Academic literature on the topic 'Tourism patronage'

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Journal articles on the topic "Tourism patronage"

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Ezeoke, Nneka Angela, Okwuchukwu Marcus Anyasor, and Chinedum Okey Obikeze. "The Influence of Destination Packaging on Tourism Patronage in Anambra State, Nigeria." European Journal of Arts, Humanities and Social Sciences 2, no. 3 (2025): 30–43. https://doi.org/10.59324/ejahss.2025.2(3).03.

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This study examines the influence of destination packaging—specifically menu (meal) offerings, events, and souvenirs—on tourism patronage in Anambra State, Nigeria. Despite the state’s rich cultural and natural attractions, tourism remains underdeveloped due to inadequate strategic packaging. Using a descriptive survey design, data were collected from 368 tourists across key destinations (Ogbunike Caves, Igbo-Ukwu Museum, Catholic Holy Ghost Adoration Ministry, and Odinani Museum) via a structured questionnaire. Multiple regression analysis revealed that menu offerings (β = 0.289, p < 0.001
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Ezeoke, Nneka Angela, Okwuchukwu Marcus Anyasor, and Chinedum Okey Obikeze. "The Influence of Destination Packaging on Tourism Patronage in Anambra State, Nigeria." European Journal of Arts, Humanities and Social Sciences 2, no. 3 (2025): 30–43. https://doi.org/10.59324/ejahss.2025.2(3).03.

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This study examines the influence of destination packaging—specifically menu (meal) offerings, events, and souvenirs—on tourism patronage in Anambra State, Nigeria. Despite the state’s rich cultural and natural attractions, tourism remains underdeveloped due to inadequate strategic packaging. Using a descriptive survey design, data were collected from 368 tourists across key destinations (Ogbunike Caves, Igbo-Ukwu Museum, Catholic Holy Ghost Adoration Ministry, and Odinani Museum) via a structured questionnaire. Multiple regression analysis revealed that menu offerings (&beta
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Anyadighibe, Joseph Amaechi, Maurice Sunday Ezekiel, Anthony Ogar, and Kalu Kalu Lekwa. "Internet Marketing and Patronage of Tourism Products." International Journal of Hospitality and Tourism Systems 17, no. 3 (2024): 89–99. http://dx.doi.org/10.21863/ijhts/2024.17.3.006.

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This study examined internet marketing and the patronage of tourism products. It was aimed at determining the effects of content marketing, social media marketing, email marketing and search engine marketing on the patronage of tourism products. The study adopted cross-sectional survey research design. A sample of 323 tourists were used for the study. The findings of the study revealed that content marketing, social media marketing, email marketing and search engine marketing had significant positive effects on the patronage of tourism products in Cross River State. The study recommended that:
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Ezeoke, Nneka Angela, Okwuchukwu Marcus Anyasor, and Chinedum Okey Obikeze. "Ease of Transportation and Accommodation as Determinants of Tourism Patronage in Anambra State, Nigeria." European Journal of Management, Economics and Business 2, no. 3 (2025): 83–94. https://doi.org/10.59324/ejmeb.2025.2(3).07.

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Tourism has emerged as a major source of income for businesses and nations globally, acting as a key catalyst for both local and international economic development. It now ranks as the third largest export sector worldwide, following fuels and chemicals, and surpassing food and automotive products. This study examined the impact of transportation and accommodation accessibility on tourism patronage in Anambra State, Nigeria. Specifically, it aimed to determine whether ease of transportation and the availability of quality accommodation serve as significant drivers of tourist visits within the
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Kan, Gongjian, Gérard Cliquet, and Maria Puelles Gallo. "The effect of country image on hypermarket patronage intention." International Journal of Retail & Distribution Management 42, no. 2 (2014): 106–30. http://dx.doi.org/10.1108/ijrdm-09-2012-0080.

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Purpose – The purpose of this paper is to examine the cultural influences that country image has on consumers' hypermarket patronage intention in China and Spain. Design/methodology/approach – Structural equation modelling is utilised to examine the competency of the model in explaining both Spanish and Chinese consumers' intention to patronize major hypermarket brands in their own countries. Findings – This study has tested the applicability of TRA model in both the China case and the Spain case and confirmed the role of national culture in influencing retail patronage behaviour. In Spain, co
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MEDVEDEVA, Natalia Vladimirovna, Elena Evgenevna KABANOVA, Olga Vladimirovna ROGACH, Tatyana Mikhaylovna RYABOVA, and Elena Viktorovna FROLOVA. "Public-Private Partnership as a Means of Activating Russian Tourism Potential." Journal of Environmental Management and Tourism 9, no. 4 (2018): 832. http://dx.doi.org/10.14505//jemt.9.4(28).17.

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The article presents the analysis of problems in modern tourism infrastructure in Russia. The results of the research show the limitations in attracting the tourist flow: underdeveloped tourism infrastructure, unsatisfactory condition of transport infrastructure, low quality of resort services, etc. The most effective mechanisms for modernizing objects of tourist attraction are sponsorship, patronage and public-private partnership. According to the representatives of local authorities, one of the prioritized ways of solving the problems is public-private partnership. Collaboration between loca
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Lord, Kenneth R., Sanjay Putrevu, and Shi Yi Zheng. "Cross-Border Restaurant Patronage." International Journal of Hospitality & Tourism Administration 6, no. 4 (2006): 33–47. http://dx.doi.org/10.1300/j149v06n04_03.

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Echeta, Sydney Onuchukwu. "Tourist Product Distribution Strategies and Performance of Tourist Sites in Nigeria's Geo-Political Zones." ISSRA Journal of Arts, Humanities and Social Studies 01, no. 01 (2021): 5–16. https://doi.org/10.5281/zenodo.5600520.

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This research work is focused on the effect of tourist product distribution strategies on performance of tourist sites in Nigerias Geopolitical Zones. Distribution strategy is about how an organization distribute or makes available their products/services to the end users. While performance is how well a person or organization does a piece of work or activity over a period of time. The problems of the study was identified by a scholar who pointed out that many customers usually choose to buy a product but are not communicated efficiently, this then attracted the researchers interest to investi
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Lee, Hyun-Joo. "Consumer-to-store employee and consumer-to-self-service technology (SST) interactions in a retail setting." International Journal of Retail & Distribution Management 43, no. 8 (2015): 676–92. http://dx.doi.org/10.1108/ijrdm-04-2014-0049.

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Purpose – The purpose of this paper is to understand the underlying mechanism of how consumer-to-store employee and consumer-to-self-service technology (SST) interaction qualities contribute to consumer retail patronage. Design/methodology/approach – A total of 300 surveys for each type of in-store kiosk were used for the data analysis. The proposed model was analysed using structural equation modelling. Findings – This study suggests a direct link from SST usage frequency to perception of SST service quality. Also, retail patronage intentions were positively influenced by both interpersonal s
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Burlison, Josh, and Hiroko Oe. "A discussion framework of store image and patronage: a literature review." International Journal of Retail & Distribution Management 46, no. 7 (2018): 705–24. http://dx.doi.org/10.1108/ijrdm-11-2017-0275.

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Purpose The purpose of this paper is to critically review the literature that explores the relationships between store image and store patronage behaviour, thereby providing the practical analytical framework with measurements that aids marketers to build strategical marketing plans to attract loyal customers to their retail shops. Design/methodology/approach A systematic literature review method was applied to this study which analysed the literature of peer-reviewed articles in English-language journals and specific online databases. In total, 863 peer-reviewed articles which were published
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Dissertations / Theses on the topic "Tourism patronage"

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Loscher, Tricia, and Tricia Loscher. "Lone Wolf (Hart M. Schultz): Cowboy, Actor and Artist." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/621717.

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The art and art history of the American West has long been uncritically accepted as embodying positive nationalistic values that include courage, optimism, democracy, and individualism. In 1991, William Truettner's The West as America: Reinterpreting Images of the Frontier, 1820-1920 (1991) became one of the most politically charged western art exhibitions in American history to question and criticize these values and to underscore the ideological content of western art. The exhibition with its accompanying catalogue reinterpreted nineteenth-century images of the American West as expansionist
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SaeChi, Woramon, and 徐玉芳. "Strategy to Promote Cultural Heritage to Increase Tourism in Low Patronage Areas –The Case Study of Lampang, Thailand." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/92202311372091355204.

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Leddy, Shannon C. "Tourists, art and airports : the Vancouver international airport as a site of cultural negotiation." Thesis, 1997. http://hdl.handle.net/2429/5964.

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This work deals with the notion of hybridity; an ideal moment of cultural negotiation which results, in the words of Homi Bhabha, in the creation of a 'third space.' This theoretical plateau is formed by two parties whose agendas, while ostensibly conflicting, overlap enough so that each informs the space but neither dominates it . In this case I examine a specific site of hybridity, the "Arrivals Passengers Only" area of the Vancouver International Airport. Here, the space is informed by the presence of works, created by the Coast Salish Musqueam people, in the Airport Terminal, crea
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Books on the topic "Tourism patronage"

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Heinze, Thomas. Kultursponsoring, Museumsmarketing, Kulturtourismus: Ein Leitfaden für Kulturmanager. 4th ed. VS, Verl. für Sozialwiss., 2009.

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Fauzia, Farneti, ed. Itinerari laurenziani nel territorio. Editrice La Giuntina, 1992.

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D'Urso, Teresa. Giovanni Todeschino: La miniatura "all'antica" tra Venezia, Napoli e Tours. Accademia di archeologia lettere e belle arti, 2007.

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Potrč, Sanja, Miloš Bogataj, Zdravko Kravanja, and Zorka Novak Pintarič, eds. 6th International Conference on Technologies & Business Models for Circular Economy. https://orcid.org/0000-0003-0054-6567, 2023. http://dx.doi.org/10.18690/um.fkkt.3.2023.

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The 6th International Conference on Technologies & Business Models for Circular Economy (TBMCE) was organized by the Faculty of Chemistry and Chemical Engineering, University of Maribor in collaboration with the Strategic Research and Innovation Partnership - Networks for the Transition into Circular Economy (SRIP- Circular Economy), managed by the Chamber of Commerce and Industry of Štajerska. The conference was held in Portorož, Slovenia, at the Grand Hotel Bernardin from September 6th to September 8th, 2023. The Netherlands joined us as a partner country of the conference. TBMCE 2023 wa
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Potrč, Sanja, Miloš Bogataj, Zdravko Kravanja, and Zorka Novak Pintarič, eds. 7th International Conference on Technologies & Business Models for Circular Economy: Book of Abstracts. University of Maribor Press, 2024. http://dx.doi.org/10.18690/um.fkkt.3.2024.

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The 7th International Conference on Technologies & Business Models for Circular Economy (TBMCE) was organized by the Faculty of Chemistry and Chemical Engineering, University of Maribor in collaboration with the Strategic Research and Innovation Partnership - Networks for the Transition into Circular Economy (SRIP- Circular Economy), managed by the Chamber of Commerce and Industry of Štajerska. The conference was held in Portorož, Slovenia, at the Grand Hotel Bernardin from September 4th to September 6th, 2024. EIT RawMaterials RIS Hub Adria, SPIRIT Slovenia Business Development Agency and
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Giovanni Todeschino: La miniatura "all'antica" tra Venezia, Napoli e Tours. Accademia di archeologia lettere e belle arti, 2007.

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Ng, Wing Chung. Theater and the Immigrant Public. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039119.003.0009.

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This chapter delineates the history of Chinatown theater as a public space for social interaction and community building in migrant societies. With Chinese migrants living under highly circumscribed conditions without much access to resources and amenities in mainstream society, the theater acquired extra significance within the enclave. Especially noteworthy is the active involvement of traditional organizations in promoting Cantonese opera and cultivating patronage with the touring companies and itinerant actors. On the one hand, the close-knit personal and social networks, and the group aff
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I viaggiatori del Grand Tour e le gemme di Giovanni Pichler. Centro interuniversitario di ricerche sul "Viaggio in Italia, ", 2015.

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Book chapters on the topic "Tourism patronage"

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Corak, Sanda, and Irena Ateljevic. "6. Colonisation and ‘Taking the Waters’ in the 19th Century: The Patronage of Royalty in Health Resorts of Opatija, Habsburg Empire and Rotorua, New Zealand." In Royal Tourism, edited by Philip E. Long. Multilingual Matters, 2007. http://dx.doi.org/10.21832/9781845410827-008.

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Chan, Suk Ha Grace, Yue Yvonne He, and Binglin Martin Tang. "Do customers really care about the corporate social responsibility reputation in the decision of hotel patronage?" In Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology. Routledge, 2023. http://dx.doi.org/10.4324/9781003291763-26.

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Chin, Wai Kheong, Abdul Raheem Mohamad Yusof, and Khong Loong Jeffrey Yee. "Understanding Patronage Behavior Among Tourists in Shopping Malls in Malaysia Using the Experience Economy Framework." In Advances in Economics, Business and Management Research. Atlantis Press International BV, 2025. https://doi.org/10.2991/978-94-6463-666-6_27.

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Srivastava, Sidharth, Sandeep Kumar Dey, Rajiv Mishra, and Vikas Singh. "Economic Benefits and Challenges of Mountain Tourism." In Balancing Mountain Tourism, Cultural Heritage, and Environmental Stability. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-8764-1.ch010.

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The image of destination food has been a prominent feature in attracting international tourists to mountain regions. However, the unprecedented circumstances caused by a series of lockdowns and the COVID-19 pandemic have significantly impacted international tourists' patronage of local food outlets. This research examines the concept of destination image and the moderating factors that influence the satisfaction levels of international tourists. The study focuses on responses from 395 international tourists who visited mountain regions specifically for culinary experiences. An exploratory fact
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"Chapter 7. Changing Styles of Patronage: Tourism and Commoditization." In Embodied Communities. Berghahn Books, 2022. http://dx.doi.org/10.1515/9781845458683-011.

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Kumar, Sandeep, Aman Kumar Bhardwaj, Kuldeep Singh, and Sandeep Paatlan. "How Waste-to-Energy Solutions Influence Service Quality and Tourist Experiences in the Hospitality Sector." In Advances in Hospitality, Tourism, and the Services Industry. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-7605-8.ch006.

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The profitability and viability of the tourism sectors are important sector of the global economy that is dependent on visitor satisfaction. This research examines service quality, a deciding element in electronic word of mouth (eWOM), customer satisfaction and patronage of diverse tourist locations. Through a deliberate sampling procedure, a total of 443 questionnaires from passengers were gathered. The research looked at the impact of eWOM on travellers' happiness and loyalty to Travel Intermidiaries services. The use of SPSS, AMOS and Structural Equation Modeling (SEM) methods enabled a tho
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Nelson, David J. "The New Deal in Old Florida." In How the New Deal Built Florida Tourism. University Press of Florida, 2019. http://dx.doi.org/10.5744/florida/9780813056319.003.0009.

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Chapter 8 follows Governor Fred Cone’s failed attempt in 1937 to circumnavigate the federal restrictions over welfare funding in order to control state spending and patronage. This effort arose out of not only political motives but also as a way to directly challenge and reverse the efforts to commercialize Florida. Cone and others saw the power shift that the New Deal had brought: from North to South Florida, from rural and agrarian interests to urban and commercial, and finally from native Floridians to newly transplanted Floridians.
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"Chapter 5: “Get Off the Bus”. SEX TOURISM, PATRONAGE, AND QUEER COMMODITIES." In After Love. Duke University Press, 2020. http://dx.doi.org/10.1515/9780822376590-007.

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Maciszewski, Amelia. "Tawa’if, Tourism, and Tales: The Problematics of Twenty-First-Century Musical Patronage for North India’s Courtesans." In The Courtesan’s Arts. Oxford University PressNew York, NY, 2006. http://dx.doi.org/10.1093/oso/9780195170283.003.0020.

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Abstract The couplet Chandni sang with the grace and feeling of someone much older seemed to speak of “the pain of longing and . . . the silence of isolation . . . in the kothas [courtesans’ salons]”—not unlike the atmosphere where she was growing up. Yet, she and others in her community remain dedicated to their means of survival, which many of them consider their duty.
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Leask, Nigel. "‘My Heart’s in the Highlands’." In The Oxford Handbook of Robert Burns. Oxford University Press, 2024. http://dx.doi.org/10.1093/oxfordhb/9780198846246.013.3.

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Abstract In August–September 1787 Robert Burns, accompanied by his friend Willie Nicol, made a tour of the Central Highlands and the east coast of Scotland, basking in the success of his published poems and anxious to ‘make a leisurely pilgrimage through my native country’. In making the tour, Burns and Nicol were following a well-established cultural practice. This essay explores the tour, and Burns’s fragmentary tour journal, in relation to earlier tours by Thomas Pennant, Dr Johnson, and William Gilpin, as well as contemporary and subsequent tourists like Shaw Stebbing and William and Dorot
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Conference papers on the topic "Tourism patronage"

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Okwachi, Were Simon. "UNRAVELLING THE ANTECEDENTS OF RESTAURANT GRATUITY IN KISUMU COUNTY, KENYA: A STRUCTURAL EQUATION MODELING APPROACH." In Tourism and Hospitality Industry: Trends and Challenges. University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. http://dx.doi.org/10.20867/thi.27.9.

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Purpose - Empirically, the act of tipping in the global services industry is as ancient as the Roman times. It can be traced back to centuries ago, although the area has attracted less attention in research. Nonetheless, gratuities contributes immensely on the economic wellbeing of servers. This paper therefore presents an investigation into applicable constructs triggering gratuities within the hotel food service departments including; rewarding service perceptions, incentives for improved future service and social norms. Thus, the purpose of this study was to establish the contribution of ea
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