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Hempel, Ossian, Anton Johnsson, and Dante Nordling. "Unga konsumenters attityder till marknadsföring genom TikTok : En kvantitativ studie kring attityder till marknadsföring genom TikTok." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97007.
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Inledning: I inledningen redogörs för hur digitala sociala nätverk har växt fram och tagit en allt större plats i konsumenters vardag vilket har gjort dem till utmärkta marknadsföringskanaler. Därefter förklaras det nyaste stjärnskottet bland sociala medier, TikTok, och dess potentiella roll inom marknadsföring. Syfte: Studiens syfte är att undersöka hur marknadsföring genom sociala medier påverkar unga svenska konsumenters attityder. Frågeställningar: Utifrån studiens syfte har två frågeställningar formulerats: 1. Vilken påverkan har marknadsföring genom TikTok på unga konsumenters kognitiva och affektiva attitydkomponent samt beteendekomponent? 2. Vad har bakgrundsvariabler (demografiska och användning) för effekt på unga konsumenters attityder till marknadsföring genom TikTok? Teori: I studiens teoriavsnitt presenteras sociala medier som marknadsföringsverktyg mer utförligt. Därefter förklaras det komplexa begreppet attityd som delas in i tre olika attitydkomponenter. Vidare beskrivs teori runt word-of-mouth, content marketing, Generation Z, skillnader mellan könen samt skillnader mellan olika typer av användare Metod: Studien är grundad i en kvantitativ metod och en tvärsnittsdesign har tillämpats. Empirin har samlats in genom enkäter online. Data har sedan analyserats i det statistiska programmet SPSS med T-tester, korrelationsanalyser och ANOVA-analyser. Slutsats: Studien har visat att marknadsföring genom TikTok inte har en positiv påverkan på konsumenters attityder. Dock är detta den första studien av sitt slag och det krävs därför mer forskning för att stärka eller förkasta resultatet. Word-of-mouth och content marketing hade ett starkt positivt samband med konsumenternas attityder. Det fanns inga skillnader mellan könen. En liten skillnad upptäcktes mellan olika användare där de som någon gång publicerat något på TikTok hade positivare kognitiv attityd än de som aldrig publicerat något.<br>Introduction: The introduction consist of how the digital world of social networking has evolved and been given more room in the individuals everyday life which has made it possible for the platforms to become excellent marketing channels. Then the study presents the new sensation TikTok and their potential part in marketing. Purpose: This paper aims to investigate the influence of TikTok marketing communications on young consumers’ cognitive, affective and behavioral attitude components in Sweden. Research questions: Based on the study’s purpose the following research questions where phrased: 1. What influence do TikTok marketing communications have on young consumers’ cognitive, affective and behavioral attitude components? 2. What influence do background variables have on young consumers’ attitudes towards marketing through TikTok? Theory: The theoretical part of the study provides more in-depth explanations about social media as a marketing tool, the complex concept of an attitude which can be divided into three different components. Furthermore, the theories of word-of-mouth, content marketing, Generation Z, differences in genders attitudinal responses, and differences among various types of users, are described. Method: The study is based on a quantitative method and a cross-sectional design was applied. An online survey was used via self-administered questionnaires that where distributed through a snowball sampling. Data was analyzed through the statistical tool SPSS by using T-tests, bivariate correlation analysis and ANOVA analysis. Conclusion: The study discovered that young consumers displayed unfavorable attitudes towards marketing communications through TikTok. However, both word-of-mouth and content marketing was positively correlated to attitudes. No significant differences were found between genders. Individuals who had at least posted content sometime on TikTok displayed more favorable cognitive attitudes than those who had never posted on TikTok.
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Melin, Elina. "China's sharp power through TikTok : A case study of how China can use sharp power through TikTok." Thesis, Linnéuniversitetet, Institutionen för statsvetenskap (ST), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-101079.
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This study develops a theoretical framework for the concept of sharp power and applies it on the case of TikTok to gain an understanding of how China can use sharp power through TikTok. The first research question refers to how sharp power can be conceptualized and what its key components are. The second question refers to what extent China uses sharp power through TikTok. This study used a case study as a method to answer the research questions. The key components of sharp power are manipulation, censorship, propaganda, control, and influence. The result shows that China has the ability to use TikTok in its exercise of political power, meaning that they can manipulate, censor, propagate, control, and influence through the app if they want to. One of the conclusions is that the connection between the Chinese government and TikTok is clear, but it was difficult to show a direct link based on the key components of sharp power applied to the empirical material.
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Mou, Jessie Boxin. "Study on social media marketing campaign strategy -- TikTok and Instagram." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/127010.
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Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020<br>Cataloged from the official PDF of thesis.<br>Includes bibliographical references (pages 39-41).<br>Social media is known as "a group of Internet-based applications that builds on ideological and technological foundations of Web 2.0, and it allows the creation and exchange of user generated content (Kaplan and Haenlein 2010, p. 61)." Individual users create their personal profiles, blog and connect with their friends leveraging a variety of functions including profile searching, instant messaging, sharing and commenting. With development of social media, social media became a well adopted channel for marketers to build brand awareness, launch new products, engage with target audience, source qualified leads in a fast and efficient manner. TikTok and Instagram are the top and emerging social media platforms that are being adopted by marketers to reach and engage with their target audience. There have not been a lot of research focusing on the impact of social media marketing on these platforms on consumer buying behaviors.<br>Thus, the writer aims to provide companies with recommendations on developing their social media strategies through this research. In order to achieve the goal, the author first reviewed and referenced research completed to understand how social identity theory, individualism vs. collectivism cultures impact consumers' buying behaviors; investigated how co-creation, virtual community transformed consumers' interaction with one and another; and compared consumers' different reactions to content marketing, sponsored content together with user generated content. With understanding of previous research, the writer then focused the study on beauty industry and leveraged beauty industry as a representation to study social media strategies that companies should deploy . She used empathy interview, case studies to understand how consumers behave to different social media marketing programs and made her recommendations to companies developing their social media marketing strategy.<br>Companies should first align on their short term and long term marketing goals and evaluate if its brand and product are suitable to be marketed through these social media channels. Then the company need to decide on which step of the marketing funnel are they trying to improve on in order to select the correct marketing strategy. Lastly, companies should establish its own consumer persona in order to finalize which KOLs to work with and how much budget they have for the social media marketing campaigns.<br>by Jessie Boxin Mou.<br>S.M. in Management Studies<br>S.M.inManagementStudies Massachusetts Institute of Technology, Sloan School of Management
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Sengelmann, Michael. "An Overview of Reverse Engineering and A Security Analysis of TikTok." University of Cincinnati / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1613748245334672.
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Kilström, Isabell. "#COVID19 : En kvalitativ studie om Världshälsoorganisationens kriskommunikation på TikTok och Instagram." Thesis, Högskolan i Gävle, Avdelningen för humaniora, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36046.
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Den här studien grundar sig i en kvalitativ textanalys ur ett retoriskt och semiotiskt perspektiv. Syftet med denna undersökning var att se om det finns några skillnader i budskapen i kriskommunikationen som rör Covid-19 på World Health Organizations Instagram- och TikTokkonto samt att se om det finns några retoriska argument i dessa inlägg. Uppsatsen vill även ta reda på hur WHO förstärker budskapen som kommuniceras. De teoretiska utgångspunkterna för denna studie är kriskommunikation och krisretorik. I den tidigare forskningen som denna uppsats utgått ifrån beskrivs framgångsrik kriskommunikation ur ett retoriskt perspektiv. Ett av framgångskoncepten ur en retorisk synvinkel var att bygga sin kriskommunikation med hjälp av pathos. I resultatet för denna undersökning framkom det att budskapen skiljer sig men inte avsevärt mycket mellan plattformarna men att på Instagram byggs kommunikationen mera på logos och på TikTok mera på pathos. Resultatet visade även att WHO på Instagram använder sig av piktogram och bilder för att förstärka budskapet.
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Sartorello, Aurora <1995>. "TikTok: l’ultima frontiera del social. Un nuovo codice di espressione dell’arte." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/18667.
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Il seguente lavoro si ripropone di analizzare il fenomeno “TikTok”, lo spazio virtuale per eccellenza degli adolescenti e, a tutti gli effetti, il social network del momento nato nel 2017 all’insegna del divertimento, dell’intrattenimento e della creatività e basato sulla produzione e condivisione di brevi video.
E’ innegabile che la rivoluzione digitale, la nascita del Web e dei nuovi media, tra cui i social network, abbia e stia ancora avendo effetti di cambiamento nelle società, soprattutto nel modo di relazionarci ed approcciarci. Anche il settore museale oramai non può più prescindere dall’utilizzo delle nuove tecnologie come strumenti atti ad amplificare la comunicazione e creare un rapporto bidirezionale e partecipato con i visitatori.
Alla luce di questo, dopo aver analizzato l’attuale stato della fruizione culturale in Italia, il rapporto tra musei e nuovi media e la presenza museale sui social network, verrà preso in esame TikTok per comprenderne il successo riscontrato e capirne le peculiarità distintive.
Infine, attraverso l’analisi di alcuni profili di musei presenti su questa piattaforma e la presentazione di un’indagine effettuata in merito all’opinione dei partecipanti riguardo ai contenuti pubblicati dai musei, si cercherà di capire se TikTok possa rappresentare un valido canale di comunicazione alternativo atto soprattutto ad attrarre il target dei teenager, non coperto dagli altri social e ancora poco interessato a visitare i musei.
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Ahlse, Johannes, Felix Nilsson, and Nina Sandström. "It's time to TikTok : Exploring Generation Z's motivations to participate in #Challenges." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48708.
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Background: With the emergence of new social platforms, nascent strategies of Viral Marketing utilizing User-generated Content has developed. TikTok is a new social media based on User-generated videos, where content is mainly expressed in the form of #challenges. Given its nascent nature, marketers lack clear directives of how to capitalize on #challenges by engaging the user base, in their pursuit of reaching virality. As the underlying motivations behind the participation of #challenges are unknown, further research is required. Purpose: The purpose of this study is therefore to explore what motivates Gen Z users to participate in #challenges on TikTok and how companies can utilize these motivations to structure their own #challenges’ in marketing campaigns. Method: This is an exploratory qualitative study inspired by grounded theory where sixteen semi-structured, in-depth interviews were held with participants classified as Gen Z. Qualitative content analysis was used to develop a revised model of Uses and Gratification Theory. Conclusion: The results suggests that the Uses and Gratification theory could be used in explaining the underlying motivation for participating in #challenges on TikTok. By drawing connections between Uses and Gratification Theory and empirical data, a revised model was found to include the six traditional forms of motivations with structure as an added seventh prevalent motivation on TikTok. The results propose the motivators factors to participate in a challenge to be intertwined but suggest Entertainment to be a superseding motivator. Suggestions of elements that marketers could implement in their campaigns were thereafter derived.
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Pettersson, Nils, and Alexander Frost. "Vad får en Zoomer att ticka? : En kvalitativ studie om Generation Z och TikTok." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48190.
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Date: 6th of June 2020 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alexander Frost Nils Pettersson (97/06/28) (98/03/15) Title: What makes a Zoomer tick? A qualitative study about Generation Z and TikTok. Tutor: Aswo Safari Keywords: Generation Z, TikTok, Viral, Engagement. Research question: What factors according to generation Z, help promote viral marketing campaigns on TikTok? Purpose: The aim of the study is to create an increased understanding surrounding the factors contributing to viral marketing campaigns on TikTok. The authors aim to answer which characteristics that the majority user base generation Z find engaging in companies attempts at marketing themselves on TikTok. Method: This study utilizes a qualitative approach and the data was collected through focus groups. Two focus groups were conducted with a total of twelve participants. Conclusion: The authors conclude with four main factors that according to the participants contribute to consumer engagement on TikTok. These factors are humor, simplicity, relatableness and creativity.
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Champion, Victoria, and Liss Thunberg. "Hur populära är dina åsikter? : En kvantitativ studie om TikTok som nyhets- och diskussionsforum." Thesis, Mittuniversitetet, Institutionen för medie- och kommunikationsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-40983.
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TikTok is a newly established social media platform with a lot of active and young users. On the app all kinds of political and controversial subjects get discussed, but how these are received, shared and interacted with are not something that we know a lot about today. The purpose of the study is to see how the news of the american presidential election and the abortion debate are being framed on the social media platform TikTok, as well as seeing what types of subjects within these debates are getting the most attention. This study did a quantitative content analysis, examining 600 analysis units. These have been divided into two TikToks hashtags, called #Abortionban and #Election2020. With 300 videos per hashtag, these have been further divided into popular videos versus unpopular videos – 150 per each. The videos are mostly framed as negative or neutral for the most part on both the hashtags, but the abortionban hashtag is more critical and also more emotional than the Election2020 hashtag. As the Election2020 hashtag leaned in almost all instances towards being more neutral and emotional but not at all critical. Barely one third of the 300 videos in the Election2020 hashtag was critical, while the majority of the abortionban hashtag, marking 80 percent, was critical. This was the biggest difference between the two hashtags, as well as the Abortionban hashtag being much more emotional, but the difference there was not as noticable. The most prominent subjects discussed within the hashtags were the same both within the popular and the impopular videos, and had a lot in common. For example on the Abortionban hashtag the subjects prochoice and prolife were both very prominent in the popular and unpopular videos, as well as voting and humour for the Election2020 hashtag. Which shows that some subjects get discussed no matter the interaction they get from their audiences, and are often subjects that the general public has a lot of thoughts on, as well as for being discussed in other media.
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Trigo, Inês Sofia Cabral. "Dependência da aplicação Tiktok : motivações, personalidade, flow e sentimento de pertença na origem do vício." Master's thesis, Instituto Superior de Economia e Gestão, 2021. http://hdl.handle.net/10400.5/23264.
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Mestrado Bolonha em Marketing<br>Esta investigação tem como objetivos (1) investigar que fatores levam ao desenvolvimento de uma utilização viciante da rede social TikTok, considerando características individuais do utilizador, gratificações obtidas durante o uso da rede social, o estado de flow e o sentimento de pertença; (2) examinar se o estado de flow induzido durante a utilização da TikTok varia com as características individuais do utilizador, com as gratificações anteriormente identificadas e com o sentimento de pertença, e por fim, (3) investigar se o sentimento de pertença varia com as gratificações obtidas durante o uso da rede social. O estudo usa uma metodologia quantitativa, com recurso a questionário online. Foram obtidas 650 respostas válidas através de uma amostra por conveniência, e usada a técnica de análise de regressões lineares múltiplas. Esta pesquisa traz novos insights para a literatura sobre o vício em redes sociais, identificando alguns dos antecedentes do vício na TikTok. Mais especificamente, os dados permitem especular que o Sentimento de Pertença pode representar um novo mecanismo pelas quais as motivações Evasão e Autoexpressão influenciam a adição à TikTok. Este estudo fornece evidências da relação positiva entre as gratificações nas redes sociais e a sua influência no flow e no sentimento de pertença, levando ao uso problemático de uma rede social. Este conhecimento pode ajudar a informar os provedores de redes sociais sobre os triggers do envolvimento dos utilizadores. Pode ainda ajudar a informar as autoridades de saúde pública sobre como ajudar os utilizadores a superar comportamentos de dependência nas redes sociais.<br>This research aims to (1) investigate which factors lead to the development of addictive use of the social network TikTok, considering individual user characteristics, gratifications obtained during the use of the social network, the state of flow and the sense of belonging; (2) examine whether the state of flow induced during the use of TikTok varies with the individual user characteristics, with the previously identified gratifications and with the sense of belonging, and finally, (3) investigate whether the sense of belonging varies with the gratifications obtained during the use of the social network. The study uses a quantitative methodology, using an online questionnaire. 650 valid responses were obtained through a convenience sample, and the multiple linear regression analysis technique was used. This research brings new insights to the literature on social media addiction by identifying some of the antecedents of addiction on TikTok. More specifically, the data allow us to speculate that Sense of Belonging may represent a novel mechanism by which Escapism and Self-expression motivations influence TikTok addition. This study provides evidence of the positive relationship between social network gratifications and their influence on flow and sense of belonging, leading to problematic social network use. This knowledge can help inform social network providers about the triggers of user engagement. It can also help inform public health authorities on how to help users overcome addictive behaviour on social networks.<br>info:eu-repo/semantics/publishedVersion
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Tonazzo, Gloria <1997>. "The Role and Impact of Language Teaching Pages on Instagram and TikTok on the L2 or FL Learning Experience. From Theoretical Principals to a Practical Experience: Creation of an Italian Teaching Page on Instagram and TikTok." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21944.
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"Attualmente più della metà della popolazione globale utilizza mensilmente i Social Network. Il loro impiego nell’ambito dell’educazione e dell’istruzione è diventato oggetto di studio negli ultimi due decenni e particolare attenzione è stata dedicata anche ai loro risvolti nell’apprendimento delle lingue straniere. Ricerche precedenti si sono principalmente concentrate sull’analizzare come l’uso dei Social Network potesse favorire l’apprendimento linguistico in maniera implicita, o come gli insegnanti stessi potessero impiegarli durante le lezioni. Il presente studio mira invece ad investigare il loro utilizzo come luogo di apprendimento intenzionale, in cui i fruitori scelgono di accedere a contenuti volti esclusivamente alla trasmissione di nozioni specifiche. Oggetto di questa ricerca sono pertanto le pagine per l’insegnamento delle lingue su Instagram e TikTok. Attraverso un questionario ne è stata valutata l’efficacia in termini di miglioramento non solo della propria competenza linguistica, ma anche della motivazione e del piacere nell’apprendimento. I dati raccolti sono in seguito stati utilizzati per creare una pagina per l’insegnamento dell’italiano su Instagram e TikTok, la cui efficacia è stata provata tramite la somministrazione di due questionari a un gruppo di fruitori. Dalla comparazione dei due questionari, somministrati uno prima di iniziare a seguire la pagina e l’altro dopo averla seguita per un mese, sono stati verificati i benefici che questa tipologia di pagine può apportare nell’esperienza di apprendimento linguistico.
Social Networking Sites (SNSs) are currently used by more than half of the world total population every month. Their employment in the educational field has been largely studied in the last two decades with particular attention drawn to their effects on foreign language learning. Previous research mainly focused on the analysis of how language learning could benefit from the use of SNSs, and of how teachers themselves employed these tools during classroom lessons. The present study aims at investigating their usage as a place where learning purposively occurs instead, meaning that users choose to access contents that are specifically designed to convey notions. Instagram and TikTok accounts to teach foreign languages are therefore object of this research. A questionnaire was administrated to assess their efficacy in terms of improvement not only of the linguistic competence but also of motivation and pleasantness in the learning process. Data collected were then used as basis to create an Instagram and TikTok account to teach Italian. Its efficacy was proved through two questionnaires administrated to a group of users before and after following the mentioned account for one month. They were later compared to verify the benefits that this type of accounts can bring to language learning experience. "
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Noresson, Josefin. "Tiden ute för TikTok? : När en social medieapplikation blir en social maktapplikation som hotar nationell säkerhet." Thesis, Försvarshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-9680.
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Today, social media applications are used not only as a means to communicate but also as a means to exert power. In some cases, it even has gone so far that specific social media applications have been accused of constituting a threat against national security. This is the case with TikTok, today’s fastest-growing social media application in the world. TikTok is a video-sharing platform used by approximately 800 million individuals every month, developed and owned by a Chinese company named ByteDance Ltd.. The purpose of the following study is to explain how a seemingly innocent social media application like TikTok, used by individuals and owned by a private company, can constitute a threat against national security. This is performed by using the term "sharp power". The study concludes that TikTok can be used by the Chinese government to exert sharp power, enabling the state access to the global information environment.
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Eriksson, Ida, and Andrea Blixt. "När blir den digitala leken allvar? : En kvalitativ studie om innehåll och användarinteraktion på applikationen TikTok." Thesis, Högskolan i Halmstad, Akademin för hälsa och välfärd, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42740.
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Studien syftar till att undersöka vad fem identifierade trender på applikationen TikTok förmedlar samt vilken respons som trenderna bemöts med. Vidare syftar studien till att förstå och förklara det gemensamma flödet på TikTok. Studien undersöker även hur barn och ungdomar mellan 12-18 år upplever social interaktion genom TikTok, hur de beskriver användningen av applikationen samt eventuella risker och möjligheter. Studien tillämpar en kvalitativ metod genom en textanalys och intervjuer. Resultatet visar att trenderna består av innehåll som relaterar till verkligheten och även innehåll som användare återskapar. Responsen på trenderna är kommentarer om det som händer i mikrovideornas innehåll. Det framkommer även att TikToks gemensamma flöde och funktioner möjliggör stor spridning av innehåll och digitala beteenden. De unga respondenterna använder TikTok som underhållning, ett tidsfördriv och som ett socialt verktyg i vänskapsrelationer. Jargongen på TikTok ska vara ironisk enligt de unga respondenterna men samtidigt förekommer det hat och kränkningar. Slutligen kan innehåll på TikTok spridas viralt vilket utgör både möjligheter och risker. Opassande innehåll kan även vara en risk men samtidigt uppfattas TikTok som en arena för social interaktion.
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Tognacci, Selena. "Les mobilisations socio-numériques : de l’espace public numérique à la scène publique numérique, création de nouvelles sociabilités : le cas du #lundi14septembre sur TikTok." Electronic Thesis or Diss., Bourgogne Franche-Comté, 2024. http://www.theses.fr/2024UBFCH015.
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Depuis 2017, le monde a vu un nouveau réseau social numérique venirs’ajouter à la liste de ceux déjà existant : TikTok. Outre un usage récréatif, la plateforme est devenue un outil transversal, servant la visibilité à la fois des entreprises, des groupes militants, des personnalités publiques et politiques mais également permettant à des communautés de se regrouper et d’échanger. Mobiliser un hashtag va permettre aux individus de se réunir et de se reconnaitre. C’est là le point de départ de cette thèse car l’utilisation de hashtag permet à TikTok de référencer du contenu afin de construire sa base de données. L’objectif est donc de comprendre le fonctionnement d’une mobilisation socio-numérique par et pour le grand public à l’aide d’un hashtag.L’étude s’axe sur une mobilisation lycéenne qui a eu lieu en France en 2020, le #lundi14septembre, lors de laquelle des filles ont réclamé le droit de se rendre au lycée vêtue d’un crop top.Ayant constaté l’illusion d’un espace public numérique et d’une dimension militante, cette thèse démontrera que les caractéristiques des mobilisations socio-numériques donnent lesentiment d’une parole plus égale sans pour autant s’inscrire dans un réel processus démocratique. En comprenant les enjeux derrière une mobilisation sur TikTok, ce travail démontrera que les mobilisations socio-numériques sont symptomatique de notre société moderne vers des nouvelles caractéristiques où l’individu prend le pas sur le collectif et la cause sociale devient secondaire à des recherches de visibilité, d’émancipation et de reconnaissance<br>Since 2017, the world has seen a new digital social network added to the list of existing ones: TikTok. In addition to recreational use, the platform has become a cross-disciplinary tool, serving the visibility of businesses, activist groups, public figures and politicians alike, but also enabling communities to come together and exchange. Mobilizing a hashtag allows individuals to come together and recognize each other. Thisis the starting point of this thesis, as the use of hashtags enables TikTok to reference content in order to build up its database. The aim is therefore to understand how socio-numerical mobilization by and for the general public works using a hashtag.The study focuses on a high school mobilization that took place in France in 2020, #lundi14septembre, during which girls demanded the right to go to school wearingcrop tops. Having noted the illusion of a digital public space and a militant dimension, this thesis will demonstrate that the characteristics of socio-numerical mobilizations give the feeling of amore equal voice without actually being part of a real democratic process. By understanding the stakes behind a mobilization on TikTok,this work will demonstrate that socio-numerical mobilizations are symptomatic of our modern society's move towards new characteristics where the individual takes precedence over the collective, and the social cause becomes secondary to the search for visibility, emancipation and recognition
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LOPEZ, CANELLAS Naira. "The dangers of underestimating TikTok, or why Trump might have been right (for all the wrong reasons)." Doctoral thesis, European University Institute, 2022. http://hdl.handle.net/1814/74795.
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Award date: 17 June 2022. Supervisor: Professor Daniel Innerarity, European University Institute<br>TikTok has stormed into the social media realm with unique dexterity in engineering virality, to which users contribute both passively and actively through sophisticated yet accessible built-in editing tools. The research corroborates recent media uproar around the platform’s tendency to bring political discussions away from constructive, nuanced debate and into the sphere of entertainment, antagonism, or mockery. With a focus on the presence of the far right on Spanish TikTok, the study finds a clear overrepresentation of male right-wing content creators and party leaders on the platform, who seem to significantly set the tone for the interactions taking place online. The paper ends with possible avenues for further academic research on the reasons behind these imbalances, and a few recommendations aimed at both the platform and European policymakers stressing why it is imperative that they are tackled with urgency.
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Esparraga, Herrera Yessi Anahi. "Propuesta de integración de la red social TikTok para fortalecer la competencia oral en estudiantes del nivel secundario." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2021. http://hdl.handle.net/20.500.12423/3534.
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Uno de los problemas dentro de las aulas es el desarrollo de la competencia oral. Es más, a raíz de la pandemia por COVID-19 y la implementación de la Estrategia Aprendo en Casa, esta quedó relegada debido a la dificultad de una didáctica adecuada para trabajarla. En este contexto, se realizará una investigación cuyo objetivo es diseñar una propuesta de integración de la red social TikTok en los procesos de enseñanza aprendizaje para fortalecer la competencia oral en estudiantes de primer grado de nivel secundario de la Institución Educativa José Olaya Balandra-Santa Rosa. Se utilizará como metodología el paradigma positivista, enfoque cuantitativo, método no experimental y diseño básico. De este modo, se aplicará una prueba diagnóstica para medir la competencia oral en una muestra de 46 estudiantes. En definitiva, esta investigación tiene un alto impacto en educación puesto que responde a los cambios actuales como la globalización, el uso masivo de redes sociales y la necesidad de incorporarlas en la educación como recurso didáctico empleado y monitoreado por el docente.
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Zhou, Qiyang. "Understanding User Behaviors of Creative Practice on Short Video Sharing Platforms – A Case Study of TikTok and Bilibili." University of Cincinnati / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin155421202112545.
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Nestor, Emmie, and Adelia Pennisi. "Är du reklamblind? : En kvalitativ studie om ungdomars reklamkunnighet och hur det påverkar deras förhållningssätt till marknadsföring på TikTok." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104479.
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The social media app TikTok has recently grown enormously worldwide, especially among young people. The purpose of this study is therefore to investigate seven high school students' knowledge regarding advertising literacy between the ages of 17-18, and how it affects their approach to advertising on TikTok. The study uses theories such as the reception theory and previous research studies that are within the subject. These studies consist of stealth marketing, influencer marketing and media literacy. The study used a qualitative method by conducting semi-structured interviews that were based on showing the respondents two TikTok videos before and after the interview as well as an interview guide that contained the areas and themes the interview would revolve around. These interviews would be the foundation of answering the studies three primary questions: How do the respondents answer towards stealth marketing on TikTok? What strategies do the respondents use to identify influencer marketing on TikTok? And how does the respondents' way of viewing a TikTok video change after an interview that highlights marketing? The results of the study indicate that the respondents’ approach to stealth marketing on TikTok is influenced by their motivation to take part of the content as well as identifying a certain uncertainty regarding their stance towards stealth marketing. The overall strategies the respondents use to identify influencer marketing on TikTok are through tags and hashtags in the description, when company logos and trademarks appear, noticing the influencer's tone of voice, and if the influencer's content is different from what they normally do. And last but not least, the respondents became generally more critical towards the two TikTok videos after the interview had taken place. The conclusion of this study is to encourage Swedish schools to become better at teaching students about source criticism and stealth marketing on social media platforms since this study has shown a pattern of uncertainty among the respondents regarding their criticism skills on social media platforms.
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Westman, Sam, and Hanna Engman. "Vad gömmer sig i kommentarsfältet? : En kvalitativ innehållsanalys om hur unga kvinnor bemöts i sina kommentarsfält på applikationen TikTok." Thesis, Högskolan i Gävle, Avdelningen för humaniora, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36383.
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Syftet med denna studie var att bidra till ökad kunskap kring applikationen TikTok då det är en plattform som just nu ökar i popularitet, särskilt i åldrarna 16 – 25 (Svenskarna och internet 2020). Samt att få en inblick i hur kvinnor bemöts i applikationen. Vi valde att fokusera på hur unga kvinnor i åldrarna 16 – 25 bemöts och talas om i kommentarsfälten under sina egna videor, och om det fanns något samband mellan vilken typ av video de lade upp och den sortens kommentarer de fick; samt om det fanns tydliga skillnader mellan hur män och kvinnor uttryckte sig mot, och / eller, om de unga kvinnorna. Urvalet för undersökningen var tio kvinnliga TikTok-konton i åldern 16 – 25, den så kallade generation z. Metoden som användes var en kvalitativ innehållsanalys där vi med hjälp av ett analysschema analyserade sammanlagt 2000 kommentarer under de valda TikTok-kontonas videor. Resultatet visade att män och kvinnor uttrycker sig annorlunda, samt fokuserar på olika saker när de kommenterar kvinnornas videor. Kvinnor visade sig vara mer positiva än männen, samtidigt som de även skriv mest negativa kommentarer direkt riktade mot kvinnornas utseende. Männen däremot skrev framför allt negativa kommentarer som då var riktade mot kvinnornas åsikter, typiskt kvinnliga normer, sexistiska kommentarer, samt i princip allt innehåll som kunde beröra männen själva. När det gäller sambandet mellan videornas innehåll och kommentarerna, så fanns det ett visst mönster, men i grunden verkar det handla mer om vem personen bakom videon är och vilket syfte TikTok-kanalen har.
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Liu, Jessie, and John Brink. "Rekommendationsbaserat vs. Följarbaserat : En analys av TikToks olika flödens påverkan på användares skärmtid." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-298335.
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Rekommendationsbaserade flöden har blivit en allt större del av dagens sociala medier för att öka användarnas tid på plattformarna. TikTok är en populär social medie-applikation där användare kan lägga upp korta videos och dela dessa med andra människor. Det som skiljer TikTok från många andra sociala medier är att dess huvudsakliga flöde främst baseras på rekommendationsbaserat innehåll, men även visa innehåll från konton som användaren följer. Det sekundära flödet är följarbaserat och visar endast innehåll från konton som användaren följer. Denna studie undersöker hur användarens skärmtid påverkas av att endast använda flödet med främst rekommendationsbaserat innehåll jämfört med flödet med följarbaserat innehåll. Vidare diskuteras även de fysiska och psykiska hälsoeffekter som hög skärmtid har på människor, såsom överdriven användning av appen. Resultatet visade att studiedeltagarnas skärmtid på TikTok ökade när de använde det rekommendationsbaserade flödet. Nästan alla studiedeltagare gillade detta flöde mer än det andra, vilket öppnade diskussionen för det följarbaserade flödets nödvändighet. Däremot var studiedeltagarnas totala skärmtid densamma, oavsett flöde, vilket syftade på att de använde andra appar för att fylla ut tiden. Detta leder frågan om användandet av specifika appar verkligen kan justeras för att ändra den totala skärmtiden, eller om man bör undersöka användandet av hela kategorier av appar.<br>Recommendation-based feeds have become an increasingly established feature of today's social media, in order to increase users' time on the platforms. TikTok is a popular social media application where users can upload short videos and share these with other people. What distinguishes TikTok from many other social media is that primary feed is mainly based on recommendation-based content, but can also show content from accounts that the user follows. The secondary feed is follower-based and only shows content from accounts that the user follows. This study examines how the user's screen time is affected by using only the feed with mainly recommendation-based content compared to the feed with follower-based content. Furthermore, the physical and mental health effects of high screen time on people are also discussed, such as excessive use of the application. The results showed that the study participants' screen time on TikTok increased when they used the recommendation-based feed. Almost all study participants liked this feed more than the other, which opened discussion about the necessity of the follower-based flow. However, the study participants' total screen time was the same, regardless of feed, which meant that they used other apps to fill in the time. This raises the question of whether the use of specific apps really can be adjusted to change the total screen time, or if one should examine the usage of entire categories of applications.
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Hermansdotter, Mikaela, and Jesper Cederlind. "Tick tack, Tik Tok. Hög tid attlära känna den moderna tidensopinionsbildare : En kvalitativ studie om unga influencers på mobilappen TikTok." Thesis, Stockholms universitet, Marknadsföring, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-164994.
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Det faktum att unga människor, genom sociala medier, i allt större utsträckning erhåller makt att påverka har kommersialiserats av företag genom marknadsföringsmetoden influencer marketing. Merparten av forskningen kring influencer marketing fokuserar dock på företag eller följare – men vad vet vi egentligen om hur dessa influencers själva betraktar fenomenet och sin roll? Vad är det egentligen som driver influencers under 18 år? Denna studie ämnar besvara dessa frågor och därigenom tillhandahålla viktig insikt kring hur företag bäst förhåller sig till gruppen unga influencers. I studien medverkar fem influencers i åldrarna 14–17 år från mobilappen TikTok, där de i skrivande stund har mellan 172 000 till 2,3 miljoner följare. Studien visar på en relativt medveten grupp unga individer med god förståelse för sin roll i marknadsföringssystemet, likväl som för sin roll som opinionsbildare och influencer. Generellt uppvisar de en negativ uppfattning till reklam i allmänhet men en positiv inställning till influencer marketing. De innehar vidare stark kritisk inställning till det som de identifierar som missbrukande av rollen influencer. Trots att influencers främst tycks drivas av personlig vinning så har de en tydlig önskan att fungera som förebild och inspirationskälla. Influencers tycks vidare i stor grad drivas av inre motivationskällor och uppvisar stor personlig integritet samt selektivitet vid val av företagssamarbeten. Ett framgångsrikt samarbete bör därför upplevas som självvalt, innehålla rätt typ av budskap samt ge visst utrymme för egna tolkningar.<br>The fact that young people, through social media, has increasingly been given the power to influence has been commercialized by companies through the marketing method influencer marketing. However, most of the research on influencer marketing focuses on companies or followers – but what do we really know about how these influencers themselves regard the phenomenon and their role? What is it that drives influencers under the age of 18? This study aims to answer these questions and thereby provide important insights about how companies best relate to the group of young influencers. The participants in the study, which are aged between 14 and 17, are active on the mobile app TikTok. At the time of writing, they have between 172,000 to 2.3 million followers on the platform. The study shows a relatively conscious group of young individuals with a good understanding for their role in the marketing system, as well as their role as opinion leaders and influencers. Generally, they show a negative view of advertising in general but a positive attitude to influencer marketing. They also have a strong perception of possible negative aspects, that they identify as an abuse of the role influencer. Despite the fact that influencers mainly seem to be driven by personal gain, they have a clear desire to act as a role model and source of inspiration. Influencers seem to be strongly driven by internal sources of motivation and therefore show great personal integrity as well as selectivity to collaborations with companies. To achieve a successful business collaboration, the cooperation should therefore be perceived by influencers as self-chosen, contain the right kind of message and finally give enough room for the influencer’s own interpretations.
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Soto, Betancourt Daniela, and Oehsen Tonja von. "The Effectiveness of TikTok in Building small Businesses: A quantitative study of a Media Sharing Network based on the Task-Technology fit model." Thesis, Jönköping University, Tekniska Högskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-54300.
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The main purpose of this paper’s research aims to evaluate the effectiveness of a Media Sharing Network (MSN) in building small businesses. The effectiveness is measured by means of raising the website traffic numbers. Due to its’ novelty, there is a lack of research on TikTok, creating a research gap requiring further investigation for this MSN. Therefore this social media is used as a tool for data collection for this paper’s investigation. In addition, the effectiveness of the various features is evaluated to identify the one most fit for the set task of raising brand awareness through MSNs.
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Rsaissi, Youness. "La mise en scène de soi des adolescent.es « en ligne » et « hors ligne » sous le prisme du genreEnjeux, contradictions et continuités entre le collège et TikTok." Electronic Thesis or Diss., CY Cergy Paris Université, 2024. http://www.theses.fr/2024CYUN1321.
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Dans cette thèse, je m'intéresse aux dynamiques du cybersexisme et aux pratiques numériques des adolescent·es, en mettant un accent particulier sur le réseau social TikTok. Mon objectif est d'offrir une analyse détaillée des enjeux, des contradictions et des continuités qui existent entre les espaces réels, le collège, et les espaces virtuels. J'essaie de comprendre comment les jeunes se présentent, s'expriment et se mettent en scène en ligne, sous le prisme du genre. Cette recherche vise à montrer comment, dans ces environnements, les adolescent·es naviguent entre le respect et la transgression des normes genrées, tout en cherchant à maintenir ou à négocier leur place sociale. Pour saisir cette complexité, j'ai opté pour une méthodologie mixte : une enquête ethnographique dans un collège classé REP+ et une netnographie sur TikTok. Cette double approche me permet de capter la richesse des interactions sociales et des pratiques numériques, influencées par les dynamiques de genre. Du coté des adultes, des entretiens avec des professionnels de l'Éducation nationale offrent de saisir leur perception de la relation numérique de leurs élèves. Cela me permet d'apporter des éléments nécessaires à la compréhension et à l'accompagnement des jeunes dans leurs usages numériques, tout en tenant compte des réticences de ces professionnels. Les résultats montrent comment le cybersexisme contribue au maintien d'un ordre genré en ligne, un ordre co-construit par les jeunes eux-mêmes. Sur TikTok, les adolescent·es suivent les normes sociales genrées pour être acceptés, tout en élaborant des stratégies complexes pour conserver leur statut social. Ces stratégies sont à la fois des formes de résistance et de soumission aux attentes sociales. Le réseau social devient ainsi un espace où les normes sont à la fois reproduites et contestées. En discutant avec les professionnels de l'Éducation nationale, une réticence marquée à s'impliquer sur les réseaux sociaux a été mise au jour. Ces espaces sont souvent perçus comme dangereux ou perturbateurs pour l'apprentissage. Cependant, la pandémie de COVID-19 a bouleversé ces perceptions : certains enseignant·es ont commencé à utiliser ces outils pour maintenir une relation pédagogique en ligne avec leurs élèves. Cette bascule soulève une question importante : comment les professionnels peuvent-ils mieux comprendre et accompagner les "digital natives" dans leur construction identitaire en ligne, tout en dépassant leurs perceptions négatives de ces espaces ?<br>In this thesis, I focus on the dynamics of cybersexism and the digital practices of adolescents, with a particular emphasis on the social network TikTok. My goal is to provide a detailed analysis of the issues, contradictions, and continuities that exist between real spaces, such as the school environment, and virtual spaces. I aim to understand how young people present themselves, express themselves, and perform online, through the lens of gender. This research seeks to show how, within these environments, adolescents navigate between adhering to and transgressing gender norms while striving to maintain or negotiate their social status. To capture this complexity, I adopted a mixed methodology: an ethnographic study within a middle school classified as REP+ and a netnography on TikTok. This dual approach allows me to capture the richness of social interactions and digital practices influenced by gender dynamics. I also conducted interviews with professionals in the National Education system to understand how they perceive the digital relationship between themselves and their students. This provides valuable insights for understanding and supporting young people in their digital practices, while also considering the reservations of these professionals. The results show how cybersexism contributes to the maintenance of a gendered order online, an order that is often co-constructed by the young people themselves. On TikTok, adolescents follow gendered social norms to be accepted, while simultaneously developing complex strategies to maintain their social standing. These strategies represent both forms of resistance and submission to social expectations. The social network thus becomes a space where norms are both reproduced and challenged. In discussions with National Education professionals, I observed a marked reluctance to engage with social networks. These spaces are often seen as dangerous or disruptive to learning. However, the COVID-19 pandemic has altered these perceptions: some teachers began using these tools to maintain an online pedagogical relationship with their students. This shift raises an important question: how can professionals better understand and support "digital natives" in their online identity construction while overcoming their often-negative perceptions of these spaces?
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Reje, Franzén Fanny, and Saga Gardelin. "Hide and seek with algorithm : En intervjustudie av cosplay-kreatörers "folk" teorier i förhållande till TikToks algoritm." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104833.
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This essay aims to study the relationship between cosplay content creators and TikTok’s algorithm. To study this relationship the essay will conduct a qualitative semi-structured interviews with creators from the cosplay community on TikTok. Since the rise of digital plattforms the media and the role of producer as well as consumer has changed drastically. TikTok has been growing rapidly in popularity since its entry on the market, and by 2020 it had 500 million active users. Since many of today's digital platforms have consumer produced content, the consumer of today has taken on a mixed role between consuming and creating content, which creates a new relationship. The content consumers produce vary vastly on TikTok but one kind that has been present in much of TikTok’s existence is cosplay content. Cosplayers are creators who design costumes to already established characters or franchises. Since a discourse has started in the cosplay community on TikTok about the algorithm suppressing their content the study found it to be a good way to start examining content creators as individuals and how they behave towards an algorithm in their content creation process. The study aims to use algorithmic “folk” theory to examine what theories have been created in the community and how the theories affect the creators. The study also applies gatekeeping theory and social cognitive theory (SCT) to paint a clearer picture in how these creators view the algorithm. Seven interviews with cosplay content creators were conducted and with the help of a thematic analysis method the study found several themes in how the creators view and behave in relation to TikTok and its algorithm. The results of our study shows that there’s a definite present of “folk” theories created inside of the community. The most distinct behaviour relating to “folk” theory among the creators was that they can’t use the hashtag cosplay in the belief that the algorithm would suppress the content. This study concludes that the creators are more aware of the algorithm then they themself know and have different ways of working with and around it.
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Källebring, Hanna, and Olivia Symoens. "Bilden av USA och Kina i amerikansk och svensk media : En kvalitativ fallstudie om hur USA och Kina framställs i artiklar om appen TikTok från Dagens Nyheter och The New York Times." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-101701.
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In 2018 the app TikTok was bought by the Chinese technology company ByteDance. Two years later the app had over 800 million users across the world, with over 100 million of them living in America. In 2020 a conflict emerged between America and China when the U.S. government started accusing the app of collecting American user data and sharing it with the Chinese Communist Party. The purpose of our study is to examine how the U.S. and China are framed in articles about TikTok in the American newspaper The New York Times and the Swedish newspaper Dagens Nyheter. In our study we examine a total of 20 articles between the 1 August 2020 and the 1 October 2020. We chose 10 news- or debate articles from each newspaper to analyse. Our study is implemented through a qualitative case study and a thematic analysis. The case in our study is the debate around TikTok, which is a small part of the larger conflict that has been going on between the U.S. and China for several years. Our study is based on two theories. The first theory we used in our study is the framing theory and the second theory is the othering theory which is derived from the post colonial theory. Through examining the articles in our study we draw the conclusion that the U.S. is described as the “Self” whilst China is often described as the “Other”. This is framed by showing how the U.S. and its userdata needed to be protected from China and the Chinese government. Throughout our analysis of the newspapers, China is framed as an enemy and a threat to the U.S. national security. In turn the U.S. is framed by being on top of the hierarchy between the countries and as though against China.
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Lundström, Klara. "Sociala medieanvändning hos kvinnor kopplat till utbildningsnivå : En kvantitativ studie som undersöker åldersgruppen 18-30 år." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54246.
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Bakgrund: Sociala medieanvändningen har ökat och blivit aktuellt för folkhälsan. Kön, ålder och utbildningsnivå ingår i begreppet socioekonomiska skillnader och kan kopplas till användning av sociala medier. Modellen KASAM används som förklaringsmodell till hur meningsfullhet, begriplighet och hanterbarhet kan kopplas till användning av sociala medier. Syfte: Studiens syfte är att undersöka samband mellan användning av sociala medier och utbildningsnivå hos kvinnor i åldrarna 18–30 år samt om det finns några skillnader i användning av sociala medier i åldersgruppen 18–24 år samt 25–30 år. Metod: Genom en kvantitativ ansats samlades data in genom elektroniska enkäter och 109 respondenter besvarade denna. Dataanalysen genomfördes med hjälp av frekvenstabeller, korstabeller och chi-två-test för att finna samband och skillnader mellan variablerna. Resultat: Majoriteten av respondenterna använde Instagram och YouTube i tidsintervallet 31 minuter eller mer medan majoriteten som använde TikTok, Twitter samt Facebook befann sig i tidsintervallet 0–30 minuter per dag. Användningen av Instagram, Twitter, Facebook och YouTube var inte signifikant med utbildningsnivå medan TikTok hade signifikanta samband. Inga signifikanta skillnader fanns i användning av Instagram och Twitter. För Facebook var resultatet nära på signifikant och för TikTok och YouTube fanns signifikanta skillnader. Nyckelord: Facebook, Instagram, TikTok, Twitter, utbildningsnivå, YouTube, ålder<br>Background: The consumption of internet has increased and have become something that is topical for public health. Gender, age, and education level are included under the concept of socioeconomical differences, which can be connected to the usage of social medias. Sense of Coherence is used to describe how meaningfulness, comprehensibility and manageability and can relate to social media use. Aim: The aim of the study is to investigate whether there exist connections between usage of social media platforms and education level among women in the ages 18-30 years old, and if differences in consumption of social media occurs in the age group 18-24 years old and 25-30 years old. Method: Through a quantitative approach, data was collected with the help of internet surveys, and 109 respondents answered the survey. Data analysis was made using frequency tables, cross tables and by chi-2-tests, to find correlations and differences between the variables. Results: Most of the respondents used Instagram and YouTube in the time interval of 31 minutes or more, while the majority that used TikTok, Twitter and Facebook were found in the time interval 0-30 minutes per day. The use of Instagram, Twitter, Facebook, and YouTube were not found to be significant to education level, while TikTok had significant correlations. No significant differences in usage of Instagram and Twitter were found. For Facebook, the result was close to significant, and for TikTok and YouTube significant differences were found. Keywords: Age, education level, Instagram, Facebook, TikTok, Twitter, YouTube
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Ivanova, Olga. "Kompiuterinio raštingumo tikro ir numanomo lygio neatitikimo tyrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20140623_183302-62422.
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Šiais laikais kompiuteris daugeliui iš mūsų reiškia taip daug, kad mes jau nebeįsivaizduojam be jo savo gyvenimo, konkrečių darbų atlikimo ir netgi laisvalaikio. Kad darbas kompiuteriu būtų ne tik naudingas ir prasmingas, bet ir įdomus, kiekvienas iš mūsų turėtų būti susipažinęs su įvairiomis jo funkcijomis ir mokėti atlikti bent minimalias užduotis, palengvinančias kasdienį mūsų darbą. Kadangi įvairios IS ir IT yra naudojamos daugelyje sričių, kompiuterinis raštingumas gali būti vertinamas įvairiais aspektais: sociologiniu, psichologiniu, informatikos ir pan., o konkrečias temas nagrinėja vadybos, ekonomikos, politikos mokslai ir kiti. Kiekvienoje šalyje kompiuterinio raštingumo lygio rodikliai yra suprantami ir nustatomi skirtingai. Kadangi pastaruoju metu kompiuteriai yra naudojami beveik visose įmonėse, yra svarbu užtikrinti darbuotojų įgūdžių tobulinimą bei įsisavinimą. Todėl svarbu yra mokėti naudotis svarbiausiomis kompiuterinėmis programomis bei teisingai įvertinti darbuotojų įgūdžius, o tai yra viena iš svarbiausių problemų, nes įvertinti įgūdžius ir žinias yra labai sunkus uždavinys. Vienu iš labiausiai žinomų ir naudojamų kompiuterinio raštingumo testavimu ir sertifikavimu Lietuvoje užsiima įgaliotoji ECDL atstovybė ir jos įkurti autorizuoti testavimo centrai. Problema yra ta, kad ne visi gali naudotis ECDL programos teikiamomis paslaugomis dėl įvarių priežasčių: kadangi šie mokymai ir testavimai yra mokomi arba todėl, kad trūksta laiko. Jei mes norėtume ištirti... [toliau žr. visą tekstą]<br>The Information Technology becomes an important part of our everyday lives and changes the way of our living via the Internet. Many traditional services are being replaced by their electronic counterparts. Besides, it is not only a communication way, but it also saves resources of a company. This tendency faces a barrier – capability of citizens or the labour force to understand and use different kinds of Information Technology. The main idea of this work is to find a way how the gap between the perceived and the actual states of the digital literacy could be calculated. Also these tasks are choosesen: 1. to analyze the areas and problems of a digital literacy; 2. to find a new model to solve the existing problem; 3. to use new model in a practics; 4. to analyze testing results and evaluate the advantages of used model. Such methods are used in the work:  analysis of scientific literature;  statistics analysis;  interview;  experiment measurements;  observation The new model of a testing was created and analyzed. The model consists of two parts: Digital Literacy Self Assessment and Digital Literacy Practical Assessment. It was used in experiments that are described in the work. As the result of this we can see that a gap exists between the ‘perceived’ state of Digital Literacy and the ’actual state”. Self assessment results were compared with a real situation. As the main results of mentioned experiments we can tell that such researches... [to full text]
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Andersen, Benjamin Joseph. "An Anglican liturgy in the Orthodox Church the origins and development of the Antiochian Orthodox liturgy of Saint Tikhon /." Theological Research Exchange Network (TREN) Access this title online, 2005. http://www.tren.com.
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Džervienė, Elena. "Sergančiųjų išplitusiu storosios žarnos vėžiu dažniausių KRAS geno mutacijų nustatymas tikro laiko polimerazės grandininės reakcijos metodu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2011~D_20140627_165835-85990.
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SANTRAUKA Darbo autorė: Elena Džervienė Darbo vadovas: prof. dr. Arvydas Laurinavičius Vilnius, 2011 m. Pagrindinės sąvokos: KRAS geno mutacijos, TL-PGR. Tyrimo tikslas - įvertinti dažniausias KRAS geno mutacijas tikro laiko polimerazės grandininės reakcijos metodu pacientams, sergantiems išplitusiu storosios žarnos vėžiu. Tyrimo uždaviniai: 1. Įvertinti dažniausių KRAS geno mutacijų paplitimą ir įvairovę. 2. Įvertinti dažniausių KRAS geno mutacijų ryšį su paciento lytimi ir amžiumi, klinikine diagnoze. 3. Įvertinti įdiegtų KRAS geno mutacijų nustatymo testų patikimumą. Tyrimo populiacija. Pacientai, sergantys išplitusiu storosios žarnos vėžiu visoje Lietuvoje. Tyrimo metodai. Dažniausių KRAS geno mutacijų nustatymas TL-PGR metodu, KRAS geno mutacijų nustatymas PGR ir atvirkštinės hibridizacijos metodais. Statistinė analizė atlikta naudojant „Microsoft Office Excel 2003“ ir SPSS 13,0 for Windows versijos statistinę programą. Darbo rezultatai ir išvados. Ištyrus 24 pacientus, KRAS genas buvo mutavęs 9 (37,5 proc.) atvejais, nemutavęs - 15 (62,5 proc.) atvejų. Dažniau (po 3 kartus) pasikartojo dviejų tipų mutacijos: p.Gly12Asp ir p.Gly12Cys. P.Gly12Cys mutacija dažniau pasitaikė jaunesniojo (3 kartus), p.Gly12Asp - vyresniojo amžiaus pacientų grupėje (2 kartus). KRAS geno mutacija santykinai dažniau nustatyta moterims, nei vyrams. Mutacijų dažnis abiejose amžiaus grupėse buvo panašus (p<0,05). Pacientų, sergančių tiesiosios 13 (54 proc.) žarnos vėžiu, buvo šiek tiek daugiau... [toliau žr. visą tekstą]<br>SUMMARY COMMONLY KRAS GENE MUTATION TESTING IN PATIENTS WITH METASTATIC COLORECTAL CANCER BY REAL TIME POLYMERASE CHAIN REACTION Master‘s degree final scientific research work Author of the Master‘s degree scientific research work: Elena Džervienė Head of the Master‘s degree scientific research work: prof. dr. Arvydas Laurinavičius Vilnius, 2011 Keywords: KRAS gene mutation, RT-PCR. The aim of the research work was to evaluate the commonly KRAS gene mutations in patients with metastatic colorectal cancer by real time polymerase chain reaction. The main goals of the work: 1. To evaluate incidence and diversity of commonly KRAS gene mutations. 2. To evaluate links among commonly KRAS gene mutations, patients sex, age and clinical diagnosis. 3. To evaluate the raliability of KRAS gene mutations tests. Survey methods. Commonly KRAS gene mutation testing by RT-PCR and reverse hybridization methodes. Statistical analysis made using MS Office Excel 2003 and SPSS 13.0 for Windows version statistical program. Results and conclusions. After survey, in 9 of 24 cases, KRAS gene were mutated, in 15 cases – wild type. Two types of mutation repeated more recently (3 times): p.Gly12Asp and p.Gly12Cys. More often (3 times) p.Gly12Cys mutation were found in younger patients group; p.Gly12Asp mutation (2 times) - in older ones. KRAS gene mutation relatively more often were set in womens, than in mens group. KRAS gene mutation rate were similar in both age groups (p<0,05). There were more... [to full text]
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Jabur, Clarisse do Carmo. "Os tiko töpö : uma reflexão sobre as categorias de alteridade dos Sanuma (subgrupo Yanomami)." reponame:Repositório Institucional da UnB, 2014. http://repositorio.unb.br/handle/10482/17458.
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Dissertação (mestrado)—Universidade de Brasília, Instituto de Ciências Sociais, Departamento de Antropologia, Programa de Pós-Graduação em Antropologia Social, 2014.<br>Submitted by Ana Cristina Barbosa da Silva (annabds@hotmail.com) on 2014-12-18T09:19:13Z
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2014_ClarissedoCarmoJabur.pdf: 4307349 bytes, checksum: 71596af0b5ede7dab97b78a69128ee18 (MD5)<br>Esse trabalhou tem como objetivo discutir a configuração atual das categorias de alteridade dos Sanuma de Auaris decorrentes da relação com os Outros (tiko töpö). O caráter transitivo das categorias possibilita um movimento relativo de inclusão e exclusão dos diferentes Outros, sendo manipuladas estrategicamente pelos Sanuma de acordo com os diferentes contextos culturais, sociais e políticos. Discutiremos também as diferentes mudanças que ocorrem nas categorias de alteridade conforme o conhecimento dos Sanuma sobre os Outros aumenta. ____________________________________________________________________________________ ABSTRACT<br>The present work seeks to discuss the current setting of the Auaris Sanuma’s alterity categories which results from the relationship with the Other (tiko töpö). The transitive character of the categories allows a relative movement of inclusion and exclusion of different otherness as it is strategically manipulated by Sanuma according to different cultural, social and political contexts. This work also concerns the different changes the alterity categories suffers as the Sanuma’s knowledge about the Other increases.
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Tverkuvienė, Justina. "Naviką slopinančių genų promotoriaus DNR metilinimo tyrimai krūties navikuose." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20101125_190736-79093.
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Krūties vėžys yra dažniausia Lietuvos ir viso pasaulio moterų onkologinė liga. Ši liga pasižyminti nevienoda eiga, todėl molekulinė vėžio analizė yra labai svarbi. Šiuo metu ligos eiga prognozuojama, remiantis riboto informatyvumo klinikinių žymenų sistema, o gydymui tik pavieniais atvejais skiriami atrankūs vaistai, nukreipti į ligą sukėlusį genetinį pakitimą. Naviko molekulinė analizė padeda aptikti pažaidas vėžio genuose ar jų raiškos pakitimus ir informuoja apie ligos išsivystymo priežastis, padeda prognozuoti ligos progresavimo tikimybę, atskleidžia taikinius naujos kartos gydymo priemonėms. Siekiant įvertinti krūties vėžio epigenetinių biožymenų efektyvumą mes tyrėme reguliacinių genų, dalyvaujančių ląstelės ciklo kontrolėje, signalų perdavime, apoptozėje ir DNR reparacijoje, promotoriaus sekų hipermetilinimą. Tyrimui buvo atrinktos 76 pirminės ankstyvos stadijos (pT1-2) krūties karcinomos. Metilinimo pakitimai promotoriaus sekoje buvo tiriami septyniuose naviką slopinančiuose genuose (p14, p16, RARβ, RASSF1A, DAPK, GSTP1 ir MGMT), taikant metilinimui jautrią PGR. „Tikro laiko“ PGR metodas buvo įdiegtas epigenetinių pakitimų tyrimams cirkuliuojančioje vėžio DNR, išskirtoje iš ligonių kraujo plazmos. Didžioji dalis ankstyvos stadijos krūties karcinomų (63/76) turėjo bent vieno tirto geno hipermetilinimą. Bendras epigenetinių žymenų informatyvumas – 83%. Dažniausiai hipermetilinimas krūties karcinomose nustatytas gene RASSF1A (56/76). Statistinė analizė parodė... [toliau žr. visą tekstą]<br>Breast cancer is the most prevalent malignancy of women in Lithuania and word-wide. The course of disease differ markedly among patients, therefore molecular characterisation of tumour is very important. However, current prognostic markers are mainly based on clinical parameters and do not enable a reliable selection of the patients with high risk of disease progression. Molecular characterisation of tumour through detection of changes in cancer-related genes can help to estimate the risk of cancer progression, detect the molecular targets for modern treatment strategies. In order to evaluate the suitability of epigenetic biomarkers for molecular characterisation of breast cancer we analysed promoter hypermethylation in a wide panel of regulatory genes involved in cell cycle control, signalling, apoptosis and DNA repair. 76 primary breast carcinomas of early stage (pT1-2) were selected for the study. Aberrant methylation in promoter regions of seven tumour suppressor genes (p16, p14, RARβ, RASSF1A, DAPK, GSTP1 and MGMT) was analysed by means of methylation-specific PCR. The “Real Time” PCR method was adapted for detection of epigenetic changes in circulating tumour DNA from plasma of cancer patients. Most of the early-stage breast tumours (63/76) exhibited hypermethylation in at least one gene involved in analysis. The overall sensitivity of the epigenetic biomarkers was 83%. Gene RASSF1A was the most frequently (56 of 76 cases) hypermethylated gene in breast tumours... [to full text]
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Bergsten, Lisa, and Julia Karlsson. "Som man ropar får man svar : En jämförande fallstudie om hur två organisationer med hjälp av kommunikativa strategier arbetar med sina arbetsgivarvarumärken." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119360.
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Title: "You get what you ask for” - A comparative study of two organizations and how they, with the help of communicative strategies, work with their employer brands. The purpose of this study was to compare how two organizations use communication strategies as a part of their employer brand strategy. The study is based on the fact that today it has become increasingly important for organizations to work with their employer brands. Globalisation has led to new competitive situations for organizations and therefore the need for communication has increased. The two organizations in this study have different preconditions regarding recruitment. One organization is a part of the public sector and has large recruitment needs. The other organization is smaller and privately owned and do not have the same recruitment needs. The study also aims to identify if the communication strategies differ depending on the differences between the organizations and how much competition there is for jobs. To succeed with this, theories related to marketing, organizational theory, organizational culture and organizational communication was used. Semi-structured interviews were conducted and six employees were interviewed. The analysis showed that both organizations thought it was important to work with their employer brands but they worked in different ways to strengthen them. One organization had a stated strategy and the other had not. One thing both organizations had in common was that they considered their employees to be important assets, but they worked a little different to strengthen their organizational cultures. In the external communication one organization were more cautious while the other organization argued that they needed to be more daring to be able to strenghten their employer brand. The result indicates that the strategies differ between the organizations. The difference is mostly due to the different preconditions the organizations had right from the start. The fact that one is part of the public sector and the other one is a private organization is a thing that matters. Their sizes and their different working areas also influence their work with the employer brand. Keywords: Employer branding, organizational theory, organizational communication, marketing, word of mouth, Backhaus and Tikoo
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Björklund, Ingrid. "Momma & Mormor : Berättelsen om Fridhem." Thesis, Konstfack, Inredningsarkitektur & Möbeldesign, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-7829.
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I mitt projekt utvecklar jag konstnärliga designmetoder för att studera, samla in och berätta om kvinnohistoria och interiörhistoria, inspirerat av feministiska och queerteoretiska perspektiv på temporalitet, identitet, historia, material och berättande. Mitt examensarbete utgår från min 90-åriga mormors berättelser om sina barndomsminnen av hennes två mormödrar ‘Momma’ och ‘Mormor’ och hur det var att spendera somrarna på deras gård, Fridhem. I formgivning av bordet Fridhem, tavlan Systrar på gungbräda i trädgården, installationen Flytande fragment och installationen av dessa under Konstfacks Vårutställning 2021 tillsammans med ljudverket Minnen från Momma och Mormors Fridhem, manifesterar jag studierna och berättelsen.
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Cognolato, Monica. "The orthodox church does not build on other people's foundations". The orthodox church in america during bishop tikhon's years (1898-1907)." Doctoral thesis, Università degli studi di Padova, 2014. http://hdl.handle.net/11577/3423515.
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From 1898 to 1907 the young Tikhon Bellavin (later Patriarch of Moscow and of All Russia) held the role of bishop of the diocese of North America and Alaska. This denomination reminds us of how the roots of Russian presence in America should be posed on the northern end of the continent, but also of how in the years taken into consideration, Orthodox believers could be found in every part of North America. While facing a rising immigration from East Europe, South-East Europe and Middle East, the Russian Mission became the catalyst of the different Orthodoxies arriving on the American continent, because it could boast the presence of a bishop and a diocese. The thesis aims to reconstruct the problems regarding Orthodoxy in America during Tikhon’s years, on a cultural level and on a material level as well. Bishop Tikhon, while continuing the already consolidated diocesan activities, i. e. predication to the non-Christian populations and pastorship to the immigrant communities, involved the parishes in the definition of American Orthodoxy. The thesis inquires into the motives leading the identity creation process and the foundations on which the bishop intended to build it. The research tries to give an outline of the diocese’s internal organization, its patterns and variations in time!; of the missionary personnel selection and education; of the building of parish edifices and places of worship; of the management of local dynamics. The historically relevant role of bishop Tikhon and the diocese peculiar geographical position, outside the Romanov Empire but at the same time linked with its church (as missionary diocese), allow the present case study to cross several disciplines as Church History, Russian Studies, Migration Studies, Transregional Studies and Historical Geography. The diocese planned by Tikhon can be considered as the starting point for the construction of an Orthodox Church in America, founded on the basis of the pre-existent Russian Orthodox Mission.<br>Dal 1898 al 1907 il giovane Tichon Bellavin (futuro patriarca di Mosca e di tutta la Russia) ricoprì il ruolo di vescovo nella diocesi del Nord America e d’Alaska. Tale denominazione ricorda come le radici della presenza russa in America siano da collocarsi all’estremità settentrionale del continente, ma anche come negli anni presi in considerazione i fedeli fossero ormai presenti in tutto il Nord America. A fronte di una crescente immigrazione proveniente dai paesi dell’Europa orientale, sud-orientale e mediorientale, la missione russa diviene catalizzatore delle diverse ortodossie presenti sul suolo americano, potendo vantare la presenza di un vescovo e di una diocesi. Lo studio tenta di ricostruire le problematiche connesse all’ortodossia in America a cavallo tra XIX e XX secolo trattando questioni di carattere culturale e materiale. Il vescovo Tichon pur prestando attenzione alle già precedentemente consolidate attività della diocesi missionaria, come la predicazione alle popolazioni non cristiane e la guida pastorale delle comunità di migranti, coinvolge le parrocchie nella definizione di un’ortodossia americana. Lo studio indaga i motivi dell’avvio del processo di creazione identitaria e i fondamenti su cui il vescovo ha inteso costruirla. Lo studio cerca inoltre di dare una panoramica ampia sull’organizzazione interna della diocesi, i suoi modelli e le sue variazioni nel tempo; sulla selezione e formazione personale missionario; sulla costruzione di edifici parrocchiali e di luoghi di culto; sulla gestione delle dinamiche locali della vita di alcune comunità e parrocchie. La posizione di rilievo storico del vescovo Tichon e la peculiare posizione geografica della diocesi russa in America, esterna all’Impero dei Romanov ma alla stesso tempo legata alla sua chiesa (in quanto diocesi missionaria russa) permettono a questo caso di studio di incrociare i metodi propri di diverse discipline come la storia della chiesa, la storia russa, la storia delle migrazioni, gli studi trans-regionali e la geografia storica. La diocesi progettata da Tichon può essere ritenuta l’avvio del processo di costruzione di una Chiesa Ortodossa in America, fondata sulle basi della pre-esistente missione ortodossa russa.
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Ekstrand, Johan, and Jennifer Landström. "Den inre digitala marknadens framtid : Medlemsstaternas dilemma med implementeringen av upphovsrättsdirektivet: fokus på svensk respektive fransk rätt." Thesis, Linköpings universitet, Filosofiska fakulteten, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-169309.
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Upphovsrättsdirektivet, Digital Single Market-direktivet, befinner sig idag i en implementeringsprocess i EU-länderna. Implementeringen syftar till att harmonisera upphovsrätten mellan medlemsstaterna och att upprätthålla en väl fungerande inre marknad. Direktivet medför ett antal dilemman vid harmoniseringen av medlemsländernas lagstiftningar. Somliga länder är positiva till direktivet, medan andra anmärker en ordalydelse som är otydlig, abstrakt och svår att konkretisera. Frankrike var första land inom unionen att lägga fram ett lagförslag baserat på direktivet. Samtliga medlemsländer, däribland Sverige, har fortfarande tid på sig att införliva direktivet i sin lagstiftning. Syftet med uppsatsen är att utreda DSM-direktivets artikel 17 och dess implementering i fransk rätt med utgångspunkt i Frankrikes framställda lagförslag. Vidare är ändamålet att göra en konkret jämförelse mellan förevarande upphovsrättsliga normer i Sverige respektive Frankrike, för att således kunna analysera det franska lagförslagets lämplighet i svensk rättsordning. Lämpligheten ska försöka bedömas utifrån kulturella värderingar bakom nationell lagstiftning och upphovsrättspolitik. För att besvara frågeställningen huruvida det franska lagförslaget på implementering av DSM-direktivets artikel 17 kan vara en förebild för den svenska lagstiftaren, har framställningen disponerats enligt följande: vi har (1) utrett svensk upphovsrätt, (2) redogjort för DSM-direktivet och härrörande kritik, (3) uppgivit Regeringskansliets resonemang och frågeställningar gällande direktivets genomförande i svensk rätt, (4) utrett fransk upphovsrätt samt (5) översatt och tolkat förevarande lagförslag med tillhörande kritik. Utöver rättskällor, har framställningen till övervägande del grund i debattartiklar, tidskrifter samt inlägg online för att klargöra den aktuella problematiken rörande DSM-direktivet. Slutsatsen är att svensk respektive fransk upphovsrätt visserligen framstår som snarlika i stort sett. Däremot kan det franska lagförslaget på implementering av direktivet enbart framstå som en förebild i viss mån. Av artikel 17:s tre huvudområden kan vägledning av det franska lagförslaget endast ges gällande införandet av en klagomåls- och avhjälpningsmekanism.<br><p>Det här är den slutgiltiga examensuppsatsen, en nedskuren version av en mer omfattande och djupgående version. För intressenter finns den första versionen tillgänglig via kontakt med författarna. </p>
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Nygren, Isak. "The Gothic versus the Russian. The conflict between the Church of the Goths and the Russian Orthodox Church : A comparison between the Church of the Goths (and similar churches) and the Moscow Patriarchate." Thesis, Södertörns högskola, Institutionen för historia och samtidsstudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26798.
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This essay is mainly about the Church of the Goths and about the Russian Orthodox Church, and their conflict. The essay will be focusing about important persons in these two churches. This essay will be tracing back the roots of the Church of the Goths, since it is a church, that is unknown by most people in this world. My research will be making a distinction of the differences between the Church of the Goths and the Russian Orthodox Church. This essay will also be discussing the heritage of the Gothic people and the theories of the Goths.The methods in the essay, is academic sources, information from the Church of the Goths and from the Russian Orthodox Church. The results shows how the information was found, and now it is published for the first time about the Church of the Goths. This means the Church of the Goths has a stronger ground than first expected. The methods were comparing what the different sources says, and if it was possible to connect the Church of the Goths to the Metropolitanate of Gothia, and so on.
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Chen, You-yu, and 陳宥伃. "HAVE YOU EVER USED THE TIKTOK? FROM THE ANTECEDENTS OF SATISFACTION WITH TIKTOK TO UNDERSTAND HOW TO INFLUENCE CONTINUANCE INTENTION—A TWO-FACTOR MEDIATION MODEL." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/x7pp2a.
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碩士<br>大同大學<br>事業經營學系(所)<br>107<br>In recent years, the rise of the Internet has driven the development of social platform, which allows users to quickly post their comments on the platform whenever they want. Tiktok is an innovative community platform that can quickly edit short videos of 15 seconds, and has completely different functions from the previous social platform. As Tiktok is an emerging social platform, there are few studies of Tiktok. In this study, three antecedent variables were proposed to understand users' opinions on Tiktok’s satisfaction and explore the moderate effect of perceived ease of use between antecedents and satisfaction. Then, discuss the direct effect of satisfaction and continuance intention whether is greater than the indirect effect of trust and habit.
The research object of this study is the users of Tiktok. After a month of questionnaire collection, a total of 227 questionnaires were obtained. Deducting the duplicate answers and invalid questionnaires, there were 211 valid questionnaires. This study was adopted Partial Least Squares (PLS) method. Smart PLS 2.0 software was used to conduct PLS analysis and structural equation model to measure the effect of each path, and conduct hypothesis verification to analyze the antecedents and results of Tiktok user’s satisfaction.
The results showed that electronic word-of-mouth, conspicuous behavior and novelty seeking have positive and significant effects on Tiktok’s satisfaction, as well as satisfaction on trust and habit influence and continuance intention. Perceived ease of use moderates the relationship between electronic word-of-mouth and satisfaction. In terms of mediating effect, habits have the most significant mediating effect between satisfaction and continuance intention.
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Dengler, Simon Thomas. "Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping." Master's thesis, 2021. http://hdl.handle.net/10362/123456.
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As part of ecommerce, drop shipping as an industry has grown in popularity in recent years. However, marketingin drop shipping has barelybeen subject to academic research so far. In particular, online advertising channels used in drop shipping represent uncharted scientific territory. Thus, the research “Facebook, Instagram or TikTok? –On the Performance of Advertising Channels in Drop shipping” intends to find out which online advertising channels in drop shipping perform the best. Based on the analysis of survey data, this research shows that Google Ads and email retargeting are the best performing online advertising channels in drop shipping.
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YU, SHAN-TI, and 于善蒂. "Media Engagement, Using Motivation, Users Engagement, on Stickiness of Community users：An Empirical Study of TikTok." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6s25w3.
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碩士<br>東吳大學<br>企業管理學系<br>107<br>Owing to the developed information technology and daily improvement on Internet technology, nowadays People averagely spend more time to access internet by smart phone. Hence, using APP is more regular and messages update is faster than before as well.
Users more prefer to receive information from internet in the shortest possible time which the traditional way of marketing is already not able to achieve. Relevant companies today more focus on the user adhesion of using APP. As a result, user adhesion becomes more important to the relevant companies for the purpose of marketing.
This research took TikTok as the object to study the effect of user adhesion on media engagement, user motivation, users participation and Flow experience. The questionnaires were sent by free sampling and to analyze by Descriptive Statistics, Factor Analysis Approach, Analysis of Correlation and Regression Analysis.
239 effective questionnaires were collected with this research. The study contributions show that media engagement has outstanding effect on interaction and experience of adhesion of TikTok users; User motivation achieved outstanding level on social motivation of adhesion of TikTok users; User participation achieved outstanding level on sharing and interest of adhesion of TikTok users; Flow experience did not achieve outstanding level on the adhesion of TikTok users.
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Martins, Catarina Filipa Moreira. "Conteúdos de vídeo na comunicação digital da Shoyce nas redes sociais." Master's thesis, 2020. http://hdl.handle.net/10773/30661.
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O presente trabalho foi elaborado em contexto de estágio curricular, na empresa White and Green, S.A., e visou o desenvolvimento de conteúdos de vídeo para inclusão na comunicação digital da marca portuguesa Shoyce – produtora de bebidas e outros produtos de origem vegetal. Os conteúdos desenvolvidos inseriram-se em quatro diferentes segmentos, sendo eles TikTok Challenges, “Eu Escolho”, Shoyce em Casa e Campanha da Proteína, divulgados em diferentes redes como o Facebook, o Instagram e o TikTok, que foi criado e dinamizado, totalmente de raiz, no âmbito da presente dissertação. Uma vez publicados nas respetivas plataformas, os conteúdos foram depois analisados através dos insights das várias redes sociais, permitindo ter uma visão global do feedback recebido para cada conteúdo em concreto. A partir dos dados recolhidos, foram retiradas conclusões acerca dos conteúdos audiovisuais elaborados. As contas de Instagram e de TikTok da marca revelaram-se com enorme potencial de alcance e divulgação, nomeadamente em comparação com o Youtube que se relevou uma fraqueza no projeto. De uma forma global, verificou-se uma vantagem dos conteúdos pagos em relação aos orgânicos. Por fim, colmatou-se a falha adjacente à presença de conteúdos audiovisuais nos meios digitais da Shoyce.<br>This project was developed in the context of a curricular internship at White and Green, S.A., and aimed to develop video content inserted in a digital communication plan for the Portuguese brand Shoyce, producer of non-dairy beverages and other products with 100% vegetable origin. The contents developed were divided into four different segments: TikTok Challenges, “Eu Escolho”, Shoyce at Home and Protein Campaign, disseminated in different networks such as Facebook, Instagram and TikTok. Once published on the respective platforms, the contents were then analyzed using the insights of the social media, allowing a global view of the feedback received for each specific content. From the data collected, conclusions were taken about the audiovisual content developed. The brand’s Instagram and TikTok accounts proved to have enormous engagement and dissemination potential, particularly in comparison with YouTube which revealed as a weakness in the project. Furthermore, there was an advantage in the engagement of paid content over organic content. Finally, the gap of the presence of audiovisual content in Shoyce’s digital media was fulfilled.<br>Mestrado em Comunicação Multimédia
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LI, JIA-XU, and 李嘉旭. "Research on "Use and Gratifications" of TikTok：A case of Taiwanese college users." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3b3eas.
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Chana, Chapchet Robert. "Factors influencing the use of medicines by consumers in Tiko sub-division, Cameroon." 2009. http://hdl.handle.net/11394/3180.
Full textAbstract:
Magister Public Health - MPH<br>Irrational use of medicines is a global health problem. The World Health Organization has reported that more than 50% of all medicines are prescribed, dispensed and sold inappropriately, and that more than 50% of patients fail to take their medicines correctly (Holloway, 2006). The rational use of medicines is one of the core components of the National Strategic Plan for the Implementation of a Pharmaceutical Policy in Cameroon (MOH, 2000). In Cameroon, it has been noted that instead of going to the hospital when
they fall sick, consumers prefer to self-medicate or visit a street vendor, traditional or faith healer or quack doctor (World Bank, 1995) and that they adjust the quantity of medicines they take based on their ability to pay for them (van der Geest, 1991). Aim and Objectives This study described the factors influencing the use of medicines by consumers in Tiko sub-division at household level, community level, health institutions level, and national
level. Study Design This study used a qualitative study design to explore the factors influencing the use of medicines by consumers in Tiko-subdivision, Cameroon. Study Population and Sampling Six focus group discussions with consumers representing the different socio-economic and educational levels of Tiko sub-division were conducted. Two focus groups with members of each of the following organizations - Plantain Traders Association, Township Taxi Drivers Association and Teachers of Tiko High School. Six in-depth interviews with key informants were carried out, three with workers that sell medicines in
community pharmacies and three with workers that sell medicines in the informal sector. Data Collection and Analysis Notes and observations were taken during the focus groups and key informant interviews. In addition, the proceedings were audio taped and the recordings were used to expand and clarify the notes. The data obtained was analyzed to identify recurring themes from the various influences of medicine use on consumers.
Results Factors that influenced consumers’ use of medicines were categorized into household, community, health institutional and national levels. At the household level key influences were the consumers’ perceived need for medicines, the cost of medicines, the purchasing habits of consumers, the literacy level and consumers’ idea about efficacy and power of medicine, together with polypharmacy and polytherapy. At the community level, the
medicine use culture, medicine supply channels and the sources of information of medicines influenced consumers’ use of medicines. At the health institutional level the influences reported were the quality of services, the cost of medicines, availability of medicines and consulting health worker. At the national level factors included, the media, lack of medicines regulation and control and medicines financing mechanisms. Discussion The study found that medicines use in Tiko sub-division was affected by a number of key factors. A number of cross-cutting themes were identified which had a critical impact on the rational use of medicines by this community. These themes were categorized as: sociocultural, economic and regulatory .Amongst the sociocultural factors was the way consumers perceived their need for medicines, their ideas about efficacy and the power of medicine and their perception of medicines as a commodity. Economic factors included user charges for health care - including medicines, and the high cost of medicines, while regulatory factors emanated from the illicit trade in pharmaceuticals, poor regulatory control and the lack of a national drug policy. Recommendations Proposals to improve the rational use of medicines by consumers in Tiko sub-division were identified to remove the sociocultural, economic and regulatory barriers to appropriate medicines use. Sociocultural strategies should focus on public education on medicines through role plays and audiovisual communication tools increase knowledge about medicines and to ensure behaviour change. Economic strategies should include the elimination of user charges and health financing strategies. Regulatory strategies proposed include amongst others, implementation of a national medicines policy and the setting up of a multisectoral task force to control sales of medicines.