Dissertations / Theses on the topic 'Total Experience Management'
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Sanderson, Karin. "Store loyalty and the total retail experience." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/50104.
Full textENGLISH ABSTRACT: With heightening competitive pressures in the retailing environment, customer satisfaction and customer loyalty have become barometers of retailer performance. Determining the relationship of all the controllable elements that encourage or inhibit consumers during their contact with a retailer, defined as the Total Retail Experience (Berman and Evans, 1998: 19), with customer satisfaction and customer loyalty, formed the basis of this study. The dimensions ofTRE that were applied in this study were five controllable components, namely personal interaction, merchandise value, internal store environment, merchandise variety and complaint handling. The empirical study was applied specifically to a retailer dealing in health, home and beauty products. Data for this study was gathered via questionnaire from 34 000 of the most loyal card holders which participated in the loyalty program offered by the health, home and beauty retailer. The results of the data study indicated that the TRE instrument was a valid instrument to measure the success of providing a positive TRE for their consumers. Further, the instruments used to measure customer satisfaction and loyalty were deemed highly reliable. Of the five elements of TRE, enhancing the quality of personal interaction should be the primary focus in improving customer satisfaction, and it is significant that this retailer's management need only focus on improving these five dimensions of TRE to enhance customer satisfaction, given that almost three-quarters of customer satisfaction was accounted for by the five TRE dimensions. Results indicated that in contrast to customer satisfaction, customer loyalty was primarily driven by product related issues, with merchandise value being the strongest predictor of loyalty. Again, it was noted that more than half of the retailer's customer loyalty could be accounted for by the five TRE dimensions. Thus, efforts to improve any of the five TRE dimensions would enhance customer loyalty within this retailer's cardholder base. The varying importance of the specific TRE dimensions to both customer satisfaction and customer loyalty allow this retailer to identify the driving forces behind each of these concepts and allow for prioritizing strategies to optimize satisfaction and loyalty within their consumer base. By analyzing the responses of the individual items (questions) that measure each of the TRE dimensions as they appeared in the questionnaire, this study enables the retailer to focus on very specific aspects that influence each dimension of the TRE experience. Overall, it must be noted that respondents had positive experiences at the health, home and beauty retailer, which provides the retailer with a useful indicator of current satisfaction and loyalty levels and a point of comparison in determining the impact of the strategies employed to heighten satisfaction and loyalty.
AFRIKAANSE OPSOMMING: Toenemende druk van mededinging in die kleinhandelomgewing veroorsaak dat klientsatisfaksie en -lojaliteit barometers van kleinhandelprestasie word. Die basis van hierdie studie is daarin gelee om vas te stel wat is die verwantskap tussen al die beheerbare elemente wat verbruikers se gedrag tydens kontak met 'n kleinhandelaar aanmoedig of inhibeer, gedefinieer as die Totale Kleinhandelervaring (TKE) (Berman en Evans, 1998: 19), en klientsatisfaksie en -lojaliteit is. Die dimensies van TKE wat in hierdie studie toegepas is, is vyf beheerbare komponente, naamlik persoonlike interaksie, handelsware waarde, interne winkelomgewing, handelsware verskeidenheid en klagte hantering. Die empiriese studie is spesifiek toegepas op 'n kleinhandelaar wat handel dryf in gesondheid-, huis- en skoonheidsprodukte. Data vir die studie is ingesamel met behulp van 'n vraelys wat aan 34 000 van die mees lojale kaarthouers wat lid is van die lojaliteitsprogram van die gesondheid-, huis- en skoonheidsprodukte kleinhandelaar, gestuur is . Die resultate van die studie toon dat die TKE instrument 'n geldige instrument is om die sukses te meet indien 'n positiewe TKE vir kliente aangebied word. Voorts is ook bevind dat die instrumente wat gebruik is om satisfaksie en lojaliteit te meet, hoogs betroubaar is. Die verbetering van persoonlike interaksie tussen kliente en personeel blyk die primere fokus te wees indien klientsatisfaksie verbeter wil word. Die vyf dimensies van TKE is verantwoordelik vir byna driekwart van kliente se satisfaksie. Die kleinhandelaar se bestuur behoort dus slegs te fokus op die verbetering van die vyf dimensies van TKE. In kontras met satisfaksie, blyk lojaliteit primer veroorsaak te word deur produk verwante kwessies, met handelsware waarde as die sterkste voorspeller van lojaliteit. Meer as die helfte van die lojaliteit aan die kleinhandelaar word teweeggebring deur die vyf dimensies van TKE. Dus, pogings om enige van die vyf dimensies van TKE te verbeter, sal lei tot 'n verhoogde klientlojaliteit onder die kleinhandelaar se lojaliteit-kaarthouers. Die varierende belangrikheid van die verskillende TKE dimensies vir beide klientsatisfaksie en -lojaliteit stel die kleinhandelaar in staat om die dryfkragte agter elkeen van hierdie konsepte te identifiseer en maak die prioritisering van strategiee om satisfaksie en lojaliteit te maksimeer, moontlik. Die ontleding van die response op die individuele items (vrae) wat elkeen van die TKE dimensies meet soos wat dit in die vraelys voorkom, maak dit vir die kleinhandelaar moontlik om op spesifieke aspekte wat elke dimensie beinvloed, te fokus. Globaal gesien is bevind dat respondente positiewe ervarings by die gesondheid-, huis- en skoonheidsprodukte kleinhandelaar gehad het en hierdie kan as 'n nuttige indikator gebruik word van bestaande satisfaksie- en lojaliteitsvlakke en ook as 'n punt van vergelyking vir die bepaling van die doeltreffendheid van strategiee wat aangewend word om satisfaksie en lojaliteit te verbeter.
Hilme, Klint Elin, and Frida Ohlsson. "En upplevelsebaserad värdskapsmodell : Utvecklad för Campus Piteå vid Luleå tekniska universitet." Thesis, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-60179.
Full textHostmanship - the art of making people feel welcome. Hostmanship is becoming a very important tool for organisations around the world and can be vital for a company’s survival. During our Bachelor of Arts-degree in becoming professional Experience producers we realized that hostmanship is as important on a professional level as in every-day life which is why we took an interest in integrating experience production with hostmanship in our daily school environment. The purpose of this essay is to create a hostmanship model for Campus Piteå based on the experience production model TEM-Total Experience Management. The study is based on a semi-qualitative semi-structured interview with a key figure at Luleå University of Technology who is in charge of the hostmanship at the university’s different campuses. Two focus groups with students from different courses at Campus Piteå has also been completed. It was revealed during the interview and the focus groups that the hostmanship the university wanted to convey was not experienced in the same way by the students at Campus Piteå. We have therefore, in sub study three, used Gap-analysis as a tool to create a hostmanship modified version of TEM, based on the results of the interview and the focus groups.
Bruce, Muray G., and n/a. "Initiating total quality management : the experience of teachers at one primary school." University of Canberra. School of Professional & Community Education, 1998. http://erl.canberra.edu.au./public/adt-AUC20060615.170818.
Full textLe, Roux Abraham Albertus. "Integrated customer experience management at the North-West University / A.A. le Roux." Thesis, North-West University, 2011. http://hdl.handle.net/10394/6529.
Full textThesis (Ph.D. (Marketing Management)--North-West University, Potchefstroom Campus, 2011.
Al-Quraini, Naima. "Quality assurance in higher education : a case study of Kuwait University experience with total quality management approach : a panacea or a placebo?" Thesis, University College London (University of London), 1999. http://discovery.ucl.ac.uk/10019783/.
Full textStodnick, Todd Michael. "Driving retail store peformance: a service profit chain perspective." The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1106686551.
Full textEriksson, Maria. "Creating customer value in commercial experiences." Licentiate thesis, Sundsvall : Mid Sweden University, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-10599.
Full textKanakana, Mukundeleli Grace. "An assessment of the challenges and successes experienced when implementing the six sigma methodology in Continental Tyre South Africa." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/531.
Full textQuebodeaux, Pamela Stacey. "Quality in Education in the Calcasieu Parish School System: Experiences of Administrators." ScholarWorks@UNO, 2010. http://scholarworks.uno.edu/td/1193.
Full textHendriks, Joseph. "An analysis of precision agriculture in the South African summer grain producing areas / Hendriks J." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7318.
Full textThesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.
"Total quality management: its implementation and experience in Hong Kong." Chinese University of Hong Kong, 1993. http://library.cuhk.edu.hk/record=b5887572.
Full textThesis (M.B.A.)--Chinese University of Hong Kong, 1993.
Includes bibliographical references (leaves [1]-[2] (2nd group)).
ABSTRACT --- p.ii
TABLE OF CONTENT
Chapter I. --- INTRODUCTION --- p.1
Chapter II. --- DEFINITION OF TOTAL QUALITY MANAGEMENT --- p.2
Chapter III. --- QUALITY AWARENESS IN HONG KONG --- p.3
Chapter IV. --- TOTAL QUALITY MANAGEMENT PRACTICE IN HONG KONG --- p.4
Chapter V. --- ISO9000.
Chapter A. --- What is ISO 9000 ? --- p.6
Chapter B. --- Benefit of ISO 9000 --- p.6
Chapter C. --- ISO 9000 Certification in Hong Kong --- p.7
Chapter VI. --- PURPOSE OF THE STUDY --- p.8
Chapter VII. --- LITERATURE REVIEW --- p.9
Chapter A. --- Approach for implementation of Total Quality Management --- p.9
Chapter B. --- Factors associated with the success of implementation of TQM --- p.9
Chapter 1. --- Management commitment and Total Quality Management --- p.10
Chapter 2. --- Involvement of people and Total Quality Management --- p.10
Chapter 3. --- Quality Training and Total Quality Management --- p.11
Chapter 4. --- Measurement of quality cost and Total Quality Management --- p.12
Chapter 5. --- "Rewards, Recognition and Total Quality Management" --- p.14
Chapter C. --- Reasons for implementing quality improvement prcgramme --- p.14
Chapter D. --- Barriers to the implementation of Total Quality Management programme --- p.15
Chapter VIII. --- METHODOLOGY
Chapter A. --- Target population and sampling --- p.16
Chapter B. --- Target survey group --- p.16
Chapter C. --- The questionnaire design --- p.17
Chapter D. --- Questions grouping --- p.17
Chapter XI. --- SURVEY RESPONSES
Chapter A. --- Profile of the respondents --- p.19
Chapter B. --- Reasons for implementation of Total Quality Management programme --- p.22
Chapter C. --- Total Quality Management approach --- p.23
Chapter D. --- Quality department and Total Quality Management --- p.24
Chapter E. --- Quality training and Total Quality Management --- p.25
Chapter F. --- "Rewards, Recognition and Total Quality Management" --- p.26
Chapter G. --- Quality costs and benefits measurement and Total Quality Management --- p.27
Chapter H. --- Achievements observed after implementation of Total Quality Management programmes --- p.30
Chapter I. --- Difficulties encountered during implementation of TQM programme --- p.31
Chapter J. --- Outside resources for implementation of Total Quality Management programmes --- p.33
Chapter K. --- Opinions from manufacturers who have implemented Total Quality Management programmes --- p.34
Chapter L. --- Progress of ISO 9000 --- p.36
Chapter M. --- Comparison on Total Quality Management Practices between HK based and China based Manufacturers --- p.37
Chapter N. --- Summary --- p.43
Chapter X. --- RECOMMENDATIONS --- p.46
Chapter XI. --- ACKNOWLEDGEMENT --- p.48
REFERENCE
Chapter APPENDIX 1. --- Questionnaire
Chapter 2. --- Respondents profile by product nature
Chapter 3. --- Respondents profile by company size
Chapter 4. --- Respondents profile by length of time of TOM programme
Chapter 5. --- Reasons for implementation of TQM programme
Chapter 6. --- Total Quality Management approach
Chapter 7. --- Quality training provided to
Chapter 8. --- ISO 9000 status
"Implementation of TQM: an experience of a long established Chinese group of companies." Chinese University of Hong Kong, 1997. http://library.cuhk.edu.hk/record=b5889012.
Full textThesis (M.B.A.)--Chinese University of Hong Kong, 1997.
Includes bibliographical references (leaves 77-82).
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iv
Chapter
Chapter I --- INTRODUCTION --- p.1
Company Background --- p.3
From ISO 9000 Accreditation to TQM --- p.5
Approach to Implementation of TQM --- p.6
Methodology --- p.7
Purpose of Study --- p.7
Self-Assessment --- p.8
Interviews --- p.10
Chapter II --- LITERATURE REVIEW --- p.12
What is TQM --- p.12
What is Quality --- p.12
The TQM Gurus --- p.14
The Benefits of Implementing TQM --- p.15
Elements of TQM --- p.18
Tools and Models for TQM Implementation --- p.19
Critical Success Factors for TQM Implementation --- p.21
Why TQM Programs Sometimes Fail --- p.24
Is ISO 9000 a Prerequisite for TQM --- p.25
Chapter III. --- DATA ANALYSIS AND INTREPRETATION --- p.27
Mission and Objectives --- p.27
Developing of Mission Statements --- p.28
Core Values --- p.29
Goal Setting and Benchmarking --- p.30
Customer Focus and Satisfaction --- p.31
Market Share and Customer Attrition Rate --- p.32
Customer Satisfaction Drivers --- p.33
Customer Dissatisfaction Drivers --- p.35
Development of Action Plans to Promote Customer Satisfaction Drivers and Minimising Customer Dissatisfaction Drivers --- p.37
Development of Service Pledges --- p.38
Measuring the Views on Quality of Service of Internal Customers --- p.39
Operational Performance and Process Improvement --- p.40
Actions taken to Increase Direct Interaction with Customers --- p.41
Process Improvement --- p.43
Human Resources --- p.44
Staff Opinion Survey --- p.44
Performance Management System --- p.47
Staff Suggestion Scheme --- p.49
Information and Analysis --- p.50
Executive Leadership --- p.51
TQM-Critical Success Factors and Encountered Difficulties --- p.54
Chapter IV. --- CONCLUSION --- p.56
An Overview on TQM Self-Assessment Study --- p.56
Success Factors for TQM --- p.58
Readiness of an Organization for TQM --- p.58
Resistance to Cultural Change --- p.59
Need for Effective Measurements --- p.61
Need for Effective Communications --- p.62
Need for Effective Teaming --- p.63
Need for Senior Management Commitment and Effective Leadership --- p.64
Need for Expertise Advice and Guidance --- p.65
Closing --- p.66
APPENDIX --- p.67
Chapter Appendix 1 : --- TQM Self-Assessment Questions for Interviews --- p.67
Chapter Appendix 2 : --- TQM Gurus - Dr. Dealing's Contributions --- p.72
Chapter Appendix 3 : --- TQM Gurus - Juran's Contributions --- p.74
Chapter Appendix 4 : --- TQM Gurus - Crosby's Contributions --- p.76
BIBLIOGRAPHY --- p.77
Ngobese, Muziwenhlanhla Michael. "Where to from IQMS : teachers' experience after evaluation." Thesis, 2009. http://hdl.handle.net/10413/1155.
Full textThesis (M.Ed.) - University of KwaZulu-Natal, Durban, 2009.
Nkosi, Mfundo S. "A study into the effect of human error on substandard maintenance performance, and the formulation of a complete solution based on the experience of successful maintenance organisations." Thesis, 2015. http://hdl.handle.net/10210/14975.
Full textThe coal mining industry plays a major role in the global economy. Coal is required for the provision of primary energy needs, generation of electricity and production of steel. Hence, there is a high demand of coal worldwide. For the continuous supply of coal, mining equipment should be in good working conditions and the maintenance teams should be highly equipped and motivated to perform their maintenance activities ...
Douglass, C., A. Keddie, Dawn J. R. Brooker, and Claire A. Surr. "Cross-cultural comparison of the perceptions and experiences of dementia care mapping "mappers" in the United States and the United Kingdom." 2010. http://hdl.handle.net/10454/6823.
Full text