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Academic literature on the topic 'TikTok'

Author: Grafiati

Published: 4 June 2021

Last updated: 20 June 2025

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Journal articles on the topic "TikTok"

Holroyd, Deanna. "“TikTok made me realize I had ADHD”." Screen Bodies 9, no. 2 (2024): 40–61. https://doi.org/10.3167/screen.2024.090204.

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Abstract This article interrogates how TikTok has become a voice of authority in the self-diagnosis of ADHD and builds on theories of social, cultural, and algorithmic authority, to offer a theoretical framework of “techno-cultural authority”. Through a digital ethnography and analysis of ADHD TikToks and the technological infrastructures and assemblages surrounding the TikTok app, I demonstrate how ADHD TikTok content creators adopt visual and discursive norms from other trending TikTok content and traditional visual media content to generate authority, and to ensure their videos are deemed viewable and relevant by viewers and the algorithm. Contrary to traditional understandings of medical authority, I find that authority on TikTok is not produced by individuals or institutions, but rather by content creators who engage, en masse, with the supporting technologies of the TikTok app to reproduce familiar trends and visual norms.

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Li, Junyan, Qihao Liang, Yiheng Yang, and Ruitong Yuan. "Analysis of Tiktoks E-commerce Model in Overseas Markets." Communications in Humanities Research 22, no. 1 (2023): 20–28. http://dx.doi.org/10.54254/2753-7064/22/20231561.

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With the rapid popularization of the modern internet, the market has rapidly explored the commercial value of social media. Although social e-commerce is now standard and dynamic on different social media outlets, there was rarely an influential and rapidly growing e-commerce group or platform for a long time in the past until TikTok shop accompanied the emergence of TikTok. Compared with most new media e-commerce platforms, TikTok shop is an official e-commerce platform more closely attached to TikTok social software. To explore why TikToks new media e-commerce model can develop rapidly, analyze the advantages of TikTok in various process steps and collect and analyze relevant merchant data and user data to prove it. The study found that the reasons for the rapid development of TikTok shops are as follows: 1) TikTok stores use specific user groups as potential customers, promote products that these groups are more interested in, and vigorously cultivate sales blogs that promote products; 2) Unlike most new media e-commerce, in the TikTok e-commerce model, sales bloggers and TikTok also have considerable benefits, forming a multi-party win-win situation.

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Park, Brady, Lauren Sano, Becky Shields, et al. "Development and Evaluation of a Library of TikToks to Support Recruitment of Committed Hematopoietic Stem Cell Donors from Needed Demographic Groups." Blood 138, Supplement 1 (2021): 4025. http://dx.doi.org/10.1182/blood-2021-153165.

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Abstract Introduction TikTok is a rapidly growing social media platform that allows users to develop and share short videos. We hypothesized that a library of videos developed through TikTok (TikToks) would support the recruitment of committed hematopoietic stem cell donors from needed demographic groups (i.e. young, male, from diverse ancestries). Methods Members of the community of practice (CoP) in stem cell donor recruitment in Canada (facebook.com/groups/stemcellclub) were activated to develop TikToks. Training was provided during e-meetings of the CoP (8/2020, 1/2021, 5/2021) and in a video published online (stemcellclub.ca/training), highlighting the principles of effective TikTok design. These principles included the use of engaging hooks, music, and calls to action; short duration (&lt; 30s); high educational value; and appeal to diverse donors. The training also outlined how to: record content, adjust clip lengths, apply audiovisual effects, and share across social media platforms. A CoP TikTok committee was formed to develop and review TikToks prior to publication. Following launch, we evaluated stakeholder perspective on these TikToks and the impact 1) across social and traditional media and 2) on eligible donors' knowledge and attitudes towards donation. Results Between 9/2020-7/2021, a network of TikTok channels was launched by CoP members, including a national donor recruitment TikTok library (tiktok.com/@stemcellclub). A total of 217 TikToks were produced across these channels (median length 17s, range 4-52s), covering a range of educational topics, designed for use in specific recruitment campaigns, and featuring unique video effects (Fig. A). The TikToks accumulated over 234,000 Views, 42,000 Likes, 3,000 Comments, and 14,200 Shares on TikTok, were republished by Canadian media outlets (e.g. CBC [twitter.com/cbcnewsbc/status/1361511367426080773], CTV News [ctvnews.ca/health/meet-the-women-hoping-to-recruit-more-stem-cells-donors-from-black-communities-1.5314038, ctvnews.ca/health/pride-month-tiktok-drive-encourages-stem-cell-donations-from-gay-bi-men-1.5475113], Victoria News [vicnews.com/news/most-black-canadians-wont-find-a-stem-cell-donor-in-time-this-group-is-working-to-change-that]) and were highlighted by major medical organizations (e.g. Canadian Blood Services [blood.ca/en/stories/meet-stem-cell-club, blood.ca/en/stories/stem-cell-club-volunteers-aim-save-lives-pride-month-campaign], American Association of Blood Banks [aabb.org/news-resources/news/article/2021/02/01/twitter-tiktok-aabb-virtual-journal-club-assesses-use-of-multimedia-resources-for-donor-recruitment]). 33 CoP members from 6 provinces across Canada, with a median of 2 years of recruitment experience, completed a post-launch survey. The majority felt that TikToks promote donation in an attention-grabbing way (94%), engage younger donors (100%), and teach key points in a short time period (94%). The majority were confident in their ability to make TikToks (63%), but felt they would benefit from additional training (63%). 46 eligible stem cell donors (from 12 different non-Caucasian ancestral groups; living in 5 provinces across Canada) completed surveys evaluating the impact of TikToks on their knowledge and attitudes towards donation. No participants were registered as donors and only four had a personal connection to an individual who needed a stem cell transplant. After being shown a series of TikToks, mean scores on a 6-question stem cell donation knowledge test improved from 59% to 73% (p=0.0012) (Fig. B); mean scores on a modified Simmons Ambivalence Scale decreased from 52% to 30% (p&lt;0.0001) (Fig. C); and participants were more willing to register as donors (70% vs. 39%, p=0.0011). Participants reported that viewing TikToks positively impacted on their decision to register (87%), helped them understand stem cell donation (89%), and would help them talk about stem cell donation with friends/family (78%). Conclusions We report the first published experience using TikToks in a donor recruitment context. Our TikToks achieved significant social and traditional impact in a short period of time, and supported recruitment of committed stem cell donors from needed demographic groups. Our work is relevant to recruitment organizations worldwide seeking to modernize their recruitment approaches. Figure 1 Figure 1. Disclosures No relevant conflicts of interest to declare.

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Herlianti Marta, Nofaria, and Rezi Erdiansyah. "Optimalisasi Fitur TikTok dan Implikasinya pada Personal Branding." Kiwari 3, no. 3 (2024): 505–11. http://dx.doi.org/10.24912/ki.v3i3.32006.

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Social media makes it easy for some people to share personal matters and activities. One of the social media used for personal branding is TikTok. The most widely used platform among internet users worldwide is TikTok. This his TikTok app offers a variety of features such as visual and audio effects, easy editing tools, filters, etc.that help individuals enhance their personal branding through her TikTok. The authors investigated this because she wanted to see if using Tikok features could further enhance personal branding, and also the impact of using TikTok features on improving personal branding. This is because she wanted to measure, this study uses Peter Montoya's eight laws of personal branding theory. Thisastudy usedaa quantitativeaapproach using Google Forms surveyymethod among his 100 respondents. IBM SPSS 22astatistical softwareewas usedafor dataaanalysis. Thearesearch resultsaobtained through testing withhAnova atta significanceelevel of00.000 demonstrate theeimpact of TikTok feature optimization on improving personal branding. Media sosial memberikan kemudahan bagi sebagian orang untuk berbagi urusan dan aktivitas pribadi. TikTok merupakannsalah satuemedia sosiallyang digunakannuntuk personallbranding. Platform yang paling banyak digunakan dikalangan pengguna internet seluruh dunia adalah TikTok. Aplikasi TikTok ini menawarkan berbagai fitur seperti efek visual dan audio, alat pengeditan yang mudah, filter, dan lainnya membantu individu meningkatkan personal branding mereka melalui TikTok. Penulis melakukan penelitian ini karena ingin mengetahui apakah penggunaan fitur-fitur TikTok dapat lebih meningkatkan personal branding dan bagaimana penggunaan fitur-fitur TikTok mempengaruhi peningkatan personal branding. Karena penulis ingin mengukurnya, penelitianiiniimenggunakan teoriieight laws\of personalbbranding dari PetermMontoya. Penelitianiini menggunakanspendekatan kuantitatif denganametode survei Google Forms dengan jumlah responden sebanyak 100 orang. Perangkat lunak statistik IBM SPSS 22 digunakanauntuk analisissdata. Hasilapenelitianayang diperolehhmelalui pengujian Anova denganatingkat signifikansio0,.000 menunjukkannadanya pengaruhhoptimasi fitur TikTok terhadap peningkatan personal branding.

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Tampubolon, Peronika Fransiska, Relita Sanlia Sitompul, Yuni Desika Br Tarigan, and Muhammad Anggie J. Daulay. "PENGARUH PENGGUNAAN TIKTOK TERHADAP PENGGUNAAN BAHASA INDONESIA SESUAI EYD PADA MAHASISWA UNIMED." Jurnal Kata : Bahasa, Sastra, dan Pembelajarannya 13, no. 1 (2025): 340–46. https://doi.org/10.23960/kata.v13i1.464.

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The tiktok application has become a global phenomenon and is often used by children, especially for the younger generation. The number of young tiktok social media users in Indonesia will certainly have an impact on the use of Indonesian in direct and virtual communication. The purpose of this study is to examine the influence of tiktok on the use of Indonesian according to EYD (spelling improvement) in direct communication. The focus of this study is on Students at Medan State University. The research method used is qualitative with a descriptive approach. This data was collected through in-depth interviews with Students who use tiktok social media, and through documenting its impact on the use of tiktok according to EYD. The results show that the use of tiktok can affect the use of Indonesian among Students at Medan State University. This study provides insight into factors when using tiktok that influence changes in the use of Indonesian. Aplikasi tikok telah menjadi fenomena global dan sering digunakan oleh anak-anak, terutama untuk generasi yang lebih muda. Jumlah pengguna media sosial tiktok muda di Indonesia tentu akan berdampak pada penggunaan Indonesia dalam komunikasi langsung dan virtual. Tujuan dari penelitian ini adalah untuk menguji pengaruh tiktok pada penggunaan bahasa Indonesia menurut EYD (peningkatan ejaan) dalam komunikasi langsung. Fokus penelitian ini adalah pada Mahasiswa di Universitas Negeri Medan. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif. Data ini dikumpulkan melalui wawancara mendalam dengan Mahasiswa yang menggunakan media sosial tiktok, dan melalui mendokumentasikan dampaknya terhadap penggunaan tiktok menurut EYD. Hasilnya menunjukkan bahwa penggunaan tiktok dapat mempengaruhi penggunaan bahasa Indonesia di antara Mahasiswa Universitas Negeri Medan. Studi ini memberikan wawasan tentang faktor-faktor saat menggunakan tiktok yang mempengaruhi perubahan penggunaan bahasa Indonesia.

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Sun, Ningzi. "Research on the Marketing Strategy of Tik Tok." Advances in Economics, Management and Political Sciences 69, no. 1 (2024): 11–14. http://dx.doi.org/10.54254/2754-1169/69/20230513.

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The rise of TikTok has been followed by people all over the world, which has not only changed the traditional way of entertainment and consumption but also brought challenges to people to a certain extent. Research on TikTok has been increasing in recent years, with past studies mainly focusing on how it manages to market itself in the Chinese market to attract users. As well as how it associates the software with live streaming to sell goods. This paper studied the double-sided impact of TikToks marketing approach in China and internationally by reading academic articles from China and other countries. It can be concluded that people not only in China but also in the United States face the problem of spending too much time on TikTok. At the same time, TikTok content is also resisted by some people due to gaps in the vetting mechanism and differences in national religious beliefs. It has a detrimental effect on the marketing of TikTok companies.

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Rahel, Rahel, Shirley Y. V. I. Goni, and Femmy C. M. Tasik. "Social Impact and Actions of Sam Ratulangi University Batak Students on Using the TikTok Application: A Study of Social Media Culture." Journal La Bisecoman 5, no. 1 (2024): 16–25. http://dx.doi.org/10.37899/journallabisecoman.v5i1.1028.

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The development of information technology has had an impact on people's lives, including in terms of culture. Tikto is an application developed through the use of information technology. Tiktok, which is social media, is used by all people, including students. This research was conducted to examine the Social Media Culture of the Tiktok Application among Batak Students at Sam Ratulangi University, Manado, North Sulawesi Province. Qualitative design was used in this research. Research findings on the use of the TikTok application among Batak students at Sam Ratulangi University are actions that have become ingrained in their social life. The TikTok application has a positive and negative impact on the lives of Batak students at Sam Ratulangi University where their concentration is divided with other activities. However, overall, it does not affect the learning achievement of Batak students at Sam Ratulangi University, especially the informants. Tiktok becomes a unifier in their social life. The negative impact of using the Tiktok application is that you often lose track of time, become addicted, don't pay attention to your health and many more, use it in the wrong way or have crossed the line so that negative videos appear.

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Zhang, Yixin. "The Research of How the Marketing Strategy of Tiktok Result in the New Rise of E-commerce." Advances in Economics, Management and Political Sciences 31, no. 1 (2023): 83–89. http://dx.doi.org/10.54254/2754-1169/31/20231505.

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Internet technology is developing,which makes many economic activities take place online and gives birth to many globally popular short video apps, especially Tiktok.It has become a household name. For this reason, marketing strategies of Tiktok are worth to be discussed. Many existing researches are only discussing why Tiktok can be so popular but the author found that medium can be contacted with economics. Digital economics is an important title of this age. Tiktock actually set a great platform for e-commerce and it does help e-commerce get into a new stage. So the paper mainly focus on how the marketing strategy of Tiktok result in the new rise of e-commerce by using SWOT analytical method. Analyzing the pros and cons from strengths, weakness, opportunities and threats. The paper finally found that Tiktok gives e-commerce an extremely great chance to develop on the whole. And also there are some inevitable shortcomings about e-commerce developing on Tiktok. Then the paper also gives some advice to improve the situation.

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Olszanecka-Marmola, Agata, Maciej Marmola, Krzysztof Darmoń, and Artur Maślak. "TikTok as a Tool for Building a Political Image: An Empirical Study of the Impact of TikTok Messages on the Reception of Polish Politicians." Annales Universitatis Mariae Curie-Skłodowska, sectio K – Politologia 31, no. 2 (2024): 73–87. https://doi.org/10.17951/k.2024.31.2.73-87.

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TikTok has become the fastest-growing social media in recent years.Politicians have also begun to notice its potential and use this medium to build a political image and convince the youngest electorate to vote. The aim of the presented article is to diagnose how TikTok messages influence the evaluation of selected Polish politicians. To check this, we conducted a quasi-experimental study (N = 197) with two measurements. The results confirm that TikTok can be an effective tool for building a political image. The messages used in our study positively impacted the assessment of politicians who skillfully used TikTok’s logic by publishing entertainment content. An in-depth analysis showed that gender and political preferences determine the susceptibility to changing opinions about politicians under the influence of TikTok content, whereas the ideological views of voters are less important.

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Kaseda, Erin T., and Alexandra C. Kirsch. "64 TikTok as a Health Communication Platform in Pediatric Neuropsychology: Opportunities, Pitfalls, and Recommendations Moving Forward." Journal of the International Neuropsychological Society 29, s1 (2023): 740–41. http://dx.doi.org/10.1017/s1355617723009220.

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Objective:Various forms of social media have been investigated as platforms for science and health communication, with a recent growing interest in TikTok. TikTok has more than one billion active users. Sixty-two percent of TikTok users are under the age of 29, making it a platform of particular interest when considering the impact of social media content dissemination in pediatric neuropsychology. Personal communication suggests that children, adolescents, and young adults internationally reference specific information from TikToks about attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder (ASD), tic disorder, and specific learning disorders in the context of clinical neuropsychological assessment. Despite the emerging prevalence of TikTok observed clinically and discussed informally among clinicians, there has yet to be a synthesis of available empirical information of TikTok as a health communication platform for discussing neurodevelopmentally relevant conditions.Participants and Methods:A systematic review of research regarding TikTok and neurodevelopmentally relevant conditions was conducted using PRISMA guidelines. The following databases were searched: Ovid MEDLINE (to 20 July 2022), PsycINFO (to 20 July 2022), and PubMed (to 20 July 2022) using search terms TikTok AND ADHD OR autism OR tic OR learning disorder. Searches using search terms TikTok AND learning disability OR dyslexia OR dysgraphia OR dyscalculia were also conducted but were excluded as they yielded no results. Articles were eligible for inclusion if they presented original data (e.g., case series, descriptive analyses, etc.) related to information about neurodevelopmentally relevant conditions on TikTok. A final sample of 5 original papers met criteria for inclusion.Results:The systematic review sample included a mixture of clinical case series and empirical analyses using primary data from TikTok. Across publications, there was an emphasis on the prevalence of misinformation about disorders on TikTok, the frequency of atypical presentations of neurodevelopmental disorders on TikTok, and the potential for an iatrogenic impact on children and adolescents who view TikTok videos.Conclusions:Despite the increasing frequency with which patients access TikTok for health-related information, there is a relative dearth of published research on TikTok regarding neurodevelopmentally relevant conditions. This is in contrast to other health-related areas (e.g., there are a far greater number of published articles on TikTok and COVID-19 and dermatology compared to neuropsychological disorders). These findings suggest a missed opportunity for researchers and clinicians alike to engage with TikTok. Based on clinical experience and a review of the available literature, the following recommendations are provided and will be presented in-depth: 1.Clinicians should gain familiarity with virally spread information via TikTok, particularly as it relates to symptoms and presentations of neuropsychological and neurodevelopmental conditions.2.Clinicians should explicitly assess for knowledge content and source regarding neuropsychological and neurodevelopmental conditions during intake and/or feedback in order to address misinformation and myths, validate lived experiences, and develop rapport with patients.3.Clinicians and researchers should consider a strengths-based approach to TikTok usage that highlights the value of sharing resources, building community, and decreasing stigma.4.Clinicians and researchers should be aware of information shared via TikTok as a potential concern for test security.

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Dissertations / Theses on the topic "TikTok"

Hempel, Ossian, Anton Johnsson, and Dante Nordling. "Unga konsumenters attityder till marknadsföring genom TikTok : En kvantitativ studie kring attityder till marknadsföring genom TikTok." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97007.

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Inledning: I inledningen redogörs för hur digitala sociala nätverk har växt fram och tagit en allt större plats i konsumenters vardag vilket har gjort dem till utmärkta marknadsföringskanaler. Därefter förklaras det nyaste stjärnskottet bland sociala medier, TikTok, och dess potentiella roll inom marknadsföring. Syfte: Studiens syfte är att undersöka hur marknadsföring genom sociala medier påverkar unga svenska konsumenters attityder. Frågeställningar: Utifrån studiens syfte har två frågeställningar formulerats: 1. Vilken påverkan har marknadsföring genom TikTok på unga konsumenters kognitiva och affektiva attitydkomponent samt beteendekomponent? 2. Vad har bakgrundsvariabler (demografiska och användning) för effekt på unga konsumenters attityder till marknadsföring genom TikTok? Teori: I studiens teoriavsnitt presenteras sociala medier som marknadsföringsverktyg mer utförligt. Därefter förklaras det komplexa begreppet attityd som delas in i tre olika attitydkomponenter. Vidare beskrivs teori runt word-of-mouth, content marketing, Generation Z, skillnader mellan könen samt skillnader mellan olika typer av användare Metod: Studien är grundad i en kvantitativ metod och en tvärsnittsdesign har tillämpats. Empirin har samlats in genom enkäter online. Data har sedan analyserats i det statistiska programmet SPSS med T-tester, korrelationsanalyser och ANOVA-analyser. Slutsats: Studien har visat att marknadsföring genom TikTok inte har en positiv påverkan på konsumenters attityder. Dock är detta den första studien av sitt slag och det krävs därför mer forskning för att stärka eller förkasta resultatet. Word-of-mouth och content marketing hade ett starkt positivt samband med konsumenternas attityder. Det fanns inga skillnader mellan könen. En liten skillnad upptäcktes mellan olika användare där de som någon gång publicerat något på TikTok hade positivare kognitiv attityd än de som aldrig publicerat något. Introduction: The introduction consist of how the digital world of social networking has evolved and been given more room in the individuals everyday life which has made it possible for the platforms to become excellent marketing channels. Then the study presents the new sensation TikTok and their potential part in marketing. Purpose: This paper aims to investigate the influence of TikTok marketing communications on young consumers’ cognitive, affective and behavioral attitude components in Sweden. Research questions: Based on the study’s purpose the following research questions where phrased: 1. What influence do TikTok marketing communications have on young consumers’ cognitive, affective and behavioral attitude components? 2. What influence do background variables have on young consumers’ attitudes towards marketing through TikTok? Theory: The theoretical part of the study provides more in-depth explanations about social media as a marketing tool, the complex concept of an attitude which can be divided into three different components. Furthermore, the theories of word-of-mouth, content marketing, Generation Z, differences in genders attitudinal responses, and differences among various types of users, are described. Method: The study is based on a quantitative method and a cross-sectional design was applied. An online survey was used via self-administered questionnaires that where distributed through a snowball sampling. Data was analyzed through the statistical tool SPSS by using T-tests, bivariate correlation analysis and ANOVA analysis. Conclusion: The study discovered that young consumers displayed unfavorable attitudes towards marketing communications through TikTok. However, both word-of-mouth and content marketing was positively correlated to attitudes. No significant differences were found between genders. Individuals who had at least posted content sometime on TikTok displayed more favorable cognitive attitudes than those who had never posted on TikTok.

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Melin, Elina. "China's sharp power through TikTok : A case study of how China can use sharp power through TikTok." Thesis, Linnéuniversitetet, Institutionen för statsvetenskap (ST), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-101079.

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This study develops a theoretical framework for the concept of sharp power and applies it on the case of TikTok to gain an understanding of how China can use sharp power through TikTok. The first research question refers to how sharp power can be conceptualized and what its key components are. The second question refers to what extent China uses sharp power through TikTok. This study used a case study as a method to answer the research questions. The key components of sharp power are manipulation, censorship, propaganda, control, and influence. The result shows that China has the ability to use TikTok in its exercise of political power, meaning that they can manipulate, censor, propagate, control, and influence through the app if they want to. One of the conclusions is that the connection between the Chinese government and TikTok is clear, but it was difficult to show a direct link based on the key components of sharp power applied to the empirical material.

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Mou, Jessie Boxin. "Study on social media marketing campaign strategy -- TikTok and Instagram." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/127010.

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Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020 Cataloged from the official PDF of thesis. Includes bibliographical references (pages 39-41). Social media is known as "a group of Internet-based applications that builds on ideological and technological foundations of Web 2.0, and it allows the creation and exchange of user generated content (Kaplan and Haenlein 2010, p. 61)." Individual users create their personal profiles, blog and connect with their friends leveraging a variety of functions including profile searching, instant messaging, sharing and commenting. With development of social media, social media became a well adopted channel for marketers to build brand awareness, launch new products, engage with target audience, source qualified leads in a fast and efficient manner. TikTok and Instagram are the top and emerging social media platforms that are being adopted by marketers to reach and engage with their target audience. There have not been a lot of research focusing on the impact of social media marketing on these platforms on consumer buying behaviors. Thus, the writer aims to provide companies with recommendations on developing their social media strategies through this research. In order to achieve the goal, the author first reviewed and referenced research completed to understand how social identity theory, individualism vs. collectivism cultures impact consumers' buying behaviors; investigated how co-creation, virtual community transformed consumers' interaction with one and another; and compared consumers' different reactions to content marketing, sponsored content together with user generated content. With understanding of previous research, the writer then focused the study on beauty industry and leveraged beauty industry as a representation to study social media strategies that companies should deploy . She used empathy interview, case studies to understand how consumers behave to different social media marketing programs and made her recommendations to companies developing their social media marketing strategy. Companies should first align on their short term and long term marketing goals and evaluate if its brand and product are suitable to be marketed through these social media channels. Then the company need to decide on which step of the marketing funnel are they trying to improve on in order to select the correct marketing strategy. Lastly, companies should establish its own consumer persona in order to finalize which KOLs to work with and how much budget they have for the social media marketing campaigns. by Jessie Boxin Mou. S.M. in Management Studies S.M.inManagementStudies Massachusetts Institute of Technology, Sloan School of Management

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Sengelmann, Michael. "An Overview of Reverse Engineering and A Security Analysis of TikTok." University of Cincinnati / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1613748245334672.

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Kilström, Isabell. "#COVID19 : En kvalitativ studie om Världshälsoorganisationens kriskommunikation på TikTok och Instagram." Thesis, Högskolan i Gävle, Avdelningen för humaniora, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36046.

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Den här studien grundar sig i en kvalitativ textanalys ur ett retoriskt och semiotiskt perspektiv. Syftet med denna undersökning var att se om det finns några skillnader i budskapen i kriskommunikationen som rör Covid-19 på World Health Organizations Instagram- och TikTokkonto samt att se om det finns några retoriska argument i dessa inlägg. Uppsatsen vill även ta reda på hur WHO förstärker budskapen som kommuniceras. De teoretiska utgångspunkterna för denna studie är kriskommunikation och krisretorik. I den tidigare forskningen som denna uppsats utgått ifrån beskrivs framgångsrik kriskommunikation ur ett retoriskt perspektiv. Ett av framgångskoncepten ur en retorisk synvinkel var att bygga sin kriskommunikation med hjälp av pathos. I resultatet för denna undersökning framkom det att budskapen skiljer sig men inte avsevärt mycket mellan plattformarna men att på Instagram byggs kommunikationen mera på logos och på TikTok mera på pathos. Resultatet visade även att WHO på Instagram använder sig av piktogram och bilder för att förstärka budskapet.

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Sartorello, Aurora <1995&gt. "TikTok: l’ultima frontiera del social. Un nuovo codice di espressione dell’arte." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/18667.

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Il seguente lavoro si ripropone di analizzare il fenomeno “TikTok”, lo spazio virtuale per eccellenza degli adolescenti e, a tutti gli effetti, il social network del momento nato nel 2017 all’insegna del divertimento, dell’intrattenimento e della creatività e basato sulla produzione e condivisione di brevi video. E’ innegabile che la rivoluzione digitale, la nascita del Web e dei nuovi media, tra cui i social network, abbia e stia ancora avendo effetti di cambiamento nelle società, soprattutto nel modo di relazionarci ed approcciarci. Anche il settore museale oramai non può più prescindere dall’utilizzo delle nuove tecnologie come strumenti atti ad amplificare la comunicazione e creare un rapporto bidirezionale e partecipato con i visitatori. Alla luce di questo, dopo aver analizzato l’attuale stato della fruizione culturale in Italia, il rapporto tra musei e nuovi media e la presenza museale sui social network, verrà preso in esame TikTok per comprenderne il successo riscontrato e capirne le peculiarità distintive. Infine, attraverso l’analisi di alcuni profili di musei presenti su questa piattaforma e la presentazione di un’indagine effettuata in merito all’opinione dei partecipanti riguardo ai contenuti pubblicati dai musei, si cercherà di capire se TikTok possa rappresentare un valido canale di comunicazione alternativo atto soprattutto ad attrarre il target dei teenager, non coperto dagli altri social e ancora poco interessato a visitare i musei.

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Ahlse, Johannes, Felix Nilsson, and Nina Sandström. "It's time to TikTok : Exploring Generation Z's motivations to participate in #Challenges." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48708.

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Background: With the emergence of new social platforms, nascent strategies of Viral Marketing utilizing User-generated Content has developed. TikTok is a new social media based on User-generated videos, where content is mainly expressed in the form of #challenges. Given its nascent nature, marketers lack clear directives of how to capitalize on #challenges by engaging the user base, in their pursuit of reaching virality. As the underlying motivations behind the participation of #challenges are unknown, further research is required. Purpose: The purpose of this study is therefore to explore what motivates Gen Z users to participate in #challenges on TikTok and how companies can utilize these motivations to structure their own #challenges’ in marketing campaigns. Method: This is an exploratory qualitative study inspired by grounded theory where sixteen semi-structured, in-depth interviews were held with participants classified as Gen Z. Qualitative content analysis was used to develop a revised model of Uses and Gratification Theory. Conclusion: The results suggests that the Uses and Gratification theory could be used in explaining the underlying motivation for participating in #challenges on TikTok. By drawing connections between Uses and Gratification Theory and empirical data, a revised model was found to include the six traditional forms of motivations with structure as an added seventh prevalent motivation on TikTok. The results propose the motivators factors to participate in a challenge to be intertwined but suggest Entertainment to be a superseding motivator. Suggestions of elements that marketers could implement in their campaigns were thereafter derived.

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Pettersson, Nils, and Alexander Frost. "Vad får en Zoomer att ticka? : En kvalitativ studie om Generation Z och TikTok." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48190.

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Date: 6th of June 2020 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alexander Frost Nils Pettersson (97/06/28) (98/03/15) Title: What makes a Zoomer tick? A qualitative study about Generation Z and TikTok. Tutor: Aswo Safari Keywords: Generation Z, TikTok, Viral, Engagement. Research question: What factors according to generation Z, help promote viral marketing campaigns on TikTok? Purpose: The aim of the study is to create an increased understanding surrounding the factors contributing to viral marketing campaigns on TikTok. The authors aim to answer which characteristics that the majority user base generation Z find engaging in companies attempts at marketing themselves on TikTok. Method: This study utilizes a qualitative approach and the data was collected through focus groups. Two focus groups were conducted with a total of twelve participants. Conclusion: The authors conclude with four main factors that according to the participants contribute to consumer engagement on TikTok. These factors are humor, simplicity, relatableness and creativity.

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Champion, Victoria, and Liss Thunberg. "Hur populära är dina åsikter? : En kvantitativ studie om TikTok som nyhets- och diskussionsforum." Thesis, Mittuniversitetet, Institutionen för medie- och kommunikationsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-40983.

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TikTok is a newly established social media platform with a lot of active and young users. On the app all kinds of political and controversial subjects get discussed, but how these are received, shared and interacted with are not something that we know a lot about today. The purpose of the study is to see how the news of the american presidential election and the abortion debate are being framed on the social media platform TikTok, as well as seeing what types of subjects within these debates are getting the most attention. This study did a quantitative content analysis, examining 600 analysis units. These have been divided into two TikToks hashtags, called #Abortionban and #Election2020. With 300 videos per hashtag, these have been further divided into popular videos versus unpopular videos – 150 per each. The videos are mostly framed as negative or neutral for the most part on both the hashtags, but the abortionban hashtag is more critical and also more emotional than the Election2020 hashtag. As the Election2020 hashtag leaned in almost all instances towards being more neutral and emotional but not at all critical. Barely one third of the 300 videos in the Election2020 hashtag was critical, while the majority of the abortionban hashtag, marking 80 percent, was critical. This was the biggest difference between the two hashtags, as well as the Abortionban hashtag being much more emotional, but the difference there was not as noticable. The most prominent subjects discussed within the hashtags were the same both within the popular and the impopular videos, and had a lot in common. For example on the Abortionban hashtag the subjects prochoice and prolife were both very prominent in the popular and unpopular videos, as well as voting and humour for the Election2020 hashtag. Which shows that some subjects get discussed no matter the interaction they get from their audiences, and are often subjects that the general public has a lot of thoughts on, as well as for being discussed in other media.

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Trigo, Inês Sofia Cabral. "Dependência da aplicação Tiktok : motivações, personalidade, flow e sentimento de pertença na origem do vício." Master's thesis, Instituto Superior de Economia e Gestão, 2021. http://hdl.handle.net/10400.5/23264.

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Mestrado Bolonha em Marketing Esta investigação tem como objetivos (1) investigar que fatores levam ao desenvolvimento de uma utilização viciante da rede social TikTok, considerando características individuais do utilizador, gratificações obtidas durante o uso da rede social, o estado de flow e o sentimento de pertença; (2) examinar se o estado de flow induzido durante a utilização da TikTok varia com as características individuais do utilizador, com as gratificações anteriormente identificadas e com o sentimento de pertença, e por fim, (3) investigar se o sentimento de pertença varia com as gratificações obtidas durante o uso da rede social. O estudo usa uma metodologia quantitativa, com recurso a questionário online. Foram obtidas 650 respostas válidas através de uma amostra por conveniência, e usada a técnica de análise de regressões lineares múltiplas. Esta pesquisa traz novos insights para a literatura sobre o vício em redes sociais, identificando alguns dos antecedentes do vício na TikTok. Mais especificamente, os dados permitem especular que o Sentimento de Pertença pode representar um novo mecanismo pelas quais as motivações Evasão e Autoexpressão influenciam a adição à TikTok. Este estudo fornece evidências da relação positiva entre as gratificações nas redes sociais e a sua influência no flow e no sentimento de pertença, levando ao uso problemático de uma rede social. Este conhecimento pode ajudar a informar os provedores de redes sociais sobre os triggers do envolvimento dos utilizadores. Pode ainda ajudar a informar as autoridades de saúde pública sobre como ajudar os utilizadores a superar comportamentos de dependência nas redes sociais. This research aims to (1) investigate which factors lead to the development of addictive use of the social network TikTok, considering individual user characteristics, gratifications obtained during the use of the social network, the state of flow and the sense of belonging; (2) examine whether the state of flow induced during the use of TikTok varies with the individual user characteristics, with the previously identified gratifications and with the sense of belonging, and finally, (3) investigate whether the sense of belonging varies with the gratifications obtained during the use of the social network. The study uses a quantitative methodology, using an online questionnaire. 650 valid responses were obtained through a convenience sample, and the multiple linear regression analysis technique was used. This research brings new insights to the literature on social media addiction by identifying some of the antecedents of addiction on TikTok. More specifically, the data allow us to speculate that Sense of Belonging may represent a novel mechanism by which Escapism and Self-expression motivations influence TikTok addition. This study provides evidence of the positive relationship between social network gratifications and their influence on flow and sense of belonging, leading to problematic social network use. This knowledge can help inform social network providers about the triggers of user engagement. It can also help inform public health authorities on how to help users overcome addictive behaviour on social networks. info:eu-repo/semantics/publishedVersion

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Books on the topic "TikTok"

Boffone, Trevor. TikTok Cultures in the United States. Routledge, 2022. http://dx.doi.org/10.4324/9781003280705.

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Ahmed, Wasim. How to Conduct Research on TikTok. SAGE Publications, Ltd., 2022. http://dx.doi.org/10.4135/9781529607437.

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TikTok. Bellwether Media, 2024.

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TikTok. North Star Editions, 2023.

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TikTok. North Star Editions, 2023.

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Reign, Ashley. TikTok. Mason Crest, 2023.

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TikTok. North Star Editions, 2023.

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Bermúdez, Juan. Musicking TikTok. Bloomsbury Publishing Inc, 2024. http://dx.doi.org/10.5040/9798765112212.

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This ethnographic work about TikTok’s musicking in a glocal (Austrian) context complements and build upon ethnomusicological assumptions, theories, and methods for the study of musical practices in digital spaces. An overview of elements that make up TikTok’s interface as well as the technical-performative possibilities that it allows, this book introduces a general categorization of existing performance types and how TikTokers appropriate the platform to make their music. It illustrates how some TikTokers became aware of and began using TikTok, and it reviews some of the different strategies TikTokers apply to learn how to use the application and successfully develop their performances. The author explores how performers move from being “ordinary users” to becoming TikTokers, developing and performing an identity he calls TikTok Persona. Moreover, the author discusses how some TikTok practices can and have occurred across multiple, interconnected platforms, and he examines how localities are articulated and negotiated in these contexts. The author argues for an understanding of musicking as a multimedia practice that different actors create and experience individually in everyday synchronous and asynchronous, physical and digital situations. The so-called TikTokers, the author demonstrates, create a sense of identity and community through their performances. This study suggests that a digital performance can be, aside from a representation of reality, an integral part of it, serving as a fundamental space for constructing and performing identity.

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Axis. Parent's Guide to TikTokA Parent's Guide to TikTok. Tyndale House Publishers, 2022.

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Brown, Veda. TikTok Tracker. Independently Published, 2021.

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Book chapters on the topic "TikTok"

Cervi, Laura, and Santiago Tejedor. "Tiktok." In Introducción al estudio del discurso digital en español. Routledge, 2024. http://dx.doi.org/10.4324/9781003327097-10.

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Boffone, Trevor. "Latinx TikTok." In The Routledge Companion to Latine Theatre and Performance. Routledge, 2024. http://dx.doi.org/10.4324/9781003229520-54.

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Rochford, Elle, and Zachary D. Palmer. "Trans TikTok." In TikTok Cultures in the United States. Routledge, 2022. http://dx.doi.org/10.4324/9781003280705-10.

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Sweeney-Romero, Katlin Marisol. "Wellness TikTok." In TikTok Cultures in the United States. Routledge, 2022. http://dx.doi.org/10.4324/9781003280705-13.

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Sakki, Inari. "7. Unveiling populist tactics on TikTok." In Imagery of Hate Online. Open Book Publishers, 2025. https://doi.org/10.11647/obp.0447.07.

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This chapter investigates the use of multimodal communication by Riikka Purra, leader of the Finnish populist radical right-wing Finns Party (FP), on TikTok. It aims to uncover how Purra uses multimodal tactics to deliver her populist messages, especially during the 2023 Finnish parliamentary elections. The study employs a multimodal critical discursive psychology (MCDP) approach to analyze 59 TikTok videos posted by Purra preceding the 2023 elections. This methodology integrates critical discursive psychology with multimodal discourse analysis to scrutinize the content, form, and function of Purra's political communication. The analysis focuses on identifying patterns of multimodal functions in her TikTok posts, emphasizing verbal, visual, and sonic components. The research identifies four primary multimodal functions in Purra's TikTok communication: othering, colloquialization, mocking, and victimization. These are accomplished through various multimodal resources, including emojis, casual attire, direct camera engagement, and intertextual references. The study shows how these elements simplify complex political messages, foster intimacy with viewers, and strategically obscure derogatory rhetoric. The findings indicate that TikTok's multimodal affordances allow populist politicians to modernize their image and connect with younger audiences. This research contributes to the limited understanding of TikTok as a tool for populist political communication.

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Navera, Jocelyn A. S., Christian Go, and Paolo Nino Valdez. "Criticality and TikTok." In Engaging Critical Pedagogy in Education. Routledge, 2024. http://dx.doi.org/10.4324/9781003307570-14.

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Alvermann, Donna, Ellen Wynne, and William Wright. "Tales from TikTok." In Genders, Cultures, and Literacies. Routledge, 2021. http://dx.doi.org/10.4324/9781003158011-17.

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Krutrök, Moa Eriksson. "TikTok memes of grief." In The Routledge International Handbook of Child and Adolescent Grief in Contemporary Contexts. Routledge, 2023. http://dx.doi.org/10.4324/9781003221692-30.

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Nichols, David. "Space, place and TikTok." In The Discursive Construction of Place in the Digital Age. Routledge, 2023. http://dx.doi.org/10.4324/9781003335535-6.

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Peteranderl, Sonja, and Julia Jaroschewski. "Organisierte Kriminalität auf TikTok." In Cyberkriminologie – Theorien, Methoden, Erscheinungsformen. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-35442-8_39.

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Conference papers on the topic "TikTok"

Cools, Kasper, Gideon Mailette De Buy Wenniger, and Clara Maathuis. "Modeling offensive content detection for TikTok." In 2024 IEEE Digital Platforms and Societal Harms (DPSH). IEEE, 2024. https://doi.org/10.1109/dpsh60098.2024.10774634.

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Syamsuar, Dedy, Fazri Fahrezi, Ahnaf Favian, Edy Irwansyah, and Achmad Fakhri Irawan. "Disclosure Privacy Information Social Media on TikTok." In 2024 International Conference on Information Management and Technology (ICIMTech). IEEE, 2024. https://doi.org/10.1109/icimtech63123.2024.10780839.

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Coman, Ecaterina, and Popa-Nica (Pitea) Ionela. "TIK TOK: AGGRESSION, BULLYING, AND CYBERBULLYING AMONG HIGHSCHOOL TEENS." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s10/78.

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TikTok is undoubtedly one of the Teens` favorite social networks. Introduced by Byte Dance in 2016, its huge success has turned it into a true phenomenon with a boomerang effect on human society. It allows users to create and share short videos, with audio effects and emojis though becoming a highly engaging platform for millions of high school teens worldwide. Researchers from all fields, authorities, celebrities, as well as ordinary people, all discuss the effects that the TikTok phenomenon produces on teenagers. Regarding the research topic, this article explores how TikTok impacts school teens by potentially inducing aggressive behaviors and exacerbating tendencies toward violence, bullying, and cyberbullying. The issue stems from TikTok�s rich content of unsecured video clips, alongside the algorithmically generated video feed tailored to user searches, the presence of potentially unsafe posts in the public feed, and the act of content creation itself that brings more negatives than positives, ranging from cyberbullying to aggression. The study will focus on a semi-structured face-to-face interview survey with a subset of 100 high school students from Brasov. Nonetheless, this research aims to identify levers to counteract the harmful effects produced by this network on High School teens and to offer a complex sociological approach through which High School teens can adopt a social behavior capable of supporting a healthy society.

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Gorhan, Philander, Dicky Hida Syahchari, and Azizah Omar. "The Role of Subjective Knowledge, TikTok Usage, and Brand Image in Influencing Impulsive Buying Behavior on TikTok Shop." In 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, 2024. http://dx.doi.org/10.1109/iccit62134.2024.10701189.

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Samaniego, Jonathan, Michael Samaniego, Ereunice San Martín, and Karla Samaniego. "EDUCATION AND TIKTOK, CREATING FILTERS TO PLAY AND LEARN." In 17th annual International Conference of Education, Research and Innovation. IATED, 2024. https://doi.org/10.21125/iceri.2024.2597.

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Alino, Elmer M., Charlyn A. Malimata, Joan Katherine N. Romasanta, Alyssa C. Vicente, Lord Edgardian J. Tavu, and Joevan U. Sacdalan. "Exploring TikTok as an Educational Tool: Student Insights and Perspectives." In 2024 IEEE International Conference on Computing (ICOCO). IEEE, 2024. https://doi.org/10.1109/icoco62848.2024.10928217.

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He, Ping, and Bo Yuan. "On the Information Cocoon Effect in the TikTok Recommendation Algorithm." In 2024 5th International Conference on Artificial Intelligence and Computer Engineering (ICAICE). IEEE, 2024. https://doi.org/10.1109/icaice63571.2024.10863939.

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Ananda, Muhamad Raima, Dian Kurnianingrum, and Kania Alma Tiara. "Exploring User Engagement with TikTok Live Shopping: A Sentiment Analysis." In 2024 International Conference on Intelligent Computing and Sustainable Innovations in Technology (IC-SIT). IEEE, 2024. https://doi.org/10.1109/ic-sit63503.2024.10862754.

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Dramićanin, Sandra, Goran Perić, and Marko Gašić. "The impact of TikTok on travel decision." In 1st International Scientific Conference on Economy, Management and Information Technologies-ICEMIT 2023. Toplica Academy of Applied Studies, Department of Business Studies Blace, Serbia, 2023. http://dx.doi.org/10.46793/icemit23.129d.

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Social media is becoming an essential source of travel information for potential travelers. By using the functions of social networks, identifying the target audience, and creating exciting content, tourism offer holders can promote the offer and activities to a broader audience and cultivate meaningful relationships with potential and loyal users. Offer holders in modern business must accept the opportunity that TikTok, as currently the most visited social network, offers and add this platform to their marketing strategies on social networks. TikTok's influence on the travel industry is growing, with tourists increasingly turning to the platform to find travel inspiration, discover their next vacation destination, or plan their next trip. The paper explores TikTok’s impact on tourists' travel decisions. People from the millennials (1980-1994) and the Z generation (1995-2009) in the Republic of Serbia represent 113 respondents. The analysis results show significant differences in the factors influencing the decision to travel according to the age structure of respondents who use TikTok. This paper enriches existing domestic and foreign research on the topic of tourists' travel decision-making based on the use of social networks. The results of this research can help tourism offer owners use TikTok and short videos more effectively to promote their offer.

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Parker, Sara, Benjamin Steel, and Derek Ruths. "TikTok vs. the Fourth Estate: Engagement With News on TikTok." In CARMA 2024 - 6th International Conference on Advanced Research Methods and Analytics. Universitat Politècnica de València, 2024. http://dx.doi.org/10.4995/carma2024.2024.17768.

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In addition to content from accounts the user follows, TikTok frequently emphasizes content with similar subject matter to videos the user has previously liked. As long as a user has indicated an interest in the topic (most likely by engaging with a related video), they may see a TikTok about it despite not following anyone who has ever interacted with it. Consequently, political networks and communities do not always emerge around prominent figures like politicians or professional content creators, but rather manifest as ephemeral trending topics. Our methodological approach to studying engagement with politics on TikTok therefore uses topic modeling to identify how and when TikTok users respond to news coverage about prominent current events. Specifically, we examine a large dataset of news articles, TikTok videos, and TikTok comments to uncover how TikTok discussion of the Russian-Ukrainian war temporally differs from coverage in mainstream news outlets. By examining points in time where the proportion of TikTok content about a specific topic within the war mirrors its discussion in the news – and more importantly, where it diverges – we are able to see how TikTok users include news events in their engagement with political issues. We find that the majority of TikTok videos about the Russian-Ukrainian war rarely feature prominent news stories, but rather focus on the users’ personal experiences and perspectives. However, TikTok comments are more strongly engaged with specific events and ‘hot-button’ issues related to the war. The application of our methodology allows us to observe how major news events inform the creation and discussion of content on TikTok, the discrepancy between video descriptions/hashtags and video subject matter, and the importance of the comment section as a site for political conversation.

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Reports on the topic "TikTok"

Chagas, Viktor, and Luiza de Mello Stefano. TikTok e Polarização Política no Brasil. Laboratório de Pesquisa em Comunicação, Culturas Políticas e Economia da Colaboração (coLAB), 2022. http://dx.doi.org/10.56465/ddoslab.2022.001.

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Este relatório se baseia em uma amostra composta por 23.139 vídeos publicados por 264 perfis de políticos no TikTok. Os dados coletados se referem ao período entre outubro de 2018 e março de 2022, quando se encerrou o prazo de desincompatibilização de cargos, segundo o calendário do Tribunal Superior Eleitoral (TSE). O estudo procura avaliar como os políticos utilizam e incorporam o TikTok em suas respectivas estratégias de comunicação política, que tipo de conteúdo produzem, e que resultados concretos, em termos de alcance e engajamento, eles obtêm. Muito se comenta a respeito das diferenças de apropriação de plataformas digitais por políticos de esquerda e de direita. O estudo procura abordar também essa distinção, apresentando dados empíricos que sustentam que o campo conservador-reacionário tem empregado mais e melhor o TikTok para alcançar maior visibilidade e despertar mais engajamento do público. Analisar como direita e esquerda utilizam o TikTok pode elucidar uma série de aspectos relacionados às estratégias de adoção de plataformas digitais por atores políticos. Entre os principais resultados alcançados por este estudo, destacam-se: (a) Políticos de esquerda tendem a publicar menos no TikTok do que políticos de centro e de direita; (b) Políticos de esquerda tendem a ter um número inferior de seguidores e baixos índices de engajamento, se comparados aos políticos da direita; (c) Políticos de esquerda tendem a assumir uma postura mais “dialógica” em comparação com os políticos de direita, que geralmente se caracterizam por uma postura mais “materialista”, ou seja, preferem acumular mais seguidores do que seguir outros usuários; (d) Políticos de esquerda tendem a receber menor quantidade de visualizações nos conteúdos que publicam; (e) Políticos de esquerda tendem a valorizar mais conteúdos de natureza estritamente política, ao passo que políticos de direita fazem uso de uma retórica mais voltada para o entretenimento e o humor, desviando-se frequentemente de pautas públicas; (e) Há quase duas vezes mais políticos de direita no TikTok em relação ao número de políticos de esquerda; (f) Políticos de direita tendem a utilizar mais trilhas sonoras para dublagens e aproveitar melhor as affordances da plataforma para alcançar maior alcance e engajamento; (g) Políticos de direita articulam melhor suas bases de seguidores, já que tendem a ter um número maior de visualizações em seus conteúdos quando dispõem de uma base maior de seguidores; (h) Políticos de direita tendem estatisticamente a acumular mais seguidores e a receber mais curtidas em seus vídeos, ao passo que políticos de esquerda sofrem uma tendência inversa; (i) Políticos de direita não parecem fazer muito investimento para receber mais curtidas em seus conteúdos. Por outro lado, eles costumam acumular um número bastante superior de visualizações, o que pode sugerir um papel ativo da filtragem algorítmica e do sistema de recomendações do TikTok ao indicar tais conteúdos aos usuários; (j) Tiririca é líder absoluto em diferentes métricas de engajamento da plataforma. Seu perfil, porém, não apresenta qualquer referência à sua atuação como deputado federal e se concentra na trajetória enquanto humorista.

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Lim, Han Jun. Turning TikTok views into Malaysian votes. East Asia Forum, 2024. http://dx.doi.org/10.59425/eabc.1718877600.

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Lavelle, William. The Degradation of Society, Courtesy of TikTok. Iowa State University, 2024. https://doi.org/10.31274/cc-20250502-99.

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Divon, Tom. Banning TikTok will take away once-silenced voices. Edited by Chris Bartlett. Monash University, 2023. http://dx.doi.org/10.54377/b081-3f03.

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Jalli, Nuurrianti, and Ika Idris. Time ticking for TikTok to review its policy. Edited by Shahirah Hamid and Chris Bartlett. Monash University, 2023. http://dx.doi.org/10.54377/1baa-0c56.

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Palano, Damiano. TikTok trolls and democracy: Romania’s election in crisis. Edited by Giuseppe Francaviglia. Monash University, 2024. https://doi.org/10.54377/d803-6d15.

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Southerton, Clare, and Marianne Clark. Obstetricians deliver TikTok truths with a dose of humour. Edited by Reece Hooker. Monash University, 2024. http://dx.doi.org/10.54377/c7d3-41c6.

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Łasak, Piotr, and René W. H. van der Linden. TikTok enters the battlefield in US-China tech war. Edited by Reece Hooker and Lachlan Guselli. Monash University, 2023. http://dx.doi.org/10.54377/6826-fa10.

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Guselli, Lachlan, and Olga Boichak. How the Ukraine war is being fought on TikTok. Monash University, 2023. http://dx.doi.org/10.54377/46e5-b990.

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Savic, Milovan. Montana’s TikTok ban a wake up call on data privacy. Edited by Reece Hooker. Monash University, 2023. http://dx.doi.org/10.54377/c3c7-ab72.

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