Relevant bibliographies by topics / Tourist segmentation

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Tourist segmentation'

Author: Grafiati
Published: 4 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "Tourist segmentation"

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MOLNAR, O.S., O.V. VIVCHARSKYY, and A.A. SMAHIN. "Methodical approach to segmentation of consumers of tourist services of rural agrarian tourism." Market Relations Development in Ukraine №12(211)2018 165 (February 3, 2019): 82–86. https://doi.org/10.5281/zenodo.2556223.

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The subject of the study is a methodical approach to segmentation of consumers of tourist services of rural agricultural tourism on a psychographic principle. The purpose of the study is to define and substantiate the methodical approach to segmentation of consumers of tourist services of rural green tourism on a psychographic principle. Research methods. In this work the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, the method of data generalization are used. Results of work. The article identifies four main segments of consumers of
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Pustovoytenko, Svetlana. "Segmentation of Regional Tourist Flows." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2022, no. 2 (2022): 187–200. http://dx.doi.org/10.21603/2500-3372-2022-7-2-187-200.

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The article introduces theoretical foundations for regional tourist flows segmentation. It is a management tool that distributes, attracts, and restrains tourist traffic. The research objective was to develop some methodological recommendations for segmentation of regional tourist flows based on goals and attributes. The study involved domestic and foreign research publications, materials of the World Tourism Organization, specialized dictionaries and encyclopedias, methods for calculating inbound and outbound tourist flows, legal documents on segmentation, etc. The list of research methods in
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Chebli, Amina, Meriem Chabou Othmani, and Foued Ben Said. "Market Segmentation in Urban Tourism: Exploring the Influence of Personal Factors on Tourists' Perception." Journal of Tourism and Services 11, no. 20 (2020): 74–108. http://dx.doi.org/10.29036/jots.v11i20.144.

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A statistical analysis based on a tripartite theoretical model of tourist attraction was conducted in this work to examine the influence of personal factors on tourists’ perception of the attractions that determine a city's attractiveness. Using the responses of a sample of 510 international tourists, a random sample of 171 was selected, from which parametric and non-parametric tests were carried out: Levene’s test, Kruskal-Wallis test and Mann-Whitney test. The results show that, from a statistical point of view, there are statistically significant relationships between tourist perception and
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Carvache-Franco, Mauricio, Lidija Bagarić, Orly Carvache-Franco, and Wilmer Carvache-Franco. "Tourist Motivations and Segmentation in Coastal Tourism: A Study in Montañita, Ecuador." Sustainability 17, no. 11 (2025): 4899. https://doi.org/10.3390/su17114899.

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Coastal tourism benefits the sustainability of destinations and includes a wide range of experiences related to sun and sand, culture, nature, and social interactions. This study aimed to (i) identify the motivations driving tourists to coastal destinations, (ii) determine the tourist segments in these destinations, and (iii) examine the relationship between these tourist segments and satisfaction and loyalty. The research was conducted in Montañita, Ecuador, a renowned surfing and water sports destination frequented by both national and international tourists. The sample consisted of 380 vali
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Tenor Peña, María de los Ángeles, Jesús Claudio Pérez Gálvez, Tomás López-Guzmán, and Miguel Jesús Medina Viruel. "Segmentation and Perceived Value of a Tourist Destination: The Case of Dominican Republic." Mediterranean Journal of Social Sciences 8, no. 5 (2017): 59–72. http://dx.doi.org/10.1515/mjss-2017-0024.

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AbstractThe main objective of this paper is to make an analysis of the relationships between three fundamental constructs in every tourist destination - the perceived value of the attributes of destination, satisfaction and loyalty. Taking into account the perceived value of the tourists who visit this country, three types of visitors have been identified that are considered valid and useful for segmenting the Dominican Republic as a tourist destination: a high perception tourist, a tourist average and a low perception tourist. The attributes valued by the tourists reveal that the perceptive d
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Valverde-Rodaa, José, Gema Gomez-Casero, Tomás López-Guzmán, and Miguel Jesús Medina-Viruel. "Motivational analysis of tourists who visit a city with inscriptions World Heritage Site, Granada, Spain." African Journal of Hospitality, Tourism and Leisure 10(1), no. 10(1) (2021): 349–75. http://dx.doi.org/10.46222/ajhtl.19770720-105.

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In recent times, it has been noticed that cultural tourism attracts millions of people. One interesting aspect is the analysis of WHS (World Heritage Site) destinations or cultural destinations that have an inscription WHS. This research has the goal of analysing the different groups of tourists who visit a cultural destination with an inscription WHS, specifically the city of Granada (Spain). For this, segmentation was performed, studying the socio-demographic profile of the tourists and their assessment of the attributes of this destination. For the tourist segmentation, two models have been
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López-Guzmán, Tomás, José Prada-Trigo, Jesús Claudio Pérez-Gálvez, and Sandra Pesántez Loyola. "Segmentation of tourists in the heritage site of Cuenca, Ecuador." Contaduría y Administración 64, no. 3 (2018): 115. http://dx.doi.org/10.22201/fca.24488410e.2018.1649.

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<p>This paper contributes to presenting the relationship that exists in a certain tourism destination between the World Heritage Site (WHS) and the Intangible Cultural Heritage (ICH), showing a segmentation of the tourists in Cuenca, Ecuador. The methodology used in this research has been the application of a multivariate technique of grouping items and the realisation of a post-hoc single-variate ANOVA analysis. The results show the existence of three motivational dimensions for visiting the city, two of a cultural nature and the third being hedonic. Depending on the motivation, four ty
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Fu, Lin, Junko Sanada, and Wenzheng Zhang. "Toward Sustainable Tourism: An Activity-Based Segmentation of the Rural Tourism Market in China." Sustainability 17, no. 8 (2025): 3341. https://doi.org/10.3390/su17083341.

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Rural areas are increasingly popular tourist destinations, contributing to socioeconomic development while also posing sustainability challenges. Recent research emphasizes that the sustainability of tourist destinations largely depends on the types of visitors they attract. This study aims to conduct a segmentation analysis of tourists’ motivations and behaviors in Chinese rural tourism to gain market insights and guide destination demand management with a focus on sustainable development. Survey data were collected from 517 tourists in northern China using a self-administered questionnaire.
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Noor, Muhammad Fauzan, Rini Koen Iswandari, and Dini Zulfiani. "Identifikasi Pengunjung Pada Pantai Panrita Lopi, Kecamatan Muara Badak." EDUTOURISM Journal Of Tourism Research 3, no. 02 (2022): 145–66. http://dx.doi.org/10.53050/ejtr.v3i02.185.

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Panrita Lopi Beach is one of the natural tourist destinations that needs to be surveyed by visitors in order to identify and determine strategies for developing tourist attractions and also marketing in Kutai Kartanegara Regency. This study aims to analyze the characteristics of tourists and travel patterns of tourists who visit and to determine the perception of the level of tourist satisfaction with infrastructure products, public facilities and tourism facilities in this tourist destination. The main variables used in segmenting comprise: Geographic Segmentation, Demographic Segmentation, P
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Jauhari, A., D. R. Anamisa, and F. A. Mufarroha. "Analysis of Clusters Number Effect Based on K-Means Method for Tourist Attractions Segmentation." Journal of Physics: Conference Series 2406, no. 1 (2022): 012024. http://dx.doi.org/10.1088/1742-6596/2406/1/012024.

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Abstract The current development of tourism potential can have an impact on the implementation of regional autonomy. Madura is an island located at the northern tip of East Java Province, which has tourist attractions spread over four regencies, namely Bangkalan, Sampang, Pamekasan, and Sumenep. However, there are still many attractions that tourists have not touched. Therefore, the Madurese government tries to develop the existing potential. However, the development of this potential has not been carried out evenly by the government. This is due to the lack of grouping of data on the number o
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Dissertations / Theses on the topic "Tourist segmentation"

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Slabbert, Elmarie. "Key success factors of tourist market segmentation. / Elmarie Slabbert." Thesis, Potchefstroom University for Christian Higher Education, 2002. http://hdl.handle.net/10394/7710.

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Descriptors: Marketing; market; market segmentation; tourist; tourism; promotion; promotional strategy; communication mix; promotional mix; destination marketing; competitiveness; competitive strategy; key success factors. The primary goal of this study was to determine the key success factors of tourist market segmentation, especially for South Africa as a tourism destination. Four objectives were derived from the primary research goal. The first objective was to analyse the key success factors of market segmentation by means of a literature study. This was achieved by developing a market seg
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Pissoort, Véronique. "Visitor segmentation of arts festivals : a comparative study of three events / Véronique Pissoort." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1298.

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Turkeshi, Gezim. "Examining how segments based on motivation affect the relationship of destination personality in predicting tourist behavior: the case of Andorra." Doctoral thesis, Universitat Autònoma de Barcelona, 2018. http://hdl.handle.net/10803/462878.

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El comportament del client ha rebut gran atenció en la literatura de màrqueting; malgrat això, en l'àmbit del turisme encara hi ha alguns aspectes que mereixen atenció. Els objectius del present estudi són tres: (1) fer una segmentació de mercat basada en motivacions i demografia en una destinació turística subjecte a estacionalitat; (2) examinar la relació entre la personalitat del destí, la satisfacció amb el destí, l'afecció a la destinació i les intencions del comportament, mesurades a través de la lleialtat a la destinació; i (3) una anàlisi de l'efecte dels segments derivats en base a mo
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Azevedo, Luís Miguel Faria de Oliveira. "Perceção e satisfação dos turistas relativamente a Vilamoura." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6284.

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Mestrado em Marketing<br>Esta dissertação visa clarificar a perceção e satisfação que os turistas têm relativamente a Vilamoura, podendo ser uma contribuição para a elaboração de futuras estratégias de marketing. Para isso, é importante saber-se quais são as atitudes e motivos, neste caso de serviços de turismo, onde a concorrência é grande. A satisfação e a perceção que os turistas têm de um destino são importantes para o delineamento e a implementação de planos de marketing eficazes, bem como para a divulgação dos destinos nos seus mercados alvo. A clarificação da personalidade do des
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Tadioto, Mateus Vitor. "O lugar discursivo do sujeito no segmento turístico GLS." reponame:Repositório Institucional da UCS, 2016. https://repositorio.ucs.br/handle/11338/1679.

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Esta dissertação filia-se à teoria analítica do discurso proposta pelo filósofo Michel Pêcheux e tem como tema central discussões sobre o processo de estruturação do discurso acadêmico que aborda a segmentação do Turismo no Brasil. Com essa pesquisa, busco contribuir com o estudo do Campo do Turismo a partir de uma perspectiva crítica, com foco específico no estudo do segmento caracterizado como Turismo GLS. Para tanto, busquei em livros – publicados no Brasil e escritos na comunidade acadêmica nacional – textos que relacionassem Turismo com a Comunidade LGBT, objetivando a construção desse co
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Joubert, Elize-Mari. "The economic impact of the Wacky Wine Festival / Joubert E." Thesis, North-West University, 2012. http://hdl.handle.net/10394/7598.

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Literature indicates that events like a wine festival have many role players involved that need each other for them to be successful. The more role players there are, the more complex the event becomes, as in the case of the Wacky Wine Festival which is spread over 48 wine farms. The most important role players are the visitors and wine farmers that represent the demand and supply side of the festival. Local enterprises, wine farmers and the festival organisers put a lot of effort into the event, such as their time, money and skills. It is essential for these role players to know that they wil
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Han, Xiliang. "Chinese tourists' intentions to visit South Africa: an extended model of the theory of planned behaviour." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1020945.

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The South African National Department of Tourism has recently initiated the National Tourism Sector Strategy aimed at developing a sustainable tourism economy, and making the country a Top 20 global tourism destination by 2020.China is one of South Africa’s major non-African sources of tourist arrivals. To ensure a growing share of this booming market, South African tourism scholars and practitioners have to pay close attention to the behaviour of Chinese outbound tourists, particularly their destination choice behaviour. The Theory of Planned Behaviour (TPB)– an extension of the Theory of Rea
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Kirdar, Ismail Umit. "Tourism market segmentation for national tourism organisations and its practical importance for national tourism offices abroad." Thesis, University of Surrey, 1997. http://epubs.surrey.ac.uk/846/.

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Oskarsson, Sara. "Expenditure-based segmentation of anglers : and how the expenditure can be increased." Thesis, Högskolan Dalarna, Turismvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:du-14729.

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Ciotta, Chiara <1996&gt. "Segmentation of Russian tourists traveling to Italy, Spain and Greece." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21111.

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The research activities will focus on the tourist flow from Russia to Italy, Spain and Greece. The growing Russian incoming tourist demand of these three southern European destinations is well known. However, a scarce amount of information is available to European stakeholders. The aim is to collect useful data for the improvement of the services in these countries so that stakeholders understand how to properly ameliorate the provided tourist experience. In this paper the market segmentation method applied to the tourism market will be examined and subsequently the methodology and results of
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Books on the topic "Tourist segmentation"

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Tey, Kok Ing. Psychographic segmentation of the Taiwan tourists. Graduate School of Management, Deakin University, 1994.

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Schroeder, Timothy D. Market segmentation for recreation, parks, and tourism administration. Vance Bibliographies, 1987.

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Twynam, Gerard David. A market segmentation analysis of desired ecotourism opportunities. Great Lakes Forestry Centre, 1997.

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Sachuk, Tat'yana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2062425.

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The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and the complex of means of implementing territorial marketing, consumer behavior, macro- and micro-segmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The textbook reflects such categories as public benefit, local community, cultural, social and symbolic capitals of the territory, tourist destination, institutions of territorial development, etc.
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Schroeder, Timothy D. Market segmentation for recreation, parks, and tourism administration: A bibliography. Vance Bibliographies, 1991.

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Board, New Zealand Tourism, ed. Segmentation study of the Singapore long haul holiday market: Summary. The Board, 1992.

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Clemens, Roxanne L. Keeping farmers on the land: Adding value in agriculture in the Veneto region of Italy. Midwest Agribusiness Trade Research and Information Center, Iowa State University, 2004.

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Vavrik, Ursula. A priori and a posteriori travel market segmentation: Tailoring automatic interaction detection and cluster analysis for tourism marketing. Centre des Hautes Etudes Touristiques, 1990.

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Kadhi, Wassim El. Cross-Cultural Destination Image Assessment: Cultural Segmentation Versus the Global Tourist. Diplomica Verlag, 2009.

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Kadhi, Wassim El. Cross-Cultural Destination Image Assessment : Cultural Segmentation Versus the Global Tourist: An Exploratory Study of Arab-Islamic and Protestant European Youths' Pre-Visitation Image on Berlin. Diplomica Verlag, 2009.

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Book chapters on the topic "Tourist segmentation"

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Horner, Susan, and Swarbrooke John. "Typologies of tourist behaviour and segmentation of the tourism market." In Consumer Behaviour in Tourism. Routledge, 2020. http://dx.doi.org/10.4324/9781003046721-10.

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Mumin, A. T., S. Jubaidah, and Nurbaeti. "The influence of market segmentation, promotion, and purchase decision as an intervening variable to sales volume of MICE at Aryaduta Suites Semanggi during Covid-19 pandemic." In Current Issues in Tourism, Gastronomy, and Tourist Destination Research. Routledge, 2022. http://dx.doi.org/10.1201/9781003248002-21.

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Indrabayu, Elly Warni, Anugrayani Bustamin, Ais Prayogi, Wira Drana Wasistha, and Muhammad Zarrar. "Comparison of conventional clustering and clustering with K-means sub-cluster in tourist visitor segmentation." In Advances in Electrical and Computer Technologies. CRC Press, 2025. https://doi.org/10.1201/9781003515470-39.

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Mazanec, Josef A., and Sara Dolnicar. "Segmentation: Tourism." In Encyclopedia of Tourism. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-319-01669-6_169-2.

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Mazanec, Josef A., and Sara Dolnicar. "Segmentation - Tourism." In Encyclopedia of Tourism. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-319-01669-6_169-3.

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Mazanec, Josef A. "Segmentation, tourism." In Encyclopedia of Tourism. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-01669-6_169-1.

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Mazanec, Josef A. "Segmentation." In Encyclopedia of Tourism. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-01384-8_169.

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Mazanec, Josef A., and Sara Dolnicar. "Segmentation." In Encyclopedia of Tourism. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-030-74923-1_169.

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Morrison, Alastair M. "Market segmentation." In Tourism Marketing. Routledge, 2022. http://dx.doi.org/10.4324/9781315856094-9.

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Iaffaldano, Nicolaia, and Sonia Ferrari. "Applying sustainability indicators in the analysis and segmentation of tourist demand - implications for marine visitor experiences on the Tremiti Islands, Italy." In Managing visitor experiences in nature-based tourism. CABI, 2021. http://dx.doi.org/10.1079/9781789245714.0015.

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Abstract This chapter presents the findings of qualitative questionnaire research carried out in the Tremiti Islands Marine Reserve, which is part of Gargano National Park, Italy. The study have identified different segments of tourists visiting Tremiti by means of the model proposed by Arnegger et al. (2010), using the matrix suggested in the model. The model was used to understand and categorize visitor characteristics, their expectations and levels of satisfaction, and the strengths and weaknesses of local offerings. This is crucial information for the managers of the marine reserve who req
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Conference papers on the topic "Tourist segmentation"

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Pratama, M. Egypt, Risa Tioria Marlini Purba, and Muhammad Ilyas Dalimar. "Integration of Living Lab and Smart Tourism in Increasing Tourist Visits in Sumedang Regency: Analysis of Tourist Segmentation and Technology Implementation." In 2024 International Conference on ICT for Smart Society (ICISS). IEEE, 2024. http://dx.doi.org/10.1109/iciss62896.2024.10751330.

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Ilić, Dragana, and Predrag Stamenković. "IMPACT OF PANDEMIC ON SELECTIVE DEVELOPMENT OF TOURISM IN SOUTHERN AND EASTERN SERBIA." In The Sixth International Scientific Conference - TOURISM CHALLENGES AMID COVID-19, Thematic Proceedings. FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC, 2021. http://dx.doi.org/10.52370/tisc21198di.

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Natural and anthropogenic tourist values, along with the appropriate tourist infrastructure and superstructure, represent the basis for the development of tourism in an area. In modern conditions, when it comes to tourist demand, there are more and more specific motives that encourage tourists to travel. This leads to the segmentation of tourist demand and opportunities for the development of selective forms of tourism. The aim of this paper is to consider the possibilities for the development of selective types of tourism in the region of Southern and Eastern Serbia and the specifics of regio
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Ștefănică, Mirela, and Sandu Christiana Brigitte. "Developing a Typology of Green Tourists. Empirical Study From Romania." In 7th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/eraz.2021.319.

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This study seeks to develop a typology of tourists according to their attitude and behaviour in relation to the natural environment. A sur­vey was conducted on a sample of tourists in one of the representative nat­ural tourist areas of Romania based on a face-to-face questionnaire. The typology of green tourists has been created based on 28 items measuring consumer or participatory behaviour. The study provides a segmentation of tourists into three eco-types: eco-destructive, eco-impartial, and eco-in­volved. These segments were analysed by gender, age and level of studies in order to observe
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Vesić, Marina. "Analysis of the offer and segmentation of tourists: Users of wellness and spa hotels in Serbia." In Zbornik radova – VI Kongres geografa Srbije sa medunarodnim ucešcem. University of Belgrade - Faculty of Geography, Belgrade, 2024. https://doi.org/10.5937/kongef24075v.

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Modern hotels are built and based on their business in such a way that they meet the modern trends on the domestic and international tourist market. The primacy is taken by the so-called "green hotels", hotels in an unpolluted, natural environment and hotels that take care of the health of the body and spirit of their guests - wellness and spa hotels. Wellness tourism is practiced by healthy people who travel to preserve and improve their health, and the concept itself implies a healthier diet, exercise, building healthy eating habits, with the main goal of achieving a balance of body, mind an
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Josary, Priscilla. "Tourist qsustainable intelligenceq as a premise of segmentation." In Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia. Atlantis Press, 2016. http://dx.doi.org/10.2991/atf-16.2016.45.

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Tamarin, Cindy Claudia, Neneng Nurlaela Arief, and Agnesia Candra Sulyani. "PROPOSED MARKETING STRATEGY FOR TOURISM USING VIRTUAL REALITY (VR) DURING COVID-19 (STUDY CASE: LABUAN BAJO)." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.045.

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One of the factors in the development of culture and natural resources in Indonesia is the tourism sector. This is sought to help improve and improve the community’s economy by opening employment opportunities and developing areas that have the potential as tourism hotspots, one of which is the Komodo National Park in Labuan Bajo. However, due to the outbreak of the SARS- COVID-19 virus, the government came up with a policy to stop economic activity in the tourism sector to prevent the spread of the virus by implementing Large-Scale Social Restrictions (PSBB). This paper aims to propose a tour
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Dobrovolschi, Marina. "Health tourism market segmentation." In International Scientific Conference ”Development Through Research and Innovation - 2024”, 4th Edition. Academy of Economic Studies of Moldova, 2025. https://doi.org/10.53486/dri2024.11.

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Health and tourism are viewed together as a growing industry based on strong opportunities to develop a new face of healthcare away from home. These social and economic sectors have different aims, creating a way for profitable business. Health units become entrepreneurs, and patients are targeted as customers. The study's main objective is to show the importance of market segmentation strategy, which entrepreneurs view as an opportunity to gain present customers for their future products or services. It is qualitative research based on semi-structured interviews of 12 people (3 doctors, 3 tou
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Bashova, Violeta. "PRODUCT DIFFERENTIATION IN SPA TOURISM AS A MAIN COMPETITIVE ADVANTAGE." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.433.

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Development in the spa industry is going through difficulties caused by the world situation of tourism recovery. In days of compliance with anti-epidemic measures and social distance, the restoration of the spa offer will be based on innovative solutions for diversity in the spa services and products. This is the challenge of more enterprising and resourceful professionals in business to avoid the struggle for survival. One of their main fulcrums is reorientation towards non-price competition, which is based on the distinctive features of the product. Either it consists of innovative product d
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Feng, Jianing. "Market Segmentation in Tourism and Hotel Industry." In 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220307.368.

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Chamika, B. L. M., L. B. J. K. M. Senevirathna, D. M. P. K. Dasanayake, K. A. K. Madhushani, G. Pathirana, and S. Ehelapitiya. "Unlocking Potential: A Systematic Literature Review on the Role of Business Analytics in Enhancing Entrepreneurship within Sri Lanka's Tourism and Hospitality Sectors." In Proceedings of the 3rd International Conference on Sustainable & Digital Business. SLIIT Business School, 2024. https://doi.org/10.54389/icjj7036.

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This paper presents a systematic literature review on the application of business analytics (BA) in the tourism and hospitality industries, with an emphasis on entrepreneurship in Sri Lanka. Business analytics is increasingly recognized as a powerful tool for businesses, enabling data-driven decision-making that fosters competitiveness, operational efficiency, and innovation. This review employs the GRADE framework to assess the quality and strength of evidence from various research articles on the impact and potential of BA in tourism, hospitality, and entrepreneurship. Key themes include the
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