Relevant bibliographies by topics / Trans-cultural and Global Products

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Trans-cultural and Global Products'

Author: Grafiati
Published: 4 June 2021
Last updated: 18 February 2022

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Journal articles on the topic "Trans-cultural and Global Products"

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Jakubanecs, Alexander, and Magne Supphellen. "Cultural Embeddedness of Products." International Journal of Market Research 58, no. 2 (March 2016): 301–23. http://dx.doi.org/10.2501/ijmr-2016-016.

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This paper develops a measurement of culture on the product category level, called the cultural embeddedness of products (CEP) scale, and progresses the scale in accordance with standard procedures. It defines CEP as the degree to which a product is connected with ethnic/national culture. The centrality of national/ethnic identity and culture, and its meanings for individuals, lead us to propose CEP as predictive of consumer attitudes and intentions. In particular, we posit that CEP plays a role for local products and potential brands, similar to that played by perceived brand globalness for global brands. We validate a two-dimensional CEP scale in two cultures – American and Norwegian – and find that the scale exhibits good psychometric qualities in both. We also present the particularly consistent effects of the ethnic identity relevance dimension of CEP on attitudes and purchase intentions through perceived product quality. The paper concludes with a discussion of the implications for marketing research theory and practice.
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Moon, Sangkil, Arul Mishra, Himanshu Mishra, and Moon Young Kang. "Cultural and Economic Impacts on Global Cultural Products: Evidence from U.S. Movies." Journal of International Marketing 24, no. 3 (September 2016): 78–97. http://dx.doi.org/10.1509/jim.15.0080.

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Matsui, Takeshi. "The Stigma Management of Cultural Products in Global Marketing." Journal of Marketing & Distribution 15, no. 2 (2013): 25–41. http://dx.doi.org/10.5844/jsmd.15.2_25.

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Gledhill, Christine. "Worlding Cinema." Studies in World Cinema 1, no. 1 (February 15, 2021): 6–13. http://dx.doi.org/10.1163/26659891-0000b0002.

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Abstract Against the narrowly commercial and homogenising term ‘world cinema’ that lumps together a diversity of ‘foreign’ films as a category, the notion of ‘the local’ relativizes the idea of the ‘national’ as a singular entity. It suggests the pivoting around each other of ‘there’ and ‘here,’ thereby avoiding precisely fixed locations and calling on the dynamism of their relationship. The local, captures not only particular geo-political locations but historical relationships, which, interacting with changing conditions, produce the shifting frameworks of thinking, feeling, experience, and aesthetic perception that shape local practices, traditions, and cultural forms. However, this specificity is often called on to endorse an authenticity uncontaminated by metropolitan sophistication or global uniformity, enabling local products to travel to an elsewhere beyond national boundaries. The value of ‘world’ over ‘global’ lies in its call on the space shared by many different nationals, whereas ‘global’ suggests the homogenisation enforced by multi-national corporate and neo-colonial Western powers. As an alternative concept, ‘trans-national’ applied to cinema has the virtue of acknowledging the existence of nationally defined geo-historical and cultural differences as well as the reality of cross-border migration of personnel, technologies, and films, along with the complexity of international co-production. However, if the term keeps the idea of the ‘national’ in place, the boundaries it marks are neither natural nor fixed. If local film genres and narrative forms function as public sites in which aesthetic histories, cultural frames of reference and social experiences feed and negotiate with each other, the question arises how far the trans-national intensification of this activity now produces a new space for an emergent ‘world imaginary’: the idea of a shared ‘world’.
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Randrianasolo, Arilova, Alexey Semenov, Mark Arnold, and Kristy Reynolds. "A model of cultural intelligence and global identity." Journal of Consumer Marketing 37, no. 7 (August 10, 2020): 821–32. http://dx.doi.org/10.1108/jcm-05-2019-3244.

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Purpose This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity but only in the context of multi-cultural management teams. The research presented here proposes a model that is applicable to consumer marketing. Design/methodology/approach Online surveys are used to collect data from the USA with a snowball sampling technique and from the UK with panel data. A structural equation model (SEM) is estimated in analysis of moment structures 25 and Hayes bootstrap mediation tests are used to test the hypotheses. Findings The SEM results show that global identity influences motivational CQ, motivational CQ influences cognitive, metacognitive and behavioral CQ and cognitive and behavioral CQ influence consumer willingness to buy foreign products. Results from Hayes Bootstrap mediation tests show that motivational CQ mediates the relationships between global identity and the other three CQ dimensions. Practical implications The findings imply that firms can gauge and enhance consumer CQ levels by investigating or influencing levels of global identity; managers can influence or gauge consumer metacognitive, cognitive and behavioral CQ through motivational CQ; and managers can target consumers with high cognitive and behavioral CQ levels when marketing foreign products. Originality/value This paper not only provides a deeper understanding of the relationships between global identity and cultural intelligence but also incorporates CQ in a consumer context. Previous research has only discussed CQ in the context of managers.
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Kim, Sookhyun, Yuri Lee, Aran Jang, Yangim Lee, and Claire Lacoste Kapstein. "Global nation product equity depending on a level of cultural diffusion." Journal of Product & Brand Management 24, no. 3 (May 18, 2015): 276–86. http://dx.doi.org/10.1108/jpbm-04-2014-0560.

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Purpose – This paper aims to propose the global nation product equity model (GNPE) to measure global consumers’ equity of a product that a country produces, especially a nation’s cultural products (i.e. culducts). The model also examines the significant difference of GNPE depending on a cultural diffusion level. GNPE model proposes that depending on the level of people’s recognition/acceptance/preference of a culture from another country (i.e. cultural diffusion level), the equity of a product from that country could be different in different countries. As variables that affect GNPE, global nation product equity in general, global nation product equity of a product category and nation cultural equity are included in the model. Design/methodology/approach – To test the model, this study developed Hallyu (Korean cultural diffusion)-related Korean culducts and measured global consumers’ equity for the Korean culducts. In all, 351 surveys were collected from China, France, England and the USA. Findings – The results show the significantly different equities and relationships among equities depending on the level of Hallyu diffusion in each country. Therefore, Korea is suggested to focus on different equities in different countries. Originality/value – This research proposed a new model that extends the previous brand equity models to non-branded products (i.e. cultural products). This model proposed new variables that affect equity of a product mentioned above and suggests different equities to improve in different countries depending on their level of cultural diffusion. Also, this cross-cultural study suggests a direction of culduct design, distribution and promotion strategies in the global market.
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LI, LIPING. "HOMOLOGICAL DIMENSIONS OF CROSSED PRODUCTS." Glasgow Mathematical Journal 59, no. 2 (June 10, 2016): 401–20. http://dx.doi.org/10.1017/s0017089516000240.

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AbstractIn this paper, we consider several homological dimensions of crossed products AασG, where A is a left Noetherian ring and G is a finite group. We revisit the induction and restriction functors in derived categories, generalizing a few classical results for separable extensions. The global dimension and finitistic dimension of AσαG are classified: global dimension of AσαG is either infinity or equal to that of A, and finitistic dimension of AσαG coincides with that of A. A criterion for skew group rings to have finite global dimensions is deduced. Under the hypothesis that A is a semiprimary algebra containing a complete set of primitive orthogonal idempotents closed under the action of a Sylow p-subgroup S ≤ G, we show that A and AασG share the same homological dimensions under extra assumptions, extending the main results in (Li, Representations of modular skew group algebras, Trans. Amer. Math. Soc.367(9) (2015), 6293–6314, Li, Finitistic dimensions and picewise hereditary property of skew group algebras, to Glasgow Math. J.57(3) (2015), 509–517).
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Zhao, Liang, Hongxue Zhou, Hosahalli Ramaswamy, and Shaojin Wang. "Developing Effective Treatment Protocols to Control Bark Beetle (Scolytidae: Dendroctonus armandi) in Wood Using Radio Frequency Heating and Forced Hot Air." Transactions of the ASABE 61, no. 6 (2018): 1979–84. http://dx.doi.org/10.13031/trans.12929.

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Abstract. The bark beetle (), an insect that especially attacks pine trees, has been recognized as a global infestation causing damage to forests worldwide. Radio frequency (RF) heat treatment has been proposed as a technique to replace chemical fumigation for controlling bark beetle in wood products. In this study, a 6 kW, 27.12 MHz pilot-scale RF heating unit was used in evaluating and validating a treatment protocol for disinfesting wood products infested with bark beetle. The mortality of bark beetle adults increased with increasing treatment temperature and holding time. Complete mortality was achieved by heating the samples to 50°C with an electrode gap of 120 mm and holding for 3 min under forced circulation of hot air. The quality of RF-hot air treated wood samples had no significant difference from the control group, including the main quality attributes (e.g., moisture content, checking, and bending properties). Therefore, RF-hot air thermal treatment may provide a fast, effective, and environmentally friendly treatment for disinfesting wood products that carry . Keywords: Dendroctonus armandi, Quality, Radio frequency, Verification, Wood product.
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Tao, Xu. "Making a Living." Transfers 3, no. 3 (December 1, 2013): 6–26. http://dx.doi.org/10.3167/trans.2013.030302.

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The bicycle so thoroughly transformed transportation in China that the country was known as “the land of cyclists” by the late twentieth century. Concerning the global popularization of industrial products, past research mainly focused on the interaction between the introduced commodities and their nonWestern consumers. In order to take the analysis of the modern transformation beyond Western objects and passive receivers, this article explores how Chinese people came to make a living from bicycles. This investigation traces the manifold transitions of the Chinese bicycle business in Shanghai during the tumultuous half-century from 1897 to 1949.
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Chen, Steven. "Cultural technology." International Marketing Review 33, no. 1 (February 8, 2016): 25–50. http://dx.doi.org/10.1108/imr-07-2014-0219.

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Purpose – The purpose of this paper is to outline a framework for marketing cultural goods (e.g. music) to global markets by examining modes of entry and positioning strategies used by media producers of the South Korean music industry. Design/methodology/approach – An historic analysis was implemented to investigate the modalities and structures through which cultural products are produced and disseminated. Data for this study came from 314 articles collected from www.allkpop.com, a leading English-language, South Korean popular culture news site. Findings – The cultural technology framework consists of the institutionalization of cultural technology, exportation of cultural content, collaborations with local talent, and joint ventures with local markets. Research limitations/implications – The findings emerge from an analysis of South Korean popular music industries, and further research is needed to generalize the results across cultural industries. Practical implications – The cultural technology framework can be applied to cultural industries such as music, film, comics, and art, where culture and language could be barriers to adoption. Originality/value – This study outlines a framework for the modes of entry and positioning strategies of cultural goods (e.g. music) in international markets. Extant literature has examined global marketing from the purview of durable consumer goods and brands, with limited insights into cultural products. More broadly, this paper addresses the call for more qualitative inquiry into international marketing topics.
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Dissertations / Theses on the topic "Trans-cultural and Global Products"

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Begum, Taslima. "A postcolonial critique of industrial design : a critical evaluation of the relationship of culture and hegemony to design practice and education since the late 20th century." Thesis, University of Plymouth, 2015. http://hdl.handle.net/10026.1/3410.

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This thesis specifically focuses on the professional practices and training of Western industrial designers using postcolonial theory to inform working practices in a complex global ecology. It investigates the culturally hegemonic construction of design solutions in man-made products. By adopting key ideas from postcolonial and cultural studies as a lens to evaluate fields of industrial design discourse, practice and pedagogy, the work proceeds from the premise that design is not intrinsic to a product but the result of a myriad different forces and factors acting on it externally including hegemonic potencies. By reinterpreting technological formations in light of research emerging from post-colonial studies, it attempts to broaden our intellectual understanding of how product design in theory, practice and education can often rely upon western [hegemonic] aesthetic and deep cultural archetypes. The purpose of this enquiry is to highlight the potentials that exist to explore a synergy between east and west in industrial design with a prospective vision for global, trans-cultural design. The research claims that current design practice often leads to culturally determined - rather than universal - conceptions in design and it attempts to re-conceptualise design as practice within a necessarily hegemonic culture. This hegemony needs to be acknowledged and redressed via increased awareness and changes to the intellectual heritage and autonomy of West European and American industrial design, in its dialogue, practice and education. As an epistemological project to identify knowledge within this discourse, it suggests new methodological and strategic approaches to engage with the crisis the discipline faces in light of globalisation so as to open up future discussions in design discourse and give a voice to the many silences that make up the noise of the world. It attempts to: • Further understand the trajectory of hegemony and globalisation in relation to design, technology and culture. • Critically engage with cross- and trans-cultural, global and social design implications. • Address the discrepancies between designers’ culture and users’ culture, to expose the necessity for more culturally-cognizant design practice and pedagogic provision. The research was initiated by identifying a number of questions that designers and users may consciously or subconsciously confront when faced with products that problematise the imagined universal values of designed products in terms of gender and culture. It explores how certain design solutions produced and developed in the west and their diffusion into global, international markets and foreign cultures could affect those cultures by asking in what ways the usability, aesthetic and symbolic characteristics of these artefacts often unwittingly contribute to the privilege or marginalisation of people from particular socio-cultural backgrounds. The thesis intervention is that product designers are neither explicitly trained to comprehend nor surmount their respective cultural constraints and design education both nationally and internationally is not sufficiently equipped with the tools to acknowledge and confront this. The key arguments presented in this thesis are: 1. Products can often be deconstructed to identify cultural connotations or omissions in their design. 2. Global, a-cultural design and universal usability are fallacies that frequently deny the existence of an underlying cultural hegemony at play. 3. Mass-produced products can gradually homogenise and eradicate cultural diversity contributing to the negative effects of colonialist attitudes and/or globalisation. 4. Academia and educational institutions have the potential to extend awareness in this field to inform and train future designers and graduates to better advance design obligations in global, trans-cultural, cross-cultural and multicultural contexts.
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Bernardi, Donatella. "Arts festival as a global cultural product." Thesis, Queen Mary, University of London, 2017. http://qmro.qmul.ac.uk/xmlui/handle/123456789/41785.

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In this thesis, I address ephemeras - namely temporary displays in the form of festivals and exhibitions belonging to the field of contemporary art. The most appropriate criterion with which to select and discuss the ephemera, i.e., the data in which I analyse in this thesis, is the notion of the 'event'. 'Event' is a philosophical concept, and therefore does not belong to artistic or aesthetic categories. However, two main characteristics are particularly relevant in considering it, and these are also pertinent to the field of art. Firstly, the tandem contingency and necessity. Secondly, the fact that no one can control the reach and impact of an event, which is also the case with an artwork and its interpretation. In this thesis, I am creating a confrontation between what is usually described as abstract thought (a work of philosophy for example) and the production of contemporary art, which is so often culturally and economically dependent on the art market and hegemonic power structures such as institutions, as well as the apparatus of historians and experts to evaluate and legitimise it. Furthermore, it is also necessary to state my understanding of art. This latter has strong propinquities with that defined by Kant when he coined the term 'fine art', namely a cultivated, context-aware and sensitive art, one's reflection on which provides pleasure exceeding the pure enjoyment or satisfaction produced by erudition or technical virtuosity. Secondly, the artistic manifestations that I discuss are always produced by a collective, group or organisation of which I am part. Consequently, what unfolds is an organisational discourse originating in my praxis of art. Finally, the very fact that I am a member of the group of people whose activities are discussed leads logically to autoethnography, a field of inquiry that I am also contributing to.
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Zhang, Yue. "Design for Global Markets Balancing Unilateral Global Brands with Local Cultural Values." Cincinnati, Ohio : University of Cincinnati, 2009. http://rave.ohiolink.edu/etdc/view.cgi?acc_num=ucin1250534240.

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Thesis (Master of Design)--University of Cincinnati, 2009.
Advisor: Craig M Vogel. Title from electronic thesis title page (viewed Jan. 15, 2010). Includes abstract. Keywords: product design; culture; brand; international; globalization; localization; markets. Includes bibliographical references.
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VASUDEVAN, AARTI. "BRIDGING THE CULTURAL CHASM: WINNING STRATEGIES FOR GLOBAL BUSINESSES IN INDIA." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1196111752.

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Jensen, Karina. "Accelerating Global Product Innovation through Cross-cultural Collaboration : Organizational Mechanisms that Influence Knowledge-sharing within the MNC." Phd thesis, Conservatoire national des arts et metiers - CNAM, 2012. http://tel.archives-ouvertes.fr/tel-00840215.

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Globalization, time to market, and customer responsiveness present continuous challenges for achieving market innovation across cultures. A cross-cultural and networked business environment has created increased demand for knowledge-sharing within the multinational corporation (MNC). The inability of geographically distributed team members to effectively share and communicate ideas and solutions can result in a lack of product innovation, delayed product introductions, and reduced sales and market opportunities. This requires managers to leverage cross-cultural team knowledge in order to improve the design and delivery of innovative customer solutions worldwide. This dissertation thus intends to examine and identify organizational mechanisms that facilitate cross-cultural collaboration and knowledge-sharing for geographically distributed teams responsible for the front end of innovation.The resource-based and knowledge-based views of the firm inform this dissertation where integrated cognitive and social practices serve an important role for innovation. Through qualitative research, I will examine organizational mechanisms that influence interactions between the project leader and the geographically distributed team during global product launches, from product concept to market introduction. Since there is a lack of empirical research conducted with organizations on cross-cultural collaboration and global innovation, there is a significant opportunity to advance research within innovation management while assisting organizations in the development of knowledge-sharing capabilities that serve as competitive advantage in conceiving and introducing new products to international markets.The purpose of this dissertation research is to investigate and demonstrate how MNCs can facilitate the cross-cultural collaboration process in order to effectively conceive and execute innovation strategies for new products. The research intends to develop a framework and model for cross-cultural team collaboration in exploring and responding to the following research question: How can MNCs optimize cross-cultural team collaboration in order to strengthen the planning and execution of global innovation strategies? This research responds to organizational needs for sharing knowledge amongst cross-cultural teams in order to accelerate responsiveness to international market opportunities.
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Li, Kee Goh. "The roles self-congruity and country-of-origin play in the product evaluation of global brands : a cross-cultural study /." Title page, table of contents and introduction only, 1998. http://web4.library.adelaide.edu.au/theses/09EC/09ecl6933.pdf.

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Kuti, Temitope Babatunde. "Towards effective multilateral protection of traditional knowledge within the global intellectual property framework." University of the Western Cape, 2017. http://hdl.handle.net/11394/6339.

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Magister Legum - LLM (Mercantile and Labour Law)
Traditional Knowledge (TK) has previously been considered a 'subject' in the public domain, unworthy of legal protection. However, the last few decades have witnessed increased discussions on the need to protect the knowledge of indigenous peoples for their economic sustenance, the conservation of biodiversity and modern scientific innovation. Questions remain as to how TK can best be protected through existing, adapted or sui generis legal frameworks. Based on an examination of the formal knowledge-protection mechanisms (i.e. the existing intellectual property system), this mini-thesis contends that these existing systems are inadequate for protecting TK. As a matter of fact, they serve as veritable platforms for incidences of biopiracy. It further argues that the many international initiatives designed to protect TK have so far failed owing to inherent shortcomings embedded in them. Furthermore, a comparative assessment of several national initiatives (in New Zealand, South Africa and Kenya) supports an understanding that several domestic efforts to protect TK have been rendered ineffective due to the insurmountable challenge of dealing with the international violations of local TK rights. It is therefore important that on-going international negotiations for the protection of TK, including the negotiations within the World Intellectual Property Organisation's Intergovernmental Committee on Intellectual Property and Genetic Resources, Traditional Knowledge and Folklore (IGC), do not adopt similar approaches to those employed in previous initiatives if TK must be efficiently and effectively protected. This mini-thesis concludes that indigenous peoples possess peculiar protection mechanisms for their TK within the ambit of their customary legal systems and that these indigenous mechanisms are the required anchors for effective global protections.
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Kuti, Temitope Babatunde. "Towards effective Multilateral protection of traditional knowledge within the global intellectual property framework." University of the Western Cape, 2018. http://hdl.handle.net/11394/6245.

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Magister Legum - LLM (Mercantile and Labour Law)
Traditional Knowledge (TK) has previously been considered a 'subject' in the public domain, unworthy of legal protection. However, the last few decades have witnessed increased discussions on the need to protect the knowledge of indigenous peoples for their economic sustenance, the conservation of biodiversity and modern scientific innovation. Questions remain as to how TK can best be protected through existing, adapted or sui generis legal frameworks. Based on an examination of the formal knowledge-protection mechanisms (i.e. the existing intellectual property system), this mini-thesis contends that these existing systems are inadequate for protecting TK. As a matter of fact, they serve as veritable platforms for incidences of biopiracy. It further argues that the many international initiatives designed to protect TK have so far failed owing to inherent shortcomings embedded in them. Furthermore, a comparative assessment of several national initiatives (in New Zealand, South Africa and Kenya) supports an understanding that several domestic efforts to protect TK have been rendered ineffective due to the insurmountable challenge of dealing with the international violations of local TK rights. It is therefore important that on-going international negotiations for the protection of TK, including the negotiations within the World Intellectual Property Organisation's Intergovernmental Committee on Intellectual Property and Genetic Resources, Traditional Knowledge and Folklore (IGC), do not adopt similar approaches to those employed in previous initiatives if TK must be efficiently and effectively protected. This mini-thesis concludes that indigenous peoples possess peculiar protection mechanisms for their TK within the ambit of their customary legal systems and that these indigenous mechanisms are the required anchors for effective global protections.
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Dagne, Teshager Worku. "INTELLECTUAL PROPERTY, TRADITIONAL KNOWLEDGE AND BIODIVERSITY IN THE GLOBAL ECONOMY: THE POTENTIAL OF GEOGRAPHICAL INDICATIONS FOR PROTECTING TRADITIONAL KNOWLEDGE-BASED AGRICULTURAL PRODUCTS." Thesis, 2012. http://hdl.handle.net/10222/14535.

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The relationship between international regimes regulating intellectual property, traditional knowledge and biodiversity has received much attention in recent times. Of the many complex and controversial issues in contemporary international legal discourse on this matter, the protection of traditional knowledge (TK) stands out as a significant challenge. Choices abound in the search for modalities to regulate rights to use and control TK systems and their underlying biodiversity. In recent times, the protection of geographical indications (GIs) has emerged as an option for protecting TK. Despite the considerable enthusiasm over it, there is appreciable research dearth on how far and in what context GIs can be used as a protection model. Indeed, not only is the concept of GIs itself widely misunderstood. As well, analyses as to their applicability for protecting TK often reflect underlying cultural differences in the nature, scope and the jurisprudence regarding GIs across jurisdictions. This thesis examines the relationship between GIs and TK, focusing on the responsiveness of GIs to the needs and desires of indigenous peoples and local communities (ILCs). The thesis posits that the search for a model to protect TK should involve identifying different modalities, including those based on intellectual property, to fit to the nature and uses of TK in particular contexts. The analysis conceptualizes GIs as a form of IP that are structurally and functionally suitable to protect aspects of TK in traditional knowledge-based agricultural products (TKBAPs). Substantively, the thesis draws attention to the conceptual underpinnings of GIs as encompassing cultural and economic objectives in the protection of TK. As such, it is argued that stronger protection of GIs should be achieved by integrating the negotiations and discussion concerning GIs and TK at the international level. Further, the case is made for the determination of immediate challenges and long-term opportunities in choosing a legal means for protecting GIs at the national level. In this connection, the thesis suggests that the potential of GIs to meet national and local imperatives to protect TK be assessed, inter alia, based on their instrumentality for economic, biodiversity, cultural and food security objectives in protecting TKBAPs.
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Kitirattarkarn, Pitiporn. "The influence of cultural differences on global advertising strategy." Thesis, 2014. http://hdl.handle.net/2152/28241.

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Do cultural differences influence on consumers’ purchase decision making? The emergence of a global consumer culture emphasizes the idea that sharing similar needs and wants is common among group of people, and several international marketing literatures assert that many products are developed to serve universal needs. However, global marketing practitioners today have encountered a paradigm shift from the old globalism to the new globalism, which states that products and messages developments are not necessary to maximize economies of scale, but that it is more important to understand consumers’ specific needs and local conditions. This study attempts to empirically test this issue by asking consumers in two different cultures, the American individualist culture and the Thai collectivist culture, to identify the attributes they consider important in the purchase of three product categories, as well as the advertising messages that they feel effectively suit to each product category.
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Books on the topic "Trans-cultural and Global Products"

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Quesenbery, Whitney. Global UX: Design and research in a connected world. Waltham, MA: Morgan Kaufmann, 2012.

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Fersh, Seymour. Integrating the trans-national/cultural dimension. Bloomington, Ind: Phi Delta Kappa Educational Foundation, 1993.

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Florin, Bo, Patrick Vonderau, and Yvonne Zimmermann. Advertising and the Transformation of Screen Cultures. NL Amsterdam: Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789462989153.

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Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.
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Gomes, Catherine, Lily Kong, and Orlando Woods, eds. Religion, Hypermobility and Digital Media in Global Asia. NL Amsterdam: Amsterdam University Press, 2020. http://dx.doi.org/10.5117/9789463728935.

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Digital media is changing the ways in which religion is practiced, understood, proselytised and countered. Religious institutions and leaders use digital media to engage with their congregations who now are not confined to single locations and physical structures. The faithful are part of online communities which allow them a space to worship and to find fellowship. Migrant and mobile subjects thus are able to be connected to their faith -- whether home grown or emerging -- wherever they may be, providing them with an anchor in unfamiliar physical and cultural surroundings. As Asia rises, mobilities associated with Asian populations have escalated. The notion of ‘Global Asia’ is a reflection of this increased mobility, where Asia includes not only Asian countries as sites of political independence, but also the transnational networks of Asian trans/migrants, and the diasporic settlements of Asian peoples all over the world. This collection features cutting edge research by scholars across disciplines seeking to understand the role and significance of religion among transnational mobile subjects in this age of digital media, and in particular, as experienced in Global Asia.
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Guynes, Sean, and Dan Hassler-Forest, eds. Star Wars and the History of Transmedia Storytelling. NL Amsterdam: Amsterdam University Press, 2017. http://dx.doi.org/10.5117/9789462986213.

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Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies’ projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world’s most profitable transmedia franchise.
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Social Responsibility in the Global Market: Fair Trade of Cultural Products. Sage Publications, Inc, 1999.

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Social Responsibility in the Global Market: Fair Trade of Cultural Products. Sage Publications, Inc, 1999.

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Lee, Sangjoon. Cinema and the Cultural Cold War. Cornell University Press, 2020. http://dx.doi.org/10.7591/cornell/9781501752315.001.0001.

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This book explores the ways in which postwar Asian cinema was shaped by transnational collaborations and competitions between newly independent and colonial states at the height of Cold War politics. The book adopts a simultaneously global and regional approach when analyzing the region's film cultures and industries. New economic conditions in the Asian region and shared postwar experiences among the early cinema entrepreneurs were influenced by Cold War politics, US cultural diplomacy, and intensified cultural flows during the 1950s and 1960s. The book reconstructs Asian film history in light of the international relationships forged, broken, and re-established as the influence of the non-aligned movement grew across the Cold War. The book elucidates how motion picture executives, creative personnel, policy makers, and intellectuals in East and Southeast Asia aspired to industrialize their Hollywood-inspired system in order to expand the market and raise the competitiveness of their cultural products. They did this by forming the Federation of Motion Picture Producers in Asia, co-hosting the Asian Film Festival, and co-producing films. The book demonstrates that the emergence of the first intensive postwar film producers' network in Asia was, in large part, the offspring of Cold War cultural politics and the product of American hegemony. Film festivals that took place in cities as diverse as Tokyo, Singapore, Hong Kong, and Kuala Lumpur were annual showcases of cinematic talent as well as opportunities for the Central Intelligence Agency to establish and maintain cultural, political, and institutional linkages between the United States and Asia during the Cold War. This book reanimates this almost-forgotten history of cinema and the film industry in Asia.
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Biebuyck, William, and Judith Meltzer. Cultural Political Economy. Oxford University Press, 2017. http://dx.doi.org/10.1093/acrefore/9780190846626.013.140.

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Cultural political economy (CPE) is an approach to political economy that focuses on how economic systems, and their component parts, are products of specific human, technical, and natural relations. Notwithstanding longer historical roots, CPE emerged as part of the “cultural turn” within the social sciences. Although it is often seen as countering material determinism and the neglect of culture in conventional approaches in political economy, the cultural turn was less about “adding culture” than about challenging positivist epistemologies in social research. For some, cultural political economy continues to be defined by an orientation toward cultural or “lifeworld” variables such as identity, gender, discourse, and so on, in contrast to conventional political economy’s focus on the material or “systems” dimensions. However, this revalorization of the nonmaterial dimensions of political economic life reinforces a sharp distinction between the cultural and the material, an issue which can be traced to the concept of “(dis)embedding” the economy and subordinating society. A more noticeable development, however, is the increasing orientation of critical (CPE) analyses of global development toward the “economization” of the cultural in the context of mutating forms of neoliberalism. Concomitant to the economization of the cultural in narratives of global development is the “culturalization” of the economic. Here attention is paid not just to the growth of cultural industries but to the multiple ways in which culture has been normalized in discourses of global and corporate development.
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Lury, Celia, Deirdre Boden, and Scott Lash. Global Culture Industries: The Mediation of Things. Polity Press, 2007.

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Book chapters on the topic "Trans-cultural and Global Products"

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Ackerman, David, and Christina Chung. "We Products Versus me Products: The Interdependt Self in the Adoption and use of Products." In Cultural Perspectives in a Global Marketplace, 52–58. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18696-2_19.

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Grant, Peter S. "The UNESCO Convention on Cultural Diversity: Cultural Policy and International Trade in Cultural Products." In The Handbook of Global Media and Communication Policy, 336–52. Oxford, UK: Wiley-Blackwell, 2011. http://dx.doi.org/10.1002/9781444395433.ch21.

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Sung, Eunyoung, Patricia Huddleston, and Sebastian Uhrich. "Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany." In Cultural Perspectives in a Global Marketplace, 23–26. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18696-2_9.

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Carrillo, Irma Magaña, and Ernesto Manuel Conde Pérez. "The Design of a Methodology to Develop Competitive Rural Tourism Products and their Implementation in the Municipalities of Colima and Comala, Mexico." In Cultural Perspectives in a Global Marketplace, 138–45. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18696-2_56.

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Lado, Nora, Fabrizio Cesaroni, Alberto Maydeu-Olivares, and Han Chiang Ho. "Co-Branding Strategies Applied to High-Tech Products and Luxury Brands: A Cross-Cultural Perspective." In The Sustainable Global Marketplace, 166. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10873-5_85.

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Aubin, France. "Copyright and Intellectual Property as By-Products of a New Power Relationships between Cultural Stakeholders." In Global Governance Facing Structural Changes, 91–100. New York: Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137515209_6.

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Hsu, Chi-Hsien, and Wang-Chin Tsai. "A Design Strategy of Cultural and Creative Products on the Global Market." In Lecture Notes in Computer Science, 36–48. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20907-4_4.

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Zhou, Fansheng, Pin-Hsuan Chen, Ta-Ping Lu, and Pei-Luen Patrick Rau. "Experimental Analysis of Cultural Factors on Trust in Global Supply Chain Management." In Cross-Cultural Design. User Experience of Products, Services, and Intelligent Environments, 540–50. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-49788-0_41.

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Muhcina, Silvia, and Andreea-Daniela Moraru. "The Tour-Operators’ Role in the Process of Creating and Promoting Cultural Tourism Products—An Empirical Study." In Innovative Business Development—A Global Perspective, 209–18. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-01878-8_18.

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Marinho, Marcelo, Alexandre Luna, and Sarah Beecham. "Global Software Development: Practices for Cultural Differences." In Product-Focused Software Process Improvement, 299–317. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-03673-7_22.

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Conference papers on the topic "Trans-cultural and Global Products"

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Soscia, Isabella, Girish Prayag, and Ozlem Hesapci. "ADVERTISING GUILT-LADEN TOURISM PRODUCTS: BEYOND CULTURAL DIFFERENCES." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.08.03.01.

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Peng, Zuo. "The Features of Chinese City Residents' Consumption of Cultural Products." In 2011 International Conference on Business Computing and Global Informatization (BCGIn). IEEE, 2011. http://dx.doi.org/10.1109/bcgin.2011.148.

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Kang, Kang, Timothy W. Simpson, and Gül E. Okudan Kremer. "Exposing Students to Culturual Issues in Rice Cooker Design Through Product Archaeology." In ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/detc2012-70539.

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As more products compete in the global marketplace, it is increasingly important to bring cultural and societal issues into engineering education to help contextualize design decisions. When product dissection activities are used to contextualize these decisions, they focus primarily on function, form, and fabrication, failing to highlight the importance of cultural influences that can impact global product design. The paradigm of product archaeology has been developed to address the shortcomings of product dissection activities and create inductive learning activities that help students better contextualize their engineering design knowledge. Inspired by the findings in our own rice cooker dissection and analysis, an experiment is conducted to evaluate the incorporation of rice cookers into product archaeology activities in a product dissection course. The purpose of adding rice cookers to the consumer goods section of the course is to expose students to the cultural issues of rice cooker design (e.g., product functions and features based on cooking and dietary needs). Student responses were collected and analyzed, including the numbers of correct responses, sketches of mechanisms and components, suggestions for design improvements, and feedback on cultural needs. Future improvements to the exercise are also discussed.
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Gordon, Pierce, Mark Fuge, and Alice Agogino. "Examining Design for Development Online: An HCD Analysis of OpenIDEO Using HCD/UCD Metrics." In ASME 2014 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/imece2014-38751.

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OpenIDEO.com is an online collaborative platform developed to crowd source design talent across the Internet to tackle difficult interdisciplinary problems. Many of their design Challenges have focused upon issues concerning impoverished communities. Challenges include human sanitation solutions, alternatives for serving maternal health issues with mobile technologies, affordable learning tools, and social business models to improve health, and other pressing global quandaries. The platform uses tens of thousands of designers to contribute inspirations and design concepts for product and service-based solutions. The design process uses Human-Centered Design (HCD) techniques to develop interventions for the public and private sectors, in the form of products and services which are catered specifically to users’ needs. These products and services have considerable economic, social, and cultural benefits for firms and customers alike. In fact, the IDEO community has developed a Human-Centered Design (HCD) toolkit that helps designers develop products and services tailored for communities at the base of the pyramid. Although HCD techniques are practiced by IDEO consistently, a collection of larger HCD literature argues for parallel, yet slightly different, metrics of design success, which rarely have a chance to be tested against real-world settings. Fortunately, the rich content of OpenIDEO affords a novel opportunity to study the presence and effectiveness of HCD metrics in practice. By synthesizing seminal texts describing metrics for design thinking, we develop a collection of metrics that use empathetic methods to identify user needs. We then apply qualitative coding methods to find parallel themes between OpenIDEO Challenges that address issues in impoverished communities. Moreover, we use this comparison to answer the following questions: 1) Which, if any, of the HCD characteristics are potential predictors for successful designs? 2) How well do the present themes and metrics of the OpenIDEO design community correlate with metrics of Human-Centered Design? These qualitative methods complement previous quantitative network analyses of the OpenIDEO network, in the hopes of developing benchmarks for HCD methods that successfully cater to user needs.
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Petit-Laurent Charpentier, Claudio Andrés. "Entre lo local y lo global: símbolos de la tradición cultural en los procesos de creación de objetos para el turismo." In III Congreso Internacional de Investigación en Artes Visuales :: ANIAV 2017 :: GLOCAL. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/aniav.2017.5374.

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La siguiente comunicación aborda la investigación doctoral acerca de los procesos de creación de productos culturales artesanales que se fundan en la identidad cultural tradicional del Archipiélago de Chiloé y que se conciben para la industria del turismo. El Archipiélago de Chiloé (Chile) es un lugar que tiene la particularidad de mantener un marcado carácter tradicional en su cultura, y que se ve enfrentado en la actualidad al conflicto con la globalización, en la que el turismo ha jugado un rol muy importante. Por ello desarrollaremos en una primera parte los conceptos que estructuran el análisis: identidad cultural, tradición, turismo y posmodernidad (Freedman, Castells, Hall, Giddens, Bauman, Lipovetsky, McCannel, Urry) enfocándonos en proporcionar los antecedentes acerca de la realidad cultural de nuestro campo de estudio.Tras exponer esos antecedentes, se explicitará el marco metodológico que ha encauzado la investigación sobre la base de un modelo etnográfico que, a partir de la observación, el registro fotográfico y entrevistas, permitirá el análisis de los objetos artesanales y su carácter mediatizador de significados culturales tradicionales para el contexto del turismo. En una primera instancia nos abocaremos al diagnóstico del mercado de los productos de diseño artesanal que se ofrecen en Chiloé, analizándolos tanto desde una perspectiva semiótica, como desde el estructuralismo. De ello podremos evidenciar el choque o conflicto que se produce en el contexto del turismo y su impacto en los procesos de creación, generando productos ambiguos, híbridos, que se construyen desde la lógica del mercado intentando reivindicar una identidad cultural tradicional, a veces de manera inadecuada.Finalmente nos referiremos a un caso de producto de diseño de “modernidad apropiada”, concepto desarrollado por Sergio Mansilla, importante investigador sobre Chiloé, y que a modo de conclusión permitirá comprender el rol del diseño en el encuentro y diálogo entre lo local y lo global.http://dx.doi.org/10.4995/ANIAV.2017.5374
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A, Al Hinai, and Jayasuriya H. "Agricultural Sustainability through Agritourism in Oman and Potentials for Adoption." In 2nd International Conference on Agriculture, Food Security and Safety. iConferences (Pvt) Ltd, 2021. http://dx.doi.org/10.32789/agrofood.2021.1008.

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Most Middle Eastern countries are geographically located in arid or semi-arid climatic conditions. Agricultural practices have not been impressive in achieving sustainability in these countries. With the changing geopolitical undercurrents, these countries with the GCC countries as part of the Middle East are facing fluctuating economies as the oil price has become fragile and unstable. Oman's economy is heavily depending on hydrocarbons, and looking at other contribution sectors is necessary. The contribution from the agricultural sector is comparatively insignificant, but it explicitly diversified arid cropping systems and unique to the country. The agricultural production activities are often done with unique cultural practices, and this sector can be attractive to tourists. The tourism industry is considered a potential sector for boosting the economy that is aligned with Oman Vision 2040 strategy. This paper aims to investigate the potential of agritourism in different regions in Oman for adoption as a new venture. Different agricultural sites and products for promoting agritourism are selected for the study. The farm characteristic and activities at different agricultural sites are identified. The prediction number of agritourists and the farm income are calculated. The results of this study show that the selected agricultural sites in this study indicated highly potential for agritourism. Salalah is the best agritourism destination with predicated annual agritourists 188,000 and US$5 m of farm income. Agritourism would assist in achieving agricultural sustainability through product value-addition, which would open access to global markets and improve the livelihood of farmers
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Hunter, Jacob G., Christopher A. Mattson, and Spencer P. Magleby. "Benefits of a Short-Term Engineering Study Abroad: A Survey of Students Over the Past 15 Years." In ASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/detc2019-98419.

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Abstract Since 2004, Brigham Young University has offered a graduate study abroad course in mechanical engineering to help prepare students to be leaders in globally-influenced product development organizations. The course is offered as a study abroad program where faculty lead a group of students across several countries to learn about global product development. This is accomplished in a 2–3 week time period consisting of visits to companies and universities as well as participation in cultural activities. While much research has been done on the benefits of study abroad, it remains unclear how effective study abroad programs are at helping engineering students, especially short-term study abroad programs. The purpose of this paper is to present and examine the benefits of a short-term, study abroad program to engineering students. Data was collected from students who have taken the Global Product Development Course over the past 15 years in a mixed methods survey. Trends show that technical and cultural visits positively effect engineering students in their perception of global product development. It is also shown that a short, 2–3 week, engineering study abroad program can be as or more effective than traditional study abroad programs in certain areas.
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Bayrak Kök, Sabahat, and İbrahim Aksel. "Stance against Quantitative Success Descriptive in Professional Life: Virtue Ethics Approach." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01516.

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We argue that capitalist model in society and its success criteria as benefit and profit maximizations have been under heavy attacks these days. The argument in the center of the discussion in this paper is about there being serious distress in moral and socio-cultural indicators, though relatively rise in economical growth indicators. Thus, we argue that global economy suffers deepest moral crisis in line with the proportional shares that governments, international companies, big or small enterprises and their owners bear upon. Among the signs of this moral collapse, we point for unhealthy products to general health, unfair competitive actions, illusive commercials, price-quality inequalities, labor exploitations, bribery scandals and also environmental ruins around. In this point the sole solution for increase in societal trust of social and economical actors is, in our side, clear to take moral principles and standards as a reference. We argue that benefit, or profit maximization based approaches focusing on material gaining in professional life do not provide effective motivations. Rather approaches that putting internal character development forward and aiming good internal mood based on virtue should be placed in professional life. We see virtue based moral approach as a novel formula for regaining humanity where there are increasing rates of uncertainty and distrust. This study aims to show that commercial and economical activities could not be designed as exempted from moral codes and motives, rather it insists on that some notions as character, and virtue should be in heart in place of responsibility, duty, or benefit.
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Esterman, Marcos, and Kosuke Ishii. "Challenges in Robust Concurrent Product Development Across the Supply Chain." In ASME 1999 Design Engineering Technical Conferences. American Society of Mechanical Engineers, 1999. http://dx.doi.org/10.1115/detc99/dfm-8920.

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Abstract This paper describes challenges faced by companies that form partnership with global suppliers in developing an integrated product. Many experts agree that concurrent product development (CPD) across the supply chain is the next significant challenge in design for manufacturability. Effective management of this process is a key to achieve superior time-to-market and life cycle quality. Drawing on a recent Global Supply Chain Seminar at Stanford, the paper first surveys the challenges faced by various companies ranging from electronics and automotive to aircraft engines. From the survey emerges some key and common issues that these, companies face: cultural barriers, product definition and joint product development practices. The paper then identifies the need for a systematic tool to achieve robust development strategies under uncertainties associated with global partnerships. A proposed robust development approach includes strategies such as key tuning parameters and functional redundancies. The paper concludes by presenting an idealized CPD process and future research agenda.
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Papathanasiou-Zuhrt, Dorothea. "Historytelling: Designing Validated Heritage Narratives for Non-captive Audiences. Evidence from EU Funded Projects in the Programming Period 2014-2020." In International Conference Innovative Business Management & Global Entrepreneurship. LUMEN Publishing, 2020. http://dx.doi.org/10.18662/lumproc/ibmage2020/02.

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Much too often a temporospatial gap arises between monuments and non-captive audiences at places of cultural significance. It emerges as the missing link between the tangible and the intangible form of cultural heritage. While material substance or architecture of a monument are perceived by the eye, values and inherent meanings remain inaccessible. This particular condition is further modified for the better or worse by the skills of the audience, which has different origins, mentalities and cultural backgrounds that hinder or enhance the perception and appreciation of cultural heritage. Following the philosophy of hermeneutics, this paper suggests that the temporo-spatial gap between monuments and audiences is principally of cognitive nature: to understand and embrace heritage values and effectively bridge the gap, we need to connect the tangible form of the object to its intangible dimensions, symbols, meanings and values. As much of the supply side offers remain codified in the language of experts, while the public, especially the youth, is looking for compelling stories and multisensory experiences, we need to look for a new narrative discourse. This paper examines evidence from 260 heritage narratives produced through EU funded projects in the Programming Period 2014-2020, in an attempt to evaluate the knowledge acquisition pattern developed and the role of AV technology plays in the development of a validated heritage narrative.
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Reports on the topic "Trans-cultural and Global Products"

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Pavlyuk, Ihor. MEDIACULTURE AS A NECESSARY FACTOR OF THE CONSERVATION, DEVELOPMENT AND TRANSFORMATION OF ETHNIC AND NATIONAL IDENTITY. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11071.

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The article deals with the mental-existential relationship between ethnoculture, national identity and media culture as a necessary factor for their preservation, transformation, on the example of national original algorithms, matrix models, taking into account global tendencies and Ukrainian archetypal-specific features in Ukraine. the media actively serve the domestic oligarchs in their information-virtual and real wars among themselves and the same expansive alien humanitarian acts by curtailing ethno-cultural programs-projects on national radio, on television, in the press, or offering the recipient instead of a pop pointer, without even communicating to the audience the information stipulated in the media laws − information support-protection-development of ethno-culture national product in the domestic and foreign/diaspora mass media, the support of ethnoculture by NGOs and the state institutions themselves. In the context of the study of the cultural national socio-humanitarian space, the article diagnoses and predicts the model of creating and preserving in it the dynamic equilibrium of the ethno-cultural space, in which the nation must remember the struggle for access to information and its primary sources both as an individual and the state as a whole, culture the transfer of information, which in the process of globalization is becoming a paramount commodity, an egregore, and in the post-traumatic, interrupted-compensatory cultural-information space close rehabilitation mechanisms for national identity to become a real factor in strengthening the state − and vice versa in the context of adequate laws («Law about press and other mass media», Law «About printed media (press) in Ukraine», Law «About Information», «Law about Languages», etc.) and their actual effect in creating motivational mechanisms for preserving/protecting the Ukrainian language, as one of the main identifiers of national identity, information support for its expansion as labels cultural and geostrategic areas.
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DeJaeghere, Joan, Vu Dao, Bich-Hang Duong, and Phuong Luong. Inequalities in Learning in Vietnam: Teachers’ Beliefs About and Classroom Practices for Ethnic Minorities. Research on Improving Systems of Education (RISE), February 2021. http://dx.doi.org/10.35489/bsg-rise-wp_2021/061.

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Global and national education agendas are concerned with improving quality and equality of learning outcomes. This paper provides an analysis of the case of Vietnam, which is regarded as having high learning outcomes and less inequality in learning. But national data and international test outcomes may mask the hidden inequalities that exist between minoritized groups and majority (Kinh) students. Drawing on data from qualitative videos and interviews of secondary teachers across 10 provinces, we examine the role of teachers’ beliefs, curricular design and actions in the classroom (Gale et al., 2017). We show that teachers hold different beliefs and engage in curricular design – or the use of hegemonic curriculum and instructional practices that produce different learning outcomes for minoritized students compared to Kinh students. It suggests that policies need to focus on the social-cultural aspects of teaching in addition to the material and technical aspects.
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