Dissertations / Theses on the topic 'Theory of Perceived Risk'
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Hayashi, Satomi. "Perceived Risk for Cardiovascular Disease among Japanese Adults." Diss., The University of Arizona, 2011. http://hdl.handle.net/10150/145468.
Full textShakeri, Shadi. "Modeling Information Seeking Under Perceived Risk." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1404510/.
Full textRoxanne, Henry. "The association between perceived parenting styles and adolescent substance use." Thesis, University of the Western Cape, 2010. http://hdl.handle.net/11394/2108.
Full textUsing the literature on Baumrind's theory of Parenting Styles and how perceptions of these are associated to adolescent at-risk behaviour, this study set out to examine whether any parenting style increased or decreased adolescent substance use. The central aim of this study was to examine the association between perceived parenting styles and adolescent substance use. To further this, 239 grade 10 and 11 adolescent participants were drawn from 3 schools in Mitchell's Plain, a suburb in the Western Cape (with permission granted from the Education Department). This particular suburb was chosen due to the high rates of substance use and substance related crime within the area. A quantitative research design was implemented within this study. The participants were required to complete the Drug Use Disorders Identification Test (DUDIT), a questionnaire aimed at measuring drug use, and the Parental Authority Questionnaire (PAQ), aimed at measuring perceived parenting styles and a Biographical Questionnaire to provide additional information. Informed consent was obtained and the confidentiality of the schools and participants were protected. Data analysis was conducted using SPSS, a data analysis programme available at the University of the Western Cape. Results show that substance use reduction was significantly related to a perceived authoritative parenting style. However, no significant relationships could be found between perceived permissive and authoritarian parenting style. Significant difference was found in the results obtained for male and female adolescents, with males generally appearing to use more substances. It can be concluded that perceived authoritative parenting styles have an important role to play in the prevention of adolescent substance abuse.
South Africa
Jensen, Christoffer, Ronny Huynh, and Pontus Sandberg. "“Doing good while doing well” : An investigation of Generation Y’s intention to invest socially responsibly." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53445.
Full textLiu, Sheng, and Bobo Tiger. "Antecedents of buying intention towards bio-cotton clothing : A quantitative study among young business students at USBE." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-136479.
Full textCohen, Elizabeth Leigh. ""My Loss is Your Gain": Examining the Role of Message Frame, Perceived Risk, and Ambivalence in the Decision to Become an Organ Donor." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-08062007-011153/.
Full textTitle from file title page. Cynthia Hoffner, committee chair; Yuki Fujioka, Holley Wilkin, committee members. Electronic text ( 81 p.) : digital, PDF file. Description based on contents viewed Nov. 8, 2007. Includes bibliographical references (p. 57-65).
Altikriti, Sultan. "The Effects of Individual Differences on the Perceived Risks and Rewards of Offending: A Meta-analysis." University of Cincinnati / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1627667272602079.
Full textLovejoy, Jennette P. "Relationships among Media Use, Psychological States, and Health Behavior Intentions." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1289576474.
Full textChristopher, Juleen L. "An Examination of Dimensions of Perceived Behavioral Control Regarding Genetic Counseling and Testing for BRCA 1 and BRCA 2 in African-American Women at Moderate to High-Risk for Breast Cancer." Diss., Virginia Tech, 2010. http://hdl.handle.net/10919/77364.
Full textPh. D.
Severe, Marie Sandra. "Association Between Childhood Sexual Abuse and HIV-Related Risk Factors for HIV-Positive Haitian Women." FIU Digital Commons, 2015. http://digitalcommons.fiu.edu/etd/2279.
Full textCastro, Cristiano do Amaral Britto de. "The effect of using claim confirming product cues on the product claim credibility: is seeing believing?" reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10671.
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The Cue Utilization Theory establishes that all products are made of multiples cues that may be seen as surrogates for the intangible attributes that make up any given product. However, the results of many years of research have yet yielded little consensus as to the impact generated by the use of such cues. This research aims to contribute to the discussion about the importance of intrinsic cues by investigating the effects that the use of product cues that confirm the product claim may have on Claim Credibility (measured through Ad Credibility), and also on consumers’ Purchase Intention and Perceived Risk toward the product. An experiment was designed to test such effects and the results suggest the effects of the use of Claim Confirming Product Cues depend on consumer’s level of awareness about such cue, and that when consumers are aware of it, Ad Credibility and Purchase Intention increase, as Perceived Risk decreases. Such results may have implications to academicians and practitioners, as well as may provide insights for future research.
Domingos, Clara Rita Rodrigues. "Mobile Banking : factores influenciadores da utilização de APPS bancárias." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/5098.
Full textOs canais electrónicos, fruto do desenvolvimento tecnológico, vieram transformar por completo o relacionamento dos Bancos com os seus clientes, nos últimos anos. O canal de mobile banking, é a mais recente aposta dos Bancos em termos de canais electrónicos apresentando como principais vantagens a redução de custos e a ubiquidade, permitindo aos clientes aceder ao banco em qualquer hora e/ou local, a partir de um smartphone ou tablet com ligação à internet. No entanto, apesar das vantagens de utilização, a taxa de adopção das Apps bancárias fica muito aquém das expectactivas, pelo que se torna crucial conhecer os factores que influenciam o processo de decisão. É nesta perspectiva que surge esta investigação. Construiu-se um modelo de pesquisa resultante da combinação da Teoria da Difusão da Inovação, Risco Percebido, Confiança e características sócio demográficas. As hipóteses formuladas foram testadas, no âmbito de uma análise quantitiva, tendo por base 439 questionários recolhidos online, durante a primeira semana de Setembro de 2012. Concluiu-se que a Compatibilidade e a Complexidade são factores que influenciam directa e positivamente a adopção, de acordo com a literatura existente. Contrariamente às evidências empíricas mais consensuais, a Vantagem Relativa apresentou-se como factor inibidor e o Risco Percebido tal como a Confiança foram considerados insignificantes. O Sexo, a Idade, a Situação Profissional e o Rendimento Anual Líquido revelaram-se predictores de potenciais utilizadores das Apps bancárias.
Electronic channels, children of technological development, arrived to change the landscape of bank-client relationships completely, in the last few years. The mobile banking channel represents the banking market’s most recent bet in this field, an evolution over SMS exchange, combined with WAP, leading to banking Apps. This channel’s main advantages are cost reduction and ubiquity, which allows clients to access their accounts anywhere, at any time, from a mobile phone or tablet, provided there’s an internet connection. Despite all the advantages, the acceptance rate of mobile banking Apps has been casting a shadow over previous forecasts, making it crucial to understand what factors could be influencing the decision-making process. This study aims to shed some light on the subject. For that purpose, a research model has been put together, which combines Innovation Diffusion Theory, Perceived Risk, Trust and Social demographic aspects. The hypotheses formulated in this study have been tested, quantitatively, against 439 on-line surveys, during the first week of September, 2012. It was concluded that Compatibility and Complexity (or lack of thereof) are variables that impact positively and directly in the acceptance of mobile banking Apps, which is in accordance with existing literature. Against consensual empiric certainties, Relative Advantage proved to be an inhibiting factor and both Perceived Risk and Trust have been deemed insignificant. Gender, Age, Job Situation and Net Annual Income revealed themselves as the predictors of potential users of banking Apps.
Kocak, Ozge. "Risk Taking Behaviors Among Turkish University Students: Perceived Risk, Perceived Benefit, And Impulsivity." Master's thesis, METU, 2010. http://etd.lib.metu.edu.tr/upload/12612568/index.pdf.
Full textzmen, 2006) was adapted to Turkish culture in Study 1 by using Middle East Technical University (METU) students. The sample of Study 2 was composed of 234 METU students and a questionnaire set including demographic information sheet, Modified Risk Involvement and Perception Scale (M-RIPS) (Ö
zmen, 2006), Barratt Impulsiveness Scale version 11 (BIS-11) (Gü
leç
et al., 2008), and Rosenberg Self Esteem Scale (RSES) (Rosenberg, 1965) was administered. Multiple hierarchical regression analysis was conducted with perceived risk, perceived benefit, and impulsivity as independent variables and engagement in RTBs as the dependent variable. The findings suggested that perceived risk was negatively whereas perceived benefit and impulsivity was positively related to risk taking behaviors. Moreover, as compared to perceived risk, perceived benefit was a more powerful predictor of RTB. However, it was not found any moderator role of impulsivity on the relationships between engagement in RTBs and its predictors. The strengths and limitations, as well as implications of the findings were discussed.
Piteira, Maria Margarida Carapinha. "Necessidades interpessoais e risco de suicídio numa amostra clínica de idosos." Master's thesis, Universidade de Évora, 2016. http://hdl.handle.net/10174/19416.
Full textBoksberger, Philipp. "Perceived risk as a determinant of perceived value of services /." St. Gallen : [s.n.], 2006. http://www.gbv.de/dms/zbw/51110717X.pdf.
Full textMortimer, Anthony D. "Priorities for School Safety: The Alignment between Federal and State School Safety Legislation and Safety Needs as Perceived by Education Stakeholders in Florida Private Schools for Exceptional Students." UNF Digital Commons, 2018. https://digitalcommons.unf.edu/etd/807.
Full textMcCarthy, Mary Brigid. "Perceived risk and risk reduction strategies : the Irish beef customer." Thesis, University of Reading, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.402605.
Full textWalpole, Hugh David. "Re-Perceiving Perceived Risk: Examining the Psychological Structure of Risk Perception." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu157469610850242.
Full textKeown, Leslie-Anne. "Perceived risk of victimization, a Canadian perspective." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/MQ65036.pdf.
Full textLoescher, Lois Jane. "Perceived risk of inherited susceptibility to cancer." Diss., The University of Arizona, 2001. http://hdl.handle.net/10150/290223.
Full textHaynes, Melissa R. "Perceived risk of homeland security incidents: The insignificance of actual risk factors." OpenSIUC, 2012. https://opensiuc.lib.siu.edu/theses/808.
Full textVarghese, Smitha. "Anticipatory Batch Insertion To Mitigate Perceived Processing Risk." Thesis, University of Waterloo, 2004. http://hdl.handle.net/10012/936.
Full textVarghese, Smitha Elzebeth. ""Ancicipatory batch insertion" to mitigate perceived processing risk." Waterloo, Ont. : University of Waterloo, 2004. http://etd.uwaterloo.ca/etd/svarghes2004.pdf.
Full text"A thesis presented to the University of Waterloo in fulfillment of the thesis requirement for the degree of Master of Applied Science in Management Sciences." Includes bibliographical references.
Szabo, Miller Ashley Jenette. "Perceived Risk for Concussions in College Football Players." Kent State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=kent1374014349.
Full textNisa, Claudia F., Jocelyn J. Bélanger, Daiane G. Faller, Nicholas R. Buttrick, Jochen O. Mierau, Maura M. K. Austin, Birga M. Schumpe, et al. "Lives versus Livelihoods? Perceived economic risk has a stronger association with support for COVID-19 preventive measures than perceived health risk." Nature Research, 2021. http://hdl.handle.net/10757/657340.
Full textNew York University Abu Dhabi
Glover, Steven Charles. "The influence of risk-reducing information technology tools on e-commerce transaction perceived risk." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/2362.
Full textHaught, Heather M. "Perceived Risk and Expected Benefits Impact Social Class Differences in Health Risk Behavior." University of Toledo / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1430067942.
Full textAlexander, David R. 1965. "Weak approximation in risk theory." Thesis, McGill University, 1997. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=27270.
Full textAlexander, David R. "Weak approximation in risk theory." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape16/PQDD_0006/MQ29644.pdf.
Full textBaur, Cordula. "Risk Estimation in Portfolio Theory." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/05609706001/$FILE/05609706001.pdf.
Full textKasprowicz, Tomasz. "Threshold Theory--modelling risk attitude /." Available to subscribers only, 2008. http://proquest.umi.com/pqdweb?did=1650506301&sid=11&Fmt=2&clientId=1509&RQT=309&VName=PQD.
Full textHawkins, Kristina Jean. "Perceived Risk of Victimization: Individual and Contextual Effects Revisited." NCSU, 2006. http://www.lib.ncsu.edu/theses/available/etd-04282006-104254/.
Full textWang, Ming-Jue, and 王明杰. "Factors Influencing Wireless restaurant System Intention:Combining Theory of Planned Behaviorand Perceived Risk Theory." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/30229244512271091419.
Full text國立高雄第一科技大學
資訊管理所
94
ABSTRACT In the field of science and technology, the most frequently used theory to explain or predict whether a new information system will be accepted are “Theory of Reasoned Action”, “Technology Acceptance Model”, and “Theory of Planned Behavior”. Prior research showed that “Theory of Planned Behavior” helps to understand how we can change the behavior of people. The TPB is a theory which predicts deliberate behavior, because behavior can be deliberate and planned. TPB is the successor of the similar Theory of Reasoned Action. The succession was the result of the discovery that behavior appears not to be 100% voluntary and under control which resulted in the addition of perceived behavioral control. According to TPB, human action is guided by three kinds of considerations: 1.Behavioral Beliefs, 2.Normative Beliefs, and Control Beliefs. vi This research combines the “Theory of Planned Behavior” and the “Perceived Risk Theory” to study factors which influences wireless restaurant information system. Data were collected from three major cities: Taipei, Taichung, Tainan in Taiwan and Shanghai. The survey measures for the study were derived from previously published studies. The scales measuring the constructs were adapted from prior research. The actual questionnaires used in the survey are presented in appendix. The research findings show that:
Lin, Mei-chun, and 林美君. "Gaming Emotions under Perceived Risk- From the Viewpoint of Prospect Theory." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/04215123174779338789.
Full text雲林科技大學
企業管理系碩士班
99
The purpose of this study is to observe whether perceived risk will influence participants’ emotional display, and to compare emotion report written by participants knowing their report would be seen by their opponent with those who didn’t know. Through this contrast, an exaggeration, or gaming emotions in emotional display could be observed. There is a discussion on the differences between participants’ emotional displays from the viewpoint of prospect theory, proposing that people are risk-averse in gain situations and risk-seeking in loss situations. The study is a 2x2 experimental design, with knowing/unknowing (their components will see their emotion report) and high/ low risk as two independent variables, and the changed level of anger/ expectation as two outcome variables. There are two experiments in this study, and both of them were conducted by invented stories in questionnaire. Participants were asked to report their current emotional state and their changed level of emotion. Experiment 1 is designed as gain situation, while experiment 2 as loss situation. Two-way analysis of variance and simple main effect of factors were conducted in the study. Experiment 1 found know/not know have significant impact on anger display, but no significant impact on expectation display. Moreover, participants tend to reduce their display level of anger after knowing their report would be seen. Risks have significant impact on both anger and expectation displays. The impact from interaction of factors on emotion displays is not significant. Experiment 2 found know/ not know have no significant impact on emotion displays, and risks simply have impact on the display level of anger. As experiment 1, there is no significant impact on emotional display from factors’ interaction. In addition, the study found that participants in experiment 1 (gain situation) have lower perceived risk, and they reduced their level of anger after knowing their match will see the report, showing the tendency of risk averse. Although participants in experiment 2 (loss situation) have higher perceived risk than participants in experiment 1, the attempt to avoid anger display is not obvious. This outcome is in accordance with prospect theory. Gain and loss situations did have impact on participants’attitude toward risks, which further influence their decisions in gaming emotions.
Li, Pey-Lian, and 李佩蓮. "An Application of Involvement, Perceived Risk and Planned Behavior Theory into Community Currency." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/q737g7.
Full text國立清華大學
環境與文化資源學系所
106
Currently, the use of community currencies in Taiwan is promoted in the form of “Time Bank” and “Hours”, also known as the “Time dollar”. With the desire to integrate the degree of involvement and perceived risk respectively as the antecedent of the theory of planned behavior (Ajzen, 1985), this study to explore the relationships between these antecedents and the influence of "attitude"、"subjective norms" and "perceived behavioral control" on the "behavioral intentions" of community currency so as to enhance the the promotion of community currency from the perspectives of community. Data collection have been conducted a field survey from March to September, 2017. The respondents have been selcted according to the members of the county and community building centers under the platform of the national community through the website of the Ministry of Culture. After sampling from the geographical stratification (North District, Central District, Southern District, Eastern District), with 5% ~ 10% as the expected community sampling rate, there were total one to five residnets from each selected community have been adopted questionnaire. Data have been analized by structural equations modling and demostrated that:(1) In the theory of planned behavior, "subjective norms" and "perceived behavioral control" have a high correlation with "behavioral intentions", but the path of "attitudes" toward "behavioral intentions" is not significant, showing that no precise beliefs can be used as a basis for evaluation due to the emerging concepts of community currency. (2)When the degree of involvement is used as a proactive variable in the theory of planned sexual behavior, "attitude", "subjective norms" and "perceptual behavior control" appear to structural equation models to have a higher relevant toward "behavioral intentions", but some of the indicators of absolute and value-added fit have underperformed. (3) When perceptual risk is a pre-project variable in the theory of planned behavior, it is revealed in the structural equation model that "attitude", "subjective norms" and "perceptual behavior control" are negativly related to the "behavioral intentions" of community currencies. However, some of the indicators of absolute and value-added matching have underperformed. (4) From the perspective of involvement degree and perceptual risk integration into the pre-event model of the planned behavior theory, it can be found that only the involvement level shows "attitude", "subjective norms" and "perceptual behavior control" in the structural equation model would have a high correlation with the "behavioral intentions" of community currencies. However, the path of "attitude" to "behavioral intentions" is not significant, but some of the indicators of absolute and value-added matching have underperformed. The results of this study found that the degree of involvement as the positive factors will make the community in promoting the use of community currency. However, the perceptual risk becomes a negative factor to limit the intention toward community currency but not supported in structrucal equation modeling. It is hoped that the results of this study can provide the evidence and reference to promote the use of community currency.
Stadler, Sarah Louise. "What constitutes a 'risky' identity? : the social representation of the risk of contracting HIV among South African students." Thesis, 2011. http://hdl.handle.net/10539/9322.
Full textChen, Shu-Fen, and 陳淑芬. "A Study on Online Group-Buying Behavior:The Trust、Perceived Risk and Transaction Cost Theory." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/97166958282490324280.
Full text國立高雄第一科技大學
資訊管理所
98
This study integrates Trust 、Perceived Risk and Transaction Cost theory to construct a model, for investigating the impact factors of intention and behavior of consumers on online group-buying. A questionnaire was adopted for data collection, there are 284 members of well-known shopping community 「ihergo」who finished the questionnaires completely, and the structure equation model (SEM) was applied to analyze the data. This study suggests 6 hypotheses, the data indicates support for 5 hypotheses but not for hypothesis H2. This study results indicate that when consumers take part in On-line Goup-Buying collective shopping activities, their Perceived Risk (PR) and Transaction Cost (TC) is affected by trust and have positive influence on both PR and TC. Finally,this study also validates that the intention and behavior of consumers on On-line Goup-Buying can be explained with the perspective of trust and transaction cost. Keywords
Jiang, Wei-Ting, and 姜威廷. "The Relationships among Green Perceived Value, Perceived Risk, Green Trust, and Purchase Intention: An Extended Research Framework of the Theory of Planned Behavior." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7uu9w7.
Full text中國文化大學
國際企業管理學系
105
This study aims to explore whether the TPB can be expanded and become an integrated research model that is consisted with the trend of green consumption. Taking Y-generation as the target research group, this research investigates the relationships among health concern, food safety, and environmental protection concern towards purchasing organic food, attitude towards organic food, subjective norms, and perceived behavioral control, and purchase intention towards organic food. Second, try to understand the relationships among perceived value, perceived risk, green trust, and purchase intention towards organic food. The results show that there are positive relationships among health concern, food safety, and environmental protection concern towards purchase intention of organic food. And the relationships between attitude, subjective norms, and perceived behavioral control, and purchase intention towards organic food are also positive. Moreover, the relationships among perceived value, green trust, and purchase intention are also positive and green trust plays as a partial mediator. On the contrary, perceived risk is negatively correlated with green trust. Second, subjective norms can positively affect the attitude towards organic food, and then has a partial impact on purchase intention. Finally, the consumers’ green perceived value may influence attitude towards organic food positively and enhance purchase intention of organic food. On the whole, the hypotheses developed in this study are fully supported
Koski, James R. "Hepatitis A and B vaccination in matriculating college students : knowledge, self-perceived risk, health risk behaviors, and theory of planned behavior constructs." Thesis, 2003. http://hdl.handle.net/1957/31601.
Full textGraduation date: 2003
Liu, Jia-Haur, and 劉家豪. "Technology Acceptance Model, Diffusion of Innovations Theory and Perceived Risk Investigate Consumers Purchase Intention on Smart Wearable Devices." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/68186334254328317099.
Full text元智大學
管理碩士在職專班
104
Smart mobile devices are booming in recent years. Meanwhile, smart wearable devices set the book apart from the competition in 2014 Mobile World Congress (MWC). The smart wearable device is consider getting developing rapidly and will giving the devices developers and suppliers the benefit in the future. The information which from Market Research Canakys. As to this innovative product-smart wearable devices, Roger's theory-diffusion of innovation is most widely used in predicting and explaining how people feel toward the innovation products. Besides, Technology Acceptance Model from David's research is widely be applied in understanding how people acceptance for the technology information. In addition, added the Bauer's perceived risk as extra research method in order to analysis the risk issue before consumers purchased. In summary, this study will explore the consumers purchasing behavior toward smart wearable device by using the diffusion of innovation theory, technology acceptance model and perceived risk. The regression analysis and structural equation model will be applied in this study. The hypothesis which full support is showed as follows: Perceived usefulness has significant and positive impact on usage attitude; Perceived ease of use has significant positive impact on usage attitudes; Perceived usefulness has significant positive impact on Behavioral Intention; Usage attitude has significant positive impact on behavioral intentions; Comparative advantage has significant positive impact on perceived usefulness. The hypothesis which partially support is showed as follows: Perceived ease of use has significant positive impact on Perceived usefulness; Compatibility has significant positive impact on Perceived usefulness; Observability has significant positive impact on perceived usefulness. The hypothesis which rejected in result showed as follows: Trialability has significant positive impact on the perceived usefulness; Perceived risk has significant negative impact behavioral intentions.
Yang, Mei-hui, and 楊美慧. "Predicting the Taking Advantage of Company: Integrating Perceived Risk and Moral Obligation with the Theory of Planned Behavior." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/y7e7j2.
Full text大葉大學
管理學院碩士在職專班
101
This study uses the theory of planned behavior(TPB) and combines moral obligation and perceived risk to develop a model of explaining and predicting employees’ behavior intention of the taking advantage of company. Hoping to bring contributions to the theory and practice and assist the company mangers thinking as reference. Military officers, government officials, teachers, services and manufacturing staff are the objects in this study. And a total of 361 questionnaires were distributed. After deducted invalid questionnaires, 345 valid questionnaires were collected. Through Structural Equation Model conducted research model validation. The findings of this study are as follows: 1.The behavior intention of the taking advantage of company is positively affected by the attitude, the subjective norms, and the perceived behavioral control. 2.The moral obligation negatively affects the intention of the taking advantage of company and the attitude at the same time. 3.The perceived risk has no significantly affection to the behavior intention and the attitude. Among the variables, the moral obligation affects the behavior intention best. Then is the attitude and the subjective norms, and the last is the perceived behavioral control. This study tested the relationship assumed in TPB, and tested that the increasing moral obligation can significantly enhance the explanation ability of TPB to the behavior intention.
Hsiou-TingJain and 簡孝庭. "The Effect of Unified Theory of Acceptance and Use of Technology and Innovation Diffusion Theory on Online Shopping-Familiarity and Perceived Risk as Mediators." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/89941364157973082132.
Full text國立成功大學
企業管理學系碩博士班
98
In online shopping environment, e-retailers continuously improve their website quality and offer richer information related to products to attract more consumers; moreover, the rate of purchasing high-tech products in online stores increases year by year. This study combined Unified Theory of Acceptance and Use of Technology (UTAUT) with Innovation Diffusion Theory (IDT), including performance expectancy, effort expectancy, virtual community building and trialability, and adopted two mediators, familiarity and perceived risk, to examine online shopping behavior. In this study, a web-based survey was employed, and the respondents were drawn from Internet users. 344 valid respondents were collected. Structural equation model (SEM) and regression analysis were adopted for data analysis. Based on the results of SEM, performance expectancy and effort expectancy positively affect website familiarity; virtual community building and trialability positively influence product familiarity. However, performance expectancy, effort expectancy, virtual community building, trialability and familiarity all have no significant effects on perceived risk. Moreover, familiarity positively influence purchase intention; perceived risk negatively affects purchase intention. According to the results of regressing, website familiarity and product familiarity have mediation effects, but perceived risk has no mediation effect. In other words, website designs indirectly affect purchase intention through familiarity. In managerial implications, this study suggests managers should provide a complete community to consumers in order to enable them to share information; furthermore, managers should also build the tryout of products on the website, so that consumers can increase familiarity about websites and products, and in turn, promote purchase intention.
Lin, Chun-Cheng, and 林俊成. "An Exploration of the User Behavior Intention for Mobile Phone Credit Card in both Technology Acceptance Theory and Perceived Risk." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/52946155429948638627.
Full text國立臺北大學
企業管理學系碩士在職專班
101
"Mobile Phone Credit Card, MPCC", combines Information Technology and Trust with Perceived Risk on the application, may provide value-added services like a killer application in today’s compact life. Also, MPCC let entire processes for cash flow, logistics and information flow at one go when doing mobile payments. For MPCC new type technology products, what will be the user's intention to use and acceptance? What will be the right of personal privacy, safe use, trust and feelings of perceived risk when users enjoy the MPCC efficiency convenience? This study will try to explore both themes for better understanding. This study compiled relevant literatures, proposed Extending Unified Theory of Acceptance and Use of Technology (Extending UTAUT) model. Integration original UTAUT theory, coupled with MPCC users' concerns which through the user’s Perceived Risk and Trust as the research focus in mobile payment model. This study would like to investigate what will be the main affects for Extending UTAUT model on the Behavior Intention when using MPCC payment. In addition, Privacy, Security and Trust are the pre-impact factors for the Perceived Risk. Gender and Age will be main modulation variables of Extending UTAUT model. This study will be exploring which dimensions of the main variables may be affected. The design of the questionnaire distributed and collected during three weeks. The analysis results of verifying the research model, we proofed Extending UTAUT model can explain the MPCC user behavior intentions. To Privacy, Security and Trust as antecedents of Perceived Risk will increase the explanatory power of user behavior intention. Performance Expectancy and Trust are the key factors to affect the MPCC usage Behavior Intention. In the pre-Perceived Risk factors, user privacy is a top priority of the perceived risk factors. Modulation variable, Sex is only significant variable and influential by men.
Ming-JerTsai and 蔡銘哲. "An Experimental Study on Facebook Users' Perceived Risk and Use Intention toward Different Fan Page Recommendations:Based on Social Contagion Theory." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/bwjp8w.
Full text國立成功大學
資訊管理研究所
103
The development of Internet technology has led to the popularity of Social Network Sites. In Taiwan, many enterprises have their own fan pages on Facebook. They organize promotion activities through fan pages to make their brands to be well-known. Nowadays, Facebook provides fan page owners the advertising services which seems to be a very effective way to propagate marketing messages to the potential customers, but the effectiveness of advertisement on Facebook is still unclear, because advertisement posts from unfamiliar users or brands may cause users feel uncertain about the information. This study focuses on comparing four different types of fan page recommendation methods to figure out which ones of them will reduce user’s perceived risk and increase use intention toward fan pages the most. We refer to social contagion theory and adopt the three recommender’s social stages based on the “Structural Equivalence Equals Cohesion” model to see the different effects of them. The research approach of experimental design is used in this study, which is complemented by the use of survey and personal interviews. Based on the survey data collected from 60 students, this study has six hypothesis supported. The fan page recommendation from Facebook recommendation system results in the worst performance and the recommendation from peer friend results in the best performance. The results show that fan page owners should put more energy on the promotional activities which make users to spread the page to peer friends because that will be the most effective way to get more fans.
Kondrat, Justyna. "Understanding asymmetries in ict acceptance at individual use in Poland : the UTAUT2 theory combined with attitude, privacy risk, perceived security." Master's thesis, 2017. http://hdl.handle.net/10362/20004.
Full textUnderstanding of the main determinants associated to Internet and Communication Technology acceptance have received attention from international bodies and researchers (Dewan & Chen, 2014; Featherman & Pavlou, 2003; Im, Hong & Kang, 2011; Ming Chi Lee, 2009; Niehaves & Plattfaut, 2014; Shareef, Kumar, Kumar & Dwivedi, 2011; Shin, 2010; Venkatesh & Bala, 2008; Venkatesh, Thong & Xu, 2012a). The reason behind the growing interest in this issue refers to the implications of digital inequalities in social development. Technology access, income, and education seem to be main of many factors that contribute the level of digital inequality. However, providing access or increasing income will still fail to resolve the problem with low level of technology use. There is no guarantee that if more availability is given to the digitally excluded individuals, that they would increase their ICT usage. The individuals’ rational about ICT acceptance or rejection is proportional to the potential risks and opportunities an individual faces at the adoption stage. Currently, understanding the role of users´ perceived risks in relation to attitude, privacy concerns and perceived security while the ICT adoption in Poland is limited. Hence, this work aims to explain the ICT usage behaviour in the specific context of Poland. To test the developed conceptual model, this study uses the data collected in one of Polish medium size cities, the capital city of region Podlasie. The role of attitude, security and privacy issues have as a would‐be predictors of ICT acceptance, is analysed via survey directed to a representative sample of individuals. Based on the theories and previous literature, this study proposes a theoretical model of UTAUT2 theory in conjunction with attitude, privacy, and security model to be used in understanding the ICT adoption process. Theoretical and practical contributions are also outlined. Parties who should be mostly interested in the results of this study are those who provide online services to wide audience and benefit when the audience uses or absorbs the information or services provided online. Therefore, the theoretical and managerial implications of presented results should be in equal interest of: individuals and organisations active online.
Martins, Ana Carolina Barata. "Understanding the internet banking adoption by Portuguese customers - a unified theory of acceptance and use of technology and perceived risk application." Master's thesis, 2013. http://hdl.handle.net/10362/9177.
Full textThe understanding of the main determinants of Internet banking adoption is important for banks and users. If banks understand users’ concerns, then they will be able to provide better services. In this investigation we developed a conceptual model that combined the unified theory of acceptance and use of technology (UTAUT) with perceived risk in order to explain behaviour intention and usage behaviour of Internet banking. To test the conceptual model we collected data from Portugal (249 valid cases). We found that the model explained 60 percent of intention to use variance and 81 percent of usage variance. Our findings supported some relationships of UTAUT, as performance expectancy, effort expectancy and social influence, and also the role of risk as a stronger predictor of intention. To explain usage behaviour of Internet banking the most important factor was behavioural intention.
A percepção dos factores que mais contribuem para a adopção do Internet banking é importante para os bancos e para os utilizadores. Se os bancos compreenderem as principais preocupações e opiniões dos utilizadores, então serão capazes de prestar melhores serviços aos seus clientes. Nesta investigação, foi desenvolvido um modelo conceptual que combina a teoria unificada da aceitação e uso de tecnologia (UTAUT) com o risco percebido, de forma a explicar e intenção e o uso do Internet banking. Para testar o modelo concetual, foram recolhidos dados em Portugal (249 casos válidos). Os resultados mostraram que o modelo explicava 60% da intenção e 81 % do uso. Foram suportadas algumas das relações do UTAUT, como a expectativa de desempenho, expectativa de esforço e a influência social, e também o papel do risco como o forte preditor da intenção. Para explicar o uso do Internet banking, o factor mais importante foi a intenção.
Tseng, Hui-Lan, and 曾惠蘭. "A Study on Elementary Teachers’ Online Shopping Behavior ─ Based on Unified Theory of Acceptance and Use of Technology2 and Perceived Risk." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/849kc9.
Full text康寧大學
資訊傳播研究所
103
This study was proposed based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and three constructs which include financial risk, performance risk and privacy risk to investigate the determinants controlling online shopping intention of the elementary teachers in Tainan City. Data was gathered using convenience sampling from 390 teachers in ten public elementary schools in Taiwan City. A total of 375 out of 390 questionnaires were completed and returned. Descriptive statistics, t-test, one-way ANOVA, Person product-moment correlation and regression analysis were applied for data analyses. The results of the survey are summarized as follows: 1. Social influence, hedonic motivation, price value, habit, and performance risk had significantly positive correlations with behavior intention. However, facilitating conditions had significantly negative correlations with behavior intention. 2. Behavioral intention had significantly positive correlations with behavior of use. However, facilitating conditions and habit had no significant correlations with behavior of use. The results indicated that social influence, hedonic motivation, price value, and performance risk are the main effects of controlling elementary teachers’ online shopping intention.
Nhat-LinhPham and 範日玲. "Applying S-O-R Theory to Examine Vietnamese Consumers’ Online Group Buying Behavior: Moderating Roles of Perceived Risk and Herding Tendency." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/51813439025292145155.
Full text國立成功大學
國際經營管理研究所碩士班
101
This study applies the Stimulus-Organism-Response (S-O-R) theory to examine the mechanisms through which customers’ perceived value might influence their online group buying behaviors. Specifically, the mediating roles of emotional states of pleasure and arousal and the moderating roles of perceived risk and herding tendency are explored to show how customers’ perceived value affects their repurchase intention and electronic world-of-mouth (e-WOM) behaviors towards online group buying. Research findings based on a sample collected from Vietnamese online group consumers show that perceived value exerts a positive influence on emotional states of customers. Moreover, emotion of pleasure produces positive effects on repurchase intention and electronic word-of-mouth. The mediating role of emotion of pleasure and the moderating effect of perceived risk are also confirmed while emotion of arousal and herding tendency are found insignificantly. The study contributes to the S-O-R theory by probing into the psychological factors that drives consumers’ cognitive attitude and their effects on online shopping behaviors. Implications and limitations are discussed as well.
Henry, Roxanne. "The association between perceived parenting styles and adolescent substance use." Thesis, 2010. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_2932_1299150366.
Full textUsing the literature on Baumrind&rsquo
s theory of Parenting Styles and how perceptions of these are associated to adolescent at-risk behaviour, this study set out to examine whether any parenting style increased or decreased adolescent substance use. The central aim of this study was to examine the association between perceived parenting styles and adolescent substance use. To further this, 239 grade 10 and 11 adolescent participants were drawn from 3 schools in Mitchell&rsquo
s Plain, a suburb in the Western Cape (with permission granted from the Education Department). This particular suburb was chosen due to the high rates of substance use and substance related crime within the area. A quantitative research design was implemented within this study. The participants were required to complete the Drug Use Disorders Identification Test (DUDIT), a questionnaire aimed at measuring drug use, and the Parental Authority Questionnaire (PAQ), aimed at measuring perceived parenting styles and a Biographical Questionnaire to provide additional information. Informed consent was obtained and the confidentiality of the schools and participants were protected. Data analysis was conducted using SPSS, a data analysis programme available at the University of the Western Cape. Results show that substance use reduction was significantly related to a perceived authoritative parenting style. However, no significant relationships could be found between perceived permissive and authoritarian parenting style. Significant difference was found in the results obtained for male and female adolescents, with males generally appearing to use more substances. It can be concluded that perceived authoritative parenting styles have an important role to play in the prevention of adolescent substance abuse
CHEN, SIH-YEN, and 陳思妍. "The Effects of Individual Perceived Risk and Initial Trust on Using Mobile Banking- The Unified Theory of Acceptance and Use of Technology Perspective." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/y5n2ug.
Full text醒吾科技大學
行銷與流通管理系所
105
In current digital era, the development of technology and internet has expedited the information transfer to a certain extent. While smart phones are getting more and more prevailing, internet and instant communication become much more accessible to people, and serve as a more efficient channel for people to communicate anytime and anywhere. In light of recent trends, the popularity of smart phones in Taiwan is expected to reach its climax in 2016. The mobile internet, enabling the mobile bank users to access to the bank service anytime and anywhere, not only provides great convenience to customers but also creates more business opportunities for bankers. In sum, to understand the individual intention in using mobile banking is a crutial issue. The purpose of the study is to build up the module with integrated the unified theory of acceptance and use of technology (UTAUT) with perceived risk and initial trust, in order to find out the key factors that could influence mobile bank users. This study tries to understand the mobile users’ perception, perceived risk, and the connection as well as the importance between the mobile bank service and initial trust. We collect data from people who own mobile devices or smart phones. The questionnaire survey was conducted and performed around physical banks in Taipei city, New Taipei city, Taichung city, Kaohsiung city, Tainan city etc. Interview method was taken in the survey. After data collection, the analysis was conducted by software SPSS 18.0, which took descriptive statistics to analyze basic structure such as demographic variables, and used multiple regression analysis to examine the premise of the study. The results show: 1. “initial trust” plays a vital role when it comes to user intention to mobile banking. Under UTAUT module, performance expectance and effort expectance are the strong factors to the intention, while the influence of perceived risks is limited; 2. “user intention” is the key factor to user behavior. 3. The antecedent of establishing “initial trust” should be highly valued. 4. User perception in UTAUT, perceived risks and initial trust cause the direct and indirect effects to the user intention to mobile banking. The findings provide useful information for bankers when they are working on the strategy to increase customers’ motivation in using mobile bank, so as to create more business opportunities. Keywords: Mobile banking, Perceived risk, Initial trust, Unified theory of acceptance and use of technology (UTAUT)