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Journal articles on the topic 'Twitter influence'

Author: Grafiati

Published: 4 June 2021

Last updated: 14 February 2022

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1

McGregor, Shannon C., and Logan Molyneux. "Twitter’s influence on news judgment: An experiment among journalists." Journalism 21, no. 5 (2018): 597–613. http://dx.doi.org/10.1177/1464884918802975.

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The literature suggests that journalists give a substantial amount of attention to Twitter and use the platform widely, but the impact of that use on news judgment has not been assessed. We hypothesize that Twitter affects journalists’ news judgment, impacting coverage decisions. To test this, we conducted an online survey experiment on working US journalists ( N = 212). We find that journalists who use Twitter less in their work discount news they see on the platform, potentially causing them to dismiss information that many of their colleagues identify as newsworthy. Our results also indicat

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Shuai, Xin, Ying Ding, Jerome Busemeyer, Shanshan Chen, Yuyin Sun, and Jie Tang. "Modeling Indirect Influence on Twitter." International Journal on Semantic Web and Information Systems 8, no. 4 (2012): 20–36. http://dx.doi.org/10.4018/jswis.2012100102.

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Social influence in social networks has been extensively researched. Most studies have focused on direct influence, while another interesting question can be raised as whether indirect influence exists between two users who’re not directly connected in the network and what affects such influence. In addition, the theory of complex contagion tells us that more spreaders will enhance the indirect influence between two users. The authors’ observation of intensity of indirect influence, propagated by n parallel spreaders and quantified by retweeting probability in two Twitter social networks, show

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Kapidzic, Sanja, Christoph Neuberger, Stefan Stieglitz, and Milad Mirbabaie. "Interaction and Influence on Twitter." Digital Journalism 7, no. 2 (2018): 251–72. http://dx.doi.org/10.1080/21670811.2018.1522962.

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Efanova, Elena. "Social Media in American Public Policy (On the Example of the Social Network Twitter)." Vestnik Volgogradskogo gosudarstvennogo universiteta. Serija 4. Istorija. Regionovedenie. Mezhdunarodnye otnoshenija, no. 3 (July 2020): 172–79. http://dx.doi.org/10.15688/jvolsu4.2020.3.15.

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Introduction. In the age of digitalization of the public space of communication, social media acts as a new channel of interaction between power and society. On the one hand, electronic forms of public communication formulate a political course and influence the political behavior of the electorate, and on the other hand, replace mass communication by a network. Twitter’s technological capabilities, being an electronic form of public communication, are addressed by representatives of the political elite in the USA. Methods and materials. The work uses network and communicative approaches, meth

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Halpern, Daniel, Sebastián Valenzuela, and James E. Katz. "We Face, I Tweet: How Different Social Media Influence Political Participation through Collective and Internal Efficacy." Journal of Computer-Mediated Communication 22, no. 6 (2017): 320–36. http://dx.doi.org/10.1111/jcc4.12198.

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This study advances a theoretical model centered on collective and internal efficacy to explain the separate pathways through which political sharing on Facebook and Twitter may influence individuals to engage in political activities. We test the model with data from a 2-wave panel survey conducted with an adult population in 2013 in Chile. We found that frequent usage of Facebook and Twitter for sharing political information is conducive to higher levels of participation through different efficacy measures. Facebook has a significant effect on collective—not internal—efficacy, whereas Twitter

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Seitkazin, Ruslan. "Political Communication and Influence Through Twitter." Pro Publico Bono - Magyar Közigazgatás 8, no. 4 (2020): 94–105. http://dx.doi.org/10.32575/ppb.2020.4.7.

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Politicians are now learning that along with advertising on conventional media, they need to invest in online applications in order to get the attention of voters, particularly the youths. Among various microblogging services, Twitter is an essential part of popular culture. Today, Twitter is widely utilised not only to distribute information, but also political views and opinions.Therefore, politicians have turned to social media, particularly to Twitter, as a new form of political communication. The article attempts to capture the ways of using the potential of Twitter in communication strat

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Bigonha, Carolina, Thiago N. C. Cardoso, Mirella M. Moro, Marcos A. Gonçalves, and Virgílio A. F. Almeida. "Sentiment-based influence detection on Twitter." Journal of the Brazilian Computer Society 18, no. 3 (2011): 169–83. http://dx.doi.org/10.1007/s13173-011-0051-5.

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Francalanci, Chiara, and Ajaz Hussain. "Influence-based Twitter browsing with NavigTweet." Information Systems 64 (March 2017): 119–31. http://dx.doi.org/10.1016/j.is.2016.07.012.

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Lee, Euijong, Young-Gab Kim, Young-Duk Seo, Kwangsoo Seol, and Doo-Kwon Baik. "An Evaluation Method for Content Analysis Based on Twitter Content Influence." International Journal of Software Engineering and Knowledge Engineering 27, no. 05 (2017): 841–67. http://dx.doi.org/10.1142/s0218194017500310.

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Twitter is a microblogging website, which has different characteristics from any other social networking service (SNS) in that it has one-directional relationships between users with short posts of less than 140 characters. These characteristics make Twitter not only a social network but also a news media. In addition, Twitter posts have been used and analyzed in various fields such as marketing, prediction of presidential elections, and requirement analysis. With an increase in Twitter usage, we need a more effective method to analyze Twitter content. In this paper, we propose a method for co

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Riddell, Jeff, Alisha Brown, Lynne Robins, Rafae Nauman, Jeanette Yang, and Joshua Jauregui. "What’s All the Chatter? A Mixed-Methods Analysis of Emergency Physicians’ Tweets." Western Journal of Emergency Medicine 21, no. 1 (2019): 26–32. http://dx.doi.org/10.5811/westjem.2019.10.44004.

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Introduction: Twitter is growing in popularity and influence among emergency physicians (EP), with over 2200 self-identified EP users. As Twitter’s popularity has increased among EPs so too has its influence. While there has been debate about the value of Twitter as an effective educational delivery tool, little attention has been paid to the nature of the conversation occurring on Twitter. We aim to describe how influential EPs use Twitter by characterizing the language, purpose, frequencies, content, and degree of engagement of their tweets. Methods: We performed a mixed-methods analysis fol

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Hofmann, Matthias. "PROTEST AMERICAN ENGLISH INFLUENCE OR PROTEST AGAINST IT? CHANGING PREPOSITIONS IN NIGERIAN TWITTER ENGLISH." Discourse and Interaction 13, no. 2 (2020): 55–74. http://dx.doi.org/10.5817/di2020-2-55.

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According to Alo and Mesthrie (2008), Nigerian English (NigE) becomes increasingly more influenced by American English (AmE), due to contact with American-trained professionals among other factors (cf. Gut 2008, Jowitt 1991). The online micro-blogging service Twitter offers potential communication with a vast number of English natives around the globe, using English in a vernacular usage domain, among other domains (or genres such as a news tweet vs a private tweet). With its foundation in 2006, Twitter is a new communication technology, which may indicate that it is used predominantly by “you

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Alp, Zeynep Zengin, and Şule Gündüz Öğüdücü. "Influence Factorization for identifying authorities in Twitter." Knowledge-Based Systems 163 (January 2019): 944–54. http://dx.doi.org/10.1016/j.knosys.2018.10.020.

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Rezaie, Behzad, Morteza Zahedi, and Hoda Mashayekhi. "Measuring time-sensitive user influence in Twitter." Knowledge and Information Systems 62, no. 9 (2020): 3481–508. http://dx.doi.org/10.1007/s10115-020-01459-y.

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Riquelme, Fabián, and Pablo González-Cantergiani. "Measuring user influence on Twitter: A survey." Information Processing & Management 52, no. 5 (2016): 949–75. http://dx.doi.org/10.1016/j.ipm.2016.04.003.

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Tchubykalo, Evgeni, Juan Luis Manfredi-Sánchez, and Juan Antonio Sánchez-Giménez. "Think Tanks and Political Influence. How Influencer Networks and the Specialization of Power Are Represented on Twitter." Tripodos, no. 45 (February 5, 2021): 111–31. http://dx.doi.org/10.51698/tripodos.2019.45p111-131.

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Think tanks are institutions that position themselves ideologically close to the powers that be, connecting them with science and defending the interests of lobbyists, while still striking a balance in the common interest of society. In the new context of political communication, think tanks take advantage of emerging trends in communication strategies by embracing the dissemination capacity of social media. On the assumption that these social networking sites expedite the task of think tanks, we will illustrate how thinks tanks leverage their influence and impact all over the world for ag

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Yeo, Sara K., Zachary Handlos, Alexandra Karambelas, et al. "The influence of temperature on #ClimateChange and #GlobalWarming discourses on Twitter." Journal of Science Communication 16, no. 05 (2017): A01. http://dx.doi.org/10.22323/2.16050201.

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Research suggests non-experts associate different content with the terms “global warming” and “climate change.” We test this claim with Twitter content using supervised learning software to categorize tweets by topic and explore differences between content using “global warming” and “climate change” between 1 January 2012 and 31 March 2014. Twitter data were combined with temperature records to observe the extent to which temperature was associated with Twitter discussions. We then used two case studies to examine the relationship between extreme temperature events and Twitter content. Our fin

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Mailoa, Evangs. "Analisis Node dengan Centrality dan Follower Rank pada Twitter." Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) 4, no. 5 (2020): 937–42. http://dx.doi.org/10.29207/resti.v4i5.2398.

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Twitter is used to express about something that happened. In Indonesia since 2012, Twitter has been widely used for campaigns during regional or presidential elections. Apart from positive campaigns, negative campaigns and even black campaigns were carried out via Twitter, and tweets become twitwar. Twitter is a social network, so the data can be analyzed using a social network analysis approach. This research was conducted to analyze which nodes (actors) are influential using the degree, between, and closeness centrality methods, while the follower rank method is used for the analysis of popu

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Lestari, Linayati, and Sri Langgeng Ratnasari. "The Influence of Social Media Facebook and Twitter on Student’s Rational Choices." International Journal of Psychosocial Rehabilitation 24, no. 02 (2020): 2142–53. http://dx.doi.org/10.37200/ijpr/v24i2/pr200515.

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Hedman, Ulrika. "Making the most of Twitter: How technological affordances influence Swedish journalists’ self-branding." Journalism 21, no. 5 (2017): 670–87. http://dx.doi.org/10.1177/1464884917734054.

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Journalists are among the most frequent users of Twitter, and Twitter has become an important platform for personal branding. Social media logic promotes not only a chase for virality and impressive metrics but also a mix of professional, personal, and private content, as well as sharing, interaction, and dialogue. Focusing one aspect of social media logic, the aim of this study is to analyze how the technological affordances of Twitter shape journalists’ self-branding in their account presentations and whether there are differences between groups of journalists. The study draws on a quantitat

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Shahzad, Farrukh, and Prof Dr Syed Abdul Siraj. "Analysing inter-media agenda setting influence between Social media and electronic media; a perspective from Pakistan." Journal of Peace, Development & Communication Volume 4, Issue 2 (2020): 478–96. http://dx.doi.org/10.36968/jpdc-v04-i02-25.

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Inter-media agenda setting is a commonly used phenomenon to investigate the transfer of contents between news media. The recent digitization era challenges the traditional presuppositions. This study investigates the inter-media agenda setting influence between social media and traditional media. To address this question, the present study investigates first level agenda setting between Twitter and ARY news during Farishta murder case 2019. Content analysis method was used to assess agendas present within Twitter and ARY news. By employing cross-lagged correlation, the study investigates the i

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Rizqiyah, Nayla, and Dinie Anggraeni Dewi. "Pengaruh Media Sosial Twitter Terhadap Wawasan Kebangsaan Remaja Indonesia dari Perspektif Psikologi Sosial." Journal on Education 3, no. 3 (2021): 230–35. http://dx.doi.org/10.31004/joe.v3i3.372.

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The stage of human development in psychology is divided into several phases. In this case, the social psychology theory of development and behavior will be used to explore the patterns of social media influence. By using the case study method, this study aims to determine how the influence of Twitter social media on the national insight of adolescents. According to Erikson, adolescence begins at the age of 15-20 years. The main instrument that influences the national insight of the younger generation today is content from Twitter users themselves, as well as from influencers or public figures

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Chandler, Jennifer D., Rommel Salvador, and Yuna Kim. "Language, brand and speech acts on Twitter." Journal of Product & Brand Management 27, no. 4 (2018): 375–84. http://dx.doi.org/10.1108/jpbm-06-2017-1493.

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Purpose As a social media platform, Twitter enables direct, continuous and real-time communication across many markets simultaneously. Drawing on speech act theory (SAT), this study aims to view tweets as “speech acts” and explores whether language and brand on Twitter influence firm value. Design/methodology/approach The frequency of two language types (accommodative and defensive) used on four corporate Twitter accounts for Sony and Microsoft was observed during the product launch periods of PlayStation 4 and Xbox One, respectively, covering 5,056 tweets. A linear mixed model was used to ana

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Ortega, Jose Luis. "The presence of academic journals on Twitter and its relationship with dissemination (tweets) and research impact (citations)." Aslib Journal of Information Management 69, no. 6 (2017): 674–87. http://dx.doi.org/10.1108/ajim-02-2017-0055.

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Purpose The purpose of this paper is to analyze the relationship between dissemination of research papers on Twitter and its influence on research impact. Design/methodology/approach Four types of journal Twitter accounts (journal, owner, publisher and no Twitter account) were defined to observe differences in the number of tweets and citations. In total, 4,176 articles from 350 journals were extracted from Plum Analytics. This altmetric provider tracks the number of tweets and citations for each paper. Student’s t-test for two-paired samples was used to detect significant differences between

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Kearney, Michael Wayne. "Analyzing change in network polarization." New Media & Society 21, no. 6 (2019): 1380–402. http://dx.doi.org/10.1177/1461444818822813.

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The growing influence of social media in an era of media fragmentation has amplified concerns of political polarization. Yet relatively few studies have analyzed polarization in user networks over time. This study therefore examines change in network polarization on Twitter during a highly contested general election. Using Twitter’s REST API, user networks of 3000 randomly selected followers of well-known partisan and entertainment-oriented accounts were recorded 17 times in the 7 months leading up to the 2016 general election. Results suggest that partisan users form highly partisan networks

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Spennato, Alessandra, Laura Fortunato, Angelo Corallo, and Cristian Bisconti. "Influence parameters correlation in a Twitter event network." International Journal of Entrepreneurship and Small Business 37, no. 4 (2019): 513. http://dx.doi.org/10.1504/ijesb.2019.10023240.

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Bisconti, Cristian, Angelo Corallo, Laura Fortunato, and Alessandra Spennato. "Influence parameters correlation in a Twitter event network." International Journal of Entrepreneurship and Small Business 37, no. 4 (2019): 513. http://dx.doi.org/10.1504/ijesb.2019.101697.

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Goroshko, Olena, and Tetiana Poliakova. "Persuasiveness in Political Discourse on Twitter." PSYCHOLINGUISTICS 24, no. 2 (2018): 29–46. http://dx.doi.org/10.31470/2309-1797-2018-24-2-29-46.

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The article focuses on the question of new communication form appearance – the internet communication, namely political internet communication, that furthermore influenced the appearance of the new genres, among which we can find twitting. The active twitting usage with the communicative aim in political sphere puts the question about language learning namely about the means of expression of the persuasive language influence in the analyzed genre, as the persuasive language influence function is one of the most important functions in political internet-communication from psycholinguistic point

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Conway-Silva, Bethany A., Christine R. Filer, Kate Kenski, and Eric Tsetsi. "Reassessing Twitter’s Agenda-Building Power." Social Science Computer Review 36, no. 4 (2017): 469–83. http://dx.doi.org/10.1177/0894439317715430.

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This study examined the relationship between elite news media agendas and campaign agendas during the 2016 presidential primary season. Computer-assisted content analysis was used to assess issue emphasis within Twitter feeds of U.S. presidential primary candidates and their campaigns as well as the nation’s top newspapers. The relationship between the overall Twitter agenda and that of newspapers, as well as the influence of front-runners Clinton, Cruz, Sanders, and Trump, was investigated using time series analysis. Aggregate and candidate-specific findings reveal some reciprocal relationshi

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Yoon, Sukjoon, James F. Petrick, and Sheila J. Backman. "Twitter Power and Sport-Fan Loyalty: The Moderating Effects of Twitter." International Journal of Sport Communication 10, no. 2 (2017): 153–77. http://dx.doi.org/10.1123/ijsc.2017-0010.

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Sport fans who have formed strong connections to their favorite team may be termed loyal fans. One popular communication tool for such fans is Twitter, which has been found to be an important medium for sharing news and events, yet few studies have examined the moderating of Twitter use in a sport context. Adopting the relational approach examining the determinants of sport-fan loyalty, this study examined how Twitter use moderates the building of fan loyalty. Findings revealed that team attraction, team trust, and team involvement are positively related to team attachment. While team attachme

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Hedding, Kylah J., and Kevin Ripka. "What’s political Twitter talking about?" Fifty years of agenda-setting research 2, no. 2 (2018): 168–90. http://dx.doi.org/10.1075/asj.18018.hed.

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Abstract This study explicates the concept of news media agendamelding. While only one-quarter of U.S. adults are on Twitter, it remains a popular platform among news media and political elites who often still set the public agenda for political discourse. Twitter provides insights into the issues that are at the top of the media and policy agendas, as well as how social media might influence the way journalists approach political issues. At the same time, there is concern about the influence of social media on political polarization. This study uses a specific set of influential Twitter users

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Farias, Adriana. "Twitter and Institutional Change." Potentia: Journal of International Affairs 9 (October 1, 2018): 79–96. http://dx.doi.org/10.18192/potentia.v9i0.4445.

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Should we take tweets from politicians seriously? This paper argues that tweets sent out from the accounts of the top political actors are important because they are framed within a worldview that looks to support or challenge the legitimacy of an institutional order. As Twitter provides a direct connection between the speaker and mass audiences, it offers political leaders a platform to articulate a worldview, justify democratic or undemocratic strategies for competition, and mobilize support across frontiers to influence the perception of power structures. The relationship between discourse

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Kustudic, Mijat, Bowen Xue, Huifen Zhong, Lijing Tan, and Ben Niu. "Identifying Communication Topologies on Twitter." Electronics 10, no. 17 (2021): 2151. http://dx.doi.org/10.3390/electronics10172151.

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Social networks are known for their decentralization and democracy. Each individual has a chance to participate and influence any discussion. Even with all the freedom, people’s behavior falls under patterns that are observed in numerous situations. In this paper, we propose a methodology that defines and searches for common communication patterns in topical networks on Twitter. We analyze clusters according to four traits: number of nodes the cluster has, their degree and betweenness centrality values, number of node types, and whether the cluster is open or closed. We find that cluster struc

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Fancera, Samuel F. "A Scale to Measure School Leaders’ Use of Twitter for Professional Development and Learning." NASSP Bulletin 105, no. 2 (2021): 111–29. http://dx.doi.org/10.1177/01926365211008990.

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The purpose of this research was to develop and test an instrument to measure school leaders’ use of Twitter for professional development (PD) and learning. Findings from an exploratory factor analysis indicate that the resulting nine-item Twitter for PD Scale offers a valid and reliable instrument to measure school leaders’ use of Twitter for PD and learning. Researchers and practitioners can use the Twitter for PD Scale to measure the influence of Twitter-delivered PD on various educational outcomes.

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Marcos-García, Silvia, Laura Alonso-Muñoz, and Amparo López-Meri. "Extending influence on social media: The behaviour of political talk-show opinion leaders on Twitter." Communication & Society 33, no. 2 (2020): 277–93. http://dx.doi.org/10.15581/003.33.2.277-293.

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Social media, especially Twitter, has become a strategic space for those users who try to extend their influence in the digital environment. This work focuses on opinion leaders who participate in political talk-shows. The aim is to analyse the use and the thematic agenda proposed by these actors on Twitter during electoral periods. The Twitter profiles of 20 opinion leaders (journalists, media editors and experts) of four Spanish television channels are examined. A quantitative content analysis is used on 2,588 tweets disseminated during the November 2019 general election campaign in Spain by

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Lamirán-Palomares, José M., Tomás Baviera, and Amparo Baviera-Puig. "Identifying Opinion Leaders on Twitter during Sporting Events: Lessons from a Case Study." Social Sciences 8, no. 5 (2019): 141. http://dx.doi.org/10.3390/socsci8050141.

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Social media platforms have had a significant impact on the public image of sports in recent years. Through the relational dynamics of the communication on these networks, many users have emerged whose opinions can exert a great deal of influence on public conversation online. This research aims to identify the influential Twitter users during the 2016 UCI Track Cycling World Championships using different variables which, in turn, represent different dimensions of influence (popularity, activity and authority). Mathematical variables of the social network analysis and variables provided by Twi

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Umihara, Junko, and Mariko Nishikitani. "Emergent Use of Twitter in the 2011 Tohoku Earthquake." Prehospital and Disaster Medicine 28, no. 5 (2013): 434–40. http://dx.doi.org/10.1017/s1049023x13008704.

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AbstractIntroductionSocial networks play an important role in disaster situations as they have become a new form of social convergence that provides collective information. The effect of social media on people who experienced disaster should be assessed.HypothesisIn this study, Twitter communication during the Great East Japan Earthquake of March 11, 2011 was assessed. The hypothesis of this study was that usage of Twitter had psychological effects on victims of the disaster.MethodsA cross-sectional questionnaire survey was carried out in cooperation with a major Japanese newspaper three month

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Rodriguez Lucatero, Carlos, and Gabriela Ramirez De La Rosa. "Measuring Influence on Twitter using Text and User Relationships." Research in Computing Science 144, no. 1 (2017): 167–78. http://dx.doi.org/10.13053/rcs-144-1-13.

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FERROUK, Massinissa, Fatiha BOUBEKEUR, and Lila BELKACEMI. "Influence dans Twitter. Définition et utilisation en recherche d’information." Ingénierie des systèmes d'information 22, no. 6 (2017): 9–36. http://dx.doi.org/10.3166/isi.22.6.9-36.

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Kanavos, Andreas, and Ioannis E. Livieris. "Fuzzy Information Diffusion in Twitter by Considering User’s Influence." International Journal on Artificial Intelligence Tools 29, no. 02 (2020): 2040003. http://dx.doi.org/10.1142/s0218213020400035.

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Does a post with specific emotional content that is posted on Twitter by an influential user have the capability to affect and even alter the opinions of those who read it? Accordingly, “influential” users affected by this post can then affect their followers so that eventually a large number of users may change their opinions about the subject the aforementioned post was made on? Social Influence can be described as the power or even the ability of a person to yet influence the thoughts and actions of other users. So, User Influence stands as a value that depends on the interest of the follow

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Chorley, Martin J., Gualtiero B. Colombo, Stuart M. Allen, and Roger M. Whitaker. "Human content filtering in Twitter: The influence of metadata." International Journal of Human-Computer Studies 74 (February 2015): 32–40. http://dx.doi.org/10.1016/j.ijhcs.2014.10.001.

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Seethaler, Josef, and Gabriele Melischek. "Twitter as a tool for agenda building in election campaigns? The case of Austria." Journalism 20, no. 8 (2019): 1087–107. http://dx.doi.org/10.1177/1464884919845460.

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During the 2017 Austrian national election campaign, political parties that had traditionally focused on press releases and conferences to influence the media’s agenda made extensive use of Twitter for the very first time. This study examines the impact of the parties’ Twitter campaigns on the substantive issue agendas of five leading legacy media outlets. Compared with the impact of parties’ news releases, the results show that, on an aggregated level, Twitter feeds significantly increase the parties’ agenda-building power, but are not influenced by the media agenda – with the exception of th

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Santoveña-Casal, Sonia, and César Bernal-Bravo. "Exploring the influence of the teacher: Social participation on Twitter and academic perception." Comunicar 27, no. 58 (2019): 75–84. http://dx.doi.org/10.3916/c58-2019-07.

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Analyzing the influence of social media on the learning process is no longer a novel idea; however, due to its importance for students and consequently for teachers, research continues to explore the pedagogical potential of social media. The main objective of the present study was to analyze the influence of teacher roles (guide or facilitator) on students’ social participation in Twitter and their perceived academic experience. The sample consisted of 525 future teachers, all of the Master’s degree students at Spain’s National Distance Education University (UNED). We used a mixed triangulati

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Kumar, Priya, Anatoliy Gruzd, and Philip Mai. "Mapping out Violence Against Women of Influence on Twitter Using the Cyber–Lifestyle Routine Activity Theory." American Behavioral Scientist 65, no. 5 (2021): 689–711. http://dx.doi.org/10.1177/0002764221989777.

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The study applies and expands the routine activity theory to examine the dynamics of online harassment and violence against women on Twitter in India. We collected 931,363 public tweets (original posts and replies) over a period of 1 month that mentioned at least one of 101 influential women in India. By undertaking both manual and automated text analysis of “hateful” tweets, we identified three broad types of violence experienced by women of influence on Twitter: dismissive insults, ethnoreligious slurs, and gendered sexual harassment. The analysis also revealed different types of individuall

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K.P., Ikpo, Okolo V.O., and Oranusi I.N. "Effects of Social Media on Consumer Brand Awareness and Patronage of Nike Lake Resort Services in Enugu: An Innovation Adoption Theory & Hierarchy of Effects Model Exposition." British Journal of Management and Marketing Studies 4, no. 2 (2021): 71–88. http://dx.doi.org/10.52589/bjmms-pyhghipd.

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Communication has initiated a paradigm shift from the traditional to new the new social media. This study investigated the influence of Twitter messages and Facebook messages on consumer brand awareness and patronage of Nike Lake Resort services in Enugu: an innovation adoption theory & hierarchy of effects model exposition. The specific objectives of the study were to ascertain the extent of the influence of Twitter messages on consumer brand awareness and patronage of Nike Lake Resort services. Also, to determine the extent of the influence of Facebook messages on consumer brand awarenes

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Talip, Bazilah A., Bhuva Narayan, Jason Watson, and Sylvia Edwards. "The Role of Information Experience on IT Professionals’ Twitter Use." Libri 70, no. 1 (2020): 1–15. http://dx.doi.org/10.1515/libri-2018-0096.

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AbstractTwitter acts as an information gateway as it provides a place where professionals network and share their knowledge. Twitter has increasingly influenced the way people use and share information. However, limited research demonstrates IT professionals’ information experience on Twitter impacts the way they use it for professional purposes. The study aimed to understand how such information experiences impact on the way IT professionals use Twitter for professional purposes. Eleven IT professionals were recruited for this study to understand the participants’ information experience throu

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Casero-Ripollés, Andreu, Josep-Lluís Micó-Sanz, and Míriam Díez-Bosch. "Digital Public Sphere and Geography: The Influence of Physical Location on Twitter’s Political Conversation." Media and Communication 8, no. 4 (2020): 96–106. http://dx.doi.org/10.17645/mac.v8i4.3145.

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Social media has instituted new parameters for the political conversation in the digital public sphere. Previous research had identified several of these new phenomena: political polarisation, hate speech discourses, and fake news, among others. However, little attention has been paid to the users’ geographical location, specifically to the role location plays in political discussion on social media, and to its further implications in the digital public sphere. A priori, we might think that on the digital landscape geographical restrictions no longer condition political debate, allowing increa

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A. Alajmi, Mohammad, Awadh H. Alharbi, and Husain F. Ghuloum. "Predicting the Use of Twitter in Developing Countries: Integrating Innovation Attributes, Uses and Gratifications, and Trust Approaches." Informing Science: The International Journal of an Emerging Transdiscipline 19 (2016): 215–37. http://dx.doi.org/10.28945/3534.

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Based on the diffusion of innovation (DOI) theory (Rogers, 2003), the uses and gratifications (U&G) theory, and trust theory, this study investigated the factors that influence the use of Twitter among the Kuwaiti community. The study surveyed Twitter users in Kuwait. A structured online questionnaire was used to collect data, and 463 respondents who provided complete answers participated. Multiple regression analysis was used to examine the effect of three theoretical perspectives on Twitter usage. The result of the analysis showed that Twitter usage is better explained by DOI constructs

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Jendoubi, Siwar, Arnaud Martin, Ludovic Liétard, Hend Ben Hadji, and Boutheina Ben Yaghlane. "Two evidential data based models for influence maximization in Twitter." Knowledge-Based Systems 121 (April 2017): 58–70. http://dx.doi.org/10.1016/j.knosys.2017.01.014.

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Sameh, Ahmed. "A Twitter Analytic Tool to Measure Opinion, Influence and Trust." Journal of Industrial and Intelligent Information 1, no. 1 (2013): 37–45. http://dx.doi.org/10.12720/jiii.1.1.37-45.

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Borgmann, Hendrik, Jan Woelm, Karen Nelson, et al. "Strategy of robotic surgeons to exert public influence through Twitter." International Journal of Medical Robotics and Computer Assisted Surgery 13, no. 1 (2016): e1739. http://dx.doi.org/10.1002/rcs.1739.

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