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1

Guo, Meihui. "Analysis of Marketing Strategy of International Sports Brands Entering Chinese Market." Advances in Economics, Management and Political Sciences 174, no. 1 (2025): 46–51. https://doi.org/10.54254/2754-1169/2025.21825.

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The Chinese market has great opportunities, and successful international brands cannot do without following market trends, being innovative and localization strategies. First of all, the performance of international brands in the Chinese market continues to rise, and at the same time, they are recognized by the majority of Chinese consumers. Secondly, the sales area is constantly expanding. On the one hand, the number of offline stores has increased. On the other hand, live streaming e-commerce is also developing vigorously. At the same time, international brands pay attention to the needs of
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JARADAT, Mohammad, and Sergiu Vlad STAN. "TRENDS IN INTERNATIONAL BUSINESS IN SPORTS." Cluj University Journal. Interdisciplinary: Social Sciences and Humanities 1, no. 1 (2023): 7–21. http://dx.doi.org/10.61846/cuji-ssh.1.1.01.

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This article examines the rapidly evolving landscape of international business in sports. It explores the role of globalization, emphasizing sports' expansion into new markets and mega-events' global showcase. Technological advancements, including virtual reality, blockchain, and data analytics, are transforming fan engagement, performance analysis, and sponsorship. Changing consumer preferences for immersive experiences, sustainability, and social responsibility are reshaping business strategies. Additionally, the article discusses how political and geopolitical factors influence sponsorship,
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Makarova, I. V., and D. Z. Nikolishvili. "Problems and Trends in Promoting Japanese Automotive Products on World Markets." World of new economy 15, no. 1 (2021): 75–81. http://dx.doi.org/10.26794/2220-6469-2021-15-1-75-81.

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This paper presents a study of the international car market; analysis of the development of automotive markets in Europe and Russia’s national car market; a review of the global car market; and international trading activity in the car market. Japan’s automotive industry is signifiantly developed with Toyota as one of the world’s leaders. Also, in addition to cars, Japanese companies are among the leaders in the production of motorcycles and engines for cars participating in sports races. Japanese legislation encourages the production and sale of cars with high environmental friendliness, hybr
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Liang, Yiyun. "Innovation Trends and Commercialization Strategies in Sports Brand Marketing under Globalization and Digital Transformation." Advances in Economics, Management and Political Sciences 165, no. 1 (2025): 51–56. https://doi.org/10.54254/2754-1169/2025.21133.

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With the acceleration of globalization and the rapid development of the sports industry, the status of sports brand marketing in the global economy has become increasingly prominent. Therefore, it is very necessary to analyze the development of sports brand marketing in the context of digital transformation and market globalization. Through the current situation analysis, this study reveals how sports brands use digital marketing tools such as social media, virtual reality, and online live broadcasting to optimize consumer interactive experience, expand market coverage, and maintain competitiv
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Корчагина, Елена Викторовна, and Екатерина Сергеевна Генадиева. "History of Sports Marketing: International Experience." ВЕСТНИК ОБРАЗОВАНИЯ И РАЗВИТИЯ НАУКИ РОССИЙСКОЙ АКАДЕМИИ ЕСТЕСТВЕННЫХ НАУК, no. 2 (June 15, 2020): 43–46. http://dx.doi.org/10.26163/raen.2020.67.18.009.

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Развитие спортивной индустрии, как и любой другой коммерческой индустрии, невозможно без создания научно-теоретических основ ее деятельности, включающих исследования и анализ ее структуры, функций и взаимодействия с внешней средой. В статье представлен обзор зарубежных научных публикаций в области спортивного маркетинга. Выделены наиболее значимые труды, определяющие вектор движения спортивной индустрии на зарубежном рынке. Определены перспективные направления научных исследований в области спортивного маркетинга. The development of sports industry as any other commercial industry is impossibl
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ROMANENKO, Serhii. "ANALYSIS OF THE MARKET OF SPORTS AND HEALTH ACTIVITIES AT MEZOROVNA." Herald of Khmelnytskyi National University. Economic sciences 304, no. 2(2) (2022): 93–97. http://dx.doi.org/10.31891/2307-5740-2022-304-2(2)-16.

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Today, sports and health activities are becoming one of the main trends in civilization, which have a systemic impact on the development of social relations, human development, and economic growth. Evidence of this is the annual increase in the population involved in various professional and mass sports, who dedicate part of their lives to active training and participate in mass sports, health events, and micro-enterprises. The article aims to analyze the market of sports and health activities at the meso level in Ukraine. The need for sports and health activities at the meso level in Ukraine
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Wheaton, Belinda, and Holly Thorpe. "Action Sport Media Consumption Trends Across Generations: Exploring the Olympic Audience and the Impact of Action Sports Inclusion." Communication & Sport 7, no. 4 (2018): 415–45. http://dx.doi.org/10.1177/2167479518780410.

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The ageing demographics of Olympic viewers is a key concern for the International Olympic Committee. The inclusion of action sports into the Olympic programmes has been a key strategy to try and connect with youth consumers, most recently through the inclusion of skateboarding, surfing, and sport climbing into the Tokyo 2020 summer games. Drawing on a questionnaire distributed online in nine languages, and contextualized with analysis of the action sport media, our research explores international and multigenerational action sport consumers’ sport viewing preferences and attitudes to the Olymp
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8

Jin, Chang-Hyun. "Retrospection and state of sports marketing and sponsorship research in IJSMS from 1999 to 2015." International Journal of Sports Marketing and Sponsorship 18, no. 4 (2017): 363–79. http://dx.doi.org/10.1108/ijsms-04-2016-0002.

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Purpose Based on the increasing significance and proliferation of sports marketing and sponsorship, it is important to explore the state of sports marketing and sponsorship research, assess the development of sponsorship-related research, and grasp its future directions. Thus, the purpose of this paper is to help scholars understand future research directions to improve our knowledge of sports marketing and sponsorship. Design/methodology/approach This study used content analysis that incorporated three multidimensional measures and applied social network analysis in order to identify the know
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9

Srivastava, Mrs. Sonali, and Dr. Rakhee Pushparaj Singh. "An Analytical Study of Growth, Trends and Market Share of OTT Platforms in India." International Journal of Advance and Applied Research 6, no. 25 (2025): 219–24. https://doi.org/10.5281/zenodo.15295515.

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<strong>Abstract:</strong> This paper provides an analytical overview of the growth, trends, and market share of Over-the-Top (OTT) platforms in India, drawing on secondary data from various industry reports, databases, and market research. This study follows a descriptive research design. The data has been analysed using Microsoft excel. It focuses on factors such as mobile-first consumption, the rise of regional content, and changing consumer behavior, exploring the rapid expansion of OTT services in the country. The market shares of leading OTT platforms are analyzed in terms of subscriber
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10

Wohlfart, Olivia, Sandy Adam, Jorge García-Unanue, Gregor Hovemann, Berit Skirstad, and Anna-Maria Strittmatter. "Internationalization of the Sport Management Labor Market and Curriculum Perspectives: Insights From Germany, Norway, and Spain." Sport Management Education Journal 14, no. 2 (2020): 129–41. http://dx.doi.org/10.1123/smej.2019-0046.

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This study applies “Europeanness” to the analysis of internationalization in the sport management labor market and which changes this trend necessitates for sport management curricula. The authors employed an analysis of 30 semistructured interviews with key informants from Germany, Norway, and Spain. The results reveal various effects of internationalization on the sport sector and highlight the richness and diversity in the three countries. Sport management graduates need to possess a diverse set of competencies for successfully starting their careers. In addition to subject-specific knowled
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Rumiantseva, Iryna. "Systematization of tourist market development factors." Ukrainian Journal of Applied Economics and Technology 8, no. 4 (2023): 250–57. http://dx.doi.org/10.36887/2415-8453-2023-4-41.

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The article analyzes the essence of the modern tourist market, reveals the dynamics of international tourist arrivals over the past decades, and establishes the leading countries and directions of the development of the tourist market in the world. The classification of influencing factors on the development of the tourist market is studied in detail and presented. Considerable recreational potential of Ukraine, favorable climatic conditions of the country, network of transport connections, cultural and religious heritage, developed hospitality industry, highly qualified staff with world-famou
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Zhao, Weikang, and Mustaffa Halabi Azahari. "National Trend Elements Based on Young Consumers Are Reflected in Sports Brand Product Design." Arts Studies and Criticism 5, no. 5 (2024): 267. https://doi.org/10.32629/asc.v5i5.2941.

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This article explores the impact of visual elements used by Chinese sports brands on the shopping behavior of young consumer groups. As Chinese sports brands gain international recognition and market share, it is critical to understand the role that visual elements such as logos, colors and branding play in shaping consumer preferences and behavior. This study combines insights from marketing, psychology and consumer behavior to provide a comprehensive analysis of how these visual elements influence young consumers’ choices and loyalty to Chinese sports brands. By delving into this topic, we a
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Wang, Dezhen. "Current Situation, Problems and Future Development of Sports Rehabilitation Industry: A Comparative Study of Sports Rehabilitation Industry in China and The United States." Highlights in Business, Economics and Management 37 (July 18, 2024): 329–36. http://dx.doi.org/10.54097/rjv00794.

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With the continuous improvement of the living standard of Chinese residents, the continuous improvement of the urbanization construction, the continuous expansion of the scale of the sports industry, the base of the sports population is rising, and the demand for health is more and more large. This study makes a detailed comparative analysis of the status, predicament and development trend of the sports rehabilitation industry in China and the United States. Through the detailed definition of the industry and the elaboration of the scope of services, this paper analyzes the similarities and di
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14

Zarubin, Vitaliy. "Impact of Integrated Management Systems on Commercial Performance and Operational Processes in Sports Venues." Universal Library of Innovative Research and Studies 02, no. 03 (2025): 06–12. https://doi.org/10.70315/uloap.ulirs.2025.0203002.

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This paper examines the impact of integrated management systems on the business outcomes and operational processes of sports facilities. The work shall comprehensively assess the contributions of integrated management systems (IMS) as a single digital platform that unites engineering support, security, ticketing services, CRM, and IoT analytics subsystems towards enhancing the profitability and operational performance of arenas. Such relevance is driven by the briskly growing economic potential of sports complexes linked to an expansion in revenue streams- from dynamic ticket pricing to multim
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15

Sorokin, P. S., and Yu A. Vyatskaya. "International expert agenda in education: Key characteristics and problem areas." Education and science journal 24, no. 1 (2022): 11–52. http://dx.doi.org/10.17853/1994-5639-2022-1-11-52.

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Introduction. This article presents an analysis of the global expert discourse in education prior to the Covid-2019 pandemic.Aim. The current research aims to analyse expert reports, regarding the theoretical foundations, articulated key trends, stakeholders and skills seen as educational outcomes.Methodology and research methods. The sample consists of 25 reports published in 2012–2020 by leading expert organisations (OECD, World Bank, etc.) devoted to the problems of education (school or higher education) and the relationship between education and the labour market. The main research method
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16

Yadgarov, Akram Akbarovich. "THE IMPORTANCE OF SPORTS MARKETING ACTIVITIES IN THE TRAINING OF MODERN EXECUTIVE PERSONNEL." Multidisciplinary Journal of Science and Technology 4, no. 4 (2024): 77–82. https://doi.org/10.5281/zenodo.10934840.

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this article highlights the importance of sports marketing in the preparation of modern leaders for sports institutions specializing in sports education today in competitive conditions, as well as the scientific and practical aspects of the introduction of sports marketing activities in leadership activities. The issues of wide involvement of young people in sports in the regions for sports education institutions are discussed in detail. Scientific and practical recommendations on the development of sports marketing have been developed in the training of modern executive personnel.
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17

PORNPITAKPAN, Chanthika. "Navigating Legal Rulings, Language Inclusivity, and Job Search Strategies in 2025." Global Empirical Marketing Studies 1, no. 1 (2025): Article e6.2025.04.25. https://doi.org/10.5281/zenodo.15319956.

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<strong>Citing This Article</strong> APA Style: Pornpitakpan, C. (2025). Navigating legal rulings, language inclusivity, and job search strategies in 2025. <em>Global Empirical Marketing Studies, 1</em>(1), Article e6.2025.04.25. https://doi.org/10.5281/zenodo.15319956 In 2025, legal rulings like the UK Supreme Court&rsquo;s decision defining &ldquo;sex&rdquo; as biological sex and the U.S. Executive Order 14168 recognizing only two sexes are reshaping workplace policies. These changes impact all job seekers, including transgender individuals, in accessing facilities, participating in sports,
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USATOVA, Iryna, Tatyana KOROL, and Artem VEDMEDIUK. "FORMATION OF PROFESSIONAL COMPETENCIES IN BACHELORS OF PHYSICAL EDUCATION AND SPORT FOR COACHING ACTIVITIES IN TEAM SPORTS." Cherkasy University Bulletin: Pedagogical Sciences, no. 1 (2025): 92–99. https://doi.org/10.31651/2524-2660-2025-1-92-99.

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This article addresses the issue of forming professional competencies in bachelors of physical education and sport, essential for effective coaching activities in team sports. The significance of quality training for future specialists capable of implementing modern methodological approaches, making strategic decisions in the training process, and developing athletes’ sports skills is highlighted. The study analyzes contemporary educational trends in the preparation of team sport coaches, specifically the requirements for forming their professional competencies. Key components of a coach's pro
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Kicherova, M. N., and I. S. Trifonova. "Non-formal education: The review of current studies." Education and science journal 25, no. 2 (2023): 46–67. http://dx.doi.org/10.17853/1994-5639-2023-2-46-67.

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Introduction. Non-formal education is gaining a new impetus in the establishment of a sustainable knowledge society. The article reveals major concerns of non-formal education as an element of life-long learning and adult education policies as well as its effective implementation into the national educational mainstream.Aim. The aim of the research is to conduct a detailed overview of various current studies, exemplifying the international experience in non-formal education and the case-studies of its adoption along with the mechanisms for its validation in different countries.Methodology and
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20

Prdić, Nedeljko. "SPECIALISED EXHIBITIONS (EXPO) – ORGANISED BUSINESS AND SERVICE EVENTS ON THE WORLD MARKET." Ekonomist 4, no. 1 (2025): 9–46. https://doi.org/10.46793/ekonomist4.1.1p.

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Organising specialised exhibitions is one of the most important instruments in the strategic marketing of individual countries. Depending on the theme of organising these international events, the concept of promoting the country, region and city in which the event is being held is also carried out. The very process of organising and holding the exhibition in the modern age implies the application of new and expected technologies that direct the world economy. In this context, specialised exhibitions provide the opportunity to create an overall marketing strategy and brand of the organising co
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Bertling, Christoph. "Efficient Combating the Downward Spiral: How the Olympic Movement is Responding to the Market Failure of Sports Journalism & the Rise of Digitalization." Athens Journal of Sports 12, no. 1 (2025): 37–50. https://doi.org/10.30958/ajspo.12-1-3.

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Sports journalism is in a deep crisis. Functional, structural and organizational deficiencies can be observed worldwide. Editorial offices are being outsourced, staff cut, travel costs minimized. These profound disruptions are resulting in inferior coverage of numerous sporting events and sports. Some sporting events and types of sport, for example, are no longer covered by established editorial teams due to cost-cutting constraints. This has far-reaching consequences for sports organizers and players. Important information is not disseminated and some information is passed on incorrectly and
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Aseeva, S. L. "Oil and Gas Sector of the People’s Republic of China: Problems and Development Trends." Post-Soviet Issues 10, no. 3 (2023): 258–64. http://dx.doi.org/10.24975/2313-8920-2023-10-3-258-264.

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Through vigorous economic development in recent decades, China has become one of the world’s leading economies and a major player in the international arena. The strengthening economic potential has caused a significant increase in the demand for energy resources. Therefore, the need for an effective energy policy has also increased. The PRC uses fossil energy resources such as coal, oil and natural gas as its main energy sources. Fossil energy sources are currently important for maintaining the country’s energy balance. Moreover, one of the important objectives of energy policy is to reduce t
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An, Bo, and Prakit Hongsaenyatham. "Management Model for Chengdu to be the Sports Capital of the People’s Republic of China." International Journal of Sociologies and Anthropologies Science Reviews 5, no. 4 (2025): 565–80. https://doi.org/10.60027/ijsasr.2025.6524.

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Background and Aim: From the perspective of the sports industry, with the continuous expansion of the sports consumption market, Chengdu's sports industry has shown a trend of diversified development, covering multiple fields such as sports event operation, sports training, sports equipment manufacturing and sales, and sports tourism. Although Chengdu has significant advantages in building a sports capital, there are still some problems. Therefore, this research aims to develop a management model for Chengdu to be the sports capital of the People’s Republic of China. Materials and Methods: Thi
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Sidorov, Andrey V., and Sergey V. Tasakov. "Drug dealers and sports: what do they have in common? Problems of drug crime latency during periods of international sports competitions and doping criminalization." Oeconomia et Jus, no. 2 (June 25, 2025): 110–23. https://doi.org/10.47026/2499-9636-2025-2-110-123.

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International sports competitions are places of attraction for a large number of people from all over the world, and therefore, they are a great opportunity for drug traffickers to imperceptibly expand the sales market and increase revenue. The flow of tourists and the hype around themed paraphernalia are most often used by criminal communities in order to make illegal transactions unnoticed by law enforcement agencies. However, early preparation for such events, including preventive inspections of competitors/fans/tourists, has repeatedly demonstrated effectiveness in combating the increase i
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25

Berk, Alexander N., Dana P. Piasecki, James E. Fleischli, David P. Trofa, and Bryan M. Saltzman. "Trends in Patient-Reported Outcomes After Anterior Cruciate Ligament Reconstruction: A Systematic Review." Orthopaedic Journal of Sports Medicine 11, no. 5 (2023): 232596712311744. http://dx.doi.org/10.1177/23259671231174472.

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Background: Despite the prevalence of patient-reported outcomes (PROs) to evaluate results after anterior cruciate ligament (ACL) reconstruction, there exists little standardization in how these metrics are reported, which can make wider comparisons difficult. Purpose: To systematically review the literature on ACL reconstruction and report on the variability and temporal trends in PRO utilization. Study Design: Systematic review. Methods: We queried the PubMed Central and MEDLINE databases from inception through August 2022 to identify clinical studies reporting ≥1 PRO after ACL reconstructio
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Zhang, Yi, Minkil Kim, Jerred Junqi Wang, and Brenda Pitts. "Reversing the tide of sport globalization from west to east? Examining consumer demand for table tennis clubs in the U.S." International Journal of Sports Marketing and Sponsorship 19, no. 2 (2018): 217–35. http://dx.doi.org/10.1108/ijsms-07-2017-0059.

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Purpose By using table tennis as an example and conducting an in-depth investigation into the impact of market demand factors on membership consumption of table tennis club members in the USA, the purpose of this paper is to illustrate the opportunities and marketing efforts needed for Asian sports to survive and thrive in North America, in which consumer demand factors assessing core program features of table tennis clubs were found to be very influential of cognitive, affective, and behavioral consumptions of table tennis club members. Design/methodology/approach Through conducting a review
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Câmara, Lucas Caseri. "Counterfeit Anabolic Steroids in Brazil: A Forensic Perspective on Quality and Risks." Journal of Pharmaceutical Research International 36, no. 12 (2024): 130–39. https://doi.org/10.9734/jpri/2024/v36i127634.

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The illicit use of anabolic androgenic steroids (AAS) poses a significant global health challenge, particularly due to the widespread availability of counterfeit products in underground markets. This review examines AAS seized in Brazil, a country with a notable prevalence of use, especially among gym and sports center attendees. Thus, the main objective of this brief review is to map studies published on the seizure and chemical analysis of AAS sourced from the underground market in Brazil. A comprehensive analysis of studies revealed high levels of adulteration in seized products, including
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Oliinyk, Valentyna. "The current state and prospects for the development of excursion tourism." Scientific Herald of Chernivtsi University. Geography, no. 845 (December 6, 2023): 5–11. http://dx.doi.org/10.31861/geo.2023.845.5-11.

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The article highlights the issue of the current state and prospects for the further development of tourism in the country. A scientific analysis of domestic literature on theoretical and practical issues in the field of tourism was conducted. The main trends in the development of excursion tourism in the world are revealed. The main indicators of tourism activity in the country are analyzed, which testify to the stable growth of the tourism industry until 2020. The factors of destabilization of the development of the industry in modern conditions are determined. It was emphasized the need to c
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Graham, Gary, Laird Burns, Patrick Hennelly, and Royston Meriton. "Electric sports cars and their impact on the component sourcing process." Business Process Management Journal 25, no. 3 (2019): 438–55. http://dx.doi.org/10.1108/bpmj-11-2017-0335.

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Purpose The purpose of this paper is to explore how the sourcing process of the electric sports car sector is changing with respect to competitive advantage, required capabilities and emerging opportunism. Design/methodology/approach The case study data collection covered the period from January till August 2017, which implies a total period of eight months. The empirical analysis implies a sequence of 20 conducted interviews with senior managers, team leaders and operational employees from various organizational departments and functions within Company A, various suppliers and experts from th
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Jewczak, Maciej, and Karol Korczak. "Poverty in Selected European Countries. A Spatio-temporal Analysis from 2003–2020." Comparative Economic Research. Central and Eastern Europe 26, no. 3 (2023): 87–105. http://dx.doi.org/10.18778/1508-2008.26.22.

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The problem of poverty, both in theory and practice, gained a new meaning with the beginning of the transformation of selected European economies from being centrally planned to market economies. The transition and the accompanying ownership changes resulted in significant shifts in the income distribution, which affected the increase in the stratification of society in terms of material situation and the deterioration of the living conditions of some social groups. Developing and evaluating anti‑poverty programs should be preceded by identifying who is considered poor. Defining poverty is the
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Jin, Siyan. "Precision Marketing Strategies and Business Operations Analysis of Sports Business Brands - A Case Study of Lululemon." Advances in Economics, Management and Political Sciences 62, no. 1 (2023): 17–25. http://dx.doi.org/10.54254/2754-1169/62/20231296.

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Lululemon is an international sportswear brand founded in Vancouver, Canada, in 1998. The brand was founded by Chip Wilson, who laid the foundation for the brand's creation with his yoga-inspired fashion trend. With a focus on yoga, Lululemon opened its first store in Vancouver in 2000 and went public in 2007. Chip Wilson's marketing efforts played a significant role in the success of Lululemon. This study aims to analyze Lululemon's marketing strategies, focusing on the 'yoga' track to expand high-value potential customers and target the 'She Power/She Community'. The research adopts case stu
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Gorylev, A. I., and E. V. Kalinina. "Primary methods of internationalisation of higher legal education." Education and science journal 23, no. 9 (2021): 46–80. http://dx.doi.org/10.17853/1994-5639-2021-9-46-80.

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Introduction. Recent trends in the sphere of internationalisation of higher education expand theoretical insights into the dialectical nature of correlation between pedagogical science and educational practice, as well as the relationship between the general direc tions of the development of higher education, its national and regional specifics. An analysis of the experience of internationalisation of universities is required for the development of various models to modernise higher education, including legal education, and to substantiate practical recommendations for reforming the Russian hi
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Okwuchukwu, Marcus Anyasor PhD. "Marketing Mix Strategies of Soft Drink Producers in Anambra State, Nigeria." International Journal of Trend in Scientific Research and Development 2, no. 1 (2017): 1053–65. https://doi.org/10.31142/ijtsrd7195.

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The study aimed to investigate the marketing mix strategies employed by soft drink producers in Anambra State and to assess the impact of such strategies on their performance. Ninety respondents were judgementally selected and sampled. Questionnaire was used to gather the study data analysed on frequencies, percentages and Kruskal Wallis one way ANOVA. Results showed that promotion consisting sponsorship in sports and entertainment, diversification, introduction of new brands products, aggressive advertising and price reduction are the most frequently used marketing mix strategies. Results als
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Chavarría-Fernández, Victor, Daniel Rojas-Valverde, Randall Gutiérrez-Vargas, Carlos Meza, and Miguel Méndez-Solano. "Wearable Sports Technology Development in Costa Rica: Inertial Measurement Unit Integration for Real-Time External Load Monitoring." MHSalud: Revista en Ciencias del Movimiento Humano y Salud 20, no. 1 (2023): 1–13. http://dx.doi.org/10.15359/mhs.20-1.1.

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The increasing trend and projection for the use of wearable sensors technology in the general population have led to the development of different inertial measurement units (IMU) to monitor activity and motion variables during exercise or sports. This study aims to systematize the practical experience of developing an inertial measurement device to quantify external load in real time for runners. This article shows the installed capacity of Costa Rican higher education institutions to integrate existing sensors available in the international market in a single device to program it and use it f
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Sousa, M. Luísa, and Rafael Marques. "Political Transitions, Value Change and Motorisation in 1970s Portugal." Journal of Transport History 34, no. 1 (2013): 1–21. http://dx.doi.org/10.7227/tjth.34.1.2.

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During the revolutionary period of 1974–76, there was vigorous debate in Portugal regarding the role of automobiles in the desired new society. The dispute was reinforced by the first international oil crisis. Strong ideological rhetoric was deployed either to defend the potentially liberating role of the automobile or to condemn its ‘bourgeois' underpinnings. This debate influenced social movements, policies, perceptions and views of social actors, thus contributing to market distortions, a short-lived disappearance of luxury and sports cars and to the creation of new models deemed to be adap
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Kollehaiev, Mykhailo. "PROSPECTS OF THE POST-WAR DEVELOPMENT OF THE FOREIGN ACTIVE TRAVEL SEGMENT IN THE CONTEXT OF THE PREVIOUS CRISIS EXPERIENCE." SCIENTIFIC ISSUES OF TERNOPIL VOLODYMYR HNATIUK NATIONAL PEDAGOGICAL UNIVERSITY. SERIES: GEOGRAPHY 55, no. 2 (2023): 43–48. http://dx.doi.org/10.25128/2519-4577.23.2.5.

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The current pace of recovery of the global tourism industry after the COVID-19 pandemic demonstrates that the segment of active travel (“Adventure Travel” in the international classification) is the most resilient and adaptive to crises and has shown the most sustainable growth in recent decades (up to 17%). Thus, the segment of adventure tourism (more than 26% of all trips in the world) remains a true locomotive for the development of global tourism.&#x0D; In Ukraine, the development of this area has experienced fluctuations related to crises of various scales: from the global financial crisi
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JYOTHIRADITYA PERI. "Video gaming industry in the US." International Journal of Science and Research Archive 11, no. 1 (2024): 1257–65. http://dx.doi.org/10.30574/ijsra.2024.11.1.0194.

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Generations after generations, the entertainment industry evolved multiple folds, be it music, be it movies, be it sports, be it video games. Each industry doesn’t only set trends each decade but also changes peoples’ lifestyle. Video games are something which is involved almost in every person’s life. Some people play them when they’re young, some play in their teens, some play after they come home from office and some play after they retire. The video games were simply designed simulations that was started in 1950’s and 1960’s by computer scientists on the early computers. In 1952, British p
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Молчанова, Наталья, and Natalya Molchanova. "Training of tourism industry in regional universities." Universities for Tourism and Service Association Bulletin 10, no. 1 (2016): 21–26. http://dx.doi.org/10.12737/17732.

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The issue of training in the tourism sector is one of the most priorities. Today tourism is the most promising, rapidly&#x0D; developing social, cultural, and leisure activities. The article describes tourist activities from the point of view of its&#x0D; staffing. The main purpose is to identify the peculiarities of professional education in the field of tourism, to define&#x0D; a circle of competences, which a specialist in this field should have. The specificity of the regions of our country&#x0D; requires more attention to the development of skills in the sphere of tourism. System of profe
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Mukhtyar, Ahmed. "Industrial Profile of Jammu and Kashmir State." International Journal of Trend in Scientific Research and Development 2, no. 5 (2018): 42–46. https://doi.org/10.31142/ijtsrd15777.

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Infrastructure development serves as an engine for industrial development and calls for continuous attention of the Government. Development of Industrial Estates Infrastructure is the major function of the Industries and Commerce Department. The State has 53 existing industrial estates spread over an area of 3135 Kanals of land use position ending November, 2013. There are 53 Industrial Estates in the State spread over an area of 31,335 Kanals. 29 new Industrial Estates are at different stages of development. There is huge scope in the state for taking up of manufacturing activities in the fie
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Chkhotua, I. Z. "Strategic priorities for the ski tourism development worldwide and in Russia." Economic Revival of Russia, no. 2 (72) (2022): 123–36. http://dx.doi.org/10.37930/1990-9780-2022-2-72-123-136.

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The article provides a strategic analysis of ski tourism development at the national and global level. The identified global, national and regional trends form new opportunities for the tourism industry, significantly changing its functioning model, strategic priorities, goals and objectives. Tourism industry enterprises should realize the planned shifts and build a new or adjust existing development strategies to ensure long-term functioning in the market. The strategic initiatives proposed in the article are based on the theoretical foundations of the Russian school of strategizing developed
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Velita, Sibon Lobo, and Shivshankar Bhat K. "An Analysis of Indian Entertainment Industry – Past, Present, and Future." International Journal of Management, Technology, and Social Sciences (IJMTS) 6, no. 2 (2021): 88–99. https://doi.org/10.5281/zenodo.5506217.

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<strong>Purpose:</strong> The entertainment industry (casually known as Show Business) is included in the tertiary sector of the economy and embraces fields so theater, films, fine arts, dance, music, television, radio, media, sports, cultural events, etc. This industry is continuously evolving with innovations and ideas for the industry. It is developing dynamically in terms of revenue and volumes employing creative and technical people. It witnessed explosive growth during post liberalization that led to internationalization and expansion of the market. This study explores the evolution, gro
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Aphisavadh, Sirivadhanawaravachara. "An analysis of golf tourism in Thailand." World Journal of Advanced Research and Reviews 24, no. 3 (2024): 636–46. https://doi.org/10.5281/zenodo.15180137.

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The current research paper offers a comprehensive and extensive review of golf tourism in Thailand through a considered analysis of its historical development, current state, driving factors, challenges, and future opportunities. It points out the nearness of the sector to the integration into the broader tourism sector, while it underlines the role it has played in economic development and the leisure tourism industry. It underlines the significance of effective marketing strategies aimed at attracting international golfers to maintain Thailand's position as a key destination, based on an in-
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Aphisavadh Sirivadhanawaravachara. "An analysis of golf tourism in Thailand." World Journal of Advanced Research and Reviews 24, no. 3 (2024): 636–46. https://doi.org/10.30574/wjarr.2024.24.3.3682.

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The current research paper offers a comprehensive and extensive review of golf tourism in Thailand through a considered analysis of its historical development, current state, driving factors, challenges, and future opportunities. It points out the nearness of the sector to the integration into the broader tourism sector, while it underlines the role it has played in economic development and the leisure tourism industry. It underlines the significance of effective marketing strategies aimed at attracting international golfers to maintain Thailand's position as a key destination, based on an in-
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Saczuk, Jerzy, Agnieszka Wasiluk, Robert Wilczewski, and Adam Wilczewski. "Differences in Body Build and Physical Fitness of PE Students from the Faculty of Physical Education and Sport in Biała Podlaska in the Years 1989, 2004, and 2014." Polish Journal of Sport and Tourism 23, no. 4 (2016): 212–15. http://dx.doi.org/10.1515/pjst-2016-0028.

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Abstract Introduction. In the current situation of the demographic decline and simultaneous tough competition on the educational market, the issues of not only teaching levels but also the competences and aptitudes of students themselves are raised more and more often. Therefore, this study sought to analyse differences in the body build and physical fitness of physical education (PE) students from the Faculty of Physical Education and Sport in Biała Podlaska in the years 1989, 2004, and 2014. Material and methods. The material included the results of the anthropometric measurements and physic
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Nebiker, Lukas, Eirc Lichtenstein, Christoph Hauser, et al. "Impact of Covid-19 pandemic on the secular trends in motor performance, overweight and obesity of first graders in Basel." Current Issues in Sport Science (CISS) 8, no. 2 (2023): 083. http://dx.doi.org/10.36950/2023.2ciss083.

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Introduction&#x0D; The development of appropriate motor skills early in life enhances the likelihood of lifelong physical activity (Hulteen et al., 2018). Furthermore, good fitness has direct health implications for child and youth development (Ortega et al., 2008). Physical fitness and the development of motor performance may be influenced by various factors like the Covid-19 pandemic as current example over the last two years. The pandemic affected children’s life, particularly regarding the reduced ability to attend structured leisure time sports activities. This study aims to describe the
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Pizano, M. "INTERNATIONAL MARKET TRENDS - TROPICAL FLOWERS." Acta Horticulturae, no. 683 (June 2005): 79–86. http://dx.doi.org/10.17660/actahortic.2005.683.6.

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Putra, Andrian Wijaya, and Suryono Herlambang. "STRATEGI PENGELOLAAN MAHAKA SQUARE DALAM UPAYA MENINGKATKAN OCCUPANCY RATE DAN JUMLAH PENGUNJUNG." Jurnal Sains, Teknologi, Urban, Perancangan, Arsitektur (Stupa) 1, no. 2 (2020): 2301. http://dx.doi.org/10.24912/stupa.v1i2.4603.

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Property developments in Jakarta are increasing every year, one of which is a mall or shopping center located in many locations in Jakarta and is the most common destination for family recreation. The existence of a shopping center or mall is expected to help increase the economic cycle and help increase the number of jobs in Jakarta. The high level of growth Shopping centers in Jakarta cause there are many shopping centers that are not able to compete with other shopping centers. This is what makes shopping centers in Jakarta become quiet and experience a decline in occupancy rates. Mahaka Sq
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Bošković, Tatjana, and Mila Mihajlović. "Contemporary trends in international tourism market." Skola biznisa, no. 1 (2016): 121–26. http://dx.doi.org/10.5937/skolbiz1-11733.

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Reed, Richard. "International population and housing market trends." International Journal of Housing Markets and Analysis 9, no. 2 (2016): 160–63. http://dx.doi.org/10.1108/ijhma-03-2016-0021.

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Zheng, Jinming, Taeyeon Oh, Geoff Dickson, David P. Hedlund, Tao Zhong, and Veerle De Bosscher. "Market Share Instability and Market Concentration: A Sport/Discipline-Specific Study of the Summer Olympic Games 1992–2020." Sage Open 14, no. 2 (2024). http://dx.doi.org/10.1177/21582440241244972.

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This article examines sport/discipline-specific market concentrations in the context of the eight Summer Olympic Games held between 1992 and 2020. Three market concentration-related debates underpin this study: (1) the number of competing firms; (2) market size; and (3) time. A normalized version of the Herfindahl-Hirschman Index (HHIN) is calculated for gold medal and medal concentrations for all 42 sports/disciplines. The analyses included panel data models and Pearson correlations. The main findings are that (1) market concentrations for (gold) medals within most sport/disciplines have not
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