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Dissertations / Theses on the topic 'Travel agency'
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Guo, Yingying, and Kai Sun. "Relationship in Travel Agency: A case of Chinese International Travel Service." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13850.
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Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. The paper purpose is to find out any interrelation between travel agency and client. This is aimed by a case study in a Chinese Travel Agency. Aim – the aim of this paper the factors which affect the relationship between client and travel agency. This study will help to reader about the knowledge of the factors which can be helpful for travel agencies to improve their relationship with their clients. Research question – how can these factors including service quality, customer satisfaction, and membership relationship and CRM be used in order to establish good relationship between tourists and travel agency? Method – in this paper, a positivistic point of view is embedded, and then we chose to use a case study design in a travel agency. In addition, we used primary and secondary for gathering the data. The research question was answered in the analysis with the combination theoretical framework and empirical data from a real case of Chinese International Travel Service (CITS). Finding – this paper mentioned four factors including service quality, customer satisfaction, membership relationship and customer relationship management be used in order to create long relationship between tourists and travel agency. Service quality has become a factor important in the overall tourism experience, and one which ultimately dictates is the success of the tourism business. Service satisfaction is a crucial point for firm to keeping the long relationship with customer. A membership relationship is a formalized relationship between the firm and an identifiable customer that often provides special benefits to both parties. Customer Relationship Management (CRM) focuses on managing the relationship between a company and its current and prospective customer base as a key to success. Conclusion—though observing the travel agency‘s situation, authors used four factors to analyze what the problems they are, and give firm‘s suggestion about how to use the factors to maintain and enhance the relationship with customer.
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Chen, Wei. "Travel agency marketing : a study of Changsha, China." Thesis, University of Derby, 2003. http://hdl.handle.net/10545/323788.
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This thesis constitutes an explication of tourism marketing in P.R. China. It identified the predominant factors at influence the marketing operations of Chinese travel agencies and explored the marketing mix approaches adopted by them. By studying Changsha, the research revealed that tourism marketing in China is a complex phenomenon. The great geographical and cultural distances mean the marketing theories, which are widely utilized in western countries, could have different effects on the oriental developing country. An even more important distinction is that China is a socialist country but the reforms have begun to introduce the capitalistic market economy from the end of 1970' s. Central government protected the travel agency market and significantly influenced the business for 20 years. The marketing concept is a new idea for Chinese entrepreneurs in tourism industry, therefore they are learning to utilize the tool to achieve their goals. With China's entry into the WTO (World Trade Organisation) at Nov. 2001, it meant that every travel agency in China would face the new challenges and opportunities in a free market environment. Based on a combination of research methods with semi-structured interviews, observations and the review of secondary data, the research provides a picture of the current market situation of the Changsha travel agency industry. It reveals that the role of Chinese travel agencies is larger than that of those in western countries. Travel agencies in Changsha work as the organiser, retailer, educator and advocator in the industry. They have begun to use the integrated marketing mix tools to maintain their marketing share and keep on improving their management and technical skills.
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Smith, Anita. "Strategies for E-Commerce Adoption in a Travel Agency." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5943.
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In 2016, online travel sales increased 8%, resulting in profits increasing to over 565 billion U.S. dollars. Traditional travel agencies in brick-and-mortar storefronts are facing challenges related to competing with online travel agencies (OTAs), attracting new customers, and retaining existing customers. The purpose of this qualitative case study was to explore the e-commerce processes, business models, and strategies that leaders of traditional travel agencies use to compete with OTAs. The study sample consisted of 8 travel professionals from 3 small travel agencies located in the mid-Atlantic region of the United States. The conceptual framework for this study was Rogers's diffusion of innovation theory. Data for the study were derived from semistructured interviews, review of travel agency documents and websites, and review of interview transcripts. Data analysis and methodological triangulation included coding, organizing, interpreting, and summarizing data to identify themes. Four themes emerged: the effect of e-commerce on travel agents' performance, competing with online travel agencies, marketing strategies to attract and retain customers, and e-commerce processes used in travel agencies. Fifty percent of travel agents' business declined, and performance decreased because customers used OTAs or e-commerce websites to purchase vacations. Travel agents specialized in niche' travel destinations to compete with OTAs. Travel agents differentiated products and services to attract and retain customers. Leaders may use the findings to develop strategies, improve business processes, and profitability, thereby, increasing revenues, creating jobs, and providing income for families.
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Engvall, Maria, Johannes Fritz, and Sofia Kindh. "Offline vs. Online: Who buys where? A customer segmentation study of travel agencies." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18315.
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Background: It has been shown that people travel much more nowadays than ever before. Since the Internet and the e-commerce have been developed the ability to book trips online has been enabled. There are now two dominant ways of buying trips, online or offline. The survival of traditional travel agencies has been questioned and some thinks that there will be no need for them in the future. Therefore it would be interesting to see who books trips at traditional and online travel agencies. Purpose: The purpose with this study is to understand which segments that are purchasing travels at traditional travel agencies and online travel agencies by examine demographic, psychographic and behaviouristic segmentation in the region of Jönköping. Further, in the region of Jönköping, examine advantages and disadvantages of buying trips at an online versus offline travel agency. Method: In order to fulfil the purpose and answer the research questions the authors will use a quantitative method. The quantitative data will be gathered through a questionnaire after pilot studies have been conducted. SPSS 19.0 will be used in order to analyse the data from the questionnaires. Conclusion: The segment of traditional travel agencies is older people with high income while the segment of online travel agencies is younger people with lower income. Advantages of traditional travel agencies are their ability to provide service, customize a trip and give expert advice. Online travel agencies have its availability, price comparison service and comfortable way to buying trips as their advantages
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Wang, Anna, and Ingemar Weiner. "Kommer den fysiska resebyrån att överleva? : En undersökning om konkurrensen mellan den fysiska och virtuella resebyrån." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30781.
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Syfte: Syftet med denna uppsats är att undersöka hur det kommer sig att den fysiska resebyrån finns kvar och hur framtiden ser ut hos dessa i och med teknologins snabba framväxt. Metod: Denna studie utgår ifrån en kvalitativ metod. För att samla in data till empirin har tio semistrukturerade intervjuer genomförts med olika resebyråer belägna i Stockholm, via personliga möten, telefon och e-post. De resebyråer som undersökts är Jade Travel, Lotus Travel, Resevaruhuset, Resecity, Apollo, Ving, Nygren & Lind, Jorden Resor, BIG Travel och Globetrotter. Teoretisk referensram: De teorier som använts i studien behandlar konsumentbeteende, distributionskanaler, servicescape, dynamiken av servicemötet och relationen mellan konsument och resebyrå. Slutsats: Den fysiska resebyrån har i och med teknologins framväxt förändrats på så sätt att dagens fysiska resebyråer värderar det fysiska servicemötet med kunden. En del fysiska resebyråer har minskat i antal men servicekvaliteten tillsammans med kompetens och kunskap hos de anställda i resebyråerna har blivit högre, detta föra att kunna konkurrera mot andra resebyråer och deras virtuella tjänster samt för att skapa en relation med konsumenterna.<br>Purpose: The purpose of this essay is to examine why physical travel agencies still exist, and what the future looks like for those agencies since the technology's rapid growth. Method: This study is based on a qualitative methodology. Ten semi-structured interviews have been conducted for the empirical data. The interviews were held with various travel agencies located in Stockholm through personal meetings, telephone and e-mail. The travel agencies who participated in the interviews was; Jade Travel, Lotus Travel, Resevaruhuset, Resecity, Apollo, Ving, Nygren & Lind, Jorden Resor, BIG Travel and Globetrotter. Theoretical framework: The theories that have been used in this essay are consumer decision making, distribution channels, servicescape, the dynamics of the service encounter and the relationship between customer and travel agency. Conclusion: The physical travel agency has since the technology's development changed on a way that today's physical travel agencies evaluate the physical service meeting with the customer. Some physical agencies have decreased in number but the quality of service along with the skills and knowledge among employees of the travel agencies has increased, therefore to compete against other travel agencies and their virtual services, and to create a relationship with the consumers.
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Lumyong, Rotjarek, and Suppalak Suksom. "Service Quality of Thai Travel Agency, Thailand Resor AB, in Sweden." Thesis, Mälardalen University, Mälardalen University, Mälardalen University, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-7789.
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<p>The customers perceived all 5 SERVQUAL dimensions; tangibles, reliability, assurance, responstiveness, and empathy, pertaining service quality performance at low level when compared with their expectation. Thailand Resor AB should fulfill these 5 gaps and pay attention at assurance dimension concerning conveying trust and confidence because of the highest gap. The dimension of tangibles (equipment, physical facilities, etc.), empathy (ability to see through the customer’s eyes), responstiveness (willingness to help and provide prompt service), and reliability (doing what company have promised) were adjusted consequencely. The respondents highlighted the following key quality factors of their expectations; be treated with respect, be listened to and be dedicated attention, more friendly staffs, get the accoracy information. Some respondent have fuzzy expectations that he company have to further discover the real expectations by providing gauidance to their staffs to encourage them to ask questions.</p>
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Kim, Tae-Jun. "The current internet marketing status of Korean travel agency web sites." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999kim.pdf.
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Kangasmäki, Heini, and Maja Koskelainen. "How Important Is an Image? : Dutch Travel Agencies' Perception of Sweden as a Travel Destination." Thesis, Karlstad University, Division for Business and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-59.
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<p>Nowadays, when the world feels smaller as a result of the increasing flow of information, the competition of tourism between countries is getting bigger. This has caused that the marketing of the country has become vital. It is important for the country to send out the right signals so that the tourists have the right image of a destination. Once the image has been created, it might be hard to change it.</p><p>Scandinavian Travel Agent AB is a company arranging different trips around Scandinavia. They work as incoming agent for foreign tour operators, which they help with different types of travel arrangements in Sweden, Norway, Denmark and Finland. Now they want to expand their business to other countries, and at the same time they want to identify how Sweden is seen as a tourist destination. We helped them with this by investigating travel agencies and tour operators in the Netherlands.</p><p>Our purpose with this thesis was to find out what kind of picture the Dutch travel agencies and tour operators have about Sweden. Furthermore, we wanted to know how the Dutch market looks like considering the trips to Sweden. To be able to analyze the phenomena of image we have taken closer look at the decision- making process, which was originally created by Mathieson and Wall (1984). It contains four areas (tourist profile, travel awareness, destination resources & characteristics and trip features) that have effect on the decision making process. Since we thought that image also has a big influence on the tourists’ decision, we chose to investigate that subject as well.</p><p>With the help of our theories we created two different questionnaires, one to Dutch travel agencies/ tour operators having Sweden as a travel destination, and one to Dutch travel agencies/tour operators not currently offering trips to Sweden. After receiving the answers we interpreted them together with our theories and we found out that the respondents have a correct image of the reality. Sweden’s nature with the forests, water and snow were some of the most common parts of their image. Stockholm was also a prominent feature together with beautiful and clean nature. Sweden was also seen as a modern and safe country with high quality. Some respondent also mentioned space, but it was not as common answer as we expected.</p><p>Regarding the image, we found out that an image handles both a person’s affective and cognitive images, which arises from many different sources and influences. After doing this research our believes, about the image as a part of the decision making process, were strengthened. Therefore we saw the need to change the already existing model.</p><p>Our suggestions to the Scandinavian Travel Agent AB, is to first contact the travel agencies/tour operators who are currently offering Sweden, since they seem to be most interested in expanding to Sweden. Among the other travel agencies/tour operators an interest has to be aroused. This can depend on the fact that companies with Sweden can see the demand and the opportunities better than the companies who do not have Sweden.</p>
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Zhu, Tao. "Cultural influence on visitors' perceived service quality of a Chinese travel agency /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1426121.
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Yang, Jie, and Yanfei Yan. "Customer Relationship in Tourism Industry : A case study of Swedish travel agency." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9912.
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Bennett, Marion. "Information technology and travel agency : an assessment of present and future impact." Thesis, University of Reading, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.280312.
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Ylänne-McEwen, Virpi Talvikki. "Relational processes within a transactional setting : an investigation of travel agency discourse." Thesis, Cardiff University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.399144.
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Тимошенко, Юлія Вікторівна. "The role of a travel agency interior design in tourism product promotion." Thesis, Київський національний університет технологій та дизайну, 2020. https://er.knutd.edu.ua/handle/123456789/15366.
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Picone, Chiara <1987>. "L’evoluzione delle Online Travel Agency nel panorama turistico internazionale. Il caso Booking.com." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/6413.
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L’intermediazione, costituisce il comparto turistico che più è cambiato
per effetto di internet e delle sue applicazioni.
Fondamentale, il comportamento del turista che, evolvendosi, ha
innescato, a catena, una serie di cambiamenti sul modo di operare delle
imprese turistiche, dalle classiche agenzie di viaggio, agli alberghi, alle
compagnie aeree sino ai tour operator online.
Per restare sul mercato, tutti gli operatori turistici hanno dovuto adattarsi
ed esser parte dei continui mutamenti in atto, con riferimento agli
aspetti telematici, ai grandi motori di ricerca, agli aspetti relazionali e
ai cambiamenti dell’individuo come viaggiatore e questo ha portato, e
continua a portare, ad una continua evoluzione delle strategie adottate
dagli agenti coinvolti.
Il presente lavoro ha, quindi, lo scopo di analizzare, nello specifico,
l’evoluzione delle OTA (online travel agencies) dalla loro nascita sino ai
giorni nostri e comprendere il modo in cui il cambiamento del sistema
turistico abbia influenzato ed impattato sulle strategie di mercato
adottate dalle stesse.
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Frenclová, Jana. "Analýza trhu zájezdů na prodloužené víkendy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76394.
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Thesis processes informations about tours for extended weekends market. It is divided into two parts. The first one explains main terms used in the thesis. The second one is a detailed analysis of the tours and gives information about supply side and demand side of the market. On the basis of discovered facts, some advices are suggested in order to improve successfulness of travel agencies.
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Wang, Yi-wen, and 王怡文. "The Research of travel agency business model —A case study of “Lion Travel agency”." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/24677710420168907638.
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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>101<br>The study aims to work out a way to profit from the tourism industry by identifying and analyzing the components of business models. Based on the analysis and discussion on the components of business models, the study summarizes a business model which can help the travel agencies get sustainable profits.
Oriented to the qualitative research, the study adopts case analysis, literature analysis and in-depth interview. Lion Travel agency is selected as the object among the travel agencies in Taiwan to conduct case study, and it is based on which the related literatures and reports are collected, and the problems related to business model are sorted out. Focusing on the business models of tourism industry, the study concludes 8 components including consumer value, market segmentation, revenue mechanism, industrial status, pricing, value activity, resource capacity and cost analysis. Based on those components, questions are designed and used in the interviews with the staff of Lion Travel. The interview results are studied in a comparing analysis along with the collected literature, in order to work out the business models in tourism industry. The findings are listed as follows.
1. Consumer Value
To establish the industrial status and the foundation of revenue sources, consumer value is both the starting point and the terminal of all components in business models. It is based on the defined consumer value that the all the components can develop related value activities, and to achieve the final goal - meeting the consumer value. Thus it’s crucial for a company to set the goal for consumer value.
2. Market Segmentation
Market Segmentation is a component that based on consumer value (consumer demands) and worked via value activities.
3. Revenue Mechanism
Revenue Mechanism takes the market segmentation (consumer demands) as the foundation and the combination of pricing and cost analysis as the reference, aiming to achieve the revenue goal through value activity operations.
4. Industrial Status
It is a component that establishes the industrial status based on consumer value (consumer satisfaction), meanwhile assisted by value activities and the resource capacity of the company.
5. Pricing
Taking the market segmentation (target market) as the condition, the cost analysis and industrial pricing as the foundation, pricing is a components which creates revenue by combining company resources and value activities.
6. Value Activity
Value Activity is the bridge among the components of business models, which enables the components cooperate and coordinate to produce correlations and finally to form the value chain of the company.
7. Resource Capacity
Resource Capacity of the company is the foundation for the other components to develop value activities, consisting of necessary labor force and materials in activities.
8. Cost Analysis
Cost Analysis is the foundation of pricing. The application of the resource capacity of the company (the statistics and analysis of information system) is one of the factors that reduces the cost. Especially in the meager profit market, the lower the product cost is, the higher the competitiveness is, and so are the profits.
The 8 components mentioned above are related to the company profits, and each of them can influence the profits. Aiming to create consumer value (consumer satisfaction), the company determines the price according to the market segmentation and cost analysis, creates revenue and establishes the industrial status during the process of value activities (sales and services) with the help of resource capacity. Only if the industrial status is established can the consumers be involved constantly. As more consumers are involved, company has to develop more diverse products to meet the market demands. By following this correlation chain, company can create profits sustainably.
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Gaprindashvili, Sopio. "Measuring perceived service quality at travel agency best travel." Master's thesis, 2012. http://hdl.handle.net/10071/6306.
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Classificação: M10 Business Administration (General)
Y40 Dissertations<br>A indústria de prestação de serviços tem-se desenvolvido por todo o mundo e o seu peso na economia aumenta de ano para ano. A avaliação dos serviços tornou-se importante para identificar factores para a melhoria destes. A melhoria da qualidade do serviço e uma boa percepção do mesmo irão levar à satisfação do consumidor, à sua retenção e a um passa-palavra positivo. O objectivo desta investigação foi medir a qualidade percebida do serviço prestado pela agência de viagens Best Travel. A revisão de literatura enquadrou-se na avaliação da qualidade percebida pelos consumidores de modo a ir ao encontro do objectivo da investigação. O instrumento SERVPERF foi usado para recolha de dados sobre as variáveis identificadas e sobre o modelo desenvolvido durante a revisão de literatura.
Foram usadas estatísticas descritivas e testes de hipóteses paramétricos e não paramétricos para identificar quais os aspectos que influenciam a percepção da qualidade do serviço prestado. De acordo com a revisão de literatura, variáveis como a idade, o género, a ocupação, o nível educational, o propósito da viagem, a frequência do uso dos serviços, a agência se franchisada e a localização da agência foram usadas para avaliar se alguma delas teriam influência sobre a qualidade da percepção do serviço.
Os resultados da regressão linear múltipla indicam que as dimensões Empatia e Confiança são as que mais contribuem para explicar a variabilidade da qualidade global do serviço. A regressão linear múltipla ainda permitiu concluir que as cinco dimensões da qualidade do serviço explicam uma proporção elevada da variação na qualidade global na agência de viagens Best Travel.
Por último, são indicadas limitações aos resultados apurados e indicadas pistas para investigação futura.<br>Service industries are developing throughout the world and their share in the economy is increasing every year. Service assessment has become important to identify factors for improving the service. Improving service quality and good perception of service will lead to customer satisfaction, customer retention, and positive word of mouth. The goal of this study is to measure the perceived service quality of the customers of Best Travel Agency. A literature review surveyed recent research on evaluation of customer’s perceived quality and provided the main guidelines to achieve the goal of the research. The SERVPERF instrument was used to collect data on the variables identified and the model developed through literature review.
Descriptive statistics and parametric and non-parametric hypothesis tests where used to identify the aspects that influence the service quality perceived. According to literature review, variables such as age, gender, occupation, education, purpose of the trip, frequency of usage of the service, franchise, and location of the agency, were used to see whether any of them have influence on the perceived service quality.
The results of the multiple linear regression analysis showed that Empathy and Reliability are the variables that contribute the most to explain the variability of the overall quality of the service. Multiple linear regression analysis also allowed concluding that the five dimensions of service quality explain a high proportion of the variation in overall quality of Best Travel.
Finally comes the conclusion, some limitations are identified and recommendations were given for further research.
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Wang, Yi-Wen, and 王怡文. "A study for Travel Agency Selection." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4yw7yk.
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碩士<br>國立臺北科技大學<br>工業工程與管理系<br>106<br>In todays society, everyone is under the pressure of the work, and when they want to stay away from this kind of environment for a while, the travel will be an option. However, there is no time for them to find information, book an airline ticket, book a restaurant, etc. Then it will go to find the travel agencys assistance, but the travel agency is how to choose it? And how should travel agencies meet consumer demand? If we first understand the consumers selection factors and selection criteria at the very beginning, then travel agencies can make profits by satisfying consumer demand for travel products and satisfying consumers.
This study first used the Delphi method, asked experts, and then used the questionnaire to calculate the criteria for scoring, leaving important criteria. Another questionnaire is for the general public to fill in, and then use the hierarchical analysis method to show the proportion of facets and guidelines, consumers more clearly know their needs in order to put forward their own needs to travel agencies. The travel agency can also better understand the needs of consumers.
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Lin, Chi-Kug, and 林紀孔. "Innovation business model of fictitious travel agency." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/19250715436605107977.
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碩士<br>中華大學<br>科技管理學系(所)<br>97<br>The financial crisis of 2007–2009 has been impacted on many aspects of business and caused crisis in travel industry. However there are many travel operators manage this crisis and create high revenue dramatically, especially operators those who focus on domestic traveling for Taiwanese or foreigners. The keys of success can be concluded as finding a market niche and segmentation, creating characteristic and establishing the innovation the business model. Therefore, if the travel agency wants to make the characteristic among their competitors, they have to make good use of the concept of virtual enterprise, develop the virtual travel agency's innovation business model. That is, they should segment of majority travel agency and tourist service websites in the market, as well as find business niche and the characteristic of their own, meanwhile controlling the risk effectively by the unique business model.
This research is based on the features of internet marketing and blog, outlines the virtual travel agency's main functions:
1. The website should provide information (or via related links) to the traveler who are long for sightseeing in Taiwan.
2. The website should provide the free customized service for itinerary to attract the potential customers. Once the customer input in the traveling budget, days, sightseeing spots, rank of hotel, and the system will respond shortly the customer itinerary along with assistant of service staff.
3. Before departure, all of reservation of accommodation, transporting, tickets, restaurant will be taken care properly. There will be service charge to overseas passenger when the documents and tickets are delivered to airport in person.
4. The website should provide advertising service to traveling operator and charge the commission fee for accommodation and shopping.
To summary of this research, there are five features for the innovation of business model in virtual enterprise of travel industry.
1. Bring the flexibility of virtual enterprise’s management into full display.
2. Integrate the customized service into enterprise
3. Fit the characteristic scene of Taiwan
4. Fully control of the operational risks.
5. The E-commerce is promising and potential for virtual enterprise.
All of this convinces that the virtual enterprise business model can segment market of independent travel, group travel and semi-independent travel, provide the creative options for oversea and domestic travelers, and attract young people to start their own business.
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CHEN, HUAI CHOU, and 陳淮洲. "The Creative Operation Strategy of Travel Agency." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/30399127292211174259.
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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>105<br>Abstract
The development of tourism in Taiwan depends largely on the government's policy of promoting the tourism industry. However, with the influx of foreign tourists coming to Taiwan, the opening of cross-strait navigation between mainland China's passenger freedom and the rise of Taiwan's national tourism, Competition mode by the number of groups the number of travel, to the consumer tailored service competition model, the amount of the amount of money from the high quality of service competition, how to find the market positioning lock the group, tailored for the consumer Exclusive trip, the establishment of a professional company brand image, is an important key to the survival of the tourism industry.
Regarding to the top, the use of the new business model should be embraced within this era of time in order to maintain the company's quality and standard through the business transformation. In this case, we have made a comparison between Lion Travel and Cola Travel, with an intention to study and modify an appropriate business model that can be used in studied company.
Here are some instruction to improve the performance of the studied company by studying the SWOT analysis, TWOS analysis and BCG analysis. 1) Reinforces the brand's exposure and character by increasing the use of internet marketing; 2) Enhances the value of localization within the product by integrating resources among local market; 3) Construct a highly-integrated information system and pricing structure in order to promote more effective integration of various departments within the company; 4) Assists outbound department in designing the souvenir that could represent specific market and culture.At the end we have reconstructed a new business model for the studied company's reference after we conducted an SWOT analysis, TWOS analysis and BCG analysis on the studied company.
Keywords: Travel industry, Innovative operation, Strategy
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Liu, Yi-ling, and 劉怡伶. "EMERGING EXPERIENCE ECONOMY OF BICKCYLE TRAVEL - A CASE OF GIANT TRAVEL AGENCY." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/57051542205539837624.
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碩士<br>國立聯合大學<br>經濟與社會研究所<br>100<br>Since Pine & Gilmore (1998) in their literature, "the experience economy era has come" (Welcome to the emerging experience of economy), since "experience" has been gradually enterprises attach importance to have realized that to take the experience way as operating and marketing strategy. The difference between the "experience economy" and the traditional economy (agricultural economy, industrial economy), is the experience economy, the pursuit of emotional and contextual shaping, create worthy of consumers' memories of the activities, and focus on the interaction between consumers and commodities.
The rise of environmental awareness and attitude towards life. "LOHAS" bike experience travel has become a modern leisure, to challenge themselves and the best sports, government and civil society efforts to form the New Culture Movement "of the bike. Increase in national income, the enhancement of the standard of living so that people in the material life is not fear of scarcity, coupled with the weekends implementation of people's leisure time increased, the pursuit of the public is not only material satisfaction, and further more to the pursuit of mental fullness of life, and therefore engaged in various types of recreational sports to become important in order to modern life.
The purpose of this study was to develop marketing strategies for the Giant tour and understanding of consumer choice travel reference, access to a total of 10 consumers and 22 bicycle enthusiasts, and thus the use of strategic experience modules and experiential media to construct the experience matrix for the theoretical framework base and to analyze the data through the decision strategy of the experiment (the DEMATEL), hope to get the following results:
1. An analysis from the different background variables, cycling and leisure target market to understand the real needs of consumers to build brand awareness.
2. Giant travel agency in the future refer to guidelines on the planning of the overall operations, draw up action programs.
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Sui, Kuei-Chen, and 隋桂珍. "Analysis on Business Strategy of General Travel Agency in Overseas-Travel Markets." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/shdkn2.
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碩士<br>國立中山大學<br>管理學院高階經營碩士學程在職專班<br>107<br>According to the 2018 annual report of the International Tourism Organization (UNWTO), the number of overseas tourists visiting the world has reached 1.4 billion in 2018. The growth of tourism in recent years shows that tourism has become one of the most influential influences of global economic growth and development. However, if tourism-related operators want to remain competitive, they must adapt to changes in the environment.
Taiwan''s overseas travel market is the main business body of travel agencies. Therefore, this study explores the factors affecting the number of overseas travel destinations in Taiwan and the competition strategies and improvement methods of travel agencies in the overseas travel market. The research uses Porter''s five forces and correlation coefficients to analyze the trend of overseas travel of Chinese people, and the results can be used by relevant industry players.
The results of the study show that the middle-aged population in China is the most influential part of domestic tourism market in the overseas tourism market, regardless of the tourist season or the growth of tourism. Based on SWOT and five-force analysis, the continued increase in the preference of overseas Chinese for overseas travel is a big plus for travel agencies. The product homogeneity is high, and the price competition between the operators is large. The large travel agency, Evergrande, also compresses the space of small and medium-sized operators. The international natural disasters and geopolitical tensions have greatly increased the business uncertainty factors. The development of technology has made online travel websites. Increasingly strong, the country’s package travel is naturally affected by the increase in low-cost flights and self-help travel. However, the development of technology promotes the development of online communities, plus specific countries or specific ways of tourism. The increase in demand has brought different marketing opportunities to domestic tourism operators.
Taiwan''s overseas travel market is the main business body of travel agencies. Therefore, this study explores the factors affecting the number of overseas travel destinations in Taiwan and the competition strategies and improvement methods of travel agencies in the overseas travel market. The research uses Porter''s five forces and correlation coefficients to analyze the trend of overseas travel of Chinese people, and the results can be used by relevant industry players.
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CHENG, YI-WEN, and 鄭伊雯. "Where is The Future of Travel Agency Ticketing Staff?- Exploring the Rise and Fall of the Travel Agency Ticketing Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/26ts5w.
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碩士<br>國立高雄科技大學<br>觀光管理系<br>107<br>Part of the value of travel agency services have been replaced gradually by the development of Internet communication, which has led many people to choose fast, instant Internet services, such as airline online shopping tickets, platform comparison network (Skyscanner, Expedia), etc. as indicators for purchasing travel products. The gradually transparent tourism products, together with the airlines, want to take full advantage of the profits, and no longer give the travel agencies a refund system. When the airlines are not in the best position, the airlines directly sell the tickets on official website. The passengers directly purchase tickets on the website so that the travel agency's sales of the tickets are getting less greatly. The impact on the travel industry is tremendous, thus affecting the survival of the ticketing staff of the travel industry.
This study will use the in-depth interview method of qualitative research to interview 8 experienced and experienced ticketing staff in the travel industry. In the old, middle and young generations in different periods will explore the rise and fall of the travel agency ticketing in a simple way. This study will get a conclusion to find better strategies for ticking staff to develop other ways for their own survival space while facing dramatic changes and the market partition.
The results show following improvement strategies are proposed for the current problems: 1. Do not participate in price competition, and advocate the concept of user payment for consumers enhancing more services. 2. Provide passengers with more value-added services before departure. 3. Enhance the importance of after-sales service and handling emergencies. The above suggestions will provide the industry as a reference to improve competitiveness and service quality, and to improve the status quo. Through this research, we also let more people know that the travel agency ticketing staff is a Tibetan mirror person who is quietly working in the travel industry. The soul characters, ticketing professionals, often forgotten in their duties has been tested by profit competition of the industry.
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Lee, Chia-ling, and 李佳玲. "INVESTIGATING CUSTOMER''S BEHAVIOR FOR TRAVEL PRODUCT SHOPPING ON TRAVEL AGENCY." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/11743545441156188585.
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博士<br>南華大學<br>企業管理系管理科學碩博士班<br>101<br>E-commerce business grows substantially in decades, the travel website is fundamentally built the way tourism-related information is distributed and how buyers plan for and consume travel products. This study discusses consumers’ e-satisfaction and derivative behavioral intentions of the Internet on travel agency. An email survey was conducted to collect empirical data on e-travel agency shoppers in Taiwan. A total of 2,000 questionnaires were delivered and 853 effective samples obtained. The empirical results reveal that e-satisfaction is influenced by online risk, reduced transaction cost and service quality that then indirectly affects post-purchase behaviors. Furthermore, the travel product types show its moderating effects on those constructs to e-satisfaction. Additionally, product involvement has a moderating effect on e-satisfaction to post-purchase behavior. Surprisingly, online risk appears to positively influence e-satisfaction, since the provision of product information by travel agencies allows consumers to distinguish good-reputation online travel agencies form bad ones. It enhances e-satisfaction. Finally, some policy implications for the travel industry were also discussed.
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趙士清. "Research on the Factors of Employee Group Travel Selection of Travel Agency Factor." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6avk53.
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碩士<br>開南大學<br>觀光運輸學院碩士在職專班<br>107<br>The main purpose of this study is to understand the relationship between the factors and conditions of travel agency selection in the travel of employees before the travel abroad or domestic leisure travel activities, and to analyze the selection factors and conditions of different background variables on several variables. Related research.
This study takes & quote employee group travel selection of travel agency factors and Conditions & quote as a research tool, and its contents include four basic parts: passenger basic information, travel agency factor condition scale, travel agency satisfaction scale, and travel agency scale. A total of 400 questionnaires were sent out from 400 companies in the Taoyuan Park. The number of valid questionnaires was 393, and the effective questionnaire recovery rate was 98%. And using SPSS 14.0 statistical software for analysis, the research results show that: employee group travel choice on travel agency has five factors, respectively & quote characteristics, professionalism,visibility, service and image & quote. The factor of travel choice for employee group travel is“comfort, travel atmosphere, textured trip, attraction, and location with reputation”. Then, based on this factor, we conducted a cluster analysis and found that the employee group travel choice on travel agency can be divided into four important factors, namely, and quote emphasizing image reputation and quote, and quote focusing on professionalism and quote, & quote focusing on characteristics & quote and & quote focusing on advertising & quote. This study also analyzes the various ethnic groups and makes specific suggestions for the travel industry. Travelers must be more sophisticated in the service model based on customer needs, providing customized services and travel service categories to meet the needs of passengers, creating a unique competitive advantage. Under the current consumer-oriented business philosophy, high-quality travel products and services can only be provided by understanding the elements that employees' group travel truly values. Therefore, this study explores the considerations of travel agencies selected by employees in group travel, and provides a reference for travel operators' operational planning by studying the conditions of different selection factors and their requirements and expectations for service quality in the travel industry. Keywords: travel industry, travel choice motivation, travel industry service quality, group travel, overall customer satisfaction.
Keywords：travel industry, travel choice motivation, travel industry service quality,Employee group travel, overall customer satisfaction
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TSAI, YI-JUNG, and 蔡怡蓉. "The Study of Business Management on Travel Agency." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/sxd63b.
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碩士<br>嶺東科技大學<br>國際企業系碩士班<br>105<br>With the change of the times, traffic and information developed, travel has become one of the lives for modern people. Also, because of easy to get information, consumers can possess more choices and compare prices. Therefore, competition has become the main reason of profit declining and work rising for travel agency.
The main objects of study were business people who working in travel agency. By the business people viewpoint, it is direct way to understand the business management situations. The individual in-depth interview was used to collect for the first-hand data. The research findings showed the working environment of travel agency is high working hours and much more business. Although the using of network system improved the efficient in business, it also affected the life of business people. In addition, the main source of customers is service quality to introduce the new customers. Finally, The major relationship between different travel agencies is private friendship..
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Lee, Chen-Liang, and 李振亮. "The Branding Strategic Management for Travel Agency Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/t258an.
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碩士<br>國立高雄餐旅大學<br>旅遊管理研究所在職專班<br>100<br>Recently, Taiwan travel markets have been over expanded. Besides, the unstable international situation, natural disasters and wars have affected industries the travel directly or indirectly. Among the travel industries, vicious price competition is the only way to get the profit. Unfortunately, the worse travel quality comes with the vicious price competition. In order to get rid of this bad reputation, the formation of the brand of industry and strategic become more important. Since 1990’s, there has been increased discussion and research on the formation of branding, and branding is regarded as the most important singular method for high value added to a company due to the globalization. Branding and marketing are important; however, travel industry, more problems lie in the theories or methods of branding. Current theories and models of marketing are based on the business characteristics of large travel companies but not on those of small and medium enterprises. Therefore, it is necessary to develop branding and marketing procedures and strategies solely for the small enterprises.
This research is exploratory research, which uses literatures collection, in-depth interview with experts and Delphi Method to research the current development status of Taiwan’s travel agencies and feasible future business operation strategies of small and medium size of travel industries. In this research, the data was collected by in-depth interview and use qualitative and quantitative research methods to investigate. After two rounds of Delphi questionnaire surveys, the opinions from experts and travel agencies were merged and summed up with the environmental factor of the entire industry. Then, we accorded. Michael Porter’s competitive strategy, cost-leadership strategy, differentiation strategy and focus strategy to analyze the companies’ key success factors (KSF) and SWOT analysis of inner and outer factors. We built assessment factors of brand and strategic management
After analyzing and empirical researching, we have found out that industries don’t take focus strategy and the difference between differentiation strategy and cost-leadership strategy is differentiation strategy emphasizes on “brand image” and cost-leadership strategy emphasizes on “bargain with the suppliers”. Although these two strategies are different both of them emphasize on “enhance the customers repurchase intentions”. The conclusions of this research can assist the small and medium size of travel industries to collect and analyze the data during decision processes, and understand the advantages and disadvantages on managements, the customers emphasize, and what are the key success factors. According to those data, the firms can enhance their competitive advantages by developing suitable brand strategies and marketing and build a successful brand.
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Chen, Wen-Gan, and 陳文淦. "The Web 2.0 Strategies for Internet Travel Agency." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/57846455439055225731.
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碩士<br>國立臺灣大學<br>資訊管理學研究所<br>95<br>The scope of this thesis is to analyze the current Web 2.0 phenomena, its effects on Internet travel industry, and to identify Taiwan major internet travel agencies competitive advantages based on models of strategic activity system, five forces analysis and long tail theory. We propose four specific Web 2.0 services for Internet travel agencies to grow their business by concentrating on customers''needs.
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Lin, Wei-chin, and 林偉欽. "Research and Management of Freelancer of Travel Agency." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/17427695478776741288.
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碩士<br>國立中山大學<br>高階經營碩士班<br>103<br>According to Tourism Bureau statistics, there are more than 8 million tourists to visit to Taiwan and more than 11 million passengers to go abroad, tourism now is not only a trend all over the world, also has become an integral part of the daily life. The tour leader always plays a role of multiple function of tourism, from the journey atmosphere control, processing planning practice run, and even emergency management, all the guests will complete their dream by the tour leader. But the tour leader is not easy to cultivate in such a fierce competition of the travel agency industry. So it will be the most important issue that how to cooperate with the competency leader to provide satisfied service to customers. Therefore, this study is intended to find out the competition and cooperation between the tour leader and the travel agency, and to analyze special manpower management.
This qualitative analysis study will investigate the status of the tour leader of the labor market and the competition of travel agency by explore through literature from the Tourism Bureau statistics over the years and other academic research papers. It also will find out the business relationship with the agency and tour leader of the product features. It will also discuss the examination system is helpful or not to become a professional tour leader. Then it will take place field interviews with travel agencies to understand the management system of tour leader and through the interviews with tour leaders to understand their attitudes for travel agents. Through interviews with both sides, and then use induction to find the same ideas or differences between them.
Through this research, we can understand should not only provide contract between the travel agency and the tour leader of short-term labor relations because this customer service satisfaction to enhance the helpless. In contrast, travel agencies should set up special tour leader department according to their business scale and scope, taking into consideration the need for the responsible authority in the specialized management. In addition, travel agencies need to offer tour leader long-term and stable income security, welfare and educational pipeline. Then it will be helpful to maximize the effectiveness of the service to the guests.
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Wu, Chia-Yi, and 吳佳怡. "Establish Travel Agency Website Service Quality Measurement Scale." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/28291526162348889698.
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碩士<br>銘傳大學<br>觀光事業學系碩士在職專班<br>99<br>In this study, an instrument for measuring the quality of website in travel agency was developed and empirically cross-validated. The study considered how E-SQ, E-QUAL, WebQual and eTailQ perspectives could be integrated to develop the framework, using documentary analysis, modified Delphi method and content validity. Survey responses from industry; government; academics and 415 travel agency staffs and directors were used to verify the instrument for travel agency website via exploratory and confirmatory factor analysis, and seven dimensions, 15 standards and 50 indicators were identified of the travel agency website service quality measurement scale. The seven dimensions, in terms of customization and responsiveness, design, assurance, navigation, reliability, Informational fit-to-task, accessibility. The implications for travel agency website are also discussed.
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Li, Che-Wei, and 黎哲瑋. "Improvement Strategy of The Travel Agency Service Quality." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/18986901680741045087.
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碩士<br>中華大學<br>科技管理學系碩士班<br>100<br>In recent years, international tourism industry has been flourishing strongly and many countries have actively developed tourism and leisure industries to enhance market share. Travel Agency, with a higher market growth rate, are especially considered as a next shining star. To maintain competitive market advantage, it is critical to understand how to improve the service quality for the industry. However, unavoidable issues such as uncertainty and complaints often result in flaw of service, which in turn leads to a decrease in consumer satisfaction. If there is a repairing strategy before flaws occur, the quality of service can be effectively enhanced.
Past studies through lack of recognition and repairing strategy of two-stage mode for the service repair management strategies, therefore this study will draw a similar pattern of travel agency service quality repairment strategies. First in lack of service quality travel agencies will be through the 305 customer questionnaire data and application of IPGA mode to find critical gaps of the travel agency inside, network and local tour leader in service quality. In repair strategy service quality travel agencies will be through the 5 South East Travel Service managers, integration of the gap severity and rate of repairmen in the quality function deployment method to find travel agents the best repairmen strategy. Finally, the study found, in“travel agency internal service quality”critical gap in the best repair programme for“quickly processing customer of needs”, and“travel agency network service quality”critical gap in the best repair programme for“enhance the website equipment”, also“travel agency local tour leader service quality”critical gap in the best repair programme for“strengthen the tour leader education and training”, and to this results made related recommendations, to for travel agency related managers and scholars of strategy reference.
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Huang, Tzu-Jung, and 黃姿蓉. "Business Strategy Analysis of S Travel Agency Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/s4mpae.
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碩士<br>國立臺灣科技大學<br>企業管理系<br>105<br>This study chooses S company, a travel agency, as a case study, to analyze its competitive strategies in the current highly intensive tourism industry in Taiwan. We found that S company is likely to enhance its brand competitiveness by using interior advantage and environment outside. For instance, S company promotes its service advantage by completed products, integrated employees’ educational training and CRM system. S company, however, still faces serious O2O and foreign competitors (OTA) challenges same as other Taiwanese travel agents.
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Cheng, Tun-Chien, та 鄭敦謙. "Ｍulti-Channel Integration : A Study of Travel Agency". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/zfz477.
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碩士<br>淡江大學<br>管理科學學系企業經營碩士在職專班<br>106<br>In recent years, with the vigorous development of the tourist industry and market competition has become increasingly fierce. Customer’s demand for tourist product is not merely the provision of services. With technology growing and changes in consumer behavior, and then there are more interactive between physical and virtual access. Therefore, many companies have gradually used a multi-channel integrated business model, through the virtual and integrated business model to increase customer retention and participation, and create the business profits.
This paper is using qualitative research and case analysis to studies the problems case company is facing in the access structure. And though the depth interviews with senior managers of case companies to analyze and recommend suitable access business model to increase customer base and market share.
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Tu, Feng-Chih, and 涂峯智. "Competitive Analysis in Class-A Agency Industry-An Example of Travel Agency B." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hr9s54.
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碩士<br>國立高雄應用科技大學<br>高階經營管理研究所碩士在職專班<br>106<br>The internet has been changed of the ways of communications and consumptive habits in human beings, so that trading pattern in business has been changed as well. It is a great impact on travel industry if traditional transaction in business can not catch up of the most recent trends of E-commerce. It is easy to be marginalized in traditional travel industry because it is not difficult for consumers to reach information online as well as user-friendly E-commerce. Changing and dealing with new generation of E-commerce for localized Class-A travel industry is critical. Based on the reasons above, this study was conducted based on theory and clinical experiences and applied to companies. The purpose of this study were (1). discuss the current situation of type-A travel agency (2). discuss the current situation of Class-A Travel Agency industry (3). analyze of the business strategy of Class-A Travel Agency (4). analyze of the business strategy of travel agent B (5). analyze the strategy of transformation of travel agent B (6). analyze the relationships between travel agent B and Class-A travel agent, including products, itineraries, and supply chains. This study was used SWOT to analyze and discuss their competitive strategies to propose newly marketing strategies and analysis.
Case study and qualitative interview were used. SWOT, TWOS, and Porter five forces analysis were used to analyze "B International Class-A Travel Agencies". Six people were included to the qualitative interview. Study results were: first, marketing strategies for Class-A travel agents need to be transformed to make an innovation in products based on customers’ demands; secondly, to develop comprehensive web-marketing channels via setting up a solid website, to use Online Travel Agency (OTA) platform to sell traveling products, product line marketing activities, and to expand other new types of web channels; third, to develop comprehensive promotional strategies to content with customers’ needs and promote seasonal traveling products through line’s thumb-up activity; fourth, regarding to market segmentation, setting-up flexible prices for different products and resources of customers is a pricing strategies to increase profit margins of traveling products.
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Wang, Yaw-dong, and 王耀東. "A Study of The Travel Agency Regarding The Crisis Cognition And Reponse Behavior--The Yunlin, Chiayi and Tainan Area Travel Agency." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/7pedk9.
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碩士<br>南華大學<br>旅遊事業管理研究所<br>95<br>This study investigated the travel agency for peacetime crisis cognitive and response when an emergent crisis occurs, Which focus on the Yunlin、Chiayi and Tainan area of 256 travel agents. Of this study was to survey and census form, These region of the cloud over travel agency manager positions to collect data, a total of 188 valid questionnaires. Research methods are Descriptive Statistics Analysis、. Inferential Statistics、One-way of Analysis of Variance、Scheffe s Posteriori Comparison、Chi-Square Analysis and Reliability Analysis . The results showed :1. Retail travel agents of small business mainly, set up 10 years in the mainland as the main business lines majority. 2. Very few travel agents because of the different nature of the crisis and cognitive differences. 3. Travel agencies belong to different strain-behavior will lead to the differences. 4.Cognitive crisis and emergency reponse between some significant differences related. 5. Faced with the crisis, we must seek external assistance. 6. That the majority of SARS affected trading was more serious. 7. The terrorist attacks will be the majority affect for tragvel agency business in the coming year. The focus on the three major public chairman of the Associations to do interviews with experts, and with the questionnaire survey done over the cross-cutting analysis, to be more convincing.
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Chen, Yen Pei, and 閻培貞. "Applying Data Mining on Travel Agency Databases for Customer Satisfaction Factors – A case of Japanese route in a comprehensive travel agency." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/cf7uf8.
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碩士<br>國立臺北護理健康大學<br>旅遊健康研究所<br>102<br>Tourism is a highly competitive industry. Customer satisfaction is the key of success of travel agencies. The aim of this study attempts to explore the factors of travel satisfaction that using data mining process. Based on a literature review, researchers find out the nine factors of customer satisfaction: (1) four factors of tour plan: accommodations, meals, bus, and travel arrangement; (2) two factors of business staff ; (3) three factors of tour guide. In the data mining process, the data came from 540 groups visiting Japan. Statistical regression can predict the factors that affect customer satisfaction. The results found that customer satisfaction has been influenced by accommodation, meals, bus, and travel arrangements; information offer by business staff and friendly service also has significant influence; tour guides for professional personnel knowledge and special processing conditions also have a significant impact. However, the attitude of tour guides has no significant impact on tourist satisfaction. The contribution of this study is to identify the practice as a preliminary inquiry satisfaction factors and the value of the information can provide as a reference.
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Hou, Te-Li, and 侯德立. "The Study on the Relationship among Brand Image, Perceived Risk and Behavior Intention for L Travel Agency and U Travel Agency." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/z8ty26.
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碩士<br>中國文化大學<br>觀光事業學系觀光休閒事業碩士在職專班<br>105<br>In recent years, the numbers of tourists continue to increase in Taiwan, to attract travel agencies cooperating with airlines for travel. This study examines the correlation between brand image, perceived risk and behavioral intent. We carried out questionnaires on the participants who participated in the L Travel Service or the U Travel Service. The questionnaire was distributed at the exit hall of the Taoyuan International Airport in 2017. 377 valid questionnaires were collected for descriptive statistics, reliability analysis, factor analysis and regression analysis. After analyzed and verified the hypothesis, the result shows that H1: brand image has a negative impact on perception risk; H2: brand image has a positive impact on purchase intention; H3: perception risk has a negative impact on purchase intention.
According to the result, this is a practical reference for the travel industry on the management level.
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Chen, Juei-Sheng, and 陳瑞生. "The Effect of Differentiated Services and Electronic Commerce on Travel Agency’s Performance–A Case Study of Northwest Travel Agency." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/14666370240760639633.
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碩士<br>國立中興大學<br>高階經理人碩士在職專班<br>103<br>Taiwan''s policy of opening to travel abroad in 1979 bring the growth of economic, that make Taiwanese pay attention to the leisure of travel. Depend on the development of internet, people receive more and more information. The traditional group tour can''t satisfy the traveler any more. Therefore, this study adopted qualitative research and interview the sample travel agency, in order to explore what kind of differentiated service can improve sales performance?
This research used five cases of the sample differentiated service for inductive analysis. Then we summarize five differentiated service abilities oft travel agency, including core services development, customized relationship setting up, service areas expanding, internal marketing, and customer service. This study concludes eight propositions. The better of five differentiated service capabilities is, the higher in sales performance will be. The favorable talented person, strong competitiveness, and humanities all strength the positive relationship of differentiated service capabilities and sales performance. Finally, this study proposed some implications for practical management as a reference.
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Chang, Chen-Chen, and 張家甄. "To study Selection Hotel Suppliers for Travel Agency - A Case Study of Incentive Travel." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/f35x7m.
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碩士<br>國立高雄餐旅大學<br>旅遊管理研究所在職專班<br>100<br>To study Selection Hotel Suppliers
for Travel Agency - A Case Study of Incentive Travel
ABSTRACT
With improving economic development, companies and business owners can help to motivate staff through the use of travel incentives as a way of giving back to their employees. The company welfare committee works to find hotels or ask travel agencies to assist in finding and applying for hotels on the behalf of employees as part of the travel incentive.
This study focuses on the travel agencies choosing different hotel suppliers and help to organize the travels, based on the past relevant research literature and through expert interviews and questionnaires using the Delphi method to investigate the travel agencies important aspect in the selection of good hotel suppliers. Travel agency experts use the nonparametric Kendall method as their criteria to confirm the consistency and quality of the hotels.
Based on the above methods used by travel agency experts, there are four important aspects with the travel incentives in relation to the hotel providers; these are museum of supply provider hardware supply surface, distribution of resources of the hotel, quality of hotel services, hotel marketing and other factors of the four aspects.
This research helps hoteliers to understand the decision-making process and guidelines used by travel agency experts in order to provide more satisfactory services and products, and be better able to improve operational performance.
Keywords: supplier selection, incentive travel, Delphi method
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Liu, Jen-Min, and 劉仁民. "Examining the current state of travel agency management broaching from the perspective of knowledge-based management approach --Showcasing the consolidated travel agency." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/r8f343.
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碩士<br>靜宜大學<br>觀光事業學系研究所<br>92<br>Abstract
In a knowledge-based economic society, nothing is more important than the practical know-how to any industry as the competitions grow fierce. While the knowledge management approach is garnering heated discussion and adaptation in the industry, government and academic sectors, the research of this thesis has focused on the travel industry requiring a high level of knowledge as the study subject utilizing questionnaires and probes to attempt to decipher the current state of knowledge management in the travel industry, and to alleviate the correlation of employee proficiency. To differ from what most knowledge management studies that often focus on business organizations as the study topic, this study not only focuses on organizational hierarchy but also takes into account the individual factors. Meanwhile, the induction yield of knowledge management is then polled through a two-tier query in management and operations with which to conduct study analysis. Lastly, for accuracy, business executive interviews and business web site observations are made and the findings derived are then used as comparison references.
The study adopts the SPSS version 10.0 as the data analysis tool. And four statistical methods - the descriptive statistics, cluster analysis, test of independence and ANOVA, are used. The descriptive statistics are used to describe basic data of the overall samples and variables; Cluster analysis primarily serves to group the knowledge management and proficiency into different groupings of high and low differentials; Test of independence is used for assessing whether there is a relevancy between groupings of the level of knowledge management/employee proficiency and individual attributes; ANOVA is used to decipher the differential of yields deriving from the level of knowledge management and employee proficiency.
Findings concluded from the statistical assessment indicate that, (1) The correlation between employee proficiency and the level of knowledge management has reached an ominous level of relevancy; (2) The correlation between knowledge management yield, employee proficiency and the level of knowledge management has reached a level of ominous differentials; (3) The correlation between employee individual attributes and the level of knowledge management has not reached a level of significant differentials; (4) The correlation between employee individual attributes and employee proficiency has partially reached a level of significant differentials. The further study recaps at the end with a study conclusion and recommendation for subsequent studies.
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Weng, Li-Wen, and 翁立文. "The Information System Analysis of Travel Agency on Internet." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/17699189931197055803.
Full text
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Cheng, Pang-Hsiu, and 程邦修. "Customer’s trust and purchase intention toward travel agency website." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/27760941016275848213.
Full textAbstract:
碩士<br>中國文化大學<br>觀光事業研究所<br>97<br>Today the use of e-commerce has became very important for the Tourism Industry. However, the character of travel product and virtual space of internet make customer hesitate to use it.
This research disscussing the relationship of trust, perceived risk, and purchase intention on the travel agency website. The result offers the suggestion for Tourism Industry marketing. By the convenience sampling, obtains 481 effective samples. The statistics used descriptive statistics, reliability analysis, correlation analysis, and regression analysis.
Based on the data analyzed in this study, four conclusions had been made.
1.The trust of travel agency website has positive effect on customer’s purchase intention.
2.The stronger trust of travel agency website, the lower perceived risk.
3.When the perceived risk is low, the customer’s purchase intention on the travel agency website will be high.
4.The perceived risk has intermediary effect among trust and purchase intention.
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Lee, Yun-Lin, and 李運琳. "The Research on the Travel Agency Performance Bond Insurance." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/57386291270927086346.
Full textAbstract:
碩士<br>東吳大學<br>法律學系<br>98<br>Travel has long been an important way to broaden people’s life experience from ancient times to the present times. Since the twentieth century, many kinds of new convenient transportation vehicles have been in use, which have also helped travel to become an indispensable part of modern life or work.
In view of the flourishing travel atmosphere, particularly in Taiwan, the amount of the travel population abroad has reached nearly 9 million in 2007. Though in 2008 the amount of the travel population declined slightly by 5.6％ because of the global financial tumult, the amount still reached as high as 8.47 million . In order to avoid the numerous trivial travel related procedures, most tourists request travel agencies to arrange their itineraries. However, the quality of some travel agencies is suspect, so many news reports, such as owners going out of business, absconding with the money, or the quality of the journey is unsatisfactory, can be occasionally heard. Meanwhile, there is growing number of insurance disputes, and some of which enter into litigation. Therefore, how to protect the consumers’ rights has become an important issue in modern society.
This article reviews the Travel Agency Performance Bond Insurance from legal aspects and analyzes controversial points of the insurance policy. There are 6 chapters in this article as follows:
Chapter 1 covers the incentive for this research, the goal of this research, the formulation, revision of the Travel Agency Performance Bond Insurance and research methodology.
Chapter 2 focuses on the principles of the interpretation of the insurance contract and interpretation of the suspect elements of the Travel Agency Performance Bond Insurance
Chapter 3 criticizes the termination clause of the Travel Agency Performance Bond Insurance.
Chapter 4 analyzes the legal nature of the Performance Bond Insurance and the Travel Quality Assurance Association’s Travel Quality Bond.
Chapter 5 discusses overlapping areas of the Travel Quality Bond and Performance Bond.
Chapter 6 makes some conclusions and provides advice.
The main conclusions of this article are:
1. The clause of the principles of the interpretation of the insurance contract should be amended and based on the different types of contract terms including articles for standard contracts and bargaining terms. Further, where articles for standard contracts in a standard contract contradict the bargaining contracts, contradictions shall be null and void.
2. To clarify the suspect elements of the Travel Agency Performance Bond Insurance contract as follows: losses caused by swiping credit cards do not conform to the definition of the coverage; the connection of different companies’ insurance policy coverage is defective and should be amended.
3. The termination clause of the Travel Agency Performance Bond Insurance should be cancelled.
4. The performance bond insurance is a third party beneficiary contract and the Travel Quality Assurance Association’s Travel Quality Bond can be regarded as a third party beneficiary contract.
5. Overlapping issue of the Travel Quality Bond and Performance Bond:
The Performance Bond shall pay first if an endorsement providing the Travel Quality Bond is to be the deductible of the insurance policy is not issued. The Travel Quality Bond shall pay first if an endorsement providing the Travel Quality Bond is to be the deductible of the insurance policy is issued.
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Yang, Su-Hao, and 楊書豪. "The Study of the Business Models for Travel Agency Blog." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/68035103481804389046.
Full textAbstract:
碩士<br>高雄餐旅學院<br>旅遊管理研究所<br>97<br>Although the blog technique has been developed for many years in Taiwan, the blog operation in travel agencies is still at the initial stage. This would have extremely different operational models based on company scales and marketing strategies. Due to the current operations in travel agencies, most travel agencies operate their business by investing in the Internet and adopting multiple distribution channels. Therefore, the travel blogs become a new issue in travel agency business. The purpose of this study is to build up business models for blog in travel agencies by considering external environments and internal resources. This study uses many methods to collect data from multiple sources and adopts qualitative surveys including in-depth-interview and Delphi method to develop the business models for blog managed by travel agencies. The result indicates two possible models that travel agencies operate their blogs. One is the usage of blog space which is available form, whereas the use of blog spaces of another is set up by themselves. Finally, this research provides two solutions to operate tourism blogs. One is to obtain benefits directly and the other is to obtain benefits indirectly. This business models generated by this research would be a pioneering study and would used to address the theoretical and practical demand.
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HU, CHIA-PAO, and 胡家寶. "Applying Fuzzy Multi-Criteria Decision Making to Select Travel Agency." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/29945324625275117145.
Full textAbstract:
碩士<br>銘傳大學<br>觀光事業學系碩士在職專班<br>104<br>According to the research of Taiwan Tourism Bureau shows that package tour is still the most way of outbound travel in Taiwan. Moreover, the survey of Travel Quality Assurance Association of Taiwan also finds that complaints and disputes keep increasing. Tour leaders representing to travel agency in the tour group have to take the responsibility when travel agency negligence or poor quality caused discontent from the traveler. Therefore a tour leader has an important task to select the best travel agency.
The main purpose of this paper is to provide a travel agency evaluation model based on fuzzy multi-criteria decision-making for Taiwan Association Tour Managers. According to the literature review and the investigation of experts, the hierarchical structure for evaluating the best travel agency is established.
Finally, this research takes three travel agencies as an example to verify the proposed model is efficient and practical.
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Almeida, Ana Sofia Ferreira de. "A communication plan for a portuguese travel agency: Portugal with." Master's thesis, 2021. http://hdl.handle.net/10071/22976.
Full textAbstract:
Portugal With is a Portuguese travel agency founded in 2013 with the aim of providing a
personalized and personal experience to its customers. It offers a wide range of trips with the
support of several national and international operators.
Taking into account the family origin of this company, spreading the word, has always been
the main way of publicizing the brand. However, today's digital age and the pandemic situation
that has existed for over a year have created a need to invest more in marketing, essentially
digital, to increase brand awareness and intensify its presence with the target audience.
In this way, a Communication Plan for the second half of 2021 was created in order to study
the characteristics and behavior of the consumer in relation to the travel agency market and,
thus, assist Portugal With, with a strategy that will achieve the above objectives mentioned.
To develop this communication plan, the author first made use of a literature review,
external analysis and internal analysis. In addition, she conducted an online survey and an
interview with the person responsible for Portugal With, who provided a clear view of the brand
and the characteristics of the target audience. As a result of this initial approach, the proposed
Communication Plan resulted in a strategy that allows reaching the objectives defined with
communication actions in order to improve the current promotional mix.<br>A Portugal With é uma agência de viagens portuguesa fundada em 2013 com o objetivo de
proporcionar uma experiência personalizada e pessoal aos seus clientes. Disponibiliza uma
vasta oferta de viagens, contando com o apoio de vários operadores nacionais e internacionais.
Tendo em conta a origem familiar desta empresa, o passa-palavra foi desde sempre o
principal meio de divulgação da marca. No entanto, a era digital dos dias de hoje e a situação
pandémica existente há mais de um ano, criaram uma necessidade de investir mais em
marketing, essencialmente digital, para aumentar o reconhecimento da marca e intensificar a
presença da mesma junto do público-alvo.
Desta forma, foi criado um Plano de Comunicação para o segundo semestre de 2021, com
o intuito de estudar as caraterísticas e comportamento do consumidor relativamente ao mercado
das agências de viagens e desta forma, auxiliar a Portugal With com uma estratégia que permita
atingir os objetivos acima mencionados.
Para desenvolver este plano de comunicação, a autora recorreu primeiramente a uma
revisão de literatura, análise externa e análise interna. Para além disso, realizou um questionário
online e uma entrevista com a responsável pela Portugal With, que forneceram uma visão clara
sobre a marca e as caraterísticas do público-alvo. Como consequência desta abordagem inicial
resultou o Plano de Comunicação proposto em que se definiu uma estratégia que permite
alcançar os objetivos definidos com ações de comunicação, de forma a melhorar o mix
promocional atual.
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Huang, Min-yu, and 黃旻渝. "The Establishment of Brand Equity Measure Index for Travel Agency." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/64669814148783554644.
Full textAbstract:
碩士<br>世新大學<br>公共關係暨廣告學研究所(含碩專班)<br>103<br>Brand equity has become an emerging concept to measure brand value in recent years. The intangible value of the brand is getting more attention, not just because brand equity is able to measure brand value accurately, but can also be used to enhance the marketing spending effectiveness. However, the brand value varies by the global environment and the consumer trend and hence is keeping redefined over the time that deeply affects the travel agency. Therefore, how to establish the measure index of brand equity in travel agency is the main motivation for this study.
Through literature review and Modified Delphi, the brand-equity concept, seven asset dimensions that underlie brand equity and sixteen measure indexs for travel agency are concluded. For the cognitive customer-based, brand manager shall put more emphasis on Brand Awareness, Perceived Quality, Leadership/Popularity and Customer Satisfaction. The financial equity of the brand they must be more attention brand’s financial performance, E-commerce, Distribution Coverage. For the cognitive customer-based, brand manager are suggested to place more importance on the core values of the travel agency, which contains excellent product planning and business professional services.
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Jhong, Jia-Lin, and 鍾佳琳. "A Case Study on Innovative Business Model of Travel Agency." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/42629748504476167437.
Full textAbstract:
碩士<br>國立中央大學<br>資訊管理學系<br>104<br>Travel agencies play an integrating role between suppliers and customers. However, numerous factors affect travel agencies. In addition to economics and politics, information asymmetry influences the industry. When information in the market is incomplete or imperfect, customers tend to choose low-priced travel products. To attract customers, travel agencies reduce prices, engaging in price wars with competitors. Furthermore, once a travel agency assumes the costs of developing new travel products, competitors can imitate it easily because of the lack of patents for these products. For travel agencies in Taiwan, which total approximately 3,000 head offices and 800 branches, maintaining a sustainable competitive advantage is critical. Accordingly, this study explored how Taiwanese travel agency business models are developed and implemented.
In this study, the literature concerning travel agencies was reviewed to understand their characteristics and the industrial structure. Additionally, the literature regarding business models, value chains, and competitive advantage was reviewed. Furthermore, data were collected through interviews and secondary data sources. A grounded theory approach was employed for data analysis by using the components of certain business models as probes. This study combined a case study and grounded theory research method to determine key activities and devise value chains for the case company. The results of this study could be referenced by travel agencies in developing their own value chains.
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Botha, Phyllis Stephne. "A study of a shared vision at a travel agency." Thesis, 2008. http://hdl.handle.net/10210/443.
Full textAbstract:
The importance of vision and mission statements is well documented. An increasing number of authors argue that strategies in an organisation have a major impact on its performance relative to its peers (Hill & Jones, 2001:4; Thompson & Strickland, 1996:2). Raric and Vitton found that organisations with a formalised mission statement have double the average return on shareholders’ equity than those organisations without formalised mission statements. However, the extent of manager and employee involvement in developing vision and mission statements can make a difference in business success (David, 2001:57). Most organisations develop both a mission and a vision statement. There is a subtle difference between the two that should not be confused, this will be qualified in this study. The purpose of such statements is, among others, to give the customer and other stakeholders an overview of the identity of the organisation in terms of who they are, what they do and where they are headed (Thompson & Strickland, 1996:22). It implies a formal commitment by the organisation to its stakeholders, sending out the message that its strategies will be formulated with the claims of its stakeholders in mind (Hill & Jones, 2001:45). It is often found that these expectations are not realised. The customer is frequently left with the perception that employees are unaware of the key values and the overall direction the organisation is taking. This study will focus on Flight Centre Limited (South Africa) to determine the extent of commitment of employees to the strategic vision of the organisation.<br>Mr. T.F.J. Oosthuizen
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chen, liangjen, and 陳亮蓁. "The Establishment and Application of Tourist Database in Travel Agency." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/07697896369291963696.
Full textAbstract:
碩士<br>中國文化大學<br>觀光事業研究所<br>93<br>The Establishment and Application of Tourist Database
in Travel Agency
Student: Chen, Liangjen Advisor: Prof . Minghui, Lee
Chinese Culture University
ABSTRACT
This study examines the establishment and application of tourist database on after-selling services and product-selling in travel agency. The research questions of this study were found in the existing literature. Since the tourist database isn’t applied widely so far, there will be neces-sary to further clarify.
The questionnaires is developed and distributed to travel agents. To collect our data, 996 questionnaires were distributed in the beginning and 160 by returning from, 149 within them were valid (response rate 15.06%). The percentage of validity is 59.75%.
The results of this study are summarized as follows:
1. Database collecting is commonly from existing internal data. (eg. Available customers’ name list, recommended name list and e-mail address)
2. The cognition of establishing database is still focus on constructing related operation information. That means, where the tourists’ personal information and related information is not constructing perfectly, there is far from applying selling and after-selling services.
3. The relationship between database application and selling is positive significantly, as well as the relationship between database application and after-selling services.