Journal articles: 'Travel agencies'

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Chiappa, Giacomo Del. "Internet versus travel agencies." Journal of Vacation Marketing 19, no. 1 (January 2013): 55–66. http://dx.doi.org/10.1177/1356766712466613.

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Cankül, Duran, and İbrahim Demir. "Travel Agencies and Gastronomy Tourism: Case of Iata Member A-Class Travel Agencies." Journal of Gastronomy Hospitality and Travel (JOGHAT) 1, no. 1 (March 31, 2018): 3–10. http://dx.doi.org/10.33083/0.2018.0.

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Cankül, Duran, and İbrahim Demir. "Travel Agencies and Gastronomy Tourism: Case of Iata Member A-Class Travel Agencies." Journal of Gastronomy Hospitality and Travel (JOGHAT) 1, no. 1 (March 31, 2018): 3–10. http://dx.doi.org/10.33083/joghat.2018.0.

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Băltescu, Codruța Adina. "Online Travel Agencies in Romania." SERIES V - ECONOMIC SCIENCES 12(61), no. 2 (January 15, 2020): 43–48. http://dx.doi.org/10.31926/but.es.2019.12.61.2.6.

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Tamara, Gajić, Kovačević Bojana, and Penić Mirjana. "Employees satisfaction in travel agencies." African Journal of Business Management 8, no. 14 (July 31, 2014): 540–50. http://dx.doi.org/10.5897/ajbm2011.2828.

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Oppermann, Martin. "Databased Marketing by Travel Agencies." Journal of Travel Research 37, no. 3 (February 1999): 231–37. http://dx.doi.org/10.1177/004728759903700303.

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Perramon, Jordi, Llorenç Bagur-Femenias, and Oriol Amat. "Quality practices in travel agencies." Industrial Management & Data Systems 115, no. 7 (August 10, 2015): 1325–40. http://dx.doi.org/10.1108/imds-04-2015-0133.

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Purpose – The purpose of this paper is to examine the motivations for the adoption of quality management practices (QMPs) and the effects exerted by the advanced management information systems (AMIS) as mediating factors in a sector consisting of highly competitive companies with a high mortality rate in recent years: travel agencies. Design/methodology/approach – The results were based on a survey completed by 185 travel agencies with less than 50 employees, covering over 5 per cent of the SME travel agencies in Spain. Structural equation modelling was used to analyse the links between the studied dimensions. Findings – The findings indicate that QMPs have a positive, direct influence on the adoption of AMIS and that the adoption of AMIS has a positive, direct impact on financial performance. The results suggest that quality policies facilitate greater use of financial indicators but not in the use of non-financial indicators, where the key to better business performance lies. Originality/value – Therefore, the results of this paper indicate that being proactive about quality practices can provide travel agencies a great number of benefits through the implementation of AMIS.

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Subačienė, Rasa, and Kastytis Senkus. "NET PROFITABILITY ANALYSIS OF TRAVEL ORGANIZERS AND TRAVEL AGENCIES." Ekonomika 92, no. 1 (January 1, 2013): 156–65. http://dx.doi.org/10.15388/ekon.2013.0.1129.

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Abstract. Evaluation of financial position and operating effectiveness of a company is a relevant problem Therefore, separate aspects of a company’s activity may be measured in different approaches. The purpose of the article is to present the system of a pyramidal analysis of the net profitability ratio and to evaluate the net profitability of travel organizers and travel agencies.The research object was financial statements of travel organizers and travel agencies for the period 2009–2011. The methods used for this purpose were analysis of academic materials, financial statements of travel organizers and travel agencies, filing of information, comparison, and summarizing.

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Selvi, Murat Selim. "Mobile Marketing Applications of Travel Agencies." International Journal of Research in Business and Social Science (2147-4478) 3, no. 4 (October 22, 2014): 68–84. http://dx.doi.org/10.20525/ijrbs.v3i4.118.

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In recent years, the use of mobile devices in the marketing world is increasing parallel with technological advances. The main problem of this research is to determine agencies’ use of what type of mobile tools for what type of purposes in the marketing process. The aim of this research is to identify Mobile Marketing (MM) applications used by group A travel agencies, and to describe the attitudes towards MM applications of agencies. According to related law, it is only group A agencies give all agency services. Therefore, it is thought that MM is more widely used by those agencies. Thus, this research was made only on the group A agencies. The population of study was consisted of 675 groups A agencies’ representatives deployed in the European and Asian sides of Istanbul. A questionnaire was used as data collection tool. Questionnaire form consisted of two parts. In the first part, questions concerning MM and in the second part, questions regarding demographic issues to managers and travel agents took place. The results were given as descriptive statistics (frequencies, percentages, mean and standard deviation) on the tables. T-test and One Way ANOVA analysis were performed for the differences of mean among groups. In the study it was concluded that agencies use mobile phones mostly and mobile computers for increasing sales firstly and direct marketing. Thus, the main hypothesis established was confirmed partly.

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Aukland, Knut. "Repackaging India’s Sacred Geography: Travel Agencies and Pilgrimage-Related Travel." Numen 65, no. 2-3 (March 15, 2018): 289–318. http://dx.doi.org/10.1163/15685276-12341498.

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Abstract This article is an attempt to open up the study of pilgrimage and tourism by concentrating on the role of travel agencies in developing Hindu pilgrimage in India. Identifying two limitations in the ongoing debate, it makes use of less-explored themes and concepts including travel menus, package tours, itineraries, day tours, circuits, and scheduling. Surveying 46 travel brochures and popular tours promoted by travel agencies in Delhi, Haridwar, and Vrindavan, it investigates how travel agencies repackage the sacred geography of Hinduism, tying it up with the broader tourist geography of India. Turning to the varied motivations of participants in day tours to pilgrimage sites, I present my analysis of the overarching developments in what I call pilgrimage-related travel. Crucially, visits to pilgrimage sites are increasingly framed as darshan tours reflecting how increased scheduling privileges darshan and donation as the principal religious act.

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Chan, Grace Suk Ha, and Basak Denizci Guillet. "Implementing Revenue Management for Travel Agencies." Journal of Management and Sustainability 5, no. 4 (December 1, 2015): 17. http://dx.doi.org/10.5539/jms.v5n4p17.

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<p>The purpose of this descriptive study is to explore revenue management (RM), it may relevant for travel agencies in their business management. In view of the features that this sector shares with traditional revenue management (RM) users such as the airline and hotel industries, travel agencies have the potential to enhance revenue by applying various RM techniques. Both traditional and non-traditional users of RM have benefitted greatly from the use of RM strategies. In particular, revenue per available tour product (RevPATP) is invoked, both in the present modified typology of RM and in developing RM strategies for the travel sector. The study utilized data from in-depth interviews with industry professionals to determine their perceptions of RM and understand their comments about the possibility of RM implementation in travel agencies. The study’s results reveal that travel agencies have limited knowledge of RM, limiting themselves to profit maximization alone. Although the professionals interviewed were aware of the unpredictable nature of the environment in which they operated, most believed that only large travel agencies were capable of applying RM to their operations.</p>

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Roberts-Lombard, Mornay, and TFJ Steyn. "referral-marketing practices of travel agencies." Communicare: Journal for Communication Studies in Africa 29, no. 1 (October 17, 2022): 21–39. http://dx.doi.org/10.36615/jcsa.v29i1.1674.

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Organisations can make use of high levels of customer-service delivery to stimulate positiveword-of-mouth referrals. Referral marketing is primarily applied by organisations when the budgetis the marketers’ largest limitation. The purpose of the article is to indicate the current status of therelationships that travel agencies in the Western Cape Province have with their referral market,and to provide recommendations to the management of travel agencies in said province regardingthe improved application of the principles of relationship marketing to this market. The targetpopulation for this study comprised 118 travel agencies of which 61 managers and/or ownersparticipated through personal interviews in the completion of questionnaires. Data analysis wasdone by calculating averages and standard deviations, explorative factor analysis, CronbachAlpha-values and practical significance by means of effect sizes. The findings stipulate that theowners and managers of travel agencies must create and establish more closely integratedrelationships with strategic suppliers to increase the value offering of their products and servicesto customers, whereby the travel agencies can ensure that the needs and wants of customerscan be satisfied more successfully, which, in the long run, could lead to positive word-of-mouthreferrals.

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Roehl, Wesley S., and Joann L. Krauss. "Identifying Geographic Markets for Travel Agencies." Journal of Travel & Tourism Marketing 1, no. 2 (February 2, 1993): 37–52. http://dx.doi.org/10.1300/j073v01n02_03.

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Takeda, Keiko, and Jaclyn A. Card. "U.S. Tour Operators and Travel Agencies." Journal of Travel & Tourism Marketing 12, no. 1 (July 12, 2002): 47–61. http://dx.doi.org/10.1300/j073v12n01_03.

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Volek, Martin. "Online Marketing Strategies for Travel Agencies." Studia commercialia Bratislavensia 4, no. 16 (January 1, 2011): 590–99. http://dx.doi.org/10.2478/v10151-011-0013-0.

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Online Marketing Strategies for Travel Agencies This paper describes the theoretical foundations of marketing in the online environment in which a travel agency may develop an effective strategy for selling their products. In the first part of the article the author is focusing on functions of online marketing as well as on its advantages over traditional marketing instruments. In the next section the author addresses the search engine optimization in order to improve the position of a travel agency when searching for potential customers. In the final section the author describes the key social media as well as the right method how a travel agency should enter them. The basics and experiences described in the paper can be used as a universal guide for all travel agencies intending to successfully manage their marketing activities in the online environment.

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Ayazlar, Reyhan A. "Dynamic Packaging Applications in Travel Agencies." Procedia - Social and Behavioral Sciences 131 (May 2014): 326–31. http://dx.doi.org/10.1016/j.sbspro.2014.04.125.

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McEwan, John. "UK travel agencies — future marketing strategies." Tourism Management 8, no. 2 (June 1987): 171–73. http://dx.doi.org/10.1016/0261-5177(87)90028-8.

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Barnett, Martin, and Craig Standing. "Repositioning travel agencies on the Internet." Journal of Vacation Marketing 7, no. 2 (April 2001): 143–52. http://dx.doi.org/10.1177/135676670100700204.

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El Moghazy, Mona, and Nashwa El Sheriff. "Employing Persons with Mobility Disability in Travel Agencies: An Exploratory Study Applied to Egyptian Travel Agencies." International Academic Journal Faculty of Tourism and Hotel Management 3, no. 3 (October 1, 2017): 221–45. http://dx.doi.org/10.21608/ijaf.2017.95542.

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Devasena, S. Valli. "Influence of Education on Travel Agencies' E-Business." International Journal of Information Systems and Social Change 5, no. 2 (April 2014): 32–38. http://dx.doi.org/10.4018/ijissc.2014040104.

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The success of Travel Agency e business depends on the Educational level of its agents. Because a travel agents job involves not only making sales but also gathering information, researching travel products, analyzing options, and making recommendations, for these reasons, travel agents are often referred to travel Consultants or travel counselors. The main products of a travel agency are transportation accommodation and packaged vacations. Airline tickets are the primary products line of most travel agencies. To cope up with the changing environment, education plays an important role.

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Cheng, Cong Xi, Zhe Bin Ji, and Lan Xiang. "Internet Application and Products Innovation: A Study of China’s Travel Agencies." Applied Mechanics and Materials 58-60 (June 2011): 1025–30. http://dx.doi.org/10.4028/www.scientific.net/amm.58-60.1025.

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The rapid development of information technology has offered a very good chance for the development of travel industry, there is a great space for travel agencies of our country to apply the internet. Because the conceptions of development and design are backward, tourist products of China’s travel agencies are crude and lack personalities, thus have restricted the development of China’s travel agencies seriously. Aiming at these problems, this paper adopts the methods of induction and systems analysis, has explained the necessities for China’s travel agencies to innovate on tourist products by using the internet, analyzed the problems existing in the tourist products of China’s travel agencies and proposed some corresponding innovative strategies. Finally, such a conclusion has been reached: as long as China’s travel agencies understand fully the existing problems in their tourist products, adopt some corresponding measures, using internet to innovate on their products continuously, then China’s travel agencies will surely get a sustainable and healthy development.

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Long, Choi Sang, Joseph Wee-Siong Hii, Tan Owee Kowang, Goh Chin Fei, and Nor Radhiha Abd Rashid. "Website Quality of the Travel Agencies in Malaysia." Business Management and Strategy 9, no. 1 (May 9, 2018): 114. http://dx.doi.org/10.5296/bms.v9i1.13114.

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This paper examined the website quality of travel agencies in Malaysia. The extended Model of Internet Commerce Adoption (eMICA) is used to measure the research objectives. Travel agencies from Johor, the south most state in Malaysia are chosen as research sample in this study. The findings shows that travel agencies have websites which successfully provide basic information such as telephone number, address, email address, contact person, fax number and travel agency background but lack of reservation information. The majority of travel agencies (82.2%) that are analysed in this study are at Stage 2.

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Chan, Grace Suk Ha, and Basak Denizci Guillet. "A New Revenue Management Framework for Hong Kong Travel Agencies." Journal of Management and Sustainability 6, no. 3 (August 30, 2016): 57. http://dx.doi.org/10.5539/jms.v6n3p57.

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<p>Today’s highly unpredictable and competitive global environment has had profound effects on the travel industry. Higher operational costs and reduced profit margins have caused many Hong Kong travel agencies go out of business altogether, the profit margins of Hong Kong travel agencies are shrinking. As this sector shares many features with traditional revenue management (RM) users such as the airline and hotel industries, travel agencies have the potential to enhance revenue by incorporating RM techniques into their businesses. Most travel agencies sell product on behalf of suppliers, and do not own or control their inventories. The adoption of RM techniques could optimize the financial health of travel agencies by freeing them from dependence on commissions. This study presents a RM framework formulated specifically for travel agents. It provides a deterministic model for the business operations of travel agencies.</p>

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Alolayan, Fahad Saleh. "The Impact of the Internet on Saudi Arabia Travel Agencies." International Journal of Business Administration 9, no. 1 (December 13, 2017): 81. http://dx.doi.org/10.5430/ijba.v9n1p81.

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This study investigates the impact of the Internet revolution on travel agencies on Saudi Arabia’s travel agency market. A reliable and valid three-part questionnaire was developed: the first part collects the basic information on the travel agencies; the second part examines the extent to which travel agencies use the benefits of the Internet for their operations; the last part measures the real impact of the internet on travel agencies with four dimensions. A sample of 50 travel agencies fully participated in this study. The descriptive data of the sample indicates that the travel-agency industry in Saudi Arabia is still very small; more than 50% of the agencies operate with less than five employees in one or two branches only. More than 55% of the agencies have less than four years of experience and relatively small capital. In addition, the descriptive data reveals that 72% of the agencies in the sample do not have their own websites, and only 4% of the agencies have websites with features that complete customers’ transactions without human involvement. The main results assure the importance and the benefit of using the Internet for Saudi Arabia travel agencies; however, they have not yet used most of its advantages. Moreover, they do not see any threat or negative impact to their business from the Internet. A number of recommendations have been provided to this industry, such as using the power of the Internet as a global competition tool, and the opportunity of a major emergence among travel agencies in this market.

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Gakii, Annstellah, Samuel Maina, and Elishiba Murigi. "Search Engine Optimization, Competitive Advantage and Market Performance of Registered Tours and Travel Agencies in Nairobi City County, Kenya." Journal of Sustainable Business and Economics 5, no. 4 (October 27, 2022): 14–21. http://dx.doi.org/10.30564/jsbe.v5i4.16.

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COVID-19 is a devastating pandemic with widespread negative health, social, and economic consequences. Due to drastic changes in the business environment of tour and travel agencies, firms and marketing managers can now use search engine optimization to effectively position themselves. The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County, Kenya. Kenya’s tourism ministry and state government work hard to improve the business climate for tour and travel companies. Despite the overall positive image, international tourist market growth rates in Kenya have been 3.5 percent slower from 2017 to 2019 compared to previous years. This was further aggregated by the onset of the COVID-19 pandemic in the year 2020, when the growth rate of tours and travel agencies fell by 65%. The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County, Kenya. This study adopted a positivist philosophy. Both descriptive and explanatory research designs were used. A self-administered semi-structured questionnaire was used to collect data from 324 registered tours and travels agencies picked from and a sample of 179 were used. Data analysis included the development and interpretation of both descriptive and inferential statistics, such as frequencies, mean, percentages, and standard deviation, and was presented using tables and numerical values. The results of regression analysis established that search engine optimization had a positive and significant effect on market performance of the registered tours and travel agencies picked from a sample of 179. The study recommends that agency management ensure that the firm’s website is easily accessible in order to improve agency performance. Using the internet to gain a large market share can assist tours and travel agencies in improving the performance and income of their websites.

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Dudek, Jaremen, Michalska-Dudek, and Walesiak. "Loyalty Model Proposal of Travel Agency Customers." Sustainability 11, no. 13 (July 5, 2019): 3702. http://dx.doi.org/10.3390/su11133702.

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Customer loyalty to a destination and accommodation services constitutes a frequent object of research; however, customer loyalty to travel agencies is rarely analyzed. The presented article is an attempt to fill in this research gap. Its purpose is to construct and verify the model covering the impact of the selected factors on the loyalty level of customers of travel agencies operating in Poland. The conceptualization of the loyalty model of travel agency customers (based on the European path-based EPSI model) proposed in the article was first used to illustrate the existing correlations in customer behavior to analyze and explain the development of the loyalty phenomenon vis-a-vis travel agency customers. The aforementioned assumptions—having applied the structural equation modelling (SEM)—were reflected in the development of the theoretical model of travel agencies customer loyalty, the empirical verification of which (N = 1151) allowed us to determine the impacts of selected factors (i.e., the perceived quality of the travel agency’s offers, its image and the satisfaction with its service buyers) on the loyalty level of travel agency customers. It has been shown that two major factors have positive impacts on the loyalty of travel agency customers: (i) the perceived quality of travel agency offers, and (ii) its image. Furthermore, the conducted analysis highlights the positive influence of the perceived value of travel agency offers on the loyalty of customers.

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Bennett, Marion M., and Chi-Wen Kevin Lai. "The Impact of the Internet on Travel Agencies in Taiwan." Tourism and Hospitality Research 6, no. 1 (November 2005): 8–23. http://dx.doi.org/10.1057/palgrave.thr.6040041.

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Travel and tourism-related products and services are highly compatible with the internet with the result that travel and tourism is one of the highest revenue-generating sectors of the internet. The rapid growth of the internet is having an impact on the distribution of travel services and has heightened speculation about the potential for disintermediation of the travel agent. This research investigates the impact of the internet on the distribution of travel services and the extent to which it has influenced travel agencies by focusing on Taiwan, a technologically advanced country and one which has witnessed rapid growth of the internet. Employing a combination of a quantitative questionnaire administered to 438 travel agencies and personal in-depth interviews, the research found that travel agencies in Taiwan generally regard the internet as an effective tool for their business. Most agencies have adopted the internet in their daily operations and some have provided e-commerce services on the internet. Although travel agencies are affected by e-commerce services, the effect is not found to be significant. Equally, no significant difference was apparent between company size and classification in terms of the effect of ecommerce travel services on travel agents. Travel agencies agreed that commission cutting by suppliers was a threat but disagreed that disintermediation would occur, although booking offices were seen to be at risk. The research identified two principal future roles for travel agents: first, the need for them to reposition themselves as travel consultants and secondly, the need for them to become more technologically orientated. Finally, seven key strategies were suggested for Taiwan's travel agencies to ensure survival.

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Kan, TangChung. "Perceived Value, Inter-functional Coordination, and Strategic Adaptation: The Perspective on Selecting Travel Agencies from School Travel Plan." Journal of Tourism and Services 13, no. 24 (June 30, 2022): 236–55. http://dx.doi.org/10.29036/jots.v13i24.366.

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School travel plan (STP) is a significant tourism market for travel agencies; this study explores how travel agencies with customer orientation ability, product advantages, and high-quality service performance affect customer perceived value and the strategic adaptation of travel agencies from a resource-based view by moderating the effect of inter-functional coordination. Proportionate stratified sampling was used to select teachers and administrators from junior and high schools who participated in graduation trip selection for three years from Taiwan, and 183 samples were collected for analysis; likewise, PLS-SEM was adopted to verify the measurements and test hypotheses in the research. The scientific results indicate that travel agencies with customer orientation, product advantages, and high service performance positively impact customer perceived value. Inter-functional coordination has a moderating effect on customer perceived value and travel agency strategic adaptation. Travel agencies have customer-oriented characteristics that can clearly understand customers’ needs and prioritize them. Constantly reviewing customers’ needs and enhancing their perceived value can lead to increased sales volume in STP market. Effective communication and coordination are the critical effects of cooperation between travel agencies and other tourism industries, and travel agencies should quickly respond to schools and provide tourism products that meet STPs’ needs in Taiwan.

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Huang, Leo, and Michael Chang. "Why do travel agencies choose to undergo IPOs in Taiwan?" Tourism Economics 24, no. 1 (August 23, 2017): 79–91. http://dx.doi.org/10.1177/1354816617725452.

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Travel agencies have seen an increasing number of firms going public in recent years. This study explores and empirically examines the initial public offering (IPO) strategy model for travel agencies by adopting a three-round Delphi research design. Qualitative interviews with the 13 travel agency chief executive officers and related experts provided additional insights. The result shows that Taiwanese travel agencies consider 9 internal motivations, 8 external environment forces, and 11 determinants for the decision to go IPO and 10 performance indicators post-IPO. Finally, the model herein illustrates how travel agencies can realize IPOs’ strategic goals by increasing the performance of travel agency post-IPO.

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Alkhaffaf, Maha M., and Asmahan M. Altaher. "Critical Success Factors of E-Direct Marketing in Jordan Travel Agencies." International Journal of Online Marketing 2, no. 2 (April 2012): 1–9. http://dx.doi.org/10.4018/ijom.2012040101.

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Critical success factors are popular approaches that can be used as a key metrics to measure the success of companies. In this paper, the authors analyze the current state of e-marketing in Jordanian travel agencies by examining the implantation of critical success factors of e-marketing. The research model analyzes the relationship between critical success factors and online direct marketing. Explanatory studies were used by distributing a qualified questionnaire to the employees of seventeen important travel agencies in Jordan to get results and test the research model. The paper concludes that a need exists to consolidate and strengthen the integration of the critical success factors of e-direct marketing in Jordanian travel agencies. Travel agencies must use a new business model and find a new way to contact their customers so to increase customer loyalty. Further research on the field of e-direct marketing and in travel agencies is needed. E-direct marketing can increase revenue for travel agencies in Jordan.

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Mak, Lui Ming. "Travel agencies’ perception of ISO 9001 certification." TQM Journal 27, no. 6 (October 12, 2015): 741–51. http://dx.doi.org/10.1108/tqm-06-2015-0090.

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Purpose – The purpose of this paper is to increase awareness regarding the implementation of a quality management system in the travel agency sector by identifying similarities and differences in the perception of the ISO 9001 certification by travel agencies in China and Hong Kong as well as to provide potential recommendations to Kenya and to other countries developing tourism industries. Design/methodology/approach – The comparative study approach is used to compare perceptions of the ISO 9001 certification by travel agencies in China and Hong Kong. Findings – Travel agencies in Kenya, China, and Hong Kong promote the benefits but address the shortcomings and challenges of implementing the ISO 9001 certification simultaneously. This certification certainly benefited travel agencies in terms of marketing, but sustaining these effects remains a challenge. Research limitations/implications – The comparative approach, while important, cannot be considered a “scientific” approach at present. The current research compared the findings of two studies; however, these works are limited in that they use different data collection methodologies. Consequently, the results may vary. Originality/value – More similarities than differences were determined in the terms of costs among travel agencies in China and Hong Kong. Various differences were identified with respect to the perceived benefits from the ISO 9001 certification. This finding can be regarded as both a challenge and an opportunity.

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Sawińska, Agnieszka. "MARKETING ORIENTATION OF TRAVEL AGENCIES IN POLAND." Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, no. 473 (2017): 507–18. http://dx.doi.org/10.15611/pn.2017.473.47.

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Bašan, Lorena, Jasmina Dlačić, and Željko Trezner. "Communication with market segments - travel agencies' perspective." Tourism and hospitality management 19, no. 1 (2013): 49–64. http://dx.doi.org/10.20867/thm.19.1.4.

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Purpose – The purpose of this paper is to research the travel agencies’ communication with market segments. Communication with market segments takes into account marketing communication means as well as the implementation of different business orientations. Design – Special emphasis is placed on the use of different marketing communication means and their efficiency. Research also explores business orientation adaptation when approaching different market segments. Methodology – In exploring marketing communication means, insights from Van der Merve (2003) were used. A selling orientation-customer orientation (SOCO) scale (Periatt, LeMay and Chakrabarty 2004) was implemented for exploring travel agencies’ business orientation. In exploring travellers’ motivations, insights from Ružic, Turkalj and Racic (2003), and Tomas Summer (2010) were used. Findings – Research results indicate that additional efforts should be made in restructuring travel agencies’ promotional budgets. Marketing communication means are not used according to the efficiency of their allocation. Therefore, the efficiency of marketing communication means used for reaching target markets should be taken into account. Additionally, travel agencies adapt their business orientation according to the importance of market segments. But future development and interaction with market segments should also be taken into account when adapting business orientation. Originality of this research – The originality is evident in the insights it provides about travel agencies’ communication efforts on target markets. It is original because it applies a selling orientation-customer orientation to a travel agency setting, and its research results indicate that business orientation implementation depends on the target market.

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Pawlicz, Adam. "Online Travel Agencies on Polish Hospitality Market." Ekonomiczne Problemy Turystyki 34 (2016): 155–65. http://dx.doi.org/10.18276/ept.2016.2.34-13.

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MAYR, THOMAS, and ANDREAS H. ZINS. "Acceptance of Online vs. Traditional Travel Agencies." Anatolia 20, no. 1 (June 2009): 164–77. http://dx.doi.org/10.1080/13032917.2009.10518902.

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Topolšek, Darja, Edna Mrnjavac, and Nataša Kovačić. "Integration of travel agencies with transport providers." Tourism Management Perspectives 9 (January 2014): 14–23. http://dx.doi.org/10.1016/j.tmp.2013.11.003.

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Bigné, J. E., C. Martı́nez, M. J. Miquel, and L. Andreu. "SERVQUAL Reliability and Validity in Travel Agencies." Annals of Tourism Research 30, no. 1 (January 2003): 258–62. http://dx.doi.org/10.1016/s0160-7383(01)00090-1.

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Ivanov, Stanislav, Elena Stoilova, and Steven F. Illum. "Conflicts between accommodation establishments and travel agencies." Tourism and Hospitality Research 15, no. 1 (September 25, 2014): 54–70. http://dx.doi.org/10.1177/1467358414553870.

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Schwitz, Fabienne M., Timothy J. L. Haley, C. Stat, and Christoph F. R. Hatz. "Health Information Given by Swiss Travel Agencies." Journal of Travel Medicine 13, no. 5 (September 1, 2006): 294–99. http://dx.doi.org/10.1111/j.1708-8305.2006.00056.x.

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Talwar, Shalini, Amandeep Dhir, Puneet Kaur, and Matti Mäntymäki. "Barriers toward purchasing from online travel agencies." International Journal of Hospitality Management 89 (August 2020): 102593. http://dx.doi.org/10.1016/j.ijhm.2020.102593.

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Chen, Annie, and Norman Peng. "Recommending green hotels to travel agencies’ customers." Annals of Tourism Research 48 (September 2014): 284–89. http://dx.doi.org/10.1016/j.annals.2014.07.003.

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Hwang, Ha-Cheong, and Nam-sik Jeong. "The Influence of Fairness of Wholesale Travel Agencies on the Organizational Commitment and Management Performance of Land Travel Agencies : Focused on the perception of employees at land travel agencies." Journal of Tourism and Leisure Research 31, no. 6 (June 30, 2019): 225–48. http://dx.doi.org/10.31336/jtlr.2019.6.31.6.225.

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Ida Ayu, Putri Widawati. "Eksplorasi Corporate Social Responsibility (CSR) Aplikasinya pada Industri Pariwisata di Ubud, Bali." Jurnal Bisnis Hospitaliti 10, no. 1 (June 25, 2021): 59–66. http://dx.doi.org/10.52352/jbh.v10i1.452.

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This study explores how to apply Corporate Social Responsibility (CSR) to the tourism industry, especially the Travel agencys in Ubud Gianyar. Is it in line with the concept of environmentally friendly travel? The implementation of CSR can be done by building stages, such as an understanding of mature in the implementation of CSR where based on understanding and practice CSR is carried out in accordance with 5 stages in organizational learning, namely the defensive, compliance, managerial, and strategic stages. This study used a qualitative approach. Data were collected through in-depth interviews with the company. From the seventeen existing travel agencies, eight travel agencies were interviewed. Most of the Travel agencys in Ubud are still at the reactive level, namely responding by providing support for stakeholder activities, although some of them have been proactive and active. The practice of CSR is only in the defensive and compliance stages, namely the building stage, such as building an image in the community. Only a few are already at the managerial and strategic level.

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Avelini Holjevac, Ivanka, and Lorena Bašan. "INTERNAL MARKETING FACTORS AND THE PERFORMANCE OF TRAVEL AGENCIES∗." Tourism and hospitality management 15, no. 1 (2009): 37–48. http://dx.doi.org/10.20867/thm.15.1.4.

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As participants in creating a tourism offering and as initiators of tourist demand, travel agencies represent a key segment of the tourist market. Hence, the business results of these tourism companies will have a direct impact on realising tourism traffic in destinations. This makes it essential to analyse the business results achieved and the performance of travel agencies. The outcome of the analysis of business results and performance, together with the weaknesses and strengths identified in the operations of travel agencies based on an analysis of internal marketing factors, represent a basis for managers in making business decisions, as well as in carrying out analysis and research aimed at achieving enhanced business results and greater performance of travel agencies.

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Latosińska, Jolanta. "Travel agencies in Łódź at the beginning of the 21st century: their origins, types and distribution." Turyzm/Tourism 25, no. 2 (February 7, 2017): 97–105. http://dx.doi.org/10.1515/tour-2015-0009.

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The article presents a continuation of research on the distribution of travel agencies in Łódź, carried out in the mid-1990s, 2006 and 2010 by academics from the Institute of Urban and Tourism Geography. Observations on Łódź travel agencies over the last 25 years lead to the conclusion that it is a dynamic phenomenon. Agencies appear and disappear, change their names and locations, as well as their aims and range of activity. The paper presents a short historical outline of travel agency development in Łódź, a classification of agencies based on aims and range of activity, as well as their distribution within city space. The conclusions concern certain limitations and threats to the further development of Łódź travel agencies resulting from external (formal) and internal causes.

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Martin, Enid, and Dr Adarsh Batra. "NEW NORMAL PRACTICES- THE CHANGING ROLE OF TRAVEL AGENCIES IN BANGKOK POST-PANDEMIC WORLD." BSSS Journal of Commerce XIII, no. 1 (June 30, 2021): 42–54. http://dx.doi.org/10.51767/joc1304.

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This study seeks to find out how travel agencies are dealing with this situation of covid19 and what measure are they thinking of using to overcome this situation. The study will also investigate how the travel agencies deal with the aspect of technology, collaboration, trust, and safety of their customers or the tourist traveling with them. A qualitative research method with the semi-structured interview was chosen by the researcher to gather information from travel agencies within Bangkok. The constant comparative analysis was used to analyze the data collected by 8 travel agencies in Bangkok. The result revealed that the travel agencies have looked at technological development by using a different type of social media or otherwise using the help of the internet to a more advanced level. They also care about their ongoing relations with the collaboration they have like the hotels, sightseeing company, etc., and are focusing on maintaining their relationship with them in the future as well and help in the growth process. The most important aspect that the travel agencies have focused on is the safety and trust-building among the customers or the tourists visiting the destination with them.

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Mazurek-Kusiak, Anna. "Model of Tourist Service Purchasing Decisions in Travel Agencies." Folia Turistica 58 (June 30, 2022): 9–33. http://dx.doi.org/10.5604/01.3001.0016.0328.

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Purpose. In this study, a model is developed for making purchasing decisions by consumers on the travel agency market. Method. Research on the purchasing process by tourists was carried out applying the diagnostic survey method. Making efforts to ensure that research on the behaviour of consumers regarding tourist services and determinants concerning participation of Polish society in tourism are characterised by reliability, the selection of the sample was purpose-specific, while the control variables were region, gender, type of residence (city, village) and age. The community structure was determined as 0.01% of the entire Polish population (precisely, 3,071 persons). Data from the surveys were developed in the Statistica 13.3 program using the logistic regression model. Findings. Prior travel traditions, fashion and desire to rest influence the need to travel. Stimulating the need for travel is necessary to start the purchasing process by a potential consumer of tourist services. When choosing a travel agency, potential tourists are mainly guided by a wide range of tourist services catalogues, the number and attractiveness of last-minute offers, as well as trip safety. However, to attract loyal customers, a travel agency should primarily take care of after-sales contact, send birthday and holiday wishes to its clients, efficiently respond to all types of queries, and quickly and reliably respond to complaints. They should also make sure the website of their travel agency is interesting. Research and conclusions limitations. The characteristics of the participants constitute a limitation, as they all come from Poland. Therefore, future research must replicate this study with residents from other geographical and cultural contexts to generalise the present findings to Europe. According to some researchers, using multiple regression analysis and null hypothesis significance testing is not an appropriate scientific practice. Better results are presumed to be obtained by using asymmetric case outcome modelling. Practical implications. The research results may be helpful for travel agency executives and other tourism entrepreneurs. Knowing the factors that influence the choice of a travel agency and the correct after-sales contact with the tourist will help tour operators gain regular customers. Originality. The innovativeness of the work concerns developing a new graphic model of tourist behaviour on the travel agency market. To indicate the determinants of travel, factors influencing the purchase process and the choice of travel agencies, and how the post-sale contact between tour operators and tourists should be conducted. Type of paper. In the article, the results of empirical research are presented, based on which the theoretical model of tourist behaviour on the travel agency market was created.

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Vučetić, Aleksa. "Managerial perception of employees in travel agencies in Montenegro." Tourism and hospitality management 18, no. 1 (June 2012): 127–40. http://dx.doi.org/10.20867/thm.18.1.9.

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Many developing countries strive, through stimulating employment policy in tourism sector, to ensure the new opportunities for development. Specificity of perception of managers in that respect is influenced by a lot of factors, from personal characteristic of managers, internal forces of travel agencies, migrations and performance of workforce, and business cycle of a travel agency. It is also very important that managers do not prefer the „hard“ to „soft“ approach in human resource management, because that would demotivate human resources in the long run, and thereby jeopardize the competitive advantages of travel agencies. The basic aims of the research are to find dominant type of manager`s approach in human resource management, and manager`s motivation tchniques in travel agencies in Montenegro. General scientific methods of cognition, observation, surveying and the statistical method are used in the paper, and as regards special scientific methods of cognition, the methods of abstraction and concretization are used. The basic hypothesis in the research is that, managers in travel agencies in Montengro, favorable „soft“ approach in human resource management, and non-matherial tehniques of human resource motivation. Research finding is that with combined motivation techniques of human resource motivation (material and non-material), managers could provide more significantly business results than they are nowadays in travel agencies in Montenegro.

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TURPCU, Eray, and Muhammet Furkan KILIÇ. "A GRUBU SEYAHAT ACENTALARININ PERSONEL SEÇİM KRİTERLERİNİN AHP YÖNTEMİ İLE DERECELENDİRİLMESİ: NİĞDE İLİ ÖRNEĞİ." SOCIAL SCIENCE DEVELOPMENT JOURNAL 7, no. 33 (September 15, 2022): 321–35. http://dx.doi.org/10.31567/ssd.691.

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It is an undeniable fact that the attitudes of the personnel, which are important for the activities of travel agencies, in the recognition of the agency and in increasing its quality. Therefore, the evaluation criteria of these people are as important as the quality and success of the personnel working in the travel agency. In this study, it is aimed to determine which criteria are important in personnel selection of Group A travel agencies in the Niğde province. For this reason, with the criteria established for personnel selection, a questionnaire was created for Analytic Hierarchy Process, one of the multi criteria decision making method, in order to consult the ideas and opinions of the managers of Group A travel agencies in Niğde province, and data were obtained. In the study, “Educational Background, Computer Experience, Experience, Reference, Being Reliable, Physical Characteristics of the Person, Foreign Language Knowledge and Communication Knowledge” was determined as the personnel selection criteria for agency managers. Keywords: Group A Travel Agencies, Personnel Selection, Analytical Hierarchy Process, Nigde Province

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Andrusiak, Natalia, Nataliia Anipko, and Oksana Smyk. "ANALYSIS OF TOURIST DEMAND CHERNIVTSI IN THE DIRECTION OF EGYPT IN 2020." GEOGRAPHY AND TOURISM, no. 59 (2020): 45–50. http://dx.doi.org/10.17721/2308-135x.2020.59.45-50.

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Purpose. Analyze the results of surveys of tourists who used the services of travel agencies in Chernivtsi in the direction of Egypt in the 2020 season and identify "weaknesses" and "strengths" in the activities of travel agencies. Methods. On the basis of the compiled questionnaire, a survey of tourists and processing of survey results was conducted. Tourists who used the services of travel agencies in Chernivtsi in Egypt were involved in the survey. The research methods of computer technology, statistical, comparative, survey was used. Results. The results of a survey of tourists who used the services of travel agencies in Chernivtsi in Egypt direction in season 2020 are analyzed. It is determined what factors influence the tourist's choice of travel agency, what sources of information about tourist products are crucial for the tourist’s choice, the share of tourists lost by travel agencies who planned to use their services but refused, the reasons for refusing the services of the recommended agency, the reasons for choosing Egypt for vacation, analyzed how tourists assessed the quality and safety of travel services in Egypt in the pandemic year 2020. Insufficient knowledge of the manager about the tourist product, incomplete and uncertain answers to questions about the border crossing procedure, the list of laboratories where the PCR test result can be obtained and the information that should be in the test result form, insufficient given time for the tourist, the reluctance of the manager to work with the tourist. Scientific novelty. A new survey of tourists was conducted, the results of the study were processed and further directions in the improvement and future development of travel agencies in Ukraine were identified (on the example of Chernivtsi). Practical significance. The practical significance of the study is to use the results to critically analyze the activities of travel agencies, identify "weaknesses" and "strengths" in their activities and find new ways to develop and improve, in particular, why the question of choosing a tourist product and a travel agency remains problematic for tourists.

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Journal articles on the topic 'Travel agencies'

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