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Dissertations / Theses on the topic 'TV spots'

Author: Grafiati

Published: 4 June 2021

Last updated: 13 February 2022

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1

Khang, Hyoungkoo. "Cross cultural study on videostyle of televised political TV spots and presidential debates between the U.S. and South Korea." [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0013103.

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Michelfeit, Radek. "Cílení reklamy v televizním vysílání." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113256.

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The thesis is firstly focused on television broadcasting. The author briefly describes the development of television broadcasting and the market specifics of TV stations. Then he describes the operation as well as financing issues of TV stations. The commercial broadcasters are dependent on revenues from advertising, so this issue is appropriately emphasized in the thesis. Then the thesis deals with targeted advertising on television from the perspective of advertisers. It describes their approach to targeted marketing, the criteria for selecting appropriate media for advertising message, suit

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Venegas, Salinas Valeria María. "¡Me pareció ver un lindo famosito! : el insight de los adultos jóvenes entre 21 y 26 años que permite la inclusión de celebridades en spots de tv, entre el 2010 y 2014 en Lima Metropolitana." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2015. http://tesis.pucp.edu.pe/repositorio/handle/123456789/6647.

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Cuando comenzó el cine sonoro, muchas películas que se exportaban de Hollywood al resto del mundo, como Drácula de 1931, fueron llevadas a distintos países donde la lengua natal no era el inglés. En aquella época no existían los subtítulos, así que la solución era volverla a filmar en distintos idiomas, entre ellos el español. Bela Lugosi, el actor que encarnaba a Drácula en la versión original, se hizo famoso gracias a ese papel no solo por su forma de actuar, sino también por su acento húngaro que le daba un aspecto más tenebroso al personaje. Sin embargo, la versión en español de est

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Martinez, Ramos Banessa. "Los arquetipos masculinos en la gestión estratégica de la imagen de marca AXE, presentados en los spots de TV de señal abierta, dirigido a jóvenes de 15 a 25 años de edad del NSE B de Lima Metropolitana. Casos: «Transpirar nunca perder tu estilo jamás» y «Tú tienes lo Tuyo»." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/623373.

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Analizará los diversos modelos de identidades masculinas representadas durante los primeros años del siglo XXI. Es decir, cómo se representan estas construcciones socioculturales de género, y que alternativas identitarias al modelo de masculinidad hegemónica se manifiestan en la publicidad. Además se trata también de observar cómo estas nuevas identidades masculinas que surgen, evolucionan y se desarrollan en una sociedad en bastante cambio. Además, abarcaremos algunas teorías de cómo la publicidad refleja los arquetipos de la imagen de estos jóvenes masculinos. También se develará cuál es la

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fröjdh, daniel. "Data och Tv-spel : Data och tv-spels påverkan på ungdomar." Thesis, Karlstad University, Faculty of Social and Life Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-1585.

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<p>The purpose of this study is to investigate in what extension students experience that computer and videogames affect them. I have chosen to focus on the physical, mental and social affect that this activity might bring them. I have also examined how much time the students spends in front of the computer or the videogame and in which social context they play.</p><p>The method I have chosen to use is a quantitative opinion poll which I used in three classes of the later junior high and I have also conducted five qualitative interviews.</p><p>The conclusions I have drawn from this investigati

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Allansson, Rasmus. "Arena Sports in Stereo Versus Binaural - Rating and Important Attributes." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-84250.

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Although a majority of the listening is done on headphones today, most, if not all, televised arena sports is still mixed for loudspeakers. By providing binaural audio for headphones listening, the qualities of surround sound could potentially be experienced on headphones. To find out if this holds true, 13 subjects with experience of critical listening agreed to perform a listening test where they were asked to rate four attributes of which preference is one. To the rating of preference, they also had to argue for their thinking. Lastly, further attributes and qualities was collected to find

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Price-Rhea, Kelly. "TV Commentators on Women’s Golf: Are We Being Framed?" Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/2758.

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Forsyth, Rosin Nina, and Emma Öhling. "Jens är het och Anja kämpar : En jämförelse av genusrepresentationen i SVT:s Sportspegeln och Lilla sportspegeln." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-16885.

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This report is an analysis of the gender representation in Swedish sports media, a comparison between sport in public service television for adults and children. The study explores the differences between the number of male and female sports in the matter of air time and also the number of male and female appearances in the TV shows. The programs studied in this report are the Swedish SVT’s Sportspegeln and Lilla sportspegeln. When we began this analysis we were under the impression that men would be over-represented, but that representation in sports television for children would be more gen

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Andersson, Jonna, and Jonathan Neselrot. "Vem syns i rutan? : En studie över SVT:s och TV4:s sportsändningar ur ett genusperspektiv." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10412.

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This report is an analysis from a gender perspective of more than three hundred minutes in sports broadcasting on SVT and TV4. The study explains how air time is divided between male and female athletes as well as which sports, male or female, get the most air time. The sports are also categorized according to attitudes about the sports being masculine, feminine or neutral. In this way the study also shows the categories of sports that are given the most airtime. Our view before the study was that from a media perspective, the Swedish sports world was very male dominated. The results show that

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Venturini, Micheli. "Educação, TV digital e mídia esportiva: um sinal de qualidade?" reponame:Repositório Institucional da UFBA, 2009. http://www.repositorio.ufba.br/ri/handle/ri/11080.

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Stieberová, Šárka. "Etické prvky v reklamě." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-135411.

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The diploma paper is concerned with the occurrence of ethic issues in advertising. The aim of the paper is to find out whether morality or immorality of the adverting is perceived. After all, the advertising has become a part of our lives. It appeals to our senses and influences human behaviour. Thus, the advertising needs to be monitored. It may seem that the advertising is a category on its own. There are no restrictions applied in the advertising. Every advertising agency has an opportunity to create any kind of advertising. However, this is not true. Some efforts are made through the Counc

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Gert, Johan. "TV-marknaden för sändningsrättigheter kopplade till sportevenemang : En spelteoretisk analys." Thesis, Linköping University, Department of Management and Economics, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1825.

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<p>Background: Sporting events conveyed by the TV medium affect people and can give many unforgettable experiences. Sport may be synonymous with excitement and drama or just serve as entertainment. Through TV broadcasts from different sporting events, millions of televiewers all over the world have enjoyed athletic feats of extreme top class. TV broadcast sport always attracts a great number of viewers, also in Sweden. The prices of broadcasting rights to sporting events have risen strongly during the last decade, much as a consequence of the increasing competition between different TV compani

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Fyrvald, Niklas. "Usage patterns of a sports relatedsecond screen application : A qualitative case study during live sport games." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169645.

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De senaste åren har trenden att använda en second screen i samband med tv-tittande ökat till följd av den ökade användningen av smartphones och surfplattor. Det ökade second screen-användandet medför att innehållet som visas på tv får mindre uppmärksamhet av tittarna. En möjlig lösning för att motverka detta är så kallade programspecifika second screen-applikationer som syftar till att komplettera innehållet som visas på tv och ge tittaren ett mervärde. Denna rapport syftar till att identifiera användningsmönster för en programspecifik second screen-applikation som används under livesända isho

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Rodrigues, João Paulo Maia. "O Espetáculo no Jornalismo Desportivo. O caso do Globo Esporte, da TV Globo." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2021. http://hdl.handle.net/10400.5/21435.

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Dissertação de Mestrado em Comunicação Social, vertente de Jornalismo<br>O jornalismo desportivo tem em sua essência características espetaculares. A dramatização sem roteiro do desporto e a televisão, que utiliza a imagem e o som para construir nossa “realidade”, intensificaram o uso do espetáculo nesta editoria. Propomos compreender como o espetáculo é valorado, quer ao nível de conteúdo como da formatação, para potencializar o cariz do infotainment no programa desportivo diário Globo Esporte, da TV Globo. Metodologicamente, foram utilizadas as técnicas de investigação de Análise de Conteúdo

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Lundblad, Björn, and Johan Bagewitz. "Från ”hög och fin” till ”se upp på Gerrard” : En kvalitativ textanalys med fokus på förändring i TV-fotbollsgenren." Thesis, Växjö University, School of Social Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-6007.

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<h1>Abstract</h1><p> </p><p>Our intent with this study was to find out what changes have been made during the last 30 years in the way that the media reports from certain events. We choose to study the world of football and specially the Swedish national team and it’s relationship to the Swedish television medium in the World Cup of 1974 and the World Cup of 2006.</p><p> </p><p>The study mainly focuses on the differences in commentary and in the production from both of the championships. We used Keith Selby and Ron Cowdery’s book <em>How to study television</em> and Mats Ekström and Lars-Åke L

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Lundbjörk, Henrik, and Stefanie Wessberg. "Letandet efter en ny Zlatan : En kvalitativ undersökning av tv-programmet I Zlatans fotspår." Thesis, Linnaeus University, School of Social Sciences, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5558.

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<p>The aim of this study is to find out how the tv-program I Zlatans fotspår (English: In Zlatan's footprints) broadcasted on Swedish public service television represent the participating young players and the Swedish football player Zlatan Ibrahimović. Our question formulation reads as follows:</p><p>– How is the participating youths being represented in the tv-program I Zlatans fotspår?</p><p>– How is the football player Zlatan Ibrahimović being represented in the tv-program I Zlatans fotspår?</p><p> </p><p>Our thesis is qualitative and in order to find out how the participants

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Lagesson, Amanda. "Är tävlingen jämställd? : En kvalitativ innehållsanalys om hur män och kvinnor framställs i tv-programmet Superstars." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-79165.

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The aim of this study is to examine how men and women are portrayed in sports in television and to get the answer to whether it is equal or not between the genders. The question examined is: Which stereotypical portrayals of men and women were noticed in the tv-show Superstars? Which stereotypical portrayals in the tv-show Superstars are masculine and feminine? By using a qualitative content analysis and two categories: words and expressions and behavior and context, the author studied one season to find differences. The findings showed that men and women portrayed their opposites. The men wer

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Bueno, Noemi Correa. "A (in)visibilidade das mulheres em programas esportivos de tv: um estudo de casos no Brasil e em Portugal." Universidade Estadual Paulista (UNESP), 2018. http://hdl.handle.net/11449/157187.

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Melander, Hannah, and Landquist Ebba Tengroth. ""Kommer vi nå längre?" : En kvalitativ studie om hur genusnormer reproduceras och utmanas i svensk reality-TV." Thesis, Uppsala universitet, Institutionen för informatik och media, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447053.

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This thesis investigates how gender norms are reproduced and/or challenged in Swedish reality-TV. Using Mästarnas Mästare, a reality game show featuring Swedish athletes, as a case study, we critically examine the gender performances of participating athletes as well as the production of the show. The data material consisted of six transcribed episodes, alongside freeze frames from selected scenes, which were analyzed through a theoretical frame based on feminism, gender studies and semiotic image analysis. Our findings suggest that each participant, as well as the production, reproduce and ch

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Kangedal, Sofia, and Josefine Björndahl. "Spelupplevelse och ansträngningsgrad vid spel på TV-spelet Nintendo Wii Sports boxning : Jämförelse mellan en grupp pojkar och flickor i åldrarna 13-16 år." Thesis, Uppsala University, Physiotheraphy, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126190.

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<p><strong>Syfte: </strong>Att undersöka vilken ansträngningsgrad och spelupplevelse en grupp flickor respektive pojkar i åldrarna 13-16 år hade vid 15 minuters spelande på Nintendo Wii Sports boxning samt att göra en jämförelse mellan könen. Syftet var även att undersöka om det förekom ett samband mellan spelupplevelse och ansträngningsgrad.</p><p><strong>Metod:</strong> Ansträngningsgraden mättes med pulsklocka och skattning på Borg Ratings of Perceived Exertion (RPE). Spelupplevelsen mättes med en 1-5 skala. Tjugo friska försökspersoner (10 flickor och 10 pojkar) deltog i studien.</p><p><st

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VALDES, LARA MARISOL. "ANÁLISIS DEL DISCURSO EN FACEBOOK EN TORNO A MUJERES CONDUCTORAS DE PROGRAMAS DEPORTIVOS EN MÉXICO." Tesis de Licenciatura, UNIVERSIDAD AUTONOMA DEL ESTADO DE MÉXICO, 2019. http://hdl.handle.net/20.500.11799/105351.

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Ahora bien, la presente investigación busca dar respuesta al planteamiento: ¿Cuál es el discurso que se maneja en Facebook por parte de la audiencia en torno a mujeres conductoras de los programas deportivos de Fox Sports, Tv Azteca y Televisa en México? con el fin de conocer cuál es el trato que reciben las conductoras y/o periodistas de los principales canales deportivos para determinar si sufren o no violencia de género por parte de los usuarios que las siguen en la red social.

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Bueno, Noemi Corrêa. "A (in)visibilidade das mulheres em programas esportivos de tv : um estudo de casos no Brasil e em Portugal /." Bauru, 2018. http://hdl.handle.net/11449/157187.

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Orientador: José Carlos Marques<br>Banca: Claudio Bertolli Filho<br>Banca: Maximiliano Martin Vicente<br>Banca: Eliza Bachega Casadei<br>Banca: Maria Salomé Fernandes Martins Marivoet<br>Resumo: O objetivo desta tese consistiu em analisar a visibilidade e a participação das profissionais de comunicação (narradoras, apresentadoras e comentaristas) em programas esportivos da televisão aberta brasileira e portuguesa, transmitidos, respectivamente, em novembro de 2017 e abril/maio de 2017, a fim de verificar se existiam diferenças na quantidade de profissionais femininos e masculinos no jornalismo

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Furtado, Rui Pedro dos Santos. "Motivação e lealdade dos adeptos do Sport Lisboa Benfica e a subscrição de canais desportivos." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/11054.

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Mestrado em Marketing<br>Os canais desportivos dependem da captação e retenção de subscritores. Para melhor entender o comportamento dos subscritores importa investigar o que os leva a ver desporto seja ao vivo ou na televisão. Este trabalho aborda as motivações dos adeptos de um clube nacional, Benfica, e investiga os dois canais desportivos sujeitos a subscrição a nível nacional, a BTV pertencente ao Benfica e a Sport Tv, o único canal de televisão nacional dedicada exclusivamente a desporto. Aborda-se também a influência da lealdade dos adeptos, em termos comportamentais e atitudinais para

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Cesar, Nathaly Barbieri Marcondes [UNESP]. "A ordem dos discursos do Futebol Arte brasileiro: um estudo sobre a divulgação da Copa do Mundo FIFA 2014 pelas emissoras de TV aberta." Universidade Estadual Paulista (UNESP), 2016. http://hdl.handle.net/11449/144259.

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Tsoumita, Sotiria. "Sports television programming : content selection, strategies and decision making : a comparative study of the UK and Greek markets." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/15657.

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This thesis looks at the subject of sports television programming in two European markets, the UK, one of the biggest and most developed in the continent, and the Greek, one of the smallest in Europe. With the help of case studies over a period of eight years and qualitative interviews of television executives and professionals who are involved in sports television rights agreements, it analyses and compares the strategies and decision making of television organisations, the factors that affect their decisions and their success within the chosen markets. A distinction will be made between publ

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Huguenin, Régis. "Des images de l'entreprise à l'image d'entreprise. L'univers visuel de Suchard (1945-1990)." Thesis, Belfort-Montbéliard, 2012. http://www.theses.fr/2012BELF0009.

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L’existence et la mise à disposition d’un important matériau documentaire composé d’archives visuelles(affiches, photographies, films) ont révélé les potentialités d’une recherche approfondie et systématique sur lesmodalités de création d’images par l’entreprise de chocolats Suchard de 1945 à 1990, date qui correspond à lafermeture des ateliers de fabrication de Neuchâtel. Cette recherche est l’occasion de développer dessoubassements méthodologiques à même de participer au renouvellement de l’histoire d’entreprise par lerecours à des sources permettant d’en saisir l’univers visuel. La création

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ABBIEZZI, PAOLA. "Relazioni di necessità e valenze comunicative nel rapporto tra sport e televisione." Doctoral thesis, Università Cattolica del Sacro Cuore, 2007. http://hdl.handle.net/10280/122.

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Oggetto della ricerca è la riflessione sullo sport nella sua dimensione mediale, argomento che ha trovato solo recentemente una riconosciuta significatività all'interno delle scienze sociali. Attraverso un approccio multidisciplinare, il lavoro si propone di delineare una mappatura delle linee di riflessione riconducibili a un corpus organico individuabile nei media sport studies. La convinzione che esista uno specifico dello sport (inteso come substrato comunicativo ma anche come linguaggio) ha orientato l'indagine sulla sua rappresentazione televisiva, e sulle modalità di ospitalità o di app

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Flores, Gutiérrez Maria de los Ángeles. "Who Sets the Media Agenda? : news vs. advertising." Thesis, 2008. http://hdl.handle.net/2152/29592.

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Grounded in the theory of intra-media agenda-setting, this research will analyze the dynamic process among the Mexican national television networks during the 2006 presidential election campaign period. Specifically, what were the intra-media agenda-setting effects between the Mexican television media Televisa and TV Azteca during the 2006 presidential election campaign? The television content analysis data set is from a systematic random sample of national Mexican prime time television news programs broadcast during the official Instituto Federal Electoral's (Federal Electoral Institute) pres

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An-Hsiang, Cheng, and 鄭安翔. "The Content and Production Analysis of Sports News in Cable TV." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/21483946062403112842.

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碩士<br>淡江大學<br>大眾傳播學系<br>89<br>This study analyzes the sports news of three quasi-sports channel in Taiwan, ERA sports, ET entertainment and VideoLand sports. The study asks two research questions. What kinds of sports news do these channels produce? How do these channels produce the sports news? The data were collected by three research methods, including: “content analysis”, “participant observation” and “in-depth interview”. The data showed that more than 70% of the sports news is games results. International sports news count three-quarter of the total samples, and mos

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HSU, SIN-YUAN, and 許欣媛. "Channeling Sports in Taiwan, Stylizing TV Coverage:A Case Study of VideoLand." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5755kx.

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碩士<br>輔仁大學<br>大眾傳播學研究所碩士班<br>103<br>The past few years have seen the decline or stagnant development of the sport media industry in Taiwan. Despite that, the number of sports fans attached with sports games and watching sports news has increased dramatically. This research, based upon such fluctuating media environment, aims to explore the routine operation and branding stylization of VideoLand Sports channel as a local sport TV in Taiwan. The research will also further investigate the news processing procedure within the sport channel newsroom, examining how reporters, anchors, newsmakers and

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Fonseca, André Filipe Correia Santana da. "Negative campaigning in European parliamentary elections: the case of Portugal 2009 - 2019." Master's thesis, 2019. http://hdl.handle.net/10071/19015.

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This study aimed to contribute to the literature on negative campaigning, by studying it on a never tested context: the campaigning to the European Parliament elections (second-order elections) in Portugal during 2009 to 2019. The main objective of this dissertation was to verify patterns of evolution along the period and test the conventional factors explaining campaign negativity outside a first-order electoral competition. In order to fulfil this goal, a content analysis approach was used. The focus was put on the political discourse on TV spots and outdoors. The results show that during th

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吳盈達. "The investigation and study of TV sports news:sample of busan asian games 2002." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/53497239738543100088.

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碩士<br>臺北巿立體育學院<br>運動科學研究所<br>92<br>The goal of this thesis aims to understand the content and context of TV sports news in Taiwan. The main research topic is “The Investigation and Study of TV sports news — Sample of Busan Asian Games 2002”; research objectives including different television media in Taiwan. The contents of the research contain “content analysis”, “viewing rate”, and “in-depth interview”. This research results the following statements: 1. Content: TV sports news is usually scheduled at the end of news reports. As the political, economic, and social news compose the

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Cheng, Chun-Lung, and 鄭鈞隆. "An Analysis on Infotainment Sports Marketing: An Example of Taiwanese TV Broadcasting MLB Games." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/05181524829585627935.

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碩士<br>輔仁大學<br>大眾傳播學研究所<br>99<br>The purpose of the research is to analyze sports marketing strategies each adopted in 2010 MLB Taiwan Games and MLB games broadcast on TV. The research finds out the differences in sports marketing between Taiwan and American broadcasting units by analyzing and concluding the contents of the samples both in quantitative and qualitative ways. It further investigates and suggests. The research samples totally eight games. The total amount of time of the sampling reaches 26.5 hours. There are 638 excerpted data of the games and 707 pictures taken into the research,

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Li, Yi-Hui, and 李怡慧. "A study on the cultivation and development circumstances of TV sports news anchorwomen in Taiwan." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/27547575171155327229.

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碩士<br>臺北市立大學<br>休閒運動管理學系碩士在職專班<br>103<br>This study aims to investigate the cultivation and development circumstances of TV sports news anchorwomen in Taiwan. The purposes of this study 1) investigates the cultivation of TV sports news anchorwomen in Taiwan, 2) understand the work style of TV sports news anchorwomen in Taiwan, and 3) and investigates the development circumstances of TV sports news anchorwomen in Taiwan. This study employs research methods such as Literature Reviews and semi-structured in-depth interviews on 7 TV sports news anchorwomen that are currently in the position or out

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Giraldes, Martim De Sanches Osório Carneiro. "Sport Tv field lab on new product development." Master's thesis, 2021. http://hdl.handle.net/10362/123541.

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This work project consists of an analysis on the company Sport TV, with emphasis on its internal and external environments, as well as its consumers. The final purpose was to find a strategy that could improve the company’s overall competitiveness in the Portuguese market. The identified strategy was new product development, and the work project describes how the company should launch it, by using the 4P’s framework: How should the product be, how to monetize, how to promote and finally how to distribute it.

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Pi, Chang-Jung, and 畢展榮. "A Study of The Effect of Cognition of Endorsement Sports TV Commercials on Domestic Consumer Purchasing." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/05432678152903596829.

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碩士<br>輔仁大學<br>體育學系碩士班<br>94<br>This study aimed to realize domestic consumers’ purchasing motivation to sports goods, cognition of the sports commercials with endorsers on TV, and demographics. In addition, it tried to uncover the differences between consumers’ demographics and purchasing motivation and the relationship among domestic consumers, endorsement commercials, and purchasing motivation by Pearson product moment coefficient of correlation. The major findings in this study were described as follows: 1. Consumer characteristics of sports goods stores in Taipei were male, single, between

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Liao, Hsin-Mei, and 廖幸瑂. "The Relationship for Viewing Motivation, Viewing Satisfaction and Sporting Attitude of College Students Watching Sports TV Programs." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/22010886845413009339.

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碩士<br>國立臺灣師範大學<br>運動休閒與餐旅管理研究所<br>101<br>The Relationship for Viewing Motivation, Viewing Satisfaction and Sporting Attitude of College Students Watching Sports TV Programs Date: June, 2013 Student: Liao, Hsin-Mei Advisor: Shih, Chih-Pin Abstract There are some professional sport channels in Taiwan. TV is definitely the most popular way for people to watch professional sports. Viewers watch different sports games on TV not only to facilitate the knowledge for the games, but also to enhance the viewer’s attitude for sports. Thus, the study aimed to explore the relationship of viewing motivat

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Motejlová, Lucie. "Názory žáků a žákyň 1. stupně ZŠ na zařazení sportovních her/basketbalu do hodiny TV." Master's thesis, 2020. http://www.nusl.cz/ntk/nusl-434618.

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The thesis is about the opinions of pupils from primary school on the inclusion of sports games in physical education classes with a focus on basketball. The thesis's target group are students from second and fifth grade, their teachers, and kids from sport summer camp. The goal is to find out about student's favorite sports games at secondary grammar school and see if basketball fits their preferences. Furthermore, through quality scaling see at what level are basketball skills such as dribbling and shooting. The theoretical part concludes didactic aspects in PE, sports games, and basketball

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Chen, Yao-Chi, and 陳堯棋. "Anchor Image in Livestreaming of Sports Events and Its Influence on the Social Presence and Motivation of Fans – The Case of Lamigo TV." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/gevg4q.

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碩士<br>國立交通大學<br>傳播研究所<br>106<br>In recent years, vigorous development of livestreaming and various types of livestreaming platforms have taken off one after another, resulting in diversified audience viewing channels and diversified content and services for audience, as well as bringing new topics to the field of dissemination. The the past literature has discussed the traditional TV news anchor image, social presence and motivation, and now livestreaming platforms have their own livestreaming anchor. What is anchor image of livestreaming? What is its Influence on the social presence and motiv

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Rokyta, Václav. "Sportovní dokument v České televizi." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-398199.

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From the begining of television broadcasting in the Czechoslovakia the sports documentary belonged to the group of TV genres, which are regularly situated on the television. Most of the czech and czechoslovak sports documentaries also got an important award at home and abroad. This thesis is looking for what place a sports documentary has in the Czech Television broadcasting at the beginning of the 21st century, an era that increasingly belongs to the Internet and shared content rather than television. The thesis also seeks to answer the question of what types of sports documentaries are curre

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Roque, David José Pereira. "The effects of different club affiliation on BTV subscription." Master's thesis, 2014. http://hdl.handle.net/10071/9065.

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JEL M310 - MarketingJEL- M390 - Other<br>Sports marketing has unique characteristics that may lead their audience in behave in completely different ways compared with all the others consumer’s profiles. BTV challenged the sports viewing industry not only by spoiling their own TV rights but also by including on their target people who support others teams beyond Benfica. In spite of this strategy has been considered at an initial stage as risky, BTV only in the first year accounted 30 Million Euros of revenues. The current study aims to study the impact that all the different sports contents

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Chramosta, Tomáš. "Komparativní jazyková analýza fotbalového komentáře od 70. let 20. století po současnost." Master's thesis, 2021. http://www.nusl.cz/ntk/nusl-448326.

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This diploma thesis deals with football television commentary since 1970s to present days. In theoretical part it examines its development and two crucial domestic representatives of this genre - Vít Holubec and Jaromír Bosák. The greatest emphasis is placed on verbal chracteristics of their commentary and usage of language means. That is the reason why this diploma thesis also contains Czech language theory that sums up the specifics of football commentary and explains them on actual examples. The practical part contains detailed analysis of four selected football matches. The aim of this wor

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Rímský, Prokop. "Historie Redakce sportu České televize v letech 1993-2015." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-347974.

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This diploma thesis Historie Redakce sportu České televize v letech 1993-2015 describes the sports broadcasting in the Czech Republic (and Czechoslovakia) from 1989 to 2015. The author explains the most important milestones in the history of Sports Department of Czech Television. The description goes from the constitution of the department over the circumstances connected with the inception of the channel ČT sport, the changes in the organization, personal composition and editorial leadership up to the current form of the department. The thesis also contains the development of sports news, liv

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Prchlíková, Lucie. "Počátky televizního vysílání v Československu a formování jeho divácké obce." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-342462.

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The author aims to focus the work on the formation of audiences from the early days of television. The key is to introduce readers to the beginnings of broadcasting from the perspective of the viewer, not just the overview of the history of television broadcasting in Czechoslovakia. The studied time period is mainly the 50s of 20th century with a brief insight into the interwar period. In the end the author compares the past with current state of television entertainment. The work is methodologically processed by archival research and professional literature in combination with the oral h

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