Dissertations / Theses: 'Travel Websites'

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Germann, Jennie. "Destination world : technology, mobility and global belonging in round-the-world travel websites." Thesis, Lancaster University, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.423898.

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Traiger, Cheryl B. "Tourists' English Expectations: Discourse Analysis of Attitudes towards Language and Culture on Travel Websites." Diss., The University of Arizona, 2008. http://hdl.handle.net/10150/194974.

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While the importance of English as a lingua franca (ELF) in business and the media is well-studied, little attention has been paid to ELF in tourism. This study analyzes postings on websites such as TripAdvisor (http://www.tripadvisor.com/), which feature non-professional reviews of international travel destinations and services, in order to evaluate the effects of cultural capital, stereotypes and relative power on: expectations of English availability in non-English speaking countries, evaluation of the language spoken by EFL speakers (e.g. hotel clerks, shop owners), and attitudes towards speaking the local language.This study explores the issue of speech accommodation between the tourists and the local hospitality industry workers and other residents (Giles, Taylor, and Bourhis, 1973; Giles, Coupland, and Coupland, 1991; Giles and Powesland, 1997) and the likely factors leading to convergence/divergence as indicated by attitudes towards language choices. Website excerpts will show the circumstances in which travelers expect the locals (who deal with tourists) to speak English as well as how much of the local language the travelers are willing to learn and use.Findings indicate that the tourists' willingness to take responsibility for linguistic accommodation, tolerance for restricted English proficiency levels, and attitudes towards being exposed to the local culture and language differ according to the presumed cultural capital (Bourdieu, 1986, 1991; Hanks, 2005) - often governed by stereotypes - and relative power of the interlocutors, the visited location and the local language. The role of ELF in the tourism sector and attitudes toward the local residents and language(s) are highly relativized, such that the specificity of the local context must be taken into account. Proficiency in the English language itself is, in some locations, the source of presumed higher status and symbolic of luxury. The second important dynamic demonstrated to affect the levels and type of language expectation is the degree to which the traveler desires interaction with and exposure to the local culture, or wants to stay with familiar experiences in an "environmental bubble" (Cohen and Cooper, 1986). The differences in expectation of ELF demonstrate that traveler attitudes towards specific locations are key to determining linguistic needs.

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Choi, Sooyoung. "Understanding roles of experiential value and perceived switching drivers on travelers’ loyalty: an empirical study of third-party travel websites." Diss., Kansas State University, 2015. http://hdl.handle.net/2097/20412.

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Doctor of Philosophy
Hospitality Management and Dietetics
Rebecca A. Gould
Chihyung Ok
The Internet has been one of the primary channels for acquiring information during pre-purchase and actual purchase stages characterized by easy entry and low supplier power. Internet travel businesses find it harder to retain customers, and customer defection to better alternatives is inevitable. Travel website developers and/or managers face problems that make it necessary to understand and identify what makes their customers continue to use websites without switching. To date, much attention has gone to identifying what affects website users’ behavioral intentions. Limited research, however, has been published on the experiential value of using travel websites and what influences travelers to switch to other travel websites, a context that requires more information. The purpose of this study was to explore and test travelers’ loyalty empirically, along with determinants like the value of travel websites and website switching drivers. In particular, Study 1 proposed a theoretical model identifying the effects of a website’s experiential value on satisfaction, and, in turn, attitudinal loyalty and behavioral loyalty. Study 2 aimed to examine website switching factors (i.e., switching costs, attractiveness of alternatives, and perceived network externality) on the relationship between satisfaction and loyalty. Along with the purpose and objectives of the study, 14 hypotheses were proposed based on the literature review. Data were collected from 384 travel website users in the United States who are 18 years or older and have used travel websites within the last three months. The proposed relationships were examined using structural equation modeling and hierarchical multiple regression analysis. Results showed that customer return on investment, service excellence, and aesthetics were directly associated with satisfaction; satisfaction was directly related to attitudinal loyalty and behavioral loyalty; attitudinal loyalty showed a positive influence on behavioral loyalty; and attitudinal loyalty partially mediated the relationship of satisfaction with behavioral loyalty. Further, the results of this study revealed that switching costs, attractiveness of alternatives, and perceived network externality were significantly and positively associated with loyalty, but their interaction effects with satisfaction on loyalty were not significant. The findings should add to the understanding of travelers’ value perception of travel websites and website switching behaviors. In addition to its contribution to the literature, online travel and tourism businesses or organizations benefit from suggestions of practical applications for retaining customers.

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Mikaelsson, André, and Gustav Mikkelsen. "The Metasearch Road to Purchase : An investigation of the Touchpoints on Metasearch Engines in the Travel Distribution Industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-376583.

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The travel distribution industry is growing. While traditional distribution channels such as online travel agencies and physical stores are decreasing in revenues, metasearch companies are receiving greater attention from consumers. However, metasearch companies face challenges even with an increasing market. Offering a proposition with a business model that revolves around pay per click and advertisements, you are in need of large amount of traffic. To understand the consumer behaviour has never been more critical. It is about increasing the ability to create a rich customer experience. In order to do so, companies are in need of understanding how to interact with consumers. The interaction is mainly occurring through touchpoints. Accordingly, the aim of this study is to investigate how the current identified most relevant digital touchpoints are having impact on the consumers opinion of metasearch websites in the travel distribution industry. By doing so, we contribute to marketing theory, method and practices. The importance of certain touchpoints and to find out if they have the same relevance when the purchase itself is excluded. Focus is being towards factors that metasearch companies see as undiscovered. A quantitative study was conducted with a sample of 148 respondents. The result not only gave new insight in terms of touchpoints relevance in metasearch industries but also a theoretical ground for future research.

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West-Newman, Timothy. "Imaginative travel experiential aspects of user interactions with destination marketing websites [: a thesis submitted to AUT University in partial fulfilment of the degree of Doctor of Philosophy, 2008]." Click here to access this resource online, 2008. http://hdl.handle.net/10292/665.

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In this thesis a discursive examination of backpacker attitudes towards and use of a New Zealand tourism website, based on their own accounts of their experiences of using the web for travel, offers a contribution to existing knowledge about human computer interaction. The study enhances current understandings of the processes through which backpackers interact with travel websites by including the social and personal context of their experience. Analysing interview data on user attitudes and behaviour, it argues the importance of taking into account the use-context of human computer interactions. Placing participants’ interaction with the newzealand.com website within themes of imagination, emotional engagement, and authenticity in experience allows an exploration of such context. It demonstrates that backpackers’ engagement with websites is shaped not only by their material circumstances but by their attitudes to travel in general, their assumptions and feelings about New Zealand as a place, and as a site for their own experiences. The research applies usability techniques and methods to observe and inquire into tourists’ experiential interaction with a destination website. The emotional, affective, reflective and behavioural aspects of tourists’ decision making processes are studied in order to show how websites, as a medium of communication, evoke users’ travel imaginings. In this way the study contributes to research into tourists’ web-related motivation and behaviour. In addition, by applying discursive, performative, and experiential lenses drawn from travel research to human-computer interaction, it augments current research techniques for studying the social effects of virtual technology and web related human behaviour. The thesis explores themes of representation of place and self in relation to backpacker experiences and frames them in terms of authenticity and trust. It argues that in navigating places, backpackers seek authentic experiences and that this notion of authenticity is mediated by their encounters with other travellers, locals, tourism providers, as well as books, television and the Internet. Websites as travel information sources shape how backpackers think about their tourist experiences; to do this effectively, what the site presents must resonate with the backpacker’s views on how they think those experiences should be.

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Hansén, Jacob, and Axel Gustafsson. "A Study on Comparison Websites in the Airline Industry and Using CART Methods to Determine Key Parameters in Flight Search Conversion." Thesis, KTH, Matematisk statistik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254309.

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This bachelor thesis in applied mathematics and industrial engineering and management aimed to identify relationships between search parameters in flight comparison search engines and the exit conversion rate, while also investigating how the emergence of such comparison search engines has impacted the airline industry. To identify such relationships, several classification models were employed in conjunction with several sampling methods to produce a predictive model using the program R. To investigate the impact of the emergence of comparison websites, Porter's 5 forces and a SWOT - analysis were employed to analyze findings of a literature study and a qualitative interview. The classification models developed performed poorly with regards to several assessments metrics which suggested that there were little to no significance in the relationship between the search parameters investigated and exit conversion rate. Porter's 5 forces and the SWOT-analysis suggested that the competitive landscape of the airline industry has become more competitive and that airlines which do not manage to adapt to this changing market environment will experience decreasing profitability.
Detta kandidatexamensarbete inriktat på tillämpad matematik och industriell ekonomi syftade till att identifiera samband mellan sökparametrar från flygsökmotorer och konverteringsgraden för utträde till ett flygbolags hemsida, och samtidigt undersöka hur uppkomsten av flygsökmotorer har påverkat flygindustrin för flygbolag. För att identifiera sådana samband, tillämpades flera klassificeringsmodeller tillsammans med stickprovsmetoder för att bygga en predikativ modell i programmet R. För att undersöka påverkan av flygsökmotorer tillämpades Porters 5 krafter och SWOT-analys som teoretiska ramverk för att analysera information uppsamlad genom en litteraturstudie och en intervju. Klassificeringsmodellerna som byggdes presterade undermåligt med avseende på flera utvärderingsmått, vilket antydde att det fanns lite eller inget samband mellan de undersökta sökparametrarna och konverteringsgraden för utträde. Porters 5 krafter och SWOT-analysen visade att flygindustrin hade blivit mer konkurrensutsatt och att flygbolag som inte lyckas anpassa sig efter en omgivning i ändring kommer att uppleva minskande lönsamhet.

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Yusof-Ioannidis, Darren Constantine, and Shayan Nilfouroushan. "Tillit och beslutsprocesser i en digitaliserad värld : Hur resebyråernas hemsidor påverkar kunders tillit i deras beslutsprocesser." Thesis, Södertörns högskola, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38628.

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Customers today use travel agencies that exist on the internet more frequently. However, what makes the customer trust a specific website? The purpose of this study is to examine if a customers’ trust towards a travel agency is affected by the agency’s website and the role trust plays in customers’ decision-making process. To examine this purpose a web survey and interviews were carried out. The web survey totals 110 responses and 15 people were selected through snowball sampling for the interviews. Results demonstrate that customers are affected by the design of the website in a way that it decides whether or not the customer will invest time and use the website. Furthermore, after getting past the first stage customers then decide whether or not a website is trustworthy depending on a set of factors including but not limited to security, information and navigation. The customers’ decision-making process is affected by trust in a later stage when the customer evaluates the possible alternatives. However when it comes to choosing a website, a customer might choose to buy a product from a website he/she has previously used due to already having built a trust towards the website and therefore refrains from using an unknown website. In that sense, trust is present from previous experiences and affects the customer in an earlier stage of the decision-making process.
Användningen av internet i vardagen har ökat under de senaste två decennierna. Som en form av marknadsföring är internet rätt ny och kan därmed medföra utmaningar för marknadsförare. För att kunna locka till sig kunder via internet samt behålla dem måste ett företags hemsida kunna tillfredsställa kunderna på olika sätt. Om en hemsida misslyckas med detta kan resultatet bli att kunderna avstår från att använda sig av en hemsida och använda andra företags hemsidor. Kunder använder idag resebyråer som finns på internet oftare. Men vad får kunden att ge sitt förtroende till en viss hemsida? Syftet med denna studie är att undersöka om kunders förtroende mot en resebyrå påverkas av resebyråns hemsida och vilken roll förtroendet spelar för kundernas beslutsprocess. För att undersöka detta syfte genomfördes en websurvey och intervjuer. Websurvey uppgick till 110 svar och 15 personer valdes genom snöbollsurval för intervjuerna. Resultatet visar att kunderna påverkas av designen på ett sätt som avgör om kunden kommer investera tid och använda hemsidan eller inte. Efter att ha tagit sig förbi det första steget bestämmer kunderna huruvida en hemsida är pålitlig eller inte beroende på en uppsättning faktorer, inklusive men inte begränsat till säkerhet, information och navigering. Kundernas beslutsprocess påverkas av förtroende i ett senare skede när kunden utvärderar möjliga alternativ. Men när det gäller att välja en hemsida kan en kund välja att köpa en produkt från en webbplats som hen tidigare använt på grund av att hen redan har byggt upp tillit till hemsidan och därför avstår från att använda en okänd hemsida. På så sätt är förtroendet närvarande från tidigare erfarenheter och påverkar kunden i ett tidigare skede av beslutsprocessen.

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Shen, Bin. "Agile Methods (Scrum, XP) Applying into Small (Micro) Enterprise Brusiness Website Development : A case study of Dalsland Travel AB website development project." Thesis, Uppsala universitet, Informationssystem, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-203176.

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Gaškaitė, Giedrė. "Įmonės „Stoke Travel” internetinio marketingo priemonės." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130620_113443-95197.

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Bakalauro baigiamajame darbe nagrinėjamos įmonės „Stoke Travel” interentinio marketingo priemonės. Pagrindinis tyrimo tikslas, aptarus internetinio marketingo priemones teoriniu požiūriu ir atlikus anketinę apklausą, bei interviu, ištirti kaip respondentai vertina įmones naudojamas internetinio marketingo priemones, bei pasiūlyti įmonei tinkamiausias interentinio marketingo priemones.
In this Bachelor’s Degree Work companies “Stoke Travel” Internet marketing tools are analyzing. The main objective is after researching theoretical background of the subject to conduct a survey and interview to find out companies internet marketing tools dimension, their clients internet use peculiarity and clients evaluation to the companies used internet marketing tools.

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Yarrington, Landon Cole. "From Sight to Site to Website: Travel-Writing, Tourism and the American Experience in Haiti, 1900-2008." W&M ScholarWorks, 2010. https://scholarworks.wm.edu/etd/1539626624.

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Zhang, Li. "The impact of leisure travelers' characteristics on hotel Website attributes preference." Thesis, University of North Texas, 2004. https://digital.library.unt.edu/ark:/67531/metadc4644/.

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Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently take advantage of the Internet as the cheapest and most efficient distribution medium. The purpose of this study examined leisure travelers' demographic and psychographic characteristics, online booking and travel frequency that influence travelers' desired hotel Website features and functions. The results found out that demographics (gender, occupation, and ethnicity), and psychographics (travel benefit sought), number of leisure travel trips per year, and number of online hotel bookings per year have impact on hotel Website attribute preferences.

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潘玉鈴. "Decision Making Model for Websites Evaluation-A Study of Travel Website." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/05629179928156747139.

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碩士
東海大學
工業工程與經營資訊學系
92
Internet marketing is being fast developed with the prevailing of internet, but domestic website evaluation activities mostly emphasize homepage design and content quality at present (Hsi-Peng Lu, 2000). The study will build the evaluation structure of information content from the perspective of the internet marketing. We expect to pay administrators and experts to assess websites by different angles. In addition, we try to integrate the evaluation structure into design of website evaluation decision-making model, and expect to help administrators and experts to assess website more efficiently. The research develops hierarchical structure of website evaluation by relevant literature review including websites evaluation, internet marketing, Analytic Hierarchy Process (AHP). An AHP questionnaires survey was conducted and the weights of each evaluation criterion were obtained. Then we build a website evaluation system, and choose travel website as verification of our model. Three major travel websites-ezTravel, ezfly, startravel were selected to be the object of evaluation, and make analysis and discussion to the result. By literature review,“product”,“price”,“promote”,“place” and “Customer’s relation”(namely 4P + 1C) are the main information content themes. The weight of each group are 13%, 42%, 21%, 9% and 15% for the importance of a travel website. These groups could be further divided into 15 criteria items and 56 concrete criteria. Then we use website evaluation system to assess travel websites, and analyze the performance of each website in 4P +1C criteria groups. The research result provide specific criteria for website design and developing, and make administrator effectively assess website’s performance in internet marketing, and then is regarded as improved reference further.

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Shao, Wen-Cheng, and 邵文正. "A Study on Travel Infomediary Websites." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/45009401512086894559.

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碩士
元智大學
資訊傳播學系
97
The main purpose of this study is to find out feasible website functions and profit patterns for travel infomediay websites through combining research findings in three areas - understanding of how consumers perform information search and evaluation of alternatives during their decision-making process; mix tools of advertising, sales promotion and personal sale in the promotion mix used by travel agencies; and analysis of current website functions and profit patterns of major travel infomediary websites in the market. The study adopted qualitative research methodology and collected its primary data through focus group interviews and expert interviews. The study revealed that the website functions that consumers need are as follows: information aggregation of seller, data processing, content matching, evaluation / recommendation, and match / negotiation. However, none of these functions has been provided by existing websites. It is suggested that these functions be considered by website owners. As for profit patterns, no one except Yahoo! Travel Channel has ever received advertising income. By providing travel agencies with solutions to approach potential customers at lower costs as well as corresponding website functions and charge system, travel infomediary websites can get opportunities profiting from transaction commission.

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Wu, Chia-Jung, and 巫佳蓉. "Influence of Website Design on Consumers' Emotion and Purchase Intention in Travel Websites." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/7jy5vv.

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碩士
中原大學
國際經營與貿易研究所
102
This work presents the results of three studies that investigated the influence of website design on consumers’ emotions and purchase intention for travel websites using a stimulus–organism–response framework. The ﬁrst two studies addressed how the website’s background color and picture layout can influence consumers’ emotions and purchase intention, whereas the third study investigated the influence of the size and quantity of pictures on consumer’s emotion and purchase intention. The results of these experiments demonstrated that consumer’s emotion and purchase intentions are more positive with regard to buying online from travel websites that are designed with warm colors, and whose layouts feature such as left-hand side images and right-hand side text as well as a few large pictures. These results suggested that sellers and managers should improve the design of travel websites to stimulate consumer’s emotions and purchase intentions.

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LIN, SHAN-JU, and 林珊如. "The Study of Website Quality, Perceived Value and Use Intention of Travel Websites." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3kn973.

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碩士
輔仁大學
國際經營管理碩士學位學程
105
In the increasingly fierce competitive environment, how to attract consumers to use travel websites by providing excellent website services quality is an important issue for website providers. Therefore, this study focuses on investigating whether travel website design quality will directly influence consumer perceived value and whether consumer perceived value will directly affect use intention of the travel websites. With 327 responses from different travel websites users (95% of response rate), the study found that system quality and information quality have significant influence on consumer’s perceived value while consumer’s perceived value has significant influence on use intention of travel websites. At the end of the research, theoretical implications and managerial implications were also discussed.

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Hu, Chih-Chieh, and 胡智傑. "The Effect of Website Experience on Consumer’s Purchase Intention: The Case of Travel Service Websites." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/86258435092669816687.

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碩士
正修科技大學
資訊管理研究所
100
The advance in technologies results to the rapid development of the internet. The people who use the internet each year increase greatly which gave rise to e-commerce. The consumption habits of consumers changed from physical consumption to the virtual consumption. In Taiwan’s on-line buying market, the size of the tourism market is the largest in the B2C market, occupying 48.9% of the whole B2C. Therefore, the consumers’ purchase intention on travel related websites is the main purpose of this study. With the internet experiential marketing as research focus, the experiential marketing dimensions proposed by Schmitt (1999) namely sense, feel, think, act and relate and combining with the recreation, education, aesthetics and escape from reality proposed by Pine II and Gilmore (1999) were proposed as the measuring dimensions of internet experiential marketing. The relationship benefit proposed by Gwinner et al. and Bitner (1998) namely, trust, social benefit, special treatment and relationship bond proposed by Berry and Parasuraman (1991) and Berry (1995), financial bonds, social bonds and structural bonds were proposed as measuring dimensions of customer relationship benefit. This study used the users who visited the travel related websites (Lion Travel, Star Travel, ezTravel, Cola Tour and ETholiday) as research subjects and 300 valid questionnaires were returned. The results of this study showed that: (1) internet experiential marketing has a positive effect on customer relationship benefit. (2) Customer relationship benefit has a positive relationship with purchase intention. (3) Internet experiential marketing has a positive effect on purchase intention. (4) Customer relationship benefit has a mediating effect on the relationship between internet experiential marketing and purchase intention.

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Shr, Tsuei-Tsuei, and 石翠翠. "The Study of Function Satisfaction on the Travel Websites." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/87487452263107952105.

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碩士
中原大學
資訊管理研究所
95
Abstract Tourist industry and the technology industry is regarded as common 21st century star industries, in addition to creating employment opportunities and increase foreign exchange earnings, the local socio-economic development have also played an important role. Travel agency in the whole industry chain play "engineer" and " Makeup expert " position, It is the linkage of the entire tourism industry between the various undertakings key people. According to the World Tourism Organization in 2000 version of the report pointed out. " tourism " has become of foreign exchange earner the primary source of for many countries, in the global foreign exchange income of about 8% more than the revenue from tourist receipts. And our country tourist market as a result of The Executive Yuan's Tourism Bureau in 2004 relax tour-guides License Examination, Input tourism market caused the money flow, logistics, information flow, and human, have shown an unprecedented upsurge situation. Affected by the global information network, and e-commerce to flourish, and the government started to implement a five-day workweek great niche business, all kinds of travel websites have been establishment. Various types of tourism websites have been providing a very rich tourist information, tourist products, charge d'affaires matters, related industries and information services and so on, and its function is no longer just online text or pictures showing the form, provide a more dynamic, video, interactive high-performance Multimedia patterns. This study is Object for professional tourism websites, with abundant tourism experience or expertise of tour-guide staff, Use of the internet questionnaire survey and analysis site features and content, Discussion of tourism website on the tourism impact of customers for tourism website travel information provided by the degree of attention and level of satisfaction with different views. All variables study questionnaire was used Likert-type 5 point scale of to make measurable yardstick, using the SPSS statistical software programming tools for information analysis; studies have found that even with rich tourist experience and expertise tour-guides, still considerable importance to the travel-related information or knowledge acquisition.

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Chiou, Yuan-Tzu, and 邱苑慈. "Fuzzy Integral for Evaluating the Service Quality of Travel Websites." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/71488305382382947730.

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碩士
中原大學
企業管理研究所
95
Since January 2001, five work-day a week was applied in Taiwan, which promotes the national tourism. Otherwise, the raise of national income which makes the Citizens tourism increased, so tourism market in Taiwan keep growing up stably. In order to improve customers’ confidence and satisfactory, under the environment with keen competition, the ways of operation need to change from raising strongholds and market share to promoting service quality. So the issue of promoting service quality had become more and more important. It necessitates talking about the applicative aspects and criteria for service quality on travel websites. But the assessment of service quality on travel websites, there always has interaction between aspects and criteria. Therefore, this study adopts the fuzzy integral to calculate the performance of aspects and criteria on travel websites and analyzes key aspects and criteria with fuzzy measure. The objective of this study aims at analyzing the key aspects and criteria of service quality for customers who use travel websites. In order to offer the basis of improving website design and rising up the service quality of websites. The results show that “security/privacy” and “fulfillment” are the most important aspects to consumers, compares with the Previous two aspects, “Tangible” is less important. The key criteria of every travel websites is different, which means that the user from each groups paid attention to the different criteria. This study also uses kendall’ tau rank correlation to analyze the rank between the weight and performance for both aspect and criterion that has correlated. The result show that travel websites didn’t overall consider their users’ need, there are still have room to improve their service quality.

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Hsu, Fu-Shen, and 徐福聲. "Personal Classification of Web Search Based on Chinese Travel Websites." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/68795238558239600598.

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碩士
中原大學
資訊管理研究所
94
Searching and browsing on the Internet are both important issues in the domain of information retrieval, and there is also high demand for personalization of web search in nowadays. Recent researches of personal web search use many techniques such as personal categories, click-through analyses or collaborative recommendation to identify user intentions and to describe user interests, but there are few researches combines the personalization and classification to build an adaptive personal web search system. In this study I proposed a conceptual architecture of Personal Classification of Web Search based on subject taxonomy tree and click-through analyses in order to improve the browsing efficiency and user satisfaction. In order to construct user profile, a hierarchal subject taxonomy tree of travel information was built according to literature review. This tree has five attributes which represent the interests of a single user. Each user has his/her own profile for generating personal categories while searching. The system then adjusts user profiles according to each user’s browsing behavior in order to learn different interests of different users. Textual data in Chinese travel web sites are used for experimental data and a prototype system is implemented in order to evaluate the proposed architecture. The result shows that personal classification is capable of the improvement of browsing efficiency and user satisfaction on web search.

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Chou, Wen-Ju, and 周汶茹. "Content analysis of travel websites in Taiwan-Using the ICDT Model." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/55339473160948657768.

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碩士
國立台北護理學院
旅遊健康研究所
92
There were three main purposes in this study. (A) Understand current status of travel agencies which provide websites. (B) Classify contents of websites into four virtual spaces based on the ICDT model (Angehrn, 1997), including virtual information space (VIS), virtual communication space (VCS), virtual distribution space (VDS) and virtual transaction space (VTS). And deploy content analysis to compare websites’ completeness in four virtual spaces. (C) Conduct case studies on representative travel websites and offer suggestions. Findings from this study reflected that 19.6﹪travel agencies have their own websites. Among them, wholesaler agencies had the highest constructed rate (62.2%) and retailer agencies had the most websites (294). In terms of completeness rate, travel websites had highest rate in VIS (63.13%) and lowest rate in VDS (13.44%). Their completeness rates in VCS (34.54%) and VTS (26.33%) were not good enough either. When grouped into wholesaler, retailer, and domestic agencies, websites of wholesaler and retailer agencies were more complete than those of domestic agencies in VIS, VCS and VDS. However, there were no significant differences in VTS among three types of agencies. They were all very poor in VTS. When grouped into web-type and traditional-type agencies, websites of web-type agencies were more complete than those of traditional-type agencies in all four virtual spaces. From the case studies we found that even the 8 most complete travel websites did not provide discussion board or on-line communication channel. Not many of them offered receipt-related information either. Although some travel websites had on-line payment systems, they still allow customers to pay by traditional methods. This might due to customers’ low trust in web security. Or most customers feel more comfort to pay in old ways. It showed that travel websites have a lot of room for improvement.

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Ma, Chunjou, and 馬君葇. "An Exploratory Study of Corporate Social Responsibility of Travel Agency Websites and Consumers’ Low Carbon Travel Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/89486015664456062428.

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碩士
亞洲大學
休閒與遊憩管理學系碩士班
101
Energy depletion and climate change lead to the concept of carbon reduction to which many countries pay attention. Environment and climate could influence the income in tourism industry. In addition, the impact on environment resulted from traveling could also affect the future revenue in tourism industry. Environment worsening could be slowed down by improving or influencing the travel types. Meanwhile, improvements need to be started with persuading travelers. The study aims to identify consumers’ low carbon travel intention and their demand by adopting the environmental behavior model (Hines et al, 1986-87) and to identify travel agencies either setting up the low-carbon travel products or promoting low-carbon traveling. This dissertation provides a model for the relationship between the intention to act and the responsible environmental behavior in low-carbon traveling by investigating factors, including knowledge of low-carbon traveling, action skill, locus of control, attitudes, personal responsibility, intention to act, responsible environmental behavior, travel constraints and climate change. This model is examined by the structural equation model (SEM). The findings found out that action skill, attitudes, personal responsibility are the main factors which affect the intention to act low-carbon traveling. The promotion of low-carbon traveling on travel agencies’ websites is not enough obviously. Overall, corporate social responsibility on travel agencies’ websites has a positive relationship with consumers’ low-carbon travel intention which could be a reference for tourism agencies in the future.

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Huang, Shu-Hua, and 黃淑華. "A Study on Relationships of Internet Users'' Personal Traits and Travel Characteristics to Their Travel Websites Information Needs." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/68721703957072675974.

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碩士
大葉大學
休閒事業管理學系碩士班
92
The investigation show that the popularity rate of Internet uses to rise continuously in recent years according to the ECRC－FIND. Because the service that the Internet offers was not restricted by space, time and traditional information circulation again. Every industry combine with it, the travel industry also regards the Internet as one of the efficient way which improves the productivity and competitiveness. So the research regards travel websites as the theme, to probe into the relationships of Internet users’ personal traits and travel characteristics to their travel websites information needs. The research regards Internet users as the object of study. Data were collected by internet computerized questionnaires. The effective respondents were 322. Use and count the suit software SPSS for Windows 10.0 to test and verify the research hypotheses. The analytic method includes: Descriptive statistics, reliability test, t-test for independent samples, one-way ANOVA, and Pearson product-moment correlation analysis. The results indicated that the most of respondents were female, 21 to 25 years old, graduated from college, the occupation was students, the residence was Taipei, got information through Internet, has browsed the travel websites, in order to got product information, not all bought the travel products in the Internet in the past, but would like to buy the travel products in the travel websites in the future. The results are summarized as follows: (1)There were significant differences in travel websites information needs among user of different backgrounds. (2)There were significant differences in travel websites information needs among user of different travel pattern. (3)There was a positive linear relationship among users’ personality traits, influence factor of purchase products in the travel websites, and travel websites information needs. Finally, based on the findings and conclusions, this research offered some suggestions.

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Lai, Tz-ting, and 賴姿婷. "Towards understanding users'' browse experiences and benefits on travel websites." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/92277061699153164934.

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碩士
朝陽科技大學
休閒事業管理系碩士班
99
While the Internet has become a major channel for searching tourism information, creating and managing websites that fulfill one or more of the needs of users is crucially important to survive or even succeed for a company in the travel and tourism industry. This study attempts to evaluate travel websites in terms of the extent to which they satisfy both information and entertainment needs of users. The author address these two research questions: 1. Can travel websites be designed to generate an users’ browsing experiences and to enhance hedonic benefits, and 2. What properties of the Websites impact on users’ browsing experiences and further impact on the utilitarian and hedonic aspects of users’ benefits? The research model proposed and validated by Huang (2003) was employed as a guiding framework for this study. According to Huang, Web attributes were assumed to have direct impacts on browsing experiences, and had indirect impacts on the utilitarian and hedonic aspects of users’ benefits. Specifically, users were hypothesized to judge their benefits based on the Web attributes and on whether they browsing experiences in the site. An online survey was conducted for data collection. In total, there were 405 usable responses obtained. The structural equation modeling (SEM) was employed to examine the causal relationships between Web attributes, browsing experiences, and users’ benefits. The analytical results of SEM indicated that information quality excited curiosity and increased interest. Browsing experiences were found to enhance both utilitarian and hedonic users’ benefits. Consideration of the components of flow showed that curiosity was a more important determinant than interest to impact on users’ benefits. For travel website practitioners, the research results suggest managers should endeavor to emphasize information quality to achieve specific goals (curiosity and interest) and ten to increase overall benefits (utilitarian and hedonic aspects).

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Liu, chi-huang, and 劉志煌. "The Factors Influencing Comsumers' Intention to Provide Their Personal Information on Travel Websites." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/66047287077421757494.

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碩士
開南大學
空運管理學系
97
As a result of the development of internet, travel websites’ marketing type is changing gradually. In order to provide the better service, most of the travel websites will require consumers’ private information then analyze their consumer behavior. However, divulgation of private information always happened. Consumers don't know how their personal information will be used by travel websites. Thus, when travel websites asked for more personal information will cause more misgivings of consumers. This study aims on travel websites' attitudes relating to consumers' private information, trying to find out the factors that influence consumers’ intentions to provide private information. This research uses decomposed theory of planned behavior and empirical literatures as research foundations to understand the influence degree. The way to survey was in use of Online questionnaire and empirical questionnaire, there were 215 valid samples collected. The analysis used the structural equation model to test the measurement model. The result of this study indicates intentions influenced by receive attitude, subjective norm and Perceived behavioral control. Among them, the Perceived behavioral control is the major factor to affect intentions. Websites trusted had positive effect on attitude. Peer and external was affected by positive subjective norm. Self-efficacy was positive effect upon perceived behavioral control.

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LIM, HSIU-HSIA, and 林秀霞. "A Research on the Attributes of Travel Websites and the Advertising Communication Effect." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4tfec6.

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碩士
南開科技大學
休閒事業管理研究所
105
With the increasing popularity of Internet, network has been closely integrated with human life. Along with expansion and management of Internet platform, travel websites have touched larger consumer groups because they provide data from preferences to frequency and automatically recommend products that suit individual consumer. They summarize and integrate consumer characteristics in accordance with the attributes. Using big data analysis, they find consumer intention and motivation, and thus develop potential tourism products.. The main purpose of this study is to explore the service and functional attributes of the online travel websites in Taiwan. Moreover, it aimed to examine advertising effect which positively affects consumer attitudes. In this paper, 300 samples were collected by stratified method from Big Taiwan Travel Network, Easy to Travel Network, Lion Travel, Can Star, and other online tourist websites. Questionnaire consisted of 49 items derived from 6 sections. Results found that online travel product attitudes, consumer willingness, and website attribution are positively related. Importantly, advertising attitudes on tourism products and consumer willingness are positively correlated. This paper used factor analysis and structural equation model for more in-depth empirical study. Results showed that tourism websites present design attributes and significantly affects online user's advertising attitudes and product perception. They also indirectly affect user willingness and satisfaction rate of interactive service.

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Han-Yuan, Hsu, and 許瀚元. "Destination image representation on the web: Content analysis of Taiwan travel related websites." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/46734476426832499519.

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碩士
中國文化大學
觀光事業學系
98
The Taiwanese government has viewed tourism as an important industry and has paid a lot of efforts to promote tourism. The assessment and development of an appropriate image for Taiwan has become increasing important. The success of Taiwan as a tourist destination depends upon this. The purpose of this research was to systematically examining Taiwan’s online tourism image. Seven different travel-related web information sources were analyzed, which belong to the Taiwan Tourism Bureau, 25 local county government tourism departments, 19 blogs, 62 international tourism hotels, 3 international airlines, 8 travel agencies, and 10 tourism related organization. The website contents were first saved into separate Word files and the text data was content-analyzed using CATPAC II software. This study confirmed that a variety of destination images of Taiwan are evident online.「Taipei」are most frequently appeared words in Taiwan travel related websites. This reinforces the notion that Taipei may be the representation of Taiwan. The words of「Temple」、「Night market」、「Hot Spring」and 「National park」also frequently appeared in Taiwan travel related websites. We suggest the tourism authorities in Taiwan should do more efforts to promote Taiwan’s tourism development by good website design and maintain.

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Tsai, Sheng-Hung, and 蔡昇紘. "The relative effects between information constructed model of travel websites and consumer purchasing satisfaction." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/55d2sz.

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碩士
景文科技大學
觀光與餐旅管理研究所
98
The more travel websites built, the more consumers collect the travel information through searching on the net. According to the report from Alexa – the company investigates website flow rate, showed that the page view on travel websites is increasing, so that travel websites have a potential market scope. In this study, we aimed at the service content of electronic commercial travel websites to understand what consumers emphasize about the characteristic and functions on travel websites, to analyze the current information on travel websites, and to discuss the transacting demands and the purchasing satisfaction for consumers. At the first, the results showed that different education levels have a significantly difference on the purchasing convenience demand. The consumers with graduate degree got a higher agreement than the consumers with college degree so that represents the consumers with graduate degree have higher demands on purchasing convenience demands in transacting service demands. Second, different the consumer marriage condition has a significantly difference on convenience and quality satisfaction in the purchasing satisfaction. The unmarried consumers got a higher agreement than married consumers so that represents unmarried consumers pay more attentions on convenience and quality satisfaction in the purchasing satisfaction. “The functions of websites” has a significantly relationship with “the service demands of transactions”. It represents what consumers should know about the functions of websites would reflect on the transacting service demands of consumers. “Transacting service demands” has a significantly relationship with “purchasing satisfactions”. It represents that if consumers could be satisfied through the transacting service demands of the website from travel agency, the purchasing satisfactions would be increased. “The functions of websites” has a significantly relationship with “purchasing satisfactions”. It represents that if consumers would be satisfied through the functions of websites from travel agency, the purchasing satisfactions would be increased. Travel websites consumer divided into three types of clusters, namely One. “medium-function, medium-demands, medium-satisfactions” type (131 people), Two. “high-function, medium-demands, medium-satisfactions” type (87 people), Three. “Low-functions, medium-demands, high-satisfactions” type (82 people).

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Ying, Tsai Hsing, and 蔡幸穎. "Investigations on Information Quality, System Quality,Interface Design, and Consumer Satisfaction of Official Travel Websites." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/19723574005467149220.

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碩士
明新科技大學
服務事業管理研究所
100
This study investigates the information quality,system quality,interface design,and consumer satisfaction of Taiwan and Hong Kong official travel websites. The research is focused on the viewpoint of a website glancer on information quality,system quality,interface design,and consumer satisfaction of Taiwan and Hong Kong official travel websites. The research method adoptes the convenience sampling method and utilizes the internet and paper for questionnaire distributions to those who have already glanced over the Taiwan and Hong Kong official travel websites. Additionally, 375 questionnaires were distributed, of which 342 valid questionnaires were returned, yielding a valid response rate of 91.2%. The questionnaire contains 5 parts that includes information quality,system quality,interface design,consumer satisfaction,and fundamental information of the questionnaire answeres. Then the statistical package for the social science (SPSS) software was applied to analyze the variances of website glancers on information quality,system quality,interface design,and consumer satisfaction of the aforementioned official travel websites. The research results showed that most of the questionnaire answeres will use internet to search for travel information before going abroad or travelling. Therefore,the quality of travel website design is quite important to the website glancers. They consider that to search for travel information before going abroad or domestic travelling is quite helpful to them. Therefore,to provide real time,correct and complete information of the website services is useful and helpful to the website glancers.This research reveals that the quality of general design of an official travel website will affect the willing of website glancers to visit that country. It means that the website design is quite important. A good design of website may promote the website glancer to go to that country. This can result in more commercial opportunities,lead the website glancer to visit that travel website again and utilize the service items provided by the website. It is found that the information quality of an official travel website has positive correlation to that of the comsumer satisfaction. In addition,system quality and interface design of an official travel website also have positive correlations to that of the comsumer satisfaction. Therefore,in order to increase the consumer satisfaction of an official travel website,and promote the willing of website glancers to visit the website again and visit that country,one should consider the aspect and viewpoint of website glancers in information quality,system quality,and interface design of the website during its construction.

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Lin, Yan-Ru, and 林炎儒. "An Evaluation of the Web Quality: The Examples of Top Five Travel Websites in Taiwan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7836uc.

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Chiang, Pin-Ching, and 姜品菁. "An Analysis of the Travel Agency''s Websites Marketing Strategy and Market Operation." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/55504625227528634970.

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碩士
健行科技大學
工業管理系碩士班
104
Abstract This study is conducted on six travel services in Taiwan, namely Lion Travel Service, South East Travel Service, Richmond International Travel and Tours, Star Travel Corp., Phoe-nix Tours International and Ezfly International Travel Agent. The products of these six travel agencies are divided into domestic and overseas group tours, independent travel, travel by the High Speed Rail, travel by train in Taiwan, cruise ship travel, and special themed travel. The six travel agencies have dissimilar pricing policies for various consumer groups, special holiday offers and different payment approaches. Meanwhile, besides Phoenix Tours International, the other five travel agencies offer different services for member and non-member travelers. The business promotions conducted by the six travel agencies can be classified into four types: seasonal, holiday, summer and specific period. All six travel agencies have seasonal and sum-mer promotion sales. Richmond International Travel and Tours does not carry out holiday promotion activities but is the only one that has promotion sales for special periods. The numbers of employees, rankings, sales, net incomes and revenue growth rates of the six travel agencies are obtained from China Credit Information Service to establish radar charts for analysis in this study. Lion Travel Service leads the rest in number of employees, corporate ranking, sales and net income but falls behind Ezfly International Travel Agent in revenue growth by a slight margin. South East Travel Service is ranks second in number of employees, corporate ranking, sales and net income but its revenue growth is in the middle. Richmond International Travel and Tours, Star Travel Corp. and Phoenix Tours International rank in the middle in overall performance. Ezfly International Travel Agent has the best reve-nue growth rate but falls behind the others in number of employees, corporate ranking, sales and net income, indicating that it is the smallest in scale but has the largest growth potential.

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Kuo, I.-en, and 郭伊恩. "The selection of purchase channel on travel websites: The task equivocality of product purchase decision aspectThe selection of purchase channel on travel websites: The task equivocality of product purchase decision aspectThe selection of purchase cha." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/89237615217909478260.

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碩士
中國文化大學
國際貿易學系碩士班
98
Considering the development of information technology in recent years, the habit of people use the Internet has became increasingly occupied, tourism commodities habits gradually changed from traditional tourism agents to the virtual network. Although the industrial production value of online tourism is enormous, but mostly are concentrated in pure booking, air tickets and rental car etc., while the package tour sales are relatively minor. In order to understand this phenomenon, this study hereby defines tourism products as two major types, unit tourism product and package tour product. This study is proceeding under media richness theory and fitting the relationship between task equivocality and media. With collected 128 successful subjects, the research executed online experiment design. The result has shown that consumers tend to book directly though the tourism website for the unit tourism products purchasing compared to the traditional travel agents. In contrary, consumers prefer to purchase the package tour products through traditional travel agent with sufficient high richness media compared to tourism website.

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Shih, Yu-ze, and 施宇澤. "The analysis of content for travel websites in Taiwan — phase on the whole step development perspective." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/21834549608366088885.

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碩士
靜宜大學
企業管理學系
89
With the development of the Internet, travel websites have become the industrial star of the consumer electronic commerce. This change not only indicates the opportunity of the travel industry, but also implies many challenges on the management. However, many of native and foreign researches focus on toward the exploration of the homepage or in the consumer demand aspect. There are fewer evaluations on the whole step development of websites. This study focused on the differences of travel websites between the “entity” and the “conjecture”. First, we compared “entity” and the “conjecture” under businesses Internet and Internet members. Then, we continued comparing the differences of each step and analyzing their relativity. The results of the research show the following: (1) The “conjecture” travel websites share technological advantages. (2) As far as distributional channels are concerned, the “entity” travel websites are still kept in the step of product catalogue. On the contrary, the “conjecture” one has stepped forward into the on-line ordering step. (3) For the purpose of web site, the “entity” travel websites emphasize on the cumulation of loyal customers, while the “conjecture” travel websites incline to get other marketing opportunities with their present websites. (4) The development of product information has become more and more mature. In the future, travel websites should be focused on the development of the on- line trading system.

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Chen, Yang-Yu, and 陳姎愉. "The study for promoting the key success factors in the competition advantages of the travel websites." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/55419099880123397756.

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碩士
長榮大學
企業管理研究所
95
The tourism is the Smokeless Industry that the countries all over the world in the 21st century generally pay attention to, and it also has been as one of the star industry in Taiwan. Up till now there are some websites development steadily in on-line travel websites of Taiwan, for example CTIN、Star Travel、ezTravel. However the travel website of the top five of national ranking – Ezibon would not prewarn stopping doing business in 2006, and it let other operators feel strain in the work. It let us be going so far as to think deeply, what are the key success factors that the survived travel websites could develop steady. Therefore the study research and draw up the initial construct of the competitive advantages of the travel websites in Taiwan by the value chain and virtual value chain. And then we go off expert questionnaire investigating and sifting twenty-five factors from the way of Fuzzy Delphi Method to establish a complete construct of the competitive advantages of the travel websites in Taiwan. After that time, going off questionnaire investigating and we extract seven factors, which are the accomplishments level of staffs’ professional knowledge and, the ability acquiring the key resources, the cognitive level of industrial knowledge, the variety of travel goods resources, being rich in choosing travel goods, and the goodwill, image of the enterprises, and the information for customization by the way of Fuzzy Hierarchy Process analyze step by step.

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Kao, Shih Chun, and 高世峻. "A study of communities management and value co-creation of Web2.0 travel websites －A case of PHsea." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/52718699427610956955.

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碩士
國立政治大學
管理碩士學程(AMBA)
98
The concept of Web2.0 was published in 2005 for the first time and immediately became a new trend in internet business and internet study. In Web2.0 world, the e-commerce and e-business are no longer same and the virtual internet community becomes more important than ever too. In this thesis we’ll use a case study to figure out the new trend of communities management and value co-creation of Web2.0 travel websites. Our case website is a travel website named PHsea. It’s a travel website established for promoting Peng Hu tourism. But not like other travel websites in Taiwan, PHsea was the first travel website to manage the real community (tourist industry) in a way like virtual community and make real community and virtual community working together to create values for both sides. It’s a new discovery and in this study we’ll use the assessment method such as DART to find the authentication of value co-creation relationship by real community, virtual community and case website. In the end of this study we’ll try too find a possible business model for our case website too.

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Yi-Ching, Lin, and 林依晴. "A Study of Satisfaction on Travel Service Websites for Independent Travelers-Using Product Involvement as Moderating Variables." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ncvqzj.

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碩士
大葉大學
企業管理學系碩士班
102
The tourism is the Smokeless Industry that the countries all over the world in the 21st century generally pay attention to. The tourism in addition to creating employment opportunities and increase foreign exchange income, the local socio-economic development have also played an important role ,and it also has been as one of the star industry in Taiwan. Affected by the global information network. and e-commerce to flourish, all kinds of travel websites have been establishment. Various typs of tourism websites have been providing a very rich tourist information services and so on. Therefore, this study aims to investigate the relationship among independent travelers and its satisfaction on travel service websites , given product involvement as moderating variables. Three hundred eighty two valid questionnaries have been collected, and SPSS is used for empirical analysis. Through the use of descriptive statistical analysis, reliability and validity analysis, t-test, ANOVA, Pearson correlation plot analysis of variance, and structural equation model fit test, we found: 1.There were significant satisfaction on travel service websites for independent travelers. 2.The different product involvement degree will affect satisfaction on travel service websites for consumer.

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36

Yang, Chun-chieh, and 楊俊傑. "Predicting Intention to Travel by Carpool and Intention to Use Carpool Websites with TPB and TAM Respectively." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/90306575291433332556.

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博士
國立中山大學
公共事務管理研究所
104
Because carpool could mitigate traffic congestion, daily carpool for commuting has been widely studied. Studies on carpool for leisure travel, however, remain insufficient. Research of intention to carpool is especially lacking. This study, using the theory of planned behavior (TPB) and assessing its constructs with belief-based measurement, tested how salient beliefs and the intention to carpool during leisure travel are related. The study also examined how the technology acceptance model (TAM) could predict people’s intention to arrange carpool through websites. A sample composed of 257 users from PTT (a Taiwan Bulletin Board System), facebook and gamesites participated in an online survey for this study. For intention to carpool, analysis with structual equation modelling (SEM) found that subjective norm could predict the intention, and opinions of parent, siblings and friends were all important components of subjective norm. The other predictors from TPB--attitude and perciecved behavioral control--also affected the intention, but “meeting new friends” and “easiness of making friends with other carpoolers” were the only essential belief components for these varaibles respectively. As for the intention to use carpool website, intention to carpool is the most powerful predictor, followed by the two predictors from TAM--perceived usefulness and perceived ease of use. However, when intention to carpool was included in the TAM model, the effects of perceived ease of use and perceived usefulness became insignificant. These findings suggest that future promotion of leisure-travel carpool should frame carpooling as an opportunity to make new friends. Further, the government should make carpool websites more trustworthy by monitoring or guiding their operations.

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Yang, Yi-Hsuan, and 楊宜璇. "A Study of the Relationship between Consumer Characteristics, Service Quality, Perceived Risk, and Repurchase Intention of Travel Websites." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/27699503084281906883.

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碩士
國立臺灣海洋大學
航運管理學系
97
The development of internet and information has not only changed consumers’ buying behavior but also provided travel industry the medium of tourism information in pluralism. With the emerging online business chances, business owners transfer their original physical channel to network shops. In order to investigate the relationship among consumers’ characteristics, e-service quality, reputation, attitude, trust, perceived risk, and purchase intention, “The ezTravel” and “The Startravel” were chosen as the research subject for their national recognition. With the test of T-test and ANOVA, the major finding of this research showed that there are significant difference in the constructs of electronic service quality, reputation, attitude, trust, perceived risk, and purchase intention with regard to different travel websites, sex, marriage status, education, consuming experience, deposable income, daily internet browsing hours, and resident location.

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LIOU, JIAN-MIN, and 劉建民. "The Effects of Information Disclosure of Travel Websites towards Purchase Intention—Taking Trust and Search Cost Reduction as Mediating Variables." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/e7uez9.

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碩士
義守大學
資訊管理學系
104
Travel websites provide consumers with myriad choices of itineraries. In recent years, travel websites have become an essential type of platform for travelers to choose their itineraries or services. Therefore, many travel operators have built various web platforms to seize a business opportunity in the competitive market. However, reviewing the previous literature of travel websites, it was found that most studies have revolved around the effects of website quality and design characteristics on consumers’ purchasing intentions. There are still few studies on the relationships of information disclosure, search cost, trust and purchase intention for travel websites. This research thus applied the questionnaire survey method to explore the relationships among information disclosure, search cost, trust and purchase intention. Furthermore, this research explores the mediating effects of trust and saving search costs on Information Disclosure and purchase Intention, respectively. This research applied a purposive sampling method to collect the data from respondents who have experiences in buying products and services through the travel websites. The questionnaires were distributed via Internet and a total of 101 valid questionnaires have been withdrawn. The results showed that information disclosure on the travel websites, saving search costs and trust all have significantly positive influence on purchase intention. Saving searching costs and trust have partial mediate influence on the relationship between information disclosure on the travel websites and customer’s purchase intention. Finally, this study offers concrete suggestions to enhance customers'' purchase intentions, and provides marketing strategies that can be used by travel websites to raise their sales.

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CHIU, YU-NING, and 邱昱寧. "The study on the relationship among Electronic Word-of-Mouth, Involvement, Source Credibility and Purchase Intention for Online Travel Reviews Websites Users." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/12081832708626124452.

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碩士
國立體育大學
體育推廣學系
105
The main purpose of this study is to analyze travel review websites' connections among online reputation, relating level, source credibility and purchase intention patterns, verifying its adaptability. Through the questionnaires online, add up to 565 questionnaires were collected, in which 432 valid samples are analyzed by SPSS and AMOS. First, analyze the feature within samples, reliability, validity, and CFA, analyzed with SEM, investigating the casual connection within variables, verifying the study's hypothesis. The following's the received result:(1) Internet reputation has positive impacts on source credibility. (2) Relating level has positive impacts on source credibility. (3) Internet reputation has positive impacts on purchase intention. (4) Relating level has positive impacts on purchase intention. (5) Source credibility has positive impacts on purchase intention. According to correlational studies and results, this study offers significant suggestions in connection with travel agencies and users for future related work popularity and study references.

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40

Hsu, Shu-hui, and 徐淑惠. "Exploring the Effects of Technology Readiness on Perceived Service Quality, Perceived Risk, Relationship Quality and Continuance Intention for the Self-Travel Service Websites." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/93593396827202551569.

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碩士
大同大學
事業經營學系(所)
97
For recent years, follow with the continuously climbing population of traveling, individual traveling market has become around 60% of total amount of domestic and overseas traveling population ( Tourism Bureau, M.O.T.C, 2008 ). To deal with the growth of individual traveling market, self-traveling service websites have become more and more important. Therefore, this thesis research is to study how should the self-traveling service website provide individualized service to satisfy customers’ travel demand in accordance with their use habit and the acceptance for up-to-date technology, enhance self-traveling service website’s quality to keep the willingness of customers to continually use self-traveling service website as well as developing potential customers; and then enhance the enterprise’s competitiveness. This research is based on the customers who have the experience of using self-traveling services. We first developed the hypothesis and the questionnaire through literature review and then perform the survey using the questionnaire. Finally, we use the SPSS as the tool to do the reliability and validity analysis, factor analysis, correlation analysis and regression analysis to validate the hypothesis found. The results of this thesis research indicate that: 1.The customer's technology readiness positively influences the perceived service quality. 2.The customer's perceived service quality positively influences the relationship quality. 3.The customer's relationship quality positively influences the intention of continuous usage.

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41

Hu, Jun-Sheng, and 胡誜升. "Applying Emerging Sharing Economy of Travel Website Enhance Travel Exciting Performance." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/fka7g9.

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碩士
國立臺北教育大學
資訊科學系碩士班
105
The purpose of the study is to identify the determinants of travel exciting performance under the framework of a sharing economy, how to affects the continuing use of travel website. This study base on TAM investigates the impact of the indicators, perceived usefulness, perceived ease of use and continuous to use, and adds pleasure to use, trust to use to investigate the impact of continuous use of the intention. A questionnaire was developed and used to 133 office worker. The results reveal that the usefulness, ease of use, pleasant use and trust to use are positively correlated with the persistence intention of the use, which is the most affected by trust to use, followed by pleasure to use and usefulness, the weakest is ease of use.

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Rodriguez, Cynthia Marie. "Increasing online visitation to a travel website." Thesis, 2011. http://hdl.handle.net/2152/ETD-UT-2011-12-4540.

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The creation of a new travel website in the early 21st century can naively be mistaken as an easy open window to the world. LuminariaTravel.com is an online travel website recently created to inform visitors about San Antonio, Texas tourism. This paper seeks to analyze the challenges and offer solutions in entering an online market already entered. This paper presents insight into understanding the tourism industry online, and current marketing methods being used. In order for the small, privately-owned travel website to gain online visitors, LuminariaTravel.com must consider utilizing marketing tools for an integrated marketing plan. Luminariatravel.com must also be correctly positioned in the online travel market to have a unique stance and be able to communicate information that will set it apart from other San Antonio travel websites. This paper will include literature reviews and an industry case study. A final recommended marketing plan and strategy will be offered to LuminariaTravel.com
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Lou, Kai-Chi, and 盧啟智. "New Travel Website Business Model in Macau." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/41622001507554115085.

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碩士
國立臺灣大學
國際企業學研究所
99
Macau is the perfect crossroad for the meeting of East and West cultures as Macau was ruled by the Portuguese in the early 1550s. Besides gambling in those big casinos, there is lots of entertainment such as historical sightseeing, fortresses and other outlying attractions. This study attempts to compare Macau’s travel websites’ life-cycle with America, China and Taiwan. According to the competitive landscape, one suggestion is that travel website company can utilize the suppliers and competitors as a good complementary in order to succeed in this industry. The findings showed that Macau’s travel websites company is in the growing to mature stage while most of the travel websites tend to be lacking comprehensive functions. The new entrance should develop to be a distinctive player in this market in order to attract travelers which have not been satisfied.

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Kuo, Hsien-chung, and 郭獻中. "TRAVEL WEBSITE CUSTOMIZATION USING CUSTOMER RELATIONSHIP MANAGEMENT." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/97813716297060113368.

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碩士
大同大學
資訊經營學系(所)
98
Accompanying the growth of commercial Internet service during these years, traditional travel agency also faces the stress from physical to virtual channel. The tour industry must try to integrate their marketing models with new personal services to increase customer loyalty. Therefore, find a way to analyze and leverage the huge customer database is critical for obtaining the decision support for enterprise to raise the degree of customer satisfaction and customer loyalty. In this thesis, we try to build a customized travel website based on the UCCT (User, Content, Community, and Tools) model and from the viewpoint of customer relationship management (CRM) as well as the content analysis result of the case Web site. The prototype will provide customer-oriented travel product on the Web and present feedback information for customers using Web2.0 tool to conduct interactive analysis during the browsing process. In this study we will suggest a tour website with the customization tool that allows the administrator to better know customers with their preference records of the travel product. The results of integrating customization into website not only can be a reference that is beneficial to the tour enterprise but also can be used to further verify the importance of CRM.

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Wu, Chia-Yi, and 吳佳怡. "Establish Travel Agency Website Service Quality Measurement Scale." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/28291526162348889698.

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碩士
銘傳大學
觀光事業學系碩士在職專班
99
In this study, an instrument for measuring the quality of website in travel agency was developed and empirically cross-validated. The study considered how E-SQ, E-QUAL, WebQual and eTailQ perspectives could be integrated to develop the framework, using documentary analysis, modified Delphi method and content validity. Survey responses from industry; government; academics and 415 travel agency staffs and directors were used to verify the instrument for travel agency website via exploratory and confirmatory factor analysis, and seven dimensions, 15 standards and 50 indicators were identified of the travel agency website service quality measurement scale. The seven dimensions, in terms of customization and responsiveness, design, assurance, navigation, reliability, Informational fit-to-task, accessibility. The implications for travel agency website are also discussed.

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林郁婕. "Travel Website Construction of Virtual Communities Attachment Model." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/05832338031406080123.

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碩士
國立高雄餐旅大學
旅遊管理研究所
104
In recent years, Internet, mobile and wireless technology, the rapid development of mobile Internet users there are significant growth, virtual communities allow people with similar interests meet and discuss and share on the Internet platform, virtual community members through participation in virtual communities can produce experience, transactions and entertainment value, and produce feelings of attachment and place attachment. In this study, a virtual community of five variables, including sympathize, barriers, participation, values and attachment of the virtual community. And the dimensions of the variables discussed. In this study, travel website virtual communities of attachment model construction as research topic, tourism virtual community members for the survey. The results of this study are as follows: (1) The resonance of the virtual community "to show self-worth," the highest obstacle in the virtual community "risk barrier," the highest participation in the virtual community to "word of mouth" the highest of the virtual community value in "information value" highest and attached to virtual communities of "community identity" highest. (2) The virtual community of the resonance factors extracted six factors facets, in order, is "attention", "interest", "show of self-worth," "to show self-style", "relationship" and "ability"; obstacles virtual community of six factors extracted facets, in order, is "use barrier," "value barrier", "risk barrier", "traditional barrier," "image barrier" and "relationship hindrance "; the virtual community participation extracted four factors facets, in order, is "duty to comply", "word of mouth", "helping others" and "to provide recommendations for improvement"; the value of the virtual community of the five factors extracted dimensions, in order, is "knowledge value of learning," social value "," experience entertainment value "," transaction value "and" value of information "; the attachment of the virtual community of extracted two factors facets, in order, is" attachment of the community "and" community identity. "(3) By one-way analysis of variance and post-test that costs be snow, "Age" have significant differences to resonate with the attachment of the virtual community, "Education" there are significant differences in the virtual community barriers. (4) Analysis of linear structural model results, the resonance of the virtual community, barriers to participation, values and attachment all significantly affect the relationship. In addition, the study will also recommend several management implications of virtual communities and the future direction of the results based on statistical information, will be available as a follow-up study about the reference, but the results will also provide virtual communities and electronic information Tourism Development reference of the relevant units.

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Lin, Chi-Wen, and 林琪紋. "The influence of the travel intention on the interaction experience of the travel website." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/18443681453735435871.

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碩士
中原大學
資訊管理研究所
99
Taiwanese tourists are mostly self-service travelers, so they have to plan all the things for travel. In addition, travel websites have become an important channel for tourist information. From this, the tourism industries provided the services, activities and information through the website, and easier access to tourists. So that could enhance their travel experience, and improve the intention to participate in tours. Experience marketing is the trend, especially on the virtual network. However, the experience is not a single, but complex feeling. Therefore, this study will divide into five travel experience："Functional", "Hedonic", "Innovation", "Aesthetics", and "Sign". In addition, this study also suggests that the industry should consider the characteristics of its target customers, thus adding the "Involvement" and "Normative Compliance". In this study, participants were divided into 2 groups： A.Interactive：Browse the tourist information on the website then use the scheduling function to arrange their schedules. B.Information browsing-style：Brows a variety of schedule and information on the tourist website. The result of the study shows that： 1.Interactive experience can improve the travel experience, but not the five kinds of experience are the same increase. 2.Interactive design will be influenced by "Involvement" and "Normative Compliance". Involvement in the higher level and Normative Compliance in the lower level will increase their travel experience. 3.Although the "Interactive" will raise the travel experience, but the effect of travel intention is not well than the "Information browsing-style".

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Hsung, Chao Yu, and 趙于萱. "《Fish’s Travel Manuscript》The Creation and Research of Travel Literature Book and Website Arts." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/11465872744490617109.

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碩士
國立臺灣藝術大學
多媒體動畫藝術學系
96
Travel enables people to refresh their minds and inspire creative ideas, since they can experience various lifestyles and different kinds of societies. Hence travel becomes an essential issue for people to accumulate life experiences, and enables prospective development of travel literature. Due to the popularity of Internet and PCs, it is no longer limited to reading books or watching TV passively to obtain travel information. On the contrary, we can now achieve information via other rapid and convenient digital solutions, such as real time online notes, blogs …etc. Thus the creation of travel literature now becomes active, living, anytime and anywhere. The nature of travel literature is a kind of mobile literature and personal experience, and has been transferred to the power to create art. This work utilizes the active travel action to generate the inspirations for creation and internal thinking. It also utilizes wide range and variety performance styles to present the enlightening meanings of travel in life and living. This work《Fish’s Travel Manuscript》creates traveler’s drawing note, picture book and multimedia website bases on the format of travel literature, to present the distinctive travel aesthetics via various reading formats. Hence, in order to study the influences of different media on creation, literature review in the second chapter explores the features and development of travel literature, travel picture books, online travel literature, and the differences in ways of reading and layout regarding hardcopy books and online literature.

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Liao, Kua-Ping, and 普彥淳. "Investigating the Website Quality Attributes of Vietnamese Travel Agencies." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/71639688930562223552.

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碩士
崑山科技大學
企業管理研究所
98
Tourism industry is now booming along with the very fast development of the Internet and electronic commerce in recent years. Therefore, online travel agencies must offer the best quality services to customers on having better understanding of the quality attributes of their website. Based on customer perception, this study investigates how important quality attributes of the websites of the Vietnamese travel agencies are. The study examined the seven dimensions with twenty-one quality attributes from the Vietnamese travel agency websites and used the Kano methodology to classify those quality attributes into the six categories based on the empirical data collected by the questionnaire from Vietnamese visitors. The findings have firstly classified all the quality attributes as 16 Must-be quality attributes, 5 Indifferent quality attributes in terms of the whole sample, and 1 Attractive quality attribute in terms of the Males. Secondly, the two quality attributes (“group hotel/ﬂight reservations”, “auditory appeal”) that impact significantly on customer satisfaction in terms of gender and demographic factor, such as Age and Employment, were deeply analyzed. Additionally, the thesis also calculated the customer satisfaction index and found the most important quality attributes which strongly influence customer satisfaction. The thesis also provided some clear guidelines for practical solutions to improving the website quality in order to increase customer satisfaction as well as decrease customer dissatisfaction. Furthermore, for managerial implications, the quality attributes that contribute comprehensively to create business customer value and strengthen competitiveness of online travel agencies were proposed. Finally, limitations of the thesis were discussed and the direction for further research was also suggested.

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Ni, Chia-Hsiung, and 倪家雄. "The Effects of Consumer Purchase Intention on Travel Website." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/87676568407886998034.

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碩士
中原大學
國際貿易研究所
97
As a result of the popularization of internet and severe global competition, the rise of internet facilitates the opening of website and therefore electronic commerce has become a new business channel, in addition to traditional ways of marketing. The year round non-stop service, low cost, and global market reach which meet consumer demand have made electronic commerce the mainstream for future business development. Travel website which provides consumer travel products and services trough websites have elevated the quality of life and convenience for consumers. It also strengthens its competitive advantage to cultivate more business opportunities in a competitive environment. This research looks through the design factors of travel website to study relevant literature on travel websites design quality, travel website design characteristics, travel website shopping value, trust, satisfaction, and purchase intention. Based on those theories, this research uses satisfaction and trust as a foundation to establish the design quality of travel website, the design characteristics of travel website, and the shopping value of travel website to promote consumer trust and satisfaction that is geared to purchase intention. The results show that the quality of design substantially affects consumer trust; the design quality, design characteristics, and shopping value substantially affect consumer satisfaction; consumer satisfaction substantially affects, and the overall consumer satisfaction and trust affect consumer purchase intention.

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Dissertations / Theses on the topic 'Travel Websites'

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