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Journal articles on the topic 'Trendwatching'

Author: Grafiati

Published: 3 July 2021

Last updated: 29 July 2025

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1

Dremova, N. B., and S. V. Solomka. "WORLD PHARMACEUTICAL MARKET: TRENDWATCHING." Laboratornaya i klinicheskaya meditsina. Farmatsiya, no. 3 (2022): 56–68. http://dx.doi.org/10.14489/lcmp.2022.01.pp.056-068.

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At present, the importance of the pharmaceutical sector of the economy has increased significantly in public perception. This review provides up-to-date information at the beginning of 2022 on the main trends in the global pharmaceutical market. Among the current trends are: the key role of pharmaceuticals in the fight against the SARS-Covid-19 pandemic, the problems of a latent pandemic of drug-resistant infections, the high cost of new drugs and an increase in the market share of cheap biosimilars, the expansion of cooperation between developers of new drugs and vaccines, features in changes

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2

Pulleman, Leonore. "Cosmetische trendwatching op de beurs." PodoPost 27, no. 5 (2014): 32–33. http://dx.doi.org/10.1007/s12480-014-0240-9.

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3

Artemov, Oleg Yu. "TRENDWATCHING AS A MODERN TOOL FOR FINDING POTENTIAL MARKET OPPORTUNITIES AND EFFECTIVE BUSINESS SOLUTIONS." RSUH/RGGU Bulletin. Series Economics. Management. Law, no. 2 (2024): 25–40. http://dx.doi.org/10.28995/2073-6304-2024-2-25-40.

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The article considers the place and role of trendwatching in modern business. First, a comparative analysis is done on the basic concepts with which the trend is identified (tendency, fashion, analytics, technological entrepreneurship). The basic classification of trends is carried out according to scalability, key areas of society, industry (market) affiliation, dominance of position and dynamism of development. The priority properties of the trend are determined: direction, strength, duration. It is emphasized that trendwatching is an important part of any innovation process, since it provid

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4

Швец, К. И. "SCIENTIFIC AND APPLIED ASPECT OF TRENDWATCHING AS A BRANCH OF MARKETING RESEARCH: HISTORY, PROBLEMS AND PERSPECTIVES." Прогрессивная экономика, no. 5 (June 11, 2024): 96–110. http://dx.doi.org/10.54861/27131211_2024_5_96.

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Целью статьи является изучение научного и прикладного аспекта трендвотчинга при разработке маркетинговых стратегий для бизнеса, а также анализ его неисследованных аспектов и выявление перспектив рассматриваемой отрасли. Актуальность исследовательской задачи обусловлена возрастающей потребностью российских и международных компаний гибко адаптироваться к динамичной конкурентной среде при помощи стратегического планирования, опирающегося на анализ трендов рынка и потребителей. Актуальность исследования обусловлена слабой освещенностью трендвотчинга в современной научной литературе. Анализ и систе

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5

Zarubina, Yuliya. "TRENDWATCHING AS A TOOL FOR BUILDING SUCCESSFUL BUSINESS MODELS IN THE CURRENT CRISIS." Scientific Papers Collection of the Angarsk State Technical University 2022, no. 1 (2022): 314–17. http://dx.doi.org/10.36629/2686-7788-2022-1-314-317.

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The article is devoted to the application of trendwatching approaches to create business models that are relevant for use in the conditions of the current crisis. The technologies of entrepreneurial design are considered, an overview of examples of promising business areas is carried out

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6

Kurakova, N. G., and О. А. Yeremchenko. "Monitoring Socio-Economic Trends: Tools and Limitations." Economics of Science 8, no. 2 (2022): 86–97. http://dx.doi.org/10.22394/2410-132x-2022-8-2-86-97.

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The transformation of the world order, the change in the geopolitical and geo-economic picture of the world, the new vectors of the socio-economic policy of the Russian Federation imply the actualization of research strategies in the field of socio-economic sciences and the achievement of the maximum level of their relevance to the challenges of the current stage. To achieve the sovereignization of the domestic sector of socio-economic research, it is important to formulate a new conceptual apparatus of the current socio-economic policy, as well as to develop instrumental and methodological su

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7

Kurakova, N.G., and О.А. Yeremchenko. "Monitoring Socio-Economic Trends: Tools and Limitations." Economics of science 8, no. 2 (2022): 86–97. https://doi.org/10.22394/2410-132X-2022-8-2-86-97.

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The transformation of the world order, the change in the geopolitical and geo-economic picture of the world, the new vectors of the socio-economic policy of the Russian Federation imply the actualization of research strategies in the field of socio-economic sciences and the achievement of the maximum level of their relevance to the challenges of the current stage. To achieve the sovereignization of the domestic sector of socio-economic research, it is important to formulate a new conceptual apparatus of the current socio-economic policy, as well as to develop instrumental and methodological su

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8

Nataliia, Illiashenko. "Adaptation of industrial enterprises to the modern conditions of the post-industrial society." ECONOMICS: time realities 3, no. 37 (2018): 88–94. https://doi.org/10.5281/zenodo.1413483.

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The article shows that the basis of economic growth for Ukraine should be innovation development. Namely, the development of science in order to bring new technological innovations. Evidence in favor of such a statement is the practice of using the theory of post-industrial society. The theoretical and methodical approach to the adaptation of industrial enterprises to the modern conditions of management by forecasting directions of innovative development is offered in the work. This approach is based on a combination of the trendwatching approach to determining the trends of average- and long-

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9

Kovalchuk, Vasyl, Svitlana Maslich, Nataliia Tkachenko, Svitlana Shevchuk, and Tetiana Shchypska. "Vocational Education in the Context of Modern Problems and Challenges." Journal of Curriculum and Teaching 11, no. 8 (2022): 329. http://dx.doi.org/10.5430/jct.v11n8p329.

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The article analyzes the factors caused by the threat of spreading the coronavirus infection COVID-19 and introducing the martial law in Ukraine which affect the state of the vocational education. Taking into account the modern challenges and problems based on the analisys of the legislation the main directions of the vocational education development were determined. In particular, improving qualifications and professional development of teachers’ staff, enriching material and technical base of the vocational education institutions and educational programmes as well. Trendwatching of the moder

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10

Kapustina, Valeriia, and Eugenia Bykova. "The innovative personal potential: the content of the concept and empirical study." SHS Web of Conferences 69 (2019): 00057. http://dx.doi.org/10.1051/shsconf/20196900057.

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The article is devoted to the theoretical analysis of an innovative personal potential as a psychological construct. Well-known definitions of an innovative personal potential have such characteristics as openness to new information and experience (cognitive component), a desire to change/willingness to create something new (motivational component), innovative activity (behavioral component) and value-semantic system (axiological component). The empirical study of an innovative personal potential of student was held in Novosibirsk State Technical University. Authors used psychological tests (K

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11

Kuznietsov, Yevhen, and Olha Kostiukevych. "The influence of the integration of neuropedagogy, trend-watching, gamification, robotics, and immersive technologies on the development of pedagogical skills." Scientia et societus 3, no. 1 (2024): 92–103. http://dx.doi.org/10.69587/ss/1.2024.92.

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The real value of the topic lies in the need to improve the educational process in the conditions of constant technological changes in society. The integration of new teaching methods and technologies is a key factor in improving the quality of education and developing the professional skills of teachers. The aim of the study was to determine the synergistic effect of integrating innovative pedagogical methods into the educational process and to determine their impact on the development of teachers' professional skills. The methods of problem analysis included theoretical analysis of scientifi

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12

Olesya, Blinova. "Visual Vandalism: Marginal Communication in the Megapolis." TECHNOLOGOS, no. 4 (2022): 88–99. http://dx.doi.org/10.15593/perm.kipf/2022.4.08.

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A distinctive feature of a resident of a modern megapolis is the desire not just to live, but to participate in its management. A modern citizen is someone who has the right to the city and has the opportunity to implement it. Today, a citizen is deprived of this right, it is privatized by officials and local governments, as a result of which, a citizen turns out to be an outcast, alienated from the megapolis. But it is important for a modern person to be the master of his life, which encourages him to take actions to restore the right to the city, which determines the relevance of this study.

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13

Ulloa, Ana Angélica Lopez. "Design of containers and system for collection of garbage in the Province of Tungurahua – Ecuador." Medwave 24, S2 (2024): eUTA48. https://doi.org/10.5867/medwave.2024.s2.uta48.

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Introducción A nivel mundial se produce cada vez más basura, según el Banco Mundial (BM), los desechos generados en el planeta en 2016 alcanzaron los 2.010 millones de toneladas proyectándose para el 2050, 3.400 millones de toneladas, en la ciudad de Ambato - Ecuador, el promedio mensual de recolección de acuerdo a la entidad municipal de gestión integral de desechos sólidos de Ambato (GIDSA), es de 250,61 toneladas de basura, el actual sistema de recolección de basura tiene una capacidad de 1.20 toneladas, por lo que es insuficiente, lo que provoca que existan riesgos de contaminación ambient

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14

Wiegman, Andrea. "Netwerk-trendwatchen als verkenningstool voor nieuwe vormen van financiële misdaad." Justitiële verkenningen 45, no. 4 (2019): 67–73. http://dx.doi.org/10.5553/jv/016758502019045004006.

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15

Durakova, Irina B., and Elena A. Mitrofanova. "New labour market trends and developments." Proceedings of Voronezh State University. Series: Economics and Management, no. 3 (September 29, 2023): 63–73. http://dx.doi.org/10.17308/econ.2023.3/11377.

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Subject. The new management paradigm arising from changes in the external and internal environment requires a change in the priority of elements that ensures the successful functioning of an economic entity, maintaining its competitiveness, and preserving the consumer segments of the produced goods and services. The priority of human resources means the need for a timely introduction of the evolutionary and revolutionary processes related to the labour force supply and demand, as its capacity reserve tends to decrease.Objectives. The purpose of the article is to provide an insight into the dev

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16

Rudina, Maryna. "TRENDWATCHING AND METHODS OF TEACHING FOREIGN LANGUAGES." Academic Notes Series Pedagogical Science 1, no. 217 (2025). https://doi.org/10.36550/2415-7988-2025-1-217-174-179.

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17

Petrova, Irina, Natalia Safronova, and Myltzev Michail. "Trendwatching as an Effective Tool for Sustainable Entrepreneurship." SSRN Electronic Journal, 2014. http://dx.doi.org/10.2139/ssrn.2540130.

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18

Egorova, E. A. "Trendwatching as an effective method in industrial and graphic design." Politechnical student journal, no. 70 (June 2022). http://dx.doi.org/10.18698/2541-8009-2022-5-791.

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19

"TrendWatching: don't be fooled by the next investment fad, mania, or bubble." Choice Reviews Online 40, no. 10 (2003): 40–5913. http://dx.doi.org/10.5860/choice.40-5913.

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