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Holroyd, Deanna. "“TikTok made me realize I had ADHD”." Screen Bodies 9, no. 2 (2024): 40–61. https://doi.org/10.3167/screen.2024.090204.
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Abstract This article interrogates how TikTok has become a voice of authority in the self-diagnosis of ADHD and builds on theories of social, cultural, and algorithmic authority, to offer a theoretical framework of “techno-cultural authority”. Through a digital ethnography and analysis of ADHD TikToks and the technological infrastructures and assemblages surrounding the TikTok app, I demonstrate how ADHD TikTok content creators adopt visual and discursive norms from other trending TikTok content and traditional visual media content to generate authority, and to ensure their videos are deemed viewable and relevant by viewers and the algorithm. Contrary to traditional understandings of medical authority, I find that authority on TikTok is not produced by individuals or institutions, but rather by content creators who engage, en masse, with the supporting technologies of the TikTok app to reproduce familiar trends and visual norms.
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Li, Junyan, Qihao Liang, Yiheng Yang, and Ruitong Yuan. "Analysis of Tiktoks E-commerce Model in Overseas Markets." Communications in Humanities Research 22, no. 1 (2023): 20–28. http://dx.doi.org/10.54254/2753-7064/22/20231561.
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With the rapid popularization of the modern internet, the market has rapidly explored the commercial value of social media. Although social e-commerce is now standard and dynamic on different social media outlets, there was rarely an influential and rapidly growing e-commerce group or platform for a long time in the past until TikTok shop accompanied the emergence of TikTok. Compared with most new media e-commerce platforms, TikTok shop is an official e-commerce platform more closely attached to TikTok social software. To explore why TikToks new media e-commerce model can develop rapidly, analyze the advantages of TikTok in various process steps and collect and analyze relevant merchant data and user data to prove it. The study found that the reasons for the rapid development of TikTok shops are as follows: 1) TikTok stores use specific user groups as potential customers, promote products that these groups are more interested in, and vigorously cultivate sales blogs that promote products; 2) Unlike most new media e-commerce, in the TikTok e-commerce model, sales bloggers and TikTok also have considerable benefits, forming a multi-party win-win situation.
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Park, Brady, Lauren Sano, Becky Shields, et al. "Development and Evaluation of a Library of TikToks to Support Recruitment of Committed Hematopoietic Stem Cell Donors from Needed Demographic Groups." Blood 138, Supplement 1 (2021): 4025. http://dx.doi.org/10.1182/blood-2021-153165.
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Abstract Introduction TikTok is a rapidly growing social media platform that allows users to develop and share short videos. We hypothesized that a library of videos developed through TikTok (TikToks) would support the recruitment of committed hematopoietic stem cell donors from needed demographic groups (i.e. young, male, from diverse ancestries). Methods Members of the community of practice (CoP) in stem cell donor recruitment in Canada (facebook.com/groups/stemcellclub) were activated to develop TikToks. Training was provided during e-meetings of the CoP (8/2020, 1/2021, 5/2021) and in a video published online (stemcellclub.ca/training), highlighting the principles of effective TikTok design. These principles included the use of engaging hooks, music, and calls to action; short duration (< 30s); high educational value; and appeal to diverse donors. The training also outlined how to: record content, adjust clip lengths, apply audiovisual effects, and share across social media platforms. A CoP TikTok committee was formed to develop and review TikToks prior to publication. Following launch, we evaluated stakeholder perspective on these TikToks and the impact 1) across social and traditional media and 2) on eligible donors' knowledge and attitudes towards donation. Results Between 9/2020-7/2021, a network of TikTok channels was launched by CoP members, including a national donor recruitment TikTok library (tiktok.com/@stemcellclub). A total of 217 TikToks were produced across these channels (median length 17s, range 4-52s), covering a range of educational topics, designed for use in specific recruitment campaigns, and featuring unique video effects (Fig. A). The TikToks accumulated over 234,000 Views, 42,000 Likes, 3,000 Comments, and 14,200 Shares on TikTok, were republished by Canadian media outlets (e.g. CBC [twitter.com/cbcnewsbc/status/1361511367426080773], CTV News [ctvnews.ca/health/meet-the-women-hoping-to-recruit-more-stem-cells-donors-from-black-communities-1.5314038, ctvnews.ca/health/pride-month-tiktok-drive-encourages-stem-cell-donations-from-gay-bi-men-1.5475113], Victoria News [vicnews.com/news/most-black-canadians-wont-find-a-stem-cell-donor-in-time-this-group-is-working-to-change-that]) and were highlighted by major medical organizations (e.g. Canadian Blood Services [blood.ca/en/stories/meet-stem-cell-club, blood.ca/en/stories/stem-cell-club-volunteers-aim-save-lives-pride-month-campaign], American Association of Blood Banks [aabb.org/news-resources/news/article/2021/02/01/twitter-tiktok-aabb-virtual-journal-club-assesses-use-of-multimedia-resources-for-donor-recruitment]). 33 CoP members from 6 provinces across Canada, with a median of 2 years of recruitment experience, completed a post-launch survey. The majority felt that TikToks promote donation in an attention-grabbing way (94%), engage younger donors (100%), and teach key points in a short time period (94%). The majority were confident in their ability to make TikToks (63%), but felt they would benefit from additional training (63%). 46 eligible stem cell donors (from 12 different non-Caucasian ancestral groups; living in 5 provinces across Canada) completed surveys evaluating the impact of TikToks on their knowledge and attitudes towards donation. No participants were registered as donors and only four had a personal connection to an individual who needed a stem cell transplant. After being shown a series of TikToks, mean scores on a 6-question stem cell donation knowledge test improved from 59% to 73% (p=0.0012) (Fig. B); mean scores on a modified Simmons Ambivalence Scale decreased from 52% to 30% (p<0.0001) (Fig. C); and participants were more willing to register as donors (70% vs. 39%, p=0.0011). Participants reported that viewing TikToks positively impacted on their decision to register (87%), helped them understand stem cell donation (89%), and would help them talk about stem cell donation with friends/family (78%). Conclusions We report the first published experience using TikToks in a donor recruitment context. Our TikToks achieved significant social and traditional impact in a short period of time, and supported recruitment of committed stem cell donors from needed demographic groups. Our work is relevant to recruitment organizations worldwide seeking to modernize their recruitment approaches. Figure 1 Figure 1. Disclosures No relevant conflicts of interest to declare.
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Herlianti Marta, Nofaria, and Rezi Erdiansyah. "Optimalisasi Fitur TikTok dan Implikasinya pada Personal Branding." Kiwari 3, no. 3 (2024): 505–11. http://dx.doi.org/10.24912/ki.v3i3.32006.
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Social media makes it easy for some people to share personal matters and activities. One of the social media used for personal branding is TikTok. The most widely used platform among internet users worldwide is TikTok. This his TikTok app offers a variety of features such as visual and audio effects, easy editing tools, filters, etc.that help individuals enhance their personal branding through her TikTok. The authors investigated this because she wanted to see if using Tikok features could further enhance personal branding, and also the impact of using TikTok features on improving personal branding. This is because she wanted to measure, this study uses Peter Montoya's eight laws of personal branding theory. Thisastudy usedaa quantitativeaapproach using Google Forms surveyymethod among his 100 respondents. IBM SPSS 22astatistical softwareewas usedafor dataaanalysis. Thearesearch resultsaobtained through testing withhAnova atta significanceelevel of00.000 demonstrate theeimpact of TikTok feature optimization on improving personal branding. Media sosial memberikan kemudahan bagi sebagian orang untuk berbagi urusan dan aktivitas pribadi. TikTok merupakannsalah satuemedia sosiallyang digunakannuntuk personallbranding. Platform yang paling banyak digunakan dikalangan pengguna internet seluruh dunia adalah TikTok. Aplikasi TikTok ini menawarkan berbagai fitur seperti efek visual dan audio, alat pengeditan yang mudah, filter, dan lainnya membantu individu meningkatkan personal branding mereka melalui TikTok. Penulis melakukan penelitian ini karena ingin mengetahui apakah penggunaan fitur-fitur TikTok dapat lebih meningkatkan personal branding dan bagaimana penggunaan fitur-fitur TikTok mempengaruhi peningkatan personal branding. Karena penulis ingin mengukurnya, penelitianiiniimenggunakan teoriieight laws\of personalbbranding dari PetermMontoya. Penelitianiini menggunakanspendekatan kuantitatif denganametode survei Google Forms dengan jumlah responden sebanyak 100 orang. Perangkat lunak statistik IBM SPSS 22 digunakanauntuk analisissdata. Hasilapenelitianayang diperolehhmelalui pengujian Anova denganatingkat signifikansio0,.000 menunjukkannadanya pengaruhhoptimasi fitur TikTok terhadap peningkatan personal branding.
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Tampubolon, Peronika Fransiska, Relita Sanlia Sitompul, Yuni Desika Br Tarigan, and Muhammad Anggie J. Daulay. "PENGARUH PENGGUNAAN TIKTOK TERHADAP PENGGUNAAN BAHASA INDONESIA SESUAI EYD PADA MAHASISWA UNIMED." Jurnal Kata : Bahasa, Sastra, dan Pembelajarannya 13, no. 1 (2025): 340–46. https://doi.org/10.23960/kata.v13i1.464.
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The tiktok application has become a global phenomenon and is often used by children, especially for the younger generation. The number of young tiktok social media users in Indonesia will certainly have an impact on the use of Indonesian in direct and virtual communication. The purpose of this study is to examine the influence of tiktok on the use of Indonesian according to EYD (spelling improvement) in direct communication. The focus of this study is on Students at Medan State University. The research method used is qualitative with a descriptive approach. This data was collected through in-depth interviews with Students who use tiktok social media, and through documenting its impact on the use of tiktok according to EYD. The results show that the use of tiktok can affect the use of Indonesian among Students at Medan State University. This study provides insight into factors when using tiktok that influence changes in the use of Indonesian. Aplikasi tikok telah menjadi fenomena global dan sering digunakan oleh anak-anak, terutama untuk generasi yang lebih muda. Jumlah pengguna media sosial tiktok muda di Indonesia tentu akan berdampak pada penggunaan Indonesia dalam komunikasi langsung dan virtual. Tujuan dari penelitian ini adalah untuk menguji pengaruh tiktok pada penggunaan bahasa Indonesia menurut EYD (peningkatan ejaan) dalam komunikasi langsung. Fokus penelitian ini adalah pada Mahasiswa di Universitas Negeri Medan. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif. Data ini dikumpulkan melalui wawancara mendalam dengan Mahasiswa yang menggunakan media sosial tiktok, dan melalui mendokumentasikan dampaknya terhadap penggunaan tiktok menurut EYD. Hasilnya menunjukkan bahwa penggunaan tiktok dapat mempengaruhi penggunaan bahasa Indonesia di antara Mahasiswa Universitas Negeri Medan. Studi ini memberikan wawasan tentang faktor-faktor saat menggunakan tiktok yang mempengaruhi perubahan penggunaan bahasa Indonesia.
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Sun, Ningzi. "Research on the Marketing Strategy of Tik Tok." Advances in Economics, Management and Political Sciences 69, no. 1 (2024): 11–14. http://dx.doi.org/10.54254/2754-1169/69/20230513.
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The rise of TikTok has been followed by people all over the world, which has not only changed the traditional way of entertainment and consumption but also brought challenges to people to a certain extent. Research on TikTok has been increasing in recent years, with past studies mainly focusing on how it manages to market itself in the Chinese market to attract users. As well as how it associates the software with live streaming to sell goods. This paper studied the double-sided impact of TikToks marketing approach in China and internationally by reading academic articles from China and other countries. It can be concluded that people not only in China but also in the United States face the problem of spending too much time on TikTok. At the same time, TikTok content is also resisted by some people due to gaps in the vetting mechanism and differences in national religious beliefs. It has a detrimental effect on the marketing of TikTok companies.
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Rahel, Rahel, Shirley Y. V. I. Goni, and Femmy C. M. Tasik. "Social Impact and Actions of Sam Ratulangi University Batak Students on Using the TikTok Application: A Study of Social Media Culture." Journal La Bisecoman 5, no. 1 (2024): 16–25. http://dx.doi.org/10.37899/journallabisecoman.v5i1.1028.
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The development of information technology has had an impact on people's lives, including in terms of culture. Tikto is an application developed through the use of information technology. Tiktok, which is social media, is used by all people, including students. This research was conducted to examine the Social Media Culture of the Tiktok Application among Batak Students at Sam Ratulangi University, Manado, North Sulawesi Province. Qualitative design was used in this research. Research findings on the use of the TikTok application among Batak students at Sam Ratulangi University are actions that have become ingrained in their social life. The TikTok application has a positive and negative impact on the lives of Batak students at Sam Ratulangi University where their concentration is divided with other activities. However, overall, it does not affect the learning achievement of Batak students at Sam Ratulangi University, especially the informants. Tiktok becomes a unifier in their social life. The negative impact of using the Tiktok application is that you often lose track of time, become addicted, don't pay attention to your health and many more, use it in the wrong way or have crossed the line so that negative videos appear.
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Zhang, Yixin. "The Research of How the Marketing Strategy of Tiktok Result in the New Rise of E-commerce." Advances in Economics, Management and Political Sciences 31, no. 1 (2023): 83–89. http://dx.doi.org/10.54254/2754-1169/31/20231505.
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Internet technology is developing,which makes many economic activities take place online and gives birth to many globally popular short video apps, especially Tiktok.It has become a household name. For this reason, marketing strategies of Tiktok are worth to be discussed. Many existing researches are only discussing why Tiktok can be so popular but the author found that medium can be contacted with economics. Digital economics is an important title of this age. Tiktock actually set a great platform for e-commerce and it does help e-commerce get into a new stage. So the paper mainly focus on how the marketing strategy of Tiktok result in the new rise of e-commerce by using SWOT analytical method. Analyzing the pros and cons from strengths, weakness, opportunities and threats. The paper finally found that Tiktok gives e-commerce an extremely great chance to develop on the whole. And also there are some inevitable shortcomings about e-commerce developing on Tiktok. Then the paper also gives some advice to improve the situation.
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Olszanecka-Marmola, Agata, Maciej Marmola, Krzysztof Darmoń, and Artur Maślak. "TikTok as a Tool for Building a Political Image: An Empirical Study of the Impact of TikTok Messages on the Reception of Polish Politicians." Annales Universitatis Mariae Curie-Skłodowska, sectio K – Politologia 31, no. 2 (2024): 73–87. https://doi.org/10.17951/k.2024.31.2.73-87.
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TikTok has become the fastest-growing social media in recent years.Politicians have also begun to notice its potential and use this medium to build a political image and convince the youngest electorate to vote. The aim of the presented article is to diagnose how TikTok messages influence the evaluation of selected Polish politicians. To check this, we conducted a quasi-experimental study (N = 197) with two measurements. The results confirm that TikTok can be an effective tool for building a political image. The messages used in our study positively impacted the assessment of politicians who skillfully used TikTok’s logic by publishing entertainment content. An in-depth analysis showed that gender and political preferences determine the susceptibility to changing opinions about politicians under the influence of TikTok content, whereas the ideological views of voters are less important.
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Kaseda, Erin T., and Alexandra C. Kirsch. "64 TikTok as a Health Communication Platform in Pediatric Neuropsychology: Opportunities, Pitfalls, and Recommendations Moving Forward." Journal of the International Neuropsychological Society 29, s1 (2023): 740–41. http://dx.doi.org/10.1017/s1355617723009220.
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Objective:Various forms of social media have been investigated as platforms for science and health communication, with a recent growing interest in TikTok. TikTok has more than one billion active users. Sixty-two percent of TikTok users are under the age of 29, making it a platform of particular interest when considering the impact of social media content dissemination in pediatric neuropsychology. Personal communication suggests that children, adolescents, and young adults internationally reference specific information from TikToks about attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder (ASD), tic disorder, and specific learning disorders in the context of clinical neuropsychological assessment. Despite the emerging prevalence of TikTok observed clinically and discussed informally among clinicians, there has yet to be a synthesis of available empirical information of TikTok as a health communication platform for discussing neurodevelopmentally relevant conditions.Participants and Methods:A systematic review of research regarding TikTok and neurodevelopmentally relevant conditions was conducted using PRISMA guidelines. The following databases were searched: Ovid MEDLINE (to 20 July 2022), PsycINFO (to 20 July 2022), and PubMed (to 20 July 2022) using search terms TikTok AND ADHD OR autism OR tic OR learning disorder. Searches using search terms TikTok AND learning disability OR dyslexia OR dysgraphia OR dyscalculia were also conducted but were excluded as they yielded no results. Articles were eligible for inclusion if they presented original data (e.g., case series, descriptive analyses, etc.) related to information about neurodevelopmentally relevant conditions on TikTok. A final sample of 5 original papers met criteria for inclusion.Results:The systematic review sample included a mixture of clinical case series and empirical analyses using primary data from TikTok. Across publications, there was an emphasis on the prevalence of misinformation about disorders on TikTok, the frequency of atypical presentations of neurodevelopmental disorders on TikTok, and the potential for an iatrogenic impact on children and adolescents who view TikTok videos.Conclusions:Despite the increasing frequency with which patients access TikTok for health-related information, there is a relative dearth of published research on TikTok regarding neurodevelopmentally relevant conditions. This is in contrast to other health-related areas (e.g., there are a far greater number of published articles on TikTok and COVID-19 and dermatology compared to neuropsychological disorders). These findings suggest a missed opportunity for researchers and clinicians alike to engage with TikTok. Based on clinical experience and a review of the available literature, the following recommendations are provided and will be presented in-depth: 1.Clinicians should gain familiarity with virally spread information via TikTok, particularly as it relates to symptoms and presentations of neuropsychological and neurodevelopmental conditions.2.Clinicians should explicitly assess for knowledge content and source regarding neuropsychological and neurodevelopmental conditions during intake and/or feedback in order to address misinformation and myths, validate lived experiences, and develop rapport with patients.3.Clinicians and researchers should consider a strengths-based approach to TikTok usage that highlights the value of sharing resources, building community, and decreasing stigma.4.Clinicians and researchers should be aware of information shared via TikTok as a potential concern for test security.
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Amini, Bidrotul Ragil, Junaidi Songidan, and Hariyanto Hariyanto. "MODEL PEMANFAATAN TIKTOK PADA MAHASISWA KOMUNIKASI DAN PENYIARAN ISLAM UNIVERSITAS MUHAMMADIYAH METRO." DECODING: Jurnal Mahasiswa KPI 4, no. 2 (2024): 48–54. http://dx.doi.org/10.24127/decoding.v4i2.6048.
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Pekembangan pesat zaman, khusunya dibidang tekonologi, telah mengubah kebiasaan manusia dalam berinteraksi dan berkomunikasi. Muculnya media baru atau new media telah mempermudah interaksi manusia dengan memanfaatkan teknologi. Salah satu produk new media adalah media sosial, yang memberikan kesempatan kepada setiap individu untuk mengeksplorasi minat mereka secara online. Salah satu media sosial yang banyak diminati dikalangan remaja saat ini yaitu TikTiok. Banyak motivasi para pengguna TikTok dalam memanfaatkannya. Penelitian ini bertujuan untuk menginvestigasi model pemanfaatan TikTok oleh mahasiswa Program Studi Komunkasi dan Penyiaran Islam (KPI), angkatan 2020, Universitas Muhammadiyah Metro. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Data dikumpulkan melalui wawancara mendalam dan observasi terhadap mahasiswa KPI angkatan 2020 yang aktif menggunakan TikTok. Hasil penelitian ini menujukkan TikTok memberikan manfaat bagi mahasiswa KPI angaktan 2020 Universitas Muhammadiyah Metro, yaitu, (1) pemenuhan kebutuhan informasi, (2) pemenuhan kebutuhan identitas, (3) pemenuhan kebutuhan hiburan, (4) pemenuhan kebutuhan interaksi sosial, dan (5) pemenuhan kebutuhan penghindaran dan relaksasi.
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Ebert, Nico, Tim Geppert, Joanna Strycharz, Melanie Knieps, Michael Hönig, and Elke Brucker-Kley. "Creative beyond TikToks: Investigating Adolescents' Social Privacy Management on TikTok." Proceedings on Privacy Enhancing Technologies 2023, no. 2 (2023): 221–35. http://dx.doi.org/10.56553/popets-2023-0049.
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TikTok has been criticized for its low privacy standards, but little is known about how its adolescent users protect their privacy. Based on interviews with 54 adolescents in Switzerland, this study provides a comprehensive understanding of young TikTok users' privacy management practices related to the creation of videos. The data were explored using the COM-B model, an established behavioral analysis framework adapted for sociotechnical privacy research. Our overall findings are in line with previous research on other social networks: adolescents are aware of privacy related to their online social connections (social privacy) and perform conscious privacy management. However, we also identified new patterns related to the central role of algorithmic recommendations potentially relevant for other social networks. Adolescents are aware that TikTok's special algorithm, combined with the app's high prevalence among their peers, could easily put them in the spotlight. Some adolescents also reduce TikTok, which was originally conceived as a social network, to its extensive audio-visual capabilities and share TikToks via more private channels (e.g., Snapchat) to manage audiences and avoid identification by peers. Young users also find other creative ways to protect their privacy such as identifying stalkers or maintaining multiple user accounts with different privacy settings to establish granular audience management. Based on our findings, we propose various concrete measures to develop interventions that protect the privacy of adolescents on TikTok.
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Quiroz, Natalia Tamara. "TikTok." Revista Argentina de Estudios de Juventud, no. 14 (August 7, 2020): e044. http://dx.doi.org/10.24215/18524907e044.
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Este artículo aborda los usos que hacen las y los jóvenes de la aplicación móvil y red social de videos TikTok. Durante el aislamiento causado por la pandemia de COVID-19 se convirtió en la app más descargada y usada. A diferencia de Instagram, TikTok pone en acción a la juventud porque participan activamente de las tendencias que incluyen challenges de baile, actuaciones, tutoriales, entre otros. En esta plataforma coexisten distintos tipos de entretenimiento; sin embargo, su algoritmo secreto pone en duda si visibiliza en mayor medida a jóvenes que cumplen con ciertos estereotipos de belleza.
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Boffone, Trevor. "TikTok Is Theatre, Theatre Is TikTok." Theatre History Studies 41, no. 1 (2022): 41–48. http://dx.doi.org/10.1353/ths.2022.0028.
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Herschelmann, Michael, Leon Thomsen, and Anastazija Katarina Dyken. "TikTok im Kinderschutz – Kinderschutz auf TikTok." Soziale Arbeit 74, no. 5 (2025): 162–69. https://doi.org/10.5771/0490-1606-2025-5-162.
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Es werden ausgewählte Ergebnisse aus einer Evaluation der TikTok-Filme der niedersächsischen Kinderschutz-Zentren präsentiert. Fokusgruppen mit Jugendlichen und Inhaltsanalysen von TikTok-Videos zum Kinderschutz durchgeführt, um die Bewertung durch die Zielgruppe und den Kontext zu erkunden. Die ersten professionellen Schritte, TikTok im Kinderschutz professionell zu nutzen, stoßen auf eine digitale Realität, in der der Content zu Kinderschutz in TikTok hauptsächlich von nicht-professionellen Ersteller:innen dominiert wird.
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Murisal, Murisal, Muhammad Muhammad, Mardeni Mardeni, and Fadil Maiseptian. "PENGARUH APLIKASI TIKTOK TERHADAP PERILAKU NARSIS MAHASISWA UIN IMAM BONJOL PADANG." Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan 4, no. 5 (2023): 500–514. http://dx.doi.org/10.35672/afeksi.v4i5.158.
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Penelitian ini dilatarbelakangi oleh permasalahan yang ditujukan pada mahasiswa Fakultas Ushuluddin dan Studi Agama UIN Imam Bonjol Padang. Mahasiswa yang menggunakan aplikasi TikTok rentan untuk terpengaruh pada perilaku narsis, hal ini bisa disebabkan oleh fitur yang tersedia pada aplikasi TikTok seperti, fitur musik, musik, filter, stiker dan effect, voice changer, mempercantik, live, caption, sukai, dan komentar. Berdasarkan permasalahan tersebut peneliti ingin melihat seberapa berpengaruh aplikasi TikTok terhadap perilaku narsis itu sendiri. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi sederhana. Populasi berjumlah 446 orang dengan jumlah sampel 121 orang mahasiswa Fakultas Ushuluddin dan Studi Agama UIN Imam Bonjol Padang. Teknik pengambilan sampel dengan cara porpossive sampling. Teknik pengumpulan data menggunakan skala psikologi dengan menggunakan model lima pilihan jawaban. Penelitian ini menggunakan dua skla sebagai alat ukur yaitu skala aplikasi Tikok dan skala perilaku narsis. Hasil penelitian ini menunjukkan variabel aplikasi TikTok pada mahasiswa Fakultas Ushuluddin dan Studi Agama UIN Imam Bonjol Padang pada kategori tinggi, variabel perilaku narsis pada kategori rendah, Hasil uji hipotesis menunjukkan bahwa ada hubungan yang signifikan negative antara aplikasi TikTok dengan perilaku narsis pada mahasiswa Ushuluddin dan Studi Agama UIN Imam Bonjol Padang. Data ini mengacu pada nilai F hitung 4.208 dengan tingkat signifikansi 0,03 0,05, hal ini menunjukan bahwa aplikasi TikTok memiliki pengaruh terhadap perilaku narsis da koefisien determinasinya sebesar 0,185.
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Zhao, Jiayu. "Research on TikToks Development Strategy in the Context of the Internet Celebrity Economy: Case Analysis Based on the SWOT Analysis Method." Advances in Economics, Management and Political Sciences 16, no. 1 (2023): 154–60. http://dx.doi.org/10.54254/2754-1169/16/20230996.
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Mobile short videos are developing rapidly in the market with a powerful attitude under the background of the rapid development of digital, network, and mobile technologies. Especially since the outbreak of the epidemic in the past two years, netizens have been isolated at home. TikToks simple operation steps provide a broad space for the development of mobile short videos. Our country has gradually realized the popularization of TikTok. As a short video platform with the largest number of users and the best development in China, TikTok APP can represent the development level of China's new media field to a certain extent. Based on the SWOT analysis method, this paper studies TikTok from the four aspects of strengths, weaknesses, opportunities, and threats, and, combined with the conclusion, put forward rich policy recommendations with certain practical significance.
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Nurchasanah, Devi, and Ida Bagus Nyoman Udayana. "Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian pada Aplikasi Tiktok Shop." Reslaj : Religion Education Social Laa Roiba Journal 5, no. 3 (2023): 1081–95. http://dx.doi.org/10.47467/reslaj.v5i3.1693.
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The research entitled The Effect of Product Quality, Price, and Promotion on Purchase Decisions in the Tiktok Shop Application is the result of a quantitative study that aims to answer questions about the effect of product quality, price, and promotion on purchasing decisions in the Tiktok Shop application. The research methodology used is quantitative research using survey methods. sampling technique using google form with 75 respondents. Data collection techniques used questionnaires which were processed using SPSS version 20. Data analysis used multiple linear regression. The results of the study show that product quality has a partial effect on purchasing decisions in the TikTik Shop application. Research shows that customer expectations on the TikTok Shop application are valid and significant for purchase decisions and customer satisfaction.
 Keywords: product quality, price, purchase decision
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Lubińska, Anna. "TIKTOK JAKO INSTRUMENT KOMUNIKACJI MARKETINGOWEJ BIBLIOTEK." Przegląd Biblioteczny 89, no. 4 (2022): 521–44. http://dx.doi.org/10.36702/pb.877.
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Teza/cel. TikTok jest obecnie jednym z najpopularniejszych mediów społecznościowych na świecie. Używa się go zarówno w komunikacji, jak i promocji. Celem niniejszego artykułu jest przedstawienie platformy TikTok jako instrumentu komunikacji marketingowej oraz miejsca serwisu w polityce marketingowej bibliotek w zakresie promocji i budowania relacji z czytelnikiem. Metody. Przedstawiona charakterystyka została stworzona w oparciu o analizę zawartości polskich profilów bibliotecznych na TikToku z uwzględnieniem klucza kategoryzacyjnego. Wyniki/wnioski. W artykule przedstawiono specyfikę treści zamieszczanych na bibliotecznych profilach, a także dokonano oceny ich skuteczności oraz atrakcyjności pod kątem promocji bibliotek. Wykazano, że omawiana platforma może być skutecznym narzędziem promocji bibliotek, zwłaszcza wśród młodzieży, jeśli używana jest we właściwy dla niej sposób.
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Smout, Jennifer. "Main Characters in Search of an Audience: How Institutions used #LearnOnTikTok to Perform Authenticity." Teaching Anthropology 12, no. 1 (2023): 11–22. http://dx.doi.org/10.22582/ta.v12i1.682.
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#LearnOnTikTok was a 2020 initiative from the social media company which invited accounts to facilitate audience education during the first wave of the COVID-19 pandemic. As previous digital marketing and storytelling strategies can rarely be successfully transposed from other social media platforms to TikTok, organisations must create (and recreate) their own form of entertaining education. TikTok may become a classroom, but that does not guarantee there will be students. A new form of pedagogy must encompass the technological and cultural specificities of TikTok to reach, and then retain, the desired audience. Drawing from my own professional experience as a social media manager, I will examine how the materiality of TikTok videos shape a performance-based memetic culture, and how this in turn, transforms the pedagogic relationship between the institution and the audience. Using examples from DuoLingo and Planet Money, I will show how engaging in TikTok’s culture in a manner that is read as “authentic†by potential students is fundamental to an institution’s performance as “the Main Characterâ€, which is essential to their capacity to educate on the social media platform.
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Wilches, Jaime, Hugo Fernando Guerrero Sierra, and Cesar Niño González. "Repertorios Ciberactivistas en el Apoyo Pro-Palestina desde TikTok." VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 17, no. 1 (2025): 51–70. https://doi.org/10.62161/revvisual.v17.5340.
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Las trayectorias históricas del conflicto palestino-israelí han encontrado en el tiempo reciente nuevas formas de expresión movilizadas por la red social TikTok. Utilizando el método de análisis sobre repertorios de ciberactivismo de Van Laer y Van Aelst, se examinaron 200 TikToks con hashtags asociados a la causa Pro-Palestina. Los resultados evidencian que existe viralización de piezas comunicativas en las que prevalecen narrativas emocionales, pero también contenidos que hacen pedagogía del conflicto desde argumentos razonados. La discusión resalta cómo TikTok ha redefinido las estrategias de movilización social y la arquitectura del sistema internacional a través de la acción colectiva digital.
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Kaban, Susiana. "Enhancing Nursing Students’ Speaking Skill in Presenting Healthcare Education by Using TikTok Application." IJLECR - INTERNATIONAL JOURNAL OF LANGUAGE EDUCATION AND CULTURE REVIEW 9, no. 1 (2023): 74–84. http://dx.doi.org/10.21009/ijlecr.v9i1.37791.
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Speaking skills are the skills that give us the ability to communicate effectively. They involve using appropriate vocabulary, voice, and nonverbal cues to convey messages in a passionate, thoughtful, and convincing manner. Healthcare education need a good speaking skill; an ability to have a speech in a simple presentation in order to educating people about health. Teachers always need to look for an innovative and interesting media in teaching English speaking skill. TikTok application can be used as an interesting and effective learning medium which meets the learning needs of students who are millennials and actually attached to the digital world. This study was class room action research. The participant of this study were 40 students of Ners Undergraduates Program of STIKes Flora Academic Year 2022/2023 who were taking the English II course in the sixth semester. The research instruments were observation, interview, pre-test, and post-test. The steps of using TikTok in learning speaking for presenting healtcare education: (a) the teacher made 2 TikTok videos; an explanation video and healtcare education video as an example, (b)teacher explained using TikToks video and then nursing students watch the videos and got the knowledge; (c)students practice pronunciation using TikTok videos, (d) the teacher asked the students to create their own video using TikTok application and posted it. The improvement score from posttest cycles I to posttest cycle II was about 8.32. The nursing students enjoyed learning speaking English with this application.
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Torofdar, H. "TikTok teeth." British Dental Journal 230, no. 9 (2021): 556. http://dx.doi.org/10.1038/s41415-021-3032-x.
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Amiard, Carl. "L’univers TikTok." Multitudes 91, no. 2 (2023): 163–70. http://dx.doi.org/10.3917/mult.091.0163.
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TikTok a changé ma vie. D’une part, en y passant trois heures par jour, j’y suis devenu presque addict. D’une autre part, TikTok m’a permis de me créer une audience à travers la création de vidéos courtes. Cette dualité consommateur-producteur est l’une des particularités de la plateforme. À travers des analyses formelles et mes expérimentations personnelles, cet article essaie de comprendre ce qui fait le succès et la puissance de TikTok.
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Granados, Marlowe, and Hervé Loncan. "Mes années TikTok. Notes sur l’esthétique de TikTok." Tèque N° 1, no. 1 (2022): 58–75. http://dx.doi.org/10.3917/tequ.001.0058.
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Fulton, Jessica, Julia Chalif, Molly Morton, and Laura Chambers. "Pain Management in Outpatient Gynecologic Procedures: An Exploration of #Colposcopy on TikTok [ID 2683582]." Obstetrics & Gynecology 143, no. 5S (2024): 71S. http://dx.doi.org/10.1097/01.aog.0001013932.79033.06.
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INTRODUCTION: TikTok, a rapidly expanding social platform, features content on painful outpatient gynecologic procedures like colposcopy. Although pain management strategies have been studied, mainstream perceptions of this procedure remain underresearched. This study aims to describe #colposcopy content on TikTok. METHODS: On August 30, 2023, the first 200 videos under #colposcopy on TikTok were collected for cross-sectional content analysis. Data were collected for author demographics, intent, tones, timing, and content themes. Educational videos were rated for quality and reliability utilizing the modified DISCERN scale. RESULTS: As of August 2023, #colposcopy on TikTok had 65.3 million views. 183 of the first 200 posts were eligible for inclusion. On average, each video received 21,754 likes, 623 comments, and 752 shares. The majority of creators (n=133; 72.7%) were White, 14 (7.7%) were Black, 6 (3.3%) were Asian, 6 (3.3%) were Hispanic/Latino, and 24 (13.1%) were unable to determine. 109 (59.6%) of the creators were patients sharing their experiences, and 26 (14.2%) were physicians or APPs intending to educate. 33 (18.0%) TikToks were educational, with a median DISCERN score of 2. Among 13 content categories, the category most observed was “pain and pain management” (n=117; 63.9%), with 81 (75.7%) creators describing the procedure as painful and 26 (25.5%) describing it as painless. Significant differences in content were also analyzed by author demographics, intent, tone, and timing. CONCLUSION: Colposcopy-related content on TikTok centers on patients’ pain experiences. Specifically, users of #colposcopy discussed the providers’ lack of pain management options. Opportunities exist to improve pain expectations and management strategies with patients.
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Wilches Tinjacá, Jaime Andrés, Hugo Fernando Guerrero Sierra, and César Niño González. "TikTok en campañas políticas: estudio de caso de las elecciones regionales en Colombia, 2023." Palabra Clave 27, no. 2 (2024): 1–37. http://dx.doi.org/10.5294/pacla.2024.27.2.1.
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El uso de TikTok en las campañas políticas se ha convertido en una tendencia local y global, porque abarata la financiación de candidatos y posibilita explorar formatos multimediales. En esta dirección, el objetivo del artículo es analizar el uso de esta red social en las elecciones regionales de Colombia durante el año 2023, teniendo como hipótesis que, independiente del contexto geográfico, TikTok incidió en la elección de los candidatos ganadores y con ello valida la postura teórica de las leyes de la interfaz. La metodología toma como corpus el número de seguidores y “tiktoks” realizados por los dos candidatos con mayor votación en cada uno de los 32 departamentos y capitales de Colombia. El método integra dos estrategias: un análisis descriptivo de redes sociales que evidencia los casos en los que el candidato ganador tenía más seguidores o piezas comunicativas en TikTok, y un análisis de correlación canónica que establece la relación entre la utilización de la red social y las zonas geográficas del país. La discusión sugiere que TikTok se ha convertido en una herramienta fundamental para las campañas políticas que trasciende el territorio y que esta tendencia se mantendrá en ascenso, debido a la singularidad de su algoritmo y diversidad de ofertas para la interacción de usuarios. El artículo aporta a la literatura de campañas electorales, interfaz de TikTok e influencia en contextos territoriales. Por último, se propone una agenda de investigación que profundice en las transformaciones de este fenómeno para la cultura “pop-lítica” y las emociones sociales.
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Maulitiana, Ajeng Nurin, and Tony Seno Aji. "PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN MARKETPLACE TIKTOK SHOP (STUDI KASUS PADA MAHASISWA MA’HAD JAMI’AH UNIVERSITAS HASYI ASY’ARI TEBUIRENG JOMBANG)." BIMA : Journal of Business and Innovation Management 5, no. 3 (2023): 403–10. http://dx.doi.org/10.33752/bima.v5i3.7177.
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Penelitialn ini bertujualn untuk mengetalhui pengalruh kuallitals pelalyalnaln daln promosi terhaldalp kepualsaln pelalnggaln malrketplalce Tikto shop paldal malhalsiswal Mal’hald Jalmi’alh Universitals halsyim Alsy’alri Tebuireng Jombalng. Metode yalng digunalkaln paldal penelitialn ini yalitu metode penelitialn kualntitaltif daln menggunalkaln pendekaltaln kalusall altalu sebalb alkibalt. Populalsi dallalm penelitialn ini aldallalh 45 responden. Teknik pengalmbilaln salmpel aldallalh menggunalkaln teknik salmpel jenuh yalng menjaldikaln seluruh populalsi sebalgali salmpel, menggunalkaln metode regresi linier bergalndal. Halsil penelitialn menunjukkaln balhwal (1) Kuallitals pelalyalnaln (X1) secalral persiall berpengalruh positif daln signifikaln terhaldalp valrialbel Kepualsaln Pelalnggaln (Y) Malrketplalce Tiktok shop (2) Promosi (X2) secalral persiall berpengalruh positif daln signifikaln terhaldalp valrialbel Kepualsaln Pelalnggaln (Y) Malrketplalce Tiktok shop.
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Fera, Anggraeni, and Rofiah Chusnul. "First "3 Second" Impression of Tiktok Marketing Strategy." Journal of Economics, Finance And Management Studies 07, no. 05 (2024): 3004–20. https://doi.org/10.5281/zenodo.11407986.
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The use of TIK TOK as promotional media is a form of marketing activity that can quickly spread information about a product and brand recognition of a product and the aim of this research is to find out the strategy for using hooks in every content on Leo Giovanni that attracts the attention of the audience and is liked. many people. This research uses qualitative research with a cyber phenomenology approach. This research model uses a simple design with Triangulation Theory. Data collection techniques used were observation, interviews and documentation. The qualitative approach used through the data analysis technique used is Manual Data Analysis Procedure (MDAP). The results of this research found that Leo Giovanni succeeded in creating interesting content and has 3 accounts, each of which has their own niche. The accounts in question are the accounts @leo_giovanni, @racuninskincare, and @wagminft, their contents have different niches or discussion topics. The findings of this research are that TikTok Marketing Strategy: Follow the trend; Live events; Focus 1 Niche; related content; SEO; FYP & Live stream synergy; Yellow basket; Marketplaces; Live selling; New account. And Hook Behavior Model: Invite outside traffic; Video Performance Assessment; Evaluation Phase; Analytics features; Device & location accounts (Relevant Hashtags; Interesting Content; Video call to action; Clickbait says); TikTok optimized (Consistent posts, Trendy sound, Wagmi prime time 1137). Impact of product purchases: Spark code; Affiliate commission feature.
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Bugaeva, I. V., and T. D. Taradenko. "Frames of TikTok’s Book Trailers." Язык и текст 10, no. 3 (2023): 52–60. http://dx.doi.org/10.17759/langt.2023100306.
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<p>This article poses the problem of the frame content of book trailers published on TikTok Internet platform. The aim of the research is to describe the features of TikTok&rsquo;s book trailer&rsquo;s frames as a genre of polycode text, which is achieved by the following tasks: to make a playlist of collected empirical material; to present an abstract analysis of scientific works devoted to the frame; to present the characteristics of TikTok&rsquo;s book trailers as a genre of polycode text and its genre features; to determine the positions of TikTok&rsquo;s book trailer in relation to the frame; to analyze the frame content of TikTok&rsquo;s book trailer. The study material was 70 book trailers posted in the public domain on TikTok platform. These videos were placed in the form of a playlist for this study. Linguistic description and frame analysis methods were used to identify the following types of TikTok&rsquo;s book trailers' frames: &laquo;key words&raquo;, &laquo;plot details&raquo;, &laquo;symbols&raquo;. Each of them is characterized by its own characteristics of the information contained. The frames of TikTok&rsquo;s book trailers reflect the structural plot elements of the primary source &mdash; the book. They arrange the voluminous information of the literary work in boxes, lining up according to the principles of logical relationship to each other. Each TikTok&rsquo;s book trailer&rsquo;s slot is a frame, fragments of video or audio material, sound and visual special effects; some images that are subjected to a socio-cultural factor.</p>
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Delicia, Cindy, and Sinta Paramita. "Konten Tiktok untuk Meningkatkan UMKM di Masa Pandemi Covid-19 (Studi Kasus Rude Basic dan Agate Deluxe)." Koneksi 6, no. 1 (2022): 218. http://dx.doi.org/10.24912/kn.v6i1.15768.
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Covid – 19 outbreak causing reduction revenue of UMKM drop by 30 percent. On the other hand, pandemic giving a lot of increase in social media uses especially TikTok. TikTok as a social media that provides users to upload and watch short video of 15 second – 5 minutes, usually videos that uploaded on TikTok called TikTok content. UMKM used TikTok as digital marketing. This research intend to knowing the uses of TikTok content to improve UMKM in pandemic and TikTok advertising process. This research using qualitative method using study case, researcher will doing interview, observation and literature review. Researcher will having an interview with Rude Basic and Agate Deluxe who use TikTok as promotion media of their business. Both UMKM success increasing their business using TikTok content. Pandemi Covid – 19 menyebabkan penurunan omzet pada UMKM sebesar 30 persen. Di sisi lain karena adanya pandemi terjadi peningkatan pengguna media sosial khususnya TikTok. TikTok merupakan aplikasi media sosial yang memfasilitasi penggunanya untuk mengunggah dan menyaksikan video dengan durasi 15 detik – 5 menit biasanya video yang diunggah ke TikTok bisa disebut konten TikTok. UMKM menggunakan TikTok sebagai pemasaran digital. Penelitian ini bertujuan untuk mengetahui peran konten TikTok dalam meningkatkan UMKM di masa pandemi serta proses beriklan di TikTok. Penelitian ini menggunakan pendekatan penelitian kualitatif, dengan metode penelitian studi kasus, subyek dari penelitian ini adakah pelaku usaha UMKM, obyek dari penelitian ini adalah konten TikTok. Pengumpulan data dilakukan dengan metode wawancara, observasi, dan studi pustaka. Pengumpulan data melalui wawancara dilakukan kepada pelaku usaha UMKM yaitu Rude Basic dan Agate deluxe. Rude Basic dan Agate Deluxe aktif menggunakan TikTok sebagai media promosi UMKM. Kedua UMKM berhasil meingkatkan usahanya dengan penggunaan konten TikTok.
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Aminah, Siti, Hesti Hasmarani, and Ali Zainal Abidin. "Pelatihan TikTok Affiliate Untuk Peningkatan Pendapatan Karang Taruna Rusunawa Putri Cempo Surakarta." Jurnal Pengabdian Manajemen 4, no. 1 (2024): 16. https://doi.org/10.30587/jpm.v4i1.8422.
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Based on the situation analysis, it is known that 92.6% of youth in the Putri Cempo Rusunawa area, Surakarta City, Central Java Province do not know about the TikTok Affiliate program. This service uses a method of providing training to youth organizations. The purpose of this program is to help youth organizations increase their knowledge and skills to generate additional income online through the TikTok platform by providing training on the use of TikTok Affiliate. TikTok Affiliate is a program officially issued by the TikTok application. Stages of community service activities: (1) Introduction to the TikTok platform and TikTok Shop Affiliate; (2) Training to teenagers and practice of creating TikTok Shop Affiliate accounts and (3) Providing tips and tricks for creating attractive promotional content and (4) Providing strategies for increasing income on TikTok by selling products. The results of this training activity are increased knowledge about TikTok and TikTok Affiliate, teenagers are able to create TikTok Shop accounts and have the desire to become content creators. TikTok Affiliate training for youths of Rusunawa Putri Cempo successfully increased the knowledge and skills of teenagers in utilizing the TikTok application to generate income online, this training is expected to help youths increase their income and improve their quality of life through the TikTok Affiliate program.
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Katsiroumpa, Aglaia, Ioannis Moisoglou, Parisis Gallos, et al. "Problematic TikTok Use and Its Association with Poor Sleep: A Cross-Sectional Study Among Greek Young Adults." Psychiatry International 6, no. 1 (2025): 25. https://doi.org/10.3390/psychiatryint6010025.
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Background: TikTok use is constantly increasing, especially among young adults. Although there is a negative association between problematic TikTok use and users’ health, no study until recently has investigated the association between TikTok use and poor sleep. Thus, this study aimed to evaluate TikTok use among young adults and its association with poor sleep. Methods: A cross-sectional study was conducted in Greece. The study sample included 361 adults aged 18–35. A convenience sample through social media was employed. Levels of TikTok use among participants were measured with the TikTok Addiction Scale (TTAS). Results: The mean time of TikTok use was 2.4 h (SD; 1.6), while the mean TTAS score was 2.3 (SD; 0.7). The 11.6% of the participants are problematic TikTok users. A negative correlation between the duration of night sleep and levels of TikTok addiction was found. Also, a positive correlation between sleepiness in work or class and levels of TikTok addiction was found. Furthermore, younger ages were correlated to increased levels of TikTok addiction and time on TikTok. The levels of TikTok addiction were higher among females. Conclusions: This study suggested that higher levels of TikTok addiction and TikTok use were correlated with reduced duration of night sleep and increased sleepiness in work/class.
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Fatmasari, Agnes Nofita, and M. Yusuf S. Barusman. "Pengaruh Citra Merek dan Kesadaran Merek Terhadap Keputusan Pembelian Produk Skintific Pada TikTokshop (Studi Kasus Mahasiswa FEB Universitas Bandar Lampung)." eCo-Buss 7, no. 3 (2025): 1901–12. https://doi.org/10.32877/eb.v7i3.2059.
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Studi ini menganalisis pengaruh citra merek dan kesadaran merek terhadap keputusan pembelian produk skincare Skintific melalui Tikok Shop, pada mahasiswa FEB Universitas Bandar Lampung. Metodologi menggunakan teknik kuantitatif yang dilakukan dengan analisis regresi linier berganda. Data telah dikumpulkan dari sembilan puluh responden yang merupakan pengguna aktif TikTok. Temuan didapat citra merek memiliki kontribusi signifikan pada keputusan pembelian. Demikian pula, kesadaran merek berpengaruh secara signifikan dalam mendorong keputusan pembelian. Pengujian menunjukan kedua variabel tersebut simultan berpengaruh pada keputusan pembelian. Hasil ini mengungkapkan citra merek dan kesadaran merek bersamaan menjelaskan sebagian besar variasi dalam keputusan pembelian. Oleh karena itu, disarankan agar skintific meningkatkan strategi pemasaran dengan fokus pada kedua aspek ini di platform tiktok.
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Nurhajimah Sukma and Suyanto Suyanto. "Motif Menonton Video For Your Page Tiktok dan Kepuasaan Hiburan pada Siswa SMA PGRI Pekanbaru." Harmoni: Jurnal Ilmu Komunikasi dan Sosial 1, no. 3 (2023): 147–56. http://dx.doi.org/10.59581/harmoni-widyakarya.v1i3.946.
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In the current era of globalization, there are many applications that make it easier for users to get satisfaction, one of which is the Tiktok application. With the tiktok application, many people, not only adults, but also children and teenagers can see information or news that encourages them to watch For Your Page (FYP) on Tiktok. So that teenagers or adults are motivated and feel satisfied because of the For Your Page (FYP) on Tiktok. Based on the phenomenon above, this study aims to determine how much influence the motive for watching For Your Page (FYP) TikTok has on entertainment satisfaction in SMA PGRI Pekanbaru students. The theory used is the Uses and Gratification Theory which is a theory of needs and satisfaction in which audiences use the media in order to fulfill their needs. What is assumed is that the audience is considered active, can change the satisfaction of needs, the mass media competes with other media. This study uses a quantitative method with a descriptive approach. Data collection techniques used are questionnaires and documentation. How to distribute the questionnaire is done by going down directly to SMA PGRI and online via Google from. The population in this study were 153 students. The sampling technique used in this study is the Non-Probability Sampling Technique. Using Saturated Sampling in which the entire population is sampled. To find out how much influence these two variables have. For processing questionnaire data, it was carried out using the Product And Service Solution (SPSS) statistical program26. Based on these results it shows that the influence of motives for watching For Your Page TiktTok on Entertainment Satisfaction in SMA PGRI Pekanbaru students. The regression coefficient value obtained in this study is Y = 4.023 +0.878X, a significance level of 0.000, which is smaller than α = 0.05, meaning that there is an influence between Motives for Watching FYP TikTok on entertainment satisfaction in SMA PGRI Pekanbaru students of 74.2% and in category of strong influence (60% -79.99%).
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Rahayu, Asmi Lidya Pradipta, Muadz, and Septiana. "Analisis Keberhasilan Tiktok Product Ads Terhadap Peningkatan Pendapatan pada Akun Tiktok Shop Pondok Tactical." Indo-Fintech Intellectuals: Journal of Economics and Business 4, no. 4 (2024): 1404–12. http://dx.doi.org/10.54373/ifijeb.v4i4.1645.
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TikTok Ads is one of the promotional tools provided by TikTok Shop or TikTok to increase revenue, in addition to promotional videos and livestreams on TikTok accounts. Shop accounts that use TikTok Ads must carefully consider planning their financing and the best strategy to achieve the desired revenue target. The purpose of this study is to analyze the success of using TikTok Ads as a promotional media to increase revenue on the TikTok Shop Pondok Tactical account. This study uses a quantitative method by collecting revenue data from TikTok Shop Pondok Tactical accounts and conducting an analysis of the success and comparison of the amount of monthly revenue obtained with TikTok Ads and without TikTok Ads. Data analysis was carried out descriptively by analyzing sales data obtained on the TikTok Shop Pondok Tactical account. The results of the study show that TikTok Product Ads has succeeded in increasing revenue at TikTok Shop Pondok Tactical and providing a positive trend towards sales every month. In addition, the time factor and the existing campaign also affect the success of the ads or advertisements that are run. Revenue contribution and Return on Ads Spend must also always be considered so that the company does not suffer losses due to advertising on TikTok Ads
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Nur Huda. "TIKTOK DAN AKHLAQ REMAJA : DAMPAK TIKTOK DAN SOLUSINYA DALAM PERSPEKTIF PENDIDIKAN ISLAM." Ta'dibi : Jurnal Manajemen Pendidikan Islam 11, no. 2 (2023): 33–54. http://dx.doi.org/10.61088/tadibi.v11i2.551.
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The rise of the development of information technology always brings positive and negative impacts, including TikTok. Tiktok is able to shift youtube and instagram. Tiktok with its features and artificial intelligence is able to spoil creators and viewers. The ease in how to operate TikTok and simple with attractive visual and audio displays and audio makes all people sucked in TikTok leaving other social media. TikTok content brings both positive and negative impacts. The negative impact is mostly due to content from TikTok that displays things that damage moral values, encourage criminality and endanger one's safety. Another negative impact is the effect of tiktok addiction so that sulut left the gadget because of tiktok. The next effect is on changes in behavior, lifestyle and social life. These negative impacts need to be anticipated so that they are not prolonged. Islam provides solutions to be wise in responding to the existence of TikTok, without leaving the TikTok application itself. Taking advantage of tiktok and eliminating its negative impacts, so that social and ethical life is well maintained, even using tiktok for community improvement such as educational, business, and useful information functions
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Nur, Zinda Rud Faiza, Intan Nas Nas Rabbiana, Tiara Diba, and Fitroh Fitroh. "TikTok Shop: Unveiling the Evolution from Social Media to Social Commerce and its Computational Impact on Digital Marketing." Journal of Computer Science and Engineering (JCSE) 4, no. 2 (2023): 88–96. http://dx.doi.org/10.36596/jcse.v4i2.512.
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Social media application platforms such as TikTok have become social commerce platforms. TikTok provides the TikTok Shop feature, which is designed for business actors to make sales and users to make transactions on the TikTok application. This study used the method of studying literature from published journals available on open-source sites. It aims to present the potential of TikTok Shop as a digital marketing medium in the future. Therefore, the discussion of this literature review is only focused on the TikTok Shop feature as social commerce. TikTok Shop promoted efforts to provide improvements for MSMEs during the pandemic through an SEO marketing strategy and influencers providing interesting content according to the interests of the audience. TikTok also provides Live TikTok for business people, which is in the form of streaming video that can interact with users as potential buyers. Our research found that TikTok Shop can be one of the platforms with great potential for promoting products, supported by several TikTok Shop features for transactions.
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Lusiana, Yeni, and Sinta Paramita. "Komunikasi Ekspresif Media TikTok." Kiwari 1, no. 3 (2022): 443–48. http://dx.doi.org/10.24912/ki.v1i3.15762.
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TikTok is an application that provides unique and interesting effects that can be used by all users of the TikTok application to easily create a video with a short duration. The TikTok application is in great demand from minors to parents. TikTok users who create content can express themselves with the gestures displayed so that their existence appears. This study aims to discuss how content that displays expressive communication through TikTok virtual media with samples used, namely new users and old users of the TikTok application who have used the 'Album Cover' and 'Emoji Imitation' features. In this study, researcher used a qualitative approach. The methods used are observation, interviews, documentation, and literature study. In conducting the development, the research subjects consisted of two old users and two new users who had created content. The research results obtained from this study are (1) TikTok users are interested in using this application because they follow trends and are not active. (2) TikTok users are uncertain when to use TikTok and messages are conveyed to TikTok users, namely using TikTok with positive things and being more confident in expressing themselves. (3) Users prefer the 'Album Cover' feature because they can freely display the gestures they make. TikTok merupakan sebuah aplikasi yang memberikan efek yang unik dan menarik yang bisa digunakan oleh semua pengguna aplikasi TikTok dengan mudah untuk membuat sebuah video dengan berdurasi pendek. Aplikasi TikTok banyak diminati mulai dari anak dibawah umur hingga orangtua. Pengguna TikTok yang membuat konten dapat mengekspresikan diri dengan gestur yang ditampilkan sehingga munculnya eksistensi diri. Penelitian ini bertujuan untuk membahas cara konten yang menampilkan komunikasi ekspresif melalui media virtual TikTok dengan sampel yang digunakan yaitu pengguna baru dan pengguna lama aplikasi TikTok yang pernah menggunakan fitur ‘Album Cover’ dan ‘Emoji Imitation’. Dalam penelitian ini peneliti menggunakan pendekatan kualitatif. Metode yang digunakan yaitu observasi, wawancara, dokumentasi, dan studi pustaka. Dalam melakukan pengembangan, subjek penelitian yang terdiri dari dua pengguna lama dan dua pengguna baru yang pernah membuat konten. Hasil penelitian yang didapat dari penelitian ini yaitu (1) pengguna TikTok tertarik menggunakan aplikasi ini karena mengikuti trend dan sedang tidak ada aktivitas. (2) Pengguna TikTok tidak menentu waktunya untuk menggunakan TikTok dan pesan disampaikan untuk pengguna TikTok yaitu menggunakan TikTok dengan hal yang positif dan lebih percaya diri dalam mengekspresikan diri. (3) Pengguna lebih menyukai fitur ‘Album Cover’ karena bisa leluasa menampilkan gestur yang dibuat.
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Yang, Chen. "A Study of TikTok’s Country Image and Brand Trust After the 2020 Attempted TikTok Ban." Pennsylvania Communication Annual 80, no. 1 (2024): 34–58. http://dx.doi.org/10.5840/pcaa202480110.
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The study explored the potential effects of country image and brand trust on Americans’ adoption and use of TikTok following the 2020 proposed TikTok ban. Although brand trust affected both the adoption and continuous use of TikTok among U.S. users, the perception of the Chinese government played a crucial role in their initial adoption while the perception of Chinese companies affected their continuous use of the app following the attempted ban. The study supported a multidimensional construct of country image and argued that the political aspects of country image involving Chinese products are becoming predominant with the intensifying rivalry between U.S. and China. The results suggested that Trump administration’s TikTok ban in 2020 may have a considerable impact on the issue and attribute salience of TikTok, resulting in different patterns of TikTok adoption and usage among Americans.
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Mikaere, Rawiri. "A new chance for online science communication education and learning through TikTok." International Journal of Clinical Medical Research 2, no. 3 (2024): 91–93. http://dx.doi.org/10.61466/ijcmr2030005.
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<p class="MsoNormal"><span style="font-size: 10.0pt; font-family: 'Arial',sans-serif; mso-ascii-theme-font: minor-bidi; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi;">The COVID-19 pandemic practice of social distancing has led to an increased usage of social media, which has highlighted the importance and potency of social media for effective science communication. As a result, it is now just as crucial to educate and acquire the skills necessary to use social media for science communication in an accurate and efficient manner. In response, we created a task that models and develops 21st century science communication abilities using the social media site TikTok. During the COVID-19 outbreak, TikTok, a platform for sharing short videos, had a dramatic rise in popularity. We demonstrated efficient social media science communication strategies by employing the condensed, targeted video format of TikTok to instruct students in fundamental science ideas and lab procedures. Students were then given the task of practicing excellent science communication at the conclusion of the semester by making their own educational and entertaining TikToks about the research projects that their teams had been working on. Here, we provide our methodology, a number of TikTok best practices, and sample videos made throughout the process for science communication education that are both effective and interesting.</span></p>
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Karasavva, Vasileia, Caroline Miller, Nicole Groves, Andrés Montiel, Will Canu, and Amori Mikami. "A double-edged hashtag: Evaluation of #ADHD-related TikTok content and its associations with perceptions of ADHD." PLOS ONE 20, no. 3 (2025): e0319335. https://doi.org/10.1371/journal.pone.0319335.
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We aimed to assess the psychoeducational quality of TikTok content about attention-deficit/hyperactivity disorder (ADHD) from the perspective of both mental health professionals and young adults across two pre-registered studies. In Study 1, two clinical psychologists with expertise in ADHD evaluated the claims (accuracy, nuance, overall quality as psychoeducation material) made in the top 100 #ADHD TikTok videos. Despite the videos’ immense popularity (collectively amassing nearly half a billion views), fewer than 50% of the claims about ADHD symptoms were judged to align with the Diagnostic and Statistical Manual of Mental Disorders. In Study 2, 843 undergraduate students (no ADHD = 224, ADHD self-diagnosis = 421, ADHD formal diagnosis = 198) were asked about their typical frequency of viewing #ADHD content on TikTok and their perceptions of ADHD and were shown the top 5 and bottom 5 psychologist-rated videos from Study 1. A greater typical frequency of watching ADHD-related TikToks was linked to a greater willingness to recommend both the top and bottom-rated videos from Study 1, after controlling for demographics and ADHD diagnostic status. It was also linked to estimating a higher prevalence of ADHD in the general population and greater challenges faced by those with ADHD. Our findings highlight a discrepancy between mental health professionals and young adults regarding the psychoeducational value of #ADHD content on TikTok. Addressing this is crucial to improving access to treatment and enhancing support for those with ADHD.
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Utami, Agia Dwi Visi. "Aplikasi Tiktok Menjadi Media Hiburan Bagi Masyarakat Dan Memunculkan Dampak Ditengah Pandemi Covid-19." MEDIALOG: Jurnal Ilmu Komunikasi 4, no. 1 (2021): 40–47. http://dx.doi.org/10.35326/medialog.v4i1.962.
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ABSTRAK
 Penelitian ini berjudul, “FENOMENA APLIKASI TIKTOK MENJADI MEDIA HIBURAN BAGI MASYARAKAT DAN MEMUNCULKAN DAMPAK DITENGAH PANDEMI COVID-19” Tujuan dari kegunaan penelitian ini adalah untuk mengetahui fenomena pengguna aplikasi Tiktok ditengah pandemi Covid-19, bagaimana motif pengguna aplikasi Tiktok, tindakan pengguna aplikasi Tiktok serta bagaimana makna penggunaan aplikasi Tiktok ditengah pandemi Covid-19. Mentode penelitian yang digunakan peneliti dalam penelitian ini adalah Fenomenologi, dengan tipe penelitian yang bersifat kualitatif. Sedangkan teknik pengumpulan data Teknik pengumpulan data menggunakan wawancara secara online. Wawancara melibatkan beberapa pengguna Tiktok. Teknik pengumpulan data menggunakan wawancara secara online. Wawancara melibatkan beberapa pengguna Tiktok. Berdasarkan hasil penelitain, diperoleh gambaran bahwa motif pengguna aplikasi Tiktok ditengah pandemi Covid-19 ialah sebagai media hiburan. Selanjutnya, tindakan pengguna aplikasi Tiktok untuk mengekspresikan kreativitasnya. Kemudian, makna penggunaan aplikasi Tiktok ditengah pandemi Covid-19 sebagai aplikasi media sosial edit video special effects yang digunakan sebagai hiburan. Saran-saran yang dapat peneliti sampaikan kepada pengguna aplikasi Tiktok sebaiknya jangan menjadikan aplikasi Tiktok sebagai gaya hidup tapi jadikanlah aplikasi ini sebagai suatu kebutuhan sekunder sebagai alat mengekspresikan diri dengan cara membuat video unik dan kreatif. Hendaknya pergunakan teknologi yang ada tapi jangan sampai terbawa oleh efek buruk yang dapat ditimbulkan.
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Andriani, Zihan, and Satria Mirsya Affandy Nasution. "Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Keputusan Pembelian Fashion di Tiktok Shop pada Pengguna Aplikasi Tiktok." Bursa : Jurnal Ekonomi dan Bisnis 2, no. 2 (2023): 209–20. https://doi.org/10.59086/jeb.v2i2.300.
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Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, harga dan promosi terhadap keputusan pembelian fashion di tiktok shop pada pengguna aplikasi tiktok di lingkungan Mahasiswa Universitas Muhammadiyah Sumatera Utara. Masalah dalam penelitian ini adalah apakah kualitas pelayanan, harga dan promosi berpengaruh terhadap Keputusan Pembelian fashion di tiktok shop pada pengguna aplikasi tiktok pada seluruh Mahasiswa Universitas Muhammadiyah Sumatera Utara. Populasi penelitian pada seluruh mahasiswa Universitas Muhammadiyah Sumatera Utara yang sudah pernah berbelanja di tiktok shop, sampel penelitian ini sebanyak 100 responden. Teknik pengumpulan data melalui angket (kuesioner) dan analisis data menggunakan analisis regresi linear berganda serta pengolahan data menggunakan software SPSS versi 23.00. Hasil analisis regresi linier berganda menunjukkan bahwa ada pengaruh kualitas pelayanan terhadap keputusan pembelian fashion di tiktok shop, ada pengaruh harga terhadap keputusan pembelian fashion di tiktok shop, tidak ada pengaruh promosi terhadap keputusan pembelian fashion di tiktok shop. Nilai R-Square sebesar 0,308 atau 30,8% menunjukkan kontribusi kualitas pelayanan, harga dan promosi terhadap keputusan keputusan pembelian fashion di tiktok shop dan sisanya 69,2% dipengaruhi oleh variabel lain yang tidak diteliti. Simpulan penelitian: secara parsial kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian fashion di tiktok shop, promosi tidak berpengaruh signifikan terhadap keputusan keputusan pembelian fashion di tiktok shop, harga berpengaruh signifikan terhadap keputusan keputusan pembelian fashion di tiktok shop. This study aims to determine the effect of service quality, price and promotion on fashion purchasing decisions at the tiktok shop on users of the tiktok application in the student environment, Muhammadiyah University of North Sumatra. The problem in this study is whether the quality of service, price and promotion affect fashion purchasing decisions at the tiktok shop for users of the tiktok application at students, Muhammadiyah University of North Sumatra. The population of this study was all students of the Muhammadiyah University of North Sumatra who had shopped at the tiktok shop, the sample of this study was 100 respondents. Data collection techniques through questionnaires (questionnaires) and data analysis using multiple linear regression analysis and data processing using SPSS version 23.00 software. The results of multiple linear regression analysis show that there is an influence of service quality on fashion purchasing decisions at tiktok shop, there is an influence of price on fashion purchasing decisions at tiktok shop, there is no influence of promotion on fashion purchasing decisions at tiktok shop. The R-Square value of 0.308 or 30.8% shows the contribution of service quality, price and promotion to fashion purchasing decisions at tiktok shop and the remaining 69.2% is influenced by other variables not examined. Research conclusions: partially service quality has a significant effect on fashion purchasing decisions at tiktok shop, promotion has no significant effect on fashion purchasing decisions at tiktok shop, price has a significant effect on fashion purchasing decisions at tiktok shop.
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Atika, Afifah, and Roma Kyo Kae Saniro. "Gaya Bahasa dan Ekspresi dalam Konten Tiktok : Studi Kasus Penggunaan Bahasa Indonesia dan Implikasinya dalam Konteks Sosial." Jurnal sosial dan sains 4, no. 2 (2024): 196–201. http://dx.doi.org/10.59188/jurnalsosains.v4i2.1173.
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Latar Belakang: Implikasi dari penggunaan gaya bahasa dan ekspresi dalam konten TikTok adalah pengaruhnya terhadap perkembangan bahasa Indonesia dalam konteks sosial. Penggunaan bahasa slang dalam konten TikTok dapat mempengaruhi pemahaman dan penggunaan bahasa Indonesia di kalangan pengguna TikTok. Hal ini dapat menciptakan variasi baru dalam bahasa Indonesia dan mencerminkan perkembangan bahasa yang memadukan unsur-unsur slang dan gaya bahasa TikTok. Tujuan: Penelitian ini bertujuan untuk menganalisis gaya bahasa dan ekspresi yang digunakan dalam konten TikTok serta implikasinya dalam konteks sosial. Metode: Dalam penelitian ini, kami menggunakan pendekatan kualitatif dengan studi kasus terhadap penggunaan bahasa Indonesia dalam konten TikTok. Kami menganalisis 100 video TikTok yang diunggah oleh pengguna berbahasa Indonesia. Hasil: Hasil penelitian menunjukkan bahwa terdapat berbagai gaya bahasa dan ekspresi yang digunakan dalam konten TikTok, termasuk penggunaan bahasa slang, permainan kata, dan penggunaan ekspresi emosi yang dramatis. Implikasi dari penggunaan gaya bahasa dan ekspresi dalam konten TikTok adalah adanya pengaruh terhadap perkembangan bahasa Indonesia dalam konteks sosial. Penggunaan bahasa slang dalam konten TikTok, misalnya, dapat mempengaruhi pemahaman dan penggunaan bahasa Indonesia di kalangan pengguna TikTok Kesimpulan: Penelitian ini memberikan kontribusi dalam pemahaman tentang bagaimana gaya bahasa dan ekspresi dalam konten TikTok mempengaruhi penggunaan bahasa Indonesia dalam konteks sosial. Implikasi sosial dari penggunaan bahasa dan gaya bahasa dalam konten TikTok perlu dipertimbangkan dalam pengembangan dan pemeliharaan bahasa Indonesia. Hasil penelitian ini dapat digunakan sebagai acuan dalam pengembangan bahasa Indonesia yang lebih adaptif terhadap perkembangan media sosial seperti TikTok.
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Fieryando, Fieryando, and Budhi Kristianto. "Analisis Sentimen Terhadap TikTok Shop Dengan K-Nearest Neighbor, Decision Tree, dan Naive Bayes." Jurnal Buana Informatika 15, no. 01 (2024): 21–29. http://dx.doi.org/10.24002/jbi.v15i1.8205.
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Di era digital yang berkembang dengan cepat, banyak aplikasi yang membantu manusia, salah satunya adalah TikTok. TikTok merupakan aplikasi yang menampilkan video dengan berbagai jenis kategori, TikTok juga terdapat fitur marketplace, yaitu TikTok Shop. TikTok Shop merupakan sebuah fitur yang dapat digunakan untuk berbelanja dalam memenuhi kebutuhan. Hadirnya fitur TikTok Shop membuat orang-orang berpendapat terkait fitur tersebut, ada yang berpendapat positif dan juga negatif. Dengan adanya pendapat dari orang-orang tentang fitur TikTok Shop ini, dilakukan penelitian dengan tiga algoritma, yaitu K-Nearest Neighbor mendapatkan hasil akurasi sebesar 94%, Decision Tree dengan akurasi sebesar 96% dan Naive Bayes dengan akurasi sebesar 98%. Penelitian ini dilakukan untuk menyediakan data yang baik dan mudah dimengerti terkait pendapat pengguna TikTok Shop, sehingga dapat menjadi landasan evaluasi untuk perbaikan fitur TikTok Shop.
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Trixie, Ivana, and Nigar Pandrianto. "Brand Affiliate sebagai Alternatif Membangun Brand Awareness." Prologia 8, no. 1 (2024): 107–15. http://dx.doi.org/10.24912/pr.v8i1.27532.
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Technological developments, especially in social media platforms such as TikTok, have changed the marketing paradigm by focusing on dynamic consumer interactions. This research explores the impact of TikTok in building brand awareness, especially with the emergence of the concept of "Tiktok Affiliate." The research results show the important role of TikTok Affiliate in changing the digital marketing framework through creative content that effectively expands brand reach. Focusing on the brand case study "Somethinc" provides a unique contribution to the understanding of digital marketing and brand awareness in the TikTok era. The theoretical basis involves social media, TikTok, TikTok Affiliate, and brand awareness, with an emphasis on brand awareness indicators according to Keller. With innovative strategies, TikTok Affiliate is a key element in building brand awareness amidst contemporary digital marketing dynamics. The purpose of this research is to see how the Tiktok Affiliate brand is an alternative for building brand awareness for the Somethingnc brand. This research uses a qualitative approach with a case study method. The results of this research show that Tiktok Affiliate builds brand awareness through understanding Somehinc products. Creativity and authenticity in TikTok Affiliates content are key to attraction, creating a personal and authentic experience. Informative and compelling content helps consumers understand the product in depth, while direct interaction creates deeper engagement and builds a community around the brand. Perkembangan teknologi, khususnya di platform media sosial seperti TikTok, telah mengubah paradigma pemasaran dengan memfokuskan pada interaksi dinamis konsumen. Penelitian ini mengeksplorasi dampak TikTok dalam membangun brand awareness, khususnya dengan munculnya konsep "Tiktok Affiliate." Hasil penelitian menunjukkan peran penting TikTok Affiliate dalam mengubah kerangka kerja digital marketing melalui konten kreatif yang memperluas jangkauan brand secara efektif. Fokus pada studi kasus brand "Somethinc" memberikan kontribusi unik pada pemahaman digital marketing dan brand awareness di era TikTok. Landasan teori melibatkan media sosial, TikTok, TikTok Affiliate, dan brand awareness, dengan penekanan pada indikator brand awareness menurut Keller. Dengan strategi inovatif, TikTok Affiliate menjadi elemen kunci dalam membangun brand awareness di tengah dinamika pemasaran digital kontemporer. Tujuan penelitian ini untuk melihat bagaimana brand Tiktok Affiliate sebagai alternatif untuk membangun brand awareness pada brand Somethinc. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Hasil penelitian ini menunjukkan bahwa Tiktok Affiliate dalam membangun brand awareness melalui pemahaman produk Somethinc. Kreativitas dan keaslian dalam konten Tiktok Affiliates menjadi kunci daya tarik, menciptakan pengalaman personal dan autentik. Konten yang informatif dan meyakinkan membantu konsumen memahami produk secara mendalam, sementara interaksi langsung menciptakan keterlibatan yang lebih mendalam dan membangun komunitas di sekitar brand.
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Berdiieva, Saiokhat, and Olena Goroshko. "Use of TikTok Social Media in the Ukrainian University Branding." Social Communications: Theory and Practice 13, no. 2 (2022): 171–83. http://dx.doi.org/10.51423/2524-0471-2021-13-2-7.
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Aim. The objective of this article is to review the promotion of universities via the social network TikTok. The tasks consider the promotion through the TikTok use, the research of TikTok use in business promotion, depiction of university communication through TikTok use. Today’s reality says that it is necessary not only to know about the platform existence but add TikTok use in the set of everyday tools for branding and promotion. Thus, the research object covers the marketing communication in education.The research subject specifies the university branding via the TikTok social media. The objective of this article is to review the promotion of universities via the social network TikTok. The tasks consider the promotion through the TikTok use, the research of TikTok use in business promotion, depiction of university communication through TikTok use. Results. The results obtained reveal that Ukrainian universities demonstrate wide range ofstrategies in TikTok use. However, it is possible to specify two main trends of its development:1) communication aimed at the internal audience (students and teachers of the university) and2) an external one –attracting new enrollees.The data obtained show that university TikTok accounts are more frequently used in advertising and campaigning for admission. They show and maintain content highlighting students’ opportunities after graduation, describing the advantages of entering the institution. Conclusions. One can speak only about two trends of communicative development by Ukrainian universities in TikTok: communication that is aimed at the inner audience (students and teachers of the university) and the outer one -university applicants. There are no common rules regulating communicative conduct on such accounts. One can also stress that the intensity of TikTok use is still much lower than that of other social media services, and it is namely the TikTok social network possessing the tangible potential for its growth and popularity in the university environment. In addition, the TikTok university accounts demonstrate the best effectiveness and the most brand-building value to the university target audience. One can mention the use of TikTok by Ukrainian universities become more and more popular and the use of TikTok by universities is inevitable. Key words: strategic communication, TikTok, university branding, university account in social media, Ukraine
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Sudrajat, Indra. "Promoting Paralinguistics Features through Voiceover Challenges on TikTok Application." JELA (Journal of English Language Teaching, Literature and Applied Linguistics) 5, no. 1 (2023): 21–36. http://dx.doi.org/10.37742/jela.v5i1.95.
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The aim of the research is to find out how students promote paralinguistics features in TikTok voiceover and to investigate how TikTok can increase learner control over learning content and learner involvement in the content offered by the TikTok application. The rapid development of technology and communication (ICT) has made major changes in the world of education such as the TikTok application namely voice over Tiktok uses paralinguistics features to help respondents practice expression and intonation in their ability to play an event with confidence. In addition, each respondent has a different response to the learning content. At the first, they looked surprised, excited and challenged. Once they get to know Tiktok dubbing using deeper paralingustics features, they look more expressive, proficient, and confident. TikTok is believed to be able to promote elections that refer to various features on TikTok, such as TikTok voiceovers using paralinguistics features. The research instrument used to collect data was observation which consisted of two meetings which showed students' progress towards the content and also the participants' involvement in using the Tiktok application, the second interview which showed their responses to the content offered by the Tiktok application. The way that features paralinguistics features in Tiktok dub. The results of this study indicate that Tiktok makes a different contribution to each respondent.
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Liu, Qing. "Exploring the Impacts of TikTok on the Academic Performance of Chinese Secondary School Students." BCP Business & Management 41 (March 17, 2023): 160–63. http://dx.doi.org/10.54691/bcpbm.v41i.4424.
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Since TikTok was released in 2016, more and more people have found TikTok interesting and have tried to become users. TikTok contains many features, such as video, chat, learning, and working. People can relax and have fun in their spare time with TikTok. Nevertheless, as TikTok has become increasingly popular, more students are becoming the primary users of TikTok. At the same time, the variety of short videos available on TikTok can lead to inconsistent content quality due to their low cost of production. As instructors, schoolteachers must know how students are affected when watching TikTok. After literature review, this paper mainly found the four areas of influence from TikTok that students will experience during the emergence phase: psychological influence, physical influence, behavioral influence, and positive influence. These four areas of influence indicate how instructors should properly guide students in using TikTok, which will provide references for future instructors and students in the education area.