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Journal articles on the topic 'Tv brand'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 March 2023

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1

Elsey, James WB, and Jennifer L. Harris. "Trends in food and beverage television brand appearances viewed by children and adolescents from 2009 to 2014 in the USA." Public Health Nutrition 19, no. 11 (2015): 1928–33. http://dx.doi.org/10.1017/s1368980015003274.

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AbstractObjectivePublic health experts raise concerns about marketing unhealthy products to young people through television (TV) product placements. Coca-Cola brand appearances (product placements) reached a substantial child and adolescent audience in 2008, but additional brands now sponsor popular programming. We aimed to quantify child and adolescent exposure to food and beverage appearances since 2008.DesignIn 2015, we purchased Nielsen data on occurrences and child/adolescent exposure to food, beverage and restaurant brand appearances on US prime-time TV from 2009 to 2014, and analysed ap

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Hermanto, Agus, Sa’diyah El Adawiyah, and Tria Patrianti. "Islamic Brand Sahaja in Commercial TV Advertising Messages: Toward the Islamisation of the product." Wawasan: Jurnal Ilmiah Agama dan Sosial Budaya 7, no. 1 (2022): 1–12. http://dx.doi.org/10.15575/jw.v7i1.15708.

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Commercial TV advertising can translate everything from the advertiser's goals through communicative, educative, and entertaining messages. As in the commercial TV advertisement message, Sahaja socialises the Islamic brand, which aims to be able to dialogue with the target market of Indonesian Muslims. This study aimed to determine the visual and narrative form of the Islamic brand of Sahaja's commercial TV advertising message. This study uses a qualitative approach with narrative analysis, how do communicators tell stories. The data collection techniques are observing Sahaja's advertising mat

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Bellman, Steven, Jamie Murphy, Shruthi Vale Arismendez, and Duane Varan. "How TV sponsorship can help television spot advertising." European Journal of Marketing 53, no. 1 (2019): 121–36. http://dx.doi.org/10.1108/ejm-10-2017-0651.

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Purpose This paper aims to test TV sponsorship bumper effects, for the same brand, on 30-s TV spot advertising. Design/methodology/approach An experimental study tests sponsorship bumpers and 30-s TV spot ads for eight brands, four familiar and four unfamiliar, using realistic stimuli and a sample representative of the US population. Findings Sponsorship boosts ad effectiveness and is measured by ad awareness and ad liking. Both effects were stronger for unfamiliar brands. Research limitations/implications The results show that combining sponsorship with spot advertising has an additive effect

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Viswanathan, Vijay, Edward C. Malthouse, Ewa Maslowska, Steven Hoornaert, and Dirk Van den Poel. "Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing." Journal of Service Management 29, no. 3 (2018): 378–98. http://dx.doi.org/10.1108/josm-09-2016-0241.

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Purpose The purpose of this paper is to study consumer engagement as a dynamic, iterative process in the context of TV shows. A theoretical framework involving the central constructs of brand actions, customer engagement behaviors (CEBs), and consumption is proposed. Brand actions of TV shows include advertising and firm-generated content (FGC) on social media. CEBs include volume, sentiment, and richness of user-generated content (UGC) on social media. Consumption comprises live and time-shifted TV viewing. Design/methodology/approach The authors study 31 new TV shows introduced in 2015. Cons

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Febriyanti, Devi, and Linawati Linawati. "ANALISIS PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN TV LED LG DI DAERAH ISTIMEWA YOGYAKARTA." Jurnal Riset Akuntansi dan Bisnis Indonesia 2, no. 1 (2022): 103–18. http://dx.doi.org/10.32477/jrabi.v2i1.426.

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This study aims to determine: (1) The effect of brand equity on purchasing decisions, (2) The effect of perceived quality on purchasing decisions, (3) The effect of brand association on purchasing decisions, and (4) The effect of brand loyalty on purchasing decisions. This type of research is a survey research using a questionnaire. The population in this study were all consumers of LG brand LED TVs in the Special Region of Yogyakarta. The samples used are consumers who have made purchases and consumers who use LG branded LED TVs. The sampling method used accidental sampling with a number of r

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Zimand Sheiner, Dorit, and Tamar Lahav. "Managing marketing communications." Qualitative Market Research: An International Journal 23, no. 3 (2020): 363–79. http://dx.doi.org/10.1108/qmr-12-2017-0177.

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Purpose This study aims to focus on customer-initiated contact (CIC) discourse on Facebook brand pages. It concentrates on how brands manage CIC on Facebook when customers are more concerned with brand communications than product-related issues, price or distribution. A research framework from the perspective of consumer-initiated touch-point communication model is proposed. Design/methodology/approach Two case studies of Israeli TV ads are examined. Discourse between customers and brands on the Facebook pages of the latter are analyzed. Research was conducted in three phases: data collection,

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Baumann, Sabine, and Ulrike Rohn. "Meet the Predators." TV Formats and Format Research 5, no. 9 (2016): 105. http://dx.doi.org/10.18146/2213-0969.2016.jethc106.

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The TV industry has traditionally relied on advertising and subscription fees for revenue. Recently, brand extensions and co-branding strategies have been rediscovered as income sources. A prominent example of such a strategy is the TV format Dragons’ Den, which has been locally produced in many different countries. We use this intriguing case to explore the extensive and intricate co-branding relationships and brand extensions in the business-to-consumer and the business-to-business settings of TV companies. Our paper analyses global adaptations and cultural branding of Dragons’Den; in partic

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Tellis, Gerard J. "Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice." Journal of Marketing Research 25, no. 2 (1988): 134–44. http://dx.doi.org/10.1177/002224378802500202.

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Information processing theory and findings on advertising response suggest a nonlinear response to repetitive ad exposure, mediated by brand loyalty. The response can occur in either or both of the hypothesized stages of purchase: brand choice and quantity choice. A tobit-type analysis of scanner purchases (with TV exposures) of a mature product category appears to support these hypotheses. The effect of advertising is generally nonlinear and its impact on volume purchased is mediated by brand loyalty. Advertising seems to reinforce preference for current brands rather than stimulate brand swi

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Wijaya, Budi Roni, and Fatikhah Nurrahmi Andina. "ANALISIS PENGETAHUAN PUBLIK TERHADAP MEDIA DAKWAH RIFQAN TV." Metacommunication: Journal of Communication Studies 5, no. 2 (2020): 176. http://dx.doi.org/10.20527/mc.v5i2.7954.

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This research was conducted aiming to determine the level of insight and public response in South Kalimantan to Rifqan TV. Rifqan TV transforms its Islamic television propaganda activity into the net streaming, replacing old-brand DakwahSunnahDotCom. This study applies descriptive quantitative survey analysis methods, employing a positivist paradigm. The survey research was conducted on 170 respondents to acquire the general description of South Kalimantan people towards Rifqan TV as a streaming-based Islamic da'wah television. One of the essential criteria of respondents is the loyal user of

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Bruce, Norris I., Maren Becker, and Werner Reinartz. "Communicating Brands in Television Advertising." Journal of Marketing Research 57, no. 2 (2020): 236–56. http://dx.doi.org/10.1177/0022243719892576.

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Many studies have quantified the effects of TV ad spending or gross rating points on brand sales. Yet this effect is likely moderated by the different types of brand-related messages or cues (e.g., logo, brand attributes) embedded in the ads and by the ways (e.g., explicitly or implicitly) these cues are conveyed to TV audiences. The authors thus measure 17 cues often used within ads to build brand awareness (or salience) and brand image and investigate their influence on ad effectiveness. Technically, the study builds a dynamic model to quantify the effects of advertising on sales; builds a r

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Rück, Daniela. "Greenforce möchte vegane Genuss-Brand etablieren." Lebensmittel Zeitung 74, no. 3 (2022): 48. http://dx.doi.org/10.51202/0947-7527-2022-3-048.

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Goutama, Albertus Edward. "Games Advertising Vs Tv Advertising Which One Is More Effective In Building Brands?" Jurnal STEI Ekonomi 27, no. 1 (2018): 1–9. http://dx.doi.org/10.36406/jemi.v27i1.149.

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There are a many pros and cons regarding which are more effective between TV Advertising and Games Advertising in being a medium of promotion media. As we know TV Advertising and Games Advertising is widely used big companies in promoting a product as well as embed Brand Image and Brand in Mind Set society in general. This article shows a number of pentung points that make TV Advertising is superior to a number of advantages it has , Compared Games Advertising in promoting a product.

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Goutama, Albertus Edward. "Games Advertising Vs Tv Advertising Which One Is More Effective In Building Brands?" Jurnal STEI Ekonomi 27, no. 01 (2018): 1–9. http://dx.doi.org/10.36406/jemi.v27i01.149.

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There are a many pros and cons regarding which are more effective between TV Advertising and Games Advertising in being a medium of promotion media. As we know TV Advertising and Games Advertising is widely used big companies in promoting a product as well as embed Brand Image and Brand in Mind Set society in general. This article shows a number of pentung points that make TV Advertising is superior to a number of advantages it has , Compared Games Advertising in promoting a product.

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Meziou, Rim, and Fatma Besbes. "The Effect of Bi-dimensionality of the Congruity on Consumer Responses." International Journal of Management Excellence 3, no. 1 (2014): 281–87. http://dx.doi.org/10.17722/ijme.v3i1.115.

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This study attempts to provide a better understanding of the functioning of television sponsorship and to determine the effect of the bi-dimensionality of congruity between a sponsor brand and a television program on consumer responses. We used structural equation modeling to validate the theoretical model. The final survey show that the relevant side of the association of a pair (TV program/brand) has a positive effect on brand equity, brand image and attitude towards the brand but the expected side of the association between a program and a sponsor does not influence consumers’ r

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Gabor, Manuela Rozalia, Nicoleta Cristache, and Flavia Dana Oltean. "Romanian Consumer Preferences for Celebrity Endorsement TV Ads for Romanian and Global Apparel Brands." Fibres and Textiles in Eastern Europe 28, no. 6(144) (2020): 8–14. http://dx.doi.org/10.5604/01.3001.0014.3792.

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n the context of contemporary society, the behaviour of the consumer is influenced to a great extent by models that appear in advertisements. Romanian clothing companies should take into account that globally they are competing against top brand companies with proven marketing strategies and which make use of celebrity endorsements in order to increase the value of their brands and to strengthen their image. The research purposes are as follows: (1) to empirically test – by using non-parametric statistics and through a convenience sampling and self-administrative questionnaire – Romanian consu

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Appiah, Edward, and Joseph Atta Danquah. "Designing a Culturally Relevant Television Brand Identity Using Culture-Orientated Design Model." International Journal of Art, Culture and Design Technologies 9, no. 1 (2020): 30–46. http://dx.doi.org/10.4018/ijacdt.2020010103.

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The adoption of digital television broadcasting across the world has heavily affected TV market size and also shifted viewer preferences towards foreign rather than local programmes. The challenge for stakeholders is how to preserve local cultural values in the new digital platforms, where consumers decide what and how they watch. Using Moalosi's culture-orientated model, this qualitative study looks at the extraction and categorization of relevant Ghanaian sociocultural values enshrined in concepts of human dignity that translate into sociocultural values. It analysis and translates the value

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Larysa Rarenko. "ANIMATED 3D GRAPHICS AS VISUAL BRAND COMMUNICATION ON UKRAINIAN TELEVISION." International Journal of Innovative Technologies in Social Science, no. 4(16) (June 30, 2019): 31–36. http://dx.doi.org/10.31435/rsglobal_ijitss/30062019/6540.

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   The research of the use of 3D computer graphics in commercials is conducted based on monitoring of the commercial breaks on TV channels «1+1», «Inter» and «Ukraine» in the years 2015-2017. The TV channels for the research were chosen according to their performance and results of the international and Ukrainian festivals of advertising and TV design, as well as to the percentage of usage of 3D computer graphics in the winning projects. There were 27 round-the-clock monitoring sessions conducted. More than 17 000 commercials were defined and classified based on 3D computer g

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Santos, Mauricio, and Walesska Schlesinger. "When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services." Spanish Journal of Marketing - ESIC 25, no. 3 (2021): 374–91. http://dx.doi.org/10.1108/sjme-11-2020-0201.

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Purpose This paper aims to test the effects of brand experience and brand love on brand loyalty and willingness to pay a premium price in streaming television services. Design/methodology/approach Structural equation modelling was used to assess the proposed theoretical model drawing on data from 220 subscribers of a well-known TV streaming brand services (Netflix). Findings The results revealed that brand experience and brand love have a significant direct impact on brand loyalty and willingness to pay a premium price in streaming TV services. Also, the impact brand experience has on brand lo

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Ha, Louisa, and Sylvia M. Chan‐Olmsted. "Enhanced TV as brand extension: TV viewers' perception of enhanced TV features and TV commerce on broadcast networks' web sites." International Journal on Media Management 3, no. 4 (2001): 202–13. http://dx.doi.org/10.1080/14241270109389969.

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Oh, Sang-Eun and 이현주. "Visual elements of TV advertisements that present Brand Personality, - Focused on TV advertisement -." Journal of Korea Design Forum ll, no. 27 (2010): 287–97. http://dx.doi.org/10.21326/ksdt.2010..27.027.

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Kang,Hyun-Ok. "TV Channel Narrative Motion Brand Identity for Communication." Journal of Digital Design 10, no. 4 (2010): 99–108. http://dx.doi.org/10.17280/jdd.2010.10.4.010.

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Yarnykh, Veronika I. "CORPORATE TV AS A TOOL OF CORPORATE BRAND JOURNALISM." RSUH/RGGU Bulletin. "Literary Theory. Linguistics. Cultural Studies" Series, no. 10 (2022): 73–81. http://dx.doi.org/10.28995/2686-7249-2022-10-73-81.

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The article studies the issues of corporate (brand) journalism as a modern integrated approach to the formation of corporate content. As one of the brand-journalism tools, the article describes modern corporate television. Its use cases for the formation of a versatile media image of the organization are given.

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Guzmán, Francisco, Audhesh K. Paswan, and Robert O. Fabrize. "Crossing the border: changes in self and brands." Journal of Consumer Marketing 34, no. 4 (2017): 306–18. http://dx.doi.org/10.1108/jcm-07-2015-1483.

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Purpose Migration shapes our societies, values, markets, consumption and even the notion of self. The purpose of this paper is to investigate the effect of migration in the perception-of-self and if differences in the perception-of-self influence the perception of brands from the immigrants’ home country – which immigrants often use as a cultural anchor. Design/methodology/approach Using Aaker’s (1997) brand personality scale as a measure of brand image, the authors gather data from Mexico City and the Dallas/Fort Worth metropolitan area. Respondents to an interviewer-administered questionnair

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Qaisar, Dr Abdul Rehman, Dr Bakht Rawan, and Dr Muhammad Sher Juni. "Celebrity Endorsed Advertisements and Its Influence on Brand Choice and Buying Behavior of Females." Journal of Research in Social Sciences 10, no. 2 (2022): 64–73. http://dx.doi.org/10.52015/jrss.10i2.190.

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Celebrity endorsement is considered one of the popular tools of marketing which is used by many brands. The purpose is to involve any famous celebrity in order to promote that specific brand. Present study is designed to explore influence of celebrity endorsed advertisements on brand choice and perception of female students. Using survey research design, data from 300 female respondents is collected through a well-designed questionnaire. Theoretically, present study is based on elaboration likelihood model. In order to draw inferences from collected data, statistical tests such as chi square a

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Becker, Maren, Nico Wiegand, and Werner J. Reinartz. "Does It Pay to Be Real? Understanding Authenticity in TV Advertising." Journal of Marketing 83, no. 1 (2018): 24–50. http://dx.doi.org/10.1177/0022242918815880.

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Marketing managers and creatives alike believe that authenticity is an essential element for effective advertising. However, no common understanding of authenticity in advertising exists, and empirical knowledge about its impact on consumer behavior is limited. In this study, the authors use a comprehensive literature review and qualitative studies to identify four dimensions of authenticity in an advertising context. By examining 323 television ads across 67 brands and four years, they investigate these dimensions’ effects on the sales performance of advertised products. Because the impact of

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Davtyan, Davit, and Isabella Cunningham. "An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials." Journal of Business Research 70 (January 2017): 160–67. http://dx.doi.org/10.1016/j.jbusres.2016.08.023.

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Maulana, Amalia E., and Lexi Z. Hikmah. "Kick Andy, The Oprah Winfrey TV Show of Indonesia." Emerald Emerging Markets Case Studies 4, no. 1 (2014): 1–13. http://dx.doi.org/10.1108/eemcs-08-2013-0162.

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Subject area Social Marketing, Entertainment Education Program. Study level/applicability Postgraduate program. Master in Strategic Marketing and Master in Business Administration. Case overview In the midst of the many TV shows that do not provide enlightenment, Kick Andy TV Show appeared to provide answers to the public unrest. In the spirit of “Watch with Heart” Kick Andy serves Entertainment-Education and Social rarely glimpsed by the television station. Success of Kick Andy TV Show made this brand doing brand extension such as Kick Andy Foundation, Kick Andy Magazine, Kick Andy Enterprise

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Yildirim, Yildirim, and Kenan Aydın. "The Role of Popular TV Series and TV Series Characters in Creating Brand Awareness." Procedia - Social and Behavioral Sciences 62 (October 2012): 695–705. http://dx.doi.org/10.1016/j.sbspro.2012.09.118.

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Geuens, Maggie, Patrick De Pelsmacker, and Michel Tuan Pham. "Do Pleasant Emotional Ads Make Consumers Like Your Brand More?" GfK Marketing Intelligence Review 6, no. 1 (2014): 40–45. http://dx.doi.org/10.2478/gfkmir-2014-0007.

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Abstract Emotionally pleasant TV commercials are often preferred over merely factual ones. A large-scale study of Belgian TV ads confirms this notion and shows that such commercials also create more positive feelings toward the advertised brand. Interestingly, these effects depend on neither the level of involvement associated with the product category nor the type of product. Independent of the perceived creativity of the commercial or its informational value, emotionality had a significant impact on the evaluation of a brand. However, the effects were slightly more pronounced for products th

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Colapinto, Cinzia, and Eleonora Benecchi. "Dynamics and Motivations of Media Marketing: The Role of Globalization and Empowerment." Abstract and Applied Analysis 2014 (2014): 1–9. http://dx.doi.org/10.1155/2014/393168.

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Audience fragmentation, convergence, and technology development have changed consumption patterns and brand communication. Media companies should consider TV series and movies as brands to be exploiting at national/international level. Using a dynamic diffusion model, we analyze the evolution of popularity in a specific country under different hypotheses. Then we propose an optimal decision model which describes the decision maker’s point of view in a two-sided market.

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Romaniuk, Jenni. "The Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and Internet Advertising." Journal of Advertising Research 49, no. 2 (2009): 143–50. http://dx.doi.org/10.2501/s0021849909090187.

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Dixit, Neeraj, and Deepali Bhatnagar. "Product differentiation: a reason to switch the existing brand." Restaurant Business 118, no. 10 (2019): 38–46. http://dx.doi.org/10.26643/rb.v118i10.8890.

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Many researches were conducted in the past on product differentiation. However, very few studies were conducted to investigate the result of product differentiation in retaining and attracting the other brand users. This study was undertaken especially to examine if the differentiation resulted in retaining existing and attracting new customers. For this objective researcher showcased and gave presentation of the TVs in showrooms to the visitors and few volunteers. 3 Showrooms in Delhi were selected to give presentation to existing LED TV users. 470 responses were collected and analysed. The r

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Hackley, Chris, and Amy Rungpaka Hackley. "Advertising at the threshold: Paratextual promotion in the era of media convergence." Marketing Theory 19, no. 2 (2018): 195–215. http://dx.doi.org/10.1177/1470593118787581.

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In the media convergence era, brands are embracing hybrid forms of advertising communication such as branded content, product placement and sponsored TV ‘pods’, brand blogs, shareable video, programmatic advertising, ‘native’ advertising and more, as alternatives to, and extensions of, traditional mass media advertising campaigns. In this article, we draw on Genette’s theory of transtextuality to reframe this phenomenon from a paratextual purview. We suggest that the analogy of the paratext articulates the iterative, ambiguous, participative and intertextual character of much contemporary bran

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Raphael, Tim. "The Body Electric: GE, TV, and the Reagan Brand." TDR/The Drama Review 53, no. 2 (2009): 113–38. http://dx.doi.org/10.1162/dram.2009.53.2.113.

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As host of NBC's General Electric Theater from 1954 to 1962, Ronald Reagan enacted a new relationship between popular culture, corporate capitalism, and electronic media. Through his affiliation with General Electric and the celebrity he achieved through television, Reagan played an instrumental role in promoting the re-branding of the imagined community of the American nation as a republic of consumption. This phase of Reagan's career was a crucible for the formation of his political persona and political base.

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Hsu, Pi-Fang, Hung-Yu Chueh, and Chia-Wen Tsai. "Developing and Implementing a Selection Model of Brand TV Commercial Script for a Real Estate Agency." International Journal of Customer Relationship Marketing and Management 6, no. 2 (2015): 48–69. http://dx.doi.org/10.4018/ijcrmm.2015040104.

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When enterprises want to gain visibility in the short term, the fastest way is through the TV media, with a penetration rate of 90%, to reach as many consumers possible. To ensure the optimal allocation of the media budget, the content of an enterprise's TV commercial should be well-grounded in the principles of advertising effectiveness. This study develops a model to aid businesses' selection of TV commercial scripts and the model is divided into two parts using the example of a real estate agency. The first is to build suitable criteria to evaluate TV commercial script via an analysis of re

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Marušić, Tajana, and Tihomir Vranešević. "Challenges of navigating brands through social media." Ekonomski pregled 72, no. 3 (2021): 413–30. http://dx.doi.org/10.32910/ep.72.3.4.

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Creating and maintaining a successful brand has always been a longterm activity that required skills, knowledge, financial means and time. The success of global brands did not happen over time, and it seems that before social media there was always something precious that brand`s had – time. Time to communicate, time to create marketing campaigns, time to grow and evolve. Today, in the time of social media – there is everything but the time. Communication between consumers and brands is fast, global, and exposed for everyone to see and comment thanks to social media. Brands are more vulnerable

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Bodet, Guillaume, Hui (Eric) Geng, Nicolas Chanavat, and Chengcheng Wang. "Sport brands' attraction factors and international fans." Sport, Business and Management: An International Journal 10, no. 2 (2020): 147–67. http://dx.doi.org/10.1108/sbm-12-2018-0107.

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PurposeThe overall aim of this study is to improve our understanding of the strength of attraction factors of professional football club brands with foreign fans, and of the influence of demographics and individual characteristics on the influence of these factors in the context of sport spectatorship services.Design/methodology/approachThis research was based on a quantitative study surveying 1,160 Chinese fans of English Premier League clubs and its results were produced through exploratory and confirmatory factor analyses. They identify the relative importance of 21 organisation– (e.g. star

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Lovett, Mitchell J., Renana Peres, and Linli Xu. "Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth." Quantitative Marketing and Economics 17, no. 3 (2019): 215–55. http://dx.doi.org/10.1007/s11129-019-09211-9.

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Abstract Paid media expenditures could potentially increase earned media exposures such as social media posts and other word-of-mouth (WOM). However, academic research on the effect of advertising on WOM is scarce and shows mixed results. We examine the relationship between monthly Internet and TV advertising expenditures and WOM for 538 U.S. national brands across 16 categories over 6.5 years. We find that the average implied advertising elasticity on total WOM is small: 0.019 for TV, and 0.014 for Internet. On the online WOM (measured volume of brand chatter on blogs, user-forums, and Twitte

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Zhang, Yating. "On the Advantages and Disadvantages and Approaches of Implanted Advertising in Films and TV Dramas." Frontiers in Humanities and Social Sciences 2, no. 11 (2022): 73–77. http://dx.doi.org/10.54691/fhss.v2i11.2778.

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"Product placement" refers to an advertising method that integrates the representative audio-visual brand symbols of products and services into film, television or stage products, leaving a considerable impression on the audience to achieve marketing purposes. "Product placement" is a form of advertising that has emerged with the development of movies, TV, games, etc. It refers to the deliberate insertion of products or representations of merchants in film and television plots and games, so that audiences can stay on the products and brands. impressions for marketing purposes. Product placemen

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Hills, Matt. "Cult TV Revival: Generational Seriality, Recap Culture, and the “Brand Gap” of Twin Peaks: The Return." Television & New Media 19, no. 4 (2017): 310–27. http://dx.doi.org/10.1177/1527476417742976.

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By exploring one case study of a cult TV revival after decades off-air— Twin Peaks: The Return (Showtime, 2017)—this article defines and then focuses on generational seriality. I consider how the gap of twenty-six years between 1990s Twin Peaks and The Return has impacted on its resurrection by reading new Twin Peaks for its representations of aging and loss. I further consider how fantastical connotations of dementia via the figure of Dougie Jones/Dale Cooper (Kyle MacLachlan) generate a “brand gap” between new and old Twin Peaks. Finally, I address how recap culture has shaped The Return’s g

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Rawani, Meenakshi, Ashwini K. Awasthi, and Siddhartha Sarkar. "Evo TV." Emerald Emerging Markets Case Studies 6, no. 1 (2016): 1–18. http://dx.doi.org/10.1108/eemcs-06-2015-0101.

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Subject area Marketing. Study level/applicability Post Graduate. Case overview Rajiv Bapna and Pradeep Bapna co-founded Allied Electronics & Magnetics Limited (widely known as Amkette) in the year 1985 for the production of floppy diskettes in India. By the year 1995, Amkette was the largest selling floppy diskette brand in India. With the advent of new technology in storage media sale of floppy diskette observed a constant decline. By the end of year 2004, floppy diskettes completely vanished from the market. Amkette anticipated the changes in the computer peripherals market and introduce

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Fossen, Beth L., and David A. Schweidel. "Social TV: How Social Media Activity Interacts With TV Advertising." GfK Marketing Intelligence Review 9, no. 2 (2017): 30–35. http://dx.doi.org/10.1515/gfkmir-2017-0015.

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Abstract Social TV is the simultaneous consumption of television alongside social media chatter about the programming. This topic is highly relevant for marketers. Usually it is considered as a bad thing for TV advertisers. While there can be distraction from the ads, marketers can also benefit from positive effects. Consumers’ multiscreen activities can be used to attract more viewers, to leverage TV campaigns and to increase sales. This chatter creates free exposure for the brand online, extends the reach of television ad campaigns to the online space, and offers real-time feedback to advert

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Ma’rifah, Ulfatul. "HOW CHILDREN PERCEIVE FOOD ADVERTISEMENTS ON TV: A SEMIOTICS ANALYSIS." DIDAKTIKA : Jurnal Pemikiran Pendidikan 26, no. 1 (2020): 49. http://dx.doi.org/10.30587/didaktika.v26i1.1465.

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In digital era, advertising can reach people wider than before. Children are one of targeted consumers for food advertisements. Everyday children are shown by food advertisements while they are watching TV. These advertisements functioned both to deliver and utilize a wide variety of meaning, symbols and message called semiotics. Moreover, children are treated with variety of signs and symbols, but they have different ways of interpreting them.. This study investigated ten children (8-to-10 years old) to know about their perception towards food advertisements. Using semiotics analysis research

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Moscardi, Iuri. "Il brand Gomorra: Dal romanzo alla serie TV, Giuliana Benvenuti (2018)." Journal of Italian Cinema & Media Studies 8, no. 3 (2020): 455–58. http://dx.doi.org/10.1386/jicms_00041_5.

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Hills, Matt. "LEGO Dimensions meets Doctor Who: Transbranding and New Dimensions of Transmedia Storytelling?" Revista ICONO14 Revista científica de Comunicación y Tecnologías emergentes 14, no. 1 (2016): 8–29. http://dx.doi.org/10.7195/ri14.v14i1.942.

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This article explores how the ‘toys-to-life’ videogame LEGO Dimensions (WarnerBros. Interactive Entertainment/Traveller’s Tales/The LEGO Group, 2015) mashes upmany different franchise storyworlds and brands. Specifically, I focus on how DoctorWho (BBC, 1963—), the British TV science fiction series, is licensed and transmediallyengaged with in Dimensions. I consider how the transbranding of LEGO Dimensionsappears to co-opt children’s “transgressive play” (Nørgård and Toft-Nielsen, 2014)by combining intellectual properties, but actually continues to operate according tologics of shared corporate

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Blankson, Charles, Stavros P. Kalafatis, Stanley Coffie, and Markos H. Tsogas. "Comparisons of media types and congruence in positioning of service brands." Journal of Product & Brand Management 23, no. 3 (2014): 162–79. http://dx.doi.org/10.1108/jpbm-12-2013-0466.

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Purpose – The purpose of this paper is to undertake a comparative examination of the media types used in projecting positioning strategies of service brands, and to establish whether there is evidence of congruence/fit between managerial decisions, adopted communications and target audience perceptions of positioning strategies of the brands. The relative congruence among intended, conveyed and perceived brand positions is an important research task. Also, how to ensure such synergy and minimize incongruence is an important research question both to theory and to practice. Design/methodology/a

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Pereira Junior, Alfredo Eurico Vizeu, Tenaflae Da Silva Lordêlo, and Priscila Muniz de Medeiros. "TV journalism and convergence: towards a news casting group brand?" Brazilian Journalism Research 8, no. 2 (2012): 28–43. http://dx.doi.org/10.25200/bjr.v8n2.2012.467.

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Nugroho, Widhi. "PELATIHAN PEMANFAATAN VIDEO MARKETING MELALUI INSTAGRAM TV (IGTV) SEBAGAI PENGUATAN PRODUK/BRAND KOPI ARABIKA KALIANGKRIK MAGELANG." PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT 3 (February 17, 2021): 28–35. http://dx.doi.org/10.33153/semhas.v3i0.134.

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The use of Instagram by the Mekar Lestari Farmer Group started about 2 years ago. However, the content on Instagram with the kopi_arabika_magelang account only focuses on media documentation and publication of farmer group activities. Starting from this, it is necessary to use social media such as Instagram and Instagram TV (IGTV) with the aim of managing the promotion and marketing of coffee products with the Kaliangkrik Coffee brand. This is necessary to remember the power of social media as a means of promotion and marketing product are very effective. By actively involving members of the M

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Lobschat, Lara, Ernst C. Osinga, and Werner J. Reinartz. "What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements." Journal of Marketing Research 54, no. 6 (2017): 901–13. http://dx.doi.org/10.1509/jmr.14.0625.

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Many firms are allocating increasing parts of their advertising budgets to banner advertising. Yet, for firms that predominantly sell offline, existing research provides little guidance on online advertising decisions. In this study, the authors analyze the impact of banner advertising on consumers’ online and offline behavior across multiple distinct campaigns for one focal firm, which predominantly sells through the offline channel. Results suggest that banner and TV advertising increase website visit incidence for consumers who have not visited the focal firm's website in the previous four

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Aprilliani, Rizka, and Muhammad Gafar Yoedtadi. "Pengaruh Brand Image Judul Program terhadap Minat Menonton Program Talkshow Tonight Show Net TV." Prologia 4, no. 1 (2020): 53. http://dx.doi.org/10.24912/pr.v4i1.6428.

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Brand image is the perception and belief held by consumers, such as those in association and embedded in consumers memories. While the notion of interest is the tendency of someone to pay attention to some activities or activities that are liked by individuals. Tonight Shows a program that has an interest in watching the influence of the appearance of the program, and the host of the Tonight Show. This study uses quantitative survey methods for respondents in Taman Royal 2, Tangerang City. The results showed the effect of brand image on the interest in watching the Tonight Show talkshow progra

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