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Dissertations / Theses on the topic 'Transmedial storytelling'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 February 2022

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1

Johansson, Nellie. "Fridays For Future : En fallstudie av en social rörelses användning av digitala medier för att kommunicera klimatförändringar och transmedialt berättande." Thesis, Malmö universitet, Malmö högskola, Institutionen för datavetenskap och medieteknik (DVMT), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-41024.

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Syftet är att bidra med ökad förståelse kring hur Fridays For Future använder digitala medier samt på vilket sätt de använder det transmediala berättandet för att kommunicera klimatförändringar externt. Kvalitativa intervjuer genomfördes med Fridays For Future medlemmar och resulterade i ett material som bearbetades genom en kvalitativ innehållsanalys. Den netnografiska observationen resulterade i stor mängd data från Fridays For Future kampanjen #Withdrawthecap som bearbetades genom en kvalitativ dataanalys och med stöd av Gambaratos (2013) analytiska överväganden. Utifrån analys och diskussi

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2

Ingólfsson, Angelica. "Bildformatets effekt: bör filmen anpassas till 1:1 för att fungera på Instagram? : En kvalitativ intervjustudie av bildformatets inverkan på publiken inom genren storytelling." Thesis, Högskolan Dalarna, Bildproduktion, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-30729.

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Att en publik upplever en berättelse i reklamfilmen olika är en självklarhet och i dagens transmediala medievärld där så pass mycket reklamfilm publiceras på många olika plattformar blir det en labyrint för ingen mindre än medieproducenten. Vilket format man ska välja, och hur det förstärker eller förminskar berättelsen är en ständigt pågående diskussion. Syftet med denna studie var därför att undersöka vad som hände med handlingen när formatet ändrades till 1:1 och hur publiken uppfattade berättelsen då, när bilden beskurits från det bredare bildformatet till ett kvadratiskt bildformat. Studi

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Alfredsson, Philip, and Wictor Palmgren. "Är det här Amerika? : En kvalitativ studie om musikvideon “This is America” och dess plats i den samhälleliga kontexten." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-71021.

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Att musik väcker känslor är nog något som vi alla kan komma överens om. Musiken kan få oss att skratta, gråta, dansa, ja, alla känslouttryck kan skapas genom den. Och kanske är den ultimata låten den som får oss att känna allting på en och samma gång, och får oss att vilja lyssna på den om och om igen. Vissa låtar med tillhörande musikvideos exploderar och får miljoner, för att inte tala om miljarder, klick. Musiken kan ibland bli mer än bara en låt, och folk kan bli sittandes och diskutera dess mening i timtal. Låten This is America, med tillhörande musikvideo, är en sådan. Den här studien re

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4

Dudáček, Oto. "Contemporary trends in transmedia storytelling. Transmedia television." Doctoral thesis, Universitat de Girona, 2019. http://hdl.handle.net/10803/670297.

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Transmedia storytelling is a process where integral elements of a fiction are systematically broaden through a number of distribution channels in order to create a coordinated form of entertainment. With each new medium accessible to the mass users has caused the change of storytelling. Transmedia stories are based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories. The questions regarding future trends and future development of this field should be answered as the results of the thesis

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5

Hazboun, Suha. "Challenges of Transmedia Storytelling : Considerations of Creating of Transmedia Projects." Thesis, Högskolan Dalarna, Bildproduktion, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:du-15175.

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6

Martínez, Vásquez Renato Adrián. "Storytelling Transmedia en la Publicidad Ambiental: Caso Toms." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653288.

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El siguiente ensayo tiene como propósito demostrar la influencia y efecto que puede tener una herramienta de inmersión y participación comunicativa en el consumidor, como el Storytelling Transmedia; con un discurso repetido por parte de diversas marcas, como lo es el eco-amigable. La importancia de demostrar los efectos que puede tener esta estrategia de narrativa en un discurso, que en la actualidad genera desconfianza y falta de credibilidad por parte de un consumidor comprometido y preocupado, es corroborarla como una estrategia y recurso que puede ser adoptado por las marcas para generar u

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Yang, Binbin, and Miltiadis Zisiadis. "Transmedia marketing : strengthening multiplatform user participation through storytelling." Thesis, Umeå universitet, Institutionen för informatik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-90349.

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The term transmedia storytelling describes an interactive narrative that exists in multiple platforms. This phenomenon allows active audience participation as a part of the narrative creation process. Part of the prior research on transmedia focuses on how to create a transmedia narrative. However there is a dearth of literature examining the merit that transmedia narratives create in Marketing. In order to answer the research question “How can transmedia storytelling be used to create value in marketing?” we conducted a multiple case study research in which we examined four marketing campaign

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Pardo, Federico. "New media and transmedia for documentary storytelling: a comprehensive approach." Thesis, Montana State University, 2011. http://etd.lib.montana.edu/etd/2011/pardo/PardoF0511.pdf.

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New media and transmedia are two phenomena that are currently changing the way in which media is produced, distributed and experienced. Although media scholars have proposed working definitions for these terms, their application for documentary storytelling is still scarce. Using the foundations offered by Henry Jenkins and Martin Lister and collaborators, I examine the consequences that new media and transmedia may have for documentary storytellers that are using them as production and distribution tools. This work is the result of a personal desire to explore new ways to document and tell st

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9

DIAS, MARIANA CASTRO. "TRANSMEDIA STORYTELLING: CREATING STORIES IN THE ERA OF MEDIA CONVERGENCE." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2015. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=29399@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>Em um mundo de excesso de informação e convergência de mídias, cada vez mais produtores de entretenimento e marcas tentam encontrar seus consumidores em uma variedade de plataformas. O conteúdo redundante não contribui em nada para a mobilização da audiência, ao passo que uma narrativa transmidiática bem construída pode instigar a circulação do espectador entre os meios a fim de saber mais sobre uma história. O objetivo da presente dissertação é pensar o ato narrativo através de várias mídias de forma integrada, de maneira a criar conteúdo

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Lima, Roberto Carlos Santana. "Glee: uma transmedia storytelling e a construção de identidades plurais." reponame:Repositório Institucional da UFBA, 2013. http://www.repositorio.ufba.br/ri/handle/ri/13060.

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Submitted by Roberto Lima (robertogbi@hotmail.com) on 2013-09-17T00:05:20Z No. of bitstreams: 1 Glee,_uma_transmedia_storytelling_e_a_construção_de_identidades_plurais.pdf: 1555307 bytes, checksum: 0a5f76d1cd4c345089494fda6c4abd6e (MD5)<br>Approved for entry into archive by Alda Lima da Silva(sivalda@ufba.br) on 2013-09-26T17:01:03Z (GMT) No. of bitstreams: 1 Glee,_uma_transmedia_storytelling_e_a_construção_de_identidades_plurais.pdf: 1555307 bytes, checksum: 0a5f76d1cd4c345089494fda6c4abd6e (MD5)<br>Made available in DSpace on 2013-09-26T17:01:03Z (GMT). No. of bitstreams: 1 Glee,_uma_transme

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Zuhadmono, Alvia. "Transmedia storytelling in the music industry : The case of BTS." Thesis, Jönköping University, HLK, Medie- och kommunikationsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-54699.

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This case study research examines the impact of transmedia storytelling on the global reach of Korean-pop (K-pop) group BTS (Bangtan sonyeondan) and how narratives within the transmedia storyworld can motivate the audience to seek individual and social change. This study is inspired by the rise of BTS in the global music industry. The group came with a solid brand image, highlighting sincerity and authenticity that captivate audiences worldwide. BTS consistent messages—that intersect with sustainability issues—about the importance of loving oneself, equality, social justice, anxiety, and wellb

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Long, Geoffrey A. "Transmedia storytelling : business, aesthetics and production at the Jim Henson Company." Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/39152.

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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2007.<br>Includes bibliographical references (p. 177-181) and index.<br>Transmedia narratives use a combination of Barthesian hermeneutic codes, negative capability and migratory cues to guide audiences across multiple media platforms. This thesis examines complex narratives from comics, novels, films and video games, but draws upon the transmedia franchises built around Jim Henson's Labyrinth and The Dark Crystal to provide two primary case studies in how these techniques can be deployed with varying res

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Wakefield, Jenny S. "A Phenomenology of Fostering Learning: Alternate Reality Games and Transmedia Storytelling." Thesis, University of North Texas, 2016. https://digital.library.unt.edu/ark:/67531/metadc849769/.

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This dissertation presents the essence of the experience of instructional designers and instructors who have used alternate reality games (ARGs) and transmedia storytelling (TS) for teaching and learning. The use of game-like narratives, such as ARGs and TS, is slowly increasing. However, we know little about the lived experiences of those who have implemented such transmedia experiences in formal or informal learning. The data consists of written transcripts from interviews with 11 co-researchers in the United States and Europe. Phenomenology was the guiding methodology. The study begins by r

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Freeman, M. "Wizards, jungles & men of steel : the industrial history of transmedia storytelling." Thesis, University of Nottingham, 2015. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.687390.

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Spaulding, Eric. "Transmedia Storytelling: Principles, practices, and prototypes for designing narrative experiences with the audience." Research Showcase @ CMU, 2012. http://repository.cmu.edu/theses/31.

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“The Artwork of the future...transplants the player into a dramatic space, by all means of his visual and oral faculties; making her forget the confines of reality; to live and breathe in the drama which seems to the player as life itself, and in the work where seems the wide expanse of a whole world.” | Richard Wagner, The Artwork of the Future, 1849 The Internet has changed the way we experience stories, although like any new technology, it was used to curate long before it was used to create. As entertainment industries collapse, producers both castigate the Internet as the culprit and em

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NEGRI, ERICA. "OLTRE IL FRANCHISE. TRANSMEDIA STORYTELLING FRA NARRAZIONE E PRATICA DISTRIBUTIVA NELL'ERA DIGITALE DELLA CONVERGENZA." Doctoral thesis, Università Cattolica del Sacro Cuore, 2015. http://hdl.handle.net/10280/6169.

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I processi di digitalizzazione e convergenza hanno avuto un forte impatto sulle modalità di produzione, distribuzione e fruizione dei contenuti audiovisivi. Ma tale impatto non si è limitato ai suddetti ambiti. Fenomeni come il transmedia storytelling, le narrazioni distribuite, l’intertestualità, l’ibridazione delle forme discorsive, l’integrazione di elementi di game-playing all’interno di strutture narrative tradizionalmente lineari, e la crescente rilevanza del world-building all’interno del processo creativo di una storia dimostrano che il cambio di paradigma non sta avvenendo solo a live

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17

Blumenthal, Henry (Hank). "Storyscape, a new medium of media." Diss., Georgia Institute of Technology, 2016. http://hdl.handle.net/1853/54989.

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A storyscape is the new medium of storytelling. It originates in the model of transmedia storytelling defined by Henry Jenkins (2006a) in Convergence Culture and applied to The Matrix franchise. The storyscape medium is conceptualized from the author/designer perspective as four gestalts that create a whole from stand-alone parts. The four gestalts are mythopoeia, character, canon, and genre. This approach frames the authoring of this story-centric model in opposition to the design approaches of world-building or storyworlds. The four gestalts also provide an academic approach that unites theo

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18

Sjögren, Mats. "Den avgörande föreställningen : En struktur för transmediaberättandet." Thesis, Högskolan Dalarna, Litteraturvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:du-14660.

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En transmediaberättelse kan beskrivas som ett berättande som sker över flera separata tekniska medier, där varje enskilt mediums innehåll kan stå självständigt, men i läsningen tillsammans bildar en större sammanhållen berättelse. De enskilda mediumen kan vara icke-berättande, interaktiva, uppmuntra till medskapande och vara helt valfria både vad gäller ordningen de konsumeras i och att ta del av över huvudtaget. En sådan berättelse, eller snarare berättelsekonsumtion ställer krav på en analysmodell. Uppsatsens syfte är att att beskriva användarens förhållande till berättelsebeteenden i det på

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Moreno, Quiñones Elizabeth Cristina. "Nuevas propuestas y narrativas audiovisuales: Análisis de fashion films, caso Tender Stories de Tous." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652590.

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En este trabajo de investigación se busca investigar de qué forma se vienen planteando y desarrollando la introducción del mundo audiovisual a través de esta nueva narrativa, los fashion films, en la publicidad y la acogida que esta tiene. Para poder entender de una manera adecuada, se realizará una estrategia metodológica de enfoque cualitativo para el cual se utilizarán guías de análisis de contenido y entrevistas. También, consultará a diferentes autores que hablen acerca de este tema, así como también acerca de los conceptos que un fashion film abarca y que nos ayudarán a entender porque s

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Lilja, William, and Julia Jönsson. "Transmedialt berättande som marknadsföringsverktyg : En studie om hur Generation Z ställer sig till marknadsföring i flera mediekanaler i olika format." Thesis, Malmö universitet, Institutionen för datavetenskap och medieteknik (DVMT), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-44714.

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Syfte – Syftet med denna uppsats är att undersöka fenomenet transmedialt berättande som marknadsföringsverktyg och hur Generation Z ställer sig till marknadsföring som kommunicerar information genom flera mediekanaler i olika format. Ur ett historiskt perspektiv används transmedialt berättande inom n jesbranschen och definieras som en interaktiv berättelse som finns på flera plattformar i olika format. Från fiktiva berättelser används fenomenet både som ett världsskapande berättande till ett användbart verktyg inom marknadsföring. För denna uppsats definieras Generation Z som personer födda me

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Carvalho, Miguel Nunes. "O recurso ao transmedia storytelling para promoção da imagem de uma empresa de design e criatividade." Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/23403.

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Mestrado em Comunicação e Multimédia<br>Com um mercado cada vez mais saturado a nível de informação e publicidade, é fundamental que as empresas comecem a explorar novos e diferentes meios e métodos para atingir o seu público alvo. Nesse sentido, desenvolveu-se um estudo que teve como finalidade analisar o recurso ao Transmedia Storytelling para promover a imagem de uma empresa de design e criatividade. Numa fase inicial, foi fundamental identificar quais os elementos necessários que este tipo de estratégia deve conter. Numa fase seguinte, foi desenvolvido e lançado um protótipo de uma estrat

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Jenkins, Alexandra Mary. "Women's Experimental Autobiography from Counterculture Comics to Transmedia Storytelling: Staging Encounters Across Time, Space, and Medium." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1407770633.

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Bozic, Sonja. "Transmedia Storytelling Through the Lens of Independent Filmmakers: A Study of Story Structure and Audience Engagement." Ohio University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou154152508641946.

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Gonçalves, Rita Maria Pinto do Souto Pinto. "Storytelling in corporate branding : application to a McDonald's Portugal Digital Platform." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10202.

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Mestrado em Marketing<br>Esta tese é uma reflexão teórica e prática sobre a presença do storytelling na comunicação corporativa, numa perspectiva que compreende a semiótica e a narratologia num contexto de comunicação estratégica de marketing. Analisamos a junção entre os conceitos de storytelling corporativo, storytelling da marca, storytelling do consumidor e storytelling digital, uma vez que todos se reúnem num diálogo da marca, entre a empresa e o consumidor. O estudo exploratório assentou na nova plataforma da McDonald's "Histórias com M" e foi conduzido de forma a aferir a presença de um

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Calhoun, Claudia. ""The Story You Are About to Hear Is True"| Dragnet, Transmedia Storytelling, and the Postwar Police Procedural." Thesis, Yale University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3582257.

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<p> “The Story You Are About to Hear Is True”: <i>Dragnet, </i> Transmedia Storytelling, and the Postwar Police Procedural" places the radio, television program, and feature film, <i>Dragnet</i> (19491959), at the intersection of cultural history and media history during the U.S. postwar period. The program, which follows two police detectives as they investigated crime, was drawn from real cases from the Los Angeles Police Department. By bringing audiences into police work with a new seriousness, <i> Dragnet</i> functioned artistically and ideologically as a pedagogical site for U

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GOMEZ, BERTA. "A Humanistic-Geek approach to Transmedia Storytelling : Transforming Users into Heroes and Authors to build a Sustainable Universe." Thesis, Umeå universitet, Institutionen för informatik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-81349.

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Minihan, Mikaela. "Transmedia Storytelling for the Digital Generation: A Guide for Self-Publication with the Adobe® Digital Publishing Suite." Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/honors/48.

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Despite educational reforms, the annual results from the National Assessment of Educational Progress continue to indicate that the majority of American fourth-graders struggle to master the crucial skill of reading. In the last decade, the percentage of students who read at or above a proficient level hovers around 30 percent, which draws attention to the fact that the academic institutions may not be fully to blame for the decline of reading competency (NAEP, 2011). The real reason for the incompetency could be attributed to the amount of time that children spend reading as average fourth-gra

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Silva, Maria Teresa Martins. "Uma estratégia de gamification para o envolvimento do utilizador em conteúdos transmedia: Anamnesis, um estudo piloto." Master's thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/15409.

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Mestrado em Comunicação Multimédia<br>Nos últimos anos, é cada vez mais evidente a criação e desenvolvimento de projetos transmedia através dos quais é possível a produção de narrativas mais imersivas e expansivas, a partir da concepção de diversos conteúdos para múltiplas plataformas. De forma a manter o utilizador mais envolvido em toda a narrativa podem ser incorporadas estratégias de gamification que possibilitem uma maior interação entre a audiência e os diferentes conteúdos, assim como entre os próprios utilizadores. Com o presente projeto, identificou-se, a partir de vários casos

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Sturesson, Albin, and Julia Hermansson. "Transmedialt berättande som marknadsföringsverktyg - En studie med deltagande design som arbetsprocess." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20233.

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Det kan idag vara svårt för företag att engagera sin publik på grund av allt innehåll som ständigtpubliceras. Transmedialt berättande har kommit att bli ett begrepp som tillåter publik attinteragera med innehållet och sprida det vidare. Konceptet har kommit att bli ettmarknadsföringsverktyg för att det tillåter att kunna interagera med målgrupp och sprida ettföretags information.Tidigare exempel på transmedialt berättande appliceras i huvudsak på större företag ochproduktioner. Syftet med studien är därför att utforska transmedialt berättande sommarknadsföringsverktyg för mindre verksamheter.

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Kanco, David. "Transmedia education on carbon capture and storage technology : The case of the CO2 degrees challenge." Thesis, Jönköping University, HLK, Medie- och kommunikationsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-54648.

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The master’s thesis addresses the transmedia education strategies applied in the CO2 degrees challenge, a project by the Global Carbon Capture and Storage Institute (GCCSI), dedicated to educating students about the low-carbon technology carbon capture and storage (CCS). Based on the literature review, the thesis theoretically discusses the public perception of low-carbon technology and carbon capture and storage in connection to transmedia storytelling and education. The thesis is structured upon a qualitative approach and conducts a detailed study of a selected single case. In addition, expe

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Penner, Tomaz Affonso. "O universo narrativo de Latitudes: um estudo de caso das estratégias de transmidiação em uma produção ficcional brasileira." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/27/27152/tde-21032017-111021/.

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A dissertação ora apresentada teve como objetivo central identificar e sistematizar as estratégias de transmidiação desenvolvidas no âmbito da produção da obra ficcional Latitudes (2013, 2014), um projeto transmídia veiculado em três plataformas diferentes: YouTube, televisão e cinema e, respectivamente, em três formatos: websérie, série de TV e longa metragem. Trata-se de pesquisa que utiliza a técnica de estudo de caso para analisar o surgimento de obras ficcionais produzidas para distribuição em diversas plataformas O trabalho discute o surgimento de novos gêneros e formatos relacionando-os

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Dristig, Niclas. "Searching for milk hares : Evaluating a web-based tool for location-based storytelling within cultural heritage." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-18749.

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This report details an attempt to create an interactive Location-based storytelling-experience for mobile devices using QR-codes, and an investigation into the feasibility of such an approach. The underlying purpose of the study is to explore web-based methods of developing interactive Location-based story-telling experiences as a cost-efficient alternative to mobile app-development. A secondary goal of the study was to inform the development of a future Location-based game within a public cultural heritage project directed at children.

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Ekman, Nathalie. "Lev med SKAM : En kvalitativ studie om hur transmedialitet kan minimera gränsen mellan fiktion och verklighet." Thesis, Stockholms universitet, Institutionen för mediestudier, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-143986.

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SKAM (”Shame”) is a Norwegian WebTV-series which portrays several youths during their time in high school. Each season addresses a new main character whom treats or is subjected to the feeling of shame. The WebTV-series is unique in its way of not being shown on the traditional television. Instead the series is shown on the digital play-service NRK and SKAM’s own blog. SKAM is transmedia in its way of using social platforms to expand and give new perspectives and stories to the fictional world. For example, the characters obtain authentic Instagram profiles where the viewers can to comment, li

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Monte, Salvador Carlos. "LAS ESTRUCTURAS COMO PROCESO. Anomalías cotidianas: guión audiovisual, cine mutante, narrativas transmedia y teoría de sistemas." Doctoral thesis, Universitat Ramon Llull, 2017. http://hdl.handle.net/10803/406081.

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Aquesta tesi doctoral explora els conceptes fonamentals utilitzats en la creació i l'anàlisi de la narració audiovisual, especialment aquells relacionats directament amb el guió. El treball es centra en la utilització de recursos emprats en la construcció dramàtica i l'establiment de l'organització del relat, considerats tots dos conceptes com a elements creadors de sentit. De la mateixa manera es reflexiona sobre la funció del guió dins del text cinematogràfic, posant el focus en els aspectes estructurals i els seus diversos nivells d'aplicació. Conscient que ens trobem en un moment cr

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Gutiérrez, Arias Brayan Alfredo. "No queremos publicidades, queremos historias. La inmersión del prosumidor en la Narrativa Transmedia: Campaña Intercambiados, Marca Perú." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653589.

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La presente investigación tiene como objetivo mostrar las oportunidades que otorgan las narrativas transmedia frente a la publicidad tradicional. Para ello, analizaremos la importancia del prosumidor en la narrativa transmedia elaborada por la Marca Perú en su campaña publicitaria Intercambiados, y nos centraremos en uno de los principios propuestos por Henry Jenkins: la “inmersión”. Esto se debe a que la publicidad tradicional es considerada como invasiva y la mayoría de los consumidores la rechaza, por lo cual la inmersión del prosumidor en la narrativa transmedia ayuda a pasar desapercibida

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Waites, Peter. "On the Boundaries of Watchmen : Paratextual Narratives across Media." Licentiate thesis, Uppsala universitet, Engelska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-266867.

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This dissertation is an intervention into the ongoing revisions of Gerard Genette’s concept of paratexts. Increasingly used in discussions of artifacts other than the literary novels that were Genette’s object of attention, the concept of paratexts has given rise to intense debates regarding the nature and functions of paratextual elements across media. One area of contestation is the relation of paratext to narrative. While Genette’s original paradigm complicates the possibility of a narrative paratext, I show that the liminal zones usually occupied by paratexts—what I call paratextual space—

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Marlet, Ramon Queiroz. "Transportation em narrativas transmídia: estudo sobre os efeitos cognitivos e sociais da exposição dos fãs a um universo ficcional multiplataforma contemporâneo." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/27/27153/tde-17032017-160043/.

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A presente pesquisa possui como objetivo principal o estudo da relação existente entre fãs e narrativas transmídia a partir do mecanismo de transportation, entendido como um processo convergente no qual quase todos os sistemas e capacidades mentais dos indivíduos são direcionados aos eventos que ocorrem em uma narrativa, sendo este um constructo-chave para mudanças de crenças, atitudes e comportamentos. Para tal empreitada, utilizamos como metodologia a aplicação das escalas desenvolvidas originalmente por Green (1996) e Williams et al (2010) para narrativas escritas e audiovisuais respectivam

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Azevedo, Maria Alexandra Gandra. "As experiências pessoais na construção de uma narrativa transmedia para exploração de cidades." Master's thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/15406.

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Mestrado em Comunicação Multimédia<br>A enorme quantidade de vídeos publicados na web sobre visitas individuais a cidades garante um vasto arquivo público de dados videográficos com potencial para expandir a visão desses locais. Este estudo centrou-se no pressuposto que, ao visitar uma cidade, será possível conhecê-la através de uma história fictícia, gerada em torno de experiências vivenciadas no mesmo local e registadas anteriormente em vídeos publicados em plataformas de partilha de vídeo, como o Youtube. Nesse sentido, teve como finalidade desenvolver narrativas transmedia em torno de expe

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Guerrero, Pico María del Mar. "Historias más allá de lo filmado: Fan fiction y narrativa transmedia en series de televisión." Doctoral thesis, Universitat Pompeu Fabra, 2016. http://hdl.handle.net/10803/385849.

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Esta tesis tiene como objeto de estudio el fan fiction (historias derivadas escritas por los fans de un producto de la cultura de masas) como modalidad de expansión narrativa de universos ficcionales transmedia originados en series de televisión. Concretamente, se ofrece un acercamiento a la capacidad creativa de los fans en entornos transmedia oficiales, y al fan fiction atendiendo a su dimensión textual y práctica a partir del estudio de caso de seis ficciones locales e internacionales: Águila Roja, Game of Thrones, Infidels, Mistresses, Fringe y Lost. Para ello se desarrolla un análisis te

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Chaves, Ana Rita Rocha. "A utilização de narrativas transmedia na comunicação institucional: o caso de estudo da escola de línguas CJO Kontakt." Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/23057.

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Mestrado em Comunicação Multimédia<br>No âmbito do estudo foi desenvolvida uma estratégia transmediática posteriormente aplicada na escola de línguas polaca CJO Kontakt. Esperava-se que a implementação desta narrativa Transmedia em contexto de institucional gerasse mais participação e interação na relação Instituição/público. Para tal, tentou-se compreender o fenómeno Transmedia Storytelling, a sua origem, essência e aplicabilidade, assim como analisar o poder do uso de narrativas na passagem de uma mensagem. Os avanços da tecnologia permitiram aprimorar os modos de comunicação fazendo com que

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Miyamaru, Flávio. "Transições entre mídias: arcabouço tecnológico para aplicações de mídia cruzada." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/3/3141/tde-12082010-170848/.

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O surgimento dos novos meios digitais de comunicação e a sofisticação dos dispositivos de interação permitem um novo modelo de interação, o da mídia cruzada. Um sistema de mídia cruzada é caracterizado pelo uso de múltiplos meios de comunicação de forma integrada e coordenada, e pela existência de pontes que possibilitam a navegação do usuário para os meios mais adequados para atingir seu propósito. Este trabalho tem por objetivo o estudo das transições entre mídias, investigando as tecnologias e as características da interface homem-computador. Para tanto, desenvolveu-se uma teoria da transiç

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Alves, Silvio André Lacerda. "Possibilidades de contribuição do Design Estratégico para projetos de narrativas transmídia." Universidade do Vale do Rio dos Sinos, 2018. http://www.repositorio.jesuita.org.br/handle/UNISINOS/7152.

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Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2018-08-08T16:06:01Z No. of bitstreams: 1 Silvio André Lacerda Alves_.pdf: 3574544 bytes, checksum: a084e4df15deb5c4758f81b0e6e2d053 (MD5)<br>Made available in DSpace on 2018-08-08T16:06:01Z (GMT). No. of bitstreams: 1 Silvio André Lacerda Alves_.pdf: 3574544 bytes, checksum: a084e4df15deb5c4758f81b0e6e2d053 (MD5) Previous issue date: 2018-04-20<br>Nenhuma<br>Em um mundo caracterizado pela convergência, grande evolução tecnológica, fortes transformações comportamentais, crescente carga informacional em um ambiente de rede e com inúme

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Odén, Niklas. "Mechanisms within cross media stories : An analytical framework combining cross media phenomena with storytelling elements." Thesis, Umeå universitet, Institutionen för informatik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-73254.

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Cross media is a still emerging research field and as we learn and adapt to using more devices it gets harder to define what cross media is. This paper studied two fields, cross media and storytelling in order to answer the question; which mechanisms are the bases of a cross media story? This was done by highlighting vital mechanisms within each field and used such mechanisms to construct a framework. The framework was then applied in a case study where productions with cross medial and interactive elements occur. The results of the case study show that the framework can be applied on producti

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Mota, João Pedro de Azevedo Machado. "Geometrias da Experiência: das tessituras do conceito de Experiência e do conceito de Vivência em Walter Benjamin às investigações sobre o devir de uma nova categoria de experiência reticular possível em Narrativas Transmídia." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/27/27161/tde-17112017-110614/.

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Esta dissertação é um estudo comparativo teórico-prático que lança a hipótese de uma outra categoria de experiência reticular possível no campo contemporâneo das narrativas transmídias, embasada a partir do eixo teórico dos conceitos de \"Experiência\" (Erfahrung) e \"vivência\" (Erlebnis), inicialmente formulados pelo filósofo Walter Benjamin num contexto marcado por convulsões e transformações socioeconômicas e políticas do entreguerras no século XX. Em busca de um rigor metodológico que reflita uma tentativa de superação de um viés tão somente reificador da narrativa transmídia, conscientem

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CHACEL, Marcela Costa Da Cunha. "Narrativas transmidiáticas como ferramentas Publicitárias." Universidade Federal de Pernambuco, 2013. https://repositorio.ufpe.br/handle/123456789/15771.

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Submitted by Haroudo Xavier Filho (haroudo.xavierfo@ufpe.br) on 2016-03-08T17:05:22Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Versão final.pdf: 26890182 bytes, checksum: 3de2e3fd5b6d2e92887af2da0a4809fb (MD5)<br>Made available in DSpace on 2016-03-08T17:05:22Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Versão final.pdf: 26890182 bytes, checksum: 3de2e3fd5b6d2e92887af2da0a4809fb (MD5) Previous issue date: 2013-02-28<br>CNPq<br>O cenário contemporâneo, convergente, tecnológico, de m

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Borglund, Dawn. "EVELYN OFFSCREEN: AN APPLICATION OF INTERACTIVE PERFORMANCE METHODSIN ALTERNATE REALITY GAMING." Master's thesis, University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3066.

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For my thesis project for the Masters of Fine Art in Film and Digital Media, I designed and produced Evelyn Offscreen, an alternate reality game (ARG) that was facilitated by interactive performance. The goal was to create an interactive experience that allowed several players to collaboratively create story across numerous media within the field of alternate reality gaming. The approach used in Evelyn Offscreen was intended to provide a degree of creative freedom to the players that has not been demonstrated in other ARG experiences and to use digital media to capture information about the re

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Comin, Luciana Reis. "Os vanguardas: construção de uma narrativa transmídia para o público infantil." Escola de Teatro, 2013. http://repositorio.ufba.br/ri/handle/ri/27115.

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Submitted by Glauber Assunção Moreira (glauber.a.moreira@gmail.com) on 2018-08-27T21:49:03Z No. of bitstreams: 1 PDF Final.pdf: 4042727 bytes, checksum: 103e381ca282d315228bf96d4e497571 (MD5)<br>Approved for entry into archive by Marly Santos (marly@ufba.br) on 2018-08-28T00:20:01Z (GMT) No. of bitstreams: 1 PDF Final.pdf: 4042727 bytes, checksum: 103e381ca282d315228bf96d4e497571 (MD5)<br>Made available in DSpace on 2018-08-28T00:20:01Z (GMT). No. of bitstreams: 1 PDF Final.pdf: 4042727 bytes, checksum: 103e381ca282d315228bf96d4e497571 (MD5)<br>Diante das atuais possibilidades de criação,

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Araujo, Yuri Borges de. "Jornalismo e narrativas transmidias: a reportagem no contexto da converg?ncia." Universidade Federal do Rio Grande do Norte, 2014. http://repositorio.ufrn.br:8080/jspui/handle/123456789/16423.

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Made available in DSpace on 2014-12-17T15:08:35Z (GMT). No. of bitstreams: 1 YuriBA_DISSERT.pdf: 1060818 bytes, checksum: 6f235d80bea42245711a85d0c7f3ec49 (MD5) Previous issue date: 2014-06-06<br>The transmedia storytelling is a phenomenom recently conceptualized theoretically (JENKINS, 2009), arising from ficcional mediatic products and disseminated as well by the use on other fields. This search aims to analyze how the transmedia storytellings can be applied to journalism on the basis of an specific genre, the reporting. To that, take as reference theoretical developments performed by braz

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Mittermayer, Thiago. "Narrativa transmídia: uma releitura conceitual e prática." Pontifícia Universidade Católica de São Paulo, 2016. https://tede2.pucsp.br/handle/handle/18206.

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Made available in DSpace on 2016-04-29T14:23:42Z (GMT). No. of bitstreams: 1 Thiago Mittermayer.pdf: 1393063 bytes, checksum: 84ca986ea8231d602aee7f4004b3bb72 (MD5) Previous issue date: 2016-03-07<br>Conselho Nacional de Desenvolvimento Científico e Tecnológico<br>The contemporary culture is experiencing a period of transformation and acceleration. Inside the connection between the digital culture and communication, new ways of create and participate in fictional narratives have collaborated with these instant changes now a days. The complexity of this theme is intensified from the moment th

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Souza, Mauricio Dias. "JORNALISMO E CULTURA DA CONVERGÊNCIA: A NARRATIVA TRANSMÍDIA NA COBERTURA DO CABLEGATE NOS SITES EL PAÍS E GUARDIAN." Universidade Federal de Santa Maria, 2011. http://repositorio.ufsm.br/handle/1/6329.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>The Transmedia Storytelling (TS) is a story presentation form with integrated use of different types of platform. Each story telling in each platform represents one part of big narrative and shows a distinct perspective, giving to the public an additive compression. Furthermore, the TS has an audience active participation in the production and the circulation of media content. The present dissertation study how El País.com and Guardian.co.uk are appropriated of TS core principles to tell the story Cablegate US embassy cables. The

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