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Dissertations / Theses on the topic 'Trenie'
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1
Šedo, Matej. "Ztráty ve valivých ložiscích." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2015. http://www.nusl.cz/ntk/nusl-231815.
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Subject of this thesis is analysis of friction power losses in rolling bearings and design and implementation of computing program. Thesis is divided into six chapters. At the beginning there is overview of different types of rolling bearings and their system of lubrication. Fundamentals of elastohydrodynamic lubrication are described together with effects that occur in lubricant. Remaining part is focused on friction in rolling bearing its sources and calculation. Other programs for computing friction losses are shown and own program is designed. Designed program is applied on bearings of chosen type and results are compared with existing models.
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Zermegh, Tomáš. "Zvyšování tepelných, elektrických a mechanických vlastnosti bezpečnostních brzd." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-254463.
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This thesis is dealing with a detailed analysis of electromechanical brake used in emergency situations to stop the electric motor. Environmental influences, bad material proposal or bad design parameters can significantly limit the behaviour of a brake. The thesis presents several approaches to avoid these limitations, to limit the reaction time and achieve better results. The attached programs can be used either for innovation, or for the new brake design based on the entry requirements.
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Fürbacherová, Květa. "Současné trendy ve vzdělávání manažerů." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76971.
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The theoretical part of the work deals with education as such, it builds people's adult education and result in trends of management's education, both from a time past and present. The practical part deals with the comparison of the three schools on the basis of the qualitative description, analysis, comparison and synthesis. The result of the work is answer questions whether the school places equal emphasis on the same articles and where the contents of these articles on individual schools agree. It also includes recommendations for how to analyze, to achieve more meaningful capabilities.
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Kučerová, Barbora. "Současné trendy na českém pojistném trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150253.
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The thesis deals with current trends in insurance. The aim of the thesis is to find and analyse the development trends, which has affected the insurance market the most in the last years. The first part is defined by the evolution of Czech insurance market in terms of premiums written. The next two chapters are devoted to trends in non-life and life insurance and trends in motor vehicle insurance. For non-life insurance, the development of catastrophic events, and as a result of the increasing importance of alternative instruments of risk. The chapter on trends in life insurance is about one-off and regular insurance policies, as well as the decision of the Court of Justice of the EU ban on sex discrimination in the calculation of insurance premiums and administration including creation of insurance for women only. The last chapter deals with the new Solvency II regulatory concept. Explaining his goals, three pillars, as well as the Lamfalussy legislative process, according to which it is created. In conclusion, there are also evaluated its effects.
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Pawin, Rémy. "Trente Glorieuses, treize heureuses ? : représentations et expériences du bonheur en France entre 1944 et 1981." Paris 1, 2010. http://www.theses.fr/2010PA010683.
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Dans la France métropolitaine des années 1944-1981, cette étude explore les représentations du bonheur - les différentes idées circulant sur la vie heureuse - étudiées à partir de documents imprimés et de films à succès, et les expériences - les sentiments éprouvés analysées quantitativement par des enquêtes d'opinion, et qualitativement par des journaux intimes. L'intervalle chronologique permet de remettre en cause la période «Trente glorieuses », forgée par l'économiste Fourastié portant un regard nostalgique sur les années 1945-75 et trop vite importée par les historiens. Peu légitime au sortir de la Seconde Guerre mondiale, le bonheur devient la norme princeps, en France comme dans le monde occidental. Les techniques du bonheur se développent : les sciences sociales s'emparent de l'objet ; l'idéal de l'épanouissement succède à la réussite ; la société de consommation constitue la voie la plus attractive, mais le marché du bonheur, segmenté, laisse place à des chemins alternatifs (vie en communauté, etc. . . ). Les récits et les romans personnels des Français incorporent ces transformations : les composants du bonheur restent stables, mais les niveaux de bonheur, appréhendés au travers de déclarations individuelles, évoluent. Se détachent ainsi les années 1962-1975 -les treize heureuses -, au cours desquelles les sentiments positifs ont connu une extension maximum : la paix, la croissance économique perçue, les libérations consécutives à mai 1968 confèrent une unité à cette période.
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Slámová, Renata. "Nové trendy v marketingových komunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10320.
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The thesis i about new forms of marketing communications and new approaches to the use of older forms. It focuses on internet, as the the major new medium used in communication. Last part analyses new trends in customer insights to advertising, advertisment spendings for different kinds of media and augmentation of the number of internet users according to results of marketing researches.
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Vondrová, Dagmar. "Evaluace adopce IT trendů v bankovnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-203904.
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This research work examines trends that affect information technology in the Czech retail banking. The main objective is the evaluation of IT trends adoption in retail banking. To achieve this goal, interviews with IT professionals in the Czech retail banks and IT consultants in the field of banking were taken. Specific objectives were identification and consolidation of IT trends in the banking sector through the analysis of relevant sources identified in the research. Consolidation is using the methodology mentioned in book Trend Management Toolkit by author Kjear. Analysis of IT trends in banking aimed to describe the identified trends and their position on the Hype Cycle curve. First part of work consist of introduction, goals, assumptions, limitations and expected benefits, specifying the current state by conducting research. The theoretical part describes the key bank characteristics and trends influencing retail bank sector. Based on an analysis of selected reports work identifies key IT trends in banking and their consolidation. The practical part discuss the results of in-depth interviews conducted with people with long lasting experience in IT in banks. Usefulness of the results can be seen in the identification of current IT trends in banking and the creation of an analytical procedure for finding the most significant trends of all currently mentioned. Furthermore, in evaluating the state of IT adoption trends, which is currently expected by retail banks and considering possible further steps in this area. Leading to decisions about future investments or to strategy review.
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Schütz, Miroslav. "Analýza, vývoj a trendy trhu pojištění a financování automobilů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-127026.
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The thesis deals with some interesting trends and legal provisions and their impact, which in the Czech Republic has recently occurred. The first part concerns the insurance market. Attention is paid to the development and changes in pricing policy of liability insurance and sustainability of the whole system. It additionally influence and activities of the Czech Insurers' Bureau and laws relating to it. The second part is devoted to vehicles debt financing. Here is the main point the so-called "discount on credit". Another trend in the financing vehicles is its loss and the decline of companies that specialize in these products. To debt financing is also applied several statutory changes that do not always work as intended. Error legislators or way as a endless struggle, with those who circumvent it? All work is handled from the perspective of the car dealer that provides insurance and loan products as his additional service.
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Zábranský, Rostislav. "Sptřebitelské trendy v tabákovém průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162396.
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The diploma thesis examines trends in consumption of tobacco products. It goes through quantitative indicators as well as changing structure of demanded products within the tobacco category. The thesis will also consider government regulations which strongly influence tobacco industry and therefore preferences of consumers themselves.
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Hellebrandová, Kateřina. "Vhodnost využití marketingových trendů na příkladu fenoménu twerku." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-202120.
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The theoretical part of this thesis describes marketing in the field of culture, particularly dance, and it defines today's Internet world. It focuses on the tools and the most important aspects of current marketing practices. It also defines the dance 'twerk' examining its history, present and also the reasons why it became an international sensation. The practical part is then devoted to a detailed analysis of three subjects - dancer Aneta Antošová, STAGE Prague dance studio and Ballet of the National Theatre Brno. By a comparison of quantitative data of the 'before and after twerk marketing' period the thesis is trying to evaluate the applicability and success of this marketing decision. Qualitative expert interviews with big names of Czech dance and marketing fields are accompanying the analysis.
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Ivanisevic, Alexandra, Frida Jeppsson, and Sandra Wiberg. "Surfa på den tredje vågen : – svenska mode- och livsstilsföretags förmåga att fånga trender." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-9312.
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Problemformulering: Vi lever i ett samhälle som präglas av digitalisering och som i ochmed det är i ständig utveckling. Trender kommer och går påmarknaden vilket innebär många förändringar som företag måsteta i beaktning. Ett företag som stannar upp i sin utveckling ersättssnabbt av ett nytt företag och riskerar att försvinna frånmarknaden. Syfte: Syftet med uppsatsen är att klargöra användandet avmarknadsstrategier för anpassning till olika trender inom modeochlivsstilsbranschen. Som grund för detta avser vi att analyserabetydelsen av olika trender och tredje vågen samt kopplingendäremellan. Metod: Uppsatsen bygger på en induktiv ansats där vi använt oss av enkvalitativmetod vilket innebär att vi använt oss av en ostruktureradintervjuguide när vi intervjuat sex utvalda respondenter. Referensram: Uppsatsen betonar den tredje vågen, trender samtmarknadsstrategier, detta är de områdena som vi finner intressantaoch relevanta att undersöka för att få ett så givande resultat sommöjligt i vår forskningsfråga. Slutsats: Vi tycker oss ha kunnat urskilja att svenska mode- ochlivsstilsföretag inte gör några större åtgärder för att förutspå nyamarknadstrender. Sverige är en homogen marknad vilket innebäratt det är svårt för företag att vara trendskapare eftersom enhomogen marknad oftast väntar med att ta efter en trend tills denär erkänd. Många företag jobbar därför med att fokusera på attefterlika de företag som sätter trenderna.
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Karlström, Erica, and Musser Camilla. "Lönsam premiumstrategi? Laddavarumärket med rationella och emotionella värden till den breda massan : En kvalitativ undersökning om hur företag utvecklar en framgångsrik och lönsam premiumstrategi." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35930.
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I den här uppsatsen tillhandahåller vi resultatet av en deduktiv och kvalitativ fallsstudie om företagsinterna processer för framgångsrikt varumärkesarbete med fokus på hur identifiera, prioritera, applicera och omsätta effekterna av omvärldstrender till en framgångsrik och lönsam premiumstrategi; genom att beskriva och analysera detta arbete i två premiumföretag (Haglöfs och BMW). Studien avser att göra ett bidrag till teorin om effektivt varumärkesarbete med fokus på premiumstrategi, nämligen premiumstrategins sammanbindande länkar med hänsyn tagen till dess kontextuella förutsättningar Den teoretiska referensramen utgörs av huvudbegreppen: trender, premiumvarumärken, varumärkesutvidgning samt marknadsposition. För studien valdes två empiriska undersökningsobjekt och relevant information beträffande dessa samlades in via två metoder; dels via en kvalitativ semistrukturerad-intervju samt via dokumentanalys. Detta för att undersöka hur premiumföretag arbetar utefter den struktur och teoretiska modell/bidrag som identifierats i samband med fastställandet av syntesen. Utifrån teorin identifierade vi ett antal förutsättningar samt länkar kopplade till en premiumstrategi. Dessa förutsättningar samt länkar verifierades senare via en analytisk induktion. Återkommande sekvenser i insamlad empiri söktes och förklarades genom att vi undersökte företagens branschspecifika förutsättningar men även hur de arbetade med att utveckla en premiumstrategi. Strukturen och länkarna för att utveckla en premiumstrategi var följande: att identifiera, prioritera samt applicera trender àatt identifiera och utarbeta värdeskapande attributà att därefter anpassa och utveckla premiumvarumärketà och att senare etablera en premiumkanal med syfte att tillgängliggöra varumärket till den bredare massan. Länkarna utgjorde viktiga förutsättningar associerade med en önskad effekt om en marknadsposition i form av premiumledarskap.In this paper, we provide results of a deductive and qualitative case study on a company's internal processes for successful branding efforts with a focus on how to identify, prioritize, apply and translate the impact of external trends into a successful and profitable premium strategy by describing and analyzing this work in two premium companies (Haglöfs and BMW). The theoretical framework consists of the main concepts: trends, premium brands, brand extensions and market position. For the study, two empirical survey items were elected and relevant information concerning these were collected via two methods; partly through a qualitative semi-structured interview, and through document analysis. This is to investigate how premium business works along the structure and theoretical model/contribution identified in connection with the determination of the synthesis. Based on theory, we identified a number of conditions, and links related to a premium strategy. These conditions, as well as links, were later verified through an analytical induction. Recurrent sequences in the collected empirical data were declared by investigating companies industry-specific conditions but also how they were developing a premium strategy. The structure and links in order to develop a premium strategy were: to identify, prioritize and apply trends à to identify and develop value-adding attributes à then to adapt and develop the premium brand à and later to establish a premium channel with the purpose of making the brand available to a wider mass. These links were important conditions associated with a desired effect on a market position in the form of premium leadership.
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Halířová, Jana. "Nové trendy v internetovém marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17347.
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The thesis is analyzing potential of the Internet as the marketing instrument. This thesis is trying to show segments of active users of the Internet and the rising tendency of their number. Further in thesis actual instruments of the Internet marketing are analyzed and on the base of research of well-known marketing specialist L. Chase trends are deduced. These trends should be relevant in the Internet marketing very soon. At the end of the thesis is acquired knowledge applied on the Internet activities of the EUROLINES Česká republika, spol. s r.o.
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Wong, Nina. "Five development areas in Stockholm - factors that influenced the development and similarities between them." Thesis, KTH, Fastigheter och byggande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-156074.
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The study examines five different development areas in Stockholm, factors that influenced the development and similarities between them. The term "Trendline 5S" is coined and includes Stockholm City, Stockholm Odenplan, Stockholm, Sollentuna and Sigtuna. The results indicate many similarities between the areas and the most crucial elements are the short distance to the airport, transport links and major construction projects. Other factors, which were not as measurable as the previous ones but yet important, were the popularity of the area, desire to settle down, access to services such as supermarket, shopping, culture, etc. and also the "hustle and bustle". Previous research has highlighted the importance of sustainable development and concepts such as "The Creative Class" and "Smart City" are efforts to accelerate the process through creative thinking and new information technology. The phenomenon of the so-called trendline could possibly be found in studies of other areas in the world and thus provide a decision support system for many stakeholders in the property market.Den här studien undersöker fem olika utvecklingsområden i Stockholm, faktorer som påverkat utvecklingen och samband mellan dem. Begreppet "Trendlinjen 5S" myntas och innefattar Stockholm City, Stockholm Odenplan, Solna, Sollentuna och Sigtuna. Resultatet pekar på många likheter områdena emellan och de mest centrala faktorerna är närheten till flygplats, kommunikationsförbindelser och större nybyggnadsprojekt. Andra faktorer som inte varit lika mätbara, men dock minst lika viktiga, har varit attraktiviteten av området, viljan att bostätta sig där, närhet och tillgänglighet till service såsom mataffär, shopping, kultur o.s.v. och även "liv och rörelse". Tidigare forskning har belyst vikten av en hållbar utveckling och koncept såsom "The Creative Class" och "Smart City" är satsningar för att påskynda den processen genom kreativt tänkande och ny informationsteknologi. Fenomenet med den så kallade trendlinjen skulle möjligen kunna påträffas vid studier av andra områden i världen och därmed också kunna fungera som beslutstödsystem för flera intressenter på fastighetsmarknaden.
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Kuruc, Roman. "Současnost a vývojové trendy v arabském světě (se zaměřením na Sýrii a Libanon)." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-15773.
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At present time, actual role and political activity of Arab countries have a more significant impact on the political development and strategic plans of global politics that the political, geographic and demographic ambitions of Arabs themselves are. The main goal of this study is to describe current development in the region related to global interests and regional influences, especially focused on Syria and Lebanon.
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Hanžl, Václav. "Význam námořní dopravy ve světové ekonomice: současné trendy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11020.
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This paper deals with current status of maritime transport and emphasizes its importance for the World economy. It shows some of the current trends of this mode of transport. A characteristics of the maritime transport development and its classification is given in the theoretical part of this paper.
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Bučová, Zuzana. "Novodobé trendy vo vývoji marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72734.
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Master Thesis in her theoretical part contains a brief indication of the development of marketing, completed by factors which influenced the current marketing the most. Subsequently, the work offers a comprehensive overview of modern trends, together with the positives, but barriers as well. The practical part is devoted to an analysis of one of the trends, guerilla marketing. This analysis is based on a comparison of three Czech guerilla campaigns in order to evaluate their effectiveness, in order to find out why guerilla campaign in the Czech Republic are not used very often, as in other countries and consumers attitude to these non-traditional campaigns. The analysis consists of qualitative research in the form of focus group, in the form of a quantitative questionnaire and supplemented by interviews with professionals. In conclusion there is a summary of results based on different methods.
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Nováková, Markéta. "Současné trendy v komerčních komunikacích se zaměřením na nákupní cyklus." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75245.
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The thesis explains the term the commercial communication, especially parts of the communication mix. But mainly it analyzes contemporary situation in the commercial communication, which changes are happening and it also describes trends in the adressing the customers. One chapter is dedicated to the Purchasing cycle which is a product of the McCann-Erickson advertising agency.
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Cigošová, Petra. "Nové trendy v marketingových komunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76856.
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The thesis deals with the new trends in marketing communication. It shows the importance of new media and new tools of marketing communication mix. It aims to analyze new trends and forms of marketing communication and based on the findings to apply their use in marketing communication of company Direct Parcel Distribution CZ.
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Vakrčka, Pavel. "Současné trendy ve světovém a českém pojišťovnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264699.
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This thesis reviews current trends in both global and Czech insurance industry. It describes the origin of their law which shaped the insurance market. The current state for each continent in several categories is analysed through the available data. A large part is devoted to the European environment. The conclusion contains the most important changes in legislation which could significantly impact the insurance industry in the coming years.
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Řežábová, Božena. "Nové trendy v internetovém marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11009.
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The evolution of technology opens new opportunities for business ideas, as well as for marketing and promotion of existing brands and services. The study focuses on new trends in online marketing and social media and how to leverage them in business and marketing.
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Součková, Veronika. "Problematika komunikace hotelnictví v 21.století." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76183.
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The thesis deals with depicting and analysis of changes occuring in 21st century which are determining commercial communications in hotel industry. The purpose of this diploma thesis is to reveal and analyze the changes in market and consumer's behaviour which hotel companies have to deal with. Consequently, on this basis, recent trends in commercial communication are analyzed. The second purpose of this thesis is to map and analyze communication activities of chosen hotel and find out whether the hotel communicates effectively and in accordance with the new trends. Finally the measures for improving commercial communications are suggested.
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Slepička, Jiří. "Analýza a návrh optimalizace internetového obchodního modelu společnosti NS Svoboda s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124554.
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Aim of the master's thesis is to show businessmen possibilities, offered by Internet, of developing and searching for new distribution channels to increase sales and awareness of their companies and products. Internet is a great phenomenon. Its importance is going to increase. This development brings the growth of social network, that is going to become important means of expanding promotion and a powerful distribution channel. Unfortunately due to the speed of the present time, TV and other media the traditional means of promotion is not able to keep up with the advantages, brought by Internet commercial. The advantage and positive of the network is possibility of sharp aiming at a certain group of interest. Taxes of small and medium firms make a significant part of state incomes. Firms try to minimalize invested costs to be able to survive. Mostly the costs are connected with commercial. Thanks to Internet it is possible to nullify this aspect.
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Kotousová, Štěpánka. "Využití retromarketingu pro inovaci produktů firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162560.
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In this dissertation you can find necessary information related to the new marketing style called retromarketing. Application and possibilities of product inovation. In addition, this work has couple of main aims means acquainted with properties of retromarketing and what should not be forgotten or change during it's application. And which case is possible to use this kind of marketing. Other aim of education of this work is understand the meaning of inovation.
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Horáček, Jakub. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73647.
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Restaurants are a common form of an entrepreneurial activity, which gives work to thousands of people and which is a choice of many beginning entrepreneurs every year. However, very little attention is paid to this field of business. This work is a reaction to this situation and provides guidelines for compilation of a business plan and describes its specifics in catering. The first part deals with theoretical basis for entrepreneurship in this field, especially running the restaurant and hospitality trends. It is followed by description of general steps of business plan preparation. The second part focuses on practical aspects and provides a reader with a sample business plan of a restaurant with its typical structure and content. It contains description of the business, analyses of the situation in the market; it offers a marketing strategy in a marketing plan and a schedule of activities in an operational plan. It also outline human resource plan and risk analysis. Finally, a financial plan put all of the suggested together and evaluates the entrepreneurial idea from a point of view of money. The thesis discusses broad variety of aspects of foundations of a restaurant and provides the starting entrepreneurs with plenty of recommendations and guidelines how to succeed.
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Servus, Tomáš. "Trendy vývoje upínání řezných nástrojů." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2009. http://www.nusl.cz/ntk/nusl-228365.
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This master’s thesis defines and closely specifies actual trends in clamping systems for shank tools, especially used for milling and drilling operations. The project describes possibilities of application of clamping systems for shank tools for particular types of machining and briefly defines their principles. Experimental part is focused on material analyse of hydraulic and thermal clamping system. Comparing of clamping systems in term of their technical properties and their initial costs is included in technical and economical conclusion.
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Gálová, Dagmar. "Model vývoje českého zemědělství." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318607.
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The main goal this master thesis is the identification of key factors influencing the performance and production of Czech agriculture. The work contains into three parts. First part summarizes theoretically background concepts for construction models with looking historical contexts. The second part builds a data base for another work. The third part of the thesis is computational, formulates specific numerical models of possible answer. This part contains a discussion of the results and definitions of possible limits.
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Moravčik, Jaroslav. "Moderní trendy v třískovém obrábění - soustružení, frézování a vrtání." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2019. http://www.nusl.cz/ntk/nusl-400939.
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Chip machining has strong historical foundation. First innovations in machining were created long ago and next Innovations appeared sporadically. The Industrial revolution and then the second half of 20th Century meant start of self–driven, programmable machines used in machining. This led interest of engineers to machining process itself. The aim of this Diploma thesis is to characterize most interesting modern trends from last few years and unite them in electronical database which will be included in this thesis. Main attention is aimed for innovations in chip machining in general and also in specific branches – turning, milling and drilling. Thesis also includes discussion about economical aspect of application of modern trends in chip machining.
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Králíková, Jitka. "Moderní nástroje marketingové komunikace." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-86048.
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In my final thesis I focused on modern tools in marketing communication such as buzz marketing, guerilla marketing and so on from theoretical and practical point of view. The main part was about a phenomenon, which appears in the Czech Republic in the past few years -- english called twangoo. Not only between them, but also entrepreneurs and customer on this specific market, I was doing a questionnaire research, which helped me draw final conclusions.
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Korbel, Tomáš. "Letecké aliance." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-142274.
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The diploma work deals with the trends in the aviation traffic and the development of main competitors in airlines industry. The first part is focused on the detailed description, evoluation and analysis of the Czech Airlines CSA and its integration into one of the global alliance SkyTeam. It also includes the present status and the future development of this regional carrier compared with big carriers affecting the global air industry. The work is drawn primarily from available information on airline alliances, which are compared in selected aspects of a chosen criterion and show their influence on the national carrier CSA. Comparison is based on the data from last two years.
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Černý, Michael. "Aktuální trendy ve výrobě a distribuci piva ve světle dlouhodobých trendů české pivní kultury (na příkladu Plzeňského Prazdroje)." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205481.
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The purpose of this master thesis is to analyze actual and long-term trends in production and distribution of beer in the Czech area. The master thesis is divided into several parts. The first part presents basic information about the influence of brewing industry on the European and Czech economies; in the following part are described trends of distribution and production of beer in the past which influenced current state of Czech brewing industry. Last part of this thesis is concentrating on a ON premise research which concentrates on one of a current trends which is typical for the Czech beer market and therefore has a strong influence on a actual state of Czech brewing industry.
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Hanzlíčková, Jitka. "Vývojové trendy v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15466.
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The aim of the thesis is to analyse development trends of marketing, describe their main features and with help of concrete examples show their use. Practical part of the thesis evaluates, with the aid of questionnaire, marketing campaign of the mobile telecommunication company Vodafone that took place three years ago. This campaign arouses a lot of discussion that time and contained elements of this new trends of marketing.
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Morávková, Jana. "Nové trendy v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74942.
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The assignment is mainly focused on the new trends in marketing with Internet assimilation. Beyond description of the main Internet function and use in Czech Republic, the assignment considers the latest marketing trends. More in detail the assignment is descripting the function of the group shopping. Both in USA (where the Group shopping came into being) and Czech Republic. A part of the assignment is also a research based on a questionaire, which is dealing with the Group shopping and it's future in Czech republic more into detail.
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Drobílek, Aleš. "Efektivní zavádění a inovace ICT v malém a střednm podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124691.
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This thesis focuses on the issue of ICT innovation in small and medium enterprises in the Czech Republic. The first objective is an analysis of ICT innovations; the second one is a suggestion of criterions suitable for the mapping of ICT performance and the third objective is verification of these suggested criterions in the real enterprise which is DATASYS. Sub-steps that lead to fulfillment of specified main objectives are to clarify characteristic of ICT and related concepts, as well as explanation of BSC management tool and determination its advantages and disadvantages. The last steps in this section are an identification of key trends, the exploration of new ICT technologies and the mapping of the ICT current state in DATASYS. The thesis is divided into two main parts. The first theoretical part illustrates the importance of ICT innovation followed by ICT definition and other related concepts. The third part is devoted to BSC management tool which measures the ICT performance. The last part is a survey of current ICT trends and new ICT technologies. The purpose of the theoretical part is the knowledge of related theory which is reflected in the practical part. The second part is practical and it focuses on the application of theoretical knowledge. First sub-part describes default state of the technology infrastructure in DATASYS. The purpose of the second sub-part is to create BSC concept. Previous theoretical part and default current state are reflected in this BSC concept. The third sub-part is focused on the mapping the ICT performance to identify weaknesses in the company by comparing suggested and real values. The theoretical part of this work is created from all the information and knowledge gainded from scientific literature and research articles. The practical part is formed from the acquired knowledge which is based on theoretical as well as specialized studies.
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Dobřenská, Lucie. "Nové trendy ve využívání kulturních památek na příkladu Hrádku u Nechanic." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136291.
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This Master thesis focuses on trends in utilization of castles and chateaus accessible to public within tourism and further applies the acquired knowledge to the Hrádek u Nechanic chateau. In order to reach the objective, a combination of primary and secondary research has been employed. The first part of the thesis (chapters 1--3) deals with general trends in tourism, cultural tourism, utilization of castles and chateaus in general and, in particular, it identifies the main qualitative and quantitative trends based on interviewing professionals in the field. The second part (chapters 3--6) pays attention to the Hrádek u Nechanic chateau, its marketing mix, an evaluation and comparison of surveys (which took place here in 2004, 2009, 2010 and 2011) and features recommendations for the further presentation and development of the chateau. Currently, it faces -- among other challenges -- a decrease in attendance, decrease in the growth dynamics of sales, increased competition of other attractiveness, questioning the traditional cultural-educative role of monuments or demands for applying customer oriented marketing. The answer to the development is innovation of the existing products and introduction of new ones, improvement of supplementary service and broader involvement in life of the region.
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Besara, Sheyno, and Zanna Barbäck. "Webbshop för optik : En förstudie: Vikten av användbarhet och aktuella trender inom e-handel." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-27730.
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Marknaden inom e-handel drivs till stor del av aktuella trender, vilka är med och utmanar både marknaden och företagen. Trender i sin tur drivs framåt av dagens teknologi som hela tiden utvecklas. För att ett företag ska kunna överleva på marknaden är det viktigt att hålla jämna steg med trenderna och teknologin. Det är inte bara marknaden som ställer högre krav på företagen och deras tjänster. Konsumenter är snabba med att uppfatta de nya trenderna och teknologier, och ser det som en självklarhet att företag ska omfamna dessa och implementera dem i tjänsterna. Marknadens nya standarder leder till högre krav och förväntningar hos konsumenterna. I och med det förväntas tjänsten att bli än smidigare och smartare att använda. Så för att hålla företagets kundbas nöjd och möta deras krav, måste man även arbeta med tjänstens användbarhet. För att kunna implementera trender rätt i tjänsten och ha en chans att konkurrera på marknaden, är användbarhet inte bara ett måste utan även ett kraftfullt medel. Med god användbarhet följer en bra kundupplevelse. Vilket innebär att kunderna lämnar tjänsten med ett gott intryck och därmed är chansen större att de återkommer. Grunden för en bra tjänst med nöjda kunder är hög användbarhet i kombination med aktuella trender. Denna rapport är ett examensarbete bestående av en förstudie om hur man utvecklar en webbshop för optik med fokus på användbarhet och aktuella trender. Arbetets resultat är generella riktlinjer inför utvecklingsprocessen av webbshoppen.Trends are part of shaping the market standards and keep challenging the competition to stay on their toes. E-commerce is a fast growing field, a lot due to the rapid evolution of technology. As a result, new trends emerge and form the market once again. Followed by new trends are new possibilities and measures, which lead to higher demands and expectations from the consumers. To manage an e-business successfully it is a prerequisite to stay updated with the current e-commerce trends to be able to keep up with the competitors. To be able to embrace trends and keep up with the competition, a great mean is usability. It is vital to any kind of service to have a good usability, and to maintain it regularly, for it’s chances of survival in the harsh competition. For returning consumers it is important to listen to their expectations, and see to it that the service meet their needs with user-friendly functions. Since the experience of the service is what stays with them. Usability is the backbone of the service, ensuring the user journey to be as smooth as possible, and enhance both the service itself and the consumers’ experience. So it is not sufficient enough to only implement current trends into the service. Without good usability to complement with – neither the trends nor the service will reach their full potential. This paper is a pre-study and a result of a degree project, and covers general guidelines for the development of a web shop for optics. The guidelines are based on research on usability and current e-commerce trends. To produce these guidelines, methods such as Brand Experience Workshop, Creative Session and interviews with the target group have been executed.
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Méadel, Cécile. "La radio des années trente." Paris, Institut d'études politiques, 1992. http://www.theses.fr/1992IEPP0027.
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Comment un passe-temps partagé par une poignée d'amateurs pendant les années vingt devient-il un loisir de masse qui touche un Français sur deux à la veille de la seconde guerre mondiale? La thèse se propose de répondre à cette question en analysant toutes les dimensions de l'histoire de la TSF : les statuts juridiques, les interactions avec les institutions et les hommes politiques, les transformations des auditoires, la construction de grilles des programmes et la mise au point de genres radiophoniques (étudiés dans une double analyse, généalogique et statistique)How does a pastime of a small group of technic lovers during the twenties become a mass-hobby for the Second World War? The thesis proposes to answer this question by analysing all the aspects of the history of broadcasting : juridical statutes, the relationships with the public institutions and political circles, the transformations of audiences, the making of programmes schedules, and finally, the construction of various types of programmes (these programmes are studied using a perspective, genealogical and quantitative analysis)
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Jelečková, Radka. "Úloha přímých zahraničních investic v rozvojových zemích." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-5280.
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The first chapture explains the basic terms of foreign direct investment. The second chapter is about foreign direct investment development in developing countries. The third chapter discusses policies of developing countries toward foreign direct investment and the last chapter concentrates on the actual trends in terms of foreign direct investment in developing countries.
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Bali-Hudáková, Lenka. "Dark Tourism." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16926.
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This thesis is focused on the variability of the demand and the development of new trends in the fields of the tourism industry. Special attention is devoted to a new arising trend of the Dark Tourism. This trend has appeared in the end of the 20th century and it has gained the attraction of media, tourists, tourism specialists and other stakeholders. First part of the thesis is concerned with the variety of the tourism industry and the ethic question of the tourism development. The other part contains the Dark Tourism definition and the prevailing motivation for taking part in this tourism trend. Then the thesis is concerned with the Czech Republic, it's conditions and destinations for developing the Dark Tourism. Last part is devoted to research among common tourists and their attitude to the Dark Tourism.
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Valenta, Martin. "Trendy podnikových informačních systémů v oblasti CRM." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74958.
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The purpose of this thesis is to analyse the trends related to the Customer Relationship Management (CRM) with emphasis on the CRM software. Essential trends were identified through professional analytical reports and dedicated servers. CRM trends were analysed from the time and factual perspective. The core purpose of this thesis was to evaluate possible business value of identified trends for businesses from a selected market segment. To fulfil this goal, the banking segment was chosen to be further analysed. The author of this thesis studied the extent of implementation of chosen trends in a real CRM implementation project executed in a bank operating on the market of Czech Republic. In the process, the set of interviews with "CRM in banking sector" professionals were completed to figure out how they are possibly appreciated by the whole banking sector. Through the responses of the chosen professionals, some trends characteristics were mainly followed. These were trend maturity (captured by slightly modified Gartner Hype Cycle) and trend business value (captured by defined numeral evaluation). An average evaluation of business value of each trend, done from various time perspectives, was displayed by two different tables, each grouping trends on the factual basis. Finally, trends business values were represented graphically to accent their possible progress as seen from the banking sector point of view and to provide users with a simple tool to confront their view with the view of the professionals. The tool mentioned allows users to focus on the trends that are likely to be very beneficial (according to the general opinion of the chosen professionals) and at the same time allows users to stay clear of the trends that don't promise much value for the banking sector, not even in the future.
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Abrahám, Miroslav. "Průmyslový sektor v Číně - současný stav, problémy a perspektivy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76847.
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The thesis focuses on the industrial sector of the chinese economy that is important for its performance not only for the domestic but also for the international market. The first chapter is dedicated to liberalization processess and beginnings of industrialization after 1978. The following chapter, which starts with the accession of China to the WTO and ends with the year 2010, concentrates on five-year plans, statistics and recent trends that describe this period of time. The task of the last chapter is to present various expectations concerning the future development of industry in terms of contemporary and newly started changes to the chinese economy.
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Křivanová, Jana. "Systém vzdělávání pracovníků ve společnosti AGC Flat Glass Czech, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81332.
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The thesis deals with the workers' education of the company AGC Flat Glass Czech a.s. The first part describes the theoretical aspects of education and development of the employees in the firm -- the process of education, educational methods, trends in human resource development, efficiency and costs of training, the plans of succession. Further it characterizes the current state of education and development of the individuals from the perspective of the Czech Republic, and compares the results especially to the European context. The practical part analyses the current system of training and development of workers in the company based on the executed survey. The aim is to assess the current concept of education in the firm AGC Flat Glass Czech, a.s.
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Martan, David. "Nové trendy v automobilovém průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198032.
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This thesis describes new trends in the automotive industry. It investigates how these trends altered the automotive market and industry and what are the reasons of it. The thesis then ascertains an impact on the new cars business, in which stress is put on new technologies and automotive market development in the world, with emphasis on the Czech Republic within the crisis period. The thesis follows 2 trend groups, namely the trends that already appear for a longer time as well as the quite new trends influencing substantially the automotive market. The first named group deals with the technological innovations as well as for example with the problem concerning car factories model families expanding with the aim to maximize volume of sale; problems of the car new models safety and performance is another topic of this thesis. As another important topic of this group diesel drive phenomenon problems in the European Union can be taken into account as well as additional burden of taxation for cars with higher fuel consumption connected with it. A significant part of the second group comprises financial crisis development and impact on the new cars sale in a given period. In addition to it, it describes quite new trends, e.g. engine capacity decreasing with the use of supercharged engines (downsizing), coming wave of SUV cars and a phenomenon of four-wheel drive cars. In the final part of this diploma paper problems are analyzed and finally hybrid cars development as well.
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Horecká, Ivana. "Online Marketing Trends." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204065.
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This thesis deals with online marketing trends. Its main goal is to define the latest online marketing trends, create a website with the free online marketing trends, and analyse their effectiveness. The theoretical part brings a thorough description of the latest online marketing trends. Moreover, it provides an insight into the latest trends in the website development. The chosen online marketing trends defined in the theoretical part are subsequently applied on a newly created website. All the steps taken throughout the process of creating the website together with the application of the latest trends are described in the practical part. The website is created gradually in the course of writing this thesis and only free online marketing tools are applied on this website. The effectiveness of the chosen online marketing trends is monitored and consequently analysed. The recommendations resulting from the analysis are provided at the end of the practical part. This thesis might serve as a guide for those who wish to create a website with the latest online marketing trends.
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Verrette, René. "Le régionalisme Mauricien des années trente." Thèse, Université du Québec à Trois-Rivières, 1989. http://depot-e.uqtr.ca/5645/1/000576801.pdf.
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Vaľková, Alexandra. "Nové trendy v internetovom marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73727.
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This Master's Thesis describes the evolution of the Internet, its importance in marketing and new trends and tools used in internet marketing. It also deals with question of potential Internet collapse in future, describes variants of how it could happen and gives the suggestions to solve this problem, too. The Master's Thesis also includes forecasts of evolution of the Internet till 2030 and forecasts of major global agencies concerning the evolution of information technologies and technological news, which can significantly influence the entrepreneurial activity of many companies all over the world.
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Hinčica, Vít. "Nové trendy v evropské železniční přepravě carga." Doctoral thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-161897.
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The dissertation has focused its attention on rail freight transport in the EU where it tried to identify trends that have accompanied that transport in the last decades. The identified trends are: intermodality, interoperability, creation of railway corridors and harmonization of legal norms for transport of goods. Each trend has been judged from the perspective of the so-called "common transport policy". The complexity of the analyzed environment as well as the interest in the depiction of the situation in the Czech Republic have led to the setting of three goals and three scientific questions. The result of the author's scientific investigation is a completely original work that should contribute to better understanding of changes of structural-systemic nature that happen in the rail cargo transport in the territory of the EU. Such a work is also an evaluating mirror for the reform of the railway sector undertaken by the same institution.
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Freimann, Antonín. "Trendy ve spotřebě léčiv z ATC skupiny A10AA (inhibitory HMG-CoA reduktázy) za období 2005-2015 v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264475.
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The thesis deals with trends of drug consumption for the ATC group C10A (HMG-CoA reductase) in the Czech Republic in the years 2005 - 2015. The goal of this work is to analyse the consumption of statins (cholesterol lowering drugs), as well as to analyse the consumption trends (expressed in terms of prescribed daily doses) and subsequently explain the causes of the detected trends. The main method used in this work is the analysis and interpretation of data provided by the State Institute for Drug Control (SUKL). Individual consumption data sets are compared to each other and global trends are inferred based on the obtained results. In the practical part I analyse the consumption for the individual ATC groups according to their increasing lipid-lowering efficacy, according to the pharmaceutical companies involved and according to the experts' recommendations (within the framework of cardiovascular disease treatment). The conclusion of my work shows that the overall drug consumption for the the studied ATC group (given by the DDD/package total) was steadily increasing during the studied period while the consumption expressed in financial units was decreasing (ie. the financial burden on the health system was reduced). The total number of sold packages shows a slight decrease due to the sale of bigger packages with more powerful statins during the studied period.
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Holtmanová, Tereza. "Posouzení vybraných ukazatelů firmy pomocí časových řad." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241571.
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This master´s thesis deals with the assessment of selected comany indicators using time lines. It contains theoretical statements describing the problems of time lines, regression analysis and correlation analysis. Practical part focuses on application of theoretical statements, in another words using the fomulas and graphical representation of selected economical indicators. Suggestions on improving the current situation of company are proposed based on the relults.
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Džurňáková, Mária. "Rozvoj logistiky v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4399.
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This thesis engages in the survey of logistics formative frame, logistics background, foreign direct investment, supplied services and logistics trends in the Czech Republic, complemented by a European and world context. With respect to the dependency of logistics on processing industry, the analytical part deals with the possible exchange of the FDI investors from this industry with the ones that would invest into higher quality demanding production. Cargo transportation inquires into currently discussed topics in particular transporation sectors within the European perspective.