Relevant bibliographies by topics / The power of brands

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'The power of brands'

Author: Grafiati
Published: 4 June 2021
Last updated: 5 February 2022

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Journal articles on the topic "The power of brands"

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Choi, Ji-Hung, Taewan Kim, and Sang-Uk Jung. "Sustainable Decision Making for Store Brand Product." Sustainability 10, no. 11 (2018): 3944. http://dx.doi.org/10.3390/su10113944.

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We investigate a multi-brands sustainable channel coordination problem where a national brand manufacturer sells a product through two local retailers competing against their own store brand product, respectively. We shows how the retailers strategically optimize the price and quality of private brands given the customer tastes and the production costs of the store brands in order to make their store brands sustainable. We identify two underlying strategic forces; a competitive force, and a quality force. First, we find that retailers have an incentive to position their store brand far away fr
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Kim, Pielah, Hua Chang, Rajiv Vaidyanathan, and Leslie Stoel. "Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?" Journal of Product & Brand Management 27, no. 3 (2018): 308–19. http://dx.doi.org/10.1108/jpbm-02-2017-1412.

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Purpose Increasing industry interest in visual artists and commercial brand collaborations has heightened the need for research on exactly how visual art can add meaning to brands in ways that enhance brand value to existing consumers and potentially reach new consumers. Consumers are known to select brands on the basis of how well these brands reflect their own personalities. The purpose of this research is to understand whether brand alliances with artists exhibiting distinct personalities can make brands more attractive to consumers whose personalities do not currently match the brand. Desi
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Kupfer, Ann-Kristin, Nora Pähler vor der Holte, Raoul V. Kübler, and Thorsten Hennig-Thurau. "The Role of the Partner Brand's Social Media Power in Brand Alliances." Journal of Marketing 82, no. 3 (2018): 25–44. http://dx.doi.org/10.1509/jm.15.0536.

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Managers frequently seek strategies to profit systematically from social media to increase product sales. By forming a brand alliance, they can acquire an installed social media base from a partner brand in an attempt to boost the sales of their composite products. Drawing from power theory, this article develops a conceptual model of the influence of the social media power of partner brands on brand alliance success. The proposed framework details the partner brand's social media power potential (size and activity of the social media network), social media power exertion (different posting be
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Pourazad, Naser, Lara Stocchi, and Vipul Pare. "The power of brand passion in sports apparel brands." Journal of Product & Brand Management 29, no. 5 (2019): 547–68. http://dx.doi.org/10.1108/jpbm-12-2018-2164.

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Purpose The purpose of this study is to determine if brand passion shapes attitudinal brand loyalty while driving a series of important brand-related outcomes (i.e. brand advocacy, social media following, sense of community, willingness to pay a premium price and alternative devaluation). These aspects are explored for sports apparel brands after considering the perceptions of Iranian consumers. Design/methodology/approach This study is based on the analysis of survey data gathered online and face-to-face from a sample of Iranian consumers of sports apparel brands that were analysed using part
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Chang, Yu-Yin, and Heng-Chiang Huang. "Exploring Patterns of Evolution for Successful Global Brands: A Data-Mining Approach." Sustainability 13, no. 14 (2021): 7915. http://dx.doi.org/10.3390/su13147915.

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The sustainable development of a global brand needs to consider the balance between the economy, the environment, and society. Brands that want to be ranked among the best global brands over time need to have competitive strengths, but what defines a successful global brand’s profile is underexplored in the extant literature. This study adopts a data-mining approach to analyze the time-series data collected from Interbrand’s Best Global Brands ranking lists. A total of 168 global brands from 19 countries across 24 industries between 2001 and 2017 were examined. Using the affinity propagation c
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Nguyen, Hang, and Kunter Gunasti. "Original brands in competition against high quality copycats." European Journal of Marketing 52, no. 7/8 (2018): 1574–97. http://dx.doi.org/10.1108/ejm-08-2017-0536.

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Purpose Copycat brands offering improved product quality pose serious challenges to original brands. This paper aims to provide a better understanding of why consumers prefer copycat brands with superior product attributes and how original brands can shift this preference back by strategically leveraging brand identity cues. Design/methodology/approach Four experimental studies test different types of brand identity cues that original brands can use to influence consumer preferences. Logistic and linear regression analyses analyze the effects. Findings The results systematically show the power
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Kelly, Bridget, Becky Freeman, Lesley King, Kathy Chapman, Louise A. Baur, and Tim Gill. "The normative power of food promotions: Australian children’s attachments to unhealthy food brands." Public Health Nutrition 19, no. 16 (2016): 2940–48. http://dx.doi.org/10.1017/s1368980016001452.

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AbstractObjectiveThe formation of food brand associations and attachment is fundamental to brand preferences, which influence purchases and consumption. Food promotions operate through a cascade of links, from brand recognition, to affect, and on to consumption. Frequent exposures to product promotions may establish social norms for products, reinforcing brand affect. These pathways signify potential mechanisms for how children’s exposure to unhealthy food promotions can contribute to poor diets. The present study explored children’s brand associations and attachments for major food brands.Des
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Baskaran, Kamaladevi. "The Power of Private Label in Retail Market." International Journal of Business Administration and Management Research 4, no. 3 (2018): 6. http://dx.doi.org/10.24178/ijbamr.2018.4.3.06.

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Globally, own store brands or private labels are rapidly gaining share at the cost of manufacture brands. In India, where the share of organised retail is minuscule, manufacture brands still dominate. With the retail sector poised for growth, national brand manufacturers will have to contend with competition within distribution channel, which calls for revised marketing strategy locally, to thwart the threat of the private label in a store. The phenomenon also offers national brand manufacturers the opportunity to service the production needs of the private labels efficiently. The problem is I
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Gong, Xuan, Yunchan Zhu, Rizwan Ali, and Ruijin Guo. "Capturing Associations and Sustainable Competitiveness of Brands from Social Tags." Sustainability 11, no. 6 (2019): 1529. http://dx.doi.org/10.3390/su11061529.

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With the explosion of social media, consumers’ minds have become important assets in brand competitions. Determining a brand’s competitive structure based on consumers’ desires is particularly important to effectively establish a brand and maintain sustainable competitiveness. The traditional methods of determining brand competitiveness are costly and time-consuming. In this study, we propose an efficient, systematical, highly automated, and real-time method to determine brand competitiveness based on consumers’ brand associations with the brand’s social tags. Using a set of 45 brands in the a
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Batra, Rajeev, Y. Charles Zhang, Nilüfer Z. Aydinoğlu, and Fred M. Feinberg. "Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set." Journal of Marketing Research 54, no. 6 (2017): 914–31. http://dx.doi.org/10.1509/jmr.13.0058.

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Building on cultural values research, the authors identify specific image attributes on which multicountry brands should position themselves consistently across markets. Leveraging prior research, they identify three life values that are most equal (benevolence, universalism, and self-direction) and two that are least equal (power and hedonism) in cross-national importance. The authors link specific brand image attributes (e.g., friendly, social, elite style, arrogant) to these life values through empirical data and semantic analysis. Using an extensive field data set on consumer perceptions a
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Dissertations / Theses on the topic "The power of brands"

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Bålfors, Joakim, and Johan Ståhlspets. "The Power of B2B Brands : A case study of how B2B companies in the forest industry can communicate sustainability through their Brand." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-124542.

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Today’s B2B companies operate in a global business world that is characterised by product homogenisation and intense competition. Finding sources for differentiation and consequently competitive advantage is a concern that no company with a long-term horizon can ignore. The development of the brand, recognized as a strategic asset, has created new ways of conducting beneficial marketing management, which can lead to differentiation from competitors and create conditions for company success. The role of brands in B2B settings differs from the role in B2C markets, and its potentially beneficial
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Gueraldi, Ronaldo Guimarães. "A aplicação do conceito de poder brando (soft power) na política externa brasileira." reponame:Repositório Institucional do FGV, 2006. http://hdl.handle.net/10438/3552.

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Bielby, Matthew Iain. "Ultra low power cooperative branch prediction." Thesis, University of Edinburgh, 2015. http://hdl.handle.net/1842/14187.

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Branch Prediction is a key task in the operation of a high performance processor. An inaccurate branch predictor results in increased program run-time and a rise in energy consumption. The drive towards processors with limited die-space and tighter energy requirements will continue to intensify over the coming years, as will the shift towards increasingly multicore processors. Both trends make it increasingly important and increasingly difficult to find effective and efficient branch predictor designs. This thesis presents savings in energy and die-space through the use of more efficient coope
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Silva, Cristiana Isabel Oliveira da. "Nation branding como instrumento de soft power – o caso da Alemanha." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2017. http://hdl.handle.net/10400.5/13681.

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Dissertação de Mestrado em Relações Internacionais<br>Na era da informação, a sociedade civil global tem uma participação cada vez mais ativa nos processos de decisão em política externa. Consequentemente, os Estados tendem a privilegiar as estratégias de soft power, assentes em instrumentos de promoção da sua imagem, no sentido de influenciar as opiniões públicas estrangeiras e preservar a legitimidade política subjacente às ações empreendidas. Neste sentido, desenvolvem-se mecanismos inovadores de relações públicas, adaptados à sociedade da informação. O nation branding é um conceito recent
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Caufield, Kristopher. "Analyzing the effects of brand mascots on social media: Johnson City Power Board case study." Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/honors/40.

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This paper examines the effects of a brand character or mascot on the brand and social media interactions. A case study was conducted on the recent introduction of Johnson City Power Board's new mascot Will Power. Facebook statistics were used to determine the amount of interaction certain posts received on the Johnson City Power Board's Facebook Page. Will Power posts received more interactions than any other topic for the Power Board.
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Lacalendola, Chiara, and Daniella Sinanagic. "The Power of the Five Senses : A Multisensory Brand Experience in Sport stores." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97075.

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Fei, Jia. "On a turbo decoder design for low power dissipation." Thesis, Virginia Tech, 2000. http://hdl.handle.net/10919/34090.

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A new coding scheme called "turbo coding" has generated tremendous interest in channel coding of digital communication systems due to its high error correcting capability. Two key innovations in turbo coding are parallel concatenated encoding and iterative decoding. A soft-in soft-out component decoder can be implemented using the maximum a posteriori (MAP) or the maximum likelihood (ML) decoding algorithm. While the MAP algorithm offers better performance than the ML algorithm, the computation is complex and not suitable for hardware implementation. The log-MAP algorithm, which performs n
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Zhang, Li. "The distribution channel for foreign brand apparel in China's Market : from a power perspective /." The Ohio State University, 2000. http://rave.ohiolink.edu/etdc/view?acc_num=osu1488192447428371.

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Zhang, Jie (Olivia). "The exploration of consumer power in online brand communities : a comparison case study in Australia and China." Queensland University of Technology, 2008. http://eprints.qut.edu.au/26373/.

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Aided by the development of information technology, the balance of power in the market place is rapidly shifting from marketers towards consumers and nowhere is this more obvious than in the online environment (Denegri-Knott, Zwick, & Schroeder, 2006; Moynagh & Worsley, 2002; Newcomer, 2000; Samli, 2001). From the inception and continuous development of the Internet, consumers are becoming more empowered. They can choose what they want to click on the Internet, they can shop and transact payments, watch and download video, chat with others, be it friends or even total strangers. Especially in
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Hammarsten, Oskar, and Sofie Hägerbrand. "The unexplored power of buzz in the video game industry." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42316.

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Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. From real life examples, buzz is shown to have both positive and negative effects. There is however little knowledge about the phenomenon and what role buzz can play in the customer-based brand equity (CBBE) of video game companies. Purpose: The purpose of this study is to gain a better understanding about buzz and examine
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Books on the topic "The power of brands"

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Crainer, Stuart. The Real power of brands: Making brands work for competitive advantage. Pitman, 1995.

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ARF Brand Equity Workshop (1994 New York, N.Y.). Building brand equity: The lead role of research in managing the power of brands: Transcript proceedings. Advertising Research Foundation, 1994.

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Stobart, Paul, ed. Brand Power. Palgrave Macmillan UK, 1994. http://dx.doi.org/10.1007/978-1-349-12840-2.

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1942-, Jackson Peter, ed. The power of industrial brands: An effective route to competitive advantage. McGraw-Hill, 1994.

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Tank, IIPM Think. Indian power brands: The global superpower edition chosen by the Indian consumer. IIPM Think Tank, 2011.

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1944-, Pearson Carol, ed. The hero and the outlaw: Building extraordinary brands through the power of archetypes. McGraw-Hill, 2001.

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Legendary brands: Unleashing the power of storytelling to create a winning marketing strategy. Dearborn Trade Pub., 2002.

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The hidden power of advertising: How low involvement processing influences the way we choose brands. Admap Publications, 2001.

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Chambers, Ann. Power branding. Pennwell, 1998.

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Mythmaking on Madison Avenue: How advertisers apply the power of myth & symbolism to create leadership brands. Probus Pub. Co., 1993.

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Book chapters on the topic "The power of brands"

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Partoyan, Garo. "Protecting Power Brands." In Brand Power. Palgrave Macmillan UK, 1994. http://dx.doi.org/10.1007/978-1-349-12840-2_11.

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Pagano, Camillo. "The Management of Global Brands." In Brand Power. Palgrave Macmillan UK, 1994. http://dx.doi.org/10.1007/978-1-349-12840-2_4.

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Nakabe, Keijiro. "Brands, Culture and Business In Japan." In Brand Power. Palgrave Macmillan UK, 1994. http://dx.doi.org/10.1007/978-1-349-12840-2_14.

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Wileman, Andrew, and Michael Jary. "Are Retail Brands Different from Producer Brands?" In Retail Power Plays: From Trading to Brand Leadership. Palgrave Macmillan UK, 1997. http://dx.doi.org/10.1007/978-1-349-14378-8_3.

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Chimhundu, Ranga. "Product Innovation, Category Marketing Support, Consumer Choice and Power." In Marketing Food Brands. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-75832-9_3.

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Grincheva, Natalia. "Online power of global brands." In Museum Diplomacy in the Digital Age. Routledge, 2020. http://dx.doi.org/10.4324/9781351251006-5.

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del Blanco, Roberto Álvarez. "Give Me a Lever Long Enough and I Shall Move the World: Leadership, Influence and Power." In Personal Brands. Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230302877_8.

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Wileman, Andrew, and Michael Jary. "Investing in Store Brands." In Retail Power Plays: From Trading to Brand Leadership. Palgrave Macmillan UK, 1997. http://dx.doi.org/10.1007/978-1-349-14378-8_10.

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Meyers, Chip, and Christian Muche. "Unleashing the Power of Greater Creatives for Brands." In Management for Professionals. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-25023-6_11.

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Stobart, Paul. "Introduction." In Brand Power. Palgrave Macmillan UK, 1994. http://dx.doi.org/10.1007/978-1-349-12840-2_1.

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Conference papers on the topic "The power of brands"

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Jain, Somya, Rakesh Saxena, and Karuna Nikum. "Power quality monitoring of different brands of laptops." In 2017 International Conference on Information, Communication, Instrumentation and Control (ICICIC). IEEE, 2017. http://dx.doi.org/10.1109/icomicon.2017.8279076.

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Dong, Lihong, and Qun Cong. "Research on the Competitive Power of Famous Sports Brands in China." In 2017 2nd International Conference on Politics, Economics and Law (ICPEL 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/icpel-17.2017.44.

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Yu, Li, and Songbai Liu. "New Path in Chinese SMEs' International Management: The Superiority Base on Proprietary Brands." In 2011 Asia-Pacific Power and Energy Engineering Conference (APPEEC). IEEE, 2011. http://dx.doi.org/10.1109/appeec.2011.5748638.

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Kar, Saumita, Bipan Tudu, Rajib Bandyopadhyay, and Anil Kumar Bag. "Discrimination of turmeric brands by means of near infrared (NIR) spectroscopy combined with chemometrics." In 2016 International Conference on Intelligent Control Power and Instrumentation (ICICPI). IEEE, 2016. http://dx.doi.org/10.1109/icicpi.2016.7859677.

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Chang, Dae Ryun, Hosun Lee, and Joonsuk Jang. "HOW POWER AFFECTS CONSUMERS’FRAMING OF THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY CONDUCTED BY LUXURY BRANDS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.04.04.06.

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Jin, Y., and J. Chen. "Power Law and Brand Sales Ranking." In Advances in Management Science and Risk Assessment. ACTAPRESS, 2011. http://dx.doi.org/10.2316/p.2011.704-024.

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Monchiero, M., G. Palermo, M. Sami, C. Silvano, V. Zaccaria, and R. Zafalon. "Power-aware branch prediction techniques." In Proceedins of the 14th ACM Great Lakes symposium. ACM Press, 2004. http://dx.doi.org/10.1145/988952.989058.

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Lin, Wang, Liu Zhaohui, and Richard L. Axelbaum. "Numerical Analysis of Mild Combustion Regimes Under Air and Oxyfuel Conditions." In ASME 2017 Power Conference Joint With ICOPE-17 collocated with the ASME 2017 11th International Conference on Energy Sustainability, the ASME 2017 15th International Conference on Fuel Cell Science, Engineering and Technology, and the ASME 2017 Nuclear Forum. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/power-icope2017-3015.

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Reactive structures of hot diluted methane counter-flow diffusion flames have been characterized under air-fuel and oxy-fuel combustion condition, by using a standard OPPDIF code with a WSGGM model and a validated detail chemical mechanism. The result shows the gaseous radiation makes the peak temperature be lower and the distributions of temperature change greatly. Characteristic of vanishing of pyrolytic region and increasing of thickness of heat release zones are investigated in detail. The reason for these is the overlap of zones for the positive heat release and the negative heat release.
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Reinders, Machiel J., and Jos Bartels. "GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.11.08.04.

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Kuo, Chia-Wei, and Pei-Ju Lu. "Bargaining power of quota allocation in national brand and store brand competition." In Industrial Engineering (CIE-40). IEEE, 2010. http://dx.doi.org/10.1109/iccie.2010.5668345.

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Reports on the topic "The power of brands"

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Seybold, Patricia. Of Mergers and Brands. Patricia Seybold Group, 2002. http://dx.doi.org/10.1571/psgp5-16-02cc.

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Tong, Xiao, Jin Su, and Yingjiao Xu. Exploring the Personality of Luxury Fashion Brands. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-666.

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Parks, Jamie, and Xiao Tong. Exploring the Personality of Southern Lifestyle Brands. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1474.

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Neill, Clinton. Labels, Logos, and Brands - What's the Difference? Virginia Cooperative Extension, 2019. http://dx.doi.org/10.21061/aaec-207np.

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Fernández-Cavia, j. Destination brands and website evaluation: a research methodology. Revista Latina de Comunicación Social, 2013. http://dx.doi.org/10.4185/rlcs-2013-993en.

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Eom, Hyo Jin, and Yoo-Kyoung Seock. Factors Influencing Purchase Intention toward Luxury Fashion Brands. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-16.

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Rolling, Virginia, and Amrut Sadachar. Exploring Millennials' Purchase Intentions toward Sustainable Luxury Brands. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1868.

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Lee, Jaeha, and Minhthu Jill Nguyen. Influences on Vietnamese Consumers’ Preference for US Clothing Brands. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-938.

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Dahlke, Garland R. Overview of the Goat Edition to the BRaNDS Software. Iowa State University, 2017. http://dx.doi.org/10.31274/ans_air-180814-284.

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Son, Junghwa, and Byoungho Jin. Identifying Factors Related to Luxury Brands’ International Market Selection. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-634.

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