Journal articles on the topic 'The power of brands'
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Choi, Ji-Hung, Taewan Kim, and Sang-Uk Jung. "Sustainable Decision Making for Store Brand Product." Sustainability 10, no. 11 (2018): 3944. http://dx.doi.org/10.3390/su10113944.
Full textKim, Pielah, Hua Chang, Rajiv Vaidyanathan, and Leslie Stoel. "Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?" Journal of Product & Brand Management 27, no. 3 (2018): 308–19. http://dx.doi.org/10.1108/jpbm-02-2017-1412.
Full textKupfer, Ann-Kristin, Nora Pähler vor der Holte, Raoul V. Kübler, and Thorsten Hennig-Thurau. "The Role of the Partner Brand's Social Media Power in Brand Alliances." Journal of Marketing 82, no. 3 (2018): 25–44. http://dx.doi.org/10.1509/jm.15.0536.
Full textPourazad, Naser, Lara Stocchi, and Vipul Pare. "The power of brand passion in sports apparel brands." Journal of Product & Brand Management 29, no. 5 (2019): 547–68. http://dx.doi.org/10.1108/jpbm-12-2018-2164.
Full textChang, Yu-Yin, and Heng-Chiang Huang. "Exploring Patterns of Evolution for Successful Global Brands: A Data-Mining Approach." Sustainability 13, no. 14 (2021): 7915. http://dx.doi.org/10.3390/su13147915.
Full textNguyen, Hang, and Kunter Gunasti. "Original brands in competition against high quality copycats." European Journal of Marketing 52, no. 7/8 (2018): 1574–97. http://dx.doi.org/10.1108/ejm-08-2017-0536.
Full textKelly, Bridget, Becky Freeman, Lesley King, Kathy Chapman, Louise A. Baur, and Tim Gill. "The normative power of food promotions: Australian children’s attachments to unhealthy food brands." Public Health Nutrition 19, no. 16 (2016): 2940–48. http://dx.doi.org/10.1017/s1368980016001452.
Full textBaskaran, Kamaladevi. "The Power of Private Label in Retail Market." International Journal of Business Administration and Management Research 4, no. 3 (2018): 6. http://dx.doi.org/10.24178/ijbamr.2018.4.3.06.
Full textGong, Xuan, Yunchan Zhu, Rizwan Ali, and Ruijin Guo. "Capturing Associations and Sustainable Competitiveness of Brands from Social Tags." Sustainability 11, no. 6 (2019): 1529. http://dx.doi.org/10.3390/su11061529.
Full textBatra, Rajeev, Y. Charles Zhang, Nilüfer Z. Aydinoğlu, and Fred M. Feinberg. "Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set." Journal of Marketing Research 54, no. 6 (2017): 914–31. http://dx.doi.org/10.1509/jmr.13.0058.
Full textGriffiths, Andrew. "Brands and corporate power." Journal of Corporate Law Studies 18, no. 1 (2017): 75–112. http://dx.doi.org/10.1080/14735970.2017.1317131.
Full textDimitrieska, Savica, Ljiljana Koneska, Kostadinka Gavazova Kozareva, and Jasna Teofilovska. "THE POWER OF PRIVATE BRANDS." CBU International Conference Proceedings 5 (September 22, 2017): 114–19. http://dx.doi.org/10.12955/cbup.v5.911.
Full textPanda, Rajshree, and Deepa Kapoor. "Managing loyalty through brand image, judgement and feelings for leveraging power brands." Management & Marketing 11, no. 4 (2016): 624–37. http://dx.doi.org/10.1515/mmcks-2016-0020.
Full textTeich, Ira. "The Power of Retailer Brands." Design Management Journal (Former Series) 10, no. 1 (2010): 35–40. http://dx.doi.org/10.1111/j.1948-7169.1999.tb00238.x.
Full textScriven, John. "The power of industrial brands." Long Range Planning 28, no. 6 (1995): 111–12. http://dx.doi.org/10.1016/0024-6301(95)91121-9.
Full textKonak, Fatih, and Yasemin Demir. "Effect of Brand Value on Firm Performance." International Journal of Finance & Banking Studies (2147-4486) 7, no. 2 (2018): 40–48. http://dx.doi.org/10.20525/ijfbs.v7i2.904.
Full textRajagopal. "Branding paradigm for the bottom of the pyramid markets." Measuring Business Excellence 13, no. 4 (2009): 58–68. http://dx.doi.org/10.1108/13683040911006792.
Full textRizkallah, Elias G., and Heather Miller. "National Versus Private-Label Brands: Dynamics, Conceptual Framework, And Empirical Perspective." Journal of Business & Economics Research (JBER) 13, no. 2 (2015): 123. http://dx.doi.org/10.19030/jber.v13i2.9181.
Full textDavis, Scott. "Brand Asset Management2: how businesses can profit from the power of brand." Journal of Consumer Marketing 19, no. 4 (2002): 351–58. http://dx.doi.org/10.1108/07363760210433654.
Full textDinnie, Keith. "Contingent self-definition and amorphous regions." Marketing Theory 18, no. 1 (2017): 31–53. http://dx.doi.org/10.1177/1470593117708467.
Full textMack, Simone. "Hajo Riesenbeck, Jesko Perrey Power Brands." Controlling & Management 54, no. 4 (2010): 281–82. http://dx.doi.org/10.1007/s12176-010-0085-0.
Full textPanda, Rajshree, and Deepa Kapoor. "A Study on Customer Loyalty as a Determinant for Harnessing Power Brands." International Journal of Customer Relationship Marketing and Management 7, no. 3 (2016): 34–49. http://dx.doi.org/10.4018/ijcrmm.2016070103.
Full textDzyabura, Daria, and Renana Peres. "Visual Elicitation of Brand Perception." Journal of Marketing 85, no. 4 (2021): 44–66. http://dx.doi.org/10.1177/0022242921996661.
Full textKivinen, Nina H., and Carolyn Hunter. "‘Brand work’: Constructing assemblages in gendered creative labour." Human Relations 72, no. 5 (2018): 910–31. http://dx.doi.org/10.1177/0018726718783826.
Full textWang, Yanwen, Michael Lewis, and Vishal Singh. "Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands." Journal of Marketing 85, no. 3 (2021): 150–67. http://dx.doi.org/10.1177/0022242921994566.
Full textRAO, K. RAMA MOHANA, and EDUKONDALA RAO JETTI. "Scent Marketing – Harnessing the Power of Scents in stimulating senses of Organized Retail Consumers and Employees." Volume 5 - 2020, Issue 9 - September 5, no. 9 (2020): 575–84. http://dx.doi.org/10.38124/ijisrt20sep134.
Full textPir, Esra, and Evrim Derinözlü. "The mediating role of price sensitivity in the effect of trust and loyalty to luxury brands on the brand preference." Upravlenets 11, no. 6 (2021): 70–84. http://dx.doi.org/10.29141/2218-5003-2020-11-6-6.
Full textNorth, E. J., T. Kotzé, O. Stark, and R. De Vos. "The power of branding: Revisiting an “old friend”." South African Journal of Economic and Management Sciences 6, no. 1 (2003): 159–77. http://dx.doi.org/10.4102/sajems.v6i1.3332.
Full textDavari, Arezoo, Pramod Iyer, and Francisco Guzmán. "Determinants of brand resurrection movements." European Journal of Marketing 51, no. 11/12 (2017): 1896–917. http://dx.doi.org/10.1108/ejm-02-2016-0096.
Full textSudirman, Indrianty. "The Power of Social Media in Influencing Customer Decision." Hasanuddin Journal of Business Strategy 2, no. 3 (2020): 1–9. http://dx.doi.org/10.26487/hjbs.v2i3.351.
Full textZhao, Taiyang, Xiaotong Jin, Wei Xu, Xiaomeng Zuo, and Hongjing Cui. "Mating Goals Moderate Power’s Effect on Conspicuous Consumption Among Women." Evolutionary Psychology 15, no. 3 (2017): 147470491772391. http://dx.doi.org/10.1177/1474704917723912.
Full textXie, Zhipeng, Jing Zhao, and Tao Wang. "Attract customers with a cold look: when do we prefer cold representative." Asia Pacific Journal of Marketing and Logistics 31, no. 2 (2019): 344–58. http://dx.doi.org/10.1108/apjml-03-2018-0125.
Full textEyada, Bassant. "Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising." International Journal of Marketing Studies 12, no. 4 (2020): 30. http://dx.doi.org/10.5539/ijms.v12n4p30.
Full textBianchi, Constanza, and Lynda Andrews. "Consumer engagement with retail firms through social media: an empirical study in Chile." International Journal of Retail & Distribution Management 46, no. 4 (2018): 364–85. http://dx.doi.org/10.1108/ijrdm-02-2017-0035.
Full textGale, Bradley T. "Quality comes first when hatching power brands." Planning Review 20, no. 4 (1992): 4–48. http://dx.doi.org/10.1108/eb054361.
Full textPizzi, Gabriele, and Daniele Scarpi. "The year of establishment effect on brand heritage and attitudes." Journal of Consumer Marketing 36, no. 6 (2019): 827–34. http://dx.doi.org/10.1108/jcm-05-2018-2665.
Full textMa, Weimin, Rong Cheng, and Hua Ke. "Impacts of Power Structure on Supply Chain with a Store Brand." Asia-Pacific Journal of Operational Research 35, no. 04 (2018): 1850020. http://dx.doi.org/10.1142/s0217595918500203.
Full textCarah, Nicholas, and Daniel Angus. "Algorithmic brand culture: participatory labour, machine learning and branding on social media." Media, Culture & Society 40, no. 2 (2018): 178–94. http://dx.doi.org/10.1177/0163443718754648.
Full textKarki, Sarita Khadka. "Branding - Power to Change Business Modality." NCC Journal 3, no. 1 (2018): 176–80. http://dx.doi.org/10.3126/nccj.v3i1.20260.
Full textBozman, Carl S., Matthew Q. McPherson, Daniel Friesner, and Ching-I. Teng. "Brand Equity Effects on Bidding Strategies in an Online Environment." International Journal of E-Business Research 10, no. 2 (2014): 1–22. http://dx.doi.org/10.4018/ijebr.2014040101.
Full textMeixner, Oliver, and Viktoria Knoll. "Integrating price promotions into the switch of brands model for approximating variety-seeking behaviour." British Food Journal 117, no. 2 (2015): 588–603. http://dx.doi.org/10.1108/bfj-12-2013-0348.
Full textKhoury, Amir H. "BRAND LOYALTY & LOYALTY OF BRANDS: A SYMBIOTIC RELATIONSHIP." Journal of Law and Commerce 32, no. 2 (2014): 173–206. http://dx.doi.org/10.5195/jlc.2014.65.
Full textBillard, Thomas J., and Rachel E. Moran. "Networked political brands: consumption, community and political expression in contemporary brand culture." Media, Culture & Society 42, no. 4 (2019): 588–604. http://dx.doi.org/10.1177/0163443719867301.
Full textCalvert, Gemma, Eamon Fulcher, Geraldine Fulcher, Pauline Foster, and Helen Rose. "Using implicit methods to develop an objective measure of media brand engagement." International Journal of Market Research 56, no. 1 (2014): 15–32. http://dx.doi.org/10.2501/ijmr-2014-004.
Full textDauvergne, Peter. "Is the Power of Brand-Focused Activism Rising? The Case of Tropical Deforestation." Journal of Environment & Development 26, no. 2 (2017): 135–55. http://dx.doi.org/10.1177/1070496517701249.
Full textRiley, Debra, Nathalie Charlton, and Hillary Wason. "The impact of brand image fit on attitude towards a brand alliance." Management & Marketing 10, no. 4 (2015): 270–83. http://dx.doi.org/10.1515/mmcks-2015-0018.
Full textDussart, Christian. "Transformative Power of e-Business Over Consumer Brands." European Management Journal 19, no. 6 (2001): 629–37. http://dx.doi.org/10.1016/s0263-2373(01)00088-3.
Full textBarnham, Chris. "Essence: The Structure and Dynamics of the Brand." International Journal of Market Research 51, no. 5 (2009): 1–14. http://dx.doi.org/10.1177/147078530905100506.
Full textCsizmadia, Miklos, and Miklos Kuczmann. "Power Semiconductor Trends in Electric Drive Systems." Acta Technica Jaurinensis 12, no. 1 (2019): 13–25. http://dx.doi.org/10.14513/actatechjaur.v12.n1.488.
Full textVan der Maelen, Sara, Els Breugelmans, and Kathleen Cleeren. "The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings." Journal of Marketing 81, no. 1 (2017): 118–35. http://dx.doi.org/10.1509/jm.15.0282.
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