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1
Makoni, Tendai, and Delson Chikobvu. "Modelling International Tourist Arrivals Volatility in Zimbabwe Using a GARCH Process." April 2021, Volume 10(2) (April 30, 2021): 639–53. http://dx.doi.org/10.46222/ajhtl.19770720-123.
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The aim of the paper was to develop bootstrap prediction intervals for international tourism demand and volatility in Zimbabwe after modelling with an ARMA-GARCH process. ARMA-GARCH models have better forecasting power and are capable of capturing and quantifying volatility. Bootstrap prediction intervals can account for future uncertainty that arises through parameter estimation. The monthly international tourism data obtained from the Zimbabwe Tourism Authority (ZTA) (January 2000 to June 2017) is neither seasonal nor stationary and is made stationery by taking a logarithm transformation. An ARMA(1,1) model fits well to the data; with forecasts indicating a slow increase in international tourist arrivals (outside of the Covid-19 period). The GARCH(1,1) process indicated that unexpected tourism shocks will significantly impact the Zimbabwe international tourist arrivals for longer durations. Volatility bootstrap prediction intervals indicated minimal future uncertainty in international tourist arrivals. For the Zimbabwe tourism industry to remain relevant, new tourism products and attraction centres need to be developed, as well as embarking on effective marketing strategies to lure even more tourists from abroad. This will go a long way in increasing the much-needed foreign currency earnings needed to revive the Zimbabwean economy.
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Woyo, Erisher, and Edith Woyo. "Towards the development of cultural tourism as an alternative for tourism growth in Northern Zimbabwe." Journal of Cultural Heritage Management and Sustainable Development 9, no. 1 (February 4, 2019): 74–92. http://dx.doi.org/10.1108/jchmsd-08-2016-0048.
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Purpose Zimbabwean tourism, whose draw-card is wildlife, has been on the decline since land invasions that occurred in 2000. Due to the farm invasions, wildlife-based tourism is no longer a viable option. In cases where traditional industries are declining, cultural tourism has been found to be an effective alternative source of revenue. Cultural and heritage tourism represents a growing special interest market whose demand is very high; however, this sector is yet to be sufficiently explored in the empirical context of Northern Zimbabwe. The purpose of this paper is to explore the development potential of the sector. Design/methodology/approach A quantitative methodology was applied in this study. Data were collected using a self-administered questionnaire that was distributed to 500 international tourists who visited Northern Zimbabwe’s cultural and heritage attractions between October 2013 and February 2014. Statistical Package for Social Sciences Version 19.0 was employed in data coding and analysis. Descriptive statistics, independent t-tests and one way analysis of variance were used in this study. Findings On the whole, the study found that there is potential to develop cultural tourism as an alternative for tourism growth in Northern Zimbabwe. Results showed that there exists a certain demand for cultural and heritage tourism in Northern Zimbabwe and should be developed. Cultural and heritage tourists’ spending is high per visit, despite the fact that Zimbabwe is an expensive destination. The intention to repeat visitation was found to be significant with the age, level of qualification and nationality of respondents. Originality/value The findings provides insights for cultural and heritage tourism managers in Northern Zimbabwe and similar places around the country to invest in this special interest tourism. The development of cultural and heritage tourism will contribute towards the diversification of the seasonal and threatened nature-based tourism in Zimbabwe. With a better understanding of the motivations, trip behaviour characteristics and perceptions of Northern region, this paper presents insights that are important in developing the cultural and heritage tourism sector. Research on tourism growth in Zimbabwe has predominantly focused on nature-based tourism, suggesting a clear relegation of the contribution that cultural and heritage resources can make towards tourism growth; thus, this study provides a significant contribution in the Zimbabwean context with regards to literature.
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Chigora, Farai, and Clever Vutete. "Indifference Curve Supremacy in Tourism Consumption Behaviour: Case of Zimbabwe Destination." Case Studies in Business and Management 2, no. 2 (November 13, 2015): 27. http://dx.doi.org/10.5296/csbm.v2i2.8571.
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The study was based on the indifference curve analysis as an economics concept that is premised on assessing consumer behaviour driven by their budgets, products choice and maximum satisfaction. The model was applied in the Zimbabwe tourism destination since the behaviour of the tourists has changed from positive to a negative over its offerings. The research was done using both qualitative and quantitative research designs which is a mixed method. The results of the research shows that the budgets of tourists are failing to meet the prices charged in the Zimbabwean tourism destination. Local participants pointed on the economic downfall which has reduced the value of their disposable income associated with high unemployment rate. Foreign respondents revealed that the Zimbabwean tourism destination is expensive for holiday makers as compared to other tourism destinations in the region. These factors have reduced the totals satisfaction of tourists in Zimbabwe. The research therefore recommended price discrimination charging relatively low prices to local tourists, intensive campaigns to positively change the behaviour of local tourists and mergers so as to achieve economies of scale and charge low prices.
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Makoni, Tendai, Delson Chikobvu, and Caston Sigauke. "Hierarchical Forecasting of the Zimbabwe International Tourist Arrivals." Statistics, Optimization & Information Computing 9, no. 1 (January 20, 2021): 137–56. http://dx.doi.org/10.19139/soic-2310-5070-959.
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The objectives of the paper is to: (1) adopt the hierarchical forecasting methods in modelling and forecasting international tourist arrivals in Zimbabwe; and (2) coming up with Zimbabwe international tourist arrivals Prediction Intervals (PIs) in Quantile Regression Averaging (QRA) to hierarchical tourism forecasts. Zimbabwe’s monthly international tourist arrivals data from January 2002 to December 2018 was used. The dataset used was before the COVID-19 period and were disaggregated according to the purpose of the visit (POV). Three hierarchical forecasting approaches, namely top-down, bottom-up and optimal combination approaches were applied to the data. The results showed the superiority of the bottom-up approach over both the top-down and optimal combination approaches. Forecasts indicate a general increase in aggregate series. The combined methods provide a new insight into modelling tourist arrivals. The approach is useful to the government, tourism stakeholders, and investors among others, for decision-making, resource mobilisation and allocation. The Zimbabwe Tourism Authority (ZTA) could adopt the forecasting techniques to produce informative and precise tourism forecasts. The data set used is before the COVID-19 pandemic and the models indicate what could happen outside the pandemic. During the pandemic the country was under lockdown with no tourist arrivals to report on. The models are useful for planning purposes beyond the COVID-19 pandemic.
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Chigora, Farai, and Promise Zvavahera. "Attitudinal and Behavioural Loyalty: Zimbabwe Tourism Brand Performance Ascendancy." Business and Management Horizons 3, no. 2 (November 9, 2016): 52. http://dx.doi.org/10.5296/bmh.v3i2.8546.
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The study investigated the most common sources of brand loyalty in Zimbabwe’s tourism destination. This was based on two dominant sources of brand loyalty which are attitudinal and behavioural loyalty. The main reason for the study was that Zimbabwe’s tourism brand is underperforming due to various socio-economic and political factors such that authorities should know on the most prevailing source of brand loyalty. This helps in formulating strategies that turn either attitudinal or behavioural loyalty to better Zimbabwe tourism brand performance. The study used a sequential mixed methods research design which is a combination of both qualitative and quantitative approaches. In-depth interviews were carried out with various experts from the tourism industry in order to come up with the common sources of tourist loyalty in Zimbabwe. The identified variables were personal experience, general perception, media propaganda, word of mouth reference and speculations. These variables were then investigated as sources of brand loyalty through survey questionnaires that were distributed in the Zimbabwe tourism accommodation sector and resorts. The results showed that the most effective source of brand loyalty is media propaganda followed by word of mouth reference then speculation, personal experience and general perception. The most common sources have been classified as attitudinal effects and that study recommended effective media publicity management, sponsored familarisation tours and tourism brand showcasing partnerships at both regional and international levels.
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Chigora, Farai, Joram Ndlovu, and Promise Zvavahera. "Zimbabwe tourism destination brand positioning and identity through media: A tourist's perspective." Journal of Sustainable Tourism and Entrepreneurship 2, no. 3 (March 25, 2021): 133–46. http://dx.doi.org/10.35912/joste.v2i3.669.
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Abstract Purpose: The study was based on understanding how media can be used to select Zimbabwe tourism destination brands against other brands by the tourists. Further, it examined the role of media in improving Zimbabwe tourism brand identity. Factors to use in positioning the Zimbabwe tourism brand were also established. Research Methodology: A quantitative to the qualitative sequential mixed method was used to get research data. The respondents and participants to the study were tourism operators, media organizations and tourists (n=452). Results: The study's findings informed that tourism and media organizations in Zimbabwe are failing to understand the best ways to use media to attract tourists. There was a significant disagreement in the views of tourists and organizations, especially based on choosing a tourism destination brand using media. Even on improving Zimbabwe tourism destination brand identity and positioning, both parties agreed that media could help improve brand identity. Limitations: Getting opinions and views of tourists is difficult considering the divergence in their perceptions. A mixed-methods could help in improving objectivity. Contribution: The study, therefore, recommended an intensive tourism media audit, considering media as a strategic brand identity tool and a nationwide survey to come up with brand positioning elements specifically for Zimbabwe tourism destinations.
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MAKUZVA, Washington, and Ncedo Jonathan NTLOKO. "DEVELOPING A RESORT DESTINATION THROUGH THE EYES OF THE TOURIST." GeoJournal of Tourism and Geosites 37, no. 3 (September 30, 2021): 921–28. http://dx.doi.org/10.30892/gtg.37325-727.
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One of the fundamental ways of enhancing destination development and sustainability is through the satisfaction of the tourists, as it provides ripple effects for the destination. The purpose of this paper was to assess the value of integrating views of the tourists in the development of a resort destination - Victoria Falls in Zimbabwe. The study followed a quantitative research design in testing seven critical elements of the tourism product drawn from literature which include accommodation, activities and tours, accessibility, attractions, facilities, image and price from the tourist visiting Victoria Falls, Zimbabwe. Data from 377 respondents were collected using systematic sampling and analysed using IBM23 Statistical Package for Social Science (SPSS). The results of this study underscore the importance of integrating the views of tourists as a fundamental element in the growth and development of a sustainable tourist destination. The tourists’ evaluation of the seven elements of the tourism product further revealed the price of the offering as deeming too high, while attractions, image, accommodation and activities and tours were the outstanding elements of the resort destination’s tourism product. A mixed reaction (mainly neutral), were noted on the accessibility and the facilities of the resort destination tourism product.
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Nyaruwata, Shepherd, and Douglas Runyowa. "Transport Choices and Tourism Destination Competitiveness: The Case of Zimbabwe." Business and Economic Research 7, no. 2 (October 16, 2017): 332. http://dx.doi.org/10.5296/ber.v7i2.12000.
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The tourism industry in Zimbabwe has experienced fluctuating trends in its growth since the dawn of the new millennium. The Ministry of Tourism and Hospitality Industry undertook a visitor exit survey in 2015/2016 period. The purpose of the study was to gather visitors’ views on Zimbabwe as a tourist destination in order to guide policy formulation on the sector. One of the objectives of the survey was to assess the visitor perceptions of Zimbabwe as a competitive tourist destination. Questionnaires were administered to departing visitors at the country’s three international airports and seven border posts during the period July 2015 until June 2016. The results of the survey indicated that 77% of visitors use road transport to enter into the country. The survey also showed that 18% of visitors to the country travelled by air. It is recommended that that the government accelerates the implementation of the open skies policy so as to attract more direct international airlines to fly into the country. It is also recommended that the government undertakes massive improvement of the road infrastructure in the country so as to encourage the geographical distribution of tourists within the country. It is finally recommended that the private sector and the national tourist organization, Zimbabwe Tourist Authority (ZTA) engage international tour operators and persuade them to develop and promote fly-drive tour packages to the country.
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Chigora, Farai, and Promise Zvavahera. "International Host Communities: A Positioning Platform for Zimbabwe Tourism Brand." Business and Management Horizons 3, no. 2 (November 9, 2015): 70. http://dx.doi.org/10.5296/bmh.v3i2.8548.
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The study investigated the strength of showcasing Zimbabwe tourism destination offerings at international platforms to its tourism brand performance. This was mainly based on the fact that the Zimbabwe tourism destination authorities are investing more in selling the country’s tourism brand at international platforms but not gaining a huge mileage in positioning the brand. The study employed a mixed methods research design combing both quantitative and qualitative approaches in extracting data from respondents. An in-depth interview was employed first as a qualitative technique in order to find the most common showcasing platforms from Zimbabwe tourism brand. This was done to senior managers and experts in the Zimbabwe tourism industry. Their responses revealed the platforms as carnivals, road shows, indabas, regional magazines and international interactive websites. A quantitative research was therefore done using survey questionnaires that were distributed to foreigners and local in order to assess the most dominant platform for positioning Zimbabwe’s tourism brand. The results show that indabas are the most effective platforms to brand Zimbabwe tourism brand. This is followed by international interactive websites and regional magazines. The research recommended that internationlising brand showcasing does not yield more on its own. There is a need to start with intensive local acceptance then go regional and international.
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Mutanga, Chiedza, Edson Gandiwa, Never Muboko, and Oliver Chikuta. "Sustainability of Wildlife Tourism: Tourist Perceptions on Threats to Wildlife Tourism in Two State Protected Areas in Zimbabwe." African Journal of Hospitality, Tourism and Leisure, no. 10(3) (June 30, 2021): 895–911. http://dx.doi.org/10.46222/ajhtl.19770720-139.
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The study sought to determine tourist perceptions on the threats to the sustainability of wildlife tourism using a case study of two state protected areas in Zimbabwe. Using close-ended questionnaires, we collected data from 128 tourists in December 2015. Results show respondents generally perceived all the seven tested threats as serious, i.e., illegal hunting, destruction of wildlife habitats, human-wildlife conflict, lack of involvement of local people in national park tourism, lack of benefits from the national park to local communities, negative attitudes towards tourism by local residents, and poor local community and national park relationships. Moreover, respondents generally had similar perceptions on the impacts of the threats on the sustainability of wildlife tourism regardless of their gender, age, level of education and income. We conclude tourists are more environmentally conscious and well informed of the threats to wildlife tourism in Zimbabwe, which may indicate willingness to support conservation. It is thus necessary for park management to promote local people participation in ecotourism, enhance innovative law enforcement measures as well as motivate tourists to participate in conservation. Results could help broaden policy decision-makers' knowledge base in response to sustainable wildlife tourism development challenges.
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Chigora, Farai, and Promise Zvavahera. "Strategic Management and Branding Panacea for Surviving in Volatile Environments: Case of Zimbabwe Tourism Industry." Business and Management Horizons 3, no. 2 (November 9, 2015): 24. http://dx.doi.org/10.5296/bmh.v3i2.8543.
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The Zimbabwe tourism destination has been rebranded three times between the years 1980 and 2011. It started with the brand name “Discover Zimbabwe” after independence in 1980, to “Africa Paradise” in 1996, then “Zimbabwe a World of Wonders” in 2011. The change was done as an effort to strategically position the country’s tourism destination through an attractive brand. The first two brands failed to change the perceptions of tourists towards Zimbabwe. This study sought to explore strategic factors that might have affected the tourism destination. The research applied both quantitative and qualitative approaches to extract data. The results showed that the majority of tourism players in Zimbabwe used the branding concept separately from strategic management. The study discovered that the failure of the tourism industry is attributed to the failure by the authorities to strategically consult key stakeholders in the formulation of the brand. The study therefore, recommended a brand-strategic model suitable for tourism destinations emphasising on combining branding and strategic management.
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Chigora, Farai, and Clever Vutete. "Elasticity of Demand a Critical Form Tourism Market Position: Understanding Zimbabwe Tourism Destination." Case Studies in Business and Management 2, no. 2 (November 13, 2015): 18. http://dx.doi.org/10.5296/csbm.v2i2.8570.
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The study investigated the concept of elasticity of demand in relation to Zimbabwe tourism destination performance. The main variables for analysis as drivers for elasticity of demand in Zimbabwe tourism destination have been identified as price charged, tourists’ disposable income, price of other related tourism destinations, marketing and media publicity. The study applied a triangulation research design (both quantitative and qualitative designs). The results of the research showed that price, disposable income and price of other related tourism destinations are critical in enhancing market position of the Zimbabwe tourism destination. Also tourism specified variables which are naturalistic and cultural originality have proved to be on the forefront in improving tourism demand. This is because they are tools which enhance decision making, pricing strategy, government tax levels and price discrimination. The research therefore recommended a low pricing strategy to meet the general economic affordability, aligning to the low disposable income of the locals and matching with the prices charged by other regional and international destinations so as to be competitive and gain market share. Original culture and sustainable management of natural resources have been regarded as pertinent drivers to improve tourism demand in Zimbabwe.
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Mawanza, Wilford. "Foreign Exchange Exposure Management Practices by Zimbabwe's Tourism and Hospitality Companies: A Case for the Depreciation of Rand (2014-2016)." Journal of Economics and Behavioral Studies 8, no. 4(J) (September 5, 2016): 123–32. http://dx.doi.org/10.22610/jebs.v8i4(j).1368.
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One of the key challenges for tourism and hospitality in the Sub-Sahara Africa (SSA) region is currency behaviours and Exchange rate regime choices. When a company engages in international business foreign currency risk management becomes a crucial part of doing business and the tourism industry of Zimbabwe was not spared on this issue. The objective of this research was to assess the foreign exchange (forex) Exposure Management Practices by Zimbabwe's tourism and hospitality companies. The study was done through a survey on 28 operators in Zimbabwe. A qualitative research approach was adopted in analysis of the data It was found out that the most commonly used ways of reducing the exposure by Zimbabwe's tourism companies were the amicable and mixed-method approaches, of receiving the currency and use it in the country of origin to import materials, matching receipts and payments in foreign currency, risk shifting though it come with low volumes and compromised repeat business. The study recommended that companies and the entire economy must consider invoicing products and services in Rands and even use the rand as a reporting currency. If for example tourism and hospitality players would price regional tourists especially from South Africa and other Rand countries, ignoring the impact of rand depreciation, it would mean that Zimbabwe's tourism and hospitality providers will be in direct competition with the former's own local service providers based on rand priced packages.
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Felicity N Ncube and Oliver Chikuta. "Perceived Economic Impact of Religious Tourism: The Case of Zimbabwe." Hospitality & Tourism Review 1, no. 2 (November 15, 2020): 1–13. http://dx.doi.org/10.38157/hospitality-tourism-review.v1i2.211.
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Purpose: The purpose of the study was to assess the perceived economic impact of religious tourism in Zimbabwe. The research objectives were (1) to determine the nature of religious tourism in Zimbabwe, (2) to determine the key success factor for economically viable religious tourism in Zimbabwe, (3) to ascertain the perceived economic contribution of religious tourism, and finally (4) to propose strategies for economically sustainable religious tourism in Zimbabwe.
Methods: The research adopted a qualitative approach and was descriptive in nature. The study focused on Harare and the study population was made up of a cross-section of tourism service providers in Harare, religious leaders, and the Zimbabwe Tourism Authority. Purposive sampling was used for service providers and as well as religious leaders.
Results: The research findings revealed that there are a lot of religious tourism activities that take place in Zimbabwe, particularly Harare, and normally take the form of pilgrimages, religious conferencing, healing and deliverance nights, and worship. The perceived economic value derived includes employment creation for the locals, an increase in foreign currency generation, and an increase in sales revenue. The research findings also show that for religious tourism to be economically sustainable there is a need for government involvement, re-packaging of the product, and investment in local infrastructure.
Implications: Zimbabwe Tourism Authority and the private sector need to take the religious tourism market seriously and make deliberate efforts to harness this growing market.
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Dr Shepherd Nyaruwata. "A Tourism Planning of Zimbabwe for 1980-2018: A Critical Assessment." Hospitality & Tourism Review 1, no. 2 (November 15, 2020): 14–24. http://dx.doi.org/10.38157/hospitality-tourism-review.v1i2.213.
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Purpose: The purpose of the study was to assess how far the government of Zimbabwe’s tourism policies and strategies have affected the development of the tourism and hospitality sector.
Methods: The study was based on a review of the literature on tourism development in Zimbabwe. A range of peer-reviewed papers, reports from the United Nations World Tourism Organization (UNWTO). reports from the Zimbabwe Tourism Authority (ZTA), and those of the Ministry of Environment, Tourism, and Hospitality Industry were consulted. The information offered a clear picture of how far the government had contributed to influencing the development of the tourism and hospitality industry during the period.
Results: The results of the study showed that for the period up to 2000 the government played only a facilitating role in the development of the sector. The results further showed that the government took a more proactive role in planning the development of the industry only when the persistent negative image of the country threatened the collapse of the sector.
Implications: It is recommended that the country effectively implements the National Tourism Master Plan and the National Tourism Sector Strategy which were launched in 2016 and 2018 respectively. A constant review of the National Tourism Sector Strategy will ensure an effective response to the global and national macro-economic, social and political changes that will occur during the plan period.
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Chigora, Farai, and Promise Zvavahera. "Awareness Completes Brand Loyalty: Reality of Zimbabwe Tourism Destination." Business and Management Horizons 3, no. 2 (November 9, 2015): 60. http://dx.doi.org/10.5296/bmh.v3i2.8547.
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The study investigated the supremacy of raising tourism destination awareness in improving brand loyalty. This was based on the fact that Zimbabwe as a tourism destination has received global awareness through various campaigns but still failing to improve its tourism destination brand loyalty. Therefore the study applied both a positivists and interpretivist’s paradigm using quantitative and qualitative research designs respectively. Sequentially the research design started with a qualitative approach whereby senior managers in the tourism industry were interviewed and agreed that the most common sources of brand loyalty are brand awareness, brand image and perceived brand quality. These variables were then investigated on their relationship to brand loyalty using survey questionnaires that were distributed to the three main sectors of the tourism industry namely accommodation, travel and resorts. The results of the study showed that brand image is the most dominant variable which needs to be uplifted in order to improve Zimbabwe tourism destination’s brand loyalty. This is then followed by brand awareness and perceived brand quality. It is when there is an acceptable image of the Zimbabwe’s tourism brand that positive brand awareness will be created and perceived quality will be enhanced in moment of truth experiences. The study recommended an intensive media campaign to change the current negative perception on Zimbabwe as a tourism destination and sponsored familarisation tours. Also the study recommended an effective evaluation of the tourism products and services in order to see if they are of required quality and an intensive stakeholder involvement in brand formulation.
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Chigora, Farai, and Promise Zvavahera. "“Culture” a Panacea for Brand Survival: Feasibility Analysis of Zimbabwe Tourism Destination." Business and Management Horizons 3, no. 2 (November 9, 2015): 45. http://dx.doi.org/10.5296/bmh.v3i2.8545.
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The study investigated culture as one the strategies that can be used to enhance survival of Zimbabwe tourism brand. This is because like other African tourism destinations, Zimbabwe is rich in unique traditional culture but failing to improve its global tourism brand identity. The study was based on a mixed methods research design combining both quantitative and qualitative approaches in collecting data from respondents. The qualitative method was used to find out the most crucial variables that contribute to culture identity in Zimbabwe tourism destination. This was done through in-depth interviews with the experts and managers in the tourism industry. The responses showed that the most common sources of culture identity are beliefs and norms, national dress code, galleries and heritage, originality in values and language. These variables were then investigated on their effect to Zimbabwe tourism destination branding using survey questionnaires as quantitative research instruments. The respondents for the questionnaires were from the travel sector, accommodation sector, resorts, Ministry of Tourism and Hospitality, Zimbabwe Tourism Authority, Ministry of Culture and Ministry of Environment. The results of the study show that national dress code is the most important source for Zimbabwe tourism cultural branding followed by galleries and heritages and originality in values. The study therefore recommended these three as the most core source for branding Zimbabwe tourism destination using culture. The other variables which are language, beliefs and norms have been regarded as supporting cultural factors and a model was designed to show the relationships.
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Chigora, Farai, and Promise Zvavahera. "Be Green and You are Branded: Case of Small to Medium Enterprises in Zimbabwe Tourism Sector." Journal of Entrepreneurship and Business Innovation 2, no. 2 (July 6, 2015): 1. http://dx.doi.org/10.5296/jebi.v2i2.7963.
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This study explored the effect of green management in sustainable development in the branding of Small to Medium Enterprises (SMEs) in the tourism sector in Zimbabwe. The study focusedon businesses in the accommodation, travel and resorts areas of the tourism industry in Zimbabwe. The study used both quantitative and qualitative research design whereby data was extracted from the respondents using questionnaires and in-depth interviews. Thekey respondents to the study were managers and employees in the accommodation, travel sectors. The results of the study showed that SMEs in the Zimbabwean tourism industry do not appreciate the impact of green management as a branding tool. The findings indicated that most of the respondents were not aware on what of what green management is all about. Afew managers appreciated the concept and concurred that green management in deed was being practised by large corporations the world over. It was concluded that having green and eco-labels displayed on business premises, letterheads and other business exchange would improve their branding and identity to the world. The study recommended that the operators in the accommodation, travel and resorts should adopt green and eco-certification programs so as to attract the modern enlightened tourist who is green and eco-sensitive.
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Chigora, Farai, Emmanuel Mutambara, Joram Ndlovu, Joe Muzurura, and Promise Zvavahera. "Towards Establishing Zimbabwe Tourism Destination Brand Equity Variables through Sustainable Community Involvement." December 2020, no. 9(5) (December 31, 2020): 1094–110. http://dx.doi.org/10.46222/ajhtl.19770720-71.
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The study investigated the contribution of local communities to Zimbabwe tourism destination brand equity through sustainable tourism practices, with a view of developing a model. A comparative investigation of two popular resorts in Zimbabwe which are Victoria Falls and Domboshava Curves was carried out. A sequential mixed method was used to get research data. Results from in-depth interviews showed that sustainable brand equity through community involvement can be developed from the following: maintaining culture; attractive traditional villages; traditional music and dances; unique traditional dressing; provision of indigenous food and drinks; guiding tourists and provision of transport and accommodation. A further survey then produced variables that were used to construct a community based sustainable brand equity model for the study. These variables were then grouped into two that is, household activities and service provision. Household activities included: providing indigenous food and drinks; attractive homesteads; and unique dress code. The service provision was discovered as guiding tourists in their activities and provision of transport. The study then recommended local eco-responsibility, destination manager partner with locals, cultural tourism focus and customisation of sustainable tourism.
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Chigora, Farai, and Promise Zvavahera. "Realigning Value Chain Concept towards Destination Branding: Zimbabwe Tourism Destination Reality." Business and Management Horizons 3, no. 2 (November 9, 2015): 34. http://dx.doi.org/10.5296/bmh.v3i2.8544.
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The study analysed the value chain model that was used to analyse the sustainable competitive advantage of manufacturing businesses by Porter in 1985. The processes of the model which are both primary and secondary variables were matched and compared to the tourism destination processes. This was done in order to design a specific value chain model that can be used by a tourism destination so as to improve brand equity. The study therefore analysed Zimbabwe as a tourism destination which needs to improve its brand equity through an effective tourism value chain. The study used a sequential mixed method in order to establish data from respondents. It started with a qualitative design whereby by Zimbabwe tourism destination processes were established through in-depth interviews from various experts in the industry. The identified variables were local people, natural resources and destination marketers. Also the respondents agreed that the secondary factors for a Zimbabwe tourism destination value chain include finance, skilled human resources, infrastructure, sustainable practices and global partnerships. The relationship of Zimbabwe tourism destination variables to Porter’s primary value chain activities were identified through a quantitative design using survey questionnaires. The results of the study showed that the inbound logistics is related to local people, operations to natural resources and outbound logistics to destination marketers. The study recommended a value chain model specifically for tourism destinations that comprise of local people, natural resources and destination marketers as the primary activities. An effective mix of the tourism primary factors and secondary factors (finance, infrastructure, skilled human resources, sustainable practices and global partners) will lead to improved brand equity for the Zimbabwe tourism destination.
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Precious Mazhande and Patrick Walter Mamimine. "Developing a Model for Packaging and Popularizing Township Tourism in Zimbabwe." Hospitality & Tourism Review 1, no. 2 (November 15, 2020): 50–65. http://dx.doi.org/10.38157/hospitality-tourism-review.v1i2.217.
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Purpose: There is tremendous potential for vibrant township tourism in Zimbabwe. The country boasts an abundance of township tourism resources such as monuments of colonial history, administrative centers, informal sector activities, co-existence of traditional and modern cuisine, art and craft centers, community markets, iconic personalities and buildings, and others. Despite this rich heritage of tourism resources, township tourism has failed to attract a critical mass of clients to make it viable thereby depriving the country of potential revenue of this form of alternative tourism. Keeping this in mind, the main objective of the study was to develop a model for packaging and popularising township tourism in Zimbabwe.
Method: The study adopted a qualitative methodology. Data were collected from Tour operators, residents, and Zimbabwe Tourism Authority through participant observations and in-depth interviews. Data were analyzed using a thematic approach.
Results: The study revealed key challenges to the growth of township tourism being lack of finance, lack of support from authorities, illegal operators, and limited access to markets, stringent operational laws, and poor understanding of the concept. Furthermore, tour operators and residents were of the view that information should be disseminated through publicity associations, using brochures and travel shows to aid in popularising township tourism. Respondents highlighted the need for educating all stakeholders on township tourism and creating mutual relationships.
Implications: Recommendations included stakeholder involvement and tour operators’ in-depth knowledge of iconic tourism resources in the township. It further recommends a strategic partnership with international tour operators offering township tourism.
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Chigora, Farai, and Chipo Katsande. "Attributes, Benefits and Attitudes: Construct of Zimbabwe Tourism Brand Association Amid Covid-19 Pandemic." International Journal of Business, Management and Economics 2, no. 3 (September 1, 2021): 169–83. http://dx.doi.org/10.47747/ijbme.v2i3.317.
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The study investigated the factors reflecting and building positive brand association for Zimbabwe tourism destination into the resurgent of COVID-19 pandemic. The focus was on three primary sources of brand association comprising attributes, benefits, and attitudes, which were then assessed to come with the most dominant element(s) for restoring a positive global image. A mixed sequential qualitative to quantitative research design was applied for the study. Qualitative research established sources for the brand association as themes that are acknowledged to be prevailing in Zimbabwe tourism destinations. This was achieved through in-depth interviews with participants who were purposively selected for the study. Further quantitative research was done to understand the most dominant factors for brand association and categorize them as attributes, benefits or attitudes. Results from qualitative research informed the themes for a brand association: perception by the origin of the tourist; references from others; the hospitality of tourism providers; media reports; existing natural resources; accessibility; cultural originality; government policies; and adventure. Quantitative results showed that perception by the origin of the tourist, references from others, the hospitality of tourism providers, media reports, natural resources and accessibility were the most dominating sources of brand association. To conclude, the study brand attitude was discovered as most effective in constructing a lasting association amid and beyond the COVID-19 pandemic. The study recommended innovative partnerships with global tourism agents in various target markets, intensive training of operators and employees in customer care, refurbishing tourism facilities, maximizing E-friendly customer care systems, and maintaining original aesthetic nature.
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Phanos Matura and Aretha Takaza. "Profiling The Needs and Wants of Millennials in The Tourism Industry: Implications for Zimbabwe." Hospitality & Tourism Review 1, no. 2 (November 15, 2020): 36–49. http://dx.doi.org/10.38157/hospitality-tourism-review.v1i2.215.
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Purpose: The main purpose of the paper is to profile the needs and wants of millennials in the tourism industry and their implications for tourism operators in Zimbabwe.
Methods: The study adopted a qualitative design approach with document analysis being the data collection method. Data were analyzed thematically.
Results: The major finding was that millennials desire authentic and memorable experiences, they are highly knowledgeable, have strong digital skills, they are social media creatures and are permanently connected online, they are particular and question everything, they prefer leisure and recreational activities, they prefer hotel facilities with health-oriented facilities like fitness centers and they practice volunteer tourism. Millennials are different, they think and act differently, and their travel choices and preferences are different from the generations before them.
Implications: Tourism operators including hotels should adapt their service delivery systems to the needs and wants of millennials to achieve superior business performance. There is a need for the adoption of proactive marketing strategies as well as taking full advantage of the opportunities presented by millennials in the tourism industry in Zimbabwe.
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Woyo, Erisher, and Elmarie Slabbert. "Cross-border destination marketing of attractions between borders: the case of Victoria Falls." Journal of Hospitality and Tourism Insights 2, no. 2 (June 3, 2019): 145–65. http://dx.doi.org/10.1108/jhti-10-2018-0073.
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PurposeThe success of tourism destinations is in many cases measured from a competitive advantage perspective, not from a collaborative advantage perspective, which limits the possibilities of destination marketing in a collaborative cross-border context. Currently, the marketing efforts of Victoria Falls are highly fragmented as each country promotes the attraction separately. The purpose of this paper is to explore the cross-border destination marketing possibilities and realities of Victoria Falls from a demand and supply side perspective.Design/methodology/approachA quantitative approach was applied in this study, with two separate surveys being conducted. Data for the demand side were collected by means of a questionnaire that was distributed by fieldworkers, while data for the supply side were collected online. The data were analysed using descriptive statistics, factor analyses and one-way analysis of variance.FindingsFive specific tourist motivations for visiting Victoria Falls were identified using demand data, of which sightseeing and destination attributes were the most important. Significant differences were found for tourists’ cross-border experiences using different border access points. Using supply data, challenges and opportunities of cross-border marketing were analysed. The most important opportunity was identified as cooperation, while the key challenges were economic and policy related. It is important to see the bigger picture and how cooperation can benefit both countries, which is unfortunately not currently the case for Zambia and Zimbabwe.Practical implicationsThere is a need for tourism destinations to shift from competition-based strategies to collaboration-based strategies in order to be successful. Cross-border marketing requires that each country understands tourists’ motivations and experiences. For Zambia and Zimbabwe to increase their tourist arrivals, income and investment opportunities, both countries must move away from isolating their marketing efforts of Victoria Falls. It is important to look beyond the individual benefits for each country and focus on the combined benefits. The challenges identified in this study must be addressed if Zambia and Zimbabwe’s cross-border marketing of Victoria Falls is to be effective. The integration of demand and supply views is thus critical for cross-border marketing to be effective and successful.Originality/valueResearch on cross-border destination marketing of shared border attractions is limited. With regard to Victoria Falls, such research has never been explored in an academic context. This study has value for destination marketers of Zambia and Zimbabwe, especially for attractions that are shared between their borders such as Victoria Falls and Kariba Dam. Additionally, the study has implications for attractions that are shared across the borders of southern African countries like Zimbabwe, South Africa and Mozambique, as well as other attractions shared between borders in the global context.
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Mushawemhuka, William, Jayne M. Rogerson, and Jarkko Saarinen. "Nature-based tourism operators’ perceptions and adaptation to climate change in Hwange National Park, Zimbabwe." Bulletin of Geography. Socio-economic Series 42, no. 42 (December 1, 2018): 115–27. http://dx.doi.org/10.2478/bog-2018-0034.
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Abstract Climate and weather are important resources for tourism. In particular, nature-based tourism activities and operations are largely dependent on and affected by environmental conditions and changes. Due to the significant socio-economic role of the nature-based tourism and the tourism industry, in general, in the region of southern Africa it is important to understand the dynamics between the industry and climate change. A key aspect of this understanding are perceptions and adaptation preparedness of tourism operators towards the estimated impact of climate change. There is a dearth of empirical studies on climate change perceptions and adaptation in nature-based tourism operations across southern Africa and specifically from Zimbabwe. This research gap is addressed in this article which provides an exploratory analysis of the nature of climate change adaptation practices occurring in southern Africa using evidence from Hwange National Park, Zimbabwe.
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Chigora, Farai, and Clever Vutete. "Comprehending Determinants of Demand: Zimbabwe Tourism Destination Scenario." Issues in Economics and Business 1, no. 2 (December 7, 2015): 17. http://dx.doi.org/10.5296/ieb.v1i2.8689.
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<p>The study investigated on the most dominant determinants of tourism consumption in Zimbabwe tourism destination. The research design was a QUAL to QUAN sequential mixed method starting with a qualitative research design followed by quantitative research. The qualitative research helped in getting the main determinants of demand using in-depth interviews from managers and experts in the tourism industry. The agreed determinants include disposable income, demographic changes, change in taste and preferences, religion dynamics, globalization, marketing and advertisement, customer knowledge, destination branding, social networks, destination’s own price, price of other destinations and media propaganda. These where then tested for their dominance in the accommodation, travel and resort sectors in Zimbabwe through a quantitative design. The results showed that the most controlling determinants of tourism demand in these three sectors include destination’s own prices, level of disposable income, social network discussions, media propaganda, marketing and advertising. The study recommended a low pricing strategy, extensive marketing and utilization of e-resources in marketing.</p>
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Chigora, Farai, and Clever Vutete. "Comprehending Determinants of Demand: Zimbabwe Tourism Destination Scenario." Issues in Economics and Business 1, no. 2 (December 7, 2015): 24. http://dx.doi.org/10.5296/ieb.v1i2.8690.
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<p>The study investigated on the most dominant determinants of tourism consumption in Zimbabwe tourism destination. The research design was a QUAL to QUAN sequential mixed method starting with a qualitative research design followed by quantitative research. The qualitative research helped in getting the main determinants of demand using in-depth interviews from managers and experts in the tourism industry. The agreed determinants include disposable income, demographic changes, change in taste and preferences, religion dynamics, globalization, marketing and advertisement, customer knowledge, destination branding, social networks, destination’s own price, price of other destinations and media propaganda. These where then tested for their dominance in the accommodation, travel and resort sectors in Zimbabwe through a quantitative design. The results showed that the most controlling determinants of tourism demand in these three sectors include destination’s own prices, level of disposable income, social network discussions, media propaganda, marketing and advertising. The study recommended a low pricing strategy, extensive marketing and utilization of e-resources in marketing.</p>
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Mkono, Muchazondida. "The Future of Tourism in Zimbabwe: Towards Sustainability?" Tourism Analysis 15, no. 3 (October 1, 2010): 387–91. http://dx.doi.org/10.3727/108354210x12801550666349.
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Bobo, Tinashe, Tendai P. Mudombi, and Edith Gopo. "Unlocking Urban Tourism Through City Branding." International Journal of Urban Planning and Smart Cities 2, no. 1 (January 2021): 45–58. http://dx.doi.org/10.4018/ijupsc.2021010104.
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This article discusses the concept of city branding and how it can unlock urban tourism in urban areas of the developing world. City branding has emerged as a sophisticated tool for cities to (re)assert themselves in a global economic market. Cities are concerned with establishing their own images in order to attract tourists, investors, business people, students, and skilled personnel. This study focuses on Harare in Zimbabwe which is currently in the middle of preparing a city master plan to guide development for the next 15-20 years. Harare is strategically positioned as far as the country's open for business mantra is perceived. However, Harare's brand, the ‘Sunshine City', has lost its sparkle due to a plethora of urban planning challenges. The study was based on a wide desk study and content analysis. The research highlighted gaps in city branding practices in which history, modernity, and planning are lacking. Hence, urban planning practices such as master planning may help cities (re)assert themselves in the global cities economic and tourist networks.
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Tichaawa, Tembi M., and Sakhile Moyo. "Urban resident perceptions of the impacts of tourism development in Zimbabwe." Bulletin of Geography. Socio-economic Series 43, no. 43 (March 16, 2019): 25–44. http://dx.doi.org/10.2478/bog-2019-0002.
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AbstractThis study examines the perceptions of urban residents towards the socio-economic and environmental consequences of tourism development in Zimbabwe. Perceptions were tested using empirical data that were gathered from a sample of 384 adult members, representing urban households in Bulawayo. The results from a semi-structured survey revealed that such sociodemographic variables as gender, education, length of stay and income are relatively predictable of their attitude towards tourism. Further, although the urban residents tended to perceive tourism impacts positively, they reacted more strongly to the environmental impacts involved than to the economic and sociocultural impacts. The urban geographic context of this study makes this finding significant, as it indicates that urban residents have an environmental consciousness with regard to tourism. The study has implications for tourism development planners and destination managers, in terms of enhanced engagement with the urban residents regarding tourism development, irrespective of the likelihood of residents supporting future development.
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Makoni, Logistic, and Tembi Tichaawa. "Impact Analysis of the COVID-19 Pandemic on the Informal Sector Business Tourism Economy in Zimbabwe." African Journal of Hospitality, Tourism and Leisure 10(1), no. 10(1) (February 28, 2021): 165–78. http://dx.doi.org/10.46222/ajhtl.19770720-93.
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This study sought to conduct a socio-economic impact assessment of the COVID-19 pandemic on informal business tourism in Zimbabwe. The specific objective of this study was to identify the extent to which the informal business tourism economy in Zimbabwe has been affected by the COVID-19 pandemic and to prescribe guidelines and frameworks of workable actions to address the problems. As such, the study adopted a desktop research approach in which a thematic analysis of existing tourism development literature on business tourism in developing economies served as the basis for the arguments presented. Key issues highlighted in the paper include impacts on the supply of basic commodities and household income of the traders and business operations of the related businesses in the formal sector, traders’ survival strategies during the course of the national lockdown, and implications on the way forward. Furthermore, the study offers conclusions and implications drawn from the themes formulated from these key issues. The study also provides insights on the vulnerability of the informal business tourism sector to unforeseen occurrences, and how the affected stakeholder can recover from such a blow.
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., Phanos Matura. "Digital Marketing Mix Strategies in the Tourism Industry in Zimbabwe: A Masvingo Tourism Destination Perspective." International Journal of Engineering and Management Research 8, no. 6 (December 31, 2018): 211–19. http://dx.doi.org/10.31033/ijemr.8.6.22.
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Tembi M., TICHAAWA, and MAKONI Logistic. "SOCIODEMOGRAPHIC INFLUENCES ON RESIDENTS’ PERCEPTIONS OF TOURISM DEVELOPMENT IN ZIMBABWE." GeoJournal of Tourism and Geosites 22, no. 1 (2018): 432. http://dx.doi.org/10.30892/gtg.22213-300.
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A Manwa, Haretsebe. "Is Zimbabwe ready to venture into the cultural tourism market?" Development Southern Africa 24, no. 3 (August 29, 2007): 465–74. http://dx.doi.org/10.1080/03768350701445558.
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Muzvidziwa, Victor Ngonidzashe. "Eco-tourism, Conservancies and Sustainable Development: The Case of Zimbabwe." Journal of Human Ecology 43, no. 1 (July 2013): 41–50. http://dx.doi.org/10.1080/09709274.2013.11906610.
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Child, Graham. "Tourism and the Parks and Wild Life Estate of Zimbabwe." Tourism Recreation Research 10, no. 2 (January 1985): 7–11. http://dx.doi.org/10.1080/02508281.1985.11014378.
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David Damiyano and Nirmala Dorasamy. "The diaspora effect to poverty alleviation in Zimbabwe." Restaurant Business 118, no. 11 (November 21, 2019): 381–416. http://dx.doi.org/10.26643/rb.v118i11.10703.
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The main objective of this study is to empirically examine the impact of diasporas on poverty alleviation in Zimbabwe from 1980 to 2017. Thus, this research analysis explores the empirical poverty alleviation impact of formal diaspora in Zimbabwe, using per capita GDP and income inequality as control variables. Using the Ordinary Least Squares estimation at first difference and linearized data, the study found no statistical evidence that remittances contribute towards poverty reduction in Zimbabwe over the period under review. However, per capita GDP and income inequality with positive and negative expected signs, were found to have statistically significant coefficients at 1 percent and 10 percent, respectively and accounted for 65 percent of changes in poverty levels in Zimbabwe. The study failed to establish a relationship between remittances and poverty levels in Zimbabwe because it used the data on remittances from the formal channels only while most of the remittances get their way into the economy through informal channels. The study goes on further to recommend measures that improve formal inflows of remittances into the economy such as granting voting franchise to people in the diaspora so that they can participate in the country’s democratic processes as well as putting in place policies that promote the investment of diaspora monies into the financial sector and help enhance financial literacy of both migrants and their households.
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Matura, Phanos, Joseph Mbaiwa, and Stephen Mago. "Marketing Mix Strategies of Small and Medium Tourism enterprises in Masvingo Province, Zimbabwe." African Journal of Hospitality, Tourism and Leisure, no. 10(3) (June 30, 2021): 1025–47. http://dx.doi.org/10.46222/ajhtl.19770720-147.
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The study sought to identify the marketing mix strategies of small and medium tourism enterprises (SMTEs), focusing on lodges and hotels of Masvingo Province in Zimbabwe. The continued low business performance by SMTEs in Masvingo Province motivated the study. The marketing mix theory underpinned the study. The ten tourism marketing mix strategies, namely product, price, place, promotion, people, process, physical evidence, programming, packaging, and partnership were the strategy variables of the study. The study employed a quantitative research approach. An online structured questionnaire was used to collect data from all the 250 owners and managers of SMTEs. Statistical Package for Social Sciences (SPSS) version 26 was used for the analysis of data. The main study findings were that SMTEs in Masvingo Province use all the ten tourism marketing mix strategies, albeit with varying degrees of application. The three most used strategies were product, packaging, and price. The three least used strategies were people, programming, and partnership. The moderately used strategies were physical evidence, promotion, place, and process. The value of this study relates to the use of a ten tourism marketing mix framework by SMTEs. Implications are that study organisations may not reach full performance potential due to unequal use of the ten tourism marketing mix strategy elements.
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Chakaipa, Absai, Vitalis Basera, Memory Chakaipa, and Phamela Dube. "Measuring Hospitality and Tourism Management Students’ Satisfaction with Work Related Learning Using Partial Least Squares in Zimbabwe." Hospitality & Tourism Review 2, no. 1 (April 22, 2021): 14–34. http://dx.doi.org/10.38157/hospitality-tourism-review.v2i1.259.
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Purpose: The study assessed Tourism and Hospitality Students’ satisfaction with work-related learning (WRL) attachment using a two-stage extended model proposed by Taylor and Geldenhuys (2019). It also intends to determine if there are significant student satisfaction differences between males and females and between the students pursuing bachelor or diploma in Tourism and hospitality. Also, the study assessed if there is a moderation effect of a third variable (intermediate) on expectation and perception to students’ satisfaction.
Method: Data were collected from 488 students using a survey instrument at the onset and at the end of the attachment. Analysis of results was done using both SPSS 23 and R 4.0.3. The study also applied the Multi-Group Analysis-Partial Least Squares (MGA-PLS) analysis permutation to test students’ satisfaction.
Results: The research found no significant differences between males and females, and the students’ category (bachelor and diploma) on both Expectation-Satisfaction and Perception-Satisfaction relationship in model A. However, the study found significant differences between males and females in the perception-satisfaction relationship in Model B. The MGSA-PLS results revealed that male students have a positive and significant effect on the perception-satisfaction relationship as opposed to a negative and insignificant effect for females. The moderating effect test revealed that a third construct, INTER - Intermediate variable (a product of construct Perceptions and Expectation) has a positive impact on student satisfaction.
Implications: There is a need for collaboration between hospitality industry players and academics in curriculum design, so as to meet the demands of the industry.
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Kanokanga, Farayi Phillip. "Domestic Tourism Development and Anchor Attractions: „Tourisming‟ the Small Towns in Zimbabwe - The Tourists‟ Perspectives." IOSR Journal of Humanities and Social Science 19, no. 4 (2014): 54–56. http://dx.doi.org/10.9790/0837-19425456.
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Mutanga, Chiedza Ngonidzashe, Sebastian Vengesayi, Oliver Chikuta, Never Muboko, and Edson Gandiwa. "Travel motivation and tourist satisfaction with wildlife tourism experiences in Gonarezhou and Matusadona National Parks, Zimbabwe." Journal of Outdoor Recreation and Tourism 20 (December 2017): 1–18. http://dx.doi.org/10.1016/j.jort.2017.08.001.
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Chimuka, Garikai. "Western hysteria over killing of Cecil the lion! Othering from the Zimbabwean gaze." Tourist Studies 19, no. 3 (March 8, 2019): 336–56. http://dx.doi.org/10.1177/1468797619832316.
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The Western media exploded in August 2015 because of a lion killed in Africa. Politicians, conservationists, civil society, musicians, sports stars, talk show hosts and ordinary people were outraged by the killing of a lion called Cecil in Zimbabwe. Interestingly there was not much focus on the reaction of Zimbabweans who were most injured by Cecil’s death. If anything, Zimbabweans were surprised by the blanket coverage of Cecil. In this essay, Zimbabweans’ reaction to the Western media coverage was analysed within the broader context of Edward Said’s concept of ‘Othering’. Viewing the concept of Othering through the Zimbabwean lenses deepened and widened the traditional definition of Othering to include self-Othering and what I termed reverse-Othering. The Zimbabwean gaze must be understood and contextualised. Without this understanding, the ultimate outrage over Cecil, which is about sustainable wildlife management, might not be won for local people must be partners in the sustainability endeavour.
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Kumbirai, Mirimi, Vengesayi Sebastian, Kabote Forbes, and Chikafu Jesca. "Tour operators perceptions on “Zimbabwe: A World of Wonders” tourism brand." IOSR Journal of Business and Management 16, no. 1 (2014): 107–17. http://dx.doi.org/10.9790/487x-1615107117.
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Turton, B. J., and C. C. Mutambirwa. "Air transport services and the expansion of international tourism in Zimbabwe." Tourism Management 17, no. 6 (September 1996): 453–62. http://dx.doi.org/10.1016/0261-5177(96)82578-7.
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Gambe, Tazviona Richman. "Rethinking the tenant eviction process in Harare, Zimbabwe." Property Management 36, no. 3 (June 18, 2018): 252–77. http://dx.doi.org/10.1108/pm-12-2016-0069.
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Purpose The purpose of this paper is to explore the lessee eviction process in Zimbabwe in order to suggest possible ways of improving this process that has become a rutted road characterised by a litany of hiccups. Design/methodology/approach The study is guided by the qualitative methodology. Data were mainly collected from property managers operating in the real property market in Harare using in-depth interviews. Analysis of data was done through content analysis. Findings It emerged from the study that the eviction process in Zimbabwe is fraught with impediments and expenses that are sometimes exasperating to property owners and investors. The current eviction regulations favour the lessees at the expense of lessors thus niggling lessees have aggravated the already protracted process by unnecessary appeals. Research limitations/implications The paper only focuses on residential property management and eviction of legal lessees due to non-payment of rentals. Practical implications The rent regulations should be reviewed in order to create a fair legal system that protects the rights of both the lessors and lessees in Zimbabwe. Originality/value The perpetual decline of the economy in Zimbabwe has crippled lessees’ ability to pay rentals. Yet, it has also become intricate to evict defaulting lessees thereby causing loss of income to rental housing investors. Thus, the paper challenges the protracted eviction processes in the real property industry that have prejudiced property owners and scared away potential rental housing investors that are greatly needed to boost the rental market.
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Gohori, Owen, and Peet van der Merwe. "Towards a Tourism and Community-Development Framework: An African Perspective." Sustainability 12, no. 13 (June 30, 2020): 5305. http://dx.doi.org/10.3390/su12135305.
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This article examines the perceptions of local people concerning the potential of tourism to alleviate poverty and bring about community development in the Manicaland Province, Zimbabwe. In-depth interviews, direct observations, and informal conversations were used to collect data in the four districts of Manicaland where there were functional community-based tourism (CBT) projects. After establishing a poverty criterion, data were collected from 43 local poor people in the four districts of the case study area. The results show that tourism development in Manicaland brought about community development through social, economic, environmental and cultural benefits. The authors suggest that there are interrelationships between tourism, poverty alleviation and community development. They show these interrelationships through a tourism and community-development framework which they developed based upon the results of the various methods of data collection used in this study.
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Milne, G. R., and A. Hoole. "The Zimbabwe Natural Resources Management Programme and lessons in cross-cultural exchange." Forestry Chronicle 70, no. 6 (December 1, 1994): 704–9. http://dx.doi.org/10.5558/tfc70704-6.
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Since early 1992, the Ontario Ministry of Natural Resources has been executing a five year, $19 million CIDA-funded capacity building programme in the Republic of Zimbabwe, in southern Africa. The programme has a policy development project (EPCU) in the Ministry of Environment and Tourism head office, and an operational level project (RTB) in the Department of Natural Resources. Training and the exchange of skills, knowledge, and experience are critical elements in both projects. The cross-cultural exchange method used by the two Canadian EPCU advisors has evolved from a direct one-on-one approach with only two Zimbabwean counterparts, to a broader approach involving five primary counterparts in the immediate unit, and several secondary counterparts in other branches of the local Ministry. Both approaches have advantages and disadvantages. From experience gained to date however, the broader approach appears better suited for implementing the EPCU project objectives in light of local conditions and constraints.
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Dube, Kaitano. "Sustainable Development Goals Localisation in the Hospitality Sector in Botswana and Zimbabwe." Sustainability 13, no. 15 (July 28, 2021): 8457. http://dx.doi.org/10.3390/su13158457.
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Many countries have fronted tourism as a tool for achieving Sustainable Development Goals (SDGs) in their voluntary national reviews. Nevertheless, very few studies have examined how the tourism industry has been localising SDGs. Therefore, this study is borne out of that knowledge gap. A qualitative approach comprising the use of primary and secondary data from integrated annual reports was adopted. The study found some progress made by hotel companies in localising SDGs. It emerged that Cresta Hotels and the African Sun group of hotels are only at the inception stage of SDG localisation, focusing on several SDGs that respond to the socio-economic and environmental demands of the environments they work in. Given that most of the work under the SDGs only began inception between 2018 and 2019, there is still a long way to go before meaningful progress can be reported regarding SDG localization, with preliminary evidence showing that the hotel industry is likely to have made significant inroads when the SDGs lapse in 2030 if their efforts are not disturbed by the COVID-19 pandemic. The study recommends continuous monitoring and support for the sector as the SDG framework offers a better and more focused sector to achieve sustainable and responsible tourism in Zimbabwe and Botswana.
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Hughes, David McDermott. "Rezoned for Business: How Eco-Tourism Unlocked Black Farmland in Eastern Zimbabwe." Journal of Agrarian Change 1, no. 4 (October 2001): 576–99. http://dx.doi.org/10.1111/1471-0366.00019.
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Ndhlovu, Pardon, Average Chigwenya, Simon Makuvaza, and Fungai Hamilton Mudzengerere. "Tourism development activities in Chisuma communal area in Hwange Rural District, Zimbabwe." African J. of Economic and Sustainable Development 4, no. 2 (2015): 141. http://dx.doi.org/10.1504/ajesd.2015.069857.
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