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Journal articles on the topic 'TV spots'

Author: Grafiati

Published: 4 June 2021

Last updated: 13 February 2022

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1

Rubenzahl, Lauren. "The Bright Spots of Kids' TV." Scientific American 304, no. 1 (2011): 28. http://dx.doi.org/10.1038/scientificamerican0111-28.

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Hubert, Michael. "Ejaculatio praecox — TV-Spots brechen Tabu." Uro-News 18, no. 1 (2014): 47. http://dx.doi.org/10.1007/s00092-014-0023-0.

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Konrad, Jörg, and Daniela Rück. "Anpfiff für die TV-Werbeaktivitäten." Lebensmittel Zeitung 73, no. 20 (2021): 40. http://dx.doi.org/10.51202/0947-7527-2021-20-040.

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Im Vorfeld der Fußball-Europameisterschaft laufen die ersten TV-Spots an. Händler wie Rewe und Netto legen ihre Kampagnen allerdings breiter an. So laufen sie nicht Gefahr, wie 2020 bei dem verschobenen Event, vorzeitig vom Platz gestellt zu werden.

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Velásquez-de-León, Isabel-Francis. "Treatment of women image in Venezuelan TV spots." Comunicar 13, no. 26 (2006): 137–41. http://dx.doi.org/10.3916/c26-2006-21.

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This paper is a descriptive research about the women image in Venezuelan TV spots, through the analysis of roles, gender stereotypes and physical features. They show the predominance of sensual women, their reclusion in domestic environments and the representation of white, young and brunette women. Este trabajo recoge una investigación descriptiva acerca de la imagen de la mujer en los comerciales venezolanos a través del análisis de los roles, estereotipos de género y características físicas. Arroja el predominio de la mujer sensual, el confinamiento de la mujer al entorno doméstico y la rep

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Viola, Loredana. "Wahrnehmung und Wirkung von TV-Spots – Eine Blickregistrierungsstudie." der markt 49, no. 2 (2010): 123–24. http://dx.doi.org/10.1007/s12642-010-0032-9.

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Benoit, William L., and Jordan L. Compton. "A Functional Analysis of 2012 Presidential Primary TV Spots." American Behavioral Scientist 58, no. 4 (2013): 497–509. http://dx.doi.org/10.1177/0002764213506209.

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Albino Rubim, Antonio, and Andréa Cristiana Santos. "Os partidos na tv: uma análise dos spots não-eleitorais." Revista FAMECOS 6, no. 10 (2008): 129. http://dx.doi.org/10.15448/1980-3729.1999.10.3036.

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Holtz-Bacha, Christina, and Bengt Johansson. "Through the Party Lens: How Citizens Evaluate TV Electoral Spots." Journal of Political Marketing 13, no. 4 (2014): 291–306. http://dx.doi.org/10.1080/15377857.2012.728188.

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9

Benetti, Liliane. "Samuel Beckett e Stan Douglas: aproximações pontuais." Eutomia 1, no. 20 (2018): 139. http://dx.doi.org/10.19134/eutomia-v1i20p139-152.

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Este texto parte de pistas deixadas em Goodbye Pork-Pie Hat (1988), ensaio do artista visual canadense Stan Douglas sobre Film e as peças para televisão de Samuel Beckett, e pretende discutir a recorrência de alguns procedimentos beckettianos na produção de Douglas, especialmente nas séries Television Spots (1987-88) e Monodramas (1991). Palavras-chave: Samuel Beckett; peças para TV; artes visuais contemporâneas; multimídia Abstract: This short text has as its starting point some clues left in Goodbye Pork-Pie Hat (1988), essay by Canadian visual artist Stan Douglas on Film and TV pieces by Sa

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Rück, Daniela. "Lay’s-Kampagne soll Fußballfieber wecken." Lebensmittel Zeitung 73, no. 16 (2021): 52. http://dx.doi.org/10.51202/0947-7527-2021-16-052-1.

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Neu-Isenburg. PepsiCo trommelt anlässlich der Uefa-Championsleage 2021 mit einer globalen Kampagne für seine Chipsmarke Lay’s. Dank diverser TV- und Online-Spots sowie POS-Aktionen soll im Handel Fußballstimmung aufkommen.

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Ventura, Daniela. "French, the last resistant in globalized advertising." Thélème. Revista Complutense de Estudios Franceses 34, no. 1 (2019): 259–75. http://dx.doi.org/10.5209/thel.60901.

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In this paper, we will consider how France leads its policy of linguistic protectionism within the international market. We will namely reflect on specifically about the part of advertising translation (or no translation) to protect the French language in face of the increasing use of English. Our corpus is composed of over a hundred advertisements published in French and international press from 1990 until 2018. This corpus includes also over fifty TV spots, aired in French TV Channels in the same period.

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Añaños, Elena, and Andreu Oliver. "Attention and Joint Attention to TV spots. Study with eye tracker technology." grafica 3, no. 6 (2015): 103. http://dx.doi.org/10.5565/rev/grafica.39.

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Tu, Zhi Fang. "Comparative Study of the Joint Development of Sports Industry and Challenge-Taking Program." Advanced Materials Research 1030-1032 (September 2014): 2693–97. http://dx.doi.org/10.4028/www.scientific.net/amr.1030-1032.2693.

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The multi-angle analysis of it, in terms of its level design, its track location, its contained culture, and its participants, indicated that challenge-taking program is a product in the context of Beijing Olympics in 2008 based on sports items, bringing into both entertainment and challenge and blended with Water Margin culture, enterprise culture, community culture, earthquake relief spirit, and physical culture, which has set off a national fitness craze. The tracks are mostly built in the holiday villages, science and technology parks, parks, water parks or scenic spots near the TV station

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Komar, Smiljana. "Linguistic Features of Persuasive Communication: The Case of DRTV Short Form Spots." ELOPE: English Language Overseas Perspectives and Enquiries 12, no. 2 (2015): 29–52. http://dx.doi.org/10.4312/elope.12.2.29-52.

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Direct response television commercials (DRTV) exhibit a very specific style of speech and delivery whose main function is to boost the product’s value and sales. This paper presents the findings of the structural and the linguistic analyses of three English DRTV short form spots as seen on Highstreet TV. The emphasis is on the verbal strategies used by advertisers to get the consumers’ attention, develop their interest and desire to own the product and to convince them to purchase it. These strategies include different lexical, syntactic and prosodic features. The structural analysis focuses m

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Diome, Fary, and Alfred Tine. "Impact of Salinity on the Physical Soil Properties in the Groundnut Basin of Senegal: Case Study of Ndiaffate." International Journal of Chemistry 7, no. 2 (2015): 198. http://dx.doi.org/10.5539/ijc.v7n2p198.

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This study was conducted during the rainy season (september) to evaluate the impact of salinity on the soil physical properties. The area of study is composed of agricultural (ZC) and salt production (SA) area, none vegetalized (TV) and little vegetalized (TA) spots.Our methodological approach is based on a sampling of soils in different depth (0-20; 20-40, and 40-60 cm), the measurement of their physical properties (bulk density, infiltration test) and chemical caracteristics (pH, EC, exchangeable bases, etc.).Our results show that the measured values of electric conductivity (14 µS.cm-1 in Z

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Freitas, Simone. "Príncipe ou Sapo? Os estereótipos masculinos em spots brasileiros e portugueses." Comunicação e Sociedade 21 (June 29, 2012): 109–22. http://dx.doi.org/10.17231/comsoc.21(2012).703.

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Inspired by Queiroz (2007), Garboggini (2005) and Dantas (1997), this article compares the use of male stereotypes in Brazilian and Portuguese television advertising. For a long time, the dominant and conqueror man was used as an ideal standard for advertising, but in recent decades this has been changing: the search for eternal youth and a greater presence in parental care, associated with women, is now part of the male ideal in ads. Using as a model the study of Fonseca (2005), through content analysis methodology, this study was conducted with recordings of television spots during prime tim

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Grau Rebollo, Jordi. "Confinement narratives: TV advertising during the coronavirus outbreak in Spain." Perifèria. Revista d'investigació i formació en Antropologia 26, no. 1 (2021): 7–28. http://dx.doi.org/10.5565/rev/periferia.822.

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Spain had been one of the worst affected countries during the first wave of the coronavirus pandemic, and by mid-March it had enforced one of the strictest lockdowns in Europe. As ethnographers, we have to deal with the unexpected (Canals, 2020) and cultural narratives embedded in widely broadcast audiovisual productions can be a key source for analysing social discourses and prevalent images during exceptional periods. Of these productions, TV advertising can be extremely valuable, with its intentional micro-stories of everyday life that condense self-contained, meaningful audiovisual tales i

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Fan, G. Y., and J. M. Cowley. "Software pattern recognition applied to nanodiffraction patterns from a STEM instrument." Proceedings, annual meeting, Electron Microscopy Society of America 44 (August 1986): 694–95. http://dx.doi.org/10.1017/s042482010014484x.

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In recent developments, the ASU HB5 has been modified so that the timing, positioning, and scanning of the finely focused electron probe can be entirely controlled by a host computer. This made the asynchronized handshake possible between the HB5 STEM and the image processing system which consists of host computer (PDP 11/34), DeAnza image processor (IP 5000) which is interfaced with a low-light level TV camera, array processor (AP 400) and various peripheral devices. This greatly facilitates the pattern recognition technique initiated by Monosmith and Cowley. Software called NANHB5 is under d

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Zhang, Chao Yi, Mu Qing Wu, Lin Lin Luan, and Chun Xiu Xu. "Based on Time-Delay and Bandwidth Relay Selection Algorithm for Radio and Television Services." Advanced Materials Research 748 (August 2013): 1009–14. http://dx.doi.org/10.4028/www.scientific.net/amr.748.1009.

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Proposed a relay routing method for Radio and TV services, the method through obtaining the nodes time-delay and power information, obtained the value of the system interrupt decisions, and as a decision threshold to select the relay node. While in consideration of link priorities and fairness, designed a relay routing protocol that can dynamically change the route when the network changed. Simulation results show that this protocol can be expanded coverage, reduced communication blind spots, increase system throughput and enhance the quality of service.

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Antonopoulou, K., and M. Konstantinidis. "PARE0012 AWARENESS CAMPAING “LUPUS.GR 2020”." Annals of the Rheumatic Diseases 79, Suppl 1 (2020): 1292.2–1292. http://dx.doi.org/10.1136/annrheumdis-2020-eular.5853.

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Background:LUPUS GR 2020Objectives:To sensitize and educate the wide public about lupusTo contribute to the process of de-stigmatization as the rigid problem of prejudice and stigma prevails.Methods:The campaign “LUPUS GR 2020” consists of photographs, each of which has a different message for Lupus and 2 TV spots. The well know artists participated did not take any fee.The campaign consists of Press Announcements in digital and off digital media, in Social Media (Instagram - Twitter - Facebook), in Eleana Site and in YouTubePost of the artists in their personal social media pagesPress Confere

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Vecchiato, Giovanni, Laura Astolfi, Alessandro Tabarrini, et al. "EEG Analysis of the Brain Activity during the Observation of Commercial, Political, or Public Service Announcements." Computational Intelligence and Neuroscience 2010 (2010): 1–7. http://dx.doi.org/10.1155/2010/985867.

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The use of modern brain imaging techniques could be useful to understand what brain areas are involved in the observation of video clips related to commercial advertising, as well as for the support of political campaigns, and also the areas of Public Service Announcements (PSAs). In this paper we describe the capability of tracking brain activity during the observation of commercials, political spots, and PSAs with advanced high-resolution EEG statistical techniques in time and frequency domains in a group of normal subjects. We analyzed the statistically significant cortical spectral power a

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22

Islam, Md Monirul, Md Imam Hussain, and Md Shahidul Islam. "Determinants of Drug Addiction in Slum and Non-slum Areas of Chittagong, Bangladesh." Chittagong University Journal of Science 41, no. 1 (2021): 21–38. http://dx.doi.org/10.3329/cujs.v41i1.51913.

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This research paper is a modest attempt to examine the prevalence and differentials of drug addiction in slum and non-slum areas of Chittagong, Bangladesh. The study revealed that about 53 per cent of males and 47 per cent of females were drug addicted in slum areas while in non-slum areas, the percentages of the addicted males and females are about 73 and 55 respectively. In both the areas, it was observed that the drug addicted peoples were suffering from dyspepsia, pain in lever, declining sexual ability, hepatitis, vomiting and other diseases. From the multivariate analysis, it was observe

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Banerski, Grzegorz, Cezary Biele, Marcin Awdziej, and Sylwester Molenda. "Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes." Central European Management Journal 29, no. 2 (2021): 2–32. http://dx.doi.org/10.7206/cemj.2658-0845.44.

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Purpose: This study aims to investigate whether controversial TV content impacts the effects of non – standard advertising such as sponsorship vignette among female viewers. Methodology: The present study used two field experiments (n = 222; n = 219) conducted as a Computer-Assisted Web Interview (CAWI) questionnaire, during which video material was presented. The study manipulated controversial and non-controversial and the variable of congruence and incongruence – through the argument of video material in the form of TV programs and advertising spots. Results: The empirical investigation rev

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Callaway, Sarah, Generose Mulokozi, Benjamin T. Crookston, et al. "Tanzanian Women Exposed to Nutrition-Related Media Messages and Interpersonal Counselling Are More Likely Than Unexposed Women to Practice Optimal Nutrition Behaviors." Current Developments in Nutrition 5, Supplement_2 (2021): 629. http://dx.doi.org/10.1093/cdn/nzab045_011.

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Abstract Objectives We tested the hypothesis that mothers of infants &lt; 2 y of age who were exposed to nutrition- and health-focused radio and TV spots, interpersonal counselling (IPC), or both were more likely than mothers with no exposure to media nor to IPC to practice the following behaviors during their most recent pregnancy: eat more food than usual, eat more frequently than usual, eat more types of food than usual, make at least one antenatal care (ANC) visit, receive or purchase iron tablets, and reduce household workload. Methods Between 2016 and 2020, the Addressing Stunting in

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Widerski, Jerzy. "Starsi ludzie jako segment rynku reklamy w Polsce." Ekonomia 24, no. 4 (2019): 39–50. http://dx.doi.org/10.19195/2084-4093.24.4.3.

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Older people as a segment of the advertising market in PolandFor the purpose of this publication, current advertisements, in which there are protagonists symbolizing the older generation, were analyzed. In the publication the author presents the results of analyses of TV commercials broadcast from January 1 to May 15, 2018. The purpose of the observation was first of all to show the image of older people present in commercials and the visual and verbal means used for this purpose. The task of the analysis was also to present social roles assigned to the characters from commercials and the prod

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McKenney, Cynthia, and Robert Terry. "The Effectiveness of a Workshop Model in Conveying Information on Xeriscaping." HortScience 30, no. 4 (1995): 753E—753. http://dx.doi.org/10.21273/hortsci.30.4.753e.

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Workshops are one of the primary tools utilized to convey information to audiences with diverse backgrounds. Frequently, the results obtained are of mixed success or unmeasurable. In this project, the Environmental Protection Agency sponsored the development of a model workshop to promote the concept of water conservation through xeriscaping. Two workshops were conducted in Spring 1994. Slide presentations, audience discussion sessions, tours of an existing xeriscape, and the administration of pre- and post-workshop surveys were included in the model. Statistical analysis comparing the surveys

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Barczyk-Sitkowska, Agnieszka, and Mateusz Krzekotowski. "Empirical research on the functions of audiovisual advertising from the perspective of recipients — students of the Journalism and Social Communication Faculty at the University of Łódź." Central European Journal of Communication 12, no. 1 (2019): 44–61. http://dx.doi.org/10.19195/1899-5101.12.1(22).3.

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In current research on the subject, three dominant functions of advertising can be pointed out. These are: to inform, to persuade or to remind a recipient about the product. However, watching modern commercials in the media evokes a question about this typology being sufficient enough to cover the full spectrum of the commercial industry. The main goal of the article is to test the attitudes towards commercials in students in their junior year of the Journalism and Social Communication degree at the University of Łodź. This probe is exceptionally valuable, since many of these people in years t

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Acharya, Devraj, Bhimsen Devkota, and Radha Bhattarai. "Public Service Announcements for Health Insurance in Nepal: Perspectives from Health Belief Model." Nepalese Journal of Insurance and Social Security 3, no. 3 (2020): 23–36. http://dx.doi.org/10.3126/njiss.v3i3.36460.

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Public Service Announcement (PSA) is an advertisement to inform the people sponsored by the public company or the governmental agencies. There were several PSAs implemented to inform the people about health insurance (HI). Data from the Health Insurance Board showed low enrolment with high dropout in health insurance programme (HIP). It was found that the PSAs could not attract the people. Therefore, we assessed the PSAs used for the HIP and amomg them, three Radio/FM jingles, eight TV spots, hoarding board, newspapers, and brochure were evaluated using the Health Belief Model (HBM). We found

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Mulokozi, Generose, Emmalene Beckstead, Mindy Jensen, et al. "Infant and Young Child Feeding Practices in Tanzania: The Impact of Mass Media and Interpersonal Communication." Current Developments in Nutrition 5, Supplement_2 (2021): 670. http://dx.doi.org/10.1093/cdn/nzab045_052.

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Abstract Objectives We tested the hypothesis that mothers of infants &lt; 2 y of age exposed to nutrition and health-focused radio and TV spots (M), interpersonal counselling (IPC), or both (M + IPC) were more likely than mothers with no exposure to media nor IPC to initiate breastfeeding in the first hour of life, breastfeed exclusively, introduce foods and liquids in addition to breastmilk at 6 mo, and feed the child a minimally acceptable diet. Methods Between 2016 and 2020, the Addressing Stunting in Tanzania Early (ASTUTE) project conducted a behavior change intervention in the Lake z

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Martínez-Rodrigo, Estrella. "Music and women at the spanish advertising." Comunicar 12, no. 23 (2004): 37–41. http://dx.doi.org/10.3916/c23-2004-07.

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This paper one tries to examine the speech of the woman in the spanish advertising, expressed in the World Conference IV on the woman, focusing on her without comparisons with the man, as it has been done in the former studies. The research centres on 442 spots emitted in prime time in the national TV and in Canal Sur. An especially relevant aspect that is the presence of the woman by means of her voice in the music that accompanies the advertisements. En este trabajo se pretende examinar el discurso de la mujer en la publicidad española, emitido en la IV Conferencia Mundial sobre la mujer, ce

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Dufner, D. C., and J. M. Ehrman. "A streamlined procedure for acquisition and measurement of electron-diffraction patterns." Proceedings, annual meeting, Electron Microscopy Society of America 51 (August 1, 1993): 700–701. http://dx.doi.org/10.1017/s0424820100149337.

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Electron diffraction is one of the most widely used techniques in the characterization of materials in the TEM. There are a number of computer programs used for measuring, indexing, and simulating electron diffraction patterns (EDP’s), but many are stand-alone programs and require significant user interaction. For example, EDP’s obtained on the JEOL 2010 in the Texas A&M Electron Microscopy Center can be measured with the Electron Diffraction Pattern Analysis software provided with the Oxford Instruments eXL system. A separate program is used to acquire the pattern from the TV camera outpu

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Tapia Frade, Alejandro, Mario Rajas Fernandez, and Elena Martín Guerra. "Diferencias de género en el consumo audiovisual: un experimento de neurociencia sobre spots de televisión / Gender differences in audiovisual consumption: a neuroscience experiment on tv ads." Vivat Academia, no. 141 (December 11, 2017): 39. http://dx.doi.org/10.15178/va.2017.141.39-54.

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Llanes Álvarez, C., A. San Roman Uría, P. Nunes Nancabu, M. Ruiz Gippini, P. López Landeiro, and M. Á. Franco Martín. "Chemtrails: An Overview of The Phenomenon." European Psychiatry 33, S1 (2016): S450. http://dx.doi.org/10.1016/j.eurpsy.2016.01.1635.

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IntroductionThe term contrail is a contraction of condensation and trail, as chemtrail is of chemical and trail. The first one is used to name trails left in the sky by aircrafts under certain atmospheric conditions. Some people argue that when contrails do not dissipate quickly is because contain substances added and sprayed for sinister purposes undisclosed to the population (weather modification and biological and/or chemical war are the most common).ObjectiveExist various versions of the chemtrail theory, most of them propagated via the internet in discussions forums or websites, and to a

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de Ruijter, W. J., and Sharma Renu. "Precise on-line Measurement of Lattice Vectors." Proceedings, annual meeting, Electron Microscopy Society of America 48, no. 1 (1990): 530–31. http://dx.doi.org/10.1017/s0424820100181403.

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Established methods for measurement of lattice spacings and angles of crystalline materials include x-ray diffraction, microdiffraction and HREM imaging. Structural information from HREM images is normally obtained off-line with the traveling table microscope or by the optical diffractogram technique. We present a new method for precise measurement of lattice vectors from HREM images using an on-line computer connected to the electron microscope. It has already been established that an image of crystalline material can be represented by a finite number of sinusoids. The amplitude and the phase

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Brito, P. L., E. G. V. Jesus, R. M. S. Sant' Ana, C. Martins, J. P. M. Delgado, and V. O. Fernandes. "Official crime data versus collaborative crime mapping at a Brazilian city." ISPRS - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences XL-2 (November 11, 2014): 137–44. http://dx.doi.org/10.5194/isprsarchives-xl-2-137-2014.

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In July of 2013 a group of undergraduate students from the Federal University of Bahia, Brazil, published a collaborative web map called “Where I Was Robbed”. Their initial efforts in publicizing their web map were restricted to announce it at a local radio as a tool of social interest. In two months the map had almost 10.000 reports, 155 reports per day and people from more the 350 cities had already reported a crime. The present study consists in an investigation about this collaborative web map spatial correlation to official robbery data registered at the Secretary of Public Safety databas

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Bovin, Jan-Olov, Osamu Terasaki, Jan-Olle Malm, Sven Lidin, and Sten Andersson. "A Structural Model for a Quasi-Crystalline Material Derived from TEM." Proceedings, annual meeting, Electron Microscopy Society of America 48, no. 1 (1990): 48–49. http://dx.doi.org/10.1017/s0424820100178999.

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High resolution transmission electron microscopy (HRTEM) is playing an important role in identifying the new icosahedral phases. The selected area diffraction patterns of quasi crystals, recorded with an aperture of the radius of many thousands of Ångströms, consist of dense arrays of well defined sharp spots with five fold dilatation symmetry which makes the interpretation of the diffraction process and the resulting images different from those invoked for usual crystals. The atomic structure of the quasi crystals is not established even if several models are proposed. The correct structure m

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Moreno-Castro, Carolina. "Magic ingredients and clinical tests in commercials as advertising strategies." Comunicar 14, no. 27 (2006): 123–28. http://dx.doi.org/10.3916/c27-2006-19.

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In this paper we analyse several television commercials shown on Spanish national TV channels. There are two different kinds of advertising slogans to increase credibility of the advertised products: spots which make reference to nmagic ingredientsn, which are subject to trends and designed to make the target audience fantazise about the characteristics of these products; and secondly, we detect a growing number of advertisements which make reference to the product having been scientifically tested. However, complaints by consumers' organisations and the scientific community are on the rise co

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&NA;. "Backache, Sports, Smoking, and TV." Back Letter 3, no. 5 (1989): 3. http://dx.doi.org/10.1097/00130561-198903050-00004.

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Gantz, Walter, Lawrence A. Wenner, Christina Carrico, and Matthew Knorr. "Televised Sports and Marital Relationships." Sociology of Sport Journal 12, no. 3 (1995): 306–23. http://dx.doi.org/10.1123/ssj.12.3.306.

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This paper describes the role of televised sports in married life. It documents how adults integrate televised sports into their relationship with their spouse and evaluate its impact on that relationship. Telephone interviews were conducted with 399 married adults residing in San Francisco and Indianapolis. Respondents were asked about their own TV sports viewing behaviors as well as those of their spouse. Televised sports appears to play a generally positive albeit small role in marital life. TV sports viewing often is a shared activity and does not appear to trigger many scheduling or TV vi

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Mosonyi, Attila, Erika Könyves, Ibolya Fodor, and Anetta Müller. "Leisure activities and travel habits of college students in the light of a survey." Applied Studies in Agribusiness and Commerce 7, no. 1 (2013): 57–61. http://dx.doi.org/10.19041/apstract/2013/1/10.

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In our article we deal with leisure activities and travel habits of 150 college students from Szolnok. We have analyzed the relationship between the frequencies of watching TV, that is: the time spent watching TV and doing sports. Furthermore, we have also investigated the frequencies of travels, and main motives of choosing travel destinations. We have found that college students have several hours of leisure time daily. Among the recreational activities, the ones that occurred predominantly are watching TV, doing sports, and travelling. It is interesting to note that the relationship between

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Solberg, Harry Arne, and Randi Hammervold. "TV Sports Viewers – Who Are They?" Nordicom Review 29, no. 1 (2008): 95–110. http://dx.doi.org/10.1515/nor-2017-0164.

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AbstractThis article reports on empirical data from Norway which indicates that popular sports contests are also popular TV programmes. Individual sports, such as biathlon and cross-country skiing headed the popularity list, while football and ski-jumping came joint third. However, although football (only) came third, a higher proportion of football fans were willing to pay for watching it on TV than fans of other sports. This can explain why football has been the most successful sport pay-TV in Europe. Those interested in football were more interested in cultivating their favourite teams/athl

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Dibley, Michael John, Ashraful Alam, Umi Fahmida, et al. "Evaluation of a Package of Behaviour Change Interventions (Baduta Program) to Improve Maternal and Child Nutrition in East Java, Indonesia: Protocol for an Impact Study." JMIR Research Protocols 9, no. 9 (2020): e18521. http://dx.doi.org/10.2196/18521.

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Background Over the past decade, the prevalence of stunting has been close to 37% in children aged <5 years in Indonesia. The Baduta program, a multicomponent package of interventions developed by the Global Alliance for Improved Nutrition, aims to improve maternal and infant nutrition in Indonesia. Objective This study aims to assess the impact of the Baduta program, a package of health system strengthening and behavior change interventions, compared with the standard village health services on maternal and child nutrition. Methods The impact evaluation uses a cluster randomized controlled

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Balci, Velittin, and Caner Özgen. "What Sports Advertising Tell to Us? Semiotic Analysis." Journal of Education and Training Studies 5, no. 6 (2017): 24. http://dx.doi.org/10.11114/jets.v5i6.2387.

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A very important parts of TV commercials are the messages and how they convinced people. In addition, the information given in commercials may contain messages that seem like a fact however, they may not be true. To understand these commercials it is more beneficial to observe how they say instead of what they say. In many studies (Ferreira, et al. 2006; Muratović, et al., 2014; Pyun, et al., 2012) it is stated that consumers positive attitudes are developed to products which are in the commercial that use sports image. In this context, the purpose of this study is to criticize the TV commerci

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Dietl, Helmut, and Tariq Hasan. "Pay-TV Versus Free-Tv: A Model of Sports Broadcasting Rights Sales." Eastern Economic Journal 33, no. 3 (2007): 405–28. http://dx.doi.org/10.1057/eej.2007.33.

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Vogan, Travis. "Monday Night Football and the Racial Roots of the Network TV Event." Television & New Media 18, no. 3 (2016): 235–51. http://dx.doi.org/10.1177/1527476416664186.

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Launched in 1970, American Broadcasting Company’s (ABC) Monday Night Football made live prime time sports television viable when most sports broadcasts were relegated to weekends. It did so in part by packaging games for a crossover viewership. To this end, it suppressed racial divisiveness that might splinter the mainstream audience it sought. ABC parlayed Monday Night Football’s widespread popularity into prime time TV events beyond sports broadcasts that grew out of the programming flows it established and reflected its racial politics, including the made-for-TV melodrama Brian’s Song (1971

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Custers, Kathleen, and Jenna McNallie. "The Relationship Between Television Sports Exposure and Rape Myth Acceptance: The Mediating Role of Sexism and Sexual Objectification of Women." Violence Against Women 23, no. 7 (2016): 813–29. http://dx.doi.org/10.1177/1077801216651340.

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Rape affects a large proportion of women in the United States but is one of the most underreported crimes. It is believed that rape myth acceptance contributes to low reporting rates. We tested whether television sports exposure was indirectly related to higher acceptance of rape myth beliefs. An online survey involving 465 undergraduate students showed that viewing TV sports was positively related to hostile sexism, benevolent sexism, and sexual objectification of women. Through these variables, TV sports was indirectly and positively associated with rape myth acceptance. These results sugges

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Silva, Steven A. "Object-Based Audio for Sports TV Production." SMPTE Motion Imaging Journal 125, no. 9 (2016): 1–5. http://dx.doi.org/10.5594/jmi.2016.2615430.

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Choroś, Kazimierz. "Weighted indexing of TV sports news videos." Multimedia Tools and Applications 75, no. 24 (2015): 16923–42. http://dx.doi.org/10.1007/s11042-015-2964-z.

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Chen, Ning, and Jian Liu. "Research on the Impact of Modern Network Technology on Sports Culture Dissemination." Advanced Materials Research 926-930 (May 2014): 2722–25. http://dx.doi.org/10.4028/www.scientific.net/amr.926-930.2722.

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With the continuous development of society, a variety of new media have gradually developed, the earliest newspapers, radio and television have updated the speed limitations. The newspaper is too slow, the broadcast can not meet people's visual enjoyment, as a common media,TV ,however, can not be free to watch their favorite TV sports programs, and the emergence of the network brought new vigor, in order to better promote the better development of the sports network communication, it should be possible with this network platform. This article analyzed the significant impact on the spread of sp

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Sirikhemarak, Chawadon, Kuntida Thamwipat, and Pornpapatsorn Princhankol. "Service Use Behaviors, Factors and Integrated Marketing Communications Strategies Which Affected the Choice of Personal Loan Service of Bank Customers in Thailand." Review of European Studies 11, no. 2 (2019): 49. http://dx.doi.org/10.5539/res.v11n2p49.

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This research was aimed to study service use behaviors in personal loan service of bank customers in Thailand, to analyze factors and integrated marketing communications strategies which affected the choice of personal loan service of bank customers in Thailand. This is a mixed-method research study in which the survey was done with 4000 bank customers who used personal loan service of United Overseas Bank (UOB) and Siam Commercial Bank (SCB) as well as executive panels whereas the qualitative data was collected through interviews with 20 marketing communications staff members of UOB PLC and S

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