Relevant bibliographies by topics / Types of Advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Types of Advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 May 2022

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Journal articles on the topic "Types of Advertising"

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Tsupikova, Olena. "Advertising discourse as one of institutional discourse types." Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Fìlologìâ 12, no. 21 (2019): 206–12. http://dx.doi.org/10.34079/2226-3055-2019-12-21-206-212.

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The paper is devoted to the analysis of advertising discourse as one of the institutional types from the linguopragmatics perspective. In this aspect, the main features of advertising discourse are presented, the features of advertising text are characterized, specific features of advertising communication are outlined and strategies for influencing the recipient are systematized in the present article. The aim of this study is the analysis of advertising discourse as one of the institutional types from the linguopragmatics perspective. The research results made it possible to conclude that advertising discourse belongs to the institutional type as a communicative-pragmatic model of speech behaviour of advertising participants, which is realized through advertising texts in a combination of verbal and non-verbal elements. The basic features of advertising discourse as a specific component of the institutional discourse are presented as following: anthropocentricity, pragmatic orientation, cliché, autonomy and comprehensibility to a wide range of recipients, consumer targeting and mass media affiliation. The peculiarities of the advertising text are defined as heterogeneous and creolized, with verbal and pictorial and audio components formation of a visual, structural, semantic and functional unit, providing a complex, communicative and pragmatic influence on the addressee. It is suggested to consider advertising texts as functionally organized extralinguing and lingual signs of a message characterized by the specificity of form, content, communicative function and pragmatic intention. The features of the advertising text are highlighted as minimization or compactness, additionality, signalling, hierarchy, evaluation and instructiveness. The article outlines the specific features of advertising communication as a process of disseminating advertising information to quantitatively large and various audiences that consumes goods and services through the mass media. A feature of advertising communication is its preparedness and unidirectionality with absent or delayed feedback. The author has proved that the specificity of advertising communication is informing the consumer about the products and services and influencing him by various means. The information, argumentation, suggestion and manipulation strategies with which advertising discourse influences the consumer’s consciousness are analyzed in the present article.
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Euijin Ahn. "Definition and Types of Drama Advertising: Focused on Television Advertising." Journal of Korean drama and theatre ll, no. 28 (October 2008): 345–401. http://dx.doi.org/10.17938/tjkdat.2008..28.345.

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Malchyk, M., and I. Adasiuk. "ADVERTISING IN THE INTERNET: THEORETICAL ANALYSIS AND FEATURES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (June 1, 2021): 75–85. http://dx.doi.org/10.23939/semi2021.01.075.

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Purpose. The purpose of the article consists of theoretically analyzing advertising on the Internet and determining its species’ characteristics. Design/methodology/approach. The following methods were used in the research process: generalization, synthesis, grouping, induction, deduction, vertical, horizontal, tabular. Findings. This article highlights the analysis of the leading indicators of the Internet advertising market and the most popular advertising types in the network. Internet advertising’s main tasks as an essential tool of the marketing strategy of any kind of activity, a form of enterprise ownership, and business size are revealed. The classification of Internet advertising has been improved, where the main types are grouped according to the eleven features. The essence of every kind of advertising is revealed, the theoretical understanding of which will allow the advertiser to make an effective decision on the feasibility of advertising tools, settings, minimizing risks in promotion, rational use of the advertising budget, and improving performance end of the show. A comparative assessment and features of the most popular types of advertising on the network revealed the advantages and disadvantages of Internet advertising to improve its theoretical analysis. Practical implications. The constant dynamics of the Internet market create an increase in advertising requirements on the part of the advertiser and the target audience. Advertising settings and targeting are systematically updated, some types of advertising are losing popularity, and others are being replaced. There are many problems in promoting products on the Internet, so this topic needs to improve the theoretical and practical approaches to the use of advertising on the Internet as part of enterprises and organizations’ business strategy. Originality/value. The development of the information society and the Internet affect people’s lives and new communication links in the business. Business on the Internet is not an advantage among competitors but a necessary condition in the marketing strategy. There is the growth of Internet users, the emergence of new advertising tools, thematic portals, search engines, websites, advertising platforms contributes have to make effects to the development of the Internet advertising market.
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Romanova, I. D. "HUMAN TYPES AND PERSUASION IN ADVERTISING." Issues of Applied Linguistics 2, no. 38 (June 30, 2020): 114–34. http://dx.doi.org/10.25076/vpl.38.06.

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Moon Jae-Hak. "The Influence of Message Types of Comparative Advertising on Advertising Effect." Management & Information Systems Review 31, no. 4 (December 2012): 639–61. http://dx.doi.org/10.29214/damis.2012.31.4.027.

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Korgaonkar, Pradeep K., Ronnie Silverblatt, and Enrique P. Becerra. "The Hispanic View of E-mail, Popup, and Banner Advertising." International Journal of E-Business Research 6, no. 2 (April 2010): 45–58. http://dx.doi.org/10.4018/jebr.2010040103.

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In this paper, the authors broadly investigate Hispanic consumer attitudes and their sociological behaviors toward online advertising. The study documents the correlation between Hispanic attitudes, behaviors, and three types of online advertising that have an effect on cultural distinctions. Additionally, the study compares the group’s attitudes toward TV advertising vis-à-vis the three types of online advertising to compare the two medium’s similarities and differences. Notably, Hispanics favor e-mail advertising and banner advertising over popup advertising, while Hispanics continue to enjoy advertising on television more than any of the three types of Web advertising that this paper will discuss.
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Grunert, Klaus G. "Automatic and Strategic Processes in Advertising Effects." Journal of Marketing 60, no. 4 (October 1996): 88–101. http://dx.doi.org/10.1177/002224299606000408.

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The author distinguishes two kinds of cognitive processes: automatic processes, which are mostly subconscious, are learned and changed slowly and are not subject to the capacity limitations of working memory, and strategic processes, which are conscious, are subject to capacity limitations, and can easily be adapted to situational circumstances. The perception of advertising and the way it influences brand evaluation involves both processes. Automatic processes govern the recognition of advertising stimuli, the relevance decision that determines further higher-level processing, the retrieval of information, and the provision of a heuristic for brand evaluation. Strategic processes govern learning and inference formation. The relative importance of both types of processes depends on product involvement. The distinction of these two types of processes leads to some conclusions that are at variance with current notions about advertising effects. For example, the attention span problem is relevant only for strategic processes. A certain amount of learning can occur with little conscious effort, and advertising's effect on brand evaluation may be more stable for low- than for high-involvement products.
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Mustaqimova, Qunduz. "FEATURES HISTORICAL AND MODERN ADVERTISING." Scientific Reports of Bukhara State University 4, no. 4 (August 28, 2020): 227–32. http://dx.doi.org/10.52297/2181-1466/2020/4/4/14.

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The article discusses the concept and history of advertising, the formation of advertising in the West and East, its gradual development, types of advertising, the language and style of advertising text, historical and modern advertising, the current role and importance of advertising. as well as the Law of the Republic of Uzbekistan "On Advertising" and some conclusions on the development of advertising in Uzbekistan, achievements and challenges in this area.
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Комарницкая, Ю. П. "TYPES AND MOTIVES OF SOCIAL ADVERTISING SLOGANS ON ROAD SAFETY." Modern Science, no. 1 (July 5, 2021): 64–70. http://dx.doi.org/10.53039/2079-4401.2021.3.1.015.

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Социальная реклама – важный инструмент воздействия на аудиторию в целях привлечения внимания общественности к важным социальным проблемам, изменения поведенческой модели общества. Такая реклама должна воздействовать в первую очередь на эмоции, вызывать радость, страх, шок или негодование. Успех рекламного произведения во многом зависит от слогана, поэтому при его создании важно использовать языковые средства, которые повлияют на сознание аудитории. Social advertising is an important tool for influencing the audience in order to attract the public to urgent social problems, change the behavioral model of society. Such advertising should affect emotions, cause joy, fear, shock or indignation. The success of an advertising product depends largely on the slogan, so it is important to use the language tools that will affect the audience's consciousness when creating it
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Jung Junhwa. "The study of advertising types with using SNS." E-Business Studies 15, no. 6 (December 2014): 275–97. http://dx.doi.org/10.15719/geba.15.6.201412.275.

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Dissertations / Theses on the topic "Types of Advertising"

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Green, Katherine Elizabeth. "What makes different types of advertising effective?" Thesis, University of Newcastle Upon Tyne, 2008. http://hdl.handle.net/10443/160.

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Experimental procedures were designed to investigate the effectiveness of different types of Fast Moving Consumer Goods (FMCG) print advertising. Following a series of pilot studies in which the methodology was tested, sets of adverts provided by the sponsor were assessed in 3 separate conditions, each with a different group of 50 subjects. Participants were female, aged between 25 and 50, and mainly responsible for their household shopping, representing the 'housewife'demographic Lever Faberge targets with FMCG advertising. In condition 1 the subjects were exposed to a set of 32 Poster adverts, in condition Z 32 Magazine adverts and in condition 3,14 Direct Marketing (DM) adverts. A combination of eyetracking and questionnaire methods were used. Three sets of questionnaires aimed to assess purchase behaviour, measure consumer attitudes towards the adverts and capture the brand associations that were being formed. Fixations for each advert from the intermediate eyetracking session were analysed across each group of participants, in terms of attention in specific areas of interest (AOls) defined earfier. These represented the major advertising components e. g. brand name, pack shot, slogan. AOI fixations were evaluated in terms of the overall % of fixations, overall % of fixation time, % of initial fixations (within 1000 msec) and average fixation duration. Results showed specific types of advert elicited the most positive attitudes, having some influence on how the brand was perceived. These adverts were generally simple with a straightforward message, and best liked with high impact. Brand recall was not always negatively affected by negative ad attitudes. Attention patterns across adverts with fewer A Ols were easier to predict, and there appeared to be optimum positions for specific AOls to increase the proportion of first fixations. The non-uniforin stimuli meant overall eye-movement observations could be presented but strict predictive models could not be applied.
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Sara, Harmala Kaur. "Effects of cultural differences and product types on advertising effectiveness in Costa Rica and the U.S." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0005163.

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Unyawong, Pornkamon. "A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2979.

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The study determined how Thai and U.S. advertisements reflected women's attractiveness. Advertisements from the Thai and U.S. editions of Elle and Cosmopolitan magazines from January 2005 to January 2006 were analyzed using the content analysis method. The author created a code book with definitions of all categories to be used as guidelines for the analysis, an itemized code sheet, and training criteria. Two coders who were proficient in both Thai and English collected the data for the study. The Statistical Package for the Social Sciences (SPSS) was utilized as a tool to analyze the data gathered. Results indicated that there were both similarities and differences in the specifics, but what remained constant is the use of beautiful women to sell clothing and beauty products. The findings suggest that Thai and U.S. advertisers should apply the similiarities found in the study in their cross-cultural advertising campaigns. In addition, advertisers should be aware of differences and create advertisements that reflect attractiveness values of each culture.
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Odina, Amanda, and Zoi Koutelida. "Gen Y and Gen Z’s Instagram Advertising Preferences : Qualitative Analysis Focusing on the Types of Advertising on Instagram." Thesis, Tekniska Högskolan, Jönköping University, JTH, Datateknik och informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48018.

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Purpose — ​As social media develops, becoming a more relevant part of society, it is more necessary to understand it, more so when considering social informatics. Exclusively considering the types of advertising available on Instagram, the purpose of this study is to determine the preference of Generation Y and Z, and analyse what motivates their preference when interacting with Instagram advertisements. Method — ​The study relies on qualitative responses. Therefore, appropriate methods to achieve this data are interviews and surveys. Additionally, survey data can be more easily collected in order to ensure that the analysis of the final results is as accurate as possible for the general population. 10 interviews were conducted, and over 40 responses were gathered from the survey. Through the use of mockups to act as visual cues, the methods will test for preference based on three aspects; visual, trustworthiness and purchase behaviour. Conclusion — ​Through a thematic analysis, the final results uncovered that participants based their decision according to at least one of three themes; Familiarity, Presentation of Information, and/or Advertising Intrusion. A consistent majority was not achieved across all tested aspects of preference, however, Video Ads were typically favoured. Limitations — ​The nature of this study is very specific, therefore a lot of considerations within the field have been omitted. Generations outside of Y and Z will not be considered and the study focuses on these groups within Jönköping. Additionally, aspects of social media such as hashtags, tagging functions, and influencers have been studied immensely and will not be relevant to this study. Limitations have been made in order to conduct the study reasonably and competently.
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Waechter, Susanne Franziska. "Contextual advertising in online communication: An investigation of relationships between multiple content types on a webpage." AUT University, 2010. http://hdl.handle.net/10292/912.

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As part of the promotional mix, advertising plays a significant role in a company’s or organisation’s communication with its consumers and stakeholders. In order to inform consumers about their products or services, marketers apply a variety of advertising strategies. One particular strategy is “contextual advertising”, which refers to the strategic placement of advertisements in an editorial environment whose theme is relevant for the promoted product or service (Belch & Belch, 2009, p. 492). Also in advertising research, contextual advertising received a considerable amount of attention. Scholars have investigated the effectiveness of contextual advertising in online and offline media. Researchers as well as practitioners have particularly focused on content-based relationships between advertisements and the theme of the editorial environment in which the advertisement is placed. With a focus on online media, the present study aimed to investigate this content-based relationship but also to examine what other types of relationships between the different contents on a webpage the user constructs. Advertising has also been investigated in the area of semiotics. Several scholars analysed advertisements in order to reveal their meaning-affordances. A second interest in the present study derives from semiotic studies and theories, which emphasise the individual’s significance in the meaning-making process but also exclude the individual from their analysis. A potential contradiction could be seen here and by investigating how users interpret a particular webpage, this study aimed to examine what insights an analysis can provide that is solely focused on the webpage user. In order to capture users’ interpretations of a webpage’s contents and to investigate what types of relationships between these contents users construct semi-structured interviews with six participants were conducted. The participants were invited to look at a webpage from the website www.healthyfood.co.nz. Following the interviews, the participants’ responses were transcribed, categorised and analysed. Findings from the study revealed that several participants constructed relationships between advertisements and the editorial content based on content-similarity but also on design-similarity as well as their personal knowledge about sponsorship relationships and income-investment relationships. Personal knowledge also appeared to be important for the interpretation of the webpage. The participants’ interpretation of the webpage were also guided by their personal interest in the contents, their individual contexts like socio-cultural background, experiences and beliefs as well as environmental factors such as time and the layout of the interview location. The results of the study support the significant role of the individual in the process of meaning making and further contribute to an extended understanding of contextual advertising. Practical suggestions for the advertising area and future research were also identified.
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Al-Rubaiee, Seror, and Simon Lind. "Influencer advertising, sponsored, and non-sponsored: A study on how message types affect consumer purchase intention." Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-19697.

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Background Social media influencer advertising is a fast-growing form of advertising. It has led to companies striking deals with influencers to benefit from the influencers’ big audiences of followers and social media users. Influencers promote the companies’ brands and/or products in exchange for a payment. Influencer advertising comes in two forms, sponsored and non-sponsored, factors that can have a significant effect on purchase intention when combined with different message types as pictures, text, and a combination of picture and text and trust. Objective This report's primary goal is to study the effect of trust, message type, sponsored, and non-sponsored advertising on consumers' purchase intentions on social media and contribute to previous studies.  Method This study is a quantitative study with primary data. The method used for collecting the data is an online survey. The survey has been divided into two parts and sent out to the Swedish population who uses social media. One with questions on sponsored advertisements’ and another with questions of non-sponsored advertisements. In total, the surveys had 107 complete responses. The data was then analyzed using IBM’s SPSS program.  Result Tests for the first hypothesis found no significant difference in the mean values of sponsored and non-sponsored advertisements' effect on purchase intentions. The second hypothesis established that the use of a picture message-type in advertisements had a more significant impact on purchase intention then a combination of both text and picture. The last and final hypothesis result found that influencer advertisements, sponsored or non-sponsored did not affect consumers' trust in any significant way and therefore did not affect purchase intention.  Conclusion Companies should take into consideration the benefit of utilizing influencer-picture advertisements’ when it comes to the promotion of easily understood products, such as water bottles. Further work also needs to be done on more underlying factors that can affect consumers' purchase intentions.   Keywords Influencer, Sponsored advertising, Non-sponsored advertising, Online survey, Message type
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Eamsobhana, Sudawadee. "The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2845.

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The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.
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Musliu, Rinor. "Otydligt, tydligt eller underförstått? : En kvalitativ undersökning om kundförväntningar av reklam och direktreklam på sociala medier." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52960.

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Sammanfattning Kurs/Nivå:                   2EB01E, Kandidatuppsats Författare:                   Musliu, Rinor Handledare:                 Devine, Åsa Examinator:                Bill, Frederic Titel:                              Otydligt, tydligt eller underförstått? – En kvalitativ undersökning om kundförväntningar av reklam och direktreklam på sociala medier Nyckelord:                   Kundförväntningar, typer av kundförväntningar, marknadsföring, reklam, direktreklam och sociala medier Bakgrund:                   Kunder utsätts främst utav reklam och direkt reklam på sociala medier. Förutom den ”vanliga reklamen” på sociala medier finns även en ny form av direkt reklam. Eftersom företag har större tillgänglighet till information, kan de lättare rikta reklamen mot målgrupperna och på så sätt uppnå tillfredställelse. Det är dock viktigt för företag att ha kunskap om kundförväntningarna för att kunna möta dem. Det finns tre olika typer utav förväntningar och att ha kunskap om vilken kunder förväntar sig är viktigt för företag för att skapa långvariga relationer med sina kunder. Frågeställning:            Vilka typer av förväntningar har kunder på reklam och direkt reklam via sociala medier? Syfte:                            Syftet med rapporten är att beskriva vilka typer av förväntningar kunder har på reklam och direktreklam i sociala medier. Metod:                          En kvalitativ undersökning (deduktiv ansats) med hjälp utav fokusgrupper. Rapportens insamlade data har analyserats med hjälp utav en innehållsanalys. Slutsats:                       Analysen resulterade i att kundförväntningarna är olika beroende på vad för reklam som visades på sociala medier. Kunder hade tydliga förväntningar på reklam för högengagemangsprodukter, okända högengagemangsprodukter och på direktreklam. Förväntningarna var otydliga på reklam för lågengagemangsprodukter, reklam för kända och okända lågengagemangsprodukter. Förväntningarna var underförstådda på reklam för kända högengagemangsprodukter.
Abstract Course/Level:            2EB01E, Bachelor Thesis Author:                        Musliu, Rinor Tutor:                           Devine, Åsa Examiner:                   Bill, Frederic Title:                             Unclear, clear or implied? – A qualitative research about   customer expectations of advertising and direct advertising on social media Keywords:                  Customer expectations, types of customer expectations, marketing, advertising, direct advertising and social media. Background:              Customers are mainly exposed to advertising and direct    advertising on social media. Except the “normal advertising” on social media, there is a new form of direct advertising. Because companies have a greater access to customer information, they can easier aim their advertising and by doing so reach customer satisfaction. It is important for companies to have knowledge about the customers’ expectations to reach customer satisfaction. There are three types of customer expectations and knowing which type of expectations the customers have is important for companies to build long lasting relationships with their customers. Research question:    What type of expectations do customers have on advertising and direct advertising on social media? Purpose:                       The purpose is to describe what type of expectations customers have on advertising and direct advertising on social media Methodology:              A qualitative research (deductive approach) using focus groups. The empirics of the report have been analyzed with a content analysis. Conclusion:                  The analysis resulted that the customer expectations were different depending on what type of advertising was shown on social media. The customers had clear expectations on advertising of high involvement products, unknown high involvement products and on direct advertising. The expectations were unclear on advertising of low involvement products, advertising for known and unknown low involvement products. The expectations were implied on advertising for known high involvement products.
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Мельник, Юлія Миколаївна, Юлия Николаевна Мельник, and Yuliia Mykolaivna Melnyk. "Cучасні тенденції вітчизняного та світового рекламних ринків." Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/12420.

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Raia, Kristin. "A Content Analysis of Model Body Types in Magazine Advertisements: Ethnic and Income Differences." Honors in the Major Thesis, University of Central Florida, 2005. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/792.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf
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Books on the topic "Types of Advertising"

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Advertising: Types, trends, and controversies. Hauppauge, N.Y: Nova Science Publisher's, 2011.

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Larsson, Björn. La place et le sens des adjectifs épithètes de valorisation positive: Étude descriptive et théorique de 113 adjectifs dʼemploi fréquent dans les textes touristiques et dans dʼautres types de prose non-littéraire. Lund, Sweden: Lund University Press, 1994.

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Fonderie Deberny & cie. 3,800 early advertising cuts. New York: Dover, 1991.

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Fonderie Deberny & cie. 3,800 early advertising cuts. New York: Dover Publications, 1991.

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William, Empson. Seven types of ambiguity. Harmondsworth: Penguin, 1995.

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William, Empson. Seven types of ambiguity. London: Hogarth, 1991.

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Rögener, Stefan. Branding with type. Mountain View, Calif: Adobe Press, 1995.

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Beckman, Thomas. Delaware cameo advertising 1850-1875. Wilmington, Del: [s.n.], 2009.

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Robards, Karen. Select editions: Large type. Pleasantville, N.Y: Reader's Digest Partners for Sight Foundation, 2006.

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Nicola, Lindsay, and Reader's Digest Partners for Sight Foundation, eds. Select Editions Large Type: Volume 142. Pleasantville, N.Y: Reader's Digest Partners for Sight Foundation, 2006.

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Book chapters on the topic "Types of Advertising"

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Armstrong, J. Scott. "Types of evidence." In Persuasive Advertising, 6–13. London: Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230285804_2.

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St-Onge, Anik, Sylvain Senecal, Marc Fredette, and Jacques Nantel. "Is Targeting Online Information Diffusers Based on Their Personality Traits and Influencer Types Misleading?" In Advances in Advertising Research (Vol. VII), 79–86. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15220-8_7.

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Jiang, Xianglan, Yingjin Lu, and Wen-bo Yang. "The Online Advertising Types of Choices Based on DEA Method." In Lecture Notes in Economics and Mathematical Systems, 157–65. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-19695-9_13.

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Srivastava, Rajesh Kumar, and Manoj Bhide. "Understanding the Viability of the Three Types of Approach of Advertising in Emerging Markets." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 57–70. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_20.

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Liu, Yi-Fen, and Chi-Cheng Wu. "Exploring the Influences of Communication Strategies and Message Types on Advertising Spillover Effects in Product Lines." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, 821–24. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_199.

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Johar, J. S. "The Effects of Fear Arousal through Threat/Coercion vs. Promise of Reward/Gain Types of Appeals in Advertising." In Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference, 279–83. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16943-9_59.

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Deng, Xinyi, Mengjun Li, and Ayoung Suh. "Recommendation or Advertisement? The Influence of Advertising-Disclosure Language with Pictorial Types on Influencer Credibility and Consumers’ Brand Attitudes." In Lecture Notes in Computer Science, 234–48. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-60152-2_19.

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Bambauer-Sachse, Silke, and Priska Heinzle. "The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 1223–27. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_223.

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Blakeman, Robyn. "Type as a Design Element." In Advertising Design by Medium, 37–48. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003255123-6.

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Willemsen, Lotte M., Peter C. Neijens, and Fred E. Bronner. "Perceived Expertise vs. Perceived Trustworthiness: The Suppressed Effect of Source Type on Review Attitude." In Advances in Advertising Research (Vol. 2), 423–36. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6854-8_27.

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Conference papers on the topic "Types of Advertising"

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Li, Zhu, and Ang Lay Hoon. "Advertising Appeals in Baby Formula Commercials across Cultures." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.16-5.

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Advertising, as a means of social communication, is seen as a reflection of cultural values, so does baby formula commercials. Advertising appeals, including both emotional and rational appeals, are an important strategy for advertisers to create effective commercials. This cross-cultural study compared the types of advertising appeals used in baby formula commercials of China, America, and Malaysia. It further investigated whether advertising appeals were related to the cultural values of these three countries using the Hofstede model, specifically individualism-collectivism. A comparative content analysis was used in this study. A total of 16 TV commercials on the same baby formula brand, S-26 Progress Gold, were identified and analyzed. The findings illustrated that advertisers tailor their advertising appeals, even in emotional appeals, different focuses of appeals are highlighted, to establish connections with their target customers in the global contexts.
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Pan, Junwei, Yizhi Mao, Alfonso Lobos Ruiz, Yu Sun, and Aaron Flores. "Predicting Different Types of Conversions with Multi-Task Learning in Online Advertising." In KDD '19: The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3292500.3330783.

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"Which Clicks Lead to Conversions? - Modeling User-journeys Across Multiple Types of Online Advertising." In International Conference on e-Business. SCITEPRESS - Science and and Technology Publications, 2013. http://dx.doi.org/10.5220/0004504901410152.

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Jo, Jaewook. "The Mediating Role of NFT in the Effect of Mobile Advertising Types on Perceived Informativeness." In 10th International Workshop Series Convergence Works. Global Vision School Publication, 2016. http://dx.doi.org/10.21742/asehl.2016.9.04.

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Surya, Desayu, and H. Hermawan. "Universitas Komputer Indonesia Students' Understanding of the Types of Online Advertising in Meeting Their Information Needs." In Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.18-7-2019.2287684.

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Grishchenko, Marina, and Mariya Tsvil. "FORECASTING THE ECONOMIC PROCESS USING ECONOMETRIC ANALYSIS." In Economy of Russia: problems, trends, forecasts. au: AUS PUBLISHERS, 2021. http://dx.doi.org/10.26526/conferencearticle_61cc296be8dee5.11017419.

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The article considers the necessity of using econometric research methods in the analysis and forecasting of economic processes and phenomena. A concrete example of managerial decision making examined in the given article is based on the assumption of an econometric model and it’s ability to analyze the effectiveness of applying different types of advertising on the company's activities
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Kurniasih, Nia, Iis Kurnia Nurhayati, and Puji Audina Lestari. "English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Markers." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.12-1.

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The growth of the globalization of brands in international markets has led to the inevitable importance of advertisement and hence to scholarship on advertisement, such as with methods of metadiscourse. This descriptive qualitative study was aimed at determining interpersonal metadiscourse markers used in eight advertisements of Indonesian cosmetic products using English in the construction of beauty within contemporary Indonesian contexts. The results evidence an emerging new terminology in defining and classifying the types of beauty as a social construct presented in product advertisements. Employing a discourse analysis and Hylans’s emphatic personal metadiscourse marker adjectives, it was found that the advertising makers have used adjectives to describe nouns in the advertising texts due to their persuasive meanings, namely those of aesthetic adjectives. The adjectives found in the data belong to several categories, i.e. evaluativity, dimensionality (unidimensional and multidimensional), and measurability. All of these adjectives have constructed the concept of green beauty, healthy beauty, modern beauty, religious beauty and aesthetic beauty. This study is expected to contribute to the development of language and media studies, and to enrich media studies, especially those that can enhance the strategies used by advertising agencies to choose the most effective kind of language in their advertisements.
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Dishman, Paul, Joshua Groves, and Dale Jolley. "Measuring Retail Visual Cues Using Mobile Bio-metric Responses." In CARMA 2018 - 2nd International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica València, 2018. http://dx.doi.org/10.4995/carma2018.2018.8287.

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This research provides the results of a comprehensive in-store study that utilized eye tracking to determine the initial eye attractiveness of signage and displays used in a Toyota retail dealership. Potential car buyers (n = 24) walked randomly through the showroom for the first time, and were asked to view the various signs, displays, video monitors, decorations, and vehicles on display. Research was conducted while the dealership was open in order to include distractions from human interaction. Subjects’ eye movements and the objects viewed were captured using Tobii II eye tracking glasses at 60Mhz. A typical showroom self-tour lasted approximately 4:31 minutes. Subjects were then shown their results and Retrospective Think Aloud interviews were conducted with the subjects to determine positive and negative reactions to the observed objects. Signage measured included those required by Toyota, as well as those created by the dealership. Types of signage measured included digital, video, posters, stand-up cards, and ads placed on the vehicle. Each potential eye attractive object was identified and classified by type (signage, décor, digital signage, vehicle information, etc.). Every subject’s results were analyzed by the number of fixations and the time spent viewing each object. The study revealed that video or digital messaging was not any more effective than static signage, but that placement of the signage was a determining factor in the effectiveness of message receptivity. Many of the non-signage objects received more attention than did certain types of advertising signage. The various attributes of the objects and signs that received positive attention were analyzed as to their eye attactiveness characteristics. Although signage in a retail showroom is believed to be critical in providing advertising and product messages, this study (in its particular environment) demonstrated that signage is not viewed by customers as often as previouly thought.
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Ouyang, Wentao, Xiuwu Zhang, Shukui Ren, Chao Qi, Zhaojie Liu, and Yanlong Du. "Representation Learning-Assisted Click-Through Rate Prediction." In Twenty-Eighth International Joint Conference on Artificial Intelligence {IJCAI-19}. California: International Joint Conferences on Artificial Intelligence Organization, 2019. http://dx.doi.org/10.24963/ijcai.2019/634.

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Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models other types of relationships in order to learn more informative and statistically reliable feature representations, and in consequence to improve the performance of CTR prediction. In particular, DeepMCP contains three parts: a matching subnet, a correlation subnet and a prediction subnet. These subnets model the user-ad, ad-ad and feature-CTR relationship respectively. When these subnets are jointly optimized under the supervision of the target labels, the learned feature representations have both good prediction powers and good representation abilities. Experiments on two large-scale datasets demonstrate that DeepMCP outperforms several state-of-the-art models for CTR prediction.
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Kuzmina, Luiza, and Elena Remchukova. "RUSSIAN CLASSICAL LITERATURE TEXT AS A PRECEDENT PHENOMENON OF THE MODERN MEDIA SPACE." In NORDSCI International Conference. SAIMA Consult Ltd, 2020. http://dx.doi.org/10.32008/nordsci2020/b1/v3/18.

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The article is devoted to the functioning features of precedent texts in modern media discourse. Texts by F.M. Dostoevsky, namely, fiction, journalism and epistolary heritage, served as the research material. The relevance of the study is explained by the intertextual nature of the modern media space. The article shows that along with the use of Dostoevsky's precedent texts as signs of high culture, the modern media space also actively manifests the features of the postmodern cultural paradigm. The specifics of the latter include metatextuality, irony, various kinds of transformation, e.g., in headlines, which indicates their game foregrounding. Special attention is paid, firstly, to various types of intertextuality and ways of precedent phenomena foregrounding; secondly, to their use in various media areas (advertising, urban naming) and genres (interviews, internet blogs, etc.). The problem of recoding precedent phenomena is considered against the background of the use of signs of high culture as a form of reflection of modern mass consciousness in modern media communication, which is of research interest from an axiological point of view.
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Reports on the topic "Types of Advertising"

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Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

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The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (but not only there) the essential and productive content comes from the recipient. The subject of this quantitative and qualitative linguistic analysis is the title testimonial as a rapidly growing persuasive (promotional) trend in (new) media and a response to the challenges of the modern society.
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