Relevant bibliographies by topics / TV advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'TV advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 April 2022

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Journal articles on the topic "TV advertising"

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Parker, J. K. A. "Advertising: TV dentists." British Dental Journal 220, no. 7 (April 2016): 322. http://dx.doi.org/10.1038/sj.bdj.2016.236.

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Malthouse, Edward C., Ewa Maslowska, and Judy U. Franks. "Understanding programmatic TV advertising." International Journal of Advertising 37, no. 5 (May 9, 2018): 769–84. http://dx.doi.org/10.1080/02650487.2018.1461733.

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Deng, Yiting, and Carl F. Mela. "TV Viewing and Advertising Targeting." Journal of Marketing Research 55, no. 1 (February 2018): 99–118. http://dx.doi.org/10.1509/jmr.15.0421.

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Television, the predominant advertising medium, is being transformed by the microtargeting capabilities of set-top boxes (STBs). By procuring impressions at the STB level (often denoted “programmatic television”), advertisers can now lower per-exposure costs and/or reach viewers most responsive to advertising creatives. Accordingly, this study uses a proprietary, household-level, single-source data set to develop an instantaneous show and advertisement viewing model to forecast consumers' exposure to advertising and the downstream consequences for impressions and sales. Viewing data suggest that person-specific factors dwarf brand- or show-specific factors in explaining advertising avoidance, thereby suggesting that device-level advertising targeting can be more effective than existing show-level targeting. Consistent with this observation, the model indicates that microtargeting lowers advertising costs and raises incremental profits considerably relative to show-level targeting. Further, these advantages are amplified when advertisers can buy in real time as opposed to up front.
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SKOWRONEK – GRĄDZIEL, Agnieszka. "ABSORPTION OF ADVERTISING EXPENDITURE BY POLISH TELEVISION STATIONS." Scientific Journal of the Military University of Land Forces 162, no. 4 (October 1, 2011): 408–21. http://dx.doi.org/10.5604/01.3001.0002.3312.

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This article is devoted to the major Polish advertising medium: television. The main source of information about this subject comes from advertising expenditure reports provided by all TV advertisers.The purpose of this article is an empirical analysis of existing regularities and the identification of the actual level of development of the TV advertising market in Poland.The author, based on domestic as well as foreign databases, outlines the following:→the importance of television in comparison with other advertising media;→the dynamism of expenditure growth in TV advertising;→the diversity of distribution of TV advertising expenditure in relation to television broadcasters, advertisers as well as trade structures and products.
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Goutama, Albertus Edward. "Games Advertising Vs Tv Advertising Which One Is More Effective In Building Brands?" Jurnal STEI Ekonomi 27, no. 1 (June 1, 2018): 1–9. http://dx.doi.org/10.36406/jemi.v27i1.149.

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There are a many pros and cons regarding which are more effective between TV Advertising and Games Advertising in being a medium of promotion media. As we know TV Advertising and Games Advertising is widely used big companies in promoting a product as well as embed Brand Image and Brand in Mind Set society in general. This article shows a number of pentung points that make TV Advertising is superior to a number of advantages it has , Compared Games Advertising in promoting a product.
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Aji, Hendy Mustiko, and Basu Swastha Dharmmesta. "Subjective norm vs dogmatism: Christian consumer attitude towards Islamic TV advertising." Journal of Islamic Marketing 10, no. 3 (September 9, 2019): 961–80. http://dx.doi.org/10.1108/jima-01-2017-0006.

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Purpose With concern on cross-religion research, this study aims to examine Christian consumer attitude towards Islamic TV advertising in Indonesia. This study includes together both subjective norm and dogmatism in an analysis as moderating variables. Design/methodology/approach An online survey for 186 sample respondents was conducted to test nine hypotheses. Multi-group moderation test was conducted to test the moderation effect of subjective norms and dogmatism on the model. Findings The results indicate that Christian intrinsic religiosity has a significant negative relationship with Islamic TV advertising credibility. Consumers’ attitudes towards Islamic TV advertising are proven to be the consequence of Islamic TV advertising credibility, even if the relationship is inverted. Moreover, this study concludes that subjective norms and dogmatism significantly moderate the relationship between Islamic TV advertising credibility and attitudes towards Islamic TV advertising differently. Subjective norms tend to weaken the relationship, while dogmatism strengthens it. Research limitations/implications During the process of this study, the authors uncovered three research limitations. First, too many measurement items for dogmatism eliminated from the analysis. Second, having balanced proportion for the high and low group has become the concern of this study, Third, a sample size of 186 is not adequate for such a complex model. Practical implications Managers should employ endorsers with multi-faceted images who can be accepted by all segments of society to combat the negative perception and attitudes of Christian consumers on Islamic attributes in TV advertising. Originality/value This paper contributes to the literature on cross-religion marketing research, especially on the topic of advertising, by comparing the internal influence (dogmatism) and external influence (subjective norm) on attitude towards Islamic TV advertising.
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Borchert, Günter. "Drug information in TV advertising." Journal of Consumer Policy 12, no. 3 (September 1989): 371–80. http://dx.doi.org/10.1007/bf00412142.

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Hsu, Jane Lu, Shuen-An Yang, and Li-Chang Su. "WHO IS WATCHING TV? WHO IS LISTENING TO RADIO? CONSUMER PERCEPTIONS OF TV AND RADIO ADVERTISING INFORMATION." Social Behavior and Personality: an international journal 35, no. 2 (January 1, 2007): 157–68. http://dx.doi.org/10.2224/sbp.2007.35.2.157.

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The objective of this study was to analyze consumer perceptions of television and radio advertising information. Four factors were extracted to explain advertising information, including product/selling information, image information, appealing information, and utilization information. For heavy TV watchers, positive attitudes are formed toward the information in television advertising. When consumers spend more time on radio or at least as much as on television, positive attitudes toward the information in radio advertising are generated. Respondents value information that is entertaining, attractive, has strong product images, and assisted memory recall in advertising as important.
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Nilssen, Tore. "The Television Industry as a Market of Attention." Nordicom Review 31, no. 1 (June 1, 2010): 115–23. http://dx.doi.org/10.1515/nor-2017-0124.

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Abstract In this article, I present an economist’s perspective on the TV industry and view it as a so-called two-sided market, with advertisers on the one side benefiting from the presence of TV viewers and TV viewers on the other side having a dislike for advertising on TV. I use this framework to discuss the likely future development of pay TV, in particular how a future increase in competition in the TV industry will affect the prevalence of pay TV over advertising-financed TV.
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Burukina, Olga Alekseyevna. "Russian TV advertising: influencing perception and manipulating consumer consciousness." Тренды и управление, no. 1 (January 2021): 1–21. http://dx.doi.org/10.7256/2454-0730.2021.1.34689.

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The subject of this research is the peculiarities of Russian TV advertising, as well as the functions of advertising with regards to the goals of advertisers, developers of advertising content, and consumers of advertising products. The article explores the specifics of modern Russian TV advertising, and analyzes the existing traditions of selective perception marketing, as well as advances the original concept of divergence of public values by the Russian media. The research employs systematic and axiological approaches, observation, system analysis, case analysis and content analysis of TV commercials, structural-functional and socio-psychological methods, as well as conceptualization and generalization techniques. The study considers 150 TV commercials broadcasted on the central Russian channels over the period from 2017 to 2020. The author reveals the peculiarities of the Russian advertising content, as well as the trends that established thereof in recent decades. The scientific novelty lies in the conclusion that the Russian TV advertising features a unique (compared to Western advertising) transformative function aimed at changing the national value system as the framework of Russian culture and mentality and the pillar of the Russian system of social values. The author also notes that many TV commercial use the techniques of manipulating consumer perception and consciousness. The acquired results can be applied in the area of protecting consumer interests in the Russian Federation, as well as bringing into correlation the interests of advertisers and consumers of advertising content for more effective promotion of products and services in tune with the interests of customers.
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Dissertations / Theses on the topic "TV advertising"

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GUICHARD, Sandrine, and DI CICCONE Rémy LUBRANO. "Ethnic TV advertising in France." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1580.

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Nowadays, in France a debate on the implementation of ethnic statistics in order to appreciate the structure of the French population has been recently impulsed by the president, Nicolas Sarkozy. Indeed, for having a reliable tool which can be used to identify and count the different “visible communities” in its country, the French government is intending to modify the current legislation about collects of personal data. It initiates these legal procedures to be able to measure and judge racial discriminations that occur in several areas (employment, scholarship…). However, even if these steps are as goal a fall in ethnic discriminations, they keep highly controversial. Its opponents claim the French constitutional principles that want Republic to be indivisible.

This debate overall underlines the lack of an “ethno-racial” national referential. Nevertheless, individuals’ origins were progressively introduced into statistics.

- 1851: the first census including questions about nationality was realized (native French, naturalized French and foreign). (Courrier des statistiques n° 117-119, 2006, p 34)

- 1962: This census was completed by asking the origin nationality of the naturalized French.

- 1993: The Great Integration Council developed surveys about the ethnic structure of the French population for specifics purpose.

Now, only one major law – Information and freedom law of the sixth August 2004 – breaks the access to ethnic data. It stipulates that personal data which precise, directly or indirectly, racial or ethnic origins, political views, philosophical and religious ones are prohibited. (www.juriscom.net)

But some surveys highlighting ethnic origins can be conducted, on one condition; they must respect an individual agreement.

Both French debates on ethnic statistics and racial discriminations raise the issue of how important the minorities’ demographical and economical weight is. Indeed, more and more firms and marketing agencies have started to target ethnic market for few years.

According to the INSEE – the French National Institute for Statistics and Economic Studies – and the INED – a French research institute specialized in demography and population studies –, ethnic minorities and immigrants in France are the same. Their number is around 4.3 millions people, that is to say 6.7% of the 2002’s French population (see Annexe 3).

But the ethnic minority notion is wider: as it was said before, the real statistics about such a sensitive issue are not clearly defined and collected by any French official institute. Indeed, Jean-Paul Tréguer and Jean-Marc Segati (Les nouveaux marketings, Dunod 2003) estimate ethnic communities’ population between roughly 12 and 14 millions people, more than 20% of the French population.

Moreover, SOPI – a marketing agency focused on ethnic marketing – conducted a consumer survey in 2004 that included ethnic data under control of several national and independent associations. (http://www.sopi.fr)

It concludes distinguishing six ethnic groups:

- Caribbean from France (Martinique, Guadeloupe, French Guiana, Reunion Island…)

- Black Africans (Senegal, Mali, Cameroon…)

- Maghreb-Arabians (Morocco, Algeria, Tunisia…)

- Indopakistanis (Sri Lanka, India, Pakistan…)

- East-Asians (China, Vietnam, Cambodia…)

- And other minorities (Anglo-Saxon, Latin American, Italian, Spanish…)

The weight of the visible minorities in the French population is enough important to arouse firms and marketing agencies' interests. Indeed, this part of the French population can be considered as a niche with its own and specific needs. Problems of discrimination and under representativeness highlighted ethnic communities can be perceived as a potential and profitable outlet. Taking progressively these markets into consideration, marketers have implemented a new kind of segmentation based on ethnic origins. Targeting depends on the ethnic background of every community. Each ethnic group, with its own values, beliefs and needs, forms an aggregated market.

French ethnic marketing is so in direct connection with the current French debate about the consideration of ethnic data in official statistics. Actually, with exact figures, ethnic groups would be quantifiable and identifiable. Clearer statistics are, easier target group are satisfied. Ethnic data would allow marketers to better understand and meet the needs and wants of these populations.

To sum up, ethnic marketing in France is dependent on ethnic statistics; so it is necessary to get round, without going against, the French principle which wants a Republic to be indivisible.

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Ustinova, Irina P. "Impact of English on modern Russian TV advertising." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2002. http://wwwlib.umi.com/cr/syr/main.

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Li, Shiying. "Chinese children's understanding of TV and Web advertising." Thesis, University of Sheffield, 2015. http://etheses.whiterose.ac.uk/9648/.

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Hurt, Jillian. "A content analysis of food advertisements during children's TV programming /." View online, 2009. http://repository.eiu.edu/theses/docs/32211131566317.pdf.

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Chang, Yuhmiin. "The effects and the information-processing model of the TV-web synergy /." free to MU campus, to others for purchase, 2001. http://wwwlib.umi.com/cr/mo/fullcit?p3012958.

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Cartwright, Joanna. "Examining the consumption of advertising through a female lens : a 3 year study of retailer Christmas TV advertising." Thesis, University of Manchester, 2018. https://www.research.manchester.ac.uk/portal/en/theses/examining-the-consumption-of-advertising-through-a-female-lens-a-3-year-study-of-retailer-christmas-tv-advertising(9f29d8d6-c0a8-4253-a7ca-354a474b999b).html.

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The development of relevant and engaging advertising message appeals is a critical element of retail marketing strategy. Achieving advertising resonance with female consumers is beneficial to brand building, and eliciting positive feelings and emotions lies at the heart of effective advertising development. This is particularly important at Christmas when retailers need to attract attention, engage consumers and encourage women to buy. This thesis addresses the increasingly prevalent phenomenon of retailer Christmas TV advertising in the UK. It seeks to understand women’s perceptions of the Christmas advertisements of four retailers over a three year period 2011-2013 in order to examine the way in which advertising message appeal engages consumers and reflects the retailer. It therefore illuminates the relationship between female consumers, the advert and retailer. Research in the area of advertising relies heavily on quantitative studies that reflect the often normative approach to advertising planning and development. This thesis, through its social constructionist theoretical standpoint, informs the methodological nature of the study. Such an approach offers insight and meaning in connection with the advertising message appeals used by retailers as it seeks to interpret the Christmas advertisement phenomenon from a consumer perspective. The Christmas TV advertisements of four retailers (John Lewis, Marks & Spencer, Matalan, and TK Maxx) are selected as an empirical focus and the study offers a longitudinal approach in its design. Dialogues are subsequently maintained with the primary consumer targets of the retailers’ advertisements over a three year period. The study evidences the most effective advertising appeals and the power of emotional advertising that reflects both consumer and brand. The findings demonstrate the ways in which consumers use Christmas advertising in their festive preparations, how women consume Christmas advertising and its associated images of family and feelings of love and illustrate the relationship between the advert and perceptions of the retailer. This thesis makes contributions in a number of ways. First it is an original qualitative study that examines women’s constructions of retailer Christmas TV advertising message appeals and their effects. Second it extends insight into the field of retailer brand research through its social constructionist approach. Finally the consumer narratives illuminate the ways in which advertising is received by consumers and in doing so addresses a lack of qualitative research in the field. The constructionist approach to investigating this phenomenon has further applications in the field of advertising research which provides a wealth of opportunity in terms of its breadth. In particular the approach has value in the area of retailer advertising.
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Bonesire, Thomas, and François Bouvy. "Cultural Evolution and Advertising Strategies : Which future for TV commercials?" Thesis, Mid Sweden University, Department of Social Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-11136.

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This thesis deals with TV advertising strategies, namely adaptation and standardization, and with the impact of cultural homogenization on these strategies. Indeed, globalization generates the convergence of world cultures and especially of young Europeans’ cultures. This relative convergence in people’s habits, behaviour and values could allow advertisers to use more standardized advertisements without losing too much impact on the consumer. The use of standardized advertisements is interesting to create a uniform brand image, appeal to cross-border segments and, of course, make economies of scale. This thesis surveys young Europeans, represented by Swedes and Belgians, to examine their degree of cultural homogenization, i.e., if they are culturally similar enough for standardization to be effective on this group. Moreover, it compares the impact of both adapted and standardized commercials on this young European audience. This study comes to two main findings. First, the young Swedish and Belgian cultures have similarities, which standardized commercials can exploit, but also differences. This shows that we can speak about cultures’ convergence but not about a complete homogenization. Second, standardization seems to be effective - as effective as adaptation - in its appeal to young Swedes and Belgians. This shows that, given its advantages, standardization is certainly the most adequate method for targeting a young European audience. The findings for Sweden and Belgium should be valid for the whole EU. The thesis also discusses the generalization of the findings to the rest of the world and other age ranges as well as the future of commercials.

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Christensen, Filip, and Peter Skoggård. "HUMOROUS ADVERTISING : A STUDY OF U.S. TV ADS IN SWEDEN." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64146.

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Globalization has resulted in cultures becoming more alike in many ways. The challenge is determining when communication methods can be common for a global market as opposed to targeted messages for a specific geographic area or demographic. When companies try to expand internationally they face the challenge of adapting their advertisement when communicating with customers from a new market. This study strives to analyze the impact of U.S. humorous television advertisements on Swedish consumers. Theory suggests that if the culture between the markets are close to each other, standardization is the most cost efficient plan. Humor is a common tool for companies to employ when communicating with consumers through television advertisement. It has many positives affects, but can also result in negative impact if the humor is misunderstood by the consumer. A case study was applied for this project, and all data was gathered from two separate focus groups. The focus groups included six members each, equal divided between genders. Both focus groups were introduced to five humorous television ads that have been aired in the U.S. market but not in the Swedish market. After the participants were introduced to the humorous ads, the moderator had four questions to the participants which led to discussions within the focus groups. The result of this study indicates that U.S. companies must adapt their humorous television advertisements when communicating with Swedish consumers. The Swedish consumers experienced the ads as confusing and hard to understand. Findings also indicates that the culture and the language became an issue for companies when trying to convey a message to Swedish consumers without any adaptations of the ad.
Globalisering har resulterat i att kulturer har närmat sig varandra. När organisationer och företag expanderar internationellt ställs de inför utmaningen om dom ska anpassa eller standardisera sin reklam för att kommunicera med den nya marknaden. Denna studie strävar efter att analysera vilken påverkan humoristisk tv-reklam från USA har på svenska konsumenter. Teori hävdar att standardisering av reklam är det mest kostnadseffektiva tillvägagångssättet och det mest effektiva om kulturerna är lika varandra. Humor är ett vanligt förekommande tillvägagångssätt när företag försöker att kommunicera med konsumenter genom tv-reklam. Humor i reklam har många positiva effekter men kan också resultera i det motsatta om den missförstås av konsumenten. Denna studie har genomförts som en fallstudie där data har samlats in genom att använda två fokusgrupper. Fokusgrupperna innehöll sex deltagare jämt fördelade mellan kön. Båda fokusgrupperna fick se fem olika humoristiska reklamfilmer från USA som inte har visats tidigare i Sverige. Efter varje reklamfilm fick deltagarna fyra frågor av moderatorn som ledde till en givande diskussion. Resultaten av denna studie hävdar att företag från USA måste anpassa deras humoristiska tv-reklam när de kommunicerar med svenska konsumenter. De svenska konsumenterna uppfattade reklamen som förvirrande och svår förståelig. De kulturella och språkliga skillnaderna mellan marknaderna medför ett problem för företagen när de försöker förmedla ett budskap till svenska konsumenter utan att anpassa reklamen.
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Yen, Ju-Yu. "The power of advertising awards a comparison of effectiveness between award-winning & none-award TV commercials /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/5983.

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Thesis (M.A.)--University of Missouri-Columbia, 2006.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 29, 2007) Includes bibliographical references.
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Li, Beibin. "A comparison of the information content of TV advertising in the United States and the People's Republic of Chinna." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1996. http://www.kutztown.edu/library/services/remote_access.asp.

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Books on the topic "TV advertising"

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Advertising now: TV commercials. Köln: Taschen, 2009.

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ill, Takahashi Hideko, ed. Hotdog on TV. New York: Dial Books for Young Readers, 2005.

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TV-reklameffektutredningen, Sweden. Effekter av TV-reklam: Betänkande. [Stockholm]: Liber, 1986.

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Hedman, Lowe. TV-tittandet och reklamen: Rapport. [Stockholm]: Liber, 1986.

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Jantzen, Christian. Reklamen i dansk landsdækkende TV. København: Statsministeriets medieudvalg, 1995.

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Golic, Dejan. TV advertising and the new media technology. London: LCP, 1999.

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Bjurström, Erling. Sälj det i toner--: Om musik i TV-reklam. Vällingby: Konsumentverket, 1993.

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Edell, Julie A. Analyzing media interactions: The effects of coordinated TV-print advertising campaigns. Cambridge, Mass: Marketing Science Institute, 1999.

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Brown, Marc Tolon. Arthur's TV trouble. New York: Scholastic Inc., 1996.

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As heard on TV: Popular music in advertising. Burlington: Ashgate, 2009.

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Book chapters on the topic "TV advertising"

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Marcus, Claudio. "Reinvention of TV Advertising." In Kellogg on Advertising & Media, 84–122. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119198154.ch4.

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Gunter, Barrie, and Jill Gunter. "Does TV advertising affect children?" In Children and Television, 126–42. Classic edition. | Abingdon, Oxon ; New York, NY : Routledge, 2019. | Series: Routledge classic editions: Routledge, 2019. http://dx.doi.org/10.4324/9780429288821-9.

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Bína, Vladislav, Daria Gunina, and Tomáš Kincl. "TV Advertising Reach: Model for Effective Scheduling." In European Advertising Academy, 215–28. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-24878-9_17.

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Paek, Hye-Jin, Alexandra M. Vilela, and Michelle R. Nelson. "Gender-Role Portrayals in TV Advertising." In Encyclopedia of Quality of Life and Well-Being Research, 2477–83. Dordrecht: Springer Netherlands, 2014. http://dx.doi.org/10.1007/978-94-007-0753-5_4084.

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Dublish, Sandipa, and Debbie Botwick. "Teens’ Attitudes Toward TV Advertising-Abstract." In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference, 20. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11885-7_5.

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Fakkert, Marie-Selien, Hilde A. M. Voorveld, and Eva A. van Reijmersdal. "Brand Placements in Fashion TV Series." In Advances in Advertising Research (Vol. V), 217–28. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08132-4_16.

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Chaplin, Robert M. "Henry’s Paperweight: The Banks and TV Advertising." In Readings in Popular Culture, 32–38. London: Palgrave Macmillan UK, 1990. http://dx.doi.org/10.1007/978-1-349-20700-8_5.

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Ichikawa, Kohei, Katsutoshi Yada, Namiko Nakachi, and Takashi Washio. "Optimization of Budget Allocation for TV Advertising." In Knowledge-Based and Intelligent Information and Engineering Systems, 270–77. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-04592-9_34.

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Malthouse, Edward C., Ewa Maslowska, and Judy Franks. "The Role of Big Data in Programmatic TV Advertising." In Advances in Advertising Research IX, 29–42. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22681-7_3.

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Vanwesenbeeck, Ini, Suzanna J. Opree, and Tim Smits. "Can Disclosures Aid Children’s Recognition of TV and Website Advertising?" In Advances in Advertising Research VIII, 45–57. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18731-6_4.

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Conference papers on the topic "TV advertising"

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Sueiras, Jorge, Fausto Morales, and Juan-Carlos Ibanez. "From TV to online advertising." In the 1st international workshop. New York, New York, USA: ACM Press, 2007. http://dx.doi.org/10.1145/1348599.1348609.

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Huq Talukder, Md Nazmul. "Competitiveness Of SATv Is Measured by Certain Factors in the Bangladeshi Tv Industry." In International Conference on Branding & Advertising. TIIKM, 2016. http://dx.doi.org/10.17501/icba2015-1104.

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Cai, G., L. Chen, and Junchang Li. "Billboard advertising detection in sport TV." In Seventh International Symposium on Signal Processing and Its Applications, 2003. Proceedings. IEEE, 2003. http://dx.doi.org/10.1109/isspa.2003.1224759.

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Hui, Lu. "Several Thoughts on TV Advertising Music." In 2014 International Conference on Economic Management and Social Science (ICEMSS 2014). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/emss-14.2014.15.

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"PPiTTA - Preserving Privacy in TV Targeted Advertising." In International Conference on Security and Cryptography. SciTePress - Science and and Technology Publications, 2012. http://dx.doi.org/10.5220/0004076103270332.

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Kostić, Silva, and Ana Slavković. "LINGUISTIC FEATURES OF TV COMMERCIALS AND MARKETING STRATEGIES FOR ADDRESSING CONSUMERS." In 6th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eraz.2020.175.

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Advertisements are unavoidable and ubiquitous. We encounter them on television and the radio, in newspapers and magazines, on billboards, in public transport vehicles and mailboxes, on mobile phones or on websites we visit on the Internet. The aim of this paper is to examine linguistic features and marketing strategies used by advertisers to attract and hold consumers’ attention, make them remember advertisements and encourage them to buy advertised products. This paper discusses the way advertisers, using the advertising discourse, manipulate consumers’ opinions, beliefs and behaviour. Starting from previous research of the advertising discourse, this paper shows the results of the analysis of the most important linguistic features as well as marketing strategies for addressing consumers used in TV commercials broadcast on four Serbian TV channels - TV Prva, RTS 1, TV B92 / 02 and TV Pink, from March 2016 to September 2019. The analysis is based on the theoretical principles of Critical Discourse Analysis.
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Jennes, Iris, and Wendy Van den Broeck. "The Social Construction of Targeted Television Advertising." In TVX '17: ACM International Conference on Interactive Experiences for TV and Online Video. New York, NY, USA: ACM, 2017. http://dx.doi.org/10.1145/3077548.3077553.

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Li, Zhu, and Ang Lay Hoon. "Advertising Appeals in Baby Formula Commercials across Cultures." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.16-5.

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Advertising, as a means of social communication, is seen as a reflection of cultural values, so does baby formula commercials. Advertising appeals, including both emotional and rational appeals, are an important strategy for advertisers to create effective commercials. This cross-cultural study compared the types of advertising appeals used in baby formula commercials of China, America, and Malaysia. It further investigated whether advertising appeals were related to the cultural values of these three countries using the Hofstede model, specifically individualism-collectivism. A comparative content analysis was used in this study. A total of 16 TV commercials on the same baby formula brand, S-26 Progress Gold, were identified and analyzed. The findings illustrated that advertisers tailor their advertising appeals, even in emotional appeals, different focuses of appeals are highlighted, to establish connections with their target customers in the global contexts.
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Liao, Lu-Wen, and Yu-Chung Tsao. "The Model of Order Promise Mechanism for TV Advertising." In 2010 Second International Conference on Computer and Network Technology. IEEE, 2010. http://dx.doi.org/10.1109/iccnt.2010.57.

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Lee, Jun-Yong, and Hyoung-Gook Kim. "Video Fingerprinting for Real-Time TV Commercial Advertising Identification." In 2014 International Conference on Information Science and Applications (ICISA). IEEE, 2014. http://dx.doi.org/10.1109/icisa.2014.6847480.

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Reports on the topic "TV advertising"

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Shapiro, Bradley, Günter Hitsch, and Anna Tuchman. Generalizable and Robust TV Advertising Effects. Cambridge, MA: National Bureau of Economic Research, August 2020. http://dx.doi.org/10.3386/w27684.

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Stroud, Rebekah, Kate Smith, Martin O'Connell, and Rachel Griffith. Children’s exposure to TV advertising of food and drink. Institute for Fiscal Studies, May 2018. http://dx.doi.org/10.1920/bn.ifs.2019.bn0238.

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Kerrigan, Susan, Phillip McIntyre, and Marion McCutcheon. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Ballarat. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.206963.

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Description Ballarat sits on Wathaurong land and is located at the crossroads of four main Victorian highways. A number of State agencies are located here to support and build entrepreneurial activity in the region. The Ballarat Technology Park, located some way out of the heart of the city at the Mount Helen campus of Federation University, is an attempt to expand and diversify the technology and innovation sector in the region. This university also has a high profile presence in the city occupying part of a historically endowed precinct in the city centre. Because of the wise preservation and maintenance of its heritage listed buildings by the local council, Ballarat has been used as the location for a significant set of feature films, documentaries and television series bringing work to local crews and suppliers. With numerous festivals playing to the cities strengths many creative embeddeds and performing artists take advantage of employment in facilities such as the Museum of Australian Democracy at Eureka. The city has its share of start-ups, as well as advertising, design and architectural firms. The city is noted for its museums, its many theatres and art galleries. All major national networks service the TV and radio sector here while community radio is strong and growing.
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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