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Dissertations / Theses on the topic 'Tourists' motivation'

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Published: 4 June 2021
Last updated: 26 July 2025

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1

Siri, Raktida. "Indian tourists' motivation, perception, and satisfaction of Bangkok,Thailand." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc9827/.

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The purposes of the study were to: 1) identify Indian tourists' demographics and travel patterns; 2) examine Indian tourists' motivation to take the Bangkok area trip; 3) examine the level of importance of information sources; 4) identify the level of satisfaction of Indian tourists on their travel experience on the Bangkok area attributes; and 5) examine the intention to return and willingness to recommend the Bangkok area and Thailand. The findings showed that Indian tourists were motivated to visit the Bangkok area by both push and pull factors. Family and/or friends and the Internet were c
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Alghamdi, Abdulraheem. "Explicit and implicit motivation towards outbound tourism a study of Saudi tourists /." Connect to e-thesis. Move to record for print version, 2007. http://theses.gla.ac.uk/96/.

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Thesis (Ph.D.) - University of Glasgow, 2007.<br>Ph.D. thesis submitted to the Faculty of Law, Business and Social Sciences, Department of Management, University of Glasgow, 2007. Includes bibliographical references. Print version also available.
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Alghamdi, A. "Explicit and implicit motivation towards outbound tourism : a study of Saudi tourists." Thesis, University of Glasgow, 2007. http://theses.gla.ac.uk/96/.

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ABSTRACT In this thesis, the researcher investigates the implicit and other motivations for Saudi outbound tourism. The Saudi Arabian outbound tourism market is recognised as one of the biggest tourism expenditure. Despite this, research relating to the motivations for Saudi outbound tourism, especially the implicit motives is sparse. It is in response to this that the researcher carried out this study and additionally, examined the influence of Saudi culture, demographic variables and tourists motivations on destination selection. This study employs a model entitled “Integration Model of Expl
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Wickens, Eugenia. "Tourists' voices : a sociological analysis of tourists' experiences in Chalkidiki, Northern Greece." Thesis, Oxford Brookes University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.325437.

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Tepanon, Yodmanee. "Exploring the Minds of Sex Tourists: The Psychological Motivation of Liminal People." Diss., Virginia Tech, 2006. http://hdl.handle.net/10919/27002.

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Sex tourism is one of the world's most controversial industries. While it generates tremendous revenue to the sex tourism destinations, the industry has been condemned as the two main reasons trafficking of women and children exist. Despite this, little research has examined the motivation of sex tourists. The purpose of this study is to develop an understanding of the sex tourism phenomenon and, more specifically, motivation of tourists. This study is exploratory and qualitative in nature. Two key propositions are addressed (1) The person's level of perceived modernity relates to the perceive
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Siri, Raktida Kennon Lisa R. "Indian tourists' motivation, perception, and satisfaction of Bangkok, Thailand." [Denton, Tex.] : University of North Texas, 2009. http://digital.library.unt.edu/permalink/meta-dc-9827.

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Zhang, Song, Tao Yue, and Yichong Xu. "The Motivations of Chinese Tourists Visiting Abisko." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-391396.

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China has been one of the most important markets for Abisko tourism. The significant growth of Chinese tourists raised academia interests in understanding what motivates them to this remote town. As little information has been documented about Chinese tourists' travel motivations to Abisko, this study attempts to identify the factors that influence Chinese tourists' choice of travel destination.  Based on the push-pull theoretical framework in tourism, the authors conducted qualitative research and created a model. Data was collected through semi-structured interviews with 12 Chinese tourists
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Kim, Jae Hak, and n/a. "EXPLORING MOTIVATION AND TOURIST TYPOLOGY: THE CASE OF KOREAN GOLF TOURISTS TRAVELLING IN THE ASIA PACIFIC." University of Canberra. Business & Government, 2007. http://erl.canberra.edu.au./public/adt-AUC20081128.145648.

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Koreans are increasingly participating in overseas golf holidays in the Asia Pacific region and this trend is expected to continue. The popularity of golf holidays has been linked to the growing demands of special interest tourism and sport tourism where tourists seek to satisfy specific travel needs and wants to meet their travel motivations. Research into travel motivation using the concept of the push and pull framework is therefore a focus of study in tourism research. To date, little or no research has examined travel motivation and tourist typology using the push and pull framework in th
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Xin, Jin. "Is gastronomy a new tourism lure of Scandinavian countries? : An exploratory study on Chinese tourists." Thesis, Umeå universitet, Kulturgeografi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123555.

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This exploratory study initially attempts to generate basic understanding regarding how do Chinese tourists evaluate the importance of Scandinavian gastronomies when holidaying the countries. And it further judge the states could whether implement gastronomical development strategy. Additionally, the study generally explores Chinese tourists’ food behavior, motivation and preference in a culturally different environment when holidaying in Scandinavian countries. The study also provides a detailed investigation regarding Chinese tourists’ food preference, behavior and motivation based upon the
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Allan, Mamoon. "Toward a better understanding of motivations for a geotourism experience: A self-determination theory perspective." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2011. https://ro.ecu.edu.au/theses/438.

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Motivation theories and studies play a vital role in understanding why tourists travel and the kind of activities they engage in whilst away from home. By reviewing the literature, it is apparent that previous tourism studies pay scant attention to the issue of why people travel to geosites and this important issue is still an undeveloped area of study. Therefore, investigating the motivations of tourists undertaking a geotourism (geology and tourism) experience reflects an urgent need to bridge the gap in the geotourism literature. The purpose of this study is to explore the different motivat
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Fang, Ruizhe. "Chinese tourists’ perception of destination, travel motivation, value pursuit, and their connections." Doctoral thesis, Universitat Autònoma de Barcelona, 2021. http://hdl.handle.net/10803/673747.

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A causa del desenvolupament econòmic i a la millora de la qualitat de vida de la Xina, el consum de turisme ha estat cada vegada més habitual entre la població xinesa. El 2014 la Xina es va convertir en el major mercat de turisme emissor de el món, sent el país d’origen amb major nombre de viatges i despesa dels turistes. Els turistes xinesos passen a ser una part important de la indústria turística internacional, i cada vegada més investigadors i professionals del turisme s’interessen per conèixer millor els protagonistes d’aquest mercat emergent. El present estudi fet amb mètodes de recerca
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Fung, Yuen Ming. "An image and motivation study of Hong Kong tourists to mainland China." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/251.

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Zhou, Chuanhui, and Anqi Yu. "The World Heritage on Öland : An investigation into the Motivations of Chinese Travelers toTravel abroad." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-55746.

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The aim of this research is to explore how Öland could attract Chinese tourists to sustain its development. This study is conducted on the basis of group interviews among 20 respondents selected from Chinese tourists. This research reveals that learning and experiencing, building a social relationship and enjoying natural landscape are the major reason for Chinese tourists traveling abroad, among which, the main motivations for Chinese tourists visiting Öland is the attractive spot. The research finds that not many Chinese tourists have been to Öland before. However, among those who have been,
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Thomas, Morgan Avery Thomas. "A Typology of Gastro Tourism Consumers: A Conceptual Classification of Gastronomic Tourists' Consumer Behavior." Ohio University Honors Tutorial College / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1536073966117087.

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Straka, Jan. "Motivační faktory zahraničních turistů k cestování do České republiky (s využitím vlastního dotazníkového šetření)." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10391.

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This diploma paper is devoted to the fundamental questions concerning motivation for coming to Prague, Czech Republic, the questionnaire analyses further details about incoming tourism. At the beginning of the paper there is a description of the destination CR. Characteristics of the incoming tourism is coming next. Afterwards a theoretical opening to motivation the questionnaire follows. One hundred respondents replied on questions regarding their stay in Prague. These data are then compared with a similar past questionnaire. The motivation for coming to Prague is researched based on these da
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Schoeman, Talita. "The relationship between travel motives, service levels and satisfaction of nature-base [i.e.nature-based] tourist [i.e. tourists] / T. Schoeman." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4445.

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The literature review on tourist satisfaction revealed that a satisfied tourist leads to positive word of mouth recommendation to friends and family, loyalty (return visits), competitive advantage and long-term profitability and sustainability. These favourable benefits resulting from satisfaction are necessary for any destination to survive in the competitive tourism industry. The Addo Elephant National Park (AENP) is one of 21 national parks in South Africa and is managed by SANParks. Data captured from visitors to the (AENP) was used to achieve the objective of this study. As national, regi
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Chen, Yun-hsin, and 陳筠心. "Architecture Tourism: A Study of Tourists’ Motivation and Experience." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/aqhuc4.

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碩士<br>世新大學<br>觀光學研究所(含碩專班)<br>101<br>This study aims at the tourists who engage in the architecture tourism, and research the tourism motivation, the tourism experience. Through the push motivation, to understand why tourists pay a visit to the sightseeing sites; and through the pull motivation, to estimate how the sightseeing sites attract the tourists. This study also explores the experience of the tourists after they complete their tour. The survey contained four categories: push motivation, pull motivation, tourism experience, and tourist character. The questionnaires were distributed at f
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Lu, Ming-Tsung, and 盧明宗. "A Study of Tourists, Motivation, Satisfaction and Barrier Factors on a Sport Tourism- Fishing Tourists." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/4459tb.

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碩士<br>明道大學<br>產業創新與經營學系碩士班<br>100<br>Abstract The purpose of this study was to discover the participation of recreational sport fishing tourists; this research discussed the difference in intentions of motivation, satisfaction and barrier factors, and the difference between participants with different background variables, as well as the relation between the motivation, satisfaction and barrier factors of their participation. The results of statistic analysis showed: A. The current condition of participation by recreational sport fishing tourists: mostly male between 21~40 years old, unmarried
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WONG, MING-CHI, and 翁明祺. "A Study on the Relationships among Group Tourist Motivation, Tourism Image and Tourism Benefits of Tourists in Kinmen--The Case of Tourists from Mainland China." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4ch985.

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碩士<br>南華大學<br>旅遊管理學系旅遊管理碩士班<br>107<br>Kinmen, an island that preserves the history of the battlefield and preserves a variety of rich natural humanities, has been a very important strategic position in the past wars. There have been several battles with the mainland, and the most impressive is the 823 artillery. Therefore, For mainland tourists, Kinmen always has a very deep battlefield impression. In recent years, the relationship between the two sides of the strait has gradually eased, and related policies have gradually loosened, resulting in the rapid development of direct flights between
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MING, HUANG CHI, and 黃濟民. "A Study on Tourist Motivation and Routes of Chinese Tourists in Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/rhq5yk.

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碩士<br>中國文化大學<br>觀光事業學系觀光休閒事業碩士在職專班<br>107<br>Based on the push and pull model of tourism motives, this paper explores the relationship between tourism motivation and tourism routes between China tourists in Taiwan, and analyzes the number of tourist days, consumption budget, immigration, accommodation transportation, sightseeing spots, itinerary, stay time, and purchase of goods. And other itinerary routes, etc., to explore its relevance to travel motivation. This study collected questionnaires from a random sample of free China tourists who came to Taiwan to collect a total of 269 valid quest
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Kay, Pandora. "Determinants of cultural event tourist motivation." Thesis, 2007. https://vuir.vu.edu.au/15615/.

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This thesis investigates the determinants of tourist motivation to ascertain the new audience potential of Western and Asian tourists for locally-based, cultural attractions and events, and the associated effective marketing strategies necessary to attract these tourism markets.
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Hu, Yun, and 胡芸. "Motivation of Tourists to Visit Haunted House." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/83885065254733294590.

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碩士<br>雲林科技大學<br>休閒運動研究所碩士班<br>98<br>Taiwan has rich and diverse traditional faith, providing many legends that created some stories existence of haunted house. This study explored the motivation of tourists to visit haunted house to explore the market segmentation of visitors visiting haunted house . The questionnaire survey was distributed to visitors at the haunted house is convenience sampling method. Totals of 433 valid questionnaires were collected. All the descriptive statistics were analyzed using SPSS17.0 for Windows. Exploratory factor analysis were employedwas employed to reduce the
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Tu, Chen-lee, and 杜貞黎. "A Study on the Tourists’ Motivation and Tourism Image in Cijin, Kaoshiung." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/69794725274160428208.

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碩士<br>國立屏東教育大學<br>生態休閒教育教學碩士學位學程<br>100<br>The purpose of this study was to investigate the status of tourism motivations and images, the difference between tourism motivations and images from touristic backgrounds, and the relationship of tourism motivations and images in Cijin scenic area in Kaohsiung. This study was used in questionnaire survey which the investigative tool was the scale of tourism motivations and images in Cijin scenic area in Kaohsiung with purposive sampling. The valid questionnaires were 550 from a total of 580 ones (94.83%).The data used SPSS for Window 17.0 were statis
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Tsao, Szu-Ming, and 曹思茗. "Investigating Hard Adventure Tourists’ Motivation and Enduring Involvement." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/56622263087086409017.

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碩士<br>國立體育大學<br>休閒產業經營學系碩士班<br>100<br>The purpose of this study was to investigate the motivation of adventure tourists and the reasons of enduring involvement in adventure tourism. It also aims to find out the main reason why people continue to participant in adventure tourism. This study took a qualitative research approach and the subjects are five people, who have been involved in adventure tourism at least two times. The information is collected by means of semi-structured interview. Moreover, the research results are as below: 1. The main motivation of participating in hard adventure tou
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Tsai, Chia-Chen, and 蔡家蓁. "Studies on Segmenting Kinmen Islands’ Tourists by Travel Motivation." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/98782650538432539912.

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碩士<br>銘傳大學<br>觀光研究所碩士在職專班<br>96<br>When the first tourist came to Kinmen in 7 February 1993, the tourism industry has witnessed a booming period. However, as the result of either declined life cycle of tourism or decreased tourist numbers, Kinmen has to readjust and modify its tourism industry during recent years. Hereby, this paper studies the Kinmen visitors’ characteristics and their motivation of travel in order to find out how these variables affect the marketing strategy, market segmentation and other important factors relating to the development of Kinmen tourism. This paper employe
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Yi, Lo Hsin, and 羅欣儀. "Motivation of tourists in participating free and fee-based." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/84744011198907904581.

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碩士<br>國立高雄師範大學<br>環境教育研究所<br>95<br>Abstract The aim of this study was to determine the motivation of tourists who participated in either free or fee-based environmental oriented tours guided by interpreters. Questionnaires were used to test the tourists’ motivation, feedback of interpreters and the performance evaluation of the interpreters. The hypothesis is that fee-based tour interpreters were superior to free tour interpreters in many dimensions, which can be beneficial to the environmental education and interpretation education. Ninety-nine and 123 valid questionnaires from parents and
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HUNG, CHING-YAO, and 洪敬堯. "The Motivation, Experience and Reflection of Overseas Volunteer Tourists." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/dk8d33.

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碩士<br>南臺科技大學<br>休閒事業管理系<br>106<br>Oversea volunteer tourism is an individual who uses leisure time and money to participate in volunteer activities, assist local people who need help, and use non service time to travel locally. In recent years, as a result of the promotion of overseas volunteer services by international volunteers, "oversea volunteer tourism" has become a new travel product which has been actively promoted by many travel agencies at home and abroad. The main demands of oversea volunteer tourism is to provide both volunteer service and travel overseas travel, that is, to the lo
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Liu, Yun-Chiao, and 劉芸樵. "A Study of the Relationships among Tourist Motivation, Authenticity Perception and Loyalty for Pingxi Tourists." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/78201317672452036234.

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碩士<br>開南大學<br>觀光運輸學院碩士在職專班<br>104<br>Pingxi is famous for its rich natural resources and historial cultures. Tourists come here from all over the world. In order to attract more tourists, the development is in progress. Will the development affect tourists’ authenticity perception to Pingxi? The purpose of this study was to explore the relationships among the tourist motivation , the authenticity perception and the loyalty of tourists in Pingxi. Questionares were deliverd to tourists at Shifen Station, Pingxi Station, and Jingtong Station to collect data. Three hundred ninety-three effective q
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CHENG, JU LING, and 鄭如伶. "Research on Tourist Motivation, Tourist Satisfaction and Revisit Intention - Taking Tourists from Taiwan to Japan as an Example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4dm6jd.

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碩士<br>高苑科技大學<br>經營管理研究所<br>105<br>The main purpose of this study is to explore the relationship among the tourist motivation, tourist satisfaction and revisit intention of tourists from Taiwan to Japan. Questionnaires are employed to collect research data and conducts survey on tourists that once travelled in Japan through family and friends in Tainan and Kaohsiung convenience samoling is adopted for questionnares. A total of 420 questionnaires were sent and 393 valid questionnaires were collected. The effective questionnaire recovery rate is 93.6%. Using the statistical software package SPSS
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Lyu-LingWu and 巫律鈴. "Correlations among Tourism Motivation, Tourism Experience, Life Style and the Need of Tourism Facilities of Community-Based Tourists." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/nz6z83.

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碩士<br>國立成功大學<br>建築學系<br>102<br>Community-based tourism emphasizes environment protection and economical benefits. which has become a trend in the promotion for environmental sustainability and management in community areas. However, community’s environmental and resources often been ignored in community development process. also rarely linked to community tourist’ s life Style；Besides, tourism facilities for local substance construction have impact of use for community’s environmental and resources. In accordance with basically should be the psychological variables of tourism motivation, touri
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Wu, Ching-Yi, and 吳靜宜. "The motivation, experience and reflection: the volunteer tourists in Lanyu." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/hte845.

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碩士<br>國立東華大學<br>觀光暨休閒遊憩學系<br>102<br>Volunteer tourism is different to mass tourism, and it becomes increasingly popular. Therefore, this study explored mainly the motivation and personal experience through the process of the volunteer participation in Lanyu. This study used semi-structural depth interviews. Researcher will adopt snowball to find about 10 respondents who went to Lanyu within five years as a teaching volunteer tourist during the summer vacation. It was found that volunteer tourists learned how to adjust the teaching and understood the style of personal teaching. Volunteer t
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Min-Chi, Wu, and 吳敏綺. "Muslim Tourists’ Travel Motivation, Satisfaction, and Revisit Intention to Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/02724917101016327180.

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碩士<br>開南大學<br>觀光與餐飲旅館學系<br>102<br>Due to Muslim Tourism has become an emerging segment in the world travel market, the research is attempted to explore this niche market via examining the Muslim tourists’ travel motivation, satisfaction, and revisit intention toward Taiwan. Corresponding with the purpose, a questionnaire survey was carried to ask Muslim tourists to respond during their visit in Taiwan. A total of 314 valid questionnaires were collected and undergone further analysis using SPSS 12.0. The result shows that the most of the sampled tourists are Chinese, aged 51-60, taking travel p
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Huang, Hsuan-Yeh, and 黃璿燁. "Home stay manager's Blog influence of the tourists' stay motivation." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/33242331116836012536.

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碩士<br>東吳大學<br>企業管理學系<br>97<br>Today, people living busy and working pressure high, tourism has become an effective prescription to relieve the mental pressure. Home stay, a new choice brought tourists a special experience and low-price accommodation which different from hotels. The home stay in Taiwan has become a popular leisure industry. Blog has become an important platform for communication, which express their personal point of view in recent years. Many home stay managers and visitors through the exchange of Blogs. This research would like to know the feeling and intention of tourists, w
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Yi-Hsuan, Huang, and 黃翊軒. "Relationships Among Tourists’ Lifestyle, Travel Motivation, and Tourist Satisfaction –A Case Study of The Lin Family Garden." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7q53ud.

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碩士<br>景文科技大學<br>旅遊管理系觀光與餐旅管理碩士班<br>105<br>The increasing popularity of traveling among Taiwanese people, and the growing standard for tourism quality have perpetuated the need of understanding the relationships among various elements of tourism to meet people’s demand. Research has found that lifestyle had a significant effect on satisfaction (Hsieh, 2014). Travel motivations were significantly associated with leisure lifestyle (Huang, Tang, & Ho, 2012),and positively correlated with satisfaction (Chen & Hsieh, 2011). But very few studies investigated the relationships among leisure lifestyle,
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Wu, Yi-Ching, and 吳宜靜. "The Motivation of Nostalgia Tourists: A Case Study of Tourism on the Old Mountain Line Railway." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/xg7ww7.

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碩士<br>國立雲林科技大學<br>休閒運動研究所碩士班<br>102<br>This study explores the motivations and satisfaction of visitors to Sheng-Hsing Station, Miaoli, Taiwan. For this purpose, the study used a detailed survey, conducted from the 17th to the 19th of August, 2012. 13 tourists refused to answer and 5 questionnaires were invalid owing to being incomplete; a total of 571 usable responses were collected by means of structured questionnaire. This paper adopted the ‘leisure mo-tivation scale’ to measure motives. Data analyses were per-formed using SPSS 18.0. Mainly descriptive findings were shown as follows: 57.1%
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KUO, TZU-YEN, and 郭姿巖. "A Study of Tourists’ Travel Motivation, Satisfaction, and Revisiting Willingness- A Case Study of Matsu Tourism." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/3j22e7.

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碩士<br>國立屏東大學<br>生態休閒教育教學碩士學位學程<br>105<br>This study is designed to investigate the Matsu tourism market to learn the status and differences in tourism motivation, satisfaction and revisit intention of Matsu tourists with different background variables, and to explore the relationships among the various variables. With “Questionnaires of Matsu Tourists’ Tourism Motivation, Satisfaction and Revisit Intention” as the research instruments, there are 320 questionnaires taken by convenience sampling, among which 302 valid questionnaires are recovered, making the effective recovery rate of 94%. Then,
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Chu, Hui-Shan, and 朱慧珊. "A Pilot Study of Inbound Tourists' Motivation, Attitude and Purchase Intention on Medical Tourism from Taiwan." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/62576432015522325586.

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碩士<br>國立陽明大學<br>醫務管理研究所<br>96<br>Medical tourism, which combines medicine with travel and develops a new market, allows people abroad to look for cheap and high quality medical service because their medical service is expensive or imperfect in their country. The purpose of this study was to investigate inbound tourists' motivation, to research attitude and purchase intention on medical tourism from Taiwan, and to build a predictive model of influencing factors to participative medical tourism in Taiwan. The subjects were inbound tourists who stay within the timeframe of 24 hours and 14 days. A
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Enkhtaivan, Khuderbat, and Khuderbat Enkhtaivan. "Benefit Segmentation by Motivation of International Tourists: The Case Study of Mongolian Tourism and Hospitality Industry." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/29578590177585271824.

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碩士<br>亞洲大學<br>經營管理學系碩士班<br>97<br>Identifying benefit segmentation plays an important role in marketing and tourism industry. This industry is recently and rapidly developing sector and becoming a major driver of economy growth of Mongolia. In this study, the research is conducted by a quantitative method which means the study employs survey questionnaires as a data collection instrument. Data were collected from 219 international tourists and conducted in four national reserves of Mongolia as well as capital city Ulaanbaatar. The purpose of this study is to attempt to segment and profile moti
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Lee, Chi-tien, and 李吉田. "Tourists Motivation Approach of Atayal Resort－A push-pull model Approach." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/86793041710564241618.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>96<br>The main purpose of this study aims to verify the push and pull factor model of traveling motivation and to understand what main traveling motivation of Atayal Resort visitors are. The study used questionnaire survey method to collect the required data from Atayal Resort visitors. The study obtained 270 valid samples. Establishing from the previous literature, we tested the conceptual model by using Structural Equation Modeling. The overall modified model was fair fit the data. The result demonstrated that visitors not only influenced by their own motivation (
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Sen, Chang Kuo, and 張國森. "Related research of Kinmen tourists travel motivation, satisfaction and revisiting willingness." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/08423271040441994181.

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碩士<br>國立臺灣師範大學<br>運動與休閒管理研究所在職碩士班<br>100<br>With the progress of the times, the enhancement of knowledge and the rise of consumer awareness and market customer-oriented, so understanding the market trends, customer needs to make appropriate suit should change, and create a niche to survive in the competition.The purpose of this study was to investigate the Kinmen tourism market of tourists' behavior, to understand visitor characteristics, travel motivations, satisfaction and revisit the wishes of the current situation and the differences and to explore the relationship between the variables. "
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THIEN, NGUYEN VAN, and 阮文善. "Exploration Vietnamese Tourists Market Segmentation in Taiwan: A Motivation Based Approach." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6pn63q.

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碩士<br>銘傳大學<br>企業管理學系<br>107<br>This study applies concept of segment through push and pull motivation to investigate motivation of Vietnamese traveler in Taiwan. Questionnaires were collected by one hundred surveys to Vietnamese traveler in Taiwan which was analyzed through factor analysis, cluster analysis, and discriminant analysis with 100 samples. In factor analysis, five pull and three push motivation are identified. The five pull motivations are “Nature, Society and History, Travel expense, Infrastructure and Leisure time”, as well as three push motivations are” Wellness traveler, Romant
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CHENG, CHU-LUNG, and 程主龍. "Motivation, Experience, and Satisfaction of Tourists Visiting Huwei Township Sightseeing Resources." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/htbw5k.

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碩士<br>南華大學<br>國際事務與企業學系公共政策研究碩士班<br>107<br>The purpose of this research are to find out the factors which motivate the visitors to using sightseeing resources in Huwei township, where the visitors visit most often, and to look at their satisfaction of these sightseeing resources. Among all of these details, the evaluator can know how to meet the tourists’ needs, and how to develop or improve. 　　The research focuses on testing visitors in Huwei township, which was conducted by using questionnaires. By convenience samplings, there are 256 effective questionnaires received. The research tool is d
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Tseng, Chiung-Wei, and 曾瓊偉. "The Effect of Tourists’ Travel Motivation and Leisure Benefits on Tourist s’ Satisfaction---Evidence from West Lake Resortopia." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/96543003951725394150.

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碩士<br>朝陽科技大學<br>休閒事業管理系碩士班<br>96<br>Abstract This research aims to discuss the correlation of Tourists’ Travel Motivation, Leisure Benefits and Tourists’ Satisfaction for the tourists with various socio-economic backgrounds, and analyze the factors of willingness to re-visit to West Lake Resortopia. 384 valid responsive questionnaires were collected and then analyzed with SPSS, descriptive statistics, t-analysis, variance analysis, factor analysis and relevant analysis. The results indicate that for the tourists to West Lake Resortopia, Tourist’s Travel Motivation depend on age, level of educa
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Chen, Chen-Hui, and 陳慧真. "A Study on Tourists Motivation, Service Quality, and Satisfaction for Traveling at Houli Jhongshe Tourism Flower Marketplace." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/87626361175261887711.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>98<br>Houli is an important cultivation and production area for Taiwan flowers and land-scape plantlet, it is also the second flower planting area and output in Taiwan. It is filled with so much tourism value and leisure function. This article aims at studying the rela-tionship among tourists motivation, service quality and satisfaction, the tourists who visit Houli Jhongshe Tourism Flower Marketplace are used as the survey target. The study started with questionnaires. Among the 461 valid questionnaires descriptive sta-tistics, factor analysis, independent samples
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TU, CHAO-TSUNG, and 涂晁綜. "A Study on Purchase of Situation and Purchase Motivation by Mainland Tourists Coming to Taiwan for Tourism." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/cau764.

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碩士<br>南華大學<br>旅遊管理學系旅遊管理碩士班<br>106<br>The main purpose of this study is to investigate the research and analysis of the situation and motivation of Chinese tourists visiting Taiwan to purchase gifts. The Chinese Guangguan customers come to Taiwan to purchase the consumers with the gifts as the survey object, and adopt a sample questionnaire survey method for recycling. 400 questionnaires and 353 valid questionnaires. Data analysis uses narrative statistics, independent sample T-test, single-factor variance analysis, and importance-performance analysis (IPA) to explore the impact of purchase sc
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LIN, YI-JU, and 林憶如. "A Study of Tourists on Tourism Attraction , Travel Motivation and Perceived Value for the Sanshia Tsushih Temple." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/f2485u.

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碩士<br>開南大學<br>觀光運輸學院碩士在職專班<br>107<br>A Study of Tourists on Tourism Attraction , Travel Motivation and Perceived Value for the Sanshia Tsushih Temple Abstract The purpose of this study is to investigate the relationship among the tourism attraction, travel motivation and perceived value for the tourists in the Sanshia Tsushih Temple. This study adopted a method of questionnaire survey focusing on the tourists in the Sanshia Tsushih Temple. A total of 442 questionnaires were implemented and 419 questionnaires were valid. After coding, descriptive statistics, t test, reliability analysis, one-
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WU, WEI-LI, and 吳衛理. "Tourism Motivation, Satisfaction and Revisit Intention:The Tourists of the 17 km Coastline Recreation Area in Hsinchu City." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/yan4pj.

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碩士<br>明新科技大學<br>服務產業暨管理研究所碩士班<br>107<br>Because of the prosperity and stability of Taiwan society in the middle of this century, the economy has gradually developed, peoples lives have become richer, and they have gradually paid attention to the needs of personal quality of life and physical and mental health. Therefore, the proportion of participation in outdoor leisure activities has increased, and the tourism industry has also flourished. Due to the pressure of work and life in modern society, many people seek to relieve stress and adjust their body and mind through tourism activities, so a
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Chiang, Chung-Haw, and 江中皓. "The study of golf holiday particiration motivation and satisfaction of sport tourists." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/59hnpx.

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碩士<br>國立體育學院<br>體育研究所<br>90<br>Abstract The purposes of this study were to explore the golf participation factor and sport tourist participation type of the golf tourists on holidays. The differences of participating sport tourism from population background were examined by participation action, motivation and satisfaction scale. The research subjects are the tourists of golf holidays used to play golf in Southeast Asia, by travel agencies, teams and individuals. In total, there were 260 copies of questionnaires. Based upon 226 effective questionnaires through statistics analysis, it was co
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Wu, Chi-Fang, and 吳季芳. "Research on the Motivation and Experiential Value of Tourists at CJWine WineVillage." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/80705799681668482034.

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碩士<br>國立臺北教育大學<br>文化創意產業經營學系<br>99<br>The transformation of agriculture has been accompanied by changes in the structure of the service sector and in how people spend their leisure time. Today, the leisure and travel business is about more than just satisfying basic needs; there is a growing emphasis on providing people with value through experiences. This study explores the relationship between the motivation for visiting a tourist vineyard, the service encounter elements, consumption mood, the experiential value, and behavioral intention. The sample used in this study was taken from visitors
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Espinosa, Abascal Trinidad. "Australian Indigenous Tourism: why the low participation rate from domestic tourists?" Thesis, 2014. https://vuir.vu.edu.au/25795/.

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Tourism is often promoted as a development tool for Indigenous communities. However, Tourism Research Australia shows that domestic demand for Australian Indigenous tourism products, in comparison to four other types of mainstream tourism, is quite low. To explore why domestic visitors are less engaged in Indigenous tourism than other tourism types, this study adopts a mixed-methods case study approach. Semi-structured interviews using sorting-ranking photo-based procedures were conducted with 52 domestic visitors at Halls Gap, within the Grampians National Park, Victoria, Australia. The find
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