Relevant bibliographies by topics / Tv brand

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Tv brand'

Author: Grafiati
Published: 4 June 2021
Last updated: 10 March 2023

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Journal articles on the topic "Tv brand"

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Elsey, James WB, and Jennifer L. Harris. "Trends in food and beverage television brand appearances viewed by children and adolescents from 2009 to 2014 in the USA." Public Health Nutrition 19, no. 11 (2015): 1928–33. http://dx.doi.org/10.1017/s1368980015003274.

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AbstractObjectivePublic health experts raise concerns about marketing unhealthy products to young people through television (TV) product placements. Coca-Cola brand appearances (product placements) reached a substantial child and adolescent audience in 2008, but additional brands now sponsor popular programming. We aimed to quantify child and adolescent exposure to food and beverage appearances since 2008.DesignIn 2015, we purchased Nielsen data on occurrences and child/adolescent exposure to food, beverage and restaurant brand appearances on US prime-time TV from 2009 to 2014, and analysed ap
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Hermanto, Agus, Sa’diyah El Adawiyah, and Tria Patrianti. "Islamic Brand Sahaja in Commercial TV Advertising Messages: Toward the Islamisation of the product." Wawasan: Jurnal Ilmiah Agama dan Sosial Budaya 7, no. 1 (2022): 1–12. http://dx.doi.org/10.15575/jw.v7i1.15708.

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Commercial TV advertising can translate everything from the advertiser's goals through communicative, educative, and entertaining messages. As in the commercial TV advertisement message, Sahaja socialises the Islamic brand, which aims to be able to dialogue with the target market of Indonesian Muslims. This study aimed to determine the visual and narrative form of the Islamic brand of Sahaja's commercial TV advertising message. This study uses a qualitative approach with narrative analysis, how do communicators tell stories. The data collection techniques are observing Sahaja's advertising mat
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Bellman, Steven, Jamie Murphy, Shruthi Vale Arismendez, and Duane Varan. "How TV sponsorship can help television spot advertising." European Journal of Marketing 53, no. 1 (2019): 121–36. http://dx.doi.org/10.1108/ejm-10-2017-0651.

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Purpose This paper aims to test TV sponsorship bumper effects, for the same brand, on 30-s TV spot advertising. Design/methodology/approach An experimental study tests sponsorship bumpers and 30-s TV spot ads for eight brands, four familiar and four unfamiliar, using realistic stimuli and a sample representative of the US population. Findings Sponsorship boosts ad effectiveness and is measured by ad awareness and ad liking. Both effects were stronger for unfamiliar brands. Research limitations/implications The results show that combining sponsorship with spot advertising has an additive effect
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Viswanathan, Vijay, Edward C. Malthouse, Ewa Maslowska, Steven Hoornaert, and Dirk Van den Poel. "Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing." Journal of Service Management 29, no. 3 (2018): 378–98. http://dx.doi.org/10.1108/josm-09-2016-0241.

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Purpose The purpose of this paper is to study consumer engagement as a dynamic, iterative process in the context of TV shows. A theoretical framework involving the central constructs of brand actions, customer engagement behaviors (CEBs), and consumption is proposed. Brand actions of TV shows include advertising and firm-generated content (FGC) on social media. CEBs include volume, sentiment, and richness of user-generated content (UGC) on social media. Consumption comprises live and time-shifted TV viewing. Design/methodology/approach The authors study 31 new TV shows introduced in 2015. Cons
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Febriyanti, Devi, and Linawati Linawati. "ANALISIS PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN TV LED LG DI DAERAH ISTIMEWA YOGYAKARTA." Jurnal Riset Akuntansi dan Bisnis Indonesia 2, no. 1 (2022): 103–18. http://dx.doi.org/10.32477/jrabi.v2i1.426.

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This study aims to determine: (1) The effect of brand equity on purchasing decisions, (2) The effect of perceived quality on purchasing decisions, (3) The effect of brand association on purchasing decisions, and (4) The effect of brand loyalty on purchasing decisions. This type of research is a survey research using a questionnaire. The population in this study were all consumers of LG brand LED TVs in the Special Region of Yogyakarta. The samples used are consumers who have made purchases and consumers who use LG branded LED TVs. The sampling method used accidental sampling with a number of r
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Zimand Sheiner, Dorit, and Tamar Lahav. "Managing marketing communications." Qualitative Market Research: An International Journal 23, no. 3 (2020): 363–79. http://dx.doi.org/10.1108/qmr-12-2017-0177.

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Purpose This study aims to focus on customer-initiated contact (CIC) discourse on Facebook brand pages. It concentrates on how brands manage CIC on Facebook when customers are more concerned with brand communications than product-related issues, price or distribution. A research framework from the perspective of consumer-initiated touch-point communication model is proposed. Design/methodology/approach Two case studies of Israeli TV ads are examined. Discourse between customers and brands on the Facebook pages of the latter are analyzed. Research was conducted in three phases: data collection,
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Baumann, Sabine, and Ulrike Rohn. "Meet the Predators." TV Formats and Format Research 5, no. 9 (2016): 105. http://dx.doi.org/10.18146/2213-0969.2016.jethc106.

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The TV industry has traditionally relied on advertising and subscription fees for revenue. Recently, brand extensions and co-branding strategies have been rediscovered as income sources. A prominent example of such a strategy is the TV format Dragons’ Den, which has been locally produced in many different countries. We use this intriguing case to explore the extensive and intricate co-branding relationships and brand extensions in the business-to-consumer and the business-to-business settings of TV companies. Our paper analyses global adaptations and cultural branding of Dragons’Den; in partic
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Tellis, Gerard J. "Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice." Journal of Marketing Research 25, no. 2 (1988): 134–44. http://dx.doi.org/10.1177/002224378802500202.

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Information processing theory and findings on advertising response suggest a nonlinear response to repetitive ad exposure, mediated by brand loyalty. The response can occur in either or both of the hypothesized stages of purchase: brand choice and quantity choice. A tobit-type analysis of scanner purchases (with TV exposures) of a mature product category appears to support these hypotheses. The effect of advertising is generally nonlinear and its impact on volume purchased is mediated by brand loyalty. Advertising seems to reinforce preference for current brands rather than stimulate brand swi
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Wijaya, Budi Roni, and Fatikhah Nurrahmi Andina. "ANALISIS PENGETAHUAN PUBLIK TERHADAP MEDIA DAKWAH RIFQAN TV." Metacommunication: Journal of Communication Studies 5, no. 2 (2020): 176. http://dx.doi.org/10.20527/mc.v5i2.7954.

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This research was conducted aiming to determine the level of insight and public response in South Kalimantan to Rifqan TV. Rifqan TV transforms its Islamic television propaganda activity into the net streaming, replacing old-brand DakwahSunnahDotCom. This study applies descriptive quantitative survey analysis methods, employing a positivist paradigm. The survey research was conducted on 170 respondents to acquire the general description of South Kalimantan people towards Rifqan TV as a streaming-based Islamic da'wah television. One of the essential criteria of respondents is the loyal user of
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Bruce, Norris I., Maren Becker, and Werner Reinartz. "Communicating Brands in Television Advertising." Journal of Marketing Research 57, no. 2 (2020): 236–56. http://dx.doi.org/10.1177/0022243719892576.

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Many studies have quantified the effects of TV ad spending or gross rating points on brand sales. Yet this effect is likely moderated by the different types of brand-related messages or cues (e.g., logo, brand attributes) embedded in the ads and by the ways (e.g., explicitly or implicitly) these cues are conveyed to TV audiences. The authors thus measure 17 cues often used within ads to build brand awareness (or salience) and brand image and investigate their influence on ad effectiveness. Technically, the study builds a dynamic model to quantify the effects of advertising on sales; builds a r
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Dissertations / Theses on the topic "Tv brand"

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Ucha, Martim das Neves Costa. "Auditoria à marca : canal de entretenimento Sport TV." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/21131.

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Mestrado em Marketing<br>O presente estudo teve como objetivo fazer uma Auditoria à Marca Sport TV, um canal de entretenimento desportivo. A Sport TV é um canal premium que se destaca nos media desportivos nacionais pela estratégia de proximidade ao cliente, pela oferta de conteúdos relevantes para o seu target e pela adoção de ferramentas tecnológicas que mudaram a forma como o cliente acede e desfruta dos conteúdos disponibilizados pela marca. Com o aparecimento de novos concorrentes, torna-se relevante uma análise em profundidade a esta marca. Para a concretização deste projeto foi seguida
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Lindstedt, Alexandra, Christoffer Tilstam, and Annie Toster. "The Carlforsska Experience : - uppfyller reklamfilmen sitt syfte?" Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9962.

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<p>Syftet med studien var att beskriva överensstämmelsen mellan elevernas uppfattning och Carlforsska gymnasiets menade budskap med ”The Carlforsska experience”. Eleverna i detta fall var elever som gick i årskurs åtta på Skiljeboskolan i Västerås. För att beskriva överensstämmelsen gjordes en fallstudie där empiri insamlades genom intervjuer, där det togs reda på om vilka skillnader och likheter som fanns mellan elevernas uppfattning och den varumärkesidentitet som Carlforsska gymnasiet ville förmedla med ”The Carlforsska experience”. Studien visade att reklamfilmen ”The Carlforsska experienc
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Agerteg, Mikaela, Sandra Ardell, and Marielle Tivelius. "En kvalitativ studie om genrer och varumärkesbyggande inom TV-reklam." Thesis, Jönköping University, HLK. Media and communication science, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11649.

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<p>Då TV-reklam idag är ett frekvent inslag i de kommersiella TV-kanalerna ville vi ta reda på vilken typ av reklamfilm som uppfattades som mest lämpad vid varumärkesbyggande. För att ta reda på detta valde vi att genomföra kvalitativa djupintervjuer med sex personer, tre kvinnor och tre män, i åldrarna 18 - 65 år. Vi valde att avgränsa oss till de tre genrerna humorreklam, känsloreklam och kändisreklam, och valde ut två reklamfilmer inom varje genre som vi ansåg representativa för respektive genre. Vi valde att använda oss av semiotik och brand equity som teoretisk ansats då vi ansåg att de p
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Abrahamsson, Jens, and Niclas Lindblom. "Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19051.

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Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. It has been shown that people tend to dislike traditional advertisement such as commercial brakes in TV and tries to avoid it by switching channel. Since product placement is a type of advertisement that is embedded in a movie or TV-show and cannot be zapped away without missing the story of the movie or TV-show, it is a good opportuni
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Pedersen, Madelen, Jenny Holmroos, and Camilla Pettersson. "Produktplacering i tv : En studie om skillnaden mellan teori och praktik." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12648.

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Garellick, Lindborg Julia. "Varumärkesutveckling i identitetsskapande tv-reklam : en kvantitativ studie av Gevalias reklamfilmer över tid." Thesis, Uppsala universitet, Medier och kommunikation, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-143697.

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Title: Brand evolving in identity shaping TV commercial – a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam – en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is construct
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Orellana, Yessenia, and Trigt Savannah van. "Produktplaceringens avtryck i en TV-serie." Thesis, Södertörns högskola, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30961.

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Syfte: Syftet med studien var att ge en utökad förståelse för hur användandet av produktplacering kan påverka tittarnas syn på en TV- serie. Metod: Ett avsnitt av den svenska TV- serien Solsidan användes på grund av dess omfattande kritik mot användandet av produktplaceringar. Empirin samlades in genom en kombination av enkäter och fokusgrupper där 21 respondenter deltog och där de fick se ett avsnitt ur serien. Teori: Teorier om minnesprocessen, varumärkeskännedom, informationshanteringsprocessen, olika dimensioner av produktplacering samt dess för- och nackdelar har använts för att sammanlän
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Sigot, Luca. "TV advertisement and social networks: an empirical study with young adults." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9830.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The aim of this research is to investigate the possible synergies between TV commercials and a brand Facebook profile. Different executional cues were tested to determine which one could create the greatest awareness of a brand profile and if, by choosing one cue over another, the intention to visit a brand profile could be influenced too. The experiment involved 400 young adults who were invited to watch a video online and, subsequently, to
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Romodan, Even, and Oscar Sundström. "Effektiv TV-reklam? : En kvalitativ studie om potentiella faktorer bakom effektiv TV-reklam samt konsumenters tittarvanor." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45949.

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Bakgrund: Det finns problem kring att avgöra exakt hur effektiva reklamkampanjer är. TV-reklam är det mest inflytelserika mediet och fastän det inte finns belägg för att det direkt leder till något köp så kan det leda till att TV-reklamen förblir i vårt medvetande. Det finns därmed ett behov av att förstå vilka faktorer och strategier som anses vara effektiva i konsumentens ögon.  Syften: Studien har som ändamål att identifiera och undersöka potentiella faktorer bakom effektiv TV-reklam, samt utöka förståelsen utifrån konsumenters synsätt. Studien utforskar även konsumenters vana att undvika T
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Rowe-Cernevicius, Brittany. "As Seen on TV: Brand Placement and Its Influence on the Identity of Emerging Adults." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1321669523.

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Books on the topic "Tv brand"

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Gärisch, André. Das TV-Format als Media Brand. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-19692-9.

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Sfardini, Anna, and Cecilia Penati. La TV delle donne: Brand, programmi e pubblici. Edizioni Unicopli, 2015.

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McDowell, Walter. Branding TV: Principles and practices. National Association of Broadcasters, 1999.

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Cutting edge commercials: How to create the world's best TV ads for brands in the 21st century. Prentice Hall, 2001.

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Berz, Jennifer. Managing TV Brands with Social Media. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-14294-0.

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McDowell, Walter, and Alan Batten. Branding TV: Principles and Practices. Taylor & Francis Group, 2005.

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Il brand «Gomorra». Dal romanzo alla serie tv. Il Mulino, 2018.

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TV Brand Builders: How to Win Audiences and Influence Viewers. Kogan Page, Limited, 2016.

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Bryant, Andy, and Charlie Mawer. TV Brand Builders: How to Win Audiences and Influence Viewers. Kogan Page, Limited, 2016.

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Branding TV: Principles & Practices. Natl Assn Broadcasters, 1999.

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Book chapters on the topic "Tv brand"

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Fakkert, Marie-Selien, Hilde A. M. Voorveld, and Eva A. van Reijmersdal. "Brand Placements in Fashion TV Series." In Advances in Advertising Research (Vol. V). Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08132-4_16.

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Gärisch, André. "Einführung." In Das TV-Format als Media Brand. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-19692-9_1.

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Gärisch, André. "Themenrelevante Grundlagen und theoretische Leitkonzepte." In Das TV-Format als Media Brand. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-19692-9_2.

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Gärisch, André. "Erläuterung der Untersuchungsmethodik und der Informationsunterhaltungs-Matrix." In Das TV-Format als Media Brand. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-19692-9_3.

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Gärisch, André. "Darstellung der Prozesse und Problematiken der identitätsorientierten Formatmarkenbildung." In Das TV-Format als Media Brand. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-19692-9_4.

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Gärisch, André. "Fazit und Ausblick." In Das TV-Format als Media Brand. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-19692-9_5.

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Kicova, Eva, Viera Bartosova, and Jozsef Popp. "The Impact of TV Advertising on Brand Credibility." In Advances in Cross-Section Data Methods in Applied Economic Research. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-38253-7_39.

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Brandão, João, Ricardo Maia Pestana, and Daniel Raposo. "Brand Identity in Motion. Structural Models of Brand Identity on TV Opening Credits." In Advances in Ergonomics in Design. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-20227-9_13.

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Singh, Sukhpreet, and John Oliver. "Innovating and Trading TV Formats Through Brand Management Practices." In Handbook of Media Branding. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18236-0_13.

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Stevens, J. Richard. "The Battle for Endor: Ewok Television Films as Transmedia Brand Extension." In The Transmedia Franchise of Star Wars TV. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-52958-1_4.

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Conference papers on the topic "Tv brand"

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Durus, Murat, and Aytul Ercil. "Brand logo recognition system in TV commercial broadcasts." In 2009 IEEE 17th Signal Processing and Communications Applications Conference (SIU). IEEE, 2009. http://dx.doi.org/10.1109/siu.2009.5136433.

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Yu, Han, and Guoli Ou. "The construction of TV brand value evaluation model." In International conference on Management Innovation and Information Technology. WIT Press, 2014. http://dx.doi.org/10.2495/miit131962.

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Vitality, Vony, Sisca Aulia, and Yugih Setyanto. "Asia TV Web Public Relations Strategy In Building Brand Image." In The 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201209.054.

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Liberati, Caterina, Elisa Arrigo, and Paolo Mariani. "A Multivariate Approach to Facebook Data for Marketing Communication." In CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/carma2016.2016.2974.

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The aim of this paper is to propose a method to explore and synthesize social media data in order to aid businesses to make their communication decisions. The research was conducted at the end of 2014 on 5607 Italian Facebook subjects interested in drugs and health. In this study, we refer to the pharmaceutical market that is characterized by strict legal constraints, which prevent any promotional activities (such as advertising) of companies on prescription drugs. Thus, pharmaceutical businesses tend to promote their corporate brand instead of a single product brand. In such context, social m
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Qiu, Xiaodong, Song Hu, and Ping Zhao. "The Effect and Strategy of Premium Brand Color TV Price Reduction to Its Profitability." In 2007 3rd International Conference on Wireless Communications, Networking, and Mobile Computing - WiCOM '07. IEEE, 2007. http://dx.doi.org/10.1109/wicom.2007.1030.

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Nawapan, Thiti, and Remart P. Dumlao. "'How Does the ASEAN Region Localize International Brands?’ A Multidimensional Analysis of Thai TV ads." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.10-2.

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In intercultural scholarship, there is a considerable number of studies that explores the impact and effect of culturally oriented social media (see Koda 2014, 2016; Mendoza 2010). Of these studies, however, there is a paucity of understanding on how social media becomes a third space of cultural representation, especially in the Southeast Asian context (Dumlao and Wattakan 2020; Feng 2009; Kalscheuer 2008). Drawing from insights connected to inter-semiosis by Kress and Van Leeuwen (1996) and SF-MDA by O’Halloran (2011), therefore, this paper explores the glocalization process and its inclinat
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Li, Zhu, and Ang Lay Hoon. "Advertising Appeals in Baby Formula Commercials across Cultures." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.16-5.

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Advertising, as a means of social communication, is seen as a reflection of cultural values, so does baby formula commercials. Advertising appeals, including both emotional and rational appeals, are an important strategy for advertisers to create effective commercials. This cross-cultural study compared the types of advertising appeals used in baby formula commercials of China, America, and Malaysia. It further investigated whether advertising appeals were related to the cultural values of these three countries using the Hofstede model, specifically individualism-collectivism. A comparative co
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Angela, Sherin, and Sinta Paramita. "The Influence of Marketing Communication Through #TokopediaWIB TV Show Event on Brand Loyalty of Tokopedia (A Survey on K-Pop Fans)." In International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210805.110.

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Peel, Larry D., and Charles Ball. "Fabrication and Testing of a Simple “Bionic Arm” Demonstrator." In ASME 2010 Conference on Smart Materials, Adaptive Structures and Intelligent Systems. ASMEDC, 2010. http://dx.doi.org/10.1115/smasis2010-3658.

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Artificial or “bionic” limbs have been the subject of considerable research, TV shows, and dreams by children. The “Six Million Dollar Man” show was about a man who received artificial limbs after his own were lost in an accident. To get students interested in practical engineering, the current work showcases a simple artificial arm that produces greater force than a typical man, demonstrates the capability of Rubber Muscle Actuators (RMA), and provides a portable “arm wrestling platform” for student recruitment efforts. The actuators for “Kingsville Arm One &amp; Two” are McKibben-like actuat
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Stefanescumihaila, Ramona olivia. "ADVERTISING PSYCHOLOGY VERSUS LIFELONG LEARNING." In eLSE 2014. Editura Universitatii Nationale de Aparare "Carol I", 2014. http://dx.doi.org/10.12753/2066-026x-14-130.

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Every time we open a newspaper or we turn on the TV, we see sellers of almost identical products spending huge amounts of money in order to convince consumers to buy their brands. Advertisers are not in a position to enforce consumption on a target group, but they have the power to dominate by transmitting their messages through television programmes, magazines and other media. Having proven its force in the movement of economic goods and services, nowadays, advertising has been directed in increasing quantity towards matters of social concern. Furthermore, modern advertising is a complex segm
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Reports on the topic "Tv brand"

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Syvash, Kateryna. AUDIENCE FEEDBACK AS AN ELEMENT OF PARASOCIAL COMMUNICATION WITH SCREEN MEDIA-PERSONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11062.

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Parasocial communication is defined as an illusory and one-sided interaction between the viewer and the media person, which is analogous to interpersonal communication. Among the classic media, television has the greatest potential for such interaction through a combination of audio and visual series and a wide range of television content – from newscasts to talent shows. Viewers’ reaction to this product can be seen as a defining element of parasociality and directly affect the popularity of a media person and the ratings of the TV channel. In this article we will consider feedback as part of
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2

Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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3

Brand Placement on TV: The Positive Impact of Fast-forwarding. IEDP Ideas for Leaders, 2014. http://dx.doi.org/10.13007/347.

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4

The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.

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In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. The campaign's intended audience was women in long-term relationships. To avoid the stigma associated with condoms and the prevention of sexually transmitted infections, PSI marketed the female condom as a family planning product under the brand name Care™. Approximately one year after the start of the female condom social marketing campaign, the Horizons Program and PSI conducted a descriptive, cross-
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