Academic literature on the topic 'Transmedia mediation'
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Journal articles on the topic "Transmedia mediation"
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Salamanca Monroy, Yina Paola, Liliana Cadena Montenegro, and José Ignacio Palacios. "La narrativa transmedia: construcción colectiva de experiencias y reflexiones en torno a las problemáticas sociales desde la mediación de TIC / The Transmedia Narrative: Collective Construction of Experiences and Reflections on Social Issues from the Mediation of ICT." Revista Internacional de Tecnologías en la Educación 6, no. 1 (February 25, 2019): 39–44. http://dx.doi.org/10.37467/gka-revedutech.v6.1878.
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ABSTRACTWithin the framework of the development of the formation processes in the Francisco Jose de Caldas District University and in particular in the work done with first semester students (1 to 3) of the Faculty of Engineering of the University and in order to involve them in university life and knowledge of the University as such and the District University, is proposed as a strategy the incorporation of transmedia narrative as a way for students to be active and participatory in front of the knowledge and sense of the University, is as well as in this article, the way in which this trasmedia narrative is developed for a group of 142 students is addressed and explained, and thus motivates new experiences in this area of education.RESUMENEn el marco del desarrollo de los procesos de formación en la Universidad Distrital Francisco José de Caldas y en particular en el trabajo realizado con estudiantes de primeros semestres (1 a 3) de la Facultad de Ingeniería de la Universidad y con el fin de involucrarlos en la vida universitaria y en el conocimiento de la Universidad como tal y de la Universidad Distrital, se propone como estrategia la incorporación de la narrativa transmedia como una forma para que los estudiantes asuman un rol activo y participativo frente al conocimiento y sentido de la Universidad, es así como en este artículo se aborda y explica la forma como se desarrolló esta narrativa transmedia para un grupo de 142 estudiantes, y que así motive nuevas experiencias en esta área de la educación.
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Kim, Hyangja. "A Study on the Characteristics of Mediation in Fashion Culture Contents Found in Transmedia : Focusing on Modern Fashion since the 20th Century." Journal of the Korean Society of Costume 67, no. 4 (June 30, 2017): 131–51. http://dx.doi.org/10.7233/jksc.2017.67.4.131.
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Torop, Peeter. "Semiotics of mediation. Theses." Sign Systems Studies 40, no. 3/4 (December 1, 2012): 547–56. http://dx.doi.org/10.12697/sss.2012.3-4.15.
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Semiotics of mediation is based on comparative analysis of mediation processes, on typology of forms of mediation and on the subsequent complementary analysis of culture. Not only does cultural analysis that is based on semiotics of mediation proceed from communication processes, it also searches for possibilities of correlation between concepts of describability, analysability, translatability. Depending on the strategy of mediation semiotics it is possible to create an overview of the main parameters of cultural analysis and to specify the boundaries of semiotic analysis of culture. The main types of mediation are simultaneously parameters of cultural analysis. The main types include autocommunicative mediation, metalingual mediation, intertextual mediation, interdiscursive mediation, and inter- or transmedial mediation. Typology of mediation types facilitates the understanding of the autocommunicative aspect of culture and creates the basis for analysing communication processes not on the level of the immediate sender and receiver but as part of the culture’s communication with itself. Semiotics of mediation starts from semiotic mediation and ends with a culture of mediation in which one and the same cultural language or text operates as a means of dialogue with itself, as a means of communication with others, as part of some textual system or discourse, or as a transmedial phenomenon. Semiotics of mediation is a means of studying the correlation between implicit semiotic mediation and forms of explicit semiotic mediation, thus complementing cultural semiotic study of culture.
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González-Martínez, Juan, Moisès Esteban-Guitart, Carles Rostan-Sanchez, Elisabet Serrat-Sellabona, and Meritxell Estebanell-Minguell. "What’s up with transmedia and education? A literature review." Digital Education Review, no. 36 (December 31, 2019): 207–22. http://dx.doi.org/10.1344/der.2019.36.207-222.
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In the last few years, several works have emerged focusing on the cultural change that has to do with the simultaneous and sequential coexistence between different media. This is what is being called transmedia, and it is related to the new concepts of media convergence and participatory culture. All this new mediatic and cultural movement, of course, begins to have an echo in the educational world. However, what do we mean by this concept from an educational perspective? Through a systematic literature review, we analyse this transmedia concept in three meanings: transmedia as ability or literacy necessary to actively evolve in this movement of participatory culture; transmedia as the product resulting from that sequential jump between different analogical and digital media, conveyed by a narrative; and, lastly, transmedia as a didactic strategy that explores that narrative that is developed in different means to achieve concrete didactic objectives.
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Gambarato, Renira Rampazzo, and Geane Carvalho Alzamora. "Transmedia Storytelling Initiatives in Brazilian Media." MedienJournal 36, no. 4 (March 24, 2017): 51–62. http://dx.doi.org/10.24989/medienjournal.v36i4.137.
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This paper is presented in order to understand the evolution of media dynamics in Brazil and investigate its perspectives for the future. Brazil, among the BRICS states (Brazil, Russia, India, China and South Africa), will be our focus. From a mono-mediatic paradigm to a convergent one, Brazil is developing new practices in fictional and non-fictional media. Our hypothesis is that the transmedia storytelling strategy is both the reality – although still timid – and the most probable future scenario for media development in Brazil. We can assert that transmedia storytelling is a tendency. Therefore, we will explore examples of transmedia storytelling initiatives in Brazilian media mainly related to journalism, entertainment, branding and advertisement.
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Gambarato, Renira Rampazzo, and Geane Carvalho Alzamora. "Transmedia Storytelling Initiatives in Brazilian Media." MedienJournal 36, no. 4 (March 24, 2017): 51. http://dx.doi.org/10.24989/mj.v36i4.137.
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This paper is presented in order to understand the evolution of media dynamics in Brazil and investigate its perspectives for the future. Brazil, among the BRICS states (Brazil, Russia, India, China and South Africa), will be our focus. From a mono-mediatic paradigm to a convergent one, Brazil is developing new practices in fictional and non-fictional media. Our hypothesis is that the transmedia storytelling strategy is both the reality – although still timid – and the most probable future scenario for media development in Brazil. We can assert that transmedia storytelling is a tendency. Therefore, we will explore examples of transmedia storytelling initiatives in Brazilian media mainly related to journalism, entertainment, branding and advertisement.
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Horstmann, Jan. "Narrative representation and fictionality in performative media." Frontiers of Narrative Studies 4, s1 (November 22, 2018): s5—s23. http://dx.doi.org/10.1515/fns-2018-0030.
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AbstractThe transmedial discussion in this article shows that the terms narrative mediation and representation should be carefully distinguished from fiction or fictionality. The constitutive use of ‘real’ (or factual) artifacts in performative media (i. e. media which present embodied events, such as theater or film) provides a good example for the necessity of this distinction. Frequently these artifacts serve the purpose of a fictional discourse and certain definitions of fictionality (cf. Walton 1990) can be said to be fulfilled. However, a real-world artifact can by no means become itself fictive, but is rather used to represent a fictive entity. By focusing on representation and mediation instead, it becomes possible to compare theater with other performative media in terms of narrative representation: even though it is sense-physiologically unmediated, the functions of narrative mediation (i. e. selecting, ordering, presenting, commenting; cf. e. g. Chatman 1990) apply. The article establishes a dynamic system of representation that can be used for the analysis of all kinds of multichannel narrative media and thus rests the ongoing scholarly discussions of transmedial narrative representation on a much sounder theoretical basis. It distinguishes representation clearly from fictionality, and highlights the significance of theater in this discussion.
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Mouratidou, Eleni. "The discursives and mediatic transformations of the luxury industry." INTERIN 23, no. 1 (January 1, 2018): 167–85. http://dx.doi.org/10.35168/1980-5276.utp.interin.2018.vol23.n1.pp167-185.
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Commonly considered as editorial content of marks or communicational processes of depublicization, the marketing strategies of the luxury industry mobilize transmedia narratives, both in their promotion policies and in their communicational discourses. Although these narratives are part of a convergence movement, we consider here the hypothesis that the processes of remediation or bricolage happen when the actors of luxury invest in practices whose media supports or discourses yearn to be hybrids. In order to develop it some Louis Vuitton brand strategies will be examined.
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Li, Jinying. "The Interface Affect of a Contact Zone: Danmaku on Video-Streaming Platforms." Asiascape: Digital Asia 4, no. 3 (September 8, 2017): 233–56. http://dx.doi.org/10.1163/22142312-12340079.
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Abstract This essay interrogates the transmedial, transnational expansion of platforms by analyzing the mediation functions and affective experiences of a discursive interface, danmaku. It is a unique interface design originally featured by the Japanese video-sharing platform Niconico to render user comments flying over videos on screen. The danmaku interface has been widely adopted in China by video-streaming websites, social media, and theatrical film exhibitions. Examining the fundamental incoherence that is structured by the interface – the incoherence between content and platform, between the temporal experiences of pseudo-live-ness and spectral past – the paper underlines the notion of ‘contact’ as the central logic of platforms and argues that danmaku functions as a volatile contact zone among conflicting modes, logics, and structures of digital media. Such contested contacts generate affective intensity of media regionalism, in which the transmedial/transnational processes managed by platforms in material/textual traffic are mapped by the flow of affect on the interface.
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Mendelyté, Aténé. "The Intermedial and the Transmedial across Samuel Beckett’s Artistic Practices." Acta Universitatis Sapientiae, Film and Media Studies 13, no. 1 (December 1, 2016): 43–53. http://dx.doi.org/10.1515/ausfm-2016-0013.
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Abstract The essay offers a brief overview of famous Irish playwright Samuel Beckett’s intermedial practices. By exploring a number of artistic media (drama, theatre, novel, television play, film) the artist tried to get at the essentials of each medium by virtue of his minimalist and media-conscious aesthetics. As a result of this gesture he uncovered certain transmedial properties such as musical rhythm and structure, montage, black and white film and photography aesthetics and tenebrism situated at the core of supposed media-specificity. Moreover, it is argued that Beckettian intermediality has a pronounced meta-referential dimension as defined by Werner Wolf. Most, if not all, of Beckett’s artworks include a medial self-reference of sorts such as the comment on the disembodiment of speech in radio plays or on the formative powers of lighting in theatre and film. What they also do is make the spectator aware of the fact of mediation and of what it entails. Therefore, the essay ultimately aims to show the immense significance of Beckett to intermediality studies not simply as an artist and a case study but as a media and intermediality theorist as well.
Dissertations / Theses on the topic "Transmedia mediation"
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Mbambe, Bebey Danielle. "Design d'expériences transmédia pour l'engagement en formation (DEEXTEF)." Thesis, Paris, CNAM, 2018. http://www.theses.fr/2018CNAM1215/document.
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Nous décrivons le phénomène d’engagement à travers des expériences transmédia coconstruites avec les bénéficiaires dans le contexte de la formation pour adultes. Nous abordons ce terrain en faisant l’hypothèse qu’un transmédia à valeur expérientielle permet d’accroitre la participation des sujets pour consolider l’engagement en formation. Cette hypothèse ouvre la perspective d’une médiation de type transmédia capable, d’intégrer des objectifs d’exploitation scientifique de l’engagement et de valorisation de la participation et de l’attention qui pourraient être intéressants pour d’autres corpus.À partir d’un cadre d’analyse centré sur les bénéficiaires des transactions, notre enquête met en exergue différentes formes d’engagement suivant des transmédia hybrides aux caractéristiques spécifiques. La complémentarité de ces transmédia a favorisé divers régimes d’engagement observés de façon ponctuelle, pour un engagement sur la duréeWe describe the phenomenon of engagement through co-constructed transmedia experiences with the beneficiaries in the context of adult education. We approach this ground on the assumption that a transmedia with experiential value makes it possible to increase the participation of subjects to consolidate the commitment in training. This hypothesis opens up the prospect of a transmedia type of mediation capable of integrating the objectives of scientific exploitation for the commitment and enhancement of participation and the attention that could be interesting for other corpuses. Based on an analysis framework focused on the beneficiaries of transactions, our survey highlighted different forms of hybrid transmedia engagement with specific characteristics. The complementarity of these transmedia has favoured various commitment regimes observed on an ad hoc basis for a long-term commitment
Book chapters on the topic "Transmedia mediation"
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Karcı, Huri Deniz. "Transmedia Storytelling in Advertising." In Advances in Media, Entertainment, and the Arts, 818–37. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7180-4.ch046.
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Otherization has been executed in both Orientalism and Occidentalism for a long time. People have always been expected to choose either side in a binary opposition such as “mother or father,” “male or female,” “destiny or coincidence,” “pasta or pizza,” “Fenerbahce or Galatasaray,” etc. However, the human itself is the balance of those binary oppositions such as “good and bad,” “normal and abnormal,” “optimistic and pessimistic,” etc. In this respect, this chapter offered a new term, “medientalism,” indicating advertizing as a possible alternative medium to mediate between otherized opposites such as gender, race, ideology, lifestyle, religion within the fame of the opposition between Orientalism and Occidentalism. As a result, transmedia storytelling, a persuasive multiplatform strategy to reach the audience by telling stories, was suggested as a functional tool to employ in spreading the idea of mediation between otherized opposites.
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Luchessi, Lila. "Viral News Content, Instantaneity, and Newsworthiness Criteria." In Exploring Transmedia Journalism in the Digital Age, 31–48. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3781-6.ch003.
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Social networks have modified the activities of the press, the actions of audiences, and the perceptions of societies. The strategies displayed to avoid losing consumers aim at fulfilling the audience's needs and the gap between the producers' and the consumers' interests tends to widen. This leads to a crisis point in news financing, affecting the traditional logic of the media industry; while advertisers are now able to reach their audiences without its mediation, viralization and instantaneity force the media to publish information incompatible with the public interest as considered by the press. In this way, traditional newsworthiness criteria are replaced by other criteria that redefine the concept of information. The aim of this chapter is to analyze the way in which instantaneity and viralization have affected not only the journalistic activity but also the information selection criteria and the audiences' input on the web.
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Bicalho, Luciana Andrade Gomes. "Potential Mediations of Hashtags Within Transmedia Journalism." In Journalism and Ethics, 743–62. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-8359-2.ch040.
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In the last few years, sociopolitical events have been marked by the presence of hashtags on social networks, creating a direct dialogue with street protests. This chapter aims to investigate how media activism movements appropriate hashtags to expand the narrative through social engagement. In this sense, hashtags appear as signic processes that perform a mediating function. They articulate common positioning that creates hybrid and transmedia storytelling using online and offline dynamics. From the theoretical-methodological support of semiotics by Charles Sanders Peirce and the principles of transmedia, this study analyzes the news production by the Brazilian media activism group Mídia Ninja [Ninja Media]. The results point to a transmedia journalism anchored to the social use of hashtags by the association of new signs to semiosis, generating provisional action habits from collateral experience.
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Bicalho, Luciana Andrade Gomes. "Potential Mediations of Hashtags Within Transmedia Journalism." In Exploring Transmedia Journalism in the Digital Age, 202–21. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3781-6.ch012.
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In the last few years, sociopolitical events have been marked by the presence of hashtags on social networks, creating a direct dialogue with street protests. This chapter aims to investigate how media activism movements appropriate hashtags to expand the narrative through social engagement. In this sense, hashtags appear as signic processes that perform a mediating function. They articulate common positioning that creates hybrid and transmedia storytelling using online and offline dynamics. From the theoretical-methodological support of semiotics by Charles Sanders Peirce and the principles of transmedia, this study analyzes the news production by the Brazilian media activism group Mídia Ninja [Ninja Media]. The results point to a transmedia journalism anchored to the social use of hashtags by the association of new signs to semiosis, generating provisional action habits from collateral experience.