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Journal articles on the topic 'The study seeks to assess consumer perceptions of creativity'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Sara, Ghaffarfamian, and Lotfizadeh Fereshteh. "Consumer Perceptions of Creativity, Utility and Value on the Attitude towards the Purchase of Goods." International Journal of Management Sciences and Business Research 6, no. 6 (2017): 01–09. https://doi.org/10.5281/zenodo.3470777.

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Creativity in new products plays an important role in the growth a profitability and managers to succeed in sales of new products, the attitude of consumers towards their products noticed. The study seeks to assess consumer perceptions of creativity, coolness and value to the product is the attitude. The study population will comprise 384 students of Zanjan Universites. In order to collect the data questionnaire were utilized and Cronbach’s alpha and split-half were employed to evaluate the reliability of the questionnaire, which revealed to be 0.86 and 0.92 respectively Its validity usi

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Hou, Amin, Deva Djohan, and Widy Hastuty. "The Influence of Business Networks and Perception of Product Quality on the Competitive Advantage of SME Products in Langkat." Journal of Finance Integration and Business Independence 1, no. 1 (2024): 1–8. https://doi.org/10.64276/jofibi.v1i1.7.

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This study seeks to assess the influence of business networks and perceptions of product quality on the competitive advantage of small and medium companies (SMEs) in Langkat. Small and medium-sized enterprises (SMEs) are vital for fostering local economic development; yet, company stakeholders encounter escalating competitive constraints. corporate networks are seen as a strategic asset that facilitates access to broader markets, resources, and information essential for corporate development. Simultaneously, perceptions of product quality affect consumer image and trust, which are essential fo

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Rufaro, Chipo Phiri, Meh Nge Deris, and Suzanne Ayonghe Lum. "The impact of English-Shona translation of adverts on consumer attitudes in Zimbabwe." GPH-International Journal of Educational Research 7, no. 12 (2024): 15–31. https://doi.org/10.5281/zenodo.14566512.

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Abstract This study aims to explore and investigate translation procedures and how linguistic and cultural adaptation affects communication and marketing outcomes on consumer attitudes and behaviors in Zimbabwe. To answer pertinent questions, the study adopted a mixed-method research design, combining qualitative corpus analysis and quantitative data from questionnaires. Two different questionnaires were administered to different groups, and English-to-Shona translated adverts were collected. The study made use of participant observation and responses from both company representatives and cons

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Jacky. "Analysis of the Effectiveness of Topsis, Electre, and Profile Matching Algorithms to Support Managerial Decision Making at Al Azhar Memorial Garden." Journal of Information Systems Engineering and Management 10, no. 52s (2025): 487–99. https://doi.org/10.52783/jisem.v10i52s.10736.

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The funeral industry faces hurdles in intricate decision-making processes owing to technological improvements and evolving consumer preferences. This study seeks to assess the efficacy of the TOPSIS, ELECTRE, and Profile Matching algorithms in improving managerial decision-making in Al Azhar Memorial Garden. The questionnaire and interview data were employed under the theoretical framework of the Theory of Planned Behavior to comprehend customers' perceptions. The results gathered from the questionnaire and interview will be used to develop multiple viable marketing strategies as potential alt

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Primantari, Luky, Roderikus Agus Trihatmoko, and Trio Handoko. "Branding of products as a region and country icon: Governance and entrepreneurship in the textile industry." Journal of Governance and Regulation 11, no. 2 (2022): 50–61. http://dx.doi.org/10.22495/jgrv11i2art5.

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This study seeks to describe and give an overview of product branding theory from the phenomenon of entrepreneurial empowerment for original Solo batik (Batik Asli Solo) clothing products. By referring to Trihatmoko (2019b), this study applied a qualitative research method using a phenomenological approach and pragmatism interpretation. The theoretical foundation was structurally depicted in agency theory and channel management from Bergen, Dutta, and Walker (1992). The results of this study identified that product branding includes entrepreneurial creativity and marketing strategies that dete

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Huong Giang Nguyen. "The Influence of CSR on Consumer Purchase Intentions in Livestreaming Platforms." Journal of Information Systems Engineering and Management 10, no. 48s (2025): 1199–207. https://doi.org/10.52783/jisem.v10i48s.9740.

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Recent studies have mainly focused on the impact of corporate social responsibility (CSR). However, only a few have examined how CSR influences consumer behavior in the context of live streaming. This study aims to identify the factors affecting consumer’s buying intentions during live stream sessions that incorporate CSR elements. It also seeks to assess the influences of people’s perceptions of social responsibility to consumer behavior. A quantitative research method was applied, using a survey questionnaire completed by a sample of 750 consumers in Hanoi, Vietnam. The findings indicate tha

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Vijaya Deepika, DE, and SS Pranev. "Influencer Marketing Impact: Analyzing the Effectiveness of Influencers on Consumer Purchase Decisions." Shanlax International Journal of Management 11, S1-Mar (2024): 168–77. http://dx.doi.org/10.34293/management.v11is1-mar.8075.

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Influencer marketing has emerged as a dominant force in contemporary advertising strategies, leveraging the power of social media personalities to influence consumer behaviour. This research investigates the effectiveness of influencers in shaping consumer purchase decisions across various industries. By analysing consumer responses and purchase patterns, this study aims to provide insights into the impact of influencer marketing on modern consumer behaviour. The methodology involves a comprehensive analysis of quantitative data obtained through surveys. Key performance indicators such as reac

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Aswathy A, Jacob PM, Rajesh K., Dr. Prem latha Soundarraj, and Dr. Santosh Ram Pagare, Dr. Ketaki Sandeep Powar. "Uncovering The Relationships Between Customer Experience, Emotional Intelligence and Loyalty in E-Commerce." Economic Sciences 21, no. 1 (2025): 461–69. https://doi.org/10.69889/vx5rgk56.

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Customer experience (CX), which affects long-term loyalty, brand impression, and purchasing decisions, has become a critical factor in determining corporate success. E-commerce platforms' capacity to establish strong emotional bonds with clients may have a big influence on their advocacy and retention. One of the most important factors influencing the success of e-commerce businesses is the customer experience. Understanding the connection between customer experience, emotional intelligence (EI), and customer loyalty is crucial for long-term success as competition heats up. By analyzing the re

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Amtul Wahab, Iffath Unnisa Begum, Panuganti Manasa, Parvathi, Pavani Bannapuram, and Pawar Nikitha. "A Comprehensive Study on Promotional Activities by Creamline Dairy Products Limited with Special Reference to Jersey Brand." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 04 (2024): 709–19. http://dx.doi.org/10.47392/irjaem.2024.0100.

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This research aims to provide a detailed analysis of the promotional activities undertaken by Creamline Dairy Products Limited, with a specific focus on their brand "Jersey." Promotional activities play a pivotal role in creating brand awareness, influencing consumer preferences, and driving sales. This study seeks to explore the strategies employed by Creamline Dairy Products Limited in promoting their Jersey brand and the effectiveness of these promotional initiatives. Using a mixed-methods approach, this research combines qualitative insights obtained through interviews and focus group disc

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Ulusow, Ayub Hassan. "Consumer Perception And Willingness To Pay For Plastic Bags In Somalia's Traditional Markets: Evaluating The Ban's Effectiveness." IOSR Journal of Environmental Science Toxicology and Food Technology 18, no. 10 (2024): 01–06. http://dx.doi.org/10.9790/2402-1810020106.

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The policy prohibiting the use of disposable plastic bags in Somalia represents a governmental effort to mitigate plastic waste accumulation. The policy's effectiveness remains uncertain, as it is implemented solely in modern retail stores, whereas the primary source of plastic bag waste originates from traditional markets. This study seeks to assess consumer perceptions of government policies concerning the ban on disposable plastic bags in traditional markets, as well as their willingness to pay for each plastic bag utilised. Data were collected through a survey questionnaire administered to

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Arismunandhar Sunarwia, Atdriansyah, Abdul Rahman Kadir, Djumidah Maming, Nuraeni Kadir, Dian A.S. Parawansa, and Fahrina Mustafa. "The Effect of Celebrity Endorsement on Repurchase Intention With Brand Attitude, Brand Credibility, and Brand Image as Intervening Variables on Product Somethinc." Economics and Business Journal (ECBIS) 1, no. 5 (2023): 773–84. https://doi.org/10.47353/ecbis.v1i5.90.

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By taking into account the function of brand attitude, brand credibility, and brand image as intervening variables, this study seeks to assess the impact of celebrity endorsement on repurchase intention of SOMETHINC products. A common marketing tactic for influencing consumer views and behavior toward specific products is celebrity endorsement. This study employs a survey methodology, collecting information from participants using questionnaires that are given to those who are familiar with SOMETHINC goods and have interacted with relevant celebrity endorsements. Utilizing statistical analysis

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Sabahannur, St, Salsabila Maylafaizza, and Andi Maslia Tenrisau Adam. "Examining the Influence of Product Quality and Pricing on Customer Satisfaction: A Case Study of "Dange" Cake in Pangkep Regency." Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis 8, no. 1 (2024): 70–84. https://doi.org/10.30737/agrinika.v8i1.5093.

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Dange Cake, a distinctive delicacy originating from the Pangkep Regency community, is crafted from primary ingredients such as black or white glutinous rice, coconut, and brown sugar. The Dange Cake enterprise has emerged as a promising venture for the local populace. This research endeavors to assess the impact of product quality and pricing on customer satisfaction levels concerning Dange Cake within the region. Employing multiple linear regression as the analytical method, the study seeks to quantify the degree of influence exerted by product quality and pricing on customer satisfaction. Th

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Singh, Richa. "Asses the Behaviour of Consumers for Enhancing Claims Processing and Fraud Detection in Insurance Through Blockchain Technology." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32349.

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The rapid advancement of blockchain technology presents a transformative opportunity for the insurance industry, particularly in claims processing and fraud detection. This paper explores the impact of blockchain technology on consumer behavior and its potential to enhance the efficiency and security of insurance operations. We begin by providing a comprehensive overview of blockchain technology, outlining its decentralized nature, immutability, and transparency. We then delve into the current challenges faced by the insurance industry, including prolonged claims processes and prevalent fraudu

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Worapongpat, Ntapat, and Ming Song. "Learning Management, Competitive Strategy of Jiangsu Zhong Nong Ke Company." Journal of Education and Learning Reviews 2, no. 2 (2025): 35–46. https://doi.org/10.60027/jelr.2025.1008.

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Background and Aim: The functional food industry has seen rapid growth in recent years, driven by increasing consumer awareness of health and wellness benefits. As consumer demands evolve, companies like Jiangsu ZhongNongKe Food Engineering Co., Ltd. are challenged to develop competitive strategies that align with shifting market preferences. This study aims to assess Jiangsu ZhongNongKe’s market positioning by applying the 4P theory, focusing on product differentiation, competitive pricing, strategic promotion, and enhanced distribution channels. By identifying key factors influencing purchas

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Permana, Handy Januar, Wahyu Hidayat, and Arif Marjuki. "Inovasi Dalam Online Marketing Dan Pengaruhnya Terhadap Kualitas Pelayanan, Kepercayaan, Loyalitas, Dan Word Of Mouth Pada Konsumen." CICES 3, no. 2 (2017): 182–98. http://dx.doi.org/10.33050/cices.v3i2.445.

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The background of this paper discusses the role of consumer perceptions of innovation a website as a factor influencing their evaluation of service quality, development of trust, loyalty and word of mouth behavior on the site. This study aims to answer the question the extent not experienced site service innovation evaluation of the influence of website quality, trust, loyalty and word of mouth. Therefore, to answer this question this study developed and tested a theoretical model that seeks to explain the perceived effects of site-service innovation on perceived e-service quality, trust, loya

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Yudiantoro, Deny, and Didik Setiawan. "ONLINE SHOP LOYALTY TO SUPPLIERS POST COVID-19 IN INDONESIA: DOES EDUCATION LEVEL MATTER?" JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN 12, no. 2 (2024): 205–34. http://dx.doi.org/10.26740/jepk.v12n2.p205-234.

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The Covid-19 pandemic has dealt a severe blow to the world of business and industry. The post-pandemic distribution flow of goods is certainly a complicated problem that needs further research. This research aims to analyze the level of online shop loyalty to suppliers after COVID-19 in Indonesia. The relationship between online stores and suppliers has not been reviewed much in previous research, especially in the current era of digitalization. Judging from existing data, the business run by online stores is currently huge, with an annual transaction value of around 894 trillion. The value of

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17

Haider, Ahsanuddin, Mohammed Arshad Khan, Maysoon Khoja, Sager Alharthi, and Syed Mohd Minhaj. "The role of e-banking, mobile-banking, and e-wallet with response to e-payment and customer trust as a mediating factor using a structural equation modelling approach." Journal of Infrastructure, Policy and Development 8, no. 9 (2024): 6644. http://dx.doi.org/10.24294/jipd.v8i9.6644.

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The objective of this research is to assess the current state of e-banking in Saudi Arabia. The banking industry is rapidly evolving to use e-banking as an efficient and appropriate tool for customer satisfaction. Traditional banks recommend online banking as a particular service to their customers in order to provide them with faster and better service. As a result of the rapid advancement of technology, banks have used e-banking and mobile banking to both accumulate users and conduct banking transactions. Nonetheless, the primary challenge with electronic banking is satisfying customers who

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Reeves, Patrick, Scott Penney, Kristen Aileen Romanelli, Donald Rees, Philip Rogers, and Susan L. Whiteway. "Development and Assessment of a Low Literacy, Pictographic Nausea Action Plan." Blood 138, Supplement 1 (2021): 2978. http://dx.doi.org/10.1182/blood-2021-145935.

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Abstract Objective Chemotherapy-induced nausea and vomiting (CINV) is characterized by disabling nausea and emesis that can recur throughout the treatment of cancer and affects approximately 59% of pediatric and young adult patients. CINV can be associated with significant clinical morbidity, frequent hospital admissions, negative effects on health care related quality-of-life and can exhibit downstream effects such as weight loss that can worsen overall outcomes. Despite the vast number and potential combinations of pharmacotherapies and lifestyle modifications available to manage CINV in chi

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19

Azely, Armeilia Indah, and Syahdanur Syahdanur. "The Influence Of Advertising Creativity, Brand Trust, And Brand Image On Consumer Purchase Intentions Of Cosmetic Products (A Study On Sociolla Store Users At Ska Mall Pekanbaru)." EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis 12, no. 3 (2024). http://dx.doi.org/10.37676/ekombis.v12i3.6015.

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This study aims to understand the impact of advertising creativity, brand trust, and brand image on consumer purchasing interest in cosmetic products at the Sociolla Store, SKA Mall Pekanbaru. The development of digital economy has changed the way of trading, including in the cosmetic industry with the emergence of e-commerce platforms such as Sociolla. In the context of tight competition, understanding the factors that influence consumer purchasing interest becomes important. This study involved 120 respondents from Sociolla Store users at SKA Mall Pekanbaru. Data were collected using an onli

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V. Rasika and T. S. R. Vijay Janani. "A STUDY ON THE IMPACT OF NOSTALGIA MARKETING ON CONSUMER BEHAVIOUR." International Journal of Engineering Technologies and Management Research 12, (4SE) (2025). https://doi.org/10.29121/ijetmr.v12.i(4se).2025.1580.

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Nostalgia, which is defined as the feeling of sentimentalism, offers a sense of familiarity and comfort. In this accelerated pace of living, there exists an opportunity to make a quick financial gain. Brands have tapped into this niche, exploiting this space by strategically targeting the emotions that influence consumer perceptions, preferences, and ultimately purchasing decisions. This study investigates the impact of nostalgia marketing on consumer behaviour. It aims to explore the psychological mechanisms, including self-esteem, loneliness, emotional connection, community support, stress,

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Sucena, Marcelo Prado, and Marcus Vinicius Quintella Cury. "Artificial Intelligence Applied to Assess Perceptions of the Quality of E-Commerce Logistics: Case Study of Rio de Janeiro." Brazilian Business Review, 2023. http://dx.doi.org/10.15728/bbr.2021.1177.en.

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The COVID-19 pandemic imposed many market changes, driven partially by new consumer needs. In the electronic commerce field, changes occurred in parallel to an upsurge in demand, directly impacting logistics service quality. Within that context, this paper seeks a way of assessing the quality of e-commerce logistics, based on end-customer perceptions at the close of the purchasing cycle. The objective is thus to develop a mathematical model based on the artificial intelligence precepts that can interpret qualitative expressions captured through a questionnaire. Such values form partial indexes

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Nurhilaliati, Nurhilaliati. "KUALITAS KEPEMIMPINAN KEPALA MADRASAH PEREMPUAN DI LINGKUNGAN PONDOK PESANTREN." EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan 17, no. 1 (2019). http://dx.doi.org/10.32729/edukasi.v17i1.541.

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This study is focused on efforts to assess quality and predict the leadership prospects of female madrasa leaders in pondok pesantren in West Lombok Regency. Using the qualitative-descriptive approach, the author seeks to express the quality of women's leadership based on perceptions, attitudes, and behaviors of some women in the position of head of the madrasa through interviews and observation. This study found that the leadership of female in madrasa can be categorized as having good quality. Based on the nine indicators used, there are seven indicators that appear in all research subjects,

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Noggle, Brendan, Hui G. Cheng, Sucharitha Iyer, and Andrea R. Vansickel. "IQOS® Cross-Sectional and Cohort US Study Documentation." Qeios, April 4, 2023. http://dx.doi.org/10.32388/vkd77j.

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BACKGROUND: The FDA’s modified risk authorization for IQOS® is contingent upon approved post-market surveillance studies. The IQOS® Cross-Sectional Post-Market Adult Consumer Study (hereinafter termed IQOS® CS PACS) and the IQOS® Longitudinal Cohort Post-Market Adult Consumer Study (hereinafter termed IQOS® LC PACS) are contiguous surveys designed to fulfill this proviso. OBJECTIVES: IQOS® CS PACS seeks to assess tobacco use patterns in IQOS® users, risk perceptions of IQOS®, and tobacco transition and cessation behaviors related to IQOS®. The IQOS® LC PACS aims to follow over time, and in com

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Noggle, Brendan, Hui G. Cheng, Sucharitha Iyer, and Andrea R. Vansickel. "IQOS® Cross-Sectional and Cohort US Study Documentation." Qeios 5, no. 5 (2023). https://doi.org/10.32388/vkd77j.2.

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BACKGROUND: The FDA’s modified risk authorization for IQOS® is contingent upon approved post-market surveillance studies. The IQOS® Cross-Sectional Post-Market Adult Consumer Study (hereinafter termed IQOS® CS PACS) and the IQOS® Longitudinal Cohort Post-Market Adult Consumer Study (hereinafter termed IQOS® LC PACS) are contiguous surveys designed to fulfill this proviso. OBJECTIVES: IQOS® CS PACS seeks to assess tobacco use patterns in IQOS® users, risk perceptions of IQOS®, and tobacco transition and cessation behaviors related to IQOS®. The IQOS® LC PACS aims to follow over time, and in com

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25

-, Palak Bakshi, and Vibhuti Mittal -. "The Changing Face of Retail: A Comparative Study of Malls and Bazaars in Indore." International Journal For Multidisciplinary Research 7, no. 1 (2025). https://doi.org/10.36948/ijfmr.2025.v07i01.36814.

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In the vibrant cityscape of Indore, Madhya Pradesh, a comprehensive exploration unfolds, delving into the shifting contours of retail dynamics through a comparative lens. This research paper, titled "The Changing Face of Retail: A Comparative Study of Malls and Bazaars in Indore," embarks on a journey to dissect the multifaceted layers of economic, social, and psychological dimensions shaping consumer behavior, worker experiences, and societal interactions within the retail landscape. Methodologically grounded in open-ended unstructured interviews with 80 individuals representing customers, sh

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Dipanwita Dey. "Influence of Consumer Psychology on Mobile Reviews and Their Persuasive Impact." Journal of Informatics Education and Research 5, no. 1 (2025). https://doi.org/10.52783/jier.v5i1.2179.

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The research therefore does an empirical literature review to build the theoretical framework based on the symptoms that it seeks to investigate in mobile phone reviews. This leads to the finding that psychological biases do not only have an impact on the content creation but also on the subsequent persuasion on further consumers. In method, the content analysis is used to analyze user reviews and sentiment analysis to examine the emotional and language features. Hypothesis testing is also carried out in order to assess the impact of structural variations to the reviews on decision-making in p

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Uchenna, Collins Agbarakwe, and Susan Marcellia. "The Impact of Brand Concept Dimensions on Customer Commitment (A survey of Apple iPhone Users in Bandung, Indonesia)." North American Academic Research 2, no. 7 (2019). https://doi.org/10.5281/zenodo.3334909.

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<strong><em>Abstract</em></strong><em>: </em><em>Technology needs, especially smartphones, are now very huge; it cannot be denied that many smartphone brands compete with each other to get the highest market share. Overall, several well-known brands such as Samsung, Xiaomi and Oppo are the top three smartphone brands that are most widely used in Indonesia, but there is one smartphone that, although it has a market share not as big as the three brands, is considered the most exclusive because the market is only for a certain group of people who understands the brand, the Apple iPhone. The purpo

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Sarı, Simay, and Onur Mengi. "The Role of Creative Placemaking." M/C Journal 25, no. 3 (2022). http://dx.doi.org/10.5204/mcj.2899.

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Introduction The evolution of creative city paradigm in the last three decades has dramatically changed the notion of placemaking and the meaning of art and design for urban development in the creative and cultural economy context. Very recently, a spontaneously emerging art district has been exploited by policy actions in many cities, resulting in its presence on the global stage at the UNESCO Creative City Network. The two most common approaches that drive art and design-based development policies are seen in the creative city approach and community development approach (Evans; Murdoch III e

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Ayoub, Ramy. "The Commodity Society." August 16, 2022. https://doi.org/10.5281/zenodo.13322066.

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<em>The Commodity Society: Understanding the Self as a Product in a Market-Driven World</em> <em>The Commodity Society</em> <em>In today's hyper-capitalistic world, the lines between personal identity and economic value have</em> <em>blurred, giving rise to what can be described as a "Commodity Society." This term encapsulates</em> <em>the phenomenon where individuals increasingly view themselves as products or services to be</em> <em>marketed, sold, and consumed. The advent of the digital age, coupled with the proliferation of</em> <em>social media and the gig economy, has accelerated this tr

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Molnar, Tamas. "Spectre of the Past, Vision of the Future – Ritual, Reflexivity and the Hope for Renewal in Yann Arthus-Bertrand’s Climate Change Communication Film "Home"." M/C Journal 15, no. 3 (2012). http://dx.doi.org/10.5204/mcj.496.

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About half way through Yann Arthus-Bertrand’s film Home (2009) the narrator describes the fall of the Rapa Nui, the indigenous people of the Easter Islands. The narrator posits that the Rapa Nui culture collapsed due to extensive environmental degradation brought about by large-scale deforestation. The Rapa Nui cut down their massive native forests to clear spaces for agriculture, to heat their dwellings, to build canoes and, most importantly, to move their enormous rock sculptures—the Moai. The disappearance of their forests led to island-wide soil erosion and the gradual disappearance of ara

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Mr.Ashok, kumar Baldev bhai Prajapati. "Artificially Intelligent in Education: "Redefining Learning in the 21st Century"." Artificially Intelligent in Education: "Redefining Learning in the 21st Century" 7, no. 2 (2024). https://doi.org/10.5281/zenodo.12818287.

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<strong>Abstract: </strong> The educational landscape of the 21st century is undergoing a transformative shift, primarily driven by the integration of artificial intelligence (AI) into learning environments. This paradigm shift, referred to as Artificially Intelligent Education, promises to redefine the traditional methodologies and approaches that have long characterized educational systems worldwide. At the core of this transformation is the capability of AI to provide personalized learning experiences, automate administrative tasks, and offer deep insights into student learning behaviours a

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