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Journal articles on the topic 'Trust, Image'
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Widokarti, Joko Rizkie, and Ginta Ginting. "The Effect of E-Learning Resources on Image and Implications on Trust (Study at Open University in Indonesia)." Journal of Economics, Business, and Government Challenges 3, no. 1 (August 22, 2020): 48–53. http://dx.doi.org/10.33005/ebgc.v3i1.103.
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This study aims to examine the effect of e-learning resources on images, the influence of e-learning resources trusts, the influence of images on trusts, and the influence of e-learning resources trusts through images. This research uses quantitative research methods. Time horizon is cross sectional, because it is done at a certain time. The unit of analysis is the Open University with the observation unit being students from the Open University, with a sample of 300. The analytical design used to test hypotheses and determine the relationship between research variables is Structural Equation Modeling (SEM). The results showed that E- learning resources also affect the image of the trust. Image affects trust. The development of trust in E-learning is more dominantly built by images, and images are built by e-learning resources. The results of this study have implications for university management in the development of e-learning that increasing trust needs to be built by efforts to improve image. To develop an image, it is necessary to build adequate e-learning resources that are built with the development of tangible assets and intangible assets
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Guðlaugsson, Þórhallur, and Friðrik Eysteinsson. "Banking collapse, image and trust." Icelandic Review of Politics & Administration 6, no. 1 (June 15, 2010): 35. http://dx.doi.org/10.13177/irpa.a.2010.6.1.2.
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Farid, Hany. "Image Forensics." Annual Review of Vision Science 5, no. 1 (September 15, 2019): 549–73. http://dx.doi.org/10.1146/annurev-vision-091718-014827.
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From mainstream media outlets to social media and everything in between, doctored photographs are appearing with growing frequency and sophistication. The resulting lack of trust is impacting law enforcement, national security, the media, e-commerce, and more. While some types of manipulations can be detected with a careful visual examination, our visual system seems unable to reliably detect other types of manipulations. The field of image forensics has emerged to help return some trust in photography. I describe the perceptual limits of detecting manipulated images, as well as representative examples of computational techniques for authenticating images.
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Wijaya, I. Komang Adi Dana, and Ni Wayan Sri Suprapti. "Building customer loyalty for light steel products “Kencana Truss” in Bali." International research journal of management, IT and social sciences 6, no. 4 (July 9, 2019): 156–68. http://dx.doi.org/10.21744/irjmis.v6n4.668.
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The purpose of this study is to explain the effect of product quality on customer satisfaction mediated by brand image and brand trust, ultimately determining customer loyalty. The questionnaire distributed 175 copies to the users of Kencana Truss light steel in Bali Province, but valid for processing 133 copies. Data were analyzed using SEM (Structural Equation Modeling) analysis technique. The results of this study found that variable product quality, brand image, and brand trust have a significant positive effect on customer satisfaction. Customer satisfaction variables have a significant positive effect on customer loyalty. Variable brand image and brand trust, significantly mediate the effect of product quality on customer satisfaction. Similarly, customer satisfaction mediates the effect of brand image and brand trust on customer loyalty. The implications of the results of this study indicate that product quality is found as a major factor in increasing customer satisfaction which ultimately results in customer loyalty. Providers of light steel products should pay special attention to product quality, so customer satisfaction and loyalty can be maintained.
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Damayanti, Trie, Susanne Dida, Dadang Rahmat Hidayat, and Sung Kyum Cho. "Nation brand image and trust level of foreign citizens." PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat 7, no. 1 (August 10, 2022): 1. http://dx.doi.org/10.24198/prh.v7i1.38540.
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The state is an organization with a power structure and the population as members of the state. The state itself is an entity that interacts with other entities that can consist of other countries and their inhabitants, rules, and products. Because of this, a country needs an identity that can distinguish the country from other countries. The identity of a country is not the same as the identity of a product because a country is bound by history and images attached to foreign citizens’ minds. This inherent image is usually used to form a nation’s brand image. This study aims to discover how Malaysia’s nation brand image contributes to the trust of foreign nationals visiting their country by using a constructivist qualitative approach as a research method. It turns out that the results of the study show that the most powerful thing in determining Malaysia’s brand image is not tourism promotion. As a country with an image of different cultures, Malaysia will use this potential to visualize its tourism promotion to keep those images stronger. However, the experience of Indonesian citizens in interacting with the Malaysian state, with infrastructure, state norms, and citizens, is a determinant of how Indonesian citizens perceive Malaysia. What is inherent in the results of the experience of interacting in Malaysia is what Indonesian citizens will convey to others. Therefore, a comprehensive strategy is needed to build a national brand image of Malaysia because what sticks in mind as an image of Malaysia in foreign nationals will show their trust in the country.
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Ramadhan, M. Afif Fathi. "PENGARUH CITRA MEREK, KEPERCAYAAN, DAN KOMITMEN TERHADAP LOYALITAS PELANGGAN APLIKASI TRANSPORTASI ONLINE GOJEK DI KOTA MALANG." Jurnal Ilmu Manajemen (JIMMU) 4, no. 2 (May 5, 2020): 153. http://dx.doi.org/10.33474/manajemen.v4i2.3733.
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This study aims to determine the effect of brand image on trust, brand image on loyalty, brand image on commitment, trust and commitment to loyalty, and indirect influence of brand image on loyalty mediated trust, and indirect influence of brand image on loyalty mediated commitment. The population in this study is unknown. Sampling in this study using incidental sampling and purposive sampling techniques as many as 96 respondents. The analysis is done using path analysis. The results of this study indicate that brand image has a positive and significant effect on trust, brand image has a positive and significant effect on loyalty, brand image has a positive and significant effect on commitment, trust and commitment has a positive and significant effect on loyalty, there is an indirect effect of brand image on loyalty through trust, there is an indirect influence of brand image on loyalty through commitment.Keywords: Brand Image, Trust, Commitment, Loyalty.
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Gunawan, Mochamad Miswanto, Tutik Tutik, Krisnawati Setyaningrum Nugraheni, and Ray Octafian. "Trust in Corporate Image and Its Impact on Customers' Loyalty." Kontigensi : Jurnal Ilmiah Manajemen 10, no. 2 (December 12, 2022): 217–21. http://dx.doi.org/10.56457/jimk.v10i2.270.
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Customer loyalty plays an important role in Industrial production and service. This banking industry is an industry based on the principle of trust (agent of trust), so it is necessary to create an image first so that prospective customers grow trust in our company first. The phenomenon that occurs in the field today seems to be starting to show a decline in customers due to several current economic conditions, customers who often use credit are starting to decline but prefer to switch to savings products even though the credit process is easy and fast, competing with commercial banks. Research objectives (1) to analyze the effect of corporate ability image and corporate social responsibility image on trust; (2) Analyzing the influence of corporate ability image and corporate social responsibility image on loyalty; (3) Analyzing the influence of corporate ability image and corporate social responsibility image on loyalty through trust; (4) Analyzing the effect of trust on loyalty. The research method is descriptive quantitative method. The sampling method used in this study is Accidental Sampling, which is a sampling technique carried out by appointing anyone or by chance provided that they have used a product from a BPR. Corporate ability image has a positive and significant impact on customer trust. Corporate Social Responsibility Image has a positive and significant influence on customer trust. Corporate Ability Image affects customer loyalty through trust. Corporate Social Responsibility Image affects customer loyalty through trust affects customer loyalty. Trust has a significant influence on customer loyalty.
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Sidharta, Raden Bagus Faizal Irany, Ni Luh Ariningsih Sari, and Wayan Suwandha. "PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI." MIX: JURNAL ILMIAH MANAJEMEN 8, no. 3 (November 19, 2018): 562. http://dx.doi.org/10.22441/mix.2018.v8i3.007.
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Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through Trust, 7) Brand image on Purchase Intention through Trust on sharia bank product. Sample has taken by using purposive sampling technique with 328 respondents. Data analysis technique used is Path Analysis. The research showed that brand awareness has positive and not significant effect on trust, brand image has positive and significant effect on trust, brand awareness has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, trust has positive and significant effect on purchase intention, brand awareness has not significant effect on purchase intention through trust, brand image has significant effect on purchase intention through trust. The implication of this research would benefit to the management of sharia banking to formulating strategy for increasing market share of sharia banking in Indonesia.
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Traest, Michael. "Jonathan Harris, The Hague Trust Convention. Scope, Application and Preliminary Issues, Oxford – Portland Oregon, Hart Publishing, 2002, 529 pp." European Review of Private Law 11, Issue 2 (April 1, 2003): 264–66. http://dx.doi.org/10.54648/erpl2003017.
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This book is the first monograph published in England devoted to a detailed analysis of the Hague Convention on the Law Applicable to Trusts and on their Recognition, concluded in The Hague on 1 July 1985. It is divided into two parts. The first one deals with the private international law rules concerning the creation of transnational trusts. This part is also named “Launching the Rocket.” In doing so the author refers to the image of the rocket-launcher and the rocket regularly invoked in relation to transnational trusts. As indicated by the author, the former concerns those preliminary matters necessary for creation of the trust, such as the capacity of the settlor to dispose of his property on trust. The latter governs matters affecting the trust once it has come into existence, such as the role of the trustee, the administration of the trust and the relationship between the trustee and the beneficiary; those matters are essentially covered by the Hague Trust Convention. In using the image of the rocket-launcher and the rocket, it is made clear that the subject-matter dealt with by the Hague Convention does not have to be taken into consideration if the pre-conditions for the formation of a trust are not satisfied. In other words, the rocket is not considered if it is not correctly launched. Indeed, each contracting State bound by the Hague Trust Convention has to apply its own national conflict of law rules to determine whether the rocket was succesfully launched (p 3).
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Ang, Christopher Edbert, and Keni Keni. "Prediksi Brand Experience Dan Brand Image Terhadap Brand Loyalty: Brand Trust Sebagai Variabel Mediasi." Jurnal Manajerial Dan Kewirausahaan 3, no. 1 (March 18, 2021): 42. http://dx.doi.org/10.24912/jmk.v3i1.11286.
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The purpose of this study is to examine whether 1) Brand experience and brand image can predict brand loyalty of Adidas shoes in Jakarta. 2) brand experience and brand image can predict brand trust of Adidas shoes in Jakarta. 3) brand trust can predict brand loyalty of Adidas shoes in Jakarta. 4) brand trust mediates the prediction brand experience and brand image on brand loyalty of Adidas shoes in Jakarta. The sample in this study was 150 respondents in Jakarta who was selected by using the convenience sampling method. The result of this study show that 1) brand experience can positively predict the brand loyalty of Adidas shoes in Jakarta. While brand image cannot positively predict Adidas shoes in Jakarta. 2) Brand experience and brand image can positively predict brand trust of Adidas shoes in Jakarta. 3) Brand trust can positively predict the brand loyalty of Adidas shoes in Jakarta. 4) Brand trust can positively mediate brand experience on brand loyalty of Adidas shoes in Jakarta. While brand trust cannot positively mediate brand image on brand loyalty of Adidas shoes in Jakarta.Penelitian ini bertujuan untuk untuk menguji apakah 1) brand experience dan brand image dapat memprediksi brand loyalty sepatu Adidas di Jakarta. 2) brand experience dan brand image dapat memprediksi brand trust sepatu Adidas di Jakarta. 3) brand trust dapat memprediksi brand loyalty sepatu Adidas di Jakarta. 4) brand trust memediasi prediksi brand experience dan brand image terhadap brand loyalty sepatu Adidas di Jakarta. Sampel pada penelitian ini berjumlah 150 responden di Jakarta yang dipilih menggunakan metode convenience sampling. Penelitian ini memperoleh hasil berupa 1) brand experience dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. Sementara brand image tidak dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. 2) brand experience dan brand image dapat memprediksi secara positif terhadap brand trust sepatu Adidas di Jakarta. 3) brand trust dapat memprediksi secara positif terhadap brand loyalty sepatu Adidas di Jakarta. 4) brand trust dapat memediasi prediksi secara positif brand experience terhadap brand loyalty sepatu Adidas di Jakarta, sedangkan brand trust tidak dapat memediasi prediksi secara positif brand image terhadap brand loyalty sepatu Adidas di Jakarta.
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Kaul, Subhashini, Arvind Sahay, and Abraham Koshy. "Impact of initial‐trust‐image on shopper trust and patronage intentions." International Journal of Retail & Distribution Management 38, no. 4 (March 30, 2010): 275–96. http://dx.doi.org/10.1108/09590551011032090.
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Musnaini, Musnaini, Lilis Suryani, Asrini Asrini, and Ida Ketut Mudhita. "Performance analysis of local brand organic cosmetics marketing as an effort to develop The Jambi regional economy." Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 10, no. 4 (October 31, 2022): 251–70. http://dx.doi.org/10.22437/ppd.v10i4.17238.
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This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic-based cosmetic products as a sustainable new business model for strengthening Jambi regional economic growth. A regional economic growth model based on marketing performance with brand image and mediated by brand trust in startup businesses. The test evidence shows that: 1. directly brand trust has a positive and significant effect on brand image and marketing performance (2) the direct effect of Brand trust on brand image is greater than the effect on marketing performance. (3) The indirect effect shows that brand trust in marketing performance through brand image is significantly positive. (4) brand image partially mediates between brand trust and marketing performance for new local product businesses as a strengthening of sustainable regional economic growth.
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Martin, Martin, and Nasib Nasib. "The Effort to Increase Loyalty through Brand Image, Brand Trust, and Satisfaction as Intervening Variables." Society 9, no. 1 (June 30, 2021): 277–88. http://dx.doi.org/10.33019/society.v9i1.303.
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Polytechnic is a university focusing on vocational education. Politeknik Unggul LP3M is to provide an appropriate vocational education in supporting industrial demand. This study focuses on maximizing students’ loyalty influenced by brand image and trust, where students’ satisfaction is an intervening variable. Path analysis was chosen for this study. As many as 125 people were chosen as respondents, and the technique sampling used purposive random sampling. The study showed that brand image and trust significantly impact students’ loyalty and satisfaction in Politeknik Unggul LP3M. Students’ satisfaction has a crucial role in mediating brand image and brand trust on students’ loyalty.
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Wydyanto, Wydyanto, and Ridho Rafqi Ilhamalimy. "DETERMINATION OF TRUST AND PURCHASE DECISIONS: ANALYSIS OF BRAND IMAGE AND PRICE (MARKETING MANAGEMENT LITERATURE REVIEW)." Dinasti International Journal of Management Science 2, no. 3 (February 15, 2021): 506–16. http://dx.doi.org/10.31933/dijms.v2i3.745.
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The purpose of writing a Literature Review Papers is to determine the effect of brand image and price variables on trust and purchase decisions. With qualitative methods and Library Research. The results show that brand image affects on trust, brand image affects on purchasing decision, price affects on trust, price affects on purchasing decision and trust affects on purchasing decisions.
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Huang, Liang, Muning Wang, Zhiling Chen, Benchi Deng, and Wenfeng Huang. "Brand image and customer loyalty: Transmitting roles of cognitive and affective brand trust." Social Behavior and Personality: an international journal 48, no. 5 (May 5, 2020): 1–12. http://dx.doi.org/10.2224/sbp.9069.
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In this study we explored the effect of brand trust on the relationship between brand image and customer loyalty. We took Procter & Gamble as the target brand and developed and tested a theoretical model regarding the relationships among brand image, brand trust (i.e., cognitive and affective), and customer loyalty (i.e., repurchase and advocacy intention) using path analysis and bias-corrected bootstrapping. Empirical results of data from 283 consumers revealed that brand image was positively related to both cognitive and affective brand trust. Brand image was indirectly correlated with both repurchase and advocacy intention through cognitive brand trust, and brand image was indirectly related to advocacy intention through affective brand trust. These findings provide a basis for enterprise marketing management to enhance customer loyalty by shaping the brand image.
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Rahmanda, Fakhri, and Naili Farida. "Pengaruh Brand Image Dan Customer Experience Terhadap Repurchase Intention Dengan Brand Trust Sebagai Variabel Intervening Pada J.Co Donuts & Coffee Paragon Mall Dan Java Supermall Semarang." Jurnal Ilmu Administrasi Bisnis 10, no. 1 (April 6, 2021): 866–78. http://dx.doi.org/10.14710/jiab.2021.29862.
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Abstract: The phenomenon that occurs in the field says that there is a decrease in income and also the number of consumers who are not satisfied with the services provided by J.Co Donuts and Coffee, especially at the Semarang branch, are the basis of the problem why this research was carried out. Then an empirical research model is built on brand image and customer experience on repurchase intention as well as problems regarding repurchase intention through the concept of brand trust. This study aims to determine how the influence of brand image and customer experience on repurchase intention through brand trust at J.Co Donuts and Coffee Semarang using explanatory research and accidental sampling methods combined with purposive sampling. The research sample consisted of 104 J.Co Donuts consumers. and Coffee Semarang Branch. Then the data obtained were analyzed quantitatively using the SPSS (Statistical Package for Social Science) program to determine the effect of exogenous variables on endogenous variables in this study. This study resulted in the findings that brand image is proven to have an influence on brand trust, customer experience is proven to have an effect on brand trust, brand image and customer experience is proven to have an effect on brand trust, brand trust is proven to have an influence on repurchase intention. Keywords: Repurchase Intention; Brand Trust; Brand Image Abstrak: Fenomena yang terjadi di lapangan mengatakan bahwa terjadi penurunan pendapatan dan juga banyaknya konsumen yang tidak puas terhadap pelayanan yang dilakukan oleh J.Co Donuts and Coffee khususnya pada Cabang Semarang menjadi dasar permasalahan mengapa penelitian ini dilaksanakan. Kemudian dibangun model penelitian empirik brand image dan customer experience terhadap repurchase intention serta permasalahan tentang repurchase intention melalui konsep brand trust. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh brand image dan customer experience terhadap repurchase intention melalui brand trust di J.Co Donuts and Coffee semarang dengan menggunakan dasar penelitian explanatory research dan metode accidental samplingyang dipadu dengan purposive sampling.Sampel penelitian sebanyak 104 konsumen J.Co Donuts and Coffee Cabang Semarang. Kemudian data yang diperoleh dianalisis secara kuantitatif dengan menggunakan program SPSS (Statistical Package for Social Science) untuk mengetahui pengaruh dari variabel eksogen terhadap variabel endogen dalam penelitian ini. Penelitian ini menghasilkan temuan bahwa brand image terbukti mempunyai pengaruh terhadap brand trust, customer experience terbukti berpengaruh terhadap brand trust, brand image dan customer experience terbukti berpengaruh terhadap brand trust, brand trust terbukti mempunyai pengaruh terhadap repurchase intention. Kata Kunci: Repurchase Intention; Brand Trust; Brand Image
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Jia, Nan, and Huilan Jing. "Analysis of Cultural Education and Behavior in Colleges and Universities Based on Image Recognition Technology." Wireless Communications and Mobile Computing 2021 (November 25, 2021): 1–13. http://dx.doi.org/10.1155/2021/6195212.
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When the rationality and importance of cultural education in colleges and universities have been confirmed, the key question is how to better realize cultural education. This requires an in-depth understanding and grasp of the cultural education work of colleges and universities, analyzing the internal logic contained in this education system and then discussing its practical rationale. This paper proposes a multiobjective Support Vector Machine (SVM) image recognition method for college cultural and educational behaviors based on three decision-making theories. Aimed at the problem of classification errors caused by image segmentation in image recognition of cultural and educational behaviors in colleges and universities, it is found that the reason that causes the same target to be divided into different subblocks is that the ordinary SVM classifier has only two choices of “yes” and “not” in classification. It is impossible to set the conditions for the classification of cultural and educational behavior images to satisfy all the existing conditions. In order to solve the above problems, this paper combines the three decision-making ideas with the image recognition of university cultural education behaviors and designs a multiobjective SVM image recognition method of university cultural education behaviors based on the three decision-making theories. We establish a higher education service quality structure model and use LISREL to explore the causal relationship among students’ perceived service quality, university image, student’s perceived service value, student trust, student satisfaction, and student behavior intentions in the field of higher education. The empirical results show that student satisfaction has a significant direct and positive effect on student behavior. Service quality has a significant direct and positive impact on perceived value and student trust. The perceived risk of higher education services determines the image of colleges and universities, and student trust plays an important role. The image of colleges and universities acts on student satisfaction through perceived value and student trust. The image of colleges and universities has a direct impact on students’ behavioral inclination, and it acts on students’ behavioral inclination through student trust and student satisfaction. Among the influences on behavior tendency, the direct positive effect of student trust is the largest, followed by the image of colleges and universities and the quality of service.
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Wijaya, Awalludin Fajar Brata, Surachman Surachman, and Mugiono Mugiono. "THE EFFECT OF SERVICE QUALITY, PERCEIVED VALUE AND MEDIATING EFFECT OF BRAND IMAGE ON BRAND TRUST." Jurnal Manajemen dan Kewirausahaan 22, no. 1 (March 31, 2020): 45–56. http://dx.doi.org/10.9744/jmk.22.1.45-56.
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This study aimed to determine the effect of service quality on perceived value mediated by brand image and brand trust on the participant BPJS KESEHATAN Kesehatan Branch Malang (National Health Insurance Office Malang Branch). This study is using purposive sampling, 170 people who registered as social security administration's health Malang branch were selected as the respondents. All variables are measured by Likert scale. The Data was analyzed using partial least squares. The results are service quality influences significant ability to trust and brand image, and perceived value does not significantly influence trust, but significant influences brand image. Brand image partially mediates the effect of service quality on trust and fully mediates the effect of perceived value on trust. The implication of this research is social security administration health Malang branch must maintain and improve the quality of its services, promote and socialize to improve its brand image and brand trust.
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,, Karsono. "ANALISIS ANTESEDEN LOYALITAS PELANGGAN: PERAN KOMPLAIN DAN KEPUASAN PELANGGAN TELKOM FLEXI-TRENDY DI SURAKARTA." Media Riset Bisnis & Manajemen 8, no. 1 (April 20, 2008): 93–124. http://dx.doi.org/10.25105/mrbm.v8i1.655.
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The purpose of research is the role of customer satisfaction, complaint, trust switching cost and corporate image of the effect to customer loyalty.Data was obtained from 200 customer CDMA phone users TelkomFlexy-Trendy Card (PT Telkom) in Surakarta. The data was analyzed by Structural Equation Modelling (SEM).The result is complaint is negative significantly influence to customer satisfaction and corporate image. Customer satisfaction is significantly influence to trust, switching cost and corporate image. Trust, switching cost and corporate image is signicantly influence to customer loyalty. But customer satisfaction is not significantly influence to customer loyalty.Keywords: Customer loyalty, Complaint, Customer satisfaction, Trust, Switching cost, Corporate image.
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Nuhadriel, Yohanes, Meilia Japiana, and Keni. "PENTINGNYA BRAND COMMUNICATION, BRAND EXPERIENCE, DAN BRAND IMAGE DALAM MENINGKATKAN BRAND LOYALTY PADA RITEL FURNITUR: BRAND TRUST SEBAGAI VARIABEL MEDIASI." Jurnal Ilmiah Ekonomi Bisnis 26, no. 3 (2021): 264–77. http://dx.doi.org/10.35760/eb.2021.v26i3.4075.
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Tujuan penelitian ini untuk menguji secara empiris pengaruh langsung brand communication, brand experience, dan brand image terhadap brand loyalty serta pengaruh tidak langsung melalui brand trust. Sampel dikumpulkan melalui metode non-probability sampling dengan teknik convenience sampling kepada 78 responden pelanggan ritel furnitur di Jakarta yang dilaksanakan pada April 2021. Pengujian hipotesis penelitian dilakukan dengan Partial Least Square–Structural Equation Modelling (PLS- SEM). Hasil penelitian ini menunjukkan bahwa brand communication, brand experience, dan brand image tidak berpengaruh signifikan terhadap brand loyalty. Brand trust berpengaruh secara signifikan terhadap brand loyalty. brand communication tidak berpengaruh secara signifikan terhadap brand trust, sedangkan brand experience dan brand image berpengaruh secara signifikan terhadap brand trust. Terakhir, brand trust tidak mampu memediasi brand communication terhadap brand loyalty, namun brand trust dapat memediasi pengaruh brand experience dan brand image terhadap brand loyalty.
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Zebuah, Ade Jermawinsyah. "ANALISIS IDENTITAS MEREK, LOYALITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TOYOTA." Jurnal Manajemen Pemasaran 12, no. 2 (October 12, 2018): 61–68. http://dx.doi.org/10.9744/pemasaran.12.2.61-68.
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Consumer needs in vehicles is increasing, it triggers any car companies to create great brand identity in order to gain brand trust from consumen. Perception of brand from consumen is affect to gain brand trust which is have great deal to brand loyalty. This research is aiming to analyze the influence of brand identity on brand loyalty with brand image and brand trust as an intervening variable. This research will be done by distributing 100 questionnairs to the respondents who have buy or used Toyota. Analysis techniques that will be used is quantitative analysis with Smart-PLS method. Research shows that brand identity influences brand image, but has no influences to brand trust, brand image influences brand trust. Also brand image and brand trust influences loyalty of Toyota’s brand.
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Harisetiowati, Santi, Mohammad Yahya Arief, and Ida Subaida. "PENGARUH KUALITAS PELAYANAN, BRAND IMAGE (CITRA MEREK) DAN TRUST (KEPERCAYAAN) TERHADAP LOYALITAS PELANGGAN PT. POS INDONESIA (PERSERO) KECAMATAN KAPONGAN KABUPATEN SITUBONDO." CERMIN: Jurnal Penelitian 6, no. 2 (December 28, 2022): 625. http://dx.doi.org/10.36841/cermin_unars.v6i2.2552.
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Penelitian ini bertujuan (1) untuk mengetahui pengaruh kualitas pelayanan, Brand Image (citra merek) dan trust (kepercayaan) berpengaruh secara parsial terhadap loyalitas pelanggan (2) untuk mengetahui pengaruh kualitas pelayanan, brand image (citra merek) dan trust (kepercayaan) berpengaruh secara simultan terhadap loyalitas pelanggan (3) untuk mengetahui diantara kualitas pelayanan, Brand Image (citra merek) dan trust (kepercayaan) yang paling dominan berpengaruh terhadap loyalitas pelanggan. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif Hasil penelitian adalah persamaan regresi linier berganda Y = 3,550E-17+ 0,214 + 0,213 + 0,510 + e. Secara parsial kualitas pelayanan berpengaruh positif signifikan dengan nilai sebesar 2,732, sebesar 1,663. Brand Image berpengaruh positif signifikan dengan nilai sebesar 2,469, 1,663 sebesar. Trust berpengaruh positif signifikan dengan nilai sebesar 5,721, sebesar 1,663. Secara simultan kualitas pelayanan, brand image (citra merek) dan trust (kepercayaan) berpengaruh terhadap loyalitas pelanggan, dengan nilai sebesar 36,091, sebesar 2,72. Variabel yang paling berpengaruh dominan dalam penelitian ini adalah trust (kepercayaan)dengan nilai sebesar 5,721
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Pramudita, Ratih, Siti Chamidah, and Dwi Warni Wahyuningsih. "Pengaruh Brand Image, Brand Trust dan Brand Satisfcation Terhadap Brand Loyalty Pengguna Marketplace Tokopedia." ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi 6, no. 2 (November 1, 2022): 238–48. http://dx.doi.org/10.24269/iso.v6i2.1243.
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Keberadaan konsumen dengan loyalitas tinggi sangat diperlukan dan untuk meningkatkan loyalitas pada merek dapat diwujudkan melalui melalui brand image, brand trust dan brand satisfaction. Penelitian ini dilakukan untuk mengetahui pengaruh brand image, brand trust dan brand satisfaction terhadap brand loyalty pada pengguna marketplace Tokopedia di Ponorogo. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada pengguna Tokopedia di Ponorogo. Hasil penelitian ini menunjukkan bahwa brand image tidak berpengaruh signifikan terhadap brand loyalty, dan brand trust, brand satisfaction berpengaruh signifikan terhadap brand loyalty pengguna marketplace Tokopedia di Ponorogo.Kata Kunci : Brand Image, Brand Trust, Brand Satisfcation, dan Brand Loyalty
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Jin, S. Venus, and Ehri Ryu. "Instagram fashionistas, luxury visual image strategies and vanity." Journal of Product & Brand Management 29, no. 3 (September 14, 2019): 355–68. http://dx.doi.org/10.1108/jpbm-08-2018-1987.
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Purpose Luxury fashion brands harness the power of Instagram and fashionistas for strategic brand management. This study aims to test interaction effects among luxury brand posts’ Instagram source type (brand versus fashionista), visual image type (product-centric versus consumer-centric) and consumers’ characteristics (vanity, opinion leadership and fashion consciousness) on brand recognition and trust. Design/methodology/approach A quantitative 2 (source type: brand versus fashionista) × 2 (branded visual image type: product-centric luxury versus consumer-centric luxury) between-subjects online experiment (N males = 195 and N females = 182) was conducted by recruiting participants from MTurk. Findings Logistic regression analyses indicated two-way interaction effects between sources and visual images on brand recognition. Brand recognition was higher for product-centric images when the source was the fashionista, whereas brand recognition was equivalent regardless of the image type when the source was the brand. Logistic regression and multiple regression analyses revealed the moderating effects of sources and visual images on the association between consumer traits and branding outcomes. Practical implications Meticulously choosing effective methods of showcasing branded content and persuasive luxury visual image strategies via Instagram is more important for fashionistas than for established brands in increasing brand recognition. Instagram fashionistas are more effective in increasing females’ brand trust through delivering product-centric visual images when targeting women with high vanity, opinion leadership and fashion consciousness. Brands as the Instagram profile source are more persuasive in increasing males’ brand trust through delivering product-centric visual images when targeting men with high vanity. Originality/value This experiment provides theoretical discussions and empirical findings about social media influencer marketing and managerial implications for Instagram-based luxury branding. This research revolves around the overarching theme of the interactive effects of multifaceted branded contents and market segments in social media influencer marketing environments.
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Akhgari, Mehdi, Edward R. Bruning, Jesse Finlay, and Nealia S. Bruning. "Image, performance, attitudes, trust, and loyalty in financial services." International Journal of Bank Marketing 36, no. 4 (May 21, 2018): 744–63. http://dx.doi.org/10.1108/ijbm-06-2017-0118.
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PurposeThe purpose of this paper is twofold: first, to determine the extent to which hedonic and utilitarian attitudes and loyalty are influenced by perceived financial performance (PFP) and executive compensation plan image (ECPI) in financial services; second, the authors evaluate relationships among hedonic and utilitarian attitudes, trust, and loyalty.Design/methodology/approachUsing a quasi-experimental design in Study 1 the authors test the relationship between antecedents (PFP and ECPI) and relational elements (attitudes, trust, and loyalty) to address the first objective. To accomplish the second objective, the authors employ structural equation modeling in Study 2 to test the relationship among hedonic and utilitarian attitudes, trust, and loyalty.FindingsStudy 1 confirms that PFP and ECPI positively impact both hedonic and utilitarian attitudes but do not directly affect loyalty. Study 2 demonstrates a positive association between utilitarian attitudes and trust, although the hedonic attitudes-trust relationship is negative. Hedonic attitudes are also significantly related to utilitarian attitudes. Finally, trust mediates the relationship between attitudes and loyalty.Practical implicationsBuilding customer trust is an important correlate of loyalty, and emphasizing an attribute-based aspect of perceived financial service generates greater trust compared to enhancing a non-attribute aspect (i.e. minimizing negative effects on image of executive compensation plans).Originality/valueThe authors link attitude research to service/relationship quality research and discover that attitudes are indirectly related to loyalty through increases in trust. The findings suggest that perceived image and performance of financial services are important to relationship quality when applied to financial services.
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Mubarok, Endang Saefuddin, Arif Kurniawan, Rahmat Hidayat, Ahman Kuktur Hia, and Euis Bandawaty. "Determinant of Customer of Loyalty in Healthcare Industry : Mediating Role of Customer Trust." Ilomata International Journal of Management 3, no. 1 (January 31, 2022): 370–90. http://dx.doi.org/10.52728/ijjm.v3i1.406.
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This research aimed at understanding the effect of service quality, clinic image, and price/tariff on patient trust and loyalty. The multivariate analysis with descriptively and explanatorily-quantitative method was used for this research. The samples of the research were 120 respondents. Data collection was carried out using a questionnaire instrument and was subsequently analyzed by using Structural Equation Modeling (SEM). The results of this research concluded that the service quality and price/tariff had a significant effect on trust and clinic image had no significant effect on patient trust. The quality of service, clinic image, and price/tariff had a significant effect on patient loyalty, while trust had no significant effect on patient loyalty. Trust can mediate the effect of clinical image on patient loyalty. However, trust cannot mediate the effect of service quality and price/tariff on patient loyalty. The strength value of the dependent variable shown by the calculation of multiple correlation values (R2), both trust and patient loyalty are significant.
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Adiputri, Sarah Yulinar, and I. Made Wardana. "ANTESEDEN LOYALITAS MEREK PADA PERUSAHAAN TOKOPEDIA.COM." E-Jurnal Manajemen Universitas Udayana 8, no. 9 (September 3, 2019): 5421. http://dx.doi.org/10.24843/ejmunud.2019.v08.i09.p04.
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The purpose of this study was to examine the effect of brand communication, brand image and brand trust on brand loyalty. This research was conducted on Tokopedia.com users in Badung Regency and Denpasar City. The study sample was 85 respondents. Questionnaires became a means of collecting data in this study. The data processing technique in this study is Partial Least Squares (PLS). Based on the results of data processing it is known that brand communication has a significant positive effect on brand image. Brand communication has no influence on brand trust. Brand image has a significant positive effect on brand trust. Brand trust has a significant positive effect on brand loyalty.
Keywords: brand communication, brand image, brand trust, brand loyalty.
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Suryaningsih, Ika Barokah. "Reflection of Customer Experience and Destination Image of Tourist Trust through Satisfaction Mediation." Hasanuddin Economics and Business Review 4, no. 1 (June 23, 2020): 1. http://dx.doi.org/10.26487/hebr.v4i1.2329.
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In the tourism services sector, tourist experience and destination image are the keys to create tourist satisfaction. Thus, tourists are expected to gain pleasure and lead to a build of tourist' trust in the beach destination. Research objectives are to prove the effect of customer experience and destination image on trust through the mediation of tourist satisfaction. The population were all tourists who had visited a beach in Trenggalek Regency more than two times. The sampling technique used was accidental sampling with 193 respondents. Data collection was carried out by a questionnaire containing statement items which were given a score of 1-5 using a Likert scale, and the analysis tool was use PLS. The results imply that customer experience and destination image affect tourist satisfaction. Tourist experience was not significant on trust, but destination image influences trust of the tourist.On the other hand, tourist satisfaction affects tourist' trust. This research proves that the more satisfied tourists, it would be to increase tourist’ trust. The Sobel test shows that the intervening variable, namely tourist satisfaction, can mediate the influence of the variable of tourist experience and destination image on trust when visiting the beach
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Kartika, Chandra Kartika, Akhmad Kusaeri, Muhammad Taufik, Moh Deni Kurniawan Yusuf, Mozha Pramesti Putri, Winda Sari, Lusia Apriliani, and Ketut Puji Sukmo. "PENGARUH CORPORATE IMAGE, TRUST, WORD OF MOUTH DAN COMMUNICATION MARKETING TERHADAP CUSTOMER SATISFACTION PADA PT. BANK NEGARA INDONESIA (PERSERO) CERME, GRESIK." Develop 3, no. 1 (April 30, 2019): 27. http://dx.doi.org/10.25139/dev.v3i1.1526.
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Persaingan bank dalam pelayanan jasa banyak competitor yang ingin memperbaiki kesalahan yang sebelumnya. Corporate image, trust, word of mouth, dan communication marketing diduga mempunyai peran penting dan perlu diperhatikan dalam upaya meningkatkan kinerja pemasaran dalam suatu perusahaan layanan jasa seperti perbankan dan lembaga keuangan. Penelitian ini bertujuan untuk mengetahui pengaruh Corporate image, trust, word of mouth, dan communication marketing terhadap customer satisfaction. Sampel yang digunakan sebanyak 80 responden dari populasi 400 Nasabah PT. Bank Negara Indonesia (persero) cerme, gresik. Metode penelitian ini menggunakan metode kuantitif dan teknik analisis yang digunakan regresi linier berganda Y= 0,057 + 0,126 X1 + 0,892 X2 + 0,173 X3 + 0,444 X4 + 2,857. Hasil penelitian secara simultan menunjukkan Corporate image, trust, word of mouth, dan communication marketing berpengaruh signifikan terhadap customer satisfaction. Secara parsial menunjukkan corporate image, word of mouth, dan communication marketing tidak berpengaruh signifikan terhadap customer satisfaction, sedangkan trust berpengaruh terhadap customer satisfaction. sebaiknya manajemen PT. Bank Negara Indonesia (persero) Cerme, Gresik memperhatikan Corporate image, trust, word of mouth, communication marketing, dan customer satisfaction. Manajemen juga dapat memberikan pelayanan yang baik.Kata kunci : corporate image, trust, word of mouth,communication marketing, customer satisfaction
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Sastrawan, Made Dwi, and Komang Agus Satria Pramudana. "Peran Brand Trust Memediasi Brand Image Terhadap Brand Loyalty: Studi Pada Toko Dwipa Umalas Badung." E-Jurnal Manajemen Universitas Udayana 11, no. 4 (April 28, 2022): 658. http://dx.doi.org/10.24843/ejmunud.2022.v11.i04.p02.
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Penelitian ini bertujuan untuk menjelaskan peran brand trust memediasi brand image terhadap brand loyalty: pada Toko Dwipa Umalas Badung. Penelitian ini dilakukan kepada pembeli yang berbelanja pada Toko Dwipa, Umals, Badung dengan sample penelitian sebanyak 100 responden dengan teknik sampel non probability sampling dengan metode purposive sampling. Pengumpulan data dilakukan dengan menggunakan kuisioner yang disebarkan secara langsung kepada pembeli Toko Dwipa, Umalas, Badung. Adapun teknik analisis data yang digunakan dalam penelitian ini yaitu analisis jalur, uji asumsi klasik dan uji sobel. Hasil penelitian ini menunjukkan bahwa Brand Image berpengaruh positif dan signifikan terhadap Brand Loyalty pada Toko Dwipa Umalas Badung. Brand Image berpengaruh positif dan signifikan terhadap Brand Trust Pada Toko Dwipa Umalas Badung. Brand Trust berpengaruh positif dan signifikan terhadap Brand Loyalty Pada Toko Dwipa Umalas Badung. Brand trust secara signifikan memediasi hubungan antara brand image terhadap brand loyalty Pada Toko Dwipa Umalas Badung. Implikasi penelitian ini diharapkan mampu memberikan masukan kepada pihak manajemen Toko Dwipa Umalas Badung sehingga dapat meningkatkan brand trust melalu inovasi serta kualitas layanan sehingga dapat meningkatkan brand image yang berpengaruh terhadap brand loyalty konsumen untuk berbelanja.
Kata kunci: Brand Image, Brand Trust, Brand Loyalty.
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Aprilia S, Devi, Eni Endah Pujiastuti, and Lukmono Hadi. "PENGARUH CITRA DESTINASI, E-WOM, TERHADAP KEPUASAN WISATAWAN DAN KEPERCAYAAN." DIALEKTIKA : Jurnal Ekonomi dan Ilmu Sosial 4, no. 1 (April 9, 2019): 85–95. http://dx.doi.org/10.36636/dialektika.v4i1.287.
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AbstractThe purpose of trying to make the uniqueness of tourism products is to be able to attract tourists to visit and have future behavioral intentions. Therefore this study aims to examine the influence of destination image variables, e-wom on satisfaction and trust. The problem raised is whether the Destinastion Image has a significant effect on Tourist Satisfaction? Does E-WOM have a significant effect on the Tourist System? Is the Image Objective Significant to Trust? Does E-WOM have a significant effect on Trust? Trust? . Research is conducted on tourists who visit the tourist attraction of Tebing Breksi DI Yogyakarta. The number of samples used was 115 people using systematic random sampling. Analysis techniques using SEM. The results showed that the Destinastion Image had a significant effect on Tourist Satisfaction, E-WOM had a significant effect on Tourist Satistfacton, Destination Image had a significant effect on Trust, E-WOM had a significant effect on Trust, Tourist Satisfaction had a significant effect on Trust.Key word : Tourism, destination, behavior intention, Tebing Breksi, E-WOM
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Putri, Radha Shafira, Theresia Christania Suarly, William Alaric, and Peri Akbar Manaf. "Purchase Intention on Low-Cost Smartphone in Terms of Well Established Smartphone Brand Users." Emerging Markets : Business and Management Studies Journal 8, no. 2 (September 18, 2021): 109–23. http://dx.doi.org/10.33555/embm.v8i2.187.
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This study investigates the effects of brand image on customer trust and perceived value, as well as its influence on the purchase intention of Realme smartphones in Indonesia. The model for this study indicates the effects of brand image on purchase intention, which is mediated by customer trust and customer perceived value. The data sample was collected from 265 respondents using non-probability sampling techniques with the purposive sampling method through online surveys. The use of PLS-SEM methodology by SmartPLS analyzed the result showing the significance of customer trust and customer perceived value on affecting purchase intention, whereby brand image has a significant and positive impact on customer trust and customer perceived value in Realme smartphones, from the high-cost smartphone brand users perspectives. Based on prior research, we apply a theory from a new angle by examining brand image influence on consumer trust and customer perceived value, as well as its impact on purchase intention in Realme smartphones as observed by users of well-known smartphone brands.
Keywords: Brand Image, Customer Trust, Customer Perceived Value, Purchase Intention, Smartphone.
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Astini, Rina. "IMPLIKASI GREEN BRAND IMAGE, GREEN SATISFACTION DAN GREEN TRUST TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Konsumen AMDK Galon Merk AQUA di Wilayah Serpong Utara)." Jurnal Manajemen 20, no. 1 (March 3, 2017): 19. http://dx.doi.org/10.24912/jm.v20i1.63.
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Penelitian ini bertujuan untuk mengetahui pengaruh green brand image dan green satisfaction terhadap green trust serta implikasinya terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan. Data dikumpulkan melalui 150 responden yang mengkonsumsi air mineral kemasan galon AQUA dengan menggunakan kuesioner di Serpong Utara. Analisis data yang digunakan adalah analisis statistik dalam bentuk Structural Equation Modeling. Hasil penelitian ini menunjukkan bahwa green brand image berpengaruh signifikan terhadap green satisfaction, sementara green brand image berpengaruh negatif terhadap green trust. Green satisfaction berpengaruh signifikan terhadap green trust, dan green trust berpengaruh signifikan terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan.The Purpose of this study is to know the impacts of green brand image and green satisfaction on green trust and its implication on the customer’s loyalty on gallon bottled mineral water products AQUA at North Serpong, South Tangerang. Data were collected from 150 respondents who consume gallon bottled mineral water products AQUA at North Serpong, South Tangerang using a questionnaire. Data analysis which is used is statistical analysis in the form of Structural Equation Modeling. The results indicated that green brand image does significantly affect green satisfaction, while green brand image does negative affect green trust. Green satisfaction does significantly affect green trust, and green trust does significantly affect customer’s loyalty on gallon bottled mineral water products AQUA at North Serpong, South Tangerang.
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Sari, Nasya Nirma, Amrin Fauzi, and Endang Sulistya Rini. "The Effect of Electronic Word of Mouth (E-Wom) and Brand Image on Repurchase Intention Moderated by Brand Trust in the Garuda Indonesia Airline." International Journal of Research and Review 8, no. 9 (September 16, 2021): 81–91. http://dx.doi.org/10.52403/ijrr.20210912.
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Repurchase intention is a commitment of a customer formed as a consumer purchases a product or service. Many factors influencing repurchase intention, including the E-Word of Mouth (E_WOM), brand image and brand trust. E-WOM is an effective tool for building brand awareness, creating hype in the market, influencing purchasing decision and developing brand loyalty. Brand image is a description of association of consumer beliefs in a particular brand. Brand Trust is a customer's desire to rely on a brand at any cost. The present study is a survey using an associative quantitative approach aimed at determiniong the effect of E-WOM and brand image on repurchase intention moderated by brand trust. The population of the study included all customers of Garuda Indonesia airline who have used the airline in the past year, especially the Garuda Indonesia Medan, which amounted to 36,000 during 2019. The sampling method used a sample formula with certain criteria so that were 100 samples. The data collection method used a questionnaire. Data analysis used path analysis. The results of the the study showm that E-WOM has a significant effect on Brand Trust. Brand Image has a significant influence on Brand Trust. Brand Trust has a significant positive effect on the Repurchase Intention variable. E-WOM has a significant positive effect on variable Repurchase Intention. Brand Image has a significant effect on the Repurchase Intention variable through Brand Trust. E-WOM has a significant positive effect on variable Repurchase Intention through Brand Trust. Brand Image has a significant effect on the Repurchase Intention. In other words, Brand Trust is proven to moderate the influence of Brand Trust on Repurchase Intention. It is recommended that Garuda Indonesia Airlines provide consistent, fast and quality service so that it gets positive reviews from customers which will increase Repurchase Intention of Garuda Indonesia flight tickets. Keywords: E-WOM, Brand image, brand trust, repurchase intention.
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Syed Alwi, Sharifah Faridah, Bang Nguyen, TC Melewar, Yeat Hui Loh, and Martin Liu. "Explicating industrial brand equity." Industrial Management & Data Systems 116, no. 5 (June 13, 2016): 858–82. http://dx.doi.org/10.1108/imds-09-2015-0364.
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Purpose – The purpose of this paper is to explore brand equity from multiple perspectives (tangible and intangible) and their joint consequences, namely, on industrial buyers’ brand loyalty and their long-term commitment. The aim is to provide a more comprehensive framework of the buyer’s behavioral response in the business-to-business context by integrating both trust elements and industrial brand attributes (brand performance and industrial brand image). In addition, the study explores the mediation effects of trust and brand attributes on industrial buyers’ responses such as loyalty and long-term commitment. Design/methodology/approach – Using a survey approach, the study includes respondents working in the heating, ventilating and air-conditioning (HVAC) industry in Malaysia, and data are collected in the industrial air-conditioning segment. The research model was tested with SEM. Findings – Findings show that brand performance and industrial brand image directly affect brand trust but with different effects on buyers’ commitment and loyalty. Interestingly, industrial brand image only mediates the responses via brand trust, while brand performance has a direct effect. Thus, both brand performance and industrial brand image build buyer trust. But in this context, it is brand performance rather than industrial brand image that influences long-term commitment and loyalty. The study concludes that in the HVAC industry, brand performance, industrial brand image, buyer trust, industrial loyalty and commitment build brand equity. Originality/value – Significant research reveals that, in business-to-business contexts, brand equity depends on the supplier’s brand trust and attributes of the brand such as brand image and brand performance. While useful in guiding a supplier’s or industry’s brand strategy, the study of both brand trust and brand attributes has led to only a partial explanation of the supplier’s or industry’s brand equity. The present research explores industrial brand equity, focussing on tangible assets (performance) and intangible assets (brand image), and their joint consequences.
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Romanova, I., and M. Orlova. "THE IMAGE OF THE ADMINISTRATION OF THE TOWN DISTRICT "CHITA TOWN" AND ITS INFLUENCE ON THE LEVEL OF PUBLIC TRUST." TRANSBAIKAL STATE UNIVERSITY JOURNAL 28, no. 6 (2022): 80–89. http://dx.doi.org/10.21209/2227-9245-2022-28-6-80-89.
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The image of the authorities is an instrument of interaction between the аdministration and population. It allows to build a regulation of activities that divides society. The relevance of the research theme is primarily due to the fact that the image of the authorities is a tool of communication and interaction with the population However, according to sociological research, there is a noticeable tendency in society towards negative assessments of the authorities by citizens. Certainly, today trust in the authorities is an important criterion for evaluating the effectiveness of the authority functioning. In addition, it is a positive image that is the foundation of the successful authority functioning, which determines the level of public trust. The research of the authority image formation in close relationship with the level of trust in the authorities in society, will allow to create an effective strategy for the image formation and reduce the cost of resources necessary for this activity. The object of the paper is the image of the authorities. The subject – the construction and influence of the authority image on the level of public trust. The goal of this paper is to research the image of the administration of the town district «Chita Town» and its impact on the level of public trust in the authority, as well as identifying problems of constructing a positive image and determining paths to solve them. To achieve this goal, the following tasks were set: to reveal the concept and essence of the authority image; to consider the features of designing the authority image; to determine the influence of the image on the level of public trust in the authorities; to give a characterization of the Administration of the town district «Chita Town»; to investigate the image and its impact on the level of public trust in the Administration of the town district «Chita Town»; to provide recommendations on the construction of an image leading to an increase in the level of public trust in the Administration of the town district «Chita Town». The following methods of theoretical and empirical methods of scientific cognition were used. Among the theoretical methods used are analysis, synthesis, comparison, analogy method, etc. The empirical methods are presented by quantitative research method – questionnaire survey. The paper presents the results of the research of the administration image of the town district "Chita Town" and its influence on the level of public confidence in the authority. The image of the authorities is considered as a tool of social management, a means of communication and interaction with the population, which is an important criterion for evaluating the effectiveness of the body, as well as the foundation of the functioning of the power, determining the level of public trust. The features and problems of constructing a positive image and recommendations for designing an image leading to an increase in the level of public trust are outlined
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Putra, I. Wayan Govinda Gotama Putra, and Eka Sulistyawati. "PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY." E-Jurnal Manajemen Universitas Udayana 8, no. 7 (March 10, 2019): 4328. http://dx.doi.org/10.24843/ejmunud.2019.v08.i07.p12.
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This research was conducted with the aim of measuring and testing the effect of brand image on brand loyalty with brand trust as a mediator. One hundred badminton players using Shuttlecock Pastra were used as samples, the method used was purposive sampling. The study was conducted in Denpasar City and distributed questionnaires to prospective respondents as many as 100 people selected through a purposive sampling technique. Path analysis techniques and sobel tests are used to analyze data. After investigating, it was found that brand image variables had a positive and significant effect on brand trust variables, brand image variables had a positive and significant effect on brand loyalty variables, brand trust variables had a positive effect that was also significant for brand loyalty variables and brand trust variables were able to mediate the influence of brand image on brand loyalty shuttlecock Pastra.
Keywords: brand image, shutllecock, brand trust, Pastra, brand loyalty
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Bonfilio, Shannen. "How image and trust determine preference: The case of Kaskus, OLX, and Tokopedia." Jurnal Ekonomi Perusahaan 29, no. 1 (March 6, 2022): 31–50. http://dx.doi.org/10.46806/jep.v29i1.839.
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The influence of brand image and trust on purchasing behavior has been widely studied. However, there is still little that connects it to brand preferences, especially in the context of different e-commerce platforms. This study investigates the effect of brand image and trust on e-commerce website preferences on three platforms: community-based Kaskus, classified advertising OLX, and marketplace Tokopedia. For this reason, the author recruited 219 respondents aged 17-60 years with junior high school education and above who made one of the three e-commerce platforms their favorite shopping sites. Data analysis using linear regression and path analysis shows that brand image and brand trust directly affect Kaskus and Tokopedia. In OLX, only brand trust affects brand preference. In addition, the brand image also affects brand preference for Kaskus and Tokopedia, while OLX does not. There are indications that brand image and brand trust work in relative terms. Future research could examine this indication. Original Document | Turnitin Plagiarism Check
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Mukminin, Muhammad Amirul, and Fitri Nur Latifah. "Pengaruh Citra Merek dan Kepercayaan Terdahap Loyalitas Nasabah Bank Syariah di Sidoarjo (The Influence of Brand Image and Trust on Sharia Bank Customer Loyalty in Sidoarjo)." Perisai : Islamic Banking and Finance Journal 4, no. 1 (May 27, 2020): 54. http://dx.doi.org/10.21070/perisai.v4i1.525.
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One of the marketing strategies at Islamic banks is by building a company's brand image and customer trust to gain customer loyalty. The focus of this research is to show the relationship between brand image, trust and loyalty of Syariah bank customers in Sidoarjo. This study uses a random sampling technique with 100 customers of Islamic banks domiciled in Sidoarjo and at least have become customers of Islamic banks within one year. The analytical method used in this study is a multiple linear regression test and hypothesis testing using IBM SPSS 25 software. The results of this study indicate that if there is an increase in brand image and customer trust will also have an impact on increasing the level of customer loyalty. There is a partial influence of brand image on loyalty and between trust in loyalty, and there is a simultaneous relationship between brand image and trust in customer loyalty of Islamic banks in Sidoarjo.
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Arief, Mohammad Yahya, and Ida Subaida. "PENGARUH KUALITAS PELAYANAN, BRAND IMAGE (CITRA MEREK) DAN TRUST (KEPERCAYAAN) TERHADAP LOYALITAS PELANGGAN PT. POS INDONESIA (PERSERO) KECAMATAN KAPONGAN KABUPATEN SITUBONDO." Growth 19, no. 1 (March 12, 2022): 48. http://dx.doi.org/10.36841/growth-journal.v19i1.1597.
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This study aims 1 to determinethe effectbof service quality, Brand image, and trust partially affect the loyalty of violators 2 to determine the effect of service quality, brand image and trust influence simultaneously on costomer loyalty 3 to find out between service quality, brand image and trust ae the most dominant influence on costomer loyalty. The method uset in this research is quantitative method. The results are multiple linear regression equation Y = 3,550E-17+ 0,214X_1 + 0,213X_2 + 0,510X_3 + e. Partially, service quality has a significant positive effect with a value of 2,732, amouting to 1,663, brand image has a significant positive effect with a value of 2,469, amaoting to 1,663. Trust has a significant positive effect whith a value of 5,721, amouting to 1,663. Simultaneously the quality of service, brand image and trust affect costomer loyalty, whith a value of 26,091, of 2,72. The most dominant variable in this study is must trus with a value of 5,721.
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Andari, Popy, and Sumiyarsih Sumiyarsih. "Pengaruh Brand Image, Brand Trust , dan Strategi Promosi Terhadap Keputusan Pembelian Produk AMDK merek OXGNDW (OXY)." Value : Jurnal Manajemen dan Akuntansi 16, no. 1 (January 22, 2021): 35–52. http://dx.doi.org/10.32534/jv.v16i1.1591.
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Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image, Brand Trust dan Strategi Promosi Terhadap Keputusan Pembelian Produk AMDK Merek OXGNDW (OXY). Jenis penelitian ini adalah penelitian kuantitatif kausal , dengan menggunakan pengumpulan data adalah kuisioner dengan teknik random sampling jumlah sampel sebanyak 100 orang konsumen produk AMDK merek OXGNDW (OXY). Analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial Brand Image, Brand Trust, dan Strategi Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk AMDK merek OXGNDW (OXY). Brand Image, Brand Trust, dan Strategi Promosi secara simultan berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk AMDK merek OXGNDW (OXY), serta melalui uji koefisien determinasi dibuktikan bahwa Brand Image, Brand Trust, dan Strategi Promosi mempunyai pengaruh terhadap Keputusan Pembelian produk AMDK merek OXGNDW (OXY) sebesar 68% , sedangkan sebesar 32% berasal dari variabel lainnya yang tidak ada dalam penelitian ini.
Kata Kunci : Brand Image, Brand Trust, Strategi Promosi , Keputusan Pembelian
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Ani, Surra Man Ra. "PENGARUH CAUSE RELATED MARKETING DAN BRAND IMAGE TERHADAP BRAND TRUST PADA BIRO TRAVEL ONLINE." Scriptura 8, no. 1 (January 16, 2019): 22. http://dx.doi.org/10.9744/scriptura.8.1.22-29.
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Penggunaan media online yang semakin meningkat membuat biro travel beralih menjadi biro travel online dengan menggunakan media online sebagai media pemasaran. Salah satu biro travel online yang diteliti dalam penelitian ini adalah biro travel online ranijourney.com yang menggunakan cause related marketing sebagai metode pemasaran paket wisata yang ditawarkan. Tujuan dari penelitian untuk mengetahui pengaruh cause related marketing terhadap brand image dan brand trust pada biro travel online ranijourney.com. Teori yang digunakan adalah Social Judgement Theory dengan konsep Cause Related Marketing, Brand, Brand Image dan Brand Trust. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik analisis data regresi dan analisis jalur. Sampel dalam penelitian ini sebanyak 99 orang yang telah mengikuti program “Journey For The Hope” ranijourney.com tahun 2017. Hasil penelitian menunjukan terdapat pengaruh cause related marketing terhadap brand image, cause related marketing terhadap brand trust, brand image terhadap brand trust dan cause related marketing terhadap brand trust melalui brand image pada sebuah biro travel online
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Aeni, Nur, and Muhamad Ekhsan. "Pengaruh Brand Image Terhadap Keputusan Pembelian yang di Mediasi Brand Trust." Jesya (Jurnal Ekonomi & Ekonomi Syariah) 4, no. 1 (December 29, 2020): 377–86. http://dx.doi.org/10.36778/jesya.v4i1.331.
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The use of the internet causes changes in people's behaviour in making buying decisions. Purchases are not only made in a particular store or place but can be purchased online. The purpose of this study was to determine whether brand image influences purchasing decisions mediated by the trust of the Wardah brand cosmetics. This study uses quantitative methods using SEM Smart PLS software as an analysis tool. The number of samples obtained using the Slovin formula using random sampling techniques, namely as many as 88 respondents. Data collection uses a Google form to fill out an online questionnaire. The data analysis method used was the R-square test, Bootstrap, path coefficient, and specific indirect effects. The results showed that brand image affects purchase decisions, brand image affects brand trust, brand trust affects purchase decisions, and brand trust affects the relationship between brand image and purchase decisions. Retailers who can maintain brand image and brand trust will be able to increase customer decisions to buy cosmetic products online.
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Hillia Aini Syifa, Raisa. "PENGARUH CITRA INSTITUSI TERHADAP PERSEPSI KUALITAS DAN PERSEPSI NILAI SERTA DAMPAKNYA PADA KEPERCAYAAN MAHASISWA." JURNAL EKONOMI PERJUANGAN 3, no. 1 (November 9, 2021): 18–27. http://dx.doi.org/10.36423/jumper.v3i1.735.
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The purpose of this study is to analyze the effect of institutional image on perceived quality and perceived value which have an impact on consumer trust. The research method used was a survey method using a questionnaire as a primary data collection tool that was distributed to 181 respondents who were active students at STIE Cipasung Tasikmalaya. The analytical tool used in this study is SEM, and shows that institutional image has a significant influence on perceived quality and perceived value but is not proven to have a direct effect on student trust. Quality perception has a significant effect on student trust, but the perceived value cannot be proven to influence student trust. Perceived quality can also mediate the interaction of an institution’s image with trust. Therefore, the students trust of STIE Cipasung Tasikmalaya can be shaped by their perceived quality based on the image of the institution they have.
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Jadah, Hamid Mohsin, Manar Hayder Ali Alghanimi, and Noor Hashim Mohammed Al-Husainy. "The Mediating of Institutional Trust on Corporate Image and Customer Trust in Iraqi Banking Sector." Management & Economics Research Journal 3, no. 1 (March 16, 2021): 60–75. http://dx.doi.org/10.48100/merj.2021.153.
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In today’s highly volatile environment, banks strive to leverage the perceptions of their multiple customers more than ever before with the aim to build a sustainable competitive advantage. Accordingly, corporate image and customer trust concepts are of vital importance for both academicians and practitioners, concerning their potential impact on internal and external stakeholders. Recognizing the intensified significance of a multi-stakeholder perspective, the current study attempts to contribute to the literature through examining the mediating role of institutional trust on the relationship between corporate image and customer trust. The study applies the partial least squares structural equation modelling (PLS-SEM) method to examine this relationship. The data are collected from a total of 372 Iraqi banking customers using a random sampling technique. The finding for path-1 shows that there exists a positive and significant association between corporate image, institutional trust and trust in online banking services. Similarly, the result of path-2 also reveals a positive and significant association between institutional trust and trust in online banking services. Finally, bias-corrected bootstrapping confirms that institutional trust plays a mediating role between corporate image and trust in online banking services in Iraq. This study has important theoretical and practical implications. It not only fills some of the gaps in the literature about trust in online banking services, particularly for Iraq but it also reinforces to policy-makers that institutional trust is an important factor in promoting customer’s trust in financial services.
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Kleiner, Tuuli-Marja. "Why We Trust Other Nations." Comparative Sociology 15, no. 1 (February 16, 2016): 85–111. http://dx.doi.org/10.1163/15691330-12341375.
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This article explores why citizens of one nation trust other nations. It is suggested that additional to economic and political performance, cultural excellence constitutes a national image from which transnational trust is derived if the image is prestigious. Using data from the European Election Study, the European Values Study, and Eurostat, multi-level fixed effects regressions are conducted to test this hypothesis. Results indicate that transnational trust is grounded in economic, political, societal and cultural sources. The findings show, furthermore, that for transnational trust, a nation’s ‘cultural modernity’ seems to be the most influential foundation.
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Komarudin, Munir Nur. "THE EFFECT OF CORPORATE IMAGE AND SERVICE QUALITY PERCEPTION OF TRUST AND ITS IMPACT ON INTEREST TO BECOME PD BPR BALONGAN CIREBON CUSTOMERS." JURISMA : Jurnal Riset Bisnis & Manajemen 9, no. 2 (December 28, 2019): 229–39. http://dx.doi.org/10.34010/jurisma.v9i2.2399.
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This research having the purpose of establishing a model that will be used to understand, analyze, and test the gap of about variables corporate image owned by PD BPR Balongan Cirebon on purchase intention to be customer on Cirebon community, so that this research aims to build a model new for marketing in the banking sector. Analysis tool used in this study is SEM (Structural Equation Modelling).
The result of the study shows there are significant effect between corporate image and trust, perception of service quality and trust, corporate image and purchase intention, trust and purchase intention, and perception of service quality and purchase intention.
Keywords: Corporate Image, Perception of Service Quality, Trust, Purchase Intention
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Khanafi, Yan. "PENGARUH WORD OF MOUTH, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK INSTINCT FOOTWEAR (STUDI PADA KONSUMEN INSTINCT FOOTWEAR KOTA SAMARINDA)." Jurnal Administrasi Bisnis Fisipol Unmul 9, no. 2 (May 29, 2021): 138. http://dx.doi.org/10.54144/jadbis.v9i2.5398.
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This study aims to see the influence of Word of Mouth, Brand Image, and Brand Trust on the Purchase Decision of Instinct Footwear Products in Samarinda City. Word of Mouth (X1), Brand Image (X2), and Brand Trust (X3) are used as independent variables while Purchase Decision (Y) is the dependent variable. Primary data obtained by interviewing 130 respondents using a questionnaire. Secondary data obtained by making field observations. Data analysis used multiple linear regression techniques with the help of statistical software SPSS version 22. The results showed that the independent variables consisting of Word of Mouth, Brand Image, and Brand Trust (simultaneously) significantly influence Purchase Decisions and (partially) each of the two independent variables Brand Image and Brand Trust affect the Purchasing Decision. Meanwhile, Word of Mouth (partially) has no significant positive effect on Purchasing Decisions. Instinct Footwear can continue to develop a brand image that has been well attached to local scale brand products, a good brand image will generate a positive word of mouth, then increase and increase brand trust from consumers by continuously improving product quality and providing positive value. will create a sense of security and trust in the company or product being marketed. These three roles are very important simultaneously to achieve competitive advantage in business.
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Chen, Chih-Cheng, Asif Khan, Tanaporn Hongsuchon, Athapol Ruangkanjanases, Yen-Tzu Chen, Ornlatcha Sivarak, and Shih-Chih Chen. "The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust." International Journal of Environmental Research and Public Health 18, no. 16 (August 4, 2021): 8275. http://dx.doi.org/10.3390/ijerph18168275.
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The purpose of this research is to empirically examine relationships between a multi-dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and corporate image in an emerging economy. It also analyzes the mediating effect of customer trust on the relationship between CSR and corporate image. This study focuses on two of the most well-known hotel chains situated in Pakistan. Close-ended, self-administered questionnaires were circulated amongst a total of 300 hotel customers. The research data was analyzed using a partial least square-structural equation modeling (PLS-SEM) model. The results revealed that economic, legal, and ethical CSR significantly impacted corporate image, while philanthropic CSR did not affect the corporate image. However, economic, legal, and philanthropic CSRs were found to be in a significant relationship with customer trust, while ethical CSR was not in a significant relationship with customer trust. Finally, customer trust fully mediated the relationship between economic and legal CSR with corporate image, whereas it partially mediated the relationship between ethical and philanthropic CSR. This study is unique from earlier CSR research based on an assessment of the connection between CSR dimensions and corporate image to examine customers’ trust in an emerging economy, especially in times of crisis.
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Fachmi, Muhammad, Basri Modding, Jeni Kamase, and Hasanuddin Damis. "The Mediating Role of Satisfaction: Life Insurance Customers’ Perspective (Service Quality, Trust and Image Toward Loyalty)." International Journal of Multicultural and Multireligious Understanding 7, no. 6 (July 2, 2020): 156. http://dx.doi.org/10.18415/ijmmu.v7i6.1745.
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Purpose: The purpose of this study is to analyze whether service quality, trust, and corporate image directly influence customer satisfaction and loyalty. Besides, it also examines the indirect effect on loyalty through customer satisfaction.Design/Methodology/Approach: The sample is customers who have made insurance claims, with 206 people to be respondent, from PT. Prudential Life Assurance, PT. AXA Mandiri, PT. AIA Financial, and PT. Bumiputera Life Insurance. Data were analyzed using SEM-AMOS analysis techniques.Findings: The results of this study indicate that service quality, trust, and corporate image directly have a positive and significant effect on customer satisfaction. Finding also shows that service quality and trust, directly have a positive but not significant impact on customer loyalty. In contrast, company image and satisfaction directly have a positive and significant effect on customer loyalty. The role of customer satisfaction as a mediating variable shows that service quality, trust, and corporate image indirectly have a positive and significant effect on customer loyalty.Implications/Originality/Value: So it is concluded that service quality, trust and a higher corporate image will be able to provide higher loyalty if customer satisfaction as an intervening variable also increases. That is, if life insurance customers are less satisfied with service quality, trust, and company image, it is difficult to realize high customer loyalty.