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Dissertations / Theses on the topic 'Travel Agencies in Oman'

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Published: 4 June 2025

Last updated: 1 August 2025

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1

Ḥajarī, Hilāl. "Oman through British eyes : British travel writing on Oman from 1800 to 1970." Thesis, University of Warwick, 2003. http://wrap.warwick.ac.uk/2662/.

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This thesis focuses on the images of Oman in British travel writing from 1800 to 1970. In texts that vary from travel accounts to sailors’ memoirs, complete travelogues, autobiographies, and letters, it looks at British representations of Oman as a place, people, and culture. It argues that these writings are heterogeneous and discontinuous throughout the periods under consideration. Offering diverse voices from British travellers, this thesis challenges Edward Said’s project in Orientalism (1978) which looks to Western discourse on the Middle East homogenisingly as Eurocentric and hostile. Ch

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2

Alrousan, Mohammad Kasim. "E-commerce adoption by travel agencies in Jordan." Thesis, Cardiff Metropolitan University, 2015. http://hdl.handle.net/10369/7539.

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The advents of information and communication technologies (ICTs), especially the Internet applications, have become indispensable tool to the tourism industry. ICTs have had a major influence in changing the structure of this industry, to be information intensive industry. Travel agencies category of SMEs , have a vital role in tourism; managing, coordinating and supplying all aspects thereof, such as transport sector, hospitality sector and leisure attractions. The factors affecting e-commerce adoption by SMEs have been well-documented in developed countries, but inadequate studies have been

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Kangasmäki, Heini, and Maja Koskelainen. "How Important Is an Image? : Dutch Travel Agencies' Perception of Sweden as a Travel Destination." Thesis, Karlstad University, Division for Business and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-59.

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<p>Nowadays, when the world feels smaller as a result of the increasing flow of information, the competition of tourism between countries is getting bigger. This has caused that the marketing of the country has become vital. It is important for the country to send out the right signals so that the tourists have the right image of a destination. Once the image has been created, it might be hard to change it.</p><p>Scandinavian Travel Agent AB is a company arranging different trips around Scandinavia. They work as incoming agent for foreign tour operators, which they help with different types of

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Engvall, Maria, Johannes Fritz, and Sofia Kindh. "Offline vs. Online: Who buys where? A customer segmentation study of travel agencies." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18315.

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Background: It has been shown that people travel much more nowadays than ever before. Since the Internet and the e-commerce have been developed the ability to book trips online has been enabled. There are now two dominant ways of buying trips, online or offline. The survival of traditional travel agencies has been questioned and some thinks that there will be no need for them in the future. Therefore it would be interesting to see who books trips at traditional and online travel agencies. Purpose: The purpose with this study is to understand which segments that are purchasing travels at tradi

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Al-Naamani, Nasser. "Strategic work between agencies in the planning system for sustainable flood management : the case of Oman." Thesis, Heriot-Watt University, 2016. http://hdl.handle.net/10399/3127.

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The history of Oman’s planning system has passed through many different stages, each requiring developers to enact different procedures. Current planning strategies and developments reflect present day concerns that new developments should be modernised to incorporate contemporary processes. Rapid urban development in the Sultanate has resulted in many policy overlaps, in relation to economic development and urbanisation. Oman has recently suffered from a recurrence of floods in successive years. After the two incidents, Guno and Phet, it became evident that it is necessary to create a plannin

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Shen, Yirui. "How to Improve Customer Loyalty to Online Travel Agencies : A research on Expedia, an online travel booking platform." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355321.

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Nowadays with the development of Internet, there is a shift from offline to online travel agencies. Challenges like customer loyalty go hand in hand with advantages such as fast speed and convenience. This paper aims to identify what are the determining factors that have an impact on customer loyalty to online travel agencies through an empirical study of Expedia, an online travel booking platform. According to the research of previous literature, this paper proposes seven factors that have an influence on customer loyalty in the environment of online travel agencies. Then a new framework is o

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El-Sherif, Ibrahim Nashwa Samir. "Women's employment in Egyptian travel agencies and factors influencing their career development." Thesis, Cardiff Metropolitan University, 2004. http://hdl.handle.net/10369/5904.

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Literature on employment in tourism addresses a division between tourism workers in gender and race. Nevertheless, there has been little attention to these issues to date. This thesis contributes to the knowledge on gender issues in the Egyptian tourism workplace through a case study of women's employment in travel agencies and the factors influencing their career development depending on a sequential dominant-less dominant mixed method approach. The thesis explores the representation and departmental distribution of women in travel agencies and the organisational policies set in place to supp

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8

Hayes, Charice. "Marketing Strategies of Small Traditional Travel Agencies in a Technology-Driven World." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3166.

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In 2012, there was a 70% increase in online travel booking, resulting in small traditional brick-and-mortar travel agencies having serious difficulties with obtaining and retaining customers. The purpose of this case study was to explore online marketing strategies that leaders of small traditional travel agencies have used to successfully obtain and retain customers. Technology disruption theory was the conceptual framework of this study. Using criterion sampling, the population for this study consisted of 3 leaders of small traditional travel agencies located in the state of Maryland. Data c

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Le, Thanh Huong, and Malin Karlsson. "A Review of the Kano model : A Case Study on Online Travel Agencies." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33279.

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The e-commerce has increased over the last decades, and this have indicated a change in the booking behaviour within tourism. The change within the tourism business is almost completed to go from offline to online services. This has developed a new form of companies; the online travel agencies (OTAs). As this change has been developed, not all customers is aware of the function of the OTAs. The purpose of this study is to investigate the role of the Kano Model when a third party is involved in the sales through a case study of three OTA sites. This study provides a content analysis with gather

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Nordlöf, Jessica, Matilda Svensson, and Emily Frost. "Relationship Marketing in the Travel Industry : A Two Sided Perspective." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11560.

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<p>The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers.</p><p>Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. Four main objectives of relationship marketing were used to contextualise the term: service quality, personalisation, differentiation, and communica-tion.In order to answer the purpose, the authors have chosen to interview three travel agen-cies that focus on offering tailor made travel for different target group

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Bosco, Camilla <1990&gt. "L'impatto delle online travel agencies nel mondo alberghiero: la nuova strategia digitale del gruppo Accorhotels." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/9885.

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Le tecnologie dell’informazione e della comunicazione ( Infiormation and communication technologies,ICTs) hanno avuto un impatto senza precedenti sul settore del turismo e dell’ospitalità. Sempre più viaggiatori si affidano a internet per informarsi, consultare e prenotare online camere d’albergo ma anche veri e propri pacchetti di viaggi.È proprio nell’era del Web 2.0 che gli albergatori si sono dovuti confrontare con questa nuova realtà e cominciare ad affidarsi sempre di più alle metodologie online per aumentare le vendite e migliorare i loro ricavi.Ciò che più ha avuto impatto per gli hote

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Cassa, Camilla <1995&gt. "Sviluppi e strategie delle Online Travel Agencies in Cina Il caso di Ctrip e Trip.com." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17697.

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Sempre più viaggiatori fanno affidamento ad internet per trovare informazioni, idee, leggere recensioni e prenotare online camere d’albergo o talvolta anche veri e propri pacchetti di viaggi per lavoro o di piacere. Con un fatturato di 44,7 miliardi di dollari, nel 2018 il mercato turistico cinese è diventato, dopo quello americano, il secondo più grande al mondo in termini di turismo elettronico: più del 70% dei viaggi dei turisti cinesi vengono prenotati online. Questa ricerca si propone di analizzare lo stato dell’arte dei siti di commercio elettronico per il turismo in Cina con un partico

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Al, Habsi Mohammed A. A. "Oman from exploration to tourism : the images of the country in early travellers' tales, travelogues and travel brochures (1838-2001)." Thesis, University of Bedfordshire, 2004. http://hdl.handle.net/10547/577175.

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This thesis uses early travel accounts (1838-1959), travelogues (1996-2001) and travel brochures (2001) to investigate the image of Oman and its people in British travel texts. Although there have been a number of imagery studies within the field of tourism over the last two decades, they have been recently criticised by Gallarza et al. (2002) for their lack of theoretical orientation. This thesis is intended to be a modest step in addressing this criticism by re-appraising Said's well known work on Orientalism (1978) and works that foreshadowed it, by testing their political, theoretical and

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Lee, Chia-Hung, and 李家宏. "Online Channel Applications in Travel Agencies." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/gk9s45.

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碩士<br>國立東華大學<br>全球運籌管理研究所<br>96<br>Internet technologies and e-business have been developing rapidly in the past few years. Economic census data about online sales show that the tourism industry and travel agencies in particular have been one of the e-business pioneers. In Taiwan, more and more travel agencies have adopted e-business model and started to explore online business opportunities through their web sites. This study focuses on e-business adoption in the tourism industry. Specifically, I intend to examine website design, online channel adoption, and e-business transactions among trav

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Hung, Hsin-Li, and 洪新理. "Facebook Relationship Marketing for Travel agencies." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/27238527653844487399.

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碩士<br>中國文化大學<br>觀光休閒事業管理研究所<br>100<br>The rise of Facebook in recent years has led to travel agencies setting up their own Facebook pages, which function as a platform for promoting their services. Facebook differs from traditional websites that feature one-way communication as it has the char-acteristic of two-way communication. The operation of the platform enhances its brand awareness, as well as the relationship with the customer. Its socializing, interpersonal relationships and the complexity of the network link are regarded as the best marketing tool. Therefore, it has become increasingl

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Cheng, Chin-Ten, and 鄭心恬. "The Study of Travel Agencies Making Decision on Travel Web Site." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/29421610187073693695.

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碩士<br>中國文化大學<br>觀光事業研究所<br>89<br>Being an electronic enterprise has become a hot trend in the world. Facing with such environment, what factors will travel agencies consider when they construct their web sites? During this construction process, what type of decision should they adopt? After construction, how to interact with consumers? In addition, will the unique characteristic of Taiwan affect the success rate of travel web site? All these will be questions of this research. Therefore, the purpose of the research in this thesis is to understand the necessary characteristics, functions and co

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"Choosing between travel agencies and the Internet." Thesis, 2015. http://hdl.handle.net/10210/13685.

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M.A. (Tourism and Hospitality Management)<br>Travel agents have been traditionally seen as the key intermediary between suppliers of travel services and the traveller. Developments in the field of information technology offer consumers an alternative to booking via a travel agent - the option to plan and arrange holidays online. Due to the ever developing nature of technology, travellers have the luxury of a multitude of choices in their everyday life - particularly so in making decisions regarding travel. Travellers will seek to optimise choices by selecting a distribution channel which will

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Trieu, Tran Viet, and 陳越朝. "Corporate Social Responsibility in Vietnam Travel Agencies." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/36149587387641444524.

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碩士<br>國立臺中教育大學<br>事業經營碩士學位學程<br>101<br>This study is a researching and finding the attitude towards corporate social responsibility of travel agencies in Vietnam. The World Bank Group definite Corporate Social Responsibility as: “Corporate social responsibility (CSR) is the commitment of businesses to contribute to sustainable economic development by working with employees, their families, the local community and society at large to improve their lives in ways that are good for business and for development”. The tourism industry is one of the world’s major industries, one that offers significa

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Tseng, Ming Huang, and 曾明煌. "The Application of RFID in Travel Agencies." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/97890605513012748084.

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碩士<br>輔仁大學<br>資訊管理學系<br>98<br>Features of RFID (Radio Frequency Identification) such as non-contact and non-line of sight reading, reusability, read/write capability, the ability to read through materials transparent to the frequency of operation, etc., make for its possibility of replacing barcodes in the future. RFID has been widely adopted by various industries, from the well-known retail industry (with retailers such as England’s Marks & Spencer and America’s Wal-Mart) a few years ago to the transportation industry and the medical industry today, and even used in different areas such as lo

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CHEN, JUN NAN, and 陳俊男. "Demand and Supply Behavior of Outbound Travel Agencies." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/12694324695492241991.

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Shu, Cho Wan, and 卓宛姝. "Travel Agencies Employability requirement for Vocational College Graduates." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/19754788885587978887.

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碩士<br>育達商業科技大學<br>休閒事業管理系碩士班<br>101<br>The aim of this study is to provide the information about tourism industry employment requirements for students graduated from department of recreation and leisure studies at the universities of science and technology in Taiwan. Two rounds of Delphi questionnaires were designed based on the employability performance of the students and the programme structure of their study. To identify crucial factors which affect employability performance, the survey data of employers’ emphasis on employability in travel agents industry were collected and analysed by An

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Pan, Ai-Fen, and 潘愛芬. "FIT Relationship Marketing of Travel Agencies in Taipei." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/56659113739760126156.

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碩士<br>中國文化大學<br>觀光休閒事業管理研究所<br>99<br>This study explores the FIT relationship marketing of Travel Agencies in Taipei. The packages of SPSS 15.0 and LISREL 8.54. were used to analyze the questionnaire data (N=207) . It is found that among the relationship marketing variables, ‘communi-cation’ is the most recognized antecedent variable; otherwise, the ‘opportunistic be-havior’ is the least one. Among the mediators, ‘commitment’ is recognized as the most important one. In consequent variables, ‘propensity to leave’ is the most important variable but ‘functional conflict and acquiescence’ is the l

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Wu, Pi-Tao, and 吳碧桃. "A Study of Strategic Management of Class-A Travel Agencies for Taiwan Travel Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/74342472882015535774.

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碩士<br>銘傳大學<br>觀光事業學系碩士在職專班<br>101<br>Over the past 15 years, the Internet’s popularity, convenience, and ease of use have made travel information and accommodation more readily available to travelers. Making reservation for foreign hotels and booking airline tickets by clicking the mouse and inputting credit card data, consumers can handle them quickly and directly without using the traditional services provided by professional travel agency. The profit and commission of travel agency have been reduced greatly or even disappeared because of the availability of Internet. This has affected the t

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Tsai, Ching-Lung, and 蔡慶隆. "Constructing Dimensions of Intellectual Capital of General Travel Agencies." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/mm7563.

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碩士<br>銘傳大學<br>管理研究所<br>95<br>Due to economic development and two days weekend, people are more concern about quality lifestyle and leisure and willing to spend more time on travel and recreation activities. Beside, government will allow China travelers to visit Taiwan. The business opportunities and market will be extended than before. Tourism industry will bring people unfathomable space for imagination concerning. In the both growing of market of overseas travel and domestic travel, the roles of travel agency would be more important. Therefore, constructing the dimension of intellectual capi

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CHEN, CHENG-YU, and 陳鄭羽. "The Study on Platform Strategy of Online Travel Agencies." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4dxk54.

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碩士<br>德明財經科技大學<br>行銷管理系<br>105<br>With the rise of the Internet economy, a number of online travel agencies （OTA） or platforms emerged rapidly in recent years. Given the high failure rates of online travel business, the platform strategy has been brought to our attention. This study aims to find out what key factors are for a successful platform strategy and understand how to establish appropriate strategies to fulfill customer needs at different stages of platform development by analyzing several case studies of those international and domestic successful online travel platforms.

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Pien, Chieh-Min, and 卞傑民. "A Study on Multi-brand Strategies of Travel Agencies." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/81840742096653232121.

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碩士<br>國立中山大學<br>高階經營碩士班<br>104<br>As our gross national income increases, recreation and travelling have become more important than ever. Travel agencies have also started to focus on enterprise management and brand oriented methods. Until today, there are two public traded travel agencies, two OTC ones, two at emerging stock markets and a few others on their way. It’s clear that the importance of brand equity is getting higher and higher. Looking at the brand strategy of travel agencies from a marketing perspective, it is becoming more difficult to put all factors, including product segments,

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CHANG, YA PING, and 張雅萍. "Northeast Asia Outbound Marketing Strategy by Taiwanese Travel Agencies." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/83550416997349464368.

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碩士<br>世新大學<br>觀光學研究所(含碩專班)<br>104<br>With global economy growth, national wealth raise, advance in transportation technology and internet, Taiwanese demand to tourism increases; travelling have become pervasive social phenomenon as well. Travelling to Northeast Asia is generally well-received by Taiwanese; the statement can be evidenced by 2015 Taiwan to Northeast Asia travelling statistics. This research employed qualitative methodology, in which in-depth interviews were conducted for 15 Taipei tour wholesaler and class A travel agency which are with Northeast travelling product. 4P (Product

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Wang, Vincent, and 王偉存. "The Study of Customer Loyalty for Online Travel Agencies." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/93959817797159163967.

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碩士<br>國立東華大學<br>企業管理學系<br>96<br>According to a report by the Market Intelligence Center (MIC) showed that the market scale of online shopping in Taiwan reached $185.5 billion NTD dollars in 2007, and 58 percent of the market of e-commerce is travel products. It shows that customers have high acceptance for purchasing travel products on the Internet. The cost of attracting a new customer is higher than the cost of retaining an old customer. Thus, how to retain their customer has become the vital issue for online travel agencies. This research from the research motive with the research goal conf

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Liao, Kua-Ping, and 普彥淳. "Investigating the Website Quality Attributes of Vietnamese Travel Agencies." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/71639688930562223552.

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碩士<br>崑山科技大學<br>企業管理研究所<br>98<br>Tourism industry is now booming along with the very fast development of the Internet and electronic commerce in recent years. Therefore, online travel agencies must offer the best quality services to customers on having better understanding of the quality attributes of their website. Based on customer perception, this study investigates how important quality attributes of the websites of the Vietnamese travel agencies are. The study examined the seven dimensions with twenty-one quality attributes from the Vietnamese travel agency websites and used the Kano meth

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CHEN, WEN-CHI, and 陳文吉. "A Study on Corporate Social Responsibility Of Travel Agencies." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/05272691107568849531.

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碩士<br>銘傳大學<br>觀光事業學系碩士在職專班<br>99<br>This study aimed to investigate the senior managers’ awareness and practices toward corporate social responsibility (CSR) of Taiwan travel industry. There are three specific research purposes, first, to know the extent of informants’ awareness focusing on the meaning and importance of CSR to the industry; the second is to explore the contents of CSR to the industry; and to implement and improve the industry’s CSR. To achieve the above purposes, this study used the in-depth interviews for data collection and the content analysis for data analysis. The inter

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CHEN, HSIAO-WEN, and 陳孝文. "A Study of Business Strategies for Offline Travel Agencies." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/54vwa8.

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碩士<br>國立高雄大學<br>運動健康與休閒學系碩士班<br>107<br>In recent years, due to the convenience and popularization of the internet, tourist information can be disseminated more rapidly and so is the price transparency. Ticketing, booking and itinerary arrangements are often accomplished through online self-service, which results in the change of consumption patterns. When tourists' demand for travel agencies declines, so does their profits. If travel agencies fail to keep up with technological advances, they will eventually face business difficulties. The purpose of this study is to investigate how offline tra

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CHUANG, YUNG-CHIEH, and 莊雍傑. "The Construction for Green Service Delivery System of Travel Agencies." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/53102772256614310897.

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碩士<br>國立高雄餐旅大學<br>旅遊管理研究所<br>104<br>Tourism development although unlike manufacturing will discharge of waste water, heavy metal, but according to a report by the world economic forum, tourism service process emissions of carbon footprint is indeed higher than many industrial carbon emissions. Therefore, tourism should provide regarding the environmental impact and the environment sustainable development of corporate responsibility, because of travel and Tourism service regarding the importance of development environment and related issues has great research value.This research reference Inter

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Tang, Candy S. H., and 唐受衡. "Development of Internal Service Quality(ISQ) Scale for Travel Agencies." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/48596532915330685576.

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碩士<br>中國文化大學<br>觀光休閒事業管理研究所<br>92<br>The quality of services is the very livelihood to a business, in particular a service-oriented business. The quality of internal services has the influence upon the quality of external services. Remarkable quality of internal services is the very prerequisite of sound quality of external services. Looking back over the literatures available previously, I noticed that previously, some scholars have studied the quality of travel agent services. But they in most cases only looked into the quality of external services in the perspective of consumers, withou

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Hsu, Yu-Szu, and 許譽司. "Key Success Factors of E-commerce in Taiwan Travel Agencies." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/44267177252453447110.

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碩士<br>高雄餐旅學院<br>旅遊管理研究所<br>95<br>Tourism industry mainly relies on its efficiency and accuracy of information flow. Therefore, the infinite power of E-commerce and the blooming growth of internet tools have made a tremendous impact upon tourism market and reshaped its history. Due to the lack of knowledge and experience in E-commerce operation and the misconception of the tourism market characteristics, most travel service websites had failed to keep their financial balance and gone out of business during the dot-com bubble in the year of 2000. In the aftermath they realized the fact that goin

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CHIANG, WEI-JU, and 江威儒. "The Impact of Chinese Tourists on Travel Agencies in Taiwan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/82749892988053057722.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>105<br>Abstract Mainland China has been one of the most important source markets for tourism in the world. Taiwan has become one of major attractions according to the location, culture, and language. Mainland China has a strong national sentiment toward Taiwan because of the political history. The connection of history and culture between Taiwan and Mainland China as well political ideologies made Taiwan have a strong attraction of Mainland China. According to the research, the regulation governing the approval of people of the Mainland China visiting Taiwan for pu

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Huang, Leo, and 黃榮鵬. "The Effects of Electronic Commerce on Business Management of Travel Agencies." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/57499848669118298082.

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博士<br>國立中山大學<br>企業管理學系研究所<br>91<br>Electronic commerce model has made an impact on the travel industry of Taiwan. There are multiple distribution channels in the Internet while new technology customers have already inclined to buy straight from the supplier’s Web site, especially a price-sensitive customer who loves to shop around will remain the natural constituent of an on-line travel agency. In my view, Travel agencies should know their resource including brand image, travel professional knowledge, selling capacity and E-Commerce management know how. In order to get travel product, brand, s

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Chin-Yuan, Wu, and 吳金源. "Construction of Decision-Making Model to Select Incentive Tour Travel Agencies." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/20902915980585095620.

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碩士<br>育達科技大學<br>休閒事業管理系碩士班<br>103<br>Incentive Tour is a business trip that aims to enhance corporate cohesion, reinforce corporate culture, and develop or strengthen the market. The subjects include employees, suppliers, distributors, etc. The Incentive Tour of enterprises is different from general group tours, and becomes one of the mainstream methods to stimulate employees. However, few studies probed into the manipulation of the Incentive Tour from the perspective of enterprises. Therefore, in terms of demand, this study explores the construction of a decision-making model to select Incent

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Yang, Shu-Ching, and 楊淑卿. "A Study of Consumers’ Intention to Repurchase in Online Travel Agencies." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/67459309017829083558.

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碩士<br>國立高雄餐旅大學<br>旅遊管理研究所<br>102<br>The development of the Internet in tourism industry begins in 1994 and the emergence of online travel agencies makes travel information public online. Currently, the travel-related service is connected because of the Internet. The purpose of study is to investigate the consumers’ recognition and attitude towards the Lion Travel website. In order to understand the perceived quality, perceived value, brand image, customer satisfaction, and the repurchase intention, the purpose of this paper is to highlight key issues in adopting SEM technique to test hypothese

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Teixeira, Raquel Filipa Condeixa. "Estudo da Dependência da Hotelaria em Relação às Online Travel Agencies." Master's thesis, 2019. http://hdl.handle.net/10400.6/11003.

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Os grupos hoteleiros estão cada vez mais expostos às Agências de Viagens Online (OTAs). A relação entre ambos ainda não é completamente compreendida, sentido os gestores dos hotéis que estão numa relação de dependência que frequentemente os prejudica. O objetivo deste estudo é revelar qual é a dependência percecionada pelos hoteleiros e qual é a sua experiência com as OTAS. O estudo é aplicado a 46 hotéis em Portugal onde através de uma análise fatorial pretendemos perceber quais os principais fatores que ligam os hotéis às OTAs. Descobriram-se 6 fatores que permitem compreender a importância

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Chen, Kun-Tai, and 陳昆泰. "E-Mail Service Quality of Travel Agencies and Hotels in Taipei." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/23991809882622685312.

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碩士<br>國立高雄餐旅大學<br>旅遊管理研究所在職專班<br>99<br>Backpacking has been a mainstreaming phenomenon in tourism. Recent developments in information and communications technology have provided the basis for the backpackers. Backpackers may email travel agencies and hotels to assist them find travel-related information on a website or provide information not on the site. Thus, travel agencies and hotels face the challenge to meet the customers’high expectations towards e-services. This study investigates the e-mail communication behaviour of travel agencies and hotels by using traditional-Chinese and Engl

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LI, ZHI-WEI, and 李志偉. "Construction and Empirical Research on Risk Management Indicators of Travel Agencies." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/24j68r.

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博士<br>國立高雄餐旅大學<br>觀光研究所<br>107<br>The travel agencies plays an important role in the tourism industry. However, due to the industry's own characteristics and fierce competition environment, the travel agencies faces internal and external business risks.The resource theory is widely used in business management strategies, but risk management for travel agencies remains largely unexplored. Therefore, this study integrated resource-based theory and resource dependence theory, and introduced risk management research on Taiwan's travel agencies, construct a set of measurable and operational travel

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Li, Tzu-hui, and 李慈慧. "A study of consumer complaint behavior ：the cases in travel agencies." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/16152214148419707955.

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碩士<br>朝陽科技大學<br>休閒事業管理系碩士班<br>91<br>Consumer complaint behavior (CCB) has been proposed in the end of 1970’s, and there have been more and more scholars devoting to the study of CCB since 1980’s. Although a large number of studies on CCB, only few attempts have so far been made at tourism. Because there are many characteristics on tourism, they are very different from the ones of the other lines of business. It made the quality of service difficult to have in hand by travel agencies. When the customers can’t identify themselves with the service provided by travel agencies, the consumer complai

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CHEN, WEI-HAO, and 陳威豪. "The Niche of Cooperation between Travel Agencies and Low Cost Carriers." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/qn82u4.

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碩士<br>國立高雄海洋科技大學<br>航運管理研究所<br>106<br>This study aims to explore the relationship of competition and cooperation between travel agencies and low-cost carriers after the low-cost carriers in the Asia-Pacific region enter the Taiwan market. Through the semi-structured interview, this study interviews the relevant players in the travel Industry. A total of 8 senior players were interviewed from October 2017 to March 2018. Each interview was about 60 minutes. The verbatim post of the interviews establishes nodes by use of NVivo10's Query and Coding features. This study uses matrix coding on the ca

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CHANG, YA-SHIN, and 張雅欣. "A Comparative Study of Two Taiwan Travel Agencies on Building Internet Brand Strategies ─ ezTravel and Star Travel." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/79509367391043628185.

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Shieh, Yung-Mao, and 謝永茂. "The Implementation of Network Relationship in the Travel Industry：A Case Study of Travel Agencies Specialized in Outbound Service." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/78052705007918604608.

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碩士<br>靜宜大學<br>觀光事業學系研究所<br>91<br>Based on our study, we have found that the tourism industry ( to be referred as “the industry” hereafter) have been divided into Direct-Sales agencies，Whole-Sales agencies，Distributorship agencies, Special-type agencies and Web agencies. What they operate, or how they operate, however, we have found the “coordinating network ” is not only existing but also becoming a more important method for the industry operations. The purpose of this study is that we hope to know more about the industry by actual visiting the agency owners, to find whatever their problems a

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Yang, Yung-Lu, and 楊永祿. "Decisive Factors Affecting the Implementation of Online Trading Systems in Travel Agencies." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/55813801220984742480.

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碩士<br>大同大學<br>資訊經營學系(所)<br>94<br>Due to the influence of SARS epidemic situation, the territory of internal traveling market reformed in 2003. Although the business achievement of Taiwan traveling market declined equally 20% in 2004, and the scale approximated 500 billion dollars, according to the MIC market investigation, there were only 2.4% of the traveling market made up by traveling e-commerce. However, the business achievement still had increased 30% and the annual average growth also exceeded 60%. In the future five years, it was estimated that the growth would exceed 50%, and occupied

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Wu, Li-Chih, and 吳麗枝. "An application of the stated preferences on options of online travel agencies." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/84736644380658195223.

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碩士<br>國立屏東商業技術學院<br>休閒遊憩創意產業經營管理研究所<br>98<br>The discrete choice model based on the random utility maximization has long been present in economic literature. The data of utility function often are collected by using the Stated Preference (SP).This article explores the consumers’ behavior by the SP analysis. In order to analyze the main factors those consumers consider, this study collects survey data from the customers who had an experience shopping on the online travel agencies. A total of 234 questionnaires were recruited, excluded invalid responders, and 184 were completed. The empirical re

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Wan-ChiTseng and 曾琬淇. "The group package tour design for the elderly: Perspectives from travel agencies." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/92676293425078318762.

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碩士<br>國立成功大學<br>老年學研究所<br>103<br>Most literatures of elder travel focused on constraints, motivations and influences from elders’ perspectives. Few literatures explored elder travel and group package tour from travel agencies’ perspectives. Therefore, the purpose of this study was to understand the travel agencies’ considerations about the group package tour design for the elder travelers. The study used snowball sampling and semi-structured interview to collect data. The results formed three themes: the impacts of the characteristics of the elderly on the travel, the strategies of the travel

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Chen, Yi-Fang, and 陳逸舫. "The Relations between Motive Forms and Performance of Alliances among Travel Agencies." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/90608544328315394832.

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碩士<br>中國文化大學<br>觀光事業研究所<br>97<br>Cooperation is a prerequisite of strategic alliances, but there is commercial competition between alliance members. Even so, strategic alliance is still a normal tactical behavior in travel agencies in Taiwan, PAK and CTIN etc. are famous illustrations in Taiwan. In some cases, travel agencies even think strategic alliance is the best way to increase their performance. But probability of making a successful alliance is not high as they think. Furthermore, there are many ways to divide alliances into different forms. Which kinds of strategic alliance could truly

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Hsu, Fu-Sung, and 許福松. "Motivation and Key Success Factors for Service Innovation in the Travel Agencies." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/81948769784991735035.

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碩士<br>中國文化大學<br>觀光休閒事業管理研究所<br>96<br>The product and service of travel agency in Taiwan cannot be protected by patent laws so they are easily counterfeited or imitated by other travel agency companies. Moreover, customers’ demands and preference are constantly changing. Under such situations to search for ways to meet customers’ demand, travel agency faces tremendous conflicts and stress from the prospect of management strategies. Nevertheless, this is a great chance to create a service model to enhance the service value of travel agency and customers. From the perspectives of travel agency ma

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