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Dissertations / Theses on the topic 'Tourist segmentation'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Slabbert, Elmarie. "Key success factors of tourist market segmentation. / Elmarie Slabbert." Thesis, Potchefstroom University for Christian Higher Education, 2002. http://hdl.handle.net/10394/7710.

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Descriptors: Marketing; market; market segmentation; tourist; tourism; promotion; promotional strategy; communication mix; promotional mix; destination marketing; competitiveness; competitive strategy; key success factors. The primary goal of this study was to determine the key success factors of tourist market segmentation, especially for South Africa as a tourism destination. Four objectives were derived from the primary research goal. The first objective was to analyse the key success factors of market segmentation by means of a literature study. This was achieved by developing a market seg

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2

Pissoort, Véronique. "Visitor segmentation of arts festivals : a comparative study of three events / Véronique Pissoort." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1298.

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3

Turkeshi, Gezim. "Examining how segments based on motivation affect the relationship of destination personality in predicting tourist behavior: the case of Andorra." Doctoral thesis, Universitat Autònoma de Barcelona, 2018. http://hdl.handle.net/10803/462878.

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El comportament del client ha rebut gran atenció en la literatura de màrqueting; malgrat això, en l'àmbit del turisme encara hi ha alguns aspectes que mereixen atenció. Els objectius del present estudi són tres: (1) fer una segmentació de mercat basada en motivacions i demografia en una destinació turística subjecte a estacionalitat; (2) examinar la relació entre la personalitat del destí, la satisfacció amb el destí, l'afecció a la destinació i les intencions del comportament, mesurades a través de la lleialtat a la destinació; i (3) una anàlisi de l'efecte dels segments derivats en base a mo

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4

Azevedo, Luís Miguel Faria de Oliveira. "Perceção e satisfação dos turistas relativamente a Vilamoura." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6284.

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Mestrado em Marketing<br>Esta dissertação visa clarificar a perceção e satisfação que os turistas têm relativamente a Vilamoura, podendo ser uma contribuição para a elaboração de futuras estratégias de marketing. Para isso, é importante saber-se quais são as atitudes e motivos, neste caso de serviços de turismo, onde a concorrência é grande. A satisfação e a perceção que os turistas têm de um destino são importantes para o delineamento e a implementação de planos de marketing eficazes, bem como para a divulgação dos destinos nos seus mercados alvo. A clarificação da personalidade do des

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Tadioto, Mateus Vitor. "O lugar discursivo do sujeito no segmento turístico GLS." reponame:Repositório Institucional da UCS, 2016. https://repositorio.ucs.br/handle/11338/1679.

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Esta dissertação filia-se à teoria analítica do discurso proposta pelo filósofo Michel Pêcheux e tem como tema central discussões sobre o processo de estruturação do discurso acadêmico que aborda a segmentação do Turismo no Brasil. Com essa pesquisa, busco contribuir com o estudo do Campo do Turismo a partir de uma perspectiva crítica, com foco específico no estudo do segmento caracterizado como Turismo GLS. Para tanto, busquei em livros – publicados no Brasil e escritos na comunidade acadêmica nacional – textos que relacionassem Turismo com a Comunidade LGBT, objetivando a construção desse co

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Joubert, Elize-Mari. "The economic impact of the Wacky Wine Festival / Joubert E." Thesis, North-West University, 2012. http://hdl.handle.net/10394/7598.

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Literature indicates that events like a wine festival have many role players involved that need each other for them to be successful. The more role players there are, the more complex the event becomes, as in the case of the Wacky Wine Festival which is spread over 48 wine farms. The most important role players are the visitors and wine farmers that represent the demand and supply side of the festival. Local enterprises, wine farmers and the festival organisers put a lot of effort into the event, such as their time, money and skills. It is essential for these role players to know that they wil

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Han, Xiliang. "Chinese tourists' intentions to visit South Africa: an extended model of the theory of planned behaviour." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1020945.

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The South African National Department of Tourism has recently initiated the National Tourism Sector Strategy aimed at developing a sustainable tourism economy, and making the country a Top 20 global tourism destination by 2020.China is one of South Africa’s major non-African sources of tourist arrivals. To ensure a growing share of this booming market, South African tourism scholars and practitioners have to pay close attention to the behaviour of Chinese outbound tourists, particularly their destination choice behaviour. The Theory of Planned Behaviour (TPB)– an extension of the Theory of Rea

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8

Kirdar, Ismail Umit. "Tourism market segmentation for national tourism organisations and its practical importance for national tourism offices abroad." Thesis, University of Surrey, 1997. http://epubs.surrey.ac.uk/846/.

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Oskarsson, Sara. "Expenditure-based segmentation of anglers : and how the expenditure can be increased." Thesis, Högskolan Dalarna, Turismvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:du-14729.

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Ciotta, Chiara <1996&gt. "Segmentation of Russian tourists traveling to Italy, Spain and Greece." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21111.

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The research activities will focus on the tourist flow from Russia to Italy, Spain and Greece. The growing Russian incoming tourist demand of these three southern European destinations is well known. However, a scarce amount of information is available to European stakeholders. The aim is to collect useful data for the improvement of the services in these countries so that stakeholders understand how to properly ameliorate the provided tourist experience. In this paper the market segmentation method applied to the tourism market will be examined and subsequently the methodology and results of

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Taylor, Mallory Blythe. "A Market Segmentation Study Based on Wellness Attributes." Thesis, Virginia Tech, 2014. http://hdl.handle.net/10919/48169.

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Health and wellness are two buzzwords making their presence known in a variety of industries including hospitality, tourism, food and beverage and, leisure among others. As the obesity epidemic continues to be at the forefront of people's minds, health and wellness are topics that cannot be overlooked by the tourism and leisure industries. Due to the popularity of American's wanting to live more healthy and active lifestyles the average tourism consumer has changed considerably. The values of American tourists have altered from those of the past and now the tourism industry finds itself attemp

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Buchta, Christian, and Sara Dolnicar. "Learning by simulation. Computer simulations for strategic marketing decision support in tourism." SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business, 2003. http://epub.wu.ac.at/1718/1/document.pdf.

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This paper describes the use of corporate decision and strategy simulations as a decision-support instrument under varying market conditions in the tourism industry. It goes on to illustrate this use of simulations with an experiment which investigates how successful different market segmentation approaches are in destination management. The experiment assumes a competitive environment and various cycle-length conditions with regard to budget and strategic planning. Computer simulations prove to be a useful management tool, allowing customized experiments which provide insight into the functio

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Phillips, Jennifer Jade. "The island image : a means of segmentation." Thesis, University of Plymouth, 2017. http://hdl.handle.net/10026.1/9297.

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The success of tourism, at a destination, is often accredited to the strength of its marketing; yet, the marketing environment is changing at a fast pace where developments in digital technology have had a profound effect on marketing strategies. Furthermore, the increased accessibility of long and short haul travel has resulted in greater competition for tourist visits among destinations. Such changes present a challenge for cold water island destinations with a seasonal tourism product and limited resources for destination marketing. The ability of such destinations to adopt target marketing

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Tkaczynski, Aaron. "Destination segmentation: a recommended two-step approach." University of Southern Queensland, Faculty of Business, 2009. http://eprints.usq.edu.au/archive/00006255/.

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[Abstract]Market segmentation has been identified in the tourism marketing literature as an effective tool that can be used by management to meet the needs of a market more efficiently and effectively. It has been widely used by researchers seeking to develop tourism segments. Historically, most segmentation studies have developed tourism profiles at a destination using 1) a visitor questionnaire survey developed from studies in the literature or 2) secondary data. Very little research has taken a stakeholder approach to destination segmentation, despite many authors arguing the importance of

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Zeeman, Estelle. "The development of a community radio station for a national game park." Thesis, Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-12152006-140558.

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Hasan, Ibrahim Erlina, and Sinan Majooda. "Kinesiska turisters inflytande på detaljhandeln : En studie kring marknadsföringsstrategier för en av världens köpstarkaste turister." Thesis, Södertörns högskola, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-37837.

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Purpose: The purpose of the study is to investigate what marketing measures stores carry out to attract and simplify the purchase for the Chinese customer. Completion: A qualitative study has been conducted focusing on how Chinese tourism has affected the Swedish retail trade. The study is based on a total of twelve different respondents who are localized in the Stockholm area. A total of 9 semi-structured interviews were conducted and 2 email correspondence. Nine of these consist of retail stores, the rest of which consists of a marketing company that focuses on the Chinese market, a Chinese

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Krebs, Lorri. "The Effectiveness of the Internet as a Marketing Tool in Tourism." Thesis, University of Waterloo, 2004. http://hdl.handle.net/10012/989.

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With the ever-increasing number of people accessing the Internet and the recent explosion of e-commerce world wide, there are considerable implications for the tourism industry. Tourism suppliers are investing in the Internet via web pages, advertising and e-commerce, but what role does the Internet actually play in tourism? Before more money is placed into this new 'e-economy', it is important to study the effectiveness of the Internet as a marketing tool in tourism. In order to better address the concerns described above, this research accomplishes several tasks. First, the sig

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Lundberg, Magdalena. "Observing the unobservable? : Segmentation of tourism expenditure in Venice usingunobservable heterogeneity to find latent classes." Thesis, Högskolan Dalarna, Nationalekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-28060.

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Consumer segmentation based on expenditure are usually done by using observedcharacteristics, such as age and income. This thesis highlights the problem with negativeexternalities which Venice suffers from, due to mass tourism. This thesis aims to assesswhether unobservable heterogeneity can be used to detect latent classes within tourismexpenditure. Segmenting the tourism market using this approach is valuable for policy making.Segmenting is also useful for the actors in the market to identify and attract high spenders. Inthat way, a destination may uphold a sustainable level of tourism inste

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Lundgren, Moa. "DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79418.

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The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. Thus, destination market organizations have become a critical component in the tourism industry. While there is a growing interest for nature-based destinations due to international tourism and a growing awareness of environmental issues there is still a need to create a differentiation from the global

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Graillot, Laurence. "Segmentation, choix de cibles et positionnement des produits touristiques : une approche méthodologique." Dijon, 1996. http://www.theses.fr/1996DIJOE001.

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Une analyse du secteur du tourisme de loisirs fait apparaitre un ensemble de difficultés et de problèmes qui peuvent s'expliquer par une inadéquation des stratégies et des définitions des variables du marketing mix mises en oeuvre par les professionnels, producteurs de produits touristiques, qu'ils correspondent à des entreprises privées ou à des collectivités publiques. Un renouvellement de l'analyse semble nécessaire après une étude des caractéristiques du produit touristique, de l'organisation de ce secteur et de la consommation touristique. Cette recherche se propose de contribuer à l'amél

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Gomes, Carla Cristina Mendes. "O posicionamento turístico da Costa do Estoril." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10948.

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Mestrado em Marketing<br>Esta dissertação visou caracterizar melhor os clientes da Costa do Estoril e conhecer o seu posicionamento, contribuindo para a construção do planeamento turístico do destino. A segmentação e o posicionamento assumem uma importância fulcral no desenvolvimento de uma estratégia de marketing de um destino turístico e dos agentes que nele actuam ou têm relação com ele, nomeadamente para a definição e implementação de estratégias eficazes de divulgação interna e externa junto dos mercados alvo e também para a construção/adaptação, ao nível dos organismos locais e regionai

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Yavuz, Nurdan F. "A market segmentation study of visitors to North Cyprus through importance-performance analysis of destination attributes." Thesis, Virginia Tech, 1994. http://hdl.handle.net/10919/45052.

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Tourism in North Cyprus provides recreation opportunities for visitors and creates employment and income. Even though there has been a substantial growth in tourism during the last three years, there has been, if any, limited amount of research that has examined and evaluated the nature of tourism offerings as destination attributes and their associated marketing and management concerns with respect to satisfaction and performance levels of such attributes in North Cyprus. The objective of this study is to examine if there are travel behavior differences in the importance and performance leve

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Mulenga, Christopher, and Emmanuel Mukuka. "Improving the awareness in Finland of Zambia's diverse tourism attractions." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-188.

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<p>Tourism is one of Zambia’s undeveloped economic sectors, which if developed and marketed globally would provide employment, foreign exchange and international recognition. The purpose of this study was to find out how Zambia National Tourist Board could improve the awareness in Finland of Zambia's diverse tourism attractions and how Zambia is positioned in Finland as a tourist destination in Southern Africa. Primary data was collected by using long face to face interviews with members of the Association of Finnish Travel Agents, selected members from societies and clubs promoting adventure

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Wohlfarth, Till. "Machine-learning pour la prédiction des prix dans le secteur du tourisme en ligne." Thesis, Paris, ENST, 2013. http://www.theses.fr/2013ENST0090/document.

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Nous nous intéressons au problème de la prédiction de l’occurrence d’une baisse de prix pour fournir un conseil à l’achat immédiat ou reporté d’un voyage sur un site web de comparaison des prix. La méthodologie proposée repose sur l’apprentissage statistique d’un modèle d’évolution du prix à partir de l’information conjointe d’attributs du voyage considéré et d’observations passées du prix et de la "popularité" celui-ci. L’originalité principale consiste à représenter l’évolution des prix par le processus ponctuel inhomogène des sauts de celui-ci. A partir d’une base de données constituée par

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Beliavskaia, Olga. "“Cooperation and Adaptation are the basis for a : A study of cooperation and segmentation." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1828.

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<p>According to the latest UNWTO World Tourism Barometer the first six months of 2007 have</p><p>again shown an unexpected growth in the global tourism with the increase of 6 % in Europe</p><p>compared with the year before. Swedish politicians have started to see tourism as an</p><p>opportunity and in an investigation made 2006 showed that eighty percent of the Swedish</p><p>municipalities gave priority to tourism as an industry. This priority is rather logical since</p><p>investing in tourism development is profitable since each hundred-krona note an international</p><p>tourists spends in Swe

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Boonchai, Paranee. "Cross-border tourism and the emerging nation : taxonomy of the ignored shopper." Thesis, University of Stirling, 2017. http://hdl.handle.net/1893/26950.

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The growth in Laos’ economy has been increasingly important in terms of consumption and tourism within Thailand. Currently, however, few studies have attempted to develop a marketing strategy for regional retailers in this emerging nation. This research is concerned with developing an appropriate marketing strategy that balances supply and demand within this regional market. Given that marketing relies heavily on understanding consumer behaviour, the objectives of this study are, first, to develop a cross-border shopper taxonomy in a regional market using benefit segmentation. In order to deve

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Uys, Maria Catharina. "A sustainable marketing strategy for Dutch tourists to South Africa / by M.C. Uys." Thesis, North-West University, 2003. http://hdl.handle.net/10394/419.

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The Netherlands is South Africa's fifth most important market and therefore South Africa has to maintain this market potential. If South Africa can maintain a steady growth rate of between 3- 5% it would be a very sustainable growth rate for South Africa's economy. This leads to the main aim of the study, namely to develop a sustainable marketing strategy for Dutch tourists to South Africa. Only 0.64% of a Dutch population of 15 million visited South Africa in 2002 which is an indication that the market still has some growth potential. This study is important to gain a better understanding of

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Ndlovu, Joram. "Branding as a strategic tool to reposition a destination a survey of key tourism stakeholders in Zimbabwe /." Thesis, Pretoria : [s.n.], 2009. http://upetd.up.ac.za/thesis/available/etd-09242009-225847/.

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Najbrtová, Soňa. "Analýza nabídky cestovních kanceláří pro seniory." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191530.

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The thesis deals with a new trend in tourism -- senior tourism. The contribution of senior citizens to the tourism industry face the challenge of seasonality and stimulate economic growth, including employment. The senior segment is perspective because of its growing share in the population, improving health condition compared with previous generations, financial resources available and unlimited leisure time. The aim of the thesis is to analyze tour operators offer focused on outgoing packages for seniors in order to assess whether the offer reflects the specific needs and preferences of seni

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Speirs, Lindsay Justine. "Agritourism : market segmentation profile of potential and practising agritourists." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53245.

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Thesis (MA)--Stellenbosch University, 2003.<br>ENGLISH ABSTRACT: Rural tourism and agritourism are in their infant stages in South Africa. It benefits the farmer, the local community, the rural area, the tourist and the country. It is therefore a viable option but requires more research, management, planning and control for it to be successful. Many agritourism ventures are not as successful as they should be. The problem is that farmers/landowners do not research the demand for tourist products before they deliver them and do not know whom they are catering for. To stay competitive, the

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Ferrer, Rosell Berta. "Tourism demand in Spain: trip duration and budget structure, a comparison of low cost and legacy airline users." Doctoral thesis, Universitat de Girona, 2014. http://hdl.handle.net/10803/145438.

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This thesis compares the behaviour of tourists arriving to Spain by low cost airlines or by legacy airlines, in terms of length of stay and travel budget allocation. It also segments low cost users according to travel budget composition (share allocated to transportation expenses, and to at-destination expenses, both basic –accommodation and food– and discretionary –activities and shopping). Length of stay is analyzed with an ordered logit model to account for multimodality. For expenditure composition analysis, the compositional data analysis methodology is used. Both approaches are completel

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Adams, Christopher Blaine. "Profile Analysis of Regional Variations Among Virginia Winery Visitors." Thesis, Virginia Tech, 2001. http://hdl.handle.net/10919/34397.

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This research is concerned with examining market segments and regional variations associated with winery visitors in the state of Virginia. The tourism literature published by the state of Virginia for wineries indicates that there are five wine regions. In this research, data were collected from interviews conducted at wineries in each of the five wine regions. The first phase of analysis sought to create market segments using a factor-cluster approach. Segments were created using cluster analysis and multiple discriminant analysis. Three distinct market segments based on benefits sought

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Johansson, Joanna, and Johanna Lindgren. "It’s greener to dive in the Philippines! : A qualitative study of green marketing in dive and adventure tourism." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49596.

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Purpose and research question: The purpose of this study is to provide and attain a deeper understanding of how the business philosophy of green marketing affects recreational adventure tourism. Further, the study intends to identify and analyze green marketing in relation to service development, green marketing strategies, branding, segmentation and positioning in the dive tourism sector. This has formulated our research question: How does green marketing affect adventure tourism? Methodology: A qualitative research method offers a deeper understanding of the effects of green marketing in the

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Ormerod, Neil Stewart. "An examination of the challenges of capturing the value of adventurous off-road cycling : a perspective from South West England." Thesis, University of Exeter, 2013. http://hdl.handle.net/10871/14980.

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Purpose-built off-road cycling infrastructure represents a relatively new form of tourism and recreation product. Over the last decade, widespread development of these facilities has taken place in the UK, primarily within forest and woodland areas. The justification for developing these sites has largely centred on their ability to generate positive economic benefits for the tourism and leisure economy. In contrast to the focus on growth and investment, relatively little attention has been paid to understanding the extent to which off-road cycling benefits the tourism and leisure economy. Fur

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Ramón, Cardona José. "Actitudes de los residentes hacia el turismo en destinos turísticos consolidados: El caso de Ibiza." Doctoral thesis, Universitat de les Illes Balears, 2012. http://hdl.handle.net/10803/104266.

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En la primera parte de esta tesis se profundiza en el estudio de los factores e interrelaciones que influyen en las actitudes de los residentes y se plantean propuestas genéricas para la adecuada gestión de los destinos turísticos. Los destinos turísticos evolucionan y en destinos maduros es necesario conocer su pasado para comprender mejor su presente. Ibiza es un destino maduro y, por tanto, es necesario un estudio previo de su evolución para una mejor comprensión de los resultados del estudio empírico. La descripción de la historia del turismo en Ibiza, apoyado en el uso del modelo de Cicl

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Anaba, Ebanda Valéry Armel. "Contribution à l'analyse de la relation qualité perçue - satisfaction dans les services d'hébergement touristique." Phd thesis, Université de Bourgogne, 2010. http://tel.archives-ouvertes.fr/tel-00717829.

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Alonso, Abel Duarte. "Wine tourism experiences in New Zealand: an exploratory study." Lincoln University, 2005. http://hdl.handle.net/10182/1046.

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Recently, New Zealand's wine industry has made remarkable progress. For example, the number of hectares planted in grapes increased from 4,880 in 1990, to 15,479 in 2003, and the number of wineries increased from 175 in 1993 to 421 in 2003. Projections for 2006 indicate that the growth of wine exports should nearly double from 2003, with expected revenues of $NZ 736 million. However, despite this growth, little has been reported about developments in New Zealand's wine tourism industry, or about consumer perceptions of the winery experience in the form of published academic research. The limit

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Santos, Cláudia Fernanda dos. "Turismo étnico afro no Quilombo do Campinho." reponame:Repositório Institucional da UFABC, 2016.

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Orientadora: Profa. Dra. Silvia Helena F. Passarelli<br>Dissertação (mestrado) - Universidade Federal do ABC, Programa de Pós-Graduação em Planejamento e Gestão do Território, 2016.<br>A dissertação propõe a análise de aderência, aplicabilidade e protagonismo do Turismo étnico afro, na gestão territorial da comunidade tradicional Quilombo do Campinho, localizado em Paraty. A formação deste quilombo, bem como suas características naturais e culturais aguçam o interesse pela pesquisa e a investigação. A partir de pressupostos como o patrimônio cultural imaterial, ancestralidade, modo e uso do te

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Kularatne, Thamarasi. "Economics of optimal management of tourism resources : a demand and supply analysis." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/104115/1/Telwadana%20Mudiyanselage%20Thamarasi_Kularatne_Thesis.pdf.

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This thesis is a study of tourism demand and supply with the objective of revealing the optimal management of resources used in tourism. The first part investigates consumer preferences with respect to nature-based tourism together with a study of the manner in which tourists’ experiences impact on non-market valuations. The second part describes an efficiency evaluation of the hotel industry which focuses on the impact of eco-friendly practices on hotel operations. The analytical techniques used include discrete choice modelling, structural choice modelling and data envelopment analysis. The

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Ferreira, Luciana Brandão. "Estratégias de segmentação da hotelaria para o turismo de negócios: um estudo em São Luís (MA)." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-04112010-165809/.

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O turismo é uma atividade em ampla expansão nas suas mais variadas formas, seja por motivos de lazer ou de negócios apresenta estatísticas de crescimento por vezes maiores que o percentual de crescimento da economia. O foco desse estudo são as viagens por motivos de negócios, as quais têm grande importância para o desenvolvimento da atividade turística e hoteleira mesmo em localidades com atrativos turísticos naturais e culturais, como é caso da cidade de São Luís-MA. Dessa forma, o objetivo é estudar as estratégias de segmentação utilizadas pelos hotéis para o desenvolvimento do Marketing Bus

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Nováková, Kateřina. "Specifika stravování seniorů v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206010.

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The main goal of this diploma thesis is to perform an analysis on how dining needs of mature travellers are accomodated by chosen service providers. Based on the analysis the thesis evaluates the ability of the providers to individually tailor their services to mature guests. Subsequently, certain proposals for improvement are formulated. The analysis is performed on the four providers: an international cruise line specialised in elderly travels and three hotels situated in Prague. The thesis is composed of four parts. The first two parts serve as an introduction to the segment of mature trave

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Tiedt, Lourien. "Travel motivations of tourists to selected marine national parks / Tiedt L." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7577.

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Tourism comprises the world's largest industry, and beaches (marine tourism) are considered as one of the major tourism attractions in the world. Marine tourism includes different aspects such as the ocean, coastal water sports, hotels and restaurants, island and beach resorts, recreation, fishing boat operators, cruise ships and charter yacht companies. One of the main contributors to marine and wildlife tourism in South Africa, is South African National Parks (SANParks), comprising of 21 national parks. Of the 21 National Parks six are marine national parks covering 4004.4 square kilometres

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Niefer, Inge Andrea. "Analysis of the visitors' profile of the islands Ilha do Superagüi e Ilha do Mel - Marketing as an instrument for sustainable tourism." Diss., Universidade federal do Paraná, 2002. http://hdl.handle.net/10919/71511.

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The objectives of this work were to analyze and to compare the visitors of the immediate surroundings of two protected areas in the State of Paraná: the National Park of Superagüi and the Ecological Station “Ilha do Mel”, both islands. There was applied a questionnaire with 37 qualitative and quantitative questions. The questionnaire consisted of five parts: sociodemographic characteristics; trip characteristics; environmental conscience and attitudes; favorite activities and motivation; and perception of the destiny. The data were collected through personal interviews that in the average took

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Šimek, Filip. "Vývoj nabídky a poptávky v luxusním segmentu pražského hotelového trhu po roce 2000." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-12464.

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Definition of theoretical framework of work in hospitality, marketing in hospitality and economics. Description of luxury segment. Development of 5* facilities during socialism and in after-revolution period. Analysis the contemporary market of the luxury hotel segment in Prague from the side of supply and demand with prediction till 2012.

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Wohlfarth, Till. "Machine-learning pour la prédiction des prix dans le secteur du tourisme en ligne." Electronic Thesis or Diss., Paris, ENST, 2013. http://www.theses.fr/2013ENST0090.

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Nous nous intéressons au problème de la prédiction de l’occurrence d’une baisse de prix pour fournir un conseil à l’achat immédiat ou reporté d’un voyage sur un site web de comparaison des prix. La méthodologie proposée repose sur l’apprentissage statistique d’un modèle d’évolution du prix à partir de l’information conjointe d’attributs du voyage considéré et d’observations passées du prix et de la "popularité" celui-ci. L’originalité principale consiste à représenter l’évolution des prix par le processus ponctuel inhomogène des sauts de celui-ci. A partir d’une base de données constituée par

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Lin, Yung-Fan, and 林洋汎. "Island tourist segmentation: The case study of Liuqiu." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/3mzpk8.

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碩士<br>國立雲林科技大學<br>休閒運動研究所<br>102<br>The study aims to assess different recreational experience and environmentally responsible behavior for island tourists in Taiwan. We developed a questionnaire using latent variables including recreational experience, environmentally responsible behavior, and demographic information for the island tourists. Totals of 481 usable questionnaires were obtained. The descriptive statistics of characteristics and socio-demographic were analyzed by SPSS 20.0 for Windows. Empirical results indicated that Liuqiu island tourists can be divided to three types, which are

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Kuo, Chun-Chang, and 郭峻彰. "Market segmentation for general tourist hotel in Taipei." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/62774785089624296695.

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Chen, Shih-Hui, and 陳詩惠. "The Research of Market Segmentation of Bed and Breakfast Tourist." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/69834397756809595744.

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碩士<br>中國文化大學<br>觀光事業研究所<br>91<br>The primary goal of this study is to identify segments of B&B tourist based on needs, and to understand what’re different among the groups about demographic, tourist consuming behavior and benefits sough. This study used questionnaires to collected data from B&B tourist in Chingjing and Jofen. Over all, 550 questionnaires were returned, total of 424 useful surveys were obtained, representing a 77.1% response rate. The lodging demand attributes about B&B tourist needs were reduced to nine factors. All the factors name " personal service of the B&B", "

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lin, jackson, and 林澤洲. "The Research of Market Segmentation of Taiwanese Tourist to Japan." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/53120821648921496078.

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碩士<br>中國文化大學<br>觀光休閒事業管理研究所<br>93<br>Abstract The purpose of this study is to investigate the market segmentation of outbound Taiwanese tourist to Japan. The findings can be used to develop travel products , provide better service to consumers, and make more margin for travel agencies. The conclusions of this study are: 1. The findings show that the demographic variables shown statically significant in the Taiwanese tourists to Japan. Age, marital status, the number of children, and the living area variables shown statically significant in the motivations.

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Nduna, Lesedi Tomana. "Benefit segmentation framework for positioning Mpumalanga as a tourist destination." Diss., 2016. http://hdl.handle.net/10500/22162.

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Tourism is one of the key industries that drive the global economy, playing a key role in regional development. However, constant change, trends and tourist behaviour compel drive destinations to keep track of these changes in order to grow tourism and stimulate economic growth. Mpumalanga is one of the provinces in South Africa known for its flora and fauna, beautiful landscape, and game reserves together with wildlife; therefore, having the potential to draw tourists to the province. Mpumalanga province aim to position itself as a destination of choice. A process of segmenting should h

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