Relevant bibliographies by topics / Trendwatching

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  3. Books

Academic literature on the topic 'Trendwatching'

Author: Grafiati
Published: 3 July 2021
Last updated: 29 July 2025

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Journal articles on the topic "Trendwatching"

1

Dremova, N. B., and S. V. Solomka. "WORLD PHARMACEUTICAL MARKET: TRENDWATCHING." Laboratornaya i klinicheskaya meditsina. Farmatsiya, no. 3 (2022): 56–68. http://dx.doi.org/10.14489/lcmp.2022.01.pp.056-068.

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At present, the importance of the pharmaceutical sector of the economy has increased significantly in public perception. This review provides up-to-date information at the beginning of 2022 on the main trends in the global pharmaceutical market. Among the current trends are: the key role of pharmaceuticals in the fight against the SARS-Covid-19 pandemic, the problems of a latent pandemic of drug-resistant infections, the high cost of new drugs and an increase in the market share of cheap biosimilars, the expansion of cooperation between developers of new drugs and vaccines, features in changes
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Pulleman, Leonore. "Cosmetische trendwatching op de beurs." PodoPost 27, no. 5 (2014): 32–33. http://dx.doi.org/10.1007/s12480-014-0240-9.

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3

Artemov, Oleg Yu. "TRENDWATCHING AS A MODERN TOOL FOR FINDING POTENTIAL MARKET OPPORTUNITIES AND EFFECTIVE BUSINESS SOLUTIONS." RSUH/RGGU Bulletin. Series Economics. Management. Law, no. 2 (2024): 25–40. http://dx.doi.org/10.28995/2073-6304-2024-2-25-40.

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The article considers the place and role of trendwatching in modern business. First, a comparative analysis is done on the basic concepts with which the trend is identified (tendency, fashion, analytics, technological entrepreneurship). The basic classification of trends is carried out according to scalability, key areas of society, industry (market) affiliation, dominance of position and dynamism of development. The priority properties of the trend are determined: direction, strength, duration. It is emphasized that trendwatching is an important part of any innovation process, since it provid
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Швец, К. И. "SCIENTIFIC AND APPLIED ASPECT OF TRENDWATCHING AS A BRANCH OF MARKETING RESEARCH: HISTORY, PROBLEMS AND PERSPECTIVES." Прогрессивная экономика, no. 5 (June 11, 2024): 96–110. http://dx.doi.org/10.54861/27131211_2024_5_96.

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Целью статьи является изучение научного и прикладного аспекта трендвотчинга при разработке маркетинговых стратегий для бизнеса, а также анализ его неисследованных аспектов и выявление перспектив рассматриваемой отрасли. Актуальность исследовательской задачи обусловлена возрастающей потребностью российских и международных компаний гибко адаптироваться к динамичной конкурентной среде при помощи стратегического планирования, опирающегося на анализ трендов рынка и потребителей. Актуальность исследования обусловлена слабой освещенностью трендвотчинга в современной научной литературе. Анализ и систе
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Zarubina, Yuliya. "TRENDWATCHING AS A TOOL FOR BUILDING SUCCESSFUL BUSINESS MODELS IN THE CURRENT CRISIS." Scientific Papers Collection of the Angarsk State Technical University 2022, no. 1 (2022): 314–17. http://dx.doi.org/10.36629/2686-7788-2022-1-314-317.

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The article is devoted to the application of trendwatching approaches to create business models that are relevant for use in the conditions of the current crisis. The technologies of entrepreneurial design are considered, an overview of examples of promising business areas is carried out
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6

Kurakova, N. G., and О. А. Yeremchenko. "Monitoring Socio-Economic Trends: Tools and Limitations." Economics of Science 8, no. 2 (2022): 86–97. http://dx.doi.org/10.22394/2410-132x-2022-8-2-86-97.

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The transformation of the world order, the change in the geopolitical and geo-economic picture of the world, the new vectors of the socio-economic policy of the Russian Federation imply the actualization of research strategies in the field of socio-economic sciences and the achievement of the maximum level of their relevance to the challenges of the current stage. To achieve the sovereignization of the domestic sector of socio-economic research, it is important to formulate a new conceptual apparatus of the current socio-economic policy, as well as to develop instrumental and methodological su
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Kurakova, N.G., and О.А. Yeremchenko. "Monitoring Socio-Economic Trends: Tools and Limitations." Economics of science 8, no. 2 (2022): 86–97. https://doi.org/10.22394/2410-132X-2022-8-2-86-97.

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The transformation of the world order, the change in the geopolitical and geo-economic picture of the world, the new vectors of the socio-economic policy of the Russian Federation imply the actualization of research strategies in the field of socio-economic sciences and the achievement of the maximum level of their relevance to the challenges of the current stage. To achieve the sovereignization of the domestic sector of socio-economic research, it is important to formulate a new conceptual apparatus of the current socio-economic policy, as well as to develop instrumental and methodological su
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8

Nataliia, Illiashenko. "Adaptation of industrial enterprises to the modern conditions of the post-industrial society." ECONOMICS: time realities 3, no. 37 (2018): 88–94. https://doi.org/10.5281/zenodo.1413483.

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The article shows that the basis of economic growth for Ukraine should be innovation development. Namely, the development of science in order to bring new technological innovations. Evidence in favor of such a statement is the practice of using the theory of post-industrial society. The theoretical and methodical approach to the adaptation of industrial enterprises to the modern conditions of management by forecasting directions of innovative development is offered in the work. This approach is based on a combination of the trendwatching approach to determining the trends of average- and long-
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9

Kovalchuk, Vasyl, Svitlana Maslich, Nataliia Tkachenko, Svitlana Shevchuk, and Tetiana Shchypska. "Vocational Education in the Context of Modern Problems and Challenges." Journal of Curriculum and Teaching 11, no. 8 (2022): 329. http://dx.doi.org/10.5430/jct.v11n8p329.

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The article analyzes the factors caused by the threat of spreading the coronavirus infection COVID-19 and introducing the martial law in Ukraine which affect the state of the vocational education. Taking into account the modern challenges and problems based on the analisys of the legislation the main directions of the vocational education development were determined. In particular, improving qualifications and professional development of teachers’ staff, enriching material and technical base of the vocational education institutions and educational programmes as well. Trendwatching of the moder
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Kapustina, Valeriia, and Eugenia Bykova. "The innovative personal potential: the content of the concept and empirical study." SHS Web of Conferences 69 (2019): 00057. http://dx.doi.org/10.1051/shsconf/20196900057.

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The article is devoted to the theoretical analysis of an innovative personal potential as a psychological construct. Well-known definitions of an innovative personal potential have such characteristics as openness to new information and experience (cognitive component), a desire to change/willingness to create something new (motivational component), innovative activity (behavioral component) and value-semantic system (axiological component). The empirical study of an innovative personal potential of student was held in Novosibirsk State Technical University. Authors used psychological tests (K
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Dissertations / Theses on the topic "Trendwatching"

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Guimarães, Rosana Córdova. "Relações entre trabalho, consumo e criação de valor para as organizações: o caso Trendwatching." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16744.

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Submitted by Rosana Córdova Guimarães (guimaraes.rosana@gmail.com) on 2016-08-04T14:00:36Z No. of bitstreams: 1 TESE ROSANA CÓRDOVA GUIMARÃES 03-08 final.pdf.pdf: 3917037 bytes, checksum: 4db15918e4c9ca082d9093c02ad8e640 (MD5)<br>Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2016-08-04T14:01:28Z (GMT) No. of bitstreams: 1 TESE ROSANA CÓRDOVA GUIMARÃES 03-08 final.pdf.pdf: 3917037 bytes, checksum: 4db15918e4c9ca082d9093c02ad8e640 (MD5)<br>Made available in DSpace on 2016-08-04T15:50:22Z (GMT). No. of bitstreams: 1 TESE ROSANA CÓRDOVA GUIMARÃES 03-08 final.
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Росохата, Анна Сергіївна, Анна Сергеевна Росохатая та Anna Serhiivna Rosokhata. "Трендвотчінговий аналіз як основа формування брендів". Thesis, Донецький національний університет економіки і торгівлі імені Михайла Туган – Барановського, 2011. http://essuir.sumdu.edu.ua/handle/123456789/23332.

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У роботі досліджено поняття "трендвотчінг" в історичному розрізі та проведений аналіз взаємозв'язку процесів брендингу та інноваційного напрямку в маркетингу - трендвотчінгу. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/23332<br>В работе исследовано понятие "трендвотчинг" в историческом разрезе и проведен анализ взаимосвязи процессов брендинга и инновационного направления в маркетинге - трендвотчинга. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/23332<br>Тhere is the concept of "trendwatching" in hi
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3

Росохата, Анна Сергіївна, Анна Сергеевна Росохатая та Anna Serhiivna Rosokhata. "Новітній інструментарій прогнозування та дослідження перспектив ринку". Thesis, Ткачов О.О, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47677.

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На сьогоднішній день процес підготовки, організації та впровадження інновацій є достатньо широко висвітленим у наукових колах. Однак за своєю суттю інновації є дечим новітнім, тим об’єктом, який несе у собі сучасні актуальні можливості, які будуть затребувані у майбутньому. Проте для наукової спільноти загадкою залишається ступінь їхньої затребуваності, якщо інновації є лише віхою ідеєю. Трендвотчінг є сучасним інструментом прогнозування майбутніх інновацій, який є підґрунтям для формування інноваційних ідей.
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Росохата, Анна Сергіївна, Анна Сергеевна Росохатая та Anna Serhiivna Rosokhata. "Місце трендвотчінгу в життєвому циклі інновацій". Thesis, ТОВ "ТД "Папірус", 2011. http://essuir.sumdu.edu.ua/handle/123456789/23360.

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У роботі досліджено етапи життєвого циклу інновацій та обґрунтовано інтеграційну функцію процесів трендвотчінгу та формування ідей інновацій При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/23360<br>В работе исследованы этапы жизненного цикла инноваций и обосновано интеграционную функцию процессов трендвотчинга и формирования идей инноваций При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/23360<br>The phases of the life cycle of innovation are reasonable in this work and integration function of trendwatching
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Mohamed, Hassan Liban, and Haris Hodzic. "Modular and Flexible Payload Arrangement : With Reconfigurable Floors and Sliding Bulkheads." Thesis, Blekinge Tekniska Högskola, Institutionen för maskinteknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-21854.

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Background The shipbuilding trends have changed from being single purpose ships only to using modular and flexible parts or systems to carry out multiple missions with as few ships as possible to minimize the ecological and economic impact. A flotilla can become smaller by having multiple ships capable of carrying out various missions instead of single-purpose ships. Objectives The objectives throughout the thesis are to provide an insight into how the trends today are affecting the market of surface ships and to study how a reconfigurable floor can be combined with a sliding bulkhead to be im
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Росохата, Анна Сергіївна, Анна Сергеевна Росохатая та Anna Serhiivna Rosokhata. "Наукові засади прогнозування перспективних напрямів інноваційного розвитку промислових підприємств". Thesis, Вид-во СумДУ, 2015. http://essuir.sumdu.edu.ua/handle/123456789/40853.

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Дисертація на здобуття наукового ступеня кандидата економічних наук за спеціальністю 08.00.04 – економіка та управління підприємствами (за видами економічної діяльності). – Сумський державний університет, Суми, 2015. Дисертація присвячена розвитку теоретичних та науково-методичних засад прогнозування перспективних напрямів інноваційного розвитку промислових підприємств. У дисертації сформульовано визначення поняття «перспективний напрям інноваційного розвитку промислового підприємства». Обґрунтовано методичний підхід по вибору методів прогнозування промислового підприємства. Розроблено
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Books on the topic "Trendwatching"

1

Insana, Ron. Trendwatching: Don't be fooled by the next investment fad, mania, or bubble. HarperCollins Publishers, 2002.

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Insana, Ron. Trendwatching: Don't be fooled by the next investment fad, mania, or bubble. HarperBusiness, 2002.

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Insana, Ron. Trendwatching: Don't be fooled by the next investment fad, mania, or bubble. HarperCollins Publishers, 2002.

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Insana, Ron. TrendWatching. HarperCollins Publishers, 2005.

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How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation. Bis B.V., Uitgeverij (BIS Publishers), 2023.

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Insana, Ron. Trendwatching: Don't be Fooled by the Next Investment Fad, Mania, or Bubble. Collins, 2002.

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Insana, Ron. Trendwatching: Don't be Fooled by the Next Investment Fad, Mania, or Bubble. Collins, 2002.

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You might also be interested in the extended bibliographies on the topic 'Trendwatching' for particular source types:
Journal articles
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