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Journal articles on the topic 'Tourism – Zimbabwe'

Author: Grafiati

Published: 4 June 2021

Last updated: 5 February 2022

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1

Makoni, Tendai, and Delson Chikobvu. "Modelling International Tourist Arrivals Volatility in Zimbabwe Using a GARCH Process." April 2021, Volume 10(2) (April 30, 2021): 639–53. http://dx.doi.org/10.46222/ajhtl.19770720-123.

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The aim of the paper was to develop bootstrap prediction intervals for international tourism demand and volatility in Zimbabwe after modelling with an ARMA-GARCH process. ARMA-GARCH models have better forecasting power and are capable of capturing and quantifying volatility. Bootstrap prediction intervals can account for future uncertainty that arises through parameter estimation. The monthly international tourism data obtained from the Zimbabwe Tourism Authority (ZTA) (January 2000 to June 2017) is neither seasonal nor stationary and is made stationery by taking a logarithm transformation. An

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2

Woyo, Erisher, and Edith Woyo. "Towards the development of cultural tourism as an alternative for tourism growth in Northern Zimbabwe." Journal of Cultural Heritage Management and Sustainable Development 9, no. 1 (2019): 74–92. http://dx.doi.org/10.1108/jchmsd-08-2016-0048.

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Purpose Zimbabwean tourism, whose draw-card is wildlife, has been on the decline since land invasions that occurred in 2000. Due to the farm invasions, wildlife-based tourism is no longer a viable option. In cases where traditional industries are declining, cultural tourism has been found to be an effective alternative source of revenue. Cultural and heritage tourism represents a growing special interest market whose demand is very high; however, this sector is yet to be sufficiently explored in the empirical context of Northern Zimbabwe. The purpose of this paper is to explore the development

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Chigora, Farai, and Clever Vutete. "Indifference Curve Supremacy in Tourism Consumption Behaviour: Case of Zimbabwe Destination." Case Studies in Business and Management 2, no. 2 (2015): 27. http://dx.doi.org/10.5296/csbm.v2i2.8571.

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The study was based on the indifference curve analysis as an economics concept that is premised on assessing consumer behaviour driven by their budgets, products choice and maximum satisfaction. The model was applied in the Zimbabwe tourism destination since the behaviour of the tourists has changed from positive to a negative over its offerings. The research was done using both qualitative and quantitative research designs which is a mixed method. The results of the research shows that the budgets of tourists are failing to meet the prices charged in the Zimbabwean tourism destination. Local

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Makoni, Tendai, Delson Chikobvu, and Caston Sigauke. "Hierarchical Forecasting of the Zimbabwe International Tourist Arrivals." Statistics, Optimization & Information Computing 9, no. 1 (2021): 137–56. http://dx.doi.org/10.19139/soic-2310-5070-959.

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The objectives of the paper is to: (1) adopt the hierarchical forecasting methods in modelling and forecasting international tourist arrivals in Zimbabwe; and (2) coming up with Zimbabwe international tourist arrivals Prediction Intervals (PIs) in Quantile Regression Averaging (QRA) to hierarchical tourism forecasts. Zimbabwe’s monthly international tourist arrivals data from January 2002 to December 2018 was used. The dataset used was before the COVID-19 period and were disaggregated according to the purpose of the visit (POV). Three hierarchical forecasting approaches, namely top-down, botto

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Chigora, Farai, and Promise Zvavahera. "Attitudinal and Behavioural Loyalty: Zimbabwe Tourism Brand Performance Ascendancy." Business and Management Horizons 3, no. 2 (2016): 52. http://dx.doi.org/10.5296/bmh.v3i2.8546.

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The study investigated the most common sources of brand loyalty in Zimbabwe’s tourism destination. This was based on two dominant sources of brand loyalty which are attitudinal and behavioural loyalty. The main reason for the study was that Zimbabwe’s tourism brand is underperforming due to various socio-economic and political factors such that authorities should know on the most prevailing source of brand loyalty. This helps in formulating strategies that turn either attitudinal or behavioural loyalty to better Zimbabwe tourism brand performance. The study used a sequential mixed methods rese

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Chigora, Farai, Joram Ndlovu, and Promise Zvavahera. "Zimbabwe tourism destination brand positioning and identity through media: A tourist's perspective." Journal of Sustainable Tourism and Entrepreneurship 2, no. 3 (2021): 133–46. http://dx.doi.org/10.35912/joste.v2i3.669.

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Abstract Purpose: The study was based on understanding how media can be used to select Zimbabwe tourism destination brands against other brands by the tourists. Further, it examined the role of media in improving Zimbabwe tourism brand identity. Factors to use in positioning the Zimbabwe tourism brand were also established. Research Methodology: A quantitative to the qualitative sequential mixed method was used to get research data. The respondents and participants to the study were tourism operators, media organizations and tourists (n=452). Results: The study's findings informed that tourism

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MAKUZVA, Washington, and Ncedo Jonathan NTLOKO. "DEVELOPING A RESORT DESTINATION THROUGH THE EYES OF THE TOURIST." GeoJournal of Tourism and Geosites 37, no. 3 (2021): 921–28. http://dx.doi.org/10.30892/gtg.37325-727.

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One of the fundamental ways of enhancing destination development and sustainability is through the satisfaction of the tourists, as it provides ripple effects for the destination. The purpose of this paper was to assess the value of integrating views of the tourists in the development of a resort destination - Victoria Falls in Zimbabwe. The study followed a quantitative research design in testing seven critical elements of the tourism product drawn from literature which include accommodation, activities and tours, accessibility, attractions, facilities, image and price from the tourist visiti

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Nyaruwata, Shepherd, and Douglas Runyowa. "Transport Choices and Tourism Destination Competitiveness: The Case of Zimbabwe." Business and Economic Research 7, no. 2 (2017): 332. http://dx.doi.org/10.5296/ber.v7i2.12000.

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The tourism industry in Zimbabwe has experienced fluctuating trends in its growth since the dawn of the new millennium. The Ministry of Tourism and Hospitality Industry undertook a visitor exit survey in 2015/2016 period. The purpose of the study was to gather visitors’ views on Zimbabwe as a tourist destination in order to guide policy formulation on the sector. One of the objectives of the survey was to assess the visitor perceptions of Zimbabwe as a competitive tourist destination. Questionnaires were administered to departing visitors at the country’s three international airports and seven

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Chigora, Farai, and Promise Zvavahera. "International Host Communities: A Positioning Platform for Zimbabwe Tourism Brand." Business and Management Horizons 3, no. 2 (2015): 70. http://dx.doi.org/10.5296/bmh.v3i2.8548.

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The study investigated the strength of showcasing Zimbabwe tourism destination offerings at international platforms to its tourism brand performance. This was mainly based on the fact that the Zimbabwe tourism destination authorities are investing more in selling the country’s tourism brand at international platforms but not gaining a huge mileage in positioning the brand. The study employed a mixed methods research design combing both quantitative and qualitative approaches in extracting data from respondents. An in-depth interview was employed first as a qualitative technique in order to fin

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Mutanga, Chiedza, Edson Gandiwa, Never Muboko, and Oliver Chikuta. "Sustainability of Wildlife Tourism: Tourist Perceptions on Threats to Wildlife Tourism in Two State Protected Areas in Zimbabwe." African Journal of Hospitality, Tourism and Leisure, no. 10(3) (June 30, 2021): 895–911. http://dx.doi.org/10.46222/ajhtl.19770720-139.

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The study sought to determine tourist perceptions on the threats to the sustainability of wildlife tourism using a case study of two state protected areas in Zimbabwe. Using close-ended questionnaires, we collected data from 128 tourists in December 2015. Results show respondents generally perceived all the seven tested threats as serious, i.e., illegal hunting, destruction of wildlife habitats, human-wildlife conflict, lack of involvement of local people in national park tourism, lack of benefits from the national park to local communities, negative attitudes towards tourism by local resident

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Chigora, Farai, and Promise Zvavahera. "Strategic Management and Branding Panacea for Surviving in Volatile Environments: Case of Zimbabwe Tourism Industry." Business and Management Horizons 3, no. 2 (2015): 24. http://dx.doi.org/10.5296/bmh.v3i2.8543.

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The Zimbabwe tourism destination has been rebranded three times between the years 1980 and 2011. It started with the brand name “Discover Zimbabwe” after independence in 1980, to “Africa Paradise” in 1996, then “Zimbabwe a World of Wonders” in 2011. The change was done as an effort to strategically position the country’s tourism destination through an attractive brand. The first two brands failed to change the perceptions of tourists towards Zimbabwe. This study sought to explore strategic factors that might have affected the tourism destination. The research applied both quantitative and qual

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Chigora, Farai, and Clever Vutete. "Elasticity of Demand a Critical Form Tourism Market Position: Understanding Zimbabwe Tourism Destination." Case Studies in Business and Management 2, no. 2 (2015): 18. http://dx.doi.org/10.5296/csbm.v2i2.8570.

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The study investigated the concept of elasticity of demand in relation to Zimbabwe tourism destination performance. The main variables for analysis as drivers for elasticity of demand in Zimbabwe tourism destination have been identified as price charged, tourists’ disposable income, price of other related tourism destinations, marketing and media publicity. The study applied a triangulation research design (both quantitative and qualitative designs). The results of the research showed that price, disposable income and price of other related tourism destinations are critical in enhancing market

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Mawanza, Wilford. "Foreign Exchange Exposure Management Practices by Zimbabwe's Tourism and Hospitality Companies: A Case for the Depreciation of Rand (2014-2016)." Journal of Economics and Behavioral Studies 8, no. 4(J) (2016): 123–32. http://dx.doi.org/10.22610/jebs.v8i4(j).1368.

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One of the key challenges for tourism and hospitality in the Sub-Sahara Africa (SSA) region is currency behaviours and Exchange rate regime choices. When a company engages in international business foreign currency risk management becomes a crucial part of doing business and the tourism industry of Zimbabwe was not spared on this issue. The objective of this research was to assess the foreign exchange (forex) Exposure Management Practices by Zimbabwe's tourism and hospitality companies. The study was done through a survey on 28 operators in Zimbabwe. A qualitative research approach was adopted

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Felicity N Ncube and Oliver Chikuta. "Perceived Economic Impact of Religious Tourism: The Case of Zimbabwe." Hospitality & Tourism Review 1, no. 2 (2020): 1–13. http://dx.doi.org/10.38157/hospitality-tourism-review.v1i2.211.

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Purpose: The purpose of the study was to assess the perceived economic impact of religious tourism in Zimbabwe. The research objectives were (1) to determine the nature of religious tourism in Zimbabwe, (2) to determine the key success factor for economically viable religious tourism in Zimbabwe, (3) to ascertain the perceived economic contribution of religious tourism, and finally (4) to propose strategies for economically sustainable religious tourism in Zimbabwe.  Methods: The research adopted a qualitative approach and was descriptive in nature. The study focused on Harare and the st

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Dr Shepherd Nyaruwata. "A Tourism Planning of Zimbabwe for 1980-2018: A Critical Assessment." Hospitality & Tourism Review 1, no. 2 (2020): 14–24. http://dx.doi.org/10.38157/hospitality-tourism-review.v1i2.213.

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Purpose: The purpose of the study was to assess how far the government of Zimbabwe’s tourism policies and strategies have affected the development of the tourism and hospitality sector. Methods: The study was based on a review of the literature on tourism development in Zimbabwe. A range of peer-reviewed papers, reports from the United Nations World Tourism Organization (UNWTO). reports from the Zimbabwe Tourism Authority (ZTA), and those of the Ministry of Environment, Tourism, and Hospitality Industry were consulted. The information offered a clear picture of how far the government had

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Chigora, Farai, and Promise Zvavahera. "Awareness Completes Brand Loyalty: Reality of Zimbabwe Tourism Destination." Business and Management Horizons 3, no. 2 (2015): 60. http://dx.doi.org/10.5296/bmh.v3i2.8547.

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The study investigated the supremacy of raising tourism destination awareness in improving brand loyalty. This was based on the fact that Zimbabwe as a tourism destination has received global awareness through various campaigns but still failing to improve its tourism destination brand loyalty. Therefore the study applied both a positivists and interpretivist’s paradigm using quantitative and qualitative research designs respectively. Sequentially the research design started with a qualitative approach whereby senior managers in the tourism industry were interviewed and agreed that the most co

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Chigora, Farai, and Promise Zvavahera. "“Culture” a Panacea for Brand Survival: Feasibility Analysis of Zimbabwe Tourism Destination." Business and Management Horizons 3, no. 2 (2015): 45. http://dx.doi.org/10.5296/bmh.v3i2.8545.

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The study investigated culture as one the strategies that can be used to enhance survival of Zimbabwe tourism brand. This is because like other African tourism destinations, Zimbabwe is rich in unique traditional culture but failing to improve its global tourism brand identity. The study was based on a mixed methods research design combining both quantitative and qualitative approaches in collecting data from respondents. The qualitative method was used to find out the most crucial variables that contribute to culture identity in Zimbabwe tourism destination. This was done through in-depth int

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Chigora, Farai, and Promise Zvavahera. "Be Green and You are Branded: Case of Small to Medium Enterprises in Zimbabwe Tourism Sector." Journal of Entrepreneurship and Business Innovation 2, no. 2 (2015): 1. http://dx.doi.org/10.5296/jebi.v2i2.7963.

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This study explored the effect of green management in sustainable development in the branding of Small to Medium Enterprises (SMEs) in the tourism sector in Zimbabwe. The study focusedon businesses in the accommodation, travel and resorts areas of the tourism industry in Zimbabwe. The study used both quantitative and qualitative research design whereby data was extracted from the respondents using questionnaires and in-depth interviews. Thekey respondents to the study were managers and employees in the accommodation, travel sectors. The results of the study showed that SMEs in the Zimbabwean t

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Chigora, Farai, Emmanuel Mutambara, Joram Ndlovu, Joe Muzurura, and Promise Zvavahera. "Towards Establishing Zimbabwe Tourism Destination Brand Equity Variables through Sustainable Community Involvement." December 2020, no. 9(5) (December 31, 2020): 1094–110. http://dx.doi.org/10.46222/ajhtl.19770720-71.

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The study investigated the contribution of local communities to Zimbabwe tourism destination brand equity through sustainable tourism practices, with a view of developing a model. A comparative investigation of two popular resorts in Zimbabwe which are Victoria Falls and Domboshava Curves was carried out. A sequential mixed method was used to get research data. Results from in-depth interviews showed that sustainable brand equity through community involvement can be developed from the following: maintaining culture; attractive traditional villages; traditional music and dances; unique traditio

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Chigora, Farai, and Promise Zvavahera. "Realigning Value Chain Concept towards Destination Branding: Zimbabwe Tourism Destination Reality." Business and Management Horizons 3, no. 2 (2015): 34. http://dx.doi.org/10.5296/bmh.v3i2.8544.

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The study analysed the value chain model that was used to analyse the sustainable competitive advantage of manufacturing businesses by Porter in 1985. The processes of the model which are both primary and secondary variables were matched and compared to the tourism destination processes. This was done in order to design a specific value chain model that can be used by a tourism destination so as to improve brand equity. The study therefore analysed Zimbabwe as a tourism destination which needs to improve its brand equity through an effective tourism value chain. The study used a sequential mix

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Precious Mazhande and Patrick Walter Mamimine. "Developing a Model for Packaging and Popularizing Township Tourism in Zimbabwe." Hospitality & Tourism Review 1, no. 2 (2020): 50–65. http://dx.doi.org/10.38157/hospitality-tourism-review.v1i2.217.

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Purpose: There is tremendous potential for vibrant township tourism in Zimbabwe. The country boasts an abundance of township tourism resources such as monuments of colonial history, administrative centers, informal sector activities, co-existence of traditional and modern cuisine, art and craft centers, community markets, iconic personalities and buildings, and others. Despite this rich heritage of tourism resources, township tourism has failed to attract a critical mass of clients to make it viable thereby depriving the country of potential revenue of this form of alternative tourism. Keeping

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Chigora, Farai, and Chipo Katsande. "Attributes, Benefits and Attitudes: Construct of Zimbabwe Tourism Brand Association Amid Covid-19 Pandemic." International Journal of Business, Management and Economics 2, no. 3 (2021): 169–83. http://dx.doi.org/10.47747/ijbme.v2i3.317.

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The study investigated the factors reflecting and building positive brand association for Zimbabwe tourism destination into the resurgent of COVID-19 pandemic. The focus was on three primary sources of brand association comprising attributes, benefits, and attitudes, which were then assessed to come with the most dominant element(s) for restoring a positive global image. A mixed sequential qualitative to quantitative research design was applied for the study. Qualitative research established sources for the brand association as themes that are acknowledged to be prevailing in Zimbabwe tourism

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Phanos Matura and Aretha Takaza. "Profiling The Needs and Wants of Millennials in The Tourism Industry: Implications for Zimbabwe." Hospitality & Tourism Review 1, no. 2 (2020): 36–49. http://dx.doi.org/10.38157/hospitality-tourism-review.v1i2.215.

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Purpose: The main purpose of the paper is to profile the needs and wants of millennials in the tourism industry and their implications for tourism operators in Zimbabwe.  Methods: The study adopted a qualitative design approach with document analysis being the data collection method. Data were analyzed thematically.  Results: The major finding was that millennials desire authentic and memorable experiences, they are highly knowledgeable, have strong digital skills, they are social media creatures and are permanently connected online, they are particular and question everything, the

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Woyo, Erisher, and Elmarie Slabbert. "Cross-border destination marketing of attractions between borders: the case of Victoria Falls." Journal of Hospitality and Tourism Insights 2, no. 2 (2019): 145–65. http://dx.doi.org/10.1108/jhti-10-2018-0073.

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PurposeThe success of tourism destinations is in many cases measured from a competitive advantage perspective, not from a collaborative advantage perspective, which limits the possibilities of destination marketing in a collaborative cross-border context. Currently, the marketing efforts of Victoria Falls are highly fragmented as each country promotes the attraction separately. The purpose of this paper is to explore the cross-border destination marketing possibilities and realities of Victoria Falls from a demand and supply side perspective.Design/methodology/approachA quantitative approach w

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Mushawemhuka, William, Jayne M. Rogerson, and Jarkko Saarinen. "Nature-based tourism operators’ perceptions and adaptation to climate change in Hwange National Park, Zimbabwe." Bulletin of Geography. Socio-economic Series 42, no. 42 (2018): 115–27. http://dx.doi.org/10.2478/bog-2018-0034.

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Abstract Climate and weather are important resources for tourism. In particular, nature-based tourism activities and operations are largely dependent on and affected by environmental conditions and changes. Due to the significant socio-economic role of the nature-based tourism and the tourism industry, in general, in the region of southern Africa it is important to understand the dynamics between the industry and climate change. A key aspect of this understanding are perceptions and adaptation preparedness of tourism operators towards the estimated impact of climate change. There is a dearth o

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Chigora, Farai, and Clever Vutete. "Comprehending Determinants of Demand: Zimbabwe Tourism Destination Scenario." Issues in Economics and Business 1, no. 2 (2015): 17. http://dx.doi.org/10.5296/ieb.v1i2.8689.

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<p>The study investigated on the most dominant determinants of tourism consumption in Zimbabwe tourism destination. The research design was a QUAL to QUAN sequential mixed method starting with a qualitative research design followed by quantitative research. The qualitative research helped in getting the main determinants of demand using in-depth interviews from managers and experts in the tourism industry. The agreed determinants include disposable income, demographic changes, change in taste and preferences, religion dynamics, globalization, marketing and advertisement, customer knowled

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Chigora, Farai, and Clever Vutete. "Comprehending Determinants of Demand: Zimbabwe Tourism Destination Scenario." Issues in Economics and Business 1, no. 2 (2015): 24. http://dx.doi.org/10.5296/ieb.v1i2.8690.

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<p>The study investigated on the most dominant determinants of tourism consumption in Zimbabwe tourism destination. The research design was a QUAL to QUAN sequential mixed method starting with a qualitative research design followed by quantitative research. The qualitative research helped in getting the main determinants of demand using in-depth interviews from managers and experts in the tourism industry. The agreed determinants include disposable income, demographic changes, change in taste and preferences, religion dynamics, globalization, marketing and advertisement, customer knowled

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Mkono, Muchazondida. "The Future of Tourism in Zimbabwe: Towards Sustainability?" Tourism Analysis 15, no. 3 (2010): 387–91. http://dx.doi.org/10.3727/108354210x12801550666349.

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Bobo, Tinashe, Tendai P. Mudombi, and Edith Gopo. "Unlocking Urban Tourism Through City Branding." International Journal of Urban Planning and Smart Cities 2, no. 1 (2021): 45–58. http://dx.doi.org/10.4018/ijupsc.2021010104.

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This article discusses the concept of city branding and how it can unlock urban tourism in urban areas of the developing world. City branding has emerged as a sophisticated tool for cities to (re)assert themselves in a global economic market. Cities are concerned with establishing their own images in order to attract tourists, investors, business people, students, and skilled personnel. This study focuses on Harare in Zimbabwe which is currently in the middle of preparing a city master plan to guide development for the next 15-20 years. Harare is strategically positioned as far as the country'

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Tichaawa, Tembi M., and Sakhile Moyo. "Urban resident perceptions of the impacts of tourism development in Zimbabwe." Bulletin of Geography. Socio-economic Series 43, no. 43 (2019): 25–44. http://dx.doi.org/10.2478/bog-2019-0002.

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AbstractThis study examines the perceptions of urban residents towards the socio-economic and environmental consequences of tourism development in Zimbabwe. Perceptions were tested using empirical data that were gathered from a sample of 384 adult members, representing urban households in Bulawayo. The results from a semi-structured survey revealed that such sociodemographic variables as gender, education, length of stay and income are relatively predictable of their attitude towards tourism. Further, although the urban residents tended to perceive tourism impacts positively, they reacted more

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Makoni, Logistic, and Tembi Tichaawa. "Impact Analysis of the COVID-19 Pandemic on the Informal Sector Business Tourism Economy in Zimbabwe." African Journal of Hospitality, Tourism and Leisure 10(1), no. 10(1) (2021): 165–78. http://dx.doi.org/10.46222/ajhtl.19770720-93.

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This study sought to conduct a socio-economic impact assessment of the COVID-19 pandemic on informal business tourism in Zimbabwe. The specific objective of this study was to identify the extent to which the informal business tourism economy in Zimbabwe has been affected by the COVID-19 pandemic and to prescribe guidelines and frameworks of workable actions to address the problems. As such, the study adopted a desktop research approach in which a thematic analysis of existing tourism development literature on business tourism in developing economies served as the basis for the arguments presen

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., Phanos Matura. "Digital Marketing Mix Strategies in the Tourism Industry in Zimbabwe: A Masvingo Tourism Destination Perspective." International Journal of Engineering and Management Research 8, no. 6 (2018): 211–19. http://dx.doi.org/10.31033/ijemr.8.6.22.

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Tembi M., TICHAAWA, and MAKONI Logistic. "SOCIODEMOGRAPHIC INFLUENCES ON RESIDENTS’ PERCEPTIONS OF TOURISM DEVELOPMENT IN ZIMBABWE." GeoJournal of Tourism and Geosites 22, no. 1 (2018): 432. http://dx.doi.org/10.30892/gtg.22213-300.

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A Manwa, Haretsebe. "Is Zimbabwe ready to venture into the cultural tourism market?" Development Southern Africa 24, no. 3 (2007): 465–74. http://dx.doi.org/10.1080/03768350701445558.

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Muzvidziwa, Victor Ngonidzashe. "Eco-tourism, Conservancies and Sustainable Development: The Case of Zimbabwe." Journal of Human Ecology 43, no. 1 (2013): 41–50. http://dx.doi.org/10.1080/09709274.2013.11906610.

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Child, Graham. "Tourism and the Parks and Wild Life Estate of Zimbabwe." Tourism Recreation Research 10, no. 2 (1985): 7–11. http://dx.doi.org/10.1080/02508281.1985.11014378.

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David Damiyano and Nirmala Dorasamy. "The diaspora effect to poverty alleviation in Zimbabwe." Restaurant Business 118, no. 11 (2019): 381–416. http://dx.doi.org/10.26643/rb.v118i11.10703.

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The main objective of this study is to empirically examine the impact of diasporas on poverty alleviation in Zimbabwe from 1980 to 2017. Thus, this research analysis explores the empirical poverty alleviation impact of formal diaspora in Zimbabwe, using per capita GDP and income inequality as control variables. Using the Ordinary Least Squares estimation at first difference and linearized data, the study found no statistical evidence that remittances contribute towards poverty reduction in Zimbabwe over the period under review. However, per capita GDP and income inequality with positive and ne

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Matura, Phanos, Joseph Mbaiwa, and Stephen Mago. "Marketing Mix Strategies of Small and Medium Tourism enterprises in Masvingo Province, Zimbabwe." African Journal of Hospitality, Tourism and Leisure, no. 10(3) (June 30, 2021): 1025–47. http://dx.doi.org/10.46222/ajhtl.19770720-147.

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The study sought to identify the marketing mix strategies of small and medium tourism enterprises (SMTEs), focusing on lodges and hotels of Masvingo Province in Zimbabwe. The continued low business performance by SMTEs in Masvingo Province motivated the study. The marketing mix theory underpinned the study. The ten tourism marketing mix strategies, namely product, price, place, promotion, people, process, physical evidence, programming, packaging, and partnership were the strategy variables of the study. The study employed a quantitative research approach. An online structured questionnaire wa

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Chakaipa, Absai, Vitalis Basera, Memory Chakaipa, and Phamela Dube. "Measuring Hospitality and Tourism Management Students’ Satisfaction with Work Related Learning Using Partial Least Squares in Zimbabwe." Hospitality & Tourism Review 2, no. 1 (2021): 14–34. http://dx.doi.org/10.38157/hospitality-tourism-review.v2i1.259.

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Purpose: The study assessed Tourism and Hospitality Students’ satisfaction with work-related learning (WRL) attachment using a two-stage extended model proposed by Taylor and Geldenhuys (2019). It also intends to determine if there are significant student satisfaction differences between males and females and between the students pursuing bachelor or diploma in Tourism and hospitality. Also, the study assessed if there is a moderation effect of a third variable (intermediate) on expectation and perception to students’ satisfaction.  Method: Data were collected from 488 students using a s

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Kanokanga, Farayi Phillip. "Domestic Tourism Development and Anchor Attractions: „Tourisming‟ the Small Towns in Zimbabwe - The Tourists‟ Perspectives." IOSR Journal of Humanities and Social Science 19, no. 4 (2014): 54–56. http://dx.doi.org/10.9790/0837-19425456.

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Mutanga, Chiedza Ngonidzashe, Sebastian Vengesayi, Oliver Chikuta, Never Muboko, and Edson Gandiwa. "Travel motivation and tourist satisfaction with wildlife tourism experiences in Gonarezhou and Matusadona National Parks, Zimbabwe." Journal of Outdoor Recreation and Tourism 20 (December 2017): 1–18. http://dx.doi.org/10.1016/j.jort.2017.08.001.

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Chimuka, Garikai. "Western hysteria over killing of Cecil the lion! Othering from the Zimbabwean gaze." Tourist Studies 19, no. 3 (2019): 336–56. http://dx.doi.org/10.1177/1468797619832316.

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The Western media exploded in August 2015 because of a lion killed in Africa. Politicians, conservationists, civil society, musicians, sports stars, talk show hosts and ordinary people were outraged by the killing of a lion called Cecil in Zimbabwe. Interestingly there was not much focus on the reaction of Zimbabweans who were most injured by Cecil’s death. If anything, Zimbabweans were surprised by the blanket coverage of Cecil. In this essay, Zimbabweans’ reaction to the Western media coverage was analysed within the broader context of Edward Said’s concept of ‘Othering’. Viewing the concept

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Kumbirai, Mirimi, Vengesayi Sebastian, Kabote Forbes, and Chikafu Jesca. "Tour operators perceptions on “Zimbabwe: A World of Wonders” tourism brand." IOSR Journal of Business and Management 16, no. 1 (2014): 107–17. http://dx.doi.org/10.9790/487x-1615107117.

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Turton, B. J., and C. C. Mutambirwa. "Air transport services and the expansion of international tourism in Zimbabwe." Tourism Management 17, no. 6 (1996): 453–62. http://dx.doi.org/10.1016/0261-5177(96)82578-7.

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Gambe, Tazviona Richman. "Rethinking the tenant eviction process in Harare, Zimbabwe." Property Management 36, no. 3 (2018): 252–77. http://dx.doi.org/10.1108/pm-12-2016-0069.

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Purpose The purpose of this paper is to explore the lessee eviction process in Zimbabwe in order to suggest possible ways of improving this process that has become a rutted road characterised by a litany of hiccups. Design/methodology/approach The study is guided by the qualitative methodology. Data were mainly collected from property managers operating in the real property market in Harare using in-depth interviews. Analysis of data was done through content analysis. Findings It emerged from the study that the eviction process in Zimbabwe is fraught with impediments and expenses that are some

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Gohori, Owen, and Peet van der Merwe. "Towards a Tourism and Community-Development Framework: An African Perspective." Sustainability 12, no. 13 (2020): 5305. http://dx.doi.org/10.3390/su12135305.

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This article examines the perceptions of local people concerning the potential of tourism to alleviate poverty and bring about community development in the Manicaland Province, Zimbabwe. In-depth interviews, direct observations, and informal conversations were used to collect data in the four districts of Manicaland where there were functional community-based tourism (CBT) projects. After establishing a poverty criterion, data were collected from 43 local poor people in the four districts of the case study area. The results show that tourism development in Manicaland brought about community de

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Milne, G. R., and A. Hoole. "The Zimbabwe Natural Resources Management Programme and lessons in cross-cultural exchange." Forestry Chronicle 70, no. 6 (1994): 704–9. http://dx.doi.org/10.5558/tfc70704-6.

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Since early 1992, the Ontario Ministry of Natural Resources has been executing a five year, $19 million CIDA-funded capacity building programme in the Republic of Zimbabwe, in southern Africa. The programme has a policy development project (EPCU) in the Ministry of Environment and Tourism head office, and an operational level project (RTB) in the Department of Natural Resources. Training and the exchange of skills, knowledge, and experience are critical elements in both projects. The cross-cultural exchange method used by the two Canadian EPCU advisors has evolved from a direct one-on-one appr

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Dube, Kaitano. "Sustainable Development Goals Localisation in the Hospitality Sector in Botswana and Zimbabwe." Sustainability 13, no. 15 (2021): 8457. http://dx.doi.org/10.3390/su13158457.

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Many countries have fronted tourism as a tool for achieving Sustainable Development Goals (SDGs) in their voluntary national reviews. Nevertheless, very few studies have examined how the tourism industry has been localising SDGs. Therefore, this study is borne out of that knowledge gap. A qualitative approach comprising the use of primary and secondary data from integrated annual reports was adopted. The study found some progress made by hotel companies in localising SDGs. It emerged that Cresta Hotels and the African Sun group of hotels are only at the inception stage of SDG localisation, foc

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Hughes, David McDermott. "Rezoned for Business: How Eco-Tourism Unlocked Black Farmland in Eastern Zimbabwe." Journal of Agrarian Change 1, no. 4 (2001): 576–99. http://dx.doi.org/10.1111/1471-0366.00019.

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Ndhlovu, Pardon, Average Chigwenya, Simon Makuvaza, and Fungai Hamilton Mudzengerere. "Tourism development activities in Chisuma communal area in Hwange Rural District, Zimbabwe." African J. of Economic and Sustainable Development 4, no. 2 (2015): 141. http://dx.doi.org/10.1504/ajesd.2015.069857.

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