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Books on the topic 'TV advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 April 2022

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1

Advertising now: TV commercials. Köln: Taschen, 2009.

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2

ill, Takahashi Hideko, ed. Hotdog on TV. New York: Dial Books for Young Readers, 2005.

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3

TV-reklameffektutredningen, Sweden. Effekter av TV-reklam: Betänkande. [Stockholm]: Liber, 1986.

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4

Hedman, Lowe. TV-tittandet och reklamen: Rapport. [Stockholm]: Liber, 1986.

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5

Jantzen, Christian. Reklamen i dansk landsdækkende TV. København: Statsministeriets medieudvalg, 1995.

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6

Golic, Dejan. TV advertising and the new media technology. London: LCP, 1999.

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7

Bjurström, Erling. Sälj det i toner--: Om musik i TV-reklam. Vällingby: Konsumentverket, 1993.

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8

Edell, Julie A. Analyzing media interactions: The effects of coordinated TV-print advertising campaigns. Cambridge, Mass: Marketing Science Institute, 1999.

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9

Brown, Marc Tolon. Arthur's TV trouble. New York: Scholastic Inc., 1996.

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10

As heard on TV: Popular music in advertising. Burlington: Ashgate, 2009.

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11

Rhodes, A. M. Perceptions of TV advertising: a cross cultural study. Oxford: Oxford Brookes University, 1997.

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12

Dellebeke, Marcel. Omroep & reclame: Handboek reclameregels voor tv en radio. Amsterdam: O. Cramwinckel, 2000.

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13

Bjurström, Erling. Barn och TV-reklam: En introduktion till forskningen om TV-reklamens påverkan på barn. Vällingby: Konsumentverket, 1994.

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14

Strecker, Holger. Eigenkommunikation deutscher TV-Anbieter: Werbe- und PR-Strategien von Fernsehsendern. Bochum: Brockmeyer, 1996.

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15

Gunter, Barrie. Advertising to children on TV: Content, impact, and regulation. Mahwah, N.J: Lawrence Erlbaum, 2005.

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16

Gunter, Barrie. Advertising to children on TV: Content, impact, and regulation. Mahwah, NJ: Lawrence Erlbaum, 2004.

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17

Oates, Caroline, Mark Blades, and Barrie Gunter. Advertising to Children on TV: Content, Impact and Regulation. Mahwah, NJ: Lawrence Erlbaum Associates, 2005.

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18

Consumer culture and TV programming. Boulder, Colo: Westview Press, 1995.

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19

Baldwin, Huntley. How to create effective TV commercials. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1989.

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20

Uslan, Michael. The TV commercial trivia quiz book. New York: Arbor House, 1985.

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21

Viktoria, Radler, and Bermoser Katharina, eds. Wahrnehmung und Wirkung von TV-Spots: Eine Blickregistrierungsstudie. Wien: Facultas.WUV, 2010.

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22

Walewski, Michael. Musik in der Fernsehwerbung: Eine empirische Untersuchung des durch TV-Werbemusik ausgelösten Wirkungsprozesses. Münster]: Michael Walewski, 2000.

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23

Grusell, Marie. Reklam, en objuden gäst?: Allmänhetens uppfattningar om reklam i morgonpress och tv. Göteborg: JMG, Institutionen för journalistik och masskommunikation, Göteborgs universitet, 2008.

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24

Bernitz, Ulf. Marknadsrättslig kontroll av reklam-TV. København: Nordisk ministerråd, 1988.

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25

White, Hooper. How to produce effective TV commercials. 2nd ed. Lincolnwood, Ill., U.S.A: NTC Business Books, 1986.

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26

How to produce effective TV commercials. 3rd ed. Lincolnwood, Ill., USA: NTC Business Books, 1994.

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27

The 100 best TV commercials-- and why they worked. New York: Times Business, 1999.

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28

Jessup, Cortland. The teenager's guide to breaking into TV commercials. Babylon, N.Y: Pilot Books, 1987.

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29

Ivannova, Anna. The need and practice for pre-testing in TV advertising. Oxford: Oxford Brookes University, 2003.

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30

The one show: judged to be advertising's best print, radio, TV. Geneva: RotoVision, 1988.

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31

Annie B., made for TV. Philadelpha: Running Press Book Publishers, 2018.

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32

Bengtsson, Anders. Rättsliga aspekter på svensk reklam-TV. [Stockholm]: Institutet för immaterialrätt och marknadsrätt vid Stockholms universitet, 1986.

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33

Adventures and advice about acting in TV commercials. New York: Vantage Press, 1994.

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34

Casey, Maeve. A monitoring study of images of women in advertising: (including also an analysis of TV advertisements targeted at children). Dublin: Social and Organisational Psychology Research Unit, UCD, 1988.

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35

Whitelock, Jeryl. Women in TV advertising: A comparison between the UK and France. Salford: University of Salford Department of Business and Management Studies, 1996.

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36

Jackson, Delia. Women in TV advertising: A comparison between the UK and France. Salford: University of Salford, 1993.

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37

Tellis, Gerard J. Decomposing the effects of direct TV advertising: Which ad works, when, where, and how often? Cambridge, Mass: Marketing Science Institute, 1999.

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38

Brown, Marc Tolon. Arthur's TV trouble. Boston: Little, Brown, 1995.

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39

Savarese, Rossella. L' americanizzazione della politica in Italia: Tv ed elezioni negli anni novanta. Milano, Italy: FrancoAngeli, 1996.

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40

Auteur, Lendrevie Jacques, and Emprin Catherine Collaborateur, eds. Publicitor: Publicité offline & online : TV, presse, Internet, mobiles, tablettes ... 8th ed. Paris: Dunod, 2014.

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41

McDowell, Walter. Branding TV: Principles and practices. Washington, DC: National Association of Broadcasters, 1999.

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42

Eicoff, Alvin. Direct marketing through broadcast media: TV, radio, cable, infomercials, home shopping, and more. Lincolnwood, Ill: NTC Business Books, 1995.

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43

Dian shi guang gao chuan bo xiao guo yan jiu: The psychological research of the effects of TV advertising. Beijing: Zhongguo wen lian chu ban she, 2004.

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44

Fylkesnes, May. Advertisers and children: The role of pester power in UK TV advertising. London: LCP, 2002.

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45

The storyboard artist: A guide to freelancing in film, TV, and advertising. Studio City, CA: Michael Wiese Productions, 2012.

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46

Cragg, Ross and Dawson Limited. Teenage smoking mass media campaign: Qualitative evaluation of TV and print advertising. London: Health Education Authority, 1992.

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47

Danial, Akhmad. Iklan politik TV: Modernisasi kampanye politik pasca Orde Baru. Yogyakarta: Penerbit & distribusi, LKiS, 2009.

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48

Eckblad, Bjørn. Se hva som skjedde: Historien om TV 2. Oslo]: Font Forlag, 2012.

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49

Carrillo, Sonia Luz. Juegos de verdad y mentira: Publicidad y adolescentes en la TV limeña. Lima: San Marcos, 2000.

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50

Fuenzalida, Valerio. El televidente activo: Manual para la recepción activa de TV. Santiago de Chile: Corporación de Promoción Universitaria, 1991.

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