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Journal articles on the topic 'Theory competition'

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1

Prokopenko, Oleksiy. "COMPETITION THEORY: EVOLUTION OF VIEWS AND CONTENT." Ukrainian Journal of Applied Economics 4, no. 3 (2019): 407–14. http://dx.doi.org/10.36887/2415-8453-2019-3-45.

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The article examines the theoretical content development of competition and the provisions of the competitive relations formation. It is proved that changes in the market environment attract attention to competitive relations in the first place. It is established that research in the field of competition theory has come a long and difficult way. The evolution of different scientists’ views outlines different directions and possibilities of its understanding in terms of areas of adaptation. It is pointed out that the representatives of the classical school of political economy determined compet
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2

Tsvetkova, E. A. "EVOLUTION OF THE THEORY OF COMPETITION AND THEIR APPLICATION IN PRACTICE." Scientific Review Theory and Practice 10, no. 12 (2020): 3010–23. http://dx.doi.org/10.35679/2226-0226-2020-10-12-3010-3023.

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The study of theories of competition is carried out, the issue of a complex theory of competition is considered, reflecting the theoretical diversity of interpretations of competition, linking the functional, structural and behavioral approaches to competition. Methods of comparative analysis, comparison, generalization and interpretation of research results were used. It is shown that at the present stage, for the formation of competitive advantages, it is no longer enough for organizations to have competitive advantages, they must also apply the methods of strategic planning. The issue of a
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Pavlenko, Nataliia, Tetiana Chelombitko, and Olena Cherniaieva. "THEORY AND PRACTICE OF UNFAIR COMPETITION IN UKRAINE." Economic Analysis, no. 31(1) (2021): 25–36. http://dx.doi.org/10.35774/econa2021.01.025.

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The article considers the concept of fair and unfair competition from the point of view of different scientists. Concepts and types of measures that contradict trade and other fair business practices are revealed, namely: illegal use of the business reputation of the business entity, creation of obstacles in the competitive process and achievement of illegal competitive advantage and collection, disclosure and use of trade secrets. characteristics of these instructions. The essence of the influence of various factors on the conditions of development of competitive positions in the economy of U
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Jensen, Christopher A. "The Staged Competition Innovation Theory." Journal of Open Innovation: Technology, Market, and Complexity 7, no. 3 (2021): 201. http://dx.doi.org/10.3390/joitmc7030201.

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Innovation is critical to technological progress and has many theories to explain its processes. Organised competition has been shown empirically to provide an alternative pathway for innovation within an industry, increasing innovation rates and radicalness. This research introduces and develops the new staged competition innovation theory which builds on the well-understood diffusion of innovation theory and the Technology–Organisation–Environment framework to explain how decision-making and technological, organisational, and environmental characteristics of industry-based competition can dr
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5

Ma, Chenyuan, Yuning Zhou, Yizheng Wang, and Chen Zhu. "The impact of social support on college students’ sports competition behavior from the perspective of self-determination theory: A chain mediation model." Journal of Infrastructure, Policy and Development 8, no. 15 (2024): 9042. https://doi.org/10.24294/jipd9042.

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Sports competition is one of the important contents and forms of sports activities and physical education. It plays a full range of valuable functions in promoting the all-round development of college students. Specifically, it can better help college students enjoy fun, enhance their physique, and improve their physical fitness during physical exercise. Personality and tempering the will. Countries around the world attach great importance to youth sports competitions, and use national strategies as the top-level design and sports events as activity carriers to create a series of youth sports
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6

Dru, Vincent. "Contexte d’identification nationale et compétition sportive : étude archivale." STAPS 20, no. 48 (1999): 95–100. http://dx.doi.org/10.3406/staps.1999.1126.

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National identification and sport competition : an archival study The goal of this paper was to study, within sport area, the relationships between national identification and competitive behaviors. Social identity theory stated that social competition and intolerance toward the out-group can be used to deal with an insecure identity. The organization of tennis competitions with/without national risk (Davis Cup/individual competition) allowed to test the effect of a national identification context and league standing, as a threat to social identity, on competitive behaviors. An archival method
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7

McAfee, R. Preston, and John McMillan. "Competition and Game Theory." Journal of Marketing Research 33, no. 3 (1996): 263. http://dx.doi.org/10.2307/3152123.

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8

Mcafee, R. Preston, and John Mcmillan. "Competition and Game Theory." Journal of Marketing Research 33, no. 3 (1996): 263–67. http://dx.doi.org/10.1177/002224379603300301.

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9

Yudanov, A. "Competition Theory: Applied Aspects." World Economy and International Relations, no. 6 (1997): 41–53. http://dx.doi.org/10.20542/0131-2227-1997-6-41-53.

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10

Pei, De Chao, and Guo Li. "The Motive Mechanism of the Development of Competitive Sports by Synergetic View." Advanced Materials Research 217-218 (March 2011): 1833–38. http://dx.doi.org/10.4028/www.scientific.net/amr.217-218.1833.

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Based on the theories of System and Synergy, by analyzing Competition phenomenon and Synergies phenomenon in the development of Competitive Sports to seek the motive mechanism of Competitive Sports. Conclusion: (1) Competition and Synergy between Athletes are the driving forces of the Competitive Sports. (2) Order parameters—-Competitive Sports Theory which can disclaimer system elements are formed in the development process of Competitive Sports. Suggestion: (1) Adjusting system’s external control parameters to promote competition between system elements; (2) Promoting cooperation of athletes
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11

Regina, Tannia. "PENGARUH PERSAINGAN TERHADAP HARGA DAN PRODUKSI." KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS 12, no. 2 (2023): 51–56. http://dx.doi.org/10.56486/kompleksitas.vol12no2.420.

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Competition is a condition where many sellers are offering similar products or services. Competition can occur in perfectly competitive markets, monopolistic competitive markets, and oligopolistic markets. The effect of competition on prices and production can be analyzed using microeconomic theory. Microeconomic theory suggests that competition will tend to lower prices and increase production. This study aims to determine the effect of competition variables on price and production variables. The research conducted associative research to understand whether there is a causal relationship or a
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12

Song, Jian, and Junpei Zhong. "Fuzzy Theory in the Prediction of Athletes' Competitive State Based on Information Security." Mobile Information Systems 2022 (August 10, 2022): 1–8. http://dx.doi.org/10.1155/2022/6554082.

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In today’s highly competitive market, a large number of high-tech products have been used by the athletesin various academic competitions. At present, a large number of athletes have used their own rigorous theories to predict the effects of modern games. In this study, the fuzzy theory calculation method based on information security is used to install related detection equipment on athletes. Through long-term data collection, the data is input into the computing system. After analysis, we can get the athlete’s body cycle, 6 days is a short cycle, 28 days is a medium cycle, and 128 days is a
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13

Margarita, Isoraite. "Competition Situation in Lithuania From Theory to Practice." International Journal of Trend in Scientific Research and Development 3, no. 6 (2019): 52–55. https://doi.org/10.5281/zenodo.3587404.

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Competition is the competition between manufacturers, consumers and other economic actors for markets, goods and other resources. Competition occurs when, in a single sphere trade, production, distribution of goods or other activities, there are several entities engaged in the same activity. Article analyzes concept of competition, competition advantages and disadvantages, competition situation in Lithuania. Margarita Isoraite "Competition Situation in Lithuania: From Theory to Practice" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN
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14

Krehbiel, Keith, Adam Meirowitz, and Alan E. Wiseman. "A Theory of Competitive Partisan Lawmaking." Political Science Research and Methods 3, no. 3 (2015): 423–48. http://dx.doi.org/10.1017/psrm.2014.41.

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Motivated by polar extremes of monopartisanship and nonpartisanship in existing literature on parties in legislatures, we introduce and analyze a more moderate theory of competitive partisan lawmaking. The distinguishing feature of competitive partisanship is that the minority party, although disadvantaged, has some guaranteed opportunities to influence lawmaking. Our analytic framework focuses on two dimensions of parties in legislatures: agenda-based competition, operationalized as a minority party right to make an amendment to the majority party’s proposal, and resource-based competition, c
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15

Rydin, H., and J. Bengtsson. "Competition theory: towards a synthesis?" Journal of Vegetation Science 1, no. 4 (1990): 567–69. http://dx.doi.org/10.2307/3235791.

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16

Shleifer, Andrei. "A Theory of Yardstick Competition." RAND Journal of Economics 16, no. 3 (1985): 319. http://dx.doi.org/10.2307/2555560.

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17

Pildes, Richard H. "The Theory of Political Competition." Virginia Law Review 85, no. 8 (1999): 1605. http://dx.doi.org/10.2307/1073931.

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18

Rogers, Robert P. "Competition Policy: Theory and Practice." Review of Political Economy 23, no. 1 (2011): 156–58. http://dx.doi.org/10.1080/09538259.2011.526303.

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19

Donskoi, Vladimir. "Systemic theory of language competition." Journal of Language and Politics 5, no. 2 (2006): 277–98. http://dx.doi.org/10.1075/jlp.5.2.09don.

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After Robert Phillipson argued in Linguistic Imperialism (1992) that the present spread of English throughout post-colonial societies is a specific form of Western imperialism, a vigorous academic debate ensued. It revolved around several interrelated questions: How do different languages interact in the global arena?; Is such language competition a manifestation of imperialism or of globalisation?; What are the social implications of language growth and of language decline/death?; etc. The present article is a critique of the debate and an attempt to develop a positivist, systemic, macro-leve
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20

McLean, A. R., M. M. Rosado, F. Agenes, and A. A. Freitas. "Competition theory and lymphocyte homeostasis." Immunology Letters 56 (May 1997): 43. http://dx.doi.org/10.1016/s0165-2478(97)85165-6.

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21

McLean, A. "Competition theory and lymphocyte homeostasis." Immunology Letters 56, no. 1-3 (1997): 43. http://dx.doi.org/10.1016/s0165-2478(97)87003-4.

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22

GREENHUT, M. L., and W. J. LANE. "A THEORY OF OLIGOPOLISTIC COMPETITION." Manchester School 57, no. 3 (1989): 248–61. http://dx.doi.org/10.1111/j.1467-9957.1989.tb00814.x.

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23

Zhang, Wei-Bin. "An Integration of Neoclassical Growth Theory and Economic Structural Change with Monopolistic Competition Theory." Business and Economic Research 11, no. 2 (2021): 145. http://dx.doi.org/10.5296/ber.v11i2.18380.

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Wealth accumulation is a deterministic factor mechanism of national economic growth. Neoclassical growth theory is basically concerned with capital and wealth accumulation in perfectly competitive market. Global markets are characterized by a great variety of markets. Nevertheless, there only a few rigorous models of wealth accumulation with other types of markets within neoclassical growth framework. This study attempts to contribute literature of economic growth by introducing monopolistic competition and monopoly into neoclassical growth theory. The model is based on a few well-established
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24

Noeri, Irsyad, and Bambang Soesatyo. "Exploration of the Role of Game Theory in Increasing the Effectiveness of Competition Law Enforcement and the Reality of Its Implementation in the Field." Asian Journal of Social and Humanities 3, no. 9 (2025): 1549–603. https://doi.org/10.59888/ajosh.v3i9.566.

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Competition law enforcement is a critical instrument in creating a healthy and competitive market climate. In this context, game theory serves as an analytical framework to map strategic interactions between business actors, particularly in cases involving collusion, cartels, and other anti-competitive behaviors. This study explores the extent to which game theory has been implemented in Indonesia’s competition law enforcement, covering the investigation, evidence-gathering, and decision-making processes. By using a normative and juridical-empirical approach, this study reveals a gap between t
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25

Wagner, Richard E. "Design vs. Emergence in a Theory of Federalism: Toward Institutional Reconciliation." Journal of Public Finance and Public Choice 32, no. 1 (2014): 197–213. http://dx.doi.org/10.1332/251569214x15664520275138.

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Abstract It is common to think of federalism as a governmental arrangement that entails competition among governments. Thinking this way, however, is problematic. A competitive system is generally associated with the notion of polycentricity, as illustrated by a market system of free and open competition. The structure of such a system emerges through a competitive process and changes continually as that process operates. By contrast, a federalist system of governments is typically designed as against being emergent, and with that design involving some assignment of powers, duties, and compete
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Wahyudi, Ahmad, Rina Widya Sari, and Silvia Harleni. "Implementasi Game Theory Dalam Penentuan Strategi Bersaing Pada Produk Sepeda Motor." Proximal: Jurnal Penelitian Matematika dan Pendidikan Matematika 7, no. 1 (2024): 332–48. http://dx.doi.org/10.30605/proximal.v7i1.3558.

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Competition in the business world, especially land transportation equipment, is currently getting tighter with its use in people's lives, one of which is motorbikes. Its use is very easy and very helpful in everyday life, causing many people to be interested in it. This research aims to determine competitive strategies in motorbike product competition by applying mathematical methods, namely Game Theory. The research results obtained show competition between Honda motorbike products and Yamaha motorbike products with Honda's optimal strategy being product quality, while the optimal strategy fo
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27

BRADLEY, MICHAEL E. "ADAM SMITH’S SYSTEM OF NATURAL LIBERTY: COMPETITION, CONTESTABILITY, AND MARKET PROCESS." Journal of the History of Economic Thought 32, no. 2 (2010): 237–62. http://dx.doi.org/10.1017/s1053837210000131.

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In this article, I argue that Adam Smith’s system of perfect liberty contains some of the seeds of perfect competition, but that the modern perfectly competitive model differs from Smith’s perfect liberty in some important respects—in particular, the role of active competition among firms and the role of the entrepreneur. The article examines the analytical linkages between Smith’s system of liberty and three strands of modern economic theory—neoclassical perfect competition, contestable market theory and the Austrian analysis of market process.
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Descamps, Ambroise, Timo Klein, and Gareth Shier. "Algorithms and competition: the latest theory and evidence." Competition Law Journal 20, no. 1 (2021): 32–39. http://dx.doi.org/10.4337/clj.2021.01.04.

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In the modern economy, algorithms influence many aspects of our lives, from how much we pay for groceries and what adverts we see, to the decisions taken by health professionals. As is true with all new technologies, algorithms bring new economic opportunities and make our lives easier, but they also bring new challenges. Indeed, many competition authorities have voiced their concerns that under certain circumstances algorithms may harm consumers, lead to exclusion of some competitors and may even enable firms (knowingly or otherwise) to avoid competitive pressure and collude. In this article,
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Odello, Denise. "Ritualized performance and community identity: A historical examination of drum corps competition in the United States." International Journal of Community Music 13, no. 1 (2020): 65–79. http://dx.doi.org/10.1386/ijcm_00010_1.

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What structures bind musical communities that reach over distances? This article examines the musical community of youth drum corps in the United States and, in particular, the changing performance practices at competitions over time and how those changes influence the identity of the community. Drum corps is a community that exists over increasingly greater distances, yet the identity of this musical community is strong. An important site for discovering this communal identity is in competitive performance. Drum corps performances are strictly regulated because of this competitive context, an
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Deligonul, Z. Seyda, and S. Tamer Cavusgil. "Does the Comparative Advantage Theory of Competition Really Replace the Neoclassical Theory of Perfect Competition?" Journal of Marketing 61, no. 4 (1997): 65. http://dx.doi.org/10.2307/1252087.

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Wardhana, Nandi. "YURIDICAL ANALYSIS OF THEORY OF THEORY OF ETHICAL FACILITIES DUTIES LAW COMPETITION COMPETITION IN INDONESIA." Diponegoro Law Review 3, no. 2 (2018): 257. http://dx.doi.org/10.14710/dilrev.3.2.2018.257-263.

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Indonesian competition law today requires a renewal of one of them concerning the doctrine of essential facilities duties. The doctrine essential facilities duties is a doctrine imposed on a dominant business actor who has access to essential facilities to provide access for competing business actors to use the facility. Regulation of essential facilities duties are needed to reduce dominance of a dominant firm in a particular market. This study uses a statutory approach, conceptual approach, and a comparative approach between the arrangements in the United States, Europe and Indonesia. The ap
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Deligönül, Z. Seyda, and S. Tamer Çavuşgil. "Does the Comparative Advantage Theory of Competition Really Replace the Neoclassical Theory of Perfect Competition?" Journal of Marketing 61, no. 4 (1997): 65–73. http://dx.doi.org/10.1177/002224299706100405.

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The Comparative Advantage Theory of Competition (CATC) is proposed by Hunt and Morgan (1995) to replace the Neoclassical Theory of Perfect Competition (NTPC). The new theory claims to offer a better explanation for key macro and micro phenomena. The authors’ purpose in this article is to evaluate the CATC's potential as a replacement for the neoclassical theory. They argue that (1) both the NTPC and CATC are offshoots of the exchange paradigm; furthermore, (2) the efficient theories in the exchange paradigm family cannot claim superiority over one another since a supracriterion for their conte
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Hatfield, John William, Charles R. Plott, and Tomomi Tanaka. "Understanding Price Controls and Nonprice Competition with Matching Theory." American Economic Review 102, no. 3 (2012): 371–75. http://dx.doi.org/10.1257/aer.102.3.371.

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We develop a quality competition model to understand how price controls affect market outcomes in buyer-seller markets with discrete goods of varying quality. While competitive equilibria do not necessarily exist in such markets when price controls are imposed, we show that stable outcomes do exist and characterize the set of stable outcomes in the presence of price restrictions. In particular, we show that price controls induce non-price competition: price floors induce the trade of inefficiently high quality goods, while price ceilings induce the trade of inefficiently low quality goods.
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Hunt, Shelby D., and Robert M. Morgan. "The Comparative Advantage Theory of Competition." Journal of Marketing 59, no. 2 (1995): 1–15. http://dx.doi.org/10.1177/002224299505900201.

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A new theory of competition is evolving in the strategy literature. The authors explicate the foundations of this new theory, the “comparative advantage theory of competition,” and contrast them with the neoclassical theory of perfect competition. They argue that the new theory of competition explains key macro and micro phenomena better than neoclassical perfect competition theory. Finally, they further explicate the theory of comparative advantage by evaluating a market orientation as a potential resource for comparative advantage.
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Larocque, Guy R., Nancy Luckai, Shailendra N. Adhikary, Arthur Groot, F. Wayne Bell, and Mahadev Sharma. "Competition theory — science and application in mixed forest stands: review of experimental and modelling methods and suggestions for future research." Environmental Reviews 21, no. 2 (2013): 71–84. http://dx.doi.org/10.1139/er-2012-0033.

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Competition in forest stands has long been of interest to researchers. However, much of the knowledge originates from empirical studies that examined the effects of competition. For instance, many studies were focused on the effects of the presence of herbaceous species on the development of tree seedlings or the decrease in individual tree growth with increases in stand density. Several models that incorporate competitive effects have been developed to predict tree and stand growth, but with simplified representations of competitive interactions. While these studies provided guidance useful f
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Tomić, Daniel. "Perfect Competition and Competitive Dynamics in Europe; Analysing the Gap Between Theory and Reality." Zagreb International Review of Economics and Business 27, no. 2 (2024): 153–76. https://doi.org/10.2478/zireb-2024-0021.

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Abstract While the construct of market is one of the basic concepts in Economics, the term competition became the elemental paradigm in apprehending the organisation of markets. For economic assessment, it is crucial to understand how markets are organized, how they function, and how firms operating within them behave. Economists remain interested in how different market structures and the concentration of sellers affect market prices and quantities. Long before the advent of neoclassical economics and its equilibrium in a perfectly competitive economy, Adam Smith advocated for competitive mar
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Yusupov Asomiddin Soatovich. "THE CONCEPTUAL BASES OF MULTINATIONAL AND GLOBAL COMPETITIVENESS ENVIRONMENT AND STRATEGIC ALLIANCES." World Science 3, no. 5(45) (2019): 9–15. http://dx.doi.org/10.31435/rsglobal_ws/31052019/6519.

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 Under the conditions of integration of national markets global competition environment is created in international markets. As a result of this competitors compete based on price and related conditions of competition. In the context of global competition the competitiveness of rival companies is proportional to its global competitive advantage. In the context of global competition, the competitiveness of rival companies is proportional to its global competitive advantage. In a multinational competition, companies are struggling for leadership in the national market and in
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38

Tsoi, Lily, J. Kiley Hamlin, Adam Waytz, Andrew Scott Baron, and Liane Lee Young. "A Cooperation Advantage for Theory of Mind in Children and Adults." Social Cognition 39, no. 1 (2021): 19–40. http://dx.doi.org/10.1521/soco.2021.39.1.19.

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Three studies test whether people engage in mental state reasoning or theory of mind (ToM) differently across two fundamental social contexts: cooperation and competition. Study 1 examines how children with an emerging understanding of false beliefs deploy ToM across these contexts. We find that young preschool children are better able to plant false beliefs in others' minds in a cooperative versus competitive context; this difference does not emerge for other cognitive capacities tested (e.g., executive functioning, memory). Studies 2a and 2b reveal the same systematic difference in adults' T
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Kang, Hyung Cheol, Ji Hye Lee, and Hee Sub Byun. "When Do Controlling Shareholders “Over-invest”? The Disciplinary Effect of Product Market Competition." Korean Journal of Financial Studies 52, no. 1 (2023): 35–75. http://dx.doi.org/10.26845/kjfs.2023.2.52.1.035.

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This study examines the effect of the interaction between controlling shareholder ownership and product market competition on investment inefficiency in Korea. Consistent with classical agency theory, this study finds that the lower the controlling shareholder ownership, the greater the overinvestment. However, this relationship strengthens in noncompetitive markets but disappears in competitive markets. This suggests that product market competition has a disciplinary effect on the incentive of controlling shareholders to pursue private benefits. This study has implications for the disciplinar
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40

BARBOU DES PLACES, SÉGOLÈNE. "Taking Legal Rules into Consideration: EU Asylum Policy and Regulatory Competition." Journal of Public Policy 24, no. 1 (2004): 75–98. http://dx.doi.org/10.1017/s0143814x04000042.

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This article applies regulatory competition theory to an unexplored case of competition among legal norms: asylum. The asylum case study allows for a discussion of two main assumptions of regulatory competition theory: the spontaneous emergence of competition among rules and the mechanical response of regulators to market forces. The article explains to what extent the current legal framework impacts on the emergence and development of the competitive process. This framework determines the existence of a market of legal norms, it impacts on the arbiters' mobility and on States' decision to com
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41

Ring, Christopher, Maria Kavussanu, and Andrew Cooke. "Effects of Cooperation and Competition on Performance, Emotion, and Effort: Goal and Means Interdependence." Journal of Sport & Exercise Psychology 44, no. 2 (2022): 86–93. http://dx.doi.org/10.1123/jsep.2020-0357.

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Social interdependence theory proposes that task structure influences performance via social interaction. Using this framework, we examined sport performance. Fifty-six males performed a basketball task under four conditions: as an individual (individual, perform your best) and as a member of a team of two (cooperation, where teammates sought to better their individual performance; means independent competition, where two teams competed sequentially to outperform the other team; means interdependent competition, where two teams competed simultaneously to outperform the other team). Task perfor
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42

Beard, Fred K. "Competition and Combative Advertising." Journal of Macromarketing 31, no. 4 (2011): 387–402. http://dx.doi.org/10.1177/0276146711405667.

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This historical study contributes to the research literature on advertising and competition by exploring professional thought and economic theory as explanations for why advertisers might choose to compete in advertising and how combatively. Primary and secondary sources consist of articles published in historic and contemporary advertising trade journals, such as Printers’ Ink and Advertising Age. The findings reveal that during the first half of the twentieth century, statements and beliefs in favor of avoiding competition were often consistent with both the informative economic view and the
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43

Avdasheva, S. B. "Theory of Competition for Economic Policy." Journal of the New Economic Association 35, no. 3 (2017): 170–76. http://dx.doi.org/10.31737/2221-2264-2017-35-3-8.

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44

Moorthy, K. Sridhar. "Using Game Theory to Model Competition." Journal of Marketing Research 22, no. 3 (1985): 262. http://dx.doi.org/10.2307/3151424.

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45

Hunt, Shelby D., and Robert M. Morgan. "The Comparative Advantage Theory of Competition." Journal of Marketing 59, no. 2 (1995): 1. http://dx.doi.org/10.2307/1252069.

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46

Ryazanov, Alexander Anatolyevich. "Evolution of the theory of competition." Bulletin of the Moscow University named S U Vitte Series 1 Economics and management, no. 2 (2017): 21–30. http://dx.doi.org/10.21777/2307-6135-2017-2-21-31.

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47

Faminow, Merle D., and Hiroshi Ohta. "Spatial Price Theory of Imperfect Competition." Southern Economic Journal 55, no. 4 (1989): 1065. http://dx.doi.org/10.2307/1059495.

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48

Harris, Donald J. "On the classical theory of competition." Cambridge Journal of Economics 12, no. 1 (1988): 139–67. http://dx.doi.org/10.1093/oxfordjournals.cje.a035043.

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49

Moorthy, K. Sridhar. "Using Game Theory to Model Competition." Journal of Marketing Research 22, no. 3 (1985): 262–82. http://dx.doi.org/10.1177/002224378502200303.

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