Relevant bibliographies by topics / Tools marketing communication policy

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Tools marketing communication policy'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Tools marketing communication policy"

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ANDRUSHKEVYCH, Z., V. NIANKO, and O. SITARCHUK. "DIGITALIZATION – AN EFFECTIVE INSTRUMENT OF ENTERPRISE’S COMMUNICATIVE POLICY DURING THE COVID-19 PANDEMIC." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 15–18. https://doi.org/10.31891/2307-5740-2020-286-5-3.

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The article examines the digital tools of marketing communications, lists their benefits and features of use in today’s business environment. The concept of digital marketing and the need for timely transition of enterprises to this type of communication with the consumer is defined. The components of building an effective marketing communication policy of the enterprise are considered, which provides for the active presence of the enterprise in social networks and the use of all possible means of digital communications. The degree of «presence» of digital technologies in the marketing strateg
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Yaremenko, Svitlana. "MANAGEMENT OF ENTERPRISE COMPETITIVENESS BY MARKETING COMMUNICATION POLICY TOOLS." Economic scope, no. 201 (June 10, 2025): 378–84. https://doi.org/10.30838/ep.201.378-384.

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The purpose of the study is to develop an original approach to managing enterprise competitiveness through the marketing communication policy tools. Based on a marketing study of the information environment of the enterprise MNPK "VESTA", conducted by consumer survey, the communication channels that directly influence the company's products purchase decision were identified. The majority of respondents (31%) indicated that the most significant informational influence comes from consultatnts/salespeople at points of sale, followed by private recommendations (24%), auto service specialists (15%)
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Kitchenko, Olena, and Iryna Koval. "INTERNET MARKETING AS A MODERN TOOL OF MARKETING COMMUNICATION POLICY OF THE ENTERPRISE." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 1 (February 5, 2021): 8–12. http://dx.doi.org/10.20998/2519-4461.2021.1.8.

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The article discusses the issues related to the need to use marketing communications to convey to the consciousness of the target audience the benefits ofusing the company's products or services. It has been established that today one of the most effective ways to increase sales and gain a certain market shareis to use the opportunities of the Internet space. Currently, the use of Internet marketing tools is one of the priority areas of activity of any enterprise. Thedefinition of the concept of Internet marketing is analyzed, and it is found that it can be conditionally divided into three sem
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Pomaz, Oleksandr, Tetiana Voronko-Nevidnycha, Vladuslav Dereza, and Artem Mykhailyk. "The Peculiarities of Modern Methods of Marketing Communication Policy Application by Enterprises." Modern Economics 23, no. 1 (2020): 169–73. http://dx.doi.org/10.31521/modecon.v23(2020)-27.

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Introduction. The article deals with current issues related to the application of modern methods of marketing communication policy at enterprises, and with the research of different scientists’ approaches in defining this concept. Results. It has been proved that modern enterprises, regardless of their field of activity, require the establishment of long-term mutually beneficial relationships with suppliers, intermediaries, partners and, most importantly, with customers, therefore there is an urgent need for effective communication policy. The problems of forming marketing communications of do
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YAKUBENKO, Yuliia, and Serhii KOBERNIUK. "TOOLS FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES USING MARKETING COMMUNICATIONS." Herald of Khmelnytskyi National University. Economic sciences 316, no. 2 (2023): 274–80. http://dx.doi.org/10.31891/2307-5740-2023-316-2-44.

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The general composition of the marketing toolkit of enterprises is summarized. The goal of the study was the formation of tools for increasing the competitiveness of agricultural enterprises by means of marketing communications. The place of marketing communications of enterprises in the general system of the marketing mix is shown. The general criteria of competitiveness of agricultural enterprises are outlined. The directions and means of using marketing communications in order to strengthen the competitiveness of agrarian business entities have been determined, in particular by groups: (1)
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YAKUBENKO, Yuliia, and Nataliya POLYOVA. "TOOLS FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES USING MARKETING COMMUNICATIONS." Herald of Khmelnytskyi National University. Economic sciences 314, no. 1 (2023): 266–72. http://dx.doi.org/10.31891/2307-5740-2023-314-1-40.

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The general composition of the marketing toolkit of enterprises is summarized. The goal of the study was the formation of tools for increasing the competitiveness of agricultural enterprises by means of marketing communications. The place of marketing communications of enterprises in the general system of the marketing mix is shown. The general criteria of competitiveness of agricultural enterprises are outlined. The directions and means of using marketing communications in order to strengthen the competitiveness of agrarian business entities have been determined, in particular by groups: (1)
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Orlova, Kateryna, Iryna Tsaruk, and Maksym Ocheredko. "SCIENTIFIC AND METHODICAL FOUNDATIONS OF ENTERPRISE COMMUNICATION POLICY FORMATION IN THE SYSTEM OF INNOVATIONS MARKETING." Economic scope, no. 202 (July 13, 2025): 202–7. https://doi.org/10.30838/ep.202.202-207.

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The article considers the peculiarities of formation of enterprise communication policy in the system of innovations marketing. It was defined that the conditions of uncertainty, turbulence, and competition aggravation have led to an increased importance of innovative direction of enterprise development. Achieving the efficiency of such development envisages its effective promotion, that defines the role of innovations marketing. The authors’ approach to the definition of innovations marketing was formed. It is suggested to define innovations marketing as a systemic consumer-oriented activity
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Oklander, Mykhailo, and Mykyta Haidaienko. "Omnicanal marketing tools in the political sphere." Marketing and Digital Technologies 5, no. 1 (2021): 74–100. http://dx.doi.org/10.15276/mdt.5.1.2021.5.

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Aim of the article. The purpose of the article is to substantiate the scientific, methodological and practical provisions for the use of omnichannel marketing tools in the political sphere. Achieving the goal of the work necessitated the solution of the following tasks: to analyze the evolution of marketing tools in modern market conditions; determine the content of the marketing complex in the political sphere; to investigate the effectiveness of the use of marketing research to study the political sphere; determine the feasibility of applying the tools of marketing communication policy in th
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Lokhman, N. V., T. M. Beridze, M. O. Lokhman, and D. A. Chokoi. "ACTIVATORS OF MARKETING COMMUNICATIONS REGARDING THE SALE OF TOURIST SERVICES." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 1(78) 2023 (2023): 30–37. http://dx.doi.org/10.33274/2079-4819-2023-78-1-30-37.

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Objective. Identification and systematization of activators of marketing communications, as an iterative integrator of processes, factors, tools that ensure the promotion of tourist services. Methods. In the research process, the following methods were used: theoretical generalization (when characterizing the concepts of "marketing communications", "tourist service"), analysis and synthesis (for the formation of a complex of methods of marketing communications of tourist enterprises), matrix (when systematizing the activators of marketing communications regarding the sale of tourist services).
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Демидюк, С. М., Р. М. Стрільчук, and С. О. Крайчук. "CONCEPT AND TOOLS OF MARKETING COMMUNICATION POLICY OF A HIGHER EDUCATION INSTITUTION." Підприємництво та інновації, no. 34 (February 28, 2025): 183–88. https://doi.org/10.32782/2415-3583/34.29.

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The article examines the concept and tools of marketing communication policy in higher education institutions amid growing competition in the educational market. It highlights the integration of digital technologies, brand management, and performance monitoring. The study emphasizes the role of social networks, SEO, contextual advertising, and SMM in attracting students and building trust. An integrated approach combining online and offline channels is proposed to enhance engagement and competitiveness. The research provides recommendations for optimizing marketing strategies and adapting univ
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Dissertations / Theses on the topic "Tools marketing communication policy"

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Юдіна, Д. О. "Удосконалення маркетингової комунікативної політики туристичної фірми «Ганеж»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12672.

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У роботі розглядаються теоретичні аспекти: сутність, принципи та інструменти маркетингової комунікативної політики підприємства, способи організації та управління маркетинговою комунікативною політикою підприємства, значення комунікацій для підприємства в ринкових умовах, особливості комунікаційної політики в туристичному бізнесі. Проаналізовано основні показники діяльності туристичної фірми «Ганеж» за останні роки, основних складових комплексу маркетингу підприємства «Ганеж», досліджено особливості маркетингової комунікативної політики підприємства. Запропоновано рекомендації щодо удосконал
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Копиця, І. С. "Удосконалення маркетингової комунікаційної політики торговельного підприємства на прикладі мережі магазинів "Фокстрот"". Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75885.

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Дипломна робота магістра пов’язана iз дослідженням маркетингової комунікаційної політики торговельного підприємства. Сучасний маркетинг вимагає від торгівельних мереж, що здійснюють збут побутової техніки та електроніки, не тільки збуту якісних товарів та встановлення прийнятних й доступних цін для цільових споживачів. Маркетингові комунікації сьогодні займають центральне місце серед засобів конкурентної боротьби торгівельних підприємств. Посилення ролі комунікацій в боротьбі за покупців обумовлено особливостями маркетингового середовища сучасного ринку. У роботi здійснено дослідження маркети
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Сидорова, А. Р. "Формування позитивного іміджу підприємства як основа його розвитку (на прикладі ФОП «Россоха»)". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12507.

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У роботі розглядаються теоретичні аспекти формування позитивного іміджу, його сутність та значення для підприємства як складової маркетингової комунікаційної політики. Проаналізовано зарубіжний та вітчизняний досвід формування позитивного іміджу підприємства. Досліджено умови впливу на імідж підприємства та рівень конкурентоспроможності. Запропоновано заходи щодо покращення іміджу підприємства за рахунок комунікаційної політики.<br>The paper considers the theoretical aspects of forming a positive image, its essence and significance for the enterprise as a component of marketing communication p
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Foster, Tim. "Industrial marketing communication : An empirical investigation on the use of marketing communication tools." Licentiate thesis, Luleå tekniska universitet, Industriell Ekonomi, 1998. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-17689.

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Sadek, Heba Hassan. "The impact of marketing communication tools on building brand equity." Thesis, Cardiff Metropolitan University, 2015. http://hdl.handle.net/10369/7829.

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In today’s competitive business environment, banks operate in a severe rivalry due to various factors, including globalisation, fast technological developments and homogeneous nature of banks services. For this reason, building valuable brands is crucial in differentiating banks and adding value to the banking services. The research problem that emerged was: investigating the major bank marketing communication tools to examine their impact on building bank brand equity. The researcher went about in achieving this purpose by: identifying the major marketing communication tools used by banks tha
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Wongrattanavichit, Teewin, and Haiyan Wang. "Tuna Park Shopping Centre A comparative study of marketing communication tools." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-872.

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<p>Date: 2008 June 08</p><p>Course: Master thesis</p><p>Authors: Haiyan Wang, Teewin Wongrattanavichit</p><p>Tutor: Jan Löwstedt</p><p>Title: The study of marketing communication effectiveness and</p><p>customer perception of Tuna Park shopping centre</p><p>Introduction: The research about the effectiveness of marketing</p><p>communication tool and customer perception was studied in</p><p>Tuna Park shopping center, Eskilstuna. The marketing strategy</p><p>and objective was to compare with the results from the</p><p>questionnaire in order to measure the effect of each</p><p>advertising and mark
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Svobodova, Petra, and Anna Gnyria. "Cross-cultural differences in marketing communications : The Importance of cross-cultural differences in the marketing communications: Investigated in Central and Eastern Europe." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-27896.

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Despite the globalization and cultures’ convergence, it is scholarly recognized that cross-cultural issues are important in a business context, especially for companies extending their activities internationally. However, existing theory does not provide an explicit answer of how cultural differences between countries influence customers’ perception of different aspects of marketing communication mix. That is why the underlying task of the current paper is to investigate if cross-cultural differences within the same geographic region are big enough to affect customers’ perception of marketing
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Johansson, Maria, Camilla Larsson, and Ida Hallin. "Marketing communication in a B2B market : a case study of the store interior industry." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-639.

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<p>Background: Today firms are facing increased global competition, and it results in shor-ter product life cycles. The present situation demand firms to focus more on marketing and how to communicate with the customers. In the mar-keting field there has always existed a perceived dichotomy between B2B and B2C markets. It is said that B2B markets must be handled differently than B2C markets. Recently the perceptions have changed and it is said that B2B and B2C markets have more similarities than previously as-sumed, and this might affect the decision about which marketing tools to implement. T
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Atik, Gumuscu Sezen. "Use of marketing communication tools by micro and small enterprises : A case study based on three small restaurants in Umeå." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-136106.

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Changing and development characterize all areas of life in contemporary world, also businesses have begun to move from traditional marketing approaches to relationship marketing which is a customer based approach. New marketing strategies and application have developed for reaching more customers and keeping existing customers. Marketing communication tools are one of these marketing strategies. However, the application of these strategies like marketing communication tools is based on enterprises ́ budget. In this context,small enterprises are more influencedthan large organizations as relati
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Zhurba, T. V. "Formation of service sphere communication policy." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/66274.

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The considerable growth rates of service sphere and competition at the market predetermine the necessity of development and introduction of effective communication policy. Basic directions of activity, which help to realize communication policy in the working process of any management subject, are marketing (in its various variants), stimulating measures and personal (private) communications.
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Books on the topic "Tools marketing communication policy"

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Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions.&#x0D; Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi
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Cass, John. Strategies and tools for corporate blogging. Butterworth Heinemann, 2007.

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Theo, Bungarten, ed. Sprache und Kultur in der interkulturellen Marketingkommunikation. Attikon Verlag, 1994.

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Weiss, Jillian T. Transgender workplace diversity: [policy tools, training issues and communication strategies for HR and legal professionals]. Booksurge, 2007.

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Weiss, Jillian T. Transgender workplace diversity: [policy tools, training issues and communication strategies for HR and legal professionals]. Booksurge, 2007.

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United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. Consolidating U.S. export promotion functions: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Second Congress, first session, May 23, 1991. U.S. G.P.O., 1992.

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Hopfenbeck, Waldemar. Öko-Kommunikation: Wege zu einer neuen Kommunikationskultur. Verlag Moderne Industrie, 1994.

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Bangladesh, UNICEF, ed. Evaluation of avian influenza communication for development initiative-improving biosecurity in live bird markets: Lessons learned report. Center for Communicable Diseases, 2013.

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Levitov, Deborah D. Activism and the school librarian: Tools for advocacy and survival. Libraries Unlimited, 2012.

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K, Dwivedi Yogesh, ed. Consumer adoption and usage of broadband. IRM Press, 2008.

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Book chapters on the topic "Tools marketing communication policy"

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Malaval, Philippe, and Christophe Bénaroya. "Communication Policy." In Aerospace Marketing Management. Springer US, 2002. http://dx.doi.org/10.1007/978-1-4615-1065-9_11.

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Macleod, Jason, Stavros Kyriakidis, Efstathios Kefallonitis, and Androniki Kavoura. "Strategic Innovative Communication Tools in Higher Education." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_94.

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Hemzo, Miguel Angelo. "Communication Strategies and Tools for Luxury Brands." In Marketing Luxury Services. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-030-86073-8_11.

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Mitterfellner, Olga. "The Marketing Mix and communications tools." In Fashion Marketing and Communication. Routledge, 2019. http://dx.doi.org/10.4324/9780429451591-3.

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Mabillard, Vincent, Martial Pasquier, and Renaud Vuignier. "Marketing tools in attractiveness policies." In Place Branding and Marketing from a Policy Perspective. Routledge, 2023. http://dx.doi.org/10.4324/9781003286189-10.

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Hinson, Robert E., Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Sewornu Coffie, and Eddy Khosa. "Promoting Products: Communication and Promotion Policy and Advertising." In Hospitality and Tourism Marketing. Productivity Press, 2024. http://dx.doi.org/10.4324/9781032688497-17.

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Šula, Tomáš, and Milan Banyár. "Implementation of Current Marketing Communication Tools into Practice in the Czech and Slovak Republic." In Strategic Innovative Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9_14.

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Bačík, Radovan, Richard Fedorko, Jakub Horváth, and Ján Mihál. "The Analysis of the Perceived Usefulness of Online Communication Tools When Searching for SMEs." In Strategic Innovative Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9_17.

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Kumpu, Jonna, Juho Pesonen, and Johanna Heinonen. "Measuring the Value of Social Media Marketing from a Destination Marketing Organization Perspective." In Information and Communication Technologies in Tourism 2021. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_35.

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AbstractEven though social media is one of the most significant marketing tools in tourism, the measurement of its value is still developing. Assessing return-on-investment on social media marketing is challenging. Thus, destination marketing organizations (DMOs) are nonetheless pouring money and time in social media marketing without being aware of the results. In this study, we seek to understand what DMOs are measuring in social media marketing that they do and why. The qualitative data was gathered via semi-structured interviews among eight representatives of Finnish DMOs. The interview re
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Juraskova, Olga, Martina Jurikova, and Romana Cockova. "Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity." In Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_26.

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Conference papers on the topic "Tools marketing communication policy"

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Maier, Alina, Mirabela Ioana Lupu, Cristina Maria Canja, Cristina Padureanu, Vasile Padureanu, and Alex Stefan Olaru. "MANAGE THE CREATION AND PRESENTATION OF BEVERAGE MENUS IN FOODSERVICE OPERATIONS." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s04/31.

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Creating a beverage menu requires a meticulous approach based on a solid understanding of customer preferences, current industry trends and the operational capabilities of the foodservice establishment. Menu presentation should be clear, concise and attractive to facilitate quick understanding of available options and to promote sales. One of the key points emphasized is that beverage menus are not just product listings, but true communication and marketing tools. They must reflect the identity and concept of the establishment, respond to the needs and preferences of customers, but also inspir
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Sokil, Yana. "DIGITALIZATION TOOLS FOR ENTERPRISES’ MARKETING COMMUNICATION POLICY." In 4th International Conference on Relationship between public administration and business entities management. Scientific Center of Innovative Research, 2024. https://doi.org/10.36690/rpabm-2024-90-91.

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Railean, Elena. "Features of marketing communications of higher educational institutions in Moldova." In Conferința științifică națională cu participare internațională "Integrare prin cercetare și inovare", dedicată Zilei Internaționale a Științei pentru Pace și Dezvoltare. Moldova State University, 2025. https://doi.org/10.59295/spd2024s.25.

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The article reflects the results of a desk study of the features of marketing communications of six higher education institutions of the country with the purpose of optimizing the communication policy of universities. The analysis of promotion techniques allowed us to identify all the promotion tools used by universities: advertising, PR, sales promotion, personal sales and direct marketing. The most used promotion techniques among universities were determined to be PR and direct marketing. Traditional advertising is little used by universities. The analysis of university websites determined t
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Ciobu, Stela, Victoria Iordachi, and Ana Gumovschi. "Possibilities of improving the bank results by using modern marketing strategies in the Republic of Moldova." In Modern finance from the perspective of sustainability of national economies. International Scientific Conference. Academy of Economic Studies, 2025. https://doi.org/10.53486/mfsne2024.08.

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The development and restructuring of the banking sector is heavily influenced by marketing opportunities. The research topic is relevant due to the banks' requirement to continually improve their performance indicators. Achieving this requires a profound understanding of marketing tools and extensive experience in the field. The challenges related to banking marketing include studying and segmenting the financial market, assessing the demand for banking services, optimizing the bank's price and product policy, positioning banking products, identifying market niches and target segments, and uti
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Bohdanov, Oleksandr, Serhii Piechka, and Dmitrii Litvinov. "Mechanism of organizational and economic ensuring the implementation of the diversification strategy of agricultural enterprises." In Economic growth in the face of global challenges. Consolidation of national economies and reduction of social inequalities: International Scientific-Practical Conference, XVIIIth edition. National Institute for Economic Research, 2024. https://doi.org/10.36004/nier.cecg.ii.2024.18.17.

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The sphere of agricultural production does not belong to the stable spheres of business. Along with this situation, the pressure on agribusiness is increasing when it comes to finding new, more stable sources of income. One of the possible solutions is the use of a diversification strategy for the development of agrarian enterprises, or rather, the use of diversification opportunities.To ensure an effective diversification strategy, an important role is assigned to marketing activity and its tools, covering all stages of the campaign: studying demand in new markets, forecasting demand, develop
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Bisello, Adriano, and Daniele Vettorato. "The latest generation of EU Smart city projects: turning "clean energy for all" into "clean benefits for all." In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/rpab1969.

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The European Union is in the process of updating its energy policy and legislative framework under the motto “Clean Energy for All Europeans”. This will facilitate the low carbon energy transition, make it fit for the 21st century, and delivering the EU’s Paris Agreement commitments. Besides expected climate-energy benefits, the EU narrative is introducing new elements to persuade citizens and stakeholders to change their perspective, shifting the general perception from mitigation costs to development opportunities. For example, impact assessment of the new directives estimated that they woul
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Jakubczyc, Janina, Violetta Galant, and Maria Mach. "The Client-informing Policy in E-commerce System." In 2003 Informing Science + IT Education Conference. Informing Science Institute, 2003. http://dx.doi.org/10.28945/2629.

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Our proposal is to work out the client-informing policy that will guarantee success for e-commerce and provide significant utility to the customers. This idea is motivated by a need to create a marketing tool that will include marketing features that are not represented by currently existing supporting tools for e-commerce, e.g. different kinds of recommender systems. They have only local character in the light of the whole e-commerce system. The perspective of the client-informing policy links other features that affect e-commerce activities. We focus on the task of determining the policy str
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Milawati, Hafied Cangara, and Arianto. "Utilization of New Media in Tourism Marketing Communication: Marketing Strategy Conducted by Government Tourism Office of West Sulawesi." In International Conference on Communication, Policy and Social Science (InCCluSi 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/978-2-494069-07-7_30.

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RADU, Andra-Victoria. "MARKETING COMMUNICATION TOOLS AND TECHNOLOGIES IN THE DIGITAL ECONOMY." In 6th SWS International Scientific Conference on Social Sciences ISCSS 2019. STEF92 Technology, 2019. http://dx.doi.org/10.5593/sws.iscss.2019.2/s05.080.

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Горшенин, Павел Андреевич. "DIRECT MARKETING AS AN INSTRUMENT OF THE ORGANIZATION'S COMMUNICATION POLICY." In Перспективные основы научного прогресса в современном обществе: сборник статей международной научной конференции (Сургут, Февраль 2023). Crossref, 2023. http://dx.doi.org/10.58351/230214.2023.17.42.003.

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Reports on the topic "Tools marketing communication policy"

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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Siar, Sheila, and Pauline Joy Lorenzo. Crisis and Risk Communication during the COVID-19 Pandemic: Lessons from Local Governments. Philippine Institute for Development Studies, 2023. http://dx.doi.org/10.62986/pn2023.01.

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Local government units (LGUs) have played a major role in implementing the government’s pandemic response since 2020. An important component of the pandemic response is crisis and risk communication. This Policy Note discusses the experiences of four cities in Metro Manila, namely, Pasay, Manila, Caloocan, and Navotas, in implementing crisis and risk communication at the height of the COVID-19 pandemic. Data were collected through interviews with LGU representatives and augmented by a social media search and content analysis of the four LGUs’ COVID-19-related posts on Facebook. Findings show t
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van Kemenade, Cathelijne, Alexandra Schiavuzzi, Meron Lewis, Nick Petrunoff, and Eileen Goldberg. Emerging evidence for mental health discharge planning and transfer of care. The Sax Institute, 2025. https://doi.org/10.57022/oupk2471.

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This report, commissioned by the NSW Ministry of Health, reviews recent evidence and best practice for mental health discharge planning and transfer of care. It combines a rapid review of recent peer-reviewed studies with a desktop review of Australian policies and guidelines. Key findings highlight that effective discharge relies on early, multidisciplinary planning, strong care coordination, structured communication (including digital tools), and active involvement of families and carers. Interventions like case management, transitional discharge models, and peer support improve continuity o
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Carpenter, Marie, and William Lazonick. The Pursuit of Shareholder Value: Cisco’s Transformation from Innovation to Financialization. Institute for New Economic Thinking Working Paper Series, 2023. http://dx.doi.org/10.36687/inetwp202.

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Once the global leader in telecommunication systems and the Internet, over the past two decades the United States has fallen behind global competitors, and in particular China, in mobile communication infrastructure—specifically 5G and Internet of Things (IoT). This national failure, with the socioeconomic and geopolitical tensions that it creates, is not due to a lack of US government investment in the knowledge required for the mobility revolution. Nor is it because of a dearth of domestic demand for the equipment, devices, and applications that can make use of this infrastructure. Rather, t
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Krelina, Michal. Military and Security Dimensions of Quantum Technologies. Stockholm International Peace Research Institute, 2025. https://doi.org/10.55163/zvtl1529.

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Quantum technologies are advancing rapidly from experimental research into strategic defence and security applications, fundamentally altering how information is sensed, shared and secured. Ground- and satellite-based quantum key distribution networks are already being deployed by China and the European Union, promising virtually unbreakable communication. Quantum sensing systems, capable of precise navigation without a global navigation satellite system as well as subterranean and underwater detection, are nearing operational use. In computing, there are expectations that within one to three
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Giusta, Elena. EuroSea recommendations on RRI in OO. EuroSea, 2023. http://dx.doi.org/10.3289/eurosea_d8.9.

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The EuroSea project is improving the coordination of the European ocean observing and forecasting system to strengthen its capability of tacking the societal challenges related to ocean health, climate change, mitigation of ocean-related natural hazards, and the sustainable exploitation of marine ecosystem services in the Blue Economy. The scientific excellence of the project is based on its better integration, assimilation, coordination and governance of methods, practices, and instruments to collect fit-for-purpose ocean data and the development of innovative tools and solutions to manage so
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Anderson, Donald M., Lorraine C. Backer, Keith Bouma-Gregson, et al. Harmful Algal Research & Response: A National Environmental Science Strategy (HARRNESS), 2024-2034. Woods Hole Oceanographic Institution, 2024. http://dx.doi.org/10.1575/1912/69773.

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Harmful and toxic algal blooms (HABs) are a well-established and severe threat to human health, economies, and marine and freshwater ecosystems on all coasts of the United States and its inland waters. HABs can comprise microalgae, cyanobacteria, and macroalgae (seaweeds). Their impacts, intensity, and geographic range have increased over past decades due to both human-induced and natural changes. In this report, HABs refers to both marine algal and freshwater cyanobacterial events. This Harmful Algal Research and Response: A National Environmental Science Strategy (HARRNESS) 2024-2034 plan bu
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Stall, Nathan M., Kevin A. Brown, Antonina Maltsev, et al. COVID-19 and Ontario’s Long-Term Care Homes. Ontario COVID-19 Science Advisory Table, 2021. http://dx.doi.org/10.47326/ocsat.2021.02.07.1.0.

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Key Message Ontario long-term care (LTC) home residents have experienced disproportionately high morbidity and mortality, both from COVID-19 and from the conditions associated with the COVID-19 pandemic. There are several measures that could be effective in preventing COVID-19 outbreaks, hospitalizations, and deaths in Ontario’s LTC homes, if implemented. First, temporary staffing could be minimized by improving staff working conditions. Second, homes could be further decrowded by a continued disallowance of three- and four-resident rooms and additional temporary housing for the most crowded h
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Readiness assessment methodology. A tool of the Recommendation on the Ethics of Artificial Intelligence. UNESCO, 2023. http://dx.doi.org/10.54678/yhaa4429.

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The Readiness assessment methodology (RAM) is a macro level instrument that will help countries understand where they stand on the scale of preparedness to implement AI ethically and responsibly for all their citizens, in so doing highlighting what institutional and regulatory changes are needed. The outputs of the RAM will help UNESCO tailor the capacity building efforts to the needs of specific countries. Capacity here refers to the ability to assess AI systems in line with the Recommendation, the presence of requisite and appropriate human capital, and infrastructure, policies, and regulati
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African Open Science Platform Part 1: Landscape Study. Academy of Science of South Africa (ASSAf), 2019. http://dx.doi.org/10.17159/assaf.2019/0047.

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This report maps the African landscape of Open Science – with a focus on Open Data as a sub-set of Open Science. Data to inform the landscape study were collected through a variety of methods, including surveys, desk research, engagement with a community of practice, networking with stakeholders, participation in conferences, case study presentations, and workshops hosted. Although the majority of African countries (35 of 54) demonstrates commitment to science through its investment in research and development (R&amp;D), academies of science, ministries of science and technology, policies, rec
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