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Journal articles on the topic 'Tour and travel company marketing strategy'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Soegoto, Eddy Soeryanto, and A. H. Nugroho. "Marketing Strategy in Travel Agency." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (December 1, 2020): 66–71. http://dx.doi.org/10.34010/icobest.v1i.13.

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The purposes of this research are to describe, analyze, and determine the online marketing strategy of domestic travel agent at Bandung Tour Expert. In this case, the authors focused on SWOT analysis to find out the right marketing strategy for the tour packaging. In this research, the data was collected using the observation method, meanwhile the data analysis method used were descriptive qualitative and SWOT analysis. Internet users number are increasing, especially adults with high mobility. For them who often travel outside the city, internet is crucial because it connects them with the tr

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Ida Ayu Yadnya Sari Dewi Utami Pidada. "DIGITAL MARKETING COMMUNICATION STRATEGY OF RINJANI TREKKING TOUR PACKAGES AT MUJI TREKKER TOUR & TRAVEL." International Journal of Social Science 3, no. 2 (2023): 223–40. http://dx.doi.org/10.53625/ijss.v3i2.6305.

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A tour package is a travel product sold by a travel agency company or a transport company that works with it where the price of the tour package includes travel costs, hotels or other facilities. Muji Trekker Tour & Travel is a travel agency that packages various kinds of tour packages that are marketed to the intended target market. Marketing of products and services in the form of arranged tour packages is carried out both offline and online. Online marketing is synonymous with digital marketing. The purpose of this research is to find out what communication strategies are used by Muji T

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Adhi Suputra Arimbawa PG., I. Gede, I. GPB Sasrawan Mananda, and I. Putu Sudana. "STRATEGI PEMASARAN PAKET WISATA PADA PT. PANDAWA LIMA TOUR AND TRAVEL INDONESIA DI DENPASAR." Jurnal IPTA 2, no. 2 (2014): 6. http://dx.doi.org/10.24843/ipta.2014.v02.i02.p02.

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This research is about the marketing strategies implemented by PT. Pandawa Lima Tour and Travel tour packages. Company offers tour packages in Bali and beyond Bali tour packages with variety of facilities. As a common general company, PT. Pandawa Lima Tour and Travel has the objective to make profit and trying to satisfy consumers. This research aims to determine the marketing strategy package in PT. Pandawa Lima Tour and Travel tour package in Denpasar. The data collection method in research carried out by the method of observation, in-depth interviews, library research, and technique documen

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S Soegoto, E., and A. H Nugroho. "Information Technology for Travel Agency." International Journal of Research and Applied Technology 1, no. 1 (2021): 148–53. http://dx.doi.org/10.34010/injuratech.v1i1.5658.

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The purposes of this research are to describe, analyze, and determine the online marketing strategy of domestic travel agent at Bandung Tour Expert. In this case, the authors focused on SWOT analysis to find out the right marketing strategy for the tour packaging. In this research, the data was collected using the observation method, meanwhile the data analysis method used were descriptive qualitative and SWOT analysis. Internet users number are increasing, especially adults with high mobility. For them who often travel outside the city, internet is crucial because it connects them with the tr

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Yonathan, Felix Calvany, Ijlal Setyoviyon, Annisa Alifa Khair, Muhammad Khusni Mubarrok, and Najihah Binti Rosli. "DEVELOPING MARKETING STRATEGY OF PT ANGKASA DWI UTAMA TO AMERICA." International Journal of Applied Business and International Management 2, no. 3 (2018): 71–85. http://dx.doi.org/10.32535/ijabim.v2i3.23.

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PT. Angkasa Dwi Utama, our company has two subsidiaries convinced backpackerjalanjalan.com and tour and travel of Putra Hadi. As we know traveling increasingly in demand by many people and society, but foreigners who are have travelling hobbies, our company can provide tours to several countries in Asia but our company is more concerned to travel in Indonesia. Indonesia has many beautiful spots around the country, but these spots are not published well to the other country. Because of that we use online media for promotion of our business and the hidden beautiful spots in Indonesia, we use web

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Prawita Sari, Ade, I. Made Kusuma Negara, and I. Wayan Suardana. "STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL." Jurnal IPTA 4, no. 1 (2016): 74. http://dx.doi.org/10.24843/ipta.2016.v04.i01.p13.

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The purpose of this research is to find out the marketing strategy of tour package at Truly Asia tour and travel through online system. SWOT analysis is the method for this research and implemented into SWOT matrix table to find out the right strategy for the tour package at Truly Asia tour and travel through online system. Now days Marketing strategy through online system very popular and the conclusion of this research is Truly Asia as a company need to improve their variant of tour package in order to make tourist more interest to visit the company website. Besides that, increase the cheap

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Sudarso, Satrio. "Transforming the Travel Experience: A Dynamic Marketing Approach Kinarya Jaya Tour & Travel." International Journal of Management Science and Information Technology 3, no. 2 (2023): 165–74. http://dx.doi.org/10.35870/ijmsit.v3i2.1411.

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Kinarya Jaya Tour & Travel is a tourism agency in Surabaya, Indonesia. The company is facing a significant decline in its operations and revenue during the COVID-19 pandemic due to travel restrictions and the closure of tourist attractions. To increase demand and interest in their services, the company needs to implement marketing strategies that are effective and relevant in the current era. To address the identified issues, the company should conduct a thorough evaluation of the current business model and develop a new business model to adapt to the changing government regulations. Diffe

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Moeryawan, Aldira Abroury, and Fanji Wijaya. "Strategi pengembangan bisnis Tour dan Travel pada PT. Tiwikrama Tour Indonesia." Jurnal Nasional Manajemen Pemasaran & SDM 5, no. 2 (2024): 271–83. http://dx.doi.org/10.47747/jnmpsdm.v5i2.1851.

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Tiwikrama Tour Indonesia is a company that deals with tour and travel transportation. PT. Tiwikrama Tour Indonesia has the following strengths: 1. Strategic location in the city center with good accessibility; 2. Consumer trust in car, tour, and travel services and weaknesses 1. Limited physical facilities and human resources (HR) that limit service capacity; 2. Lack of effective promotion and marketing to increase company visibility. 3. Operational opening hours, 3. Price cuts, 4. Unclear information media and Opportunities: 1. Utilizing technological advances as a tool for marketing and cons

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Doddy Pramana, Putu, Ni Made Oka Karini, and I. Putu Sudana. "STRATEGI PEMASARAN PAKET WISATA PADA PT. CAHAYA TEDUNG ABADI HOLIDAY DENPASAR." Jurnal IPTA 2, no. 2 (2014): 24. http://dx.doi.org/10.24843/ipta.2014.v02.i02.p05.

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   PT. Cahaya Tedung Abadi Holiday is a business that handles tour ticket sales, travel documents, tour guide services, hotel reservation and sales of tour packages. To anticipate the traveler visits that always fluctuated and competition with other travel agency, need to be design tour package marketing strategy. So PT. Cahaya Tedung Abadi Holiday can optimize the strength, opportunities, and minimize the weaknesses and threats. The goal is to find alternative are strategies and programs that can be implemented by PT. Cahaya Tedung Abadi Holiday in selling tour package. Data

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Biludi, Ade Safitri, Andi Subhan, Salma P. Nua, and Ramansyah Ramansyah. "MARKETING COMMUNICATION STRATEGY OF AIRPLANE TICKET SALES AT PT.TX TOUR AND TRAVEL GORONTALO BRANCH." JURNAL SIGNAL 11, no. 1 (2023): 87. http://dx.doi.org/10.33603/signal.v11i1.8101.

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Communication in the business world is significantly considered capable of overcoming various problems faced by a company.Â Various strategies are needed to survive every business challenge today.Â Communication strategies play a significant role in marketing goods or services. This study aims to find and analyze the marketing communication strategy of airplane ticket sales at PT TX Tour and Travel Gorontalo Branch. This study applies a descriptive qualitative method. Data collection is done through observation and interviews. The result of this study is that the owner and employees of the com

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Khairil Azmi. "Strategi Pemasaran Produk Paket Ibadah Haji dan Umrah di Rizkia Tour & Travel Cabang Bukittinggi." Jurnal Riset dan Inovasi Manajemen 1, no. 2 (2023): 192–98. http://dx.doi.org/10.59581/jrim-widyakarya.v1i3.951.

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The rapid development of the Haji and Umrah Travel Bureau industry at this time requires that a Haji and Umrah travel agency company must have the ability to compete. To address this, every Haji and Umrah travel agency company is required to improve its strategy in marketing its products. Because the implementation of an effective marketing strategy is one of the ways in which companies can distribute Haji/Umroh package products that suit the needs and demands of pilgrims. The purpose of this research is to analyze the marketing strategy for Haji and Umrah package products at Rizkia Tour &

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Chusnul, Rofiah, and Dita Septiari Elisabet. "How to Validate Consumer Self-Actualization or Narcissism through Social Media Services??" Journal of Economics, Finance And Management Studies 07, no. 04 (2024): 2191–218. https://doi.org/10.5281/zenodo.11091690.

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This research takes the perspective of tour and travel service companies in providing services through consumer self-actualization behavior or narcissism and adopts Maslow's hierarchy of needs framework to capture motivational intentions (Pincus, 2023). Researchers believe the findings of this research can provide insight for tour and travel service companies to strategy (1) Validate consumers' self-actualization needs or narcissism through satisfying social media services and the use of social media, (2) Create social media platforms to support operational needs and provide online service. Th

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Timotius, Mathew, and Dika Djatnika. "Digital Marketing Implementation: Preparing Grace Trans Strategy on Tiktok App." Jurnal Impresi Indonesia 3, no. 8 (2024): 599–606. http://dx.doi.org/10.58344/jii.v3i8.5383.

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Grace Trans, a unit of PT Matari Jelajah Indonesia, is a leading transportation and tour and travel company in Indonesia. The company focuses on providing excellent transportation services for children and adults, including corporate transportation, shuttle buses, and tour buses. Despite its success, Grace Trans faces challenges in international marketing due to limited manpower and lack of optimal social media marketing strategies, such as TikTok. To address this, the researcher analyzed the social media landscape through STP and Thematic Analysis, focusing on content and content pillars to e

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Osijo, Immanuel Ustradi, Sudarmiatin, and Rosmiza Bidin. "Kirana Tour and Travel MSME Go International Strategy with SWOT Analysis." International Journal of Integrative Research 2, no. 4 (2024): 295–306. http://dx.doi.org/10.59890/ijir.v2i4.1755.

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This research aims to formulate an international expansion strategy for Kirana Tour and Travel, a Small and Medium Enterprise (SME) in the tourism industry in Indonesia, utilizing a SWOT Analysis approach. Kirana Tour and Travel is an SME operating in the tourism sector in Indonesia. This study employs a qualitative approach with data collection through interviews with business owners, direct observation, and documentation. The results of the SWOT analysis indicate that Kirana Tour and Travel has significant potential for international expansion, but also faces several challenges that need to

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Ginaya, Gede, Ni Nyoman Sri Astuti, Ni Putu Wiwiek Ary Susyarini, Ni Ketut Bagiastuti, and Made Ruki. "Mixed-Strategies of Marketing in BBTF: Seller Persuasion Towards Prospective Buyers." GATR Journal of Management and Marketing Review 4, no. 1 (2019): 08–18. http://dx.doi.org/10.35609/jmmr.2019.4.1(2).

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Objective - This paper examines the performance of the Bali & Beyond Travel Fair (BBTF) 2018, an event whereby buyers and sellers meet to negotiate on travel and tourism businesses at the Bali Nusa Dua Convention Centre (BNDCC). The study also explains the marketing strategies being used, through the perspective of the 7 Ps. Furthermore, the paper presents an authentic account of how marketing and tourism services (tour events) are actually initiated and performed. Methodology/Technique - The data of the study is in the form of travel business correspondences, tour itineraries, the circula

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Penggabean, Helena Louise, Hasan Basri, and Rismala Sri Hariaty. "Strengthening Communication Strategy and Utilization of e-WOM to Increase Competitiveness of PT. Duta Mitra Tour." Jurnal Pemberdayaan Komunitas MH Thamrin 7, no. 1 (2025): 58–68. https://doi.org/10.37012/jpkmht.v7i1.2565.

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PT. Duta Mitra Lestari began its business as a provider of office supplies before eventually establishing PT. Duta Mitra Tour in 2022, specializing in travel services, Umrah, and Hajj. To expand its market reach and enhance its reputation, the company formed strategic partnerships, including one with Pondok Karya Pembangunan-Jakarta Islamic School (PKP-JIS). However, PT. Duta Mitra Tour faces challenges in optimizing its digital marketing strategy, particularly in leveraging Electronic Word of Mouth (e-WOM) and Customer Relationship Management (CRM) to strengthen customer loyalty. To address t

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Tiana, Rida, Tamyis Tamyis, and M. Feri Fernadi. "Strategi Pemasaran Travel Haji Dan Umroh Dalam Meningkatkan Minat Jamaah (Studi PT. Amara Tour And Travel Tahun 2024." Multidisciplinary Journal of Religion and Social Sciences 2, no. 2 (2025): 117–25. https://doi.org/10.63477/mjrs.v2i2.224.

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This study aims to analyze the marketing strategies implemented by PT. Amara Tour and Travel in increasing public interest in Hajj and Umrah services in 2024. Using a descriptive qualitative approach, data were collected through observation, in-depth interviews, and documentation. The findings reveal that PT. Amara’s marketing strategy is integrative, combining digital methods such as social media utilization, storytelling, and customer service technology with conventional approaches like community-based promotion through religious gatherings (majelis taklim) and alumni testimonials. This stra

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Putri Amelia, Paradita, Ni Made Oka Karini, and Ni Gusti Ayu Susrami Dewi. "STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI." Jurnal IPTA 5, no. 1 (2017): 70. http://dx.doi.org/10.24843/ipta.2017.v05.i01.p14.

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   This study aimed to determine the marketing activities of pilgrim package tour that have been performed by PT. Dongan Sahuta Tour and Travel, develop strategies and also marketing programs that can be implemented by the company. Data collection by observation, interviews, questionnaires and literature study. The sampling technique used purposive sampling. Data were analyzed using qualitative descriptive analysis, analysis of the Likert scale and SWOT analysis approach. The results obtained there are four teen indicators of strengths, weaknesses of tree indicators, four ind

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Nazki, Sameeul Haq. "The Tragic Note and Pessimism in Twentieth Century British Novel." International Journal of Integrative Research 2, no. 4 (2024): 307–16. http://dx.doi.org/10.59890/ijir.v2i4.1756.

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This research aims to formulate an international expansion strategy for Kirana Tour and Travel, a Small and Medium Enterprise (SME) in the tourism industry in Indonesia, utilizing a SWOT Analysis approach. Kirana Tour and Travel is an SME operating in the tourism sector in Indonesia. This study employs a qualitative approach with data collection through interviews with business owners, direct observation, and documentation. The results of the SWOT analysis indicate that Kirana Tour and Travel has significant potential for international expansion, but also faces several challenges that need to

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Panjaitan, Andreas, Andes Stefen Sembiring, Anita Christine Sembiring, and Irwan Budiman. "Analysis of Pandemic Bussnines Strategy Development at PT Milala Wisata Tour and Travel." JKIE (Journal Knowledge Industrial Engineering) 8, no. 2 (2021): 107–14. https://doi.org/10.35891/jkie.v8i2.2536.

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The research is the qualitative and quantitative results using SWOT, STP, Marketing mix 7P, and cashflow for 3 years method analysis. This research aims to develop the business of PT Milala Wisata Tour & Travel during Covid-19 pandemic by using a typical culinary side business so that the main business can survive. SWOT analysis is a way to systematically identify various factors in order to formulate company strategy. The data collection technique carried out by the researcher is by direct observation conducted at the company and conducting interviews with the owner of PT. Milala Wisata T

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Amalia, Natasya Salsadila, and Fajarindra Belgiawan Prawira. "Proposed Marketing Strategy to Enhance Brand Awareness for Wisata Murah Indonesia." International Journal of Current Science Research and Review 06, no. 08 (2023): 5398–403. https://doi.org/10.5281/zenodo.8210522.

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<strong>ABSTRACT: </strong>Tourism is one of the industries most impacted by the COVID-19 pandemic. As the virus recedes, the tourism industry is experiencing a revival, resulting in increased competition. Nevertheless, numerous businesses are unable to regain their prepandemic positions. Wisata Murah Indonesia is among the companies facing this situation due to the company's lack of brand awareness. This research aims to raise awareness and develop a new marketing strategy for Wisata Murah Indonesia in order to boost revenue. This research uses two methods of analysis, namely the qualitat

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Friyani, Widya, and Henmaidi Henmaidi. "Analisis Strategi Pemasaran Di Era New Normal Pada Biro Perjalanan Wisata Di PT. Bintang Jelajah Wisata Bukittinggi." Jurnal Ekonomika Dan Bisnis (JEBS) 2, no. 1 (2022): 371–78. http://dx.doi.org/10.47233/jebs.v2i1.112.

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This study aims to determine the marketing strategy in the new normal era at the travel agency at PT. Bintang Jelajah Wisata Bukittinggi through a SWOT analysis. This research is a field research with qualitative research type, the method used in this research is SWOT analysis. Based on the results of the SWOT matrix for alternative S-O strategies that can be used by the company, namely increasing company development, increasing good bonding relationships with customers, increasing company revenues, utilizing technology to provide services to customers, and developing travel services throughou

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Putri, Shanti Oktavia, and Angel Purwanti. "INFLUENCE OF SOCIAL MEDIA ADVERTISING ON BRANDS AWARENESS OF PT. INDAH TAMARA TOUR & TRAVEL CUSTOMERS." Jurnal Apresiasi Ekonomi 6, no. 3 (2018): 276–86. http://dx.doi.org/10.31846/jae.v6i3.94.

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One of the strategies use of the company in products introducing and services is by advertising. advertising media so many using now that is social media or marketing Social Media. One of the travel company used social media as advertising media is PT Indah Tamara Tour & Travel. In except to advertising strategy the company also needs to develop Brand Awareness will be the company's brand for its products familliar among consumers. The purpose of this research is to determine of the effect of advertising on brand awareness of consumers and the influence of social media on the relationship

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Kurniawan, Yohannes, Harry, Kelvin Oktavianus, Norizan Anwar, and Diego Cabezas. "Social Media Content and Data Analysis of Audience Engagement in the Tour and Travel Industry." JOIV : International Journal on Informatics Visualization 6, no. 3 (2022): 697. http://dx.doi.org/10.30630/joiv.6.3.912.

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Social media has become the most popular area where the primary users are the youth generation. Social media marketing has become the best promotion for many companies regardless of the private or public sector, medium or large companies, including Tour and Travel companies. The companies must survive this pandemic by using social media technology to promote their services by creating promotional content that can attract customers' attention on social media, which may help to increase company revenue. This study analyzes the engagement and interaction of promotion content in the context of mar

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Kusumawardani, Dwi Mustika, and Eko Sediyono. "Sistem Informasi Manajemen Rantai Pasok Pariwisata Untuk Pembuatan Produk Wisata Pada Agen Tour dan Travel dengan Analisis Swot dan Metode Analytic Network Process )." JURNAL SISTEM INFORMASI BISNIS 6, no. 2 (2016): 177. http://dx.doi.org/10.21456/vol6iss2pp177-185.

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The development of services company in tourism is increasing. Therefore each tour & travel agent should be able to improve the quality of attractive and competitive products. This research builds a system analysis of supply chain management in the manufacturing of tour packages with SWOT analysis and Analytic Network Process (ANP). SWOT analysis is one way to decide marketing strategy for the company to able to face global competition. In this study, a SWOT analysis is used to select the best suppliers in tourism sector. Suppliers include: hotels, restaurants, attractions and accommodation

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Nursilah, Dede, and Heny Hendrayati. "PENGARUH BRAND POSITIONING “EVERYDAY IS HOLIDAY” TETHADAP KEPUTUSAN PEMBELIAN PAKET WISATA DI MARGA TOUR BANDUNG (Survei terhadap pengambil keputusan pembelian paket wisata tahun 2011-2013 di Marga Tour Bandung)." Journal : Tourism and Hospitality Essentials Journal 5, no. 1 (2016): 849. http://dx.doi.org/10.17509/thej.v5i1.1999.

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The development of tourism in the Bandung become great opportunities for entrepreneurs in the tourism industry including tour and travel business, including Tour Operator. Tour Operator is a company that has activities on planning and organizing the trip for the purpose of tourism (tours). Marga Tour which is under the auspices of PT Marga Indonesia is offering tour packages as its products and services. In the years 2011-2013 the tour packages sales Marga Tour has decline. The solutions fot that problems, the managements of Marga Tour have strategy to put the name Marga Tour in the minds of c

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Halim, Wahyudin, and Nicholas Marpaung. "ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA SINAR WAHANA WISATA TOUR & TRAVEL." TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN 3, no. 2 (2023): 391–403. http://dx.doi.org/10.55047/transekonomika.v3i2.394.

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The progress of the tourism sector plays a crucial role in the country's development, and as a result, Travel Bureaus are gaining importance as a support system. These agencies offer tourists invaluable services, but due to the vast potential market, competition is intense. Hence, the objective of this research is to create an appropriate marketing plan that concentrates on Sinar Wihana Wisata Tour & Travel's experience to increase sales volume. According to the findings, the company has implemented effective strategies such as providing various products at different destinations, setting

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Morris Karithi Njilu. "Branding and Strategic Positioning For Enhanced Performance among Online-Based Companies: An Empirical Study on Airbnb." SIASAT 8, no. 1 (2023): 40–50. http://dx.doi.org/10.33258/siasat.v8i1.144.

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Airbnb has been known for extensive services in online home-sharing and promotion of travel and tour business. However, bearing to the increasingly changing environment and business trends across the globe, it is time for Airbnb to diversify and extend its services to other inter-related products. The proposed new product for Airbnb is development of online taxi service platform in the most toured areas and other upcoming markets. While Airbnb has recently relied on homeowners to rent out their cars to their clients, Airbnb can also go an extra mile and have its own taxi platform which can eit

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Putu Ade Wijana, Ni Made Hartini, and Nuning Kurniawati. "STRATEGI PEMASARAN DALAM MENINGKATKAN HUNIAN KAMAR DI ERA NEW NORMAL PANDEMI COVID-19 PADA THE PAYOGAN VILLA RESORT & SPA KEDEWATAN UBUD GIANYAR." Journal of Applied Management Studies 4, no. 1 (2022): 37–48. http://dx.doi.org/10.51713/jamms.v4i1.60.

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The current Covid-19 pandemic which has an impact on declining tourist visits and very high competition in competing for tourists, the management of The Payogan Villa Resort & Spa must be able to implement the right strategy in the midst of the Covid-19 pandemic to maintain the continuity of the company. The research method used is SWOT analysis, which analyzes strength, weakness, opportunities, and threats as a strategy formula for developing marketing strategies. Determination of research samples using Purposive Sampling technique. The strength of The Payogan Resort & Spa Ubud Gianya

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Yang, Xueyan, Xiaoni Zhang, Samuel Goh, and Chad Anderson. "Curvilinear effects of e-loyalty in China’s online tourism industry." Nankai Business Review International 8, no. 2 (2017): 174–89. http://dx.doi.org/10.1108/nbri-12-2016-0044.

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Purpose The purpose of this paper is to understand e-loyalty in the travel industry. Specifically, this paper aims to examine the curvilinear relationship between predictors and e-loyalty. Design/methodology/approach An empirical study was conducted using an online survey with one of the largest travel companies in China. Structural equation modeling was used to test the models, and pair-wise nested F-tests were used to compare the models. Findings Results show that the curvilinear model has greater explanatory power of loyalty than traditional linear models. The results of pair-wise nested F-

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Utami, Nurillah Sukma, Wulan Angel Valentine, Dwi Yuaniarni, Widya Utami Nursyahnas Nursyahnas, and Nayla Kheedija. "Strategi Pemasaran Konvensional Travel Agent Nagra Tour Dalam Mempertahankan Eksistensi di Era Digitalisasi." Prosiding Seminar Nasional Komunikasi, Administrasi Negara dan Hukum 1, no. 1 (2023): 103–10. http://dx.doi.org/10.30656/senaskah.v1i1.172.

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This research focuses on the Conventional Marketing Strategy of Travel Agent Nagra Tour in Maintaining Existence in the Digitalization Era. Researchers found the phenomenon of tourism which began to penetrate into the digital era through various means platforms, especially in carrying out digital marketing, there is a shift in existence between conventional media and digital media in the field of tourism marketing, one of which is in the tourism sector travel agent as a travel agency that carries out conventional marketing strategies that must compete with a travel agent who takes advantage pl

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Efendi, Cyntia Dewi. "Promoting Fast Tour and Travel Using a Marketing Booklet." K@ta Kita 6, no. 1 (2018): 52–56. http://dx.doi.org/10.9744/katakita.6.1.52-56.

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Fast tour and travel is a travel agency located in Jalan Raya Lontar 259B, Surabaya, which has a unique target market who are foreigners. It hardly find their own target market and usually depend on overseas travel agencies. Therefore, a marketing booklet is an effective promotional tool that can help Fast Tour and Travel to get more foreign customers because this marketing booklet will be distributed in Universities in Surabaya which have student exchange program. This marketing booklet consists of table of content, company profile, explore Surabaya (Surabaya tourist destinations), some favou

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Geni Jaya Ksamawan, Putu, I. Made Kusuma Negara, and I. Putu Sudana. "STRATEGI PEMASARAN PAKET WISATA FULL DAY DI PT. TOUR EAST INDONESIA." Jurnal IPTA 2, no. 1 (2014): 17. http://dx.doi.org/10.24843/ipta.2014.v02.i01.p04.

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   he development of increasing tourist arrivals to Bali led to the development of business and tourism in the world of business, one business trip in Bali. PT. Tour East Tours and Travel is the one of the travel agents in Bali in this to win the competition with other companies, the need for proper marketing strategy and correct. This study aims to determine the marketing strategy Full Day tour packages PT. Tour East Indonesia and what strategies can be implemented in the PT. Tour East Tours and Travel to boost sales of tour packages to tourists as well as winning the compet

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Simanjuntak, Sonia Benedicta. "Analysis Of Travel Business Competitive Strategy (Case Study In PT. Jasa Tour And Travel Medan)." Inspirasi & Strategi (INSPIRAT): Jurnal Kebijakan Publik & Bisnis 12, no. 2 (2022): 31–36. http://dx.doi.org/10.35335/inspirat.v12i2.56.

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Business competition is a common thing in the corporate world. As time goes by, business competition faced by the company is also getting tougher. This requires the company to be more careful in formulating a strategy to win the competition. Seeing the fierce increasing competition, the authors observed that PT. JAS Tour and Travel needs to establish the exact formulation of competitive strategy to find the factors of internal and external key that can affect the level of success of the strategy. Strength of business travel agencies will be capital in competitive advantage of opportunities tha

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Muhaimin, Muhammad Firman. "Strategi Pemasaran Travel Wisata Hasby Tour Desa Sumberbaru Kecamatan Sumberbaru Kabupaten Jember." Maddah: Journal of Advanced Da'wah Management Research 2, no. 2 (2023): 149–56. https://doi.org/10.35719/maddah.v2i2.31.

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Hasby Tour and Travel, as a travel agency committed to providing unforgettable travel experiences, adopts an innovative approach in its marketing strategy. The marketing strategy is guided by Hasby Tour and Travel’s policy, which sets a minimum quota for specific tour groups. Consequently, the agency not only caters to individual travel needs but also offers tailored opportunities for groups to enjoy customized offerings based on their participation scale. The purpose of this research is to understand the marketing strategy employed by Hasby Tour and Travel in the village of Sumberbaru, Sumber

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Moh. Hafid, Moh Hafid, Asmito Asmito, and Khofifurrahman Hasan. "PENERAPAN STRATEGI PEMASARAN DALAM PERSAINGAN BISNIS PASAR DI PT. ASH SHOFWAH GROUP TOUR HAJI DAN TRAVEL." Al-Idarah : Jurnal Manajemen dan Bisnis Islam 4, no. 1 (2023): 138–50. http://dx.doi.org/10.35316/idarah.2023.v4i1.138-150.

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Ash Shofwah Group Tour Hajj and Travel which has an address in the village of Curah Kalak, Jangkar District, Situbondo Regency is required to increase the number of prospective pilgrims and Umrah pilgrims every year. through the treatise above, it is necessary to apply the right marketing strategy considering that in Situbondo Regency there are many agents offering Hajj and travel tour services of the same type as competitors in Market Business competition. to carry out strategic roles and functions is to socialize PT. Ash Shofwah Group Tour Hajj and Travel to prospective pilgrims who have an

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Siregar, Ahmad Jailani, Paham Ginting, and R. Hamdani Harahap. "Marketing Strategy for Domestic and International Tour Packages at PT. Yuk Kita Tour." Formosa Journal of Multidisciplinary Research 3, no. 7 (2024): 2725–38. http://dx.doi.org/10.55927/fjmr.v3i7.10158.

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This research discusses Tourism, one of the largest industries in the world and is a sector that many countries rely on. This study aims to find out the marketing strategy of tour packages in PT. Yuk Kita Tour on Domestic and International Tour Packages. This research method was carried out to consumers of PT. Yuk Kita Tour, The reason for choosing this location is because PT. Yuk Kita Tour is a travel agency that is different from other travel agencies. The types and sources of data in this study use qualitative data types, such as: the results of descriptive interviews, the potential attract

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Setiadi, Agus. "Analisa SWOT dalam Bisnis Pariwisata Tour Travel “Eagle Tour and Travel“." Syntax Idea 6, no. 2 (2024): 766–81. http://dx.doi.org/10.46799/syntax-idea.v6i2.2994.

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Alongside the growth of the tourism industry, especially in the city of Batu, tour & travel businesses such as Eagle Tour & Travel play a crucial role in providing comprehensive and organized travel services for tourists. However, despite having good prospects, businesses like Eagle Tour & Travel still face various operational and marketing challenges. This research is developed to elaborate on the strengths, weaknesses, opportunities, and threats (SWOT) related to the Eagle Tour and Travel business established since 2015. This study aims to conduct a SWOT analysis of the tour and

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Nopita, Dewi, and Rezi Edi Muin. "Utilizing Instagram for Tourism Package Marketing in the Pandemic Era CV Nara Tour Organizer." International Journal of Business, Humanities, Education and Social Sciences (IJBHES) 5, no. 2 (2023): 119–25. http://dx.doi.org/10.46923/ijbhes.v5i2.255.

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The travel agency is one of the business ventures with great potential and is growing rapidly coupled with technological advances. CV Nara Tour Organizer is present as one of the travel agencies domiciled in Yogyakarta. In its development, it experienced various competition between fellow travel agencies. In addition to intense competition, entering 2020, the world is shaken by the Covid 19 or Corona outbreak, which is detrimental to all aspects of life, especially the travel business sector. CV Nara Tour Organizer is one of the companies affected. With the influence of digital marketing, it i

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Hariono, Lavenia, Elwin Graciano Lay, and Sarah Maulida Primaputri. "POPULARIZING THE EXISTANCE OF MALANG AND BATU WITH KIRANA TOUR AND TRAVEL." International Journal of Applied Business and International Management 2, no. 2 (2018): 155. http://dx.doi.org/10.32535/ijabim.v2i2.18.

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The globalization era and the next decades are a crucial time for the relationship between tour and travel and sustainable development. The need to preserve the world’s inherent assets for future generations is becoming an imperative goal not only for tour and travel, but also for all other industries that use the earth’s natural resources. The scale of tour and travel’s contribution to the global economy and its potential for enabling sustainable development are becoming more real for governments, entrepreneurs, and others who involved in tour and travel industry.  Nowadays, Tour and tr

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Sadikin, Rahmad, Hera Febria Mavilinda, and Ahmad Maulana. "Pengaruh Kualitas Layanan Terhadap Keputusan Pembelian Pada Perusahaan Travelogin Tour And Travel (Studi Pada Mahasiswa Universitas Sriwijaya)." Jurnal Media Wahana Ekonomika 21, no. 2 (2024): 223–34. http://dx.doi.org/10.31851/jmwe.v21i2.16094.

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ABSTRAK Travel Tour and Travel merupakan perusahaan yang bergerak di bidang jasa perjalanan wisata. Strategi yang digunakan adalah Kualitas Layanan. Penelitian ini bertujuan menganalisis pengaruh kualitas layanan terhadap keputusan pembelian pada perusahaan Travelogin Tour and Travel (Studi pada Mahasiswa Universitas Sriwijaya). Populasi pada penelitian ini berjumlah 1260 orang berdasarkan data perusahaan mahasiswa Universitas Sriwijaya yang sudah pernah menggunakan perjalanan wisata. Sampel yang digunakan pada penelitian ini berjumlah 90 orang menggunakan rumus slovin. Penelitian ini mengguna

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Chayati, Cory, Rachman Upe, and Abbas Thaha. "Analisis Optimasi Digital Marketing Dalam Meningkatkan Jumlah Konsumen Tour dan Travel di Masa Pandemi (Studi Kasus Pada PT Hijrah Madani Istiqomah Tour)." Jurnal Ilmiah Ekonomi Manajemen & Bisnis 4, no. 1 (2023): 44–56. http://dx.doi.org/10.60023/rj9r1p40.

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The travel business, both for business travel, tourism, general, Hajj and Umrah is currently one of the sectors that has the most impact caused by the Covid-19 pandemic. With the policy of closing access in and out of the region both by air and land and sea, the travel business has received a big blow. One of them is PT Hijrah Madani Istiqomah Tour which must implement its marketing strategy and optimize its digital marketing in increasing the number of consumers. This research aims to 1). Analyzing the marketing strategy implemented by PT Hijrah Madani Istiqomah Tour in increasing the number

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Sahu, Aishwarya. "The Impact of the Services Marketing Mix (7ps) on Customer Satisfaction as a Mediating Factor on Loyalty, Intentions, and Profitability in Indian Travel Agencies." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem46126.

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ABSTRACT Services marketing mix (7Ps) has a significant role in promoting customer’s satisfaction and loyalty. The present study, using structural equation modeling WarpPLS version (7) is used, aims at investigating the influences of (7Ps) on tourist’s loyalty. In addition, it measures the mediator effect of tourist’s satisfaction, consumer purchase intentions, and company profitability. Findings revealed that all dimensions have positively affected tourist’s satisfaction directly, and tourist’s loyalty indirectly. Consumer purchase intentions and company profitability are partial mediators be

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Trinh Le Tan and Nguyen Thi Doan Trang. "Research on affecting of service quality with customer satisfaction: case exo travel danang." Journal of Management and Science 12, no. 4 (2022): 116–25. http://dx.doi.org/10.26524/jms.12.72.

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The impact of service quality on customer satisfaction at Exotissimo Travel Vietnam –Da Nang Branch was deployed to find out the factors in service quality that affected customer satisfaction. Consequently, the study has recommendations and proposals to the company leadership to better satisfy customer satisfaction. To perform this research, the authors has used two combined research methods: qualitative research and quantitative research. Qualitative research is built on the information and data collected from theories on tourism, economics, marketing, etc., previous research models company d

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Mustafa, Aziam. "The Effect of Marketing Strategies on the Performance of Travel Insurance." International Journal of Business and Management 2, no. 5 (2018): 1–8. http://dx.doi.org/10.26666/rmp.ijbm.2018.5.1.

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: Travel Insurance is a trade of complexity involving variety of independent components such as hotels, transports, tour operators, travel agents, various governments and private bodies. Hence, the demand for travel insurance is influenced by various factors: economy, institution, society and demographic. The objective of this research is to discern the effect of marketing strategies upon travel insurance services in Malaysia. Organizations own a marketing department that is responsible for the progress of sales volume, development of new products and adequacy of customer satisfaction and main

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Awaludin, Azrul Afrillana, and Ahmad Khairul Hakim. "Analisis Strategi Survival Pada Bisnis Travel Haji dan Umrah Saat Pandemi Covid-19 Di Shafira Tour & Travel." Journal of Islamic Management 3, no. 1 (2023): 1–13. http://dx.doi.org/10.15642/jim.v3i1.1198.

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This research aims to analyze the survival strategy of Shafira Tour & Travel during the Covid-19 pandemic and the factors that hinder the process of implementing a survival strategy. Metode qualitative research case studies with exploratory types of research. The data collection techniques used are in-depth interviews, participant observations, and documentation. The data validity technique used is the triangulation of data sources and techniques. The result of this research is that the survival strategy implemented by Shafira Tour & Travel is the result of integrating the company's th

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Iorio, Monica. "The Potential of Travel Bloggers in Marketing Tourist Destinations: The Example of The “A Blogger for Italy” Platform." European Journal of Hospitality and Tourism Research 10, no. 2 (2022): 1–15. http://dx.doi.org/10.37745/ejhtr.2013vo10n2pp115.

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The study analyses the role of the travel blogger as a contemporary expression of tourism marketing. In the new digital reality, travel bloggers perform the intermediary function between destination and customer that in the offline world has long been performed by traditional tour operators and travel agents. The message of these influencers can be much more effective than the expensive advertising campaigns implemented by tourism organizations through traditional marketing channels. Establishing a connection between travel bloggers and tour operators, therefore becomes a crucial strategy for

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Wolok, Tineke. "ANALISIS PERSEPSI KUALITAS, KEPUASAN PELANGGAN DAN REPUTASI PERUSAHAAN TERHADAP MINAT ULANG MENGGUNAKAN JASA TRANSPORTASI." Manajemen & Bisnis Jurnal 4, no. 2 (2018): 57–68. http://dx.doi.org/10.37303/embeji.v4i2.106.

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The concept of customer satisfaction is important for marketing managers where customer satisfaction can encourage repeat purchases. Consumer satisfaction is an important asset for the company because it can be used as an indicator of the company's quality and income in the future. The population of this study was 137 passengers a month. Determination of the number of samples in this study using a statistical approach, the sample size in the study amounted to 58 respondents. the results of the analysis and discussion above, the conclusions that can be drawn in this study are as follows: (1) Si

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Wolok, Tineke. "ANALISIS PERSEPSI KUALITAS, KEPUASAN PELANGGAN DAN REPUTASI PERUSAHAAN TERHADAP MINAT ULANG MENGGUNAKAN JASA TRANSPORTASI." Manajemen & Bisnis Jurnal 4, no. 2 (2018): 65–76. http://dx.doi.org/10.37303/embeji.v4i2.79.

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The concept of customer satisfaction is important for marketing managers where customer satisfaction can encourage repeat purchases. Consumer satisfaction is an important asset for the company because it can be used as an indicator of the company's quality and income in the future. The population of this study was 137 passengers a month. Determination of the number of samples in this study using a statistical approach, the sample size in the study amounted to 58 respondents. the results of the analysis and discussion above, the conclusions that can be drawn in this study are as follows: (1) Si

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Utama, Iston Dwija. "Analisis Strategi Pemasaran Pada Usaha Mikro Kecil dan Menengah (UMKM) Pada Era Digital di Kota Bandung." EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya 7, no. 1 (2019): 1. http://dx.doi.org/10.25273/equilibrium.v7i1.3829.

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<em>The emergence of technology and high business competition makes Small Medium Sized (SMEs) have a strong and clear marketing strategy to compete with their competitors. The aim of this research to analyze the marketing strategy implementation in SMEs to compete in digital era. Research method of this research conduct with qualitative approach by using structured interview with the owners or top level management of SMEs with numbers of sample are 31 respondents. Result of this research showed that culinary, fashion, and tour and travel industries implement the added value and different

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