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1

Vanhoozer, Kevin J. "Hocus Totus: The Elusive Wholeness of Christ." Pro Ecclesia: A Journal of Catholic and Evangelical Theology 29, no. 1 (December 4, 2019): 31–42. http://dx.doi.org/10.1177/1063851219891610.

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This article responds to David Moser’s essay commending the Totus Christus to Protestants who wish to be biblical, identify with the catholic tradition, and speak truly about the Church. The article recognizes the Totus Christus as an important case study of the relationship between Christology and ecclesiology. The article evaluates Moser’s case in three movements: first, by examining the way in which biblical language of Christ as the “head” of the Church “body” has been interpreted by Augustine and others; second, by comparing and contrasting the Reformed (soteriological) emphasis on mystical union with the Roman (ecclesiological) emphasis on mystical body; third, by examining the metaphysics of the Totus Christus and, in particular, the conceptual coherence of claiming that the Totus Christus designates a “united person” with “two subjects” that are “distinct in their being.” The article concludes by asking about the practical consequences of accepting the Totus Christus, and by noting that the Totus Christus never did receive the necessary creedal support commensurate with catholic doctrine.
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Moser, J. David. "Corpus Mysticum: A Response to Vanhoozer, Horton, and Allen." Pro Ecclesia: A Journal of Catholic and Evangelical Theology 29, no. 1 (December 5, 2019): 53–67. http://dx.doi.org/10.1177/1063851219891547.

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This article examines Augustine’s theology of the totus Christus, outlined in the article “Totus Christus: A Proposal for Protestant Christology and Ecclesiology”, in greater detail. It refines the terms of the debate about the totus Christus among Reformed theologians in the symposium, explores more deeply the meaning of this doctrine, and raises critical questions of Reformed catholicity as an ongoing theological and ecclesial project informed by this debate.
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Horton, Michael. "Affirming Moser’s Well-Qualified Totus Christus." Pro Ecclesia: A Journal of Catholic and Evangelical Theology 29, no. 1 (December 9, 2019): 43–44. http://dx.doi.org/10.1177/1063851219892188.

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David Moser argues that the “ Totus Christus” motif is not only exegetically and theologically well-founded but important. This motif, associated especially with Augustine, has had a robust reception history to the present, but not primarily in Protestant, particularly evangelical, theologies. The concern expressed in my riposte is not with Moser’s definition and defense of “ Totus Christus,” which I find persuasive. Rather, I take exception to his description of my position in this paper, since I have defended “ Totus Christus” with precisely the provisos that he recommends. Overall, however, I hope that David Moser’s articulation of the motif receives a wide readership.
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Wołyniec, Włodzimierz. "Christus Totus – różne drogi interpretacji." Roczniki Teologiczne 63, no. 2 (2016): 53–67. http://dx.doi.org/10.18290/rt.2016.63.2-3.

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Baker, Kimberly. "Augustine's Doctrine of the Totus Christus: Reflecting on the Church as Sacrament of Unity." Horizons 37, no. 1 (2010): 7–24. http://dx.doi.org/10.1017/s0360966900006824.

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ABSTRACTThis article examines Augustine's doctrine of the totus Christus, “the whole Christ” with Christ as Head and the Church as Body. It considers the new identity as Christ that Christians receive in the sacraments of initiation that unite individuals in the Church community, and the sacramental presence of the Church in the world as one of unifying love. This new identity forms the Church for mission as it joins Christ in a mission of love that unites people to one another as it unites them to God. The Church joins Christ in standing in solidarity with those in need, thus radiating Christ's unifying, transformative love in the world. The article ends with a suggestion that Augustine's view of the totus Christus might be a valuable resource for delving more deeply into Vatican II's vision of the sacramental unity of the Church.
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Allen, Michael. "Totus Christus and Praying the Psalms." Pro Ecclesia: A Journal of Catholic and Evangelical Theology 29, no. 1 (December 9, 2019): 45–52. http://dx.doi.org/10.1177/1063851219891615.

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I will explore the hermeneutical implications of the totus Christus for our reading and praying of the Psalms. I will argue that the necessarily two-fold character of inhabiting the voice of the Psalmist demands the concept of the totus Christus. To consider the topic in this vein, then, hopefully shows that the concept of the totus serves as a crucial prompt for prayer, exegesis, and a doctrine of Christ and, perhaps especially of note, that the concept can help alert us to potential dangers or fore-shortenings that can shape praying the Psalms in a less than robust manner.
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Wołyniec, Włodzimierz. "Christus Totus – Different Ways of Interpretation." Roczniki Teologiczne 63, no. 2 English Version (2016): 51–64. http://dx.doi.org/10.18290/rt.2016.63-2-3en.

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Moser, J. David. "Totus Christus: A Proposal for Protestant Christology and Ecclesiology." Pro Ecclesia: A Journal of Catholic and Evangelical Theology 29, no. 1 (December 5, 2019): 3–30. http://dx.doi.org/10.1177/1063851219891630.

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This article argues that ‘Reformed catholics’ should accept Augustine’s totus Christus Christological-ecclesiology. It states what Augustine said about the doctrine. Then it responds to five Protestant objections to Augustine’s doctrine, examining similar iterations in the theology of Hans Urs von Balthasar and Karl Barth. Finally, it describes what totus Christus entails and does not entail, and concludes that Protestants should accept it because it is based in Scripture and does not entail all the deleterious things the objections claim it does.
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King, Rolfe. "The Body of Christ: An Aligning Union Model." Pro Ecclesia: A Journal of Catholic and Evangelical Theology 30, no. 3 (May 9, 2021): 345–70. http://dx.doi.org/10.1177/10638512211013493.

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In the context of recent debate about whether “Reformed Catholics” and Protestants, more generally, should accept Augustine’s totus Christus Christological ecclesiology, I illustrate the notion of an asymmetric aligning union. This is a metaphysically real union, but not a substantial union. I suggest that Reformed catholic theology would be better served by deploying the notion of an asymmetric aligning union. It preserves the Reformation solas and is compatible with the notion of the mystical body of Christ, without the disadvantages of the totus Christus notion, if that is taken to involve a substantial union. This form of union should be of wider ecumenical interest.
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Cameron, Michael. "Totus Christus and the Psychagogy of Augustine’s Sermons." Augustinian Studies 36, no. 1 (2005): 59–70. http://dx.doi.org/10.5840/augstudies20053612.

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Behr, John. "Totus Christus: The Perennial Task of Regaining Wholeness." Pro Ecclesia: A Journal of Catholic and Evangelical Theology 28, no. 4 (November 2019): 355–61. http://dx.doi.org/10.1177/1063851219873161.

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Ryliškytė, Ligita. "The Promise of the Pandemic and the (Becoming) Totus Christus." Theological Studies 82, no. 3 (September 2021): 464–86. http://dx.doi.org/10.1177/00405639211033323.

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The COVID-19 pandemic both causes a profound suffering and holds a promise of new growth. This article argues that the key condition for the possibility of growth is a discerning and creative transformation of evil into good through the diffusion of divine friendship, which takes place in accord with constantly shifting probabilities of the emergent world order. Decisively inaugurated in the Christ event, the redemptive shift in this order is concretely realized in history as the dialectical unification of all things in Christ, the cruciform becoming of the totus Christus.
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Geerlof, Derek M. "Augustine and Pentecostals." PNEUMA 37, no. 2 (2015): 262–80. http://dx.doi.org/10.1163/15700747-03702017.

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This essay interacts with Augustine’s figurative interpretation of Ps 142 and a pentecostal priority to experience God in ways analogous to experience found within the narratives of Scripture. Contending that the Psalms are both historical and prophecy-fulfilled-in-Christ, Augustine interprets Ps 142 within the dual histories of David and Christ. This grounds his figurative interpretation firmly within scriptural narratives while providing a means of viewing the psalm as the prayerful expression of Christ’s own experience. His theology of the totus Christus then unites the experiences of the church and Christ, ensuring that Christian interpretation of an Old Testament experience does not bypass Christ. The telos of interpretation does not reside in the past, but in the present transformation and encounter of the church with the triune God.
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Schlesinger, Eugene R. "The Threefold Body in Eschatological Perspective." Ecclesiology 10, no. 2 (May 5, 2014): 186–204. http://dx.doi.org/10.1163/17455316-01002004.

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In this article, I draw from Henri de Lubac’s ecclesiology to delineate the relations between the three forms of Christ’s body (historical, ecclesial, and sacramental). Using the heuristic frameworks of scholastic sacramental theology and of spiritual exegesis, I demonstrate that language concerning the ecclesial body is significantly more complex than with the historical or sacramental bodies. The ecclesial body is at once entirely provisional—the sacrament of Christ—and the fulfillment itself—the totus Christus. This leads me to pose the question: what aspects of the Church endure through eternity and which pass away? I argue that it is the faithful who abide, while the visible institutional structures of the Church will be no more. I clarify how the institutional aspects of the Church relate to the congregatio fidelium and suggest that academic ecclesiology concern itself with the lives of the faithful rather than simply with faith and order.
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Drączkowski, Franciszek. "Metoda wykresograficzna (wykresografia) w służbie teologii." Vox Patrum 67 (December 16, 2018): 115–31. http://dx.doi.org/10.31743/vp.3393.

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Diagramography – is a way of presenting the truths of faith using parallel frames, i.e. verbal and graphical frames. This method helps theology in overco­ming difficulties associated with limitations of verbal communication (obscurity of language, doctrinal segmentation, changeability of verbal conceptualization). The fixed geometric structure of graphical representation makes it easy to correct 34 errors, including theological trichotomy. Diagramography portrays a global vi­sion of theology in the Christocentric perspective. The “Christus totus” diagram, which depicts unity and multifaceted aspects (trinitarian, Christocentric, pneuma­tological and ecclesiastical), plays a key role.
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Schlesinger, Eugene R. "The Fractured Body: The Eucharist and Anglican Division." Anglican Theological Review 98, no. 4 (September 2016): 639–59. http://dx.doi.org/10.1177/000332861609800403.

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This article confronts the ongoing reality of intra-Anglican divisions, both in North America and within the broader Anglican Communion. Beginning with a treatment of Augustine of Hippo's doctrine of the totus Christus, I suggest that the proper criterion for ecclesial communion is the recognition of one another as members of Christ, rather than doctrinal or ethical teachings. I then supplement this criterion with a definition of ecclesial unity drawn from Ephraim Radner. The church's unity is not a unity of consensus, but a unity that embraces even one's enemies. Finally, I propose a reading of the eucharistic fraction rite that synthesizes its twin dimensions of sacrifice and communion. This understanding of the rite opens up the imaginative space for an emergence of the will to reunion.
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Terka, Mariusz. "O możliwości zbawienia poza Kościołem. Wybrane zagadnienia soteriologii św. Augustyna." Vox Patrum 62 (September 4, 2014): 511–39. http://dx.doi.org/10.31743/vp.3600.

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In Saint Augustine’s teaching, salvation is always an act of God’s grace given to man through the agency of Christ. For this reason, the space of granting this grace is the Church, understood as a component of the structure of totus Christus. The Bishop of Hippo stresses, therefore, the need for belonging to the Church and the importance of baptism in the sanctification and salvation of man, because good deeds done without God’s grace have no value deserving salvation. The Church is, above all, a spiritual community in which a factor decisive to man’s communication with God, besides God’s grace, is primarily the love of God; and what closes up the human heart to this grace is pride. Therefore, aside from the visible community of Christians, there are also those just, who are among the saved. They include also those, who cure the disease of pride with the love of other people and service for the common good.
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18

Pastuszko, Marian. "Pojęcie Najświętszej Eucharystii (kan. 897)." Prawo Kanoniczne 48, no. 3-4 (December 10, 2005): 17–34. http://dx.doi.org/10.21697/pk.2005.48.3-4.01.

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Augustissmum sacramentum, in quo ipse Christus continetur offertur et sumitur, et quo continuo vivit et crescit Ecclesia, Sacrificium eucharisticum, memoriale mortis et resurectionis Domini, in quo sacrificium crucis perpetuatur, totius cultus et vitae christianae est culmen et fons Dei et corporis Christi aedificatio perficitur. Caetera sacramenta et omnia ecclesiastica apostolatus opera cum sanctissima Eucharistia cohaerent et ad eam ordinantur (can. 897).
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19

Pettersen, Alvyn. "The Arian Context of Athanasius of Alexandria's Tomus ad Antiochenos VII." Journal of Ecclesiastical History 41, no. 2 (April 1990): 183–98. http://dx.doi.org/10.1017/s0022046900074388.

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In the last decade of the reign of Emperor Constantius (351–61), Christians in Antioch in Syria were still in a state of turmoil. This turmoil had ecclesiastical overtones, but was essentially doctrinal in origin. The doctrinal issues were of two kinds, one theological and the other Christological, the former centring around the relationship of the Son to the divine Father and the latter around the nature of Christ's humanity. Regarding the first there was a contest for supremacy between the theologies of the hard-line Nicene party, the successors of Bishop Eustathius, who supported the Nicene assertion of consubstantiality of Father and Son, the Meletians, who to all intents were Nicene, and the Arians under their bishop Eudoxius, who resisted the Nicene thinking. The Christological issue, a concern of Eustathius for some time, was given new impetus in Antioch by Eudoxius when he denied Christ's human soul. Meanwhile, in Laodicea, not far south of Antioch, Apollinarius was active. He was an orthodox Nicene trinitarian in his fight against the Arian theology of George of Laodicea.
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Soboleva, Alena, Suzan Burton, Kate Daellenbach, and Debra Z. Basil. "Tweets for tots: using Twitter to promote a charity and its supporters." Journal of Consumer Marketing 34, no. 6 (September 11, 2017): 515–23. http://dx.doi.org/10.1108/jcm-03-2017-2123.

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Purpose Twitter provides an ideal channel for a non-profit organisation (NPO) to add value to its corporate partners by providing the ability to send tweets to its own network of followers. This research aims to examine the extent to which one NPO used Twitter for this purpose and discuss the implications. Design/methodology/approach The research examined tweets sent by a large US-based charitable organisation, Toys for Tots (T4T), across two Christmas periods. All tweets that mentioned or retweeted T4T’s corporate partners were analysed. Findings The findings show surprisingly limited mentions of partners by T4T, with many never mentioned, and markedly fewer mentions of partners in the second period. Separate analysis of partner tweets retweeted by T4T revealed that none was modified to add value for T4T and/or for the partner, and many were unrelated to T4T, raising a risk of alienating T4T’s followers. Research limitations/implications Only one NPO was examined, and the study focused on Twitter, with limited analysis of T4T’s Facebook posts. However, the relatively low, decreasing and largely indirect promotion of partners in T4T’s tweets suggests a lack of strategic use of Twitter by T4T. Practical implications Coupled with other research, the results show the need for this and other NPOs to more effectively use Twitter to reinforce partnerships with corporate partners. Originality/value The results demonstrate the failure of a major US charity to use Twitter to add value for its corporate partners. Even in the unlikely event that this NPO is an isolated case, the results show the need for NPOs and their corporate partners to work together to provide reciprocal benefits.
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Grabau, Joseph. "Defining Ecclesia: Augustine of Hippo’s Anti-Donatist use of John 19:23-24 (on Christ’s ‘Seamless Tunic’)." Humanitas Hodie 1, no. 2 (December 2018): 19–36. http://dx.doi.org/10.28970/hh.2018.2.a1.

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Este artículo intenta contextualizar la interpretación de Agustín de Hipona de dos versos de la pasión Joánica, Juan 19:23-24, dentro del legado de la recepción bíblica norafricana y especialmente en diálogo con la posición donatista respecto a la naturaleza de la Iglesia, su relación con Cristo y su rol en el mundo presente. Las principales preguntas que serán examinadas acá serán: 1) ¿cómo la “túnica de Cristo” sirve como inspiración para la interpretación simbólica entre los autores latinos; y 2) ¿cómo una lectura tan “tipológica” de Juan 19:23-24 —y su antecedente en el texto de los Salmos 21:19— tiene lugar en un campo más amplio como lo es el de la polémica antidonatista de Agustín? Presentando evidencia relevante, comienzo por discutir varias referencias de Agustín acerca de la tunica desuper texta cronológicamente, que se encuentran principalmente en el Tractatus in Iohannis Evangelium, al igual que en sus sermones. La perspectiva esencial de Agustín a la imagen de la túnica del Cristo nunca se aleja radicalmente de sus propias lecturas tempranas, aunque surgen más tarde algunas diferencias. En consecuencia, continúa la preocupación por el impacto del per totum en Juan 19:23 sobre el desarrollodel entendimiento de Agustín de la redención del Cristo, del regalo del Espíritu Santo y acerca de la extensión de la Iglesia por el mundo (toto terrarum orbe diffusam). A la luz de estos elementos, a pesar de que podamos comenzar a sospechar que Agustín promueve una forma de universalismo, su catolicidades una descripción mucho más justa y acertada de este esfuerzo por superar el exclusivismo donatista. Entre estos dos extremos, el catolicismo de Agustín puede ser detectado dentro del horizonte de este parde versos y de su relación con la Iglesia de África del Norte.
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22

Barclift, Philip L. "The Shifting Tones of Pope Leo the Great's Christological Vocabulary." Church History 66, no. 2 (June 1997): 221–39. http://dx.doi.org/10.2307/3170655.

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Over the past several decades Leonine studies have focused attention on Pope Leo the Great's Christology, noting the influence his Tomus ad Flavianum had at the Council of Chalcedon. In fact, because of this strong influence twentieth-century scholars have studied the Tome nearly exclusively in order to identify the heart of Leo's Christology. There can be no question, of course, that the Tome should be consulted in order to understand Leo's Christology, but it marks only one phase in the ongoing development of the ways he chose to express his christological insights. In part the Tome itself precipitated this development insofar as it opened up his Christology to scrutiny in the East. The tone of Leo's insights and the language he used to express them shifted and acquired greater precision over time in his letters and sermons in direct response to the dynamics of the christological controversy in the East, of which Leo's Tome made him a part. This development is most evident in three areas: his avoidance of the “Mother of God” title for the Virgin Mary after initially using it early in his pontificate; his use of the terms homo and humanus, which Leo learned to distinguish later in his pontificate; and his adoption of the Antiochene homo assumptus formula late in his pontificate to emphasize the fullness of Christ's human nature. These phenomena reflect the pope's careful attempt to distance himself from the rising tide of the Monophysite movement in the East, as he began to channel his traditional, Western Christology more through formulae used by Antiochene theologians. These phenomena can only be observed through careful, chronological analysis of the broader corpus of Pope Leo's works.
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Folgerø, Per Olav. "The Sistine Mosaics of S. Maria Maggiore in Rome: Christology and Mariology in the Interlude between the Councils of Ephesus and Chalcedon." Acta ad archaeologiam et artium historiam pertinentia 21 (September 21, 2017): 33–64. http://dx.doi.org/10.5617/acta.5530.

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In the present re-reading of the Sistine mosaics of S. Maria Maggiore, which embraces the Old and New Testament scenes in their totality, it will be argued that the iconography is a visual manifestation of the Christology predominating in the Roman Episcopate during the interlude between the Councils of Ephesus and Chalcedon (AD 431 to 451). The fact that the Old Testament narration opens with the Life of Abraham and concludes, on the opposite wall, with the Battles of Joshua, including a distinct pictorial indication of the position of Rahab, the harlot of Jericho, who became the great-great-grandmother of King David, has led the present author to the suggestion that the lost panels concluding the cycle may have included at least one Davidic scene. Such a scene would have extolled the soteriological meaning of the human nature of Christ, “the Son of David, the Son of Abraham” (Mt 1:1), thoughts expounded by Leo the Great in his Tomus ad Flavianum, which laid the ground for the Chalcedonian Council. By the same token the thesis will be advanced that, on the triumphal arch, the matron in the blue maphorion, who sits on Christ’s left side, counterbalancing the Virgin in the Adoration of the Magi scene, may be a personification of the women in the genealogical line of Jesus Christ listed in the Gospel of Matthew (Mt 1:1-16). The two women counterpoised in the Adoration scene would thus exalt and substantiate the Gentile, non-Jewish, contribution to the lineage of Our Saviour. The divine providence expressed through these `extraneous´ links in His ancestry (the key figures of whom were the Gentile women Rahab and Ruth), in the story which led to the Descent of the Logos and the Birth of Christ, may have been the underlying, unifying theme in the vast decoration of the basilica.
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서경화, 안혜령, 이광석, and Soo-Bum Lee. "A Study on the Influence of Attributes of Celebrity Advertising Models on Advertising Attitude, Corporation Reputation and Reliability: Focusing on TOUS les JOURS and Baskin Robbins Christmas Cake Advertisements." Culinary Science & Hospitality Research 17, no. 4 (September 2011): 104–20. http://dx.doi.org/10.20878/cshr.2011.17.4.008.

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서경화, 안혜령, 이광석, and Soo-Bum Lee. "A Study on the Influence of Attributes of Celebrity Advertising Models on Advertising Attitude, Corporation Reputation and Reliability: Focusing on TOUS les JOURS and Baskin Robbins Christmas Cake Advertisements." Culinary Science & Hospitality Research 17, no. 4 (September 2011): 104–20. http://dx.doi.org/10.20878/cshr.2011.17.4.008008008.

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Tanner, Norman. "Regesta Pontificum Romanorum ab condita ecclesia ad annum post Christum natum MCXCVIII. Tomus secundus (ab a. DCIV usque ad a. DCCCXLIV). Edited by Philipp JaffÉ. Third edition under the guidance of Nicolaus Herbers. Prepared by Waldemar Könighaus and Thorstan Schlauwitz with the assistance of Cornelia Scherer and Marcus SchÜtz." Journal of Theological Studies 70, no. 1 (November 30, 2018): 451–52. http://dx.doi.org/10.1093/jts/fly140.

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Maldavsky, Aliocha. "Financiar la cristiandad hispanoamericana. Inversiones laicas en las instituciones religiosas en los Andes (s. XVI y XVII)." Vínculos de Historia. Revista del Departamento de Historia de la Universidad de Castilla-La Mancha, no. 8 (June 20, 2019): 114. http://dx.doi.org/10.18239/vdh_2019.08.06.

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RESUMENEl objetivo de este artículo es reflexionar sobre los mecanismos de financiación y de control de las instituciones religiosas por los laicos en las primeras décadas de la conquista y colonización de Hispanoamérica. Investigar sobre la inversión laica en lo sagrado supone en un primer lugar aclarar la historiografía sobre laicos, religión y dinero en las sociedades de Antiguo Régimen y su trasposición en América, planteando una mirada desde el punto de vista de las motivaciones múltiples de los actores seglares. A través del ejemplo de restituciones, donaciones y legados en losAndes, se explora el papel de los laicos españoles, y también de las poblaciones indígenas, en el establecimiento de la densa red de instituciones católicas que se construye entonces. La propuesta postula el protagonismo de actores laicos en la construcción de un espacio cristiano en los Andes peruanos en el siglo XVI y principios del XVII, donde la inversión económica permite contribuir a la transición de una sociedad de guerra y conquista a una sociedad corporativa pacificada.PALABRAS CLAVE: Hispanoamérica-Andes, religión, economía, encomienda, siglos XVI y XVII.ABSTRACTThis article aims to reflect on the mechanisms of financing and control of religious institutions by the laity in the first decades of the conquest and colonization of Spanish America. Investigating lay investment in the sacred sphere means first of all to clarifying historiography on laity, religion and money within Ancien Régime societies and their transposition to America, taking into account the multiple motivations of secular actors. The example of restitutions, donations and legacies inthe Andes enables us to explore the role of the Spanish laity and indigenous populations in the establishment of the dense network of Catholic institutions that was established during this period. The proposal postulates the role of lay actors in the construction of a Christian space in the Peruvian Andes in the sixteenth and early seventeenth centuries, when economic investment contributed to the transition from a society of war and conquest to a pacified, corporate society.KEY WORDS: Hispanic America-Andes, religion, economics, encomienda, 16th and 17th centuries. BIBLIOGRAFIAAbercrombie, T., “Tributes to Bad Conscience: Charity, Restitution, and Inheritance in Cacique and Encomendero Testaments of 16th-Century Charcas”, en Kellogg, S. y Restall, M. (eds.), Dead Giveaways, Indigenous Testaments of Colonial Mesoamerica end the Andes, Salt Lake city, University of Utah Press, 1998, pp. 249-289.Aladjidi, P., Le roi, père des pauvres: France XIIIe-XVe siècle, Rennes, Presses universitaires de Rennes, 2008.Alberro, S., Les Espagnols dans le Mexique colonial: histoire d’une acculturation, Paris, A. Colin, 1992.Alden, D., The making of an enterprise: the Society of Jesus in Portugal, its empire, and beyond 1540-1750, Stanford California, Stanford University Press, 1996.Angulo, D., “El capitán Gómez de León, vecino fundador de la ciudad de Arequipa. Probança e información de los servicios que hizo a S. M. en estos Reynos del Piru el Cap. 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Lund, Curt. "For Modern Children." M/C Journal 24, no. 4 (August 12, 2021). http://dx.doi.org/10.5204/mcj.2807.

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“...children’s play seems to become more and more a product of the educational and cultural orientation of parents...” — Stephen Kline, The Making of Children’s Culture We live in a world saturated by design and through design artefacts, one can glean unique insights into a culture's values and norms. In fact, some academics, such as British media and film theorist Ben Highmore, see the two areas so inextricably intertwined as to suggest a wholesale “re-branding of the cultural sciences as design studies” (14). Too often, however, everyday objects are marginalised or overlooked as objects of scholarly attention. The field of material culture studies seeks to change that by focussing on the quotidian object and its ability to reveal much about the time, place, and culture in which it was designed and used. This article takes on one such object, a mid-century children's toy tea set, whose humble journey from 1968 Sears catalogue to 2014 thrift shop—and subsequently this author’s basement—reveals complex rhetorical messages communicated both visually and verbally. As material culture studies theorist Jules Prown notes, the field’s foundation is laid upon the understanding “that objects made ... by man reflect, consciously or unconsciously, directly or indirectly, the beliefs of individuals who made, commissioned, purchased or used them, and by extension the beliefs of the larger society to which they belonged” (1-2). In this case, the objects’ material and aesthetic characteristics can be shown to reflect some of the pervasive stereotypes and gender roles of the mid-century and trace some of the prevailing tastes of the American middle class of that era, or perhaps more accurately the type of design that came to represent good taste and a modern aesthetic for that audience. A wealth of research exists on the function of toys and play in learning about the world and even the role of toy selection in early sex-typing, socialisation, and personal identity of children (Teglasi). This particular research area isn’t the focus of this article; however, one aspect that is directly relevant and will be addressed is the notion of adult role-playing among children and the role of toys in communicating certain adult practices or values to the child—what sociologist David Oswell calls “the dedifferentiation of childhood and adulthood” (200). Neither is the focus of this article the practice nor indeed the ethicality of marketing to children. Relevant to this particular example I suggest, is as a product utilising messaging aimed not at children but at adults, appealing to certain parents’ interest in nurturing within their child a perceived era and class-appropriate sense of taste. This was fuelled in large part by the curatorial pursuits of the Museum of Modern Art (MoMA) in New York, coupled with an interest and investment in raising their children in a design-forward household and a desire for toys that reflected that priority; in essence, parents wishing to raise modern children. Following Prown’s model of material culture analysis, the tea set is examined in three stages, through description, deduction and speculation with each stage building on the previous one. Figure 1: Porcelain Toy Tea Set. Description The tea set consists of twenty-six pieces that allows service for six. Six cups, saucers, and plates; a tall carafe with spout, handle and lid; a smaller vessel with a spout and handle; a small round bowl with a lid; a larger oval bowl with a lid, and a coordinated oval platter. The cups are just under two inches tall and two inches in diameter. The largest piece, the platter is roughly six inches by four inches. The pieces are made of a ceramic material white in colour and glossy in texture and are very lightweight. The rim or edge of each piece is decorated with a motif of three straight lines in two different shades of blue and in different thicknesses, interspersed with a set of three black wiggly lines. Figure 2: Porcelain Toy Tea Set Box. The set is packaged for retail purposes and the original box appears to be fully intact. The packaging of an object carries artefactual evidence just as important as what it contains that falls into the category of a “‘para-artefact’ … paraphernalia that accompanies the product (labels, packaging, instructions etc.), all of which contribute to a product’s discourse” (Folkmann and Jensen 83). The graphics on the box are colourful, featuring similar shades of teal blue as found on the objects, with the addition of orange and a silver sticker featuring the logo of the American retailer Sears. The cover features an illustration of the objects on an orange tabletop. The most prominent text that confirms that the toy is a “Porcelain Toy Tea Set” is in an organic, almost psychedelic style that mimics both popular graphics of this era—especially album art and concert posters—as well as the organic curves of steam that emanate from the illustrated teapot’s spout. Additional messages appear on the box, in particular “Contemporary DESIGN” and “handsome, clean-line styling for modern little hostesses”. Along the edges of the box lid, a detail of the decorative motif is reproduced somewhat abstracted from what actually appears on the ceramic objects. Figure 3: Sears’s Christmas Wishbook Catalogue, page 574 (1968). Sears, Roebuck and Co. (Sears) is well-known for its over one-hundred-year history of producing printed merchandise catalogues. The catalogue is another important para-artefact to consider in analysing the objects. The tea set first appeared in the 1968 Sears Christmas Wishbook. There is no date or copyright on the box, so only its inclusion in the catalogue allows the set to be accurately dated. It also allows us to understand how the set was originally marketed. Deduction In the deduction phase, we focus on the sensory aesthetic and functional interactive qualities of the various components of the set. In terms of its function, it is critical that we situate the objects in their original use context, play. The light weight of the objects and thinness of the ceramic material lends the objects a delicate, if not fragile, feeling which indicates that this set is not for rough use. Toy historian Lorraine May Punchard differentiates between toy tea sets “meant to be used by little girls, having parties for their friends and practising the social graces of the times” and smaller sets or doll dishes “made for little girls to have parties with their dolls, or for their dolls to have parties among themselves” (7). Similar sets sold by Sears feature images of girls using the sets with both human playmates and dolls. The quantity allowing service for six invites multiple users to join the party. The packaging makes clear that these toy tea sets were intended for imaginary play only, rendering them non-functional through an all-capitals caution declaiming “IMPORTANT: Do not use near heat”. The walls and handles of the cups are so thin one can imagine that they would quickly become dangerous if filled with a hot liquid. Nevertheless, the lid of the oval bowl has a tan stain or watermark which suggests actual use. The box is broken up by pink cardboard partitions dividing it into segments sized for each item in the set. Interestingly even the small squares of unfinished corrugated cardboard used as cushioning between each stacked plate have survived. The evidence of careful re-packing indicates that great care was taken in keeping the objects safe. It may suggest that even though the set was used, the children or perhaps the parents, considered the set as something to care for and conserve for the future. Flaws in the glaze and applique of the design motif can be found on several pieces in the set and offer some insight as to the technique used in producing these items. Errors such as the design being perfectly evenly spaced but crooked in its alignment to the rim, or pieces of the design becoming detached or accidentally folded over and overlapping itself could only be the result of a print transfer technique popularised with decorative china of the Victorian era, a technique which lends itself to mass production and lower cost when compared to hand decoration. Speculation In the speculation stage, we can consider the external evidence and begin a more rigorous investigation of the messaging, iconography, and possible meanings of the material artefact. Aspects of the set allow a number of useful observations about the role of such an object in its own time and context. Sociologists observe the role of toys as embodiments of particular types of parental messages and values (Cross 292) and note how particularly in the twentieth century “children’s play seems to become more and more a product of the educational and cultural orientation of parents” (Kline 96). Throughout history children’s toys often reflected a miniaturised version of the adult world allowing children to role-play as imagined adult-selves. Kristina Ranalli explored parallels between the practice of drinking tea and the play-acting of the child’s tea party, particularly in the nineteenth century, as a gendered ritual of gentility; a method of socialisation and education, and an opportunity for exploratory and even transgressive play by “spontaneously creating mini-societies with rules of their own” (20). Such toys and objects were available through the Sears mail-order catalogue from the very beginning at the end of the nineteenth century (McGuire). Propelled by the post-war boom of suburban development and homeownership—that generation’s manifestation of the American Dream—concern with home décor and design was elevated among the American mainstream to a degree never before seen. There was a hunger for new, streamlined, efficient, modernist living. In his essay titled “Domesticating Modernity”, historian Jeffrey L. Meikle notes that many early modernist designers found that perhaps the most potent way to “‘domesticate’ modernism and make it more familiar was to miniaturise it; for example, to shrink the skyscraper and put it into the home as furniture or tableware” (143). Dr Timothy Blade, curator of the 1985 exhibition of girls’ toys at the University of Minnesota’s Goldstein Gallery—now the Goldstein Museum of Design—described in his introduction “a miniaturised world with little props which duplicate, however rudely, the larger world of adults” (5). Noting the power of such toys to reflect adult values of their time, Blade continues: “the microcosm of the child’s world, remarkably furnished by the miniaturised props of their parents’ world, holds many direct and implied messages about the society which brought it into being” (9). In large part, the mid-century Sears catalogues capture the spirit of an era when, as collector Thomas Holland observes, “little girls were still primarily being offered only the options of glamour, beauty and parenthood as the stuff of their fantasies” (175). Holland notes that “the Wishbooks of the fifties [and, I would add, the sixties] assumed most girls would follow in their mother’s footsteps to become full-time housewives and mommies” (1). Blade grouped toys into three categories: cooking, cleaning, and sewing. A tea set could arguably be considered part of the cooking category, but closer examination of the language used in marketing this object—“little hostesses”, et cetera—suggests an emphasis not on cooking but on serving or entertaining. This particular category was not prevalent in the era examined by Blade, but the cultural shifts of the mid-twentieth century, particularly the rapid popularisation of a suburban lifestyle, may have led to the use of entertaining as an additional distinct category of role play in the process of learning to become a “proper” homemaker. Sears and other retailers offered a wide variety of styles of toy tea sets during this era. Blade and numerous other sources observe that children’s toy furniture and appliances tended to reflect the style and aesthetic qualities of their contemporary parallels in the adult world, the better to associate the child’s objects to its adult equivalent. The toy tea set’s packaging trumpets messages intended to appeal to modernist values and identity including “Contemporary Design” and “handsome, clean-line styling for modern little hostesses”. The use of this coded marketing language, aimed particularly at parents, can be traced back several decades. In 1928 a group of American industrial and textile designers established the American Designers' Gallery in New York, in part to encourage American designers to innovate and adopt new styles such as those seen in the L’ Exposition Internationale des Arts Decoratifs et Industriels Modernes (1925) in Paris, the exposition that sparked international interest in the Art Deco or Art Moderne aesthetic. One of the gallery founders, Ilonka Karasz, a Hungarian-American industrial and textile designer who had studied in Austria and was influenced by the Wiener Werkstätte in Vienna, publicised her new style of nursery furnishings as “designed for the very modern American child” (Brown 80). Sears itself was no stranger to the appeal of such language. The term “contemporary design” was ubiquitous in catalogue copy of the nineteen-fifties and sixties, used to describe everything from draperies (1959) and bedspreads (1961) to spice racks (1964) and the Lady Kenmore portable dishwasher (1961). An emphasis on the role of design in one’s life and surroundings can be traced back to efforts by MoMA. The museum’s interest in modern design hearkens back almost to the institution’s inception, particularly in relation to industrial design and the aestheticisation of everyday objects (Marshall). Through exhibitions and in partnership with mass-market magazines, department stores and manufacturer showrooms, MoMA curators evangelised the importance of “good design” a term that can be found in use as early as 1942. What Is Good Design? followed the pattern of prior exhibitions such as What Is Modern Painting? and situated modern design at the centre of exhibitions that toured the United States in the first half of the nineteen-fifties. To MoMA and its partners, “good design” signified the narrow identification of proper taste in furniture, home decor and accessories; effectively, the establishment of a design canon. The viewpoints enshrined in these exhibitions and partnerships were highly influential on the nation’s perception of taste for decades to come, as the trickle-down effect reached a much broader segment of consumers than those that directly experienced the museum or its exhibitions (Lawrence.) This was evident not only at high-end shops such as Bloomingdale’s and Macy’s. Even mass-market retailers sought out well-known figures of modernist design to contribute to their offerings. Sears, for example, commissioned noted modernist designer and ceramicist Russel Wright to produce a variety of serving ware and decor items exclusively for the company. Notably for this study, he was also commissioned to create a toy tea set for children. The 1957 Wishbook touts the set as “especially created to delight modern little misses”. Within its Good Design series, MoMA exhibitions celebrated numerous prominent Nordic designers who were exploring simplified forms and new material technologies. In the 1968 Wishbook, the retailer describes the Porcelain Toy Tea Set as “Danish-inspired china for young moderns”. The reference to Danish design is certainly compatible with the modernist appeal; after the explosion in popularity of Danish furniture design, the term “Danish Modern” was commonly used in the nineteen-fifties and sixties as shorthand for pan-Scandinavian or Nordic design, or more broadly for any modern furniture design regardless of origin that exhibited similar characteristics. In subsequent decades the notion of a monolithic Scandinavian-Nordic design aesthetic or movement has been debunked as primarily an economically motivated marketing ploy (Olivarez et al.; Fallan). In the United States, the term “Danish Modern” became so commonly misused that the Danish Society for Arts and Crafts called upon the American Federal Trade Commission (FTC) to legally restrict the use of the labels “Danish” and “Danish Modern” to companies genuinely originating in Denmark. Coincidentally the FTC ruled on this in 1968, noting “that ‘Danish Modern’ carries certain meanings, and... that consumers might prefer goods that are identified with a foreign culture” (Hansen 451). In the case of the Porcelain Toy Tea Set examined here, Sears was not claiming that the design was “Danish” but rather “Danish-inspired”. One must wonder, was this another coded marketing ploy to communicate a sense of “Good Design” to potential customers? An examination of the formal qualities of the set’s components, particularly the simplified geometric forms and the handle style of the cups, confirms that it is unlike a traditional—say, Victorian-style—tea set. Punchard observes that during this era some American tea sets were actually being modelled on coffee services rather than traditional tea services (148). A visual comparison of other sets sold by Sears in the same year reveals a variety of cup and pot shapes—with some similar to the set in question—while others exhibit more traditional teapot and cup shapes. Coffee culture was historically prominent in Nordic cultures so there is at least a passing reference to that aspect of Nordic—if not specifically Danish—influence in the design. But what of the decorative motif? Simple curved lines were certainly prominent in Danish furniture and architecture of this era, and occasionally found in combination with straight lines, but no connection back to any specific Danish motif could be found even after consultation with experts in the field from the Museum of Danish America and the Vesterheim National Norwegian-American Museum (personal correspondence). However, knowing that the average American consumer of this era—even the design-savvy among them—consumed Scandinavian design without distinguishing between the various nations, a possible explanation could be contained in the promotion of Finnish textiles at the time. In the decade prior to the manufacture of the tea set a major design tendency began to emerge in the United States, triggered by the geometric design motifs of the Finnish textile and apparel company Marimekko. Marimekko products were introduced to the American market in 1959 via the Cambridge, Massachusetts-based retailer Design Research (DR) and quickly exploded in popularity particularly after would-be First Lady Jacqueline Kennedy appeared in national media wearing Marimekko dresses during the 1960 presidential campaign and on the cover of Sports Illustrated magazine. (Thompson and Lange). The company’s styling soon came to epitomise a new youth aesthetic of the early nineteen sixties in the United States, a softer and more casual predecessor to the London “mod” influence. During this time multiple patterns were released that brought a sense of whimsy and a more human touch to classic mechanical patterns and stripes. The patterns Piccolo (1953), Helmipitsi (1959), and Varvunraita (1959), all designed by Vuokko Eskolin-Nurmesniemi offered varying motifs of parallel straight lines. Maija Isola's Silkkikuikka (1961) pattern—said to be inspired by the plumage of the Great Crested Grebe—combined parallel serpentine lines with straight and angled lines, available in a variety of colours. These and other geometrically inspired patterns quickly inundated apparel and decor markets. DR built a vastly expanded Cambridge flagship store and opened new locations in New York in 1961 and 1964, and in San Francisco in 1965 fuelled in no small part by the fact that they remained the exclusive outlet for Marimekko in the United States. It is clear that Marimekko’s approach to pattern influenced designers and manufacturers across industries. Design historian Lesley Jackson demonstrates that Marimekko designs influenced or were emulated by numerous other companies across Scandinavia and beyond (72-78). The company’s influence grew to such an extent that some described it as a “conquest of the international market” (Hedqvist and Tarschys 150). Subsequent design-forward retailers such as IKEA and Crate and Barrel continue to look to Marimekko even today for modern design inspiration. In 2016 the mass-market retailer Target formed a design partnership with Marimekko to offer an expansive limited-edition line in their stores, numbering over two hundred items. So, despite the “Danish” misnomer, it is quite conceivable that designers working for or commissioned by Sears in 1968 may have taken their aesthetic cues from Marimekko’s booming work, demonstrating a clear understanding of the contemporary high design aesthetic of the time and coding the marketing rhetoric accordingly even if incorrectly. Conclusion The Sears catalogue plays a unique role in capturing cross-sections of American culture not only as a sales tool but also in Holland’s words as “a beautifully illustrated diary of America, it’s [sic] people and the way we thought about things” (1). Applying a rhetorical and material culture analysis to the catalogue and the objects within it provides a unique glimpse into the roles these objects played in mediating relationships, transmitting values and embodying social practices, tastes and beliefs of mid-century American consumers. Adult consumers familiar with the characteristics of the culture of “Good Design” potentially could have made a connection between the simplified geometric forms of the components of the toy tea set and say the work of modernist tableware designers such as Kaj Franck, or between the set’s graphic pattern and the modernist motifs of Marimekko and its imitators. But for a much broader segment of the population with a less direct understanding of modernist aesthetics, those connections may not have been immediately apparent. The rhetorical messaging behind the objects’ packaging and marketing used class and taste signifiers such as modern, contemporary and “Danish” to reinforce this connection to effect an emotional and aspirational appeal. These messages were coded to position the set as an effective transmitter of modernist values and to target parents with the ambition to create “appropriately modern” environments for their children. 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