Relevant bibliographies by topics / TV spots

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'TV spots'

Author: Grafiati
Published: 4 June 2021
Last updated: 13 February 2022

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Journal articles on the topic "TV spots"

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Rubenzahl, Lauren. "The Bright Spots of Kids' TV." Scientific American 304, no. 1 (2011): 28. http://dx.doi.org/10.1038/scientificamerican0111-28.

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Hubert, Michael. "Ejaculatio praecox — TV-Spots brechen Tabu." Uro-News 18, no. 1 (2014): 47. http://dx.doi.org/10.1007/s00092-014-0023-0.

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Konrad, Jörg, and Daniela Rück. "Anpfiff für die TV-Werbeaktivitäten." Lebensmittel Zeitung 73, no. 20 (2021): 40. http://dx.doi.org/10.51202/0947-7527-2021-20-040.

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Im Vorfeld der Fußball-Europameisterschaft laufen die ersten TV-Spots an. Händler wie Rewe und Netto legen ihre Kampagnen allerdings breiter an. So laufen sie nicht Gefahr, wie 2020 bei dem verschobenen Event, vorzeitig vom Platz gestellt zu werden.
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Velásquez-de-León, Isabel-Francis. "Treatment of women image in Venezuelan TV spots." Comunicar 13, no. 26 (2006): 137–41. http://dx.doi.org/10.3916/c26-2006-21.

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This paper is a descriptive research about the women image in Venezuelan TV spots, through the analysis of roles, gender stereotypes and physical features. They show the predominance of sensual women, their reclusion in domestic environments and the representation of white, young and brunette women. Este trabajo recoge una investigación descriptiva acerca de la imagen de la mujer en los comerciales venezolanos a través del análisis de los roles, estereotipos de género y características físicas. Arroja el predominio de la mujer sensual, el confinamiento de la mujer al entorno doméstico y la rep
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Viola, Loredana. "Wahrnehmung und Wirkung von TV-Spots – Eine Blickregistrierungsstudie." der markt 49, no. 2 (2010): 123–24. http://dx.doi.org/10.1007/s12642-010-0032-9.

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Benoit, William L., and Jordan L. Compton. "A Functional Analysis of 2012 Presidential Primary TV Spots." American Behavioral Scientist 58, no. 4 (2013): 497–509. http://dx.doi.org/10.1177/0002764213506209.

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Albino Rubim, Antonio, and Andréa Cristiana Santos. "Os partidos na tv: uma análise dos spots não-eleitorais." Revista FAMECOS 6, no. 10 (2008): 129. http://dx.doi.org/10.15448/1980-3729.1999.10.3036.

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Holtz-Bacha, Christina, and Bengt Johansson. "Through the Party Lens: How Citizens Evaluate TV Electoral Spots." Journal of Political Marketing 13, no. 4 (2014): 291–306. http://dx.doi.org/10.1080/15377857.2012.728188.

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Benetti, Liliane. "Samuel Beckett e Stan Douglas: aproximações pontuais." Eutomia 1, no. 20 (2018): 139. http://dx.doi.org/10.19134/eutomia-v1i20p139-152.

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Este texto parte de pistas deixadas em Goodbye Pork-Pie Hat (1988), ensaio do artista visual canadense Stan Douglas sobre Film e as peças para televisão de Samuel Beckett, e pretende discutir a recorrência de alguns procedimentos beckettianos na produção de Douglas, especialmente nas séries Television Spots (1987-88) e Monodramas (1991). Palavras-chave: Samuel Beckett; peças para TV; artes visuais contemporâneas; multimídia Abstract: This short text has as its starting point some clues left in Goodbye Pork-Pie Hat (1988), essay by Canadian visual artist Stan Douglas on Film and TV pieces by Sa
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Rück, Daniela. "Lay’s-Kampagne soll Fußballfieber wecken." Lebensmittel Zeitung 73, no. 16 (2021): 52. http://dx.doi.org/10.51202/0947-7527-2021-16-052-1.

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Neu-Isenburg. PepsiCo trommelt anlässlich der Uefa-Championsleage 2021 mit einer globalen Kampagne für seine Chipsmarke Lay’s. Dank diverser TV- und Online-Spots sowie POS-Aktionen soll im Handel Fußballstimmung aufkommen.
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Dissertations / Theses on the topic "TV spots"

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Khang, Hyoungkoo. "Cross cultural study on videostyle of televised political TV spots and presidential debates between the U.S. and South Korea." [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0013103.

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Michelfeit, Radek. "Cílení reklamy v televizním vysílání." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113256.

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The thesis is firstly focused on television broadcasting. The author briefly describes the development of television broadcasting and the market specifics of TV stations. Then he describes the operation as well as financing issues of TV stations. The commercial broadcasters are dependent on revenues from advertising, so this issue is appropriately emphasized in the thesis. Then the thesis deals with targeted advertising on television from the perspective of advertisers. It describes their approach to targeted marketing, the criteria for selecting appropriate media for advertising message, suit
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Venegas, Salinas Valeria María. "¡Me pareció ver un lindo famosito! : el insight de los adultos jóvenes entre 21 y 26 años que permite la inclusión de celebridades en spots de tv, entre el 2010 y 2014 en Lima Metropolitana." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2015. http://tesis.pucp.edu.pe/repositorio/handle/123456789/6647.

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Cuando comenzó el cine sonoro, muchas películas que se exportaban de Hollywood al resto del mundo, como Drácula de 1931, fueron llevadas a distintos países donde la lengua natal no era el inglés. En aquella época no existían los subtítulos, así que la solución era volverla a filmar en distintos idiomas, entre ellos el español. Bela Lugosi, el actor que encarnaba a Drácula en la versión original, se hizo famoso gracias a ese papel no solo por su forma de actuar, sino también por su acento húngaro que le daba un aspecto más tenebroso al personaje. Sin embargo, la versión en español de est
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Martinez, Ramos Banessa. "Los arquetipos masculinos en la gestión estratégica de la imagen de marca AXE, presentados en los spots de TV de señal abierta, dirigido a jóvenes de 15 a 25 años de edad del NSE B de Lima Metropolitana. Casos: «Transpirar nunca perder tu estilo jamás» y «Tú tienes lo Tuyo»." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/623373.

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Analizará los diversos modelos de identidades masculinas representadas durante los primeros años del siglo XXI. Es decir, cómo se representan estas construcciones socioculturales de género, y que alternativas identitarias al modelo de masculinidad hegemónica se manifiestan en la publicidad. Además se trata también de observar cómo estas nuevas identidades masculinas que surgen, evolucionan y se desarrollan en una sociedad en bastante cambio. Además, abarcaremos algunas teorías de cómo la publicidad refleja los arquetipos de la imagen de estos jóvenes masculinos. También se develará cuál es la
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fröjdh, daniel. "Data och Tv-spel : Data och tv-spels påverkan på ungdomar." Thesis, Karlstad University, Faculty of Social and Life Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-1585.

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<p>The purpose of this study is to investigate in what extension students experience that computer and videogames affect them. I have chosen to focus on the physical, mental and social affect that this activity might bring them. I have also examined how much time the students spends in front of the computer or the videogame and in which social context they play.</p><p>The method I have chosen to use is a quantitative opinion poll which I used in three classes of the later junior high and I have also conducted five qualitative interviews.</p><p>The conclusions I have drawn from this investigati
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Allansson, Rasmus. "Arena Sports in Stereo Versus Binaural - Rating and Important Attributes." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-84250.

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Although a majority of the listening is done on headphones today, most, if not all, televised arena sports is still mixed for loudspeakers. By providing binaural audio for headphones listening, the qualities of surround sound could potentially be experienced on headphones. To find out if this holds true, 13 subjects with experience of critical listening agreed to perform a listening test where they were asked to rate four attributes of which preference is one. To the rating of preference, they also had to argue for their thinking. Lastly, further attributes and qualities was collected to find
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Price-Rhea, Kelly. "TV Commentators on Women’s Golf: Are We Being Framed?" Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/2758.

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Forsyth, Rosin Nina, and Emma Öhling. "Jens är het och Anja kämpar : En jämförelse av genusrepresentationen i SVT:s Sportspegeln och Lilla sportspegeln." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-16885.

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This report is an analysis of the gender representation in Swedish sports media, a comparison between sport in public service television for adults and children. The study explores the differences between the number of male and female sports in the matter of air time and also the number of male and female appearances in the TV shows. The programs studied in this report are the Swedish SVT’s Sportspegeln and Lilla sportspegeln.  When we began this analysis we were under the impression that men would be over-represented, but that representation in sports television for children would be more gen
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Andersson, Jonna, and Jonathan Neselrot. "Vem syns i rutan? : En studie över SVT:s och TV4:s sportsändningar ur ett genusperspektiv." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10412.

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This report is an analysis from a gender perspective of more than three hundred minutes in sports broadcasting on SVT and TV4. The study explains how air time is divided between male and female athletes as well as which sports, male or female, get the most air time. The sports are also categorized according to attitudes about the sports being masculine, feminine or neutral. In this way the study also shows the categories of sports that are given the most airtime. Our view before the study was that from a media perspective, the Swedish sports world was very male dominated. The results show that
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Venturini, Micheli. "Educação, TV digital e mídia esportiva: um sinal de qualidade?" reponame:Repositório Institucional da UFBA, 2009. http://www.repositorio.ufba.br/ri/handle/ri/11080.

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Submitted by Edileide Reis (leyde-landy@hotmail.com) on 2013-05-06T14:33:20Z No. of bitstreams: 1 Micheli Venturini.pdf: 833063 bytes, checksum: effa75407225aa81763c14a3657ee35e (MD5)<br>Approved for entry into archive by Maria Auxiliadora Lopes(silopes@ufba.br) on 2013-05-17T15:45:21Z (GMT) No. of bitstreams: 1 Micheli Venturini.pdf: 833063 bytes, checksum: effa75407225aa81763c14a3657ee35e (MD5)<br>Made available in DSpace on 2013-05-17T15:45:21Z (GMT). No. of bitstreams: 1 Micheli Venturini.pdf: 833063 bytes, checksum: effa75407225aa81763c14a3657ee35e (MD5) Previous issue date: 2009<br>Ess
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Books on the topic "TV spots"

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Viktoria, Radler, and Bermoser Katharina, eds. Wahrnehmung und Wirkung von TV-Spots: Eine Blickregistrierungsstudie. Facultas.WUV, 2010.

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Brown, Brian. TV: A novel. Crown Publishers, 2001.

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TV: A novel. Crown Publishers, 2001.

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Chuck, Stogel, and Ward Julie, eds. USA sports traveler's and TV viewer's golf tournament guide. Macmillan USA, 1995.

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Fascination og forretning i dansk tv-sport. Aarhus Universitetsforlag, 2013.

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Scholz, Rolf. Konvergenz im TV-Sport: Eine komparative Studie des "Dualen Fernsehsystems". Vistas, 1993.

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Kaymer, Jay. The beginner's guide to TV football. Twilight Times Books, 2005.

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Pino, Frisoli, ed. Sport in TV: Storia e storie dalle origini a oggi. Rai Eri, 2010.

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Hold on, honey, I'll take you to the hospital at halftime: Confessions of a TV sports junkie. Atlantic Monthly Press, 1993.

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Freeman, Michael. ESPN: The uncensored history. Taylor Trade Pub., 2001.

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Book chapters on the topic "TV spots"

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Lassek, Karl-Reiner, and Peter Herzog. "TV-Spots." In ALLES was Sie schon immer über WERBUNG wissen wollten. Gabler Verlag, 1996. http://dx.doi.org/10.1007/978-3-322-92991-4_13.

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Seehaus, Christoph. "Klassik trifft digital: Reichweitenoptimierung durch Verlängerung von TV-Spots auf YouTube." In Video-Marketing mit YouTube. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-10257-9_7.

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Blackshaw, Ian S. "Sports TV Rights Agreements." In Sports Marketing Agreements: Legal, Fiscal and Practical Aspects. T. M. C. Asser Press, 2011. http://dx.doi.org/10.1007/978-90-6704-793-7_13.

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Parrish, Richard, and Samuli Miettinen. "Sports Broadcasting In Community Law." In TV Rights and Sport. T.M.C. Asser Press, 2009. http://dx.doi.org/10.1007/978-90-6704-487-5_2.

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Thomas, Graham. "Sports TV Applications of Computer Vision." In Visual Analysis of Humans. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-997-0_28.

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Werkers, Evi, Katrien Lefever, and Peggy Valcke. "One World One Dream? Sports Blogging at The Beijing Olympic Games." In TV Rights and Sport. T.M.C. Asser Press, 2009. http://dx.doi.org/10.1007/978-90-6704-487-5_8.

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Fastovets, Mykyta, Jean-Yves Guillemaut, and Adrian Hilton. "Estimating Athlete Pose from Monocular TV Sports Footage." In Computer Vision in Sports. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-09396-3_8.

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Still, Mary, Kate Jordan, and Toby Ryston-Pratt. "Tv Rights Related To Major Sports Events: The Example Of The Olympic Games." In TV Rights and Sport. T.M.C. Asser Press, 2009. http://dx.doi.org/10.1007/978-90-6704-487-5_9.

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Andriychuk, Oles. "The Legal Nature Of Premium Sports Events: ‘IP or Not IP — That Is The Question’." In TV Rights and Sport. T.M.C. Asser Press, 2009. http://dx.doi.org/10.1007/978-90-6704-487-5_7.

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Andriychuk, Oles. "Whether The European Model Of Essential Facilities Doctrine Might Be Applied To The Contemporary Telecasting Of Premium Sports Content?" In TV Rights and Sport. T.M.C. Asser Press, 2009. http://dx.doi.org/10.1007/978-90-6704-487-5_6.

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Conference papers on the topic "TV spots"

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Fallani, Fabrizio De Vico, Fabio Babiloni, Febo Cincotti, et al. "Neural Basis For Cortical-Network Responses To TV Spots: a High Resolution EEG study." In 2007 Joint Meeting of the 6th International Symposium on Noninvasive Functional Source Imaging of the Brain and Heart and the International Conference on Functional Biomedical Imaging. IEEE, 2007. http://dx.doi.org/10.1109/nfsi-icfbi.2007.4387743.

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Tan, Kang. "Sports TV Rights Sales Analysis." In 2015 International Conference on Social Science, Education Management and Sports Education. Atlantis Press, 2015. http://dx.doi.org/10.2991/ssemse-15.2015.590.

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Campr, Pavel, Milan Herbig, Jan Vanek, and Josef Psutka. "Sports video classification in continuous TV broadcasts." In 2014 12th International Conference on Signal Processing (ICSP 2014). IEEE, 2014. http://dx.doi.org/10.1109/icosp.2014.7015083.

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Koga, Tatsuo, Yuji Yamamoto, Ryosuke Ohtsuki, and Satoru Matsumoto. "Digest Playback Technology for TV Sports Programs." In 2007 Digest of Technical Papers International Conference on Consumer Electronics. IEEE, 2007. http://dx.doi.org/10.1109/icce.2007.341448.

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Fastovets, Mykyta, Jean-Yves Guillemaut, and Adrian Hilton. "Athlete Pose Estimation from Monocular TV Sports Footage." In 2013 IEEE Conference on Computer Vision and Pattern Recognition Workshops (CVPRW). IEEE, 2013. http://dx.doi.org/10.1109/cvprw.2013.152.

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Yu, Yiqing, Huayong Liu, Hongbin Wang, and Dongru Zhou. "Content-based TV sports video retrieval using multimodal analysis." In Third International Symposium on Multispectral Image Processing and Pattern Recognition, edited by Hanqing Lu and Tianxu Zhang. SPIE, 2003. http://dx.doi.org/10.1117/12.539877.

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Marra, Gustavo. "Mobile TV Services in Sports Arenas — A New Business Model for New Mobile TV Services." In SMPTE Technical Conference. IEEE, 2011. http://dx.doi.org/10.5594/m001084.

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Aguilar, Marc, Sergi Fernández, and David Cassany. "Analysis of User Behavior with a Multicamera HbbTV App in a Live Sports Event." In TVX'16: ACM International Conference on Interactive Experiences for TV and Online Video. ACM, 2016. http://dx.doi.org/10.1145/2932206.2932210.

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Vasudevan, Venu, Jehan Wickramasuriya, Siqi Zhao, and Lin Zhong. "Is Twitter a good enough social sensor for sports TV?" In 2013 IEEE International Conference on Pervasive Computing and Communications Workshops (PerCom Workshops 2013). IEEE, 2013. http://dx.doi.org/10.1109/percomw.2013.6529478.

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"Electronic Monitor for Monitoring TV Viewing Time - Description and Significance." In International Congress on Sports Science Research and Technology Support. SCITEPRESS - Science and and Technology Publications, 2013. http://dx.doi.org/10.5220/0004636600910094.

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