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Books on the topic 'Tv brand'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 March 2023

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1

Gärisch, André. Das TV-Format als Media Brand. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-19692-9.

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2

Sfardini, Anna, and Cecilia Penati. La TV delle donne: Brand, programmi e pubblici. Edizioni Unicopli, 2015.

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3

McDowell, Walter. Branding TV: Principles and practices. National Association of Broadcasters, 1999.

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4

Cutting edge commercials: How to create the world's best TV ads for brands in the 21st century. Prentice Hall, 2001.

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5

Berz, Jennifer. Managing TV Brands with Social Media. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-14294-0.

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6

McDowell, Walter, and Alan Batten. Branding TV: Principles and Practices. Taylor & Francis Group, 2005.

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7

Il brand «Gomorra». Dal romanzo alla serie tv. Il Mulino, 2018.

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8

TV Brand Builders: How to Win Audiences and Influence Viewers. Kogan Page, Limited, 2016.

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9

Bryant, Andy, and Charlie Mawer. TV Brand Builders: How to Win Audiences and Influence Viewers. Kogan Page, Limited, 2016.

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10

Branding TV: Principles & Practices. Natl Assn Broadcasters, 1999.

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11

McDowell, Walter, and Alan Batten. Branding TV: Principles and Practices. Taylor & Francis Group, 2005.

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12

Branding TV : Principles and Practices. 2nd ed. Focal Press, 2005.

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13

McDowell, Walter, and Alan Batten. Branding TV: Principles and Practices. Taylor & Francis Group, 2005.

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14

McDowell, Walter, and Alan Batten. Branding TV: Principles and Practices. Taylor & Francis Group, 2005.

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15

McDowell, Walter, and Alan Batten. Branding TV: Principles and Practices. Taylor & Francis Group, 2016.

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16

Gärisch, André. Das TV-Format als Media Brand: Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft. Springer Gabler, 2017.

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17

Aitchison, Jim. Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century. Prentice Hall, 2002.

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18

Obara, Derrick. Brand of Brothers Trivia: Fun Facts, Everythings You Need to Know about the Famous TV Series. Independently Published, 2020.

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19

Smiley, Mark. Brand of Brothers Trivia: Fun Facts, Everythings You Need to Know about the Famous TV Series. Independently Published, 2020.

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20

Hengel, Chuck. All-Inclusive TV: How Booming Brands Are Reimagining TV Advertising. Advantage Media Group, 2021.

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21

Berz, Jennifer. Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands. Springer VS, 2016.

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22

Berz, Jennifer. Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands. Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH, 2016.

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23

Einstein, Mara. Advertising. Oxford University Press, 2017. http://dx.doi.org/10.1093/wentk/9780190625887.001.0001.

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3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why

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24

Kids Quiz Book - by a Kid, for a Kid: Over 200 Questions Including Sport, Nature, General Knowledge, TV Shows, Movies, Celebrations, Geography, History, Food and Drink, Games, Music, Brands, Science, English, Math's and Famous People. Also Tiebreakers. Independently Published, 2020.

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