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Dissertations / Theses on the topic 'Twitter influencers'

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Published: 5 June 2025

Last updated: 2 August 2025

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1

Dugué, Nicolas. "Analyse du capitalisme social sur Twitter." Thesis, Orléans, 2015. http://www.theses.fr/2015ORLE2081/document.

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Le sociologue Bourdieu définit le capital social comme : "L’ensemble des ressources actuelles ou potentielles qui sont liées à la possession d’un réseau durable de relations". Sur Twitter, les abonnements, mentions et retweets créent un réseau de relations pour chaque utilisateur dont les ressources sont l’obtention d’informations pertinentes, la possibilité d’être lu, d’assouvir un besoin narcissique, de diffuser efficacement des messages.Certains utilisateurs Twitter -appelés capitalistes sociaux - cherchent à maximiser leur nombre d’abonnements pour maximiser leur capital social. Nous intro

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Lautzenheiser, Daniel E. "Measuring the Influence of a User on Twitter." University of Cincinnati / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1384426103.

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Eltayeby, Omar. "Measuring the influence of mainstream media on twitter users." DigitalCommons@Robert W. Woodruff Library, Atlanta University Center, 2014. http://digitalcommons.auctr.edu/dissertations/1310.

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Pilka, Titas. "Climate Change Communication on Twitter : Influence of Media Logic." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37265.

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This study examines how media logic of news reporting influences climate change journalism on Twitter. It is of great importance that the information about climate change is being properly communicated to the public. However, it is often problematic to send the right message to the public, that would result in public acting towards protecting environment. This happens due to media logic of news reporting that impacts the way climate change is presented by the media. However, previous research indicates that the audience is more likely to trust journalists on Twitter, meaning that is likely for

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Proulx-Lauzon, Marie-Pier. "Les facteurs qui influencent l'utilisation de Twitter dans un contexte politique." Mémoire, Université de Sherbrooke, 2014. http://savoirs.usherbrooke.ca/handle/11143/5341.

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De plus en plus, des gens utilisent les sites de réseaux sociaux pour partager du contenu politique ou émettre leurs opinions à ce sujet principalement lors des campagnes électorales. L’objectif principal du mémoire est d’identifier les facteurs qui ont influencé les individus à émettre des commentaires politiques ou à partager du contenu politique par l’intermédiaire du réseau social Twitter lors de la campagne de 2012 au Québec.

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Schuhmeier, Phoenisha. "@therealDonaldTrump EFFECT: DONALD TRUMP’S SOCIAL INFLUENCE THROUGH THE USE OF TWITTER." CSUSB ScholarWorks, 2019. https://scholarworks.lib.csusb.edu/etd/875.

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There has been a recent rise in the use of social media as a platform for political communication. President Donald Trump who is very influential, due in part to his celebrity status as well as his presidential position, has had the power to influence his millions of followers on twitter. For this research, I used a content analysis and comparative analysis approach on eight tweets made by President Donald Trump which targeted Mexican immigration, Maxine Waters, LeBron James, Don Lemon, the National Football League (NFL) national anthem protesters and Elizabeth Warren and three tweets made by

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Matos, Júnior João Batista Pereira. "Análise da fidelidade pelo comportamento dos usuários do twitter." Universidade Federal de Goiás, 2017. http://repositorio.bc.ufg.br/tede/handle/tede/7893.

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Submitted by JÚLIO HEBER SILVA (julioheber@yahoo.com.br) on 2017-10-19T16:57:21Z No. of bitstreams: 2 Dissertação - João Batista Pereira Matos Júnior - 2017.pdf: 8366739 bytes, checksum: 13cc5b776da9444f310561caaa0e86d4 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)<br>Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2017-10-20T10:12:26Z (GMT) No. of bitstreams: 2 Dissertação - João Batista Pereira Matos Júnior - 2017.pdf: 8366739 bytes, checksum: 13cc5b776da9444f310561caaa0e86d4 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e980

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Heeley, Robert. "A hybrid machine learning approach to measuring sentiment, credibility and influence on Twitter." Thesis, City, University of London, 2017. http://openaccess.city.ac.uk/20213/.

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Current sentiment analysis on Twitter is hampered by two factors namely, not all accounts are genuine and not all users have the same level of influence. Including non credible and irrelevant Tweets in sentiment analysis dilutes the effectiveness of any sentiment produced. Similarly, counting a Tweet with a potential audience of 10 users as having the same impact as a Tweet that could reach 1 million users is not accurately reflecting its importance. In order to mitigate against these inherent problems a novel method was devised to account for credibility and to measure influence. The current

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Stibe, A. (Agnis). "Socially influencing systems:persuading people to engage with publicly displayed Twitter-based systems." Doctoral thesis, Oulun yliopisto, 2014. http://urn.fi/urn:isbn:9789526205410.

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Abstract Organizations continuously strive to engage customers in the services development process. The social web facilitates this process by enabling novel channels for voluntary feedback-sharing and collaborative interaction through social media and technologically advanced environments. The component parts of these environments are information systems that are linked with social media and designed for large displays to support interactivity. The work performed during this research involved the design and assessment of operational software features for encouraging user engagement through pu

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Vega, Edgardo Luis. "Communities of Tweeple: How Communities Engage with Microblogging When Co-located." Thesis, Virginia Tech, 2011. http://hdl.handle.net/10919/32605.

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Most of the research done on microblogging services, such as Twitter, has focused on how the individual communicates with their community at a micro and macro level; less research has been done on how the community affects the individual. We present in this thesis some ideas about this phenomenon. We do this by collecting data of Twitter users at a conference. We collected 21,150 tweets from approximately 400 users during a five week period and additionally collected survey data from a small subset of the tweeters. By observing users of Twitter, before, during, after a specific event

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Holmström, Jesper, and Daniel Jonsson. "A study on the characteristics of spreading news on Twitter : The influence social media has on society." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148855.

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The spreading of news on social media is a complex process and sought-after skill in today’s society. People spreading political beliefs, marketing teams who want to make money and people who want to achieve fame are all trying to understand the best way to influence others. Many are trying to understand this complex process to limit the impact that the spreading of fake news and other misinformation may have on society. This re- search has gained a lot of attention recently, but no definite answers to several important questions have been found. Our main contribution is to create a methodolog

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12

Lutz, Barend Frederik. "Public digital media and democracy : constructing instruments for measuring expressions of support for democracy on Twitter." Thesis, Stellenbosch : Stellenbosch University, 2013. http://hdl.handle.net/10019.1/79986.

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Thesis (MA)--Stellenbosch University, 2013.<br>ENGLISH ABSTRACT: The constant growth in information and communications technology (ICT) broadens the capabilities of researchers to understand and interpret the social world. New multidisciplinary methods of measuring social realities are constantly being developed and improved. This methodological study aims to incorporate novel methods of automated, computerised content- and sentiment analysis software in order to produce a usable instrument for measuring public expressions on democracy from the social network site, Twitter. Adapting methods de

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13

Debure, Jonathan. "Détection de comportements et identification de rôles dans les réseaux sociaux." Electronic Thesis or Diss., Paris, CNAM, 2021. http://www.theses.fr/2021CNAM1290.

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Les réseaux sociaux sont devenus des outils de communication primordiaux et sont utilisés quotidiennement par des centaines de millions d’utilisateurs. Tous ces utilisateurs n’ont pas le même comportement sur ces réseaux. Si certains ont une faible activité, publient rarement des messages et suivent peu d’utilisateurs, d’autres, à l’opposé, ont une activité importante, avec de nombreux abonnés et très publient régulièrement. Le rôle important de ces utilisateurs influents en font des cibles intéressantes pour de nombreuses applications, par exemple pour la surveillance ou la publicité. Après u

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Mayande, Nitin Venkat. "Network Structure, Network Flows and the Phenomenon of Influence in Online Social Networks: An Exploratory Empirical Study of Twitter Conversations about YouTube Product Categories." PDXScholar, 2015. https://pdxscholar.library.pdx.edu/open_access_etds/2465.

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Traditional marketing models are swiftly being upended by the advent of online social networks. Yet, practicing firms that are engaging with online social networks neither have a reliable theory nor sufficient practical experience to make sense of the phenomenon. Extant theory in particular is based on observations of the real world, and may thus not apply to online social networks. Practicing firms may consequently be misallocating a large amount of resources, simply because they do not know how the online social networks with which they interact are organized. The purpose of this dissertatio

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Scott, Jessica B. "Tweeting in Public: How Florida's Public Information Officers use Twitter to Engage the Publics They Serve." UNF Digital Commons, 2019. https://digitalcommons.unf.edu/etd/897.

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This study expands Twitter interactivity research in the area of public relations. A content analysis of tweets from public information Twitter accounts in Florida counties examines the degree to which county public information officers interact with the publics on Twitter. Engagement on Twitter is examined using a coding scheme adapted from previous research (McMillan, 2002; Otterbacher, Shapiro, & Hemphill, 2012; Parmelee & Deeley, 2017), which is a more sophisticated measure of interactivity than merely counting the presence of replies and retweets. Findings indicate that when public inform

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Gamal, Doaa. "Social Networks Influence Analysis." UNF Digital Commons, 2017. http://digitalcommons.unf.edu/etd/723.

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Pew Research Center estimates that as of 2014, 74% of the Internet Users used social media, i.e., more than 2.4 billion users. With the growing popularity of social media where Internet users exchange their opinions on many things including their daily life encounters, it is not surprising that many organizations are interested in learning what users say about their products and services. To be able to play a proactive role in steering what user’s say, many organizations have engaged in efforts aiming at identifying efficient ways of marketing certain products and services, and making sure use

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Ksenofontova, Ekaterina. "News media activities within social networking sites: factors of influence : On examples of daily news media outlets in Sweden and Russia." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-158000.

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Belden, Megan. "Trumping The Norm: Political Influence Of Negative Emotion In The 2016 Election." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/scripps_theses/1126.

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Emotion acts as a primer for our memory retention and encoding processes. In the 2016 election, we saw an increase in negative or hostile rhetoric from candidates. I argue this is due to the use of Twitter and the physical representation of engagement. This paper examines the effect of enthusiasm, anxiety, and hostility in response to political tweets. Tweets from Republican presidential candidates, Donald Trump, Ted Cruz, and Marco Rubio were analyzed for emotional response content to explore mean differences in retweets from the three emotions.

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19

Moongela, Harry. "Students’ perceptions towards the influences of social media on students’ academic engagement at a tertiary institution: a case study on the use of Facebook and Twitter at Rhodes University." Thesis, Rhodes University, 2018. http://hdl.handle.net/10962/60730.

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The use of social media has become an integral part of student’s academic lives and has had an impact on students’ academic engagement in tertiary institutions. Subsequently, researchers have shown an interest in investigating the impact of social media on students’ academic engagement. Despite the fact that researcher have shown interest, there still remains a limited number of studies that have discussed the effects of social media on students’ academic engagement, particularly within a South African context. Also, studies that have been carried have revealed limited and mixed findings. This

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20

Gadek, Guillaume. "Détection d'opinions, d'acteurs-clés et de communautés thématiques dans les médias sociaux." Thesis, Normandie, 2018. http://www.theses.fr/2018NORMIR18/document.

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Les réseaux sociaux numériques ont pris une place prépondérante dans l'espace informationnel, et sont souvent utilisés pour la publicité, le suivi de réputation, la propagande et même la manipulation, que ce soit par des individus, des entreprises ou des états. Alors que la quantité d'information rend difficile son exploitation par des humains, le besoin reste entier d'analyser un réseau social numérique : il faut dégager des tendances à partir des messages postés dont notamment les opinions échangées, qualifier les comportements des utilisateurs, et identifier les structures sociales émergent

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21

Alfarhoud, Yousef T. "Influence of Social Media on Decision Making of the Kuwait National Assembly Members: Case Study." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1404618/.

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In Kuwait, an increase in the use of social media by the Kuwait National Assembly (KNA) has allowed it members to reach out to the public and so advance their political agenda. This study examines social media influences on the decision making process; addresses the lack of academic research in relation to KNA members; and seeks to understand the extent to which public political engagement using social media might affect the outcome of their decision making. The proposed social media influence model (SMIM) was used to explore the relationships and relative importance of variables influencing l

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Smith, Marisa A. "“Dark-Skinned People Be Like”: How Colorism-Promoting Internet Memes and Audience Feedback Influence African Americans’ Intragroup Attitude and Perception of Skin – Tone Bias." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1431002424.

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23

Sáez-Trumper, Diego. "Finding relevant people in online social networks." Doctoral thesis, Universitat Pompeu Fabra, 2013. http://hdl.handle.net/10803/283658.

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The objective of this thesis is to develop novel techniques to find relevant people in Online Social Networks (OSN). To that end, we consider different notions of relevance, taking the point of view of the OSN providers (like Facebook) and advertisers, as well as considering the people who are trying to push new ideas and topics on the network. We go beyond people's popularity, showing that the users with a lot of followers are not necessarily the most relevant. Specifically, we develop three algorithms that allow to: (i) compute the monetary value that each user produces for OSN provider; (ii

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Hopper, Hannah. "Political Journalists Tweet About the Final 2016 Presidential Debate." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etd/3402.

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Past research shows that journalists are gatekeepers to information the public seeks. Using the gatekeeping and agenda-setting theory, this study used a content analysis of tweets from political journalists during the final 2016 presidential debate to examine social media usage in efforts to convey information to followers and whether social media has allowed for journalists to present a more transparent view of candidates to the public. This study used feminist political theory to further analyze whether the tweets from political journalists portrayed Hillary Clinton, the female candidate, wi

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Lin, Hsin-Hong, and 林鑫宏. "Utilizing Artificial Neural Networks to Identify Influencers for Crowdfunding Campaigns on Twitter." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9r85n4.

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碩士<br>國立臺灣大學<br>資訊管理學研究所<br>106<br>Resource and time management is an important topic for a brand to develop its marketing strategy, so brands should focus on the tasks that are most profitable. Influencer marketing allows brands to leverage the influencer’s ability to engage highly relevant audiences and create authentic contents. Although influencer marketing is profitable and efficient, it comes with a unique set of challenges that can impact the results of a brand’s marketing campaign, how to identify the right influencers is one of them. In this thesis, a neural network model has been con

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Rangnani, Soniya. "Retweet Profiling - Study Dissemination of Twitter Messages." Thesis, 2016. http://etd.iisc.ac.in/handle/2005/2668.

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Social media has become an important means of everyday communication. It is a mechanism for “sharing” and “resharing” of information. While social network platforms provide the means to users for resharing/reblogging (aka retweeting), it remains unclear what motivates users to share. Predicting the spread of content is quite important for several purposes such as viral marketing, popular news detection, personalized message recommendation and on-line advertisement. Social content systems store all the information produced in the interactions between users. However, to turn this data into infor

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Rangnani, Soniya. "Retweet Profiling - Study Dissemination of Twitter Messages." Thesis, 2016. http://etd.iisc.ernet.in/handle/2005/2668.

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Social media has become an important means of everyday communication. It is a mechanism for “sharing” and “resharing” of information. While social network platforms provide the means to users for resharing/reblogging (aka retweeting), it remains unclear what motivates users to share. Predicting the spread of content is quite important for several purposes such as viral marketing, popular news detection, personalized message recommendation and on-line advertisement. Social content systems store all the information produced in the interactions between users. However, to turn this data into infor

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"It's Not All About the Music: Digital Goods, Social Media, and the Pressure of Peers." Doctoral diss., 2013. http://hdl.handle.net/2286/R.I.18125.

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abstract: Social media offers a powerful platform for the independent digital content producer community to develop, disperse, and maintain their brands. In terms of information systems research, the broad majority of the work has not examined hedonic consumption on Social Media Sites (SMS). The focus has mostly been on the organizational perspectives and utilitarian gains from these services. Unlike through traditional commerce channels, including e-commerce retailers, consumption enhancing hedonic utility is experienced differently in the context of a social media site; consequently, the dyn

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29

America, Kirby. "Twitter as an influence on the quality of online interpersonal relationships and language use." 2013. http://hdl.handle.net/11394/3207.

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Magister Artium - MA<br>Social networking sites are used on a daily basis, to communicate with friends we have known for quite some time as well as make new friends from all over the globe - a global phenomenon. According to Aparicio (2011) the use of social networking sites have given way to a new “social dynamic” where friendships are formed with individuals from diverse backgrounds and geographical locations. Larsen (2007) continues to state that social network sites make for the creation of new friendships and the maintenance of new relationships. Using social networking sites to develop r

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Peixoto, Özgür de Jesus. "INFLUENCE OF SOCIAL MEDIA ON DEMOCRACY: Twitter as a Tool of Social Uprising During #OccupyGezi." Master's thesis, 2017. http://hdl.handle.net/10316/85550.

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Dissertação de Mestrado em Democracia e Governação - Roads to Democracy(ies) apresentada à Faculdade de Economia<br>Recentemente foi dado como adquirido que, hoje, os media sociais têm tido um papel essencial nos novos movimentos sociais sugidos por todo o mundo. Estas plataformas expandiram a influência e a esfera dos movimentos sociais. Sobretudo nos países em que os media estão debaixo de control do estado, os media sociais ajudam os ativistas a espalhar a sua voz e a terem mais apoio social. Este trabalho tem como objetivo analisar a influência dos media sociais, particularmente o Twitter,

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Gambardella, Matteo Maria. "The influence of a start-up process on the entrepreneurs’ emotions, deduced by their Twitter accounts." Master's thesis, 2017. http://hdl.handle.net/10400.14/22036.

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In this paper, entrepreneurship has been analysed along a temporal range, stressing the influence that being founded has on an entrepreneur’s emotions. Starting from a vast base of Twitter accounts, through the text analysis, have been extracted ratios concerning the presence within the Tweets of a positive and negative emotions. Those ratios have been calculated equating the amount of specific words referring to that emotions on the total amount of words tweeted every year by the entrepreneurs. Those people are mostly from US, and the investors founding their ideas undertook many diffe

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CHEN, CHIA-AN, and 陳佳安. "A Comparative Study of Taiwanese Twitter and Facebook Users: How Self-disclosure, Information Sharing and Interpersonal Relationship Influence Psychological Ownership." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/s3tsww.

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碩士<br>國立中正大學<br>企業管理系行銷管理研究所<br>105<br>In the battlefield of marketing recent years, social network sites are gradually replacing the past media platforms and becoming the field that brands strive for businesses. Social media like Facebook, Instagram and Line are most used by Taiwanese. However, there is one that often mentioned in the news, magazines, books and even becoming the source of the news that Taiwanese are not so familiar to which is Twitter. Twitter is one of the most popular social networks in the world and it has been used around the world. But there are only few researches on h

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Alsahli, Mohammad Saad. "Customer Engagement Behaviour: A Case Study of Antecedents, Outcomes and the Moderating Role of Susceptibility to Informational Influences in Saudi Arabia’s on Twittersphere." Thesis, 2021. https://vuir.vu.edu.au/43945/.

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Customer engagement behaviour (CEB), which is a customer’s behavioural manifestation towards a brand beyond a purchase resulting from motivational drivers (van Doorn et al., 2010), has evolved with the advent of social media. CEB with brands is facilitated through social media in real time using a variety of methods, such as word of mouth activities, commenting and sharing in an online context. As many customers now depend on their social media for information about brands, CEB on social media platform has important consequences for brands, including the potential to enhance customerbran

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(6581261), Christa L. Jennings. "Social Media in Politics: Exploring Trump's Rhetorical Strategy During the 2016 U.S. Presidential Campaign Within Twitter's Discursive Space." Thesis, 2019.

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<p>The prevalence of social media in political campaigns are changing the face of politics in the United States and abroad. The rapid pace at which this change is occurring demands inquiry into the previously unexplored area of unconventional political campaign messaging practices on social media. Investigation of Donald Trump’s use of tweets as rhetorical strategy in the discursive space of Twitter during the 2016 U.S. presidential campaign revealed a bypass of traditional media and its source verification processes. This circumventing of mainstream media channels facilitated Trump’s deployme

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