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Dissertations / Theses on the topic 'The power of brands'

Author: Grafiati

Published: 4 June 2021

Last updated: 5 February 2022

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1

Bålfors, Joakim, and Johan Ståhlspets. "The Power of B2B Brands : A case study of how B2B companies in the forest industry can communicate sustainability through their Brand." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-124542.

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Today’s B2B companies operate in a global business world that is characterised by product homogenisation and intense competition. Finding sources for differentiation and consequently competitive advantage is a concern that no company with a long-term horizon can ignore. The development of the brand, recognized as a strategic asset, has created new ways of conducting beneficial marketing management, which can lead to differentiation from competitors and create conditions for company success. The role of brands in B2B settings differs from the role in B2C markets, and its potentially beneficial

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2

Gueraldi, Ronaldo Guimarães. "A aplicação do conceito de poder brando (soft power) na política externa brasileira." reponame:Repositório Institucional do FGV, 2006. http://hdl.handle.net/10438/3552.

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3

Bielby, Matthew Iain. "Ultra low power cooperative branch prediction." Thesis, University of Edinburgh, 2015. http://hdl.handle.net/1842/14187.

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Branch Prediction is a key task in the operation of a high performance processor. An inaccurate branch predictor results in increased program run-time and a rise in energy consumption. The drive towards processors with limited die-space and tighter energy requirements will continue to intensify over the coming years, as will the shift towards increasingly multicore processors. Both trends make it increasingly important and increasingly difficult to find effective and efficient branch predictor designs. This thesis presents savings in energy and die-space through the use of more efficient coope

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Silva, Cristiana Isabel Oliveira da. "Nation branding como instrumento de soft power – o caso da Alemanha." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2017. http://hdl.handle.net/10400.5/13681.

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Dissertação de Mestrado em Relações Internacionais<br>Na era da informação, a sociedade civil global tem uma participação cada vez mais ativa nos processos de decisão em política externa. Consequentemente, os Estados tendem a privilegiar as estratégias de soft power, assentes em instrumentos de promoção da sua imagem, no sentido de influenciar as opiniões públicas estrangeiras e preservar a legitimidade política subjacente às ações empreendidas. Neste sentido, desenvolvem-se mecanismos inovadores de relações públicas, adaptados à sociedade da informação. O nation branding é um conceito recent

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Caufield, Kristopher. "Analyzing the effects of brand mascots on social media: Johnson City Power Board case study." Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/honors/40.

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This paper examines the effects of a brand character or mascot on the brand and social media interactions. A case study was conducted on the recent introduction of Johnson City Power Board's new mascot Will Power. Facebook statistics were used to determine the amount of interaction certain posts received on the Johnson City Power Board's Facebook Page. Will Power posts received more interactions than any other topic for the Power Board.

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Lacalendola, Chiara, and Daniella Sinanagic. "The Power of the Five Senses : A Multisensory Brand Experience in Sport stores." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97075.

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Fei, Jia. "On a turbo decoder design for low power dissipation." Thesis, Virginia Tech, 2000. http://hdl.handle.net/10919/34090.

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A new coding scheme called "turbo coding" has generated tremendous interest in channel coding of digital communication systems due to its high error correcting capability. Two key innovations in turbo coding are parallel concatenated encoding and iterative decoding. A soft-in soft-out component decoder can be implemented using the maximum a posteriori (MAP) or the maximum likelihood (ML) decoding algorithm. While the MAP algorithm offers better performance than the ML algorithm, the computation is complex and not suitable for hardware implementation. The log-MAP algorithm, which performs n

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8

Zhang, Li. "The distribution channel for foreign brand apparel in China's Market : from a power perspective /." The Ohio State University, 2000. http://rave.ohiolink.edu/etdc/view?acc_num=osu1488192447428371.

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Zhang, Jie (Olivia). "The exploration of consumer power in online brand communities : a comparison case study in Australia and China." Queensland University of Technology, 2008. http://eprints.qut.edu.au/26373/.

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Aided by the development of information technology, the balance of power in the market place is rapidly shifting from marketers towards consumers and nowhere is this more obvious than in the online environment (Denegri-Knott, Zwick, & Schroeder, 2006; Moynagh & Worsley, 2002; Newcomer, 2000; Samli, 2001). From the inception and continuous development of the Internet, consumers are becoming more empowered. They can choose what they want to click on the Internet, they can shop and transact payments, watch and download video, chat with others, be it friends or even total strangers. Especially in

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Hammarsten, Oskar, and Sofie Hägerbrand. "The unexplored power of buzz in the video game industry." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42316.

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Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. From real life examples, buzz is shown to have both positive and negative effects. There is however little knowledge about the phenomenon and what role buzz can play in the customer-based brand equity (CBBE) of video game companies. Purpose: The purpose of this study is to gain a better understanding about buzz and examine

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Raines, John W. "Folding a Losing Brand: Modeling Party Brand Loyalty and the Power of Niche Groups in International Political Economy Decision-Making." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu1514783093309436.

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Šiškutė, Lina. "Prekės ženklo psichologinės galios ir jo grafinės raiškos sąsajos." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2013~D_20131122_113243-95316.

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Prekės ženklo grafinės raiškos ryšys su vartotojo psichologiniu galios poreikiu prekių ženkluose. Prekės ženklo grafikos reikšmių suvokimo ir įsisavinimo procesai.<br>Links between brand’s graphic expression and user's need for psychological power in brand. Comprehension and absorption processes of brand’s graphic values.

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ARAÚJO, Kátia Carina Mesquita Cruz de. "Crise do sistema latifúndio/moradia e a reinvenção do fazer político da família Gaudêncio em Serra Branca (PB)." Universidade Federal de Campina Grande, 2017. http://dspace.sti.ufcg.edu.br:8080/jspui/handle/riufcg/1212.

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Submitted by Maria Medeiros (maria.dilva1@ufcg.edu.br) on 2018-07-23T14:01:41Z No. of bitstreams: 1 KÁTIA CARINA MESQUITA CRUZ DE ARAÚJO - DISSERTAÇÃO (PPGCS) 2017.pdf: 3507612 bytes, checksum: 88267526f844a928aa2505bd714c5c54 (MD5)<br>Made available in DSpace on 2018-07-23T14:01:41Z (GMT). No. of bitstreams: 1 KÁTIA CARINA MESQUITA CRUZ DE ARAÚJO - DISSERTAÇÃO (PPGCS) 2017.pdf: 3507612 bytes, checksum: 88267526f844a928aa2505bd714c5c54 (MD5) Previous issue date: 2017<br>A presente dissertação de mestrado teve por objetivo analisar transformações no fazer político da família Gaudêncio, no

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Tyshchenko, Dmytro. "Evolução da política de vizinhança da União Europeia em relação à Ucrânia, Moldávia e Bielorrússia (2003-2014)." Doctoral thesis, Instituto Superior de Ciências Sociais e Políticas, 2017. http://hdl.handle.net/10400.5/14425.

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Tese de Doutoramento em Ciências Sociais - especialidade de Relações Internacionais<br>A investigação junta-se à discussão vibrante nas ciências políticas sobre o desenvolvimento da Política Europeia de Vizinhança e da sua dimensão oriental. A política está baseada na abordagem regional da União Europeia. Portanto, a evolução da Parceria Oriental está profundamente dependente de políticas externas dos Estados-Membros e das instituições da UE. A tese também pretende estudar as relações bilaterais entre a UE e a Bielorrússia, a Moldávia e a Ucrânia. A Europa Oriental tem a importância sign

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Tooge, Marly D\'Amaro Blasques. "Harmonia e tom: o poder brando da música popular brasileira e as representações identitárias do Brasil no mundo." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/8/8147/tde-14012015-111801/.

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Desde o início do século XX a música brasileira tem sido palco de discussões e negociações sobre a identidade nacional. Em diferentes momentos históricos, tensões ideológicas e projetos identitários produziram usos variados dos idiomas português e inglês, refletindo correntes de nacionalismo acirrado e outras vezes de abertura à influência estrangeira. No decorrer do século XX, a música tornou-se uma das mais importantes manifestações artísticas brasileiras no mundo e um instrumento de difusão de nossa língua e cultura. Os mitos nacionais que se formaram ao longo de nossa história e que result

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Pipkin, Alex. "Consumo de marcas icônicas globais por consumidores de alto poder econômico e baixo capital cultural." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/165656.

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O presente estudo tem por objetivo compreender o consumo de marcas icônicas globais por consumidores de alto poder econômico e baixo capital cultural, em um contexto de país em desenvolvimento. O consumo de marcas icônicas globais auxilia os indivíduos a construir e a sinalizar sua identidade social. O uso e a forma de apropriação de marcas icônicas globais, no contexto brasileiro, atuam como um mecanismo empregado para demarcar uma posição favorável dentro da hierarquia social e gerar distinção entre indivíduos e grupos sociais. Especificamente, buscou-se analisar e compreender os discursos e

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Lallinger, Stefan. "Madison, Hamilton, and Reagan: The Limits of Executive Power in Foreign Policy and the Reagan Intervention in Nicaragua." ScholarWorks@UNO, 2011. http://scholarworks.uno.edu/td/1324.

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The distribution of power between the executive branch and the legislative branch in the realm of foreign policy is a delicate balance and one that has been debated since the Founding Fathers met in Philadelphia in the summer of 1787. The debate has gotten no less intense and no less crucial in the modern, nuclear age, and it remains unresolved. The Reagan administration's foray into Nicaragua during the 1980's and its confrontations with Congress during that time period illuminate the complexities of the power-sharing arrangement in foreign policy and offer the ideal case study of execu

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Cho, Younghoon. "Multi-Branch Current Sensing Based Single Current Sensor Technique for Power Electronic Converters." Diss., Virginia Tech, 2012. http://hdl.handle.net/10919/39793.

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A new concept of current sensor reduction technique called multi-branch current sensing technique (MCST) is proposed in this dissertation. In the proposed current sensing method, one more branch currents are simultaneously measured several times in a single switching cycle by using a single current sensor. After that, the current reconstruction algorithm is applied to obtain all phase currents information. Compared to traditional single current sensor techniques (SCSTs), the proposed method samples the output of the current sensor regularly, and the current sensing dead-zone is dramatically re

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Chandrasekharan, Santhosh. "Development of a tractor-semitrailer roll stability control model." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1196260360.

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Guerrero, Raphaël. "DISTRIBUTORS’ BRANDS." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2223.

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<p>The purpose of this study was to investigate the consumers’ behaviours towards the</p><p>distributors’ brands. The aim was to find out what were the most important criteria of the</p><p>marketing mix for a consumer in his buying process that make him choose between a</p><p>distributor’s brand and a leader’s brand.</p><p>In order to achieve that, a theoretical framework has been established about the distributors’</p><p>brands, their different types, their management compared to the one of the leaders’ brands,</p><p>then about the consumers, their relation towards the distributors’ brands, t

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Sullivan, Anthony. "Consuming brands." Thesis, Goldsmiths College (University of London), 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.430871.

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22

Bui, Huynh Nguyen. "Big brands versus small brands : matching and demand analyses." Thesis, Cardiff University, 2017. http://orca.cf.ac.uk/109762/.

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This thesis extends the study of consumer behavior analysis, a synthesis between behavioral psychology, economics, and marketing by applying a new method of handling the dataset of four fast-moving consumer goods collected through a panel of British consumers. Methodology: The aim of the study is to investigate the differences between big brand and small brand choice patterns of consumers in terms of matching, maximisation, and demand at both aggregate and individual level of analysis. Besides, it examines the differences between big brand and small brand groups in terms of demand elasticities

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Morsi, Atef Habashi. "Saudi Market Strategies for Transforming Local Brands into Global Brands." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4872.

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Market-driven changes have led managers in Middle Eastern countries to globalize their local consumer brands to enhance and diversify their business opportunities. The purpose of this multiple case study was to explore strategies used to globalize local brands to global brands. The criteria for participation included 15 executive directors and division heads from 3 companies in the consumer goods industry in Saudi Arabia used to globalize their brands. Data collection included semistructured face-to-face interviews with executive leaders, because each person possessed specialized knowledge of

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Eriksson, Andreas, Juho Siren, and Gabriella Hertzman-Ericson. "The Power of Behaviour on Client Perception of Corporate Brand : A Case Study of a Swedish Consultancy Firm within Public Procurement." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54231.

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The aspect of relationships has been underlined to be of substantial significant within B2B contexts, particularly within consultancy, all alongside the importance of trust within the clientsupplier interaction. An element that has been claimed to derive directly from the client-supplier experience and voiced to be of key in order to reach success. It has been stated that the behaviour of consultants can be generalized to the corporate brand, individual demeanours and actions declared to be of essential influence of affecting customer perception of the company and its brand. It has been remark

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Marta, Velarte Esteban, and Belén Hernandez María. "Merchandising Distributor Brands." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1587.

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Falk, Urban, and Ebba Theding. "Brands- invaluable assets?" Thesis, Linköping University, Department of Management and Economics, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-751.

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<p>Background: In order to make financially logical decisions it is important to know the real value of all assets in a company. Brands are intangible assets that are often said to be of great value in the context of mergers and acquisitions. Despite this fact, they are rarely given an exact financial figure. </p><p>Purpose: The purpose of this paper is to investigate the significance and value of brands in M&A. By this we aim to contribute to the understanding of brands in the context of M&A and try to find out if brands are invaluable assets in both respects. </p><p>Realisation: We have stud

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Andreasson, Lovisa, Berglund Michaela Ek, and Alice Svensson. "The Power of Innovation : Exploring Innovativeness and its Influence on Brand Loyalty in a Saturated Market through the Eyes of Generation Y." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39764.

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Problem Saturated markets are known to be competitive, with a wide selection of alternatives. In a saturated market is essential to differentiate a brand to compete in a market. Therefore, innovation has become a central part of a brand’s DNA when developing strategies, such as product evolvement and marketing. Today, there is a research gap of how innovation efforts are perceived by consumers of Generation Y, and how their loyalty to a brand is influenced by the phenomenon. Purpose The purpose of this qualitative research study was to investigate how Generation Y perceives a brand’s innovati

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Bozkir, Duygu. "The Branding Dilemma: Why Local Brands Might Be Stronger Than Global Brands?" Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9710.

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This paper discuss the conditions which may allow local brands to outperform global ones in order to show that there is a higher chance for local brands to succeed than what is commonly thought. Together with current globalization trends, global brands are expanding everywhere as they build on their high level of economic resources and rich experiences in various markets. Even though global synergy is sometimes important for customers, it might cause the death of local brands which have a unique value for domestic customers. The aim of this study is to offer valuable insights into the decision

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Gerlitz, Carolin. "Brands and continuous economies." Thesis, Goldsmiths College (University of London), 2012. http://research.gold.ac.uk/9466/.

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This thesis provides a sociological investigation of contemporary branding practices and their increasing investment in consumer involvement, participation and co-creation. Revisiting the role of brands in contemporary capitalism, it shows that brands are not discrete, purely economic entities, but emerge in relations to multiple actors and are distributed across a series of spaces, societal issues and temporalities. The key objective of this thesis is to explore how brands are involved in (re)organising the boundaries between economy and society, allowing for a multiplication and continuation

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Ginman, Carole. "Brands in Social Media : A Study on How Product Brands and Personal Brands Use Social Media to Portray their Brand Identity." Thesis, Uppsala universitet, Medier och kommunikation, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-144066.

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Brands are an important feature in today’s society. A brand can consist of anything; a product, an organisation, a university, a person or even a city. They are not constricted to products or companies, but are important constituents of culture. Having a cup of coffee at Starbucks is not only about the coffee, it’s also about the brand; its values and motivations, and what it represents for the customers and fans. Brands are interweaving themselves further into society than ever before. Social media is growing and taking up a large part of people’s time. We discuss everything, including brands

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SOKIAH, AMUTHU MUNIYANDI SENTHAMIZH SELVAN. "Market intrusion of brands in partner's territories: a case study of brands positioning." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-101480.

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Purpose – The purpose of this research is to investigate how branding is applied in an industry entering intoco-branding. It analysing the importance for building and strengthening a brand for effective brandpositioning in the market space. Design/Methodology/Approach – Our qualitative research is developed according to the approach whichseeks to understand the aspects of brandings. This research will be conducted as an abductive approach;the validity of present knowledge will be demonstrated. Qualitative approach is applied for identifying theaspects in a successful launching of a brand. Find

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Nauclèr, Lizette, and Anna Chronsell. "Private Brands Conquer the Swedish Market : How Retailers Regard and Handle Private Brands." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-512.

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<p>The story of private brands begins in Great Britain in 1928, when Marks & Spencer launched their private brand St Michael. In Sweden, the first private brand was developed during the 1920’s; a coffee named Prinsess Kaffe produced for ICA. Until 1980, private brands were just a cheap alternative to manufacturer owned brands. During the years, it gained more and more market shares. Because of the introduction of private brands, the retailers have gained an increased power over manufacturers and they now also have to handle the competition between manufacturer brands, private brands and custom

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Forcum, Lura. "Why good consumers love bad brands| Assertive language makes consumers care for brands." Thesis, Indiana University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3729337.

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<p> In social media settings, many firms issue commands to consumers—to post, share or like content—often using forceful and direct (vs. polite) language. However, prior research has shown that commands issued with assertive language elicit negative responses and reactance and also reduce the probability of compliance (Brown and Levinson 1987; Dillard and Shen 2005; Kellerman and Shea 1996; Quick and Considine 2008). In the present research, I show that brands benefit from using assertive language, specifically in the form of increased care and concern from consumers. This is becau

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Bertilsson, Jon. "The way brands work : consumers' understanding of the creation and usage of brands /." Lund : Lund Business Press, Lund University, 2009. http://www.lu.se/o.o.i.s?id=12588&postid=1495234.

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LIMA, JULIA PEIXOTO DE CARVALHO. "BRANDS THAT PEOPLE LOVE: A STUDY ABOUT THE EMOTIONAL RELATIONSHIP OF PEOPLE WITH BRANDS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2008. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=11848@1.

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CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO<br>Este é um estudo sobre marcas conduzido sob o ponto de vista do Design & Emoção cujo foco recai no contexto de uso e nas razões pelas quais algumas marcas se tornam queridas. O objetivo é investigar de que experiências essas marcas participam, que relações sociais promovem e que sentimentos evocam. Sua condução se deu a partir de um levantamento de depoimentos sobre marcas que marcam que contemplou três etapas: (1) um levantamento em sites e blogs na Internet; (2) conversas presenciais e virtuais com pessoas de diferentes idades

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Ashraf, Rohail. "Consumers and their brands : how do consumers relate to company or to product brands ?" Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1070.

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La thèse vise principalement à démontrer la pertinence du marketing d'entreprises aux consommateurs. A travers deux articles, nous explorons le concept de marketing de l'entreprise dans les domaines qui constituent un intérêt considérable dans la communauté académique telle que les émotions et les relations des consommateurs avec l'entreprise. Le premier article traite des implications des marques d'entreprises vis-à-vis des expériences émotionnelles de consommateurs. L'étude démontre que les différences au niveau conceptuel entre des marques d'entreprises et des marques de produits donnent li

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He, Ping. "Chinese brands and branding strategies." Thesis, University of Hertfordshire, 2012. http://hdl.handle.net/2299/9040.

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The purpose of this study is to gain an insight into Chinese brands and branding strategies, with a particular focus on the manufacturing sector. This study will explore the value of existing brand management theory as related to Chinese brand building. In order to gain answers to the research questions, analyses of the secondary data and in-depth interviews with top Chinese banding consultants are conducted. The data is then analyzed using constant comparative and coding methods. This study comprehensively analyzes all the possible factors which directly or indirectly influence Chinese brand

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Valdes, Ivan. "Price, quality retailer-owned brands." Thesis, University of East Anglia, 2012. https://ueaeprints.uea.ac.uk/47961/.

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Wen, Cida. "Financial outcomes of manufacturer brands." Click here to access this resource online, 2008. http://hdl.handle.net/10292/542.

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Kashyap, Anurag M. Eng Massachusetts Institute of Technology. "On quantifying global nation brands." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/106116.

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Thesis: M. Eng., Massachusetts Institute of Technology, Department of Electrical Engineering and Computer Science, February 2016.<br>"September 2015." Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 106-109).<br>People's perception of various nations, nation brands, are quantified via world news quizzes, in which study participants match geographically vague news stories to the nations they think they occurred in, thereby potentially revealing how they positively or negatively perceive said nations. The quizzes are generated and deployed by a Flask web appli

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Ávila, Ávila Noemí Juvitza, Müller Sergio Fosca, Amado Violeta Katherine Paucar, and Barreto Guillermo Sangster. "Reporte de consultoría – Smart Brands." Master's thesis, Pontificia Universidad Católica del Perú, 2020. http://hdl.handle.net/20.500.12404/17515.

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Smart Brands es una empresa con más de cinco años en el mercado, especializada en el desarrollo y gestión de marcas en el rubro de retail de moda, brindando la mejor experiencia a todos sus clientes a través de sus ocho reconocidas marcas. La cultura de Smart Brands se basa en poner al cliente al medio de toda la operación, y en brindar el mejor servicio y una experiencia sobresaliente en todos sus canales de venta. En los últimos años, ha tenido un crecimiento muy importante; sin embargo, el 2019 tuvo un crecimiento más moderado, porque el periodo de inversión terminó y se cerraron tien

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Huang, Min-Hsin. "Price competition between store brands and national brands determinants of price elasticities for cheese products /." Columbus, Ohio : Ohio State University, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1083621040.

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Thesis (Ph. D.)--Ohio State University, 2003.<br>Title from first page of PDF file. Document formatted into pages; contains xiv, 169 p.; also includes graphics (some col). Includes abstract and vita. Advisor: David E. Hahn, Dept. of Agricultural, Environmental & Development Economics. Includes bibliographical references (p. 164-169).

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Lundén, Philip. "Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12722.

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Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values? Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. Luxury brands have increased their number of seasons, some have diffusion lines and others sell online on their own websites. Luxury brands and fast fashion brands are sold on the same streets, worn by the same customers and can be found in the same magazines. Once fast fashion brand

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Giannotti, Regina Helena. "Marca-território Brasil: um vetor de poder político para projeção comercial, cultural e política da nação." Pontifícia Universidade Católica de São Paulo, 2013. https://tede2.pucsp.br/handle/handle/4510.

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Made available in DSpace on 2016-04-26T18:12:55Z (GMT). No. of bitstreams: 1 Regina Helena Giannotti.pdf: 2586042 bytes, checksum: 4840033152cb7d04d1a20a95a54ede12 (MD5) Previous issue date: 2013-05-16<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This essay aims to study the nation-brand used by the Brazilian Federal Government in the commercial, political and cultural development of the country compared to others. At this point, one wonders whether the brand used by the government could be considered a vector of power and if it carries the set of meanings and feelings t

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Fast, Karin. "More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation." Doctoral thesis, Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-15428.

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Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. Consumers, thus, are increasingly counted on to act as co-producers of contemporary entertainment. While such an altered consumer identity has been taken as evidence of enhanced consumer agency, it has also been recognized as a source of consumer exploitation. This thesis aims to further our understand

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Bulmer, Sandy. "How do brands affect national identity?" Thesis, University of Auckland, 2011. http://hdl.handle.net/2292/6645.

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The broad objective of this thesis is to extend understanding of how consumers use brands in ways that impact on their social selves and their connections with others, with a focus on the consumption of brand narratives. While brand narratives, in the general form of advertisements, are widely accepted as impacting on national identity by cultural theorists, a review of the relevant marketing and consumer research literature on brands, self and social identity and national identity demonstrates a lack of knowledge about national identity as it relates to brand experiences. It is proposed

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Repo, Jesper. "Brand Culture : Between consumers and brands." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-15220.

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The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden). How could we fulfill this mission so fast, and with a v

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Loo, Kuang Ying. "Internationalisation of Malaysian high fashion brands." Thesis, Royal Holloway, University of London, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.530790.

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Gomes, Marta Carvalho. "Taking a stand: regaining power by purchasing controversial brands." Master's thesis, 2020. http://hdl.handle.net/10362/104567.

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People want to escape theaversive state of powerlessness,asitmakes them feel out of control and induces negative effects. One waythrough which peopleresolvethe absenceof personal control iscompensatory consumption. This work theorizes that powerless individuals will consume more controversial brands because theyare perceived by those individuals as powerful. Byconducting anexperimental study, in whichbrand controversy was manipulated via twoscenarios, no evidence was foundtosupportthemainhypothesis.Unexpectedly, it was found that controversial brands are perceived as less po

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Ho, Kuan-Hsien, and 何寬賢. "Measuring the Soft Power of World’s Major Smartphone Brands." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/98752870982648499525.

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碩士<br>國立交通大學<br>企業管理碩士學程<br>101<br>This study applies the ‘soft power’ framework proposed by Nye (1990) to measure the soft power indexes of major smartphone brands in the world. The result indicates each firm’s soft power is exactly positively-related to its market share. The soft power framework was originally designed for measuring the competitiveness of countries. We cannot assure whether this outcome is merely a coincidence or it proves the validity of this soft power rating system. It takes further researches to get it done. A supreme element in high technology industry is the research a

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