Dissertations / Theses: 'Theory of diffusion of innovation'

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Gomes, Rafael, and Sema Seyfi Osman. "Managing Organizational Adoption of IoT : Revisiting Rogers' Diffusion of Innovation Theory." Thesis, Uppsala universitet, Industriell teknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-398123.

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As a disruptive innovation, IoT has been creating a high impact over organizations’ current strategies and business models. This continuous process of change will have an increasing influence on how organizations and industries as a whole conduct their businesses, and is set to have an active role towards the development of entirely new business models and markets. With the development of IoT technologies, and its predicted exponential spread across all sectors of society, one can conclude that the future holds many opportunities for organizations looking to explore new ways of capturing and creating value, but at the same time there are also plenty of challenges to be addressed. While the diffusion and adoption process of IoT has been an ongoing phenomenon over the past decade, there is still not much certitude as to how organizations ought to adjust in order to successfully integrate IoT technologies in their structure and operations. In parallel fashion, there have also been many difficulties in ensuring that different smart, connected devices and ecosystems are able to effectively communicate between each other, as achieving interoperability has become one of the major concerns associated with IoT. The main focus of this study is to analyze the process of how organizations are currently integrating IoT within their businesses, while also investigating causes that hinder interoperability, and evaluating the future potential deployment of the Open IoT ecosystems in companies. For our research we have followed a case-study approach where we conducted semi-structured interviews with managers and project leaders from two organizations conducting pilot studies on Green IoT and Open IoT, and where one has been adopting IoT technologies in its business. Theoretically, we draw on a framework by combining Rogers’ Diffusion of Innovations theory and Christensen’s theory of Disruptive Innovations in order to analyze the integration of IoT into businesses’ core structure. The research goes through a functional framework that outlines the process of IoT adoption while also presenting the present challenges that are faced by the actors in the industry and the key enablers for successful IoT integration.

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Geana, Mugur Valentin. "Penetration of innovation taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4388.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2006.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on July 18, 2008) Includes bibliographical references.

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Lewis, Gayle Arnn. "Leadership Products As Innovations In The Context Of Rogers' Diffusion Theory." Diss., Virginia Tech, 1997. http://hdl.handle.net/10919/29839.

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In this study, two implementable leadership products were analogous to innovations, when framed in the context of Rogers’ diffusion-of-innovation theory. Thus, the products’ respective dissemination patterns were compared and contrasted-- quantitatively through purchase numbers, and qualitatively through opinions and events recollected by early users. The case-study approach was central to the investigation, and the results supported the Rogers model with regard to most constructs. The results pertaining to the S-shaped (sigmoidal) prototypical distribution curve, however, were enigmatic. The inverse conformity of sales figures with the S-shaped distribution curve implied that the dissemination process began during the field-testing stage rather than the purchasing stage. The organizational structure of the user institutions (targeted social system construct) conformed to Rogers’ theory that autonomy and teamwork characterized management climates where innovation tended to flourish. Field-testers and other early users were opinion leaders as construed by Rogers. The fact that twice as many field tests were conducted for the Case Studies as for the Simulation was likely a factor in the disparate 6:1 ratio of units of Cases sold to units of the Simulation sold for three consecutive years. Other factors possibly accounting for the disparate sales came from the attributes-of-innovation template which framed five generic attributes--compatibility, relative advantage, complexity, trialability, and observability. Both products conformed to the attributes as conceptualized by Rogers. The main difference that influenced the disparate sales was the greater complexity of the Simulation than of the Cases, although cost may have been a compatibility/relative advantage contributory factor. Finally, the study’s results indicated that dissemination parameters may have been narrowed by (a) the absence of mass media communication channels as part of the dissemination strategy at the awareness stage, and (b) lack of market research to focus the naming and packaging of the products for optimum compatibility and relative advantage. Researchers and change agencies can use these findings to improve future dissemination strategies and product designs.
Ph. D.

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Gourlay, Adrian R. "The diffusion of process innovation in the UK financial sector : an empirical analysis of automated teller machine (ATM) diffusion." Thesis, Loughborough University, 1999. https://dspace.lboro.ac.uk/2134/7082.

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Recent policy initiatives have identified that the diffusion of innovation constitutes an important component in technical change and progress and is the impetus behind changes in firm productivity. To date, however, the main emphasis of economists has been on the diffusion of process innovations in the industrial sector with diffusion in the financial sector either ignored or, at best, summarised by a number of stylised facts relating to the spread of information. The objective of this thesis is to explore the inter-firm determinants of ATM adoption and diffusion in the UK financial sector and identify firm-specific and market factors in the diffusion process. The empirical analysis draws on duration analysis which represents the current state-of-art modelling approach to inter-firm diffusion. This approach conceptualises inter-firm diffusion as a cross-section of durations of nonadoption from which, most importantly, hypothesised factors (or `covariates') can be examined by their significance or otherwise on the conditional probability of adoption. The main findings of this thesis support the stylised fact often made in the diffusion literature that the inter-firm diffusion curve is sigmoid and characterised by a nonmonotonic hazard function. Furthermore the empirical analysis supports the hypothesis that firm-specific characteristics and expectations have played a crucial role in the interfirm diffusion of ATMs. In addition, the results indicate that the diffusion of ATMs in the UK has been characterised by the existence of positive network externalities. The results are also shown to be robust across a number of model specifications and assumptions concerning the time-path of covariates.

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Rhodes, Richards Morse. "Analyzing digital television using the diffusion of innovation theory to better inform policy /." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0003281.

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Chen, Xin. "Adopting emerging integration technologies in organisations." Thesis, Brunel University, 2005. http://bura.brunel.ac.uk/handle/2438/5159.

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A review of the innovation and diffusion literature indicates a considerable amount of research, where attention is given to a range of features which may support integration technologies adoption. However, some literature suggests that the findings derived from the study of large enterprises cannot be generalised and applied in SMEs due to the distinct characteristics of SMEs. Although the adoption of integration technologies is recognised as being different between large and small companies, the literature on its adoption by SMEs remains limited. Nevertheless, in existing work, there is a lack of studies emphasising the reasons why SMEs and large companies take the decision to adopt integration technologies, focusing specifically on the different factors. This thesis therefore identifies the significant differences in the way that SMEs and large companies approach integration technologies, based on the existing literature, theoretical diffusion theories, and resource-based theory. In doing so, the parameters that can be used to explain the adoption of integration technologies in SMEs and large firms are identified, as nature of organisations, company size, integration needs, adoption factors for SMEs and large organisations, and time. Additionally, adoption factors are found and classified into three categories: adoption factors explicit to SMEs, adoption factors explicit to large organisations, and common factors. Based on this, a conceptual model is introduced to explain the different factors that influence adoption between SMEs and large organisations. The empirical contexts of the research are one project on integration technologies adoption, and four case studies on a large firm and three SMEs, which are analysed using an interpretive and qualitative research approach. The evidence suggests that the empirical data complement the identified dimensions nature of organisations, integration needs, company size and time. The empirical data also confirm that the current integration technologies adoption factors reported in the literature can be classified into common factors, factors explicit to SMEs, and factors explicit to large firms, to support a more comprehensive view of this area. An additional factor perceived future prospect has been considered as an influence on adoption in large organisations. The findings of this research can be useful to guide analysts and researchers in determining critical aspects of the complex issues involved for integration technologies adoption, and lead to suggestions for further valid research.

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Hader, Khaled Farag Imhemed. "Influencing attitudes, changing behaviours and embedding a pro-sustainability mindset in the workplace : an innovation diffusion approach to persuasive communications." Thesis, University of Derby, 2018. http://hdl.handle.net/10545/622838.

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Although several sustainability implementation frameworks have been proposed, researchers have not yet proposed theories or models to help organisations speed up the rate of sustainability diffusion and narrow the gap between what is known and what is put into use. This study sought to fill this gap by proposing a sustainability diffusion model. The model was developed from an exhaustive review of the corresponding literature. It uses Rogers' (1962) diffusion of innovations theory and Ajzen's (1991) theory of planned behaviour as a theoretical foundation. The model was tested and its structural architecture was validated in three different sustainability contexts; namely, duplex printing in UK universities; sustainable computing in service-based businesses; and sustainability culture in UK universities. The primary data was analysed statistically using SPSS, and structural equation modelling (SEM) in particular was used to validate the structural architecture of the proposed model. The SEM results indicate that the structural architecture of the theory of planned behaviour is well-founded. All the hypotheses that underline the theory's paths were supported. In contrast, the structural architecture of the diffusion of innovations theory was weakly supported. Some of the paths were rejected in at least two occasions. For example, the relationship between pro-sustainability knowledge and attitude was neither statistically significant nor directional. Moreover, several components of the 'verified' model turned out to be statistically insignificant or were rejected altogether. These were knowledge, perceived self interest, perceived persuader legitimacy, perceived consequences, perceived argument quality, trialability and perceived source credibility. Accordingly, once these constructs were removed and the model was restructured in accordance with the results of SEM analysis, an entirely new version of the 'sustainability diffusion model' emerged (See Figure IX-2). The architecture of the new model suggests that in order to speed up the rate of sustainability diffusion, change agents must emphasise the relative advantage, compatibility, subjective norm and the urgency of the pro-sustainability initiative under implementation and de-emphasise any complexities or risks associated with its operationalisation. Unexpectedly, the new version of the proposed model relies more on Ajzen's (1991) theory of planned behaviour as a theoretical foundation than on Rogers' (1983) innovation-decision process model. In other words, the new model maintained almost all the features of the theory of planned behaviour, but it only absorbed some, but not all, of the components of Rogers' innovation-decision process model. Nevertheless, the new model maintained its holistic nature. It still takes into account both the person-specific and innovation-specific factors that influence the diffusion, adoption and actualisation of pro-sustainability behaviours/initiatives.

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Liu, Jing. "Online shopping diffusion in China : A study of factors that influence adoption." Thesis, KTH, Samhällsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-120501.

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Guner, Mine Sule. "The Diffusion Of Financial Innovation In Turkey: The Case Of Atm." Master's thesis, METU, 2005. http://etd.lib.metu.edu.tr/upload/12606262/index.pdf.

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This study investigates the indicators of the number of ATMs (automated teller machines) in the provinces of Turkey by examining two banks: T.C. Ziraat Bankasi and T. iS Bankasi. The study depends on annual panel data from 1990 to 2004 for seventy-three provinces of Turkey. The information about the number of ATMs of the two banks is gathered after a study in the archives of the banks. In this study it is concluded that the number of ATMs of T. iS Bankasi and T. C. Ziraat Bankasi in the previous year and the total number of branches of the banks in Turkey are the indicators of ATM adoption for both of the banks concerned. However, population has a negative sign for T. C. Ziraat Bankasi which is a state bank whereas it has a positive sign for T. iS Bankasi which is a quasi-private bank. The findings also indicate that the ATM number of T. iS Bankasi is more sensitive to the number of total bank branches.

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Li, Dan. "The diffusion study on Chinese outbound tourism —Based on “diffusion of innovations” theory." Thesis, Umeå universitet, Kulturgeografi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105535.

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From 1983 in which year Chinese people started being allowed to travel to the first outbound destination to nowadays that more than 150 countries have signed the ADS (approved destination status) with Chinese government, Chinese outbound tourism had a great progress in 32 years. During these years, more and more Chinese tourists could be seen in different places in the world. In 2014, the number of Chinese outbound tourists firstly achieve to over 100 million. The numbers are predicted to continue by 2020. It is meaningful to put Chinese outbound tourism as an object and discover its future development. Therefore, the aim of this study is set as to analyse the future diffusion of Chinese outbound tourism. The available theoretical foundation is diffusion theory (Rogers, 2003). Its mature and practical theoretical system guides the research framework of this study. This theory is reliable for analysing and discussing the diffusion of Chinese outbound tourism from some aspects such as S-shaped curve, communication channels, adopter classification, etc. A questionnaire survey and some hypothetical indicators are designed in this study to fulfil the aim and research questions. Results are described from several aspects. The analysis of results prove that Chinese outbound tourism could be reckoned as an innovation. Finally, conclusions show that Chinese outbound tourism is currently going through the developing process between ‘innovators’ and ‘early adopters’. If the influencing factors which derived based on diffusion theory could be developed or solved positively, it is possible for Chinese outbound tourism to develop continually following the S-shaped curve in the future. The influencing factors has been studied out. They are the communication channels, the conscious gap between people who live in cities and people who live in towns and villages, the wealth gap between rich people and poor people. Not many related implementations are given out in this study, which needs future researches to explore.

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England, Ian William. "Innovation diffusion in state owned health: a study of IT adoption." Queensland University of Technology, 2005. http://eprints.qut.edu.au/15982/.

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The health industry has acquired a reputation as lagging in the use of information technology (IT). Therefore, this study has been undertaken to assess state health's use of IT and then to assess the causal factors of the differing usage rate, if any. The state health industry was compared to the banking industry as a benchmark, on the basis that the banking industry is widely perceived as a leading IT user. A literature review summarised and critiqued current literature and informed the subsequent research. The research comprised two related studies. The first study was a qualitative study of the beliefs of senior state health executives. The second study was based upon a survey of state health and banking managers. The research confirmed that in these two 'knowledge' industries, state health is slower to adopt IT with an apparent lower maturity level. This finding was observed across a range of best-practice management, procedural and cultural topics as well as the level of resources applied to IT. Innovation-diffusion-theory helped understand why IT implementation has progressed at a slower rate in state health than other industry sectors. The complexity of state health organisations and their fragmented internal structure constrain their ability to adopt traditional, hierarchical, organisation-wide IT. This is further impacted upon by the relative immaturity of clinical health IT, which is complicated, incomplete and unable to show quantifiable benefits. In addition, elements of the findings suggest that health IT departments are poorly aligned to the needs of clinicians and managers. Both organisational and technological factors lead to the slow adoption of health IT, although measures suggest that the key factors relate to the unique organisational nature of state health. The recommendations for health and IT policy arising from this research are: * The effectiveness of state health IT departments needs comparing to those in other sectors and improvement interventions implemented; * The strongest way for state health IT to proceed is to focus on management and social issues in preference to the ever-seductive technology. Research and development funds should be allocated, as a priority, to benefits-analysis methods, improved understanding of the true nature of health organisations (formal and informal) and a rich understanding of clinical behaviours and work. Deeper knowledge in all of these areas will permit the development of more relevant IT leading to greater value, more focussed implementation and new areas for business development in the IT industry.

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Hsieh, JJ Po-An. "Leverage Points for Addressing Digital Inequality: An Extended Theory of Planned Behavior Perspective." Digital Archive @ GSU, 2006. http://digitalarchive.gsu.edu/cis_diss/14.

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Digital inequality, or the disparity in the access and use of information and communication technologies (ICT), is one of the most critical issues in the knowledge economy. This inequality prevents under-privileged people from exploring digital opportunities to enhance their life quality. Governments, business, and the public have devoted tremendous resources to address this issue, but the results are inconclusive. Theoretical understanding, complemented with theory-based empirical assessment of the phenomenon, is essential to inform effective policy-making and interventions. This dissertation explored the key factors that lead to the inequality in the access and use of ICT, particularly the high-speed Internet, between the privileged and under-privileged. I applied a belief-based perspective to understand how distinctive beliefs concerning ICT acceptance differentially influence under-privileged and privileged people¡¦s innovation decision and behavior at different stages of the implementation process. A theoretical model that drew upon the Theory of Planned Behavior, Motivation Theory, Social Learning Theory, Diffusion of Innovation, and Trust was developed to explain how cognitive, social, behavioral, and institutional factors inform digital inequality as a whole. The conceptual model and forwarded hypotheses in the dissertation were empirically tested using data collected from a large-scale field survey. The survey investigated the adoption and usage behavior of residents in the city of LaGrange, Georgia where the city government, aiming to address digital inequality, provided high-speed Internet connection and devices to residents at no cost. A complementary case study was subsequently conducted to examine a multi-stage process model in which various barriers and facilitators may prevent or promote the progress of individuals¡¦ ICT innovation. The results of this research reveal valuable insights into the differential patterns of ICT access and usage, and the key factors that cause them, for under-privileged and privileged people. The findings, in turn, suggest a segmentation and stepwise technology implementation strategy for people with different backgrounds and at different stages of their innovation processes. This dissertation makes several notable contributions for both researchers and practitioners. First, the dissertation contributes a holistic and theoretically grounded perspective that extends beyond the technology-centered view in most digital inequality studies. It also highlights the multifaceted nature of the phenomenon. As such, this research meets the challenge set forward by notable researchers to develop theoretical models capable of revealing the complexity embedded in this issue. Second, the dissertation presents a unifying theory reflected upon adoption and diffusion of innovation. Testing theories in the context of digital inequality extends and complements our existing knowledge about these related fields. Most importantly, the empirical findings derived from the rich data set identity powerful leverage points for stimulating the adoption and use of ICT among the under-privileged. With such insights, practitioners, particularly policy-makers and service providers, can formulate effective interventions to address the problem of digital inequality.

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Kim, Ye Ryung. "Understanding the adoption of clusters by SMEs in Australia using innovation diffusion theory a case study /." Access electronically, 2007. http://www.library.uow.edu.au/adt-NWU/public/adt-NWU20080610.120546/index.html.

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Abdelmagid, Randa Fouad Abdelhafiz. "Technology Adoption and Integration: A Multiple Case Study of Rogers' Diffusion of Innovation Theory in Kuwait." Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/78002.

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The adoption and integration of technology is limited in K-12 contexts worldwide, including in the Middle East. Based on the work of Everett Rogers (1995) and his disciplines, studies in the United States indicate that teachers' perceptions towards the attributes of technology (relative advantage, compatibility, complexity, trialability and observability) reflect the extent by which technology is used. Furthermore, teachers' characteristics and the support environment provided can potentially encourage or inhibit the adoption of technologies. This multiple case study was designed to show the applicability of Rogers' diffusion of innovation theory in Kuwait public school systems. The study was conducted with eight female Kuwaiti teachers in two primary public schools. A qualitative methodology was employed using interviews, participant observations, and physical artifacts for collecting data. The study reveals that Rogers' three attributes relative advantage, compatibility and observability (result demonstrability) contributed to use, while complexity and observability (visibility) limited use. Prior experience and practice, motivational support provided by the school administration and department head, and teachers' voluntary decisions on the type of technologies to use encouraged use. Anxiety from lack of functionality of devices and extra time and effort in preparing materials, centralized decision-making on technology purchases, budget constraint, and limited access to technology and classrooms in which devices are located were factors that limited teachers' use. The study showed that Kuwaiti teachers' acceptance of technology varied along the continuum, where some teachers were early adopters and some were laggards. Support initiatives are needed from the Ministry of Education and school administration, in order to facilitate technology adoption and use in Kuwaiti schools.
Ph. D.

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Blevins, Samantha Jane. "Electronic Portfolio Adoption: Developing a Framework by Exploring Faculty Perspectives Through the Lens of Diffusion of Innovation Theory." Diss., Virginia Tech, 2013. http://hdl.handle.net/10919/51763.

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The use of electronic portfolios (ePortfolios) to support learning, assessment, and professional development across higher education has increased in recent years. However, higher education faculty who are instrumental to successful adoption and implementation are not often invited as active participants in the innovation process. In addition, while student perspectives of ePortfolio adoption are well represented in the literature, faculty perspectives are not. The goal of this research study was to investigate faculty and administrators perspectives regarding the university-wide implementation of an ePortfolio initiative in order to develop a framework for implementation that integrates the voice of faculty as well as diffusion of innovation (DOI) theory. The study employed a design and development research methodology, comprised of three phases (analysis, development and evaluation, and revision) and focused on a large United States research university in its tenth year of electronic portfolio implementation. An analysis of survey and interview data in light of DOI theory as well as expert review resulted in a six-component modular framework that can be used by any faculty group to guide electronic portfolio adoption and implementation. One implication is that higher education now has a process technology to support successful integration of an instructional technology, electronic portfolios, in university teaching and learning.
Ph. D.

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Smythe, James Gordon. "Diffusion of innovations in the physician services industry." Thesis, University of York, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369273.

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Al, Mutairi Shihanah Mohammed. "An investigation into the effect of national culture on the diffusion of innovations : a case study on the MENA region." Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/13228.

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National culture has a significant influence on how innovations are adopted and diffuse throughout society. Existing innovation literature often employ Hofstede’s cultural difference dimensions to predict technology diffusion, which is critical to international marketers who are interested in tapping into this region. However, whilst Hofstede initially clustered the Arab nations into one region, past works have failed to compare and predict the diffusion of innovations amongst the Middle East and North African (MENA) nations. To address this research gap and to challenge Hofstede’s assumption of the MENA region as one cultural homogenous group, this study proposes to 1) measure the cultural differences of the seven nations, including Kuwait, Kingdom of Saudi Arabia, United Arab Emirates, Egypt, Iraq, Libya, and Lebanon within the MENA region and 2) explore the relationship between national culture and the diffusion of innovations amongst the seven countries. Using Hofstede’s latest national culture instrument, the Value Survey Model 2013 (VSM13), 775 survey data is collected from university students based in the seven nations to obtain new national cultural profiles on six dimensions, which are power distance, uncertainty avoidance, individualism, indulgent versus restraint, long-term orientation and masculinity femininity index. Empirical evidence shows that all seven nations differ significantly on each of Hofstede’s national culture dimensions, particularly on the power distance, uncertainty avoidance, indulgent versus restraint, and long term orientation dimension. The Bass Model is employed to estimate each of the seven nation’s diffusion patterns based on their mobile subscription data, and then correlated with their national culture ranks along with other variables such as socioeconomic indicators and telecommunication sector specific variables. The findings indicate that out of the six national culture indices, only the power distance index, indulgent versus restraint, long term orientation, and uncertainty avoidance dimensions show significant correlations with the innovation and imitations levels on the national level, suggesting that these particular cultural scales can effect and limit the innovation levels and the speed of the diffusion process of innovations. Results also indicate that literacy rate and urbanization are significantly correlated with the speed of the diffusion process and imitation levels on the national level. This research sheds new light on cross national diffusion literature by empirically revealing the innovative and imitative profiles of seven Arab States that were previously underrepresented and untested. The present study also provides fresh insights into the diffusion and national culture relationship by analysing the MENA region, which presents a theoretical contribution to cross cultural diffusion studies by advancing our understanding of the process by which Hofstede’s dimensions are associated with innovative and imitative levels. International marketing managers are thus advised to adopt a waterfall strategy when approaching the MENA region, in which innovative countries, such as Kuwait, are first targeted for introducing innovative products and services, through mass media and advertising. Whilst imitative countries, such as Egypt, are targeted for last entry, with a marketing communication plan that utilizes brand ambassadors and influencers, so as to reduce the risk and uncertainty of the innovation in question.

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Grindley, Peter Conrad. "A strategic analysis of the diffusion of innovations : theory and evidence." Thesis, London School of Economics and Political Science (University of London), 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.308388.

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Mabweazara, Rangarirai Moira. "The 21st century academic library: the case of three state universities in Zimbabwe." The University of the Western Cape, 2018. http://hdl.handle.net/11394/6466.

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Magister Library and Information Studies - MLIS
The advent of the 21st century and its dynamic information environment have changed higher education considerably including the library spaces. Library patrons, namely undergraduates, postgraduates, and academics are placing heavy demands on academic libraries requiring support in research, teaching and learning. As a result, academic librarians globally have undertaken major re-evaluations of what they do and how they do it, to ensure relevance amongst their diverse user communities. The new information landscape is fraught with controversies that prompt opposing perspectives towards change acceptance amongst librarians. In Zimbabwe, academic libraries seemed to be lagging behind regarding changes presented by this information landscape. Given this context, the study sought to understand how librarians are adjusting to the 21st century environment against the expectations of the students and academics. The Diffusion of Innovation Theory crafted by Rogers (2003) and the McKinsey 7S model propounded by Waterman, Peters and Phillips (1982) were used as theoretical and conceptual frameworks. The research further applied a conceptual framework from the literature to determine the expectations of students and academics of the academic library in the 21st century. For data collection, the study adopted a case study design and a mixed methods approach using Web-based questionnaires, follow-up interviews and website content analysis. Data was collected from students, academics and librarians at three selected Zimbabwean universities. All data collecting tools were pre-tested amongst librarians, academics, postgraduate and undergraduate students prior to collecting data. Data collected using questionnaires was analysed using Statistical Package for the Social Sciences (SPSS) and Microsoft Excel while interview data was analysed using thematic text analysis. Findings of this study revealed that the Midlands State University Library had to a larger extent embraced new trends which are in-line with the 21st century environment compared to the National University of Science and Technology and Lupane State University libraries. The Library and Information Science qualification remains important in service delivery among academic librarians. Inadequate funding, limited time due to multitasking, slow uptake of new concepts and limited knowledge and skills were barriers to keeping up with new trends amongst librarians. Academic librarians collaborated with academics in collection development, Information Literacy Skills (ILS) teaching and uploading theses and research papers into the Institution Repository (IR).
2018-12-14

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Almobarraz, Abdullah. "Perceived attributes of diffusion of innovation theory as predictors of Internet adoption among faculty members of Imam Mohammed Bin Saud University." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc3710/.

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The Internet is the most common communication and research tool worldwide. Perusal of the World Wide Web quickly reveals the variety of information available. Internet adoption can be considered the late 20th century's most important event. In academic environments today, Internet use among faculty members has been widely expanded, with professors now integrating Internet technology into classroom activities. Imam Muhammad Bin Saud Islamic University (IMSU) is a pioneering public university in Saudi Arabia. Until recently, some faculty members at IMSU were unable to access the Internet through the university. It is important to study the effects of this delay on faculty members regarding research and academic activities. This study identified the statistically significant differences in demographic characteristics of Internet adopters and non-adopters among faculty members at IMSU, examined whether faculty members' perceptions of the Internet affected adoption, determined if the university administration's decisions impacted faulty members' decisions to adopt the Internet, identified factors motivating faculty members to adopt the Internet, identified obstacles influencing faculty members' decisions to use the Internet, and determined whether innovation characteristics as perceived by faculty members predicted Internet adoption. Using Rogers' diffusion of innovation theory, the influence of eight attributes were examined regarding Internet adoption among IMSU faculty members. Multiple regression and chi-square techniques were conducted to analyze the data and answer research questions. Statistically significant differences were identified among Internet adopters and non-adopters regarding gender, age, academic rank, discipline, and English proficiency. The data revealed 54.7% of IMSU faulty members used the Internet for research and academic activities twice a month or less, indicating a low Internet adoption rate. Statistically significant differences were noted among adopters and non-adopters relative to income level and English proficiency. Multiple regression analysis showed that all attributes of innovation individually predicted Internet adoption. The combination of all attributes indicated the model could predict Internet adoption among faculty.

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Bell, Philipp Brettel Malte. "Modeling the diffusion of system-effect technologies /." Wiesbaden : Dt. Univ.-Verl, 2006. http://deposit.ddb.de/cgi-bin/dokserv?id=2781666&prov=M&dok_var=1&dok_ext=htm.

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Sheu, Lin-Yi, and 許琳翊. "A study of preschool teachers’ accepting innovation process to re-innovation from diffusion of innovations theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/79695212919444628018.

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碩士
國立臺東大學
幼兒教育學系碩士班
102
This study, based on innovation diffusion theory, explores the preschool teachers’ understanding of cognitive attributes and the re-invention process when they choose or accept innovative teaching proposal. And they explore the effects of diffusion of innovations related causes at preschool. There are teachers of four kindergartens in the Eastern District in the study. Teachers test teaching by the teaching plan "I said I painted storybooks" in their own way, and communicate and give the feedback together from the dialogue groups. Data sources include teaching logs, observation records, meeting records, interview records after-school, and related photos, videos and other information. The results shows that, according to their perception, understanding, and interpretion for innovative teaching plan, teachers choose what they consider proper and decide to adopt because of the following characteristics: (1) Compatibility: in line with policy trends and innovative teaching requirements; (2) Complexity: content integrity, and old experiences associated and providing appropriate teaching implementation details, can reduce complexity; (3) Trialability: effectiveness of the activities in line with expectations, the actual experience of upgrading for trialability confidence; (4) Observability: a change from early childhood and teachers, seeing the course of the appeal, the continuation of power and influence; (5) Relative advantage: there being not general reading promotion program providing explore different architecture, and credible implementation of educational institutions, as a relative advantage plus. The results also shows that, the four teachers’ creativity personality (personality) is slightly different. As for the teachers, in the use of innovative teaching plan in the process (process), there were three dimensions, the performance of their re-invention mainly by teachers, children and situational factors, in which the teachers in teaching the current situation, and teaching plan itself fit the most relevant. The dialogue group in the teaching process, plays a role in the professional support and emotional support (press), which will affect the re-invention of the teachers teaching performance (product). Finally, some suggestions for the study, the teaching field can provide teachers with the acceptance of change, and preschool teachers has its own reference to teach in the level of innovation. Besides, they can also have the access to take external sources to improve the overall professional development.

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Lin, Mao Shong, and 林茂雄. "Identifying Key Determinants of Broadband Diffusion by Stage Based on Innovation Diffusion Theory." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/99035312138801878616.

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博士
國立政治大學
科技管理與智慧財產研究所
104
Broadband diffusion may enhance innovation, productivity, employment, economic growth, and, ultimately, national competitiveness. If key determinants for broadband diffusion are identified, governments can align its resources with them to effectively promote the diffusion. Based on the determinants of the diffusion rate identified by Rogers (2003) and Hall (2006), this research compiled data available about OECD countries as well as Taiwan to implement overall and staged panel regressions on fixed broadband diffusion by adopting Gompertz model. The findings indicate that the significance of the determinants varies between overall and staged analysis, which consequently justifies the necessity of a staged analysis. The key determinants in the early stage are income, education level, platform competition, population density, and the accumulated years of implementing LLU policy; however, in the late stage they are broadband price, Internet content, network effect, the penetration of dial-up users, and percentage of household with computer. Governments may more accurately promote broadband diffusion according to different key determinants in different stages. This research further compared the real fixed broadband diffusion of Japan, South Korea, USA, Denmark, Switzerland, and Taiwan based on the previous analysis results. The findings generally justify the choice of key determinants in the previous analysis. In the early stage, Taiwan had the advantage of high population density. If the government could have promoted fixed broad banded services and market competition earlier, the penetration would have grown much faster. In the late stage, since the broadband price was too high in Taiwan, its international ranking of fixed broadband penetration declined. Therefore, in order to further promote the diffusion of fixed broadband, the government should have ensured that the price was low enough to convince the potential adoptors to purchase broadband services. Finally, this research adopted the same approach as that of previous fixed broadband to analyze the diffusion of FTTX and mobile broadband, respectively. Education level, broadband price, network effect of FTTX, network effect of mobile broadband, Internet content, population density, percentage of household with computer, and the penetration of fixed VOIP users have significant effect on FTTX diffusion. However, income, broadband price, network effect of mobile broadband, Internet content, population density, and percentage of household with computer have significant effect on mobile broadband diffusion. Therefore, governments or operators should tailor their policies or strategies for specific services. The effects of broadband price, Internet content, network effect, and percentage of household with computer are similar in both FTTX and mobile broadband, and they are also similar to the key determinants of fixed broadband diffusion in the late stage. Therefore, even though a new service with better quality or function is introduced in an existing market, its key determinants are more similar to those of the existing service depending on its diffusion stage. In conclusion, different from previous research, this one applied national-level data to quantatively analyzed and explore the key determinants of broadband diffusion based on innovation diffusion theory. The research findings not only propose policy and management suggestions to governments and service providers, but also supplement the the theory proposed by Rogers (2003) and Hall (2006), which did not identify and compare the determinants of innovation in different diffusion stages.

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Li, Wen-Wen, and 李雯雯. "Exploring the Service Innovation of Cross-border Logistics Base on Innovation Diffusion Theory." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/46442e.

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碩士
亞洲大學
經營管理學系碩士在職專班
106
New Southbound Policy – overall development of relations with ASEAN countries, southern Asia countries, New Zealand, Australia and so on to encourage the regional communication, development and cooperation while building up a new model of Taiwan’s economic development at the same. Create future value by re-locate the importance of Taiwan’s role in Asia’s development. Innovation Diffusion Theory, IDT is the important theoretical basis usually used to investigate innovation of something by academic circles. It can be used to interpret any new thing from the beginning of prototype to a trend that accepted by the society. The theory says that the acceptance level of an innovation relatively low at the beginning. Fewer people would like to use it. The process of diffusion is relatively slower as well. When the ratio of user reached the critical value, the process of diffusion will increase rapidly. This case will carry out its theoretical background and description of applied research. The analysis will apply to the case.

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Zeng, Shu-Yi, and 曾淑宜. "Exploring VMI practice adoption from transaction cost theory and diffusion of innovation theory." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/29849358848831647406.

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碩士
國立高雄第一科技大學
運籌管理所
97
The purpose of this research is to study the factors that influence the VMI adoption of suppliers and the relationship between the extent of VMI implementation and the performances of suppliers. In the proposed VMI adoption model, transaction cost theory (TCT) and diffusion of innovation theory (DIT) are explored for their effects on the VMI adoption. SEM is implemented to explore the relationship among TCT, DIT and the VMI adoption. We distributed 954 questionnaires to the companies in Export Processing Zones and Southern Scientific Park and obtain 203 effectives ones. The results show that relative advantage, asset specificity and frequency affect VMI adoption, while the transaction attributes (asset specificity and frequency) are the mediators for the innovation attributes (relative advantage and complexity) and VMI adoption as well. In the adoption outcome model, the channel power of buyers and the capabilities of suppliers affect VMI adoption outcomes in terms of economic performance, perceived equity, and capability development. Moreover, the higher the extent of VMI implementation, the more the outcomes are gained by suppliers. Besides, the supplier’s capabilities are found to be the mediators between VMI implementation and VMI outcomes, and the channel power mediates VMI implement, economic performance and perceived equity.

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Pescher, Christian, and Gerard J. Tellis. "Diffusion of innovations: a theory of reverse diffusion." 2019. https://ul.qucosa.de/id/qucosa%3A37850.

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TU, YANG, and 涂樣. "Development of Flip Classroom - Analyzing Based on The Innovation Diffusion Theory." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6757ct.

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碩士
東吳大學
企業管理學系
105
Flipped classroom has been a hot issue in recent years among educators both locally and internationally. More than a concept, flipped classroom has been carried out in various countries to flip the roles between educators and students, empowering the students to partly or wholly take control of their own learning. As the technology in video streaming and video recording advances, this educational idea that was originally proposed by high school teachers has evolved much further into a reality. Teachers can easily prepare videos and materials based on the students’ learning needs prior to actually teaching for students to best preview course content. The feedback system could also enable educators to understand how students react to videos to adjust the homework, experiments, classroom discussions, summaries, and other activities in the best way possible, making learning effective and efficient instead of cramming. However, as the education system relies heavily on tests for entrance application, it has been widely wondered if this learning method could improve the scores effectively. Though confirmed of the benefits of intriguing and engaging students, the method shows little evidence in improving scores. In the past decades, just like the audio-visual embedded education and information education promoted in Taiwan, this innovation still has a long way to go before being recognized, accepted, and employed by the majority. The difficulties lie in mainly three aspects required for innovation to realize: the confirmation of needs, the allocation of skills and technology, and the financial support. Thus, the present research seeks to explore related stakeholders, including the social system, opinion leaders, and resources keepers. Based on the idea proposed by the book “Diffusions of Innovations”, the author strives to formulate the key elements that would lead to the ultimate success of the promotion of flipped learning through innovation, communication, and social system. To limit unnecessary influences from unrelated factors, the research participants are two schools that receive equivalent resources from the government, encompassing similar student number, political power, budget amount, and financial resources. Results demonstrate the effect of flipped classroom in respective educational institutes, and influences are explored with the aforementioned factors. Key words: flipped classroom/ learning, innovation teaching, educational innovation

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林緯泰. "Comparison of Online Individual Income Tax Declarations- Innovation Diffusion Perspective Theory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/08940468875093331298.

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碩士
逢甲大學
財稅學系
104
Abstract Since the e-filing system was launched in Taiwan more than a decade ago, the government has provided and promoted an increasing number of e-filing methods. By 2014, over 90% of taxpayers filed taxes through the internet, indicating high public acceptance of and intention to use e-tax filing. Incorporating increased environmental awareness and streamline public services, the government has been encouraging taxpayers to file taxes by using Citizen Digital Certificates (CDCs) rather than household registration numbers, thereby eliminating the need for them to line up at taxation bureaus to apply for compact discs that contain information on individual income tax returns and deductions that are necessary for tax declarations. The number of taxpayers filing taxes through CDCs, despite growing annually since the introduction of e-filing, is still lower than that of taxpayers filing taxes through household registration numbers. To investigate this trend, this paper aimed to identify factors that affect the use of both tax filing methods. Factors influencing the use of inquiry numbers (which officially replaced house registration numbers in 2015) for tax filing are also determined. This study adopted the diffusion of innovation theory as the theoretical foundation, used risk and safety as the exogenous variable, and conducted a questionnaire survey of the general public who are qualified for filing taxes and have the ability to use e-filing services. A total of 300 questionnaires were distributed, 241 of which were recovered, and 231 valid responses were obtained. The hypotheses proposed in this study were verified using the collected valid responses. This study found that 1. A high level of relative advantage, low complexity, and high compatibility reflected a high level of intention among the general public to use their household registration numbers when filing taxes. 2. A high level of relative advantage, low complexity level, low risk level, and high safety level reflected a high level of intention among the general public to use their identification certificate when filing taxes. 3. A low complexity, high level of compatibility, and high level of testability reflected a high level of intention among the general public to use the inquiry number mechanism when filing taxes. Keywords: e-filing, citizen digital certificate, inquiry number mechanism, diffusion of innovation theory

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Navapat, Thanisorn, and 劉英九. "The Willingness to Import Green Products-Application of Innovation Diffusion Theory." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/41612187687125763543.

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碩士
逢甲大學
國際貿易所
98
Abstract In the western world green product has long become an important issue. The concern over green products is also continuously rising in Taiwan. Since 2001, several seminars, workshops and international conferences have been held to promote green products in Taiwan, especially in the key industries. Actually, there are a few studies done in the field of green products and green design diffusion. However, the study with focus on green products diffusion in import business is rare. Consequently, there are urgent needs for academic researchers to study in green products diffusion in import business. The research purposes are (1) to examine the current status of the green products importing of Taiwanese importer with the theory of diffusion of innovations; (2) to gain an understanding of the factors that influence the willingness to import green products of Taiwanese importers. This study intends to apply the diffusion theory of innovation model (Roger, 1995) to test the effect of four factors of dimensions, namely relative advantage, fitness, complexity, levels of non-voluntariness. Then apply Imitation and outside influences theory (Abrahamson, 1991) to explore more about adopting behavior. The result shows the fitness and the complexity have significant coefficients. This verifies that personal value of managers and morality and observable ability of the importing green products as drivers of green products import. In contrast, complexity contributes to the decrease of firms’ willingness to import green products, which means that time, resource, costs of importing green goods, tools, and lack-of-benchmark are considered as barriers for green products importing. Moreover, the majority of Taiwanese importers that belong to the high degree of imitation group of fad or fashion group have lower willingness to adopt green product than those belong to the low degree of imitation group.

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Chen, Po-Hsiu, and 陳柏秀. "Purchase intention to use of e-book based on Innovation Diffusion Theory." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/13666319355920286908.

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碩士
中原大學
資訊管理研究所
100
This paper discusses the influence consumer purchase intentions for the e-book of usage and use of results as the main research purpose of this study innovation diffusion theory and joined the flow theory, common consumer study, the use Innovativeness and adopter Categories of Innovation diffusion theory, consumers divided into five stages. Will read the e-book device is divided into two kinds of computers and iPad, and e-book presentation of types of both static and dynamic. This study used experimental method 2 x 2 group, and allow consumers to complete a questionnaire after the experiment. The results of this study show that the iPad in the device part are better than computers, and in the immersed part as static than dynamic. What factors can affect consumers' purchase intention of the e-book, which flow as affecting the most.

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Sonnenwald, Diane H., Kelly L. Maglaughlin, and Mary C. Whitton. "Using Innovation Diffusion Theory to Guide Collaboration Technology Evaluation: Work in Progress." 2001. http://hdl.handle.net/10150/106235.

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Cost effective development of collaboration technology requires evaluation methods that consider group practices and can be used early in a systemâ s life-cycle. To address this challenge we developed a survey to evaluate collaboration technology based on innovation dgusion theory. The theory proposes five attributes of innovations that influence technology adoption: relative advantage, compatibility, complexity, trialability and observability. Selecting items from existing surveys related to these attributes, we developed a prototype multi-scale survey to help evaluate whether using a system face-to-face or distributively influences study participantsâ attitudes towards system adoption. We have begun refining the survey instrument and report on this process, the proposed survey questions, and the reliability and validity of the survey instrument.

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Chen, Chih-Chiang, and 陳稚強. "Adopt of Mobile Advertising for Enterprise： A Innovation of Diffusion Theory Perspective." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/75023553937680423088.

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碩士
大葉大學
資訊管理學系碩士班
97
Along with the rising development of mobile communications business, sending the advertising messages to the customers by cell phone becomes the new way for media to promote their products. Currently, the articles about mobile advertising messages in Taiwan only investigate into the customers not into the factors which affect the corporations. Therefore, this research is to discuss the strategic factors of the mobile advertisement which affect corporations’ decisions. This research is also based on the theory of innovation expansion of Roger. Sorting the relative articles in the past and establishing the model of this research. We sort the factors of the mobile advertisement which affect corporations’ decisions to seven parts. There are “ Relative Advantage ”, “ Compatibility ”, “ Complexity “, ” Top Management ”, “ Competitive Pressure ” , “ Size ”, and “ Customer Acceptance ”. This research uses questionnaire in paper, and the target is the service industry in Taiwan. After having a sampling survey from the top 500 companies which were announced by Common Wealth Magazine in 2007, it is found that competitive pressure and customer acceptance positively affect the strategies when corporations think about using the mobile advertisement and the R2 is 73%. I hope the conclusion of this research can be the reference for the corporations and other researches in the future.

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Wu, Horng-Ming, and 吳鴻明. "Exploring Students’ Learning Intention based on Technology Acceptance Model and Innovation Diffusion Theory." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/7fqr2t.

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碩士
臺中技術學院
資訊科技與應用研究所
98
For keeping the competitive strengths and not being outdated, continuous learning is necessary. As the saying goes, it’s never too old to learn. Only by continuous learning, people can follow the growth of knowledge and social economy. In this knowledge explosion learning era, how to learn fast becomes a goal for learners to go after. E-Learning is an integration of digital technology and learning methods; it manages and shares the variety of teaching resources. Through today’s already developed internet environment, people are learning according to their own interests without constraints on space-time and other external conditions. Modular Object-Oriented Dynamic Learning Environment (Moodle) is an open source coded learning management system (LMS). It can easily construct a free, easy to use online learning digital platform. Because of funding constraints, choices of digital teaching platform for current secondary and elementary schools are limited. Thus, free software seems to be a better choice for them, and Moodle can just satisfy this kind of needs. Technology Acceptance Model and Diffusion of Innovations Theory today have been widely applied in all areas’ studies. And this study plans will use TAM and DIT to discuss the influences on elementary school student’s acceptance of Moodle e-learning platform and the process of making innovation decisions, and for a further step to investigate how it affects student’s learning intention. Study results can be used to make suggestions for elementary school’s IT education and also serve as references for importing, developing, or amending Moodle system.

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Trope, Jonathan. "Adoption of cloud computing by South African firms: an institutional theory and Diffusion Of Innovation theory perspective." Thesis, 2014. http://hdl.handle.net/10539/15208.

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Thesis (M.Com. (Information Systems))--University of the Witwatersrand, Faculty of Commerce, Law and Management, School of Economic and Business Sciences, 2014.
This study investigated the adoption of cloud computing as a form of innovative IT by South African organisations. The investigation into the factors that explain the current extent of adoption was focused through the lenses of Institutional Theory and Diffusion of Innovation Theory (DOI). Cloud computing is a form of innovative IT offering an organisation the means to effectively and efficiently rent on-demand IT resources as a service. There are three generally agreed cloud services delivery models: Software-as-a-service (SaaS), Platform-as-a-service (PaaS) and Infrastructure-as-a-service (IaaS). Each of these cloud services models meets different organisational requirements and targets different customers, but what they all have in common is that each model offers advantages to organisations willing to adopt any one of them. Even though cloud computing offers advantages, it is not without its challenges and short-comings which are responsible for tempering the rate of adoption and the types of service delivery models being adopted. The aim of this research study was to develop and subsequently test a model of the institutional pressures and IS innovation characteristics that influence organisational adoption of cloud computing. A systematic literature review was conducted to gauge the state of the field, and thereafter a research model was developed and tested using a survey methodology. This involved operationalizing the variables hypothesized in the research model and collecting data through a questionnaire instrument. The self-administered online questionnaire was administered to a sample of 980 medium-to-large South African organisations, resulting in a final number of 87 usable responses. The data provided by these 87 organisations passed through reliability and validity tests which confirmed that the construct measures provided consistent and reproducible results (reliability) and accurately represented the constructs they were intended to measure (validity). After reliability and validity was demonstrated, correlation, regression and partial least square (PLS) structured equation modelling was employed to test the hypothesized research model. The results of the study indicate that the mimetic pressures construct drawn from Institutional Theory is more important than normative and coercive pressures in explaining adoption of cloud computing, and that the DOI factors of compatibility and relative advantage were also significant. However, it is evident from results that top management championship as an internal organisational factor is very important and may mediate the effects of other factors on the adoption of cloud computing. Cloud computing is very topical and is garnering a great deal of attention both academically and practically. Through the application of Institutional Theory and Diffusion of Innovation Theory to an IT innovation context, that of cloud computing, this study’s research results provides an academic contribution. This research also offers practical implications for organisational IT decision-makers, technology service suppliers and trade bodies. For those organisations who are considering adoption of cloud computing this research will offer insights into the relative influence of institutional pressures and IS innovation characteristics and how these factors weighed on other organisations’ decision-making.

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Liao, Yu-Ting, and 廖苑婷. "Instant Messaging of Mobile Devices and Persistence of Use : Perspectives of Innovation Diffusion Theory and Media Richness Theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/68043829269758111829.

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碩士
國立臺中教育大學
事業經營碩士學位學程
101
With the advancement of internet and communication technologies (ICTs), smartphones as a form of mobile devices have gained increasing attention and greater utilization. In response to the shift, various applications (apps) have been developed to meet the consumers’ need. Of all, the application of instant messaging (IM), e.g., Line, Whatsapp, WeChat, has become an indispensable tool to communicate with others. From the perspectives of innovation diffusion theory (IDT) and media richness theory (MRT), this study is to explore antecedents of consumers’ intention to use instant messaging as media of two-way communication, and their persistence of use. From the 182 valid returns of online administration, this study tests hypotheses by hierarchical regression analysis. The results show that innovation diffusion and media richness have positive influence on perceived usefulness, but media richness does not affect consumers’ persistence of use. Perceived usefulness can enhance satisfaction. Satisfaction can promote continued usage of consumers. The findings provide several important theoretical and practical implications for consumers persistently using instant messaging of mobile devices.

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Lin, Hsien-Tang, and 林獻堂. "An Empirical Research of Customer Behavior of Web-Banking Service, Innovation of Diffusion Theory." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/82259685322416733943.

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碩士
國立臺灣海洋大學
航運管理學系
98
With the rapid growth internet users, the demand of web-banking is eager. Based on innovation of diffusion theory, this research wants to discuss the factors that influence consumer web-bank using behavior. Data collected from online survey and got 1030 usable samples. With the analysis of SEM, the analytic results showed that “Relative Advantage,” “Compatibility,” “Trialibility,” “Observability,” “Security,” and “Experience,” have positive significant effect on “Attitude;” in the meanwhile, both “Attitude,” and “Experience” have positive significant on “Behavioral Intention;” furthermore, both “Experience” and “Behavioral Intention” have positive significant effect on “Usage.” Based on the analytic results, suggestions are the managers of banks should enhance the attributes of web-bank by “Relative Advantage,” “Compatibility,” “Trialibility,” “Observability,” “Security” and “Experience,” in order to achieve both elevation of using behavior of web-bank and financial performance.

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Tzu-YunTsai and 蔡慈芸. "A Study on Information Security Management System Implementation for Hospitals - Innovation Diffusion Theory Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/28039917062743878818.

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碩士
國立成功大學
經營管理碩士學位學程(AMBA)
101
In recent years, with the advancement and development of information technology (IT), the issue of information security has become the most important of hospitals. In addition, after the third reading of Personal Information Protection Act, how to increase information security in hospitals is getting more and more important. The past research studies of hospitals implementing an information security management system（ISMS）seldom point out the nurses’ consciousness toward “Innovation Diffusion Theory”. Therefore, the purpose of this study is to examine the nurses’ perception of five innovation characteristics. At the same time, this study adopts “Innovation Diffusion Theory” to investigate the related factors that affect the hospitals to implement ISMS. The study is based on literature review and applies questionnaires to collect research data. A total of 127 nurses are from medical center in southern Taiwan. The collect data is process and analyzed with SPSS 15.0 statistical analysis software, and statistical methods adopted in this study are descriptive statistics, reliability analysis, validity analysis, regression analysis, Independent samples t-test, one-way ANOVA, regression analysis and so on. Finally, the results in this study are summarized as follows: 1.The innovation characteristics of ISMS in southern medical center included five innovation characteristics: relative advantage, compatibility, complexity, trialability, and observability. 2.The multiple regression analysis results indicate that relative advantage, compatibility, complexity, trialability, and observability significantly positive effect the hospital adoption ISMS. 3.The difference of nurses towards “trialability of ISMS”, “observability of ISMS”, and “hospitals adoption ISMS” differs from different education. Therefore, when the hospital could take this into consideration when implementing ISMS and find out its solution. 4.According to our results, nurses care more about whether ISMS will change their existing user interface and operation process. Secondly, nurses care about whether ISMS is easy to use and learn. On the other hand, hospitals should seek methods to eliminate nurses’ learning disabilities and mental pressures, and to increase their intention to accept and use ISMS.

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Chu, Chien-Mine, and 朱劍銘. "The Effect of Information Literacy on Blended Learning Satisfaction：An Application of Innovation Diffusion Theory." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/65012401958123411948.

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碩士
國立臺北大學
企業管理學系
99
Nowadays, enterprises have put more emphasis on staff training due to the progress of technology. Academic researchers have shown interest in the latest blended learning in addition to the existent education training. Blended learning includes traditional face-to-face teaching and synchronous and asynchronous e-learning, which not only makes staff training easier but keeps their learning pattern. Such learning involves the certain acquisition of information technology; however, enterprises have less information of the actual condition and effect of blended learning. Enterprises must have enough realization of information technology before adopting blended learning. Through innovation diffusion theory, this research explores the influence of blended learning on learners’ learning satisfaction and put the influence of the information literacy into consideration. This thesis adopts methods of questionnaire survey. Questionnaires are distributed for targeted enterprises, 122 questionnaires are returned, and analysis is done based on Structural Equation Modeling. As the result indicates, the five features in innovation diffusion theory—relative advantages, compatibility, complexity, trialibility, and observability—will have positive effect on learning satisfaction in blended learning, while the information literacy, including traditional literacy, computer literacy, network literacy, and media literacy, will not influence the satisfaction in blended learning. As the survey shows, the five elements in innovation diffusion theory play crucial roles in reinforcing and continuing the learning for learners in blended learning. The capability of using technology and media, however, will not weaken the learning satisfaction in blended learning; which indicates that the learning barrier lies not here. The research applies the idea in innovation diffusion theory to discussing the degree of learning satisfaction, which may support enterprises for making staff training strategy in the future to come.

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WANG, HUEI-JEN, and 王惠貞. "A Study on Early Consumers' Characteristics for Finanical Instruments─Base on Innovation Diffusion Theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/7w797d.

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碩士
實踐大學
企業管理學系碩士在職專班
101
The Taiwanese financial organizations have been dedicated to creating instruments to satisfy different needs for the rapidly changing market, such as stocks, bonds, funds, and long-term funds to help revitalize the financial market. Through the globalized economy and the open trading between China and Taiwan, the local financial organizations hope to focus more on finding the right clients and directions. This research is based on the five Innovative Cognitive strategies that Rogers has mentioned in his “Innovation Diffusion Theory”—they are, relative advantage, compatibility, complexity, usability, and observability. This study also focuses on analyzing the changes of the population, client's status, client's characteristics, and the propagation behavior that affect the results of the purchase of financial instruments. The Combination of the “Innovation Diffusion Theory” with the results of the “Qualitative Research,” conducted by the senior staff and the front counter officers of the Taiwan Financial Holding Co. Ltd-- to better understand the obvious differences in characteristics between the early consumers and the extreme conservative non-buyers. Through this study we have come to this conclusion—the characteristics of developing new financial instruments are quite similar with evolving new trends. In regards to the early consumers, their characteristics are not much different from the non-buyers, when we see that after they are married—their ability of withstanding risks, figurative capacity and fatalistic concept. But we have also found that there is a big difference in their purchasing behavior in regards to buying financial instruments when their socioeconomic status and their propagation behaviors changed. As a result, we learned that the consumers’ sexuality, age, education level, income status, and of course, service quality of a financial organization are some of the major determinations if one might purchase available financial instruments. This study will be used for the Taiwan Financial Holding co. Ltd, to determine how to market their instruments and also as a reference of the continuous study for the future.

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Lai, Chien-Hao, and 賴建豪. "A Study on the Promotion of Badminton Tournament Classification System - Innovation Diffusion Theory Perspective." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/2y2bay.

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碩士
亞洲大學
休閒與遊憩管理學系碩士在職專班
103
Doing badminton sport can’t be limited by space and body shape. Besides, the sport can bring some positive advantages of health and socialization. People in Taiwan regard badminton sport as leisure and fitness. But, the current system is not able to encourage people who love badminton to participate in competition, even can be the obstacle to the development of badminton sport. IntegrationSports Corporation has promoted NTRP since April in 2008 and has stimulated the development of tennis sport. This study attempts to use case study to explore the business models and strategies of IntegrationSports Corporation, which provides Chinese Hope Badminton Association with the suggestions about establishing business models and strategies. Through the development of innovative business model, we expect to increase the market value of the domestic badminton industry, then promote and accelerate the professionalization of badminton sport.

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Lau, Shown-Keat, and 劉舜杰. "User Acceptance of Mobile Payment Based on Technology Acceptance Model and Innovation Diffusion Theory." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/yfs3d3.

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碩士
國立臺灣師範大學
全球經營與策略研究所
106
In recent years, smartphones have become a necessity in everyone’s life including the use of mobile payments. This transaction model is more convenient and faster than using cash and credit cards, helping mobile payments to gradually developed and become integrated into everyone's daily life. Although mobile payments have increased around the world, this technology is still not as popular in Taiwan compared to its neighboring countries. Therefore, based on the perspective of external variables and the extensional technology acceptance model, this study will apply the theory of innovation diffusion to explore consumer need to pay by mobile payment. Google Form was used to create a questionnaire for online users in the greater Taipei area, for university students, and subjects distributed to school districts and train stations. Two-hundred and eighty-two questionnaires were sent out, eight of them were invalid questionnaires, resulting in a recovery rate of 97%. The results showed that perceived convenience has a positive impact on perceived usefulness. Perceived ease of use has a positive effect on perceived usefulness, mobile payment trust and risk. In addition, business ecosystems have positive impacts on attitude toward using. Research also showed that consumers risk of concern for using mobile payment was reduced when the security of transactions was enhanced, risk of data leakage was reduced, as well as improved governmental legal systems. Convenience, and the support for business ecosystems were both considerations of consumers when using mobile payment.

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HUANG, FU-YANG, and 黃富揚. "A Case Study on Elementary School Principals’ Curriculum Leadership：The Perspective of Innovation Diffusion Theory." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6kgq89.

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博士
國立臺中教育大學
教育學系
107
This study followed the analytical framework of Leithwood’s, Tomlinson’s, and Genge’s curriculum leadership research, and took as its main research focus the beliefs of curriculum leadership of elementary school principals, curriculum leadership accomplishments, and the benefits of curriculum leadership, supple-mented by [employing] the viewpoints of Everett M. Rogers’ innovation diffusion theory in examining the effects of curriculum leadership of principals on the im-plementation of competence-based curriculum in schools. The study adopted the case study method, selecting the schools of the “Top 100 of Educational Innova-tion” as its research subjects, with the hope of investigating the diffusion contexts of competence-based curriculum in the campuses of elementary schools through this study.

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CHANG, JING-YUAN, and 張敬沅. "Exploring Teachers’ Multimedia Teaching Intention Using the Technology Acceptance Model and Innovation Diffusion Theory." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/45b5cx.

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碩士
大葉大學
資訊管理學系碩士班
107
Multimedia teaching is widely used today and many teachers can use the electronic whiteboard, tablet or even design online work that can be integrated in their own teaching to increase learning motivation and efficiency. In recent years, the Ministry of Education and various county municipal government looked at the leading township elementary school to extinguish the city and countryside disparity, and often gave funds to subsidize this information equipment. Therefore, the far away elementary school still has all of the information hardware equipment needed. This research will discuss whether or not Taizhong leaning township service country young teachers have all the basic information ability, have the necessary skills and knowledge to integrate the information into their teaching, and also have the desire to use multimedia in their teaching. This research explained the strength complete third generation science and technology accepts the model and the innovation proliferation theory is the rationale, inquired into the Taizhong far away country young teachers use wish of and the influence factor the multimedia teaching, and “the information science and technology” will define “the multimedia teaching” to carry on the confirmation. This research interrogates the volume using the paper to make the investigation in view of Taizhong's leaning township teacher, altogether provides the paper to interrogate volume 300, after the rejection replied integrity and the invalid questionnaire, effective sample total 258, the returns-ratio is not 86%. The main findings were as follows: (1) Perceived ease of use and perceived usefulness on using multimedia teaching has a positively influenced on teachers. (2) Perceived usefulness has a good effect on using perceived ease of use in multimedia teaching for teachers. (3) Relative advantage, outgoing quality and the result have a good effect on perceived usefulness. (4) Perception of external control has a positively influenced on perceived usefulness. (5) Experience has moderator effects on perceived ease of use and perceived usefulness. (6) Experience has moderator effects on perceived ease of use and willing to use.

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Chen, Ting-fei, and 陳亭妃. "Applying Diffusion of Innovation Theory to the Study of Factors Influencing Electronic Commerce Adoption." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/41709758121865875817.

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碩士
國立高雄第一科技大學
資訊管理所
91
Based on theories from the technological innovation literature, this study develops a model of E-Commerce adoption. The research objective was to determine factors that had influenced the adoption of E-Commerce in participatory firms and hence could be used to provide guidelines for others to follow. This study specifies four factors as primary determinants of E-Commerce adoption in businesses, includeing the perceived attributes of E-Commerce, organizational, environmental, and social influence factors. A total of 147 usable responses from businesses were obtained. Discriminant analysis is used to identify factors that distinguish adopters from non-adopters. The results of data analysis reveal that perceived attributes of E-Commerce (compatible), organizational (business size and IT infrastructure), environmental (industry press and customer expectation), social influence (interpersonal influence and external influence) factors are the significant factors that influenced their E-Commerce adoption.

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chang, ming-chih, and 張銘志. "Apply Innovation Diffusion Theory for Introducing RFID Systems– A Case of an Ironworks Firm." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/r3hc4d.

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碩士
國立中山大學
企業管理學系研究所
97
In recently years, RFID system has been developed rapidly and it is one of the ten most important technologies in this century. Our government (Taiwan) and the manufacture industries both are actively and positively promoting RFID system to enhance immediate reactions of corporate distribution & logistic system, and further improving the corporate operation efficiency and corporate competitive competences. In this study, we use Everett M. Rogers’s (1962) Diffusion of Innovation (DOI) Theory as our framework, with individualized case study such as torpedo car system of steel plant discussing RFID system’s five stages of its implementation process. The five stages are knowledge, persuasion, decision-making, implementation and confirmation. These are the consideration items and evaluation standards when implement RFID system. We research RFID system on its impact in organizational structure and culture, and further compare the impact of adoptive RFID system enterprises and existing resources. We summarized our research findings as following : 1. Large-scale and solid financial enterprises usually take the initiative to collect information and understanding the innovative technologies such as the RFID system. If the technology can be widely applied in the company and bring greater benefits, the employees within the company will propose recommended plans. Therefore, usually early adopters of such technology are big firm companies. 2. Enterprises whom are considering implementing this innovative technology like RFID system, the first focus is its future benefit, followed by the costs and the other factors; if the assessments revealed that can significantly enhance corporate performance, even in the absence of precedent for reference, the enterprises will still try to implement and use this technology. 3. Because the use of innovative technology companies usually lack of precedent and experience for reference, therefore before they adopted, they will survey related examples and will compare the current operation status to improve the efficiency of the forecast evaluation. In the initial stage of introduce innovative technology for a company, increasing corporate performance brought by technology usually remains in forecast period and hard to specify prediction.

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Kuo, Wen-Hsiu, and 郭文修. "Using the innovation diffusion theory to explore the changes in the product attributes of USB flash drivers across diffusion periods." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/9spps5.

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碩士
國立臺灣科技大學
設計系
105
Within the ecological context of high-tech products, with their short life cycles and rapid product updates, businesses constantly attempt to develop new products to enhance competitive advantages and meet consumer demands better and create new best-selling products. This study conducts document analysis based on the innovation diffusion theory, for a comprehensive collection of data on USB flash drivers marketed over the years. By establishing an innovation diffusion model, we explored the changes in product attributes over different periods during the innovation diffusion process. We also conducted interviews with experts and general consumers; subsequently, we used a model framework for the segmentation of different consumer populations. This allowed us to examine the differences in the degree of innovative-product adoption by consumers among different periods, and understand product diffusion. Our study results showed that: 1. Except in the laggards stage, product performance and price were the most important product attributes for consumers in all other periods. Hence, accelerating the increase in performance and decrease in prices could facilitate the diffusion of innovative products. 2. The primary shape of USB flash drivers across different periods was predominantly a long rectangular strip. Special thematic shapes began to appear among early adopters, whereas mini flash drivers emerged during the late majority stage, with richer and more diverse shapes. 3. In terms of color and materials, during the innovators stage, UBS flash drivers were mostly monochromatic and the materials were unpainted or painted plastic. After the emergence of colored paint and metallic materials in the early adopter stage, richer color changes appeared in the early majority stage, along with metal plating and other high-quality material performance, leading to diverse changes in the combination of colors and materials. 4. The application of design forms provided more convenient usage methods. USB flash drivers developed from the removable cap with its two-handed operation during the innovators’ stage, to the rotating, push-pull, ejection cap, or cap less methods, which enabled one-handed operation, and prevented accidental loss of the cap. 5. The temporal dimension of product diffusion can be used to segment the target market to understand new-product attributes that customers in the target market emphasize. This will increase the degree of acceptance for new products, and enhance the success rates of businesses when marketing new products. 6. Many suppliers set up direct sales outlets before and after the early majority stage to provide consumers direct, high quality, and convenient sales or after-sales service. In addition to building good brand image and consumer trust, it also brings them closer to the market, and helps understand consumer needs better. Our results can serve as a reference for businesses in their formulation of product design and strategies in future.

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Po-ChinTsai and 蔡伯璟. "The Study of Consumers Purchase Behavior via Cell phone based on Innovation Diffusion Theory and Theory of Acceptance Model." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/23763730035108224630.

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碩士
國立成功大學
高階管理碩士在職專班(EMBA)
100
With the innovation and technology upgrade of cell phone, the number of people who use cell phone is increasing, and shopping via cell phone will become the primary shopping behavior in Taiwan. This study adopts Innovation Diffusion Theory and Theory of Acceptance Model to investigate the factors influencing consumers who shop via cell phone. This study surveys 300 people who have shopped via cell phone. The results are as below: (a) People like to buy the clothes and fashion accessories the most via cell phone. (b) Females are more willing to shop via cell phone than males. (c) The information of shopping via cell phone is mostly provided by the internet, relatives and friends. (d) Trade security, price and convenience are the important factors that contribute to people shopping via cell phone. (e) One’s age is a significant variant in terms of trial and behavior intention. Furthermore, this study also finds out the following: (a) Attitude, perceived usefulness can predict behavior intention. (b) Compatibility, perceived usefulness, observability and trialability can predict attitude. (c) Perceived ease of use will influence perceived usefulness. Implications regarding how to increase the shopping intention via cell phone and how to strengthen the trade security of cell phone are discussed.

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Lin, Hsin-Ying, and 林欣瑩. "A Study on the Decision-Making Process of Road Race Participants: Innovation Diffusion Theory and Expectation Confirmation Theory Perspective." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/67994437157772325017.

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碩士
國立中興大學
高階經理人碩士在職專班
103
Marathons and themed road races are recently experiencing tremendous growth in Taiwan. The response to these running events is overwhelming and the number of running events is setting new records every year. This new Running Boom is therefore called "A phenomenon of crazy for road race" by the Media. However, running was not a popular exercise in the past. It used to be considered as a boring exercise for older people or an impression of punishment in high schools. But now, running becomes a new fashion which young people rush to. What makes people give up the old idea and re-accept running as a new sport? How is the decision-making process influenced? Following the insights of Innovation Diffusion Theory and Expectation Confirmation Theory, this study investigates the decision-making process of road race participants in order to explore the phenomenon of crazy for road race in Taiwan and understand how innovation accepted in the network age. The main methods for collecting qualitative data in this study are Individual interviews and Observations. The major findings are as follows. 1. The change of knowledge is the basis of innovation diffusion; 2. New Media enriches the communication channel and speeds up the idea diffusion; 3. Subjective norm and subculture identification are the key factors of innovation decision-making; 4. Requirement and expectation are the pre-condition of successful innovation diffusion; 5. Unexpected perceived performance brings high satisfaction and re-participation intention. Finally, the implications and practical suggestions of the research findings were discussed.

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Lee, Ru-Whui, and 李如蕙. "Exploring What Influences Teachers’Willingness to Adopt National Digital Archive: A Perspective of Innovation Diffusion Theory." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/20900444825865242809.

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碩士
實踐大學
企業管理研究所
95
As now we are in the e-learning age, teachers are unavoidably to adopt digital archive and information technology in teaching in order to progress their teaching performance. By the case of promoting the digital archive and technology of the outcome of National Digital Archive Program(NDAP) to be adopted by multidisciplinary teaching in schools, our research explored factors underlying teachers’ willingness to adopt National Digital Archive in their adoption process from perspective of the Diffusion of Innovation Theory(DOI, Rogers,2003). We tried to find out the correlations between potential motivating factors and teachers’ innovation adoption and what their adoption process was. Therefore, we would like to suggest some alternatives to promote effectively National Digital Archive to be adopted by teachers. Based on Diffusion of Innovation theory, we investigate how personal innovativeness and perceived innovation of National Digital Archive influence the intent of adoption and practice. Besides, we tried to find out weather the Knowledge-Attitude-Practice gap (KAP gap) happened in the adoption process. According to our data, the higher intent and more practice is as a result of the higher perception of relative advantage caused by adopting National Digital Archive in their teaching -- diversity of content, better performance, and innovative teaching. We suggest fulfilling the knowledge of perceived relative advantage in training positively lead the attitude of adoption. However, there was KAP gap be found after 6 months from training. The KAP gap is a result of non-perceived factors such as environmental facilities and load of teaching etc. In summary, the factors underlying teachers’ adoption of National Digital Archive in their teaching are personal innovativeness, perceptions of innovation and environmental factors.

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Wu, Ying-Yi, and 巫盈儀. "The study on consumers’ cognition and attitude towards food miles applying Diffusion of innovation theory." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/95672682007394248288.

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碩士
高雄餐旅學院
餐旅管理研究所
98
The study aimed to understand the consumers’ cognitions and attitudes toward food miles, applying diffusion of innovation theory. The data was collected by a questionnaire, applying convenience samples. A total of 513 questionnaires were distributed. Conclusions and suggestions were made from statistical results. The major findings are as follows: (1) In consumers’ cognition, the highest score is innovation characteristics, followed by social and communication channels, and the lowest is time. (2)Consumers’ demographical variables have no significant differences on consumers’ cognition towards food miles. (3)Consumers’ demographical variables have significant differences on consumers’ purchase attitudes. (4)Consumers’ cognitions towards food miles is significantly related to consumers’ purchase attitude. (5)Consumers’ cognition towards food miles has partial significant predictability on purchase attitude. Therefore, suggestions are offered. The industrial organizations should refer to overseas experience and strengthen the communication channels; the government should reinforce the promotion of food miles, label food miles and build websites; the school should fortify environmental education related to food miles.

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Dissertations / Theses on the topic 'Theory of diffusion of innovation'

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