Academic literature on the topic 'Trademarks Trademark infringement Recognition (Psychology)'

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Journal articles on the topic "Trademarks Trademark infringement Recognition (Psychology)"

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Cho, Sungho, J. Lucy Lee, June Won, and Jong Kwan (Jake) Lee. "Empirical Investigation of Sport Trademark Dilution Using Contingent Valuation Method." Journal of Sport Management 34, no. 3 (2020): 189–200. http://dx.doi.org/10.1123/jsm.2019-0174.

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Under the federal trademark law, owners of famous sport trademarks may bring legal claims against unauthorized users of their marks under the infringement and dilution theory. Although the rationale of trademark infringement has been supported by various notions of consumer psychology and law and economics, the theory of dilution has been criticized for the lack of empirical support. This study investigated whether the junior use of major sport trademarks would have dilutive effects on the senior marks in financial terms. The study employed the contingent valuation method, a technique designed
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Hung, Kuo-Ming, Li-Ming Chen, and Ting-Wen Chen. "Trademark infringement recognition assistance system based on human visual Gestalt psychology and trademark design." EURASIP Journal on Image and Video Processing 2021, no. 1 (2021). http://dx.doi.org/10.1186/s13640-021-00566-2.

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AbstractTrademarks are common graphic signs in human society. People used this kind of graphic sign to distinguish the signs of representative significance such as individuals, organizations, countries, and groups. Under effective use, these graphic signs can bring maintenance and development resources and profits to the owner. In addition to maintenance and development, organizations that have obtained resources can further promote national and social progress. However, the benefits of these resources have also attracted the attention of unfair competitors. By imitating counterfeit trademarks
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Wark, McKenzie. "Toywars." M/C Journal 6, no. 3 (2003). http://dx.doi.org/10.5204/mcj.2179.

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I first came across etoy in Linz, Austria in 1995. They turned up at Ars Electronica with their shaved heads, in their matching orange bomber jackets. They were not invited. The next year they would not have to crash the party. In 1996 they were awarded Arts Electronica’s prestigious Golden Nica for web art, and were on their way to fame and bitterness – the just rewards for their art of self-regard. As founding member Agent.ZAI says: “All of us were extremely greedy – for excitement, for drugs, for success.” (Wishart & Boschler: 16) The etoy story starts on the fringes of the squatters’ m
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Books on the topic "Trademarks Trademark infringement Recognition (Psychology)"

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The psychology behind trademark infringement and counterfeiting. Lawrence Erlbaum, 2006.

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Book chapters on the topic "Trademarks Trademark infringement Recognition (Psychology)"

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Senftleben, Martin. "A Clash of Culture and Commerce." In The Protection of Non-Traditional Trademarks. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198826576.003.0017.

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Non-traditional marks offer enhanced possibilities for the cumulation of copyright and trademark rights. With the recognition of shape, sound, and motion marks, new areas of overlap emerge that affect traditional work categories, in particular sculpture and plastic art, musical compositions, and audiovisual creations. Discussing the corrosive effect of this growing area of overlap on cultural follow-on innovation, the chapter yields the insight that it is advisable to recalibrate the copyright/trademark interface. Instead of relying on distinctiveness as a gatekeeper and volatile infringement criteria and defenses within trademark law, more robust mechanisms are necessary to prevent the acquisition of trademark rights to cultural signs from the outset—grounds for refusal that apply across all goods and services and cannot be overcome through use in trade. The chapter explores the room for the development of these more robust mechanisms. It brings a refusal based on public order or morality into focus.
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