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Books on the topic 'Traditional advertising'
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1
Ashiq, Shabana. The internet as a new advertising medium and its impact on traditional advertising media. London: University of East London, 2000.
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2
Silverberg, Beverly R. Transit advertising revenue: Traditional and new sources and structures. Washington, D.C: National Academy Press, 1998.
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3
Inc, Aspatore. Recent developments in advertising law: Leading lawyers on applying traditional laws and policy guidance to emerging technologies and advertising media. Boston, Mass.]: Aspatore, 2013.
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4
Goodman, Victoria. Are the changing roles in society reflected in the portrayal of gender in advertising: Are the traditional stereotypes in advertising an effective form of communication. London: LCPDT, 1998.
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5
Zhongguo lao qi pao: Lao zhao pian lao guang gao jian zheng qi pao de yan bian =Chinese traditional cheongsam. Beijing Shi: Guang ming ri bao chu ban she, 2006.
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6
Oversight of the 2000 census: Examining the America Counts Today (ACT) initiatives to enhance traditional enumeration methods : hearing before the Subcommittee on the Census of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, first session, March 2, 1999. Washington: U.S. G.P.O., 1999.
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7
Dellmann, Sarah. Images of Dutchness. NL Amsterdam: Amsterdam University Press, 2018. http://dx.doi.org/10.5117/9789462983007.
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Why do early films present the Netherlands as a country full of canals and windmills, where people wear traditional costumes and wooden shoes, while industries and modern urban life are all but absent? Images of Dutchness investigates the roots of this visual repertoire from diverse sources, ranging from magazines to tourist brochures, from anthropological treatises to advertising trade cards, stereoscopic photographs, picture postcards, magic lantern slide sets and films of early cinema. This richly illustrated book provides an in-depth study of the fascinating corpus of popular visual media and their written comments that are studied for the first time. Through the combined analysis of words and images, the author identifies not only what has been considered Ÿtypically DutchŒ in the long nineteenth century, but also provides new insights into the logic and emergence of national clichés in the Western world.
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Qu, Sha-Liu. The evolution of the Chinese advertising industry with its roots in ancient traditions has led to changes in its formality and increasing variety by following its very own path. London: LCPDT, 1998.
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9
Ginzburg, Sergey. English-Russian explanatory dictionary of hockey terms. ru: INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/24257.
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The dictionary contains more than 5000 eponymous, acronymic and figurative terms used in such a modern and popular sport in Russia and abroad as ice hockey. Special attention is paid to terms from the field of game technology, its history and rules. The dictionary includes figurative expressions that are actively used in modern hockey. Terminology from the field of sports medicine is widely presented-names of symptoms, syndromes, diseases, injuries that occur in hockey. The dictionary is provided with historical excursions-description of rules, traditions adopted in hockey, stories about famous players of the past, awards given in their honor. The dictionary also contains modern and historical names of hockey arenas in the world, indicating the names of the clubs that play on them, and the main technical characteristics of the arenas. The dictionary provides a wide range of typologies of hockey clubs currently playing and clubs that have become history.
The publication contains a large number of examples of the use of hockey terms in modern sports journalism and scientific literature. These examples are taken from articles by North American sports journalists describing each national hockey League championship game. The book is based on more than thirty years of experience of the author-a professional translator who has been a passionate fan of ice hockey since childhood.
The dictionary is intended for students of higher educational institutions who are studying in bachelor's and master's degrees in the areas of Linguistics, Journalism, Philology, International relations, Advertising and public relations, and Physical culture, as well as for teachers of these areas. This dictionary can also be useful for professional hockey players, coaches, referees, hockey commentators, and specialists. The publication will also be of interest to a wide range of readers who are interested in such a popular and actively developing sport around the world as ice hockey.
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Jaffe, Joseph. Life after the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising. Wiley & Sons, Incorporated, John, 2007.
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Jaffe, Joseph. Life after the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising. Wiley & Sons, Incorporated, John, 2005.
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12
Epstein, Pamela. Advertising for Love. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038051.003.0007.
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This chapter discusses how matrimonial ads give a new and unique insight into the way that rapid urban growth and capitalism of the nineteenth century affected people's intimate lives and their approach to experiencing love. Matrimonial advertisers provide an excellent window into how these upheavals in society were negotiated; they were ordinary men and women who wanted nothing more than to conform to a middle-class lifestyle but felt forced to find traditional relationships in an unconventional fashion. Matrimonial advertisements provided a space, for urban dwellers in particular, in which to experiment with a new kind of personal interaction. Matrimonials revealed individuals who were on the move—both geographically and socially—circulating themselves in public in an attempt to find intimacy.
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising. Wiley, 2005.
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14
Dunagan, Colleen T. Consuming Dance. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190491369.001.0001.
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Consuming Dance examines dance in television and online advertising as both cultural product and cultural meaning-maker. The text interweaves semiotics, choreographic analysis, cultural studies, media studies, and critical theory to place contemporary dance-in-advertising in dialogue with other dance media. Grounding contemporary advertising within media and cultural history, the work both analyzes examples from early television and performs semiotic readings of historical references within later ads. Analysis of individual commercials and campaigns reveals how commercials act as rhizomatic assemblages of cultural history as traditional advertising positioning strategies engage with content, conventions, and discourses from other disciplines and cultural forms. The text explores the power of dance in advertising, examining how it generates affect and spectacle in service of both brand identity and the construction of the commodity-sign. This analysis of dance’s power, in turn, reveals advertising’s intertextuality and its contributions to social identity and the construction of the neoliberal subject. Ultimately, the text highlights advertising’s contradictions, exposing how its appropriation of dance functions as a response simultaneously to marketing needs, shifting ideologies, and growing cultural diversity all while continuing to serve the needs of neoliberal capitalism.
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Deaville, James, Siu-Lan Tan, and Ron Rodman, eds. The Oxford Handbook of Music and Advertising. Oxford University Press, 2021. http://dx.doi.org/10.1093/oxfordhb/9780190691240.001.0001.
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The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection’s tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing “Reception”—with contributions by researchers in psychology, marketing, and other fields—involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples’ attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music’s vital contribution to the advertising message.
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Online Political Advertising and Microtargeting: The Latest Legal, Ethical, Political and Technological Evolutions. International Institute for Democracy and Electoral Assistance, 2020. http://dx.doi.org/10.31752/idea.2020.65.
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Electoral campaigns are central to influencing how people vote and can also affect people’s perception of the legitimacy of a country’s elections and democracy in general. Today, political parties and other stakeholders are increasingly use new online techniques in electoral campaigns. Many countries struggle with applying regulatory frameworks on elections to the online sphere, especially as regards online political advertising and microtargeting. This Event Report provides an overview of the issues at stake and recommendations from two roundtables on online political advertising and microtargeting that were organized by International IDEA in June 2020, in collaboration with the European Commission and the Dutch Ministry of the Interior and Kingdom Relations. It covers topics such as what sets online campaigning apart from traditional campaigning, the rights and freedoms potentially affected by the use of digital microtargeting and online campaigning, gaps in current regulations, and division and coordination of oversight roles both domestically and internationally.
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Fitzgerald, F. Scott. This Side of Paradise (Webster's Chinese-Traditional Thesaurus Edition). ICON Group International, Inc., 2006.
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18
Benkler, Yochai, Robert Faris, and Hal Roberts. What Can Men Do Against Such Reckless Hate? Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190923624.003.0013.
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This chapter explores possible responses to the epistemic crisis in current media ecosystems. It explains why the complex, long-term causes outlined in this book do not lend themselves to small technocratic solutions but also emphasizes adaptations that traditional media can undertake, in particular shifting the performance of objectivity from demonstrating neutrality to institutionalized accountability in truth-seeking, as well as reforms in rules surrounding political advertising and data collection and use in behavioral advertising. The chapter describes meaningful incremental steps that might contain the extension of the unhealthy propaganda dynamics to deeper and more invidious forms. It also explains that, given the decades-long effects of the propaganda feedback loop on the architecture of right-wing media in America, broader systematic solutions are only likely to come with sustained political change.
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Keen, Paul. Book-Making. Edited by David Duff. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780199660896.013.28.
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Building on recent print-culture and book-history approaches, this chapter explores the ways that book production in the Romantic period was shaped by a range of factors, including technological advances such as the development of the Stanhope printing press, commercial innovations such as advertising, the evolution of a more sophisticated economic infrastructure, and political issues that frequently turned on print’s ability to reach an audience that extended beyond the traditional reading public. Assumptions in the period about book production were also influenced by highly self-reflexive debates that were inspired by all of these developments, and which raised questions that have become prominent again today in our own debates about the nature and importance of books and the changing and contested definition of ‘the literary’.
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Lanza, Joseph. Foreground Flatland. Edited by John Richardson, Claudia Gorbman, and Carol Vernallis. Oxford University Press, 2013. http://dx.doi.org/10.1093/oxfordhb/9780199733866.013.0010.
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This article appears in theOxford Handbook of New Audiovisual Aestheticsedited by John Richardson, Claudia Gorbman, and Carol Vernallis. Elevator music—or the easy—listening instrumental-has been a target of ridicule and suspicion for decades, often because people have accused it of being intrusive and manipulative. As a result, companies have attempted in recent years to replace such traditional programs as “Music by Muzak” with “foreground music” or selections by original artists that are supposed to give an establishment more personality. This chapter argues that this practice has yielded the opposite result: foreground music, when used as an environmental tool, is much more intrusive and manipulative, drowns out individuality, and flattens the public into passive consumers who are expected conform to what many in advertising call “psychographic profiles.”
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Kuenzler, Adrian. Abiding Issues. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190698577.003.0002.
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A brief historical overview of advertising documents that advertising traditionally performed two different functions: to inform and to persuade. Over time, the law has adopted the view that all advertising is information and, based on this view, has come to preserve the uniqueness, reputation, prestige, and exclusivity that today’s goods and services conjure in consumers’ minds. This chapter discusses three recurrent themes that underlie the function and operation of the current economic system and explores, in particular, how the workings of the present experience economy are justified in legal and economic theory. It is through the operation of these principles (revealed preferences, maximization of consumer welfare, external incentives) that consumer choices are supposed to allocate resources efficiently. It explains the contradictory tensions within those principles and provides the basis for the claim that a twenty-first-century reconceptualization of the consumer may enrich our understanding of what constitutes progress.
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Jarren, Otfried, and Christoph Neuberger, eds. Gesellschaftliche Vermittlung in der Krise. Nomos Verlagsgesellschaft mbH & Co. KG, 2020. http://dx.doi.org/10.5771/9783748909729.
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Digital platforms are becoming increasingly relevant for the constitution of markets. As they can be used in a multifunctional way, platforms are also having a massive impact on the provision and dissemination of both public and private information. Moreover, they are playing a significant role in social exchange. Platforms that facilitate the provision and dissemination of media content and journalistic work are having both economic and cultural effects on the traditional media and communications industry, which is becoming irrelevant and losing income from advertising and users. Social media platforms, such as Facebook, especially are becoming important means for certain social groups to acquire up-to-date information. Platforms and their growth and development are influencing both the traditional media and journalism, which is becoming clear from the growing financial crisis these two sectors are experiencing. The unfolding transformation process is having diverse effects on both the public sphere and on information and communication processes, which in turn is affecting liberal democracy. These changes require specific attention in both interdisciplinary research and politics (the design of a media and communications landscape, regulation, etc.). With contributions by Klaus Beck, Patrick Donges, Otfried Jarren, Katharina von Kleinen-Königslow, Frank Löbigs, Christoph Neuberger, Manuel Puppis
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Russell, Cristel Antonia, Dale W. Russell, and Joel W. Grube. Substance Use and the Media. Edited by Kenneth J. Sher. Oxford University Press, 2015. http://dx.doi.org/10.1093/oxfordhb/9780199381678.013.19.
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This chapter reviews the research relating to substance use portrayals and marketing in media. Research suggests that alcohol and tobacco marketing through traditional advertising, but also through product placements in film and television and other new forms of promotion, are prevalent. Youth may be especially exposed to these marketing efforts. New interactive electronic media, including social media, mobile phones, and games are increasingly important marketing tools. Overall, there is good evidence that exposure to tobacco marketing and portrayals are related to smoking behaviors, especially among youth. Evidence regarding exposure to alcohol marketing and portrayals also indicates that it is correlated with drinking behaviors among youth. Less is known about the effects of exposure to other substance use portrayals or about new media. There is some evidence that social marketing through media campaigns or entertainment media may have socially desirable effects. Future research should focus on emerging media and marketing techniques.
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Schneider, Florian. Selling Sovereignty on the Web. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190876791.003.0006.
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Chapter 6 examines the East China Sea dispute on China’s web. This includes an analysis of the official Chinese Diaoyu Islands website, but also of various military news portals and the web presence of non-governmental advocacy groups. While the issue is more dynamic, and notably involves more commercial actors, than the Nanjing Massacre case of the previous chapter, Chinese sites nevertheless fall back on traditional mass-media scripts. The analysis also reveals how this nationalist topic ‘sells’ in digital China: the prominent web resources make heavy use of advertising pop-ups and click-bait, and they juxtapose nationalist imagery with violence, pornography, and gambling offers. The chapter argues that, on China’s web, the issue of the East China Sea dispute is governed by a tacit consensus between political and commercial actors to commodify nationalist symbols for consumption by a specific target demographic, and that this practice shifts Sino–Japan discourses into chauvinistic directions.
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Ezell, Margaret J. M. The Oxford English Literary History. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198183112.001.0001.
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This volume in the Oxford English Literary History series covering 1645–1714 removes the traditional literary period labels and boundaries used in earlier studies to categorize the literary culture of late seventeenth-century England, from the Interregnum, through the Commonwealth, the Restoration, and the first decades of the eighteenth century. It explores the continuities and literary innovations occurring as English readers and writers lived through turbulent, unprecedented events, including a King tried and executed by Parliament and another exiled, the creation of the national entity ‘Great Britain’, and an expanding English awareness of New World, and the cultures of Asia and the subcontinent. The period saw the continuation of manuscript cultures and the establishment of new concepts of authorship; it saw a dramatic increase of women working as professional, commercial writers. London theatres closed by law in 1642 reopened with new forms of entertainment. Emerging literary forms such as epistolary fictions and topical essays were circulated and promoted by new media including newspapers, periodical publications, and advertising. Laws governing censorship were changing and initial steps were taken in the development of copyright. The period produced some of the most profound and influential literary expressions of religious faith, from John Milton’s Paradise Lost to John Bunyan’s Pilgrim’s Progress, while simultaneously giving rise to a culture of libertinism and savage polemical satire, as well as fostering the new dispassionate discourses of experimental sciences and the conventions of popular romance.
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Ezell, Margaret J. M. The Oxford English Literary History. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780191849572.001.0001.
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This volume in the Oxford English Literary History series covering 1645–1714 removes the traditional literary period labels and boundaries used in earlier studies to categorize the literary culture of late seventeenth-century England, from the Interregnum, through the Commonwealth, the Restoration, and the first decades of the eighteenth century. It explores the continuities and literary innovations occurring as English readers and writers lived through turbulent, unprecedented events, including a King tried and executed by Parliament and another exiled, the creation of the national entity ‘Great Britain’, and an expanding English awareness of New World, and the cultures of Asia and the subcontinent. The period saw the continuation of manuscript cultures and the establishment of new concepts of authorship; it saw a dramatic increase of women working as professional, commercial writers. London theatres closed by law in 1642 reopened with new forms of entertainment. Emerging literary forms such as epistolary fictions and topical essays were circulated and promoted by new media including newspapers, periodical publications, and advertising. Laws governing censorship were changing and initial steps were taken in the development of copyright. The period produced some of the most profound and influential literary expressions of religious faith, from John Milton’s Paradise Lost to John Bunyan’s Pilgrim’s Progress, while simultaneously giving rise to a culture of libertinism and savage polemical satire, as well as fostering the new dispassionate discourses of experimental sciences and the conventions of popular romance.
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Coccia, Emanuele. Goods. Translated by Marissa Gemma. Fordham University Press, 2018. http://dx.doi.org/10.5422/fordham/9780823280223.001.0001.
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Objects are all around us—and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: within the visual economy of advertising, they are inescapably moral. Any object, regardless of its nature, can for at least a moment aspire to be “good,” can become not only an object of value but also a complex of possible happiness, a moral source of perfection for any one of us. This book argues that our relation to things is what makes us human. It shows how objects become the medium through which a city enunciates its ethos, making an ethical life available to those who live among them. Humans have revealed themselves as organisms that are ethically inseparable from the very things they produce, exchange, and desire. The alienation commodities cause and express is moral rather than economic or social; we need our own products not just to survive biologically or to improve the physical conditions of our existence, but to live morally. Ultimately, this book offers a rethinking of the power of images. Through images, we already live another form of political life, which has very little to do with the one invented and formalized by the legal tradition. All we need to do is to recognize it. Advertising and fashion are just the primitive, sometimes grotesque, but ultimately irrepressible prefiguration of the new politics to come.
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Quand l'affiche faisait de la réclame!: L'affiche française de 1920 à 1940 : Musée national des arts et traditions populaires, 12 novembre 1991-3 février 1992. Paris: Editions de la Réunion des musées nationaux, 1991.
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Woźniak, Monika, and Maria Wyke, eds. The Novel of Neronian Rome and its Multimedial Transformations. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198867531.001.0001.
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When in 1905 the Polish writer Henryk Sienkiewicz was awarded the Nobel Prize for Literature ‘for outstanding services as an epic writer’, it was his novel Quo vadis. A Narrative of the Time of Nero that motivated the committee to bestow this notable honour. The extraordinary international success of Quo vadis catapulted the author into literary stardom, placing him at the top of international league tables for the sheer quantity of his readers. But, before long, the historical novel began to detach itself from the person of its author and to become a multimedial, mass–culture phenomenon. In the West and East, Quo vadis was adapted for the stage and screen, provided the inspiration for works of music and other genres of literature, was transformed into comic strips and illustrated children’s books, and was cited in advertising and referenced in everyday objects of material culture. No work in English to date has explored in depth the mechanisms that released Quo vadis into mass circulation and the influence that its diverse spin-off forms exercised on other areas of culture—even on the reception and interpretation of the literary text itself. In the context of a robust scholarly interest in the processes of literary adaptation and classical reception, and set alongside the recent emergence of interest in the ‘Ben-Hur tradition’, this volume provides a coherent forum for a much-needed exploration, from various disciplinary and national perspectives, of the multimedial transformations of Quo vadis. Uniquely, also, for its English-speaking readers this collection of essays renders more visible the cultural conquests achieved by Poland on the world map of classical reception.