Relevant bibliographies by topics / The study seeks to assess consumer perceptions of creativity

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Academic literature on the topic 'The study seeks to assess consumer perceptions of creativity'

Author: Grafiati
Published: 4 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "The study seeks to assess consumer perceptions of creativity"

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Sara, Ghaffarfamian, and Lotfizadeh Fereshteh. "Consumer Perceptions of Creativity, Utility and Value on the Attitude towards the Purchase of Goods." International Journal of Management Sciences and Business Research 6, no. 6 (2017): 01–09. https://doi.org/10.5281/zenodo.3470777.

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Creativity in new products plays an important role in the growth a profitability and managers to succeed in sales of new products, the attitude of consumers towards their products noticed. The study seeks to assess consumer perceptions of creativity, coolness and value to the product is the attitude. The study population will comprise 384 students of Zanjan Universites. In order to collect the data questionnaire were utilized and Cronbach’s alpha and split-half were employed to evaluate the reliability of the questionnaire, which revealed to be 0.86 and 0.92 respectively Its validity usi
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Hou, Amin, Deva Djohan, and Widy Hastuty. "The Influence of Business Networks and Perception of Product Quality on the Competitive Advantage of SME Products in Langkat." Journal of Finance Integration and Business Independence 1, no. 1 (2024): 1–8. https://doi.org/10.64276/jofibi.v1i1.7.

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This study seeks to assess the influence of business networks and perceptions of product quality on the competitive advantage of small and medium companies (SMEs) in Langkat. Small and medium-sized enterprises (SMEs) are vital for fostering local economic development; yet, company stakeholders encounter escalating competitive constraints. corporate networks are seen as a strategic asset that facilitates access to broader markets, resources, and information essential for corporate development. Simultaneously, perceptions of product quality affect consumer image and trust, which are essential fo
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Rufaro, Chipo Phiri, Meh Nge Deris, and Suzanne Ayonghe Lum. "The impact of English-Shona translation of adverts on consumer attitudes in Zimbabwe." GPH-International Journal of Educational Research 7, no. 12 (2024): 15–31. https://doi.org/10.5281/zenodo.14566512.

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Abstract This study aims to explore and investigate translation procedures and how linguistic and cultural adaptation affects communication and marketing outcomes on consumer attitudes and behaviors in Zimbabwe. To answer pertinent questions, the study adopted a mixed-method research design, combining qualitative corpus analysis and quantitative data from questionnaires. Two different questionnaires were administered to different groups, and English-to-Shona translated adverts were collected. The study made use of participant observation and responses from both company representatives and cons
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Jacky. "Analysis of the Effectiveness of Topsis, Electre, and Profile Matching Algorithms to Support Managerial Decision Making at Al Azhar Memorial Garden." Journal of Information Systems Engineering and Management 10, no. 52s (2025): 487–99. https://doi.org/10.52783/jisem.v10i52s.10736.

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The funeral industry faces hurdles in intricate decision-making processes owing to technological improvements and evolving consumer preferences. This study seeks to assess the efficacy of the TOPSIS, ELECTRE, and Profile Matching algorithms in improving managerial decision-making in Al Azhar Memorial Garden. The questionnaire and interview data were employed under the theoretical framework of the Theory of Planned Behavior to comprehend customers' perceptions. The results gathered from the questionnaire and interview will be used to develop multiple viable marketing strategies as potential alt
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Primantari, Luky, Roderikus Agus Trihatmoko, and Trio Handoko. "Branding of products as a region and country icon: Governance and entrepreneurship in the textile industry." Journal of Governance and Regulation 11, no. 2 (2022): 50–61. http://dx.doi.org/10.22495/jgrv11i2art5.

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This study seeks to describe and give an overview of product branding theory from the phenomenon of entrepreneurial empowerment for original Solo batik (Batik Asli Solo) clothing products. By referring to Trihatmoko (2019b), this study applied a qualitative research method using a phenomenological approach and pragmatism interpretation. The theoretical foundation was structurally depicted in agency theory and channel management from Bergen, Dutta, and Walker (1992). The results of this study identified that product branding includes entrepreneurial creativity and marketing strategies that dete
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Huong Giang Nguyen. "The Influence of CSR on Consumer Purchase Intentions in Livestreaming Platforms." Journal of Information Systems Engineering and Management 10, no. 48s (2025): 1199–207. https://doi.org/10.52783/jisem.v10i48s.9740.

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Recent studies have mainly focused on the impact of corporate social responsibility (CSR). However, only a few have examined how CSR influences consumer behavior in the context of live streaming. This study aims to identify the factors affecting consumer’s buying intentions during live stream sessions that incorporate CSR elements. It also seeks to assess the influences of people’s perceptions of social responsibility to consumer behavior. A quantitative research method was applied, using a survey questionnaire completed by a sample of 750 consumers in Hanoi, Vietnam. The findings indicate tha
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Vijaya Deepika, DE, and SS Pranev. "Influencer Marketing Impact: Analyzing the Effectiveness of Influencers on Consumer Purchase Decisions." Shanlax International Journal of Management 11, S1-Mar (2024): 168–77. http://dx.doi.org/10.34293/management.v11is1-mar.8075.

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Influencer marketing has emerged as a dominant force in contemporary advertising strategies, leveraging the power of social media personalities to influence consumer behaviour. This research investigates the effectiveness of influencers in shaping consumer purchase decisions across various industries. By analysing consumer responses and purchase patterns, this study aims to provide insights into the impact of influencer marketing on modern consumer behaviour. The methodology involves a comprehensive analysis of quantitative data obtained through surveys. Key performance indicators such as reac
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Aswathy A, Jacob PM, Rajesh K., Dr. Prem latha Soundarraj, and Dr. Santosh Ram Pagare, Dr. Ketaki Sandeep Powar. "Uncovering The Relationships Between Customer Experience, Emotional Intelligence and Loyalty in E-Commerce." Economic Sciences 21, no. 1 (2025): 461–69. https://doi.org/10.69889/vx5rgk56.

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Customer experience (CX), which affects long-term loyalty, brand impression, and purchasing decisions, has become a critical factor in determining corporate success. E-commerce platforms' capacity to establish strong emotional bonds with clients may have a big influence on their advocacy and retention. One of the most important factors influencing the success of e-commerce businesses is the customer experience. Understanding the connection between customer experience, emotional intelligence (EI), and customer loyalty is crucial for long-term success as competition heats up. By analyzing the re
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Amtul Wahab, Iffath Unnisa Begum, Panuganti Manasa, Parvathi, Pavani Bannapuram, and Pawar Nikitha. "A Comprehensive Study on Promotional Activities by Creamline Dairy Products Limited with Special Reference to Jersey Brand." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 04 (2024): 709–19. http://dx.doi.org/10.47392/irjaem.2024.0100.

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This research aims to provide a detailed analysis of the promotional activities undertaken by Creamline Dairy Products Limited, with a specific focus on their brand "Jersey." Promotional activities play a pivotal role in creating brand awareness, influencing consumer preferences, and driving sales. This study seeks to explore the strategies employed by Creamline Dairy Products Limited in promoting their Jersey brand and the effectiveness of these promotional initiatives. Using a mixed-methods approach, this research combines qualitative insights obtained through interviews and focus group disc
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Ulusow, Ayub Hassan. "Consumer Perception And Willingness To Pay For Plastic Bags In Somalia's Traditional Markets: Evaluating The Ban's Effectiveness." IOSR Journal of Environmental Science Toxicology and Food Technology 18, no. 10 (2024): 01–06. http://dx.doi.org/10.9790/2402-1810020106.

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The policy prohibiting the use of disposable plastic bags in Somalia represents a governmental effort to mitigate plastic waste accumulation. The policy's effectiveness remains uncertain, as it is implemented solely in modern retail stores, whereas the primary source of plastic bag waste originates from traditional markets. This study seeks to assess consumer perceptions of government policies concerning the ban on disposable plastic bags in traditional markets, as well as their willingness to pay for each plastic bag utilised. Data were collected through a survey questionnaire administered to
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Book chapters on the topic "The study seeks to assess consumer perceptions of creativity"

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Munyengeterwa, Tariro S., Melanie B. Richards, and Joel B. Eaton. "Artificial Intelligence Trends and Perceptions." In Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-6366-6.ch006.

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Artificial intelligence (AI) is increasingly reshaping brand and marketing communications. While significant research has been conducted on the impact of AI in other fields, there is little empirical evidence on how artificial intelligence is affecting the customer journey. This research study seeks to answer, “How is artificial intelligence influencing both organizational content strategy and the related customer journey?” To answer this, the authors employed mixed-methods qualitative research via a content analysis of industry publications, a series of in-depth customer interviews, and a cas
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