Academic literature on the topic 'This thesis highlights the evolution of the development of digital technologies and the importance of the digitization process in the development of tourism'

Actual importance of study. At the beginning of the 2020s developed world countries and countries which are the leaders of world economic development faced up the challenges of radical structural reformation of social production (from industry to service system) which is based on digitalization. Digital technologies in world science and business practice are considered essential part of a complex technological phenomenon like ‘Industry 4.0’. Digitalization should cover development of all business processes and management processes at micro-, meso- and microlevels, processes of social production management at national and world economy levels. In general, in the 21st century world is shifting rapidly to the strategies of digital technologies application. The countries which introduce these strategies will gain guaranteed competitive advantages: from reducing production costs and improved quality of goods and services to developing new sales market and making guaranteed super-profits. The countries which stand aside from digitalization processes are at risk of being among the outsiders of socio-economic development. Such problem statement highlights the actual importance of determining the directions, trends and strategic priorities of social production digitalization. This issue is really crucial for all world countries, including Ukraine which is in midst of profound structural reformation of all national production system. Problem statement. Digital economy shapes the ground for ‘Industry 4.0’, information, It technologies and large databases become the key technologies. The main asset of ‘Industry 4.0’ is information, the major tool of production is cyberphysical systems that lead to formation the single unified highly productive environmental system of collecting, analyzing and applying data to production and other processes. Cyberphysical systems provides ‘smart machines’ (productive machines, tools and equipment which are programmed) integration via their connection to the Internet, or creation special network, ‘Industrial Internet’ (IIoT) which is regarded as a productive analogue of ‘Internet of Things’ (IoT) that is focused on the consumers. ‘Internet of Things’ can be connected with ‘smart factories’ which use ‘Industrial Internet’ to adjust production processes quickly turning into account the changes in costs and availability of resources as well as demand for production made. One of the most essential tasks for current economics and researchers of systems and processes of organization future maintenance of world production is to determine the main strategic priorities of social production digitalization. Analysis of latest studies and publications. Valuable contribution to the study of the core and directions of strategic priorities concerning social production digitalization was made by such foreign scientists as the Canadian researcher Tapscott D [1], foreigners Sun, L., Zhao, L [2], Mcdowell, M. [3] and others. Yet, the study of issues concerning social production digitalization are mainly done by the team of authors as such issues are complicated and multihierarchical. Furthermore, the problem of social production digitalization is closely linked to the transition to sustainable development, which is reflected in the works by Ukrainian scholars like Khrapkin V., Ustimenko V., Kudrin O., Sagirov A. and others in the monograph “Determinants of sustainable economy development” [4]. The edition of the first in Ukraine inter-disciplinary textbook on Internet economy by a group of scientists like Tatomyr I., Kvasniy L., Poyda S. and others [5] should also be mentioned. But the challenges of social production digitalization are constantly focused on by theoretical scientists, analytics and practitioners of these processes. Determining unexplored parts of general problem. Defining strategic priorities of social production digitalization requires clear understanding of prospective spheres of their application, economic advantages and risks which mass transition of social production from traditional (industrial and post-industrial)to digital technologies bear. A new system of technological equipment (production digitalization, Internet-economy, technology ‘Industry 4.0’, NBIC- technologies and circular economy) has a number of economic advantages for commodity producers and countries, as well as leads to dramatical changes in the whole social security system, changes at labour market and reformation the integral system of social relations in the society. Tasks and objectives of the study. The objective of the study is to highlight the core and define the main strategic priorities of social production digitalization, as they cause the process of radical structural reformation of industrial production, services and social spheres of national economy of world countries and world economy in general. To achieve the objective set in the article the following tasks are determined and solved: - to define the main priorities of digital technologies development, which is radically modify all social production business processes; - to study the essence and the role of circular economy for transition to sustainable development taken EU countries as an example; - to identify the strategic priorities of robotization of production processes and priority spheres of industrial and service robots application; - to define the role of NBIC-technologies in the process of social production structural reformation and its transition to new digital technologies in the 21st century. Method and methodology of the study. While studying strategic priorities of social production digitalization theoretical and empirical methods of study are used, such as historical and logical, analysis and synthesis, abstract and specific, casual (cause-and-effect) ones. All of them helped to keep the track of digital technologies evolution and its impact on structural reformation of social production. Synergetic approach, method of expert estimates and casual methods are applied to ground system influence of digital technologies, ‘Industry 4.0’ and their materialization as ‘circular economy’ on the whole complicated and multihierarchical system of social production in general. Basic material (the results of the study). Digital economy, i.e. economy where it is virtual but not material or physical assets and transactions are of the greatest value, institutional environment in which business processes as well as all managerial processes are developed on the basis of digital computer technologies and information and communication technologies (ICT), lies as the ground for social production digitalization. ICT sphere involves production of electronic equipment, computing, hardware,.software and services. It also provides various information sevices. Information Technology serves as a material basis for digital economy and digital technologies development. Among the basic digital technologies the following ones play the profound role: technology ‘Blockchain’, 3D priniting, unmanned aerial vehicles and flying drones, virtual reality (VR). Augmented reality (AR), Internet of Things (IoT), Industrial Internet of Things (IIoT), Internet of Value (IoV) which is founded on IT and blockchain technology, Internet of Everything (IoE), Artificial Intelligence (AI), neuron networks and robots. These basic digital technologies in business processes and management practices are applied in synergy, complexity and system but not in a single way. System combination of digital technologies gives maximal economic effect from their practical application in all spheres of social production-from industry to all kinds of services. For instance, in education digital technologies promote illustrating and virtual supplement of study materials; in tourism trade they promote engagement of virtual guides, transport and logistics security of tourist routes, virtual adverts and trips arrangements, virtual guidebooks, virtual demonstration of services and IT brochures and leaflets. Digital technologies radically change gambling and show businesses, in particular, they provide virtual games with ‘being there’ effect. Digital technologies drastically modify the retail trade sphere, advertisement and publishing, management and marketing, as well as provide a lot of opportunities for collecting unbiased data concerning changes in market conditions in real time. Digital technologies lie as the basis for ‘circular economy’, whose essence rests with non-linear, secondary, circular use of all existing natural and material resources to provide the production and consumption without loss of quality and availability of goods and services developed on the grounds of innovations, IT-technology application and ‘Industry 4.0’. Among priorities of circular economy potential applications the following ones should be mentioned: municipal services, solid household wastes management and their recycling, mass transition to smart houses and smart towns, circular agriculture development, circular and renewable energy, The potential of circular economy fully and equally corresponds to the demands for energy efficiency and rational consumption of limited natural resources, so it is widely applied in EU countries while transiting to sustainable development. In the 21st century processes of social production robotization draw the maximal attention of the society. There is a division between industrial and service robots which combine artificial intelligence and other various digital technologies in synergy. Industrial robots are widely used in production, including automotive industry, processing industry, energetic, construction sectors and agriculture Services are applied in all other spheres and sectors of national and world economies –from military-industrial complex (for instance, for mining and demining the areas, military drones) to robots-cleaners (robots-vacuum cleaners), robots-taxis, robots engaged in health care service and served as nurses (provide the ill person with water, tidy up, bring meals). Social production robotization is proceeding apace. According to “World Robotic Report 2020”, within 2014 – 2019 the total quantity of industrial robots increased by 85 %. By 2020 in the world the share of robots in the sphere of automated industrial production had comprised 34 %, in electronics – 25%, in metallurgy – 10 %. These indicators are constantly growing which results in structural reformation of the whole system of economic and industrial processes, radical changes in world labour market and the social sphere of world economy in general. Alongside with generally recognized types of digital technologies and robotization processes, an innovation segment of digital economy – NBIC – technologies (Nanotechnology, Biotechnology, Information technology, Cognitive Science) are rapidly spread. Among the priorities of NBIC-technologies development the special place belongs to interaction between information and cognitive technologies. As a material basis for its synergy in NBIC-technologies creation of neuron networks, artificial intelligence, artificial cyber brain for robots are applied. It is estimated as one of the most prospective and important achievements of digital economy which determines basic, innovational vector of social production structural reformations in the 21st century. The sphere of results application. International economic relations and world economy, development of competitive strategies of national and social production digitalization of world economy in general. Conclusions. Digital technologies radically change all spheres of social production and social life, including business and managerial processes at all levels. Digital technologies are constantly developing and modifying, that promotes emergence of new spheres and new business activities and management. 21st century witnessed establishing digital economy, smart economy, circular economy, green economy and other various arrangements of social production which are based on digital technologies. Social production digitalization and innovative digital technologies promotes business with flexible systems of arrangement and management, production and sales grounded on processing large Big Data permanently, on the basis of online monitoring in real time. Grounded on digital technologies business in real time mode processes a massive Big Data and on their results makes smart decisions in all business spheres and business processes management. Radical shifts in social production digitalization provides businesses of the states which in practice introduce digital technologies with significant competitive advantages - from decrease in goods and services production cost to targeted meeting of specific needs of consumers. Whereas, rapid introduction of digital technologies in the countries-leaders of world economic development results in a set of system socio-economic and socio-political challenges, including the following: crucial reformatting the world labour market and rise in mass unemployment, shift from traditional export developing countries’ specialization, breakups of traditional production networks being in force since the end of the 20th century, so called ‘chains of additional value shaping’, breakups of traditional cooperation links among world countries and shaping the new ones based on ‘Industry 4.0’ and ‘Industrial Internet’. Socio-economic and political consequences of radical structural reformation of all spheres in national and world economy in the 21st century, undoubtedly, will be stipulated with the processes of social production digitalization. It will require further systemic and fundamental scientific studies on this complicated and multi hierarchical process.

By its very nature, fashion consumption assumes a diverse and updated relevance in light of social, cultural, and economic transformations. The global fashion industry is undergoing a paradigm shift driven by rapid technological advances (Bertola & Teunissen, 2018; Lee, 2022), increased awareness of environmental sustainability (Heim & Hopper, 2022; Mishra et al., 2020), and the changing values of individuals (Bürklin, 2018; Camacho-Otero et al., 2020; Domingos et al., 2022). These transformations are forcing creative, production, distribution and communication systems and, not least, the “end consumer” to critically reflect on the role and impacts of the fashion system (Luchs et al., 2015). Digital technologies, for example, have revolutionized how fashion is produced, distributed, and consumed. Digital platforms enable unprecedented levels of interaction between brands and consumers, fostering new forms of engagement and co-creation (Gielens & Steenkamp, 2019). These are widespread, ubiquitous platforms that expand and fragment the fashion narrative (Sadler, 2021), creating a more interconnected, immediate ecosystem within which to experiment with new systems of relationship and mediation. In addition, the growing recognition of the fashion industry’s environmental and social impact has catalyzed a movement toward more sustainable practice. On the one hand, the fast fashion model, characterized by rapid production cycles and disposable garments, is being challenged by consumers and activists calling for greater accountability and transparency (Mazzarella et al., 2019). Conversely, sustainable fashion emphasizes ethical production, resource efficiency and circularity, seeking to minimize negative impacts and promote long-term well-being (Centobelli et al., 2022). Finally, European legislation has been proactive in promoting sustainability within the textile and fashion industries through several key legislative initiatives and strategies aimed at reducing the environmental and social impacts of textile production and consumption (European Commission, 2022; Regulation (EU) 2024/1781 of the European Parliament and of the Council of 13 June 2024 Establishing a Framework for the Setting of Ecodesign Requirements for Sustainable Products, Amending Directive (EU) 2020/1828 and Regulation (EU) 2023/1542 and Repealing Directive 2009/125/ECText with EEA Relevance., 2024). The term “consumption” is inherently multivalent and nuanced. Its very etymology encompasses several facets: consumption means “transformation” of natural resources into fungible goods, but also of signs and symbols into systems of meaning and value. This dual nature of consumption underscores its complexity. On the one hand, it involves converting resources into products that satisfy human needs and desires (Boivin, 2008). On the other hand, it involves the symbolic process of attributing meanings to these products that resonate within cultural and social contexts (Davis, 1992). This duality is particularly evident in fashion, where clothing has both functional and self-expression purposes. Consumption also means “destruction”, that is, the reduction to nothingness of tangible or intangible elements, in turn rendering them unusable through the very act of use. This aspect of consumption highlights the inherent tension between use and waste. Every act of consumption carries with it a potential for depletion and degradation, whether physical goods or intangible experiences. In fashion, this is manifested in the life cycle of clothing, from creation and use to eventual disposal (Shirvanimoghaddam et al., 2020). The environmental cost of producing and discarding garments is significant and prompts a critical examination of consumption practices and their sustainability. Obviously, in its most common meaning, consumption stands for “use” or “utilization”, which consists of the activity of making use of a tangible or intangible item but also, in a broader sense, in the act of enjoying services, experiences or activities that do not involve transformation or destruction. This broader interpretation of consumption emphasizes the experiential dimension, where value derives from enjoyment and engagement with fashion as a social and cultural phenomenon (Woodward, 2007). Fashion consumption thus encompasses a wide range of activities, from the purchase and use of clothing to its enjoyment in cultural terms to the experience provided by virtual worlds. The fashion system has always intertwined its practices and processes with this multivalent universe that constitutes the landscape of the consumption system of both the creative, material and human resources along the entire fashion supply chain and the fashion object itself, its images and projections. The interaction between creation and consumption is a distinctive feature of the fashion industry. Designers and brands create products that are functional and charged with symbolic meanings, anticipating how consumers will interpret and interact with them. This relationship extends throughout the supply chain, influencing decisions about material sourcing, production processes, communication strategies, and retail experiences. In the current digital and sustainable transformation context, this intertwining opens up broad areas for thinking about consumption practices, processes and impacts with a more critical and responsible approach (Colombi & D’Itria, 2023). Digital technologies have expanded the possibilities for creating, sharing and experiencing fashion. Virtual and augmented reality, for example, offer consumers new ways to interact with fashion products and brands, blurring the boundaries between the physical and digital worlds (Zarantonello & Schmitt, 2022). These innovations enable more personalized and immersive experiences, fostering deeper connections between consumers and fashion. On the one hand, focusing on more sustainable forms of natural resource use promotes new business models and circular forms of production, which involve reducing, recovering, and reusing finished products and their waste. Circular fashion models aim to extend the life cycle of garments, reducing the need for new resources and minimizing waste. Practices such as upcycling, recycling, and using sustainable materials are integral to this approach (de Aguiar Hugo et al., 2021). By designing long-lasting products and encouraging practices such as repair and resale, the fashion industry can reduce its environmental footprint and promote a more sustainable consumption pattern. On the other hand, new forms of collaborative consumption are emerging, aimed at extending the life cycle of products through the adoption of curation practices, re-signification and rethinking. These practices promote more active and conscious consumer participation, emphasizing the shift from passive consumption to an engaged and responsible use of fashion (McNeill & Venter, 2019). Collaborative consumption models, such as clothing rental services, fashion exchanges, and peer-to-peer resale platforms, encourage consumers to share and reuse clothing, reducing demand for new products (Arrigo, 2021). These models not only promote sustainability but also create communities of individuals who share values and practices. The third issue of Fashion Highlight investigates the dynamics, practices, and impacts of fashion consumption in the light of the transformations taking place, questioning the role and potential that fashion industries, creative communities, consumers and education can express. The issue comprehensively covers the different declinations of contemporary fashion consumption, highlighting the trajectories that shape practices, processes and methods within the context of the - long and complex - fashion value chain. The contributions cover three relevant and promising macro-areas to understand the state of the art of fashion design, manufacturing and consumption and to get a preview of the near future: “Consumed fashion”, with a focus on the economic-productive dimension of fashion within a context for which digital and sustainable transformation is crucial, with necessary implications in terms of reconfiguring and updating processes and competences; “Consumer communities”, through the investigation of new and contemporary orientations towards more responsible and sustainable consumption practices; “Consumer culture”, concerning the dynamics, approaches and practices through which fashion is narrated, conveyed, and experienced. The first section, “Consumed Fashion”, brings together articles that critically explore the trajectories within which fashion manufacturing systems are evolving, highlighting both the criticalities and impacts of a socio-economic system dominated by hyper-production and hyper-consumption, and outlining and experimenting with new and more responsible approaches to design and manufacturing. Likewise, the selected articles highlight transformational dynamics involving the fashion “know-how”, delving into the implications needed to reconfigure and update processes and skills and emphasizing the need for continuous evolution in how fashion is understood and practiced. These dynamics require a shift in the sector’s knowledge base, leading to a re-examination of traditional practices and the development of new sustainable approaches that respond to contemporary transformations. Jacopo Battisti and Alessandro Spennato critically examine the profound impact of fast fashion on individuals and societies in the context of globalization and consumer capitalism. The study explores how the industry’s rapid replication of trends and profit motivations have transformed clothing consumption, leading to hyper-consumption and disposability, with negative impacts in terms of economic dependency and inequalities to the detriment of low labour-cost countries. The paper underscores the need to address these systemic injustices through collective action, stressing the importance of prioritizing social and environmental responsibility to envision a more ethical and equitable fashion industry. Erminia d'Itria and Chiara Colombi propose an examination of sustainable innovation dynamics within the fashion industry, scrutinizing various merchandising strategies through fashion companies’ case studies. The authors build a system model centered on refashioning, formulated from diverse strategies aimed at enhancing product longevity and curbing overconsumption and overmanufacturing. Through their analysis, they identify three thematic frameworks that encapsulate sustainable design approaches, responsible practices, and conscious consumption strategies, thus providing reference for future research to explore the implications, challenges, and benefits of a viable, eco-sustainable future scenario. Isabella Enrica Alevato Aires and Stefan Lie explore the integration of next-generation materials into products with psychological significance to improve consumer acceptance and achieve environmental benefits. The study hypothesizes that customizing products with users’ genetic material can better represent their environmental concerns and individuality. Focusing on biofabricated bags, the research moves from secondary research to materials testing and prototyping to investigate whether incorporating the user’s genetic material into a bag can symbolize self-extension and advances in materials design, thus supporting environmental sustainability. Gianni Denaro and Andrea Pruiti’s article delves into the evolution of production and consumption paradigms in the fashion industry, highlighting the growing emphasis on customising fashion products through local craftsmanship, an approach considered more environmentally, economically, socially and culturally sustainable. Beginning with a renewed interest in local craft traditions, particularly in Italy, where the “Made in Italy” label exemplifies a fusion of creative manual skills and taste rooted in local tradition, the article explores how designers are integrating these craft practices into industrial production, promoting a new dimension of “know-how” that combines local specificity with industrial processes. Ludovica Rosato, Alberto Calleo, Simona Colitti, Giorgio Dall’Osso e Valentina De Matteo present an interesting case study on a multidisciplinary, multistakeholder model designed for a hybrid research-education-business environment. This model shows how involving research and industry professionals in a collaborative learning model can produce results that address contemporary fashion industry challenges. The study emphasizes the importance of collective intelligence in design-led innovation, particularly in the framework of open innovation, and through the adoption of co-design processes, proposes new strategies for industry transformation, especially in the shaded realm of technical apparel and uniforms. The article by Angelica Vandi, Paola Bertola and Emma Suh explores the evolution of the concept of “materiality” in fashion, influenced by Industry 4.0 technologies, and its implications in human-computer interaction (HCI). The research, resulting from a collaboration between the Gianfranco Ferré Research Center of the Politecnico di Milano and the Department of Mechanical Engineering at MIT, employs a Reverse Engineering approach to study and deconstruct a garment from the Gianfranco Ferré archive. This process aims to rematerialize the garment and integrate HCI principles into educational applications in culture and design. The results underscore the innovative potential of the fusion of traditional craftsmanship and advanced production, highlighting the democratization and dissemination of archival knowledge through technological hybridization and interdisciplinary collaboration. The second section, “Consumer Communities”, brings together articles that critically reflect on the changing dynamics of fashion consumption and the growing influence of consumer communities, highlighting their intrinsic motivations and imagining future trajectories. This section analyses how consumer behaviour, social movements and community-led initiatives are reshaping the fashion industry towards sustainability and ethical approaches. By examining different case studies and research findings, the selected articles provide insights into how consumer participation, digital platforms and innovative consumption patterns are beginning to contribute to a more sustainable and responsible fashion ecosystem and what - desirable - impacts they may have on the future of fashion. Claudia Morea and Silvia Gambi explore the central role of consumers in the transition to sustainable fashion. Recent consumer purchasing decisions have shaped new trends and business models, with one segment viewing purchasing as a political choice and in line with European legislation promoting sustainability in the fashion industry. The research surveyed Generation Z to investigate their familiarity with eco-design strategies related to the use phase, revealing a gap between policy and design orientations and actual consumer engagement. The study highlights the need to bridge the gap between policy, design and consumer behaviour for true sustainability in fashion. Lam Hong Lan and Donna Cleveland’s article analyzes the shift to sustainable consumption through pre-owned fashion in Vietnam. The research includes observations of local media, analysis of two major pre-owned fashion platforms, and insights from an online survey of Vietnamese consumers. This comprehensive study reveals how online media, particularly celebrity endorsements and social commerce, contribute significantly to this transformation by building e-communities that support circular fashion practices. The findings reveal that these e-communities are crucial in promoting responsible consumption among Vietnamese youth, driven by economic, environmental, and style considerations that make second-hand fashion attractive. Iryna Kucher’s article examines fashion consumption by analyzing clothing purchase, use, and disposal practices in Denmark and Ukraine. Employing the theory of fashion consumption temporalities, the study analyzes how these practices have evolved due to social changes. Through wardrobe studies of different age groups, the research highlights the unique and common aspects of sustainable clothing consumption among Western and post-Soviet consumers. It also introduces an additional temporality of clothing consumption, challenging previous studies and offering new perspectives for understanding the transition to sustainability in fashion. Laura Giraldi, Marta Maini, and Francesca Morelli examine the contemporary fashion consumption landscape, focusing on consumers' growing awareness of sustainability in the fashion industry. Analyzing the current state and highlighting exemplary sustainable practices, the article reveals emerging service design solutions that promote more sustainable and conscious fashion consumption. These practices, such as second-hand shopping, collaborative wardrobe sharing, and clothing customization, reshape consumer experiences and push brands to adapt their communication strategies to appeal to the more conscious Gen Z audience. Remaining in collaborative fashion consumption practices, Gabriela Fabro Cardoso analyzes the final stages of retail dynamics as potential pathways to a more sustainable future, focusing on the distribution and use phases through collaborative consumption models such as resale, rental and subscription services. Through case studies, the research explores the relationship between community involvement in retail activities - such as product authentication, promotion, price negotiation, and transaction completion - and corporate commitments to sustainability, including consumer education on circularity, financial support for sustainable practices, and progress monitoring systems. Finally, Giovanni Conti and Martina Motta explore the resurgence of knitwear in the contemporary fashion industry, emphasizing its role as a bridge between creation and consumption and challenging traditional fashion norms. Their qualitative research highlights knitwear’s response to changing consumer attitudes, technological advances and global events, showing its potential to promote creativity, sustainability and ethical practices. The article investigates the space created by knitwear, questioning the new role of individuals, who are freer to experiment and experiment with interconnected aspects, breaking away from being mere consumers and becoming conscious makers. The third and final section, “Consumer Culture”, presents a selection of articles that aim to analyze, adopting different points of view, the dynamics, approaches and practices through which fashion is narrated, transmitted and experienced. This section explores fashion narratives and recent evolutions in terms of languages, content and formats, focusing on the impact of digital technologies. Examining historical perspectives, philosophical readings and the transformative power of digital media, these articles offer a comprehensive understanding of how consumer culture shapes and is shaped by fashion. The studies provide insights into the cyclical nature of fashion, the intersection of fashion and social class, the emerging role of the metaverse, the motivations behind digital fashion consumption, and the implications of technologies in sustainable fashion. Karmen Samson opens the discussion with a theoretical reflection on fashion as an “economy of the ephemeral”, emphasizing its cyclical and transitory nature within consumer culture. Using the concepts of “blooming” and “decay”, the author elucidates the temporal dynamics of fashion, integrating these natural processes with the temporal politics of industry. By investigating the interplay between time, consumerism, and fashion’s impermanence, the article provides a deeper understanding of cycles that extend beyond traditional notions and presents a detailed and nuanced analysis of fashion's fleeting essence, encouraging to reconsider the significance of decay within the fashion industry. Shajwan Nariman Fatah’s article delves into the social dynamics captured in the narratives of the Toile de Jouy textile through a philosophical perspective. This study aims to reveal the fundamental connection between working-class labor and bourgeois consumption patterns as depicted in Toile de Jouy. Utilizing the theoretical frameworks of Karl Marx and Jean Baudrillard, the research examines the links between fashion, production methods, consumer behavior, and the concept of simulation, highlighting how the capitalist system commodifies/appropriates the product without regard for its aesthetic qualities, labor origins, or intrinsic value. Finally, diving into the impacts of digital technologies on fashion consumption, Romana Andò delves into the emerging and evolving concept of the Metaverse within the fashion industry. Through qualitative research focused on international Millennials and Generation Z consumers, the study explores the meanings associated with the Metaverse, its intersection with the digitization of fashion and digital apparel, and its target audience's media literacy and expectations. The investigation highlights the relationship between fashion and individual self-presentation in the Metaverse and examines how these digital environments are transforming consumption processes in the fashion industry. Adil Boughlala and Silvia Mazzucotelli Salice’s article explores the intricate relationship between contemporary fashion consumption and digital tools, from pre-purchase browsing to post-purchase sharing on social media. The study delves into the growing field of digital fashion, particularly the motivations behind consumer adoption of digital fashion end products such as NFT fashion, video game skins, and AR filters. The research, adopting a mixed-media approach, examines the profiles and cultures surrounding digital fashion consumption, suggesting that digital fashion contributes significantly to identity formation and self-expression, creating a new “phygital” hybrid identity paradigm in which the physical and digital realms merge, reinforcing socio-cultural dynamics within brand communities. By means of data from web platforms and social media recommendation systems, Tommaso Elli proposes research to identify and analyze significant local projects in sustainable fashion and design initiatives in the Milanese context. The research aims to investigate the relationships between urban actors, highlight key sustainability advocates, and evaluate the effectiveness of digital methods in studying local phenomena. The results demonstrate the potential of these methodologies to improve the understanding and promotion of sustainable practices in fashion and design. To conclude, Ermanno Petrocchi investigates the influence of persuasive technologies on consumer behavior in sustainable fashion. The study addresses the ethical concerns surrounding sustainability labels and their implementation within digital platforms, highlighting potential consumer risks in the digital age. By analyzing consumption patterns and consumer preferences, the paper reveals how persuasive technologies can manipulate individuals with weak preferences for sustainable fashion, thereby affecting the formation and expression of their identity. Together, these sections offer a comprehensive exploration of the multifaceted nature of fashion consumption in the contemporary world. By examining the economic, social and cultural dimensions of consumption, the issue provides a nuanced understanding of the complex dynamics shaping the fashion industry today. Contributors highlight the critical need for a more responsible and reflective approach to fashion consumption that recognizes the interconnectedness of production, distribution and use and the potential for more sustainable and ethical practices. Through this critical lens, this issue thus advances the discourse on sustainable fashion and deepens understanding of the changing landscape of fashion consumption.

This thesis highlights the evolution of the development of digital technologies and the importance of the digitization process in the development of tourism. There is a classification of digital technologies used in the automation of tourist services.

This article discusses an urgent and little-studied issue of the process of creating digital twins. At the same time, the authors focus on the technology of creating digital models of cultural heritage sites and the prospects for their application in the tourism sector. Within the framework of the article, special attention is paid to the growth of digitalization of production and other processes, as a result of which digital resources begin to replace physical ones. The article highlights the evolution of digital technologies since the mid-2010s, noting the progress in computing power and the reduction in the cost of using IT technologies. In addition, the text touches on the role of digital twins in operational processes and highlights the methodology of generative modeling for the formation of digital models of objects. This approach involves using algorithms and parameters to create digital doubles. Thus, the article reveals the importance of digitalization for organizations and companies, emphasizing technological changes that contribute to the creation of digital models of objects and the use of digital counterparts in various sectors, including tourism.

General Background – Health tourism is a rapidly expanding industry driven by innovation and digital transformation, offering high-quality and cost-effective healthcare solutions globally. Specific Background – Despite its growth, there is limited research on the integration of digital technologies such as telemedicine, artificial intelligence, and blockchain in enhancing patient experience and operational efficiency. Knowledge Gap – Previous studies have primarily focused on infrastructure, patient motivation, and service quality, leaving a gap in understanding the role of digital transformation in health tourism. Aims – This study aims to analyze trends in health tourism innovation, mapping technological advancements, policy adaptations, and business model transformations using bibliometric analysis. Results – Findings indicate that digital health solutions, particularly telemedicine and Electronic Health Records (EHR), significantly enhance accessibility and service quality. Future research should focus on data-driven technologies and sustainable business models. Novelty – This study contributes by systematically mapping digital innovations in health tourism through bibliometric analysis, offering a comprehensive perspective on the industry's evolution. Implications – The findings provide strategic insights for policymakers and industry stakeholders, emphasizing the importance of standardized business process modeling to enhance service efficiency and competitiveness in global health tourism markets. Highlights: Digital Transformation in Health Tourism – The integration of telemedicine, AI, and blockchain enhances patient experience, accessibility, and service efficiency. Bridging the Knowledge Gap – This study fills a research gap by systematically mapping digital innovations in health tourism through bibliometric analysis. Strategic Implications – Findings provide actionable insights for policymakers and industry leaders to standardize business processes and improve global competitiveness. Keywords: Health Tourism, Development, Innovation

The digital revolution has been characterized by the overlapping of different media technologies and platforms which reshaped both traditional forms of audiovisual consumption and older conceptions of place and space. John Agnew claims that, traditionally, the notion of place has been associated with two different meanings: ‘the first is a geometric conception of place as a mere part of space and the second is a phenomenological understanding of a place as a distinctive coming together in space’ (317). Both of the dominant meanings have been challenged by the idea that the world itself is increasingly “placeless” as space-spanning connections and flows of information, things, and people undermine the rootedness of a wide range of processes anywhere in particular (Friedman). On the one hand, by obliterating physical distance, new technologies such as the Internet and the cell phone are making places obsolete, on the other hand, the proliferation of media representations favoured by these technologies are making places more relevant than ever. These increasing mediatisation processes, in fact, generate what Urry and Larsen call ‘imaginative geographies’, namely the conflation of representational spaces and physical spaces that substitute and enhance each other in contingent ways (116). The smartphone as a new hybrid media platform that combines different technological features such as digital screens, complex software applications, cameras, tools for online communication and GPS devices, has played a crucial role in the construction of new notions of place. This article examines a specific type of phone applications: mobile, digital mapping tools that allow users to identify film-locations. In doing so it will assess how new media platforms can potentially reconfigure notions of both media consumption, and (physical and imagined) mobility. Furthermore, the analysis of digital movie maps and their mediation of film locations will shed light on the way in which contemporary leisure activities reshape the cultural, social and geographic meaning of place. Digital, Mobile Movie MapsDigital movie maps can be defined as software applications, conceived for smart phones or other mobile devices, which enable users to identify the geographical position of film locations. These applications rely on geotagging which is the process of adding geospatial metadata (usually latitudinal and longitudinal coordinates) to texts or images. From this point of view these phone apps belong to a broader category of media that Tristan Thielmann calls geomedia: converging applications of interactive, digital, mapping tools and mobile and networked media technologies. According to Hjorth, recent studies on mobile media practices show a trend toward “re-enacting the importance of place and home as both a geo-imaginary and socio-cultural precept” (Hjorth 371). In 2008 Google announced that Google Maps and Google Earth will become the basic platform for any information search. Similarly, in 2010 Flickr started georeferencing their complete image stock (Thielmann 8). Based on these current developments media scholars such as Thielmann claim that geomedia will emerge in the future as one of the most pervasive forms of digital technology (8).In my research I identified 44 phone geomedia apps that offered content variously related to film locations. In every case the main functionality of the apps consisted in matching geographic data concerning the locations with visual and written information about the corresponding film production. ‘Scene Seekers’, the first app able to match the title of a film with the GPS map of its locations, was released in 2009. Gradually, subsequent film-location apps incorporated a number of other functions including:Trivia and background information about films and locationsSubmission forms which allow users to share information about their favourite film locatiosLocation photosLinks to film downloadFilm-themed itinerariesAudio guidesOnline discussion groupsCamera/video function which allow users to take photos of the locations and share them on social mediaFilm stills and film clipsAfter identifying the movie map apps, I focused on the examination of the secondary functions they offered and categorized the applications based on both their main purpose and their main target users (as explicitly described in the app store). Four different categories of smart phone applications emerged. Apps conceived for:Business (for location scouts and producers)Entertainment (for trivia and quiz buffs)Education (for students and film history lovers)Travel (for tourists)‘Screen New South Wales Film Location Scout’, an app designed for location scouts requiring location contact information across the state of New South Wales, is an example of the first category. The app provides lists, maps and images of locations used in films shot in the region as well as contact details for local government offices. Most of these types of apps are available for free download and are commissioned by local authorities in the hope of attracting major film productions, which in turn might bring social and economic benefits to the region.A small number of the apps examined target movie fans and quiz buffs. ‘James Bond and Friends’, for example, focuses on real life locations where spy/thriller movies have been shot in London. Interactive maps and photos of the locations show their geographical position. The app also offers a wealth of trivia on spy/thriller movies and tests users’ knowledge of James Bond films with quizzes about the locations. While some of these apps provide information on how to reach particular film locations, the emphasis is on trivia and quizzes rather than travel itself.Some of the apps are explicitly conceived for educational purposes and target film students, film scholars and users interested in the history of film more broadly. The Italian Ministry for Cultural Affairs, for example, developed a number of smartphone apps designed to promote knowledge about Italian Cinema. Each application focuses on one Italian city, and was designed for users wishing to acquire more information about the movie industry in that urban area. The ‘Cinema Roma’ app, for example, contains a selection of geo-referenced film sets from a number of famous films shot in Rome. The film spots are presented via a rich collection of historical images and texts from the Italian National Photographic Archive.Finally, the majority of the apps analysed (around 60%) explicitly targets tourists. One of the most popular film-tourist applications is the ‘British Film Locations’ app with over 100,000 downloads since its launch in 2011. ‘British Film Locations’ was commissioned by VisitBritain, the British tourism agency. Visit Britain has attempted to capitalize on tourists’ enthusiasm around film blockbusters since the early 2000s as their research indicated that 40% of potential visitors would be very likely to visit the place they had seen in films or on TV (VisitBritain). British Film Locations enables users to discover and photograph the most iconic British film locations in cinematic history. Film tourists can search by film title, each film is accompanied by a detailed synopsis and list of locations so users can plan an entire British film tour. The app also allows users to take photos of the location and automatically share them on social networks such as Facebook or Twitter.Movie Maps and Film-TourismAs already mentioned, the majority of the film-location phone apps are designed for travel purposes and include functionalities that cater for the needs of the so called ‘post-tourists’. Maxine Feifer employed this term to describe the new type of tourist arising out of the shift from mass to post-Fordist consumption. The post-tourist crosses physical and virtual boundaries and shifts between experiences of everyday life, either through the actual or the simulated mobility allowed by the omnipresence of signs and electronic images in the contemporary age (Leotta). According to Campbell the post-tourist constructs his or her own tourist experience and destination, combining these into a package of overlapping and disjunctive elements: the imagined (dreams and screen cultures), the real (actual travels and guides) and the virtual (myths and internet) (203). More recently a number of scholars (Guttentag, Huang et al., Neuhofer et al.) have engaged with the application and implications of virtual reality on the planning, management and marketing of post-tourist experiences. Film-induced tourism is an expression of post-tourism. Since the mid-1990s a growing number of scholars (Riley and Van Doren, Tooke and Baker, Hudson and Ritchie, Leotta) have engaged with the study of this phenomenon, which Sue Beeton defined as “visitation to sites where movies and TV programmes have been filmed as well as to tours to production studios, including film-related theme parks” (11). Tourists’ fascination with film sets and locations is a perfect example of Baudrillard’s theory of hyperreality. Such places are simulacra which embody the blurred boundaries between reality and representation in a world in which unmediated access to reality is impossible (Baudrillard).Some scholars have focused on the role of mediated discourse in preparing both the site and the traveller for the process of tourist consumption (Friedberg, Crouch et al.). In particular, John Urry highlights the interdependence between tourism and the media with the concept of the ‘tourist gaze’. Urry argues that the gaze dominates tourism, which is primarily concerned with the commodification of images and visual consumption. According to Urry, movies and television play a crucial role in shaping the tourist gaze as the tourist compares what is gazed at with the familiar image of the object of the gaze. The tourist tries to reproduce his or her own expectations, which have been “constructed and sustained through a variety of non-tourist practices, such as film, TV, literature, records, and videos” (Urry 3). The inclusion of the camera functionality in digital movie maps such as ‘British Film Locations’ fulfils the need to actually reproduce the film images that the tourist has seen at home.Film and MapsThe convergence between film and (virtual) travel is also apparent in the prominent role that cartography plays in movies. Films often allude to maps in their opening sequences to situate their stories in time and space. In turn, the presence of detailed geographical descriptions of space at the narrative level often contributes to establish a stronger connection between film and viewers (Conley). Tom Conley notes that a number of British novels and their cinematic adaptations including Tolkien’s The Lord of the Rings (LOTR) and Stevenson’s Treasure Island belong to the so called ‘cartographic fiction’ genre. In these stories, maps are deployed to undo the narrative thread and inspire alternative itineraries to the extent of legitimising an interactive relation between text and reader or viewer (Conley 225).The popularity of LOTR locations as film-tourist destinations within New Zealand may be, in part, explained by the prominence of maps as both aesthetic and narrative devices (Leotta). The authenticity of the LOTR geography (both the novel and the film trilogy) is reinforced, in fact, by the reoccurring presence of the map. Tolkien designed very detailed maps of Middle Earth that were usually published in the first pages of the books. These maps play a crucial role in the immersion into the imaginary geography of Middle Earth, which represents one of the most important pleasures of reading LOTR (Simmons). The map also features extensively in the cinematic versions of both LOTR and The Hobbit. The Fellowship of the Ring opens with several shots of a map of Middle Earth, anticipating the narrative of displacement that characterizes LOTR. Throughout the trilogy the physical dimensions of the protagonists’ journey are emphasized by the foregrounding of the landscape as a map.The prominence of maps and geographical exploration as a narrative trope in ‘cartographic fiction’ such as LOTR may be responsible for activating the ‘tourist imagination’ of film viewers (Crouch et al.). The ‘tourist imagination’ is a construct that explains the sense of global mobility engendered by the daily consumption of the media, as well as actual travel. As Crouch, Jackson and Thompson put it, “the activity of tourism itself makes sense only as an imaginative process which involves a certain comprehension of the world and enthuses a distinctive emotional engagement with it” (Crouch et al. 1).The use of movie maps, the quest for film locations in real life may reproduce some of the cognitive and emotional pleasures that were activated while watching the movie, particularly if maps, travel and geographic exploration are prominent narrative elements. Several scholars (Couldry, Hills, Beeton) consider film-induced tourism as a contemporary form of pilgrimage and movie maps are becoming an inextricable part of this media ritual. Hudson and Ritchie note that maps produced by local stakeholders to promote the locations of films such as Sideways and LOTR proved to be extremely popular among tourists (391-392). In their study about the impact of paper movie maps on tourist behaviour in the UK, O’Connor and Pratt found that movie maps are an essential component in the marketing mix of a film location. For example, the map of Pride and Prejudice Country developed by the Derbyshire and Lincolnshire tourist boards significantly helped converting potential visitors into tourists as almost two in five visitors stated it ‘definitely’ turned a possible visit into a certainty (O’Connor and Pratt).Media Consumption and PlaceDigital movie maps have the potential to further reconfigure traditional understandings of media consumption and place. According to Nana Verhoeff digital mapping tools encourage a performative cartographic practice in the sense that the dynamic map emerges and changes during the users’ journey. The various functionalities of digital movie maps favour the hybridization between film reception and space navigation as by clicking on the movie map the user could potentially watch a clip of the film, read about both the film and the location, produce his/her own images and comments of the location and share it with other fans online.Furthermore, digital movie maps facilitate and enhance what Nick Couldry, drawing upon Claude Levi Strauss, calls “parcelling out”: the marking out as significant of differences in ritual space (83). According to Couldry, media pilgrimages, the visitation of TV or film locations are rituals that are based from the outset on an act of comparison between the cinematic depiction of place and its physical counterpart. Digital movie maps have the potential to facilitate this comparison by immediately retrieving images of the location as portrayed in the film. Media locations are rife with the marking of differences between the media world and the real locations as according to Couldry some film tourists seek precisely these differences (83).The development of smart phone movie maps, may also contribute to redefine the notion of audiovisual consumption. According to Nanna Verhoeff, mobile screens of navigation fundamentally revise the spatial coordinates of previously dominant, fixed and distancing cinematic screens. One of the main differences between mobile digital screens and larger, cinematic screens is that rather than being surfaces of projection or transmission, they are interfaces of software applications that combine different technological properties of the hybrid screen device: a camera, an interface for online communication, a GPS device (Verhoeff). Because of these characteristics of hybridity and intimate closeness, mobile screens involve practices of mobile and haptic engagement that turn the classical screen as distanced window on the world, into an interactive, hybrid navigation device that repositions the viewer as central within the media world (Verhoeff).In their discussion of the relocation of cinema into the iPhone, Francesco Casetti and Sara Sampietro reached similar conclusions as they define the iPhone as both a visual device and an interactive interface that mobilizes the eye as well as the hand (Casetti and Sampietro 23). The iPhone constructs an ‘existential bubble’ in which the spectator can find refuge while remaining exposed to the surrounding environment. When the surrounding environment is the real life film location, the consumption or re-consumption of the film text allowed by the digital movie map is informed by multi-sensorial and cognitive stimuli that are drastically different from traditional viewing experiences.The increasing popularity of digital movie maps is a phenomenon that could be read in conjunction with the emergence of innovative locative media such as the Google glasses and other applications of Augmented Reality (A.R.). Current smart phones available in the market are already capable to support A.R. applications and it appears likely that this will become a standard feature of movie apps within the next few years (Sakr). Augmented reality refers to the use of data overlays on real-time camera view of a location which make possible to show virtual objects within their spatial context. The camera eye on the device registers physical objects on location, and transmits these images in real time on the screen. On-screen this image is combined with different layers of data: still image, text and moving image.In a film-tourism application of augmented reality tourists would be able to point their phone camera at the location. As the camera identifies the location images from the film will overlay the image of the ‘real location’. The user, therefore, will be able to simultaneously see and walk in both the real location and the virtual film set. The notion of A.R. is related to the haptic aspect of engagement which in turn brings together the doing, the seeing and the feeling (Verhoeff). In film theory the idea of the haptic has come to stand for an engaged look that involves, and is aware of, the body – primarily that of the viewer (Marx, Sobchack). The future convergence between cinematic and mobile technologies is likely to redefine both perspectives on haptic perception of cinema and theories of film spectatorship.The application of A.R. to digital, mobile maps of film-locations will, in part, fulfill the prophecies of René Barjavel. In 1944, before Bazin’s seminal essay on the myth of total cinema, French critic Barjavel, asserted in his book Le Cinema Total that the technological evolution of the cinematic apparatus will eventually result in the total enveloppement (envelopment or immersion) of the film-viewer. This enveloppement will be characterised by the multi-sensorial experience and the full interactivity of the spectator within the movie itself. More recently, Thielmann has claimed that geomedia such as movie maps constitute a first step toward the vision that one day it might be possible to establish 3-D spaces as a medial interface (Thielmann).Film-Tourism, Augmented Reality and digital movie maps will produce a complex immersive and inter-textual media system which is at odds with Walter Benjamin’s famous thesis on the loss of ‘aura’ in the age of mechanical reproduction (Benjamin), as one of the pleasures of film-tourism is precisely the interaction with the auratic place, the actual film location or movie set. According to Nick Couldry, film tourists are interested in the aura of the place and filming itself. The notion of aura is associated here with both the material history of the location and the authentic experience of it (104).Film locations, as mediated by digital movie maps, are places in which people have a complex sensorial, emotional, cognitive and imaginative involvement. The intricate process of remediation of the film-locations can be understood as a symptom of what Lash and Urry have called the ‘re-subjectification of space’ in which ‘locality’ is re-weighted with a more subjective and affective charge of place (56). According to Lash and Urry the aesthetic-expressive dimensions of the experience of place have become as important as the cognitive ones. By providing new layers of cultural meaning and alternative modes of affective engagement, digital movie maps will contribute to redefine both the notion of tourist destination and the construction of place identity. These processes can potentially be highly problematic as within this context the identity and meanings of place are shaped and controlled by the capital forces that finance and distribute the digital movie maps. Future critical investigations of digital cartography will need to address the way in which issues of power and control are deeply enmeshed within new tourist practices. 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Introduction Australia's rich multicultural fabric is woven with the threads of diverse ethnic communities, each bringing unique cultures, languages, and traditions to the tapestry of the nation. Central to the experiences of immigrants and refugees in Australia is ethnic broadcasting, which serves as a bridge between their past and present, homeland and host country. This article delves into the multifaceted landscape of ethnic broadcasting, exploring its historical significance, current challenges, and potential pathways for future development. Historical Significance of Ethnic Broadcasting Immigrants and refugees continue to seek avenues to maintain ties with their home countries, preserve cherished memories of their origins, and find support as they adapt to life in a new environment. This need is especially pronounced for individuals who are not proficient in the primary language(s) of their host nation. Governments in countries attracting migrants recognise the importance of engaging with migrant communities to enhance their integration and bolster their contributions to national productivity. For example, the Minister for Immigration and Ethnic Affairs, M.J.R. Mackellar, noted when establishing ethnic radio in Australia that due to "a steady decline in foreign-language content on established commercial and national radio channels", and "a large increase in the non-English-speaking population in Australia", "the government ha[d] pushed ahead with ethnic radio" to provide "information, entertainment, and educational" facilities (Mackellar). Presently, the Australian Government provides annual funding to support ethnic broadcasting, which includes covering the production costs of ethnic programs for local communities, establishing new programs for specific language groups, and developing innovative projects that benefit culturally and linguistically diverse communities (Courtney). Insufficient attention has been devoted to evaluating the evolving needs and interests of various migrant communities over time (Dissanayake 113). This decline can be attributed to the satisfaction of listeners' interests through advancements in information technology and their increasing proficiency in English (Australian Bureau of Statistics), enabling them to access information from mainstream media sources. In the year 2020, there arose a pressing need to reevaluate the purposes and role of ethnic broadcasting, considering both practical and theoretical perspectives such as listeners' access to new technology to consume information, attracting volunteers, and limited financial support (Anderson et al. 57). Also, insights gained from such assessments could significantly contribute to meeting listeners' expectations, informing policy decisions in this domain, and guiding the work of content creators (Ewart 133) and also the channels in between these two ends of the spectrum, such as station managers. It is imperative to acknowledge that the role of ethnic broadcasting has evolved with broadcasting and production technology, necessitating a nuanced approach in research and creative endeavours within this sector. Furthermore, the shifting digital landscape and the widespread use of social media as a customisable platform for communication underscore the need for adaptation and innovation in ethnic broadcasting practices (Budarick). Despite its importance, ethnic community radio remains relatively understudied by researchers and academics, highlighting a gap in understanding the current dynamics of the ethnic broadcasting industry (Ewart 123). Current Challenges Facing Ethnic Broadcasting In this study, I aim to incorporate my perspective as an ethnic broadcaster to address the needs of migrants presently living in Australia. While government funding has been allocated to meet operational costs and support content development, there remains a gap in addressing the specific needs of listeners and enhancing the skills of ethnic radio presenters. Presenters of ethnic radio programs in Australia often struggle to discern the language preferences and information requirements of their audience. This challenge stems from a lack of regular communication with listeners, leaving broadcasters unaware of the issues that hold significance within their communities. To address this gap, it is essential to develop radio programs that cater to the interests and information needs of ethnic populations. These programs should cover a range of topics, including immigration matters, cultural events, council decisions, and the promotion of talents within these communities. Unlike mainstream commercial media, ethnic radio programs have the unique opportunity to focus on issues that are often overlooked but are highly relevant to ethnic audiences. Furthermore, there is a need to engage the second generation of migrants by encouraging their participation in radio programs conducted in languages they are comfortable with. This initiative not only fosters inclusivity but also ensures the preservation and transmission of cultural heritage to younger generations. Additionally, adapting program formats to align with the evolving needs and expectations of ethnic audiences is crucial for maintaining relevance and engagement. As highlighted by Tanikella, radio producers play a pivotal role in translating the needs of listeners into program formats that resonate with diasporic communities (170). By responding to the demands of their audience and reflecting locally constructed identities, media producers contribute to the representation of community identities in the public sphere. This underscores the importance of designing radio programs that are sensitive to the diverse needs and preferences of ethnic communities, thereby fostering a sense of belonging and cultural continuity. It is crucial for migrants to have access to information about available facilities, their rights, and opportunities for settling in their new country. Research into ethnic media in Australia highlights its significant role in connecting migrants to transnational networks, preserving cultures and languages, navigating new identities and communities, and facilitating adjustment to life in Australia (Hopkins, qtd. in Budarick). The growth of ethnic radio programs in Australia has been notable since its inception in 1975. Presently, the Australian community radio sector produces a substantial amount of ethnic radio content, with over 2,070 hours broadcast weekly in more than 110 languages across 80 radio stations, including six full-time ethnic stations. This vast array of programming engages over 4,000 volunteers from 125 cultural and ethnic groups (NEMBC). However, to ensure the effective support of ethnic minorities in Australia through broadcast radio, financial backing is essential. Community radio stations rely heavily on volunteers, with over 22,000 individuals contributing their time to these stations across Australia. Despite the significant volunteer effort, paid full-time equivalent staff employed by community radio stations numbered 900 in 2023 (Treasury). In recognition of the importance of ethnic media in supporting minority communities, the Australian Federal Government, through the Community Broadcasting Foundation (CBF), allocated $4.18 million from Federal Budget 2022-23 for ethnic content development purposes (CBAA, "Federal Budget 2022-23"). Additionally, various state governments continue to provide funding for ethnic radio programs through relevant agencies (Letch 18). Despite government support at both federal and state levels, the number of ethnic radio programs remain the same serving the relevant ethnic groups. However, this article suggests the need for restructuring within the ethnic broadcasting sector, particularly in content development, to better meet the diverse needs of ethnic audiences. Ethnic Radio Programs Characteristics of ethnic radio programs are multifaceted and influenced by the unique nature of the medium as well as the diverse preferences and behaviours of their listeners. Firstly, radio as a medium engages the sense of hearing, prompting listeners to visualise and imagine based on auditory stimuli. This concept, as articulated by Smythe (qtd. in Beck), underscores the importance of creating vivid "audio pictures" for listeners, especially in ethnic radio where individuals often seek to evoke nostalgic memories of their homeland. Ethnic radio programs serve as a conduit for migrants to reconnect with their cultural roots, offering aural representations of familiar sounds and languages in the absence of electronic communication resources. Additionally, Gary Ferrington distinguishes between hearing and listening, highlighting that while hearing is a physiological process, listening involves the psychological attribution of meaning to auditory input (61-7). This differentiation is pertinent in understanding how radio audiences interact with and interpret program content. Audience engagement with ethnic radio programs can be categorised into active and passive listenership. Active listeners demonstrate a high level of involvement with specific programs, frequently engaging through calls, messages, and interactions with presenters. In contrast, passive listeners tune in intermittently and may not exhibit loyalty to any station or program (Padmakumar 614). Ethnic program listeners tend to lean towards active engagement due to the limited frequency of broadcasts and their desire to stay connected with their cultural community. They often approach radio listening with echoic memories of music and language from their homeland, seeking familiarity and emotional resonance in the programming. For instance, some listeners may prefer original versions of songs from their country, even if they are no longer popular locally (Anderson et al. 21). Moreover, active ethnic radio listeners play an integral role in shaping program content and community engagement. They provide feedback, request songs, share information, participate in fundraising events like radiothons, and even express interest in becoming presenters themselves. This active involvement reflects a deeper sense of connection and ownership within the ethnic radio community (Anderson et al. 36). Conversely, passive listeners may view radio primarily as background music, enjoying the ambience without actively engaging with specific content. Their interaction with the medium is more incidental, often occurring while multitasking or attending to other activities. Overall, the characteristics of ethnic radio programs are shaped by the interplay between the medium's auditory nature, the preferences of diverse listeners, and the cultural significance of maintaining connections to one's heritage. Active engagement, nostalgic resonance, and community involvement are central themes that distinguish ethnic radio programming in its ability to cater to the needs and interests of migrant communities. To navigate the development of the technology and the challenges related to changes in the listenership, ethnic broadcasters must embrace innovative strategies that cater to the evolving needs of their audiences. One approach involves redefining the role of ethnic radio programs to encompass a broader range of topics, including immigration matters, cultural events, and community news. By diversifying content and engaging with listeners' interests, broadcasters can enhance the relevance and appeal of their programs in the digital age. Empowering Ethnic Radio Presenters Ethnic radio program presenters play a crucial role in delivering culturally relevant content and facilitating community engagement. However, recruiting skilled presenters poses challenges, particularly when specific language requirements must be met. Therefore, it is suggested, language fluency should not deter younger people from becoming involved in the sector, and youth ethnic programming in English, or a mixture of languages, should be supported (Anderson et al. 47). Kalinga Seneviratne, a former ethnic radio presenter turned academic, attests to the pivotal role of community radio in fostering broadcasting careers for migrants in Australia (11): “if not for (ethnic) community radio, I have no doubt that I would never have become a broadcaster in Australia”. There are many examples that can be given. Encouraging second-generation migrants to participate as presenters and listeners is vital for sustaining ethnic radio audiences. Surveys suggest that allocating more airtime to music could attract younger listeners, but the language preference for music content remains ambiguous (Anderson). Addressing the relevance of ethnic media for the next generation is a pressing concern, given their evolving cultural identities and media consumption habits (Papoutsaki et al. 23). However, engaging second-generation migrants poses challenges, as older community members often serve as cultural gatekeepers and are hesitant to relinquish control over language and content (Australian House of Representatives). Additionally, community radio stations can only offer limited technical training, focussing on basic broadcasting skills due to resource constraints (Cohen 1016). Training programs provided by stations like 3ZZZ, 3CR, and 3MBS cover fundamental broadcasting knowledge but may not adequately prepare presenters for professional standards (3ZZZ). Effective broadcasting requires mastery of technical operations, vocal delivery, language proficiency, and community knowledge (Beaman 43; Fleming 6-7). Acquiring essential skills enables individuals to effectively communicate through radio, aiding new and emerging communities in their transition. The Community Media Training Organisation (CMTO) could address this need by developing a new pathway course tailored to ethnic listenership, as existing training programs such as Presentation, Advanced Presentation, Audio Editing, Copywriting for Sponsorship, Creating Social Media Content, Music Interviewing, etc. (CMTO) are primarily focussed on general program presentation at community radio stations. To compete with mainstream radio, ethnic broadcasters must prioritise professionalism and engaging presentation styles to attract and retain listeners (Wolfenden 5-21). Ultimately, the success of ethnic radio hinges on the ability of presenters to bridge cultural divides, cater to diverse audience needs, and maintain high-quality programming standards. As Australia continues to welcome new waves of migrants and refugees, there is a pressing need to support their settlement process and integration into society. Ethnic radio programs play a crucial role in providing information, language support, and community connections for recently arrived migrants. By updating program formats and language groups to reflect changing demographics, broadcasters can ensure that their programs remain relevant and accessible to all members of the community. Public Service Broadcasting and New Media Public service broadcasting in Australia encompasses entities like the Australian Broadcasting Corporation (ABC) and the Special Broadcasting Service (SBS), which are funded by the government but operate independently in terms of programming decisions. These broadcasters are tasked with promoting national identity, as well as informing and entertaining audiences (Lobato & Meese 121; Cinque 11-16). The ABC, operating under a statute and receiving public funds, is expected to adhere to standards of objective journalism, distinct from commercial media driven by private interests (Finkelstein). On the other hand, SBS radio programs are tailored to language groups rather than nationalities, allowing for diverse listenership across cultures (Department of Infrastructure, Transport, Regional Development, Communications). Programs cater to various community needs, including news, current affairs, arts, culture, and sports (ibid.). Public service broadcasting in Australia differs from community broadcasting in several aspects, including licencing, ownership, operational structure, and funding policies. While national broadcasters like the ABC and SBS receive indirect government funding, community broadcasters operate as not-for-profit entities with community ownership structures. Community broadcasters are further distinguished by their obligation to broadcast local content and to represent the community they serve (CBAA). The landscape of ethnic media in Australia now faces competition from emerging digital platforms, spanning radio, television, and streaming services accessible via smartphones and computers. The next section will explore the impact of these alternative media forms on migrants' lives in Australia. Embracing New Technologies Community broadcasting has historically faced limitations in content development. However, it can be argued that community radio is where innovative content and radical programming thrive, without facing the limitations imposed by commercial interests, industry guidelines (ACMA), and broadcasting technology. Community radio primarily caters to audiences via AM/FM radio sets and digital devices. Digital convergence has transformed broadcasting, necessitating a diverse range of technology, personnel, and management skills in today's multi-platform media environment (CBAA). Presently, listeners access radio programs through various channels, including live streaming from radio stations, mobile apps like TuneIn, personal assistant apps such as Google Home and Amazon Alexa, and even television. The availability of archived content on the Internet further enhances accessibility for listeners, a feature not present in traditional radio broadcasting. Audio content producers have embraced alternative publishing methods beyond traditional FM and AM frequencies, including Internet radio, MP3 players, podcasts, and streaming services like Spotify. However, the digital transformation of radio broadcasting raises questions about the medium's nature and mode of delivery, as highlighted by scholars like Dubber and Lacey (Berry). Online streaming allows radio stations to reach audiences beyond their geographic boundaries, offering a more diverse listener base (Jackson Pitts & Harms 274). Internet radio, characterised by live or scheduled audio (and sometimes video) streaming over Internet Protocol (IP), can be accessed via computers and mobile phones with 4G or 5G data connection. Unlike conventional radio, listeners cannot request songs or participate in talkback shows, but they enjoy the flexibility of selecting content according to their preferences. Compared to terrestrial radio stations, Internet radio is cost-effective, requiring minimal infrastructure and often operating from home-based studios (Berry 7-22). Therefore, Internet radio is growing every day and mobile devices are going to play a very important part in the future of radio. According to the Australian Communications and Media Authority, Australians are listening to more audio delivered over the internet in 2022–23 compared to the previous year (ACMA). Moreover, ethnic media, including social media platforms, play a significant role in fostering social bonds among elderly individuals (Du et al.). Ethnic groups utilise various social media apps to create closed groups, share community-related information, and maintain cultural connections. For instance, platforms like Facebook, WhatsApp, and Viber host private groups like 'Aussie Connect', catering to specific ethnic communities in Australia. In summary, conventional radio listeners are transitioning to novel audio listening technologies that offer personalised content experiences. Therefore, this article suggests developing new formats for ethnic radio programs, considering essential factors such as audience preferences, content guidelines, and leveraging available technology for listener benefit. Conclusion In conclusion, ethnic broadcasting in Australia stands at a crossroads, facing both challenges and opportunities in the evolving media landscape. By addressing the changing needs of diverse ethnic communities, empowering presenters, and embracing new technologies, broadcasters can continue to serve as a vital resource for migrants and refugees. Through collaboration, innovation, and a commitment to cultural preservation, ethnic broadcasting can chart a course towards a more inclusive and connected future for all Australians. References 3ZZZ. "Volunteer and Training." 2024. <https://www.3zzz.com.au/event/3zzz-broadcaster-training-course/>. Australian Communications and Media Authority (ACMA). "Communications and Media in Australia: Trends and Developments in Viewing and Listening 2022–23." 2023. <https://www.acma.gov.au/publications/2023-12/report/communications-and-media-australia-trends-and-developments-viewing-and-listening-2022-23>. ———. 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A Call for a Wider Debate on Listening-In." 1999. <https://www.dmd27.org/cog.html>. Berry, R. "Podcasting: Considering the Evolution of the Medium and Its Association with the Word ‘Radio’." Radio Journal: International Studies in Broadcast & Audio Media 14 (2016): 7-22. Budarick, J. "Ethnic Media and Migrant Settlement." Global Media Journal (2020). <https://www.hca.westernsydney.edu.au/gmjau/wp-content/uploads/2020/10/GMJAU-Ethnic-media-and-migrant-settlement.pdf>. Community Broadcasting Association of Australia (CBAA). Community Radio Broadcasting Codes of Practice. 2018. <http://www.cbaa.org.au/sites/default/files/media/Community%20 Radio%20Broadcasting%20Codes%20of%20Practice%202008.pdf>. ———. "Federal Budget 2022-23." 25 Oct. 2022. <https://www.cbaa.org.au/article/federal-budget-2022-23>. ———. Voices & Vision Community Broadcasting in Australia. 2010. <https://www.cbaa.org.au>. Cinque, T. Subtext: Are We Really Just Mass Media Sponges? Oxford: Oxford UP, 2012. Cohen, E. "‘We are staying in our Country—here’: Israeli Mediascapes in Melbourne." Journal of Ethnic and Migration Studies 34 (2008): 1016. Community Media Training Organisation. 2024. <https://cmto.org.au/media-training/pathways-courses/>. Courtney, Chantelle. “Explainer: What Is Ethnic Funding?” CBF, 28 Mar. 2023, <https://cbf.org.au/explainer-what-is-ethnic-funding/>. Department of Infrastructure, Transport, Regional Development, Communications and the Arts. 2023. <https://www.infrastructure.gov.au/media-technology-communications/radio/abc-sbs-radio>. Dissanayake, C. "Tuning the Migrant Voices: A Study of Sinhala Language Ethnic Radio Programs in Melbourne." Master’s thesis. Melbourne: Deakin University, 2014. <https://hdl.handle.net/10536/DRO/DU:30067407>. Du, J.T., Tan, Y., & Xu, F. "The Information Context of Elderly Chinese Immigrants in South Australia: A Preliminary Investigation." Information Research 24.1 (2019). <http://www.informationr.net/ir//24-1/isic2018/isic1820.html>. Ewart, J. "Exploring the Unity in Australian Community Radio." Media International Australia 142 (2012): 123-134. Ferrington, G. "Audio Design: Creating Multi-Sensory Images for the Mind." Journal of Visual Literacy 14.1 (1994): 61-67. Finkelstein, R. "The Report of the Independent Inquiry into the Media and Media Regulation." Report to the Minister for Broadband, Communications and the Digital Economy, 28 Feb. 2012. Canberra: Commonwealth of Australia, 2012. <https://webarchive.nla.gov.au/awa/20120320233242/http://pandora.nla.gov.au/pan/132662/20120321-1002/www.dbcde.gov.au/digital_economy/independent_media_inquiry.html>. Fleming, C. The Radio Handbook. London: Routledge, 2009. Jackson Pitts, M., and R. Harms. "Radio Websites as a Promotional Tool." Journal of Radio Studies 10 (2003): 274. Letch, K. "Review of Content Development Funding." Melbourne: Community Broadcasting Foundation, 2014. Lobato, R., and J. Meese. "Australia: Circumvention Goes Mainstream." In Geo-blocking and Global Video Culture. Amsterdam: Institute of Network Cultures, 2016. 120-128. Mackellar, M.J.R. "Ethnic Radio Will Benefit Both Migrants and Australians." Press release. 1977. <http://www.multiculturalaustralia.edu.au/doc/mackellar_1.pdf>. National Ethnic and Multicultural Broadcasters Council (NEMBC). "Ethnic Community Broadcasting: Strengthening Social Cohesion and Citizenship—Pre-Budget Submission 2024-25." 2023. <https://www.nembc.org.au/wp-content/uploads/2024/03/NEMBC-Federal-Pre-Budget-Submission-2024-25.pdf>. Padmakumar, K. "Understanding the Passive Listeners of FM Radio Stations in South India." Online Journal of Communication and Media Technologies 5 (2015): 614. <https://www.ojcmt.net/article/understanding-the-passive-listeners-of-fm-radio-stations-in-south-india-5682>. Papoutsaki, E., E. Kolesova, and L. Stephenson. "Curated Proceedings of the Ethnic Migrant Media Forum 2014: Are We Reaching All New Zealanders? Exploring the Role, Benefits, Challenges & Potential of Ethnic Media in New Zealand." Auckland: Unitec ePress, 2017. <https://www.unitec.ac.nz/epress/wp-content/uploads/2017/03/ethnic-migrant-media-forum-2014_curated-proceedings>. Seneviratne, K. "Giving a Voice to the Voiceless: Community Radio in Australia." Media Asia 20 (1993): 11. Tanikella, L. "Voices from Home and Abroad: New York City's Indo-Caribbean Media." International Journal of Cultural Studies 12.2 (2009): 170. Treasury. "Community Broadcasting Matters to Australia’s Wellbeing and Progress." 2023. <https://treasury.gov.au/sites/default/files/2023-03/c2023-379612-community_broadcasting_association_of_australia.pdf>. Wolfenden, H. "‘I know exactly who they are’: Radio Presenters’ Conceptions of Audience." Radio Journal: International Studies in Broadcast & Audio Media 12 (2014): 5-21.

Although I'm a rich white guy, I'm also a feminist anti-racism activist who fights for the rights of the poor and oppressed. (Carl Kenner)Systemic bias is a scourge to the pillar of neutrality. (Cerejota)Count me in. Let's leave the bias to the mainstream media. (Orcar967)Because this is so important. (CuttingEdge)These are a handful of comments posted by online editors who have banded together in a virtual coalition to combat Western bias on the world’s largest digital encyclopedia, Wikipedia. This collective action by Wikipedians both acknowledges the inherent inequalities of a user-controlled information project like Wikpedia and highlights the potential for progressive change within that same project. These community members are taking the responsibility of social change into their own hands (or more aptly, their own keyboards).In recent years much research has emerged on Wikipedia from varying fields, ranging from computer science, to business and information systems, to the social sciences. While critical at times of Wikipedia’s growth, governance, and influence, most of this work observes with optimism that barriers to improvement are not firmly structural, but rather they are socially constructed, leaving open the possibility of important and lasting change for the better.WikiProject: Countering Systemic Bias (WP:CSB) considers one such collective effort. Close to 350 editors have signed on to the project, which began in 2004 and itself emerged from a similar project named CROSSBOW, or the “Committee Regarding Overcoming Serious Systemic Bias on Wikipedia.” As a WikiProject, the term used for a loose group of editors who collaborate around a particular topic, these editors work within the Wikipedia site and collectively create a social network that is unified around one central aim—representing the un- and underrepresented—and yet they are bound by no particular unified set of interests. The first stage of a multi-method study, this paper looks at a snapshot of WP:CSB’s activity from both content analysis and social network perspectives to discover “who” geographically this coalition of the unrepresented is inserting into the digital annals of Wikipedia.Wikipedia and WikipediansDeveloped in 2001 by Internet entrepreneur Jimmy Wales and academic Larry Sanger, Wikipedia is an online collaborative encyclopedia hosting articles in nearly 250 languages (Cohen). The English-language Wikipedia contains over 3.2 million articles, each of which is created, edited, and updated solely by users (Wikipedia “Welcome”). At the time of this study, Alexa, a website tracking organisation, ranked Wikipedia as the 6th most accessed site on the Internet. Unlike the five sites ahead of it though—Google, Facebook, Yahoo, YouTube (owned by Google), and live.com (owned by Microsoft)—all of which are multibillion-dollar businesses that deal more with information aggregation than information production, Wikipedia is a non-profit that operates on less than $500,000 a year and staffs only a dozen paid employees (Lih). Wikipedia is financed and supported by the WikiMedia Foundation, a charitable umbrella organisation with an annual budget of $4.6 million, mainly funded by donations (Middleton).Wikipedia editors and contributors have the option of creating a user profile and participating via a username, or they may participate anonymously, with only an IP address representing their actions. Despite the option for total anonymity, many Wikipedians have chosen to visibly engage in this online community (Ayers, Matthews, and Yates; Bruns; Lih), and researchers across disciplines are studying the motivations of these new online collectives (Kane, Majchrzak, Johnson, and Chenisern; Oreg and Nov). The motivations of open source software contributors, such as UNIX programmers and programming groups, have been shown to be complex and tied to both extrinsic and intrinsic rewards, including online reputation, self-satisfaction and enjoyment, and obligation to a greater common good (Hertel, Niedner, and Herrmann; Osterloh and Rota). Investigation into why Wikipedians edit has indicated multiple motivations as well, with community engagement, task enjoyment, and information sharing among the most significant (Schroer and Hertel). Additionally, Wikipedians seem to be taking up the cause of generativity (a concern for the ongoing health and openness of the Internet’s infrastructures) that Jonathan Zittrain notably called for in The Future of the Internet and How to Stop It. Governance and ControlAlthough the technical infrastructure of Wikipedia is built to support and perhaps encourage an equal distribution of power on the site, Wikipedia is not a land of “anything goes.” The popular press has covered recent efforts by the site to reduce vandalism through a layer of editorial review (Cohen), a tightening of control cited as a possible reason for the recent dip in the number of active editors (Edwards). A number of regulations are already in place that prevent the open editing of certain articles and pages, such as the site’s disclaimers and pages that have suffered large amounts of vandalism. Editing wars can also cause temporary restrictions to editing, and Ayers, Matthews, and Yates point out that these wars can happen anywhere, even to Burt Reynold’s page.Academic studies have begun to explore the governance and control that has developed in the Wikipedia community, generally highlighting how order is maintained not through particular actors, but through established procedures and norms. Konieczny tested whether Wikipedia’s evolution can be defined by Michels’ Iron Law of Oligopoly, which predicts that the everyday operations of any organisation cannot be run by a mass of members, and ultimately control falls into the hands of the few. Through exploring a particular WikiProject on information validation, he concludes:There are few indicators of an oligarchy having power on Wikipedia, and few trends of a change in this situation. The high level of empowerment of individual Wikipedia editors with regard to policy making, the ease of communication, and the high dedication to ideals of contributors succeed in making Wikipedia an atypical organization, quite resilient to the Iron Law. (189)Butler, Joyce, and Pike support this assertion, though they emphasise that instead of oligarchy, control becomes encapsulated in a wide variety of structures, policies, and procedures that guide involvement with the site. A virtual “bureaucracy” emerges, but one that should not be viewed with the negative connotation often associated with the term.Other work considers control on Wikipedia through the framework of commons governance, where “peer production depends on individual action that is self-selected and decentralized rather than hierarchically assigned. Individuals make their own choices with regard to resources managed as a commons” (Viegas, Wattenberg and McKeon). The need for quality standards and quality control largely dictate this commons governance, though interviewing Wikipedians with various levels of responsibility revealed that policies and procedures are only as good as those who maintain them. Forte, Larco, and Bruckman argue “the Wikipedia community has remained healthy in large part due to the continued presence of ‘old-timers’ who carry a set of social norms and organizational ideals with them into every WikiProject, committee, and local process in which they take part” (71). Thus governance on Wikipedia is a strong representation of a democratic ideal, where actors and policies are closely tied in their evolution. Transparency, Content, and BiasThe issue of transparency has proved to be a double-edged sword for Wikipedia and Wikipedians. The goal of a collective body of knowledge created by all—the “expert” and the “amateur”—can only be upheld if equal access to page creation and development is allotted to everyone, including those who prefer anonymity. And yet this very option for anonymity, or even worse, false identities, has been a sore subject for some in the Wikipedia community as well as a source of concern for some scholars (Santana and Wood). The case of a 24-year old college dropout who represented himself as a multiple Ph.D.-holding theology scholar and edited over 16,000 articles brought these issues into the public spotlight in 2007 (Doran; Elsworth). Wikipedia itself has set up standards for content that include expectations of a neutral point of view, verifiability of information, and the publishing of no original research, but Santana and Wood argue that self-policing of these policies is not adequate:The principle of managerial discretion requires that every actor act from a sense of duty to exercise moral autonomy and choice in responsible ways. When Wikipedia’s editors and administrators remain anonymous, this criterion is simply not met. It is assumed that everyone is behaving responsibly within the Wikipedia system, but there are no monitoring or control mechanisms to make sure that this is so, and there is ample evidence that it is not so. (141) At the theoretical level, some downplay these concerns of transparency and autonomy as logistical issues in lieu of the potential for information systems to support rational discourse and emancipatory forms of communication (Hansen, Berente, and Lyytinen), but others worry that the questionable “realities” created on Wikipedia will become truths once circulated to all areas of the Web (Langlois and Elmer). With the number of articles on the English-language version of Wikipedia reaching well into the millions, the task of mapping and assessing content has become a tremendous endeavour, one mostly taken on by information systems experts. Kittur, Chi, and Suh have used Wikipedia’s existing hierarchical categorisation structure to map change in the site’s content over the past few years. Their work revealed that in early 2008 “Culture and the arts” was the most dominant category of content on Wikipedia, representing nearly 30% of total content. People (15%) and geographical locations (14%) represent the next largest categories, while the natural and physical sciences showed the greatest increase in volume between 2006 and 2008 (+213%D, with “Culture and the arts” close behind at +210%D). This data may indicate that contributing to Wikipedia, and thus spreading knowledge, is growing amongst the academic community while maintaining its importance to the greater popular culture-minded community. Further work by Kittur and Kraut has explored the collaborative process of content creation, finding that too many editors on a particular page can reduce the quality of content, even when a project is well coordinated.Bias in Wikipedia content is a generally acknowledged and somewhat conflicted subject (Giles; Johnson; McHenry). The Wikipedia community has created numerous articles and pages within the site to define and discuss the problem. Citing a survey conducted by the University of Würzburg, Germany, the “Wikipedia:Systemic bias” page describes the average Wikipedian as:MaleTechnically inclinedFormally educatedAn English speakerWhiteAged 15-49From a majority Christian countryFrom a developed nationFrom the Northern HemisphereLikely a white-collar worker or studentBias in content is thought to be perpetuated by this demographic of contributor, and the “founder effect,” a concept from genetics, linking the original contributors to this same demographic has been used to explain the origins of certain biases. Wikipedia’s “About” page discusses the issue as well, in the context of the open platform’s strengths and weaknesses:in practice editing will be performed by a certain demographic (younger rather than older, male rather than female, rich enough to afford a computer rather than poor, etc.) and may, therefore, show some bias. Some topics may not be covered well, while others may be covered in great depth. No educated arguments against this inherent bias have been advanced.Royal and Kapila’s study of Wikipedia content tested some of these assertions, finding identifiable bias in both their purposive and random sampling. They conclude that bias favoring larger countries is positively correlated with the size of the country’s Internet population, and corporations with larger revenues work in much the same way, garnering more coverage on the site. The researchers remind us that Wikipedia is “more a socially produced document than a value-free information source” (Royal & Kapila).WikiProject: Countering Systemic BiasAs a coalition of current Wikipedia editors, the WikiProject: Countering Systemic Bias (WP:CSB) attempts to counter trends in content production and points of view deemed harmful to the democratic ideals of a valueless, open online encyclopedia. WP:CBS’s mission is not one of policing the site, but rather deepening it:Generally, this project concentrates upon remedying omissions (entire topics, or particular sub-topics in extant articles) rather than on either (1) protesting inappropriate inclusions, or (2) trying to remedy issues of how material is presented. Thus, the first question is "What haven't we covered yet?", rather than "how should we change the existing coverage?" (Wikipedia, “Countering”)The project lays out a number of content areas lacking adequate representation, geographically highlighting the dearth in coverage of Africa, Latin America, Asia, and parts of Eastern Europe. WP:CSB also includes a “members” page that editors can sign to show their support, along with space to voice their opinions on the problem of bias on Wikipedia (the quotations at the beginning of this paper are taken from this “members” page). At the time of this study, 329 editors had self-selected and self-identified as members of WP:CSB, and this group constitutes the population sample for the current study. To explore the extent to which WP:CSB addressed these self-identified areas for improvement, each editor’s last 50 edits were coded for their primary geographical country of interest, as well as the conceptual category of the page itself (“P” for person/people, “L” for location, “I” for idea/concept, “T” for object/thing, or “NA” for indeterminate). For example, edits to the Wikipedia page for a single person like Tony Abbott (Australian federal opposition leader) were coded “Australia, P”, while an edit for a group of people like the Manchester United football team would be coded “England, P”. Coding was based on information obtained from the header paragraphs of each article’s Wikipedia page. After coding was completed, corresponding information on each country’s associated continent was added to the dataset, based on the United Nations Statistics Division listing.A total of 15,616 edits were coded for the study. Nearly 32% (n = 4962) of these edits were on articles for persons or people (see Table 1 for complete coding results). From within this sub-sample of edits, a majority of the people (68.67%) represented are associated with North America and Europe (Figure A). If we break these statistics down further, nearly half of WP:CSB’s edits concerning people were associated with the United States (36.11%) and England (10.16%), with India (3.65%) and Australia (3.35%) following at a distance. These figures make sense for the English-language Wikipedia; over 95% of the population in the three Westernised countries speak English, and while India is still often regarded as a developing nation, its colonial British roots and the emergence of a market economy with large, technology-driven cities are logical explanations for its representation here (and some estimates make India the largest English-speaking nation by population on the globe today).Table A Coding Results Total Edits 15616 (I) Ideas 2881 18.45% (L) Location 2240 14.34% NA 333 2.13% (T) Thing 5200 33.30% (P) People 4962 31.78% People by Continent Africa 315 6.35% Asia 827 16.67% Australia 175 3.53% Europe 1411 28.44% NA 110 2.22% North America 1996 40.23% South America 128 2.58% The areas of the globe of main concern to WP:CSB proved to be much less represented by the coalition itself. Asia, far and away the most populous continent with more than 60% of the globe’s people (GeoHive), was represented in only 16.67% of edits. Africa (6.35%) and South America (2.58%) were equally underrepresented compared to both their real-world populations (15% and 9% of the globe’s population respectively) and the aforementioned dominance of the advanced Westernised areas. However, while these percentages may seem low, in aggregate they do meet the quota set on the WP:CSB Project Page calling for one out of every twenty edits to be “a subject that is systematically biased against the pages of your natural interests.” By this standard, the coalition is indeed making headway in adding content that strategically counterbalances the natural biases of Wikipedia’s average editor.Figure ASocial network analysis allows us to visualise multifaceted data in order to identify relationships between actors and content (Vego-Redondo; Watts). Similar to Davis’s well-known sociological study of Southern American socialites in the 1930s (Scott), our Wikipedia coalition can be conceptualised as individual actors united by common interests, and a network of relations can be constructed with software such as UCINET. A mapping algorithm that considers both the relationship between all sets of actors and each actor to the overall collective structure produces an image of our network. This initial network is bimodal, as both our Wikipedia editors and their edits (again, coded for country of interest) are displayed as nodes (Figure B). Edge-lines between nodes represents a relationship, and here that relationship is the act of editing a Wikipedia article. We see from our network that the “U.S.” and “England” hold central positions in the network, with a mass of editors crowding around them. A perimeter of nations is then held in place by their ties to editors through the U.S. and England, with a second layer of editors and poorly represented nations (Gabon, Laos, Uzbekistan, etc.) around the boundaries of the network.Figure BWe are reminded from this visualisation both of the centrality of the two Western powers even among WP:CSB editoss, and of the peripheral nature of most other nations in the world. But we also learn which editors in the project are contributing most to underrepresented areas, and which are less “tied” to the Western core. Here we see “Wizzy” and “Warofdreams” among the second layer of editors who act as a bridge between the core and the periphery; these are editors with interests in both the Western and marginalised nations. Located along the outer edge, “Gallador” and “Gerrit” have no direct ties to the U.S. or England, concentrating all of their edits on less represented areas of the globe. Identifying editors at these key positions in the network will help with future research, informing interview questions that will investigate their interests further, but more significantly, probing motives for participation and action within the coalition.Additionally, we can break the network down further to discover editors who appear to have similar interests in underrepresented areas. Figure C strips down the network to only editors and edits dealing with Africa and South America, the least represented continents. From this we can easily find three types of editors again: those who have singular interests in particular nations (the outermost layer of editors), those who have interests in a particular region (the second layer moving inward), and those who have interests in both of these underrepresented regions (the center layer in the figure). This last group of editors may prove to be the most crucial to understand, as they are carrying the full load of WP:CSB’s mission.Figure CThe End of Geography, or the Reclamation?In The Internet Galaxy, Manuel Castells writes that “the Internet Age has been hailed as the end of geography,” a bold suggestion, but one that has gained traction over the last 15 years as the excitement for the possibilities offered by information communication technologies has often overshadowed structural barriers to participation like the Digital Divide (207). Castells goes on to amend the “end of geography” thesis by showing how global information flows and regional Internet access rates, while creating a new “map” of the world in many ways, is still closely tied to power structures in the analog world. The Internet Age: “redefines distance but does not cancel geography” (207). The work of WikiProject: Countering Systemic Bias emphasises the importance of place and representation in the information environment that continues to be constructed in the online world. This study looked at only a small portion of this coalition’s efforts (~16,000 edits)—a snapshot of their labor frozen in time—which itself is only a minute portion of the information being dispatched through Wikipedia on a daily basis (~125,000 edits). Further analysis of WP:CSB’s work over time, as well as qualitative research into the identities, interests and motivations of this collective, is needed to understand more fully how information bias is understood and challenged in the Internet galaxy. The data here indicates this is a fight worth fighting for at least a growing few.ReferencesAlexa. “Top Sites.” Alexa.com, n.d. 10 Mar. 2010 ‹http://www.alexa.com/topsites>. Ayers, Phoebe, Charles Matthews, and Ben Yates. How Wikipedia Works: And How You Can Be a Part of It. 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