Academic literature on the topic 'Tri-component attitude model'

Mobile value added services (MVAS) are different from the core services such as calling, text messaging and extend the usability of mobile phones. This study has been carried out with the purpose to make a comparative analysis of the genders in context of their awareness and attitude towards MVAS. As a part of theoretical framework, the Tri-component model of consumer behaviour has been used to measure the attitude of consumers based on cognitive, affective and conative components. This study uses both primary and secondary methods of data collection. The responses of the users have been presented and analysed through hypothesis testing. As per the findings of the study, males and females differ in awareness towards MVAS. Overall, the mobile phone users differ significantly in attitude towards value added services. However, this not true when genders in conjunction to their respective attitude components are taken into consideration.

This research paper examines the effect of consumer attitude on purchasing intention towards organic or eco-friendly paints. Attitude was measured through tri-component model of attitude formation. Data was collected from 300 respondents in the city of Vadodara, Gujarat, India. Respondents were administered a structured questionnaire containing statements measuring attitude in terms of cognitive, affective and conative factors. Responses were collected in the form of a five point likert scale ranging from “strongly agree” to “strongly disagree”. Consumer attitude and purchasing intention was found to be moderately favorable. The research highlighted the fact that consumers are not aware about the availability of such a product in the market. This is an important finding from the view point of marketing research.

This paper attempts to provide an up-to-date depiction and analysis of the consumer’s attitude towards sustainability of fast fashion products in the UK. Four related strands of literature are reviewed to establish a tri-component model of attitude (ABC), i.e., Affective, Behavioural and Cognitive. A wide set of determinants for attitude is identified, including income, price, gender, culture, religion, age, etc. Based on this conceptual framework, an online questionnaire is designed and sent to university students and alumni in the UK, returning 128 valid responses. Both descriptive statistics and regression analysis (oprobit) are employed to shed light on the three components of attitude towards sustainability. It is found that cognitive and behavioural components converge across cultures and religions, but the affective component remains significantly diverse. Employment status contributes to the awareness, decision and feeling of sustainability features, but gender only matters for purchase decisions. In general, there is an improved cognitive and affective awareness of sustainability, but this does not automatically translate to purchase behaviour. Policy interventions like taxes and subsidies are still needed to foster sustainability in the fast fashion industry.

Purpose The research framework of this study is based on tri-component attitude model (cognition-affect-conation) which explores consumers’ positive or negative emotions, as well as various types of thoughts and actions, triggered by their perceived justice in the context of service failure. This study aims to probe the possible mediating and moderating effects caused by the process where consumers form their thoughts and actions. Design/methodology/approach This study conducts a survey to consumers after restaurant dining. This study collects data from 262 respondents and analyzes the data with the structural equation modeling. Findings The results indicate that perceived justice has significant effect on empathy, anger, positive word-of-mouth, repurchase intention and revenge. Empathy has a significant and positive effect on positive word-of-mouth. Anger has significant and positive effects on revenge and avoidance. Empathy is a mediator between perceived justice and positive word-of-mouth. Blame attribution and service failure severity are the moderators in the relationship between perceived justice and empathy/anger. Research limitations/implications Consumers might have experienced the scenarios described in the questionnaire and their responses might be based on recall of their previous dining experiences in other restaurants, thereby resulting in a time lapse problem and affecting the conclusions of this study. Practical implications It is not adequate to gain consumers’ choices just demonstrate favorable customer perceived justice and empathy in today’s industrial highly competitiveness because blame attribution and perception of service failure severity result in different positive and negative emotions and behavioral intentions. Therefore, food and beverage industry must have a various recovery approaches to recover service failure and create a more appealing relationship with consumers. Originality/value This study investigates the relationships among perceived justice, emotions and behavioral intentions which are seldom discussed in the past studies. In addition, this study investigates the mediating effect of empathy in the relationship between perceived justice and positive word-of-mouth. The results of this study indicate that blame attribution and service failure severity are the moderators between perceived justice and emotions (empathy/anger). The mediator of empathy and the moderators of blame attribution and service failure severity can enhance the research gap in the context of service recovery for the tri-component attitude model.

I den här studien har Swedish Matchs marknadsföring av produktlinjen ZYN undersökts, med fokus på marknadsföring genom gratisprover. Då produktkategorin nikotinpåsar inte regleras av Lag (2018:2088) om tobak och liknande produkter har Swedish Match helt andra möjligheter att marknadsföra ZYN än företagets tobaksprodukter. Syftet med studien var att undersöka fenomenet utifrån den teoretiska modellen Tri-component attitude model och undersöka hur gratisprover påverkar konsumenters attityd och framtida köpbeteende. Undersökningen genomfördes genom en kvantitativ metod där en elektronisk webbenkät skickades ut som gav 185 svar. Resultatet visade att gratisprovet inte hade någon effekt på den kognitiva delen, men den affektiva delen av attitydskapandet. Vidare visade resultatet att gratisprovet faktiskt hade en effekt på framtida konsumentbeteende. Slutsatserna som drogs i studien var att Tri-component attitude model inte var rätt teori för att studera fenomenet, att det gratisprovet påverkade den affektiva delen, men inte den kogntiva delen. Det resultatet bör dock ses som en indikator, och inte som en vetenskaplig sanning på grund av implikationer med vald teori och metod. Slutsatsen drogs också att det finns ett orsak-verkan samband mellan gratisprovet och framtida konsumentbeteende.