Dissertations / Theses: 'Travel agencies'

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Alrousan, Mohammad Kasim. "E-commerce adoption by travel agencies in Jordan." Thesis, Cardiff Metropolitan University, 2015. http://hdl.handle.net/10369/7539.

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The advents of information and communication technologies (ICTs), especially the Internet applications, have become indispensable tool to the tourism industry. ICTs have had a major influence in changing the structure of this industry, to be information intensive industry. Travel agencies category of SMEs , have a vital role in tourism; managing, coordinating and supplying all aspects thereof, such as transport sector, hospitality sector and leisure attractions. The factors affecting e-commerce adoption by SMEs have been well-documented in developed countries, but inadequate studies have been conducted regarding e-commerce adoption in the developing countries; particularly in Arab countries. Moreover, it has been found that in spite of potential benefits for travel agencies of adoption of ecommerce, travel agencies are commonly regarded as slow adopters of e-commerce, lagging far behind the developed countries. Therefore, the focus of this study is on investigating the factors affecting e-commerce adoption by focusing on Jordanian travel agencies. To achieve this objective; an integrated conceptual framework was developed on the basis of previous models and theories relevant to ICTs and e-commerce adoption, namely Rogers’ Diffusion of Innovation model, the Technology-Organisation-Environment model and Hofstede’s Cultural Dimensions theory. The conceptual framework was developed for the explanation of the factors affecting e-commerce adoption by travel agencies. These factors were used to identify different levels of e-commerce adoption. These levels include: non-adoption, e-connectivity, e-window, e-interactivity, e-transaction and e-enterprise. The quantitative method was applied in this study for data collection using self-administrated questionnaire distributed to 300 Jordanian travel agents. The total number of valid questionnaires was 206, constituting a response rate of 68.6%. The descriptive analysis was used to explain demographic profiles of participants and current state of ecommerce adoption level. Multinomial Logistic Regression was used to test the research hypotheses. The research findings revealed that there are three different adoption levels of e-commerce by Jordanian travel agencies: e-connectivity, e-window and e-interactivity. The results showed that relative advantage, observability, business/partner pressure, uncertainty avoidance and government support were the significant predictors differentiating e-window from e-connectivity. Moreover, relative advantage, observability, financial barriers, power distance, business/partner pressure and government support proved to be significant predictors differentiating between e-interactivity and e-connectivity. It was also found that observability, competitive pressure, firm size and complexity were significant predictors differentiating between e-interactivity and e-window. On the other hand, the results showed that compatibility,trialability, employees’ IT knowledge, top management support, manager’s attitude, and customer pressure were insignificant predictors of any of the e-commerce adoption levels. Upon that, it can be argued with confidence that different levels of e-commerce adoption are affected by different factors. This entails the necessity of addressing the above ten significant predictors as they can be useful for managers, IT/web vendors and policy makers in drawing a roadmap and strategies for expanding the use and benefits of ecommerce adoption. Moreover, the conceptual framework of the study provide a best explanation of factors affecting e-commerce adoption levels in travel agencies as an example of SMEs, which contribute to the knowledge in the area of information systems particularly in the context of e-commerce adoption in developing countries.

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Kangasmäki, Heini, and Maja Koskelainen. "How Important Is an Image? : Dutch Travel Agencies' Perception of Sweden as a Travel Destination." Thesis, Karlstad University, Division for Business and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-59.

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Nowadays, when the world feels smaller as a result of the increasing flow of information, the competition of tourism between countries is getting bigger. This has caused that the marketing of the country has become vital. It is important for the country to send out the right signals so that the tourists have the right image of a destination. Once the image has been created, it might be hard to change it.

Scandinavian Travel Agent AB is a company arranging different trips around Scandinavia. They work as incoming agent for foreign tour operators, which they help with different types of travel arrangements in Sweden, Norway, Denmark and Finland. Now they want to expand their business to other countries, and at the same time they want to identify how Sweden is seen as a tourist destination. We helped them with this by investigating travel agencies and tour operators in the Netherlands.

Our purpose with this thesis was to find out what kind of picture the Dutch travel agencies and tour operators have about Sweden. Furthermore, we wanted to know how the Dutch market looks like considering the trips to Sweden. To be able to analyze the phenomena of image we have taken closer look at the decision- making process, which was originally created by Mathieson and Wall (1984). It contains four areas (tourist profile, travel awareness, destination resources & characteristics and trip features) that have effect on the decision making process. Since we thought that image also has a big influence on the tourists’ decision, we chose to investigate that subject as well.

With the help of our theories we created two different questionnaires, one to Dutch travel agencies/ tour operators having Sweden as a travel destination, and one to Dutch travel agencies/tour operators not currently offering trips to Sweden. After receiving the answers we interpreted them together with our theories and we found out that the respondents have a correct image of the reality. Sweden’s nature with the forests, water and snow were some of the most common parts of their image. Stockholm was also a prominent feature together with beautiful and clean nature. Sweden was also seen as a modern and safe country with high quality. Some respondent also mentioned space, but it was not as common answer as we expected.

Regarding the image, we found out that an image handles both a person’s affective and cognitive images, which arises from many different sources and influences. After doing this research our believes, about the image as a part of the decision making process, were strengthened. Therefore we saw the need to change the already existing model.

Our suggestions to the Scandinavian Travel Agent AB, is to first contact the travel agencies/tour operators who are currently offering Sweden, since they seem to be most interested in expanding to Sweden. Among the other travel agencies/tour operators an interest has to be aroused. This can depend on the fact that companies with Sweden can see the demand and the opportunities better than the companies who do not have Sweden.

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Engvall, Maria, Johannes Fritz, and Sofia Kindh. "Offline vs. Online: Who buys where? A customer segmentation study of travel agencies." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18315.

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Background: It has been shown that people travel much more nowadays than ever before. Since the Internet and the e-commerce have been developed the ability to book trips online has been enabled. There are now two dominant ways of buying trips, online or offline. The survival of traditional travel agencies has been questioned and some thinks that there will be no need for them in the future. Therefore it would be interesting to see who books trips at traditional and online travel agencies. Purpose: The purpose with this study is to understand which segments that are purchasing travels at traditional travel agencies and online travel agencies by examine demographic, psychographic and behaviouristic segmentation in the region of Jönköping. Further, in the region of Jönköping, examine advantages and disadvantages of buying trips at an online versus offline travel agency. Method: In order to fulfil the purpose and answer the research questions the authors will use a quantitative method. The quantitative data will be gathered through a questionnaire after pilot studies have been conducted. SPSS 19.0 will be used in order to analyse the data from the questionnaires. Conclusion: The segment of traditional travel agencies is older people with high income while the segment of online travel agencies is younger people with lower income. Advantages of traditional travel agencies are their ability to provide service, customize a trip and give expert advice. Online travel agencies have its availability, price comparison service and comfortable way to buying trips as their advantages

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Shen, Yirui. "How to Improve Customer Loyalty to Online Travel Agencies : A research on Expedia, an online travel booking platform." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355321.

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Nowadays with the development of Internet, there is a shift from offline to online travel agencies. Challenges like customer loyalty go hand in hand with advantages such as fast speed and convenience. This paper aims to identify what are the determining factors that have an impact on customer loyalty to online travel agencies through an empirical study of Expedia, an online travel booking platform. According to the research of previous literature, this paper proposes seven factors that have an influence on customer loyalty in the environment of online travel agencies. Then a new framework is outlined and seven hypotheses are generated to address the research questions that are put forward. This study adopts an online questionnaire, a quantitative strategy, as the method to collect data. After analysis, the results support five outlined hypotheses and two are not supported. Finally, the findings will provide some managerial implications to improve the customer loyalty to Expedia and also be helpful for the whole online travel agency market.

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El-Sherif, Ibrahim Nashwa Samir. "Women's employment in Egyptian travel agencies and factors influencing their career development." Thesis, Cardiff Metropolitan University, 2004. http://hdl.handle.net/10369/5904.

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Literature on employment in tourism addresses a division between tourism workers in gender and race. Nevertheless, there has been little attention to these issues to date. This thesis contributes to the knowledge on gender issues in the Egyptian tourism workplace through a case study of women's employment in travel agencies and the factors influencing their career development depending on a sequential dominant-less dominant mixed method approach. The thesis explores the representation and departmental distribution of women in travel agencies and the organisational policies set in place to support their career development through a survey study. It further explores the different factors influencing women's career development through a series of in-depth semi-structured interviews and focus groups. Quantitatively, women formed 26% of the workforce in the Egyptian travel agencies. Women occupied 35% of the managerial positions in the public agencies and 25% of these positions in the private ones. Women dominate both as employees or middle managers in the departments that practice office work and are less present in the operational and ground handling departments. Public travel agencies and 55% of private agencies have written policies for selection and recruitment. Public agencies and 75% of private agencies are committed to "equal pay for equal jobs". None of the public or private agencies have written policies for handling sex discrimination and sexual harassment. Both public and private agencies apply family-friendly arrangements to support women's careers. Such arrangements are more likely effective in the public than in the private agencies, however, both public and private agencies do not provide in-site or off-site childcare facilities. The major body of the work is a qualitative study of the factors influencing women's career development in the Egyptian travel agencies. Semi-structured interviews with women and men employers, managers, employees, consultants and tourism academics are supplemented with single sex and mixed focus group interviews with tourism undergraduates. These provide a rich picture of the factors promoting and constraining women's career development. The thesis concludes that women's career development in the Egyptian travel agencies is influenced by three groups of closely interrelated, overlapping and interacting factors: the personal; organisational; societal, which play an important role in shaping the extent and nature of women's involvement in employment. Force field analysis identified nine key forces working for and twelve key forces working against women's career development in the Egyptian travel business. The thesis makes a contribution to understanding women's lives and experiences in an Egyptian context and challenges the migration of Western approaches to women's issues to other contexts based on different value sets.

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Hayes, Charice. "Marketing Strategies of Small Traditional Travel Agencies in a Technology-Driven World." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3166.

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In 2012, there was a 70% increase in online travel booking, resulting in small traditional brick-and-mortar travel agencies having serious difficulties with obtaining and retaining customers. The purpose of this case study was to explore online marketing strategies that leaders of small traditional travel agencies have used to successfully obtain and retain customers. Technology disruption theory was the conceptual framework of this study. Using criterion sampling, the population for this study consisted of 3 leaders of small traditional travel agencies located in the state of Maryland. Data collection consisted of interviews, observations, and review of documentation, such as displays, websites, business cards, and email campaigns. Data were analyzed using methodological triangulation through inductive coding of phrases and words. The following 4 themes emerged: company threats, online marketing strategies, various marketing strategies for improvement, and ways to compete with Internet-based travel agencies. Results indicated that 66% of participants believed that Internet-based travel agencies were threats. All of the participants used a form of online marketing and believed that customer loyalty helped to compete with Internet-based travel agencies. Positive social change may result when leaders of small traditional travel agencies increase their knowledge of online marketing strategies to obtain and retain customers, thereby leading to greater access to online travel opportunities for all, including physically challenged individuals often confined to their living areas.

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Le, Thanh Huong, and Malin Karlsson. "A Review of the Kano model : A Case Study on Online Travel Agencies." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33279.

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The e-commerce has increased over the last decades, and this have indicated a change in the booking behaviour within tourism. The change within the tourism business is almost completed to go from offline to online services. This has developed a new form of companies; the online travel agencies (OTAs). As this change has been developed, not all customers is aware of the function of the OTAs. The purpose of this study is to investigate the role of the Kano Model when a third party is involved in the sales through a case study of three OTA sites. This study provides a content analysis with gathered customer reviews. The main findings of this study indicate that the five quality elements of the Kano model may be interrupted by a third party. The customer satisfaction of the OTAs can be decreased by factors that they are not able to control.

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Nordlöf, Jessica, Matilda Svensson, and Emily Frost. "Relationship Marketing in the Travel Industry : A Two Sided Perspective." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11560.

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The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers.

Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. Four main objectives of relationship marketing were used to contextualise the term: service quality, personalisation, differentiation, and communica-tion.In order to answer the purpose, the authors have chosen to interview three travel agen-cies that focus on offering tailor made travel for different target groups. Sampling was used to find these travel agencies, as the total number of travel agencies in the Stock-holm area is too large to interview. Also, customers who have travelled with two of the travel agencies were interviewed. Further, several theoretical frameworks are presented in order to provide the reader with a view of relationship marketing, and were used in the design and the questions asked both companies and customers.

From the interviews with the companies it was found that all of them have different views of what relationship marketing is, and that they have different ways of imple-menting it. The views of relationship marketing differ from building a strong brand im-age to managing actual relationships with customers.

The main efforts of relationship marketing that the companies are involved in are delivering personalized travel and high service quality to customers.It was found in the interviews with customers that their view on what makes good ser-vice is similar to that of company views. What is most important to customers is that the perceived quality matches, or exceeds, the experienced one. There are several things that companies can do to attract and retain customers including having rewards clubs, sending out a moderate amount of newsletters, and providing a personal seller for customers.

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Lee, Chia-Hung, and 李家宏. "Online Channel Applications in Travel Agencies." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/gk9s45.

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碩士
國立東華大學
全球運籌管理研究所
96
Internet technologies and e-business have been developing rapidly in the past few years. Economic census data about online sales show that the tourism industry and travel agencies in particular have been one of the e-business pioneers. In Taiwan, more and more travel agencies have adopted e-business model and started to explore online business opportunities through their web sites. This study focuses on e-business adoption in the tourism industry. Specifically, I intend to examine website design, online channel adoption, and e-business transactions among travel agencies. Data on a sample of travel agencies that were members of the Taipei association of travel agencies were collected from two sources：(1) telephone interviews with top managers and (2) company websites. Information about various e-business applications was coded from travel agencies’ websites. Results show that the rates of website adoption varied across different types of travel agencies and overall less that 50 percent of the sample firms had established their own websites. For travel agencies that had entered into e-business, many firms used their websites as an information and communication mechanism. E-business transactions were largely focused on flight and hotel reservations and overseas packages.

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Hung, Hsin-Li, and 洪新理. "Facebook Relationship Marketing for Travel agencies." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/27238527653844487399.

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碩士
中國文化大學
觀光休閒事業管理研究所
100
The rise of Facebook in recent years has led to travel agencies setting up their own Facebook pages, which function as a platform for promoting their services. Facebook differs from traditional websites that feature one-way communication as it has the char-acteristic of two-way communication. The operation of the platform enhances its brand awareness, as well as the relationship with the customer. Its socializing, interpersonal relationships and the complexity of the network link are regarded as the best marketing tool. Therefore, it has become increasingly important for travel agencies to know how to develop friendly relations with their customers and maintain customer loyalty through the platform. The main purpose of the study was to explore how travel agencies use their Face-book page to maintain a relationship with their customers, and analyse how these Face-book pages relate to marketing. The study used a rigorous content analysis to research and analyze the content of the Facebook pages of travel agencies using six of the com-ponents of relationship marketing orientation (RMO). In addition, this study mentioned several views of the operation of travel agencies’ Facebook pages. The study not only inferred propositions related to empirical research, but also proposed implications for the management of the travel agencies and recommendations for future research.

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Cheng, Chin-Ten, and 鄭心恬. "The Study of Travel Agencies Making Decision on Travel Web Site." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/29421610187073693695.

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碩士
中國文化大學
觀光事業研究所
89
Being an electronic enterprise has become a hot trend in the world. Facing with such environment, what factors will travel agencies consider when they construct their web sites? During this construction process, what type of decision should they adopt? After construction, how to interact with consumers? In addition, will the unique characteristic of Taiwan affect the success rate of travel web site? All these will be questions of this research. Therefore, the purpose of the research in this thesis is to understand the necessary characteristics, functions and contents required by travel agencies for establishment of their web sites as well as factors to be considered and the influence of attributes of these agencies on construction of travel web site. In the course of study, through methods like descriptive statistics, cross analysis, variation analysis, T test and discriminate analysis etc., analysis will be conducted on the decision process of travel agencies, their perception on the role of travel web site and characteristics, contents and functions that should be included during building of travel web site. This research has made the following discoveries: The travel web site is mainly a promotion tool for the travel agency itself and its contents should include six aspects: travel service, itinerary scheduling, information inquiry, on-line transaction, scenic spot tour, exchange and interaction etc., In addition, travel web site decision should include six aspects: condition of consumer, condition of geography in Taiwan, condition of related company, condition of related products, condition of related participation and condition of related personnel etc., and out of these degree of influence by consumer is the greatest.

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"Choosing between travel agencies and the Internet." Thesis, 2015. http://hdl.handle.net/10210/13685.

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M.A. (Tourism and Hospitality Management)
Travel agents have been traditionally seen as the key intermediary between suppliers of travel services and the traveller. Developments in the field of information technology offer consumers an alternative to booking via a travel agent - the option to plan and arrange holidays online. Due to the ever developing nature of technology, travellers have the luxury of a multitude of choices in their everyday life - particularly so in making decisions regarding travel. Travellers will seek to optimise choices by selecting a distribution channel which will provide them with the greatest perceived value. The primary goal of the study is to explore the underlying factors that influence consumer behaviour in making travel decisions, with specific reference to choosing between booking through a travel agent or online. Research with a perspective on travel decision-making in South Africa is limited. In attempting to fill the void, this study surveyed 408 respondents residing in South Africa using a structured questionnaire, and examined preference in booking holiday flights or accommodation travel through a travel agent or Internet. A literature review was embarked upon to create a framework for this study and to recognise previous research related to travel decision-making. Exploratory factor analysis was used to identify factors influencing traveller decision-making. Statistical tests, such as Chi-square and correlation tests, were further used to examine the degree of relationship and significance between items and factors. Factors that influence travel decision-making were identified, namely trust and financial risk perception, convenience and adoption of technology, price, personal contact or empathy and the role of demographic factors such as age, income and ethnicity...

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Trieu, Tran Viet, and 陳越朝. "Corporate Social Responsibility in Vietnam Travel Agencies." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/36149587387641444524.

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碩士
國立臺中教育大學
事業經營碩士學位學程
101
This study is a researching and finding the attitude towards corporate social responsibility of travel agencies in Vietnam. The World Bank Group definite Corporate Social Responsibility as: “Corporate social responsibility (CSR) is the commitment of businesses to contribute to sustainable economic development by working with employees, their families, the local community and society at large to improve their lives in ways that are good for business and for development”. The tourism industry is one of the world’s major industries, one that offers significant opportunities for employment creation, local economic development and integration in to the international market. Therefore, approach into tourism sector we will get lot of overview in areas which social need concern. Socio-economic efficiency of the tourism activities has contributed to eliminating hunger and alleviating poverty, improving living standards and enriching the society. Vietnam has potential to develop tourism and at the first step it is becoming tourism industry with spearhead economy sector. The development is similar to how using social’s resource to get motivation effectively. The natural resources, ecological system, environment and cross cultural… all that coordinate with corporate social responsibility by its way, special when many travel agencies operating in this area which having too much relationship with the social and its bodies. This study research the attitude towards CSR of Vietnam Travel Agencies, there are 150 agencies participate into the survey and 108 participants available collected. Using statistic software SPSS to analysis T-test, One-way Anova, correlation, regression... many interesting things discovered. The attitude towards Vietnam Travel Agencies is positive and some factor in Travel Agencies effect to that attitude. Therefore, the study suggests researching and applying CSR into the business strategy where enterprise can creates goodwill and a positive image of the business as well as the brand. Getting the trust and a good reputation are some of the company’s best valuable assets. Therefore the corporation can nurture these important assets by being socially responsible. The corporate social responsibility brings benefits in moral obligation, environment, social, reputation, ... Keywords: Corporate Social Responsibility (CSR); Sustainable Tourism Development (STD); Tourism; Travel Industry; Vietnam Travel Agencies (VTA).

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Tseng, Ming Huang, and 曾明煌. "The Application of RFID in Travel Agencies." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/97890605513012748084.

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碩士
輔仁大學
資訊管理學系
98
Features of RFID (Radio Frequency Identification) such as non-contact and non-line of sight reading, reusability, read/write capability, the ability to read through materials transparent to the frequency of operation, etc., make for its possibility of replacing barcodes in the future. RFID has been widely adopted by various industries, from the well-known retail industry (with retailers such as England’s Marks & Spencer and America’s Wal-Mart) a few years ago to the transportation industry and the medical industry today, and even used in different areas such as logistics, access control, inventory control, etc. The use of RFID in various industries has also become increasingly diversified. RFID brings convenience to mankind, and with the help of this technology, industry-related service quality and competitiveness can be significantly improved. Nonetheless, actual usage of RFID technology throughout the entire operating procedure of the travel industry, other than in electronic tickets, door keys and digital wallets, etc., seems extremely low. Therefore, the study hopes for the integration of RFID technology into the travel industry by replacing human labor with automation through electronic means, ultimately realizing a prototype which combines passenger identification and baggage control. Through the actual finished product and interviewing a travel agency tour guide, the study found that such a system can indeed bring convenience to the industry by serving as a system model for the travel industry’s baggage control in the future, providing a convenient, time-saving solution that integrates the use of RFID technology.

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CHEN, JUN NAN, and 陳俊男. "Demand and Supply Behavior of Outbound Travel Agencies." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/12694324695492241991.

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Shu, Cho Wan, and 卓宛姝. "Travel Agencies Employability requirement for Vocational College Graduates." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/19754788885587978887.

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碩士
育達商業科技大學
休閒事業管理系碩士班
101
The aim of this study is to provide the information about tourism industry employment requirements for students graduated from department of recreation and leisure studies at the universities of science and technology in Taiwan. Two rounds of Delphi questionnaires were designed based on the employability performance of the students and the programme structure of their study. To identify crucial factors which affect employability performance, the survey data of employers’ emphasis on employability in travel agents industry were collected and analysed by Analytical Hierarchy Process, AHP. The results showed that from the employers’ perspectives in travel agents industry, they believe that an individual’s general abilities impact his/her employability performance most and were ranked by the importance, including communication skills, life-long learning ability, professionalism, tourism crisis managing ability, self-promoting ability, ability to work as part of a team and ability of designing and carrying out the tour itineraries. In the end, this study provided universities the information about how to improve employability importance of students in the field of recreation and leisure studies according to the employment requirements in the travel agents industry in Taiwan.

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Pan, Ai-Fen, and 潘愛芬. "FIT Relationship Marketing of Travel Agencies in Taipei." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/56659113739760126156.

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碩士
中國文化大學
觀光休閒事業管理研究所
99
This study explores the FIT relationship marketing of Travel Agencies in Taipei. The packages of SPSS 15.0 and LISREL 8.54. were used to analyze the questionnaire data (N=207) . It is found that among the relationship marketing variables, ‘communi-cation’ is the most recognized antecedent variable; otherwise, the ‘opportunistic be-havior’ is the least one. Among the mediators, ‘commitment’ is recognized as the most important one. In consequent variables, ‘propensity to leave’ is the most important variable but ‘functional conflict and acquiescence’ is the least one. The result of Pear-son’s product-moment correlation analysis suggests positive relationships between the all variables. Finally, Structural Equation Modeling (SEM) illustrates that mediating variables affected by antecedent variables and consequent variables affected by medi-ating variables. Based on these findings, this study proposes suggestions for future re-lationship marketing of the travel agency research.

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Wu, Pi-Tao, and 吳碧桃. "A Study of Strategic Management of Class-A Travel Agencies for Taiwan Travel Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/74342472882015535774.

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碩士
銘傳大學
觀光事業學系碩士在職專班
101
Over the past 15 years, the Internet’s popularity, convenience, and ease of use have made travel information and accommodation more readily available to travelers. Making reservation for foreign hotels and booking airline tickets by clicking the mouse and inputting credit card data, consumers can handle them quickly and directly without using the traditional services provided by professional travel agency. The profit and commission of travel agency have been reduced greatly or even disappeared because of the availability of Internet. This has affected the travel and tourism industry significantly and caused those travel agencies which have not transformed their operations accordingly becoming less competitive and even resulting in closure. In addition, nowadays the global village environment along with many other factors can easily affect the direction and development of the travel agency. For examples, new visa policies around the world have become more favorable to Taiwan; the Visa Waiver Programs awarded by the European Union countries to Taiwan have greatly increased the number of European tours during 2010-2011. Meanwhile, the recent economic recession and financial crisis have also affected travel agencies in the industry. Therefore, studying management strategy of travel agency has become increasingly important, the research will enable travel agencies to identify the success factors and develop sustainable plans to survive during the economic downturn. This exploratory study will employ multiple methods to collect data. These include qualitative methods such as interviews and field observations; secondary data from sources such as Field observation、Interview、Historical Method、and Secondary data will also be gathered. For interviews, semi-structured questionnaires will be constructed in advance. These interviews will be performed to identify and discuss management strategy for final policy making. The travel industry is deeply influenced by domestic and foreign environments. Relying on SWOP analysis created by Professor Heinz Weihrich of University of San Francisco, this study will apply the SWOP analysis to management strategies suitable for class-A travel agency. The study will gather and review the literatures, and use field observations to develop a research framework. At the end, the five forces model introduced by Michael E. Porter will be reviewed to obtain a feasible management strategy for class-A travel agency. The purpose of this study is to present a simple and applicable management strategy that can maintain a critical, superior position in the competitions for market shares. First, the quality of staff of the company and consumption trends in tourists should be ensured; next professional operations should be specialized and wholly implemented to make accurate prediction and control of environmental changes, and to provide objective assessment and efficient use of resources. Thereby they can create own strengths and advantages that can differ from other class-A agents, and pursue a winning strategy to fully address the market needs. These strengths can also be used as references for domestic and international travel agencies.

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Tsai, Ching-Lung, and 蔡慶隆. "Constructing Dimensions of Intellectual Capital of General Travel Agencies." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/mm7563.

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碩士
銘傳大學
管理研究所
95
Due to economic development and two days weekend, people are more concern about quality lifestyle and leisure and willing to spend more time on travel and recreation activities. Beside, government will allow China travelers to visit Taiwan. The business opportunities and market will be extended than before. Tourism industry will bring people unfathomable space for imagination concerning. In the both growing of market of overseas travel and domestic travel, the roles of travel agency would be more important. Therefore, constructing the dimension of intellectual capital of general travel agencies is very important. The goals of the study are: (1) to review and construct the dimension of intellectual capital in the General travel agencies. (2) to gain the construct validity of intellectual capital in the general travel agencies (3) to find the priority items of intellectual capital of general travel agencies. The literature review was stated the concept of intellectual capital and travel agencies. An open-ended question and content analytic approach were used to gain the original items of intellectual capital of travel agencies. A five points Likert scale questionnaire and factor analytic approach were used to build up the construct validity. Based on the results of five-point Likert scale questionnaire, researcher found out priority items of intellectual capital of general travel agencies. Several conclusions were made in this study. (1) 22 items of intellectual capital of general travel agencies was found from content analytic approach. (2) The intellectual capital of travel agencies includes four dimensions: human capital, customer capital, organization capital, and marketing capital. The priority orders are: human capital, marketing capital, organization capital, and customer capital. (3) Among 22 items of intellectual capital of general travel agencies, the first five-priority are: customer royalty, guiding ability, website content, word-of-mouth and recommendation, and compensation system. (4) There are highly correlation between four dimensions of results of content analytic approach and the four factors of results of factor analytic approach.

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CHEN, CHENG-YU, and 陳鄭羽. "The Study on Platform Strategy of Online Travel Agencies." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4dxk54.

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碩士
德明財經科技大學
行銷管理系
105
With the rise of the Internet economy, a number of online travel agencies （OTA） or platforms emerged rapidly in recent years. Given the high failure rates of online travel business, the platform strategy has been brought to our attention. This study aims to find out what key factors are for a successful platform strategy and understand how to establish appropriate strategies to fulfill customer needs at different stages of platform development by analyzing several case studies of those international and domestic successful online travel platforms.

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Pien, Chieh-Min, and 卞傑民. "A Study on Multi-brand Strategies of Travel Agencies." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/81840742096653232121.

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碩士
國立中山大學
高階經營碩士班
104
As our gross national income increases, recreation and travelling have become more important than ever. Travel agencies have also started to focus on enterprise management and brand oriented methods. Until today, there are two public traded travel agencies, two OTC ones, two at emerging stock markets and a few others on their way. It’s clear that the importance of brand equity is getting higher and higher. Looking at the brand strategy of travel agencies from a marketing perspective, it is becoming more difficult to put all factors, including product segments, targeted customers, and market positioning, into consideration simultaneously. In order to expand customer sources and increase market share, developing multi-brand strategies is a possible approach for travel agencies. Multi-brand may occur under the circumstances of mergers and acquisitions, or may also be a division from the parent brand. Different levels of dependence on the parent brand could also lead to different results, further analysis according to this topic will be provided in the later chapters. This research is devoted for understanding the ongoing multi-brand methods in the industry and also their effects. Furthermore, we analyze the possible results due to different dependence level on the parent brand. Feasible solutions when facing problems are also provided in the research. In order to effectively open up new customer sources and lead the travelling industry to more diverse developments, it is important to understand the different demands among various customer groups and elaborate a precision marketing plan accordingly. This research aims to provide a closer view on these topics related to the multi-brand method and hopes to make the most of these strategies.

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Wang, Vincent, and 王偉存. "The Study of Customer Loyalty for Online Travel Agencies." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/93959817797159163967.

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碩士
國立東華大學
企業管理學系
96
According to a report by the Market Intelligence Center (MIC) showed that the market scale of online shopping in Taiwan reached $185.5 billion NTD dollars in 2007, and 58 percent of the market of e-commerce is travel products. It shows that customers have high acceptance for purchasing travel products on the Internet. The cost of attracting a new customer is higher than the cost of retaining an old customer. Thus, how to retain their customer has become the vital issue for online travel agencies. This research from the research motive with the research goal confirmation as well as the related literature discussion, confirmed establishment this research overhead construction relations, the discussion online travel agencies consumer characteristic regarding the relational marketing, the website service quality, the relational quality and the customer loyalty difference, and constructs constructs it’s relational pattern. And from carries on the discussion in view of the findings, understood its management significance with draws up corresponding the strategy. The research regards online travel agencies consumers as the subjects of study. AMOS 16 was used to estimate and test the hypotheses with the data collected by internet computerized questionnaires. On the basis of statistical analysis, this research find out the following result：(1) relational marketing positively affects relational quality ; (2) website service quality positively affects relational quality ; (3) relational quality positively affects customer loyalty.

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Liao, Kua-Ping, and 普彥淳. "Investigating the Website Quality Attributes of Vietnamese Travel Agencies." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/71639688930562223552.

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碩士
崑山科技大學
企業管理研究所
98
Tourism industry is now booming along with the very fast development of the Internet and electronic commerce in recent years. Therefore, online travel agencies must offer the best quality services to customers on having better understanding of the quality attributes of their website. Based on customer perception, this study investigates how important quality attributes of the websites of the Vietnamese travel agencies are. The study examined the seven dimensions with twenty-one quality attributes from the Vietnamese travel agency websites and used the Kano methodology to classify those quality attributes into the six categories based on the empirical data collected by the questionnaire from Vietnamese visitors. The findings have firstly classified all the quality attributes as 16 Must-be quality attributes, 5 Indifferent quality attributes in terms of the whole sample, and 1 Attractive quality attribute in terms of the Males. Secondly, the two quality attributes (“group hotel/ﬂight reservations”, “auditory appeal”) that impact significantly on customer satisfaction in terms of gender and demographic factor, such as Age and Employment, were deeply analyzed. Additionally, the thesis also calculated the customer satisfaction index and found the most important quality attributes which strongly influence customer satisfaction. The thesis also provided some clear guidelines for practical solutions to improving the website quality in order to increase customer satisfaction as well as decrease customer dissatisfaction. Furthermore, for managerial implications, the quality attributes that contribute comprehensively to create business customer value and strengthen competitiveness of online travel agencies were proposed. Finally, limitations of the thesis were discussed and the direction for further research was also suggested.

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CHEN, WEN-CHI, and 陳文吉. "A Study on Corporate Social Responsibility Of Travel Agencies." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/05272691107568849531.

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碩士
銘傳大學
觀光事業學系碩士在職專班
99
This study aimed to investigate the senior managers’ awareness and practices toward corporate social responsibility (CSR) of Taiwan travel industry. There are three specific research purposes, first, to know the extent of informants’ awareness focusing on the meaning and importance of CSR to the industry; the second is to explore the contents of CSR to the industry; and to implement and improve the industry’s CSR. To achieve the above purposes, this study used the in-depth interviews for data collection and the content analysis for data analysis. The interviews conducted in October 2010 to January 2011, eleven interviewees with at least 20 years experience as senior executives or senior professional managers in the travel industry. There are four key findings, first, the travel industry are necessary fulfill CSR in the urgent; second, travel industry should pay more attention to employee training and implementation of social responsibility ,third, travel industry associations need to push government and the travel industry to fulfill their CSR;and finally, the travel industry implements CSR will simultaneously promotre their quality of tourism services.

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CHANG, YA PING, and 張雅萍. "Northeast Asia Outbound Marketing Strategy by Taiwanese Travel Agencies." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/83550416997349464368.

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碩士
世新大學
觀光學研究所(含碩專班)
104
With global economy growth, national wealth raise, advance in transportation technology and internet, Taiwanese demand to tourism increases; travelling have become pervasive social phenomenon as well. Travelling to Northeast Asia is generally well-received by Taiwanese; the statement can be evidenced by 2015 Taiwan to Northeast Asia travelling statistics. This research employed qualitative methodology, in which in-depth interviews were conducted for 15 Taipei tour wholesaler and class A travel agency which are with Northeast travelling product. 4P (Product, Price, Place, and Promotion) of marketing strategy was analysed. This research discovered that, travel agents had diversified products according to Northeast Asia regions and seasons. Considering price, low price strategy and early bird campaign were utilized to attract customers. Self-built websites were among the major ‘place’ strategy, whereas internet promotion through keyword advertisement to enhance exposure was also heavily relied on, with printed media advertisement came second regarding promotion approach. Proactive Taiwanese travel agents with 4P utilization could generate revenue. Marketing strategy of major Taiwanese travel agents is highly synchronized, so if with development of novel marketing strategy, more sales revenue can be anticipated. For further research advice, broader sampling of other Taiwanese travel agents and their comparison can enhance the study to Taiwanese travel agents marketing strategy.

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CHEN, HSIAO-WEN, and 陳孝文. "A Study of Business Strategies for Offline Travel Agencies." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/54vwa8.

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碩士
國立高雄大學
運動健康與休閒學系碩士班
107
In recent years, due to the convenience and popularization of the internet, tourist information can be disseminated more rapidly and so is the price transparency. Ticketing, booking and itinerary arrangements are often accomplished through online self-service, which results in the change of consumption patterns. When tourists' demand for travel agencies declines, so does their profits. If travel agencies fail to keep up with technological advances, they will eventually face business difficulties. The purpose of this study is to investigate how offline travel agencies can break through difficulties and develop sustainable business strategies under the influence of the popularization of the internet and product cyberation. This study conducted in-depth interviews with operators of offline travel agencies to understand their survival ways and business coping strategies. The business strategies of offline travel agencies are summarized by incorporating 4P, the Key Success Factor and SWOT analysis. Major conclusions are as follows: 1. maximize profits by developing niche products; 2. develop a long-term relationship with customers and strive to retain customer satisfaction and loyalty; 3. provide diverse and unique services to enhance customers’ added value; 4.use the internet and social media to expand customer base. The conclusion of this study can be used as a reference for operation and management for offline travel agencies.

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CHUANG, YUNG-CHIEH, and 莊雍傑. "The Construction for Green Service Delivery System of Travel Agencies." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/53102772256614310897.

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碩士
國立高雄餐旅大學
旅遊管理研究所
104
Tourism development although unlike manufacturing will discharge of waste water, heavy metal, but according to a report by the world economic forum, tourism service process emissions of carbon footprint is indeed higher than many industrial carbon emissions. Therefore, tourism should provide regarding the environmental impact and the environment sustainable development of corporate responsibility, because of travel and Tourism service regarding the importance of development environment and related issues has great research value.This research reference Interview with Professor Kingman-Brundage （1989）proposed service blueprint for green service delivery system reference basis to "customer contact", "front line service personnel", "internal operation", "customer experience" and "after-sales service" as the research structure, The object of this study locking Taiwan six travel related professional managers are and six happened travel agency practice experience of college professors as the sample, this study collected purposive sampling and rolling snowball sampling method was used to extract the interview object, and through the test of reliability and validity analysis results.For reference according to the study was based on interviews with experts and scholars were transcribed verbatim and analysis, draw the green service delivery system service blueprint, service blueprint for travel industry more clearly travel agency service delivery process, and master the service blueprint for green, green integrated into the service delivery process for travel agencies, the study also puts forward relevant practical suggestions, make travel industry green service blueprint play a more complete, can not only more efficient customer service, but also clear the internal operation, and can be both environmentally friendly green as, let travel agency in the service process to reduce environmental damage, make the enterprise environmental responsibility more as a heart, and the travel industry sustainable development.

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Tang, Candy S. H., and 唐受衡. "Development of Internal Service Quality(ISQ) Scale for Travel Agencies." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/48596532915330685576.

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碩士
中國文化大學
觀光休閒事業管理研究所
92
The quality of services is the very livelihood to a business, in particular a service-oriented business. The quality of internal services has the influence upon the quality of external services. Remarkable quality of internal services is the very prerequisite of sound quality of external services. Looking back over the literatures available previously, I noticed that previously, some scholars have studied the quality of travel agent services. But they in most cases only looked into the quality of external services in the perspective of consumers, without probing into the quality of travel agents’ internal services. The present study, therefore, tries to establish the scale to rate travel agents in the quality of their internal services. I marked the results of the in-depth interview conducted by Hallowell et al., (1996) with the ranking management of the travel agents on the quality of their internal services to build the scale. In the present study, I chose the full-timers serving with travel agencies in Taipei as the empirical targets. By attributes of their substantial work, I classified them into the “first-line staff”, “support-oriented staff” and the “mixed-up staff”. I inquired then with questions regarding how they viewed and felt the quality of internal services. The preliminary surveys aimed at 302 staff members working in 11 travel agencies and the official survey aimed at 502 employees of 29 travel agencies. In the findings yielded from the study, I classified the quality of internal services into six major facets, i.e., “Effective Training”, “Tools and Policies”, “Rewards and Recognition”, “Procedures”, “Communication” and “Teamwork”, 30 survey questions in total. The results concluded in the study are intended to help the travel agents to get comprehensive theories on the quality of internal services and will help them as well rate the status quo of the internal services to upgrade the quality of internal services and, in turn, raise the quality of their overall services.

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Hsu, Yu-Szu, and 許譽司. "Key Success Factors of E-commerce in Taiwan Travel Agencies." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/44267177252453447110.

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碩士
高雄餐旅學院
旅遊管理研究所
95
Tourism industry mainly relies on its efficiency and accuracy of information flow. Therefore, the infinite power of E-commerce and the blooming growth of internet tools have made a tremendous impact upon tourism market and reshaped its history. Due to the lack of knowledge and experience in E-commerce operation and the misconception of the tourism market characteristics, most travel service websites had failed to keep their financial balance and gone out of business during the dot-com bubble in the year of 2000. In the aftermath they realized the fact that going with the trend without a better understanding of it would only diminish their competitive advantages. Survival of the fittest is still the golden rule. In this essay, the key to success for tourist agencies operating under E-commerce platforms would be explored by the review of previous research and clarified by the introduction of Delphi method. Furthermore, according to the opinions from experts in tourism, the factors of success would be classified into two categories (Whole Sale and Retail Agent). The differences and similarities between them would be studied and compared under careful inspection. The methods and results of this essay should be a fine reference and initiative for researchers who share the same interests and plan to use it for further studies.

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CHIANG, WEI-JU, and 江威儒. "The Impact of Chinese Tourists on Travel Agencies in Taiwan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/82749892988053057722.

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碩士
逢甲大學
經營管理碩士在職專班
105
Abstract Mainland China has been one of the most important source markets for tourism in the world. Taiwan has become one of major attractions according to the location, culture, and language. Mainland China has a strong national sentiment toward Taiwan because of the political history. The connection of history and culture between Taiwan and Mainland China as well political ideologies made Taiwan have a strong attraction of Mainland China. According to the research, the regulation governing the approval of people of the Mainland China visiting Taiwan for purpose of tourism from 2008 to 2016. There are some solutions to improve the tourism business in the future from the perspective of travel agency based on the issue and challenges after the run-in period. This research was mainly conducted in an interview survey from the manger of travel agency. The investigation is classified as political, economic, industrial, etc. In the result, the tourism strategies on development are the changing promotional platforms, focusing on specific target markets, attracting international tourists, and exploring the tourist market. Keywords: Mainland China tourists to visit Taiwan, decrease the amount of Mainland China tourists, tourism and leisure

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Huang, Leo, and 黃榮鵬. "The Effects of Electronic Commerce on Business Management of Travel Agencies." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/57499848669118298082.

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博士
國立中山大學
企業管理學系研究所
91
Electronic commerce model has made an impact on the travel industry of Taiwan. There are multiple distribution channels in the Internet while new technology customers have already inclined to buy straight from the supplier’s Web site, especially a price-sensitive customer who loves to shop around will remain the natural constituent of an on-line travel agency. In my view, Travel agencies should know their resource including brand image, travel professional knowledge, selling capacity and E-Commerce management know how. In order to get travel product, brand, service, and price competitive advantages. How to adopt an optimal EC strategy in order to acquire travel reputation, financial, product, market, and employee performance advantages is the key issue of travel agencies. Furthermore, considering the environment, company, behavior, procedure and product uncertainties and transaction costs; travel agencies may construct an optimal transaction model for consumers; related business industry and themselves. This study uses multiple methods to collect data from multiple sources in order to improve its validity including qualitative and quantitative surveys. Besides, adopting longitudinal survey and three-stage research designs. The results provide us with an in-depth understanding of the impact of EC on the performance of travel agencies and explore more effective mechanisms for maintaining their competitive advantages. The high development of EC which has had revolutionary effect in the travel industry, especially travel agencies. Finally, the study has proposed an optimal EC business strategy model and contributed travel EC business theory to the travel agent business management.

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Chin-Yuan, Wu, and 吳金源. "Construction of Decision-Making Model to Select Incentive Tour Travel Agencies." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/20902915980585095620.

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碩士
育達科技大學
休閒事業管理系碩士班
103
Incentive Tour is a business trip that aims to enhance corporate cohesion, reinforce corporate culture, and develop or strengthen the market. The subjects include employees, suppliers, distributors, etc. The Incentive Tour of enterprises is different from general group tours, and becomes one of the mainstream methods to stimulate employees. However, few studies probed into the manipulation of the Incentive Tour from the perspective of enterprises. Therefore, in terms of demand, this study explores the construction of a decision-making model to select Incentive Tour travel agencies. The subjects were the persons in charge of travel agencies with an Incentive Tour department, as well as the main business of Incentive Tour, and enterprises that have experience with Incentive Tour. An expert questionnaire survey was conducted and data were analyzed by the analytic hierarchy process (AHP). According to the findings, among the factors to select Incentive Tour travel agencies, specialty of the team and activity planning are the most important factors, followed by food planning, hotel planning, and transportation planning. The findings can serve as reference for enterprises when selecting Incentive Tour travel agencies.

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Yang, Shu-Ching, and 楊淑卿. "A Study of Consumers’ Intention to Repurchase in Online Travel Agencies." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/67459309017829083558.

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碩士
國立高雄餐旅大學
旅遊管理研究所
102
The development of the Internet in tourism industry begins in 1994 and the emergence of online travel agencies makes travel information public online. Currently, the travel-related service is connected because of the Internet. The purpose of study is to investigate the consumers’ recognition and attitude towards the Lion Travel website. In order to understand the perceived quality, perceived value, brand image, customer satisfaction, and the repurchase intention, the purpose of this paper is to highlight key issues in adopting SEM technique to test hypotheses. A total of 1,000 questionnaires were delivered to registered users of the Lion Travel website who purchased products online, 370 were returned. The result reveals that with the increase in customer’s satisfaction, their intention to repurchase rises. It is expected that the results of this study is able to provide relevant marketing strategies and reference for academic and managerial implications. Moreover, this study can provide travel agencies with some information for developing online services.

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Teixeira, Raquel Filipa Condeixa. "Estudo da Dependência da Hotelaria em Relação às Online Travel Agencies." Master's thesis, 2019. http://hdl.handle.net/10400.6/11003.

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Os grupos hoteleiros estão cada vez mais expostos às Agências de Viagens Online (OTAs). A relação entre ambos ainda não é completamente compreendida, sentido os gestores dos hotéis que estão numa relação de dependência que frequentemente os prejudica. O objetivo deste estudo é revelar qual é a dependência percecionada pelos hoteleiros e qual é a sua experiência com as OTAS. O estudo é aplicado a 46 hotéis em Portugal onde através de uma análise fatorial pretendemos perceber quais os principais fatores que ligam os hotéis às OTAs. Descobriram-se 6 fatores que permitem compreender a importância desta ligação e de que forma os hotéis estão dependentes das OTAs, como gerem a sua presença online e qual o seu nível de independência em relação à utilização da internet.
Hotel groups are increasingly exposed to Online Travel Agencies (OTAs). Their relationship is not yet fully understood, as hotel managers are in a dependent relationship that often undermines them. The aim of this study is to reveal what is the dependence perceived by hoteliers and what is their experience with OTAS. The study is applied to 46 hotels in Portugal where through a factor analysis we intend to understand what are the main factors that link hotels to OTAs. Six factors were found to understand the importance of this connection and how hotels are dependent on OTAs, how they manage their online presence and how independent they are from using the internet.

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Li, Tzu-hui, and 李慈慧. "A study of consumer complaint behavior ：the cases in travel agencies." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/16152214148419707955.

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碩士
朝陽科技大學
休閒事業管理系碩士班
91
Consumer complaint behavior (CCB) has been proposed in the end of 1970’s, and there have been more and more scholars devoting to the study of CCB since 1980’s. Although a large number of studies on CCB, only few attempts have so far been made at tourism. Because there are many characteristics on tourism, they are very different from the ones of the other lines of business. It made the quality of service difficult to have in hand by travel agencies. When the customers can’t identify themselves with the service provided by travel agencies, the consumer complaint is coming into being. This study focuses on five factors, including the factors of impact on the consumer complaint behavior, consumer service recovery, complaint response style, consumer satisfaction and after-complaining behaviors. Descriptive statistics, Chi-square, One Way Anova and T-test were used in this study. The factors of impact on consumer complaint behavior are “situational factors”, “the characters of consumers”, and “service failure”. Four clusters of consumers with distinct response styles emerges form this analysis: ”private response style”, “private/corporate response style”, “corporate/third party response style”, and “no response, and to change the other travel agency”. Consumer satisfaction includes “the speed of service recovery”,” the equitability of service recovery by contact window”, “the results of making up for the event” and “consumer satisfaction of the event”. After-complaining behaviors include “positive word-of-mouth”, ”negative word-of-mouth”, and “neutrality”. The results can be summarized as follows: 1. The perceived likelihood of successful complaining, the characters of consumers, and the service failure have influence on Consumer satisfaction. 2. The perceived likelihood of successful complaining, the characters of consumers, and the service failure have influence on After-complaining behaviors . 3. The consumer satisfaction is better by third party response style than by private/corporate response style. 4. The after-complaining behaviors of the majority of consumers are negative word-of-mouth. 5. Consumer satisfaction has influence on After-complaining behaviors.

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Chen, Kun-Tai, and 陳昆泰. "E-Mail Service Quality of Travel Agencies and Hotels in Taipei." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/23991809882622685312.

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碩士
國立高雄餐旅大學
旅遊管理研究所在職專班
99
Backpacking has been a mainstreaming phenomenon in tourism. Recent developments in information and communications technology have provided the basis for the backpackers. Backpackers may email travel agencies and hotels to assist them find travel-related information on a website or provide information not on the site. Thus, travel agencies and hotels face the challenge to meet the customers’high expectations towards e-services. This study investigates the e-mail communication behaviour of travel agencies and hotels by using traditional-Chinese and English e-mail. Their replies in general and their reactions to inquiries were studied. A mystery study among 70 travel agencies and 57 hotels offers valuable insights. The results indicate a low response rate for travel agencies. The results on quality of the replies indicate that Hotels show higher consideration of personalisation, reliability, and responsiveness in Chinese and English e-mail. Overall hotels seem to have a better E-Mail Service Quality than travel agencies.

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CHEN, WEI-HAO, and 陳威豪. "The Niche of Cooperation between Travel Agencies and Low Cost Carriers." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/qn82u4.

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碩士
國立高雄海洋科技大學
航運管理研究所
106
This study aims to explore the relationship of competition and cooperation between travel agencies and low-cost carriers after the low-cost carriers in the Asia-Pacific region enter the Taiwan market. Through the semi-structured interview, this study interviews the relevant players in the travel Industry. A total of 8 senior players were interviewed from October 2017 to March 2018. Each interview was about 60 minutes. The verbatim post of the interviews establishes nodes by use of NVivo10's Query and Coding features. This study uses matrix coding on the case and issue facets, and through matrix analysis to understand the relationship of coexistence and competition between low-cost carriers and travel agencies in Taiwan, and the competition between low-cost carriers and Full Service Carriers. After re-cracking by NVivo10, the primary data shows that the cooperation benefits between low-cost airlines and travel agencies are generated in three facets. 1. Product diversification; 2. Regulate the market 3. Expand the market.

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LI, ZHI-WEI, and 李志偉. "Construction and Empirical Research on Risk Management Indicators of Travel Agencies." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/24j68r.

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博士
國立高雄餐旅大學
觀光研究所
107
The travel agencies plays an important role in the tourism industry. However, due to the industry's own characteristics and fierce competition environment, the travel agencies faces internal and external business risks.The resource theory is widely used in business management strategies, but risk management for travel agencies remains largely unexplored. Therefore, this study integrated resource-based theory and resource dependence theory, and introduced risk management research on Taiwan's travel agencies, construct a set of measurable and operational travel agencies risk indicators and management systems. First, summarize the relevant literature on the management of Taiwan's travel industry and the risk management of travel agencies, through in-depth interviews with experts and content analysis, preliminary items were generated. Second, using the modified Delphi method to converge expert consensus, and 7 facets with 37 items was formulated, the facets are financial risk, human resource risk, product risk, technology risk, competitive risk, supply chain risk and environmental risk. Next, the criteria in the various levels were weighted through the Analytic Hierarchy Process and ranked. This study result showed that priority operating risks for Taiwan's travel agencies were financial risks, competing risks and supply chain risks. This study found can be used by travel agencies in risk management and competitive strategies, and have theoretical innovation and practical application values.

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CHANG, YA-SHIN, and 張雅欣. "A Comparative Study of Two Taiwan Travel Agencies on Building Internet Brand Strategies ─ ezTravel and Star Travel." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/79509367391043628185.

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40

Shieh, Yung-Mao, and 謝永茂. "The Implementation of Network Relationship in the Travel Industry：A Case Study of Travel Agencies Specialized in Outbound Service." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/78052705007918604608.

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碩士
靜宜大學
觀光事業學系研究所
91
Based on our study, we have found that the tourism industry ( to be referred as “the industry” hereafter) have been divided into Direct-Sales agencies，Whole-Sales agencies，Distributorship agencies, Special-type agencies and Web agencies. What they operate, or how they operate, however, we have found the “coordinating network ” is not only existing but also becoming a more important method for the industry operations. The purpose of this study is that we hope to know more about the industry by actual visiting the agency owners, to find whatever their problems are. The conclusions are : 1. The Coordinating Network is truly used in the industry, but it is somehow different from the Network used by other industries. 2. The informative sources are strongly demanded by the industry, therefore the Coordinating Network is therefore requested to supply adequate information, and . It is variable and flexible. 3. In this E-business era, it is easy to get update information. It’s obvious that the traditional coordinating is getting weaken, and eventually it will be substituted by E-business. 4. By the impact of the global free market and E-business, the future of the industry is to be either huge or tiny, and it leaves very little room for medium-sized travel agencies. In terms of making a re-born tourism industry in the near future, we suggest that the industry take “ outsourcing basis” to build the internal network for the corporations. Through the outsourcing basis, the new relationships are being built between the corporations and the suppliers. It gives more capacities for the corporations to be diversified..

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41

Yang, Yung-Lu, and 楊永祿. "Decisive Factors Affecting the Implementation of Online Trading Systems in Travel Agencies." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/55813801220984742480.

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碩士
大同大學
資訊經營學系(所)
94
Due to the influence of SARS epidemic situation, the territory of internal traveling market reformed in 2003. Although the business achievement of Taiwan traveling market declined equally 20% in 2004, and the scale approximated 500 billion dollars, according to the MIC market investigation, there were only 2.4% of the traveling market made up by traveling e-commerce. However, the business achievement still had increased 30% and the annual average growth also exceeded 60%. In the future five years, it was estimated that the growth would exceed 50%, and occupied about 10% of the traveling market. All the dealers looked forward to the development of the market capability. This study set out in perspectives of a senior manager and an information engineer to probe into acceptance the online trading system of travel agencies in Taiwan. The researchers investigated the literatures on the subject to collect and report six crucial decisive factors that made an enterprise to adopt electronic commerce over Internet, including "innovative attribute", "organization", "environment", "supplier", "networking technology" and "government policy and legal regulation." The researchers proceeded several statistical analysis, such as reliability analysis, descriptive statistics analysis, factor analysis, t-test and binary logistic regression, etc., on the framework of research and 120 effective questionnaires and the result revealed that: 1.In regard to the adopted condition of enterprises, about 80% of sample companies had adopted online trading system. The result demonstrated that enterprises had valued the importance of the online trading widely. 2.There were six significant factors—"Compatibility", "Organization's Centralization", "Organization's Formalization", "Organization scale", "Adoptive pressure of fellow-travel agency" and "Network Accuracy of transmission"—whether adopters and non-adopter had significant difference viewpoints about factors that affected adoption. 3.There were four significant factors, "Compatibility" of Innovation Attributes, "Organization's Centralization", "Organization scale" of Organization Characteristics, as well as "Network Accuracy of transmission" of network technology, could significantly affect the adoption of online trading system of travel agency in Taiwan. In addition, based on the result of data analysis, this study had proposed the following suggestions with regards to the travel agency and supplier of the online trading, and then proposed advantageously countermeasure to the changeful market. Keywords: Online Trading System, Innovation Adoption, Innovation Decision, Binary Logistic Regression.

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Wu, Li-Chih, and 吳麗枝. "An application of the stated preferences on options of online travel agencies." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/84736644380658195223.

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碩士
國立屏東商業技術學院
休閒遊憩創意產業經營管理研究所
98
The discrete choice model based on the random utility maximization has long been present in economic literature. The data of utility function often are collected by using the Stated Preference (SP).This article explores the consumers’ behavior by the SP analysis. In order to analyze the main factors those consumers consider, this study collects survey data from the customers who had an experience shopping on the online travel agencies. A total of 234 questionnaires were recruited, excluded invalid responders, and 184 were completed. The empirical results of the Multinomial Logit Model (MNL) shows that the model fit is good, at 0.451 level. The three attributes variables of efficiency of responsiveness, efficiency of transaction, and quality of service are significantly positive affected consumers’ behavior of choices in scheduled coach. The elasticity of the three attributes showed that quality of service is the greatest impact, whether the direct or cross elasticity of flexibility. Quality of service will be enhanced the market share of other online travel agencies.

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Wan-ChiTseng and 曾琬淇. "The group package tour design for the elderly: Perspectives from travel agencies." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/92676293425078318762.

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碩士
國立成功大學
老年學研究所
103
Most literatures of elder travel focused on constraints, motivations and influences from elders’ perspectives. Few literatures explored elder travel and group package tour from travel agencies’ perspectives. Therefore, the purpose of this study was to understand the travel agencies’ considerations about the group package tour design for the elder travelers. The study used snowball sampling and semi-structured interview to collect data. The results formed three themes: the impacts of the characteristics of the elderly on the travel, the strategies of the travel agencies, and the developments toward the future senior market. keywords: elders, group package tour, tour design travel agencies. INTRODUCTION With the increase of the aging population and the importance of leisure activities, traveling plays a significant role for the elderly in the rest of their lives. The literatures about the elder travelers mostly focused on constraints and motivations of travel, however, with the lack of the viewpoints for the travel agencies. Hence, the aims of this study were to investigate the travel agencies’ experiences and perspectives about the group package tour design for the elder travelers. MATERIALS AND METHODS The study used snowball sampling and 11 travel agencies with the experience of leading the elderly group package tour were recruited. The study used semi-structured interview to collect data. The interview guidelines included: (1) the experiences and difficulties for designing and leading elderly travel, (2) the specific concerns of group package tour for the elderly travelers, and (3) the developmental strategies toward the future senior tourism market. Data analysis was based on the principles of the grounded theory. RESULTS AND DISCUSSION Three themes were identified. (1) The impacts of the characteristics of the elderly on the travel: the deterioration of health and functions, psychological traits, the differences of demographic variables, and social interaction. (2) The strategies of the travel agencies: considering the deterioration of health and functions for tour design, and improving the skills of the travel agencies for satisfying the needs of the elder travelers. (3) The developments toward the future senior market: the travel agencies focused on the segmentations of senior market, and expected that the government reduce the constraints of the travel environments. CONCLUSION When conducting the tour design, safety and medicine are the primary concerns. The travel agencies should consider the physical, psychological, and social aspects of the elderly. Furthermore, the future senior market is toward the market segmentation. The travel agencies will segment different market according to the interests, age or other variables of the elder travelers. The travel agencies provide the appropriate tour designs for different travel markets. The government can build more accessible spaces and support the elder travel in policy.

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Chen, Yi-Fang, and 陳逸舫. "The Relations between Motive Forms and Performance of Alliances among Travel Agencies." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/90608544328315394832.

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碩士
中國文化大學
觀光事業研究所
97
Cooperation is a prerequisite of strategic alliances, but there is commercial competition between alliance members. Even so, strategic alliance is still a normal tactical behavior in travel agencies in Taiwan, PAK and CTIN etc. are famous illustrations in Taiwan. In some cases, travel agencies even think strategic alliance is the best way to increase their performance. But probability of making a successful alliance is not high as they think. Furthermore, there are many ways to divide alliances into different forms. Which kinds of strategic alliance could truly increase performance become the motive of the research. The research not only discuss reasons travel agencies participate in strategic alliance but separate alliance by motives to examine variations in alliance performance. The survey adopted convenience sample to distribute 360 questionnaires among travel agencies in Taipei, and 208 effective questionnaires were retrieved finally. The result showed different motives could separate alliances, and alliance performance would reveal significantly difference between different kinds of strategic alliances. The finding not only pointed relationships between motives and performance of alliances among travel agencies, but give travel agencies a suggestion: As a team member, they should do their duty to make performance well.

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Hsu, Fu-Sung, and 許福松. "Motivation and Key Success Factors for Service Innovation in the Travel Agencies." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/81948769784991735035.

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碩士
中國文化大學
觀光休閒事業管理研究所
96
The product and service of travel agency in Taiwan cannot be protected by patent laws so they are easily counterfeited or imitated by other travel agency companies. Moreover, customers’ demands and preference are constantly changing. Under such situations to search for ways to meet customers’ demand, travel agency faces tremendous conflicts and stress from the prospect of management strategies. Nevertheless, this is a great chance to create a service model to enhance the service value of travel agency and customers. From the perspectives of travel agency managers, the aim of this research is to find out the motivators and key success factors for service innovation in travel agencies. In this research, the researcher conducted a self-administered questionnaire. Before the questionnaires were distributed, the researcher telephoned to the managers of the travel agencies in Taipei City and then inquired them if they had implemented the service innovation in the past three years. If the researcher received the positive responses from the managers, the trained interviewers would be dispated to conduct face-toface questionnaire interviews. In term of the number of the distributed questionnaires, 300 questionnaires were administered to the managers in the travel agencies and then 280 were returned. The retuned ratio is 93 percent. Of the total retuned questionnaires, 252 ones were valid. Therefore, the ratio of the valid questionnaire is 84 percent. The result of this research indicates that, in terms of the motivation for service innovation that managers identify, it is divided into entrepreneurial brand building, entrepreneurial awareness promotion, entrepreneurial income increase, operation cost reduction, and customer satisfaction promotion respectively. With regard to the key success factors in service innovation, they are discussed on the basis of four aspects. First, the key success factors in the product / service innovation include consistency of service delivery and competitive advantage, product / service meeting customer needs, ability to innovate technology, and tangible product / service quality. Second, the key success factors of internal process innovation include employee support and customer identification, employee training for service innovation, pre-preparation and pre-plan for innovative development, and effective marketing communication. Third, the key success factors of the innovation of entrepreneurial organizations include resolution of customer problem and promotion of relationship with customers, proper empowerment, cooperation, resource investment and adequate communication, uniqueness of human resource management, and marketing synergy. Finally, the key success factors of market innovation include market competitiveness and selection of target markets. At last, the research further proposed suggestions of practical management for managers in travel agencies.

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Weng, Chih Chiang, and 翁志強. "Economies of Scale and Scope in the Travel Agencies Industry in Taiwan." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/42949353403458611311.

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Hsiao, Chunliang, and 蕭俊良. "Market Positioning Analysis of Online Travel Agencies Based on Consumers' Perceptual Mapping." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/58416015693853042364.

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碩士
國立暨南國際大學
資訊管理學系
99
Despite travel products are one of the most popular items in online shopping market, the tourism market competition is still intense. The successful tourism business must simultaneously manage physical and Internet channels. Therefore, the dual channel mode (hybrid travel agency) is common in the tourism industry. Travel agency managers should pay more attention to the competition and market position issues on these two channel-dimensions. Market positioning analysis using perceptual mapping is generally used for analyzing consumers and markets. This study focuses on market positioning analysis of online travel agencies in Taiwan based on consumers' perceptual mapping and uses multidimensional scaling (MDS) to identify the perceptual maps of relative positions of the main nine travel websites in the perception of the customer. Empirical data were collected from Taiwanese who had purchased travel goods. A total of 951 Taiwan respondents participated in this study. The results of multidimensional scaling analyses show that the customer perceptions of some travel websites are very close in the perceptual map. This may mean that they are highly competitive. But some travel websites have unique service positions that are not strongly associated with other travel websites in the perceptual maps. This research result will to provide management-related references for hybrid travel agency managers.

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LIN, SHU-FEN, and 林淑芬. "The Effect of Personality Traits on Job Performance of Travel Agencies’ Salespersons." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/zx6vz4.

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碩士
國立臺北護理健康大學
休閒產業與健康促進研究所
106
Nowadays, tourism industries in Taiwan are facing intense competition. In this trend toward the disintermediation of tourism, how the travel agencies with limited funds make good use of company’s resources as well as manpower in order to gain customer’s trust and create profit for the companies are the key factors for sustainable operation. This research study aims to explore the significant differences of travel agencies’ employees in personality traits and job performance under various background, and to understand the effect of personality traits on job performance. Questionnaires was used as research method for this study. First of all, both domestic and international studies were taken as reference in order to build proper personality traits scale and job performance scale for collecting data. Then, the questionnaires were given out to travel agencies’ employees in Taipei and Taichung. A total of 450 questionnaires were distributed with 398 collected and 387 deemed as valid with a response rate of 97.3%. Descriptive statistics, t-test, one-way ANOVA, Pearson correlation analysis and Regression by using SPSS 24.0 were employed to analyze the data collected. The results indicated that age, marital status, job position and work experience of travel agencies’ employees have great differences in personality traits and job performance. Currently the personality traits of travel agencies’ employees are highly correlated with affinity and conscientiousness, moderately correlated with extroversion and openness to experience, and modestly correlate with emotional stability. Personality traits such as openness to experience, conscientiousness and extroversion have positive influence on job performance, with openness to experience as most significant. It is recommended that travel agencies take not only personal background variables, but also personal traits measurement into account when hiring suitable employees. In the process of selecting, employees with openness to experience may be beneficial to job performance as a whole.

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Fang, Po-wen, and 方柏文. "THE RELATIONSHIPS OF PERCEIVED VALUE, ATTITUDE AND RELATIONSHIP QUALITY AMONG B2B TRAVEL AGENCIES." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/60334718477893457375.

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碩士
國立嘉義大學
行銷與流通管理研究所
93
The relationship quality is an important factor for wholesaling and retailing travel agencies to develop long-term relationship. It may be affected by the value provided by the wholesaling travel agencies and customers’ attitude. This paper examines the relationships between customer value, attitude, and relationship quality. The questionnaire is used and distributed to two-hundred and sixty four Taiwanese retailing travel agencies. The structure equation modeling (SEM) is also introduced to investigate the relationships of constructs among value, attitude and relationship quality. The findings indicate that there is a significant relationship between customers value, attitude and relationship quality. The customer’s attitude and relationship quality are significantly and directly affected by customer value. The path coefficients are 0.753 and 0.836, respectively. In addition, the attitude directly influences relationship quality. The path coefficient is 0.504. There exists mediating variable, i.e. attitude between customer value and relationship quality. Relationship quality includes the constructs of satisfaction, trust and commitment among B2B travel agencies.

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50

Lin, Yin-jiunn, and 林毅駿. "A Study on Improving the Bottleneck of Travel Agencies in Electronic Commerce Application." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/74952150297987310296.

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碩士
義守大學
管理研究所碩士班
93
Internet is one of the well development media in the world. It has created millions of user in Taiwan in the past 10 years, since internet was introduced in 1995. The advent of Internet-based electronic commerce has different degrees of influence on different industries. As for travel agent industry, Internet and E.C. enable suppliers, e.g. airlines, to bypass intermediaries to contact end customers directly, and then save commissions. The prosperity of online travel agents also put pressure on traditional ones. The thesis is to find out the causes of the impact of electronic commerce on travel industry, and from the viewpoints of traditional travel agents, online travel agents, operate both two types agents and what actions or strategies they can take to face the new environment. The thesis analyses the causes of the impact and bottleneck of E.C. for travel agents. Because of changing structure and indefinite boundaries of industry, the thesis adopts "Competiting for the Future" model to infer the transformation strategies and core competences based on the cases of Taiwan travel agents and interviews with Taiwanese ones. Travel industries face huge revolution due to Internet and E.C. The traditional operation model was takn over by new operation mechanism with reorganizing industry bounder and structure. The impact of EC on travel agent industry will take place on and on; it''s not just a trend. Traditional travel agents ought to give up the role of being sales channels of suppliers. Instead, they should be able to offer their own services. There are three kinds of strategic proposition suitable for them: (1) to fulfill specific customers'' travel needs; (2) to fulfill all customers'' specific needs; (3) to have information-related specialties. Generic core competencies are: (1) to understand customers'' travel patterns and preferences; (2) to use IT strategically; (3) to manage travel expenses of customers-if services are related to corporate travel; (4) to offer different kinds services flexibly-if services are related to leisure trave

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Dissertations / Theses on the topic 'Travel agencies'

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