Relevant bibliographies by topics / Tourist travel promotion

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Tourist travel promotion'

Author: Grafiati
Published: 4 June 2021
Last updated: 14 February 2022

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Journal articles on the topic "Tourist travel promotion"

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Nata, Gusti Ngurah Mega, Steven Anthony, and Putu Pande Yudiastra. "Knowledge Discovery And Virtual Tour To Support Tourism Promotion." IAIC Transactions on Sustainable Digital Innovation (ITSDI) 2, no. 2 (November 26, 2020): 94–106. http://dx.doi.org/10.34306/itsdi.v2i2.387.

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Planning a tourism trip is an important part for tourists so that their tour is satisfying. Service bureaus that have a function to help provide information and prepare tourist travel plans for tourists often provide random destination choices because they do not know the pattern of selecting tourist destinations. This will be detrimental to tourists when service bureaus make wrong tourism travel plans. Tourists also often find it difficult to determine which tourist destination to go to because they do not know the environmental conditions in tourist destinations. To overcome this problem, in this study, knowledge discovery and virtual tours are carried out to increase the promotion of tourism. Knowledge discovery is finding information or knowledge. Knowledge discovery uses data mining techniques to perform data analysis and find patterns. The data mining model that can be used is the frequent pattern by looking for Association Rule Mining from the data. Virtual tour is a technique that can provide 360 ??+ 180 degree images. The virtual tour will be able to show the overall environmental conditions at the tourist destination. The results that have been obtained are in the form of a quick recommendation of tourist attractions in accordance with the country of origin of tourists based on the Association rule mining values. The virtual tour has presented a 360 degree panoramic photo view to inform the environment situation in the place commented by the system.
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Trisoko, Riono Gede. "Promosi Mesjid Raya Pulau Penyengat sebagai Daerah Tujuan Wisata di Tanjung Pinang Kepulauan Riau." Jurnal Daya Saing 1, no. 3 (October 15, 2015): 281–95. http://dx.doi.org/10.35446/dayasaing.v1i3.35.

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Abstract: Various attempts to make the Masjid Raya Island Biting as an object of religious tourism in the province of Riau Islands, has been carried out by the manager and local governments, among others, promotion to tourists both domestic and international travelers is done so that the level of tourist arrivals which may come as expected. The development of tourist traffic that comes to Masjid Raya Island Biting the average level of tourists who come to the Masjid Raya Island stinger where traffic levels continue to decline. Descriptive method used and the results of data analysis known that the Department of Culture and Tourism in increasing the number of visits such as: the availability of tourism information center, stinger island festival, held in cooperation with travel agencies and increased advertising on the island stinger. And the presence of Culture and Tourism today can say is good. With various promotions conducted by the relevant authorities so that the future can increase traffic. Keywords: Promotion, Tourism
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Vu, Huy Quan, Gang Li, Rob Law, and Yanchun Zhang. "Tourist Activity Analysis by Leveraging Mobile Social Media Data." Journal of Travel Research 57, no. 7 (August 11, 2017): 883–98. http://dx.doi.org/10.1177/0047287517722232.

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Approaches to traditional travel diary construction rely on tourist participation and manual recording; hence, they are not only time-consuming but also limited in the scale and the number of samples. Online social network platforms have been used as alternative data sources for capturing the movements and travel patterns of tourists at a large scale. However, they fail to provide detailed contextual information on tourist activities for further analysis. In this paper, we present a new approach to travel diary construction based on the venue check-in data available in mobile social media with rich information on locations, time, and activities. Our case study focuses on the inbound tourism in Hong Kong using a data set composed of 17,355 check-ins generated by 600 tourists. We demonstrate how the proposed travel diary can provide useful practical implications for applications in location management, transportation management, impact management, and tourist experience promotion among others.
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Utami, Istayu Pratistaning, Khrisno Hadi, and Yana Syafrieyana. "Regional Government Strategies In The Development Of Sumenep Keraton Tourism In The Perspective Collaborative Governance." Journal of Local Government Issues 2, no. 1 (March 31, 2019): 51. http://dx.doi.org/10.22219/logos.vol2.no1.51-74.

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Sumenep Regency has high tourism potential where there are about 32 tourist attractions in which one of them is Sumenep Palace. However, in 2016 Sumenep Palace is still less touristy compared to other tourist attractions such as Lombang Beach which can attract around 66.000 tourists, while Sumenep Palace is only around 49.000. In addition, some travel agents also still do little tourism promotion, because they prefer to offer beach tour packages. Therefore, in order for tourism development to run optimally, Sumenep Regency carries out a collaborative strategy involving the private sector and the community. The research method used was the descriptive qualitative method to provide an overview of the strategy of Sumenep Regency Government in developing tourism of Sumenep Palace based on collaborative strategy. Data collection techniques are carried out through the process of observation, interviews, and documentation. The theory used is collaborative governance by Chriss Ansell and Alisson Gash which emphasizes that collaboration is carried out formally between government and non-government actors, where the government becomes the initiator in the collaboration. The results showed that the collaboration included government actors carried out by Disparbudpora, travel tourism agents and klenengan art groups. Each of these actors has acted as a facilitator, carried out tourism promotions, and supported the implementation of collaboration activities. The achievements of collaborative activities indicate the presence of increasing tourist visits from 2016 to 2017, but in terms of regional revenue, the contribution is still not that significant. Overall, the realization of the collaboration is supported by a forum for dialogue, trust, and commitment between actors. But there are some drawbacks in the absence of regulations to support the collaboration process, the absence of hotel and restaurant involvement and the lack of involvement of travel agents.Key Word: Government Strategy, Collaborative Governance, Tourism Development
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Berc Radišić, Branka, and Biljana Mihelić. "THE TOURIST DESTINATION BRAND." Tourism and hospitality management 12, no. 2 (December 2006): 183–89. http://dx.doi.org/10.20867/thm.12.2.16.

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Through its growing importance to tourism, the tourist destination is increasingly attracting the attention of researchers and tourism managers. The rationale lies in efforts to gain deeper insight into travel motivations and tourist demands and needs. In destinations, tourists can meet many of their needs, above all, the need for leisure and entertainment. Comfortable accommodations, recreation services and facilities, natural and cultural sights, as well as various entertaining events make the destination attractive to tourists. In competing, the destination that has a more organised offering and an established image of the market will have a higher degree of success. The best way to express a destination’s identity is through a well-crafted umbrella brand. This type of brand allows the promotion of all of the destination’s tourism supply providers, as well as their joint tourism product, on the market.
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Stranjančević, Ana, Iva Bulatović, Darko Lacmanović, and Andrej Raspor. "Tourist Destination Strenghts and Opportunities: Is Montenegro Ready for Chinese Tourists?" ECONOMICS 4, no. 1 (June 1, 2016): 151–64. http://dx.doi.org/10.1515/eoik-2015-0027.

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Summary Since Chinese outbound tourism currently represents the largest outbound tourist market, the opportunities for tourism of Montenegro in the Chinese tourist market should be certainly examined. The aim of this paper is to analyze the relevant data about Chinese tourists who are visiting Montenegro: their specific demographic characteristics, travel habits and main motivation, but also to identify the possible ways to increase the number of Chinese tourists in Montenegro in future. For the purpose of this paper, two years long empirical research was conducted among Chinese tourists in Montenegro with the help of questionnaire. Several interviews with representatives of tourism sector in Montenegro were carried out as well. The authors have concluded that only after the total adjustment of Montenegro tourist offer to the Chinese tourists’ preferences, Montenegro could be completely ready for intensive acceptance of Chinese tourists. What’s more, in order to attract larger number of Chinese tourists, the effective marketing policy of Montenegro as a tourist destination should be created in that direction and as well the specialized tourism promotion at the Chinese market should be carried out.
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Афанасьев, Олег, Oleg Afanasev, Александра Афанасьева, and Aleksandra Afanaseva. "DESTINATION STORITELLING AS MODERN TOURISM TECHNOLOGY." Service & Tourism: Current Challenges 11, no. 3 (September 4, 2017): 7–24. http://dx.doi.org/10.22412/1995-0411-2017-11-3-7-24.

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The article is devoted to the storytelling as a relatively new marketing technology for tourist destinations. Tourism storytelling is defined as an integrated marketing technology for promoting tourism destinations through narrative information: legends, myths, fables, urban stories and tales. Tourism narrative become a self-contained attractor, supplementing or even replacing traditional objects of tourist interest. It can be realized through a variety tourist consumption tools. The most important among them are material products (souvenirs, travel guides, etc.), figurative-symbolic objects (street art, iconographic documents, multimedia formats), verbal means, online resources, etc. The authors offer the concept of a “storytelling destination” as an attractive object for tourists, in the marketing promotion of which the technology of storytelling prevails. The article defines the city storytelling tourism place and describes the phenomenon of post-travel storytelling. The authors also accomplish a detailed review of foreign publications on the problems of storytelling and its role in the tourist destinations development, consider some cases of the world’s and Russian storytelling destinations and separate mechanisms for their operating (cases of Kaliningrad, Borovsk, St. Petersburg, etc.). The article characterizes the tourism storytelling as a marketing technology, its and some tools. It is determined that finding out or creating legends and their using in the marketing tourism places is one of the most common technologies of tourism storytelling. The authors present the classification of technologies of storytelling and legend in active tourism.
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Josipović, Melita, Jelena Tepavčević, and Svetlana Vukosav. "SWOT analysis of wine tourism in Srem." Marketing 51, no. 4 (2020): 247–58. http://dx.doi.org/10.5937/markt2004247j.

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The importance of wine tourism is growing, both in the world and in our country. According to the number of registered wineries, the Srem wine-growing region is the largest in Serbia. Tourists traveling for wine tourism list wine tasting and introduction to the process of wine production, bottling and storage as their main motives. In addition to the above, wine lovers have the desire to spend quality time together in a natural environment. Marketing activities, which are undertaken for the promotion of wine tourism, are different. The promotion is performed by wineries, tourist organizations and travel agencies. In order to gain insight into the ways of promoting wine tourism in Srem, a short survey was conducted on two occasions, in 2013 and 2020. The survey was conducted in tourist organizations and tourist agencies, which operate in the territory of Srem. Potential tourists most often rely on the Internet, when choosing new destinations. Wine tourism research around the world has evolved from conceptual and case studies, to more comprehensive and extensive research (Carlsen & Charters, 2006). The aim of this paper is to present through SWOT analysis the strengths and opportunities that can contribute to the development of wine tourism in Srem, and on the other hand, identify weaknesses and threats. With the help of the TOWS matrix, strategies have been defined, the application of which could improve wine tourism in Srem.
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Wang, Ning. "Research on Construction of Smart Tourism Perception System and Management Platform." Applied Mechanics and Materials 687-691 (November 2014): 1745–48. http://dx.doi.org/10.4028/www.scientific.net/amm.687-691.1745.

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Smart tourism is a new concept focus on the tourism experience promotion. It is necessary to improve tourist experience using smart technologies, so that more efficient and appropriate measures can be taken and make a contribution to tourism experience promotion. In this paper, smarter tourism comes to be known with the deepening of the influence of information technology. In order to realize the intensification,intellectualization and unionization of tourism management, a smarter tourism perception system must be constructed on the base of cloud computing and the Internet of things so that standard information service is available to tourists, businesses and governments via its safe and online communicative functions. Smarter tourism perception system can connect travel attractions, hotels, transportation and other facilities tourist destinations of things completely to the Internet system and integration, data integration as the core database of tourism resources, which provide a more convenient means of destination tourism management and services.
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Irmadiana, Sania, and Zulhendra Zulhendra. "PERANCANGAN MEDIA PROMOSI OBJEK WISATA KABUPATEN PADANG PARIAMAN." Voteteknika (Vocational Teknik Elektronika dan Informatika) 7, no. 3 (July 10, 2019): 202. http://dx.doi.org/10.24036/voteteknika.v7i3.105543.

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The research aims to design a media for tourism promotion of Padang Pariaman Regency with attractive appearance and user friendly to facilitate the dissemination of information and attracts tourists yo visit the attractions op Padang Pariaman regency. The media of tourism promotion in Padang Pariaman regency is designed by the waterfall method, using the Yii2 framework concept by applying the concept of model-view-controller (MVC). The results of this article are web-based tourism promotion in Padang Pariaman Regency so that information can be accessed anywhere. Information that can be accessed includes the latest travel news distributed by the Padang Pariaman District tourism office. And provides a photo gallery of attractions, so that tourists can see the natural charm and diversity of tourism in Padang Pariaman. In addition, the map feature is provided to make it easier for tourists to find the location of attractions and a testimonial feature that accommodates advice from tourists.Keywords: Tourist Attraction, Yii2 Framework, Padang Pariaman Regency.
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Dissertations / Theses on the topic "Tourist travel promotion"

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Neyadi, Suhail Al. "The feasibility of establishing a ministry of tourism in the United Arab Emirates." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2253.

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The purpose of this study is to identify the various events that would attract tourists, and develop strategies that would reach the target market to increase tourism in the United Arab Emirates (UAE), formerly known as the Trucial States prior to 1971.
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Mutshekwa, Ndidzulafhi Prince. "The benefits of development and promotion of tourism in Thulamela Municipality." Thesis, University of Limpopo (Turfloop Campus), 2007. http://hdl.handle.net/10386/1173.

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Augustine, Sherrine Natahsa. "British Virgin Islands Tourists' Motives to Travel, Destination Image, and Satisfaction." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3859.

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The turbulent events of the world have resulted in a decline in the number of travelers since 2011. Nevertheless, approximately one billion international tourists still travel annually.Tourist activity plays an important role in the global economic activity. The purpose of this correlational study was to examine if a relationship exists between destination images, push and pull motives to travel, and tourists' satisfaction. The target population consisted of noncitizen and nonresident tourists of the British Virgin Islands (BVI) between March 2017 and April 2017. Oliver's expectancy-disconfirmation theory that the individual will act in a particular way because the expectation that a certain outcome follows the act formed the theoretical framework for this study. Data were collected through a self-developed paper survey using existing Likert-scale questions based on prior research to measure the study variables. A convenience sample of 257 noncitizen and nonresident tourists of the BVI resulted in 247 participants with useable responses. Standard multiple regression analysis determined whether there was a relationship between destination image, push and pull motives to travel, and BVI tourists' satisfaction. The results indicated the 2 predictors, destination image and push and pull motives to travel, accounted for approximately 17% of the variation in tourist satisfaction (R2= .166, F(2,244)= 24.233, p<.001). Either destination image and push and pull motives to travelor both predictors had a significant relationship with tourist satisfaction. The implications for positive social change include employment opportunities through various tourism sectors and for the future development of tourism profitability and sustainability benefiting the local community.
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Pei, Lei. "Perspectives of travel agencies in China with regards to promoting South Africa as a leisure tourist destination : an explanatory study." Thesis, Cape Peninsula University of Technology, 2006. http://hdl.handle.net/20.500.11838/1703.

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Thesis (MTech (Marketing))-- Cape Peninsula University of Technology, 2006
With a population of 1.3 billion and a rapidly growing economy, China has the potential to exert a greater influence on the development of tourism worldwide. In particular, the China outbound tourism market is expanding at a fast rate. Along with the Approved Destination Status, which was granted to South Africa in 2001, South African Tourism has already set its sights on targeting this emerging market. The purpose ofthis research was to establish the perspectives oftravel agencies in China with regard to promoting South Africa as a leisure tourist destination. The study attempted to survey travel agencies in China, in order to understand Chinese travel agents and their clients' dislikes and preferences, which assisted the researcher to identify the attractive points and drawbacks ofSouth African tours, as viewed by travel agencies. In this study, 90 international travel agencies were surveyed with the use of self-completion questionnaires, while 6 in-depth interviews were conducted. The research results provided the perceptions and attitudes of South Africa, as viewed by Chinese travel agencies and revealed that shopping and entertainment, scenic beauty, different people and their lifestyles, cultural experiences and wildlife experiences were the top five of the attractions of South Africa as a tourist destination. The main factors, which prevent Chinese tourists from visiting South Africa, were unfamiliarity, affordability and negative perceptions with regard to crime and HIV/AIDS.
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Poláková, Kateřina. "Propagace internetové cestovní agentury." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75102.

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The aim of the diploma thesis "Promotion of internet travel agency" is to analyze the communication mix of travel agency Invia.cz and to formulate proposals for its improvement. The thesis is divided into four chapters. The first chapter defines internet as a medium and the possibilities of online communication. The second chapter describes the specific characteristics of tourism marketing and the expanded marketing mix. The third chapter analyzes survey results about consumer behavior in selecting and purchasing holiday. The fourth chapter introduces the company Invia.cz and focuses on its online and offline promotion. Based on the analysis and on the survey results, proposals for communication mix improvement are submitted.
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Lašáková, Petra. "Návrh marketingové strategie pro cestovní kancelář." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222111.

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I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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Svoboda, Lukáš. "Analýza spokojenosti zákazníků cestovní kanceláře a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416773.

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This thesis focuses on increasing the customer satisfaction of travel agency. Customer satisfaction is a key component for maintaining market position, company reputation and its growth. Client satisfaction is especially important in the area of services, including travel agencies. Based on a questionnaire survey among customers, using the NPS method and the KANO model, measures are designed for increasing it. Also the suggestions are obtained to improve company promotion with the use of customer survey.
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Šotola, Filip. "Marketingový plán cestovní kanceláře." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224858.

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This work focuses on a proposed marketing plan for a travel agency AVANTI-TOUR. The diploma thesis is divided into three main parts. The first, theoretical, part describes the basic terms of the marketing area. The second, analytical, part characterizes the travel agency and its current marketing and communication mix. This section also contains an analysis of general and business environment, marketing research and SWOT analysis. Based on the results of the analytical part, the third part presents proposals for the improvement in promotion and overall situation of the agency on the market.
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Badia-Bellinger, Jordan Jose. "Hosting the Olympics: A Cost-Benefit Analysis of the Economic and Social Effects of the Olympic Games." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/509.

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This paper attempts to provide a cost-benefit analysis of the economic and social effects of hosting the Olympic Games. I provide an overview of the economic and social impacts of the Games and analyze their effects. I focus the economic effects of the Games on tourism, trade, corporate sponsorship and the sale of television rights. I also look at the social effects of the Games on infrastructure and employment. Finally I assess why the Olympics remain an appealing venture for cities, despite evidence that demonstrates how they produce more actual harm than good for the host city. In addition, I provide predictions for two alternative directions that the Olympics could take in the future: to either continue in the current trend of immense growth and commercialization, or alternatively, implement a new Olympic bidding process that establishes stricter criteria for candidate cities.
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"Perceptions of Nature-Based Tourism, Travel Preferences, Promotions and Disparity between Domestic and International Tourists: The case of Botswana." Doctoral diss., 2014. http://hdl.handle.net/2286/R.I.27507.

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abstract: This study explores domestic and international tourists' perceptions of nature-based tourism using the North-South conceptualization of nature and the setting up of national parks as a conceptual framework. In addition, using Urry's (1990) tourist gaze, the study assesses tourism promotions in Botswana from locals' and tourism marketers' points of view. Moreover, the study assesses locals' tourist gaze and compares it with the international tourist gaze. Qualitative methods were used to collect data, including in-depth interviews with local residents, international tourists, and tourism promoters such as government agencies and the private sector. Photo-elicitation interviews were also carried out to help identify the respondents' gaze. Six study sites, including the protected areas of Chobe National Park (CNP), Moremi Game Reserve (MGR), two cities of Gaborone and Francistown, and two urban villages of Palapye and Maun were selected for this study. Results indicate that the way people in the South conceptualize nature is different from the way international tourists do, and this has an impact on visitations to national parks. While for international tourists nature symbolizes recreation, rejuvenation, and an opportunity `to get away from it all', for locals it is seen as a part of everyday life. Furthermore, tourism promotions in the country are geared towards promoting Western tourists' gaze with the local market gaze being totally ignored by the sector. The local gaze is also different from the Western gaze. While for international tourists visiting Botswana the gaze is directed towards wildlife and wilderness, for locals, the gaze is directed towards more traditional destinations, such as farms, as well as more `modern' attractions and `touristic' attractions. However, it is the Western gaze that is taken into consideration by tourism promoters, thereby questioning the sustainability of an industry that disregards one group over another. The results also indicate that culture and historical events have an impact on visitations to protected areas. Policy implications are discussed.
Dissertation/Thesis
Doctoral Dissertation Community Resources and Development 2014
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Books on the topic "Tourist travel promotion"

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Il'ina, E. N. Turopereiting: Organizatsiia deiatel'nosti. Moskva: Finasy i statistika, 2007.

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United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Business, Trade, and Tourism. Promotion of domestic tourism: Hearing before the Subcommittee on Business, Trade, and Tourism of the Committee on Commerce, Science, and Tranportation, United States Senate, Ninety-ninth Congress, first session, on promotion of domestic tourism and the role of the federal government, November 19, 1985. Washington: U.S. G.P.O., 1986.

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United, States Congress Senate Committee on Commerce Science and Transportation Subcommittee on Business Trade and Tourism. Promotion of domestic tourism: Hearing before the Subcommittee on Business, Trade, and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, Ninety-ninth Congress, first session, on promotion of domestic tourism and the role of the federal government, November 19, 1985. Washington: U.S. G.P.O., 1986.

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United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Business, Trade, and Tourism. Promotion of domestic tourism: Hearing before the Subcommittee on Business, Trade, and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, Ninety-ninth Congress, first session, on promotion of domestic tourism and the role of the federal government, November 19, 1985. Washington: U.S. G.P.O., 1986.

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Paul, Resnick Barry, ed. Marketing & selling the travel product. 2nd ed. Albany, N.Y: Delmar, 2000.

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United States. Congress. House. Committee on Energy and Commerce. Tourism Policy and Export Promotion Act of 1991: Report (to accompany H.R. 3645) (including cost estimate of the Congressional Budget Office). [Washington, D.C.?: U.S. G.P.O., 1991.

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United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. Exporting U.S. tourism: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, second session ... May 24, 1988. Washington: U.S. G.P.O., 1988.

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United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. Exporting U.S. tourism: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, second session ... May 24, 1988. Washington: U.S. G.P.O., 1988.

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United, States Congress Senate Committee on Commerce Science and Transportation Subcommittee on Foreign Commerce and Tourism. Exporting U.S. tourism: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, second session ... May 24, 1988. Washington: U.S. G.P.O., 1988.

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United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. Exporting U.S. tourism: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, second session ... May 24, 1988. Washington: U.S. G.P.O., 1988.

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Book chapters on the topic "Tourist travel promotion"

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Holloway, J. Christopher. "Marketing and Promotion." In Travel and Tourism, 52–58. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-12407-7_9.

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Bauer, Christian, and Robert Jacobson. "“Virtual Travel: Promoting Tourism to Unfamiliar Sites Through Pre-Trip Experience”." In Information and Communication Technologies in Tourism, 16–21. Vienna: Springer Vienna, 1995. http://dx.doi.org/10.1007/978-3-7091-7596-5_3.

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Schweda, Anika, and Duane Varan. "Use of Interactive Television Promotional Tools as Information Sources in Long-Haul Travel." In Information and Communication Technologies in Tourism 2003, 412–20. Vienna: Springer Vienna, 2003. http://dx.doi.org/10.1007/978-3-7091-6027-5_44.

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Viegas, Margarida Arraes. "Climate-Friendly Hotels and the Promotion of Sustainability in Tourist Destinations." In Handbook of Research on Resident and Tourist Perspectives on Travel Destinations, 24–40. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3156-3.ch002.

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Tourism promotes the interaction of visitors with destination places and their communities, resulting in a set of impacts for the local population. Although traditionally no major environmental damage due to tourism in general, and hospitality, in particular, has been recognized, as the concept of sustainability develops, its negative impacts are becoming evident. As the hotel sector is one of the most important components of the tourism offer, minimizing its environmental impacts plays a fundamental role in the sustainability of tourist destinations. Since Algarve is one of the top 20 travel destinations worldwide, the present study aims to identify the environmental behaviour of the hotels in the region and thus evaluate their contribution to the sustainability of this tourist destination. In the empirical analysis, statistical techniques such as principal components and cluster analysis were used, and the results allowed the identification of three groups with different environmental behaviours.
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Drosos, Dimitrios, and Nikolaos Tsotsolas. "Customer Satisfaction Evaluation for Greek Online Travel Agencies." In Evaluating Websites and Web Services, 119–37. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5129-6.ch008.

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The rapid development of tourist supply and demand makes Information Technologies (IT) significant, and thus, they increasingly play a more critical role in tourism marketing, distribution, promotion, and coordination. IT influences the strategic management and marketing of contemporary organisations as a paradigm-shift is experienced, transforming the best business practices globally. IT is one of the main key influences of competitiveness in the tourism/travel industry. The original purpose for adopting IT systems was simply to provide an automatic means of store and manage data (e.g. on flights and accommodation). At the same time, IT in the tourist sector enables an increased volume of transactions to be handled rapidly and effectively. This chapter presents an original customer satisfaction survey in the Greek Online Travel Agencies. For the collection of the data, a Website questionnaire was used in order to better record the customers’ views on the service overall as well as their satisfaction levels on particular aspects of the service. The survey was conducted within the period September – November 2012. Final input data consists of 510 questionnaires.
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Anubha and Mahender Reddy Gavinolla. "A Terrorism-Inflicted Causality in Kashmir." In Risk, Crisis, and Disaster Management in Small and Medium-Sized Tourism Enterprises, 187–211. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6996-2.ch008.

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Terrorist incidents at tourist destinations create several negative impacts. Many studies have focused on the intent of the tourists to visit a place affected by terrorism. However, there are no studies gauging the perceptions of travel agencies and tour operators. In this regard, this particular study intends to understand the detrimental effects of terrorism on various travel agencies and tour operators operating in Kashmir in India, which also form a part of MSMEs. Case study and semi-structured interviews have been used. The findings clearly illustrate that terrorism does have detrimental effects on a tourist destination and, in turn, deleterious effects on the travel agencies and tour operators operating in the region. It is also evident that there are political instabilities and lack of promotion and marketing of the destination. It is hoped that the political stability and proper promotion will lead to positive destination image and better management of the destination.
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Pereira, A., C. Frias, and A. P. Jerónimo. "Falling in Love Again: Brand Love and Promotion of Tourist Destinations during the COVID-19 Pandemic." In Pandemics and Travel, 227–41. Emerald Publishing Limited, 2021. http://dx.doi.org/10.1108/978-1-80071-070-220211014.

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Radanov, Pavle, and Ivana Lešević. "RURAL TOURISM IN SERBIA IN THE AGE OF THE CORONAVIRUS EPIDEMIC." In 5th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era, 393–408. Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality, Ohrid, North Macedonia, 2020. http://dx.doi.org/10.31410/tmt.2020.393.

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The coronavirus pandemic has caused a change of tourist habits, including turning more to domestic destinations. Serbian travel culture is specific, because most travelers choose sea destinations, given that Serbia is a continental country. Considering the number of natural resources along with accommodation capacities, it is necessary to work more on the promotion of rural tourism, in order to change the awareness and habits of travelers. The research conducted for this purpose addressed the travel habits of domestic tourists in their own country and showed that there are great opportunities in this regard to increase the number of guests in rural tourism, which will become permanent and use other benefits a rural household can provide. It also represents the opportunity to revitalize abandoned and devastated areas and affects the economic well-being of the whole region and even the whole country.
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Janković, Milan, and Larisa Jovanović. "OPPORTUNITIES AND DIRECTIONS OF RURAL TOURISM DEVELOPMENT IN THE REPUBLIC OF SERBIA." In 5th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era, 375–91. Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality, Ohrid, North Macedonia, 2020. http://dx.doi.org/10.31410/tmt.2020.375.

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Rural tourism is a specific form of tourism, in which the main motive is travel to ecologically clean landscapes and the return of man to his historical roots. Rural tourism was created based on preserving the nature of rural areas and cultural and historical identity. Rural tourism is considered a new form of modern tourism together with already developed conventional forms of tourism. Rural tourism can be considered a very important form of sustainable tourism. Modern global trends such as nature protection, health care, especially during a pandemic, staying in nature, as well as preserving and reviving local traditions, customs, cultural and historical events and manifestations have contributed to the development of rural tourism in the world. Rural tourism successfully incorporates all these elements into its offer, which is why more and more tourists travel to rural areas. Interest in rural tourism arises from the desire to escape from urban centers pressed by industrialization and man-made environmental pollution. At present, rural tourism is one of the potentially important segments of the tourist offer on the Serbian market. Rural tourism includes a large number of activities that take place in rural areas. However, its potential is only partially valorized through rural tourism operators located in the central and northern regions of Serbia, as well as Vojvodina. Given that financial problems are often an obstacle in the realization of most ideas, financial support is a necessary lever for the development of rural tourism and rural regions in general. EU funds can be a chance to achieve financial support for the improvement of development potentials, better promotion, networking of tour operators and the implementation of tourism projects.
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Ahuja, Vandana. "Promotion of Tourism Using Social Media." In Advances in Marketing, Customer Relationship Management, and E-Services, 25–44. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2185-4.ch002.

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The tourism industry in India represents a booming sector. This is because of the advent of a large number of foreign tourists every year as well as the demographic dividend of India's population, which is increasingly adopting tourism as a lifestyle constituent. Additionally, the revenue generated by this sector makes it very important for India. Studies from the World Travel and Tourism Council show that tourism contributed 9.4% to India's GDP in 2017 and is expected to show a significant growth rate. This chapter traces the changing landscape of the tourism sector and the emergent role of social media, identifies the pillars of social media for the tourism industry and delineates the various social media platforms, tools, and communities relevant to the travel and tourism industry.
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Conference papers on the topic "Tourist travel promotion"

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Karn, Arodh Lal, and Rakshha Kumari Karna. "Social media and tourism promotion: the case of travelmarketers facebook fan pages after Nepal earthquake." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.089.

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Purpose – the purpose of this research is to systematically understand the behavioral and emotional aspects of potential tourists and investigated the conceptual model in the context of the travel marketers’ (TMs) facebook fan pages. Research methodology – the present study performed the two-step SEM approach suggested. the first step involved confirmatory factor analysis (CFA), which was used to validate scales for the measurement of specific constructs proposed in a research model and SEM followed. Findings – the supportive part of the conceptual framework studied how the cognitive (information source, social interaction ties, design characteristics) and effective (entertainment) factors influenced attitudes. Research limitations – the key limitation of this topic may belong to the propensity of the sample to embody the population. This also has a certain influence on SEM exploration. Practical implications – this study provides important guidelines for fan pages’ designers and marketers in the tourism sector especially during the time of destination image crisis. Originality/Value – this research was the earliest to relate the prototype willingness model on travel and tourism Facebook fan pages. In a sense, this research offers a basis for acclimating the prototype willingness model to the touristry social media setting.
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Škvareninová, Lucia, Mario Lukinović, and Larisa Jovanović. "POTENTIAL OF ECOTOURISM: COMPARATIVE ANALYSIS OF SLOVAKIA AND SERBIA." In Sixth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/limen.s.p.2020.121.

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The demand for nature and ecotourism has been constantly rising last forty years and it will continue to grow. Due to the coronavirus, domestic tourism will increase exponentially, which would enhance ecotourism development. Foreigners and local tourists have become more aware to leave a positive impact on the environment where they travel and where they live. Serbia and Slovakia have a great potential to become attractive ecotourism destinations. Both countries are countries with a similar population number, no access to the sea, but with preserved nature, great gastronomic offer, and the main potential next to the capitals of Bratislava and Belgrade lies in ecotourism. At the same time, domestic ecotourism is a perfect economic activity that promotes sustainability and development. In the less developed regions, ecotourism can bring new employment opportunities and increase demand for local products. Agrotourism and rural tourism are inevitable part of sustainable development in Slovakia and Serbia. Despite of small territories of Slovakia and Serbia, both countries can offer a wide range of sceneries and natural beauties to be explored. This article aims to analyze the potential of ecotourism in the Slovak Republic and Serbia. To achieve the objective results, we’ve surveyed the foreign and local respondents. Our study also analyzes whether marketing strategies and promotion of domestic ecotourism is effective to attract tourists. The obtained results will be evaluated and compared. In the last part, the paper focuses on eco labels that currently exist in Serbia and Slovakia.
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Marin (Barbu), Corina Aurora, and Elenа Condreа. "Choosing the Hotel According to the Quality Presented by Influencers on Social Networks." In International Conference Innovative Business Management & Global Entrepreneurship. LUMEN Publishing, 2020. http://dx.doi.org/10.18662/lumproc/ibmage2020/51.

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The tourism industry has found an incredibly fertile ground to reach potential customers with the growth of social media. With the influencers’ tendencies to share moments in their lives and especially about their travels, social networks have become one of the most powerful weapons that travel agencies and hotels use to attract as many customers as possible. The phenomenon of influencers is one in development in our country as well. New accounts are constantly appearing on social networks, promoting brands from many fields (beauty, fashion, cooking, sports and even tourism). We are witnessing a revolution in the consumption of audiovisual content, and the development of the concept of influencer confirms this. The main purpose of this paper is to explore how influencers can influence consumers’ decisions in choosing a hotel. It will focus on research on attitudes and opinions on social media and information in tourism in Romania. The data were collected through an online opinion poll and were analyzed using descriptive statistics. Research has shown a great advantage in using influencers to attract customers. However, customers who choose certain hotels through influencers come with higher expectations, which is why the quality of services must rise to the highest standards.
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Budarma, I. Ketut, Gede Giyana, A. A. A. N. Harmini, I. Gusti Made Wendri, Ni Wayan Wahyu Astuti, and I. Nyoman Kanca. "Bali Beyond Travel Fair: Can the Event of BBTF Become Media of Promotion for Tourism Development in Indonesia?" In International Conference Recent Innovation. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0009938920322040.

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Al Sahouly, Ibrahim. "POST THE PANDEMIC: NEW MARKETING STRATEGIES FOR OVERCOMING TOURISM CHALLENGES AFTER COVID-19 OUTBREAK." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.391.

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The widespread of the COVID 19 is dramatically shifting the outbreak from a public health crisis to a more serious economic, social and psychological implications. Currently, there is a need to produce implementation plan for the purpose of preparing citizens to deal with post crisis challenges for the objective of normalizing everyday practice, maintain productivity and protect the stability of the community. Having said so, the researcher believes that the best methodology to draft proposals for dealing with the post crisis milieu and reaching a practical method of normalization is through empirically investigating the current insights, concerns and needs of various samples from the community; thus, bridging what the researcher would like to call "the blind spot" or gaps of actions between decision makers and citizens.The purpose of this empirical research is to understand the effect of crisis communication on People's risk perception attitude, perceived safety and local travel intentions. This research applies quantitative research method among 300 Egyptian samples to test the research variables. This research findings suggest new implementation plans for overcoming the challenges facing the local tourism sector in Egypt due to Covid-19 pandemic crisis, and further recommends an audience-centered paradigm in marketing and communicating promotional messages in the field of tourism in Egypt for the purpose of flourishing the marketing of the sector.
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Xu, Haijun, Min Zhang, and Yanhong Liu. "Self Sale: Promotion of Tour Guide Service From Tourism Psychology Perspective - A Case Study of Shenzhen China International Travel Service." In 2018 International Conference on Education, Economics and Social Science (ICEESS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iceess-18.2018.70.

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