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Dissertations / Theses on the topic 'Tourism behaviors'
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Xue, Xiao. "Career Behaviors of Tourism Management Students in China." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1352090573.
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Powell, Robert Baxter. "Nature-based tourism within protected areas effects of participation on knowledge, attitudes, values, and behaviors and the factors that influence these outcomes /." Restricted access (UM), 2005. http://libraries.maine.edu/gateway/oroauth.asp?file=orono/etheses/37803141.pdf.
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Thesis (Ph. D.)--Yale University, 2005.Title from PDF title page. Abstract, table of contents in French and English. Available through UMI ProQuest Digital Dissertations. Includes bibliographical references (leaves 384-395). Also issued in print.
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Luong, Van Ha. "International tourists' post-visit behaviors : a study of short-term revisit intention in the emerging tourism destination of Vietnam." Thesis, Paris 1, 2020. http://www.theses.fr/2020PA01E005.
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Cette thèse vise à fournir un nouveau cadre théorique pour étudier l'intention de revisiter à court terme des touristes internationaux en suivant le paradigme du marketing expérientiel dans le contexte d'une destination émergente du Vietnam basée sur l'exploration approfondie de la perception de la destination et des tests empiriques du mode d'auto-congruence. En employant une conception de recherche à méthodes mixtes qui combine à la fois l'analyse de contenu et les modèles d'équation structurelle, il vise à combler plusieurs lacunes de recherche soulevées dans la littérature sur le comportement touristique, qui sont principalement: l'inutilité de la théorie de l'expectancy-disconfirmation (paradigme de qualité de service) dans l'explication intention de revisiter à court terme des touristes; l'absence de facteur temps dans l'examen de l'intention de revisiter ; et la relation non identifiée entre la motivation à rechercher la nouveauté et le comportement du touriste au stade post-visite. Grâce à un modèle de processus d'achat non linéaire, il a d'abord découvert que les perceptions expérientielles et symboliques d'une destination se révélaient être des médiateurs clés qui devraient être intégrés dans la recherche sur les destinations touristiques. En outre, l'auto-congruence s'est avérée avoir une influence positive sur l'intention de revisiter à court terme tandis que la recherche de nouveauté révèle une motivation robuste qui décourage l'intention de revisiter du touriste vers la même destination par son effet modérateur sur l'interrelation entre des construits de comportement après visite. Cela pourrait expliquer la réalité du faible taux de retour des touristes internationaux au Vietnam. Enfin, les destinations émergentes semblent attirer davantage de milléniaux qui préfèrent la nouveauté et l'expérience de voyage uniqueThis thesis is an endeavor to provide a new theoretical framework for investigating international tourists' short-term revisit intention following the experiential marketing paradigm in the context of an emerging destination of Vietnam based on the in-depth exploration of the destination perception and empirical testing of the self-congruity mode. By employing a mixed-method research design that combines both content analysis and structural equation models, it aims at bridging several research gaps raised in tourist behavior literature, which mainly are: the irrelevance of expectancy-disconfirmation theory (service quality paradigm) in explaining tourist's short-term revisit intention ; the absence of time factor in examining the revisit intention; and the unidentified relationship of novelty-seeking motivation and tourist's behavior in the post-visit stage. Through a non-linear buying process model, it first discovered that experiential and symbolic perceptions of a destination are found to be key mediators that should be incorporated in tourism destination research. Furthermore, self-congruity has been found to have a positive influence on short-term revisit intention whereas novelty seeking is revealed a robust motivation that discourage the revisit intention of tourist to the same destination by its moderating effect on the interrelationship of post-visit behavior constructs. This might explain the reality of the weak return rate of international tourists to Vietnam. Finally, emerging destinations seem to attract more millennials who prefer novelty and unique traveling experience
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RENON, MAUDE, and JULIE PEYSSON. "Sustainable tourism: A quantitative study on awareness, attitudes and behaviors of young adults." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172406.
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Sustainable tourism has been an emerging topic as environmental and social challenges have been rising these past few years while the tourism sector remains a fast-growing industry. Sustainable tourism can be defined as a “tourismthat takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”(UNWTO, 2013, p.10).As part of our master’s thesis, we investigatedhow factors such as awareness andattitudes could influence the sustainable tourism behaviors of tourists. We focused our research on young adults, aged from 18 to 35 years old, as they can be considered as tomorrow’s travelers. Through this study, we investigatedwhether sustainable tourism awareness is really present among young adults and what is its impact on their behaviors. We were also interested in the relationships between attitudes and behaviors as this topic has often been studied in previous research. While someresearchers noticed correlations, others highlighted some gaps, emphasizing that behaviors do not always follow people's attitudes and concerns. Thus, the purpose of this master’s thesis wasto examinethe effects of sustainable awarenessand sustainableattitudesof young adults on their behaviors in the context of sustainable tourism.To address this topic, we formulated thefollowing research question:“What are the effects of sustainable awareness and sustainable attitudes on behaviors of young adultsin the context of sustainable tourism?”To answer this question, we developed a conceptual model and hypotheses to testthe effects between variables. We conducted an online surveyand we collected data from a sample of 208 respondents. To test the conceptual model, we performed multiple statistic tests including a Cronbach’s alpha test, a Pearson Correlation, and two regression analyses. The first regression measured the effects of awareness and attitudes on environmental tourism behaviors while thesecond one tested the same independent variables’ effects but this time, on social tourism behaviors. The findings highlighted significant positive effects of sustainable tourism awareness and attitudes on environmental behaviors. However, only social tourism attitudes appeared to have a significant positive effect on social tourism behaviors. Moreover, the findings also showed a slight gap between young adults’ attitudes and behaviors, especially regarding environmental tourism behaviors. Finally, despitethe fact that former studies have been mostly focusing on environmental tourism issues, our findings also identified an interest in social tourism issues from young adults.This work also aimed to address the lack of research investigating sustainable tourism through both social and environmental lenses. Moreover, it contributedto the existing knowledge by investigating the relationships between awareness, attitudes, and behaviors in the context of sustainable tourism, and on the specific population of young adults. Finally, thisthesis also providedrecommendations and research avenues for further works on the topic.
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Williams, Kimberly. "A Comparison of Travel Behaviors of African American and White Travelers to an Urban Destination: The Case of New Orleans." ScholarWorks@UNO, 2006. http://scholarworks.uno.edu/td/432.
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After the U.S. Civil Rights Movement of the 1960s and the desegregation of public transportation and facilities and with the advancements that African Americans have gained in education, income, and employment, African Americans have greater access to travel opportunities. Today's African Americans travel in greater numbers than ever before and represent a dynamic and growing travel market segment that according to the Travel Industry Association of America (TIA) (2003) generated 75 million person trips in 2002. Although there have been several studies conducted on the differences between ethnic or racial groups with regard to their participation in outdoor recreation, research on differences between African American and White traveler behaviors in the urban tourism context is sparse. This study examined the differences between African American and White travelers who visited the city of New Orleans. Specifically, the study investigated demographic variables (income and gender) for their contribution to the differences between African American and White travelers in the modes of travel, activities participated in, sources of travel information, importance of destination activities, satisfaction with destination attributes, and spending patterns. Significant differences were found in modes of travel, activities participated in, sources of information, information of destination attributes findings (popular, African American Values, and sport and recreation), satisfaction with New Orleans on the destination attributes entertainment, African American Values, and spending. Although the findings of this study reflect the trip characteristics of travelers to New Orleans, future research should examine the applicability to other urban tourism destinations.
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Zillinger, Malin. "Guided tourism : the role of guidebooks in German tourist behaviour in Sweden." Doctoral thesis, Östersund : Umeå : European Tourism Research Institute (ETOUR) ; Department of Social and Economic Geography, Umeå University, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1436.
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Ghatnekar, Payal. "Persuasive technology in tourism online experiences and implications on tourist buying behaviour." Thesis, University of Plymouth, 2017. http://hdl.handle.net/10026.1/9648.
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Online User Experiences (UXs) act as persuasive technology that can nudge users toward making behaviour change. This makes online UX integral to marketing. The tourism industry relies on UX to attract potential customers. Made up of 80% SMEs, the competition is high, hence the SMEs must deliver robust UXs that capture, persuade and convert users into customers. Tourism, despite being an early adopter of technology lags behind in terms of delivering UXs that meet users’ expectations. Furthermore, scholarly works exploring online UX as a persuasive technology within the tourism SMEs, specifically the day-attraction SMEs segment, are lacking. Using the theoretical framework of the Persuasive Systems Design (PSD) model, this research evaluates day attraction SMEs’ online UXs as persuasive technology. The research uses three mixed-methods to present the service providers’ and the users’ perspectives. The first method is a website content analysis that reviews the persuasive architecture of 102-day attraction websites. The second method uses questionnaires to get insights on tourists’ online usage, motivations, opinions and perceptions of online UX delivered by a single day attraction SME (case study). The third method, an eye tracking experiment is an extension to the questionnaires. The outcomes show that the SMEs’ incorporate persuasive UX elements corresponding to usability, visual aesthetics and credibility, but fail at incorporating strategies to support dialogue. The tourists’ suggest that usability, visual aesthetics and credibility UX elements affect their decision to buy, however, certain strategies that enhance dialogue, such as ability to win rewards, are likely to nudge them toward behaviour change. Furthermore, there appears to be a link between visual aesthetics and perceived usability, and their combined effect on persuasiveness. A final outcome establishes tourist’s website reading patterns, emphasising the placement of call-to-actions within an F-shape region. This research contributes through a customised version of the PSD model applicable for tourism SMEs, delivers empirical evidence suggesting additions to the model and, adds to the overall body of knowledge on tourism online UXs and persuasive technology.
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Chan, Siu-kay. "Consumption behaviour of Mainland vacation visitors in Hong Kong." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25018036.
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Hoang, Vinh. "Swedish tourists’ perceptions, satisfactions and behavioral intentions toward Thailand Destination. A study based on the post-purchase stage." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25305.
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To explore the destination images of Thailand as a tourist destination from the point of view of Swedish Generation X tourists in Västerås by examining their satisfaction/dissatisfaction and behavioral intentions after traveling to Thailand. To test the theoretical DI formation and interrelationships of those components. A qualitative research approach with in-depth interviews to collect empirical date derived from respondents’ first-hand experiences. Destination Image Theory was used as a background and Content Analysis Approach was used to analyze data. Thailand was perceived positive and negative by Swedish generation X tourists in Västerås. They were satisfied with their stay at Thailand. After traveling to Thailand, most of them would like to revisit Thailand, but few of them want to travel to new destination. All of them are willing to tell friends or relatives about their experiences in Thailand.
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Thomas, Morgan Avery Thomas. "A Typology of Gastro Tourism Consumers: A Conceptual Classification of Gastronomic Tourists' Consumer Behavior." Ohio University Honors Tutorial College / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1536073966117087.
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Beimel, Simon. "Consumer behavior in a tourism demand model of the Caribbean." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/beimels/simonbeimel.pdf.
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Xin, Jin. "Is gastronomy a new tourism lure of Scandinavian countries? : An exploratory study on Chinese tourists." Thesis, Umeå universitet, Kulturgeografi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123555.
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This exploratory study initially attempts to generate basic understanding regarding how do Chinese tourists evaluate the importance of Scandinavian gastronomies when holidaying the countries. And it further judge the states could whether implement gastronomical development strategy. Additionally, the study generally explores Chinese tourists’ food behavior, motivation and preference in a culturally different environment when holidaying in Scandinavian countries. The study also provides a detailed investigation regarding Chinese tourists’ food preference, behavior and motivation based upon the general food habits. The study proposes the in-depth research that describes the disparities of Chinese tourists’ dining attitude on Scandinavian gastronomies from varying social groups, such as age and gender. A structured questionnaire adopted in the study as the research tool to collect quantitative data from sampled respondents. This study addressed a number of gaps in current knowledge. Academically, it filled the gap about the relationship between the gastronomy and the destination in Scandinavian states. And this study gains a better understanding about Chinese tourists food attitude towards exotic gastronomies in particular Scandinavian’s. The difference of Chinese tourists’ gastronomies, food preference, motivations and tourists’ food behavior on food while having a trip in Scandinavian countries is specifically indicated in the study. Regarding the business, a key contribution of this study is that it also provides the understanding about Chinese tourists in culinary aspect which can help with making a feasible tourism development plan.
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Dirir, Khalid. "Approaches to behaviour change in highly mobile tourists : Investigating influencers and attitudes to high mobility travel." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54317.
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Tourism mitigation is a contentious issue that requires a multifaceted approach to effectively achieve. The need to reduce personal traveling expenditure in order to mitigate the greenhouse gas emissions caused by tourism has not suitably been infiltrated within the public consciousness. Furthermore, those travellers who have been exposed to the reality that greenhouse gas emissions from tourism has often disregard that information and continue with their behaviour regardless. This thesis aimed to investigate the reasons why those who travel the most in society, the hypermobile, choses to travel as much as they do and how this demand for travel could be curbed. It focused on three forms of tourism mitigation; government regulations, increases to the price of air travel and social marketing. The study was conducted with 10 individuals who self-identify as being highly mobile (more than 3 international return trips per year). The results showed that those who no single method of tourism mitigation would be effective in the goal of limiting highly mobile behavioural tendencies. A mixture of all three methods would be required in reaching the goal of lowering the levels of distance air travel consumption.
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Fernandez, Grijalva Nicia Ivonne. "Pro-environmental Behavior in Mass Tourism : Testing manipulation techniques in tourists for "voluntary" sustainable actions." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65753.
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Five suggested experiments from tested Pro-environmental behavior change studies made in different advance economy countries were applied in the emerging economy tourist destination: Samalayuca Sand Dunes Park in Ciudad Juárez, Chih. México. Results show that promoting connectivity between the tourist and the destination, framing actions for tourists who are not aware about sustainable practices, encouraging sustainable actions with non monetary incentives, and reminding tourists faults against the environment are sucessful techniques to enhance pro-environmental behaviors in tourists; while a combination of these practices may enhance positive spillover to increase such actions and thus, helping to close the ”holiday” gap or the unsustainable behavior tourists show during travel.Cinco experimentos para un comportamiento pro-ambiental sugeridos por diferentes estudios en la materia, son aplicados al destino turístico de Las Dunas de Samalayuca en el municipio de Juárez, Chih. México. Los resultados prueban que la conección entre el turista y la comunidad que visita, junto con la delimitación de acciones pro-ambientales, la promoción de acciones sustentables con actividades no monetarias, y el recordar las faltas anti-sustentables en el pasado, son ténicas que funcionan para motivar al turista a tener un comportamiento pro-ambiental (en este caso, no tirar basura). Los resultados también muestran que una combinación de éstos experimentos promueve la realización de acciones sustentables más complicadas o con mayor responsabilidad, como recoger la basura de otros, o el reciclaje.
The presentation was given as ViVA, were all opponents and exponents were students.
Pro-environmental behavior in masses
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Watkins, Leah, and n/a. "Culture, values and Japanese tourism behaviour." University of Otago. Department of Marketing, 2006. http://adt.otago.ac.nz./public/adt-NZDU20070205.150926.
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While the role of culture as an influence on consumer behaviour and product/service choice has long been acknowledged, the current literature in marketing offers an incomplete understanding of how and why culture plays its influential role (Overby, Woodruff and Gardial 2005). Research suggests that values provide the link between culture and consumer behaviour and values have been the focus of much research in the social sciences. In particular, values have received significant attention in cross-cultural research, being used to characterise the similarities within and differences across cultures. Values are central to the marketing discipline as they determine value, i.e. what activities, interests, and material goods consumers identify with, enjoy, acquire, or consume (Grunert and Muller 1996). Both directly and indirectly, values drive consumption behaviour.
Typically, values have been assessed and compared through the use of standard measures such as Rokeach�s Value Survey, the List of Values and Schwartz�s Value Survey. Recent literature highlights growing concern over the application of standard measures across cultures and issues of cross-cultural invariance. There is a need for new research into cross-cultural applications of consumer value measures and theoretical models. This thesis critiques the use of Western conceptual paradigms and imposed etics in value research, and, using a Japanese tourism context, seeks a deeper understanding of how culture and values affect tourism consumption and experience.
This thesis offers an empirical test of the cross-cultural applicability of a commonly used values scale in consumer research, the List of Values (Kahle 1983). The findings of this phase of the research extend the literature concerning methodological issues in values research and highlight the limitiations of the LOV as a cross-cultural measure of values. Based on these findings the thesis adopts an alternative, qualitative methodology to investigate the relationship between Japanese culture, values and tourism behaviour in New Zealand. The findings of the second phase of the research contribute to a recent call in the literature for more qualitative research in tourism, and allow the identification and understanding of the key values relevant to Japanese tourism behaviour. The results of Means-End interviews with Japanese visitors reveal the important cultural assumptions informing values and shaping tourism decisions and behaviours for two key groups of Japanese tourists.
The theoretical framework presented in this thesis promotes our understanding of the relationship between cultural beliefs, values, and consumer behaviour. The results of the primary research highlight the importance of cultural and physical history, world-view, self-concept, thought patterns and language in the formation and interpretation of values. The thesis presents a holistic attempt at understanding Japanese culture, values and travel behaviour by examining how these concepts cohere in a logical framework. The thesis argues that, given the inherently cultural nature of values, their interpretation within the context of cultural beliefs is highly important in understanding variability in consumer behaviour across cultures.
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Gassiot, Melian Ariadna. "Accessible tourism: an integrated model of the behaviour of tourists with disabilities in a destination." Doctoral thesis, Universitat de Girona, 2016. http://hdl.handle.net/10803/398249.
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People with disabilities face a series of constraints when visiting a tourism destination. These constraints have a disproportionate effect on their behaviour compared to those without disabilities. The first article of this thesis aims to study these constraints by providing a measurement scale. In the second article, perceived value of accessibility, satisfaction and loyalty behavioural components are investigated in the context of a religious destination. In the third article, the theoretical model sets out the effects of the most important perceived constraints on the behaviour of tourists with disabilities. Results show tourism constraints have a negative effect on the perceived value of accessibility, and on loyalty. The general contribution of this thesis is the creation of a behavioural model for tourists with disabilities in a destination. Any destination or manager focusing on this market segment must consider all these behavioural factors, and prioritize eliminating, or at least minimising, these constraintsLa gent amb discapacitats ha d’afrontar una sèrie de barreres quan visiten una destinació turística. Aquestes barreres afecten desproporcionadament el seu comportament comparat amb aquells sense discapacitats. El primer article d’aquesta tesi té l’objectiu d’investigar aquestes barreres a través d’una escala de mesura. En el segon article, s’exploren el valor percebut d’accessibilitat, la satisfacció i la lleialtat en el context d’una destinació religiosa. En el tercer article, s’exploren els efectes de les barreres percebudes més importants sobre el comportament dels turistes amb discapacitats. Els resultats mostren que existeix un efecte negatiu sobre el valor percebut de l’accessibilitat i la lleialtat. La contribució general d’aquesta tesi és la creació d’un model de comportament dels turistes amb discapacitats en una destinació. Qualsevol agent d’una destinació que se centri en aquest segment de mercat ha de tenir en compte aquests factors de comportament, i ha de prioritzar l’eliminació, o almenys reducció, d’aquestes barreres
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Sun, Minghui. "Travel behaviour of Chinese tourists living in the city of Beijing, China / Sun Minghui." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1559.
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Santos, Vasco Ribeiro dos. "Consumer behaviour in wine tourism: involvement, destination emotions and place attachment in the wine tourist behaviour during the Porto wine cellars visits context." Doctoral thesis, [s.n.], 2015. http://hdl.handle.net/10284/5366.
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Tese apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Doutor em Ciências EmpresariaisThis study aims to contribute to the conceptual development of consumer behaviour in wine tourism area by bringing new discussion and empirical evidences. For this, a literature review of the main concepts was conducted in order to develop and support a conceptual model. This model was subsequently validated and empirically tested, and a hypothetical relationship between constructs was established: involvement (personal involvement and wine product involvement), destination emotions and place attachment (place identity and place dependence). This is, so far, the first study that analyses the combined interaction of all these constructs. This research was undertaken in the framework of wine tourism, namely the measurement of the wine tourist behavior after visiting the Porto wine cellars. Methodologically, the first chapter is a qualitative exploratory study that performed a content analysis on the key constructs (involvement and emotions), allowing a better understanding of how they can be defined, and the main dimensions underlying each one of them. The second chapter consisted of a conceptual approach, which focused on the clarification of the definition of wine tourism, and the wine tourist behaviour in particular. It also explored the possible relations between constructs (involvement, destination emotions, place attachment and behavioural intentions), postulating the key preposition that stems from their interaction. In the third chapter, a quantitative research was used, using a personal intercept survey in the Porto wine cellars to validate and to give empirical evidences about the behaviour of the Porto wine cellar visitor. The multilevel analysis of the proposed structural model was made using the SmartPLS software, allowing the confirmation of all the proposed hypotheses. In the first chapter, the findings provided a theoretical support of the relevance of involvement and emotions constructs in the field of tourism. The content analysis produced insights based on concepts and definitions of these two constructs on a more holistic perspective. In the second chapter, the findings sustain the special interest in consumer behaviour in wine tourism, and it stated a set of five prepositions, where the main constructs are interlinked. In the third chapter, the empirical results indicated that wine tourists’ personal involvement and their wine product involvement have a significant influence (and a direct effect) on destination emotions and place attachment, driving their behavioural intentions. The study had direct implications (analysis and evaluation of the wine tourist travel behaviour and wine tourist profile) for the Porto wine cellars. The results led to practical implications and suggestions for wine tourism managers. Este estudo tem como propósito contribuir para o desenvolvimento conceptual do comportamento do consumidor na área do enoturismo, contribuindo com uma nova discussão e evidências empíricas. Foi realizada uma revisão da literatura sobre os principais construtos, a fim de desenvolver e apoiar um modelo conceptual. Este modelo foi posteriormente validado e testado empiricamente, e foi estabelecida uma relação hipotética entre os construtos: envolvimento (envolvimento pessoal e envolvimento com o produto vinho), as emoções do destino e apego ao lugar (identidade do lugar e dependência do lugar). Até agora, este é o primeiro estudo que analisa a interação combinada de todos estes construtos. Esta pesquisa foi realizada no âmbito do enoturismo, ou seja, a medição do comportamento do enoturista após visitar as caves do vinho do Porto. Relativamente à metodologia aplicada, o primeiro capítulo é um estudo qualitativo exploratório que resultou numa análise de conteúdo sobre os construtos chave (envolvimento e emoções), permitindo uma melhor compreensão de como eles podem ser definidos, e as principais dimensões subjacentes a cada um deles. O segundo capítulo consistiu numa abordagem conceptual que incidiu sobre a clarificação da definição de enoturismo, e o comportamento do enoturista em particular. Este capítulo também explorou as possíveis relações entre os construtos (envolvimento, emoções do destino, apego ao lugar e intenções comportamentais), que determinam a preposição chave que decorre de sua interação. No terceiro capítulo, uma pesquisa quantitativa, foi utilizado um questionário estruturado nas caves do vinho do Porto, para validar e dar evidências empíricas sobre o comportamento do visitante nas caves do vinho do Porto. Foi realizada a análise multivariada do modelo estrutural proposto, utilizando o software SmartPLS, que permitiu a confirmação de todas as hipóteses propostas. No primeiro capítulo, os resultados forneceram um suporte teórico da relevância dos construtos do envolvimento e das emoções na área do turismo. A análise de conteúdo produziu perceções com base em conceitos e definições destes dois construtos, numa perspetiva mais holística. No segundo capítulo, os resultados sustentam o especial interesse no comportamento do consumidor no enoturismo, e foi apresentado um conjunto de 5 preposições, onde os principais construtos são interligados. No terceiro capítulo, os resultados empíricos indicam que o envolvimento pessoal dos enoturistas e o seu envolvimento com o produto vinho têm uma influência significativa (e um efeito direto) sobre as emoções do destino e o apego ao lugar, impulsionando as suas intenções comportamentais. O estudo teve implicações diretas (análise e avaliação do comportamento de viagem do enoturista e perfil do enoturista) para as caves do vinho do Porto. Os resultados levaram a implicações práticas e sugestões para os gestores de enoturismo. Cette étude a pour but contribuer pour le développement conceptuel du comportement du consommateur en oenotourisme, apportant une nouvelle discussion et des évidences empiriques. Il a été faite une révision de la littérature à propos des principaux concepts, a fin de développer et soutenir un modèle conceptuel. Ce modèle a été ensuite validé et testé empiriquement, et il a été établi un rapport hypothétique entre les concepts : engagement (engagement personnel et engagement avec le produit vin), émotions du destin, attachement à l’endroit (identité et dépendance de l’endroit). Celle-ci c’est, jusqu`à présent, la première étude qui analyse l’interaction combinée des tous ces concepts. Cette recherche a été réalisée dans le cadre de l’oenotourisme, ça veut dire le mesurage du comportement de l’oenotouriste après visiter les caves du vin Porto. Méthodologiquement le premier chapitre c’est une étude qualitative exploratoire qui a réalisé une analyse du contenu sur les concepts clé (engagement et émotions), en permettant une meilleure compréhension de la façon dont ils peuvent être définis, ainsi que les dimensions principales inhérentes à chacun d’eux. Le second chapitre a consisté dans une approche conceptuelle qui portait sur la précision de la définition de l’oenotourisme, et le comportement de l’oenotouriste en particulier. Ce chapitre a aussi exploité les éventuels rapports entre les concepts (engagement, émotions du destin, attachement à l’endroit et intentions comportementales) qui postulent la préposition clé qui découle de son interaction. Dans le troisième chapitre, une recherche quantitative, il a été utilisé un questionnaire structuré dans les caves du vin Porto, a fin de valider et de donner des évidences empiriques sur le comportement du visiteur dans les caves du vin Porto. Il a été réalisé l’analyse multifactorielle du modèle structurel proposé, en utilisant le software SmartPLS qui a permis la confirmation de toutes les hypothèses proposées. Dans le premier article, les résultats ont fourni un soutien théorique de la pertinence des concepts de l’engagement et des émotions dans le domaine du tourisme. L’analyse du contenu a produit des perceptions ayant comme base des conceptions et définitions de ces deux concepts, dans un point de vue plus holistique. Dans le second article, les résultats soutiennent le spécial intérêt dans le comportement du consommateur dans l’oenotourisme, et il a été présenté un ensemble de 5 prépositions, où les principales constructions sont interconnectées. Dans le troisième article, les résultats empiriques indiquent que l’engagement avec le produit vin ont une influence significative (et un effet direct) sur les émotions du destin et l’attachement à l’endroit, en poussant ses intentions comportementales. L’étude a eu des implications directes (analyse et évaluation du comportement de voyage de l’oenotouriste et profil de l’oenotouriste) pour les caves du vin Porto. Les résultats ont amené à des implications pratiques et suggestions pour les gestionnaires de l’oenotourisme.
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Jägerlind, Puuri Sofia, Martin Henriksson, and Johansson Johannes Brun. "Eco-labelling on Package Tours : A study about sustainable tourism." Thesis, Jönköping University, JIBS, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12718.
Full textAbstract:
Background: The tourism industry is one of the largest industries in the world, with annual revenues exceeding US$ 850 billion. Because of the size and nature of the industry, tourism is seen as one of the largest contributors to the negative effects on the environment today. Within the tourism industry, there exist more than 70 eco-labels representing various environmental standards. However, none of them are widely used within the tourism industry.
Purpose: This thesis investigates how the use of the two eco-labels Svanen and Green Globe affect Swedish students’ perception of a package tour marketing campaign. It investigates how students’ perceptions of advertisement differ between advertisement for package tours with and without incorporated eco-labels.
Method: The study uses a mixed method with a sequential explanatory strategy. The quantitative part consists of a survey and the qualitative part consists of follow up interviews with a number of interviewees who are all respondents in the quantitative part. This thesis primarily focuses on the quantitative part, which consists of three questionnaires, one of which contains an advertisement for Ving, and two which used the same advertisement but which have been manipulated to include Green Globe and Svanen respectively.
Conclusion: The conclusion of the study is that students’ perception of advertisement does not differ between the advertisement not using an eco-label and the ones manipulated to include Green Globe or Svanen. The reasons to why the perception does not differ are explained by eco-labels having failed in communicating what they stand for. Students have limited financial resources, which constrains them from behaving in an environmentally friendly way. In addition, the advertisement including eco-lables is congruent with the students’ perception about the brand Ving as an environmentally friendly company. There is however factors that indicate that eco-labelling in the tourism industry can work as a partial solution for a more sustainable future.
Bakgrund: Turismindustrin är en av de största industrierna i världen, med årliga inkomster på över US$ 850 miljarder. På grund av storleken och dess påverkan, anses turismen vara en av de största orsakerna till den negativa utvecklingen av miljön. Inom turismindustrin existerar mer än 70 miljö märkningar som representerar olika miljöstandarder. Dock har inga av dem sett någon större användning inom turismindustrin.
Syfte: Syftet med denna rapport är att undersöka hur användning av de två miljömärkningarna Green Globe och Svanen påverkar studenters uppfattning av en reklamkampanj för charter resor. Den undersöker hur studenters uppfattning om reklam för charter resor skiljer sig mellan reklam som använder miljömärkning och den som inte gör det.
Metod: Denna studie använder en blandad metod med en sekventiell strategi. Den kvantitativa delen består av enkätundersökningar och för den kvalitativa delen används intervjuer med några deltagare från den kvantitativa delen. Störst fokus ligger på den kvantitativa delen som består av tre olika enkäter, en som innehåller en reklam bild på Ving, och två som manipulerats att innehålla Green Globe respektive Svanen.
Slutsats: Slutsatsen av studien är att studenters uppfattning om annonserna inte skiljer sig mellan annonsen utan miljömärkning och de som manipulerats med Green Globe eller Svanen. Anledning till att uppfattningen inte skiljer sig kan förklaras av att miljö märkningarna har misslyckats med att kommunicera vad dem står för. Studenterna har begränsade ekonomiska resurser och detta begränsar dem att uppföra sig på ett miljövänligt sätt. Dessutom överrensstämmer reklamen som innehöll miljö märkning med studenternas uppfattning om varumärket Ving som ett miljö vänligt företag. Det finns dock faktorer som tyder på att miljömärkning inom turistnäringen kan fungera som en del av lösningen för en mer hållbar framtid.
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Han, Xiliang. "Chinese tourists' intentions to visit South Africa: an extended model of the theory of planned behaviour." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1020945.
Full textAbstract:
The South African National Department of Tourism has recently initiated the National Tourism Sector Strategy aimed at developing a sustainable tourism economy, and making the country a Top 20 global tourism destination by 2020.China is one of South Africa’s major non-African sources of tourist arrivals. To ensure a growing share of this booming market, South African tourism scholars and practitioners have to pay close attention to the behaviour of Chinese outbound tourists, particularly their destination choice behaviour. The Theory of Planned Behaviour (TPB)– an extension of the Theory of Reasoned Action (TRA)– can serve as a basis for researching destination choice. According to the TPB literature, intention is the most immediate and important determinant of behaviour. Three direct predictors of intention, namely, attitude, subjective norms, and perceived control, are functions of latent behavioural, normative, and control beliefs, respectively. The TPB is parsimonious but open to the inclusion of additional predictors if there is evidence that these predictors may explain a significant proportion of the variance in intention and behaviour after the basic predictors (attitude, subjective norms, and perceived control) have been accounted for. The current research successfully extended the TPB model for predicting potential Chinese tourists’ intentions to visit South Africa by adding two additional variables: travel motivation and travel constraints. The push-pull motivation framework discussed in the study postulates that people travel because they are pushed by internal forces (inner needs) and pulled by external forces (destination attributes). Typical barriers to travel include intrapersonal, interpersonal, and structural constraints. The new model makes an important contribution to the literature on destination choice, and provides South Africa’s destination marketers with suggestions for attracting and serving Chinese tourists. In addition, the research shows that both travel motivation and travel constraints can be used as bases for segmenting the outbound Chinese tourist market interested in visiting South Africa. A survey approach and a structured questionnaire distributed electronically to the online panel members of a Chinese market research company were instrumental in collecting the empirical data for the study. The questionnaire was originally written in English and translated into Chinese (Mandarin) via a blind translation-back-translation method. Attitude, subjective norms, perceived control, and visit intention were all operationalised as unidimensional and used scales adapted from previous studies. New scales were developed for travel motivation and travel constraints– both operationalised as multidimensional. Quota sampling, used to identify respondents aged 18 or older and living in Beijing, Shanghai, and Guangzhou, resulted in 630 usable questionnaires obtained from 1,510 sent invitation e-mails, yielding a response rate of 41.7%. The raw data collected were prepared through the sequential steps of editing, coding, and filing, and then analysed using both descriptive and inferential statistics. Descriptive analysis suggested that broadening personal horizons, viewing the natural scenery, and seeing something different were the top motives for visiting South Africa, while language, fear of crime, and lack of travel companions were the top barriers to visiting South Africa. According to the factor analysis, travel motivation had three underlying dimensions – learning, escape, and aesthetics and appreciation, while operational, risk and fear, and social barriers were three underlying dimensions of travel constraints. Regression analysis showed that the proposed extended TPB model had higher predictive power for visit intention than both TRA and TPB models; the basic predictors – attitude, subjective norms, and perceived control – all had a significant impact on visit intention; and in terms of the additional predictors, learning, operational constraints, and social constraints had a significant impact on visit intention. The analysis of variance indicated that travel frequency and age were the most profound background factors with an influence on the extended TPB model. Finally, cluster analysis resulted in two market segments with distinct profiles, that is, High-Motivation/ Low-Constraint (HMLC) tourists and Low-Motivation/High-Constraint (LMHC) tourists. Based on the theoretical and empirical findings of the current research, it is recommended that destination marketers in South Africa: advertise specific benefits of touring South Africa, namely, increasing knowledge, relieving stress, and enjoying high environmental quality, to advance Chinese residents’ perceptions of the country; develop tourism experiences that can be taken in a week or shorter to cater for the unique annual leave and public holiday policy in China; launch a media relations campaign in China to ensure that the facts about South Africa are communicated without distortion; collaborate with other destination stakeholders such as government and businesses, to actively attract and retain Chinese tourists for example by educating the public about Chinese culture and training employees to improve the quality of service; target the HMLC tourists via the Internet (particularly the social media) and by developing holiday packages that include activities related to cultural tourism, rest and relaxation, and nature-based tourism; and target the LMHC tourists by cooperating with local travel agencies and by developing holiday packages that highlight the diversity of tourism activities and offer value-added products/services.
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Park, Jihwan. "The Impact of Different Types of Media on Tourists' Behavioral Intentions." FIU Digital Commons, 2015. http://digitalcommons.fiu.edu/etd/1757.
Full textAbstract:
The primary purpose of this study was to examine how much different types of media affect a tourist’s decision when choosing a destination to travel. Further, this study attempted to investigate the impact of the different types of media on a tourist’s behavioral intentions. A primary field survey was designed for this study to collect data and multivariate analysis of variance (MANOVA) was performed to analyze the data and test the hypotheses. As a result, the most influential media form for choosing a destination to travel was social media, while brochure ranked the last. Subsequently, demographic factors showed noticeable propensities for the different types of media. Lastly, media types had a significant impact on three behavioral intentions for traveling as well. Study findings are expected to provide valuable information to better utilize the media as a marketing tool for the tourism industry.
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Heldt, Tobias. "Sustainable nature tourism and the nature of tourists' cooperative behavior : recreation conflicts, conditional cooperation and the public good problem /." Uppsala : Department of Economics, Uppsala University, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-5856.
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Tam, Pit-shing. "Tourist buying behaviour in Hong Kong /." Hong Kong : University of Hong Kong, 1986. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12325910.
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Cordero, Juan Carlos Monterrubio. "Residents' attitudes towards gay tourism sexual behaviour." Thesis, Manchester Metropolitan University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.444032.
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Hung, Sheng-Yen, and 洪聖晏. "Novelty-seeking, Past Behaviors, and Tourism Activities among Japanese Tourists in Taiwan." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/39236704376077322446.
Full textAbstract:
碩士中國文化大學
觀光事業研究所
96
Based on WTO (World Tourism Organization) 2006 world tourism analysis reports, the tourism industry has become one of the main streams in increasing incomes in many countries. In light of the increase in the tourism population, WTTC (World Tourism and Travel Council) estimated that the global tourism income will reach US 5.9 trillion in 2008. Thus, the tourism industry plays an important role and the travel behaviors of tourists are worth examining. Travel is a special form of consumption behavior involving an intangible, a heterogeneous purchase of an experiential product. Models of consumer behavior normally see tourists’ intentions as the immediate antecedent of purchases. Scholars have confirmed that tourists’ intentions reflect actual purchases in consumer decision models. The difference between tourism planned behaviors and actual behaviors has been discussed in North America through 1) a study probing tourists who traveled to Alachuca County in Florida; and 2) Europeans and North American tourists who have traveled to Prince Edward Island in Canada. However, the situation in Asia of the gap between planned behavior and actual behavior is still unknown. Therefore, this research tries to understand the relationship between planned behaviors and realized behaviors in Taiwan. The respondents are Japan tourists. In addition, novelty-seeking and their past behaviors such as the frequency of trips to Taiwan are also explored. The survey instruments were based upon various tourism marketing researches. The questionnaire was conducted with a convenience sample of 393 Japan tourists between February 2 to May 15 , 2008. The research findings are as follows: 1. In terms of the number of indulged travel activities, realized tourism behaviors are greater than planned ones; 2. The stronger Japanese tourists’ novelty-seeking reflects that the greater differences exist between their planned behaviors and realized behavior; and 3. The past behavior doesn’t influence the gap existing between planned behaviors and realized behaviors. Implications for future research and marketing strategies for relevant tourism industries and government agents are also discussed.
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Xiaomei, Huang. "Apply Hofstede’s national cultural dimension theory to analyze chinese tourist behaviors in Portugal tourism." Master's thesis, 2016. http://hdl.handle.net/10071/12698.
Full textAbstract:
With the globalization, the development of outbound travel experience rapidly
grew in recent decades. International tourism has become the largest industry in the
world. It is the new engine for economic development in many countries.
Cross-cultural tourism has brought great benefit to the destination countries. On the
other side, it also brings some negative effects between the tourists and the natives.
Culture is one of the important factors on promoting the cross-cultural tourism but
also becomes one of the barriers in its development. For Chinese tourists, Portugal is
an emerging travel destination. Portugal tourism has natural advantages but also
market disadvantages. It is very important for Portugal, which has limited resources,
to use reasonable strategies on satisfying Chinese tourists’ demands and spreading
local cultures. In this study, I use Hofstede’s national cultural dimension theory and
some empirical studies to analyze the cultural differences between Portugal and China,
and try to find out how cultures influence tourists behaviors. Finally, I try to provide
some suggestions to help Portugal develop a sustainable tourism in order to attract
more Chinese tourists and increase their satisfaction. In addition, it could be a model
for the travel destinations to explore new tourist markets with different cultures.Com a globalização, a viagem transnacional também se desenvolve rapidamente. Além de ser a maior indústria do mundo, a indústria da viagem internacional também é um novo motor para o desenvolvimento económico de muitos países. Enquanto que a viagem transnacional traz vários lucros para os países de destino, as diferentes culturas entre os visitantes e os países de destino também causa muitos efeitos negativos. A cultura é um fator principal que promove a viagem transnacional, mas também é um obstáculo que impede o seu desenvolvimento. Para os visitantes chineses, Portugal é um novo destino de viagem, que tem as suas vantagens e desvantagens no desenvolvimento da indústria turística. Como aproveitar de forma razoável os recursos locais para atender os visitantes chineses, proteger e divulgar a cultura local é muito importante para Portugal, que é um país com recursos limitados. O texto combina a teoria transcultural de Hofstede e as práticas de outros estudiosos para analisar a diferença cultural entre Portugal e a China, a fim de estudar os efeitos de um contexto cultural diferente no comportamento de turistas. Com base nisso, propõem-se sugestões que possam atender as necessidades de turistas chineses, aumentar a sua satisfação da viagem a Portugal e ao mesmo tempo, divulgar o desenvolvimento sustentável da indústria turística de Portugal. Além disso, este estudo também serve como um modelo de referência para os mercados emergentes com culturas diferentes dos outros destinos de viagem.
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Hung, Pi-Huang, and 洪碧璜. "A Studyof the Perception Gap of Teacher's Tourism Behaviors between Teachers and Tourism Staffs." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/49635954195920786816.
Full textAbstract:
碩士南華大學
旅遊管理學系旅遊管理碩士班
103
Most of teachers have high self-disciplined, conscientious attitude and custom of correction others that become the black list for the tour guide. Thus, they are assumed to have occupational disease. The purpose of this study is to investigate the perception gaps between the teachers and the tourism staffs during the tourism. In this study, the teachers and tourism staffs are be selected for the object. The valid questionnaires data were collected from 438 teachers and 60 tourism staffs. by descriptive statistic, reliability analysis, factor analysis, t-test, one-way ANOVA, regression analysis, etc. The resultsby statistical analysis found that:（1）Different teacher's personality traits have significant Icorrelation for the tourism behaviors, tourism quality and tourism evaluations. （2）The teachers tourism quality have significant impact on the tourism evaluations.（3）The tourism quality of the teachers have significant impact on the tourism evaluations.（4）Teachers and tourism staffs have significant differences in the view of the tourism behaviors and the tourism evaluations. This research results, teachers and tourism staffs and follow-up studies were made more objective advice, the perception gap of teacher's tourism behaviors between teachers and tourism staffsexpected to narrow.
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Chia-Gan, Yu, and 游家淦. "Tourism Shopping Motives, Salesperson Selling Behaviors, and Shopping Satisfaction." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/96057065449049031231.
Full textAbstract:
碩士中國文化大學
觀光事業研究所
92
It is claimed that Taiwanese’ unique shopping behaviors are hard to predict than other Asian people. According to the official tourism report from China, Taiwan tourists’ expenditures on tourism shopping are ranked the number one spender with respect to the inbound tourism. The purpose of this study is to investigate the relationship among tourism shopping motives, salesperson selling behaviors, and shopping satisfaction. This research adopts a convenient sampling method and survey area is CKS International Airport. The data is collected by 540 questionnaires of Taiwanese outbound tourists who have visited Mainland China in one year recently. Among them, 428 completed questionnaires were returned and valid (79% response rate). By means of using the statistic methods of Correlation and Hieratical Regression Analysis, the results indicate that the relationship between the shopping motives and shopping satisfaction is positive. When the motives are strong, tourists are likely to have very positive satisfaction. Service- or Sales-oriented selling behaviors have negative moderating effect between the shopping motives and shopping satisfaction in terms of attractive prices. Service-oriented selling behaviors produce the positive moderating effect on varieties of goods, quality of goods, and shoppers’ preference. Sales-oriented selling behaviors, on the contrary, have negative moderating effect on quality of goods, Unique/attractive good, and not unavailable in his/her own countries. However, there is no significant moderating effect on fashion/novelty satisfaction under any selling behaviors. In summary, this research suggests that Taiwan travel operators should wisely choose the shopping stores that know the habitual behaviors of Taiwanese tourists very well. The stores must be qualified for reputable credibility and ongoing sales and services training in an attempt to establish a solid and long-term cooperation with Taiwan travel operators.
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Hong, Chih-Ming, and 洪志明. "A strategy analysis of developing the ocean tourism from tourists behaviors in Hsiao Liouciou Island." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/43343142545779555522.
Full textAbstract:
碩士國立臺灣海洋大學
環境生物與漁業科學學系
104
This study aims to investigate the behavior of visitors in Liuqiu and marine tourism development-related difficulties and challenges arising from changes in the natural environment. Through this study, it is expected that feasible coping strategies will be developed and adjustments made in order to serve as a reference for Liuqiu’s future sustainable marine tourism development. The results are summarized below: 1. Liuqiu features a unique marine coral landscape, king’s ship burning festival, and other traditional cultural characteristics, coupled with delicious local specialties. The recreational facilities have also become increasingly sophisticated through multi-planning in addition to nearby tourist attractions that come in great diversities. Today’s Liuqiu has gradually transitioned from a traditional fishing village into a pluralistic ecological recreational resort with marine tourism potential. 2. Visitors to Liuqiu comprise mostly women under the age bracket of “21years old-30 years; the majority are “students” and “unmarried’, with a monthly income of “below $20,000” and monthly travel expenses of “over $5,000”; “visitors from other counties and cities” account for the majority. 3. The majority of the students fall under “visited Liuqiu once over the past year”, mostly accompanied by colleagues, classmates, or friends. As for transportation, “motorcycles” and boats” are the main forms; as for information sources, most fall under “recommendations of relatives and friends”; as for the length of stay, most fall under “two days and one night”; as for travel expenses, most fall under “over $5,000”. In the past, “intertidal activities” had been most attractive to visitors; in the future, it is expected that “tourism items that retain the original natural landscape without exploitation” be increased. 4. The respondents’ travel motivation consists mainly of “relaxation” and “stress relief”. The most satisfying is the natural landscape of Vase Rock; the least satisfying are the tour buses on the island. 5. SWOT analysis was employed in this study. Six strategies for Liuqiu’s development of marine tourism were drafted: (1) Develop unique local characteristics; (2) Promote eco-tourism; (3) Increase marine tourism and recreation items; (4) Enhance soft power and strengthen the maintenance of hardware facilities: (5) Strengthen the advocacy of “energy saving and carbon reduction” environmental conservation; (6) Strengthen media marketing and promote 15 supporting measures, thereby actively developing omnibearing island marine tourism.
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Hsiao, Tan-wei, and 蕭丹瑋. "The Research of ParticipateTypes and Behaviors of the Tourists on Food and Beverage Tourism: The case of Pingtung Bluefin-Tuna culture Tourism Festival." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/18080890188895346222.
Full textAbstract:
碩士高雄餐旅學院
旅遊管理研究所
95
Food and Beverage are one of important activities in the tourism process for long time. As the rapid growth of the tourism activity, the food and beverage tourism was being thought one way to display local products and stimulated tourism. Based on the documents, this research divides the food and beverage behaviors into two categories. One is the Neophobic. The other one is the Neophylic. Moreover, the visitor''s travel attribute can be classified into two types. One is the peak touristic experience. The other one is the supporting consumer experience. The food and beverage effort from the different kinds of tourists is the topic of this research which discusses the difference between the food and beverage motivation, obstacle, satisfaction, attraction and royalty from the Neophylic and the Neophobic, the peck touristic experiences and the Supporting consumer experiences. Besides, seeing the visitors who come to Tong-gang Town, Ping-tung Country to taste the Bluefin-Tuna as the experiment reference, this research discovers the motive of Food and Beverage Tourism and intensity of demand, will really influence on food and beverage attraction, and food and beverage attraction really has very great influence on loyalty. Admiration for the food reputation and the food and beverage that individual partial towards, it worth to exceed of the food and beverage satisfaction, the health value of food and beverage attraction, the will to travel again of loyalty factor, public praise to propagate, recommend to the connecting with of closing between each other of relatives and friends, show the food and beverage and tourism the close relation between each other. In addition, the food and beverage constraints of the Neophobic is greater than Neophylic. The food and beverage motivation of the travel of peak touristic experiences is greater than Supporting consumer experiences.The results suggest marketing strategies for the destination’s administration.
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Lee, Soojin. "Celebrity fandom and its relationship to tourism and leisure behaviors: the case of Korean wave." Thesis, 2007. http://hdl.handle.net/1969.1/ETD-TAMU-1376.
Full textAbstract:
This dissertation research was conducted to help understand this under-researched area particularly in the field of leisure and tourism. It is argued in this study that the celebrity fandom is a novel form of leisure/tourism activity, which should be understood in relation to other leisure and tourism constructs. Two separate models were proposed: one model was concerned with the impacts of celebrity involvement on various tourism perceptions, and the other model investigated the efficacy of celebrity involvement within the constraints-effects-mitigation model. The results corroborated several hypothesized relationships within the first proposed model. The level of celebrity involvement positively affected destination familiarity and visitation intention. Destination images and familiarity were also positively related to visitation intentions. The positive association between affective images and cognitive images was empirically supported as well. However, contrary to the expectation, the posited relationship between celebrity involvement and destination images was not empirically supported. The results supported all the hypothesized relationships within the second model. The level of celebrity involvement positively affects constraints negotiation and frequency of participation in celebrity fandom activities. The study also found that the level of leisure constraints positively influence constraints negotiation and frequency of participation. The positive relationship between constraints negotiation and frequency of participation was empirically supported as well. This dissertation study makes several significant contributions to existing literature in the field of tourism and leisure studies. First of all, it introduces a concept of celebrity fandom to the field of tourism studies. Second, although leisure involvement has received widespread attention over the last two decades, its application to celebrity fandom has gone virtually ignored. Third, in spite of conceptual and operational parallels between leisure involvement and motivation, the possible interchangeability between the two concepts has never been empirically examined. Lastly, this research helps clarify the effects of leisure involvement on the leisure negotiation processes, which eventually contributes to making this mitigation model more comprehensive.
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Chang, Ya-Hui, and 張雅惠. "Influences of Kaohsiung Renting Bicycles on Recreational Behaviors, Tourism Image, and Leisure Benefits." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/20871620821759401595.
Full textAbstract:
碩士大葉大學
管理學院碩士在職專班
102
This study focused on the influences of Kaohsiung renting bicycles on recreational behaviors, tourism image and leisure benefits. A well-fined and structural questionnaire was applied to the non-local tourists over age of 15. There were 413 copies of questionnaire returned and valid for further data analysis and hypotheses tests. The main findings of this study were concluded as followings: 1. The demographic profiles of main tourists to Kaohsiung were female, 21-30 of age, business, college graduated, unmarried, from south of Taiwan, 20,001-40,000 NTD in income. 2. The main recreational behaviors were over five times to visit Kaohsiung with 1-5 companion(s), over 2,000 dollars paid, over 2-day-stay in Kaohsiung, their parents and relatives as companions, the information about tourism from Internet. 3. Tourists had higher tourism image in recreational atmosphere, higher leisure benefits in relaxing benefits. 4. The age, level of education, marital status, and hometown had significant differences on tourism image. 5. The gender, age, and income had significant differences on leisure benefits. 6. The frequency of tourism, the number of companions, and the cost of the tourists who rented public bicycles had significant differences, and so did the cost of the tourists who didn’t rent public bicycles. 7. The cost and the length of time for staying in Kaohsiung of the tourists who rented public bicycles had significant differences on leisure benefits, and so did the cost of the tourists who didn’t rent public bicycles. Key words: Public Renting Bicycles, Recreational Behaviors, Tourism Image and Leisure Benefits
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Lung, Chen Yan, and 陳彥龍. "A Study on the Relationships Between Lifestyles, Tourism Motivations and Consuming Behaviors of Tourists in Lu-San Spring Recreation Area." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/80284759164560100059.
Full textAbstract:
碩士大葉大學
休閒事業管理學系碩士在職專班
94
ABSTRACT The healthy concept of bathing in the hot spring has risen in Taiwan area during the pass years. The hot spring proprietors should recognize the trend and comprehend the demands of the customers to enhance the business achievement, or will decrease the competition ability in the market. The main purpose of the study is exploring the different life styles, travel motivations, and consumption behaviors of visitors in hot spring areas. This study applied the “life styles scale questionnaire”, “travel motivations scale questionnaire” and “consumption behaviors questionnaire” to collect visitors’ attitudes on those constructs. The investigation area was limited in the Lu Mountain hot spring areas in the middle of Taiwan during the weekends and holidays. Five hundred and eighty questionnaires were collected and the analysis of descriptive statistics, cross table, independent t-test, one-way ANOVA, Chi-square test, and cluster analysis were applied to convince the predefine hypotheses. The conclusions of this study focus on the explanation of the difference of life styles and travel motivations on the consumption behaviors. Suggestions for public agency and private sectors and future directions of further study were suggested.
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Tsai, Meng-Fen, and 蔡孟芬. "A Study of Public Cognition, Attitudes, and Behaviors of Accessible Tourism for the Elderly." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/10869342759067713335.
Full textAbstract:
碩士南開科技大學
福祉科技與服務管理所
102
With the approaching society, the designs of accessible environments have range from people with disabilities to the elderly. Thus, the demand with accessible environments grows up in Taiwan. In modernized countries, accessibility for tourism represents the respect toward every tour group, hoping they won’t lose the right of tourism due to being ph challenged or due to growing older. This research mainly focuses on the investigation of the public cognition, attitude and behavior of accessible tourism for the elderly. Through the designed scales of questionnaire, we can not only fine out the requirement of accessible tourism which the public mostly cares about, but also analyze the correlations between each designed construction via hypothesis. Snowball sampling was used in this research. We delivered 509 questionnaires and retrieved 452 valid ones. The overall response rate of this questionnaire survey is 77.9%. Through statistics and analysis, we discovered that there are two obvious moderate correlations toward senior citizen’s participation in accessible tourism. The first one is between the cognition and the attitude; the second one is between the attitude and the behavior.
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Chen, Ya-Li, and 程雅立. "A study on the tourism market demand for historical heritage streets through the tourist market segmentation by tourist behaviors- the case of Lu Kan historical heritage streets." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/4a9253.
Full textAbstract:
碩士逢甲大學
土地管理所
90
This study attempts to develop a tourist resource marketing strategy based on the demand side of the tourist market. This study chooses Lu Kong’s historical area as the study area and using tourist behavior model in the development of a tourist marketing segregation model. Through this model, the uniqueness of Lu Kong’s tourist resources can be fully revealed. Then, the tourist resources can be developed and the capital investment can be used efficiently as well. Therefore, the marketing theory and the consumer EKB model are employed in the development of the main frame of the study and the historical streets of Lu Kong are used for empirical tests. Through the theoretical reasoning and empirical analysis, several findings of this study are obtained. First of all, the benefits of the tourists are relaxation, enhancement of the sense of community, feeling of the unique atmosphere, educational, memorable historical events and family and relative gathering as well. Secondly, through market segregation, four tourist markets are identified. They are people and community market, historical education market, spiritual pursuance market and environmental impression market. There are also three tourist resources markets models. Among these markets, the study found that the historical education market is the major targeting market. The tourist resource market on the supply side includes historical buildings, folk arts, natural landscapes and local unique foods. Finally, this study developed a target marketing strategy as the main theme for the Lu Kong’s tourist development.
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Shunying, Huang. "Generational analysis on tourists' travel behaviors: exploring Chinese outbound tourists." Master's thesis, 2018. http://hdl.handle.net/10071/18606.
Full textAbstract:
China is now considered a newly emerging tourism market that is worthy of more
attention. Due to Confucian philosophy, Chinese way of living is quite different from other
countries. Additionally, given the massive changes in China’s recent history and the lack of
related study concerning this market, the present research aims to investigate Mainland
Chinese outbound tourists’ travel behaviors from a generational perspective and identify the
similarities and differences among them, since distinctive attitudes, values, and behaviors
exist among different cohorts. In this case, interviews are conducted on two Chinese
generations (Social Reform Generation and Only-Child Generation); and five variables are
chosen, namely, travel motivation, information sources, preferred activities, destination
evaluation concerns and post-visit behavioral intentions.
The results of this study reveal that: these two generations are similar in travel motivation,
and they both concern for personal safety, food experience and friendliness of local people.
However, they are different in information search; besides, though they are quite similar in
preferred activities, Only-Child Generation prefer shopping also and is more likely to revisit
and share experiences online than Social Reform Generation.
It is necessary for a destination and service providers to gain insights into Chinese
outbound tourists and tailor strategies to meet their expectations. Therefore, based on the
findings, touristic offers must be developed and continuously adapted to tourists’ changes in
terms of needs and travel behaviors of different segment, in accordance with the target of
corresponding marketing practitioners.A China é hoje em dia considerada um novo mercado emergente e, devido à filosofia confucionista, o seu modo de vida é significativamente diferente dos restantes países. Adicionalmente, considerando as enormes mudanças na história recente da China, e à falta de estudos sobre este mercado, o presente estudo tem como objetivo investigar o comportamento dos turistas da China continental, tendo em conta a diferença das gerações, atitudes, valores e comportamentos enquanto turistas. Desta forma, a pesquisa foi realizada em duas gerações chinesas, a Geração de Reforma Social e a Geração de Filho Único; e cinco variáveis foram analisadas, nomeadamente, motivação de viagem, fontes de informação, atividades preferidas, preocupações de avaliação de destino e intenções pós-visita. Os resultados demonstram que estas duas gerações são similares em termos de motivações em viajar e ambas têm em consideração segurança pessoal, experiência gastronómica e simpatia local. No entanto, diferem enquanto procura de informação, Apesar de semelhantes nas atividades preferidas, a Geração do Filho Único dá muita importância à experiência das compras e tem maior probabilidade em revisitar o país em questão, tal como partilhar a sua experiência "online". É necessário que o destino turístico e as empresas que dele fazem parte tenham uma maior visão e conhecimento sobre os turistas chineses, para trabalharem em estratégias que satisfaçam as suas expectativas. Portanto com base nos resultados, a oferta turística deve ser desenvolvida e continuamente adaptada às mudanças dos comportamentos dos turistas em todos os diferentes segmentos.
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"Antecedents of Effective Environmental Management: A Test of the Value-Belief-Norm Theory." Master's thesis, 2011. http://hdl.handle.net/2286/R.I.14392.
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abstract: The purpose of this quantitative study is to test the validity of a behavioral theory, value-belief-norm theory (Stern, 2000), in the context of environmental hotel management. The lack of theoretical consideration in previous studies on environmental attitudes of hotel/resort managers warrants an investigation of a theory with the potential to better explain behaviors that support the goals of environment management systems. The goal of this research was to document the values, beliefs, personal norms, and environmental management support behaviors of managers in a hospitality setting. Data were collected from a sample of hotel and resort managers in the Phoenix metropolitan area by using a survey of well-documented items from previous research on the theory. Results suggest the value-belief-norm theory is successful in explaining environmental management support behaviors. Implications for practitioners as well as researchers are discussed.Dissertation/Thesis
M.S. Recreation and Tourism Studies 2011
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薛天鏡. "The Effects of Workplace Bullying Behaviors on Job Stress and Job Satisfactions for Intern Students of Tourism and Hospitality Department." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/atk3jj.
Full textAbstract:
碩士國立澎湖科技大學
觀光休閒系碩士在職專班
107
In 2013, the Ministry of Education had actively promoted the off-campus internship policy, mainly to encourage schools to design off-campus internship courses, so that students can experience the workplace early, shorten the career exploration period, prepare for employment in advance, and teach the students through training for the hospitality industry. The process of selecting students who meet the needs of the business. This research was based on the subject of bullying behavior when students go to work outside the school, whether it will generate work pressure and affect job satisfaction. Based on the questionnaire survey, the samplers were invited to Penghu University of Science and Technology and the Taiwan Tourism Hospitality . The teacher responsible for the professional internship of the students assisted in the issuance of questionnaires. 400 questionnaires were distributed and 302 were collected. The effective questionnaire was 254, and the effective recovery rate was 63.5%. SPSS was used for descriptive statistics, t-test, single factor variance analysis, pearson difference correlation analysis, and regression analysis. The result was: 1.knowing in advance the internship students’ perceptions of workplace bullying behavior, work stress and job satisfaction will help the school to make reference to curriculum planning and industry manpower management policy formulation. 2.most of the intern students have no significant difference in their perceptions of whether workplace bullying will cause work stress and thus affect job satisfaction. 3.Participation, the more out-of-school internship students agree with the workplace bullying behavior, the more they agree with the work pressure they receive. 4.off-campus intern students don’t agree that they will be more satisfied with their job satisfaction when they are subjected to bullying behavior in the workplace. 5.the higher the level of work pressure on the student’s work, the lower the job satisfaction.
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Lu, Wen-Bor, and 呂文博. "Relationships among Values, New Environment Paradigm and Pro-Environmental Behaviors of Rural Tourism : A Case Study of Siraya National Scenic Area." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/weuq5z.
Full textAbstract:
博士國立中興大學
園藝學系所
102
Review of rural tourism researches that rarely investigate the relationship between attributes and values, howere, product attributes and values is one of the important factors that influence consumer choices behavior. In addition, sustainable tourism development, environmental factors are also an important that is less involved in rural tourism researches. The purpose of this study to understand the attributes, consequence and value of rural tourism destination. In addition, understand the relationship between a model of the new environment paradigm, rural tourism values and pro-environmental behavior. We administered a questionnaire to 710 rural tourism tourists. The results include 7 attributes, 8consequences and 5values, and displays the new environmental paradigm, attributs of rural tourism、consequence of rural tourism、value of rural tourism were important determinants of shared pro-environmental behavior. The results support the expectancy-value theory can explain the properties of rural tourism, links with attributes, consequences and values. Thr-component theory of attitude can support new environmental paradigm, the relationship between the value of rural tourism and pro-environmental behavior. Suggested rural tourism operators may proceed from the value of rural tourism to rural tourism environmental behavior of consumers planning to induce consumers to environmental behaviors. As well as by environmental education, environmental education station was established to provide visitors to know more ecological and environmental conservation knowledge, and thus engage in environmental behavior.
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Dias, Juliana Ferreira. "Turismo Juvenil. Motivações e perfil dos Spring Breakers." Master's thesis, 2014. http://hdl.handle.net/10316/36100.
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Yang, Chi-Ching, and 楊芝青. "Applying the Theory of Planned Behavior to Explore the Effects of Decision-making Influential Factors and Tourism Desire on Environmental Behaviors‒A Case of Elementary School Teachers in Kaohsiung." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/10288248994843325964.
Full textAbstract:
碩士國立高雄應用科技大學
觀光與餐旅管理研究所
101
Based on theory of planned behavior, decision-making influential factors, and tourism desire, this study aims to explore the relationships among behavior intention and environmental behavior of ecotourism in a case of elementary school teachers in Kaohsiung. A total of 800 questionnaires were sent by stratified ratio sampling and 708 valid questionnaires were collected with a return rate of 93%. The collected data were analyzed by descriptive statistics, item analysis, reliability analysis, confirmatory factor analysis, t-test, ANOVA analysis, analysis of mediating and moderating effects, and structural equation modeling analysis. 1. The results show that most of subjects are female (75.4%), 35-45 years old (51.1%), master degree (45.5%), 1-2 experiences of ecotourism in past year (57.5%), 11-20 years teaching experiences (50.4%), and outdoor teaching of ecotourism 1-2 times (39.1%). 2. Difference analysis of the teachers’ background obtained the following results: (1) the more experiences of ecotourism, outdoor teaching of ecotourism, elder, and teachers in small size schools, they have more positive ecotourism view than the others; (2) the more experiences and outdoor teaching of ecotourism, they more care about the views of family, relatives and friends for their participation in ecotourism; (3) teachers participating ecotourism and teaching in Fengshan district pay more attention to decision-making influential factors; (4) teachers in Fengshan and Meinong districts, small size schools, and general university graduated teachers have more tourism desire than the others; (5) more experiences of ecotourism, outdoor teaching of ecotourism, elder, teaching in Fengshan district, general university graduated teachers have better environmental conservation behavior than the others. 3. The empirical analysis reveal the results: (1) the proposed model is well fit the teachers’ behavior of ecotourism; (2) teachers’ background and tourism behavior significantly and positively affects attitude, subjective norm, perceived behavioral control, tourism desire, decision-making influential factors, behavioral intention, and environmental behavior; (3) subjective norm is the most important direct that influences tourism desire for teachers; the rest of factors in influential order are attitude, perceived behavioral control, and decision-making influential factors, respectively; (4) tourism desire significantly affect behavioral intention; behavioral intention significantly affect environmental behavior; (5) tourism desire is a mediated variable between attitude, subjective norm, perceived behavioral control, and behavioral intention; (6) decision-making influential factors are mediated variables between attitude and behavioral intention; (7) decision-making influential factors are moderating variables among subjective norm, perceived behavioral control, and behavioral intention. Finally, the study proposes some suggestions and strategies for education authorities and tourism agencies to understand the teachers’ behavioral of ecotourism.
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Tsai, Cheng-Chung, and 蔡振中. "The Behavior Intention of Tourists with Penghu Battlefield Tourism." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/99361277517550453235.
Full textAbstract:
碩士國立澎湖科技大學
觀光休閒事業管理研究所
97
Because of its diversity function, battlefield tourism has become a hot issue in recent years for global tourists. This research intends to focus on tourism phenomenon observation, combined with the war history of Penghu historical characteristics of monopoly rent, so the development of tourism as a new strategic thinking. The survey instrument was allowed using by Huei-Neng Li. Next to pass is the method to collect data in the study. The research samples are tourists who visiting battlefield heritage in Penghu and totally amount of completed samples is 477. Structural equation modeling was used to analyze data and verify hypothesis. Theory of planned behavior, which was developed by Ajzen(1985), is to be the basic theory in this research. The purpose is to construct a regression model to discuss tourists’ behavior in Penghu Battlefield Tourism and suggestions offered by it. The dimension, attitude, was modified to be intervening variable in the study. After data analyzing, the findings are 1. Cost-benefit does not have significance correlation with behavior intention.2.Cost-Benefit, Subjective Norm (SN), Perceived Behavioral Control (PBC) and Image dimensions have direct and indirect correlation with behavior intention. Total variance is explained 50%. 3. Attitude, Cost-Benefit, SN, PBC and Image dimensions have strong correlation with behavior intention. The total variance explained is 82%.According to the results, engaging the tourists’ attitude in Penghu Battlefield Tourism, the first should be to enhance the cognitive image of tourists. For the strategy, Penghu should use its tourism image, plentiful nature resource, culture and nostalgic felling to develop tourism. Shaping the fresh tourism image and appearing the attractions could raise the value of tourism industry and competitive advantage. Both also could decrease social pressure of tourists and its obstacles of resource and opportunity, impend the assessment of cost-benefit could have positive feedback, and raise the tourism attitude of tourist well to strength the behavior intention of Penghu Battlefield Tourism. Finally, suggestions offered by these research findings.
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Fu, Qing-Ke, and 付慶科. "Impacts of a mind mapping-based contextual gaming approach on university students’ writing performance, learning perceptions and language uses behaviors in an English tourism course." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/q2emcn.
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CHANG, YU-CHUAN, and 張毓娟. "Tourists’ Tourism Image and Tourism Behavior in The Tourism Factory—A Case Study of Taiwan Glass Gallery." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/v2ntem.
Full textAbstract:
碩士國立臺中教育大學
區域與社會發展學系碩士班
104
With the ever-changing of the social development, domestic tourism demand is increas. For the transformation, upgrading and increasing the output value of traditional industries, the secondary (manufacturing) industrial that diversify into Tertiary (services) industrial and establish a tourism factory, which is not only to preserve the culture of industrial, but also to give people a new trip option. Image is of significant importance to tourism, image is more important than concrete resource, due to image is the motivation that impelled tourist. The purpose of this study is to understand the tourists’ characteristics of visiting tourism factory and the difference of tourists’ behavior to the image of a tourism factory. With the questionnaire survey method, this research takes tourists, who have visited Taiwan Glass Gallery as research subjects. The collected data were analyzed by descriptive statistics, t-test, and One-Way ANOVA test. The main findings of this study were summarized as follows:Significant differences were shown between tourist destination cognitive image and the tourists’ age, educational background, residence, and the means of transportation size;Significant differences were shown between tourist destination cognitive image and tourists’ length-of-stay, visit motive, purchasing intention, recommendation purchasing intention, revisit Intention and recommendation intention size.Significant differences were shown between tourist destination affective image and the tourists’ gender, age, educational background size. Significant differences were shown between tourist destination affective image and tourists’ length-of-stay, purchasing intention, recommendation purchasing intention, revisit intention and recommendation intention size.
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Lo, Hsiao-Ting, and 羅筱婷. "A Study of The Consumer Behavior and Tourist Experience for Tourism Factory." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/94773356722334820908.
Full textAbstract:
碩士國立高雄餐旅大學
旅遊管理研究所在職專班
103
Following the increasing of living quality and knowledge standard, and starting the implementation of two-day-off weekend. The leisure activity is changing from the entertaining activity to the knowledgeable and experience activity. Furthermore, the government is trying to lead the traditional manufacturing industry to make the business transformation. Because of that, the amount of the tourism factories is getting higher and higher. The purpose of this study was to explore tourists visiting the tourist factory of behavior and the importance and satisfaction of experiential marketing, study mode purposive sampling and tourists visited tourist factory for the study questionnaire, a total of 246 valid questionnaires were collected samples, according to survey respondents had a subject results, using descriptive analysis, t-test, one-way anova, reliability and validity analysis, important performance analysis data analysis process. According to this research, there are 119 tourism factories which are passing through the assessment from the Ministry of Economic Affairs of the Republic of China to be divided for the food industry. We divide them to the Cakes and Pastries Industry, the Organic Agricultural Products Industry, Canning Industry and Meat Products Industry, the total amount is 48 industries. Most of them are located on the northern areas and midland. In contrast with that, the amount of the tourism factories in southern and eastern areas is less. Tourists visiting the tourist factory, for experiential marketing importance of sensory experience (average value4.43) and satisfaction (average value3.93) with "environment clean, dynamic lines and smooth" as the highest, whereby to understand visitors for tourism factory the degree of attention and satisfaction for this item. After finishing the investigation, we found that the consumers focus on their own satisfaction. The proprietors should maintain the environment and facilities are in the steady quality. In some activities in the tourism industries, the proprietors need to provide the professional training for the narrators, and the consumers will have a specialized, lively and deeply commentary. In the DIY experience activities, the proprietors need to divide the experience ways into the different levels. Besides, some consumers are focus on the realistic experience. The proprietors can design the different experience program from the multimedia interaction and whole impressions about the tourism industries, for example, using the Facebook to share information to other people or the elegant package for the souvenir. At last, the mental experience for the consumers is also important. Because of the consumers’ preference, the quality and variety about the activity contents will affect the consumers’ mind straight. The proprietors also have to emphasize some cultural stories and manufacturing for the industries. The consumers will understand the industries, products and local culture deeply through the experience and educate way to acknowledge that the culture must be saved.
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"Negotiated Tourist Identities: Nationality and Tourist Adaptation." Master's thesis, 2013. http://hdl.handle.net/2286/R.I.20976.
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abstract: Within the media there is an abundance of reports that claim tourists are being harassed, kidnapped and even killed in some instances as a result of their representation of their country's political ideology and international relations. A qualitative study was undertaken in Bolivia to determine how a tourist avoids or copes with the fear of severe political retribution or harassment in a country whose political environment is largely opposed to that of the traveler's home country. Interviews were conducted in multiple regions of Bolivia, and the data were coded. The results show that tourists experience political retribution on a much smaller scale than initially thought, usually through non-threatening social encounters. The overall themes influencing traveler behaviors are the (Un)Apologetic American, the George W. Bush foreign policy era, avoiding perceived unsafe countries or regions, and Bolivian borders. Respondents, when asked to reflect upon their behavioral habits, do not usually forthrightly deny their country of origin but merely adapt their national identities based on their familial origins, dual citizenship, language abilities or lack thereof, familiarity with the world/regional politics or lack thereof and associating oneself with a popular region in the United States (e.g. New York), rather than the US as a whole. Interestingly, none of the Americans interviewed candidly deny their American nationality or express future intention to deny their nationality. The Americans did express feeling "singled out" at the Bolivian borders which leads to the management implication to implement an automated receipt when purchasing a Bolivian visa and improving the Ministry of Tourism website that would more clearly state visa requirements. Additionally, the image of Bolivia as a culturally and politically homogeneous country is discussed.Dissertation/Thesis
M.S. Recreation and Tourism Studies 2013
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Chen, Xie-Long, and 陳勰龍. "A Study of Relationship between the Characteristics of Tourism Resources and the Recreational Behaviors of Tainan Residents – The Case of Two National Scenic Areas in Tainan City." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/10462221292493107330.
Full textAbstract:
碩士國立嘉義大學
史地學系研究所
101
With the economic growth in Taiwan, the increase in national income and the promotion of living standards of people here, the quality of life and lifestyle have got increasing attention. As the structure of consumption changes, so do personal values. People have switched their focus on the satisfaction of material life to the realization of spiritual life, which in turn facilitates the development of tourism industry. There are two major National Scenic Areas in Tainan, Siraya National Scenic Area (SNSA) and Southwest Coast National Scenic Area (SCNSA), both of which differ considerably in the nature of their tourism space. SNSA is not only rich in the natural landscape of the adjoining areas between foothills and plains, such as hot springs, lakes, badlands, etc. , but is also well-known for the Siraya plains aboriginal culture. On the other hand, SCNSA is noted for the sea coastal scenery, food, wetlands, flora and fauna and natural resources. It is not surprising that the difference in the nature and resources between these two scenic areas would bring about a change in the recreational behaviors of tourists. Therefore, this paper aims to study the recreational behaviors of the original Tainan City citizens in these two national scenic areas and to investigate the relationship between different tourism spaces and recreational behaviors. The data were collected through field observations and questionnaires. There were 550 questionnaires issued, and the total number of valid samples obtained for this assessment was 479. Based on statistical analysis of the samples collected, the results of this research are as following: 1.Among the subjects, 69.1% of the people prefer the SNSA, while only 30.9% prefer SCNSA. It also shows that the subjects are more willing to visit SNSA than to visit SCNSA. As for recreational attraction, SCNSA draws higher attraction in such scenic spots as the “Cigu Lagoon” and the “Cigu Sightseeing Wharf”. Its recreational resources are mainly based on “food and plant resources.” However, it has less attraction in recreational facilities, historical monuments and cultural resources, and human resources. SNSA draws higher attraction in such scenic spots as the “Guanziling Hot Springs”, “the Water and Fire Cave” and “Mt. Dadong National Trail.” Its recreational resources are mainly based on “food and topographic and geologic landscape.” However, it has less attraction in plant resources, historical monuments and cultural resources, and human resources. 2.As for the feature of tourism space, the subjects show partially significant contradiction in their attitudes toward these two national scenic areas, their motivations to visit these two areas and their opinions about the image of the recreational resources. Positive correlation exists among the attitude, the motivation and the image of recreational resources. 3.As for the recreation characteristics, these two scenic areas share little difference. People get information about these two scenic areas mainly from their relatives and friends. The subjects spend their holidays and weekends with their family most often enjoying a half-day to one-day trip. The seasons for conducting tourism are mainly in spring and summer. SCNSA has a higher percentage of visits in spring and summer, whereas SNSA has a higher percentage of visits n fall and winter. 4.It shows that the higher recognition in recreational attitude, the stronger recreational motivation and the better image of recreational resources of the scenic areas the subjects have, the higher degree of willingness to visit the scenic area they tend to have. 5.It shows that the socio-economic background of the subjects, such as their age, martial status, education level, occupation, monthly income, resident duration and location, as well as recreational characteristics, such as their companions, seasons and the time they spent…, all have significant influences on recreational attitude, motivation and image of recreational resources.
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"Niche Tourism within Small Island Tourism Economies: An Analysis of SCUBA Tourists In Bermuda." Master's thesis, 2012. http://hdl.handle.net/2286/R.I.15173.
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abstract: Developing new markets in tourism is vital for the prosperity of Small Island Tourism Economies like Bermuda (McElroy). Countries must continuously improve and reinvent themselves in order to maintain growth. SCUBA diving in Bermuda is a market that could be improved. Most SCUBA divers are of higher than average household income and can make an attractive tourist base. This thesis analyzes SCUBA tourists in Bermuda to ascertain their characteristics, economics impacts, and participation in island activities in order to help guide future endeavors involving SCUBA tourism in Bermuda and provide an outline of how to analyze other Niche markets. Comparisons are made between SCUBA and Non-SCUBA tourists (those who participated in Scuba against those that did not). The results show that spending, activities/events participated, and SCUBA tourists characteristics are not all significantly different from one another at the 5% level. Meaning that some variables were significant and some weren't , with in their respective groups. Within Trip Expenditures it was shown that, of the 9 variables tested, 3 were significant. In Activities, 8 of the 11 tested were significant, attractions there were 8 of the 18 variables that were significant and in Evening Entertainment, there was 2 out the 6 variables being significant at the 5% level.Dissertation/Thesis
M.S. Recreation and Tourism Studies 2012
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Cheng, Yan Lee, and 李政諺. "Research on Tourism Behaviour when Tourists are at Yi-Lan." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/49248585112262423544.
Full textAbstract:
碩士國立臺北大學
企業管理學系
94
According to Tourism Bureau, statistics shown that in 2004, total number of Taiwanese tourists travel with the country is 109,338,000 times. Compared to 2003, it increased 6.8% and that is a 90% tourist rate with an average of 5.7 times traveling times per person. Taiwanese travel within the country expenditure is as high as 247.8 billion NT Dollars. Compared with 2003, it increased 13.6 percent. This research will distribute questionnaires as a research tool. According to Engel et al. (1984), suggested EKB model(purchasing decision model), will be used as my main frame of my research model. I will make the use of literature review to sum up the research variables and research design. Tourists’ motivation, tourists’ information gathers, plan selecting, tourist behaviour and the basic information are asked in the questionnaires. After the survey is being collected back, SPSS statistical software is being used to analyze the data to study the interrelationships between the variables and the result can be used for further research. Research results will be provided to Yi-Lan tourism for identifying tourists’ characteristics and I hope this research can contribute the local government and tourism industry as a guide in “tourist marketing” and “event planning”.
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Chou, Shang-Yuan, and 邱上源. "The Relationship Between Characteristic of Industrial Tourism and Tourist's Behavior Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/88628619671854199778.
Full textAbstract:
碩士世新大學
觀光學研究所(含碩專班)
100
In 2003 after the government brings up the plan about manufacturing industry development tourism, one after the other many tourism factory became the partners with government sector. However, due to various industries, there are quite a lot enterprises cannot maintaining the cross-industry business; and therefore, the effective event planning and proper management has become an important issue. The main purpose of this study mainly discusses the impact of tourism factory characteristic to the tourists’ intention. Study questionnaire was issued for five different factories during 2011 September to November, the subjects over the age of 18 visitors a sample use purposive sampling the questionnaire contains a total of 500 pre-tested a formal questionnaire. The results showed that, in the age of 46 years to 64 years of tourists for tourism, there are significant differences among the environmental factor, comment factor, service factor and the activities factors; The use of transportation for tourists also have significant differences to the activity factors; The source of information to the visitors in the sightseeing plant also have significant differences; And in tourism factory characteristic, environmental factors and activity factors have significant influence to the intentions of visitors to re-visit, re-purchase and willingness to recommend others; And service factors are also significant for the product purchasing. According to the results of this study suggested operator that through the in-depth understanding of their enterprises’ historical significance, which can provide tourists a profound process of interpretation. And the appropriate allocation of factory space、full service to the visitors, can enhance the efficiency; Further more government sector could supply more different suggestion and strong the tourism factory’s advantage.